HARLEY DAVIDSON INC
11-K, 1997-06-30
MOTORCYCLES, BICYCLES & PARTS
Previous: HARLEY DAVIDSON INC, 11-K, 1997-06-30
Next: HARLEY DAVIDSON INC, 11-K, 1997-06-30




                                    FORM 11-K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



   [X] ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES
   EXCHANGE ACT OF 1934

   For the fiscal year ended December 31, 1996

                                       OR

   [ ] TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE
   SECURITIES EXCHANGE ACT OF 1934

   For the transition period from                 to               


   Commission file number 33-35311


   A.   Full title of the plan and the address of the plan, if different from
        that of the issuer named below:



                                 Harley-Davidson
                 Retirement Savings Plan for Salaried Employees


   B.   Name of issuer of the securities held pursuant to the plan and the
        address of its principal executive office:


                              Harley-Davidson, Inc.
                             3700 West Juneau Avenue
                           Milwaukee, Wisconsin 53208


   <PAGE>
                              REQUIRED INFORMATION



    1.  Not Applicable.

    2.  Not Applicable.

    3.  Not Applicable.

    4.  The Harley-Davidson Retirement Savings Plan for Salaried Employees
        (the "Plan") is subject to the requirements of the Employee
        Retirement Income Security Act of 1974 ("ERISA").  Attached hereto is
        a copy of the most recent financial statements and schedules of the
        Plan prepared in accordance with the financial reporting requirements
        of ERISA.


   Exhibits

   23   Consent of Independent Auditors


   <PAGE>


                                    CONTENTS




   Harley-Davidson Retirement Savings
     Plan for Salaried Employees         
                                                            Page   

   Report of independent auditors                            5     


   Financial statements

      Statements of net assets available for plan benefits   6-7   

      Statements of changes in net assets available for 
        plan benefits                                        8-9   

      Notes to financial statements                         10-17  


   Supplemental schedules                                 Schedules

      Assets held for investment                              1    

      Transactions or series of transactions in excess 
        of 5 percent of the current value of 
        plan assets                                           2    

      A schedule of party-in-interest transactions has not been
        presented because there were no party-in-interest
        transactions that are prohibited by ERISA Section 406 and
        for which there is no statutory or administrative exemption.


   <PAGE>


   Report of Ernst & Young LLP, Independent Auditors

   Plan Administrative Committee
   Harley-Davidson Retirement Savings
     Plan for Salaried Employees

   We have audited the accompanying statements of net assets available for
   plan benefits of the Harley-Davidson Retirement Savings Plan for Salaried
   Employees (the Plan) as of December 31, 1996 and 1995, and the related
   statements of changes in net assets available for plan benefits for the
   years then ended.  These financial statements are the responsibility of
   the Plan's management.  Our responsibility is to express an opinion on
   these financial statements based on our audits.

   We conducted our audits in accordance with generally accepted auditing
   standards.  Those standards require that we plan and perform the audit to
   obtain reasonable assurance about whether the financial statements are
   free of material misstatement.  An audit includes examining, on a test
   basis, evidence supporting the amounts and disclosures in the financial
   statements.  An audit also includes assessing the accounting principles
   used and significant estimates made by management, as well as evaluating
   the overall financial statement presentation.  We believe that our audits
   provide a reasonable basis for our opinion.

   In our opinion, the financial statements referred to above present fairly,
   in all material respects, the net assets available for plan benefits of
   the Plan at December 31, 1996 and 1995, and the changes in its net assets
   available for plan benefits for the years then ended, in conformity with
   generally accepted accounting principles.

   Our audits were performed for the purpose of forming an opinion on the
   basic financial statements taken as a whole.  The accompanying
   supplemental schedules of assets held for investment as of December 31,
   1996, and transactions or series of transactions in excess of five percent
   of the current value of plan assets for the year then ended, are presented
   for purposes of complying with the Department of Labor's Rules and
   Regulations for Reporting and Disclosure under the Employee Retirement
   Income Security Act of 1974, and are not a required part of the basic
   financial statements.  The fund information in the statements of net
   assets available for plan benefits and in the statements of changes in net
   assets available for plan benefits is presented for purposes of additional
   analysis rather than to present the net assets available for plan benefits
   and changes in net assets available for plan benefits of each fund.  The
   supplemental schedules and fund information have been subjected to the
   auditing procedures applied in our audits of the basic financial
   statements and, in our opinion, are fairly stated in all material respects
   in relation to the basic financial statements taken as a whole.


