HARLEY DAVIDSON INC
10-Q, 1997-05-14
MOTORCYCLES, BICYCLES & PARTS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549


                                    Form 10-Q


   (X)     Quarterly Report Pursuant to Section 13 or 15(d) of the
           Securities Exchange Act of 1934
           For the quarterly period ended March 30, 1997 
                or 
   (  )    Transition Report Pursuant to Section 13 or 15(d) of the
           Securities Exchange Act of 1934   For the transition period from
           _______________ to ______________ 

                         Commission File Number 1-9183 


                                Harley-Davidson, Inc.              
             (Exact name of registrant as specified in its Charter) 


             Wisconsin                                         39-1382325    
   (State or other jurisdiction of                         (I.R.S. Employer 
   incorporation or organization)                         Identification No.)



   3700 West Juneau Avenue, Milwaukee, Wisconsin                 53208    
   (Address of principal executive offices)                    (Zip Code)

                                  (414) 342-4680                    
             (Registrant's telephone number, including area code)  


                                      None                   
                     (Former name, former address and former
                   fiscal year, if changed since last report) 


   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.  Yes  X   No     


   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of the latest practicable date. 

   Common Stock Outstanding as of May 9, 1997:         75,755,206  Shares

   <PAGE>
                              HARLEY-DAVIDSON, INC.

                                Form 10-Q Index  
                     For the Quarter Ended March 30, 1997  




                                                                       Page  
   Part I.  Financial Information 

            Item 1.  Financial Statements

                    Condensed Consolidated Statements of Operations     3

                    Condensed Consolidated Balance Sheets               4

                    Condensed Consolidated Statements of Cash Flows     5

                    Notes to Condensed Consolidated Financial
                      Statements                                        6-7


            Item 2.  Management's Discussion and Analysis of
                      Financial Condition and Results of Operations     8-12

   Part II.  Other Information


            Item 1. Legal Proceedings                                   13

            Item 6. Exhibits and Reports on Form 8-K                    13

            Signatures                                                  14 

            Exhibit Index                                               15

   <PAGE>

                         PART I - FINANCIAL INFORMATION

   Item 1. Consolidated Financial Statements

                              Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Operations
                                   (Unaudited)
                    (In thousands, except per share amounts)


                                                           
                                                    Three months ended    
                                                  March 30,      March 31,
                                                   1997            1996   

   Sales                                          $427,095       $371,051 
   Cost of goods sold                              288,881        255,274 
                                                   -------        ------- 
   Gross profit                                    138,214        115,777 
   Operating income from financial services          2,219          1,732 
   Selling, administrative and engineering
     expenses                                      (77,785)       (63,484)
                                                   -------        ------- 
   Income from operations                           62,648         54,025 
   Interest income (expense) - net                   1,574           (405)
   Other - net                                        (185)        (1,249)
                                                   -------        ------- 
   Income before provision for
     income taxes                                   64,037         52,371 
   Provision for income taxes                       23,695         19,377 
                                                   -------        ------- 
   Net income                                     $ 40,342       $ 32,994 
                                                   =======        ======= 
   Weighted average common shares outstanding       75,699         75,113 
                                                   =======        ======= 
   Net income per common share                       $0.53          $0.44 
                                                   =======        ======= 
   Cash dividends per share                          $0.06          $0.05 
                                                   =======        ======= 

                             See accompanying notes.

   <PAGE>
                              Harley-Davidson, Inc.
                      Condensed Consolidated Balance Sheets
                                 (In thousands)

                                     ASSETS

                                       March 30,     Dec. 31,     March 31,
                                         1997          1996         1996   
                                     (Unaudited)                (Unaudited)
   Current assets:
    Cash and cash equivalents        $  113,548   $  142,479   $    39,577 
    Accounts receivable, net            215,032      141,315       157,786 
    Inventories (Note 2)                 93,440      101,386        85,758 
    Notes receivable                          -            -        12,000 
    Other current assets                 40,631       44,141        29,128 
    Net assets from discontinued
       operations                             -            -        22,833 
                                      ---------    ---------    ---------- 
       Total current assets             462,651      429,321       347,082 
   Finance receivables, net             418,119      338,072       270,762 
   Property, plant and equipment,
    net                                 418,175      409,434       293,270 
   Goodwill                              40,349       40,900        42,643 
   Other assets                         100,676      102,258        82,177 
   Net assets from discontinued
    operations                                -            -        26,981 
                                      ---------    ---------     --------- 
                                     $1,439,970   $1,319,985    $1,062,915 
                                      =========    =========     ========= 

