HARLEY DAVIDSON INC
PRE 14A, 1995-03-03
MOTORCYCLES, BICYCLES & PARTS
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                            SCHEDULE 14A INFORMATION
   Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act
   of 1934
                              (Amendment No. ____)

   Filed by the Registrant [X]
   Filed by a Party other than the Registrant [  ]

   Check the appropriate box:

   [X]  Preliminary Proxy Statement             [  ] Confidential, for Use of
                                                     the Commission Only (as
                                                     permitted by Rule 14a-
                                                     6(e)(2))
   [  ] Definitive Proxy Statement
   [  ] Definitive Additional Materials
   [  ] Soliciting Material Pursuant to Section 240.14a-11(c) or Section 
        240.14a-12

                             HARLEY-DAVIDSON, INC.              
                (Name of Registrant as Specified in its Charter)

                                                               
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   Payment of Filing Fee (Check the appropriate box):

   [X]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2)
        or Item 22(a)(2) of Schedule 14A.

   [  ] $500 per each party to the controversy pursuant to Exchange Act Rule
        14a-6(i)(3).

   [  ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-
        11.

        1)  Title of each class of securities to which transaction applies:

        2)  Aggregate number of securities to which transaction applies:

        3)  Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):

        4)  Proposed maximum aggregate value of transaction:

        5)  Total fee paid:

   [  ] Fee paid previously with preliminary materials.

   [  ] Check box if any part of the fee is offset as provided by Exchange
        Act Rule 0-11(a)(2) and identify the filing for which the offsetting
        fee was paid previously.  Identify the previous filing by
        registration statement number, or the Form or Schedule and the date
        of its filing.

        1)  Amount Previously Paid:

        2)  Form, Schedule or Registration Statement No.:

        3)  Filing Party:

        4)  Date Filed:
   <PAGE>
   [PRELIMINARY COPY]


                                     [LOGO]

                            NOTICE OF ANNUAL MEETING
                                       AND
                                 PROXY STATEMENT

                              Harley-Davidson, Inc.
                             3700 West Juneau Avenue
                           Milwaukee, Wisconsin 53208
                                 (414) 342-4680
                                                               March 31, 1995



   Dear Fellow Shareholder:

        On behalf of the Board of Directors and management of
   Harley-Davidson, Inc., I cordially invite you to attend the 1995 Annual
   Meeting of Shareholders of Harley-Davidson, Inc. to be held at 10:30 a.m.,
   local time, on Saturday, May 6, 1995 at the Century Center, 120 South
   Saint Joseph Street, South Bend, Indiana.

        The attached Notice of Annual Meeting and Proxy Statement describe
   the formal business to be transacted at the Meeting.  During the Meeting,
   there will be brief reports on the operations of the Company.  Once the
   business of the Meeting has been concluded, shareholders will be given the
   opportunity to ask questions.

        We sincerely hope you will be able to attend our 1995 Annual Meeting. 
   However, whether or not you are personally present, it is important that
   your shares be represented. ACCORDINGLY, PLEASE MARK, SIGN, DATE AND MAIL
   YOUR PROXY CARD IN THE ENCLOSED ENVELOPE PROVIDED FOR THIS PURPOSE.  

                                      Sincerely yours,



                                      Vaughn L. Beals, Jr.
                                      Chairman

   <PAGE>
                                     [LOGO]

                    Notice of Annual Meeting of Shareholders

                                   May 6, 1995

        The 1995 Annual Meeting of Shareholders (the "Annual Meeting") of
   Harley-Davidson, Inc. (the "Company") will be held at the Century Center,
   120 South Saint Joseph Street, South Bend, Indiana, on May 6, 1995 at
   10:30 a.m., local time, for the following purposes:

             1.   To elect two directors for a three-year term to expire at
        the Company's 1998 Annual Meeting of Shareholders;

             2.   To approve the adoption of the Company's 1995 Stock Option
        Plan;

             3.   To approve an amendment to the Company's Restated Articles
        of Incorporation to increase the total number of authorized shares of
        common stock from 100,000,000 to 200,000,000;

             4.   To ratify the selection of Ernst & Young LLP, independent
        public accountants, to audit the annual financial statements of the
        Company for the year ending December 31, 1995; and

             5.   To take action upon any other business as may properly come
        before the Annual Meeting and any adjournment thereof.

        The Board of Directors of the Company has fixed the close of business
   on March 16, 1995 as the record date for the determination of shareholders
   entitled to notice of and to vote at the Annual Meeting and any
   adjournment thereof.

                                 By Order of The Board of Directors,


                                 Timothy K. Hoelter
                                 Secretary
   Milwaukee, Wisconsin
   March 31, 1995
                             YOUR VOTE IS IMPORTANT,
                       NO MATTER HOW MANY SHARES YOU OWNED
                               ON THE RECORD DATE.

   PLEASE INDICATE YOUR VOTING INSTRUCTIONS ON THE ENCLOSED PROXY CARD AND
   SIGN, DATE AND RETURN IT IN THE ENVELOPE PROVIDED WHICH IS ADDRESSED FOR
   YOUR CONVENIENCE AND NEEDS NO POSTAGE IF MAILED IN THE UNITED STATES.  IN
   ORDER TO AVOID THE ADDITIONAL EXPENSE TO THE COMPANY OF FURTHER
   SOLICITATION, WE ASK YOUR COOPERATION IN MAILING YOUR PROXY PROMPTLY.

   <PAGE>

                                     [LOGO]


                             3700 West Juneau Avenue
                           Milwaukee, Wisconsin 53208

                                 March 31, 1995

                              ____________________

                                 PROXY STATEMENT
                              ____________________


        The proxy accompanying this Proxy Statement is solicited by the Board
   of Directors (the "Board") of Harley-Davidson, Inc. (the "Company") for
   use at the 1995 Annual Meeting of Shareholders of the Company to be held
   on May 6, 1995 and at any adjournment thereof (the "Annual Meeting"). 
   This Proxy Statement and the accompanying proxy were first sent to
   shareholders on or about March 31, 1995.

        The only outstanding class of voting securities of the Company is its
   Common Stock (the "Common Stock").  On March 16, 1995, the record date for
   the determination of shareholders entitled to notice of and to vote at the
   Annual Meeting, ___________________ shares of Common Stock were
   outstanding.  Holders of the Common Stock are entitled to one vote per
   share on all matters.

        Shareholders who execute proxies may revoke them at any time prior to
   the voting thereof by delivery of a subsequently dated proxy or written
   notice (1) to the Secretary of the Company at the Company's address shown
   above on or before May 5, 1995 or (2) to the secretary of the Annual
   Meeting at the Annual Meeting.  Unless so revoked, the shares represented
   by proxies received by the Board will be voted at the Annual Meeting. 
   Where a shareholder specifies a choice by means of the ballot provided in
   the proxy, the shares will be voted in accordance with such specification.

        Effective November 28, 1994, substantially all of the assets and
   operations of the Motorcycle Division of the Company was transferred to
   Harley-Davidson Motor Company, a new subsidiary of the Company.  As used
   in this Proxy Statement, "Motor Company" refers to the Motorcycle Division
   prior to the transfer and to Harley-Davidson Motor Company after the
   transfer.


                          SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

        The following table sets forth certain information as of March 16,
   1995 with respect to the Common Stock ownership of each director, the
   Chief Executive Officer, the four other executive officers of the Company
   identified in the Summary Compensation Table below (collectively with the
   Chief Executive Officer, the "named executive officers") and all directors
   and executive officers as a group.  No person or group of persons is known
   by the Company to own beneficially more than 5% of the Common Stock of the
   Company.


                                    Amount and Nature of
                                         Beneficial
                                       Ownership(1)(2)
                                                            Shares Issuable
                                                  Percent   Upon Exercise 
                                     Number of       of        of Stock
    Name of Beneficial Owner           Shares      Class      Options(3)

    Barry K. Allen  . . . . . . .       2,000        *                 0
    William F. Andrews  . . . . .       4,000        *                 0
    Vaughn L. Beals, Jr.  . . . .     503,010(4)     *                 0
    Jeffrey L. Bleustein  . . . .     387,557        *           117,268
    Thomas A. Gelb  . . . . . . .     118,806        *            42,274
    C. William Gray . . . . . . .      42,596(5)     *            40,330
    Richard J. Hermon-Taylor  . .       4,000        *                 0
    Donald A. James . . . . . . .      20,000(6)     *                 0
    Richard G. LeFauve  . . . . .       1,000        *                 0
    James A. Norling  . . . . . .       2,000        *                 0
    William B. Potter . . . . . .           0       .00%               0
    Martin R. Snoey . . . . . . .       9,042        *             8,032
    Richard F. Teerlink . . . . .   1,009,426      1.32%         552,600
    All Directors and Executive
    Officers as a
      Group (16 Individuals)  . .   2,578,462      3.35%         909,332
   ______________________

    *   The amount shown is less than 1% of the outstanding shares of Common
        Stock.
   (1)  Except as otherwise noted, all persons have sole voting and
        investment power over the shares listed.
   (2)  Includes shares of Common Stock issuable upon the exercise of stock
        options exercisable within 60 days of March 16, 1995.
   (3)  Only includes stock options exercisable within 60 days of March 16,
        1995.  Directors who are not employees of the Company are not
        eligible to receive stock options under the Company's stock option
        plans.
   (4)  Includes 190,380 shares of Common Stock held by Mr. Beals' wife.  Mr.
        Beals has shared voting and investment power over such shares.
   (5)  Includes 20 shares of Common Stock held by Mr. Gray's children.  Mr.
        Gray has shared voting and investment power over such shares.
   (6)  Includes 20,000 shares of Common Stock held by Fred Deeley Imports
        Ltd.  Mr. James has sole voting power and shared investment power
        over such shares.



                            1--ELECTION OF DIRECTORS

        The Restated Articles of Incorporation of the Company provide for a
   Board of not less than six (6) nor more than fifteen (15) members, as
   determined from time to time by the affirmative vote of a majority of the
   Directors then in office. The Board is divided into three classes, with
   one class of Directors elected each year for a term of three years.

        The Board currently consists of nine members, three of whom have
   terms that expire at the Annual Meeting (Class I Directors), three of whom
   have terms that expire at the 1996 annual meeting of shareholders (Class
   II Directors) and three of whom have terms that expire at the 1997 annual
   meeting of shareholders (Class III Directors).  William B. Potter, who is
   a Class I Director, will retire as a director upon the expiration of his
   current term at the Annual Meeting.  The Board has acted to reduce the
   size of the Board to eight members effective as of the expiration of the
   current term for Class I Directors at the Annual Meeting.

        The two nominees for director set forth below, both of whom are
   currently Class I Directors, are proposed to be elected at the Annual
   Meeting to serve until the 1998 annual meeting of shareholders.  The
   remaining six directors will continue to serve as members of the Board for
   terms as set forth below.  Both nominees have advised the Company that
   they will serve if elected. Directors are elected by a plurality of the
   votes cast (assuming a quorum is present at the Annual Meeting).  Thus,
   any shares not voted, whether due to abstentions or broker nonvotes, will
   not have an impact on the election of directors.  A quorum consists of a
   majority of the shares entitled to vote represented at the Annual Meeting
   in person or by proxy, including proxies reflecting abstentions or broker
   nonvotes.  Broker nonvotes arise from proxies delivered by brokers and
   others where the record holder has not received authority to vote on one
   or more matters.  Once a share is represented at the Annual Meeting, it
   will be deemed present for quorum purposes throughout the Annual Meeting
   (including any adjournment thereof unless a new record date is or must be
   set for such adjournment).  Proxies solicited by the Board will be voted
   "FOR" the following nominees unless a shareholder specifies otherwise. 
   Should any such nominee become unable to serve, proxies may be voted for
   another person designated by the Board.

        THE BOARD RECOMMENDS A VOTE "FOR" THE FOLLOWING NOMINEES. 