   Milwaukee, Wisconsin                                 ERNST & YOUNG LLP
   June 6, 1997


   <PAGE>

   <TABLE>
                                                           HARLEY-DAVIDSON
                                           RETIREMENT SAVINGS PLAN FOR SALARIED EMPLOYEES
                                         STATEMENT OF NET ASSETS AVAILABLE FOR PLAN BENEFITS
                                                          December 31, 1996
   <CAPTION>

                                                                        Fidelity        Fidelity                     Fidelity 
                                                        Managed        Investment    International      Harley-       Asset   
                                                        Income         Grade Bond       Growth and      Davidson      Manager 
       ASSETS                            Total           Fund             Fund         Income Fund     Stock Fund     Income  
   <S>                                <C>             <C>              <C>              <C>            <C>            <C>
   Investments:
     Interest in Harley-Davidson
      Retirement Savings Plan Master
      Trust, comprised of:
       Investments in securities of
         unaffiliated issuers, 
         at fair value                $22,790,068     $   544,485      $2,918,085       $1,693,922     $        -     $305,384

       Investments in securities 
         of affiliated issuer, 
         at fair value-common
         stock of Harley-Davidson,
         Inc.                          22,005,828              -               -                -      22,005,828           - 
       Investments other than
         securities -
         Insurance group annuity
         contracts - at contract
         value (Note D)                14,424,626      14,424,626              -                -              -            - 
       Cash and cash equivalents          608,541         608,541              -                - 
                                                                                                               -            - 
     Notes receivable from
      participants                      1,650,026              -               -                -              -            -    
                                       ----------      ----------       ---------        ---------     ----------     --------
   Total investments                   61,479,089      15,577,652       2,918,085        1,693,922     22,005,828      305,384

   Other assets:
     Participant contributions
      receivable                          373,326          66,830          21,445           22,257         85,318        7,449
     Employer contributions
      receivable                        1,878,956              -               -                -       1,878,956           - 
                                       ----------      ----------       ---------        ---------     ----------     --------
   Net assets available 
     for plan benefits                $63,731,371     $15,644,482      $2,939,530       $1,716,179    $23,970,102     $312,833
                                       ==========      ==========       =========        =========     ==========      =======

   <CAPTION>

                                         Fidelity                       Fidelity 
                                           Asset         Fidelity       Blue Chip
                                          Manager          Asset         Growth               Loan
       ASSETS                             Growth          Manager         Fund                Fund
   <S>                                 <C>             <C>            <C>                <C> 
   Investments:
     Interest in Harley-Davidson
      Retirement Savings Plan Master
      Trust, comprised of:
       Investments in securities of
         unaffiliated issuers, 
         at fair value                 $1,644,871      $3,862,510     $11,820,811        $      - 

       Investments in securities 
         of affiliated issuer, 
         at fair value-common
         stock of Harley-Davidson,
         Inc.                                  -               -               -                - 
       Investments other than
        securities - 
         Insurance group annuity
         contracts - at contract
         value (Note D)                        -               -               -                - 
       Cash and cash equivalents               -               -               -                - 
     Notes receivable from
      participants                             -               -               -         1,650,026
                                        ---------      ----------      ----------        ---------
   Total investments                    1,644,871       3,862,510      11,820,811        1,650,026

   Other assets:
     Participant contributions
      receivable                           29,276          27,920         112,831               - 
     Employer contributions
      receivable                               -               -               -                - 
                                        ---------       ---------      ----------        ---------
   Net assets available 
     for plan benefits                 $1,674,147      $3,890,430     $11,933,642       $1,650,026
                                        =========       =========      ==========        =========

   </TABLE>

                       See notes to financial statements.

   <PAGE>
   <TABLE>
                                                           HARLEY-DAVIDSON
                                           RETIREMENT SAVINGS PLAN FOR SALARIED EMPLOYEES
                                         STATEMENT OF NET ASSETS AVAILABLE FOR PLAN BENEFITS
                                                          December 31, 1995
   <CAPTION>
                                                                        Fidelity        Fidelity                     Fidelity 
                                                        Managed        Investment    International      Harley-       Asset   
                                                        Income         Grade Bond       Growth and      Davidson      Manager 
       ASSETS                            Total           Fund             Fund         Income Fund     Stock Fund     Income  

   <S>                                <C>            <C>               <C>                <C>         <C>             <C>
   Investments:
     Interest in Harley-Davidson
      Retirement Savings Plan Master
      Trust, comprised of:
       Investments in securities of
         unaffiliated issuers, 
         at fair value                $15,841,483    $        181      $2,823,358         $993,782    $        -      $155,555

       Investments in securities 
         of affiliated issuer, 
         at fair value-common stock 
         of Harley-Davidson, Inc.      11,423,774              -               -                -      11,423,774            - 
       Investments other than
        securities -
         Insurance group annuity
         contracts, at contract
         value (Note D)                14,932,397      14,932,397              -                -              -             - 
       Cash and cash equivalents          587,846         473,645              -                -         114,201            - 
     Notes receivable from 
       participants                     1,464,987              -               -                -              -             -
                                       ----------      ----------      ----------         --------     ----------      -------
   Total investments                   44,250,487      15,406,223       2,823,358          993,782     11,537,975      155,555

   Other assets:
     Participant contributions
      receivable                          110,673          22,090           7,792            5,646         24,943        8,941
     Employer contributions
      receivable                        1,377,147              -               -                -       1,377,147           - 

                                       ----------      ----------      ----------         --------     ----------      -------
   Net assets available 
     for plan benefits                $45,738,307     $15,428,313      $2,831,150         $999,428    $12,940,065     $164,496
                                       ==========      ==========      ==========         ========     ==========      =======

   <CAPTION>


                                         Fidelity                       Fidelity 
                                           Asset         Fidelity       Blue Chip
                                          Manager          Asset         Growth               Loan
       ASSETS                             Growth          Manager         Fund                Fund