                      LIABILITIES AND SHAREHOLDERS' EQUITY

   Current liabilities:
    Notes payable                 $           -  $     2,580   $     1,298 
    Accounts payable                    110,874      100,699        97,790 
    Accrued expenses and other          163,707      160,315       118,877 
                                     ----------   ----------     --------- 
       Total current liabilities        274,581      263,594       217,965 
   Finance debt                         335,740      258,065       196,657 
   Postretirement health care
    benefits                             66,635       65,801        63,980 
   Other long-term liabilities           67,327       69,805        50,746 

   Contingencies (Note 4)

   Total shareholders' equity           695,687      662,720       533,567 
                                     ----------   ----------    ---------- 
                                     $1,439,970   $1,319,985    $1,062,915 
                                     ==========   ==========    ========== 



                             See accompanying notes.

   <PAGE>

                              Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Cash Flows
                                   (Unaudited)
                                 (In thousands)

                                                           
                                                   Three months ended   
                                                  March 30,    March 31,
                                                    1997         1996   

   Cash flows from operating activities:
         Net income                               $ 40,342     $ 32,994 
         Depreciation and amortization              16,631       12,122 
         Long-term employee benefits                 1,073        1,258 
         Other-net                                   1,931        1,490 
         Net change in discontinued operations           -        4,953 
         Net change in other current assets
           and current liabilities                 (48,694)     (42,551)
                                                   -------     -------- 
   Net cash provided by operating activities        11,283       10,266 

   Cash flows from investing activities:
         Purchase of property and equipment        (24,625)     (19,884)
         Finance receivables acquired or
           originated                             (279,700)    (274,435)
         Finance receivables collected/sold        198,495      216,507 
         Proceeds from disposition of
           discontinued segment                          -       23,350 
         Net change in discontinued operations           -       (3,338)
         Other - net                                (6,089)      (4,297)
                                                  --------     -------- 
   Net cash used in investing activities          (111,919)     (62,097)

   Cash flows from financing activities:
         Net decrease in notes payable              (2,580)      (1,393)
         Net increase in finance debt               77,675       32,327 
         Dividends paid                             (4,671)      (3,899)
         Issuance of stock under employee
           stock and option plans                    1,281       11,134 
         Net change in discontinued
           operations                                    -       21,777 
                                                  --------    --------- 
   Net cash provided by financing
         activities                                 71,705       59,946 
                                                  --------    --------- 
   Net increase (decrease) in cash and
         cash equivalents                          (28,931)       8,115 

   Cash and cash equivalents:
         At beginning of period                    142,479       31,462 
                                                  --------     -------- 
         At end of period                         $113,548     $ 39,577 
                                                  ========     ======== 


                             See accompanying notes.

   <PAGE>

                              HARLEY-DAVIDSON, INC.
              Notes to Condensed Consolidated Financial Statements
                                   (Unaudited)

   Note 1 - Basis of Presentation and Use of Estimates
   The condensed interim consolidated financial statements included herein
   have been prepared by Harley-Davidson, Inc. (the "Company") without audit. 
   Certain information and footnote disclosures normally included in complete
   financial statements have been condensed or omitted pursuant to the rules
   and regulations of the Securities and Exchange Commission and generally
   accepted accounting principles for interim financial information. However,
   the foregoing statements contain all adjustments (consisting only of
   normal recurring adjustments) which are, in the opinion of Company
   management, necessary to present fairly the consolidated financial
   position as of March 30, 1997 and March 31, 1996, and the results of
   operations for the three-month periods then ended.  Certain prior-year
   balances have been reclassified in order to conform to current-year
   presentation.  For further information, refer to the consolidated
   financial statements and footnotes thereto included in the Company's
   annual report on Form 10-K for the year ended December 31, 1996.

   The preparation of financial statements in conformity with generally
   accepted accounting principles requires management to make estimates and
   assumptions that affect the amounts reported in the financial statements
   and accompanying notes.  Actual results could differ from those estimates.

   Note 2 - Inventories
   The Company values its inventories at the lower of cost, principally using
   the last-in, first-out (LIFO) method, or market.  Inventories consist of
   the following (in thousands): 

                                        March 30,  Dec. 31,     March 31,
   Components at the lower of cost,      1997        1996        1996    
     first-in, first-out (FIFO),
     or market:
        Raw material & work-in-
           process                      $ 32,674   $ 33,275      $ 30,328
        Finished goods                    19,496     26,331        19,236
        Parts & accessories               62,619     62,502        56,023
                                        --------   --------      --------
                                         114,789    122,108       105,587
   Excess of FIFO over LIFO               21,349     20,722        19,829
                                        --------   --------      --------
   Inventories as reflected in the
     accompanying condensed
     consolidated balance sheets        $ 93,440   $101,386      $ 85,758
                                        ========   ========      ========

   Note 3 - Supplemental noncash investing activities
   During 1996, the Company completed the sale of the Transportation Vehicles
   segment resulting in a $22.6 million gain, net of applicable income taxes,
   or $.30 per share, which was recorded in the fourth quarter.  During the
   first quarter of 1996, a division of the Transportation Vehicles segment
   was sold for approximately $23 million in cash, $3 million in preferred
   stock of the buyer, Monaco Coach Corporation ("Monaco"), a $12 million
   note from a Monaco subsidiary guaranteed by Monaco and assumption by
   Monaco of certain liabilities of the acquired operations in the
   approximate amount of $47 million.  The note was paid in full during the
   third quarter of 1996.

   Note 4 - Contingencies  
   The Company is involved with government agencies in various environmental
   matters, including a matter involving soil and groundwater contamination
   at its York, Pennsylvania facility (the "Facility").  The Facility was
   formerly used by the U.S. Navy and AMF (the predecessor corporation of
   Minstar).  The Company purchased the Facility from AMF in 1981.  Although
   the Company is not certain as to the extent of the environmental
   contamination at the Facility, it is working with the Pennsylvania
   Department of Environmental Resources in undertaking certain investigation
   and remediation activities.  In March 1995, the Company entered into a
   settlement agreement (the Agreement) with the Navy.  The Agreement calls
   for the Navy and the Company to contribute amounts into a trust equal to
   53% and 47%, respectively, of future costs associated with investigation
   and remediation activities at the Facility (response costs).  The trust
   will administer the payment of the future response costs at the Facility
   as covered by the Agreement.  In addition, in March 1991 the Company
   entered into a settlement agreement with Minstar related to certain
   indemnification obligations assumed by Minstar in connection with the
   Company's purchase of the Facility.  Pursuant to this settlement, Minstar
   is obligated to reimburse the Company for a portion of its response costs
   at the Facility.  Although substantial uncertainty exists concerning the
   nature and scope of the environmental remediation that will ultimately be
   required at the Facility, based on preliminary information currently
   available to the Company and taking into account the Company's settlement
   agreement with the Navy and the settlement agreement with Minstar, the
   Company estimates that it will incur approximately $6 million of net
   additional response costs at the Facility.  The Company has established
   reserves for this amount.  The Company's estimate of additional response
   costs is based on reports of environmental consultants retained by the
   Company, the actual costs incurred to date and the estimated costs to
   complete the necessary investigation and remediation activities.  Response
   costs are expected to be incurred over a period of approximately 10 years.


   Note 5 - Pending Accounting Change - Earnings per share
   In February 1997, the Financial Accounting Standards Board issued
   Statement No. 128, Earnings Per Share, which is required to be adopted on
   December 31, 1997.  At that time, the Company will be required to change
   the method currently used to compute earnings per share and to restate all
   prior periods.  Under the new requirements for calculating basic earnings
   per share, the dilutive effect of stock options will be excluded.  The
   impact of Statement 128 on the calculation of basic and diluted earnings
   per share for the quarters ended March 30, 1997 and March 31, 1996 is not
   expected to be material.

   Item 2.  Management's Discussion and Analysis of Financial Condition and
   Results of Operations

   Certain matters discussed in this Quarterly Report on Form 10-Q are
   "forward-looking statements" intended to qualify for the safe harbors from
   liability established by the Private Securities Litigation Reform Act of
   1995.  These forward-looking statements can generally be identified as
   such because the context of the statement will include words such as the
   Company "believes", "anticipates", "expects", or "estimates" or words of
   similar import.  Similarly, statements that describe the Company's future
   plans, objectives or goals are also forward-looking statements.  Such
   forward-looking statements are subject to certain risks and uncertainties
   which are described in close proximity to such statements and which could
   cause actual results to differ materially from those anticipated as of the
   date of this report.  Shareholders, potential investors and other readers
   are urged to consider these factors in evaluating the forward-looking
   statements and are cautioned not to place undue reliance on such forward-
   looking statements.  The forward-looking statements included herein are
   only made as of the date of this report and the Company undertakes no
   obligation to publicly update such forward-looking statements to reflect
   subsequent events or circumstances.