        The names, ages as of March 16, 1995, and principal occupations for
   the past five years of each of the directors and nominees and the names of
   any other public companies of which each is presently serving as a
   director are set forth below:

   Nominees For Class I Directors--Terms Expiring at 1998 Annual Meeting

        Barry K. Allen, 46, has been a director of the Company since 1992. 
   He is currently President and Chief Operating Officer and a director of
   Marquette Electronics, Inc., a manufacturer of medical equipment and
   systems.  From July 1993 to September 1993 he was President of Illinois
   Bell, Inc., a provider of communications and information services to
   Illinois customers, and from 1989 to July 1993 he was President and Chief
   Executive Officer of Wisconsin Bell, Inc., a provider of communications
   and information services to Wisconsin customers.  Mr. Allen is also a
   director of Banta Corporation.

        Richard G. LeFauve, 60, has been a director of the Company since
   December 1993.  He has been Group Executive, NAO Small Car Group of
   General Motors Corporation, an automobile manufacturer, since 1994,
   President of Saturn Corporation, an automobile manufacturer, since 1986
   and a Vice President of General Motors Corporation since 1985.

   Class II Directors--Terms Expiring at 1996 Annual Meeting

        William F. Andrews, 63, has been a director of the Company since
   1990.  Mr. Andrews has been the Chairman of Schrader Inc., a manufacturer
   of valves, since March 1995.  He was a consultant with the investment
   banking firm Investor (USA) International (formerly known as Instoria
   Providentia, Inc.) from 1992 to 1994, Chairman and Chief Executive Officer
   of Amdura Corp., a specialty manufacturer of products for the overhead
   lifting and waste recycling and disposal markets, from 1993 to 1994 and
   Chairman of Utica Corp., a manufacturer of precision-forged turbine
   airfoils for both aircraft and land-based engines, from 1993 to 1994. 
   From 1990 to 1991, he was President and Chief Executive Officer of UNR
   Industries, Inc., a diversified manufacturer of steel products.  From 1990
   to 1991 Mr. Andrews was President of Massey Investment Company, a private
   investment company, and from 1986 to 1989 was Chairman and Chief Executive
   Officer of Singer Sewing Machine Company, a producer of sewing machines,
   furniture and consumer durables.  Mr. Andrews is also a director of
   Navistar, Inc., Southern New England Telephone Company, Corrections
   Corporation of America, Johnson Controls, Inc., Katy Industries, Inc., MB
   Communications, Inc. and Northwestern Steel & Wire Corporation.

        Richard J. Hermon-Taylor, 53, has been a director of the Company
   since 1986.  He has been President of BioScience International, Inc., a
   technology transfer company, since 1987, and a Vice President of
   Symmetrix, Inc., a business consulting firm, since March 1994.  From 1990
   to 1992 he was Chief Executive Officer of Tonometrics, Inc., a
   manufacturer of medical devices.  Mr. Hermon-Taylor is also a director of
   Alliance Technology Fund, Inc.

        Richard F. Teerlink, 58, has been a director of the Company since
   1982.  He has been Chief Executive Officer of the Company since 1989 and
   President of the Company since 1988.  He is also a director of Johnson
   Controls, Inc. and Outboard Marine Corporation.

   Nominees for Class III Directors--Terms Expiring at 1997 Annual Meeting

        Vaughn L. Beals, Jr., 67, has been a director and Chairman of the
   Board of the Company since 1981.  He served as Chief Executive Officer of
   the Company from 1981 until his retirement in 1989.

        Donald A. James, 51, has been a director of the Company since 1991. 
   Mr. James is a co-founder and has been the Vice Chairman and Chief
   Executive Officer of Fred Deeley Imports Ltd., the largest independent
   motorcycle distributorship in Canada and the exclusive distributor of the
   Company's motorcycles in that country, since 1989.  From 1981 to 1989 he
   served as President of Fred Deeley Imports Ltd.

        James A. Norling, 53, has been a director of the Company since
   December 1993.  Mr. Norling has served as President, Europe, Middle East
   and Africa and as Chairman, European Management Board for Motorola, Inc.,
   a manufacturer of electronics, since April 1993 and as an Executive Vice
   President of Motorola, Inc. since 1990.  From 1990 to April 1993 he was
   President and General Manager of Motorola's Semiconductor Products Sector
   and from 1986 to 1990 was Executive Vice President and General Manager of
   Motorola's Semiconductor Products Sector.

   Committees of the Board

        The Board has three committees:  the Audit Committee, the Human
   Resources Committee and the Nominating and Director Affairs Committee.

        The Audit Committee, the current members of which are Barry K. Allen,
   William F. Andrews (Chairman), Richard J. Hermon-Taylor, Donald A. James,
   Richard G. LeFauve, James A. Norling and William B. Potter, met two times
   during 1994.  The Audit Committee selects, subject to shareholder
   ratification, and engages independent public accountants to audit the
   books, records and accounts of the Company.  The Audit Committee also
   determines the scope of such audits and reviews the adequacy of the
   internal accounting controls of the Company.

        The Human Resources Committee, the current members of which are Barry
   K. Allen (Chairman), William F. Andrews, Richard G. LeFauve and James A.
   Norling, met three times during 1994.  The Human Resources Committee
   approves certain compensation and benefits actions, reviews performance of
   senior management and advises management on matters of succession
   planning, career development and human resources strategies.

        The Nominating and Director Affairs Committee, the current members of
   which are Barry K. Allen (Chairman), William F. Andrews, Richard J.
   Hermon-Taylor, Donald A. James, Richard G. LeFauve, James A. Norling and
   William F. Potter, met three times during 1994.  The Nominating Committee
   identifies and recommends to the full Board candidates for service on the
   Board and reviews Board performance.  Shareholders may recommend
   candidates by writing to the Nominating and Director Affairs Committee in
   care of the Secretary of the Company.  Such recommendations for the 1996
   annual meeting of shareholders must be received by the Company on or
   before December 4, 1995.  Any shareholder who desires to nominate directly
   a director candidate for consideration by the shareholders must give
   written notice thereof to the Secretary of the Company in advance of the
   applicable meeting in compliance with the terms and within the time
   periods specified in the Company's Restated Articles of Incorporation.

        The Board met six times during 1994.  All directors attended at least
   75% of the meetings of the Board and the Board committees on which they
   served during 1994.

        Directors who are employees of the Company do not receive any special
   compensation for their services as directors.  Except for Mr. Beals,
   directors who are not employees of the Company received in 1994 an annual
   fee of $25,000 plus $1,500 for each regular meeting of the Board and $750
   for each Audit Committee meeting and each Human Resources Committee
   meeting.  The Company reimburses directors for any travel expenses
   incurred in connection with attendance at Board or Board committee
   meetings.

        The Company has a consulting contract with Mr. Beals pursuant to
   which Mr. Beals is paid $242,240 per year.  The consulting term expires
   June 30, 1998.  The consulting contract also provides for supplemental
   retirement benefits of $159,840 per year after the consulting term expires
   until his death.  In the event of Mr. Beals' death prior to the end of the
   consulting term, the consulting agreement provides, as a death benefit,
   the continuation of certain payments under the consulting agreement
   through July 1, 1999.


                             EXECUTIVE COMPENSATION 

        The following table shows the aggregate compensation, including
   incentive compensation, paid by the Company for 1994, 1993 and 1992 to the
   Chief Executive Officer and each of the four other most highly compensated
   executive officers of the Company for 1994:

   <TABLE>

                           SUMMARY COMPENSATION TABLE
   <CAPTION>
                                                                                         Long Term
                                                        Annual Compensation             Compensation
                                                                           Other           Awards            All
                                                                           Annual        Securities         Other
                                                                         Compensa-       Underlying       Compensa-
    Name and Principal Position      Year     Salary($)      Bonus($)     tion ($)       Options(#)       tion($)<F1>
    <S>                              <C>        <C>         <C>            <C>              <C>             <C>
    Richard F. Teerlink
      President and Chief
      Executive Officer   . . . .    1994       440,901     700,000        39,481           100,000         27,541
      President and Chief
      Executive Officer   . . . .    1993       425,672     546,000        35,072                 0         24,038
      President and Chief
      Executive Officer   . . . .    1992       397,926     283,161        31,506           100,000          7,081

    Jeffrey L. Bleustein
      President and Chief
      Operating Officer--
      Motor Company   . . . . . .    1994       283,257     265,297        35,866            50,000         23,553
      President and Chief
      Operating Officer--
      Motor Company   . . . . . .    1993       275,004     301,624        32,249                 0          8,129
      President and Chief
      Operating Officer--
      Motor Company   . . . . . .    1992       229,171     112,701        20,486            40,888          2,882

    Thomas A. Gelb
      Vice President,
      Continuous Improvement  . .    1994       250,839     194,834        26,533            40,000         18,302
      Vice President,
      Continuous Improvement  . .    1993       239,442     218,850        23,778                 0         14,157
      Vice President,
      Continuous Improvement  . .    1992       222,292     109,013        21,103            40,000          3,879

    C. William Gray
      Vice President, Human
      Resources   . . . . . . . .    1994       175,129     136,190        22,173            19,140         34,227
      Vice President, Human
      Resources--
      Motor Company   . . . . . .    1993       165,881     151,615        21,025                 0         31,381
      Vice President, Human
      Resources--
      Motor Company   . . . . . .    1992       158,674      78,845        11,945            15,644         26,122

    Martin R. Snoey<F2>
     President and Chief
      Operating Officer--
      Holiday Rambler   . . . . .    1994       181,462     126,672        28,798            20,128         30,139
      President and Chief
      Operating Officer--
      Holiday Rambler   . . . . .    1993       161,538      52,500        35,289             6,000         51,644
   ____________________

   <FN>
   <F1> The 1994 amounts for Messrs. Teerlink, Bleustein, Gelb and Gray
        include the value of split dollar life insurance provided by the
        Company, a 401(k) matching contribution of $4,204 and a Motor Company
        non-qualified deferred compensation plan matching contribution of
        $11,375, $11,763, $6,552 and $4,716, respectively.  The 1994 amount
        for Mr. Gray also includes $20,000 of loan forgiveness and $3,039 of
        imputed interest relating to an interest free relocation loan.  The
        1994 amount for Mr. Snoey includes the value of split dollar life
        insurance provided by the Company, a 401(k) matching contribution of
        $4,500 and $24,401 of relocation expense reimbursements.

   <F2> Mr. Snoey joined the Company in 1993.
   </TABLE>

   Stock Option Plans

        Stock options have been granted to executive officers and other key
   employees of the Company pursuant to the Company's 1986 Stock Option Plan,
   the Company's 1988 Stock Option Plan and the Company's 1990 Stock Option
   Plan which are administered by the Human Resources Committee.  During
   1994, options to purchase shares of Common Stock were granted under the
   Company's 1990 Stock Option Plan to the Chief Executive Officer and the
   other named executive officers as follows:

   <TABLE>
                              OPTION GRANTS IN 1994
   <CAPTION>
                                                                                  Potential Realizable Value at Assumed Annual
                                                                                        Rates of Stock Appreciation for
                                           Individual Grants <F1>                               Option Term <F2>
                              Number of    Percent of
                              Securities     Total
                              Underlying    Options     Exercise
                               Options     Granted to     Price    Expiration      
              Name             Granted     Employees     ($/Sh)       Date       0%           5%                    10%

    <S>                       <C>            <C>        <C>          <C>       <C>      <C>                    <C>      
    Richard F. Teerlink . .   100,000        13.7%      $24.34       2/15/04   $ 0         $1,530,200             $3,877,521
    Jeffrey L. Bleustein  .    50,000         6.9        24.34       2/15/04     0            765,100              1,938,760
    Thomas A. Gelb  . . . .    40,000         5.5        24.34       2/15/04     0            612,080              1,551,008
    C. William Gray . . . .    19,140         2.6        24.34       2/15/04     0            292,880                742,157
    Martin R. Snoey . . . .    20,128         2.8        24.34       2/15/04     0            307,999                780,467
    All Optionees . . . . .   728,410        100.0        <F3>        <F3>       0         11,161,815             28,286,231
    All Shareholders  . . .    N/A            N/A          N/A         N/A       0      1,164,271,221<F4>      2,950,491,865<F4>
   ____________________
   <FN>

   <F1> Options granted under the Stock Option Plans are non-qualified stock
        options.  The option price per share is 100% of the fair market value
        of a share of common stock on the date of the grant.  The Human
        Resources Committee has the authority to grant options and set or
        amend the terms and conditions of the option agreements.  The
        exercise price of an option may be paid in cash, shares of common
        stock or a combination of cash and stock (subject to the conditions
        that may be set by the Human Resources Committee).  The options may
        be exercised one year after the date of grant, not to exceed 25% of
        the shares in the first year, with an additional 25% to be
        exercisable in each of the following years.  Each option granted
        under the 1990 Stock Option Plan has a limited right which permits
        the holder to surrender the option within 30 days after a change of
        control of the company and receive the difference between the
        exercise price of the option and the highest closing price of the
        Common Stock during the 60-day period preceding the change of control
        of the Company.