   <S>                                   <C>           <C>             <C>              <C>
   Investments:
     Interest in Harley-Davidson
      Retirement Savings Plan Master
      Trust, comprised of:
       Investments in securities of
         unaffiliated issuers, 
         at fair value                   $448,675      $3,210,971      $8,208,961        $      - 

       Investments in securities 
         of affiliated issuer, 
         at fair value-common stock 
         of Harley-Davidson, Inc.              -               -               -                - 
       Investments other than
        securities -
         Insurance group annuity
         contracts, at contract value
         (Note D)                              -               -               -                - 
       Cash and cash equivalents               -               -               -                - 
     Notes receivable from
      participants                             -               -               -         1,464,987
                                       ----------      ----------      ----------       ----------
   Total investments                      448,675       3,210,971       8,208,961        1,464,987

   Other assets:
     Participant contributions
      receivable                            6,958           2,318          31,985               - 
     Employer contributions
      receivable                               -               -               -                - 
                                       ----------      ----------      ----------        ---------
   Net assets available 
     for plan benefits                   $455,633      $3,213,289      $8,240,946       $1,464,987
                                         ========      ==========      ==========       ==========
   </TABLE>
                       See notes to financial statements.


   <PAGE>
   <TABLE>
                                                           HARLEY-DAVIDSON
                                            RETIREMENT SAVINGS PLAN FOR SALARIED EMPLOYEES

                                                 STATEMENT OF CHANGES IN NET ASSETS
                                                     AVAILABLE FOR PLAN BENEFITS

                                                    Year Ended December 31, 1996
   <CAPTION>
                                                                        Fidelity        Fidelity                     Fidelity 
                                                        Managed        Investment    International      Harley-       Asset   
                                                        Income         Grade Bond       Growth and      Davidson      Manager 
       ASSETS                            Total           Fund             Fund         Income Fund     Stock Fund     Income  

   <S>                               <C>              <C>             <C>              <C>           <C>            <C> 
   Investment income:
     Net appreciation (depreciation)
      in fair value of investments
      (Note C)                       $ 8,600,962      $       -       $ (103,268)      $  118,690    $ 7,734,011    $     986 
     Interest and dividend income      2,616,470         890,691         183,589           54,960         98,479       24,133 
                                      ----------     -----------      ----------        ---------     ----------     -------- 
   Net investment income              11,217,432         890,691          80,321          173,650      7,832,490       25,119 

   Employer contributions              1,878,956              -               -                -       1,878,956           -  
   Participant contributions           7,238,523       1,266,008         432,875          404,165      1,534,334      163,015 
                                      ----------     -----------      ----------        ---------     ----------     -------- 
                                      20,334,911       2,156,699         513,196          577,815     11,245,780      188,134 

        DEDUCTIONS

   Benefit payments and
    withdrawals                       (2,341,847)     (1,364,553)       (171,962)          (7,892)      (244,131)      (5,688)

   Net transfers in (out)                     -         (575,977)       (232,854)         146,828         28,388      (34,109)
                                      ----------     -----------      ----------        ---------     ----------     -------- 
                                      (2,341,847)     (1,940,530)       (404,816)         138,936       (215,743)     (39,797)
                                      ----------     -----------      ----------        ---------     ----------     -------- 
   Increase in net assets
     available for plan benefits      17,993,064         216,169         108,380          716,751     11,030,037      148,337 

   Net assets available for plan
     benefits:
     Beginning of year                45,738,307      15,428,313       2,831,150          999,428     12,940,065      164,496 
                                      ----------     -----------      ----------        ---------     ----------     -------- 

     End of Year                     $63,731,371     $15,644,482      $2,939,530       $1,716,179    $23,970,102     $312,833 
                                      ==========     ===========      ==========        =========     ==========      =======

   <CAPTION>


                                         Fidelity                       Fidelity 
                                           Asset         Fidelity       Blue Chip
                                          Manager          Asset         Growth               Loan
       ASSETS                             Growth          Manager         Fund                Fund

   <S>                                <C>             <C>            <C>               <C> 
   Investment income:
     Net appreciation (depreciation)
      in fair value of investments
      (Note C)                        $   49,379      $  126,047     $   675,117       $       -  
     Interest and dividend income        133,972         302,803         811,832          116,011 
                                       ---------      ----------      ----------         -------- 

   Net investment income                 183,351         428,850       1,486,949          116,011 

   Employer contributions                     -               -               -                -  
   Participant contributions             613,352         631,516       2,193,258               -  
                                       ---------      ----------      ----------         -------- 
                                         796,703       1,060,366       3,680,207          116,011 

        DEDUCTIONS

   Benefit payments and
    withdrawals                          (79,568)        (97,771)       (343,969)         (26,313)

   Net transfers in (out)                501,379        (285,454)        356,458           95,341 
                                        --------        --------        --------        --------- 
                                         421,811        (383,225)         12,489           69,028 
                                        --------        --------        --------        --------- 
   Increase in net assets
     available for plan benefits       1,218,514         677,141       3,692,696          185,039 

   Net assets available for plan
     benefits:
     Beginning of year                   455,633       3,213,289       8,240,946        1,464,987 
                                       ---------       ---------      ----------        --------- 
     End of Year                      $1,674,147      $3,890,430     $11,933,642       $1,650,026 
                                       =========       =========      ==========        ========= 
   </TABLE>