         Results of Operations for the Three Months Ended March 30, 1997
                Compared to the Three Months Ended March 31, 1996

   For the quarter ended March 30, 1997, consolidated net sales totaled
   $427.1 million, a $56.0 million or 15.1% increase over the same period
   last year.  Net income and earnings per share for 1997 were $40.3 million
   and $.53 on 75.7 million shares outstanding versus $33.0 million and $.44
   on 75.1 million shares outstanding in 1996, increases of 22.3% and 21.3%,
   respectively.  All Harley-Davidson, Inc. sales are generated by the
   Motorcycles and Related Products ("Motorcycles") segment.

                     Motorcycle Unit Shipments and Net Sales
       For the Three Month Periods Ended March 30, 1997 and March 31, 1996


                                                       Incr
                                    1997     1996     (Decr)      %
    Motorcycle units (excluding
     Buell)                         32,860   30,071    2,789       9.3%

    Net sales (in millions):

      Motorcycles (excluding
       Buell)                       $337.5   $297.0    $40.5      13.6%
      Motorcycle Parts and
       Accessories                    54.4     47.3      7.1      15.1 

      General Merchandise             24.5     20.9      3.6      16.9 

      Other                           10.7      5.9      4.8      83.4 

        Total Motorcycles and
          Related Products          $427.1   $371.1    $56.0      15.1%

   The Motorcycles segment reported record first quarter net sales.  Net
   sales increases were primarily driven by a 9.3% increase in motorcycle
   unit shipments.  The increase in motorcycle unit shipments over the first
   quarter of 1996 was due to higher average daily production rates, improved
   productivity from the ongoing implementation of the Company's
   manufacturing strategy, and reduction of inventory at the Company's wholly
   owned French and German distributors that had built up during the fourth
   quarter of 1996.

   During the first quarter of 1997, motorcycle production averaged 527 units
   per day.  The Company announced that it expects daily motorcycle
   production to average approximately 535 units per day in the second
   quarter.

   Parts and Accessories (P & A) revenue of $54.4 million was up $7.2 million
   or 15.1% compared to the first quarter of 1996.  The Company had a
   successful dealer show in January which contributed to the increase.  The
   transition to the new P & A distribution center is virtually complete. 
   The Company anticipates that the P & A revenue growth for 1997 will
   approximate the growth rate in motorcycle revenue.

   General Merchandise sales, which includes clothing and collectibles,
   totaled $24.5 million, up $3.6 million, or 16.9%, compared to the first
   quarter of 1997.  The increase was primarily due to filling backorders
   from the fourth quarter of 1996.  The Company does not anticipate any
   General Merchandise growth in 1997.

   Buell Distribution Corporation, a wholly-owned subsidiary of the Company,
   and the exclusive distributor of Buell Motorcycle Company (a 49% owned
   subsidiary), increased sales (included in "Other" in the above table) to
   approximately $10 million (1,087 units) in the first quarter of 1997 as
   compared to approximately $5 million (522 units) during the same period in
   1996.  Buell motorcycles were introduced in Japan during the second
   quarter of 1996 and were introduced in Europe during the first quarter of
   1997. 

                                  Gross Profit
   Gross profit increased $22.4 million, or 19.4%, compared to the first
   quarter of 1996 primarily due to an increase in motorcycle volume.  The
   gross profit margin was 32.4% in 1997 as compared with 31.2% in 1996.  The
   increase in the gross profit percentage was due to a shift in mix from the
   lower margin Sportster model, a decrease in overtime and an unusual shift
   in international mix to our wholly-owned subsidiaries from our independent
   distributors which generate a lower margin.  Offsetting the increase was a
   $2 million one-time expense associated with a signing bonus paid during
   the first quarter of 1997 to the union-represented employees at the
   Company's York, PA operations as part of a new five-year labor agreement.


                               Operating Expenses
       For the Three Month Periods Ended March 30, 1997 and March 31, 1996
                              (Dollars in Millions)


                                                         Incr
                                   1997       1996      (Decr)       %
   Motorcycles and Related
    Products                         $75.2      $61.0    $14.2       23.3%

   Corporate                           2.6        2.5       .1        4.4 

   Total operating expenses          $77.8      $63.5    $14.3       22.5%

   Total operating expenses increased $14.3 million, or 22.5%, compared to
   the first quarter of 1996.  The increase was largely related to increased
   motorcycle volumes as well as a $3 million increase in product liability
   expenses primarily due to an out-of-court settlement made during the first
   quarter of 1997.  Other principal areas of increased spending were
   engineering, information services and international operations.