   <F2> The dollar amounts under these columns are the results of
        calculations at 0% and at the 5% and 10% rates set by the Securities
        and Exchange Commission and therefore are not intended to forecast
        possible future appreciation, if any, in the market price of the
        Common Stock.

   <F3> Options granted with exercise prices from $24.34 to $26.16 and
        expiration dates from 2/15/04 to 8/16/04.

   <F4> Represents corresponding gain to all shareholders on 76,059,892
        shares of Common Stock outstanding calculated based on fair market
        value of such Common Stock on February 16, 1994.
   </TABLE>

        Shown below is information relating to the exercise of options by the
   Chief Executive Officer and the other named executive officers during 1994
   and the value of unexercised options held by such persons as of
   December 31, 1994.

   <TABLE>
                       AGGREGATED OPTION EXERCISES IN 1994
                     AND OPTION VALUES AT DECEMBER 31, 1994

   <CAPTION>
                                 Shares                        Number of Securities               Value of Unexercised
                              Acquired On      Value      Underlying Unexercised Options          In-the-Money Options
                                Exercise     Realized          At December 31, 1994               At December 31, 1994
              Name                (#)         ($)<F1>                   (#)                              ($)<F2>       
                                                           Exercisable     Unexercisable     Exercisable      Unexercisable
    <S>                         <C>          <C>             <C>                <C>         <C>                 <C>
    Richard F. Teerlink              0             0         527,600            175,000     $11,573,208         $1,281,750
    Jeffrey L. Bleustein             0             0         104,768             77,256       2,078,871            496,904
    Thomas A. Gelb                   0             0          32,274             53,406         556,244            301,257
    C. William Gray             12,000       227,220          35,544             32,200         627,028            236,884
    Martin R. Snoey                  0             0           1,500             24,628          16,170            122,178
   ____________________
   <FN>

   <F1> Value based on the fair market value of Common Stock on the date of
        exercise less the option exercise price.

   <F2> Value based on a fair market value of Common Stock of $28.00 as of
        December 31, 1994 less the option exercise price.
   </TABLE>


   Retirement Benefits

        The following table shows at different levels of remuneration and
   years of credited service the estimated net annual benefits payable as a
   straight life annuity to each of the named executive officers (other than
   Mr. Snoey, who does not participate in any Company defined benefit
   retirement plans) under the Salaried Pension Plan, the Restoration Plan
   and the Supplemental Benefits (all as defined below), assuming retirement
   at age 62:

                               PENSION PLAN TABLE

                                      Years of Service
    Remuneration          5           10        15(1)       15-30(2) 

    $  200,000  . .   $15,417     $30,834     $46,251       $100,000
       300,000  . .    23,417      46,834      70,251        150,000
       400,000  . .    31,417      62,834      94,251        200,000
       500,000  . .    39,417      78,834     118,251        250,000
       600,000  . .    47,417      94,834     142,251        300,000
       800,000  . .    63,417     126,834     190,251        400,000
     1,000,000  . .    79,417     158,834     238,251        500,000
     1,250,000  . .    99,417     198,834     298,251        625,000

   (1)  This column applies only to Mr. Gray, since he would not have 15
        years of service upon retirement at age 62 and therefore would not be
        entitled to the Supplemental Benefits.

   (2)  This column applies only to Messrs. Teerlink, Bleustein and Gelb.

        The Company maintains the Retirement Annuity Plan for Salaried
   Employees of Harley-Davidson, a noncontributory defined benefit pension
   plan ("Salaried Pension Plan").  Under the Salaried Pension Plan, salaried
   employees of the Company (excluding Holiday Rambler and certain other
   subsidiaries), including the Chief Executive Officer and the other named
   executive officers (other than Mr. Snoey), are generally eligible to
   retire with unreduced benefits at age 62 or later.  Benefits are based
   upon monthly "final average earnings" as defined in the Salaried Pension
   Plan.  Prior to December 31, 1994, the monthly benefit is .016 times final
   average earnings less .009 times primary monthly social security benefit,
   multiplied by years of service.  On and after December 31, 1994, the
   revised benefit is .012 times final average earnings times years of
   service plus .004 times final average earnings in excess of Social
   Security covered compensation for the year multiplied by years of service. 
   The benefit of a person with service on or after December 31, 1994, is the
   greater of his or her benefit determined using the revised formula for all
   service or the sum of his or her benefit under the former formula for
   service through December 31, 1993, and his or her benefit under the
   revised formula for service after that date.  For the named executive
   officers (other than Mr. Snoey), final average earnings equal one-twelfth
   of the highest average annual total compensation (consisting of base
   salary and bonus as shown in the Summary Compensation Table) paid over
   five consecutive calendar years within the last ten years of service prior
   to the participant's retirement or other date of termination.  Vesting
   under the Salaried Pension Plan occurs upon the earlier of five years of
   service or age 65.  An employee who retires after age 55 and before age 62
   with a minimum of 5 years of service will receive an actuarially reduced
   benefit under the Salaried Pension Plan.  The surviving spouse of an
   employee who is eligible for early retirement or who is vested at death is
   also entitled to certain benefits under the Salaried Pension Plan.

        The Company has adopted a pension benefit restoration plan (the
   "Restoration Plan") pursuant to which the Company will pay participants
   amounts that exceed certain limitations the Internal Revenue Code imposes
   on benefits payable under the Salaried Pension Plan.  Calculated as of
   December 31, 1994, annualized final average earnings and years of credited
   service under the Salaried Pension Plan and the Restoration Plan were as
   follows: $709,819 and 18.4 years (including a grant of 5 additional years
   of service under the Restoration Plan), respectively, for Mr. Teerlink;
   $384,195 and 23.9 years, respectively, for Mr. Bleustein; $337,277 and
   25.2 years (including a grant of 6 additional years of service under the
   Restoration Plan), respectively, for Mr. Gelb; and $204,782 and 4.3 years,
   respectively, for Mr. Gray.

        The Board has approved supplemental executive retirement benefits
   (the "Supplemental Benefits") for the Chief Executive Officer and the
   other named executive officers (other than Mr. Snoey).  Under such
   benefits, a participant who retires at or after age 55 with 15 years of
   service (including the grant of 5 additional years of service for Mr.
   Teerlink and 6 additional years for Mr. Gelb) is entitled to a yearly
   retirement benefit payment equal to 35% of the executive's annualized
   final average earnings at age 55 increasing in equal increments to 50% of
   annualized final average earnings at age 62, reduced by the amount of any
   pension payable by the Company under the Salaried Pension Plan, by any
   other defined benefit retirement programs of the Company and by the amount
   of benefits under the Restoration Plan.  Amounts payable under the
   Restoration Plan and the Supplemental Benefits may be partially or fully
   funded at retirement through the use of split-dollar life insurance, lump
   sum cash payments and/or other means.

   Agreements

        The Company has entered into employment agreements with Messrs.
   Teerlink, Bleustein and Gelb, which provide that, upon termination of
   employment for reasons other than cause, the Company will pay each such
   employee certain amounts, including such employee's base compensation in
   effect on the date of such termination (which currently would approximate
   the amount of cash compensation set forth in the Summary Compensation
   Table) for a period not exceeding one year (three years in the case of
   Mr. Teerlink), together with other benefits to which such employee was
   entitled prior to termination.  Such employment agreements do not
   establish minimum base salary levels for such employees.  

        The Company has entered into transition agreements with Messrs.
   Teerlink, Bleustein, Gelb and Snoey which become effective upon a change
   of control of the Company as defined therein.  The transition agreements
   provide that in the event of termination of such individual's employment
   with the Company for any reason (other than death or disability) within
   one year (three years in the case of Mr. Teerlink) after a change of
   control of the Company, such individual will receive a cash payment in an
   amount equal to the product of three multiplied by the sum of (1) the
   individual's highest annual base salary during the five-year period
   preceding termination and (2) the highest annual bonus paid during the
   five-year period preceding termination.  Such individual will also receive
   immediate vesting in any retirement, incentive, stock option and other
   deferred compensation plans.  The contracts state that if any of the
   payments to the employees are considered "excess parachute payments" as
   defined in Section 280G of the Internal Revenue Code the Company will pay
   the penalty imposed upon the employee plus a tax gross-up.

        A "change of control" for purposes of the transition agreements
   includes the following events:  (i) continuing directors no longer
   constitute at least two-thirds of the directors serving on the Board, (ii)
   any person or group becomes a beneficial owner of 20% or more of the
   Common Stock, (iii) the Company's shareholders approve a merger involving
   the Company, the sale of substantially all of the Company's assets or the
   liquidation or dissolution of the Company, unless in the case of a merger
   continuing directors constitute at least two-thirds of the directors
   serving on the board of directors of the survivor of such merger, or (iv)
   at least two-thirds of the continuing directors determine that a proposed
   action, if taken, would constitute a change of control of the Company and
   such action is taken.  A continuing director is a director of the Company
   who was a director on a specified date (generally on or shortly prior to
   the date of the applicable transition agreement) or who was designated by
   a majority of the continuing directors as a continuing director at the
   time of his or her initial election to the Board.

   Board of Directors Human Resources Committee Report on Executive
   Compensation 

        The Human Resources Committee is responsible for establishing,
   reviewing and revising the compensation policies for the Company's
   executive officers.  The Human Resources Committee is composed entirely of
   directors who are not employees or former employees of the Company and who
   do not have a business relationship with the Company other than in their
   capacity as directors.

        This report is being included pursuant to Securities and Exchange
   Commission ("SEC") rules designed to enhance disclosure of public
   companies' executive compensation policies.  This report addresses the
   Company's compensation policies for 1994 as they affected the Chief
   Executive Officer and the Company's other executive officers, including
   the other named executive officers.

        General

        Under the supervision of the Human Resources Committee, the Company
   has developed and implemented compensation policies, plans and programs
   that seek to attract and retain qualified and talented employees and
   enhance the profitability of the Company.  In furtherance of these goals,
   the Company's executive compensation policies, plans and programs, in
   addition to benefit plans available to salaried employees generally,
   consisted of base salary, annual incentive compensation, annual stock
   option grants, annual perquisite payments, a non-qualified pension plan, a
   non-qualified pension benefit restoration plan, a 401(k) plan (with a
   Company matching feature), a non-qualified deferred compensation plan and
   life insurance benefits.

        In addition to the experience and knowledge of the Human Resources
   Committee and the Company's Human Resources staff, the Human Resources
   Committee utilizes the services of an independent human resources
   consultant in making its executive compensation decisions.  Each year the
   Company's Human Resources staff selects several executive or other senior
   officer positions for benchmarking against comparable companies.  The
   comparable companies are Fortune 500 "make and sell" companies with annual
   sales of $1 billion to $1.5 billion having comparable performance.  The
   independent human resources consultant retained by the Company conducts a
   survey of compensation packages for the specified types of executive or
   senior officer positions at the comparable companies and prepares a
   written analysis (the "Independent Compensation Analysis").  The
   Independent Compensation Analysis includes median base salary (including
   the percentage increase over the prior year), median annual bonus
   percentage and median stock option information for the comparable
   companies by position.  The Independent Compensation Analysis also
   recommends ranges for base salary, annual bonus and stock option
   compensation for the selected Company executive or senior officer
   positions.