                       See notes to financial statements.
   <PAGE>
   <TABLE>
                                                           HARLEY-DAVIDSON
                                           RETIREMENT SAVINGS PLAN FOR SALARIED EMPLOYEES
                                   STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR PLAN BENEFITS
                                                    Year Ended December 31, 1995
   <CAPTION>
                                                                                                                    Fidelity 
                                          Strong Asset                    Fidelity                     Managed     Investment
                                           Allocation      Insurance      Balanced         Income      Income      Grade Bond
     ADDITIONS               Total            Fund          Account         Fund            Fund        Fund          Fund   

   <S>                     <C>             <C>            <C>          <C>              <C>          <C>          <C> 
   Investment income:
    Net appreciation in
     fair value of
     investments (Note C)  $2,118,307      $  103,062     $      -     $  102,294       $     -      $     -      $  132,721 
     Interest and
      dividend income       1,881,213          26,045            -         27,057        328,226      612,719        124,614 
                            ---------       ---------      --------     ---------       --------     --------      --------- 
   Net investment income    3,999,520         129,107             -       129,351        328,226      612,719        257,335 

   Employer contributions   1,500,571              -              -            -              -            -               - 
   Participant
    contributions           5,741,532         183,771             -       248,562        697,289      824,127        287,559 
                            ---------       ---------      --------     ---------       --------     --------      --------- 
                           11,241,623         312,878             -       377,913      1,025,515    1,436,846        544,894 


        DEDUCTIONS

   Benefit payments and 
       withdrawals         (2,405,629)       (170,067)            -       (85,791)      (842,156)    (198,192)       (48,012)
   Life insurance expense,
    less increase in cash 
       surrender value         (9,033)             -         (9,033)           -              -            -              -  
   Net transfers in (out)          -       (2,549,700)     (239,335)   (2,970,732)   (15,543,957)  14,189,659      2,334,268 
                            ---------       ---------      --------     ---------       --------     --------      --------- 
                           (2,414,662)     (2,719,767)     (248,368)   (3,056,523)   (16,386,113)  13,991,467      2,286,256 
                            ---------       ---------      --------     ---------       --------     --------      --------- 
   Increase (decrease) in 
     net assets available 
       for plan benefits    8,826,961      (2,406,889)     (248,368)   (2,678,610)   (15,360,598)  15,428,313      2,831,150 

   Net assets available 
     for plan benefits:
     Beginning of year     36,911,346       2,406,889       248,368     2,678,610     15,360,598           -              -
                           ----------       ---------      --------     ---------     ----------   ----------      --------- 
     End of year          $45,738,307     $        -      $      -      $      -     $        -   $15,428,313     $2,831,150 
                           ==========       =========      ========     =========     ==========   ==========      ========= 

   <CAPTION>
                           Fidelity                         Fidelity      Fidelity
                         International       Harley-         Asset         Asset        Fidelity    Fidelity  
                           Growth and        Davidson        Manager       Manager        Asset     Blue Chip         Loan   
       ADDITIONS          Income Fund       Stock Fund       Income        Growth        Manager   Growth Fund        Fund   
 
   <S>                      <C>          <C>               <C>           <C>          <C>          <C>             <C> 
   Investment income:
    Net appreciation in
     fair value of
     investments (Note C)   $   9,365    $    416,373      $  2,794      $ 11,638     $  293,181   $1,046,879      $      -  
     Interest and
      dividend income          11,433          69,331         3,296         6,518         72,834      501,598         97,542 
                            ---------     -----------      --------      --------       --------    ---------       -------- 
   Net investment income       20,798         485,704         6,090        18,156        366,015    1,548,477         97,542 

   Employer contributions          -        1,500,571            -             -              -             -             -  
   Participant
    contributions             183,277       1,203,251        67,573       178,874        293,940    1,573,309             -  
                            ---------     -----------      --------      --------       --------    ---------       -------- 
                              204,075       3,189,526        73,663       197,030        659,955    3,121,786         97,542 

         DEDUCTIONS

   Benefit payments and 
       withdrawals                (95)       (413,237)           -            (96)       (50,729)    (589,207)        (8,047)
   Life insurance expense,
    less increase in cash 
    surrender value                -               -             -             -              -             -             -  
   Net transfers in (out)     795,448         394,706        90,833       258,699      2,604,063      591,629         44,419 
                            ---------     -----------      --------      --------       --------    ---------       -------- 
                              795,353         (18,531)       90,833       258,603      2,553,334        2,422         36,372 
                            ---------     -----------      --------      --------       --------    ---------       -------- 
   Increase (decrease) in 
     net assets available 
       for plan benefits      999,428       3,170,995       164,496       455,633      3,213,289    3,124,208        133,914 

   Net assets available 
     for plan benefits:
     Beginning of year             -        9,769,070            -             -              -     5,116,738      1,331,073 
                            ---------     -----------      --------      --------      ---------    ---------      --------- 
     End of year           $  999,428     $12,940,065      $164,496      $455,633     $3,213,289   $8,240,946     $1,464,987 
                            =========     ===========      ========      ========      =========    =========      ========= 
   </TABLE>

                       See notes to financial statements.

