HARLEY DAVIDSON INC
S-8, 1996-07-03
MOTORCYCLES, BICYCLES & PARTS
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                                                 Registration No. 333-_____
                                                                           




                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                           ___________________________

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                               __________________

                              HARLEY-DAVIDSON, INC.
             (Exact name of registrant as specified in its charter)

             Wisconsin                                     39-1382325
    (State or other jurisdiction                        (I.R.S. Employer 
   of incorporation or organization)                    Identification No.)
                        
                3700 West Juneau Avenue
                 Milwaukee, Wisconsin                               53208
       (Address of principal executive offices)                   (Zip Code)


                  Harley-Davidson, Inc. 1995 Stock Option Plan
                            (Full title of the plan)
                              ____________________

                            Timothy K. Hoelter, Esq.
                                    Secretary
                              Harley-Davidson, Inc.
                             3700 West Juneau Avenue
                           Milwaukee, Wisconsin 53208
                                 (414) 342-4680
               (Name, address and telephone number, including area
                           code, of agent for service)
                           __________________________

                         CALCULATION OF REGISTRATION FEE

                                   Proposed      Proposed
                                    Maximum       Maximum
      Title of        Amount       Offering      Aggregate        Amount of
   Securities to       to be       Price Per     Offering        Registration
   be Registered    Registered      Share          Price             Fee

  Common Stock,      3,800,000
  $.01 par value      shares     $42.0625(1)   $159,837,500.00(1)  $55,120.00

  Preferred Stock     950,000
  Purchase Rights     rights          (2)           (2)               (2)


   (1)      Estimated pursuant to Rule 457(c) under the Securities Act of
            1933 solely for the purpose of calculating the registration fee
            based on the average of the high and low prices of Harley-Davidson,
            Inc. Common Stock on the New York Stock Exchange consolidated
            reporting system on July 1, 1996.

   (2)      The value attributable to the Preferred Stock Purchase Rights is
            reflected in the market price of the Common Stock to which the
            Rights are attached.

                        _________________________________

   <PAGE>

                                     PART I 

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange
   Commission (the "Commission") as part of this Form S-8 Registration
   Statement. 

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.   Incorporation of Documents by Reference.

             The following documents filed by Harley-Davidson Inc. (the
   "Company") are hereby incorporated herein by reference:

             1.   Annual Report on Form 10-K for its fiscal year ended
   December 31, 1995.

             2.   All other reports filed since December 31, 1995 by the
   Company pursuant to Section 13(a) or 15(d) of the Securities Exchange Act
   of 1934, as amended.

             3.   The description of the Company's Common Stock and Preferred
   Stock Purchase Rights contained in Item 4 of the Registration of
   Securities of Certain Successor Issuers on Form 8-B dated June 21, 1991
   (the "Form 8-B"), File No. 1-8193, and any amendments or reports filed for
   the purpose of updating such description.

             All documents subsequently filed by the Company pursuant to
   Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934,
   as amended, after the date of this Registration Statement and prior to
   such time as the Company files a post-effective amendment to this
   Registration Statement which indicates that all such securities offered
   hereby have been sold, or which deregisters all such securities then
   remaining unsold, shall be deemed to be incorporated by reference in this
   Registration Statement and to be a part hereof from the date of filing of
   such documents.

   Item 4.   Description of Securities.

             Not applicable.

   Item 5.   Interests of Named Experts and Counsel.

             None.

   Item 6.   Indemnification of Directors and Officers.

             The Harley-Davidson, Inc. 1995 Stock Option Plan ("Plan")
   provides that, in addition to such other rights of indemnification as they
   may have as members of the Board of Directors of the Company (the
   "Board"), or the Human Resources Committee (the "Committee"), the members
   of the Committee and the Board shall be indemnified by the Company against
   all costs and expenses reasonably incurred by them in connection with any
   action, suit or proceeding to which they or any of them may be part by
   reason of any action taken or failure to act under or in connection with
   the Plan or any option granted thereunder ("Option"), and against all
   amounts paid by them in settlement thereof (provided such settlement is
   approved by independent legal counsel selected by the Company) or paid by
   them in satisfaction of a judgment in any such action, suit or proceeding,
   except a judgment based upon a finding of bad faith; provided that upon
   the institution of any such action, suit or proceeding a Committee or
   Board member shall, in writing, give the Company notice thereof and an
   opportunity, at its own expense, to handle and defend the same before such
   Committee or Board member undertakes to handle and defend it on such
   member's own behalf.