        The comparable companies used to benchmark executive compensation are
   not included on the Performance Graph included below because they change
   from year to year depending on both the Company's and other companies'
   performance.  The purpose of the Performance Graph is to compare the
   performance of the Company's Common Stock over a five-year period against
   a stock index or a fixed group of companies.  In contrast, the Company
   generally utilizes compensation surveys to compare its executive
   compensation policies against companies that have specified performance
   and other characteristics similar to those of the Company during a limited
   period of time.  The Company believes that including such companies as a
   separate group on the Performance Graph would be confusing and potentially
   misleading.

        In general, it is the policy of the Human Resources Committee to fix
   executive base salary range midpoints at levels below the median amounts
   paid to executives with similar qualifications, experience and
   responsibilities at other comparable businesses.  Executives' actual
   salaries are determined by individual performance evaluations and
   potential future contributions to the Company.  It is also the policy of
   the Human Resources Committee generally to establish maximum incentive
   cash compensation and stock option grants at levels above the median
   amounts paid or granted to executives with similar qualifications,
   experience and responsibilities at other comparable businesses.  The
   Company intends to provide a total compensation opportunity for Company
   executives that is above average, but with an above average amount of the
   total compensation opportunity at risk and dependent upon continuously
   improving Company performance.  In all cases, the Human Resources
   Committee considers the total potential compensation payable to each of
   the named executive officers and other executives when establishing or
   adjusting any element of their compensation package.

        1994 Base Salary

        Executive base salaries are reviewed annually.  In February 1994, the
   Human Resources Committee, in consultation with the Vice President, Human
   Resources for the Motor Company, increased Mr. Teerlink's base salary by
   4%.  This increase was within the range recommend by the Independent
   Compensation Analysis and was based upon the Human Resources Committee's
   subjective assessment of Mr. Teerlink's past performance (including his
   leadership, his role in the financial performance of the Company and his
   role in implementing new educational programs at all levels of the
   Company) and its expectations for his future contributions in leading the
   Company.  Also in February 1994, the Human Resources Committee reviewed,
   with the Chief Executive Officer and Vice President, Human Resources for
   the Motor Company, and approved, with modifications it deemed appropriate,
   the annual salary plan for the Company's other executive officers.  The
   annual salary plan was developed by the Motor Company's Human Resources
   staff under the direction of the President of the Motor Company based
   primarily upon each executive's individual performance evaluation for the
   prior year, the anticipated future contribution of each executive and the
   Independent Compensation Survey.  1994 base salaries for the named
   executive officers are set forth in the Summary Compensation Table.  Based
   on the annual Independent Compensation Analysis, the Human Resources
   Committee believes that the base salaries paid to its executive officers
   are generally below the median of base salaries paid to comparable
   executive officers of comparable companies.

        1994 Incentive Cash Compensation

        The Company had three separate short term incentive plans in which
   executive officers participated for 1994:  Messrs. Teerlink, Gelb and one
   other executive officer participated in the Company's 1994 Corporate Short
   Term Incentive Plan (the "Corporate STIP"); the other named executive
   officers (other than Mr. Snoey) and certain other executive officers
   participated in the Motor Company 1994 Short Term Incentive Plan (the
   "Motor Company STIP"); and Mr. Snoey participated in the Holiday Rambler
   Corporate 1994 Short Term Incentive Plan (the "Holiday Rambler STIP").  In
   December 1993, the Human Resources Committee reviewed and approved the
   Motor Company STIP, the Holiday Rambler STIP and target awards for
   participants in such plans.  In February 1994, the Board adopted the
   Corporate STIP and the Human Resources Committee established the
   performance targets (consolidated net income) and target awards under the
   Corporate STIP for 1994 for participating executives.  Award payouts under
   the Motor Company STIP and the Holiday Rambler STIP were based upon
   performance targets included in the plans approved by the Human Resources
   Committee in December 1993.  The Motor Company STIP included both Motor
   Company financial targets related to earnings and working capital
   (weighted 55%) and Motor Company strategic targets related to product
   quality, schedule attainment and the Motor Company's manufacturing
   strategy (weighted 45%).  The Holiday Rambler STIP included both Holiday
   Rambler financial targets related to earnings (weighted 50%) and Holiday
   Rambler strategic targets related to quality, variance to plan, unit
   volume and production times.  The target awards for the five named
   executive officers ranged from 50% to 100% of their respective 1994 base
   salaries.  The amount of each executive's target award is reviewed
   annually based upon the Independent Compensation Analysis, the executive's
   individual performance evaluation for the prior year and the Human
   Resources Committee's appraisal of the executive's anticipated future
   contribution to the Company.  Depending on Company performance and, in the
   case of the Corporate STIP, the subjective determination of the Human
   Resources Committee with respect to downward adjustments, actual short
   term incentive plan awards can range from 0% to 200% of the target award.

        Under the Corporate STIP formula based on the consolidated net income
   performance criteria selected by the Human Resources Committee and actual
   Company performance, Mr. Teerlink was eligible to receive a maximum award
   of $788,463 for 1994, or 178.83% of the target award.  Under the terms of
   the Corporate STIP, the Human Resources Committee has the discretion to
   reduce awards determined by the formula by up to 50%.  The Human Resources
   Committee exercised its discretion and determined that Mr. Teerlink's
   actual 1994 STIP award would be $700,000.  The Human Resources Committee
   based its determination in part on the percentage payout for 1994 under
   the Motor Company STIP (154.6%) and the Holiday Rambler STIP (116.64%) and
   the financial and strategic performance of the Company as a whole.  The
   Human Resources Committee considered in particular that the financial and
   strategic results at the Motor Company were significantly above target,
   while the financial and strategic results at Holiday Rambler were
   generally at expected levels.  An evaluation of the financial and
   strategic performance of the Company as a whole indicated significant
   accomplishment in both categories.  Mr. Gelb's actual 1994 Corporate STIP
   award was determined by the Committee in a similar manner.  The awards for
   the other executive officers were determined mathematically under the
   Motor Company STIP or the Holiday Rambler STIP.  All short term incentive
   plan awards paid or payable for 1994 by the Company with respect to the
   named executive officers are set forth in the Summary Compensation Table.

        1994 Stock Option Grants

        While the short term incentive plans provide Company executives with
   short term incentives to maximize Company performance, the Human Resources
   Committee believes that it is also important to provide incentives that
   more directly tie executives' long term compensation to long term returns
   to the Company's shareholders.  This long term incentive compensation
   opportunity is provided through the Company's stock option plans (the
   "Option Plans").  Annually, the Human Resources Committee reviews, with
   the Vice President, Human Resources and, except in the case of his own
   stock option grant, the Chief Executive Officer, and approves individual
   stock option grants for each of the Company's executive officers,
   including the named executive officers.  The amount of each executive's
   stock option grant is subjectively determined by the Human Resources
   Committee based upon the annual Independent Compensation Analysis, the
   executive's individual performance evaluation for the prior year, the
   executive's base salary and the Human Resources Committee's appraisal of
   the executive's anticipated long term future contribution to the Company. 
   The stock options granted to the named executive officers in 1994 are set
   forth in the Summary Compensation and Option Grants Tables.

        Other Compensation

        The Human Resources Committee believes that the compensation paid or
   payable pursuant to the Company's annual perquisite payments, pension
   plan, pension benefit restoration plan, 401(k) plan, deferred compensation
   plan and life insurance benefits are competitive with the benefit packages
   offered by comparable employers.  From time to time the Human Resources
   Departments of the Motorcycle Division and Holiday Rambler obtain data to
   ensure that such benefit plans and programs remain competitive.  The Human
   Resources Committee reviewed such data in February 1994.

        Internal Revenue Code Section 162(m)

        Section 162(m) of the Internal Revenue Code provides that a publicly
   held corporation will not be entitled to deduct for federal income tax
   purposes compensation paid to a named executive officer in excess of $1
   million in any year.  Incentive compensation based on company performance,
   provided it is paid pursuant to a plan which has been approved by
   shareholders and meets certain other criteria, is not subject to Section
   162(m).  It is the Human Resources Committee's intention to continue to
   utilize incentive compensation as a substantial component of the Company's
   executive compensation program and to structure the payment of incentive
   compensation so that the Company will not lose any deductions under
   Section 162(m).

        Conclusion

        Over the last three calendar years, shareholders of the Company have
   enjoyed a total return of 152%.  During that same period of time the
   Standard & Poor's 500 and MidCap 400 Indexes had total returns of 20% and
   23%, respectively.  The Human Resources Committee believes that the
   compensation policies and practices of the Company described in this
   report have supported this performance.  In addition, the Human Resources
   Committee believes that these compensation policies  and practices are in
   the best interests of the Company and consistent with the Company's
   commitment to balance the interests of all of the Company's Stakeholders
   (customers, dealers, suppliers, employees, investors, government and
   society).

        Barry K. Allen, Chairman
        William F. Andrews
        Richard G. LeFauve
        James A. Norling


   Performance Graph

        The SEC requires the Company to include in this Proxy Statement a
   line graph presentation comparing cumulative five year Common Stock
   returns with a broad-based stock index and either a nationally recognized
   industry index or an index of peer companies selected by the Company.  The
   Company has chosen to use the Standard & Poor's 500 Index as the broad-
   based index and Standard & Poor's MidCap 400 Index as a more specific
   comparison.  The Standard & Poor's MidCap 400 Index was chosen because the
   Company does not believe that any other published industry or line-of-
   business index adequately represents the current operations of the Company
   or that it can identify a peer group that provides a useful comparison.

                                PERFORMANCE GRAPH
                Comparison of Five Year Cumulative Total Return*

                       1989     1990     1991     1992      1993      1994
    Harley-
     Davidson, Inc.  $100.00   $98.09  $228.03   $383.44   $450.90   $575.45
    S&P MidCap 400    100.00    94.88   142.42    159.38    181.62    175.11
    S&P 500           100.00    96.89   126.41    136.05    149.76    151.74
   ____________________
   *  Assumes $100 invested on December 31, 1989.


                              CERTAIN TRANSACTIONS

        Mr. James, a director of the Company, is Vice Chairman, Chief
   Executive Officer and an equity owner of Fred Deeley Imports Ltd. ("Deeley
   Imports"), the exclusive distributer of the Company's motorcycles in
   Canada.  In 1994, Deeley Imports paid the Company approximately $42
   million for motorcycles, parts and accessories and related products and
   services.  All such products and services were provided in the ordinary
   course of business at prices and on terms and conditions determined
   through arms-length negotiation.  The Company anticipates that it will do
   a similar amount of business with Deeley Imports in 1995.

        Mr. Gray, Vice President, Human Resources, received an interest-free
   relocation loan from the Company in connection with his joining the
   Company in 1990.  The largest amount outstanding under the relocation loan
   in 1994 was $70,000.  As of March 31, 1995, $50,000 was outstanding under
   the relocation loan.


                      2 - APPROVAL OF HARLEY-DAVIDSON, INC.
                             1995 STOCK OPTION PLAN


        The Company is seeking shareholder approval of the Harley-Davidson,
   Inc. 1995 Stock Option Plan (the "1995 Plan").  The Board adopted the 1995
   Plan on February 3, 1995, subject to shareholder approval.  The following
   summary description of the 1995 Plan is qualified in its entirety by
   reference to the full text of the 1995 Plan which is attached to this
   Proxy Statement as Exhibit A.

   Summary of Proposal

        The purpose of the 1995 Plan is to provide favorable opportunities
   for certain selected employees of the Company and its subsidiaries to
   purchase shares of Common Stock or to benefit from the appreciation
   thereof.  Such opportunities are expected to provide an increased
   incentive for these employees to contribute to the future success and
   prosperity of the Company, thus enhancing the value of the stock for the
   benefit of the shareholders and increasing the ability of the Company to
   attract and retain individuals of exceptional skill upon whom, in large
   measure, its sustained progress, growth and profitability depend.

        The Company currently has in effect the Company's 1986 Stock Option
   Plan (the "1986 Plan"), the 1988 Stock Option Plan (the "1988 Plan") and
   the 1990 Stock Option Plan (the "1990 Plan" and, with the 1986 Plan and
   the 1988 Plan, the "Existing Plans").  As of March 16, 1995, a total of
   _____________ shares of Common Stock remained available for the granting
   of additional awards under the Existing Plans.  Upon adoption of the 1995
   Plan, the Existing Plans will be terminated (except with respect to
   outstanding options) and no additional options will be granted under the
   Existing Plans.