   <PAGE>
                                 HARLEY-DAVIDSON
                 RETIREMENT SAVINGS PLAN FOR SALARIED EMPLOYEES
                          NOTES TO FINANCIAL STATEMENTS

                                December 31, 1996


   Note A - Description of the Plan

   The following brief description of the Harley-Davidson Retirement Savings
   Plan for Salaried Employees (the "Plan") is provided for general
   information purposes only.  Participants should refer to the Plan
   agreement for more complete information.

   General - The Plan is a defined contribution plan that covers salaried
   employees of Harley-Davidson, Inc., Harley-Davidson Motor Company (the
   "Sponsor") and H-D Michigan, Inc. (together, the "Company") meeting
   minimum eligibility requirements.  It is subject to the provisions of the
   Employee Retirement Income Security Act of 1974 ("ERISA").  Effective May
   1, 1995, the Plan Trustee was changed, the Plan adopted daily valuation
   for each of its investment funds, and universal life insurance policies
   were deleted as an investment option.

   Contributions - Participants have the right to make salary deferral
   contributions of not less than 1% or more than 15% of their base
   compensation (as defined in the Plan); subject to certain Internal Revenue
   Code limitations.  Participants have the option of investing their
   contributions in one or a combination of several different investment
   funds.  Such voluntary contributions are nonforfeitable, accounted for in
   a separate Voluntary Contribution Account for each participant in the
   various funds, and can be withdrawn as provided in the Plan.  Effective
   January 1, 1993, the Sponsor established a match provision for
   discretionary contributions.  The Sponsor match provision begins at 25% of
   participant contributions up to 6% of pay if certain financial criteria
   are met and increases up to 50% determined by an established variable
   schedule.  A contribution of $1,878,956 was made in 1997 for fiscal 1996
   and was recorded as a contribution receivable by the Plan at December 31,
   1996. The money that the Sponsor contributes is invested in Harley-
   Davidson, Inc. common stock.  The value of the Sponsor match cannot be
   transferred or directed to any other investment option in the Plan unless
   the participant is age 55 or older.

   Participant contributions below the statutory limit are made with
   tax-deferred dollars under Section 401(k) of the Internal Revenue Code
   (the "Code").  These contributions are excluded from the participant's
   current wages for federal income tax purposes.  No federal income tax is
   paid for the tax-deferred contributions and earnings thereon or Company
   contributions until the participant withdraws them from the Plan.

   Participants' accounts - A separate account is maintained for each
   applicable fund for each participant.  Effective May 1, 1995, the account
   balances are adjusted daily for participants' contributions, Sponsor
   contributions, net investment income and distributions of participants'
   benefits or withdrawals.  Prior to May 1, 1995, account balances were
   adjusted on a monthly basis.

   Vesting - Participants are currently 100% vested in their contributions. 
   Sponsor contributions vest at the earlier of the end of the participant's
   fifth year of employment, retirement, or death.  Forfeitures of non-vested
   contributions are used by the Sponsor to offset future Sponsor matching
   contributions (none in 1995 or 1996).

   Payment of benefits - Benefit and withdrawal payments consist of the
   following:

   (1)  Upon retirement, death, disability, or termination of employment, the
        balance in a participant's separate account(s) is paid to the
        participant or beneficiary in a lump-sum.

   (2)  A participant may withdraw at any time all or any portion of the
        vested balance of their separate account(s) that does not
        pertain to contributions made under provisions of Section 401(k)
        of the Code.

   (3)  A participant may not withdraw prior to retirement, death,
        disability, or termination of employment any portion of their
        separate account(s) pertaining to contributions made under provisions
        of Section 401(k) of the Code, except for financial hardships, as
        defined in the Code, or after the participant attains age 59-1/2.

   Investment provisions - The Plan's investments consist of its interest in
   the commingled investments of the Harley-Davidson Retirement Savings Plan
   Master Trust (Master Trust) and notes receivable from participants.  The
   Master Trust is a common trust arrangement under which investments of the
   Plan and another Harley-Davidson defined contribution plan are commingled
   (see Note C).  The Plan's investment in the Master Trust is based on its
   equity share of the Master Trust's investments (determined separately for
   each of the Master Trust's investment accounts), which are described
   below.  

   In accordance with Plan provisions, participants may direct their
   contributions to be invested in one or a combination of the following
   funds: Managed Income Fund, Fidelity Investment Grade Bond Fund, Fidelity
   Blue Chip Growth Fund, Fidelity International Growth and Income Fund,
   Harley-Davidson Stock Fund, Fidelity Asset Manager: Income Fund, Fidelity
   Asset Manager Fund, and Fidelity Asset Manager: Growth Fund.

   The Managed Income Fund seeks to preserve capital and achieve a
   competitive level of income over time.  The Managed Income Fund is a
   combination of the Managed Income Portfolio and existing investment
   contracts previously purchased by Harley-Davidson Motor Company.  The
   Managed Income Portfolio purchases investment contracts from high quality
   financial institutions such as insurance companies or banks, "synthetic"
   investment contracts that are composed of high quality bonds and a wrapper
   which simulates the terms of conventional investment contracts, and money
   market instruments for liquidity.  The Fund's goal is to maintain a stable
   $1 share price, but there is no guarantee that it will be able to do so. 
   Its yield will fluctuate.  The Managed Income Fund is not a mutual fund
   and is managed by Fidelity Management Trust Company (FMTC).  Although
   individual investment contracts are backed by the issuers of the debt,
   shares of the Fund are not guaranteed by the Sponsor, FMTC or insured by
   the FDIC.