                    Operating income from financial services
   The operating income of the Financial Services segment was $2.2 million
   and $1.7 million in 1997 and 1996, respectively.  This increase was due to
   increased wholesale and retail origination volume and corresponding
   increases in outstanding wholesale and retail receivables.

                              Capitalized interest
   The Company capitalized approximately $1.0 million of interest during the
   first quarter of 1997 in connection with its manufacturing expansion
   initiatives.  The Company anticipates that it will capitalize
   approximately $2.7 million of additional interest during 1997.

                            Consolidated income taxes
   The Company's effective income tax rate was 37% for the first quarter of
   1997 and 1996. 

                                  Environmental
   The Company's policy is to comply with all applicable environmental laws
   and regulations, and the Company has a compliance program in place to
   monitor, and report on, environmental issues. The Company has reached
   settlement agreements with its former parent (Minstar, successor to AMF
   Incorporated) and the U.S. Navy regarding groundwater  remediation at the
   Company's manufacturing facility in York, Pennsylvania and currently
   estimates that it will incur approximately $6 million of net additional
   costs related to the remediation effort. The Company has established
   reserves for this amount.  The Company's estimate of additional response
   costs is based on reports of environmental consultants retained by the
   Company, the actual costs incurred to date and the estimated costs to
   complete the necessary investigation and remediation activities.  Response
   costs are expected to be incurred over a period of approximately 10 years. 
   See Note 4 of the notes to condensed consolidated financial statements.

   Recurring costs associated with managing hazardous substances and
   pollution in on-going operations are not material.

   The Company regularly invests in equipment to support and improve its
   various manufacturing processes. While the Company considers environmental
   matters in capital expenditure decisions, and while some capital
   expenditures also act to improve environmental compliance, only a small
   portion of the Company's annual capital expenditures relate to equipment
   which has the sole purpose of meeting environmental compliance
   obligations. The Company anticipates that capital expenditures for
   equipment used to limit hazardous substances/pollutants during 1997 will
   approximate $1 million. The Company does not expect that these
   expenditures related to environmental matters will have a material effect
   on future operating results or cash flows.

                         Liquidity and Capital Resources

   During the first quarter, the Company recorded cash flows from operating
   activities of $11.3 million compared to $10.3 million in the same period
   in 1996.  Net income adjusted for depreciation contributed $57.0 million. 
   This was offset by an increase in the Motorcycles segment accounts
   receivable of $73.7 million compared to December 31, 1996.  The
   Motorcycles segment generally experiences increases in receivable balances
   during the first quarter over prior year-end balances due to the annual
   December shut-down.  The Motorcycles segment's receivable balances also
   increased as a result of motorcycle volume increases, in particular,
   volume increases in the last month of the quarter.  In addition,
   international receivables typically have longer terms.  International
   sales during the first quarter of 1997 were approximately 29% of total
   revenue compared to 26% during the fourth quarter of 1996.  Inventory
   decreased during the first quarter when compared to December 31, 1996 due
   to the reduction of inventory at the Company's wholly owned French and
   German distributors that had built up during the fourth quarter of 1996.

   Capital expenditures amounted to $24.6 million and $19.9 million during
   the first quarter of 1997 and 1996, respectively.  The Company is pursuing
   a long-term manufacturing strategy to increase its motorcycle production
   capacity with a goal of having the capacity to manufacture in excess of
   200,000 units per year by 2003.  The strategy includes expansion in and
   near the Company's existing facilities and construction of a new
   manufacturing facility in Kansas City, Missouri.

   The following are forward looking statements:  Due in part to this long-
   term manufacturing strategy, the Company anticipates 1997 capital
   expenditures will be in the range of $190-$210 million.  Although the
   Company does not know the exact range of capital it will spend, it
   estimates the capital required in 1998 and 1999 will be in the range of
   $160-$180 million and $120-$140 million per year, respectively.  The
   Company currently estimates it will have the capacity to produce at least
   130,000 motorcycles in 1997, more than 145,000 motorcycles in 1998 and
   more than 160,000 motorcycles in 1999.  The Company anticipates it will
   have the ability to fund all capital expenditures with internally
   generated funds and short-term financing. 

   The Company's ability to reach these production capacity levels will
   depend upon, among other factors, the Company's ability to (i) continue to
   realize efficiencies in the utilization of existing facilities through
   implementation of innovative manufacturing techniques and other means,
   (ii) implement additions and changes to existing facilities and (iii)
   construct the new manufacturing facility such that it will be operational
   in 1998.  However, there is no assurance that the Company will continue to
   find means to realize additional efficiencies.  In addition, the Company
   could experience delays in making additions and changes to existing
   facilities and/or constructing the new manufacturing facility as a result
   of risks normally associated with the construction and operation of new
   manufacturing facilities, including unanticipated problems in
   construction, delays in the delivery of machinery and equipment or
   difficulties in making such machinery and equipment operational, work
   stoppages, difficulties with suppliers, natural causes or other factors. 
   These risks, potential delays and uncertainties regarding the actual costs
   of the measures the Company intends to take to implement its strategy
   could also impact adversely the capital expenditure estimates referred to
   above.  Moreover, there is no assurance that the Company will have the
   ability to sell all of the motorcycles it has the capacity to produce.

   The Company (excluding Eaglemark Financial Services, Inc.) currently has
   nominal levels of long-term debt and has lines of credit of approximately
   $49 million, of which approximately $37 million remained available at
   March 30, 1997. 

   Eaglemark finances its business through a secured commercial paper
   program, a revolving credit facility, a commercial paper conduit facility
   and asset-backed securitizations.  Eaglemark issues short-term commercial
   paper secured by either wholesale or retail motorcycle finance receivables
   with maximum issuance available of $175 million of which approximately
   $145 million was outstanding at March 30, 1997.  Maturities of commercial
   paper issued range from 1 to 60 days.  Eaglemark has in place a $150
   million revolving credit facility, of which approximately $116 million was
   outstanding at March 30, 1997, to fund primarily United States and
   Canadian retail loan originations.  Borrowings under the facility are
   limited to 110% of the outstanding loan balance of eligible receivables. 
   The amount of net eligible receivables at March 30, 1997 was approximately
   $147 million.  Eaglemark also has a $75 million commercial paper conduit
   facility, of which approximately $75 million was outstanding at March 30,
   1997, secured by the outstanding loan balance of eligible retail
   motorcycle receivables.   The amount of net eligible receivables at March
   30, 1997 was approximately $79 million.  The Company expects that the
   future growth of Eaglemark will be financed from internally generated
   funds, additional capital contributions from the Company, bank lines of
   credit, and continuation of its commercial paper and securitization
   programs.

   The Company has continuing authorization from its Board of Directors to
   repurchase up to 2,350,000 shares of the Company's outstanding common
   stock.  

   On February 19, 1997, the Company's Board of Directors declared a cash
   dividend of $.06 per share payable March 27, 1997 to shareholders of
   record March 17.

   <PAGE>
                           Part II - OTHER INFORMATION

                              HARLEY-DAVIDSON, INC.
                                    FORM 10-Q
                                 March 30, 1997

   Item 1.  Legal Proceedings
   The Company is involved with government agencies in various environmental
   matters, including a matter involving soil and groundwater contamination
   at its York, Pennsylvania facility. See footnote 4 to the accompanying
   condensed consolidated financial statements.


   Item 6.  Exhibits and Reports on Form 8-K
             (a)  Exhibits                             
             27  Financial Data Schedule for March 30, 1997

             (b)  Reports on Form 8-K
             None

   <PAGE>
                           Part II - Other Information

                             HARLEY-DAVIDSON, INC. 
                                    Form 10-Q

                                 March 30, 1997




                                   Signatures

   Pursuant to the requirements of the Securities and Exchange Act of 1934,
   the registrant has duly caused this report to be signed on its behalf by
   the undersigned thereunto duly authorized. 

                                        HARLEY-DAVIDSON, INC.





    Date:   May 13, 1997                /s/  James L. Ziemer                 
                                        James L.  Ziemer
                                        Vice President and Chief Financial 
                                        Officer (Principal Financial Officer)



            May 13, 1997                /s/  James M. Brostowitz            
                                        James M. Brostowitz
                                        Vice President, Controller
                                        (Principal Accounting Officer) and
                                        Treasurer


   <PAGE>
                              Exhibit Index



   Exhibit No. Description

       27      Financial Data Schedule for March 30, 1997


<TABLE> <S> <C>

<ARTICLE>         5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF
AND FOR THE THREE MONTHS ENDED MARCH 30,1997 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>      1,000
       
<S>                           <C>
<PERIOD-TYPE>                      3-MOS
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