        The 1995 Plan will be administered by the Human Resources Committee
   of the Board.  Key employees of the Company or any of its subsidiaries, as
   well as persons who have been engaged to become key employees, are
   eligible to participate in the 1995 Plan.  Key employees will comprise, in
   general, those who contribute to the management, direction and overall
   success of the Company, including those who are members of the Board. 
   Members of the Board who are not employees of the Company are not eligible
   to participate in the 1995 Plan.  As of March 31, 1995, there were
   approximately 300 employees of the Company and its subsidiaries
   participating in the Existing Plans and eligible to participate in the
   1995 Plan. The number of eligible employees is expected to increase over
   time based upon future growth of the Company.

        The 1995 Plan authorizes the granting to key employees of options to
   purchase Common Stock ("Options"), which may be either "incentive stock
   options" meeting the requirements of Section 422 of the Internal Revenue
   Code ("ISOs") or non-qualified Options.  The total number of shares of
   Common Stock available for grants of Options is 3,800,000, provided that
   Options for not more than 200,000 shares of Common Stock may be granted to
   any participant in any calendar year under the 1995 Plan, which amount
   will be reduced by the amount of Common Stock subject to Options granted
   to the participant in such calendar year under any other stock option plan
   of the Company.  Options may not be granted under the 1995 Plan after
   April 26, 2005.

        The exercise price per share of Common Stock subject to an Option
   will be determined by the Committee, provided that the exercise price may
   not be less than the fair market value of the underlying Common Stock on
   the date of grant.  The Committee determines the date after which Options
   may be exercised in whole or in part and the date on which each Option
   expires, which date cannot be more than ten years from the date of grant. 
   The exercise price of an Option may be paid in cash or, subject to such
   conditions or prohibitions as may be set by the Committee, by delivering
   shares of Common Stock or a combination of cash and stock.  Subject to the
   discretion of the Committee, a participant may elect to have the Company
   withhold shares of Common Stock otherwise issuable to the participant upon
   the exercise of an Option for purposes of paying withholding amounts
   relating to income or other taxes incurred by reason of the exercise. 
   Options may not be transferred except by reason of the death of the
   participant. 

        Under the 1995 Plan, the Committee may grant a participant, at or
   after the time of the Option grant, a stock appreciation right for all or
   any portion of the Option.  A stock appreciation right entitles the
   participant upon the exercise of the stock appreciation right, in lieu of
   exercising the Option, paying the exercise price and receiving Common
   Stock, to receive in cash the difference between the exercise price of the
   Option and the fair market value of the underlying Common Stock on the
   date of exercise.  The Existing Plans also allow the Committee to grant
   stock appreciation rights, but no stock appreciation rights have been
   granted as of March 31, 1995.

        In the event of a participant's retirement at age 62 (or earlier with
   the consent of the Committee), any outstanding Option will, in general, be
   exercisable by the participant or his or her beneficiary within three
   years after such event (but not subsequent to the expiration of the
   Option).  In the event of a participant's death or disability, any
   outstanding Option may be exercisable by the participant or his or her
   beneficiary for a period of up to one year after such event (but not
   subsequent to the expiration of the Option).  In the event of a
   participant's voluntary or involuntary termination of employment with the
   Company or its subsidiaries for any reason other than retirement, death or
   disability, any outstanding Options will expire on the date of termination
   of employment.

        Each Option granted under the 1995 Plan will have a limited right
   that will permit the holder to surrender the Option within 30 days after a
   change of control of the Company and receive the difference between the
   exercise price of the Option and the highest closing price of the Common
   Stock in the 60-day period preceding the change of control of the Company. 
   For this purpose, "change of control" includes any of the following
   events:  (i) continuing directors (any person who was either a director on
   February 2, 1995 or was designated before such person's initial election
   to the Board of Directors as a continuing director by a majority of the
   continuing directors) no longer constitute at least two-thirds of the
   directors serving on the Board; (ii) any person or group becomes a
   beneficial owner of 20% or more of the Common Stock; (iii) the Company's
   shareholders approve a merger involving the Company, the sale of
   substantially all of the Company's assets or the liquidation or
   dissolution of the Company, unless in the case of a merger the continuing
   directors constitute at least two-thirds of the directors serving on the
   board of directors of the survivor of such merger; or (iv) at least two-
   thirds of the outside, continuing directors determine that a proposed
   action, if taken, would constitute a change of control of the Company and
   such action is taken.

        The Board of Directors may suspend or terminate the 1995 Plan in
   whole or in part or amend it as the Board deems appropriate.  However, no
   amendment may be made without approval of the shareholders if such
   amendment would (a) materially modify the eligibility requirements for
   receiving Options; (b) increase the aggregate number of shares of Common
   Stock that may be issued pursuant to Options granted under the 1995 Plan,
   except under an adjustment of the type described below; (c) increase the
   number of shares of Common Stock that may be issued pursuant to Options
   granted to a participant in any calendar year, except under an adjustment
   of the type described below; (d) reduce the minimum option price, except
   under an adjustment of the type described below; (e) extend the period of
   granting Options under the 1995 Plan; or (f) materially increase in any
   other way the benefits accruing to participants.

        If the Company declares a dividend payable in, or subdivides or
   combines, its Common Stock or any other event occurs which, in the
   judgment of the Committee, necessitates an equitable adjustment of amounts
   under the 1995 Plan to prevent dilution or enlargement of the benefits or
   potential benefits intended to be made available under the 1995 Plan, then
   the Committee will generally have the authority to make appropriate
   adjustment to (i) the number and type of shares of Common Stock subject to
   the 1995 Plan; (ii) the number of shares of Common Stock that may be
   issued pursuant to Options granted to any participant in any calendar
   year; (iii) the number and type of shares of Common Stock subject to
   outstanding Options; and (iv) the grant, purchase or exercise price with
   respect to any Option.

        The number of Options that will be granted under the 1995 Plan in the
   future to any single key employee or group of key employees is not
   determinable.  The following table shows the number of shares of Common
   Stock underlying Options granted in February 1995 under the Existing Plans
   to the named executive officers, all executive officers as a group, and
   all employees as a group.  The Options were granted at an exercise price
   of $26.94 per share.  The closing price of the Common Stock on the New
   York Stock Exchange was $_____ per share on March 16, 1995.  Options
   granted under the Existing Plans to the named executive officers during
   1994 are disclosed above under the caption "Executive Compensation."

                               1995 OPTION GRANTS

                                          Number of Shares
                                             Underlying
                                          Options Granted
                                                 on
    Name                                  February 2, 1995

    Richard F. Teerlink . . . . . . . .           90,000
    Jeffrey L. Bleustein  . . . . . . .           48,000
    Thomas A. Gelb  . . . . . . . . . .           36,211
    C. William Gray . . . . . . . . . .           28,124
    Martin R. Snoey . . . . . . . . . .           20,337
    All Executive Officers as a Group           
    (8 Persons) . . . . . . . . . . . .          255,058
    All Employees as a Group  . . . . .          805,360

   Directors and other persons who are not employees of the Company are not
   eligible to receive Options under the 1995 Plan or the Existing Plans.

        The grant of an Option under the 1995 Plan will create no income tax
   consequences to the participant or to the Company.  A participant who is
   granted a nonqualified Option will generally recognize ordinary income at
   the time of exercise in an amount equal to the excess of the fair market
   value of the Common Stock at such time over the exercise price.  The
   Company will be entitled to a deduction in the same amount and at the same
   time as ordinary income is recognized by the participant.  Amounts payable
   in connection with the settlement of stock appreciation rights receive
   similar treatment.  A subsequent disposition of Common Stock acquired on
   exercise of an Option will give rise to capital gain or loss to the extent
   the amount realized from the sale differs from the tax basis, i.e., the
   fair market value of the Common Stock on the date of exercise.  This
   capital gain or loss will be a long-term capital gain or loss if the
   Common Stock had been held for more than one year from the date of
   exercise.  Generally, for ISOs, the appreciated value of the underlying
   stock received upon exercise will be taxable to the participant as a
   capital gain upon sale of the stock, and the Company will not receive any
   tax deduction.

        The affirmative vote of a majority of the shares of Common Stock
   present or represented at the Annual Meeting is required for approval of
   the 1995 Plan, provided that shareholders holding a majority of the
   outstanding shares of Common Stock cast votes on the proposal.  For
   purposes of determining the vote regarding this proposal, abstentions will
   have the effect of a vote against the proposal (but will not be counted as
   votes cast with respect to the proposal for purposes of determining
   whether a majority of the outstanding shares were voted), and broker
   nonvotes will have no impact on the vote.  Proxies solicited by the Board
   will be voted "FOR" approval of the 1995 Plan unless a shareholder
   specifies otherwise.

        THE BOARD RECOMMENDS A VOTE "FOR" APPROVAL OF THE 1995 PLAN.

             3 -- AMENDMENT TO THE RESTATED ARTICLES OF INCORPORATION
                       INCREASING AUTHORIZED COMMON STOCK

        The Company currently has 102,000,000 shares of capital stock
   authorized consisting of 100,000,000 shares of Common Stock and 2,000,000
   shares of Preferred Stock (the "Preferred Stock").  The Board has approved
   for submission to shareholders and recommends an amendment to the
   Company's Restated Articles of Incorporation to (i) increase the total
   number of authorized shares of capital stock to 202,000,000 and (ii)
   increase the total number of authorized shares of Common Stock to
   200,000,000.

        The purpose of increasing the number of shares of Common Stock is to
   have additional shares available for general corporate purposes, including
   stock dividends, stock splits, issuing stock in connection with various
   employee incentive and retirement plans, raising additional capital and
   other similar uses.  By approving an increase in authorized Common Stock
   in advance of any specific need, the Company may avoid the delay and
   expense of obtaining shareholder approval at a later special meeting.  As
   of March 16, 1995, ___________ shares of Common Stock were outstanding and
   there were ____________________ shares reserved for issuance upon the
   exercise of outstanding options under the Existing Plans.  Assuming the
   1995 Plan is approved by the shareholders at the Annual Meeting, there
   will be an additional 3,800,000 shares reserved for issuance under the
   1995 Plan.  Holders of outstanding Common Stock are not entitled to
   preemptive rights.

        Article IV (a) of the Company's Restated Articles of Incorporation
   currently provides that the total number of shares of all classes of stock
   that the Company is authorized to issue is 102,000,000 consisting of
   100,000,000 shares of Common Stock and 2,000,000 shares of Preferred
   Stock.  The proposed amendment to the first sentence of the first
   paragraph of Article IV (a) of the Company's Restated Articles of
   Incorporation would delete the existing provision and in its place insert
   the following:

        "(a)  Authorized Shares.  The total number of shares of all classes
     of stock that the Corporation is authorized to issue is two hundred two
     million (202,000,000), consisting of (i) two hundred million
     (200,000,000) shares of Common Stock of $.01 par value, and (ii) two
     million (2,000,000) shares of Preferred Stock of $1.00 par value."

        The proposed amendment to the Restated Articles of Incorporation will
   be approved if a majority of the outstanding shares of Common Stock are
   voted "FOR" the proposed amendment.  For purposes of determining the vote,
   abstentions and broker nonvotes will not be counted and will have the same
   effect as a vote against the proposal.  Proxies solicited by the Board
   will be voted "FOR" approval of the proposed amendment unless a
   shareholder specifies otherwise.

        THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ADOPTION OF THE
   AMENDMENT TO THE RESTATED ARTICLES OF INCORPORATION.

              4--RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS

        Ernst & Young LLP, independent public accountants, audited the
   Company's consolidated financial statements for the fiscal year ended
   December 31, 1994.  Representatives of Ernst & Young LLP will be present
   at the Annual Meeting to respond to appropriate questions and to make a
   statement, if they so desire.  Ernst & Young LLP has been recommended by
   the Audit Committee and selected by the Board to serve as independent
   auditors for the current fiscal year, and in accordance with a resolution
   of the Board, this selection is being presented to shareholders for
   ratification.