   The Fidelity Investment Grade Bond Fund seeks a high level of current
   income.  The Fund will invest in a broad array of securities that are
   considered "investment-grade," which means that they are generally of
   medium to high quality.  These types of bonds generally provide lower
   yields than those rated below investment-grade, but they also involve less
   investment risk.

   The Fidelity Blue Chip Growth Fund is a "capital growth" mutual fund and
   seeks to grow the value of the investment over the long term.  The Fund
   invests in common stocks of well-known, established growth companies that
   are generally considered industry leaders.  

   The Fidelity International Growth and Income Fund seeks both capital
   growth and income.  While the Fund focuses primarily on stocks which have
   growth possibilities, it will keep at least 25% of its assets invested in
   debt securities for the income they provide.  The Fund invests primarily
   in companies who mostly operate outside of the U.S.  Although it will
   generally spread its investments across six different countries, including
   the U.S., the Fund may, at times invest all assets in a single country. 
   International investing may pose greater risks, as well as greater
   potential rewards, than investments in domestic securities.

   The Harley-Davidson Stock Fund consists primarily of Harley-Davidson
   Common Stock, with a small portion of short-term instruments to allow for
   daily transactions into and out of this option.  The value of this Fund
   will fluctuate and is tied directly to the performance of Harley-Davidson
   Motor Company as well as general stock market trends.

   The Fidelity Asset Manager: Income Fund seeks to provide a high level of
   current income, but also considers the potential for capital appreciation. 
   The Fund can invest in all three investment classes: foreign (including
   emerging markets) and domestic stocks, bonds and short-term instruments. 
   Based on the current outlook for market conditions, the Fund's manager can
   gradually increase or decrease the amount that the fund invests in each of
   these asset classes.  The Fund's investments in each of these classes can
   range anywhere from 0% to 30% in stocks, 40% to 60% in bonds and 10% to
   50% in short-term instruments, but over time, the general mix of these
   investments classes (known as the Fund's "neutral mix") will include 20%
   stocks, 50% bonds and 30% short-term instruments.

   The Fidelity Asset Manager Fund seeks to provide high total return with
   reduced risk over the long term.  Total return is the combination of
   income (from dividends and capital gains) and the change in the value of
   the share price of the Fund.  As an asset allocation fund, Asset Manager
   invests in all three investment classes: foreign (including emerging
   markets) and domestic stocks, bonds, and short-term instruments.  The
   Fund's manager may gradually adjust the combination of these investments
   depending upon the current outlook for the various markets.  As a result,
   Asset Manager's investments can range anywhere from 30% to 70% in stocks,
   20% to 60% in bonds, and 0% to 50% in short-term instruments.  Over the
   long term, the Fund will generally include the following combination of
   these investments (known as its "neutral mix"): 50% stocks, 40% bonds, and
   10% short-term instruments.
    
   The Fidelity Asset Manager: Growth Fund focuses on maximizing total return
   over the long term.  Total return is the combination of income (from
   dividends and capital gains) and the change in the value of the share
   price of the Fund.  As the most aggressive asset allocation fund that
   Fidelity offers, Asset Manager: Growth can invest anywhere from 50% to
   100% of its assets in stocks, 0% to 50% in bonds, and 0% to 50% in short-
   term instruments. The Fund's "neutral mix," which represents the way the
   Fund's investments will be allocated over the long term, includes 70%
   stocks, 25% bonds and 5% short-term instruments.

   Participants may borrow from their separate account balances subject to
   Code provisions, which include a surtax on loans in excess of 50% of the
   participant's vested separate account balance and require a market rate of
   interest be charged on the loans.  The Plan administrator has discretion
   to make such loans under the Plan and to determine the rate of interest
   for such loans (within Code guidelines).  Amounts loaned to a participant
   will not share in the allocation of the Plan earnings, but will be
   credited with the interest earned on the loan balance payable by the
   participant.

   The Plan's security investments were held until April 30, 1995 by the
   Marshall & Ilsley Trust Company under a nondiscretionary trust agreement
   dated October 1, 1989.  As of May 1, 1995, the Plan's security investments
   were held by FMTC.  The Administrative Committee directs the trustee to
   invest and reinvest amounts with the current investment managers.

   Plan termination - While the Sponsor has not expressed any intent to
   terminate the Plan, it is free to do so at any time.  In the event of
   termination, Sponsor contributions automatically become vested to the
   extent of the balance in each participant's separate account(s).

   Administrative expenses - Administrative expenses generally are paid by
   the Sponsor.

   Note B - Summary of significant accounting policies

   Valuation of investments - The investments in the mutual funds are stated
   at fair value and are based on the quoted market or redemption values on
   the last business day of the plan year.  Securities traded on a national
   securities exchange  (including the Harley-Davidson, Inc. common stock)
   are valued at the closing market price on the last business day of the
   plan year.