             Article V of the Company's By-Laws requires that the Company
   shall, to the fullest extent permitted or required by Sections 180.0850 to
   180.0859, inclusive, of the Wisconsin Business Corporation Law, including
   any amendments thereto (but in the case of any such amendment, only to the
   extent such amendment permits or requires the corporation to provide
   broader indemnification rights than prior to such amendment), indemnify
   its Directors and Officers against any and all liabilities, and advance
   any and all reasonable expenses, incurred thereby in any proceedings to
   which any such Director or Officer is a party because he or she is or was
   a Director or Officer of the Company.  The Company shall also indemnify an
   employee who is not a Director of Officer, to the extent that the employee
   has been successful on the merits or otherwise in defense of a proceeding,
   for all expenses incurred in the proceeding if the employee was a party
   because he or she is or was an employee of the Company.  The rights to
   indemnification granted under the By-Laws shall not be deemed exclusive of
   any other rights to indemnification against liabilities or the advancement
   of expenses which a Director, Officer or employee may be entitled under
   any written agreement, Board resolution, vote of shareholders, the
   Wisconsin Business Corporation Law or otherwise.  The Company may, but
   shall not be required to, supplement the foregoing rights to
   indemnification against liabilities and advance of expenses under this
   paragraph by the purchase of insurance on behalf of any one or more of
   such Directors, Officers or employees, whether or not the corporation
   would be obligated to indemnify or advance expenses to such Director,
   Officer or employee under this paragraph.  All capitalized terms used in
   this paragraph and not otherwise defined herein shall have the meaning set
   forth in Section 180.0850 of the Wisconsin Business Corporation Law.

             The Company maintains a liability insurance policy for its
   directors and officers which extends to, among other things, liability
   arising under the Securities Act of 1933, as amended.

   Item 7.   Exemption from Registration Claimed.

             Not Applicable.

   Item 8.   Exhibits.

             The exhibits filed herewith or incorporated by reference are set
   forth in the attached Exhibit Index.

   Item 9.   Undertakings.

             (a) The undersigned Registrant hereby undertakes:

             (1) To file, during any period in which offers or sales are
   being made, a post-effective amendment to this Registration Statement:

                 (i)  To include any prospectus required by Section 10(a)(3)
        of the Securities Act of 1933, as amended;

                 (ii) To reflect in the prospectus any facts or events
        arising after the effective date of the Registration Statement (or
        the most recent post-effective amendment thereof) which, individually
        or in the aggregate, represent a fundamental change in the
        information set forth in the Registration Statement;

                 (iii)      To include any material information with respect
        to the plan of distribution not previously disclosed in the
        Registration Statement or any material change to such information in
        the Registration Statement;

   provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply
   if the information required to be included in a post-effective amendment
   by those paragraphs is contained in periodic reports filed by the
   Registrant pursuant to Section 13 or Section 15(d) of the Securities
   Exchange Act of 1934, as amended, that are incorporated by reference in
   the Registration Statement.

             (2) That, for the purpose of determining any liability under
   the Securities Act of 1933, as amended, each such post-effective amendment
   shall be deemed to be a new Registration Statement relating to the
   securities offered herein, and the offering of such securities at that
   time shall be deemed to be the initial bona fide offering thereof.

             (3) To remove from registration by means of a post-effective
   amendment any of the securities being registered which remain unsold at
   the termination of the offering.

             (b) The undersigned Registrant hereby undertakes that, for
   purposes of determining any liability under the Act, each filing of the
   Registrant's annual report pursuant to Section 13(a) or Section 15(d) of
   the Exchange Act that is incorporated by reference in this Registration
   Statement shall be deemed to be a new Registration Statement relating to
   the securities offered herein, and the offering of such securities at that
   time shall be deemed to be the initial bona fide offering thereof.

             (c) Insofar as indemnification for liabilities arising under
   the Securities Act of 1933, as amended, may be permitted to directors,
   officers and controlling persons of the Registrant pursuant to the
   foregoing provisions, or otherwise, the Registrant has been advised that
   in the opinion of the Securities and Exchange Commission such
   indemnification is against public policy as expressed in the Act and is,
   therefore, unenforceable.  In the event that a claim for indemnification
   against such liabilities (other than the payment by the Registrant of
   expenses incurred or paid by a director, officer or controlling person of
   the Registrant in the successful defense of any action, suit or
   proceeding) is asserted by such director, officer or controlling person in
   connection with the securities being registered, the Registrant will,
   unless in the opinion of its counsel the matter has been settled by
   controlling precedent, submit to a court of appropriate jurisdiction the
   question whether such indemnification by it is against public policy as
   expressed in the Act and will be governed by the final adjudication of
   such issue.


   <PAGE>
                                   SIGNATURES

             Pursuant to the requirements of the Securities Act of 1933, the
   Registrant certifies that it has reasonable grounds to believe that it
   meets all of the requirements for filing on Form S-8 and has duly caused
   this Registration Statement to be signed on its behalf by the undersigned,
   thereunto duly authorized, in the City of Milwaukee, State of Wisconsin,
   as of July 2, 1996.

                                 HARLEY-DAVIDSON, INC.



                                 By:  /s/Richard F. Teerlink        
                                      Richard F. Teerlink
                                      President, Chief Executive Officer,
                                      Chairman of the Board and Director


             Pursuant to the requirements of the Securities Act of 1933, this
   Registration Statement has been signed below as of July 2, 1996, by the
   following persons in the capacities indicated.  Each person whose
   signature appears below constitutes and appoints James M. Brostowitz and
   James L. Ziemer, and each of them individually, his or her attorneys-in-
   fact and agents, with full power of substitution and resubstitution for
   him or her and in his or her name, place and stead, in any and all
   capacities, to sign any and all amendments (including post-effective
   amendments) to this Registration Statement and to file the same, with all
   exhibits thereto, and other documents in connection therewith, with the
   Securities and Exchange Commission, granting unto said attorneys-in-fact
   and agents, and each of them, full power and authority to do and perform
   each and every act and thing requisite and necessary to be done in
   connection therewith, as fully to all intents and purposes as he or she
   might or could do in person, hereby ratifying and confirming all that said
   attorneys-in-fact and agents, or any of them, or their or his or her
   substitute or substitutes, may lawfully do or cause to be done by virtue
   hereof.

    /s/Richard F. Teerlink           President, Chief Executive
    Richard F. Teerlink            Officer, Chairman of the Board
                                  and Director (principal executive
                                              officer)

    /s/James L. Ziemer             Vice President, Chief Financial
    James L. Ziemer                Officer and Assistant Treasurer
                                    (principal financial officer)

    /s/James M. Brostowitz         Vice President, Controller and
    James M. Brostowitz            Treasurer (principal accounting
                                              officer)

    /s/Vaughn L. Beals             Chairman Emeritus and Director
    Vaughn L. Beals


    /s/Barry K. Allen                         Director
    Barry K. Allen


    /s/Richard J. Hermon-Taylor               Director
    Richard J. Hermon-Taylor


    /s/Donald A. James                        Director
    Donald A. James


    /s/Richard G. LeFauve                     Director
    Richard G. LeFauve


    /s/Sara L. Levinson                       Director
    Sara L. Levinson


    /s/James A. Norling                       Director
    James A. Norling


   <PAGE>
                                  EXHIBIT INDEX


    Exhibit No.                       Exhibit         

       (4.1)      Harley-Davidson, Inc. 1995 Stock Option Plan
                  (incorporated by reference herein to Exhibit A
                  to the Registrant's 1995 Proxy Statement dated
                  March 31, 1995 (File No. 1-9183)).

       (4.2)      Form of Rights Agreement between the Registrant
                  and Firstar Trust Company (incorporated by
                  reference herein to Exhibit 4.6 to the
                  Registrant's Quarterly Report on Form 10-Q for
                  the period ended September 30, 1990 (File No. 1-
                  9183)).

       (4.3)      Amendment to Rights Agreement dated as of June
                  21, 1991 (incorporated by reference herein to
                  Exhibit 4.8 to the Registrant's Registration
                  Statement on Form 8-B dated June 24, 1991 (File
                  No. 1-9183)).

       (4.4)      Amendment to Rights Agreement dated as of August
                  23, 1995 (incorporated by reference herein to
                  Exhibit 4 to the Registrant's Quarterly Report
                  on Form 10-Q for the period ended September 24,
                  1995 (File No. 1-9183)).

        (5)       Opinion of Foley & Lardner.

       (23.1)     Consent of Ernst & Young LLP, Independent
                  Auditors.

       (23.2)     Consent of Foley & Lardner (contained in Exhibit
                  5 hereto).

        (24)      Power of Attorney relating to subsequent
                  amendments (included on the signature page to
                  this Registration Statement).




                           F O L E Y  &  L A R D N E R

                          A T T O R N E Y S  A T  L A W

   CHICAGO                       FIRSTAR CENTER                     SAN DIEGO
   JACKSONVILLE             777 EAST WISCONSIN AVENUE           SAN FRANCISCO
   LOS ANGELES           MILWAUKEE, WISCONSIN 53202-5367          TALLAHASSEE
   MADISON                  TELEPHONE (414) 271-2400                    TAMPA
   ORLANDO                  FACSIMILE (414) 297-4900         WASHINGTON, D.C.
   SACRAMENTO                                                 WEST PALM BEACH
                              WRITER'S DIRECT LINE


                                  July 2, 1996





   Harley-Davidson, Inc.
   3700 West Juneau Avenue
   Milwaukee, Wisconsin  53208

   Ladies and Gentlemen:

             We have acted as counsel for Harley-Davidson, Inc., a Wisconsin
   corporation (the "Company"), in conjunction with the preparation of a
   Form S-8 Registration Statement (the "Registration Statement") to be filed
   by the Company with the Securities and Exchange Commission under the
   Securities Act of 1933, as amended (the "Securities Act"), relating to
   3,800,000 shares of the Company's common stock, $0.01 par value (the
   "Common Stock"), and related Preferred Stock Purchase Rights (the
   "Rights"), that may be issued pursuant to the Harley-Davidson, Inc. 1995
   Stock Option Plan (the "Plan").  The terms of the Rights are as set forth
   in that certain Form of Rights Agreement, dated as of August 6, 1990, as
   amended, by and between the Company and Firstar Trust Company (the "Rights
   Agreement").  

             We have examined:  (i) the Plan; (ii) the Registration
   Statement; (iii) the Company's Restated Articles of Incorporation and
   Bylaws, as amended to date; (iv) resolutions of the Company's Board of
   Directors relating to the Plan; (v) the Rights Agreement; and (vi) such
   other documents and records as we have deemed necessary to enable us to
   render this Opinion.

             Based upon the foregoing, we are of the opinion that:

             1.   The Company is a corporation validly existing under the
   laws of the State of Wisconsin.

             2.   The Common Stock, when issued and paid for in the manner
   set forth in the Plan, will be validly issued, fully paid and
   nonassessable and no personal liability will attach to the ownership
   thereof, except with respect to wage claims of employees of the Company
   for services performed not to exceed six (6) months service in any one
   case, as provided in Section 180.0622(2)(b) of the Wisconsin Business
   Corporation Law.

             3.   The Rights to be issued with the Common Stock when issued
   pursuant to the terms of the Rights Agreement will be validly issued.

             We consent to the use of this opinion as an Exhibit to the
   Registration Statement.  In giving our consent, we do not admit that we
   are "experts" within the meaning of Section 11 of the Securities Act or
   within the category of persons whose consent is required by Section 7 of
   said Act.

                                      Very truly yours,



                                      FOLEY & LARDNER

                                                               Exhibit 23.1

               Consent of Ernst & Young LLP, Independent Auditors




We consent to the incorporation by reference in the Registration Statement 
on Form S-8 pertaining to the 1995 Stock Option Plan of Harley-Davidson, Inc.
of our report dated January 20, 1996, with respect to the consolidated
financial statements and schedules of Harley-Davidson, Inc. included in its
Annual Report on Form 10-K for the year ended December 31, 1995, filed with
the Securities and Exchange Commission.


                                                   ERNST & YOUNG LLP

Milwaukee, Wisconsin
July 2, 1996


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