        If prior to the Annual Meeting Ernst & Young LLP shall decline to act
   or otherwise become incapable of acting, or if its engagement shall be
   otherwise discontinued by the Board, then the Board will appoint other
   independent auditors whose engagement for any period subsequent to the
   Annual Meeting will be subject to ratification by the shareholders at the
   Annual Meeting.  If the shareholders fail to ratify the engagement of
   Ernst & Young LLP at the Annual Meeting, the Board will reconsider its
   selection of independent auditors.  Proxies solicited by the Board will be
   voted "FOR" ratification of the selection of Ernst & Young LLP as
   independent auditors of the Company for the fiscal year ending
   December 31, 1995, unless the shareholder specifies otherwise.

        THE BOARD RECOMMENDS A VOTE "FOR" RATIFICATION OF THE SELECTION OF
   ERNST & YOUNG LLP AS INDEPENDENT AUDITORS.


                                5--OTHER MATTERS

        The matters referred to herein are, as far as management now knows,
   the only matters which will be presented for consideration at the Annual
   Meeting.  Among other things, to bring business before an annual meeting,
   a shareholder must give written notice thereof to the Secretary of the
   Company in advance of the meeting in compliance with the terms and within
   the time periods specified in the Company's Restated Articles of
   Incorporation.  If any other matter should properly come before the Annual
   Meeting, it is the intention of the persons named in the accompanying form
   of proxy to vote the shares represented by them in accordance with their
   judgment.

        Section 16(a) of the Securities Exchange Act of 1934 requires the
   Company's directors and executive officers to file reports of ownership
   and changes in ownership of Common Stock with the Securities and Exchange
   Commission.  Mr. Allen, a director of the Company, failed to report on a
   timely basis the sale during 1994 of 1.35 shares held by him in the
   Company's Dividend Reinvestment Plan.  Such sale was reported on a Form 5
   which Mr. Allen filed on a timely basis.

        The cost of soliciting proxies will be borne by the Company. Proxies
   may be solicited by personal interview, telephone, telegraph and facsimile
   machine, as well as by use of the mails. It is anticipated that banks,
   brokerage houses and other custodians, nominees or fiduciaries will be
   requested to forward soliciting materials to their principals and to
   obtain authorization for the execution of proxies and that they will be
   reimbursed for their out-of-pocket expenses incurred in that connection. 
   Employees of the Company participating in the solicitation of proxies will
   not receive any additional remuneration.  The Company has retained D. F.
   King & Co., Inc. to aid in the solicitation at an estimated cost of
   approximately $6,000 plus out-of-pocket expenses.


                              SHAREHOLDER PROPOSALS

        Proposals by shareholders which are intended to be presented at the
   1996 annual meeting of shareholders must be received by the Company no
   later than December 4, 1995, to be eligible for inclusion in the Company's
   proxy materials for that meeting.


                                 By Order of the Board of Directors,



                                 TIMOTHY K. HOELTER
                                 Secretary


   Milwaukee, Wisconsin
   March 31, 1995

   <PAGE>

                                                                    Exhibit A
                              HARLEY-DAVIDSON, INC.

                             1995 STOCK OPTION PLAN


                                    ARTICLE I

                                     PURPOSE

        The purpose of the Harley-Davidson, Inc. 1995 Stock Option Plan is to
   provide favorable opportunities for certain selected employees of Harley-
   Davidson, Inc. and its subsidiaries to purchase or receive shares of
   Common Stock of Harley-Davidson, Inc., or to benefit from the appreciation
   thereof.  Such opportunities should provide an increased incentive for
   these employees to contribute to the future success and prosperity of
   Harley-Davidson, Inc., thus enhancing the value of the stock for the
   benefit of the shareholders, and increase the ability of Harley-Davidson,
   Inc. to attract and retain individuals of exceptional skill upon whom, in
   large measure, its sustained progress, growth and profitability depend.


                                   ARTICLE II

                                   DEFINITIONS

        The following capitalized terms used in the Plan shall have the
   respective meanings set forth in this Article:

        2.1. Board:  The Board of Directors of Harley-Davidson, Inc.

        2.2. Code:  The Internal Revenue Code of 1986, as amended.

        2.3. Committee:  The Human Resources Committee of the Board; provided
     that if any member of the Human Resources Committee is not both a
     Disinterested Person and Outside Director, the Committee shall be
     comprised of only those members of the Human Resources Committee who are
     both Disinterested Persons and Outside Directors.

        2.4. Common Stock:  The common stock of Harley-Davidson, Inc.

        2.5. Company:  Harley-Davidson, Inc. and any of its Subsidiaries.

        2.6. Disability:  Disability within the meaning of Section 22(e)(3)
     of the Code, as determined by the Committee.

        2.7. Disinterested Persons:  Disinterested persons within the meaning
     of Rule 16b-3 as promulgated under the Securities Exchange Act of 1934,
     as amended.

        2.8. Employer:  The entity that employs the employee or Optionee.

        2.9. Fair Market Value:  The average of the high and low reported
     sales prices of Common Stock on the New York Stock Exchange Composite
     Tape on the date for which fair market value is being determined.

        2.10. ISO:  An incentive stock option within the meaning of Section
     422 of the Code and which is designated as an incentive stock option by
     the Committee.

        2.11. Non-ISO:  A stock option which is not an ISO.

        2.12. Option:  A stock option granted under the Plan.  Options
     include both ISOs and Non-ISOs.

        2.13. Option Price:  The purchase price of a share of Common Stock
     under an Option.

        2.14. Optionee:  A person who has been granted one or more Options.

        2.15. Outside Directors:  Outside Directors within the meaning of
     Section 162(m) of the Code and the regulations promulgated thereunder.

        2.16. Parent Corporation:  The parent corporation, as defined in
     Section 424(e) of the Code.

        2.17. Plan:  The Harley-Davidson, Inc. 1995 Stock Option Plan.

        2.18. Retirement:  Retirement on or after age sixty-two or, with the
     consent of the Committee, at an earlier age.

        2.19. Subsidiary:  A corporation, limited partnership, general
     partnership, limited liability company, business trust or other entity
     of which more than fifty percent (50%) of the voting power or ownership
     interest is directly and/or indirectly held by Harley-Davidson, Inc.

        2.20. Termination Date:  A date fixed by the Committee but not later
     than the day preceding the tenth anniversary of the date on which the
     Option is granted.

                                   ARTICLE III

                                 ADMINISTRATION

      3.1.   The Committee shall administer the Plan and shall have full
   power to grant Options, construe and interpret the Plan, establish and
   amend rules and regulations for its administration, and perform all other
   acts relating to the Plan, including the delegation of administrative
   responsibilities, which it believes reasonable and proper.

      3.2.   Subject to the provisions of the Plan, the Committee shall, in
   its discretion, determine who shall be granted Options, the number of
   shares subject to option under any such Options, the dates after which
   Options may be exercised, in whole or in part, whether Options shall be
   ISOs, and the terms and conditions of the Options.

      3.3.   Any decision made, or action taken, by the Committee arising out
   of or in connection with the interpretation and administration of the Plan
   shall be final and conclusive.


                                   ARTICLE IV

                           SHARES SUBJECT TO THE PLAN

      4.1.   The total number of shares of Common Stock available for grants
   of Options under the Plan shall be 3,800,000 provided that Options for not
   more than 200,000 shares of Common Stock shall be granted to an Optionee
   in any calendar year under the Plan, which amount shall be reduced by the
   amount of Common Stock subject to options granted to such Optionee in such
   calendar year under any other stock option plan of the Company.  The
   foregoing amounts shall be subject to adjustment in accordance with
   Article VIII of the Plan.  If an Option or portion thereof shall expire,
   be canceled or terminate for any reason without having been exercised in
   full, the unpurchased shares covered by such Option shall be available for
   future grants of Options.  An Option, or portion thereof, exercised
   through the exercise of a stock appreciation right pursuant to Section 6.7
   of the Plan shall be treated, for the purposes of this Article, as though
   the Option, or portion thereof, had been exercised through the purchase of
   Common Stock, with the result that the shares of Common Stock subject to
   the Option, or portion thereof, that was so exercised shall not be
   available for future grants of Options.

                                    ARTICLE V

                                   ELIGIBILITY

      5.1.   Options may be granted to key employees of the Company or to
   persons who have been engaged to become key employees of the Company.  Key
   employees will comprise, in general, those who contribute to the
   management, direction and overall success of the Company, including those
   who are members of the Board.  Members of the Board who are not employees
   of the Company shall not be eligible for Option grants.


                                   ARTICLE VI

                                 TERM OF OPTIONS

      6.1.   Option Agreements:  All Options shall be evidenced by written
   agreements executed by the Company.  Such Options shall be subject to the
   applicable provisions of the Plan, and shall contain such provisions as
   are required by the Plan and any other provisions the Committee may
   prescribe.  All agreements evidencing Options shall specify the total
   number of shares subject to each grant, the Option Price and the
   Termination Date.  Those Options that comply with the requirements for an
   ISO set forth in Section 422 of the Code and are designated ISOs by the
   Committee shall be ISOs and all other Options shall be Non-ISOs.

      6.2.   Option Price:  The Option Price shall be set by the Committee;
   provided, however, that the price per share shall not be less than the
   Fair Market Value of a share of Common Stock on the date the Option is
   granted.

      6.3.   Period of Exercise:  The Committee shall determine the dates
   after which Options may be exercised in whole or in part.  If Options are
   exercisable in installments, installments or portions thereof that are
   exercisable and not exercised shall accumulate and remain exercisable. 
   The Committee may also amend an Option to accelerate the dates after which
   Options may be exercised in whole or in part.  However, no Option or
   portion thereof shall be exercisable after the Termination Date.

      6.4.   Special Rules Regarding ISOs Granted to Certain Employees: 
   Notwithstanding any contrary provisions of Sections 6.2 and 6.3 of the
   Plan, no ISO shall be granted to any employee who, at the time the Option
   is granted, owns (directly or indirectly, within the meaning of Section
   424(d) of the Code) more than ten percent of the total combined voting
   power of all classes of stock of the Employer or of any Subsidiary or
   Parent Corporation thereof, unless (a) the Option Price under such Option
   is at least 110 percent of the Fair Market Value of a share of Common
   Stock on the date the Option is granted and (b) the Termination Date of
   such Option is a date not later than the day preceding the fifth anniver-
   sary of the date on which the Option is granted.

      6.5.   Manner of Exercise and Payment:  An Option, or portion thereof,
   shall be exercised by delivery of a written notice of exercise to the
   Company and payment of the full price of the shares being purchased
   pursuant to the Option.  An Optionee may exercise an Option with respect
   to less than the full number of shares for which the Option may then be
   exercised, but an Optionee must exercise the Option in full shares of
   Common Stock.  The price of Common Stock purchased pursuant to an Option,
   or portion thereof, may be paid:

          a.   in United States dollars in cash or by check, bank draft or
      money order payable to the order of the Company.

          b.   through the delivery of shares of Common Stock with an
      aggregate Fair Market Value on the date of exercise equal to the
      Option Price, or

          c.   by any combination of the above methods of payment.

   The Committee shall determine acceptable methods for tendering Common
   Stock as payment upon exercise of an Option and may impose such limita-
   tions and prohibitions on the use of Common Stock to exercise an Option as
   it deems appropriate, including, without limitation, any limitation or
   prohibition designed to avoid certain accounting consequences which may
   result from the use of Common Stock as payment upon exercise of an Option.