   The insurance group annuity contracts are fully benefit responsive and
   therefore, are valued at contract value as reported by the Plan Trustee. 
   Contract value represents contributions made under the contract, plus
   interest at the contract rate, less funds used to pay retirement and other
   benefits.  

   Notes receivable from participants are stated at their unpaid principal
   balances which approximates fair value.

   Reclassifications - Certain prior year balances have been reclassified in
   order to conform to current year presentation.

   Use of estimates - The preparation of financial statements in conformity
   with generally accepted accounting principles requires management to make
   estimates and assumptions that affect the amounts reported in the
   financial statements and accompanying notes.  Actual results could differ
   from those estimates.
    
   Note C - Investments

   As indicated in Note A, the assets of the Master Trust include commingled
   investments held for both the Plan and the Harley-Davidson Retirement
   Savings Plan for Milwaukee and Tomahawk Hourly Bargaining Unit Employees
   (Hourly Plan).  The carrying amounts of the commingled investments and
   cash have been allocated between the Plan and the Hourly Plan based on the
   respective participants' interest, reduced by other allocable assets and
   liabilities.

   A summary of the Master Trust's commingled investments and the Plan's
   interest in those Master Trust investments at December 31, 1996 is as
   follows:
                                                    Contract Value/
                                           Cost       Fair Value   

   Cash and cash equivalents          $ 1,106,401       $ 1,106,401
   Master Trust Investments
     at contract value:
     Insurance company contracts       25,176,240        25,176,240
   Master Trust investments 
     at fair value:
     Securities of unaffiliated 
     issuer                            31,074,460        34,470,238
     Securities of affiliated 
     issuer-Common stock -  
       Harley Davidson, Inc.           18,275,976        32,354,776
                                       ----------        ----------
   Commingled assets of the 
     Master Trust                      75,633,077        93,107,655
   Less amount allocated to 
     Hourly Plan                       28,021,343        33,278,592
                                       ----------        ----------
   Plan interest in Master Trust      $47,611,734       $59,829,063
                                       ==========        ==========

   The Plan's interest in the fair values of the various Master Trust
   investment categories is as follows at December 31, 1996:

   Cash and cash equivalents                            $   608,541
   Insurance company contracts                           14,424,626
   Investments in securities of unaffiliated issuers     22,790,068
   Investments in securities of affiliated issuer -
     common stock of Harley-Davidson, Inc.               22,005,828
                                                         ----------
                                                        $59,829,063
                                                         ==========

   Income earned by the commingled investments of the Master Trust and the
   Plan's allocated share therein for the year ended December 31, 1996 and
   for the period from inception of the Master Trust agreement May 1, 1995
   through December 31, 1995, is as follows:

                                                    
                                          Year Ended   May 1, 1995-
                                       Dec. 31, 1996  Dec. 31, 1995

   Interest and dividend income          $ 4,200,938     $2,493,098
   Net realized and unrealized
     appreciation in fair value of 
     investments                          12,619,716      7,113,787
                                          ----------     ----------
   Commingled investment income earned
     by the Master Trust                  16,820,654      9,606,885
   Less amount allocated to Hourly Plan    5,603,222      3,185,343
                                          ----------     ----------
   Master Trust commingled investment 
     income allocated to the Plan        $11,217,432     $6,421,542
                                          ==========      =========

   These amounts are included in the respective categories in the Statement
   of Changes in Net Assets Available for Plan Benefits.


   Investments that represent 5% or more of the Master Trust's net assets at
   December 31, 1996 are as follows:

                                                   1996   
   Aetna group annuity contracts               $25,176,240
   Harley-Davidson Stock Fund                   32,354,776
   Fidelity Asset Manager                        5,539,951
   Fidelity Blue Chip Growth Fund               18,351,809

   For the four months ended April 30, 1995, investments held by the Plan
   (including investments bought, sold, as well as held during the year)
   appreciated in fair value as follows (as determined by reference to quoted
   market prices as discussed in Note B).
                                                          
                                                  Four months ended
                                                  December 31, 1995
   Net depreciation in fair value of 
     investments by investment type:
       Mutual Funds                                    $  (186,848)
       Common stock - 
         Harley-Davidson, Inc.                          (2,633,967)
                                                       ----------- 
                                                       $(2,820,815)
                                                       =========== 

   Note D - Insurance company contracts

   The insurance group annuity contract owned by the Plan at December 31,
   1996, and was group annuity contract #14490 with Aetna Life Insurance
   Company and is stated at contract value which approximates fair value. 
   The crediting interest rate which approximates the average yield,is
   adjusted semi-annually and is subject to contractually guaranteed minimum
   rates.  In 1996, the crediting interest rates were 5.90% and 6.21%.  In
   1995, the crediting interest rates were 6.61% and 5.95%.