      6.6.   Withholding Taxes:  The Company may, in its discretion, require
   an Optionee to pay to the Company at the time of exercise the amount that
   the Company deems necessary to satisfy its obligation to withhold Federal,
   state or local income or other taxes incurred by reason of the exercise. 
   Upon or prior to the exercise of an Option requiring tax withholding, an
   Optionee may make a written election to have shares of Common Stock
   withheld by the Company from the shares otherwise to be received.  The
   number of shares so withheld shall have an aggregate Fair Market Value on
   the date of exercise sufficient to satisfy the applicable withholding
   taxes.  The acceptance of any such election by an Optionee shall be at the
   sole discretion of the Committee.  Where the exercise of an Option does
   not give rise to an obligation to withhold Federal income taxes on the
   date of exercise, the Company may, in its discretion, require an Optionee
   to place shares of Common Stock purchased under the Option in escrow for
   the benefit of the Company until such time as Federal income tax withhold-
   ing is required on amounts included in the gross income of the Optionee as
   a result of the exercise of an Option.  At such time, the Company, in its
   discretion, may require an Optionee to pay to the Company the amount that
   the Company deems necessary to satisfy its obligation to withhold Federal,
   state or local income or other taxes incurred by reason of the exercise of
   the Option, in which case the shares of Common Stock will be released from
   escrow to the Optionee.  Alternatively, subject to acceptance by the
   Committee, in its sole discretion, an Optionee may make a written election
   to have shares of Common Stock held in escrow applied toward the Company's
   obligation to withhold Federal, state or local income or other taxes
   incurred by reason of the exercise of the Option, based on the Fair Market
   Value of the shares on the date of the termination of the escrow arrange-
   ment.  Upon application of such shares toward the Company's withholding
   obligation, any shares of Common Stock held in escrow and not, in the
   judgment of the Committee, necessary to satisfy such obligation shall be
   released from escrow to the Optionee.

      6.7.   Stock Appreciation Rights:  At or after the grant of an Option,
   the Committee, in its discretion, may provide an Optionee with an alter-
   nate means of exercising an Option, or a designated portion thereof, by
   granting the Optionee a stock appreciation right.  A "stock appreciation
   right" is a right to receive, upon exercise of an Option or any portion
   thereof, in the Committee's sole discretion, an amount of cash equal to,
   and/or shares of Common Stock having a Fair Market Value on the date of
   exercise equal to, the excess of the Fair Market Value of a share of
   Common Stock on the date of exercise over the Option Price, multiplied by
   the number of shares of Common Stock that the Optionee would have received
   had the Option or portion thereof been exercised through the purchase of
   shares of Common Stock at the Option Price, provided that (a) such Option
   or portion thereof has been designated as exercisable in this alternative
   manner, (b) such Option or portion thereof is otherwise exercisable, and
   (c) the Fair Market Value of a share of Common Stock on the date of
   exercise exceeds the Option Price.

      6.8.   Nontransferability of Options:  Each Option shall, during the
   Optionee's lifetime, be exercisable only by the Optionee, and neither it
   nor any right hereunder shall be transferable otherwise than by will or
   the laws of descent and distribution or be subject to attachment, execu-
   tion or other similar process.  In the event of any attempt by the
   Optionee to alienate, assign, pledge, hypothecate or otherwise dispose of
   an Option or of any right hereunder, except as provided for herein, or in
   the event of any levy or any attachment, execution or similar process upon
   the rights or interest hereby conferred, the Company may terminate the
   Option by notice to the Optionee and the Option shall thereupon become
   null and void.

      6.9.   Cessation of Employment of Optionee:

          a.   Cessation of Employment other than by Reason of Retirement,
      Disability or Death.  If an Optionee shall cease to be employed by the
      Company otherwise than by reason of Retirement, Disability, or death,
      each Option held by the Optionee, together with all rights hereunder,
      shall terminate on the date of cessation of employment, to the extent
      not previously exercised.

          b.   Cessation of Employment by Reason of Retirement or
      Disability.  If an Optionee shall cease to be employed by the Company
      by reason of Retirement or Disability, each Option held by the Option-
      ee shall remain exercisable, to the extent it was exercisable at the
      time of cessation of employment, until the earliest of:

             i.    the Termination Date,

             ii.   the death of the Optionee, or such later date not more
          than one year after the death of the Optionee as the Committee, in
          its discretion, may provide pursuant to Section 6.9(c) of the
          Plan,

             iii.  the third anniversary of the date of the cessation of the
          Optionee's employment, if employment ceased by reason of
          Retirement, or

             iv.   the first anniversary of the date of the cessation of the
          Optionee's employment by reason of Disability;

      and thereafter all such Options shall terminate together with all
      rights hereunder, to the extent not previously exercised.

          c.   Cessation of Employment by Reason of Death.  In the event of
      the death of the Optionee while employed by the Company, an Option may
      be exercised at any time or from time to time prior to the earlier of
      the Termination Date or the first anniversary of the date of the
      Optionee's death, by the person or persons to whom the Optionee's
      rights under each Option shall pass by will or by the applicable laws
      of descent and distribution, to the extent that the Optionee was
      entitled to exercise such Option on the Optionee's date of death.  In
      the event of the death of the Optionee while entitled to exercise an
      Option pursuant to Section 6.9(b), the Committee, in its discretion,
      may permit such Option to be exercised at any time or from time to
      time prior to the Termination Date during a period of up to one year
      from the death of the Optionee, as determined by the Committee, by the
      person or persons to whom the Optionee's rights under each Option
      shall pass by will or by the applicable laws of descent and
      distribution, to the extent that the Option was exercisable at the
      time of cessation of the Optionee's employment.  Any person or persons
      to whom an Optionee's rights under an Option have passed by will or by
      the applicable laws of descent and distribution shall be subject to
      all terms and conditions of the Plan and the Option applicable to the
      Optionee.

      6.10.  Notification of Sales of Common Stock:  Any Optionee who
   disposes of shares of Common Stock acquired upon the exercise of an ISO
   either (a) within two years after the date of the grant of the ISO under
   which the stock was acquired or (b) within one year after the transfer of
   such shares to the Optionee, shall notify the Company of such disposition
   and of the amount realized upon such disposition.


                                   ARTICLE VII

                 LIMITATIONS AND ACCELERATIONS ON EXERCISABILITY

      7.1.   Notwithstanding any other provision of this Plan, in the case of
   an ISO, the aggregate Fair Market Value (determined at the time the ISO is
   granted) of the shares of Common Stock with respect to which all
   "incentive stock options" (within the meaning of Section 422 of the Code)
   are first exercisable by the Optionee during any calendar year (under this
   Plan and under all other incentive stock option plans of the Employer, any
   Subsidiary and any Parent Corporation) shall not exceed $100,000.

      7.2.   Each Option granted under the Plan shall have a limited right of
   surrender allowing the Optionee to surrender that Option within the 30-day
   period following a Change of Control Event and to receive cash, in lieu of
   exercising the Option, in the amount by which the highest "COC Fair Market
   Value" (as hereinafter defined) of the number of shares of Common Stock
   covered by the Option during the 60 days preceding the date on which the
   Change of Control Event occurs exceeds the exercise price for the shares
   of Common Stock covered by the Option.  For this purpose, the "COC Fair
   Market Value" of the Common Stock means the closing price of one share of
   Common Stock as reported on the New York Stock Exchange Composite Tape. 
   If the Common Stock is not listed or admitted to trading on the New York
   Stock Exchange, the COC Fair Market Value of the Common Stock shall be the
   closing price of one share of Common Stock on the principal national
   securities exchange on which the Common Stock is listed or admitted to
   trading, or, if the Common Stock is not listed or admitted to trading on
   any national securities exchange, the last quoted sale price or, if not so
   quoted, the average of the high bid and low asked prices in the over-the-
   counter market of the Common Stock, as reported by the National
   Association of Securities Dealers, Inc. Automated Quotations System
   ("NASDAQ") or such other system then in use, or, if on any such date the
   Common Stock is not quoted by any such organization, the average of the
   closing bid and asked prices of the Common Stock as furnished by a
   professional market maker making a market in the Common Stock selected by
   the Board.  If on any such date no market maker is making a market in the
   Common Stock or other Stock, the COC Fair Market Value shall be determined
   in good faith by the Continuing Directors who are not Disinterested
   Persons.  For purposes of this Section 7.2:

          (a)  "Change of Control Event" means any one of the following: 
      (i) Continuing Directors no longer constitute at least two-thirds of
      the Directors constituting the Board; (ii) any person or groups (as
      defined in Rule 13d-5 under the Securities Exchange Act of 1934, as
      amended ("Exchange Act")), together with its affiliates, becomes the
      beneficial owner, directly or indirectly, of 20% or more of Harley-
      Davidson, Inc.'s then outstanding Common Stock or 20% or more of the
      voting power of Harley-Davidson, Inc.'s then outstanding securities
      entitled generally to vote for the election of Harley-Davidson, Inc.'s
      Directors; (iii) the approval by Harley-Davidson, Inc.'s stockholders
      of the merger or consolidation of Harley-Davidson, Inc. with any other
      corporation, the sale of substantially all of Harley-Davidson, Inc.'s
      assets or the liquidation or dissolution of Harley-Davidson, Inc.,
      unless, in the case of a merger or consolidation, the Continuing
      Directors in office immediately prior to such merger or consolidation
      constitute at least two-thirds of the directors constituting the board
      of directors of the surviving corporation of such merger or
      consolidation and any parent (as defined in Rule 12b-2 under the
      Exchange Act) of such corporation; or (iv) at least two-thirds of the
      Continuing Directors who are Disinterested Persons in office immedi-
      ately prior to any other action proposed to be taken by Harley-
      Davidson, Inc.'s stockholders or by the Board determine that such
      proposed action, if taken, would constitute a change of control of
      Harley-Davidson, Inc. and such action is taken; and

          (b)  "Continuing Director" means any person who either (i) was a
      Director on February 2, 1995, or (ii) was designated before such
      person's initial election as a Director as a Continuing Director by a
      majority of the Continuing Directors.

                                  ARTICLE VIII

                                   ADJUSTMENTS

      8.1.   If (a) the Company shall at any time be involved in a transac-
   tion to which Section 424(a) of the Code is applicable; (b) the Company
   shall declare a dividend payable in, or shall subdivide or combine, its
   Common Stock; or (c) any other event shall occur which in the judgment of
   the Committee necessitates an adjustment to prevent dilution or enlarge-
   ment of the benefits or potential benefits intended to be made available
   under the Plan, then the Committee may, in such manner as it may deem
   equitable, adjust any or all of (i) the number and type of securities
   subject to the Plan and which thereafter may be the subject of Options;
   (ii) the number and type of securities subject to outstanding Options;
   (iii) the Option Price with respect to any Option; and (iv) the number of
   shares of Common Stock that may be issued pursuant to Options granted to
   an Optionee in any calendar year; provided, however, that each such
   adjustment, in the case of ISOs, shall be made in such a manner as not to
   constitute a "modification" within the meaning of Section 424(h)(3) of the
   Code.  The judgment of the Committee with respect to any matter referred
   to in this Article shall be conclusive and binding upon each Optionee.


                                   ARTICLE IX

                        AMENDMENT AND TERMINATION OF PLAN

      9.1.   The Board may at any time, or from time to time, suspend or
   terminate the Plan in whole or in part or amend it in such respects as the
   Board may deem appropriate, provided, however, that no such amendment
   shall be made, which would, without approval of the shareholders:

          a.   materially modify the eligibility requirements for receiving
      Options;

          b.   increase the aggregate number of Shares of Common Stock which
      may be issued pursuant to Options granted under the Plan, except as is
      provided for in accordance with Article VIII of the Plan;

          c.   increase the number of shares of Common Stock which may be
      issued pursuant to Options granted to an Optionee in any calendar
      year, except as is provided for in accordance with Article VIII of the
      Plan;

          d.   reduce the minimum Option Price, except as is provided for in
      accordance with Article VIII of the Plan;

          e.   extend the period of granting Options; or

          f.   materially increase in any other way the benefits accruing to
               Optionees.

      9.2.   No amendment, suspension or termination of this Plan shall,
   without the Optionee's consent, alter or impair any of the rights or
   obligations under any Option theretofore granted to an Optionee under the
   Plan.

      9.3.   The Board may amend this Plan, subject to the limitations cited
   above, in such manner as it deems necessary to permit the granting of
   Options meeting the requirements of future amendments or issued regula-
   tions, if any, to the Code.


                                    ARTICLE X

                        GOVERNMENT AND OTHER REGULATIONS

      10.1.  The obligation of the Company to issue or transfer and deliver
   shares for Options exercised under the Plan shall be subject to all
   applicable laws, regulations, rules, orders and approvals which shall then
   be in effect and required by governmental entities and the stock exchanges
   on which Common Stock is traded.


                                   ARTICLE XI

                            MISCELLANEOUS PROVISIONS

      11.1.  Plan Does Not Confer Employment or Shareholder Rights:  The
   right of the Employer to terminate (whether by dismissal, discharge,
   retirement or otherwise) the Optionee's employment with it at any time at
   will, or as otherwise provided by any agreement between the Company and
   the Optionee, is specifically reserved.  Neither the Optionee nor any
   person entitled to exercise the Optionee's rights in the event of the
   Optionee's death shall have any rights of a shareholder with respect to
   the shares subject to each Option, except to the extent that, and until,
   such shares shall have been issued upon the exercise of each Option.

      11.2.  Plan Expenses:  Any expenses of administering this Plan shall be
   borne by the Company.

      11.3.  Use of Exercise Proceeds:  Payments received from Optionees upon
   the exercise of Options shall be used for the general corporate purposes
   of the Company, except that any stock received in payment may be retired,
   or retained in the Company's treasury and reissued.

      11.4.  Indemnification:  In addition to such other rights of indemnifi-
   cation as they may have as members of the Board or the Committee, the
   members of the Committee and the Board shall be indemnified by the Company
   against all costs and expenses reasonably incurred by them in connection
   with any action, suit or proceeding to which they or any of them may be
   party by reason of any action taken or failure to act under or in
   connection with the Plan or any Option granted thereunder, and against all
   amounts paid by them in settlement thereof (provided such settlement is
   approved by independent legal counsel selected by the Company) or paid by
   them in satisfaction of a judgment in any such action, suit or proceeding,
   except a judgment based upon a finding of bad faith; provided that upon
   the institution of any such action, suit or proceeding a Committee or
   Board member shall, in writing, give the Company notice thereof and an
   opportunity, at its own expense, to handle and defend the same before such
   Committee or Board member undertakes to handle and defend it on such
   member's own behalf.


                                   ARTICLE XII

                    SHAREHOLDER APPROVAL AND EFFECTIVE DATES

      12.1.  The Plan shall become effective when it is approved by the
   shareholders of Harley-Davidson, Inc. at a shareholders meeting by the
   requisite vote under New York Stock Exchange Rules, Internal Revenue Code
   Section 162(m) and Rule 16b-3 under the Securities Exchange Act of 1934. 
   Options may not be granted under the Plan after April 26, 2005.

   <PAGE>
   [PRELIMINARY COPY]


                              HARLEY-DAVIDSON, INC.
                    PROXY SOLICITED BY THE BOARD OF DIRECTORS
                 FOR MAY 6, 1995 ANNUAL MEETING OF SHAREHOLDERS

      The undersigned appoints each of Vaughn L. Beals, Jr., Richard F.
   Teerlink and Timothy K. Hoelter, attorney and agent, with full power of
   substitution and resubstitution, to vote as proxy in the name, place and
   stead of the undersigned at the Annual Meeting of Shareholders of HARLEY-
   DAVIDSON, INC. to be held on May 6, 1995 and at any adjournment thereof,
   according to the number of votes that the undersigned would be entitled to
   vote if personally present.

   1.   ELECTION OF DIRECTORS:

        FOR the nominees listed below  [  ]     WITHHOLD AUTHORITY   [  ]
        (except as marked to the                to vote for both
        contrary below)                         nominees listed below


                       Barry K. Allen, Richard G. LeFauve

        INSTRUCTION:  To withhold authority to vote for any individual
        nominee, write that nominee's name on the following line: 
        _____________________________________________________________________
        __________________________________________

   2.   APPROVAL OF THE HARLEY-DAVIDSON, INC. 1995 STOCK OPTION PLAN:

        FOR    [  ]         AGAINST    [  ]          ABSTAIN     [  ]

   3.   APPROVAL OF AMENDMENT TO RESTATED ARTICLES OF INCORPORATION OF
        HARLEY-DAVIDSON, INC. TO INCREASE THE TOTAL NUMBER OF AUTHORIZED
        SHARES OF COMMON STOCK FROM 100,000,000 TO 200,000,000:

        FOR    [  ]         AGAINST     [  ]         ABSTAIN     [  ]

                  THIS PROXY IS CONTINUED ON THE REVERSE SIDE.
                 PLEASE MARK YOUR CHOICES ON BOTH SIDES AND SIGN
                     ON THE REVERSE SIDE AND RETURN PROMPTLY.

   4.   RATIFICATION OF AUDITORS:

        FOR    [  ]         AGAINST     [  ]         ABSTAIN     [  ]

   Without limiting the generality hereof, each of such persons is authorized
   to vote:

   1.   as hereinafter specified upon the proposals listed hereon and
        described in the Proxy Statement for the Meeting; and

   2.   in his discretion upon any other matter that may properly come before
        the Meeting.

   The Board of Directors recommend a vote FOR the nominees as directors and
   FOR Items 2, 3 and 4.

   The shares represented by this Proxy shall be voted as specified.  If no
   specification is made, the shares shall be voted as recommended by the
   Board of Directors.

                            IMPORTANT:  Please sign your name or names
                            exactly as they appear on this Proxy.  Joint
                            owners should each sign personally.  A
                            corporation should sign in full corporate name by
                            duly authorized officers.  When signing as
                            attorney, executor or administrator, trustee or
                            guardian, please give your full title as such.


                            _________________________________________________
                                           Signature

                            _________________________________________________
                                           Signature

                            Dated:                                      ,1995

   PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY PROMPTLY.  A STAMPED AND
   ADDRESSED ENVELOPE HAS BEEN PROVIDED FOR YOUR USE.

   <PAGE>
   [PRELIMINARY COPY]

                              HARLEY-DAVIDSON, INC.
                    PROXY SOLICITED BY THE BOARD OF DIRECTORS
                 FOR MAY 6, 1995 ANNUAL MEETING OF SHAREHOLDERS

        The undersigned appoints each of Vaughn L. Beals, Jr., Richard F.
   Teerlink and Timothy K. Hoelter, attorney and agent, with full power of
   substitution and resubstitution, to vote as proxy in the name, place and
   stead of the undersigned at the Annual Meeting of Shareholders of HARLEY-
   DAVIDSON, INC. to be held on May 6, 1995 and at any adjournment thereof,
   according to the number of votes that the undersigned would be entitled to
   vote if personally present.

   1.   ELECTION OF DIRECTORS:

        FOR the nominees listed below  [  ]     WITHHOLD AUTHORITY       [  ]
        (except as marked to                    to vote for both
        the contrary below)                     nominees listed below


                       Barry K. Allen, Richard G. LeFauve

        INSTRUCTION:  To withhold authority to vote for any individual
        nominee, write that nominee's name on the following line:
        _____________________________________________________________________
        __________________________________________

   2.   APPROVAL OF THE HARLEY-DAVIDSON, INC. 1995 STOCK OPTION PLAN:

        FOR    [  ]         AGAINST     [  ]         ABSTAIN     [  ]

   3.   APPROVAL OF AMENDMENT TO RESTATED ARTICLES OF INCORPORATION OF
        HARLEY-DAVIDSON, INC. TO INCREASE THE TOTAL NUMBER OF AUTHORIZED
        SHARES OF COMMON STOCK FROM 100,000,000 TO 200,000,000:

        FOR    [  ]         AGAINST     [  ]         ABSTAIN     [  ]

                  THIS PROXY IS CONTINUED ON THE REVERSE SIDE.
                 PLEASE MARK YOUR CHOICES ON BOTH SIDES AND SIGN
                     ON THE REVERSE SIDE AND RETURN PROMPTLY.


                             RETIREMENT SAVINGS PLAN

   4.   RATIFICATION OF AUDITORS:

        FOR    [ ]          AGAINST     [  ]         ABSTAIN     [  ]

   Without limiting the generality hereof, each of such persons is authorized
   to vote:

   1.   as hereinafter specified upon the proposals listed hereon and
        described in the Proxy Statement for the Meeting; and

   2.   in his discretion upon any other matter that may properly come before
        the Meeting.

   The Board of Directors recommend a vote FOR the nominees as directors and
   FOR Items 2, 3 and 4.

   The shares represented by this Proxy shall be voted as specified.  If no
   specification is made, the shares shall be voted as recommended by the
   Board of Directors.

                                      IMPORTANT:  Please sign your name or
                                      names exactly as they appear on this
                                      Proxy.  Joint owners should each sign
                                      personally.  A corporation should sign
                                      in full corporate name by duly
                                      authorized officers.  When signing as
                                      attorney, executor or administrator,
                                      trustee or guardian, please give your
                                      full title as such.


                                      _____________________________________
                                                Signature


                                      _____________________________________
                                                Signature

                                      Dated:                            ,1995


   PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY PROMPTLY.  A STAMPED AND
   ADDRESSED ENVELOPE HAS BEEN PROVIDED FOR YOUR USE.


   <PAGE>
   [PRELIMINARY COPY]

                              HARLEY-DAVIDSON, INC.
                    PROXY SOLICITED BY THE BOARD OF DIRECTORS
                 FOR MAY 6, 1995 ANNUAL MEETING OF SHAREHOLDERS

        The undersigned appoints each of Vaughn L. Beals, Jr., Richard F.
   Teerlink and Timothy K. Hoelter, attorney and agent, with full power of
   substitution and resubstitution, to vote as proxy in the name, place and
   stead of the undersigned at the Annual Meeting of Shareholders of HARLEY-
   DAVIDSON, INC. to be held on May 6, 1995 and at any adjournment thereof,
   according to the number of votes that the undersigned would be entitled to
   vote if personally present.

   1.   ELECTION OF DIRECTORS:

        FOR the nominees listed below   [  ]         WITHHOLD AUTHORITY  [  ]
        (except as marked to the                     to vote for both
        contrary below)                              nominees listed below

                       Barry K. Allen, Richard G. LeFauve

        INSTRUCTION:  To withhold authority to vote for any individual
        nominee, write that nominee's name on the following line: 
        _____________________________________________________________________
        __________________________________________

   2.   APPROVAL OF THE HARLEY-DAVIDSON, INC. 1995 STOCK OPTION PLAN:

        FOR    [  ]         AGAINST     [  ]         ABSTAIN     [  ]

   3.   APPROVAL OF AMENDMENT TO RESTATED ARTICLES OF INCORPORATION OF
        HARLEY-DAVIDSON, INC. TO INCREASE THE TOTAL NUMBER OF AUTHORIZED
        SHARES OF COMMON STOCK FROM 100,000,000 TO 200,000,000:

        FOR    [  ]         AGAINST     [  ]         ABSTAIN     [  ]

                  THIS PROXY IS CONTINUED ON THE REVERSE SIDE.
                 PLEASE MARK YOUR CHOICES ON BOTH SIDES AND SIGN
                     ON THE REVERSE SIDE AND RETURN PROMPTLY.


                           EMPLOYEES' RETIREMENT PLAN

   4.   RATIFICATION OF AUDITORS:

        FOR    [  ]         AGAINST     [  ]         ABSTAIN     [  ]

   Without limiting the generality hereof, each of such persons is authorized
   to vote:

   1.   as hereinafter specified upon the proposals listed hereon and
        described in the Proxy Statement for the Meeting; and

   2.   in his discretion upon any other matter that may properly come before
        the Meeting.

   The Board of Directors recommend a vote FOR the nominees as directors and
   FOR Items 2, 3 and 4.

   The shares represented by this Proxy shall be voted as specified.  If no
   specification is made, the shares shall be voted as recommended by the
   Board of Directors.

                                      IMPORTANT:  Please sign your name or
                                      names exactly as they appear on this
                                      Proxy.  Joint owners should each sign
                                      personally.  A corporation should sign
                                      in full corporate name by duly
                                      authorized officers.  When signing as
                                      attorney, executor or administrator,
                                      trustee or guardian, please give your
                                      full title as such.


                                      ______________________________________
                                                Signature


                                      ______________________________________
                                                Signature

                                      Dated:                            ,1995

   PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY PROMPTLY.  A STAMPED AND
   ADDRESSED ENVELOPE HAS BEEN PROVIDED FOR YOUR USE.




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