   Note E - Transactions with Parties-in-Interest

   The following Harley-Davidson, Inc. common stock transactions occurred
   (includes the Plan's share of Master Trust transactions):

                                              1996         1995 

   Cost of stock held at beginning
    of year                                $ 8,721,689  $ 5,611,117 
   Cost of purchases during the year         5,285,116    3,918,293 
   Proceeds from sales during the year      (2,594,334)  (1,142,073)
   Net gain                                    637,535      334,352 
                                            ----------  ----------- 
   Cost of stock held at end of year       $12,050,006  $ 8,721,689 
                                            ==========  =========== 
   Market value of stock held at end 
     of year                               $22,005,828  $11,423,774 
                                            ==========   ========== 
   Shares held at end of year                  468,209      397,349 
                                              ========     ======== 


   All transactions in Harley-Davidson, Inc. common stock were executed at
   market prices on the dates of the transactions.

   The Plan received dividends of approximately $98,500 and $70,000 on the
   common stock in 1996 and 1995, respectively.


   Note F - Income tax status

   The Plan received a favorable determination from the U.S. Treasury
   Department on April 28, 1995 substantiating that the Plan is qualified
   under Section 401(a) of the Code.  As such, the Plan is exempt from
   federal income taxes.  Once qualified, a plan is required to operate in
   conformity with the Code to maintain its qualification.  The Sponsor's
   pension administration committee is not aware of any cause of action or
   series of events that would adversely affect the Plan's qualified status.

   The Plan is intended to satisfy the requirements under Section 404(c) of
   the ERISA, and therefore, provides that participants may choose to direct
   their contributions and/or all or part of their account balances among any
   of the Plan's eight investment alternatives every day.

   <PAGE>
                                   SIGNATURES


   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   trustees (or other persons who administer the Plan) have duly caused this
   annual report to be signed by the undersigned thereunto duly authorized.


                                             Harley-Davidson
                                             Retirement Savings Plan for
                                             Salaried Employees

   Date:  June 27, 1997                      By:  /S/ James M. Brostowitz 
                                                 James M. Brostowitz
                                                 Administrative Committee
                                                   Member

   <PAGE>

                             SUPPLEMENTAL SCHEDULES


                                                                   Schedule 1

                                 HARLEY-DAVIDSON

                 RETIREMENT SAVINGS PLAN FOR SALARIED EMPLOYEES

                           ASSETS HELD FOR INVESTMENT

                                December 31, 1996



                                     Shares
                                    or face                      Current 
      Description                    amount         Cost          value  

   Plan's share of Master
    Trust assets:

   Cash and cash equivalents        608,541    $   608,541    $   608,541

   Mutual funds - 
   Fidelity: 
     Managed Income Fund            544,485        544,485        544,485
     Commingled assets of the
      Investment Grade Bond Fund    409,843      2,892,766      2,918,085
     Blue Chip Growth Fund          361,603     10,099,088     11,820,811
     International Growth 
      and Income Fund                86,646      1,568,164      1,693,922
     Asset Manager: Income           26,304        303,248        305,384
     Asset Manager                  234,518      3,526,491      3,862,510
     Asset Manager: Growth          100,604      1,594,319      1,644,871
                                                ----------     ----------
                                                20,528,561     22,790,068
   Common stock - 
     Harley-Davidson, Inc.          468,209     12,050,006     22,005,828

   Insurance group annuity -
     administration contracts:
      Aetna Life Insurance
        Company group annuity
        contract #14490          14,424,626     14,424,626     14,424,626
   Participant loans, at various
      interest rates  (ranging
      from 7% to 11%) and 
      maturities                  1,650,026      1,650,026      1,650,026
                                                ----------     ----------
   Total assets held for
     investment                                $49,261,760    $61,479,089
                                                ==========     ==========

   <PAGE>
                                                                   Schedule 2

                                 HARLEY-DAVIDSON
                 RETIREMENT SAVINGS PLAN FOR SALARIED EMPLOYEES

                TRANSACTIONS OR SERIES OF TRANSACTIONS IN EXCESS
                OF 5 PERCENT OF THE CURRENT VALUE OF PLAN ASSETS

                          Year ended December 31, 1996


                                           Cost of 
                                          purchases    Proceeds from        
                          Number of (1)    during          sales       Net  
      Description         transactions    the year   during the year   gain 


   Category (iii) - Series of transactions in excess of 5 percent of plan
   assets


   Bank common trust funds -
     FMTC Insti money 
      market fund             164P;205S  $4,777,077    $4,658,033   $     -  
    
   Mutual funds:
     Fidelity Blue Chip 
      Growth Fund             192P;125S   4,625,328     1,688,594    148,431 

   Common Stock -
     Harley-Davidson Inc.     197P;128S   5,285,116     2,594,334    637,535



   Note:  The above transactions represent the Plan's share of Master Trust
          transactions.


   There were no category (i), (ii), or (iv) reportable transactions during
   1996.

   (1)  P=Purchases;  S=Sales

   <PAGE>
                                  EXHIBIT INDEX

   Exhibit No.              Description

      23            Consent of Independent Auditors


                                                                   Exhibit 23


               CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS





   We consent to the incorporation by reference in the Registration Statement
   (Form S-8 No. 33-35311) pertaining to the Harley-Davidson Retirement
   Savings Plan for Salaried Employees (the Plan) of our report dated June 6,
   1997, with respect to the financial statements and schedules of the Plan
   included in this Annual Report (Form 11-K) for the year ended December 31,
   1996.


                                                   
                                                ERNST & YOUNG LLP


   Milwaukee, Wisconsin
   June 27, 1997



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission