HARLEY DAVIDSON INC
10-K405, 1998-03-30
MOTORCYCLES, BICYCLES & PARTS
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                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                       
                                   FORM 10-K
                                       
[X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934 For the fiscal year ended: DECEMBER 31, 1997

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934 For the transition period from           to
                                                         ----------   ---------
Commission file number 1-9183
                       ------


                            HARLEY-DAVIDSON, INC.
            (Exact name of registrant as specified in its charter)
                                       

        WISCONSIN                                        39-1382325
 (State of organization)                    (I.R.S. Employer Identification No.)


       3700 WEST JUNEAU AVENUE,
         MILWAUKEE, WISCONSIN                               53208
(Address of principal executive offices)                 (Zip code)


Registrants telephone number: (414) 342-4680


Securities registered pursuant to Section 12(b) of the Act:

                                                          Name of each Exchange
     Title of each class                                  on which registered
- ---------------------------------                        -----------------------
COMMON STOCK, $.01 PAR VALUE PER SHARE                   NEW YORK STOCK EXCHANGE
PREFERRED STOCK PURCHASE RIGHTS                          NEW YORK STOCK EXCHANGE


Securities registered pursuant to Section 12(g) of the Act:      NONE

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months and (2) has been subject to such
requirements for the past 90 days.  Yes  X  No    .
                                       ----   ----

Indicate by check mark if disclosure of delinquent filers pursuant to Item 
405 of Regulation S-K is not contained herein, and will not be contained, to 
the best of the registrant's knowledge, in definitive proxy or information 
statements incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K. [X]

Aggregate market value of the voting stock held by nonaffiliates of the
registrant at March 20, 1998:
                                $4,950,831,304

Number of shares of the registrant's common stock outstanding at March 20,
1998:
                             151,939,760   shares.

Part III of this report incorporates information by reference from registrant's
Proxy Statement for the annual meeting of its shareholders to be held on May 2,
1998.

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<PAGE>


                                       
                                    PART I

NOTE REGARDING FORWARD-LOOKING STATEMENTS

Certain matters discussed in this Annual Report on Form 10-K are 
"forward-looking statements" intended to qualify for the safe harbors from 
liability established by the Private Securities Litigation Reform Act of 
1995.  These forward-looking statements can generally be identified as such 
because the context of the statement will include words such as the Company 
"believes," "anticipates," "expects," "estimates" or words of similar 
meaning.  Similarly, statements that describe the Company's future plans, 
objectives or goals are also forward-looking statements.  Such 
forward-looking statements are subject to certain risks and uncertainties 
which are described in close proximity to such statements and which could 
cause actual results to differ materially from those anticipated as of the 
date of this report.  Shareholders, potential investors and other readers are 
urged to consider these factors in evaluating the forward-looking statements 
and are cautioned not to place undue reliance on such forward-looking 
statements.  The forward-looking statements included herein are only made as 
of the date of this report and the Company undertakes no obligation to 
publicly update such forward-looking statements to reflect subsequent events 
or circumstances.

ITEM 1. BUSINESS SUMMARY

Harley-Davidson, Inc. was incorporated in 1981, at which time it purchased 
the Harley-Davidson motorcycle business from AMF Incorporated (currently 
doing business as Minstar) in a management buyout. In 1986, Harley-Davidson, 
Inc. became publicly held. Unless the context otherwise requires, all 
references to the "Company" include Harley-Davidson, Inc., all of its 
subsidiaries and all of its majority-owned affiliates.  The Company operates 
in two segments: Motorcycles and Related Products and Financial Services.  
The Company's reportable segments are strategic business units that offer 
different products and services.  They are managed separately based on the 
fundamental differences in their operations.

The Motorcycles and Related Products ("Motorcycles") segment consists 
primarily of the Company's wholly-owned subsidiary H-D Michigan, Inc., and 
its wholly-owned subsidiary, Harley-Davidson Motor Company (the "Motor 
Company").  In February 1998, the Company acquired substantially all of the 
common stock of Buell Motorcycle Company ("BMC"), a company in which it held 
a 49% interest since 1993, in a stock-for-stock transaction, accounted for as 
a purchase.  The Motor Company designs, manufactures and sells primarily 
heavyweight (engine displacement of 651+cc) touring and custom motorcycles 
and a broad range of related products which include motorcycle parts and 
accessories, riding apparel and collectibles.   BMC designs, manufactures and 
sells performance sport and sport-touring motorcycles powered by the Motor 
Company's 1200cc engines.  The Motor Company, which is the only major 
American motorcycle manufacturer, has held the largest share of the United 
States heavyweight (651+cc) motorcycle market since 1986.  The Motor Company 
ended 1997 with a domestic market share of approximately 49%.  
Internationally, the Motor Company ended 1997 with an approximate 6% share of 
the European heavyweight (651+cc) market and an approximate 17% share of the 
Asia/Pacific (Japan and Australia) heavyweight (651+cc) market.  Buell 
Distribution Corporation, a wholly-owned subsidiary of the Company, and the 
exclusive distributor for BMC, sold 4,415, 2,762 and 1,407 units in 1997, 
1996 and 1995, respectively.

The Financial Services segment consists of the Company's majority-owned 
subsidiary, Eaglemark Financial Services, Inc. and its subsidiaries 
("Eaglemark").  Eaglemark provides motorcycle floor planning and parts and 
accessories financing to the Company's participating North American dealers. 
Eaglemark also offers retail financing opportunities to the Company's 
domestic and Canadian motorcycle customers.  Eaglemark provides property and 
casualty insurance for motorcycles as well as extended service contracts.  A 
smaller portion of its customers are in other leisure products businesses.  
In addition, Eaglemark entered into a joint venture agreement with 
Transamerica Distribution Finance Corporation, in January 1998, to provide 
wholesale financing to dealers supported by the Company's European 
subsidiaries.

                                       2


<PAGE>


In January 1996, the Company announced its strategic decision to dispose of 
its Transportation Vehicles segment in order to concentrate on its core 
motorcycle business.  During 1996, the Company completed the sale of the 
Transportation Vehicles segment for an aggregate sales price of approximately 
$105 million. The results of the Transportation Vehicles segment have been 
reported separately as discontinued operations.  See Note 3 to the 1997 
consolidated financial statements for further information.

Revenue, operating income (loss) and identifiable assets attributable to each 
of the Company's segments are as follows (in thousands):

<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------
                                                Motorcycles
                                                and Related  Transportation   Financial
                                                 Products     Vehicles(1)     Services(2)    Corporate
                                                -----------  --------------   -----------    ---------
<S>                                             <C>          <C>              <C>            <C>
   1997
   ----
Revenue                                          $1,762,569     $  n/a          $   n/a       $   n/a
Operating income (loss)                             265,486        n/a             12,355       (7,838)
Identifiable assets as of December 31               856,779        n/a            598,514      143,608

   1996
   ----
Revenue                                          $1,531,227     $  n/a          $   n/a       $   n/a
Operating income (loss)                             228,093        n/a              7,801       (7,448)
Identifiable assets as of December 31               770,271        n/a            387,666      142,048

   1995
   ----
Revenue                                          $1,350,466     $  n/a          $   n/a       $   n/a
Operating income (loss)                             184,475        n/a              3,620       (7,299)
Identifiable assets as of December 31               595,118      111,556          269,461       24,535
- -----------------------------------------------------------------------------------------------------------
</TABLE>

(1) The Transportation Vehicles segment was reported as discontinued 
operations commencing in 1995.  See Note 3 to the 1997 consolidated financial 
statements for further information.

(2) The Financial Services segment's results of operations are included in 
operating income.  See Note 4 to the 1997 consolidated financial statements 
for further information.

                                       3



<PAGE>

Worldwide quarterly revenue and operating income (loss) (in thousands), by 
segment, and motorcycle shipment information (excluding Buell), are as 
follows:

<TABLE>
<CAPTION>


                                                    First         Second         Third         Fourth         Total
                                                   Quarter       Quarter        Quarter        Quarter        Year
                                                 ----------     ----------     ----------     ----------   ------------
<S>                                               <C>            <C>            <C>            <C>          <C>
1997
Revenue by segment:
    Motorcycles and Related Products              $427,095       $444,085       $444,222       $447,167     $1,762,569
    Financial Services                               n/a            n/a            n/a            n/a           n/a
                                                 ----------     ----------     ----------     ----------   ------------
                                                  $427,095       $444,085       $444,222       $447,167     $1,762,569

Operating income (loss) by segment:
    Motorcycles and Related Products              $ 63,016       $ 72,465       $ 62,750       $ 67,255     $  265,486
    Financial Services                               2,219          3,346          3,002          3,788         12,355
    Corporate                                       (2,587)        (2,021)        (1,497)        (1,733)        (7,838)
                                                 ----------     ----------     ----------     ----------   ------------
                                                  $ 62,648       $ 73,790       $ 64,255       $ 69,310     $  270,003
Units:
    Harley-Davidson-Registered Trademark-
      Motorcycles                                   32,860         33,965         31,503         33,957        132,285
- ------------------------------------------------------------------------------------------------------------------------

                                                    First         Second         Third         Fourth         Total
                                                   Quarter       Quarter        Quarter        Quarter        Year
                                                 ----------     ----------     ----------     ----------   ------------
1996
Revenue by segment:
    Motorcycles and Related Products              $371,051       $392,804       $385,843       $381,529     $1,531,227
    Financial Services                               n/a            n/a            n/a            n/a           n/a
                                                 ----------     ----------     ----------     ----------   ------------
                                                  $371,051       $392,804       $385,843       $381,529     $1,531,227

Operating income (loss) by segment:
    Motorcycles and Related Products              $ 54,771       $ 63,144       $ 50,853       $ 59,325     $  228,093
    Financial Services                               1,732          1,990          1,277          2,802          7,801
    Corporate                                       (2,477)        (2,025)        (1,675)        (1,271)        (7,448)
                                                 ----------     ----------     ----------     ----------   ------------
                                                  $ 54,026       $ 63,109       $ 50,455       $ 60,856     $  228,446
Units:
    Harley-Davidson Motorcycles                     30,071         30,852         28,013         29,835        118,771
- -----------------------------------------------------------------------------------------------------------------------

1995
Revenue by segment:
    Motorcycles and Related Products              $294,886       $355,631       $327,096       $372,853     $1,350,466
    Financial Services                               n/a            n/a            n/a            n/a           n/a
                                                 ----------     ----------     ----------     ----------   ------------
                                                  $294,886       $355,631       $327,096       $372,853     $1,350,466

Operating income (loss) by segment:
    Motorcycles and Related Products              $ 40,473       $ 53,732       $ 38,421       $ 51,849     $  184,475
    Financial Services                                 651          1,001            771          1,197          3,620
    Corporate                                       (1,867)        (1,330)        (2,210)        (1,892)        (7,299)
                                                 ----------     ----------     ----------     ----------   ------------
                                                  $ 39,257       $ 53,403       $ 36,982       $ 51,154     $  180,796
Units:
    Harley-Davidson Motorcycles                     23,651         28,167         25,012         28,274        105,104
- -----------------------------------------------------------------------------------------------------------------------

</TABLE>

                                                 4

<PAGE>

MOTORCYCLES AND RELATED PRODUCTS

The primary business of the Motorcycles segment is to design, produce and 
sell premium heavyweight motorcycles.  The Motor Company's motorcycle 
products emphasize traditional styling, design simplicity, durability, ease 
of service and evolutionary change.  Studies by the Company indicate that the 
typical U.S. Harley-Davidson-Registered Trademark- motorcycle owner is a male 
in his mid-forties, with a household income of approximately $68,000, who 
purchases a motorcycle for recreational purposes rather than to provide 
transportation and who is an experienced motorcycle rider. Over two-thirds of 
the Motor Company's sales are to buyers with at least one year of higher 
education beyond high school, and 34% of the buyers have college degrees.  
Approximately 9% of the Motor Company's U.S. retail sales are to female 
buyers.

The heavyweight class of motorcycles is comprised of four types:  standard, 
which emphasizes simplicity and cost; performance, which emphasizes handling 
and acceleration; touring, which emphasizes comfort and amenities for 
long-distance travel; and custom, which emphasizes styling and individual 
owner customization.  The Motor Company presently manufactures and sells 20 
models of touring and custom heavyweight motorcycles, with suggested domestic 
retail prices ranging from approximately $5,200 to $19,300. The touring 
segment of the heavyweight market was pioneered by the Company and includes 
motorcycles equipped for long-distance touring with fairings, windshields, 
saddlebags and Tour Paks-Registered Trademark-.  The custom segment of the 
market includes motorcycles featuring the distinctive styling associated with 
classic Harley-Davidson motorcycles.  These motorcycles are highly customized 
through the use of trim and accessories.  The Motor Company's motorcycles are 
based on variations of four basic chassis designs and are powered by one of 
three air cooled, twin cylinder engines of "V" configuration which have 
displacements of 883cc, 1200cc and 1340cc.  The Motor Company manufactures 
its own engines and frames.

Although there are some accessory differences between the Motor Company's 
top-of-the line touring motorcycles and those of its competitors, suggested 
retail prices are generally comparable.  The prices for the high-end of the 
Motor Company's custom product line range from being competitive to 50% more 
than its competitors' custom motorcycles.  The custom portion of the product 
line represents the Motor Company's highest unit volumes and continues to 
command a premium price because of its features, styling and high resale 
value.  The Motor Company's smallest displacement custom motorcycle (the 
883cc Sportster-Registered Trademark-) is directly price competitive with 
comparable motorcycles available in the market.  The Motor Company's surveys 
of retail purchasers indicate that, historically, over three-quarters of the 
purchasers of its Sportster model have come from competitive-brand 
motorcycles, are people completely new to the sport of motorcycling or have 
not participated in the sport for at least five years.  Since 1988, the Motor 
Company's research has consistently shown a repurchase intent in excess of 
92% on the part of purchasers of Harley-Davidson motorcycles, and the Motor 
Company expects to see sales of its 883cc Sportster model partially 
translated into sales of its higher-priced products in the normal two to 
three year ownership cycle.  The Motor Company's worldwide motorcycle sales 
generated 78.5%, 78.3% and 76.9% of revenues in the Motorcycles segment 
during 1997, 1996 and 1995, respectively.

The major product categories for the Parts and Accessories (P&A) business are 
replacement parts (Genuine Motor Parts-TM-) and mechanical accessories 
(Genuine Motor Accessories-TM-).  Worldwide net P&A sales comprised 13.7%, 
13.7% and 14.2% of net sales in the Motorcycles segment in 1997, 1996 and 
1995, respectively.  Worldwide P&A net sales have grown 49.3% over the last 
three years (since 1994).

                                  5

<PAGE>

Worldwide net sales of the General Merchandise business, which includes 
MotorClothes-Registered Trademark- apparel and collectibles, comprised 5.4%, 
5.9% and 7.4% of net sales in the Motorcycles segment in 1997, 1996 and 1995, 
respectively.

The Motor Company also provides a variety of services to its dealers and 
retail customers including service training schools, customized software 
packages for dealers, delivery of its motorcycles, membership in an owners 
club and a Fly and Ride-TM- program through which a member can rent a 
motorcycle through a dealer at a vacation destination.

LICENSING.  In recent years, the Company has endeavored to create an 
awareness of the Harley-Davidson brand among the non-riding public and 
provide a wide range of product for enthusiasts by licensing the name 
"Harley-Davidson" and numerous related trademarks owned by the Company.  The 
Company currently has licensed the production and sale of a broad range of 
consumer items, including t-shirts, jewelry, small leather goods, toys and 
numerous other products.  In 1993, the licensed Harley-Davidson Cafe opened 
in Manhattan, New York.  In 1995, the Company entered into an agreement to 
license three additional restaurants with the New York Cafe's owners.  Under 
this agreement, a new Cafe in Las Vegas, Nevada was opened in September 1997. 
Although the majority of licensing activity occurs in the U.S., the Company 
continues to expand into international markets.

The Company's licensing activity provides it with a valuable source of 
advertising and goodwill.  Licensing also has proven to be an effective means 
for enhancing the Company's image with consumers and provides an important 
tool for policing the unauthorized use of the Company's trademarks, thereby 
protecting the Harley-Davidson brand and its use.  Royalty revenues from 
licensing, included in motorcycle revenue, were approximately $24 million, 
$19 million and $24 million during 1997, 1996 and 1995, respectively.  While 
royalty revenues from licensing activities are relatively small, the 
profitability of this business is relatively high.

MARKETING AND DISTRIBUTION.  The Company's basic channel of United States 
distribution for its  motorcycles and related products consists of 
approximately 600 independently owned full-service dealerships to whom the 
Company sells direct.  With respect to sales of new motorcycles, 
approximately 77% of the U.S. dealerships sell the Company's motorcycles 
exclusively.  All dealerships carry the Company's genuine replacement parts 
and aftermarket accessories and perform servicing of the Company's motorcycle 
products.

The Company's marketing efforts are divided among dealer promotions, customer 
events, magazine and direct mail advertising, public relations, and 
cooperative programs with Harley-Davidson dealers.  The Company also sponsors 
racing activities and special promotional events and participates in all 
major motorcycle consumer shows and rallies.  In an effort to encourage 
Harley-Davidson owners to become more actively involved in the sport of 
motorcycling, the Motor Company formed a riders club in 1983.  The Harley 
Owners Group-Registered Trademark-, or "HOG-Registered Trademark-", currently 
has approximately 380,000 members worldwide and is the industry's largest 
company-sponsored motorcycle enthusiast organization.  The Motor Company's 
expenditures on domestic marketing, selling and advertising were 
approximately $85.2 million, $75.4 million and $71.5 million during 1997, 
1996 and 1995, respectively.

RETAIL CUSTOMER AND DEALER FINANCING.  The Company believes Eaglemark and 
other financial services companies provide adequate retail and wholesale 
financing to the Motor Company's domestic and Canadian dealers and customers. 
In addition, to encourage its dealers to carry sufficient parts and 
accessories inventories and to counteract the seasonality of the parts and 
accessories business, the Motor Company from time to time offers its domestic 
dealers quarterly special discounts and/or 120

                                    6



<PAGE>

day delayed payment terms through Eaglemark.  Eaglemark also began to provide 
wholesale financing to dealers supported by the Company's European 
subsidiaries through a joint venture agreement with Transamerica Distribution 
Finance Corporation.  Previously the Company offered extended winter terms to 
certain European customers.

INTERNATIONAL SALES.  International sales were approximately $458 million, 
$421 million and $401 million, accounting for approximately 26%, 27% and 30% 
of net sales of the Motorcycles segment, during 1997, 1996 and 1995, 
respectively. The international heavyweight (651+cc) market is growing and is 
significantly larger than the U.S. heavyweight market.  The Motor Company 
ended 1997 with an approximate 6% share of the European heavyweight (651+cc) 
market and an approximate 17% share of the Asia/Pacific (Japan and Australia) 
heavyweight (651+cc) market.  See Note 13 to the consolidated financial 
statements for additional information regarding foreign operations.

In total, the Motor Company is represented internationally by 577 independent 
dealers in 55 countries.  Japan, Germany, and Canada, in that order, 
represent the Company's largest export markets and account for approximately 
51% of export sales.

In the European Region (Europe/Middle East/Africa), there are currently 305 
independent dealers serving 30 country markets.  This network of dealers is 
served by nine independent distributors and four wholly-owned subsidiaries in 
France, Germany, The Netherlands and the United Kingdom.  The Company has 
continued to build infrastructure in Europe, following the establishment of 
its United Kingdom based European Headquarters in 1995.  New information 
systems, linking all the European subsidiary markets, were successfully 
installed and began operating in early 1997.  The European management team is 
continuing to build and develop distributor, dealer and customer 
relationships. The Company's focus is to expand and improve the distribution 
network, tailor product development to market needs and attract new customers 
through coordinated Europe-wide and local marketing programs.

In the Asia/Pacific Region, there are currently 179 independent dealers 
serving 8 country markets.  During 1996, the Company began to implement a 
strategic plan for the Asia/Pacific Region, which outlined growth objectives 
and strategies for achieving them.  While the economic crisis in Southeast 
Asia has currently curtailed the Company's plans to open new markets in 
Southeast Asia, short-term growth will continue to come from existing markets 
in Japan and Australia.  Long-term growth opportunities are expected to come 
from existing markets in Japan, Australia and Southeast Asia and new markets 
in the region.

The Americas markets include Canada and a separate Latin American 
distribution network.  The Latin American market consists of 16 country 
markets managed from Milwaukee.  The Latin American market has a diverse 
dealer network including 17 full line dealers, as well as 7 resort and mall 
stores focusing on selling General Merchandise.  During 1997, the Company's 
distribution network was expanded in Mexico and Argentina.  In the future, 
the focus will be on improving distribution and volumes within the two 
largest Latin American markets, Mexico and Brazil.  The emphasis will be to 
expand further advertising and promotion, and investigation of regional 
sourcing of General Merchandise to extend the customer reach of our branded 
products in the region.  In Canada, there are currently 76 full-line 
dealerships served by a single independent distributor.

COMPETITION.  The U.S. and international heavyweight (651+cc) motorcycle 
markets are highly competitive.  The Company's major competitors generally 
have financial and marketing resources which are substantially greater than 
those of the Company.  The Company's principal competitors 

                                 7

<PAGE>

have larger overall sales volumes and are more diversified than the Company.  
The Company believes the heavyweight motorcycle market is the most profitable 
segment of the U.S. motorcycle market.   During 1997, the heavyweight segment 
represented approximately 54% of the total U.S. motorcycle market (on- and 
off-highway motorcycles and scooters) in terms of new units registered.

Domestically, the Motor Company competes in the touring and custom segments 
of the heavyweight motorcycle market, which together accounted for 80%, 80% 
and 78% of total heavyweight retail unit sales in the U.S. during 1997, 1996 
and 1995, respectively.  The custom and touring motorcycles are generally the 
most expensive and most profitable vehicles in the market.

For the last 10 years, the Motor Company has led the industry in domestic 
(United States) sales of heavyweight motorcycles.  The Motor Company's share 
of the heavyweight market was 49.1% in 1997; up from 48.2% in 1996.  This is 
significantly greater than the Company's largest competitor domestically, 
which had an 18.5% market share at the end of 1997.

                  Market share of U.S. Heavyweight Motorcycles*
                        (Engine Displacement of 651+cc)

<TABLE>
<CAPTION>

- -------------------------------------------------------------------------------------------------------

                                                                 Year Ended December 31,
                                                   ----------------------------------------------------
                                                    1997         1996        1995      1994       1993
                                                   ------       ------      ------    ------     ------
<S>                                                <C>          <C>         <C>       <C>        <C>
New U.S. Registrations (thousands of units):
  Total new registrations                          190.2        165.7       151.2     140.8      123.8
  Harley-Davidson new registrations                 93.5         79.9        72.1      65.2       59.3
  Percentage Market Share:
     Harley-Davidson                                49.1%        48.2%       47.7%     46.3%      47.9%
     Buell                                           1.0          1.0         0.5       0.1        0.0
     Honda                                          18.5         18.8        20.2      22.5       20.1
     Suzuki                                         10.1          8.7         9.6      10.6       12.1
     Kawasaki                                       10.4         12.2        10.6       9.8        9.7
     Yamaha                                          5.4          5.9         5.8       5.6        5.8
     Other                                           5.5          5.2         5.6       5.1        4.4
                                                   ------       ------      ------    ------     ------
Total                                              100.0%       100.0%      100.0%    100.0%     100.0%
                                                   ------       ------      ------    ------     ------
                                                   ------       ------      ------    ------     ------

- -------------------------------------------------------------------------------------------------------
</TABLE>

     *    Information in this report regarding motorcycle registrations
          and market shares has been derived from data published by R.L. 
          Polk & Co. for the years 1993-1996.  Data for 1997 was obtained 
          from data published by the Motorcycle Industry Council.

                                           8

<PAGE>

On a worldwide basis, the Motor Company measures its market share using the 
heavyweight classification.  Although definitive market share information 
does not exist for many of the smaller foreign markets, the Motor Company 
estimates its worldwide competitive position, using data reasonably available 
to the Motor Company, to be as follows:

<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------
           Worldwide Heavyweight Motorcycle Registration Data
                  (Engine Displacement of 651+cc)

                                                              (Units in Thousands)
                                                        1997          1996          1995
                                                       -------       -------      --------
<S>                                                     <C>           <C>          <C>
North America(1):
     Total registrations                                205.4         178.5        163.1
     Harley-Davidson registrations                       99.3          85.1         77.0
     Harley-Davidson market share percentage             48.3%         47.6%        47.2%

Europe(2):
     Total registrations                                250.3         224.7        207.2
     Harley-Davidson registrations                       15.3          15.3         15.4
     Harley-Davidson market share percentage              6.1%          6.9%         7.4%

Japan/Australia(3):
     Total registrations                                 58.9          37.4         39.4
     Harley-Davidson registrations                        9.7           8.2          7.9
     Harley-Davidson market share percentage             16.5%         21.9%        20.1%

Total
     Total registrations                                514.6         440.6        409.7
     Harley-Davidson registrations                      124.3         108.6        100.3
     Harley-Davidson market share percentage             24.1%         24.7%        24.5%


(1)  Includes the United States and Canada
(2)  Includes Austria, Belgium, France, Germany, Italy, The Netherlands, Spain,
     Switzerland and United Kingdom. (Data provided by Giral S.A.)
(3)  Data provided by JAMA and ABS.
- -------------------------------------------------------------------------------------------
</TABLE>

Competition in the heavyweight motorcycle market is based upon a number of 
factors, including price, quality, reliability, styling, product features, 
customer preference and warranties.  The Motor Company emphasizes quality, 
reliability and styling in its products and offers warranties for its 
motorcycles.  The Motor Company regards its support of a motorcycling 
lifestyle in the form of events, rides, rallies and HOG as a competitive 
advantage.  In general, resale prices for used Harley-Davidson motorcycles, 
as a percentage of prices when new, are significantly higher than resale 
prices for used motorcycles of the Company's competitors.

Domestic heavyweight registrations increased 15% and 10% during 1997 and 
1996, respectively.  The Company believes its ability to maintain its current 
market share will depend primarily on its ability to increase its annual 
production capacity as discussed below.

MOTORCYCLE MANUFACTURING.  In an effort to further control costs and maintain 
quality, the Motor Company has incorporated manufacturing techniques to 
continuously improve its operations.  These techniques, which include 
employee involvement, just-in-time inventory principles, partnering 
agreements with the local unions, high performance work organizations and 
statistical process control, have significantly improved quality, 
productivity and asset utilization.

                                    9


<PAGE>

The Motor Company's use of just-in-time inventory principles allows it to 
minimize its inventories of raw materials and work in process, as well as 
scrap and rework costs.  This system also allows quicker reaction to 
engineering design changes, quality improvements and market demands.  The 
Motor Company has trained the majority of its manufacturing employees in 
problem solving and statistical methods.

For the past two years, the Motor Company has been implementing a 
comprehensive motorcycle manufacturing strategy designed to, among other 
things, significantly increase its motorcycle production capacity.  "Plan 
2003" calls for the enhancement of the Motor Company's ability to increase 
capacity, increase flexibility to adjust to changes in the market place, 
improve product quality and reduce costs. The strategy calls for the 
achievement of the increased capacity at the existing facilities combined 
with some new additions. The transition into a new engine plant in Milwaukee 
and the construction of a new assembly plant in Kansas City, Missouri were 
both completed in 1997.  The Motor Company believes the worldwide heavyweight 
(651+cc) market will continue to grow and plans to continue to increase its 
motorcycle production capacity to be able to sustain its annual double-digit 
unit growth. For 1998, the Motor Company's production target is 147,000 
units, subject to the risks and uncertainties discussed with respect to this 
topic under Item 7 below.

In 1997, the Motor Company and Dr. Ing. h.c. Porsche AG of Stuttgart, Germany 
formed a joint venture to source and assemble powertrain components for use 
in potential new motorcycle products.  The joint venture plans to operate out 
of one of the Motor Company's U.S. manufacturing facilities.

RAW MATERIAL AND PURCHASED COMPONENTS.  The Motor Company is proceeding 
aggressively to establish with its suppliers long-term mutually beneficial 
relationships.  Through these relationships the Motor Company is gaining 
access to technical and commercial resources for application directly to 
product design, development and manufacturing initiatives.  This strategy is 
resulting in improved product technical integrity, application of new 
features and innovations, reduced lead times for product development, and 
smoother/faster manufacturing ramp-up of new vehicle introductions.

The Motor Company purchases all of its raw material, principally steel and 
aluminum castings, forgings, sheets and bars, and certain motorcycle 
components, including carburetors, batteries, tires, seats, electrical 
components and instruments.  The Motor Company anticipates no significant 
difficulties in obtaining raw materials or components for which it relies 
upon a limited source of supply.

RESEARCH AND DEVELOPMENT.  The Motor Company believes research and 
development are significant factors in the Motor Company's ability to lead 
the market definition of touring and custom motorcycling.  As a result, the 
Motor Company completed construction of a new 213,000 square foot Product 
Development Center (PDC) in 1996.  The PDC brings together employees from 
styling, purchasing and manufacturing with regulatory professionals and 
supplier representatives to create a concurrent product and process 
development methodology.  The Motor Company incurred research and development 
expenses of approximately $53.3 million, $37.7 million and $27.2 million 
during 1997, 1996 and 1995, respectively.

PATENTS AND TRADEMARKS.  The Company owns certain patents which relate to its 
motorcycles and related products and processes for their production.  The 
Company has increased its efforts to patent its technology and to enforce 
those patents.  The Company sees such actions as important as it moves 
forward with new technologies.  The Company's goal is to make all of its 
intellectual property assets work together to achieve the greatest effect.

                                 10

<PAGE>

Trademarks are important to the Company's motorcycle business and licensing 
activities.  The Company has a vigorous global program of trademark 
registration and enforcement to strengthen the value of the trademarks 
associated with its products, prevent the unauthorized use of those 
trademarks and enhance its image and customer goodwill.  The Company believes 
the "Harley-Davidson-Registered Trademark-" trademark is highly recognizable 
by the general public and a very valuable asset.  The Bar and Shield Design 
trademark is also highly recognizable by the general public.  Additionally, 
the Company uses numerous trademarks, trade names and logos, which are 
registered both in the United States and abroad.  The "Harley-Davidson" 
trademark has been used since 1903 and the Bar and Shield trademark since 
1907.

SEASONALITY.  The Company, in general, has not experienced significant 
seasonal fluctuations in motorcycle production.  This has primarily been the 
result of a strong demand for the Motor Company's motorcycles and related 
products, as well as the availability of floor plan financing arrangements 
for its North American independent dealers.  Floor plan financing allows 
dealers to build their inventory levels in anticipation of the spring and 
summer selling seasons. Beginning in 1998, floorplanning for dealers 
supported by the Company's European subsidiaries became available.

REGULATION.  Both federal and state authorities have various environmental 
control requirements relating to air, water and noise pollution which affect 
the business and operations of the Company.  The Company endeavors to ensure 
that its facilities and products comply with all applicable environmental 
regulations and standards.

European Union Certification procedures ensure that the Company's motorcycles 
comply with the lower European Union noise standards (80dba).  At the 
beginning of the next decade there may be a further reduction of European 
Union noise standards.  Accordingly, the Company expects that it will 
continue to incur some level of research and development costs related to 
this matter over the next several years.

The Company's motorcycles are subject to certification by the U.S. 
Environmental Protection Agency (EPA) for compliance with applicable 
emissions and noise standards and by the State of California Air Resources 
Board (ARB) with respect to the ARB's more stringent emissions standards.  
The Company's motorcycles are subjected to the additional ARB tailpipe and 
evaporative emissions standards that require the Company to build unique 
vehicles for sale exclusively in California.  The Company's motorcycle 
products have been certified to comply fully with all such applicable 
standards.  The Company anticipates there will be further reductions in the 
ARB's, and potentially in the EPA's, motorcycle emissions standards in the 
coming years.  Accordingly, the Company expects to incur some level of 
research and development costs related to this matter over the next several 
years.

The Company, as a manufacturer of motorcycle products, is subject to the 
National Traffic and Motor Vehicle Safety Act (Safety Act), which is 
administered by the National Highway Traffic Safety Administration (NHTSA). 
The Company has acknowledged to NHTSA that its motorcycle products comply 
fully with all applicable federal motor vehicle safety standards and related 
regulations.

In accordance with NHTSA policies, the Motor Company has from time to time 
initiated certain voluntary recalls.  During the last three years, the Motor 
Company has initiated 5 voluntary recalls at a total cost of approximately 
$3.7 million.  The Company fully reserves for all estimated costs associated 
with recalls in the period that they are announced.

                                   11

<PAGE>

Federal, state, and local authorities have adopted various control standards 
relating to air, water, and noise pollution which affect the business and 
operations of the Motorcycles segment.  Management does not anticipate that 
any of these standards will have a materially adverse impact on its capital 
expenditures, earnings, or competitive position.

EMPLOYEES.  As of December 31, 1997, the Motorcycles segment had 
approximately 5,700 employees.  Production workers at the motorcycle 
manufacturing facilities in Wauwatosa, Menomonee Falls, and Tomahawk, 
Wisconsin and Kansas City, Missouri are represented principally by the United 
Paperworkers International Union (UPIU) of the AFL-CIO, as well as the 
International Association of Machinist and Aerospace Workers (IAM).  
Production workers at the motorcycle manufacturing facility in York, 
Pennsylvania, are represented principally by the IAM.  The collective 
bargaining agreement with the Wisconsin-UPIU and IAM will expire on March 31, 
2001, the collective bargaining agreement with the Kansas City-UPIU and IAM 
will expire on December 31, 2003 and the collective bargaining agreement with 
the Pennsylvania-IAM will expire on February 2, 2002.

FINANCIAL SERVICES

Eaglemark provides financial services programs to leisure product 
manufacturers, their dealers and customers in the United States and Canada. 
The Company acquired a 49% interest in Eaglemark in 1993 and acquired 
substantially all of the remaining shares in 1995.  Eaglemark commenced doing 
business in 1993 with the purchase of the Harley-Davidson wholesale financing 
portfolio from ITT Commercial Finance Corporation.  In January 1998, 
Eaglemark entered the European market through a joint venture agreement with 
Transamerica Distribution Finance Corporation, to provide wholesale financing 
to dealers supported by the Company's European subsidiaries.

HARLEY-DAVIDSON.  Eaglemark's provides both wholesale and retail financial 
services to Harley-Davidson dealers and customers and operates under the 
trade names Harley-Davidson Credit and Harley-Davidson Insurance.  Wholesale 
financial services include floorplan and open account financing of 
motorcycles, trade acceptance financing of motorcycle parts and accessories, 
computer loans, showroom remodeling loans and the brokerage of a range of 
commercial insurance products, including property and casualty, general 
liability and special events insurance policies.  Eaglemark's wholesale 
financial services are offered to all Harley-Davidson dealers in the United 
States and Canada and during 1997 were utilized one or more times by 
approximately 95% of such dealers. Eaglemark's wholesale finance operations 
are located in Plano, Texas.

Retail financial services include installment lending for new and used 
Harley-Davidson motorcycles, the Harley-Davidson Chrome-Registered 
Trademark-VISA-Registered Trademark- Card, the brokerage of a range of 
motorcycle insurance products, including liability, casualty, and credit life 
and disability insurance policies, and extended service agreements.  
Eaglemark acts only as an insurance agent and does not assume any 
underwriting risk with regard to the various insurance policies and extended 
service agreements that it sells.  Eaglemark's retail financial services are 
available through virtually all Harley-Davidson dealers in the United States 
and Canada. Eaglemark's retail finance operations are located in Carson City, 
Nevada.

OTHER MANUFACTURERS.  Eaglemark also provides wholesale and retail financial 
services through manufacturer participation programs to certain aircraft, 
marine and recreational vehicle dealers and customers.  These programs are 
similar to the Harley-Davidson program described above.

FUNDING.  Eaglemark's growth has been funded through a combination of capital 
contributions from the Company, unsecured commercial paper borrowings, 
revolving credit facilities borrowings, senior

                              12



<PAGE>

subordinated notes borrowing and the securitization of its retail installment 
loans.  Future growth is expected to be financed by using similar sources as 
well as internally generated funds.

COMPETITION.  Eaglemark believes that its ability to offer a package of 
wholesale and retail financial services utilizing the name of the 
manufacturer provides a significant competitive advantage over its 
competitors.  Its competitors compete for business based largely on price 
and, to a lesser extent, service.  Eaglemark competes based on convenience, 
service and, to a lesser extent, price.

The only significant national retail financing competitor for Harley-Davidson 
motorcycle installment loans is Greentree Financial.  During 1997, Eaglemark 
financed 19% of new Harley-Davidson motorcycles retailed in the U.S., up from 
17% in 1996.  In contrast, competition to provide retail financial services 
to aircraft, recreational vehicle and watercraft dealers is substantial, with 
many competitors being much larger than Eaglemark.  These competitors include 
The CIT Group, Nations Credit, BankOne and Key Bank USA. Credit unions, 
banks, other financial institutions and insurance agencies also compete for 
retail financial services business in their local markets.

Eaglemark faces little national competition for the Harley-Davidson wholesale 
finance business.  Competitors are primarily banks and other financial 
institutions who provide wholesale financing to Harley-Davidson dealers in 
their local markets.  In contrast, competition to provide wholesale financial 
services to aircraft, recreational vehicle and watercraft dealers is 
substantial, with many competitors being much larger than Eaglemark.  These 
competitors include Deutsche Financial, Nations Credit, Bombardier and 
Transamerica.  They typically offer manufacturer sponsored programs similar 
to Eaglemark's programs.

PATENTS AND TRADEMARKS.  Eaglemark has registered trademarks for the name 
"Eaglemark" and the Eaglemark logo.  All the other trademarks or trade names 
used by Eaglemark, such as Harley-Davidson Credit, are licensed from the 
manufacturer.

SEASONALITY.  The leisure products for which Eaglemark currently provides 
financial services are primarily used only during the warmer months of the 
year in the northern United States and Canada, generally March through 
August.  As a result, the business experiences significant seasonal 
variations.  From September until mid-March dealer inventories build and turn 
more slowly, increasing wholesale financing volume substantially.  During 
this same time there is a corresponding decrease in the retail financing 
volume.  Customers typically do not buy motorcycles, watercraft and 
recreational vehicles until they can use them.  From about mid-March through 
August retail financing volume increases and wholesale financing volume 
decreases.

EMPLOYEES.  As of December 31, 1997, the Financial Services segment had 
approximately 360 employees.  None of Eaglemark's personnel are represented 
by labor unions. 

                                      13


<PAGE>


ITEM 2. PROPERTIES 
The following is a summary of the principal properties of the Company as of 
March 20, 1998.

MOTORCYCLES AND RELATED PRODUCTS SEGMENT

<TABLE>
<CAPTION>

Type of Facility                          Location                Square Feet            Status
- ----------------                          --------                -----------            ------
<S>                                       <C>                     <C>                    <C>
Office and Warehouse                      Milwaukee, WI               512,100             Owned
Product Development Center                Wauwatosa, WI               213,000             Owned
Manufacturing                             Wauwatosa, WI               443,000             Owned
Manufacturing                             Menomonee Falls, WI         448,000             Owned
Manufacturing                             Tomahawk, WI                112,250             Owned
Manufacturing                             York, PA                  1,033,060             Owned
Manufacturing                             Kansas City, MO             330,000             Owned
Manufacturing                             East Troy, WI                40,000             Lease expiring
                                                                                           1999
Distribution Center                       York, PA                     84,000             Lease expiring
                                                                                           2004
Distribution Center                       Franklin, WI                250,000             Owned
Motorcycle Testing                        Talladega, AL                23,500             Leases expiring
                                                                                           1998-1999
Office                                    Kansas City, MO              23,600             Lease expiring
                                                                                           1998
Office                                    Mukwanago, WI                 4,800             Lease expiring
                                                                                           1998
Office                                    Ann Arbor, MI                 2,300             Lease expiring
                                                                                           1999
Office and Warehouse                      East Troy, WI                 8,044             Leases expiring
                                                                                           1998
Office and Service Area                   Morfelden-Walldorf,          25,840             Lease expiring
                                           Germany                                         2001
Office                                    Tokyo, Japan                 13,048             Lease expiring
                                                                                           1999
Warehouse                                 Yokohama, Japan              10,652             Lease expiring
                                                                                           1999
Office                                    Brackley, England             2,845             Lease expiring
                                                                                           2005
Warehouse                                 Brackley, England             1,122             Lease expiring
                                                                                           2005
Office                                    Windsor, England             10,147             Lease expiring
                                                                                           2006
Office                                    Liederdorp, The Netherlands   8,400             Lease expiring
                                                                                           2001
Office                                    Paris, France                 5,650             Lease expiring
                                                                                           2005
</TABLE>

The Motor Company has five facilities that perform manufacturing operations: 
Wauwatosa and Menomonee Falls, Wisconsin, suburbs of Milwaukee (motorcycle 
powertrain production); Tomahawk, Wisconsin (fiberglass parts production and 
painting); York, Pennsylvania (motorcycle parts fabrication, painting and 
assembly).  The construction of a new 330,000 square foot 

                                      14


<PAGE>


manufacturing facility in Kansas City, Missouri was completed in 1997 and is 
expected to be producing all Sportster motorcycles by the end of the second 
quarter of 1998. In addition, as a result of the February acquisition of the 
remaining interest in BMC, the Company has a manufacturing facility in East 
Troy, Wisconsin dedicated to the production of Buell-Registered Trademark- 
motorcycles.

Expansion has also taken place at the Company's powertrain operations in the 
Milwaukee area, its motorcycle assembly operations in York, Pennsylvania, and 
its fiberglass products plant in Tomahawk, Wisconsin to enable the Company to 
achieve its long-term goal of increased motorcycle production capacity, 
subject to the risks and uncertainties discussed with respect to this topic 
under Item 7 below.

FINANCIAL SERVICES SEGMENT

<TABLE>
<CAPTION>

Type of Facility         Location           Square Feet     Status
- ----------------         --------           -----------     ------
<S>                      <C>                <C>             <C>
Office                   Chicago, IL             17,004     Lease expiring
                                                             2007
Office                   Carson City, Nevada     50,367     Lease expiring
                                                             2001
Office                   Plano,TX                15,788     Lease expiring
                                                             2007
</TABLE>


The Financial Services segment has three office facilities:  Chicago, 
Illinois (corporate headquarters); Carson City, Nevada (retail and insurance 
operations); and Plano, Texas (wholesale operations).

ITEM 3.  LEGAL PROCEEDINGS

The Company is involved with government agencies in various environmental 
matters, including a matter involving soil and groundwater contamination at 
its York, Pennsylvania facility (the Facility). The Facility was formerly 
used by the U.S. Navy and AMF (the predecessor corporation of Minstar). The 
Company purchased the facility from AMF in 1981.  Although the Company is not 
certain as to the extent of the environmental contamination at the Facility, 
it is working with the Pennsylvania Department of Environmental Resources in 
undertaking certain investigation and remediation activities.  In March 1995, 
the Company entered into a settlement agreement (the Agreement) with the 
Navy. The Agreement calls for the Navy and the Company to contribute amounts 
into a trust equal to 53% and 47%, respectively, of future costs associated 
with investigation and remediation activities at the Facility (response 
costs).  The trust will administer the payment of the future response costs 
at the Facility as covered by the Agreement.  In addition, in March 1991 the 
Company entered into a settlement agreement with Minstar related to certain 
indemnification obligations assumed by Minstar in connection with the 
Company's purchase of the Facility. Pursuant to this settlement, Minstar is 
obligated to reimburse the Company for a portion of its response costs at the 
Facility. Although substantial uncertainty exists concerning the nature and 
scope of the environmental remediation that will ultimately be required at 
the Facility, based on preliminary information currently available to the 
Company and taking into account the Company's settlement agreement with the 
Navy and the settlement agreement with Minstar, the Company estimates that it 
will incur approximately $6 million of net additional response costs at the 
Facility. The Company has established reserves for this amount.  The 
Company's estimate of additional response costs is based on reports of 
environmental consultants retained by the Company, the actual costs incurred 
to date and the estimated costs to complete the necessary investigation and 
remediation activities, Response costs are expected to be incurred over a 
period of approximately 10 years.

                                      15



<PAGE>

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted to a vote of shareholders of the Company in the
fourth quarter of 1997.

                     Executive officers of the registrant

The following sets forth, as of March 20, 1998, the name, age and business
experience for the last five years of each of the executive officers of Harley-
Davidson, Inc.

                              Executive Officers
<TABLE>
<CAPTION>

     NAME                                                                  AGE
<S>                                                                        <C>

Jeffrey L. Bleustein                                                       58
President and Chief Executive Officer

James M. Brostowitz                                                        46
Vice President, Controller and Treasurer

C. William Gray                                                            56
Vice President, Human Resources

Ronald M. Hutchinson                                                       51
Vice President, Parts, Accessories and
 Customer Service-Motor Company

Gail A. Lione                                                              48
Vice President, General Counsel and Secretary

James A. McCaslin                                                          49
Vice President, Continuous Improvement-
 Motor Company

David J. Storm                                                             53
Vice President, Planning and Information
 Services-Motor Company

Richard F. Teerlink                                                        61
Chairman of the Board

Earl K. Werner                                                             52
Vice President, Engineering-
 Motor Company

Jerry G. Wilke                                                             46
Vice President-Motor Company
President and Chief Operating Officer-
 Buell Motorcycle Company

James L. Ziemer                                                            48
Vice President, Chief Financial Officer

</TABLE>
                                       16

<PAGE>

All of these individuals have been employed by the Company in an executive
officer capacity for more than five years, except Ronald A. Hutchinson, Gail A.
Lione, James A. McCaslin, David J. Storm, Earl K. Werner and Jerry G. Wilke.

Mr. Hutchinson has been Vice President, Parts, Accessories and Customer
Service, Motor Company since May 1996.  He served as Vice President, Customer
Service and Parts, Motor Company from 1993 to 1996.  Prior to that he served as
Vice President, Customer Service, Motor Company.

Ms. Lione has been Vice President, General Counsel and Secretary since joining
the Company in November 1997. Prior to that time she served as General Counsel
and Secretary for U.S. News & World Report, General Counsel and Secretary of
The Atlantic Monthly Company and Applied Printing Technologies L.P. and General
Counsel and Assistant Secretary of Applied Graphics Technologies, Inc.

Mr. McCaslin has been Vice President, Continuous Improvement, Motor Company
since October 1997.  From 1994 to October 1997 he served as Vice President and
General Manager, York Operations, Motor Company and from 1992 to 1994 he served
as General Manager, York Operations, Motor Company.

Mr. Storm has served in his current position as Vice President, Planning and
Information Services, Motor Company since 1996.  Prior to that he served as
Vice President, Planning, Logistics and Information Systems, Motor Company from
1994 and as Director, Operations Strategy and Systems, Motor Company from 1992
to 1994.

Mr. Werner has  been Vice President, Engineering, Motor Company since 1995.
Prior to that he was Director, Engineering, Motor Company from 1993 to 1995.

Mr. Wilke has been a Vice President of the Motor Company and President and
Chief Operating Officer of BMC since July, 1997.  From 1995 to July, 1997 he
was Vice President, Marketing and Sales, the Americas, Motor Company; from 1994
to 1995 he was Vice President, Market Development/Sales, the Americas, Motor
Company; and from 1992 to 1994 he was Vice President, Motorcycle/P&A Marketing,
Motor Company.

                                       17

<PAGE>

                                    PART II

ITEM 5.  MARKET FOR HARLEY-DAVIDSON, INC. COMMON STOCK AND RELATED SHAREHOLDER
         MATTERS

Harley-Davidson, Inc. common stock is traded on the New York Stock Exchange.
The high and low market prices for the common stock, reported as New York Stock
Exchange Composite Transactions, were as follows:

<TABLE>
<CAPTION>
                1997                       Low                High
                ----                       ---                ----
               <S>                      <C>                 <C>
               First quarter             $16-7/8            $23-3/16
               Second quarter           16-11/16            24-23/32
               Third quarter              23-1/2              29-7/8
               Fourth quarter            23-3/16              31-1/4

<CAPTION>
                1996                       Low                High
                ----                       ---                ----
               <S>                      <C>                 <C>

               First quarter            $13-3/16            $19-9/16
               Second quarter             18-7/8              24-3/4
               Third quarter             18-9/16             22-9/16
               Fourth quarter             20-5/8              23-1/2

</TABLE>

The Company paid the following dividends per share:

<TABLE>
<CAPTION>
                                          1997        1996      1995
                                          ----        ----      ----

               <S>                       <C>         <C>       <C>

               First quarter             $.030       $.025     $.020
               Second quarter             .035        .025      .020
               Third quarter              .035        .030      .025
               Fourth quarter             .035        .030      .025

</TABLE>

Share and per share data have been adjusted to reflect the two-for-one stock
split during September 1997.

The Company has authorization from the Board of Directors to repurchase up to
4,700,000 shares of its common stock.

In addition, the Company has continuing authorization from its Board of
Directors to repurchase shares of the Company's common stock under which the
cumulative number of shares repurchased, at the time of any repurchase, shall
not exceed the sum of (1) the number of shares issued in connection with the
exercise of stock options occurring on or after January 1, 1998 plus (2) one
percent of the issued and outstanding common stock of the Company on January 1
of the current year, adjusted for any stock splits.

As of March 20, 1998, there were approximately 52,578 shareholders of record of
Harley-Davidson, Inc. common stock.

                                       18

<PAGE>

Item 6.   Selected financial data
- ---------------------------------

<TABLE>
<CAPTION>
                                                     1997           1996          1995           1994            1993
                                                     ----           ----          ----           ----            ----
                                                            (In thousands, except per share amounts)

<S>                                              <C>            <C>            <C>            <C>              <C>      
Income statement data:
  Net sales                                      $1,762,569     $1,531,227     $1,350,466     $1,158,887       $933,262
  Cost of goods sold                              1,176,352      1,041,133        939,067        800,548        641,248
                                                ------------   -------------   -----------    -----------     ----------
  Gross profit                                      586,217        490,094        411,399        358,339        292,014
  Operating income from financial services(1)        12,355          7,801          3,620              -             -
  Selling, administrative and engineering          (328,569)      (269,449)      (234,223)      (204,777)      (162,675)
                                                ------------   ------------    -----------    -----------     ----------
  Income from operations                            270,003        228,446        180,796        153,562        129,339
  Interest income, net                                7,871          3,309             96          1,682            994
  Other income (expense), net                        (1,572)        (4,133)        (4,903)         1,196         (3,249)
                                                ------------   ------------    -----------    -----------     ----------
  Income from continuing operations before
    provision for income taxes
    and accounting changes                          276,302        227,622        175,989        156,440        127,084
  Provision for income taxes                        102,232         84,213         64,939         60,219         50,765
                                                ------------   ------------    -----------    -----------     ----------
  Income from continuing operations before
    accounting changes                              174,070        143,409        111,050         96,221         76,319
  Income (loss) from discontinued
    operations, net of tax(2)                             -         22,619          1,430          8,051        (57,904)
                                                ------------   ------------    -----------    -----------     ----------
  Income before  accounting changes                 174,070        166,028        112,480        104,272         18,415
  Cumulative effect of accounting changes,
    net of tax(3)                                         -               -             -              -        (30,300)
                                                ------------   ------------    -----------    -----------     ----------

  Net income (loss)                             $   174,070    $   166,028     $  112,480     $  104,272      $ (11,885)
                                                ------------   ------------    -----------    -----------     ----------
                                                ------------   ------------    -----------    -----------     ----------

Weighted average common shares:
    Basic                                           151,650        150,683        149,972        150,440        149,048
                                                ------------   ------------    -----------    -----------     ----------
                                                ------------   ------------    -----------    -----------     ----------
    Diluted                                         153,948        152,925        151,900        153,365        152,004
                                                ------------   ------------    -----------    -----------     ----------
                                                ------------   ------------    -----------    -----------     ----------
Earnings per common share
  from continuing operations:
    Basic                                             $1.15           $.95           $.74           $.64           $.51
                                                      -----           ----           ----           ----           ----
                                                      -----           ----           ----           ----           ----
    Diluted                                           $1.13           $.94           $.73           $.63           $.50
                                                      -----           ----           ----           ----           ----
                                                      -----           ----           ----           ----           ----

  Dividends paid                                      $.135           $.11           $.09           $.07           $.03
                                                      -----           ----           ----           ----           ----
                                                      -----           ----           ----           ----           ----

Balance sheet data:
  Working capital                                 $ 342,333      $ 362,031      $ 288,783       $189,358       $142,996
  Current finance receivables, net(1)               293,329        183,808        169,615              -              -
  Long-term finance receivables, net(1)             249,346        154,264         43,829              -              -
  Total assets                                    1,598,901      1,299,985        980,670        676,663        527,958
  Short-term debt, including current
     maturities of long-term debt                         -          2,580          2,691          1,431          4,190
  Long-term debt, less current maturities            20,934         25,122         18,207          9,021          2,919
  Short-term finance debt(1)                         90,638          8,065              -              -              -
  Long-term finance debt(1)                         280,000        250,000        164,330              -              -
                                                  ----------     ----------     ----------       --------       -------
  Total debt                                        391,572        285,767        185,228         10,452          7,109
  Shareholders' equity                              826,668        662,720        494,569        433,232        324,912

</TABLE>

  Share and per share data have been adjusted to reflect the two-for-one stock
split during September 1997.

(1)Due to the acquisition of Eaglemark Financial Services, Inc. in 1995.
(2)1993 includes a $57.0 million charge related primarily to the write-off of
goodwill at Holiday Rambler.
(3)During 1993, the Company adopted accounting standards related to
postretirement health care benefits and income taxes.

                                      19

<PAGE>

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS

1997 COMPARED TO 1996

OVERALL
Net sales for 1997 of $1,762.6 million were $231.4 million, or 15.1%, higher
than net sales for 1996.  Net income and diluted earnings per share from
continuing operations were $174.1 million and $1.13, respectively, for 1997 as
compared with $143.4 million and $.94, respectively, for 1996.  The gain on
disposition and diluted earnings per share from discontinued operations were
$22.6 million and $.15, respectively, for 1996.

The Company increased its quarterly dividend payment in June 1997 from $.03 per
share to $.035 per share which resulted in a total year payout of $.135 per
share.

RESULTS OF OPERATIONS

<TABLE>
<CAPTION>

                                              MOTORCYCLE UNIT SHIPMENTS AND NET SALES


                                                      1997          1996          Increase           %Change
- -------------------------------------------------------------------------------------------------------------
<S>                                                 <C>              <C>              <C>              <C>
Motorcycle units (excluding Buell)                     132,285          118,771          13,514         11.4%
- -------------------------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------------------------
Net sales (in millions):
- -------------------------------------------------------------------------------------------------------------
  Motorcycles (excluding Buell)                       $1,382.8         $1,199.2          $183.6         15.3%
- -------------------------------------------------------------------------------------------------------------
  Motorcycle Parts and Accessories                       241.9            211.2            30.7         14.5
- -------------------------------------------------------------------------------------------------------------
  General Merchandise                                     95.1             90.7             4.4          4.8
- -------------------------------------------------------------------------------------------------------------
  Other                                                   42.8             30.1            12.7         42.2
- -------------------------------------------------------------------------------------------------------------
    Total Motorcycles and Related Products            $1,762.6         $1,531.2          $231.4         15.1%
- -------------------------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------------------------
</TABLE>

The Motorcycles and Related Products (Motorcycles) segment's net sales
increased 15.1% over 1996 primarily due to a 13,514 unit (11.4%) increase in
traditional (excluding Buell) motorcycle shipments.  The increase in motorcycle
shipments is the result of improved productivity and investment in additional
capacity from the ongoing implementation of the Company's manufacturing
strategy.  The manufacturing strategy is designed to increase capacity,
increase flexibility to adjust to changes in the marketplace, improve product
quality and reduce costs.

Buell Distribution Corporation, a wholly-owned subsidiary of the Company, and
the exclusive distributor of Buell Motorcycle Company, increased sales
(included in "Other" in the above table) to approximately $40 million (4,415
units) in 1997 as compared to approximately $23 million (2,762 units) in 1996.
Buell motorcycles were introduced in Europe and Australia during the first and
fourth quarters of 1997, respectively, and in Japan during the second quarter
of 1996.

The Company began 1997 at a scheduled motorcycle production rate of 520 units
per day.  As the implementation of the manufacturing strategy continued, the
rate increased to 565 units per day by the end of the year.  The Company
exceeded its scheduled production goal of 130,000 units in 1997.  During
January 1998, the new manufacturing facility in Kansas City, Missouri began
producing Sportster motorcycles, and the facility will take over building all
Sportster motorcycles by the end of the second quarter of 1998.  The
manufacturing facility in York, Pennsylvania will use its Sportster capacity to
produce more of the big twin cruiser and touring motorcycles.  In addition,
expansion initiatives continue at the Company's powertrain operations in the
Milwaukee area and at its fiberglass 

                                      20

<PAGE>

products plant in Tomahawk, Wisconsin to enable the Company to achieve its 
long-term production targets.

The Company plans to continue to increase its motorcycle production capacity to
be able to sustain its annual double-digit unit growth.  For 1998, the
Company's production target is 147,000 units.(1)

The Company's ability to reach these production levels will depend upon, among
other factors, the Company's ability to (i) continue to realize production
efficiencies at its existing production facilities through implementation of
innovative manufacturing techniques and other means, (ii) successfully
implement production capacity increases in its new and existing facilities, and
(iii) create sufficient demand for the Company's motorcycles.  However, there
is no assurance that the Company will continue to realize additional
efficiencies.  In addition, the Company could experience delays in making
changes to existing facilities and the new manufacturing facilities as a result
of risks normally associated with the operation of new and existing
manufacturing facilities, including delays in the delivery of machinery and
equipment or difficulties in making such machinery and equipment operational,
work stoppages, difficulties with suppliers, natural causes or other factors.
These risks, potential delays and uncertainties regarding the actual costs
could also impact adversely the Company's capital expenditure estimates.
Moreover, there is no assurance that the Company will have the ability to sell
all of the motorcycles it has the capacity to produce.

During 1997, the worldwide heavyweight (651+cc) motorcycle market grew 15.7%
and the company's share of the market is 24.1% (excluding Buell).  Compared to
1996, industry registrations of domestic (United States) heavyweight
motorcycles were up 14.8% (data provided by the Motorcycle Industry Council),
while retail registrations for the Company's traditional motorcycles increased
17.0%.  The Company ended 1997 with a domestic market share of 49.1% compared
to 48.2% in 1996.  This increase is a reflection of the increased shipments of
the Company's traditional motorcycles due to additional capacity and an
increased allocation of motorcycles to the domestic market.

European data for 1997 (provided by Giral S.A.) shows the Company with a 6.1%
share of the heavyweight (651+cc) market, down from 6.8% in 1996.  The European
market grew at an 11.4% rate in 1997, while retail registrations for the
Company's traditional motorcycles were approximately the same as 1996.

Asia/Pacific (Japan and Australia) data for 1997 (provided by JAMA and ABS)
shows the Company with a 16.5% share of the heavyweight (651+cc) market, down
from 21.9% in 1996.  While retail registrations for the Company's traditional
motorcycles increased 18.3%, the Asia/Pacific market increased 57.5% in 1997.
The increase in the Asia/Pacific market was primarily due to a change in the
licensing requirements in Japan which made it easier for an individual to
obtain a heavyweight motorcycle license.  The greatest increase occurred in the
performance motorcycle segment.

Export revenues totaled $457.8 million during 1997, an increase of
approximately $37.1 million (8.8%) over 1996.  The Company exported
approximately 27% of its traditional motorcycle shipments in 1997, down from
approximately 30% in 1996.  The Company adjusted the international allocation
of motorcycles during 1997 due primarily to the combination of continued strong
demand in the United States and softening demand in Europe.

During 1997, Genuine Motor Parts and Genuine Motor Accessories (P&A) sales
totaled $241.9 million, a $30.7 million, or 14.5% increase over 1996.  The
increase in 1997 is consistent with the Company's long-term growth target for
the P&A business.(1)

                                      21

<PAGE>

General Merchandise sales, which consists of MotorClothes apparel and 
collectibles, totaled $95.1 million, up 4.8% compared to 1996.  The Company 
considered 1997 a rebuilding year and anticipates higher growth in General 
Merchandise in 1998.(1)

                                  GROSS PROFIT

In 1997, gross profit increased $96.1 million, or 19.6%, as compared with 
1996 primarily due to an increase in volume. The gross profit margin was 
33.3% in 1997 as compared with 32.0% in 1996.  The 1997 gross profit margin 
was positively affected by a shift in mix away from the entry level Sportster 
models to the higher-margin big twin cruiser and touring models and increased 
efficiencies in manufacturing arising from the implementation of our 
manufacturing strategy over the past two years.  However, the Company 
incurred approximately $19.3 million in start-up and plant rearrangement 
costs in 1997, compared to $12.8 million in 1996.

                               OPERATING EXPENSES
                             (Dollars in Millions)

<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
                                         1997     1996     INCREASE  % CHANGE
- -------------------------------------------------------------------------------
   <S>                                  <C>      <C>       <C>        <C>
   Motorcycles and Related Products     $320.7   $262.0      $58.7     22.4%
- -------------------------------------------------------------------------------
   Corporate                               7.8      7.4         .4      5.2
- -------------------------------------------------------------------------------
     Total operating expenses           $328.5   $269.4      $59.1     21.9%
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
</TABLE>

Total operating expenses for 1997 increased $59.1 million, or 21.9%, over 
1996. The increase was primarily related to new product development, 
information systems, international operations development, product liability 
expenses and other increases due to motorcycle volume when compared to 1996.
                                       
                   OPERATING INCOME FROM FINANCIAL SERVICES

The operating income of the Financial Services segment was $12.4 million and 
$7.8 million in 1997 and 1996, respectively.  This increase was due to 
increased wholesale and retail origination volume, corresponding increases in 
outstanding wholesale and retail receivables and an increase in insurance 
service revenues.  During 1997, Eaglemark Financial Services, Inc. 
(Eaglemark) financed 19% of new Harley-Davidson motorcycles retailed in the 
U.S., up from 17% in 1996.
                                       
                            OTHER INCOME (EXPENSE)

Other expense for 1997 decreased $2.5 million as compared to 1996.  1997 
includes a $1.3 million loss on the equity investment in Buell Motorcycle 
Company compared to a $3.5 million loss in 1996.  During 1997, a foreign 
currency exchange loss of approximately $1.9 million (compared to an exchange 
gain of approximately $1.8 million in 1996) was offset by a $1.6 million 
one-time benefit related to the sale of preferred stock that was acquired 
from the sale of the Transportation Vehicles segment.

                             CAPITALIZED INTEREST

The Company capitalized approximately $3.5 million and $2.1 million of 
interest during 1997 and 1996, respectively, in connection with its 
manufacturing expansion initiatives.

                           CONSOLIDATED INCOME TAXES

The Company's effective tax rate was 37.0% in 1997 and 1996.


                                      22

<PAGE>

                            DISCONTINUED OPERATIONS

The operations for the Transportation Vehicles segment have been classified as
discontinued operations.  In 1996, the sale of the Transportation Vehicles
segment resulted in a $22.6 million gain, net of applicable income taxes, or
$.15 per share.


1996 COMPARED TO 1995

OVERALL
Net sales for 1996 of $1,531.2 million were $180.7 million, or 13.4%, higher
than net sales for 1995.  Net income and diluted earnings per share from
continuing operations were $143.4 million and $.94, respectively, for 1996 as
compared with $111.1 million and $.73, respectively, for 1995.  The gain on
disposition and diluted earnings per share from discontinued operations were
$22.6 million and $.15, respectively, for 1996 as compared with net income and
diluted earnings per share from discontinued operations of $1.4 million and
$.01, respectively, for 1995.

On January 22, 1996, the Company announced its strategic decision to dispose 
of the Transportation Vehicles segment in order to concentrate on its core 
motorcycle business.  During 1996, the Company completed the sale of the 
Transportation Vehicles segment for an aggregate sales price of approximately 
$105 million.  The results of the Transportation Vehicles segment have been 
reported separately as discontinued operations for each year presented.

The Company increased its quarterly dividend payment in September 1996 from 
$.025 per share to $.03 per share which resulted in a total year payout of 
$.11 per share.

RESULTS OF OPERATIONS

                     MOTORCYCLE UNIT SHIPMENTS AND NET SALES
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------
                                                                       INCREASE/
                                                    1996        1995   (DECREASE)  % CHANGE
- -------------------------------------------------------------------------------------------
 <S>                                             <C>        <C>        <C>          <C>
 Motorcycle units (excluding Buell)               118,771    105,104     13,667       13.0%
- -------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------
 Net sales (in millions):
- -------------------------------------------------------------------------------------------
   Motorcycles (excluding Buell)                 $1,199.2   $1,038.3     $160.9       15.5%
- -------------------------------------------------------------------------------------------
   Motorcycle Parts and Accessories                 211.2      192.1       19.1        9.9
- -------------------------------------------------------------------------------------------
   General Merchandise                               90.7      100.2       (9.5)      (9.5)
- -------------------------------------------------------------------------------------------
   Other                                             30.1       19.9       10.2       51.3
- -------------------------------------------------------------------------------------------
     Total Motorcycles and Related Products      $1,531.2   $1,350.5     $180.7       13.4%
- -------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------
</TABLE>

The Motorcycles and Related Products (Motorcycles) segment's net sales 
increased 13.4% over 1995 primarily due to a 13,667 unit (13.0%) increase in 
traditional motorcycle shipments.  The increase in motorcycle shipments was 
the result of improved productivity and investment in additional capacity 
from the ongoing implementation of the Company's manufacturing strategy.

Buell Distribution Corporation increased sales (included in "Other" in the 
above table) to approximately $23 million (2,762 units) in 1996 as compared 
to approximately $14 million (1,407 units) in 1995.  Buell motorcycles were 
introduced in Japan during the second quarter of 1996 which resulted in the 
sale of 291 units for the year.

                                      23


<PAGE>

The Company began 1996 at a scheduled motorcycle production rate of 470 units 
per day.  As the implementation of the manufacturing strategy continued, the 
rate increased to 520 units per day by the end of the year.

Year-end data indicates that the domestic (United States) motorcycle market 
continued to grow throughout 1996.  Compared to 1995, industry registrations 
of domestic heavyweight (651+cc) motorcycles were up 9.6% (data provided by 
R.L. Polk), while retail registrations for the Company's traditional 
motorcycles increased 10.8%.  The Company ended 1996 with a domestic market 
share of 48.2% compared to 47.7% in 1995.  This increase was a reflection of 
the increased shipments of the Company's traditional motorcycles due to the 
increased capacity.

European data for 1996 (provided by Giral S.A.) shows the Company with a 6.8% 
share of the heavyweight (651+cc) market, down from 7.4% in 1995.  The 
European market grew at an 8.4% rate in 1996, while retail registrations for 
the Company's traditional motorcycles were down slightly from 1995.  Most of 
the growth in the European market occurred in the performance motorcycle 
segment, an area in which the Company did not compete.

Asia/Pacific (Japan and Australia) data for 1996 (provided by JAMA and ABS) 
shows the Company with a 21.9% share of the heavyweight (651+cc) market, up 
from 20.1% for the same period in 1995.  The Asia/Pacific market decreased 
4.9% in 1996, while retail registrations for the Company's traditional 
motorcycles increased 3.4%.

Export revenues totaled $420.7 million during 1996, an increase of 
approximately $19.6 million (4.9%) over 1995.  The Company has exported 
approximately 30% of its traditional motorcycle shipments since 1990.

During 1996, Genuine Motor Parts and Genuine Motor Accessories (P&A) sales 
totaled $211.2 million, a $19.1 million or 9.9% increase over 1995.  P&A 
sales were adversely affected late in the fourth quarter by the transition to 
the new P&A distribution center and the inability to bring to market some new 
product introductions on schedule.

General Merchandise sales, which consists of MotorClothes apparel and 
collectibles, totaled $90.7 million, down 9.5% compared to 1995.

                                  GROSS PROFIT

Gross profit increased $78.7 million, or 19.1%, in 1996 as compared with 1995 
primarily due to an increase in volume. The gross profit margin was 32.0% in 
1996 as compared with 30.5% in 1995.  The 1996 gross profit margin was 
positively affected by a shift in mix away from the entry level Sportster 
models to the higher-margin models.  1996 margins were also positively 
impacted by the reduction of overtime compared to 1995 and increasing 
efficiencies in manufacturing.  However, the Company incurred approximately 
$12.8 million in start-up and plant rearrangement costs in 1996, compared to 
$10.6 million in 1995.


                                      24

<PAGE>

                              OPERATING EXPENSES
                             (Dollars in Millions)

<TABLE>
<CAPTION>

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                                         1996      1995     INCREASE    % CHANGE
<S>                                     <C>       <C>       <C>         <C>
- --------------------------------------------------------------------------------
Motorcycles and Related Products        $262.0    $226.9      $35.1       15.5%
- --------------------------------------------------------------------------------
Corporate                                  7.4       7.3         .1        2.0
- --------------------------------------------------------------------------------
  Total operating expenses              $269.4    $234.2      $35.2       15.0%
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

</TABLE>

Total operating expenses for 1996 increased $35.2 million, or 15.0%, over 
1995. The increase was primarily related to volume, product development and 
information services.  During 1996, an early retirement program in connection 
with the new Parts and Accessories Distribution Center resulted in a charge 
of $2.5 million and a voluntary product recall on fuel valves resulted in a 
$1.1 million charge for estimated repair costs.

                   OPERATING INCOME FROM FINANCIAL SERVICES

The operating income of the Financial Services segment was $7.8 million and 
$3.6 million in 1996 and 1995, respectively.  This increase was due to 
increased wholesale and retail origination volume with the greatest increase 
occurring in retail.  During 1996, Eaglemark financed 17% of new 
Harley-Davidson motorcycles retailed in the U.S., up from 13% in 1995.

                                 OTHER EXPENSE

Other expense for 1996 decreased $.8 million as compared to 1995.  1996 
includes a $3.5 million loss on the equity investment in Buell Motorcycle 
Company compared to a $1.2 million loss in 1995.  Included in 1995 was 
$1.9 million of Eaglemark preacquisition earnings arising from the purchase of 
substantially all of the remaining interest in Eaglemark in November 1995.

                           CONSOLIDATED INCOME TAXES

The Company's effective tax rate was 37.0% in 1996 and 1995.

                            DISCONTINUED OPERATIONS

The operations for the Transportation Vehicles segment have been classified 
as discontinued operations.  The sale of the Transportation Vehicles segment 
resulted in a $22.6 million gain, net of applicable income taxes, or $.15 per 
share, which was recorded in the fourth quarter.


OTHER MATTERS

                              ACCOUNTING CHANGES

The Financial Accounting Standards Board issued Statement of Financial 
Accounting Standards (SFAS) No. 128, "Earnings per Share," which replaced the 
calculation of primary and fully diluted earnings per share with basic and 
diluted earnings per share.  Unlike primary earnings per share, basic 
earnings per share excludes any nonvested stock.  Diluted earnings per share 
is very similar to the previously defined fully diluted earnings per share.  
During 1996 and 1995, stock options were not materially dilutive; therefore, 
the Company was not required to disclose fully diluted earnings per share. 
Earnings per share amounts for all periods presented have been restated to 
conform to the Statement 128 requirements.


                                       25

<PAGE>

The Financial Accounting Standards Board issued Statement of Financial 
Accounting Standards (SFAS) No. 130, "Reporting Comprehensive Income," which 
became effective January 1, 1998.  Comprehensive income and its components 
will be required to be presented for each year for which an income statement 
is presented.  Components to be included in comprehensive income for the 
Company are expected to consist primarily of translation adjustments related 
to the consolidation of foreign subsidiaries.

The Financial Accounting Standards Board issued Statement of Financial 
Accounting Standards (SFAS) No. 131, "Disclosures about Segments of an 
Enterprise and Related Information," effective for fiscal years beginning 
after December 15, 1997.  The Company elected to early adopt SFAS No. 131 
effective December 31, 1997.  Adoption of the Statement required the Company 
to change the disclosure of geographic information but did not require 
significant changes in the way segments were disclosed.

The Accounting Standards Executive Committee of the American Institute of 
Certified Public Accountants issued a new Statement of Position (SOP), 
"Accounting for Costs of Computer Software Developed or Obtained for Internal 
Use," which becomes effective January 1, 1999.   The SOP will require the 
Company to capitalize costs incurred in connection with developing or 
obtaining internal-use software.  The Company expects to early adopt the SOP 
in 1998. Had the Company adopted the SOP in 1997, approximately $9 million of 
costs associated with internal-use software would have been capitalized.

                              IMPACT OF YEAR 2000

The Company has completed an assessment and will modify or replace portions 
of its software so that its computer systems will function properly with 
respect to dates in the year 2000 and thereafter.  The Company also has 
initiated discussions with its significant suppliers and financial 
institutions to ensure that those parties have appropriate plans to remediate 
Year 2000 issues where their systems interface with the Company's systems or 
otherwise impact its operations.  The Company is assessing the extent to 
which its operations are vulnerable should those organizations fail to 
properly remediate their computer systems.

The Company's comprehensive Year 2000 initiative is being managed by a team 
of internal staff with the assistance of outside consultants.  The team's 
activities are designed to ensure that there is no adverse effect on the 
Company's core business operations and that transactions with suppliers and 
financial institutions are fully supported.  The Company is well under way 
with these efforts, which are scheduled to be completed by mid-1999.  While 
the Company believes its planning efforts are adequate to address its Year 
2000 concerns, there can be no guarantee that the systems of other companies 
on which the Company's systems and operations rely will be converted on a 
timely basis and will not have a material effect on the Company.  The cost of 
the Year 2000 initiatives is estimated to be approximately $11 million of 
which approximately $2 million was incurred in 1997.(1)

The costs of the project and the date on which the Company believes it will 
complete the Year 2000 modifications are forward-looking statements and are 
based on management's best estimates, which were derived utilizing numerous 
assumptions of future events, including the continued availability of certain 
resources and other factors.  However, there can be no guarantee that these 
estimates will be achieved, and actual results could differ materially from 
those anticipated.  Specific factors that might cause such material 
differences include, but are not limited to, the availability and cost of 
personnel trained in this area, the ability to locate and correct all 
relevant computer codes, and similar uncertainties.


                                       26

<PAGE>

                             ENVIRONMENTAL MATTERS

The Company's policy is to comply with all applicable environmental laws and 
regulations, and the Company has a compliance program in place to monitor, 
and report on, environmental issues. The Company has reached settlement 
agreements with its former parent (Minstar, successor to AMF Incorporated) 
and the U.S. Navy regarding soil and groundwater remediation at the Company's 
manufacturing facility in York, Pennsylvania and currently estimates that it 
will incur approximately $6 million of net additional costs related to the 
remediation effort.1  The Company has established reserves for this amount.  
The Company's estimate of additional response costs is based on reports of 
environmental consultants retained by the Company, the actual costs incurred 
to date, and the estimated costs to complete the necessary investigation and 
remediation activities.  Response costs are expected to be incurred over a 
period of approximately 10 years.  See Note 7 of the notes to the 
consolidated financial statements.

Recurring costs associated with managing hazardous substances and pollution 
in ongoing operations have not been material.

The Company regularly invests in equipment to support and improve its various 
manufacturing processes. While the Company considers environmental matters in 
capital expenditure decisions, and while some capital expenditures also act 
to improve environmental compliance, only a small portion of the Company's 
annual capital expenditures relate to equipment that has the sole purpose of 
meeting environmental compliance obligations. During 1997, the Company spent 
approximately $1 million on equipment used to limit hazardous 
substances/pollutants, and the Company anticipates approximately the same 
level of spending in 1998. The Company does not expect that these 
expenditures related to environmental matters will have a material effect on 
future operating results or cash flows.(1)


LIQUIDITY AND CAPITAL RESOURCES

The Company generated $309.7 million of cash from operating activities in 
1997 compared to $228.3 million in 1996.  Net income adjusted for 
depreciation and amortization contributed $244.2 million.  Depreciation and 
amortization for 1997 increased approximately $15 million compared to 1996 
from continued investment in the manufacturing strategy. The Motorcycles 
segment's receivable balance at December 31, 1997 of $102.8 million was 
decreased by approximately $69 million due to the transfer of the Motorcycles 
segment's domestic receivables to Eaglemark (see Note 2 of the notes to the 
consolidated financial statements).  As such, finance receivables increased 
by this same amount and this increase is reflected in cash from investing 
activities.

During 1996, the Company completed the sale of the Transportation Vehicles 
segment for an aggregate sales price of approximately $105 million; 
approximately $100 million in cash and $5 million in notes and preferred 
stock.

Capital expenditures amounted to approximately $186 million and $179 million 
during 1997 and 1996, respectively. For the past two years, the Company has 
been implementing a manufacturing strategy to, among other things, increase 
its motorcycle production capacity.  The strategy included expansion in and 
near the Company's existing facilities and construction of a new 
manufacturing facility in Kansas City, Missouri.  The construction of the new 
facility was completed in 1997, and is expected to be producing all Sportster 
motorcycles by the end of the second quarter of 1998.  Additional expansion 
initiatives are still in process at the Wisconsin and Pennsylvania facilities 
to adjust to the shift in production between the Pennsylvania and Missouri 
facilities and to prepare for the planned increase in production.


                                       27

<PAGE>

Although the Company does not know the exact amount of capital expenditures 
it will incur, it estimates the capital required in 1998 will be in the range 
of $180-$200 million and in 1999 will be in the range of $120-$140 million.  
The Company plans to continue to increase its motorcycle production capacity 
to be able to sustain its annual double-digit unit growth.  For 1998, the 
Company's production target is 147,000 units.  The Company anticipates it 
will have the ability to fund all capital expenditures with internally 
generated funds and short-term financing.(1)

The Company (excluding Eaglemark) currently has nominal levels of long-term 
debt and has available lines of credit of approximately $43 million, of which 
approximately $41 million remained available at year-end.

Eaglemark finances its business through an unsecured commercial paper 
program, revolving credit facilities, senior subordinated debt and 
asset-backed securitizations.  Eaglemark issues short-term commercial paper 
with maximum issuance available of $500 million of which approximately 
$307 million was outstanding at year-end.  Maturities of commercial paper 
issued range from 1 to 270 days.  Eaglemark has in place a $250 million 364-day 
revolving credit facility and a $250 million five-year revolving credit 
facility of which approximately $34 million was outstanding at December 31, 
1997.  The primary uses of the credit facilities are to provide liquidity to 
the unsecured commercial paper program and to fund normal business 
operations.  Eaglemark has also issued $30 million of senior subordinated 
notes which expire in 2007. During 1997, Eaglemark securitized and sold 
approximately $300 million of its retail installment loans to investors with 
limited recourse, with servicing rights being retained by Eaglemark.  The 
Company expects that the future growth of Eaglemark will be financed from 
internally generated funds, additional capital contributions from the 
Company, bank lines of credit, and continuation of its subordinated debt, 
commercial paper and securitization programs.(1)  The Company has a support 
agreement with Eaglemark, whereby the Company agrees to provide Eaglemark 
with certain financial support payments if required.  The payments may be 
provided at the Company's option either as a capital contribution or as a 
loan.

The Company has authorization from its Board of Directors to repurchase up to 
4,700,000 shares of the Company's outstanding common stock.  In addition, the 
Company has continuing authorization from its Board of Directors to 
repurchase shares of the Company's outstanding common stock under which the 
cumulative number of shares repurchased, at the time of any repurchase, shall 
not exceed the sum of (i) the number of shares issued in connection with the 
exercise of stock options occurring on or after January 1, 1998 plus (ii) one 
percent of the issued and outstanding common stock of the Company on January 
1 of the current year, adjusted for any stock split.  Through February 1998, 
the Company repurchased 600,000 shares of its common stock under the latter 
authorization with cash on hand of approximately $15 million.

The Company's Board of Directors declared quarterly cash dividends during 
1997 and 1996 totaling $.135 and $.11 per share (adjusted for the 1997 stock 
split), respectively.

ITEM 7a.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company is exposed to market risk from changes in foreign exchange and 
interest rates.  To reduce such risks, the Company selectively uses financial 
instruments.  All hedging transactions are authorized and executed pursuant 
to regularly reviewed policies and procedures, which prohibit the use of 
financial instruments for trading purposes.  Sensitivity analysis is used to 
manage and monitor foreign exchange and interest rate risk.


                                       28

<PAGE>

A discussion of the Company's accounting policies for derivative financial 
instruments is included in the Summary of Significant Accounting Policies in 
the notes to the consolidated financial statements, and further disclosure 
relating to financial instruments is included in Note 12, Fair Value of 
Financial Instruments.

The Company's earnings are affected by fluctuations in the value of the U.S. 
dollar against foreign currencies, predominately in European countries, as a 
result of the sales of its products in foreign markets.  Forward foreign 
exchange contracts are used to hedge against the earnings effects of such 
fluctuations.  At December 31, 1997, these contracts represented a combined 
U.S. dollar equivalent of approximately $70 million and have maturities of 
less than one year.  A uniform 10% strengthening/weakening in the value of 
the dollar relative to the currencies underlying these contracts would result 
in a foreign currency gain(loss) of approximately $7 million.  As noted 
above, the Company's policy prohibits the trading of financial instruments 
for profit.  It is important to note that the gain(loss) indicated above 
would be offset by gains and losses on receivables originating from the firm 
commitments for the sale of products to foreign customers.  In addition, the 
Company's foreign currency exposure to the Japanese Yen is mitigated by the 
existence of a natural hedge, which is sustained through balancing Yen cash 
inflows from sales, with Yen cash outflows for motorcycle component purchases 
and other operating expenses.(1)

Eaglemark's earnings are affected by changes in short-term interest rates as 
a result of its borrowings under a bank credit facility and the issuance of 
commercial paper.  Eaglemark enters into interest rate cap and swap 
agreements to reduce the impact of fluctuations in interest rates on its 
floating rate debt.  The differential to be paid or received under these 
agreements is recognized as an adjustment to interest expense.  The effects 
of the interest rate changes are limited due to the interest rate swap and 
cap agreements entered into by Eaglemark.  Also, certain finance receivables 
of Eaglemark carry a variable rate of interest tied to short-term rate 
indices which will further limit the effect of interest rate changes.  Based 
on year-end balances, it is estimated that a 1% increase in short-term 
interest rates will not have a material impact on interest expense or income 
before taxes.  This analysis does not take into effect other changes that 
might occur in the economic environment as a whole due to such changes in 
short-term interest rates.(1)





(1)NOTE REGARDING FORWARD-LOOKING STATEMENTS


Certain matters discussed in "Item 7, Management's Discussion and Analysis of 
Financial Condition and Results of Operations" and "Item 7a, Quantitative and 
Qualitative Disclosures About Market Risk" are forward-looking statements 
intended to qualify for the safe harbors from liability established by the 
Private Securities Litigation Reform Act of 1995.  These forward-looking 
statements can generally be identified as such because the context of the 
statement will include words such as the Company "believes," "anticipates," 
"expects," "estimates" or words of similar meaning.  Similarly, statements 
that describe the Company's future plans, objectives or goals are also 
forward-looking statements.  Such forward-looking statements are subject to 
certain risks and uncertainties which are described in close proximity to 
such statements and which could cause actual results to differ materially 
from those anticipated as of the date of this report.  Shareholders, 
potential investors and other readers are urged to consider these factors in 
evaluating the forward-looking statements and are cautioned not to place 
undue reliance on such forward-looking statements.  The forward-looking 
statements included herein are only made as of the date of this report and 
the Company undertakes no obligation to publicly update such forward-looking 
statements to reflect subsequent events or circumstances.


                                       29

<PAGE>

ITEM 8.  CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

<TABLE>
<CAPTION>

                                                                       PAGE
                                                                       ----
              <S>                                                     <C>
               Report of Ernst & Young LLP, independent auditors        31

               Consolidated statements of operations                    32

               Consolidated balance sheets                              33

               Consolidated statements of cash flows                    34

               Consolidated statements of shareholders' equity          35

               Notes to consolidated financial statements               36

               Supplementary data
                 Quarterly financial data (unaudited)                   54

</TABLE>


                                       30

<PAGE>

               REPORT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS
                                       

The Board of Directors and
  Shareholders
Harley-Davidson, Inc.


We have audited the accompanying consolidated balance sheets of 
Harley-Davidson, Inc. as of December 31, 1997 and 1996, and the related 
consolidated statements of operations, shareholders' equity and cash flows 
for each of the three years in the period ended December 31, 1997.  Our 
audits also included the financial statement schedule listed in the index at 
item 14(a).  These financial statements and schedule are the responsibility 
of the Company's management. Our responsibility is to express an opinion on 
these financial statements and schedule based on our audits.

We conducted our audits in accordance with generally accepted auditing 
standards. Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free 
of material misstatement. An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements. 
An audit also includes assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall 
financial statement presentation. We believe that our audits provide a 
reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above 
present fairly, in all material respects, the consolidated financial position 
of Harley-Davidson, Inc. at December 31, 1997 and 1996, and the consolidated 
results of its operations and its cash flows for each of the three years in 
the period ended December 31, 1997, in conformity with generally accepted 
accounting principles.  Also in our opinion, the related financial statement 
schedule, when considered in relation to the basic financial statements taken 
as a whole, presents fairly in all material respects the information set 
forth therein.



Milwaukee, Wisconsin                                        ERNST & YOUNG LLP
January 17, 1998



                                      31

<PAGE>

                             HARLEY-DAVIDSON, INC.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                 Years ended December 31, 1997, 1996 and 1995
                   (In thousands, except per share amounts)

<TABLE>
<CAPTION>

                                                       1997           1996           1995
                                                       ----           ----           ----
<S>                                             <C>            <C>            <C>
Net sales                                        $1,762,569     $1,531,227     $1,350,466
Cost of goods sold                                1,176,352      1,041,133        939,067
                                                 ----------     ----------     ----------
Gross profit                                        586,217        490,094        411,399

Operating income from financial services             12,355          7,801          3,620
Selling, administrative and engineering            (328,569)      (269,449)      (234,223)
                                                 ----------     ----------     ----------
Income from operations                              270,003        228,446        180,796

Interest income                                       7,871          3,309          1,446
Interest expense                                          -              -         (1,350)
Other - net                                          (1,572)        (4,133)        (4,903)
                                                 ----------     ----------     ----------
Income from continuing operations before
 provision for income taxes                         276,302        227,622        175,989

Provision for income taxes                          102,232         84,213         64,939
                                                 ----------     ----------     ----------
Income from continuing operations                   174,070        143,409        111,050

Discontinued operations:
  Income from operations, net of applicable
   income taxes                                           -              -          1,430
  Gain on disposition of discontinued operations,
   net of applicable income taxes                         -         22,619              -
                                                 ----------     ----------     ----------
Net income                                       $  174,070     $  166,028    $   112,480
                                                 ----------     ----------     ----------
                                                 ----------     ----------     ----------

Basic earnings per common share:
  Income from continuing operations                   $1.15          $ .95           $.74
  Income from discontinued operations                     -            .15            .01
                                                 ----------     ----------     ----------
  Net income                                          $1.15          $1.10           $.75
                                                 ----------     ----------     ----------
                                                 ----------     ----------     ----------
Diluted earnings per common share:
  Income from continuing operations                   $1.13          $ .94           $.73
  Income from discontinued operations                     -            .15            .01
                                                 ----------     ----------     ----------
  Net income                                          $1.13          $1.09           $.74
                                                 ----------     ----------     ----------
                                                 ----------     ----------     ----------

Cash dividends per common share                       $.135         $ .11           $.09
                                                 ----------     ----------     ----------
                                                 ----------     ----------     ----------
</TABLE>


                  The accompanying notes are an integral part
                   of the consolidated financial statements.

                                      32

<PAGE>

                             HARLEY-DAVIDSON, INC.
                          CONSOLIDATED BALANCE SHEETS
                           December 31, 1997 and 1996
                      (In thousands, except share amounts)

<TABLE>
<CAPTION>

ASSETS                                                 1997           1996
- ------                                                 ----           ----
<S>                                              <C>            <C>
Current assets:
  Cash and cash equivalents                      $  147,462     $  142,479
  Accounts receivable, net                          102,797        141,315
  Finance receivables, net                          293,329        183,808
  Inventories                                       117,475        101,386
  Deferred income taxes                              24,941         25,999
  Prepaid expenses                                   18,017         18,142
                                                 ----------     ----------
  Total current assets                              704,021        613,129

Finance receivables, net                            249,346        154,264
Property, plant, and equipment, net                 528,869        409,434
Deferred income taxes                                 3,001          4,691
Goodwill                                             38,707         40,900
Other assets                                         74,957         77,567
                                                 ----------     ----------
                                                 $1,598,901     $1,299,985
                                                 ----------     ----------
                                                 ----------     ----------

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable                               $  106,112     $  100,699
  Accrued and other liabilities                     164,938        142,334
  Current portion of finance debt                    90,638          8,065
                                                 ----------     ----------
  Total current liabilities                         361,688        251,098

Finance debt                                        280,000        250,000
Long-term liabilities                                62,131         70,366
Postretirement health care benefits                  68,414         65,801

Commitments and contingencies (Note 7)

Shareholders' equity:
  Series A Junior Participating preferred
   stock, none issued                                     -              -
  Common stock, 157,241,441 and 156,252,182
   shares issued  in 1997 and 1996,
    respectively                                      1,572          1,562
  Additional paid-in capital                        187,180        174,371
  Retained earnings                                 683,824        530,782
  Cumulative foreign currency translation
  adjustment                                         (2,835)          (566)
                                                 ----------     ----------
                                                    869,741        706,149
  Less:
  Treasury stock (4,916,488 and 4,914,368
   shares in 1997 and 1996, respectively), 
    at cost                                         (41,959)       (41,933)
  Unearned compensation                              (1,114)        (1,496)
                                                 ----------     ----------
  Total shareholders' equity                        826,668        662,720
                                                 ----------     ----------
                                                 $1,598,901     $1,299,985
                                                 ----------     ----------
                                                 ----------     ----------
</TABLE>


                  The accompanying notes are an integral part
                   of the consolidated financial statements.

                                      33


<PAGE>


                             HARLEY-DAVIDSON, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                  Years ended December 31, 1997, 1996 and 1995
                                 (In thousands)

<TABLE>
<CAPTION>
                                                                      1997           1996           1995
                                                                      ----           ----           ----
<S>                                                             <C>            <C>              <C>
Cash flows from operating activities:
  Net income                                                    $  174,070     $  166,028       $112,480
  Adjustments to reconcile net income to net cash
    provided by operating activities:
      Depreciation and amortization                                 70,178         55,282         42,329
      Provision for credit losses                                    6,547          1,382          1,275
      Gain on disposition of discontinued operations                     -        (22,619)             -
      Deferred income taxes                                          2,748         (8,470)        (6,284)
      Long-term employee benefits                                    1,275          7,089          4,201
      Equity in net loss of joint venture                            1,290          3,486            276
      Other                                                            476          3,419            138
      Net change in discontinued operations                              -         28,862          2,525
      Net changes in other current assets and current
        liabilities                                                 53,151         (6,180)        14,937
                                                                ----------     ----------       --------
  Total adjustments                                                135,665         62,251         59,397
                                                                ----------     ----------       --------
  Net cash provided by operating activities                        309,735        228,279        171,877

Cash flows from investing activities:
  Net capital expenditures                                        (186,171)      (178,771)      (112,985)
  Investment in joint venture                                       (1,526)        (8,778)       (46,918)
  Finance receivables, net                                               -              -        (17,922)
  Finance receivables acquired or originated                    (1,618,307)    (1,086,949)             -
  Finance receivables collected                                  1,107,157        722,825              -
  Finance receivables sold                                         300,000        238,114              -
  Proceeds from disposition of discontinued operations                   -        100,313              -
  Net change in discontinued operations                                  -              -         (8,449)
  Other - net                                                       (7,663)          (519)        (1,547)
                                                                ----------     ----------       --------
  Net cash used in investing activities                           (406,510)      (213,765)      (187,821)

Cash flows from financing activities:
  Net increase (decrease) in notes payable                          (2,580)          (111)         1,260
  Net increase in finance debt                                     112,573         93,735         33,267
  Payments on long-term debt                                             -              -           (750)
  Dividends paid                                                   (21,028)       (17,143)       (13,593)
  Stock repurchases                                                      -              -        (39,972)
  Issuance of stock under employee stock plans                      12,793         20,022          2,716
  Net change in discontinued operations                                  -              -          6,594
                                                                ----------     ----------       --------
  Net cash provided by (used in) financing activities              101,758         96,503        (10,478)
                                                                ----------     ----------       --------
Net increase (decrease) in cash and cash equivalents                 4,983        111,017        (26,422)

Cash and cash equivalents:
  At beginning of year                                             142,479         31,462         57,884
                                                                ----------     ----------       --------
  At end of year                                                $  147,462     $  142,479       $ 31,462
                                                                ----------     ----------       --------
                                                                ----------     ----------       --------
</TABLE>


                  The accompanying notes are an integral part
                   of the consolidated financial statements.


                                      34

<PAGE>

                             HARLEY-DAVIDSON, INC.
                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                  Years ended December 31, 1997, 1996 and 1995
                      (In thousands, except share amounts)

<TABLE>
<CAPTION>

                                                                                       Cumulative
                                             Common Stock                               foreign
                                      ------------------------  Additional              currency
                                       Issued                    paid-in     Retained  translation    Treasury    Unearned
                                       shares          Balance   capital     earnings   adjustment     stock    compensation
                                      -----------      -------  ----------   --------  -----------    --------  ------------
<S>                                   <C>              <C>      <C>          <C>       <C>            <C>       <C>
Balance December 31, 1994             154,312,504       $1,543   $149,957    $283,010      $1,174     $(1,581)      $(871)

Net income                                      -            -          -     112,480           -           -           -

Dividends                                       -            -          -     (13,593)          -           -           -

Nonvested stock issuance                        -            -        740           -           -           1        (741)

Stock repurchase                                -            -          -           -           -     (39,972)          -

Amortization of unearned compensation,
  net of cancellations                          -            -          -           -           -        (351)        288

Exercise of stock options                 400,872            4      1,712           -           -           -           -

Tax benefit of nonvested shares and
  stock options                                 -            -      1,350           -           -           -           -

Foreign currency translation
  adjustment                                    -            -          -           -        (581)          -           -
                                      -----------      -------  ----------   --------  -----------    --------  ----------
Balance December 31, 1995             154,713,376        1,547    153,759     381,897         593     (41,903)     (1,324)

Net income                                      -            -          -     166,028           -           -           -

Dividends                                       -            -          -     (17,143)          -           -           -

Nonvested stock issuance                        -            -        574           -           -           1        (575)

Amortization of unearned compensation,
  net of cancellations                          -            -          -           -           -         (31)        403

Exercise of stock options               1,538,806           15     12,204           -           -           -           -

Tax benefit of nonvested shares and
  stock options                                -             -      7,834           -           -           -           -

Foreign currency translation
  adjustment                                   -             -          -           -      (1,159)          -           -
                                      -----------      -------  ----------   --------  -----------    --------  ----------
Balance December 31, 1996             156,252,182        1,562    174,371     530,782        (566)    (41,933)     (1,496)

Net Income                                     -             -          -     174,070           -           -           -

Dividends                                      -             -          -     (21,028)          -           -           -

Amortization of unearned compensation,
  net of cancellations                         -             -          -           -           -         (26)        382

Exercise of stock options                989,259            10      6,433           -           -           -           -

Tax benefit of nonvested shares and
  stock options                                -             -      6,376           -           -           -           -

Foreign currency translation
  adjustment                                   -             -          -           -      (2,269)          -           -
                                      -----------      -------  ----------   --------  -----------    --------  ----------
Balance December 31, 1997             157,241,441       $1,572   $187,180    $683,824     $(2,835)   $(41,959)    $(1,114)
                                      -----------      -------  ----------   --------  -----------    --------  ----------
                                      -----------      -------  ----------   --------  -----------    --------  ----------
</TABLE>

                  The accompanying notes are an integral part
                   of the consolidated financial statements.


                                      35


<PAGE>


                             HARLEY-DAVIDSON, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                          Year ended December 31, 1997


1.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     PRINCIPLES OF CONSOLIDATION AND BASIS OF PRESENTATION - The
     consolidated financial statements include the accounts of Harley-
     Davidson, Inc. and all of its subsidiaries (the Company), including
     the accounts of Harley-Davidson Motor Company (HDMC), Eaglemark
     Financial Services, Inc. (Eaglemark),  and Holiday Rambler LLC
     (Holiday Rambler).  All significant intercompany accounts and
     transactions are eliminated.  As disclosed in Note 3, the operations
     of Holiday Rambler are classified as discontinued operations.

     The Company has an investment which is accounted for using the equity
     method. Accordingly, the Company's share of the net earnings (losses) of
     this entity is included in consolidated net income.

     USE OF ESTIMATES - The preparation of financial statements in conformity
     with generally accepted accounting principles requires management to make
     estimates and assumptions that affect the amounts reported in the
     financial statements and accompanying notes.  Actual results could differ
     from those estimates.

     CASH AND CASH EQUIVALENTS - The Company considers all highly liquid
     investments purchased with an original maturity of three months or
     less to be cash equivalents.

     FINANCE RECEIVABLES INCOME RECOGNITION - Interest income on finance
     receivables is recorded as earned and is based on the average
     outstanding daily balance for wholesale and retail receivables.
     Accrued interest is classified with finance receivables.  Certain
     loan origination costs are deferred and amortized over the estimated
     life of the related receivable as a reduction in financing revenue.

     FINANCE RECEIVABLES CREDIT LOSSES - The provision for credit losses
     on finance receivables is charged to income in amounts sufficient to
     maintain the allowance for uncollectible accounts at a level
     management believes is adequate to cover the losses of principal and
     interest in the existing portfolio.  The Company's wholesale loan
     charge-off policy is based on a loan-by-loan review.  Retail
     revolving charge receivables are charged off at the earlier of 180
     days contractually past due or when otherwise deemed to be
     uncollectible.  Retail installment receivables are generally charged
     off at 120 days contractually past due.

     RETAIL INSTALLMENT LOANS SOLD WITH LIMITED RECOURSE; SECURITIZATION
     AND SERVICING INCOME - During 1997 and 1996, Eaglemark securitized
     and sold approximately $300 million and $238 million, respectively,
     of its retail installment loans through securitization transactions.
     Eaglemark retained limited recourse and also the servicing rights to
     these contracts.  Eaglemark recognizes a gain for the difference
     between the carrying value of the receivables sold and the adjusted
     sales price.  The adjusted sales price is determined based on a
     present value estimate of future cash flows on each loan pool sold.

     Eaglemark adopted Statement of Financial Accounting Standards (SFAS)
     No. 125, "Accounting for Transfers and Servicing of Financial Assets
     and Extinguishment of Liabilities," effective January 1, 1997.
     Adopting SFAS No. 125 had an immaterial effect.


                                      36


<PAGE>

1.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

     INVENTORIES - Inventories are valued at the lower of cost or market.
     Inventories located in the United States are valued using the last-
     in, first-out (LIFO) method. Other inventories, $33.3 million in 1997
     and $25.5 million in 1996, are valued at the lower of cost or market
     using the first-in, first-out (FIFO) method.

     DEPRECIATION - Depreciation of plant and equipment is determined on
     the straight-line basis over the estimated useful lives of the
     assets. Accelerated methods are used for income tax purposes.

     FACILITIES START-UP COSTS - Facilities start-up costs are expensed as
     incurred.  During 1997 and 1996, the Company incurred approximately
     $19.3 million and $7.3 million in start-up costs, respectively.

     PRODUCT WARRANTY - Product warranty costs are charged to operations
     based upon the estimated warranty cost per unit sold.

     DERIVATIVE FINANCIAL INSTRUMENTS - The Company uses forward foreign
     exchange contracts to mitigate the risk that cash flows resulting
     from the Company's firm commitments for the sale of product to
     foreign customers will be adversely affected by changes in exchange
     rates.  Realized and unrealized gains and losses on forward foreign
     exchange contracts resulting from changes in the spot exchange rate
     are deferred and recognized at the time the hedged transaction is
     settled.

     Eaglemark enters into interest rate cap and swap agreements to reduce
     the impact of fluctuations in interest rates on its floating rate
     debt.  Eaglemark's credit risk is the amount of uncollected interest
     related to these agreements.  The differential to be paid or received
     under these agreements is recognized as an adjustment to interest
     expense.  The unamortized cost of the interest rate cap agreements is
     included in other assets.  The fair values of interest rate cap
     agreements and forward foreign currency contracts are discussed in
     Note 12.

     RESEARCH AND DEVELOPMENT EXPENSES - Research and development expenses
     were approximately $53.3  million, $37.7 million, and $27.2 million
     for 1997, 1996 and 1995, respectively.

     ENVIRONMENTAL - The Company accrues for environmental loss contingencies
     when it is probable that a liability has been incurred and the amount can
     be reasonably estimated.  The Company adopted SOP 96-1, "Environmental
     Remediation Liabilities," effective January 1, 1997.  Adopting SOP 96-1
     had an immaterial effect.

     EARNINGS PER SHARE - In 1997, the Financial Accounting Standards Board
     issued SFAS No. 128, "Earnings per Share," which replaced the calculation
     of primary and fully diluted earnings per share with basic and diluted
     earnings per share.  Unlike primary earnings per share, basic earnings per
     share excludes any nonvested stock.  Diluted earnings per share is very
     similar to the previously defined fully diluted earnings per share.
     During 1996 and 1995, stock options were not materially dilutive;
     therefore, the Company was not required to disclose fully diluted earnings
     per share.  Earnings per share amounts for all periods presented have been
     restated to conform to the Statement 128 requirements.


                                      37

<PAGE>

1.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

     COMPREHENSIVE INCOME - The Company is required to adopt SFAS No. 130,
     "Reporting Comprehensive Income," effective January 1, 1998.
     Comprehensive income and its components will be required to be presented
     for each year for which an income statement is presented.  Components to
     be included in comprehensive income for the Company are expected to
     consist primarily of translation adjustments related to the consolidation
     of foreign subsidiaries.

     INTERNAL-USE SOFTWARE - The Company is required to adopt the new SOP,
     "Accounting for Costs of Computer Software Developed or Obtained for
     Internal Use," effective January 1, 1999.  The SOP will require the
     Company to capitalize costs incurred in connection with developing or
     obtaining internal-use software.  The Company expects to early adopt the
     SOP in 1998.  Had the Company adopted the SOP in 1997, approximately $9
     million of costs associated with internal-use software would have been
     capitalized.

     RECLASSIFICATIONS - Certain prior year balances have been
     reclassified in order to conform to current-year presentation.

2.   ADDITIONAL BALANCE SHEET AND CASH FLOWS INFORMATION

     Balance sheet information is as follows:

<TABLE>
<CAPTION>
                                                            December 31,
                                                    -----------------------
                                                        1997           1996
                                                        ----           ----
                                                           (In thousands)
     <S>                                            <C>            <C>
     Accounts receivable:
       Domestic                                     $ 15,189       $ 49,888
       Foreign                                        87,608         91,427
                                                    --------       --------
                                                    $102,797       $141,315
                                                    --------       --------
                                                    --------       --------
</TABLE>


     Domestic motorcycle sales are generally floor planned by the purchasing 
     dealers. Foreign motorcycle sales are sold on open account, letter of 
     credit, draft and payment in advance. Effective September 1, 1997, 
     Eaglemark became responsible for all credit and collection activities 
     for the Motorcycles segment's domestic receivables.  As such, 
     approximately $69 million of accounts receivable are classified as 
     finance receivables as of December 31, 1997.  The presentation of 
     finance receivables has been changed to classify receivables 
     representing wholesale motorcycle and parts and accessories receivables 
     and retail finance receivables with maturities of less than one year as 
     current (See Note 4).

     The allowance for doubtful accounts deducted from accounts receivable 
     was $1.5 million and $1.9 million at December 31, 1997 and 1996, 
     respectively.


                                      38

<PAGE>

2.   ADDITIONAL BALANCE SHEET AND CASH FLOWS INFORMATION (CONTINUED)

<TABLE>
<CAPTION>
                                                                        December 31,
                                                                ------------------------
                                                                    1997          1996
                                                                    ----          ----
                                                                      (In thousands)
  <S>                                                            <C>           <C>
  Inventories:
    Components at the lower of FIFO cost or market:
        Raw materials and work in process                        $  37,597     $  33,275
        Finished goods                                              26,756        26,331
        Parts and accessories                                       75,735        62,502
                                                                 ---------     ---------
                                                                   140,088       122,108
    Excess of FIFO over LIFO inventories                            22,613        20,722
                                                                 ---------     ---------
                                                                  $117,475      $101,386
                                                                 ---------     ---------
                                                                 ---------     ---------
  Property, plant and equipment, at cost:
    Land and land improvements                                   $  10,172     $   3,727
    Buildings and improvements                                     136,549        92,328
    Machinery and equipment                                        488,086       406,062
    Construction in progress                                       189,832       138,612
                                                                 ---------     ---------
                                                                   824,639       640,729
    Less accumulated depreciation                                  295,770       231,295
                                                                 ---------     ---------
                                                                 $ 528,869     $ 409,434
                                                                 ---------     ---------
                                                                 ---------     ---------
  Accrued and other liabilities:
    Payroll, performance incentives, and
    related expenses                                             $  69,337     $  59,970
    Warranty/recalls                                                 9,384        11,221
    Dealer incentive programs                                       29,220        24,317
    Product liability                                                7,229         8,888
    Income taxes payable                                            15,767         9,416
    Other                                                           34,001        28,522
                                                                 ---------     ---------
                                                                 $ 164,938     $ 142,334
                                                                 ---------     ---------
                                                                 ---------     ---------
</TABLE>



  Supplemental cash flow information is as follows:

<TABLE>
<CAPTION>
                                                      1997           1996          1995
                                                      ----           ----          ----
                                                                 (In thousands)
  <S>                                               <C>          <C>           <C>
  Net changes in other current assets and
    current liabilities:
     Accounts receivable                            $38,518      $(12,360)     $(35,623)
     Inventories                                    (16,089)      (16,959)        5,453
     Prepaid expenses                                   125        (7,356)       (2,287)
     Accounts payable and accrued liabilities        30,597        30,495        47,394
                                                    -------      --------      --------
                                                    $53,151      $ (6,180)     $ 14,937
                                                    -------      --------      --------
                                                    -------      --------      --------
</TABLE>

      Cash paid during the period for interest and income taxes is as
      follows (in thousands):

<TABLE>
     <S>                                            <C>          <C>           <C>
     Interest                                       $17,355      $ 14,400      $  1,143
                                                    -------      --------      --------
                                                    -------      --------      --------
     Income taxes                                   $86,773      $ 71,029      $ 60,444
                                                    -------      --------      --------
                                                    -------      --------      --------
</TABLE>


      Of the interest paid in 1997 and 1996, approximately $3.5 millon and $2.1
      million was capitalized, respectively.  Interest paid includes the 
      interest payments of Eaglemark for which the related expense is classified
      as part of operating income from financial services.


                                      39


<PAGE>

3.   DISCONTINUED OPERATIONS

     On January 22, 1996, the Company announced its strategic decision 
     to discontinue the operations of the Transportation Vehicles segment in 
     order to concentrate its financial and human resources on its core 
     motorcycle business.  The Transportation Vehicles segment was comprised 
     of the Recreational Vehicles division, the Commercial Vehicles division 
     and B & B Molders, a manufacturer of custom or standard tooling and 
     injection molded plastic pieces.  During 1996, the Company completed 
     the sale of the Transportation Vehicles segment for an aggregate sales 
     price of approximately $105 million; approximately $100 million in cash 
     and $5 million in notes and preferred stock.

     The condensed statement of operations relating to discontinued operations
     for the year ended December 31, 1995 is presented below (in thousands):

<TABLE>
<CAPTION>
                                                        1995
                                                        ----
               <S>                                  <C>
               Net sales                            $443,950
               Costs and expenses                    441,388
                                                    --------
               Income before income taxes              2,562
               Provision for income taxes              1,132
                                                    --------
               Net income                           $  1,430
                                                    --------
                                                    --------
</TABLE>

     Included in the 1996 gain on disposition of discontinued operations is a
     net tax benefit of $2.0 million, including benefits related to the
     Company's 1994 legal reorganization.

     It is the Company's policy to allocate interest on debt (to be assumed by
     the buyer) to discontinued operations, which was approximately $.7 million
     and $2.5 million for 1996 and 1995, respectively.

4.   EAGLEMARK FINANCIAL SERVICES, INC.

     On November 14, 1995, the Company acquired substantially all of the 
     common stock and common stock equivalents of Eaglemark, a company in 
     which it held a 49% interest since 1993.  The transaction was accounted 
     for as a step acquisition under the purchase method.  The purchase 
     price for the shares and equivalents was approximately $45 million, 
     which was paid from internally generated funds and short-term 
     borrowings.  The excess of the acquisition cost over the fair value of 
     the net assets purchased resulted in approximately $43 million of 
     goodwill which is being amortized on a straight-line basis over twenty 
     years.

     The Company has included the results of operations of Eaglemark in its 
     statement of operations for the year ended December 31, 1995 as though 
     it had been acquired at the beginning of the year and deducted the 
     preacquisition earnings as part of non-operating expense.  Prior to 
     1995, the Company accounted for its investment in Eaglemark using the 
     equity method.

     The condensed statements of operations relating to the financial 
     services segment are presented below:

<TABLE>
<CAPTION>
                                                         Years ended December 31,
                                                     1997           1996           1995
                                                     ----           ----           ----
                                                               (In thousands)

<S>                                               <C>            <C>            <C>
      Interest income                             $42,118        $31,520        $20,310
      Other income                                 24,880         14,990          8,259
                                                  -------        -------        -------
       Total income                                66,998         46,510         28,569
                                                  -------        -------        -------
      Interest expense                             17,764         13,012          6,676
      Allowance for credit losses                   6,547          1,382          1,275
      Operating expenses                           30,332         24,315         16,998
                                                  -------        -------        -------
       Total expenses                              54,643         38,709         24,949
                                                  -------        -------        -------
       Operating income from financial services   $12,355        $ 7,801        $ 3,620
                                                  -------        -------        -------
                                                  -------        -------        -------
</TABLE>

                                       40

<PAGE>

4.   EAGLEMARK FINANCIAL SERVICES, INC. (CONTINUED)

     Included in interest income is approximately $4.7 million, $5.5 million 
     and $4.9 million of interest on wholesale finance receivables paid by 
     HDMC to Eaglemark in 1997, 1996, and 1995 respectively. Included in 
     other income is approximately $.5 million of fees HDMC paid to 
     Eaglemark for credit and collection activities on domestic receivables 
     purchased from HDMC during 1997.

     Finance receivables originated or purchased by Eaglemark and owned at
     December 31, were as follows (in thousands):

<TABLE>
<CAPTION>
                                                     1997           1996
                                                     ----           ----
<S>                                             <C>             <C>
              Wholesale                          $243,765       $147,925
              Retail                              268,893        169,432
              Investment in retained
               securitization interest             36,884         24,848
                                                 --------       --------
                                                  549,542        342,205
              Allowance for credit losses           6,867          4,133
                                                 --------       --------
                                                 $542,675       $338,072
                                                 --------       --------
                                                 --------       --------

</TABLE>

     Eaglemark's finance receivables include wholesale loans to dealers that 
     are generally secured by the inventory being financed, retail loans to 
     consumers in the form of installment sales contracts and revolving 
     charge receivables.  Eaglemark holds titles to vehicles financed, and 
     all revolving charge receivables are cross-collateralized when the 
     customer also has an installment contract. Eaglemark generates finance 
     receivables in the United States and Canada and has a geographically 
     diversified loan portfolio.

     Wholesale finance receivables are primarily motorcycles and related 
     parts and accessories which are contractually due within one year.  
     Retail finance receivables are primarily motorcycles, personal 
     watercraft and revolving charges.  On December 31, 1997, contractual 
     maturities of finance receivables were as follows (in thousands):

<TABLE>
<CAPTION>

                        <S>                      <C>
                        1998                     $293,329
                        1999                       35,652
                        2000                       32,364
                        2001                       31,494
                        2002                       32,713
                        Thereafter                123,990
                                                 --------
                        Total                    $549,542
                                                 --------
                                                 --------
</TABLE>

The allowance for credit losses is comprised of individual components relating
to wholesale and retail finance receivables.  Changes in the allowance for
credit losses for the year ended December 31, is as follows (in thousands):

<TABLE>
<CAPTION>
                                                     1997           1996
                                                     ----           ----
           <S>                                     <C>            <C>
           Balance at beginning of year            $4,133         $3,359
           Provision                                6,547          1,382
           Charge-offs                             (3,813)          (608)
                                                   ------         ------
           Balance at end of year                  $6,867         $4,133
                                                   ------         ------
                                                   ------         ------
</TABLE>

     Eaglemark serviced with limited recourse $405.6 million and $283.8 
     million of retail installment loans as of December 31, 1997 and 1996, 
     respectively.


                                       41

<PAGE>

4.   EAGLEMARK FINANCIAL SERVICES, INC. (CONTINUED)

     Eaglemark's debt as of December 31, consisted of the following (in
     thousands):

<TABLE>
<CAPTION>
                                                     1997           1996
                                                     ----           ----
            <S>                                  <C>            <C>
            Commercial paper                     $306,677       $153,802
            Revolving credit facility              33,961        104,263
            Senior subordinated notes              30,000              -
                                                 --------       --------
            Total finance debt                   $370,638       $258,065
                                                 --------       --------
                                                 --------       --------
</TABLE>

     During 1997, Eaglemark established a $500 million unsecured commercial 
     paper program operating under the name Harley-Davidson Funding Corp; 
     replacing a $175 million asset-backed commercial paper program.  
     Maturities under the unsecured commercial paper program can range up to 
     270 days from the issuance date.  Liquidity support for the commercial 
     paper program is provided by the unused portion of the Credit 
     Facilities noted below.  The weighted average interest rate on 
     outstanding commercial paper balances was 6.08% and 5.54% at December 
     31, 1997 and 1996, respectively.

     Eaglemark entered into new bank credit facilities ("Credit Facilities") 
     during 1997 consisting of a $250 million 364-day revolving facility and 
     a $250 million five-year revolving facility provided by a group of 
     financial institutions; replacing a $150 million facility, which 
     expired during the year.  The weighted average interest under the 
     Credit Facilities was 4.50% and 7.01% at December 31, 1997 and 1996, 
     respectively.  Eaglemark has the option to borrow in various currencies 
     up to set dollar amounts.  Interest is based on LIBOR or other 
     short-term rate indices, depending on the type of advance.

     In December, 1997, Eaglemark issued $30 million of 6.79% senior 
     subordinated notes due December 18, 2007.  The notes provide for 
     semi-annual interest payments, with no principal payments due until 
     final maturity.  Eaglemark is required to comply with various operating 
     and financial covenants.

     Long-term finance debt included on the balance sheet consists of
     the $250 million five-year revolving credit facility and the $30
     million of senior subordinated notes at December 31, 1997.  The full
     amount of the five-year credit facility has been excluded from
     current liabilities because the Company intends that at least that
     amount would remain outstanding for an uninterrupted period extending
     beyond one year from the balance sheet date.

     During 1996, the Company entered into a support agreement with
     Eaglemark, whereby, the Company agrees to provide Eaglemark with
     certain financial support payments if required.  The payments may be
     provided at the Company's option either as a capital contribution or
     as a loan.

5.   NOTES PAYABLE

     As of December 31, 1997, the Company had unsecured lines of
     credit totaling approximately $42.7 million, of which approximately
     $40.8 million remained available after consideration of outstanding
     letters of credit.  As of December 31, 1996, $2.6 million of notes
     payable was included in accrued and other liabilities.  There were no
     outstanding notes payable at December 31, 1997.

                                       42


<PAGE>

6.   INCOME TAXES

     Provision for income taxes consists of the following:

<TABLE>
<CAPTION>
                                                            1997           1996          1995
                                                            ----           ----          ----
                                                                     (In thousands)
       <S>                                                  <C>              <C>           <C>
       Current:
        Federal                                              $ 85,237        $73,537       $56,384
        State                                                   9,612         10,524         7,308
        Foreign                                                 4,634          6,254         8,279
                                                            ---------        -------       -------
                                                               99,483         90,315        71,971
       Deferred:
        Federal                                                    85         (5,005)       (5,895)
        State                                                   2,215           (667)         (780)
        Foreign                                                   449           (430)         (357)
                                                            ---------        -------       -------
                                                                2,749         (6,102)       (7,032)
                                                            ---------        -------       -------
        Total                                                $102,232        $84,213       $64,939
                                                            ---------        -------       -------
                                                            ---------        -------       -------
</TABLE>

     The provision for income taxes differs from the amount which would be
     provided by applying the statutory U.S. corporate income tax rate due to
     the following items:

<TABLE>
<CAPTION>
                                                                   1997           1996       1995
                                                                   ----           ----       ----
      <S>                                                          <C>            <C>        <C>
       Provision at statutory rate                                 35.0%          35.0%      35.0%
       Foreign income taxes                                          .7            1.0        1.2
       Foreign tax credits                                          (.7)          (1.0)      (1.2)
       State taxes, net of federal benefit                          2.9            2.9        2.6
       Foreign sales corporation                                   (1.1)          (1.3)       (.8)
       Other                                                         .2             .4         .2
                                                                   ----           ----       ----
       Provision for income taxes                                  37.0%          37.0%      37.0%
                                                                   ----           ----       ----
                                                                   ----           ----       ----
</TABLE>

     Deferred income taxes result from temporary differences between the
     recognition of revenues and expenses for financial statements and income
     tax returns. The principal components of the Company's deferred tax assets
     and liabilities as of December 31, include the following:

<TABLE>
<CAPTION>
                                                                 1997          1996
                                                                 ----          ----
                                                                  (In thousands)
      <S>                                                     <C>           <C>
       Deferred tax assets:
        Accruals not yet tax deductible                       $30,034       $30,921
        Postretirement health care benefit obligation          28,756        27,719
                                                              -------       -------
                                                               58,790        58,640
       Deferred tax liabilities:
        Depreciation, tax in excess of book                   (18,730)      (13,923)
        Inventory adjustments                                  (1,116)       (1,185)
        Pension obligation                                     (2,830)       (1,140)
        Other, net                                             (8,172)      (11,702)
                                                              -------       -------
                                                              (30,848)      (27,950)
                                                              -------       -------
        Net deferred tax asset                                $27,942       $30,690
                                                              -------       -------
                                                              -------       -------
</TABLE>

                                      43

<PAGE>

7.   COMMITMENTS AND CONTINGENCIES

     The Company is involved with government agencies in various 
     environmental matters, including a matter involving soil and groundwater 
     contamination at its York, Pennsylvania facility (the Facility). The 
     Facility was formerly used by the U.S. Navy and AMF (the predecessor 
     corporation of Minstar). The Company purchased the Facility from AMF in 
     1981. Although the Company is not certain as to the extent of the 
     environmental contamination at the Facility, it is working with the 
     Pennsylvania Department of Environmental Resources in undertaking 
     certain investigation and remediation activities. In March 1995, the 
     Company entered into a settlement agreement (the Agreement) with the 
     Navy.  The Agreement calls for the Navy and the Company to contribute 
     amounts into a trust equal to 53% and 47%, respectively, of future costs 
     associated with investigation and remediation activities at the Facility 
     (response costs). The trust will administer the payment of the future 
     response costs at the Facility as covered by the Agreement.  In  
     addition, in March 1991 the Company entered into a settlement agreement 
     with Minstar related to certain indemnification obligations assumed by 
     Minstar in connection with the Company's purchase of the Facility. 
     Pursuant to this settlement, Minstar is obligated to reimburse the 
     Company for a portion of its response costs at the Facility. Although 
     substantial uncertainty exists concerning the nature and scope of the 
     environmental remediation that will ultimately be required at the 
     Facility, based on preliminary information currently available to the 
     Company and taking into account the Company's settlement agreement with 
     the Navy and the settlement agreement with Minstar, the Company 
     estimates that it will incur approximately $6 million of net additional 
     response costs at the Facility. The Company has established reserves for 
     this amount. The Company's estimate of additional response costs is 
     based on reports of environmental consultants retained by the Company, 
     the actual costs incurred to date and the estimated costs to complete 
     the necessary investigation and remediation activities.  Response costs 
     are expected to be incurred over a period of approximately 10 years.

     Under the terms of the sale of the Commercial Vehicles Division, the 
     Company has agreed to indemnify Utilimaster Corporation, for 12 years, 
     for certain claims related to environmental contamination present at the 
     date of sale, up to $20 million.  Based on the environmental studies 
     performed as part of the sale of the Transportation Vehicles segment, 
     the Company does not expect to incur any material expenditure under this 
     indemnification.

     Since June, 1996, the Company self-insures its product liability losses 
     in the United States up to $2.5 million ($3.0 million between June, 1995 
     and June, 1996). Catastrophic coverage is maintained for individual 
     claims in excess of $2.5 million ($3.0 million between June, 1995 and 
     June, 1996) up to $25 million.  Prior to June, 1995, the Company was 
     self-insured for all product liability losses in the United States.  
     Outside the United States, the Company is insured for product liability 
     up to $25 million per individual claim and in the aggregate.  The 
     Company accrues for claim exposures which are probable of occurrence and 
     can be reasonably estimated.

     At December 31, 1997, the Company was contingently liable for $15.9 
     million related to letters of credit. The letters of credit typically 
     act as a guarantee of payment to certain third parties in accordance 
     with specified terms and conditions.

                                      44

<PAGE>

8.   EMPLOYEE BENEFIT PLANS

     The Company has several noncontributory defined benefit pension plans 
     covering substantially all employees of the Motorcycles segment.  
     Benefits are based primarily on years of service and, for certain plans, 
     levels of compensation.  The Company's policy with respect to the 
     pension plans is to fund pension benefits to the extent contributions 
     are deductible for tax purposes.

     The following data is provided for the pension plans for the years
     indicated (in thousands):

<TABLE>
<CAPTION>

                                                                      Year Ended December 31,
                                                                 ---------------------------------
                                                                 1997           1996          1995
                                                                 ----           ----          ----
     <S>                                                     <C>            <C>           <C>
     Components of net periodic pension cost:
       Service cost - benefits earned during the year        $  7,770       $  6,243      $  5,184
       Interest cost on projected benefit obligations          14,861         12,540        11,237
       Actual return on plan assets                           (36,075)       (15,912)      (16,547)
       Net amortization and deferral                           24,095          5,245         7,523
                                                             --------       --------      --------
       Net periodic pension cost                             $ 10,651       $  8,116      $  7,397
                                                             --------       --------      --------
                                                             --------       --------      --------
</TABLE>

     Reconciliation of funded status:

<TABLE>
<CAPTION>
                                                                              September 30, 1997            September 30, 1996
                                                                         ---------------------------    -------------------------
                                                                           Assets        Accumulated      Assets      Accumulated
                                                                           Exceed          Benefits       Exceed        Benefits
                                                                         Accumulated        Exceed      Accumulated      Exceed
                                                                           Benefits         Assets       Benefits        Assets
                                                                           --------        --------      --------      ---------
     <S>                                                                  <C>             <C>            <C>          <C>
     Actuarial present value of benefit obligations:
       Vested benefit obligation                                            $ 89,653        $62,448        $42,716      $ 82,185
       Nonvested benefit obligation                                            9,895          4,370          5,473        12,117
                                                                           ---------        --------      --------      ---------
       Accumulated benefit obligation                                       $ 99,548        $66,818        $48,189      $ 94,302
                                                                           ---------        --------      --------      ---------
                                                                           ---------        --------      --------      ---------

     Projected benefit obligations for service rendered to date             $130,076        $71,567        $68,785      $107,834
     Plan assets at fair value, consisting primarily of debt
       securities, bank common trust funds, common stock,
       and an immediate participation guarantee contract                     114,320         66,319         54,345        83,569
                                                                           ---------        --------      --------      ---------
     Projected benefit obligation in excess of plan assets                    15,756          5,248         14,440        24,265
     Unrecognized net loss from past experience different
       from that assumed and changes in assumptions                           (2,738)         3,866        (9,952)       (11,589)
     Unrecognized prior service cost                                         (14,097)        (8,573)       (4,871)       (12,309)
     Unrecognized transition asset                                               392            423           495            669
     Additional minimum liability                                                 -              -              -          9,696
                                                                           ---------        --------      --------      ---------
     Accrued (prepaid) pension cost, September 30                               (687)           964           112         10,732
     Fourth quarter contribution                                                  -            (773)              -         (403)
                                                                           ---------        --------      --------      ---------
     Accrued (prepaid) pension cost, December 31                            $   (687)       $   191        $  112       $ 10,329
                                                                           ---------        --------      --------      ---------
                                                                           ---------        --------      --------      ---------
</TABLE>

     The provisions of Financial Accounting Standards Board Statement No. 87, 
     "Employers' Accounting for Pensions," require the recognition of an 
     additional minimum liability and related intangible asset to the extent 
     that accumulated benefits exceed plan assets.  At December 31, 1996, the 
     adjustment required to reflect the Company's minimum pension liability 
     was $9.7 million. No adjustment was required at December 31, 1997.


                                      45

<PAGE>

8.  EMPLOYEE BENEFIT PLANS (CONTINUED)

    The assumptions used in determining pension expense (for the following 
    year) and funded status information shown above were as follows:

<TABLE>
<CAPTION>

                                                                 1997           1996            1995
                                                                 ----           ----            ----

        <S>                                                        <C>            <C>            <C>
        Discount rate                                             8.3%           8.3%           8.3%
        Rate of increase in future compensation levels            5.0%           5.0%           5.0%
        Assumed long-term rate of return on plan assets          10.3%          10.3%          10.3%

</TABLE>

    Included in plan assets are 453,096 shares of the Company's common stock 
    at December 31, 1997 and 1996.  The market value of these shares at 
    December 31, 1997 and 1996 was $12.3 million and $10.6 million, 
    respectively. Dividends paid on these shares were approximately $61,000 
    and $47,000 during 1997 and 1996, respectively.

    Certain of the Company's plans relating to hourly and salaried employees 
    have been amended to increase the scheduled benefits.  During 1996, the 
    Company accrued approximately $2.0 million related to early retirement 
    benefits offered to some hourly employees.

    The Company has various defined contribution benefit plans which in total 
    cover substantially all full-time employees.  Employees can make 
    voluntary contributions in accordance with the provisions of their 
    respective plan, which includes a 401(k) tax deferral option.  The 
    Company accrued $2.9 million, $2.0 million and $1.5 million for matching 
    contributions during 1997, 1996 and 1995, respectively.

    The Company also has unfunded supplemental executive retirement plan 
    (SERP) agreements with certain executive officers.  The plan was 
    instituted to replace benefits lost under the Tax Revenue Reconciliation 
    Act of 1993.  The Company has recorded a net liability of $4.8 million 
    and $4.1 million for the SERP at December 31, 1997 and 1996, respectively.

9.  POSTRETIREMENT HEALTH CARE BENEFITS

    The Company has several postretirement health care benefit plans covering 
    substantially all employees of the Motorcycles segment. Employees are 
    eligible to receive benefits upon attaining age 55 after rendering at 
    least 10 years of service to the Company.

    The Company's postretirement health care plans are currently funded as 
    claims are submitted ($2.5 million in 1997 and $2.3 millionin 1996). Some 
    of the plans require employee contributions to offset benefit costs. The 
    status of the plans was as follows:

<TABLE>
<CAPTION>
                                                                   September 30,
                                                             ------------------------
                                                                1997          1996
                                                                ----          ----
                                                                  (In thousands)
  
    <S>                                                        <C>           <C>    
    Accumulated postretirement benefit obligation
     Retirees                                                  $15,410       $16,134
     Fully eligible active plan participants                     7,410         8,064
     Other active plan participants                             30,072        25,091
                                                               --------      --------
                                                                52,892        49,289
     Unrecognized net gain                                      14,089        14,611
     Unrecognized prior service cost                             2,126         2,382
     Fourth quarter contribution                                 (693)          (481)
                                                               --------       -------
     Accrued postretirement benefit liability, December 31     $68,414        $65,801
                                                               --------       -------
                                                               --------       -------
</TABLE>

                                      46

<PAGE>

9.  POSTRETIREMENT HEALTH CARE BENEFITS (CONTINUED)

    The net periodic postretirement benefit cost includes the following:

<TABLE>
<CAPTION>

                                                         Year Ended  December 31,
                                                         -----------------------
                                                           1997          1996
                                                           ----          ----
                                                             (In thousands)

     <S>                                                   <C>           <C>
     Service cost - benefits earned during the year        $1,990        $2,036
     Interest cost on projected benefit obligation          3,967         3,524
     Net amortization and deferral                           (841)       (1,065)
                                                           -------       -------
     Net periodic postretirement benefit cost              $5,116        $4,495
                                                           -------       -------
                                                          -------       -------

</TABLE>

    The weighted average health care cost trend rate used in determining the 
    accumulated postretirement benefit obligation of the health care plans 
    was 8% in 1997. The per capita health care cost trend rate is assumed to 
    decrease gradually to 6% for 1999 and remain at that level thereafter. 
    This assumption can have a significant effect on the amounts reported. If 
    the weighted average health care cost trend rate were to increase by 1%, 
    the accumulated postretirement benefit obligation as of September 30, 
    1997 and the aggregate of service and interest cost components of net 
    periodic postretirement benefit cost for the year ended December 31, 1998 
    would increase by $5.4 million and $.8 million, respectively. The 
    weighted average discount rate used to determine the accumulated 
    postretirement benefit obligation of the health care plans as of 
    September 30, 1997 and 1996 was 8.25%.

10. CAPITAL STOCK

    The Company has 400 million authorized shares of $.01 par value common 
    stock.

    On August 20, 1997, the Company's Board of Directors declared a 
    two-for-one stock split for  shareholders of record on September 12, 
    1997, payable on September 26, 1997.  Stock option agreements have been 
    adjusted to reflect the split.  An amount equal to the par value of the 
    shares issued has been transferred from additional paid-in capital to the 
    common stock account.  All references to number of shares have been 
    adjusted to reflect the stock split on a retroactive basis.

    The Board of Directors authorized the Company to repurchase up to 8 
    million shares of the Company's outstanding common stock. During 1995, 
    the Company repurchased 3,300,000 shares of its common stock with cash on 
    hand and short-term borrowings.  As a result, the Company has 4,700,000 
    shares available to repurchase under this authorization.

    In addition, the Company has continuing authorization from its Board of 
    Directors to repurchase shares of the Company's outstanding common stock 
    under which the cumulative number of shares repurchased, at the time of 
    any repurchase, shall not exceed the sum of (1) the number of shares 
    issued in connection with the exercise of stock options occurring on or 
    after January 1, 1998 plus (2) one percent of the issued and outstanding 
    common stock of the Company on January 1 of the current year, adjusted 
    for any stock split.

    The Company has designated .5 million of the 2.0 million authorized 
    shares of preferred stock as Series A Junior Participating preferred 
    stock (Preferred Stock). The Preferred Stock has a par value of $1 per 
    share. Each share of Preferred Stock, none of which is outstanding, is 
    entitled to 800 votes per share (subject to adjustment) and other rights 
    such that the value of a one one-hundredth interest in a share of 
    Preferred Stock should approximate the value of eight shares of common 
    stock.

                                      47

<PAGE>

10.  CAPITAL STOCK (CONTINUED)

    The Preferred Stock is reserved for issuance in connection with the 
    Company's outstanding Preferred Stock purchase rights (Rights). Each 
    outstanding share of common stock entitles its holder to one-eighth 
    Right.  Under certain conditions, each Right entitles the holder to 
    purchase one one-hundredth of a share of Preferred Stock at an exercise 
    price of $300, subject to adjustment. The Rights are only exercisable if 
    a person or group has acquired 15% or more of the outstanding common 
    stock or has announced an intention to acquire 25% or more of the 
    outstanding common stock.  If there is a 15% acquiring party, each holder 
    of a Right, other than the acquiring party, will be entitled to purchase, 
    at the exercise price, common stock having a market value of two times 
    the exercise price.

    The Company has a nonvested stock plan in which plan participants are 
    entitled to cash dividends and voting rights on their respective shares. 
    Restrictions generally limit the sale or transfer of shares during a 
    restricted period, not exceeding ten years. Participants may vest in 
    certain amounts of the nonvested stock upon death, disability or 
    retirement as described in the plan.

    Unearned compensation was charged for the market value of the nonvested 
    shares on the date of grant and is being amortized over the restricted 
    period. The unamortized unearned compensation value is shown as a 
    reduction of shareholders' equity in the accompanying consolidated 
    balance sheets.

    Information with respect to nonvested stock outstanding is as follows:

<TABLE>
<CAPTION>
                                                                1997           1996            1995
                                                                ----           ----            ----
      <S>                                                      <C>            <C>             <C>    
      Outstanding at beginning of year at
       $2.37 to $17.53 per share                             167,800         203,400         68,400
      Nonvested shares granted at
       $11.53 to $17.53                                            -          32,800        135,000
      Nonvested shares vested at
       $2.37 to $13.47 per share                             (15,000)       (68,400)              -
                                                             --------       --------        -------
      Total shares outstanding at end of year at
       $11.53 to $17.53 per share                             152,800        167,800        203,400
                                                             --------        -------        -------
                                                             --------        -------        -------
      Weighted-average fair value of
       shares granted during the year                             N/A         $17.53         $13.47
                                                                  ---         ------         ------
                                                                  ---         ------         ------
</TABLE>

    Expense in 1997, 1996 and 1995 associated with this nonvested stock plan 
    was $.4 million, $.4 million, and $.3 million, respectively.

    The Company has a Stock Option Plan under which the Board of Directors 
    may grant to employees nonqualified stock options with or without 
    appreciation rights. The options may be exercised one year after the date 
    of grant, not to exceed 25 percent of the shares in the first year with 
    an additional 25 percent to be exercisable in each of the three following 
    years. The options expire ten years from the date of grant. The number of 
    shares of common stock available for future grants under such plans were 
    5.6 million and 6.6 million at December 31, 1997 and 1996, respectively.

                                      48

<PAGE>

10.  CAPITAL STOCK (CONTINUED)

     The following table summarizes the transactions of the Company's
     Stock Option Plan for the three-year period ended December 31, 1997:

<TABLE>
<CAPTION>

                                                             1997                             1996                   1995
                                                    -----------------------------   ---------------------------    --------
                                                                Weighted-Average               Weighted-Average
                                                    Options       Exercise Price     Options    Exercise Price      Options
                                                    -------     -----------------   --------   -----------------   --------
       <S>                                         <C>           <C>               <C>          <C>                 <C>       
       Options outstanding at
        beginning of year                          6,398,292          $10.04       7,100,166        $  8.16        6,036,116
       Options granted                             1,058,178           20.86       1,097,080          17.91        1,610,720
       Options exercised                            (989,259)           6.51      (1,538,806)          6.52         (400,868)
       Options cancelled                            (224,810)          15.88        (260,148)         12.89         (145,802)
                                                  ----------                      ----------                      ----------
       Options outstanding at
        end of year                                6,242,401           12.23       6,398,292          10.04        7,100,166
                                                  ----------                      ----------                      ----------
                                                  ----------                      ----------                      ----------
       Weighted-average fair value
        of options granted during
        the year                                       $8.13                         $  7.13                         $  5.45
                                                       -----                         -------                         -------
                                                       -----                         -------                         -------
       Number of options exercisable                                               
        at end of year                             3,653,421          $ 8.45       3,649,876        $  6.36        4,208,480
                                                  ----------      ----------      ----------       --------       ----------
                                                  ----------      ----------      ----------       --------       ----------
       Options outstanding at December 31, 1997:

       Price range $1.65 to $10; weighted
        average contractual life of 
        3.3 years                                  2,175,274          $ 4.96   
       Price range $10.01 to $20;
        weighted average contractual
        life of 7.1 years                          3,045,735           14.52   
       Price range $20.01 to $30;
        weighted average contractual
        life of 9.1 years                          1,021,392           20.91   
                                                  ----------
                                                   6,242,401
                                                  ----------
                                                  ----------
</TABLE>

     Statement of Financial Accounting Standards (SFAS) No. 123, "Accounting 
     for Stock-Based Compensation," became effective January 1, 1996.  As is 
     permitted under SFAS No. 123, the Company elected to continue to account 
     for employee stock compensation (e.g., nonvested stock and stock 
     options) in accordance with APB Opinion No. 25 (APB 25), "Accounting for 
     Stock Issued to Employees."  Under APB 25, the total compensation 
     expense recognized is equal to the difference between the award's 
     exercise price and the underlying stock's market price at the 
     measurement date.  SFAS No. 123 calculates the total compensation 
     expense to be recognized as the fair value of the award at the date of 
     grant for effectively all awards.

     For purposes of pro forma disclosures under SFAS No. 123, the estimated 
     fair value of the options is amortized to expense over the options' 
     vesting period.  The Company's pro forma information follows (in 
     thousands, except per share amounts):

<TABLE>
<CAPTION>

                                                             1997           1996           1995
                                                             ----           ----           ----
    <S>                                                  <C>            <C>            <C>     
      Pro forma net income                               $169,883       $162,733       $110,201
      Pro forma earnings per share:
        Basic                                               $1.12          $1.08           $.73
        Diluted                                              1.11           1.07            .73
</TABLE>

     In determining the effect of SFAS No. 123, the Black-Scholes option 
     pricing model was used with the following weighted-average assumptions 
     for 1997 and 1996: risk-free interest rate of approximately 6% and 5%, 
     respectively; dividend yield of .5%; expected common stock market 
     volatility factor of .4; and a weighted-average expected life of the 
     options of two years from the vesting date.  Forfeitures are recognized 
     as they occur.  These pro forma calculations only include the effects of 
     1997, 1996 and 1995 grants.

                                      49

<PAGE>

11.  EARNINGS PER SHARE

     The following table sets forth the computation of basic and diluted 
     earnings per share.  All share and per share data have been adjusted to 
     reflect the stock split described in Note 10. (In thousands, except per 
     share amounts).

<TABLE>
<CAPTION>

                                                                 Year Ended December 31,
                                                              1997           1996           1995  
                                                              ----           ----           ----

     <S>                                                    <C>            <C>            <C>     
     NUMERATOR
     Income from continuing operations
      used in computing basic and
       diluted earnings per share                           $174,070       $143,409       $111,050
                                                            --------       --------       --------
                                                            --------       --------       --------
     DENOMINATOR
     Denominator for basic earnings per share -
      weighted-average common shares                         151,650        150,683        149,972
     Effect of dilutive securities - employee
      stock options and nonvested stock                        2,298          2,242          1,928
                                                            --------       --------       --------
     Denominator for diluted earnings per share -
      adjusted weighted-average shares                       153,948        152,925        151,900
                                                            --------       --------       --------
                                                            --------       --------       --------
   
     Basic earnings per share                                  $1.15           $.95           $.74
                                                               -----           ----           ----
                                                               -----           ----           ----
   
     Diluted earnings per share                                $1.13           $.94           $.73
                                                               -----           ----           ----
                                                               -----           ----           ----
</TABLE>

12.  FAIR VALUE OF FINANCIAL INSTRUMENTS

     The Company's financial instruments consist primarily of cash and cash 
     equivalents, trade receivables, finance receivables, debt and forward 
     foreign exchange contracts.  The book values of cash and cash 
     equivalents, trade receivables and finance receivables are considered to 
     approximate their respective fair values.

     None of the Company's debt instruments have readily ascertainable market 
     values; however, the carrying values are considered to approximate their 
     respective fair values.  See Note 4, for the terms and carrying values 
     of the Company's various debt instruments.

     The Company enters into forward foreign exchange contracts to hedge 
     against sales transactions denominated principally in European 
     currencies.  At December 31, 1997, the Company had forward foreign 
     exchange contracts that required it to convert these foreign currencies, 
     at a variety of rates, into U.S. Dollars or German Deutsche Marks. These 
     contracts represent a combined U.S. dollar equivalent commitment of 
     approximately $70 million and $64 million at December 31, 1997 and 1996, 
     respectively.  The current contracts have maturities of less than one 
     year.  Unrealized gains and losses on these forward foreign exchange 
     contracts, which were not material at December 31, 1997 or 1996, are 
     deferred and recognized at the time the hedged transaction is settled.

     Eaglemark has interest rate cap and swap agreements to reduce the impact 
     of fluctuations in interest rates on its floating rate debt.  At 
     December 31, 1997 and 1996, Eaglemark had approximately $20 million in 
     interest rate caps outstanding.  At December 31, 1997, Eaglemark had 
     approximately $48 million in interest rate swaps outstanding.  At 
     December 31, 1997, the fair value of the caps and swaps, if Eaglemark 
     were to terminate the agreements, was not material.

                                      50

<PAGE>

13.  BUSINESS SEGMENTS AND FOREIGN OPERATIONS

     (a)  BUSINESS SEGMENTS

     The Company operates in two business segments (excluding discontinued 
     operations): Motorcycles and Related Products and Financial Services.  
     The Company's reportable segments are strategic business units that 
     offer different products and services.  They are managed separately 
     based on the fundamental differences in their operations.

     The Motorcycles and Related Products ("Motorcycles") segment consists 
     primarily of the Company's wholly-owned subsidiary, H-D Michigan, Inc., 
     and its wholly-owned subsidiary, Harley-Davidson Motor Company.  The 
     Motorcycles segment designs, manufactures and sells primarily 
     heavyweight (engine displacement of 651+cc) touring and custom 
     motorcycles and a broad range of related products which include 
     motorcycle parts and accessories and riding apparel.  The Company, which 
     is the only major American motorcycle manufacturer, has held the largest 
     share of the United States heavyweight motorcycle market since 1986.  
     The Company holds a smaller market share in the European market, which 
     is a larger market than the United States, and in the Japanese market, 
     which is a smaller market than the United States.

     The Financial Services ("Eaglemark") segment consists of the Company's 
     majority-owned subsidiary, Eaglemark Financial Services, Inc.  Eaglemark 
     provides motorcycle floor planning and parts and accessories financing 
     to the Company's participating North American dealers.  Eaglemark also 
     offers retail financing opportunities to the Company's domestic 
     motorcycle customers.  In addition, Eaglemark has established The 
     Harley-Davidson Chrome VISA Card for customers in the United States.  
     Eaglemark also provides property and casualty insurance for motorcycles 
     as well as extended service contracts.  A smaller portion of its 
     customers are in other leisure products businesses.  Prior to 1995, 
     Eaglemark carried on business only in the United States.  In 1995, 
     Eaglemark expanded its operations to include Canada.

     The Company early adopted SFAS No. 131, "Disclosures about Segments of 
     an Enterprise and Related Information," effective December 31, 1997.  
     Adoption of the Statement required the Company to change the disclosure 
     of geographic information but did not require significant changes in the 
     way segments were disclosed.
                                      51

<PAGE>

13.  BUSINESS SEGMENTS AND FOREIGN OPERATIONS (CONTINUED)

     Information by industry segment is set forth below (in thousands):
<TABLE>
<CAPTION>

                                                                1997           1996          1995
                                                                ----           ----          ----

     <S>                                                 <C>            <C>           <C>         
     Net sales:
      Motorcycles and Related Products                    $1,762,569     $1,531,227    $1,350,466
      Financial Services (1)                                  n/a            n/a           n/a
                                                          -----------   ------------   -----------
                                                          $1,762,569     $1,531,227    $1,350,466
                                                          -----------   ------------   -----------
                                                          -----------   ------------   -----------
     Income from operations:
      Motorcycles and Related Products                      $265,486       $228,093      $184,475
      Financial Services (1)                                  12,355          7,801         3,620
      General corporate expenses                              (7,838)        (7,448)       (7,299)
                                                          -----------    -----------   -----------
                                                            $270,003       $228,446      $180,796
                                                          -----------    -----------   -----------
                                                          -----------    -----------   -----------
   </TABLE>

<TABLE>
<CAPTION>

                                             Motorcycles
                                             and Related   Transportation    Financial
                                             Products       Vehicles (2)     Services(1)   Corporate  Consolidated
                                             ------------  ---------------   -----------   ---------  ------------

     <S>                                     <C>              <C>             <C>          <C>         <C>        
     1997
     ----
     Identifiable assets                       $856,779          n/a           $598,514    $143,608    $1,598,901
     Depreciation and amortization               66,426          n/a              3,489         263        70,178
     Net capital expenditures                   183,194          n/a              2,834         143       186,171

     1996
     ----
     Identifiable assets                       $770,271          n/a           $387,666    $142,048    $1,299,985
     Depreciation and amortization               51,657          n/a              3,367         258        55,282
     Net capital expenditures                   176,771          n/a              1,994           6       178,771

     1995
     ----
     Identifiable assets                       $575,118       $111,556         $269,461    $ 24,535    $  980,670
     Depreciation and amortization               41,754          n/a                320         255        42,329
     Net capital expenditures                   112,579          n/a                221         185       112,985
</TABLE>

     (1) The results of operations for the majority-owned financial services 
         subsidiary are included as Operating income from financial services 
         in the statements of operations.  See Note 4.

     (2) The results of operations for the Transportation Vehicles segment 
         are classified as discontinued operations in the statements of 
         operations.  See Note 3.

                                      52

<PAGE>

13.  BUSINESS SEGMENTS AND FOREIGN OPERATIONS (CONTINUED)

     (b)  GEOGRAPHIC INFORMATION

     Included in the consolidated financial statements are the following 
     amounts relating to geographic locations:

<TABLE>
<CAPTION>

                                         1997           1996           1995
                                         ----           ----           ----
                                              (In thousands)

  <S>                             <C>            <C>            <C>
  Revenues (1):
   United States                   $1,304,748     $1,110,527     $  949,415
   Canada                              62,717         58,053         48,046
   Germany                             81,541         82,800        102,638
   Japan                               90,243         79,401         69,350
   Other foreign countries            223,320        200,446        181,017
                                   ----------     ----------     ----------
                                   $1,762,569     $1,531,227     $1,350,466
                                   ----------     ----------     ----------
                                   ----------     ----------     ----------

  Long-lived assets (2):
   United States                     $607,363       $492,054       $353,801
   Other foreign countries              7,073          7,508          5,325
                                    ---------       --------       --------
                                     $614,436       $499,562       $359,126
                                    ---------       --------       --------
                                    ---------       --------       --------
</TABLE>

     (1) Revenues are attributed to geographic regions based on location
         of customer.

     (2) Long-lived assets include all long-term assets except those 
         specifically excluded under SFAS No. 131 such as deferred income 
         taxes and financial instruments, including finance receivables.

                                      53

<PAGE>

   SUPPLEMENTARY DATA


QUARTERLY FINANCIAL DATA (UNAUDITED)
(In millions, except per share data)

<TABLE>
<CAPTION>

                                        1st Quarter       2nd Quarter       3rd Quarter       4th Quarter
                                       -------------     -------------     -------------     -------------
                                       1997     1996     1997     1996     1997     1996     1997     1996
                                       ----     ----     ----     ----     ----     ----     ----     ----

<S>                                   <C>      <C>      <C>      <C>      <C>      <C>      <C>      <C>   
Net sales                             $427.1   $371.1   $444.1   $392.8   $444.2   $385.8   $447.2   $381.5

Gross profit                           138.2    115.8    150.3    124.8    145.2    120.5    152.5    129.0

Income from continuing operations       40.3     33.0     49.2     39.9     41.1     33.2     43.5     37.3
Income from discontinued
 operations, net of tax                    -        -        -        -        -        -        -     22.6
Net income                              40.3     33.0     49.2     39.9     41.1     33.2     43.5     59.9

Earnings per common share
 from continuing operations:
  Basic                                  .27      .22      .32      .26      .27      .22      .29      .25
  Diluted                                .26      .22      .32      .26      .27      .22      .28      .24
</TABLE>



                                            54


<PAGE>

ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
          FINANCIAL DISCLOSURE

                  None.







                                      55

<PAGE>

                                   PART III
                                       
ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information included or to be included in the Company's definitive proxy 
statement for the 1998 annual meeting of shareholders, which will be filed 
within 120 days after the close of the Company's fiscal year ended December 
31, 1997 (the "Proxy Statement"), under the captions "1-Election of 
Directors" and "Section 16(a) Beneficial Ownership Reporting Compliance" is 
incorporated by reference herein.

ITEM 11.  EXECUTIVE COMPENSATION

The information included or to be included in the Proxy Statement under the 
caption "Executive Compensation" (except the information from and after the 
caption "Board of Directors Human Resources Committee Report on Executive 
Compensation") is incorporated by reference herein.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information included or to be included in the Proxy Statement under the 
caption "Security Ownership of Certain Beneficial Owners and Management" is 
incorporated by reference herein.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information included or to be included in the Proxy Statement under the 
caption "Certain Transactions" is incorporated by reference herein.

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

        (a)  1.   FINANCIAL STATEMENTS - The financial statements listed
                  in the accompanying Index to Consolidated Financial Statements
                  and Financial Statement Schedules are filed as part of this
                  annual report and such Index to Consolidated Financial
                  Statements and Financial Statement Schedules is incorporated
                  herein by reference.

             2.   FINANCIAL STATEMENT SCHEDULES - The financial
                  statement schedule listed in the accompanying Index to
                  Consolidated Financial Statements and Financial Statement
                  Schedules is filed as part of this annual report and such 
                  Index to Consolidated Financial Statements and Financial 
                  Statement Schedules is incorporated herein by reference.

             3.   EXHIBITS - The exhibits listed on the accompanying
                  List of Exhibits are filed as part of this annual report and
                  such List of Exhibits is incorporated herein by reference.


                                      56

<PAGE>

                    INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
                         AND FINANCIAL STATEMENT SCHEDULES

                              [Item 14(a) 1 and 2]

<TABLE>
<CAPTION>
                                                                                            Page
                                                                                            ----
<S>                                                                                         <C>
Consolidated statements of operations for each of the three years in the period ended
  December 31, 1997                                                                           32

Consolidated balance sheets at December 31, 1997 and 1996                                     33

Consolidated statements of cash flows for each of the three years in the period ended
  December 31, 1997                                                                           34

Consolidated statements of shareholders' equity for each of the three years
  in the period ended December 31, 1997                                                       35

Notes to consolidated financial statements                                                    36

Consolidated financial statement schedules for each of the three years in the period
  ended December 31, 1997

     II -  Valuation and qualifying accounts                                                  60
</TABLE>


All other schedules are omitted since the required information is not present 
or is not present in amounts sufficient to require submission of the 
schedules.


                                      57


<PAGE>

                                LIST OF EXHIBITS
                           [Items 14(a)(3) and 14(c)]

<TABLE>
<CAPTION>

Exhibit No.           Description
- -----------           -----------
<S>             <C>
   3.1          Restated Articles of Incorporation

   3.2          By-Laws

   4.1          Form of Rights Agreement between the Registrant and Firstar
                Trust Company

   4.2          Amendment to Rights Agreement dated as of June 21, 1991

   4.3          Amendment to Rights Agreement dated as of August 23, 1995

  10.1*         Form of Employment Agreement between the Registrant and each of 
                Messrs. Bleustein, and Teerlink

  10.2*         1988 Stock Option Plan

  10.3*         1990 Stock Option Plan

  10.4*         1995 Stock Option Plan

  10.5*         Consulting Agreement between the Registrant and Mr. Beals

  10.6*         Form of Transition Agreement between the Registrant and each of 
                Messrs. Bleustein, Brostowitz, Gray, McCaslin, Teerlink, Werner,
                Wilke and Ziemer and Ms. Lione.

  10.7*         Deferred Compensation Plan

  10.8*         Form of Life Insurance Agreement between the Registrant and 
                each of Messrs. Bleustein, Brostowitz, Gray, Hutchinson,
                McCaslin, Storm, Teerlink, Werner, Wilke and Ziemer and 
                Ms. Lione

  10.9*         Harley-Davidson, Inc. Corporate Short Term Incentive
                Plan

  10.10*        Form of Restricted Stock Agreement between the Registrant and 
                each of Messrs. Bleustein, Gray and McCaslin

</TABLE>


* Represents a management contract or compensatory plan, contract or
  arrangement in which a director or named executive officer of the Company
  participated.


                                      58

<PAGE>

                                LIST OF EXHIBITS
                           [Items 14(a)(3)and 14(c)]

<TABLE>
<CAPTION>

Exhibit No.           Description
- -----------           -----------
<S>             <C>
  10.11*        Form of Severance Benefits Agreement between the Registrant and 
                each of Messrs. Bleustein, Brostowitz, Gray, Hutchinson, 
                McCaslin, Storm, Teerlink, Werner, Wilke and Ziemer and 
                Ms. Lione

  10.12*        Form of Supplemental Executive Retirement Plan Agreement 
                between the Registrant and each of Messrs. Bleustein, Gray, 
                Werner and Teerlink

  10.13*        Harley-Davidson Pension Benefit Restoration Plan

  10.14*        Description of post-retirement life insurance equivalent

  21            List of Subsidiaries

  23            Consent of Ernst & Young LLP, Independent Auditors

  27.1          Financial Data Schedule for 1997

  27.2          Restated Financial Data Schedule for 1996

  27.3          Restated Financial Data Schedule for 1995

  27.4          Restated Financial Data Schedule for the three months ended March 30,
                1997

  27.5          Restated Financial Data Schedule for the six months ended June 29,
                1997

  27.6          Restated Financial Data Schedule for the nine months ended September 28,
                1997

  27.7          Restated Financial Data Schedule for the three months ended March 31,
                1996

  27.8          Restated Financial Data Schedule for the six months ended June 30,
                1996

  27.9          Restated Financial Data Schedule for the nine months ended September 29,
                1996

</TABLE>


* Represents a management contract or compensatory plan, contract or
  arrangement in which a director or named executive officer of the Company
  participated.

                                      59

<PAGE>

                                                                     Schedule II


                             HARLEY-DAVIDSON, INC.

                CONSOLIDATED VALUATION AND QUALIFYING ACCOUNTS
                  Years ended December 31, 1997, 1996 and 1995
                                (In thousands)

<TABLE>
<CAPTION>

                                                       Balance at      Additions                           Balance
                                                        beginning     charged to                           at end
Classification                                           of year        expense       Deductions(1)        of year
- --------------                                         ----------     ----------      -------------        -------
<S>                                                    <C>            <C>             <C>                  <C>
Accounts receivable -
 Allowance for doubtful accounts:
     1997                                                  $1,918         $    0             $(370)         $1,548
                                                           ------         ------             ------         ------
                                                           ------         ------             ------         ------
     1996                                                  $1,541         $  377             $   0          $1,918
                                                           ------         ------             ------         ------
                                                           ------         ------             ------         ------
     1995                                                  $1,750         $(123)             $ (86)         $1,541
                                                           ------         ------             ------         ------
                                                           ------         ------             ------         ------
Finance receivables -
 Allowance for doubtful accounts:
     1997                                                  $4,133         $6,547           $(3,813)         $6,867
                                                           ------         ------             ------         ------
                                                           ------         ------             ------         ------
     1996                                                  $3,359         $1,382           $  (608)         $4,133
                                                           ------         ------             ------         ------
                                                           ------         ------             ------         ------
     1995                                                  $2,638         $1,275           $  (554)         $3,359
                                                           ------         ------             ------         ------
                                                           ------         ------             ------         ------
Inventories -
 Allowance for obsolescence
  and loss (2):
     1997                                                  $4,634         $1,642           $(2,518)         $3,758
                                                           ------         ------             ------         ------
                                                           ------         ------             ------         ------
     1996                                                  $2,232         $3,846           $(1,444)         $4,634
                                                           ------         ------             ------         ------
                                                           ------         ------             ------         ------
     1995                                                  $1,961         $1,857           $(1,586)         $2,232
                                                           ------         ------             ------         ------
                                                           ------         ------             ------         ------
</TABLE>


(1)  Represents amounts written off to the reserve, net of
     recoveries.

(2)  Stated in last-in, first-out (LIFO) cost.

                                       60


<PAGE>

                                  SIGNATURES
                                  ----------

Pursuant to the requirements of Section 13, or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized, on March 30, 1998.

HARLEY-DAVIDSON, INC.

  By:  /S/ Jeffrey L. Bleustein
       ---------------------------
       Jeffrey L. Bleustein
       President, Chief Executive Officer

  Pursuant to the requirements of the Securities Exchange Act of 1934, this
  report has been signed below by the following persons on behalf of the
  registrant and in the capacities indicated on March 30, 1998.

       Name                                    Title
       ----                                    -----

  /S/ Jeffrey L. Bleustein         President, Chief Executive Officer
  -----------------------------    (Principal executive officer) and Director
  Jeffrey L. Bleustein             

  /S/ James L. Ziemer              Vice-President and Chief Financial Officer
  -----------------------------    (Principal financial officer)
  James L. Ziemer                  

  /S/ James M. Brostowitz          Vice-President/Controller (Principal
  -----------------------------    accounting officer) and Treasurer
  James M. Brostowitz              

  /S/ Barry K. Allen               Director
  -----------------------------
  Barry K. Allen

  /S/ Vaughn L. Beals              Director
  -----------------------------
  Vaughn L. Beals, Jr.

  /S/ Richard I. Beattie           Director
  -----------------------------
  Richard I. Beattie

  /S/ Richard J. Hermon-Taylor     Director
  -----------------------------
  Richard J. Hermon-Taylor

  /S/ Donald A. James              Director
  -----------------------------
  Donald A. James

  /S/ Richard G. LeFauve           Director
  -----------------------------
  Richard G. LeFauve

  /S/ Sara L. Levinson             Director
  -----------------------------
  Sara L. Levinson

  /S/ James A. Norling             Director
  -----------------------------
  James A. Norling

  /S/ Richard F. Teerlink          Chairman and Director
  -----------------------------
  Richard F. Teerlink

                                      61

<PAGE>

                                                          INDEX TO EXHIBITS
                                                          -----------------
                                                     [Items 14(a)(3) and 14(c)]

<TABLE>
<CAPTION>

EXHIBIT NO.             DESCRIPTION
- -----------             -----------
   <S>         <C>
   3.1         Restated Articles of Incorporation.

   3.2         By-Laws (incorporated herein by reference to Exhibit 3.2 to the Registrants' Annual Report on Form 10-K for the 
               year ended December 31, 1994 (File No. 1-9183)).

   4.1         Form of Rights Agreement between the Registrant and Firstar Trust Company (incorporated herein by reference to 
               Exhibit 4.6 to the Registrants' Quarterly Report on Form 10-Q for the period ended September 30, 1990 (File No. 
               1-9183)).

   4.2         Amendment to Rights Agreement dated as of June 21, 1991 (incorporated herein by reference to Exhibit 4.8 to the 
               Registrants's Registration Statement on Form 8-B dated June 24, 1991 (File No. 1-9183 (the "Form 8-B")).

   4.3         Amendment to Rights Agreement dated as of August 23, 1995 (incorporated herein by reference to Exhibit 4 to the 
               Registrants' Quarterly Report on Form 10-Q for the period ended September 24, 1995 (File No. 1-9183)).

  10.1*        Form of Employment Agreement between the Registrant and each of Messrs. Bleustein and Teerlink (incorporated by 
               reference from Exhibit 10.1 to the Registrant's Registration Statement on Form S-1 (File No. 33-5871)).

  10.2*        Harley-Davidson, Inc. 1988 Stock Option Plan.

  10.3*        Harley-Davidson, Inc. 1990 Stock Option Plan.

  10.4*        Harley-Davidson, Inc. 1995 Stock Option Plan.

  10.5*        Consulting Agreement between the Registrant and Mr. Beals (incorporated herein by reference from Exhibit 10.2 to 
               the Registrant's Annual Report on Form 10-K for the year ended December 31, 1989 (File No. 1-9183)).

  10.6*        Form of Transition Agreement between the Registrant and each of Messrs. Bleustein, Brostowitz, Gray, McCaslin, 
               Teerlink, Werner, Wilke and Ziemer and Ms. Lione (incorporated herein by reference to Exhibit 10.7 to the 
               Registrants' Annual Report on Form 10-K for the year ended December 31, 1996 (File No. 1-9183)).

  10.7*        Deferred Compensation Plan (incorporated herein by reference from Exhibit 10.8 to the Registrants' Annual Report 
               on Form 10-K for the year ended December 31, 1993 (File No. 1-9183)).

</TABLE>


* Represents a management contract or compensatory plan, contract or
  arrangement in which a director or named executive officer of the Company
  participated.

                                      62

<PAGE>



                                                          INDEX TO EXHIBITS
                                                      --------------------------
                                                      [Items 14(a)(3) and 14(c)]

<TABLE>
<CAPTION>

EXHIBIT NO.              DESCRIPTION
- -----------              -----------

  <S>          <C>
  10.8*        Form of Life Insurance Agreement between the Registrant and each of Messrs. Bleustein, Brostowitz, Gray, 
               Hutchinson, McCaslin, Storm, Teerlink, Werner, Wilke and Ziemer and Ms. Lione (incorporated herein by reference 
               from Exhibit 10.10 to the Registrants' Annual Report on Form 10-K for the year ended December 31, 1993 (File No. 
               1-9183)).

  10.9*        Harley-Davidson, Inc. Corporate Short Term Incentive Plan (incorporated herein by reference from Exhibit A to the 
               Registrants' 1993 Proxy Statement for the May 14, 1994 Annual Meeting of Shareholders).

  10.10*       Form of Restricted Stock Agreement between the Registrant and each of Messrs. Bleustein, Gray and McCaslin 
               (incorporated herein by reference to Exhibit 10.11 to the Registrants' Annual Report on Form 10-K for the year 
               ended December 31, 1996 (File No. 1-9183)).

  10.11*       Form of Severance Benefits Agreement between the Registrant and each of Messrs. Bleustein, Brostowitz, Gray, 
               Hutchinson, McCaslin, Storm, Teerlink, Werner, Wilke and Ziemer and Ms. Lione (incorporated herein by reference to 
               Exhibit 10.12 to the Registrants' Annual Report on Form 10-K for the year ended December 31, 1996 (File No. 
               1-9183)).

  10.12*       Form of Supplemental Executive Retirement Plan Agreement between the Registrant and each of Messrs. Bleustein, 
               Gray, Werner and Teerlink  (incorporated herein by reference from Exhibit 10.2 to the Registrants' Quarterly 
               Report on Form 10-Q for the period ended March 31, 1996 (File No. 1-9183)).

  10.13*       Harley-Davidson Pension Benefit Restoration Plan (incorporated herein by reference from Exhibit 10.1 to the 
               Registrants' Quarterly Report on Form 10-Q for the period ended March 31, 1996 (File No. 1-9183)).

  10.14*       Description of post-retirement life insurance equivalent (incorporated herein by reference to Exhibit 10.15 to the 
               Registrants' Annual Report on Form 10-K for the year ended December 31, 1996 (File No. 1-9183)).

  21           List of Subsidiaries.

  23           Consent of Ernst & Young LLP, Independent Auditors.

</TABLE>

* Represents a management contract or compensatory plan, contract or
  arrangement in which a director or named executive officer of the Company
  participated.

                                      63

<PAGE>

                                                          INDEX TO EXHIBITS
                                                          -----------------
                                                     [Items 14(a)(3) and 14(c)]

<TABLE>
<CAPTION>

EXHIBIT NO.              DESCRIPTION
- -----------              -----------
  <S>          <C>
  27.1         Financial Data Schedule for 1997.

  27.2         Restated Financial Data Schedule for 1996.

  27.3         Restated Financial Data Schedule for 1995.

  27.4         Restated Financial Data Schedule for the three months ended March 30, 1997.

  27.5         Restated Financial Data Schedule for the six months ended June 29, 1997.

  27.6         Restated Financial Data Schedule for the nine months ended September 28, 1997.

  27.7         Restated Financial Data Schedule for the three months ended March 31, 1996.

  27.8         Restated Financial Data Schedule for the six months ended June 30, 1996.

  27.9         Restated Financial Data Schedule for the nine months ended September 29, 1996.
</TABLE>






* Represents a management contract or compensatory plan, contract or
  arrangement in which a director or named executive officer of the Company
  participated.

                                      64


<PAGE>
                                                                 EXHIBIT 3.1



                          RESTATED ARTICLES OF INCORPORATION


                                      * * * * *

                                      ARTICLE I

          The name of the Corporation is Harley-Davidson, Inc.


                                      ARTICLE II

          The registered agent and registered office of the Corporation is CT
Corporation System, 44 E. Mifflin St., Madison, Wisconsin 53703.


                                     ARTICLE III

          The purpose of the Corporation is to engage in any lawful act or 
activity for which corporations may be organized under the Wisconsin Business 
Corporation Law.

                                      ARTICLE IV

          (a)  AUTHORIZED SHARES.  The total number of shares of all classes 
of stock that the Corporation is authorized to issue is four hundred two 
million (402,000,000), consisting of (i) four hundred million (400,000,000) 
shares of Common Stock of $.01 par value ("Common Stock"), and (ii) two 
million (2,000,000) shares of Preferred Stock of $1.00 par value.

All cross references in each Subdivision of this ARTICLE IV refer to other 
paragraphs in such subdivision unless otherwise indicated.

          (i)  Voting Rights.  The holders of Common Stock will be entitled 
     to one vote per share on all matters to be voted on by the Corporation's 
     shareholders.

          (ii) Registration of Transfer.  The Corporation shall keep at its 
     principal office (or such other place as the Corporation reasonably 
     designates) a register for the registration of shares of Common Stock.  
     Upon the surrender of any certificate representing shares of Common 
     Stock at such place, the Corporation shall, at the request of the 
     registered holder of such certificate, execute and deliver (at the 
     Corporation's expense) a new certificate or certificates in exchange 
     therefor representing in the aggregate the number of shares of Common 
     Stock represented by the surrendered certificate (and the Corporation 
     forthwith shall cancel such surrendered certificate), subject to the 
     requirements of applicable securities laws. Each such new certificate 
     shall be registered in such name and shall represent such number of 
     shares as shall be 

<PAGE>

     requested by the holder of the surrendered certificate and shall be 
     substantially identical in form to the surrendered certificate.

          (iii) Replacement.

                  (A)  Upon receipt of evidence reasonably satisfactory to the 
          Corporation (an affidavit of the registered holder without bond 
          shall be satisfactory) of the ownership and the loss, theft, 
          destruction or mutilation of any certificate evidencing one or more 
          shares of Common Stock and, in the case of any such loss, theft or 
          destruction, upon receipt of indemnity reasonably satisfactory to 
          the Corporation, or, in the case of any such mutilation, upon 
          surrender of such certificate, the Corporation shall, at the 
          expense of the registered holder, execute and deliver in lieu of 
          such certificate a new certificate of like kind representing the 
          number of shares of Common Stock represented by such lost, stolen, 
          destroyed or mutilated certificate and dated the date of such lost, 
          stolen, destroyed or mutilated certificate.

                  (B)  The term "outstanding" when used in this ARTICLE IV with
          reference to the shares of Common Stock as of any particular time 
          shall not include any such shares represented by any certificate in 
          lieu of which a new certificate has been executed and delivered by 
          the Corporation in accordance with paragraph (ii) or this paragraph 
          (iii), but shall include only those shares represented by such new 
          certificate.

          (iv) DISSOLUTION.  Upon the dissolution of the Corporation, after 
     there shall have been paid to or set aside for the holders of shares of 
     Preferred Stock the full preferential amounts to which they are 
     entitled, if any, the holders of outstanding shares of Common Stock 
     shall be entitled to receive pro rata the remaining net assets of the 
     Corporation.

          (b)  PREFERRED STOCK.  The Preferred Stock may be issued from time 
to time in one or more series in any manner permitted by law and the 
provisions of the Restated Articles of Incorporation of the Corporation, as 
determined from time to time by the Board of Directors and stated in the 
resolution or resolutions providing for the issuances thereof, prior to the 
issuances of any shares thereof. Unless otherwise provided in the resolution 
establishing a series of Preferred Stock, prior to the issue of any shares of 
a series so established or to be established, the Board of Directors may, by 
resolution, amend the relative rights and preferences of the shares of such 
series.

          The designations and the powers, preferences and rights, and the 
qualifications, limitations or restrictions thereof, of each class of stock 
shall be governed by the following provisions:

                                       -2-

<PAGE>

          (i)  The Board of Directors is expressly authorized at any time, 
     and from time to time, to provide for the issuance of shares of 
     Preferred Stock in one or more series, with such voting powers, full or 
     limited, or without voting powers and with such designations, 
     preferences and relative, participating, optional or other special 
     rights, and qualifications, limitations or restrictions thereof, as 
     shall be stated and expressed in the resolution or resolutions providing 
     for the issue thereof adopted by the Board of Directors, including (but 
     not limiting the generality thereof) the following:

               (A)  The number of shares to constitute each such series, and 
          the designation of each such series.

               (B)  The dividend rate of each such series, the conditions and 
          dates upon which such dividends shall be payable, the relation 
          which such dividends shall bear to the dividends payable on any 
          other class or classes or on any other series of any class or 
          classes of stock, and whether such dividends shall be cumulative or 
          non-cumulative.

               (C)  Whether the shares of each such series shall be subject 
          to redemption by the Corporation and if made subject to such 
          redemption, the times, prices and other terms and conditions of 
          such redemption.

               (D)  The terms and amount of any sinking fund provided for the 
          purchase or redemption of the shares of each such series.

               (E)  Whether or not the shares of each such series shall be 
          convertible into or exchangeable for shares of any other class or 
          classes or any other series of any other class or classes of stock 
          of the Corporation, and, if provision be made for conversion or 
          exchange, the times, prices, rates of exchange, adjustments, and 
          other terms and conditions of such conversion or exchange.

               (F)  The extent, if any, to which the holders of the shares of 
          each such series shall be entitled to vote with respect to the 
          election of directors or otherwise.

               (G)  The restrictions, if any, on the issue or reissue of any 
          additional Preferred Stock.

               (H)  The rights of the holders of the shares of each such 
          series upon the dissolution of, or upon the distribution of the 
          assets of, the Corporation.

          (ii) Except as otherwise required by law and except for such voting 
     powers with respect to the election of directors or other matters as may 
     be stated in the resolutions of the Board of Directors creating any 
     series of Preferred Stock, the holders of any such series shall have no 
     voting powers whatsoever.

                                       -3-


<PAGE>

          (c)  SERIES A JUNIOR PARTICIPATING PREFERRED STOCK.  Pursuant to 
the authority vested in the Board of Directors of the Corporation in 
accordance with the provisions of the Restated Articles of Incorporation, a 
series of shares of Preferred Stock, par value $1.00 per share, of the 
Corporation be and it hereby is created, and the designation and amount 
thereof and the voting powers, preferences and relative, participating, 
optional or other special rights of the shares of such series, and the 
qualifications, limitations or restrictions thereof are as follows:

          Section 1.     DESIGNATION AND AMOUNT.  The shares of such series 
shall be designated as "Series A Junior Participating Preferred Stock" 
("SERIES A PREFERRED STOCK") and the number of shares constituting such 
series shall be 500,000.

          Section 2.     DIVIDENDS AND DISTRIBUTIONS.

          (A)  Subject to the provisions for adjustment hereinafter set 
forth, the holders of shares of Series A Preferred Stock shall be entitled to 
receive, when, as and if declared by the Board of Directors out of funds 
legally available for the purpose, (i) cash dividends in an amount per share 
(rounded to the nearest cent) equal to 100 times the aggregate per share 
amount of all cash dividends declared or paid on the Common Stock, presently 
$0.01 par value per share, of the Corporation ("COMMON STOCK") and (ii) a 
preferential cash dividend ("PREFERENTIAL DIVIDENDS"), if any, on the 
fifteenth day of January, April, July and October of each year (each a 
"QUARTERLY DIVIDEND PAYMENT DATE") commencing on the first Quarterly Dividend 
Payment Date after the first issuance of a share or fraction of a share of 
Series A Preferred Stock, in an amount equal to $1.00 per share of Series A 
Preferred Stock less the per share amount of all cash dividends declared on 
the Series A Preferred Stock pursuant to clause (i) of this sentence since 
the immediately preceding Quarterly Dividend Payment Date or, with respect to 
the first Quarterly Dividend Payment Date, since the first issuance of any 
share or fraction of a share of Series A Preferred Stock.  In the event the 
Corporation shall, at any time after the issuance of any share or fraction of 
a share of Series A Preferred Stock, make any distribution on the shares of 
Common Stock of the Corporation, whether by way of a dividend or a 
reclassification of stock, a recapitalization, reorganization or partial 
liquidation of the Corporation or otherwise, which is payable in cash or any 
debt security, debt instrument, real or personal property or any other 
property (other than cash dividends subject to clause (i) of the immediately 
preceding sentence and other than a distribution of shares of Common Stock or 
other capital stock of the Corporation and other than a distribution of 
rights or warrants to acquire any such share, including any debt security 
convertible into or exchangeable for any such share, at a price less than the 
Current Market Price of such share), then and in each such event the 
Corporation shall simultaneously pay on each then outstanding share of Series 
A Preferred Stock of the Corporation a distribution, in like kind, of 100 
times (subject to the provisions for adjustment hereinafter set forth) such 
distribution paid on a share of Common Stock.  The dividends and 
distributions on the Series A Preferred Stock to which holders thereof are 
entitled pursuant to clause (i) of the first sentence of this paragraph and 
pursuant to the second sentence of this paragraph are hereinafter referred to 
as "PARTICIPATING DIVIDENDS" and the multiple of such cash and non-cash 
dividends on the Common Stock applicable to the determination of the 

                                       -4-

<PAGE>

Participating Dividends, which shall be 100 initially but shall be adjusted 
from time to time as hereinafter provided, is hereinafter referred to as the 
"DIVIDEND MULTIPLE".  In the event the Corporation shall at any time after 
June 1, 1991 declare or pay any dividend or make any distribution on Common 
Stock payable in shares of Common Stock, or effect a subdivision or split or 
a combination, consolidation or reverse split of the outstanding shares of 
Common Stock into a greater or lesser number of shares of Common Stock, then 
in each such case the Dividend Multiple thereafter applicable to the 
determination of the amount of Participating Dividends which holders of 
shares of Series A Preferred Stock shall be entitled to receive shall be the 
Dividend Multiple applicable immediately prior to such event multiplied by a 
fraction the numerator of which is the number of shares of Common Stock 
outstanding immediately after such event and the denominator of which is the 
number of shares of Common Stock that were outstanding immediately prior to 
such event.

          (B)  The Corporation shall declare each Participating Dividend at 
the same time it declares any cash or non-cash dividend or distribution on 
the Common Stock in respect of which a Participating Dividend is required to 
be paid.  No cash or noncash dividend or distribution on the Common Stock in 
respect of which a Participating Dividend is required to be paid shall be 
paid or set aside for payment on the Common Stock unless a Participating 
Dividend in respect of such dividend or distribution on the Common Stock 
shall be simultaneously paid, or set aside for payment, on the Series A 
Preferred Stock.

          (C)  Preferential Dividends shall begin to accrue on outstanding 
shares of Series A Preferred Stock from the Quarterly Dividend Payment Date 
next preceding the date of issuance of any shares of Series A Preferred 
Stock.  Accrued but unpaid Preferential Dividends shall cumulate but shall 
not bear interest. Preferential Dividends paid on the shares of Series A 
Preferred Stock in an amount less than the total amount of such dividends at 
the time accrued and payable on such shares shall be allocated pro rata on a 
share-by-share basis among all such shares at the time outstanding.

          Section 3.     VOTING RIGHTS.  The holders of shares of Series A 
Preferred Stock shall have the following voting rights:

          (A)  Subject to the provisions for adjustment hereinafter set 
forth, each share of Series A Preferred Stock shall entitle the holder 
thereof to 100 votes on all matters submitted to a vote of the shareholders 
of the Corporation.  The number of votes which a holder of Series A Preferred 
Stock is entitled to cast, as the same may be adjusted from time to time as 
hereinafter provided, is hereinafter referred to as the "VOTE MULTIPLE".  In 
the event the Corporation shall at any time after June 1, 1991 declare or pay 
any dividend on Common Stock payable in shares of Common Stock, or effect a 
subdivision or split or a combination, consolidation or reverse split of the 
outstanding shares of Common Stock into a greater or lesser number of shares 
of Common Stock, then in each such case the Vote Multiple thereafter 
applicable to the determination of the number of votes per share to which 
holders of shares of Series A Preferred Stock shall be entitled after such 
event shall be the Vote Multiple immediately prior to such event multiplied 
by a fraction the numerator of which is the number 

                                       -5-

<PAGE>

of shares of Common Stock outstanding immediately after such event and the 
denominator of which is the number of shares of Common Stock that were 
outstanding immediately prior to such event.

          (B)  Except as otherwise provided herein or by law, the holders of 
shares of Series A Preferred Stock and the holders of shares of Common Stock 
shall vote together as one class on all matters submitted to a vote of 
shareholders of the Corporation.

          (C)  In the event that the Preferential Dividends accrued on the 
Series A Preferred Stock for six or more consecutive quarterly dividend 
periods shall not have been declared and paid or set apart for payment, the 
holders of record of the Series A Preferred Stock, voting together with the 
holders of record of any other series of preferred stock of the Corporation 
who shall have been granted voting rights to elect directors upon a default 
in the payments of dividends by the Corporation, shall have the right, at the 
next meeting of shareholders called for the election of directors, voting as 
a class, to elect up to two members to the Board of Directors, which 
directors shall be in addition to the number provided for under the 
Corporation's Restated Articles of Incorporation prior to such event, to 
serve until the expiration of their respective terms and until their 
successors are elected and qualified or their earlier resignation, removal or 
incapacity or until such earlier time as all accrued and unpaid Preferential 
Dividends upon the outstanding shares of Series A Preferred Stock shall have 
been paid (or set aside for payment) in full (PROVIDED, HOWEVER, that after 
giving effect to the exercise of such right, under no circumstances shall the 
number of members of the Board of Directors exceed the maximum number of 
directors, if any, then specified in the Restated Articles of Incorporation). 
The holders of shares of Series A Preferred Stock shall continue to have the 
right to elect directors as provided by the immediately preceding sentence 
until all accrued and unpaid Preferential Dividends upon the outstanding 
shares of Series A Preferred Stock shall have been paid (or set aside for 
payment) in full.  Such directors may be removed and replaced by such 
shareholders, and vacancies in such directorships may be filled only by such 
shareholders (or by the remaining director elected by such shareholders, if 
there be one) in the manner permitted by law. 

          (D)  Except as otherwise required by law or set forth herein, 
holders of Series A Preferred Stock shall have no special voting rights and 
their consent shall not be required (except to the extent they are entitled 
to vote with holders of Common Stock as set forth herein) for the taking of 
any corporate action.

          Section 4.     CERTAIN RESTRICTIONS.

          (A)  Whenever Preferential Dividends are in arrears or the 
Corporation shall be in default in payment thereof, thereafter and until all 
accrued and unpaid Preferential Dividends, whether or not earned or declared, 
on shares of Series A Preferred Stock outstanding shall have been paid or set 
aside for payment in full, and in addition to any and all other rights which 
any holder of shares of Series A Preferred Stock may have in such 
circumstances, the Corporation shall not

                                       -6-

<PAGE>

          (i)  declare or pay dividends on, make any other distributions on, 
     or redeem or purchase or otherwise acquire for consideration any shares 
     of stock ranking junior (either as to dividends or upon liquidation, 
     dissolution or winding up) to, the Series A Preferred Stock;
     
          (ii)  declare or pay dividends on or make any other distributions 
     on any shares of stock ranking on a parity as to dividends with the 
     Series A Preferred Stock, unless dividends are paid ratably on the 
     Series A Preferred Stock and all such parity stock on which dividends 
     are payable or in arrears in proportion to the total amounts to which 
     the holders of all such shares are then entitled;
     
          (iii)  except as permitted by subparagraph (iv) of this paragraph 4 
     (A), redeem or purchase or otherwise acquire for consideration shares of 
     any stock ranking on a parity (either as to dividends or upon 
     liquidation, dissolution or winding up) with the Series A Preferred 
     Stock; PROVIDED that the Corporation may at any time redeem, purchase or 
     otherwise acquire shares of any such parity stock in exchange for shares 
     of any stock of the Corporation ranking junior (both as to dividends and 
     upon liquidation, dissolution or winding up) to the Series A Preferred 
     Stock; or
     
          (iv) purchase or otherwise acquire for consideration any shares of 
     Series A Preferred Stock, or any shares of stock ranking on a parity 
     with the Series A Preferred Stock (either as to dividends or upon 
     liquidation, dissolution or winding up), except in accordance with a 
     purchase offer made in writing or by publication (as determined by the 
     Board of Directors) to all holders of such shares upon such terms as the 
     Board of Directors, after consideration of the respective annual 
     dividend rates and other relative rights and preferences of the 
     respective series and classes, shall determine in good faith will result 
     in fair and equitable treatment among the respective series or classes.

          (B)  The Corporation shall not permit any subsidiary of the 
Corporation to purchase or otherwise acquire for consideration any shares of 
stock of the Corporation unless the Corporation could, under paragraph (A) of 
this Section 4, purchase or otherwise acquire such shares at such time and in 
such manner.

          (C)  The Corporation shall not issue any shares of Series A 
Preferred Stock except upon exercise of rights (the "RIGHTS") issued pursuant 
to that certain Rights Agreement dated as of August 6, 1990 between the 
Corporation (as successor to Harley-Davidson, Inc., a Delaware corporation) 
and First Wisconsin Trust Company (the RIGHTS AGREEMENT"), a copy of which is 
on file with the Secretary of the Corporation at its principal executive 
office and shall be made available to shareholders of record without charge 
upon written request therefor addressed to said Secretary.  Notwithstanding 
the foregoing sentence, nothing contained in the provisions hereof shall 
prohibit or restrict the Corporation from issuing for any purpose any series 
of preferred stock with rights and privileges similar to, different from, or 
greater than, those of the Series A Preferred Stock.

                                     -7- 

<PAGE>

          Section 5.     REACQUIRED SHARES.  Any shares of Series A Preferred 
Stock purchased or otherwise acquired by the Corporation in any manner 
whatsoever shall be retired and canceled promptly after the acquisition 
thereof.  The Corporation shall cause all such shares upon their retirement 
and cancellation to become authorized but unissued shares of Preferred Stock, 
without designation as to series, and such shares may be reissued as part of 
a new series of Preferred Stock to be created by resolution or resolutions of 
the Board of Directors.

          Section 6.     LIQUIDATION, DISSOLUTION OR WINDING UP.   Upon any 
voluntary or involuntary liquidation, dissolution or winding up of the 
Corporation, no distribution shall be made (i) to the holders of shares of 
stock ranking junior to the Series A Preferred Stock (upon liquidation, 
dissolution or winding up) unless the holders of shares of Series A Preferred 
Stock shall have received, subject to adjustment as hereinafter provided, the 
greater of either (A) $1.00 per share plus an amount equal to accrued and 
unpaid dividends and distributions thereon, whether or not earned or 
declared, to the date of such payment, or (B) the amount equal to 100 times 
the aggregate amount to be distributed per share to holders of Common Stock, 
or (ii) to the holders of stock ranking on a parity upon liquidation, 
dissolution or winding up with the Series A Preferred Stock, unless 
simultaneously therewith distributions are made ratably on the Series A 
Preferred Stock and all other shares of such parity stock in proportion to 
the total amounts to which the holders of shares of Series A Preferred Stock 
are entitled under clause (i) (A) of this sentence and to which the holders 
of such parity shares are entitled, in each case upon such liquidation, 
dissolution or winding up.  The amount to which holders of Series A Preferred 
Stock shall be entitled upon liquidation, dissolution or winding up of the 
Corporation pursuant to clause (i) (B) of the foregoing sentence is 
hereinafter referred to as the "PARTICIPATING LIQUIDATION AMOUNT" and the 
multiple of the amount to be distributed to holders of shares of Common Stock 
upon the liquidation, dissolution or winding up of the Corporation applicable 
pursuant to said clause to the determination of the Participating Liquidation 
Amount, which shall be 100 initially but shall be adjusted from time to time 
as hereinafter provided, is hereinafter referred to as the "LIQUIDATION 
MULTIPLE".  In the event the Corporation shall at any time after June 1, 1991 
declare or pay any dividend on Common Stock payable in shares of Common 
Stock, or effect a subdivision or split or a combination, consolidation or 
reverse split of the outstanding shares of Common Stock into a greater or 
lesser number of shares of Common Stock, then in each such case the 
Liquidation Multiple thereafter applicable to the determination of the 
Participating Liquidation Amount to which holders of Series A Preferred Stock 
shall be entitled after such event shall be the Liquidation Multiple 
applicable immediately prior to such event multiplied by a fraction the 
numerator of which is the number of shares of Common Stock outstanding 
immediately after such event and the denominator of which is the number of 
shares of Common Stock that were outstanding immediately prior to such event.

          Section 7.     CERTAIN RECLASSIFICATIONS AND OTHER EVENTS.

          (A)  In the event that holders of shares of Common Stock of the 
Corporation receive after June 1, 1991 in respect of their shares of Common 
Stock any share of capital stock of the Corporation (other than any share of 
Common Stock of the Corporation), whether by way of reclassification, 
recapitalization, reorganization, dividend or other distribution or otherwise 

                                     -8-

<PAGE>

(a "TRANSACTION"), then and in each such event the dividend rights, voting 
rights and rights upon the liquidation, dissolution or winding up of the 
Corporation of the shares of Series A Preferred Stock shall be adjusted so 
that after such event the holders of Series A Preferred Stock shall be 
entitled, in respect of each share of Series A Preferred Stock held, in 
addition to such rights in respect thereof to which such holder was entitled 
immediately prior to such adjustment, to (i) such additional dividends as 
equal the Dividend Multiple in effect immediately prior to such Transaction 
multiplied by the additional dividends which the holder of a share of Common 
Stock shall be entitled to receive by virtue of the receipt in the 
Transaction of such capital stock, (ii) such additional voting rights as 
equal the Vote Multiple in effect immediately prior to such Transaction 
multiplied by the additional voting rights which the holder of a share of 
Common Stock shall be entitled to receive by virtue of the receipt in the 
Transaction of such capital stock and (iii) such additional distributions 
upon liquidation, dissolution or winding up of the Corporation as equal the 
Liquidation Multiple in effect immediately prior to such Transaction 
multiplied by the additional amount which the holder of a share of Common 
Stock shall be entitled to receive upon liquidation, dissolution or winding 
up of the Corporation by virtue of the receipt in the Transaction of such 
capital stock, as the case may be, all as provided by the terms of such 
capital stock.

          (B)  In the event that holders of shares of Common Stock of the 
Corporation receive after June 1, 1991 in respect of their shares of Common 
Stock any right or warrant to purchase Common Stock (including as such a 
right, for all purposes of this paragraph, any security convertible into or 
exchangeable for Common Stock) at a purchase price per share less than the 
Current Market Price (as hereinafter defined) of a share of Common Stock on 
the date of issuance of such right or warrant, then and in each such event 
the dividend rights, voting rights and rights upon the liquidation, 
dissolution or winding up of the Corporation of the shares of Series A 
Preferred Stock shall each be adjusted so that after such event the Dividend 
Multiple, the Vote Multiple and the Liquidation Multiple shall each be the 
product of the Dividend Multiple, the Vote Multiple and the Liquidation 
Multiple, as the case may be, in effect immediately prior to such event 
multiplied by a fraction the numerator of which shall be the number of shares 
of Common Stock outstanding immediately before such issuance of rights or 
warrants plus the maximum number of shares of Common Stock which could be 
acquired upon exercise in full of all such rights or warrants and the 
denominator of which shall be the number of shares of Common Stock 
outstanding immediately before such issuance of rights or warrants plus the 
number of shares of Common Stock which could be purchased, at the Current 
Market Price of the Common Stock at the time of such issuance, by the maximum 
aggregate consideration payable upon exercise in full of all such rights or 
warrants.

          (C)  In the event that holders of shares of Common Stock of the 
Corporation receive after June 1, 1991 in respect of their shares of Common 
Stock any right or warrant (except for the Rights) to purchase capital stock 
of the Corporation (other than shares of Common Stock), including as such a 
right, for all purposes of this paragraph, any security convertible into or 
exchangeable for capital stock of the Corporation (other than Common Stock), 
at a purchase price per share less than the Current Market Price of such 
shares of capital stock on the date of issuance of such right or warrant, 
then and in each such event the dividend

                                     -9-

<PAGE>

rights, voting rights and rights upon liquidation, dissolution or winding up 
of the Corporation of the shares of Series A Preferred Stock shall each be 
adjusted so that after such event each holder of a share of Series A 
Preferred Stock shall be entitled, in respect of each share of Series A 
Preferred Stock held, in addition to such rights in respect thereof to which 
such holder was entitled immediately prior to such event, to receive (i) such 
additional dividends as equal the Dividend Multiple in effect immediately 
prior to such event multiplied, first, by the additional dividends to which 
the holder of a share of Common Stock shall be entitled upon exercise of such 
right or warrant by virtue of the capital stock which could be acquired upon 
such exercise and multiplied again by the Discount Fraction (as hereinafter 
defined) and (ii) such additional voting rights as equal the Vote Multiple in 
effect immediately prior to such event multiplied, first, by the additional 
voting rights to which the holder of a share of Common Stock shall be 
entitled upon exercise of such right or warrant by virtue of the capital 
stock which could be acquired upon such exercise and multiplied again by the 
Discount Fraction and (iii) such additional distributions upon liquidation, 
dissolution or winding up of the Corporation as equal the Liquidation 
Multiple in effect immediately prior to such event multiplied, first, by the 
additional amount which the holder of a share of Common Stock shall be 
entitled to receive upon liquidation, dissolution or winding up of the 
Corporation upon exercise of such right or warrant by virtue of the capital 
stock which could be acquired upon such exercise and multiplied again by the 
Discount Fraction.  For purposes of this paragraph, the "DISCOUNT FRACTION" 
shall be a fraction the numerator of which shall be the difference between 
the Current Market Price (as hereinafter defined) of a share of the capital 
stock subject to a right or warrant distributed to holders of shares of 
Common Stock of the Corporation as contemplated by this paragraph immediately 
after the distribution thereof and the purchase price per share for such 
share of capital stock pursuant to such right or warrant and the denominator 
of which shall be the Current Market Price of a share of such capital stock 
immediately after the distribution of such right or warrant.

          (D)  For purposes of this Section 7, the "CURRENT MARKET PRICE" of 
a share of capital stock of the Corporation (including a share of Common 
Stock) on any date shall be deemed to be the average of the daily closing 
prices per share thereof over the 30 consecutive Trading Days (as such term 
is hereinafter defined) immediately prior to such date; PROVIDED, HOWEVER, 
that, in the event that such Current Market Price of any such share of 
capital stock is determined during a period which includes any date that is 
within 30 Trading Days after the ex-dividend date for (i) a dividend or 
distribution on stock payable in shares of such stock or securities 
convertible into shares of such stock, or (ii) any subdivision, split, 
combination, consolidation, reverse stock split or reclassification of such 
stock, then, and in each such case, the Current Market Price shall be 
appropriately adjusted by the Board of Directors of the Corporation to 
reflect the Current Market Price of such stock to take into account 
ex-dividend trading.  The closing price for any day shall be the last sale 
price, regular way, or, in case no such sale takes place on such day, the 
average of the closing bid and asked prices, regular way, in either case as 
reported in the principal consolidated transaction reporting system with 
respect to securities listed or admitted to trading on the New York Stock 
Exchange or, if the shares are not listed or admitted to trading on the New 
York Stock Exchange, as reported in the principal consolidated transaction 
reporting system with respect to securities listed on the principal 

                                     -10-

<PAGE>

national securities exchange on which the shares are listed or admitted to 
trading or, if the shares are not listed or admitted to trading on any national
securities exchange, the last quoted price or, if not so quoted, the average 
of the high bid and low asked prices in the over-the-counter market, as 
reported by the National Association of Securities Dealers, Inc. Automated 
Quotation System ("NASDAQ") or such other system then in use, or if on any 
such date the shares are not quoted by any such organization, the average of 
the closing bid and asked prices as furnished by a professional market maker 
making a market in the shares selected by the Board of Directors of the 
Corporation.  The term "TRADING DAY" shall mean a day on which the principal 
national securities exchange on which the shares are listed or admitted to 
trading is open for the transaction of business or, if the shares are not 
listed or admitted to trading on any national securities exchange, on which 
the New York Stock Exchange or such other national securities exchange as may 
be selected by the Board of Directors of the Corporation is open.  If the 
shares are not publicly held or not so listed or traded on any day within the 
period of 30 Trading Days applicable to the determination of Current Market 
Price thereof as aforesaid, "Current Market Price" shall mean the fair market 
value thereof per share as determined in good faith by the Board of Directors 
of the Corporation. In either case referred to in the foregoing sentence, the 
determination of Current Market Price shall be described in a statement filed 
with the Secretary of the Corporation.

          Section 8.     CONSOLIDATION, MERGER, ETC.  In case the Corporation 
shall enter into any consolidation, merger, combination, share exchange or 
other transaction in which the shares of Common Stock are exchanged for or 
changed into other stock or securities, cash and/or any other property, then 
in any such case each outstanding share of Series A Preferred Stock shall at 
the same time be similarly exchanged for or changed into the aggregate amount 
of stock, securities, cash and/or other property (payable in like kind), as 
the case may be, for which or into which each share of Common Stock is 
changed or exchanged multiplied by the highest of the Vote Multiple, the 
Dividend Multiple or the Liquidation Multiple in effect immediately prior to 
such event.

          Section 9.     EFFECTIVE TIME OF ADJUSTMENTS.

          (A)  Adjustments to the Series A Preferred Stock required by the 
provisions hereof shall be effective as of the time at which the event 
requiring such adjustments occurs.

          (B)  The Corporation shall give prompt written notice to each 
holder of a share of Series A Preferred Stock of the effect of any adjustment 
to the voting rights, dividend rights or rights upon liquidation, dissolution 
or winding up of the Corporation of such shares required by the provisions 
hereof.  Notwithstanding the foregoing sentence, the failure of the 
Corporation to give such notice shall not affect the validity of or the force 
or effect of or the requirement for such adjustment.

          Section 10.    NO REDEMPTION.  The shares of Series A Preferred 
Stock shall not be redeemable at the option of the Corporation or any holder 
thereof. Notwithstanding the foregoing sentence of this Section, the 
Corporation may acquire shares of Series A Preferred 

                                     -11-

<PAGE>

Stock in any other manner permitted by law, the provisions hereof and the 
Restated Articles of Incorporation of the Corporation.

          Section 11.    RANKING.  Unless otherwise provided in the Restated 
Articles of Incorporation of the Corporation or Articles of Amendment 
relating to a subsequent series of preferred stock of the Corporation, the 
Series A Preferred Stock shall rank junior to all other series of the 
Corporation's preferred stock (as to the payment of dividends and the 
distribution of assets on liquidation, dissolution or winding up) and senior 
to the Common Stock.

          Section 12.    AMENDMENT.  Subsequent to the Distribution Date (as 
defined under the Rights Agreement), the provisions hereof and the Restated 
Articles of Incorporation of the Corporation shall not be amended in any 
manner which would adversely affect the rights, privileges or powers of the 
Series A Preferred Stock without, in addition to any other vote of 
shareholders required by law, the affirmative vote of the holders of eighty 
percent or more of the outstanding shares of Series A Preferred Stock, voting 
together as a single class.

          Section 13.    FRACTIONAL SHARES.  A holder of one or more 
fractional shares of Series A Preferred Stock shall, to the extent of such 
fractional shares held, be entitled to exercise voting rights, receive 
dividends thereon, participate in any of the assets of the Corporation in the 
event of liquidation and otherwise exercise the rights and receive the 
benefits to which holders of Series A Preferred Stock are entitled.

                                      ARTICLE V

          (a)  VOTE REQUIRED FOR CERTAIN BUSINESS COMBINATIONS.

          (i)  In addition to any affirmative vote required by law or these
     Restated Articles of Incorporation, and except as otherwise expressly
     provided in Section (b) of this ARTICLE V:

               (A)  any merger of the Corporation or any Subsidiary (as
          hereinafter defined), or any share exchange to which the Corporation 
          is a party with (I) any Interested Shareholder (as hereinafter 
          defined) or (II) any other corporation (whether or not an Interested 
          Shareholder) which is, or after such merger or consolidation would be,
          an Affiliate (as hereinafter defined) of an Interested Shareholder;
          or

               (B)  any sale, lease, exchange, mortgage, pledge, transfer or 
          other disposition (in one transaction or in a series of transactions)
          to or with any Interested Shareholder or any Affiliate of any 
          Interested Shareholder of all or a Substantial Part of the assets of 
          the Corporation (including, without limitation, any securities of a
          Subsidiary) or any Subsidiary; or

                                     -12-

<PAGE>

               (C)  the issuance or transfer by the Corporation or any 
          Subsidiary (in one transaction or in a series of transactions) of 
          any securities of the Corporation or any Subsidiary to any 
          Interested Shareholder or any Affiliate of any Interested 
          Shareholder in exchange for cash, securities or other property (or 
          a combination thereof); or
          
               (D)  the adoption of any plan or proposal for the liquidation 
          or dissolution of the Corporation proposed by or on behalf of an 
          Interested Shareholder or any Affiliate of any Interested 
          Shareholder; or
          
               (E)  any reclassification of securities (including any reverse 
          stock split), or recapitalization of the Corporation, or any merger 
          of the Corporation with any of its Subsidiaries or any share 
          exchange to which the Corporation is a party or any self tender 
          offer for or repurchase of securities of the Corporation by the 
          Corporation or any Subsidiary or any other transaction (whether or 
          not with or into or otherwise involving an Interested Shareholder) 
          which has the effect, directly or indirectly, of increasing the 
          proportionate share of the outstanding shares of any class of 
          equity or convertible securities of the Corporation or any 
          Subsidiary which is directly or indirectly owned by any Interested 
          Shareholder or any Affiliate of any Interested Shareholder, shall 
          require the affirmative vote of the holders of at least 66-2/3% of 
          the voting power of the then outstanding shares of stock of the 
          Corporation entitled to vote generally in the election of directors 
          (the "Voting Stock") (it being understood that for purposes of this 
          ARTICLE V, each share of the Voting Stock shall have the number of 
          votes granted to it pursuant to ARTICLE IV of these Restated 
          Articles of Incorporation), which vote shall include the 
          affirmative vote of at least a majority of the voting power of the 
          then outstanding shares of Voting Stock held by shareholders other 
          than the Interested Shareholder. Such affirmative vote shall be 
          required notwithstanding the fact that no vote may be required, or 
          that a lesser percentage may be specified, by law or by these 
          Restated Articles of Incorporation or in any agreement with any 
          national securities exchange or otherwise.

          (ii) The term "Business Combination" as used in this ARTICLE V shall
     mean any transaction which is referred to in any one or more of 
     subparagraphs (A) through (E) of paragraph (i) of this Section (a).

          (b)  WHEN HIGHER VOTE IS NOT REQUIRED.  The provisions of Section 
(a) of this ARTICLE V shall not be applicable to any particular Business 
Combination, and such Business Combination shall require only such 
affirmative vote as is required by law, any other provision of these Restated 
Articles of Incorporation or any agreement with any national securities 
exchange, if, in the case of a Business Combination that does not involve any 
cash or other consideration being received by the shareholders of the 
Corporation, solely in their respective capacities as shareholders of the 
Corporation, the condition specified in the following paragraph 

                                     -13-

<PAGE>

(i) is met, or, in the case of any other Business Combination, the conditions 
specified in either of the following paragraphs (i) and (ii) are met:

          (i)  The Business Combination shall have been approved by a majority 
     of the Disinterested Directors (as hereinafter defined).

          (ii) Each of the five conditions specified in the following
     subparagraphs (A) through (E) shall have been met:

               (A)  The aggregate amount of the cash and the Fair Market Value 
          (as hereinafter defined) as of the date of consummation of the 
          Business Combination of consideration other than cash to be received 
          per share by holders of each class of Voting Stock in such Business 
          Combination shall be at least equal to the higher of the following:

                    (I)  (if applicable) the Highest Per Share Price (as 
               hereinafter defined) (including the brokerage commissions, 
               transfer taxes and soliciting dealers' fees) paid in order to 
               acquire any shares of such class of Voting Stock beneficially 
               owned by the Interested Shareholder which were acquired 
               beneficially by such Interested Shareholder (x) within the 
               two-year period immediately prior to the first public 
               announcement of the proposal of the Business Combination (the 
               "Announcement Date") or (y) in the transaction in which it 
               became an Interested Shareholder, whichever is higher; or
               
                    (II) the Fair Market Value per share of such class of 
               Voting Stock on the Announcement Date or on the date on which 
               the Interested Shareholder became an Interested Shareholder 
               (such latter date is referred to in this ARTICLE V as the 
               "Determination Date"), whichever is higher; or
               
                    (III)     an amount which bears the same or greater 
               percentage relationship to the Fair Market Value of such class 
               of Voting Stock on the Announcement Date as the Highest Per 
               Share Price determined in (ii) (A) (I) above bears to the Fair 
               Market Value of such class of Voting Stock on the date of the 
               commencement of the acquisition of Voting Stock by such 
               Interested Shareholder.

               (B)  The consideration to be received by holders of the 
          outstanding Voting Stock shall be in cash or in the same form as 
          was previously paid in order to acquire beneficially shares of 
          Voting Stock that are beneficially owned by the Interested 
          Shareholder.  If the Interested Shareholder beneficially owns 
          shares of Voting Stock that were acquired with varying forms of 
          consideration, the form of consideration to be received by holders 
          of Voting Stock shall be either cash or 

                                     -14-

<PAGE>

          the form used to acquire beneficially the largest number of shares of
          Voting Stock beneficially acquired by it prior to the Announcement 
          Date.
          
               (C)  After such Interested Shareholder has become an 
          Interested Shareholder and prior to consummation of such Business 
          Combination: (I) there shall have been (x) no reduction in the 
          annual rate of dividends paid on the Voting Stock (except as 
          necessary to reflect any subdivision of the Voting Stock), except 
          as approved by a majority of the Disinterested Directors, and (y) 
          an increase in such annual rate of dividends as necessary to 
          reflect any reclassification (including any reverse stock split), 
          recapitalization, reorganization or any similar transaction which 
          has the effect of reducing the number of outstanding shares of the 
          Voting Stock, unless the failure so to increase such annual rate is 
          approved by a majority of the Disinterested Directors; and (II) 
          such Interested Shareholder shall have not become the beneficial 
          owner of any additional shares of Voting Stock except as part of 
          the transaction which resulted in such Interested Shareholder 
          becoming an Interested Shareholder.
          
               (D)  After such Interested Shareholder has become an 
          Interested Shareholder, such Interested Shareholder shall not have 
          received the benefit, directly or indirectly (except 
          proportionately as a shareholder), of any loans, advances, 
          guarantees, pledges or other financial assistance or any tax 
          credits or other tax advantages provided by the Corporation, 
          whether in anticipation of or in connection with such Business 
          Combination or otherwise.
          
               (E)  A proxy or information statement describing the proposed 
          Business Combination and complying with the requirements of the 
          Securities Exchange Act of 1934 and the rules and regulations 
          thereunder (or any subsequent provisions replacing such Act, rules 
          or regulations) shall be mailed to shareholders of the Corporation 
          at least 30 days prior to the consummation of such Business 
          Combination (whether or not such proxy or information statement is 
          required to be mailed pursuant to such Act or subsequent 
          provisions).

          (c)  CERTAIN DEFINITIONS.  For the purposes of this ARTICLE V:

          (i)  A "person" shall mean any individual, firm, corporation, group 
     (as such term is defined in Section 13(d) (3) of the Securities Exchange 
     Act of 1934, as in effect on March l, 1991) or other entity.

          (ii) "Interested Shareholder" shall mean any person (other than the
     Corporation, any Subsidiary or any compensation or retirement plan of the
     Corporation) who or which, as of the record date for the determination of
     shareholders entitled to notice of and to vote on such Business Combination
     or immediately prior to the consummation of any such transaction:

                                     -15-

<PAGE>

               (A)  is the beneficial owner, directly or indirectly, of more 
          than 10% of the voting power of the outstanding Voting Stock; or

               (B)  is an Affiliate of the Corporation and at any time within 
          the two-year period immediately prior to the date in question was the
          beneficial owner, directly or indirectly, of 10% or more of the voting
          power of the then outstanding Voting Stock; or

               (C)  is an assignee of or has otherwise succeeded to beneficial
          ownership of any shares of Voting Stock which were at any time within
          the two-year period immediately prior to the date in question
          beneficially owned by any Interested Shareholder, if such assignment 
          or succession shall have occurred in the course of a transaction or 
          series of transactions not involving a public offering within the 
          meaning of the Securities Act of 1933.

          (iii)  A person shall be a "beneficial owner" of any Voting Stock:

               (A)  which such person or any of its Affiliates or Associates (as
          hereinafter defined) beneficially owns, directly or indirectly; or

               (B)  which such person or any of its Affiliates or Associates has
          (I) the right to acquire (whether such right is exercisable 
          immediately or only after the passage of time), pursuant to any 
          agreement, arrangement or understanding or upon the exercise of 
          conversion rights, exchange rights, warrants or options, or otherwise
          or (II) the right to vote or direct the vote pursuant to any 
          agreement, arrangement or understanding; or

               (C)  which are beneficially owned, directly or indirectly, by any
          other person with which such person or any of its Affiliates or
          Associates has any agreement, arrangement or understanding for the
          purposes of acquiring, holding, voting or disposing of any shares of
          Voting Stock.

          (iv) For the purposes of determining whether a person is an Interested
     Shareholder pursuant to paragraph (ii) of this Section (c), the number of
     shares of Voting Stock deemed to be outstanding shall include shares deemed
     owned through application of paragraph (iii) of this Section (c) but shall
     not include any other shares of Voting Stock which may be issuable pursuant
     to any agreement, arrangement or understanding or upon exercise of 
     conversion rights, warrants or options, or otherwise.

          (v)  "Affiliate" and "Associate" shall have the respective meanings
     ascribed to such terms in Rule 12b-2 of the General Rules and Regulations
     under the Securities Exchange Act of 1934 as in effect on March 1, 1991.

                                     -16-

<PAGE>

          (vi) "Subsidiary" means any corporation of which a majority of any 
     class of equity security is owned, directly or indirectly, by the 
     Corporation or by a Subsidiary or by the Corporation and one or more 
     subsidiaries; provided, however, that for the purposes of the definition 
     of Interested Shareholder set forth in paragraph (ii) of this Section 
     (c), the term "Subsidiary" shall mean only a corporation of which a 
     majority of each class of equity security is owned, directly or 
     indirectly, by the Corporation.
     
          (vii)     "Substantial Part" means more than 10% of the book value 
     of the total assets of the person or entity in question, as of the end 
     of its most recent fiscal year ending prior to the time of the 
     determination.
     
          (viii)    "Disinterested Director" means any member of the Board of 
     Directors of the Corporation who is unaffiliated with, and not a nominee 
     of, the Interested Shareholder and was a member of the Board of 
     Directors prior to the time that the Interested Shareholder became an 
     Interested Shareholder, and any successor of a Disinterested Director 
     who is unaffiliated with, and not a nominee of, the Interested 
     Shareholder and who is recommended to succeed a Disinterested Director 
     by a majority of Disinterested Directors then on the Board of Directors.
     
          (ix) "Fair Market Value" means: (A) in the case of stock, the 
     highest closing sale price during the 30-day period immediately 
     preceding the date in question of a share of such stock on the Composite 
     Tape for New York Stock Exchange-Listed Stocks, or, if such stock is not 
     quoted on the Composite Tape, on the New York Stock Exchange, or, if 
     such stock is not listed on such Exchange, on the Composite Tape for 
     American Stock Exchange-Listed Stocks, or if such stock is not quoted on 
     such Composite Tape, on the American Stock Exchange or on the principal 
     United States securities exchange registered under the Securities 
     Exchange Act of 1934 on which such stock is listed, or, if such stock is 
     not listed on any such exchange, the highest closing sales price or bid 
     quotation with respect to a share of stock during the 30-day period 
     preceding the date in question on the National Association of Securities 
     Dealers, Inc. Automated Quotations System or any system then in use, or 
     if no such quotations are available, the fair market value on the date 
     in question of a share of such stock as determined by a majority of the 
     Disinterested Directors in good faith; and (B) in the case of stock of 
     any class or series which is not traded on any United States registered 
     securities exchange nor in the over-the-counter market or in the case of 
     property other than cash or stock, the fair market value of such 
     property on the date in question as determined by a majority of the 
     Disinterested Directors in good faith.
     
          (x)  References to "Highest Per Share Price" shall reflect an 
     appropriate adjustment for any dividend or distribution in shares of 
     Voting Stock or any stock split or reclassification of outstanding 
     shares of such stock into a greater number of shares of such stock or 
     any combination or reclassification of outstanding shares of such stock 
     into a smaller number of shares of such stock.
     
                                     -17-

<PAGE>

          (xi) In the event of any Business Combination in which the 
     Corporation survives, the phrase "consideration other than cash to be 
     received" as used in subparagraph (A) of paragraph (ii) of Section (b) 
     of this ARTICLE V shall include the shares of Voting Stock retained by 
     the holders of such shares.

          (d)  POWERS OF THE BOARD OF DIRECTORS.  A majority of the 
Disinterested Directors of the Corporation shall have the power and duty to 
determine for the purposes of this ARTICLE V on the basis of information 
known to them after reasonable inquiry, all facts necessary to determine 
compliance with this ARTICLE V, including, without limitation, (i) whether a 
person is an Interested Shareholder, (ii) whether a Business Combination is 
proposed by or on behalf of an Interested Shareholder or an Affiliate of an 
Interested Shareholder, (iii) the number of shares of Voting Stock 
beneficially owned by any person, (iv) whether a person is an Affiliate or 
Associate of another person, (v) whether the requirements of Section (b) (ii) 
of this ARTICLE V have been met with respect to any Business Combination, and 
(vi) whether any Business Combination involves all or a Substantial Part of 
the assets of the Corporation or any Subsidiary.  The good faith 
determination of a majority of the Disinterested Directors shall be 
conclusive and binding for all purposes of this ARTICLE V.

          (e)  NO EFFECT ON FIDUCIARY OBLIGATIONS OF INTERESTED SHAREHOLDERS. 
Nothing contained in this ARTICLE V shall be construed to relieve any 
Interested Shareholder from any fiduciary obligation imposed by law.

          (f)  AMENDMENT OR REPEAL.  Notwithstanding any other provision of 
these Restated Articles of Incorporation or the By-laws of the Corporation to 
the contrary (and notwithstanding the fact that a lesser percentage may be 
specified by law, these Restated Articles of Incorporation or the By-laws of 
the Corporation), the affirmative vote of the holders of at least 66-2/3% of 
the voting power of the then outstanding shares of Voting Stock shall be 
required to alter, amend or repeal this ARTICLE V or to adopt any provision 
inconsistent therewith provided, however, that if there is an Interested 
Shareholder on the record date for the meeting at which such action is 
submitted to the shareholders for this consideration, such 66-2/3% vote must 
include the affirmative vote of at least a majority of the voting power of 
the then outstanding shares of Voting Stock held by shareholders other than 
the Interested Shareholder.

                                      ARTICLE VI

          (a)  BOARD OF DIRECTORS.

          (i)  NUMBER, TERM AND QUALIFICATION.  The authorized number of 
     directors of the Corporation which shall constitute the entire Board of 
     Directors shall be such as from time to time shall be determined by a 
     majority of the then authorized number of directors, but in no case shall 
     the authorized number of directors be less than six nor more than fifteen. 
     The directors shall be divided with respect to the time for which they 
     severally hold office into three classes, as nearly equal in number as 
     possible (but with

                                     -18-

<PAGE>

     not less than two directors in each class), as determined by the Board 
     of Directors, with the members of each class to hold office until their 
     successors have been elected and qualified.  At each annual meeting of 
     shareholders, the successors of the members of the class of directors 
     whose term expires at that meeting shall be elected to hold office for a 
     term expiring at the annual meeting of shareholders held in the third 
     year following the year of their election. No decrease in the number of 
     directors constituting the Board of Directors shall shorten the term of 
     any incumbent director.

          (ii)  REMOVAL.  Any director may be removed from office by the
     shareholders, but only for cause and only by the affirmative vote of a
     majority of the votes then entitled to be cast in an election of directors.

          (iii) VACANCIES.  Any vacancy occurring in the Board of Directors,
     including, but not limited to, a vacancy created by an increase in the 
     number of directors or the removal of a director, shall be filled only by 
     the affirmative vote of a majority of the directors then in office, even 
     if such majority is less than a quorum of the Board of Directors, or by a 
     sole remaining director.  If no director remains in office, any vacancy may
     be filled by the shareholders.  Any director elected to fill a vacancy 
     shall serve until the next election of the class for which such director 
     shall have been chosen.

          (b)  NOMINATIONS AND QUALIFICATIONS OF DIRECTORS.  Nominations for 
the election of directors may be made by the Board of Directors or a 
committee appointed by the Board of Directors or by any shareholder entitled 
to vote generally in the election of directors.  However, any shareholder 
entitled to vote generally in the election of directors may nominate one or 
more persons for election as directors at a meeting only if written notice of 
such shareholder's intent to make such nominations has been given, either by 
personal delivery or by United States mail, postage prepaid, to the Secretary 
of the Corporation not later than (i) with respect to an election to be held 
at an annual meeting of shareholders, 60 calendar days in advance of the date 
in the current fiscal year of the Corporation corresponding to the date the 
Corporation released its proxy statement to shareholders in connection with 
the annual meeting for the immediately preceding year and (ii) with respect 
to an election to be held at a special meeting of shareholders for the 
election of directors, the close of business on the seventh day following the 
date on which notice of such meeting is first given to shareholders.  Each 
such notice shall set forth: (A) the name and address of the shareholder who 
intends to make the nomination and of the person or persons to be nominated, 
(B) a representation that the shareholder is entitled to vote at such meeting 
and intends to appear in person or by proxy at the meeting to nominate the 
person or persons specified in the notice, (C) a description of all 
arrangements or understandings between the shareholder and each nominee and 
any other person or persons (naming such person or persons) pursuant to which 
the nomination or nominations are to be made by the shareholder, (D) such 
other information regarding each nominee proposed by such shareholder as 
would be required to be included in a proxy statement filed pursuant to the 
then current proxy rules of the Securities and Exchange Commission, if the 
nominee were to be nominated by the Board and (E) the consent of each nominee 
to serve as a director of the Corporation if so elected.  The chairman of the 
meeting may refuse to acknowledge the nomination of any person not made in 

                                     -19-

<PAGE>

compliance with the foregoing procedure.  The directors shall be at least 
twenty-one years of age.  Directors need not be shareholders. At each meeting 
of shareholders for the election of directors at which a quorum is present, 
the persons receiving a plurality of the votes cast shall be elected 
directors.

                                     ARTICLE VII

          The shareholders shall not be entitled to take action without a 
meeting by less than unanimous consent.  Except as otherwise required by law 
and subject to the express rights of the holders of any class or series of 
stock having a preference over the Common Stock as to dividends or upon 
liquidation, annual and special meetings of the shareholders shall be called, 
the record date or dates shall be determined and notice shall be sent as set 
forth in the By-laws of the Corporation.  Notwithstanding any other 
provisions of these Restated Articles of Incorporation or the By-laws of the 
Corporation (and notwithstanding the fact that a lesser affirmative vote may 
be specified by law), the affirmative vote of shareholders possessing at 
least eighty percent of the voting power of the then outstanding shares of 
all classes of stock of the Corporation generally possessing voting rights in 
elections of directors, considered for this purpose as one class, shall be 
required to amend, alter, change or repeal, or to adopt any provision 
inconsistent with, sections 1.02, 1.04 and 1.05 of Article I of the By-laws, 
or this ARTICLE VII or any provision thereof or hereof; provided, however, 
that the Board of Directors, may amend, alter, change or repeal, or adopt any 
provision inconsistent with, sections 1.02, 1.04 and 1.05 of Article I of the 
By-laws, or any provision thereof, without a vote of shareholders.

                                     ARTICLE VIII

          Unless a greater number is required by law or by these Restated 
Articles of Incorporation, (a) action on a matter, other than the election of 
directors, by a voting group of shareholders is approved only if a majority 
of the votes within the voting group represented (in person or by proxy) at a 
meeting at which a quorum is present are cast in favor of the action and (b) 
notwithstanding Section (a) of this Article VIII, these Restated Articles of 
Incorporation may only be amended by the affirmative vote of a majority of 
the votes entitled to be cast by each voting group of shareholders entitled 
to vote on the amendment.

                                      ARTICLE IX

          Annual meetings of shareholders shall be held, at a date, time and 
place fixed by the Board of Directors and stated in the notice of meeting, to 
elect a Board of Directors and to transact such other business as may 
properly come before the meeting.  Special meetings of shareholders may be 
called only in accordance with the provisions of ARTICLE VII of these 
Restated Articles of Incorporation. At each meeting of shareholders only such 
business may be 

                                     -20-

<PAGE>

conducted as is (a) specified in the written notice of meeting given by or at 
the direction of the Board of Directors, (b) in the case of an annual 
meeting, brought before the meeting by the Board of Directors or by the 
chairman of the meeting or (c) in the case of an annual meeting, specified in 
a written notice given by or on behalf of a shareholder of record, provided 
that written notice of such shareholder's intent to make a proposal or 
proposals has been given, either by personal delivery or by United States 
mail, postage prepaid, to the Secretary of the Corporation not later than 60 
calendar days in advance of the date in the current fiscal year of the 
Corporation corresponding to the date the Corporation released its proxy 
statement to shareholders in connection with the annual meeting for the 
immediately preceding year.  Each such notice shall set forth: (a) the name 
and address of the shareholder who intends to make the proposal and the 
number of shares of the Corporation's capital stock owned or controlled by 
such shareholder, (b) a representation that the shareholder is entitled to 
vote at such annual meeting and intends to appear in person or by proxy at 
the annual meeting to make the proposal specified in the notice and (c) such 
other information regarding each proposal made by such shareholder as would 
be required to be included in a proxy statement filed pursuant to the then 
current proxy rules of the Securities and Exchange Commission with respect to 
such proposals.  The chairman of the meeting may refuse to acknowledge any 
proposal not made in compliance with the foregoing procedure.

                                     -21-


<PAGE>

                                                               EXHIBIT 10.2

                                HARLEY-DAVIDSON, INC.

                                1988 STOCK OPTION PLAN

                         (as amended through August 20, 1997)

                                      ARTICLE I

                                       PURPOSE

     The purpose of the Harley-Davidson, Inc. 1988 Stock Option Plan is to 
provide favorable opportunities for certain selected employees of 
Harley-Davidson, Inc. and its subsidiaries to purchase or receive shares of 
Common Stock of Harley-Davidson, Inc., or to benefit from the appreciation 
thereof. Such opportunities should provide an increased incentive for these 
employees to contribute to the future success and prosperity of 
Harley-Davidson, Inc., thus enhancing the value of the stock for the benefit 
of the shareholders, and increase the ability of Harley-Davidson, Inc. to 
attract and retain individuals of exceptional skill upon whom, in large 
measure, its sustained progress, growth and profitability depend.

                                      ARTICLE II

                                     DEFINITIONS

     The following capitalized terms used in the Plan shall have the respective
meanings set forth in this Article:

             2.1.  BOARD:  The Board of Directors of Harley-Davidson, Inc.
     
             2.2.  CODE:  The Internal Revenue Code of 1986, as amended, and 
     the rules and regulations promulgated thereunder.
     
             2.3.  COMMITTEE:  The Human Resources Committee of the Board; 
     provided that if any member of the Human Resources Committee is not both 
     a Disinterested Person and Outside Director, the Committee shall be 
     comprised of only those members of the Human Resources Committee who are 
     both Disinterested Persons and Outside Directors.
     
             2.4.  COMMON STOCK:  The common stock of Harley-Davidson, Inc.
     
             2.5.  COMPANY:  Harley-Davidson, Inc. and any of its 
     Subsidiaries.
     
             2.6.  DISABILITY:  Disability within the meaning of Section 
     22(e)(3) of the Code, as determined by the Committee.
     
             2.7.  DISINTERESTED PERSONS: Non-employee directors within the 
     meaning of Rule 16b-3 as promulgated under the Securities Exchange Act 
     of 1934, as amended.
     
             2.8.  EMPLOYER:  The entity that employs the employee or 
     Optionee.
     
             2.9.  FAIR MARKET VALUE:  The average of the high and low 
     reported sales prices of Common Stock on the New York Stock Exchange 
     Composite Tape on the date for which fair market value is being 
     determined.
     
             2.10. ISO:  An incentive stock option within the meaning of 
     Section 422 of the Code and which is designated as an incentive stock 
     option by the Committee.
     
             2.11. NON-ISO:  A stock option which is not an ISO.
     
<PAGE>

             2.12. OPTION:  A stock option granted under the Plan.  Options 
     include both ISOs and Non-ISOs.
     
             2.13. OPTION PRICE:  The purchase price of a share of Common 
     Stock under an Option.
     
             2.14. OPTIONEE:  A person who has been granted one or more 
     Options.
     
             2.15. OUTSIDE DIRECTORS:  Outside Directors within the meaning 
     of Section 162(m) of the Code and the regulations promulgated thereunder.
     
             2.16. PARENT CORPORATION:  The parent corporation, as defined in 
     Section 424(e) of the Code.
     
             2.17. PLAN:  The Harley-Davidson, Inc. 1988 Stock Option Plan.
     
             2.18. RETIREMENT:  Retirement on or after age sixty-two or, with 
     the consent of the Committee, at an earlier age.
     
             2.19. SUBSIDIARY:  A corporation, limited partnership, general 
     partnership, limited liability company, business trust or other entity 
     of which more than fifty percent (50%) of the voting power or ownership 
     interest is directly and/or indirectly held by the Harley-Davidson, Inc.

             2.20. TERMINATION DATE:  A date fixed by the Committee but not 
     later than the day preceding the tenth anniversary of the date on which 
     the Option is granted.

                                     ARTICLE III

                                    ADMINISTRATION

     3.1.    The Committee shall administer the Plan and shall have full 
power to grant Options, construe and interpret the Plan, establish and amend 
rules and regulations for its administration, and perform all other acts 
relating to the Plan, including the delegation of administrative 
responsibilities, which it believes reasonable and proper.

     3.2.    Subject to the provisions of the Plan, the Committee shall, in 
its discretion, determine who shall be granted Options, the number of shares 
subject to option under any such Options, the dates after which Options may 
be exercised, in whole or in part, whether Options shall be ISOs, and the 
terms and conditions of the Options.

     3.3.    Any decision made, or action taken, by the Committee arising out 
of or in connection with the interpretation and administration of the Plan 
shall be final and conclusive.

                                      ARTICLE IV

                              SHARES SUBJECT TO THE PLAN

     4.1.    The total number of shares of Common Stock available for grants 
of Options under the Plan shall be 1,600,000; provided that Options for not 
more than 400,000 shares of Common Stock shall be granted to an Optionee in 
any calendar year under the Plan, which amount shall be reduced by the amount 
of Common Stock subject to options granted to such Optionee in such calendar 
year under any other stock option plan of the Company.  The foregoing amounts 
shall be subject to adjustment in accordance with Article VIII of the Plan.  
These shares may be either authorized but unissued or reacquired shares of 
Common Stock.  If an Option or portion thereof shall expire, be canceled or 
terminate for any reason without having been exercised in full, the 
unpurchased shares covered by such Option shall be available for future 
grants of Options.  An Option, or portion thereof, exercised through the 
exercise of a stock appreciation right pursuant to Section 6.7 of the Plan 
shall be treated, for the purposes of this Article, as though the Option, or 
portion thereof, had been exercised through the purchase of Common Stock, 

                                      2

<PAGE>

with the result that the shares of Common Stock subject to the Option, or 
portion thereof, that was so exercised shall not be available for future 
grants of Options.

                                      ARTICLE V

                                     ELIGIBILITY

     5.1.    Options may be granted to key employees of the Company or to 
persons who have been engaged to become key employees of the Company.  Key 
employees will comprise, in general, those who contribute to the management, 
direction and overall success of the Company, including those who are members 
of the Board. Members of the Board who are not employees of the Company shall 
not be eligible for Option grants.

                                      ARTICLE VI

                                   TERM OF OPTIONS

     6.1.    OPTION AGREEMENTS:  All Options shall be evidenced by written 
agreements executed by the Company.  Such Options shall be subject to the 
applicable provisions of the Plan, and shall contain such provisions as are 
required by the Plan and any other provisions the Committee may prescribe.  
All agreements evidencing Options shall specify the total number of shares 
subject to each grant, the Option Price and the Termination Date.  Those 
Options that comply with the requirements for an ISO set forth in Section 422 
of the Code and are designated ISOs by the Committee shall be ISOs and all 
other Options shall be Non-ISOs.

     6.2.    OPTION PRICE:  The Option Price shall be set by the Committee; 
provided, however, that the price per share shall not be less than the Fair 
Market Value of a share of Common Stock on the date the Option is granted.

     6.3.    PERIOD OF EXERCISE:  The Committee shall determine the dates 
after which Options may be exercised in whole or in part.  If Options are 
exercisable in installments, installments or portions thereof that are 
exercisable and not exercised shall accumulate and remain exercisable.  The 
Committee may also amend an Option to accelerate the dates after which 
Options may be exercised in whole or in part.  However, no Option or portion 
thereof shall be exercisable after the Termination Date.

     6.4.    SPECIAL RULES REGARDING ISOS GRANTED TO CERTAIN EMPLOYEES:  
Notwithstanding any contrary provisions of Sections 6.2 and 6.3 of the Plan, 
no ISO shall be granted to any employee who, at the time the Option is 
granted, owns (directly or indirectly, within the meaning of Section 424(d) 
of the Code) more than ten percent of the total combined voting power of all 
classes of stock of the Employer or of any Subsidiary or Parent Corporation 
thereof, unless (a) the Option Price under such Option is at least 110 
percent of the Fair Market Value of a share of Common Stock on the date the 
Option is granted and (b) the Termination Date of such Option is a date not 
later than the day preceding the fifth anniversary of the date on which the 
Option is granted.

     6.5.    MANNER OF EXERCISE AND PAYMENT:  An Option, or portion thereof, 
shall be exercised by delivery of a written notice of exercise to the Company 
and payment of the full price of the shares being purchased pursuant to the 
Option. An Optionee may exercise an Option with respect to less than the full 
number of shares for which the Option may then be exercised, but an Optionee 
must exercise the Option in full shares of Common Stock.  The price of Common 
Stock purchased pursuant to an Option, or portion thereof, may be paid:

             a.  in United States dollars in cash or by check, bank draft or 
     money order payable to the order of the Company.

             b.  through the delivery of shares of Common Stock with an 
     aggregate Fair Market Value on the date of exercise equal to the Option 
     Price, or

                                      3

<PAGE>


             c.  by any combination of the above methods of payment.

The Committee shall determine acceptable methods for tendering Common Stock 
as payment upon exercise of an Option and may impose such limitations and 
prohibitions on the use of Common Stock to exercise an Option as it deems 
appropriate, including, without limitation, any limitation or prohibition 
designed to avoid certain accounting consequences which may result from the 
use of Common Stock as payment upon exercise of an Option.

     6.6.    WITHHOLDING TAXES:  The Company may, in its discretion, require 
an Optionee to pay to the Company at the time of exercise the amount that the 
Company deems necessary to satisfy its obligation to withhold Federal, state 
or local income or other taxes incurred by reason of the exercise.  Upon or 
prior to the exercise of an Option requiring tax withholding, an Optionee may 
make a written election to have shares of Common Stock withheld by the 
Company from the shares otherwise to be received.  The number of shares so 
withheld shall have an aggregate Fair Market Value on the date of exercise 
sufficient to satisfy the applicable withholding taxes.  The acceptance of 
any such election by an Optionee shall be at the sole discretion of the 
Committee.  Where the exercise of an Option does not give rise to an 
obligation to withhold Federal income taxes on the date of exercise, the 
Company may, in its discretion, require an Optionee to place shares of Common 
Stock purchased under the Option in escrow for the benefit of the Company 
until such time as Federal income tax withholding is required on amounts 
included in the gross income of the Optionee as a result of the exercise of 
an Option.  At such time, the Company, in its discretion, may require an 
Optionee to pay to the Company the amount that the Company deems necessary to 
satisfy its obligation to withhold Federal, state or local income or other 
taxes incurred by reason of the exercise of the Option, in which case the 
shares of Common Stock will be released from escrow to the Optionee. 
Alternatively, subject to acceptance by the Committee, in its sole 
discretion, an Optionee may make a written election to have shares of Common 
Stock held in escrow applied toward the Company's obligation to withhold 
Federal, state or local income or other taxes incurred by reason of the 
exercise of the Option, based on the Fair Market Value of the shares on the 
date of the termination of the escrow arrangement.  Upon application of such 
shares toward the Company's withholding obligation, any shares of Common 
Stock held in escrow and not, in the judgment of the Committee, necessary to 
satisfy such obligation shall be released from escrow to the Optionee.

     6.7.    STOCK APPRECIATION RIGHTS:  At or after the grant of an Option, 
the Committee, in its discretion, may provide an Optionee with an alternate 
means of exercising an Option, or a designated portion thereof, by granting 
the Optionee a stock appreciation right.  A "stock appreciation right" is a 
right to receive, upon exercise of an Option or any portion thereof, in the 
Committee's sole discretion, an amount of cash equal to, and/or shares of 
Common Stock having a Fair Market Value on the date of exercise equal to, the 
excess of the Fair Market Value of a share of Common Stock on the date of 
exercise over the Option Price, multiplied by the number of shares of Common 
Stock that the Optionee would have received had the Option or portion thereof 
been exercised through the purchase of shares of Common Stock at the Option 
Price, provided that (a) such Option or portion thereof has been designated 
as exercisable in this alternative manner, (b) such Option or portion thereof 
is otherwise exercisable, and (c) the Fair Market Value of a share of Common 
Stock on the date of exercise exceeds the Option Price.

     6.8.    NONTRANSFERABILITY OF OPTIONS:  Each Option shall, during the 
Optionee's lifetime, be exercisable only by the Optionee, and neither it nor 
any right hereunder shall be transferable otherwise than by will or the laws 
of descent and distribution or be subject to attachment, execution or other 
similar process.  In the event of any attempt by the Optionee to alienate, 
assign, pledge, hypothecate or otherwise dispose of an Option or of any right 
hereunder, except as provided for herein, or in the event of any levy or any 
attachment, execution or similar process upon the rights or interest hereby 
conferred, the Company may terminate the Option by notice to the Optionee and 
the Option shall thereupon become null and void.

     6.9.    CESSATION OF EMPLOYMENT OF OPTIONEE:

             a.  CESSATION OF EMPLOYMENT OTHER THAN BY REASON OF RETIREMENT, 
     DISABILITY OR DEATH.  If an Optionee shall cease to be employed by the 
     Company otherwise than by reason of Retirement, 


                                       4

<PAGE>

     Disability, or death, each Option held by the Optionee, together with 
     all rights hereunder, shall terminate on the date of cessation of 
     employment, to the extent not previously exercised.

             b.  CESSATION OF EMPLOYMENT BY REASON OF RETIREMENT OR 
     DISABILITY.  If an Optionee shall cease to be employed by the Company by 
     reason of Retirement or Disability, each Option held by the Optionee 
     shall remain exercisable, to the extent it was exercisable at the time 
     of cessation of employment, until the earliest of:

                 i.   the Termination Date,

                 ii.  the death of the Optionee, or such later date not more 
             than one year after the death of the Optionee as the Committee, in 
             its discretion, may provide pursuant to Section 6.9(c) of the Plan,

                 iii. the third anniversary of the date of the cessation of the
             Optionee's employment, if employment ceased by reason of 
             Retirement, or

                 iv.  the first anniversary of the date of the cessation of the
             Optionee's employment by reason of Disability;

     and thereafter all such Options shall terminate together with all rights
     hereunder, to the extent not previously exercised.

             c.  CESSATION OF EMPLOYMENT BY REASON OF DEATH.  In the event of 
     the death of the Optionee, while employed by the Company, an Option may 
     be exercised at any time or from time to time prior to the earlier of 
     the Termination Date or the first anniversary of the date of the 
     Optionee's death, by the person or persons to whom the Optionee's rights 
     under each Option shall pass by will or by the applicable laws of 
     descent and distribution, to the extent that the Optionee was entitled 
     to exercise such Option on the Optionee's date of death.  In the event 
     of the death of the Optionee while entitled to exercise an Option 
     pursuant to Section 6.9(b), the Committee, in its discretion, may permit 
     such Option to be exercised at any time or from time to time prior to 
     the Termination Date during a period of up to one year from the death of 
     the Optionee, as determined by the Committee, by the person or persons 
     to whom the Optionee's rights under each Option shall pass by will or by 
     the applicable laws of descent and distribution, to the extent that the 
     Option was exercisable at the time of cessation of the Optionee's 
     employment.  Any person or persons to whom an Optionee's rights under an 
     Option have passed by will or by the applicable laws of descent and 
     distribution shall be subject to all terms and conditions of the Plan 
     and the Option applicable to the Optionee.

     6.10.   NOTIFICATION OF SALES OF COMMON STOCK:  Any Optionee who 
disposes of shares of Common Stock acquired upon the exercise of an ISO 
either (a) within two years after the date of the grant of the ISO under 
which the stock was acquired or (b) within one year after the transfer of 
such shares to the Optionee, shall notify the Company of such disposition and 
of the amount realized upon such disposition.

                                  ARTICLE VII

                LIMITATIONS AND ACCELERATIONS ON EXERCISABILITY

     7.1.    Notwithstanding any other provision of this Plan, in the case of 
an ISO, the aggregate Fair Market Value (determined at the time the ISO is 
granted) of the shares of Common Stock with respect to which all "incentive 
stock options" (within the meaning of Section 422 of the Code) are first 
exercisable by the Optionee during any calendar year (under this Plan and 
under all other incentive stock option plans of the Employer, any Subsidiary 
and any Parent Corporation) shall not exceed $100,000.


                                       5

<PAGE>

                                     ARTICLE VIII

                                     ADJUSTMENTS

     8.1.    If (a) the Company shall at any time be involved in a 
transaction to which Section 424(a) of the Code is applicable; (b) the 
Company shall declare a dividend payable in, or shall subdivide or combine, 
its Common Stock; or (c) any other event shall occur which in the judgment of 
the Committee necessitates an adjustment to prevent dilution or enlargement 
of the benefits or potential benefits intended to be made available under the 
Plan, then the Committee may, in such manner as it may deem equitable, adjust 
any or all of (i) the number and type of securities subject to the Plan and 
which thereafter may be the subject of Options; (ii) the number and type of 
securities subject to outstanding Options; (iii) the Option Price with 
respect to any Option; and (iv) the number of shares of Common Stock that may 
e issued pursuant to Options granted to an Optionee in any calendar year; 
provided, however, that each such adjustment, in the case of ISOs, shall be 
made in such manner as not to constitute a "modification" within the meaning 
of Section 424(h)(3) of the Code.  The judgment of the Committee with respect 
to any matter referred to in this Article shall be conclusive and binding 
upon each Optionee.

                                   ARTICLE IX

                       AMENDMENT AND TERMINATION OF PLAN

     9.1.    The Board may at any time, or from time to time, suspend or 
terminate the Plan in whole or in part or amend it in such respects as the 
Board may deem appropriate, provided, however, that no such amendment shall 
be made, which would, without approval of the shareholders:

             a.  materially modify the eligibility requirements for receiving
     Options;

             b.  increase the aggregate number of Shares of Common Stock 
     which may be issued pursuant to Options granted under the Plan, except 
     as is provided for in accordance with Article VIII of the Plan;

             c.  Increase the number of shares of Common Stock which may be 
     issued pursuant to Options granted to an Optionee in any calendar year, 
     except as is provided for in accordance with Article VIII of the Plan;

             d.  reduce the minimum Option Price, except as is provided for in
     accordance with Article VIII of the Plan;

             e.  extend the period of granting Options; or

             f.  materially increase in any other way the benefits accruing to
     Optionees.

     9.2.    No amendment, suspension or termination of this Plan shall, 
without the Optionee's consent, alter or impair any of the rights or 
obligations under any Option theretofore granted to an Optionee under the 
Plan.

     9.3.    The Board may amend this Plan, subject to the limitations cited 
above, in such manner as it deems necessary to permit the granting of Options 
meeting the requirements of future amendments or issued regulations, if any, 
to the Code.

                                   ARTICLE X

                        GOVERNMENT AND OTHER REGULATIONS

     10.1.   The obligation of the Company to issue or transfer and deliver 
shares for Options exercised under the Plan shall be subject to all 
applicable laws, regulations, rules, orders and approvals which shall 


                                       6

<PAGE>

then be in effect and required by governmental entities and the stock 
exchanges on which Common Stock is traded.

                                  ARTICLE XI

                           MISCELLANEOUS PROVISIONS

     11.1.   PLAN DOES NOT CONFER EMPLOYMENT OR SHAREHOLDER RIGHTS:  The 
right of the Employer to terminate (whether by dismissal, discharge, 
retirement or otherwise) the Optionee's employment with it at any time at 
will, or as otherwise provided by any agreement between the Company and the 
Optionee, is specifically reserved.  Neither the Optionee nor any person 
entitled to exercise the Optionee's rights in the event of the Optionee's 
death shall have any rights of a shareholder with respect to the shares 
subject to each Option, except to the extent that, and until, such shares 
shall have been issued upon the exercise of each Option.

     11.2.   PLAN EXPENSES:  Any expenses of administering this Plan shall be 
borne by the Company.

     11.3.   USE OF EXERCISE PROCEEDS:  Payments received from O ptionees 
upon the exercise of Options shall be used for the general corporate purposes 
of the Company, except that any stock received in payment may be retired, or 
retained in the Company's treasury and reissued.

     11.4.   INDEMNIFICATION:  In addition to such other rights of 
indemnification as they may have as members of the Board, or the Committee, 
the members of the Committee and the Board shall be indemnified by the 
Company against all costs and expenses reasonably incurred by them in 
connection with any action, suit or proceeding to which they or any of them 
may be party by reason of any action taken or failure to act under or in 
connection with the Plan or any Option granted thereunder, and against all 
amounts paid by them in settlement thereof (provided such settlement is 
approved by independent legal counsel selected by the Company) or paid by 
them in satisfaction of a judgment in any such action, suit or proceeding, 
except a judgment based upon a finding of bad faith; provided that upon the 
institution of any such action, suit or proceeding a Committee or Board 
member shall, in writing, give the Company notice thereof and an opportunity, 
at its own expense, to handle and defend the same before such Committee or 
Board member undertakes to handle and defend it on such member's own behalf.

                                 ARTICLE XII

                    SHAREHOLDER APPROVAL AND EFFECTIVE DATES

     12.1.   The Plan shall become effective when it is adopted by the Board. 
However, the Plan and all Options shall terminate after the passage of one 
year from the date the Plan was adopted by the Board unless:

             a.  within such one year period, the Plan is approved by the 
     vote at a meeting of the shareholders of Harley-Davidson, Inc. of the 
     holders of a majority of the outstanding shares of Harley-Davidson, Inc. 
     entitled to vote; provided that if at a meeting of such shareholders 
     held within such one year period, the Plan is not so approved, the Plan 
     and all Options shall terminate at the time of that meeting of 
     shareholders; or

             b.  within such one year period, the Plan is approved by the 
     shareholders of Harley-Davidson, Inc.

Options may not be granted under the Plan after May 6, 1995.


                                       7


<PAGE>

                                                                   EXHIBIT 10.3

                                HARLEY-DAVIDSON, INC.

                                1990 STOCK OPTION PLAN

                         (as amended through August 20, 1997)


                                      ARTICLE I

                                       PURPOSE

     The purpose of the Harley-Davidson, Inc. 1990 Stock Option Plan is to 
provide favorable opportunities for certain selected employees of 
Harley-Davidson, Inc. and its subsidiaries to purchase or receive shares of 
Common Stock of Harley-Davidson, Inc., or to benefit from the appreciation 
thereof. Such opportunities should provide an increased incentive for these 
employees to contribute to the future success and prosperity of 
Harley-Davidson, Inc., thus enhancing the value of the stock for the benefit 
of the shareholders, and increase the ability of Harley-Davidson, Inc. to 
attract and retain individuals of exceptional skill upon whom, in large 
measure, its sustained progress, growth and profitability depend.

                                      ARTICLE II

                                     DEFINITIONS

     The following capitalized terms used in the Plan shall have the respective
meanings set forth in this Article:

          2.1.  BOARD:  The Board of Directors of Harley-Davidson, Inc.
     
          2.2.  CODE:  The Internal Revenue Code of 1986, as amended.
     
          2.3.  COMMITTEE:  The Human Resources Committee of the Board; 
     provided that if any member of the Human Resources Committee is not both 
     a Disinterested Person and Outside Director, the Committee shall be 
     comprised of only those members of the Human Resources Committee who are 
     both Disinterested Persons and Outside Directors.
     
          2.4.  COMMON STOCK:  The common stock of Harley-Davidson, Inc.
     
          2.5.  COMPANY:  Harley-Davidson, Inc. and any of its Subsidiaries.
     
          2.6.  DISABILITY:  Disability within the meaning of Section 22(e)(3) 
     of the Code, as determined by the Committee.
     
          2.7.  DISINTERESTED PERSONS: Non-employee directors within the 
     meaning of Rule 16b-3 as promulgated under the Securities Exchange Act 
     of 1934, as amended.
     
          2.8.  EMPLOYER:  The entity that employs the employee or Optionee.
     
          2.9.  FAIR MARKET VALUE:  The average of the high and low reported 
     sales prices of Common Stock on the New York Stock Exchange Composite 
     Tape on the date for which fair market value is being determined.
     
          2.10. ISO:  An incentive stock option within the meaning of Section 
     422 of the Code and which is designated as an incentive stock option by 
     the Committee.
     
          2.11. NON-ISO:  A stock option which is not an ISO.
     
<PAGE>

          2.12. OPTION:  A stock option granted under the Plan.  Options 
     include both ISOs and Non-ISOs.
     
          2.13. OPTION PRICE:  The purchase price of a share of Common 
     Stock under an Option.
     
          2.14. OPTIONEE:  A person who has been granted one or more 
     Options.
     
          2.15. OUTSIDE DIRECTORS:  Outside Directors within the meaning 
     of Section 162(m) of the Code and the regulations promulgated thereunder.
     
          2.16. PARENT CORPORATION:  The parent corporation, as defined 
     in Section 424(e) of the Code.
     
          2.17. PLAN:  The Harley-Davidson, Inc. 1990 Stock Option Plan.
     
          2.18. RETIREMENT:  Retirement on or after age sixty-two or, 
     with the consent of the Committee, at an earlier age.
     
          2.19. SUBSIDIARY:  A corporation, limited partnership, general 
     partnership, limited liability company, business trust or other entity 
     of which more than fifty percent (50%) of the voting power or ownership 
     interest is directly and/or indirectly held by Harley-Davidson, Inc.
     
          2.20. TERMINATION DATE:  A date fixed by the Committee but not 
     later than the day preceding the tenth anniversary of the date on which 
     the Option is granted.

                                     ARTICLE III

                                    ADMINISTRATION

     3.1. The Committee shall administer the Plan and shall have full power 
to grant Options, construe and interpret the Plan, establish and amend rules 
and regulations for its administration, and perform all other acts relating 
to the Plan, including the delegation of administrative responsibilities, 
which it believes reasonable and proper.

     3.2. Subject to the provisions of the Plan, the Committee shall, in its 
discretion, determine who shall be granted Options, the number of shares 
subject to option under any such Options, the dates after which Options may 
be exercised, in whole or in part, whether Options shall be ISOs, and the 
terms and conditions of the Options.

     3.3. Any decision made, or action taken, by the Committee arising out of 
or in connection with the interpretation and administration of the Plan shall 
be final and conclusive.

                                      ARTICLE IV

                              SHARES SUBJECT TO THE PLAN

     4.1. The total number of shares of Common Stock available for grants of 
Options under the Plan shall be 7,200,000 provided that Options for not more 
than 400,000 shares of Common Stock shall be granted to an Optionee in any 
calendar year under the Plan, which amount shall be reduced by the amount of 
Common Stock subject to options granted to such Optionee in such calendar 
year under any other stock option plan of the Company.  The foregoing amounts 
shall be subject to adjustment in accordance with Article VIII of the Plan.  
If an Option or portion thereof shall expire, be canceled or terminate for 
any reason without having been exercised in full, the unpurchased shares 
covered by such Option shall be available for future grants of Options.  An 
Option, or portion thereof, exercised through the exercise of a stock 
appreciation right pursuant to Section 6.7 of the Plan shall be treated, for 
the purposes of this Article, as though the Option, or portion thereof, had 
been exercised through the purchase of Common Stock, with the result that the 
shares of Common Stock subject to the Option, or portion thereof, that was so 
exercised shall not be available for future grants of Options.

                                      2

<PAGE>

                                      ARTICLE V

                                     ELIGIBILITY

     5.1. Options may be granted to key employees of the Company or to 
persons who have been engaged to become key employees of the Company.  Key 
employees will comprise, in general, those who contribute to the management, 
direction and overall success of the Company, including those who are members 
of the Board. Members of the Board who are not employees of the Company shall 
not be eligible for Option grants.

                                      ARTICLE VI

                                   TERM OF OPTIONS

     6.1. OPTION AGREEMENTS:  All Options shall be evidenced by written 
agreements executed by the Company.  Such Options shall be subject to the 
applicable provisions of the Plan, and shall contain such provisions as are 
required by the Plan and any other provisions the Committee may prescribe.  
All agreements evidencing Options shall specify the total number of shares 
subject to each grant, the Option Price and the Termination Date.  Those 
Options that comply with the requirements for an ISO set forth in Section 422 
of the Code and are designated ISOs by the Committee shall be ISOs and all 
other Options shall be Non-ISOs.

     6.2. OPTION PRICE:  The Option Price shall be set by the Committee; 
provided, however, that the price per share shall not be less than the Fair 
Market Value of a share of Common Stock on the date the Option is granted.

     6.3. PERIOD OF EXERCISE:  The Committee shall determine the dates after 
which Options may be exercised in whole or in part.  If Options are 
exercisable in installments, installments or portions thereof that are 
exercisable and not exercised shall accumulate and remain exercisable.  The 
Committee may also amend an Option to accelerate the dates after which 
Options may be exercised in whole or in part.  However, no Option or portion 
thereof shall be exercisable after the Termination Date.

     6.4. SPECIAL RULES REGARDING ISOS GRANTED TO CERTAIN EMPLOYEES:  
Notwithstanding any contrary provisions of Sections 6.2 and 6.3 of the Plan, 
no ISO shall be granted to any employee who, at the time the Option is 
granted, owns (directly or indirectly, within the meaning of Section 424(d) 
of the Code) more than ten percent of the total combined voting power of all 
classes of stock of the Employer or of any Subsidiary or Parent Corporation 
thereof, unless (a) the Option Price under such Option is at least 110 
percent of the Fair Market Value of a share of Common Stock on the date the 
Option is granted and (b) the Termination Date of such Option is a date not 
later than the day preceding the fifth anniversary of the date on which the 
Option is granted.

     6.5. MANNER OF EXERCISE AND PAYMENT:  An Option, or portion thereof, 
shall be exercised by delivery of a written notice of exercise to the Company 
and payment of the full price of the shares being purchased pursuant to the 
Option. An Optionee may exercise an Option with respect to less than the full 
number of shares for which the Option may then be exercised, but an Optionee 
must exercise the Option in full shares of Common Stock.  The price of Common 
Stock purchased pursuant to an Option, or portion thereof, may be paid:

          a.   in United States dollars in cash or by check, bank draft or money
     order payable to the order of the Company.

          b.   through the delivery of shares of Common Stock with an aggregate
     Fair Market Value on the date of exercise equal to the Option Price, or

          c.   by any combination of the above methods of payment.

                                      3

<PAGE>

The Committee shall determine acceptable methods for tendering Common Stock 
as payment upon exercise of an Option and may impose such limitations and 
prohibitions on the use of Common Stock to exercise an Option as it deems 
appropriate, including, without limitation, any limitation or prohibition 
designed to avoid certain accounting consequences which may result from the 
use of Common Stock as payment upon exercise of an Option.

     6.6. WITHHOLDING TAXES:  The Company may, in its discretion, require an 
Optionee to pay to the Company at the time of exercise the amount that the 
Company deems necessary to satisfy its obligation to withhold Federal, state 
or local income or other taxes incurred by reason of the exercise.  Upon or 
prior to the exercise of an Option requiring tax withholding, an Optionee may 
make a written election to have shares of Common Stock withheld by the 
Company from the shares otherwise to be received.  The number of shares so 
withheld shall have an aggregate Fair Market Value on the date of exercise 
sufficient to satisfy the applicable withholding taxes.  The acceptance of 
any such election by an Optionee shall be at the sole discretion of the 
Committee.  Where the exercise of an Option does not give rise to an 
obligation to withhold Federal income taxes on the date of exercise, the 
Company may, in its discretion, require an Optionee to place shares of Common 
Stock purchased under the Option in escrow for the benefit of the Company 
until such time as Federal income tax withholding is required on amounts 
included in the gross income of the Optionee as a result of the exercise of 
an Option.  At such time, the Company, in its discretion, may require an 
Optionee to pay to the Company the amount that the Company deems necessary to 
satisfy its obligation to withhold Federal, state or local income or other 
taxes incurred by reason of the exercise of the Option, in which case the 
shares of Common Stock will be released from escrow to the Optionee. 
Alternatively, subject to acceptance by the Committee, in its sole 
discretion, an Optionee may make a written election to have shares of Common 
Stock held in escrow applied toward the Company's obligation to withhold 
Federal, state or local income or other taxes incurred by reason of the 
exercise of the Option, based on the Fair Market Value of the shares on the 
date of the termination of the escrow arrangement.  Upon application of such 
shares toward the Company's withholding obligation, any shares of Common 
Stock held in escrow and not, in the judgment of the Committee, necessary to 
satisfy such obligation shall be released from escrow to the Optionee.

     6.7. STOCK APPRECIATION RIGHTS:  At or after the grant of an Option, the 
Committee, in its discretion, may provide an Optionee with an alternate means 
of exercising an Option, or a designated portion thereof, by granting the 
Optionee a stock appreciation right.  A "stock appreciation right" is a right 
to receive, upon exercise of an Option or any portion thereof, in the 
Committee's sole discretion, an amount of cash equal to, and/or shares of 
Common Stock having a Fair Market Value on the date of exercise equal to, the 
excess of the Fair Market Value of a share of Common Stock on the date of 
exercise over the Option Price, multiplied by the number of shares of Common 
Stock that the Optionee would have received had the Option or portion thereof 
been exercised through the purchase of shares of Common Stock at the Option 
Price, provided that (a) such Option or portion thereof has been designated 
as exercisable in this alternative manner, (b) such Option or portion thereof 
is otherwise exercisable, and (c) the Fair Market Value of a share of Common 
Stock on the date of exercise exceeds the Option Price.

     6.8. NONTRANSFERABILITY OF OPTIONS: Except as may otherwise be provided 
by the Committee, each Option shall, during the Optionee's lifetime, be 
exercisable only by the Optionee, and neither it nor any right hereunder 
shall be transferable otherwise than by will or the laws of descent and 
distribution or be subject to attachment, execution or other similar process. 
In the event of any attempt by the Optionee to alienate, assign, pledge, 
hypothecate or otherwise dispose of an Option or of any right hereunder, 
except as provided for herein, or in the event of any levy or any attachment, 
execution or similar process upon the rights or interest hereby conferred, 
the Company may terminate the Option by notice to the Optionee and the Option 
shall thereupon become null and void.

     6.9. CESSATION OF EMPLOYMENT OF OPTIONEE:

          a.   CESSATION OF EMPLOYMENT OTHER THAN BY REASON OF RETIREMENT,
     DISABILITY OR DEATH.  If an Optionee shall cease to be employed by the
     Company otherwise than by reason of Retirement, Disability, or death, each
     Option held by the Optionee, together with all rights hereunder, shall
     terminate on the date of cessation of employment, to the extent not
     previously exercised.

                                      4

<PAGE>

          b.   CESSATION OF EMPLOYMENT BY REASON OF RETIREMENT OR DISABILITY. 
     If an Optionee shall cease to be employed by the Company by reason of
     Retirement or Disability, each Option held by the Optionee shall remain
     exercisable, to the extent it was exercisable at the time of cessation of
     employment, until the earliest of:

                i. the Termination Date,

                ii. the death of the Optionee, or such later date not more than
          one year after the death of the Optionee as the Committee, in its
          discretion, may provide pursuant to Section 6.9(c) of the Plan,

                iii. the third anniversary of the date of the cessation of the
          Optionee's employment, if employment ceased by reason of Retirement,
          or

                iv.  the first anniversary of the date of the cessation of the
          Optionee's employment by reason of Disability;

     and thereafter all such Options shall terminate together with all rights
     hereunder, to the extent not previously exercised.

          c.   CESSATION OF EMPLOYMENT BY REASON OF DEATH.  In the event of the
     death of the Optionee while employed by the Company, an Option may be
     exercised at any time or from time to time prior to the earlier of the
     Termination Date or the first anniversary of the date of the Optionee's
     death, by the person or persons to whom the Optionee's rights under each
     Option shall pass by will or by the applicable laws of descent and 
     distribution, to the extent that the Optionee was entitled to exercise such
     Option on the Optionee's date of death.  In the event of the death of the
     Optionee while entitled to exercise an Option pursuant to Section 6.9(b),
     the Committee, in its discretion, may permit such Option to be exercised at
     any time or from time to time prior to the Termination Date during a period
     of up to one year from the death of the Optionee, as determined by the
     Committee, by the person or persons to whom the Optionee's rights under
     each Option shall pass by will or by the applicable laws of descent and
     distribution, to the extent that the Option was exercisable at the time of
     cessation of the Optionee's employment.  Any person or persons to whom an
     Optionee's rights under an Option have passed by will or by the applicable
     laws of descent and distribution shall be subject to all terms and 
     conditions of the Plan and the Option applicable to the Optionee.

     6.10.     NOTIFICATION OF SALES OF COMMON STOCK:  Any Optionee who 
disposes of shares of Common Stock acquired upon the exercise of an ISO either 
(a) within two years after the date of the grant of the ISO under which the 
stock was acquired or (b) within one year after the transfer of such shares to 
the Optionee, shall notify the Company of such disposition and of the amount 
realized upon such disposition.

                                     ARTICLE VII

                   LIMITATIONS AND ACCELERATIONS ON EXERCISABILITY

     7.1. Notwithstanding any other provision of this Plan, in the case of an 
ISO, the aggregate Fair Market Value (determined at the time the ISO is 
granted) of the shares of Common Stock with respect to which all "incentive 
stock options" (within the meaning of Section 422 of the Code) are first 
exercisable by the Optionee during any calendar year (under this Plan and 
under all other incentive stock option plans of the Employer, any Subsidiary 
and any Parent Corporation) shall not exceed $100,000.

     7.2. Each Option granted under the Plan shall have a limited right of 
surrender allowing the Optionee to surrender that Option within the 30-day 
period following a Change of Control Event and to receive cash, in lieu of 
exercising the Option, in the amount by which the highest "COC Fair Market 
Value" (as hereinafter defined) of the number of shares of Common Stock 
covered by the Option during the 60 days preceding the date on which the 
Change of Control Event occurs exceeds the exercise price for the shares of 
Common Stock covered by the Option.  For this purpose, the "COC Fair Market 
Value" of the Common Stock means the closing price of one share of Common 
Stock as reported on the New 

                                      5

<PAGE>

York Stock Exchange Composite Tape.  If the Common Stock is not listed or 
admitted to trading on the New York Stock Exchange, the COC Fair Market Value 
of the Common Stock shall be the closing price of one share of Common Stock 
on the principal national securities exchange on which the Common Stock is 
listed or admitted to trading, or, if the Common Stock is not listed or 
admitted to trading on any national securities exchange, the last quoted sale 
price or, if not so quoted, the average of the high bid and low asked prices 
in the over-the-counter market of the Common Stock, as reported by the 
National Association of Securities Dealers, Inc. Automated Quotations System 
("NASDAQ") or such other system then in use, or, if on any such date the 
Common Stock is not quoted by any such organization, the average of the 
closing bid and asked prices of the Common Stock as furnished by a 
professional market maker making a market in the Common Stock selected by the 
Board.  If on any such date no market maker is making a market in the Common 
Stock or other Stock, the COC Fair Market Value shall be determined in good 
faith by the Continuing Directors who are not Disinterested Persons.  For 
purposes of this Section 7.2:

          (a)  "Change of Control Event" means any one of the following:  (i) 
     Continuing Directors no longer constitute at least two-thirds of the 
     Directors constituting the Board; (ii) any person or groups (as defined 
     in Rule 13d-5 under the Securities Exchange Act of 1934, as amended 
     ("Exchange Act")), together with its affiliates, becomes the beneficial 
     owner, directly or indirectly, of 20% or more of Harley-Davidson, Inc.'s 
     then outstanding Common Stock or 20% or more of the voting power of 
     Harley-Davidson, Inc.'s then outstanding securities entitled generally 
     to vote for the election of Harley-Davidson, Inc.'s Directors; (iii) the 
     approval by Harley-Davidson, Inc.'s stockholders of the merger or 
     consolidation of Harley-Davidson, Inc. with any other corporation, the 
     sale of substantially all of Harley-Davidson, Inc.'s assets or the 
     liquidation or dissolution of Harley-Davidson, Inc., unless, in the case 
     of a merger or consolidation, the Continuing Directors in office 
     immediately prior to such merger or consolidation constitute at least 
     two-thirds of the directors constituting the board of directors of the 
     surviving corporation of such merger or consolidation and any parent (as 
     defined in Rule 12b-2 under the Exchange Act) of such corporation; or 
     (iv) at least two-thirds of the Continuing Directors who are 
     Disinterested Persons in office immediately prior to any other action 
     proposed to be taken by Harley-Davidson, Inc.'s stockholders or by the 
     Board determine that such proposed action, if taken, would constitute a 
     change of control of Harley-Davidson, Inc. and such action is taken; and
     
          (b)  "Continuing Director" means any person who either (i) was a 
     Director on November 1, 1989, or (ii) was designated before such 
     person's initial election as a Director as a Continuing Director by a 
     majority of the Continuing Directors.

                                     ARTICLE VIII

                                     ADJUSTMENTS

     8.1. If (a) the Company shall at any time be involved in a transaction 
to which Section 424(a) of the Code is applicable; (b) the Company shall 
declare a dividend payable in, or shall subdivide or combine, its Common 
Stock; or (c) any other event shall occur which in the judgment of the 
Committee necessitates an adjustment to prevent dilution or enlargement of 
the benefits or potential benefits intended to be made available under the 
Plan, then the Committee may, in such manner as it may deem equitable, adjust 
any or all of (i) the number and type of securities subject to the Plan and 
which thereafter may be the subject of Options; (ii) the number and type of 
securities subject to outstanding Options; (iii) the Option Price with 
respect to any Option; and (iv) the number of shares of Common Stock that may 
be issued pursuant to Options granted to an Optionee in any calendar year; 
provided, however, that each such adjustment, in the case of ISOs, shall be 
made in such a manner as not to constitute a "modification" within the 
meaning of Section 424(h)(3) of the Code.  The judgment of the Committee with 
respect to any matter referred to in this Article shall be conclusive and 
binding upon each Optionee.

                                      6

<PAGE>

                                   ARTICLE IX

                       AMENDMENT AND TERMINATION OF PLAN

     9.1.  The Board may at any time, or from time to time, suspend or 
terminate the Plan in whole or in part or amend it in such respects as the 
Board may deem appropriate, provided, however, that no such amendment shall 
be made, which would, without approval of the shareholders:

           a.   materially modify the eligibility requirements for receiving
     Options;

           b.   increase the aggregate number of Shares of Common Stock which 
     may be issued pursuant to Options granted under the Plan, except as is
     provided for in accordance with Article VIII of the Plan;

           c.   increase the number of shares of Common Stock which may be 
     issued pursuant to Options granted to an Optionee in any calendar year,
     except as is provided for in accordance with Article VIII of the Plan;

           d.   reduce the minimum Option Price, except as is provided for in
     accordance with Article VIII of the Plan;

           e.   extend the period of granting Options; or

           f.   materially increase in any other way the benefits accruing to
     Optionees.

     9.2.  No amendment, suspension or termination of this Plan shall, without
the Optionee's consent, alter or impair any of the rights or obligations 
under any Option theretofore granted to an Optionee under the Plan.

     9.3.  The Board may amend this Plan, subject to the limitations cited 
above, in such manner as it deems necessary to permit the granting of Options 
meeting the requirements of future amendments or issued regulations, if any, 
to the Code.

                                   ARTICLE X

                        GOVERNMENT AND OTHER REGULATIONS

     10.1. The obligation of the Company to issue or transfer and deliver 
shares for Options exercised under the Plan shall be subject to all 
applicable laws, regulations, rules, orders and approvals which shall then be 
in effect and required by governmental entities and the stock exchanges on 
which Common Stock is traded.

                                   ARTICLE XI

                            MISCELLANEOUS PROVISIONS

     11.1. PLAN DOES NOT CONFER EMPLOYMENT OR SHAREHOLDER RIGHTS:  The 
right of the Employer to terminate (whether by dismissal, discharge, 
retirement or otherwise) the Optionee's employment with it at any time at 
will, or as otherwise provided by any agreement between the Company and the 
Optionee, is specifically reserved.  Neither the Optionee nor any person 
entitled to exercise the Optionee's rights in the event of the Optionee's 
death shall have any rights of a shareholder with respect to the shares 
subject to each Option, except to the extent that, and until, such shares 
shall have been issued upon the exercise of each Option.

     11.2. PLAN EXPENSES:  Any expenses of administering this Plan shall 
be borne by the Company.


                                       7

<PAGE>

     11.3. USE OF EXERCISE PROCEEDS:  Payments received from Optionees upon 
the exercise of Options shall be used for the general corporate purposes of 
the Company, except that any stock received in payment may be retired, or 
retained in the Company's treasury and reissued.

     11.4. INDEMNIFICATION:  In addition to such other rights of 
indemnification as they may have as members of the Board or the Committee, 
the members of the Committee and the Board shall be indemnified by the 
Company against all costs and expenses reasonably incurred by them in 
connection with any action, suit or proceeding to which they or any of them 
may be party by reason of any action taken or failure to act under or in 
connection with the Plan or any Option granted thereunder, and against all 
amounts paid by them in settlement thereof (provided such settlement is 
approved by independent legal counsel selected by the Company) or paid by 
them in satisfaction of a judgment in any such action, suit or proceeding, 
except a judgment based upon a finding of bad faith; provided that upon the 
institution of any such action, suit or proceeding a Committee or Board 
member shall, in writing, give the Company notice thereof and an opportunity, 
at its own expense, to handle and defend the same before such Committee or 
Board member undertakes to handle and defend it on such member's own behalf.

                                 ARTICLE XII

                   SHAREHOLDER APPROVAL AND EFFECTIVE DATES

     12.1. The Plan shall become effective when it is approved by the 
shareholders of Harley-Davidson, Inc. at a shareholders meeting by the 
requisite vote under New York Stock Exchange Rules, Internal Revenue Code 
Section 162(m) and Rule 16b-3 under the Securities Exchange Act of 1934.  
Options may not be granted under the Plan after May 6, 1995.


                                       8



<PAGE>

                                                                    EXHIBIT 10.4

                             HARLEY-DAVIDSON, INC.

                             1995 STOCK OPTION PLAN

                      (as amended through August 20, 1997)


                                   ARTICLE I

                                    PURPOSE

     The purpose of the Harley-Davidson, Inc. 1995 Stock Option Plan is to 
provide favorable opportunities for certain selected employees of 
Harley-Davidson, Inc. and its subsidiaries to purchase or receive shares of 
Common Stock of Harley-Davidson, Inc., or to benefit from the appreciation 
thereof. Such opportunities should provide an increased incentive for these 
employees to contribute to the future success and prosperity of 
Harley-Davidson, Inc., thus enhancing the value of the stock for the benefit 
of the shareholders, and increase the ability of Harley-Davidson, Inc. to 
attract and retain individuals of exceptional skill upon whom, in large 
measure, its sustained progress, growth and profitability depend.

                                   ARTICLE II

                                  DEFINITIONS

     The following capitalized terms used in the Plan shall have the 
respective meanings set forth in this Article:

         2.1.  BOARD:  The Board of Directors of Harley-Davidson, Inc.

         2.2.  CODE:  The Internal Revenue Code of 1986, as amended.

         2.3.  COMMITTEE:  The Human Resources Committee of the Board; 
     provided that if any member of the Human Resources Committee is not both 
     a Disinterested Person and Outside Director, the Committee shall be 
     comprised of only those members of the Human Resources Committee who are 
     both Disinterested Persons and Outside Directors.

         2.4.  COMMON STOCK:  The common stock of Harley-Davidson, Inc.

         2.5.  COMPANY:  Harley-Davidson, Inc. and any of its Subsidiaries.

         2.6.  DISABILITY:  Disability within the meaning of Section 22(e)(3) of
     the Code, as determined by the Committee.

         2.7.  DISINTERESTED PERSONS: Non-employee directors within the meaning
     of Rule 16b-3 as promulgated under the Securities Exchange Act of 1934, as
     amended.

         2.8.  EMPLOYER:  The entity that employs the employee or Optionee.

         2.9.  FAIR MARKET VALUE:  The average of the high and low reported
     sales prices of Common Stock on the New York Stock Exchange Composite Tape
     on the date for which fair market value is being determined.

         2.10. ISO:  An incentive stock option within the meaning of Section 422
     of the Code and which is designated as an incentive stock option by the
     Committee.

         2.11. NON-ISO:  A stock option which is not an ISO.


<PAGE>

         2.12. OPTION:  A stock option granted under the Plan.  Options
     include both ISOs and Non-ISOs.

         2.13. OPTION PRICE:  The purchase price of a share of Common Stock
     under an Option.

         2.14. OPTIONEE:  A person who has been granted one or more Options.

         2.15. OUTSIDE DIRECTORS:  Outside Directors within the meaning of
     Section 162(m) of the Code and the regulations promulgated thereunder.

         2.16. PARENT CORPORATION:  The parent corporation, as defined in
     Section 424(e) of the Code.

         2.17. PLAN:  The Harley-Davidson, Inc. 1995 Stock Option Plan.

         2.18. RETIREMENT:  Retirement on or after age sixty-two or, with
     the consent of the Committee, at an earlier age.

         2.19. SUBSIDIARY:  A corporation, limited partnership, general
     partnership, limited liability company, business trust or other entity of
     which more than fifty percent (50%) of the voting power or ownership
     interest is directly and/or indirectly held by Harley-Davidson, Inc.

         2.20. TERMINATION DATE:  A date fixed by the Committee but not
     later than the day preceding the tenth anniversary of the date on which the
     Option is granted.

                                  ARTICLE III

                                 ADMINISTRATION

     3.1. The Committee shall administer the Plan and shall have full power 
to grant Options, construe and interpret the Plan, establish and amend rules 
and regulations for its administration, and perform all other acts relating 
to the Plan, including the delegation of administrative responsibilities, 
which it believes reasonable and proper.

     3.2. Subject to the provisions of the Plan, the Committee shall, in its 
discretion, determine who shall be granted Options, the number of shares 
subject to option under any such Options, the dates after which Options may 
be exercised, in whole or in part, whether Options shall be ISOs, and the 
terms and conditions of the Options.

     3.3. Any decision made, or action taken, by the Committee arising out of 
or in connection with the interpretation and administration of the Plan shall 
be final and conclusive.

                                   ARTICLE IV

                           SHARES SUBJECT TO THE PLAN

     4.1. The total number of shares of Common Stock available for grants of 
Options under the Plan shall be 7,600,000 provided that Options for not more 
than 400,000 shares of Common Stock shall be granted to an Optionee in any 
calendar year under the Plan, which amount shall be reduced by the amount of 
Common Stock subject to options granted to such Optionee in such calendar 
year under any other stock option plan of the Company.  The foregoing amounts 
shall be subject to adjustment in accordance with Article VIII of the Plan.  
If an Option or portion thereof shall expire, be canceled or terminate for 
any reason without having been exercised in full, the unpurchased shares 
covered by such Option shall be available for future grants of Options.  An 
Option, or portion thereof, exercised through the exercise of a stock 
appreciation right pursuant to Section 6.7 of the Plan shall be treated, for 
the purposes of this Article, as though the Option, or portion thereof, had 
been exercised through the purchase of Common Stock, with the result that the 
shares of Common Stock subject to the Option, or portion thereof, that was so 
exercised shall not be available for future grants of Options.


                                       2

<PAGE>

                                   ARTICLE V

                                  ELIGIBILITY

     5.1. Options may be granted to key employees of the Company or to 
persons who have been engaged to become key employees of the Company.  Key 
employees will comprise, in general, those who contribute to the management, 
direction and overall success of the Company, including those who are members 
of the Board. Members of the Board who are not employees of the Company shall 
not be eligible for Option grants.

                                     ARTICLE VI

                                   TERM OF OPTIONS

     6.1. OPTION AGREEMENTS:  All Options shall be evidenced by written 
agreements executed by the Company.  Such Options shall be subject to the 
applicable provisions of the Plan, and shall contain such provisions as are 
required by the Plan and any other provisions the Committee may prescribe.  
All agreements evidencing Options shall specify the total number of shares 
subject to each grant, the Option Price and the Termination Date.  Those 
Options that comply with the requirements for an ISO set forth in Section 422 
of the Code and are designated ISOs by the Committee shall be ISOs and all 
other Options shall be Non-ISOs.

     6.2. OPTION PRICE:  The Option Price shall be set by the Committee; 
provided, however, that the price per share shall not be less than the Fair 
Market Value of a share of Common Stock on the date the Option is granted.

     6.3. PERIOD OF EXERCISE:  The Committee shall determine the dates after 
which Options may be exercised in whole or in part.  If Options are 
exercisable in installments, installments or portions thereof that are 
exercisable and not exercised shall accumulate and remain exercisable.  The 
Committee may also amend an Option to accelerate the dates after which 
Options may be exercised in whole or in part.  However, no Option or portion 
thereof shall be exercisable after the Termination Date.

     6.4. SPECIAL RULES REGARDING ISOS GRANTED TO CERTAIN EMPLOYEES:  
Notwithstanding any contrary provisions of Sections 6.2 and 6.3 of the Plan, 
no ISO shall be granted to any employee who, at the time the Option is 
granted, owns (directly or indirectly, within the meaning of Section 424(d) 
of the Code) more than ten percent of the total combined voting power of all 
classes of stock of the Employer or of any Subsidiary or Parent Corporation 
thereof, unless (a) the Option Price under such Option is at least 110 
percent of the Fair Market Value of a share of Common Stock on the date the 
Option is granted and (b) the Termination Date of such Option is a date not 
later than the day preceding the fifth anniversary of the date on which the 
Option is granted.

     6.5. MANNER OF EXERCISE AND PAYMENT:  An Option, or portion thereof, 
shall be exercised by delivery of a written notice of exercise to the Company 
and payment of the full price of the shares being purchased pursuant to the 
Option. An Optionee may exercise an Option with respect to less than the full 
number of shares for which the Option may then be exercised, but an Optionee 
must exercise the Option in full shares of Common Stock.  The price of Common 
Stock purchased pursuant to an Option, or portion thereof, may be paid:

          a.   in United States dollars in cash or by check, bank draft or money
     order payable to the order of the Company.

          b.   through the delivery of shares of Common Stock with an aggregate
     Fair Market Value on the date of exercise equal to the Option Price, or

          c.   by any combination of the above methods of payment.


                                       3

<PAGE>

The Committee shall determine acceptable methods for tendering Common Stock 
as payment upon exercise of an Option and may impose such limitations and 
prohibitions on the use of Common Stock to exercise an Option as it deems 
appropriate, including, without limitation, any limitation or prohibition 
designed to avoid certain accounting consequences which may result from the 
use of Common Stock as payment upon exercise of an Option.

     6.6. WITHHOLDING TAXES:  The Company may, in its discretion, require an 
Optionee to pay to the Company at the time of exercise the amount that the 
Company deems necessary to satisfy its obligation to withhold Federal, state 
or local income or other taxes incurred by reason of the exercise.  Upon or 
prior to the exercise of an Option requiring tax withholding, an Optionee may 
make a written election to have shares of Common Stock withheld by the 
Company from the shares otherwise to be received.  The number of shares so 
withheld shall have an aggregate Fair Market Value on the date of exercise 
sufficient to satisfy the applicable withholding taxes.  The acceptance of 
any such election by an Optionee shall be at the sole discretion of the 
Committee.  Where the exercise of an Option does not give rise to an 
obligation to withhold Federal income taxes on the date of exercise, the 
Company may, in its discretion, require an Optionee to place shares of Common 
Stock purchased under the Option in escrow for the benefit of the Company 
until such time as Federal income tax withholding is required on amounts 
included in the gross income of the Optionee as a result of the exercise of 
an Option.  At such time, the Company, in its discretion, may require an 
Optionee to pay to the Company the amount that the Company deems necessary to 
satisfy its obligation to withhold Federal, state or local income or other 
taxes incurred by reason of the exercise of the Option, in which case the 
shares of Common Stock will be released from escrow to the Optionee. 
Alternatively, subject to acceptance by the Committee, in its sole 
discretion, an Optionee may make a written election to have shares of Common 
Stock held in escrow applied toward the Company's obligation to withhold 
Federal, state or local income or other taxes incurred by reason of the 
exercise of the Option, based on the Fair Market Value of the shares on the 
date of the termination of the escrow arrangement.  Upon application of such 
shares toward the Company's withholding obligation, any shares of Common 
Stock held in escrow and not, in the judgment of the Committee, necessary to 
satisfy such obligation shall be released from escrow to the Optionee.

     6.7. STOCK APPRECIATION RIGHTS:  At or after the grant of an Option, the 
Committee, in its discretion, may provide an Optionee with an alternate means 
of exercising an Option, or a designated portion thereof, by granting the 
Optionee a stock appreciation right.  A "stock appreciation right" is a right 
to receive, upon exercise of an Option or any portion thereof, in the 
Committee's sole discretion, an amount of cash equal to, and/or shares of 
Common Stock having a Fair Market Value on the date of exercise equal to, the 
excess of the Fair Market Value of a share of Common Stock on the date of 
exercise over the Option Price, multiplied by the number of shares of Common 
Stock that the Optionee would have received had the Option or portion thereof 
been exercised through the purchase of shares of Common Stock at the Option 
Price, provided that (a) such Option or portion thereof has been designated 
as exercisable in this alternative manner, (b) such Option or portion thereof 
is otherwise exercisable, and (c) the Fair Market Value of a share of Common 
Stock on the date of exercise exceeds the Option Price.

     6.8. NONTRANSFERABILITY OF OPTIONS: Except as may otherwise be provided 
by the Committee, each Option shall, during the Optionee's lifetime, be 
exercisable only by the Optionee, and neither it nor any right hereunder 
shall be transferable otherwise than by will or the laws of descent and 
distribution or be subject to attachment, execution or other similar process. 
 In the event of any attempt by the Optionee to alienate, assign, pledge, 
hypothecate or otherwise dispose of an Option or of any right hereunder, 
except as provided for herein, or in the event of any levy or any attachment, 
execution or similar process upon the rights or interest hereby conferred, 
the Company may terminate the Option by notice to the Optionee and the Option 
shall thereupon become null and void.

     6.9. CESSATION OF EMPLOYMENT OF OPTIONEE:

          a.   CESSATION OF EMPLOYMENT OTHER THAN BY REASON OF RETIREMENT,
     DISABILITY OR DEATH.  If an Optionee shall cease to be employed by the
     Company otherwise than by reason of Retirement, Disability, or death, each
     Option held by the Optionee, together with all rights hereunder, shall
     terminate on the date of cessation of employment, to the extent not
     previously exercised.

                                      4

<PAGE>

          b.   CESSATION OF EMPLOYMENT BY REASON OF RETIREMENT OR DISABILITY. 
     If an Optionee shall cease to be employed by the Company by reason of
     Retirement or Disability, each Option held by the Optionee shall remain
     exercisable, to the extent it was exercisable at the time of cessation of
     employment, until the earliest of:

               i.   the Termination Date,

               ii.  the death of the Optionee, or such later date not more than
          one year after the death of the Optionee as the Committee, in its
          discretion, may provide pursuant to Section 6.9(c) of the Plan,

               iii. the third anniversary of the date of the cessation of the
          Optionee's employment, if employment ceased by reason of Retirement,
          or

               iv.  the first anniversary of the date of the cessation of the
          Optionee's employment by reason of Disability;

     and thereafter all such Options shall terminate together with all rights
     hereunder, to the extent not previously exercised.

          c.   CESSATION OF EMPLOYMENT BY REASON OF DEATH.  In the event of 
     the death of the Optionee while employed by the Company, an Option may 
     be exercised at any time or from time to time prior to the earlier of 
     the Termination Date or the first anniversary of the date of the 
     Optionee's death, by the person or persons to whom the Optionee's rights 
     under each Option shall pass by will or by the applicable laws of 
     descent and distribution, to the extent that the Optionee was entitled 
     to exercise such Option on the Optionee's date of death.  In the event 
     of the death of the Optionee while entitled to exercise an Option 
     pursuant to Section 6.9(b), the Committee, in its discretion, may permit 
     such Option to be exercised at any time or from time to time prior to 
     the Termination Date during a period of up to one year from the death of 
     the Optionee, as determined by the Committee, by the person or persons 
     to whom the Optionee's rights under each Option shall pass by will or by 
     the applicable laws of descent and distribution, to the extent that the 
     Option was exercisable at the time of cessation of the Optionee's 
     employment.  Any person or persons to whom an Optionee's rights under an 
     Option have passed by will or by the applicable laws of descent and 
     distribution shall be subject to all terms and conditions of the Plan 
     and the Option applicable to the Optionee.

     6.10.     NOTIFICATION OF SALES OF COMMON STOCK:  Any Optionee who 
disposes of shares of Common Stock acquired upon the exercise of an ISO 
either (a) within two years after the date of the grant of the ISO under 
which the stock was acquired or (b) within one year after the transfer of 
such shares to the Optionee, shall notify the Company of such disposition and 
of the amount realized upon such disposition.

                                     ARTICLE VII

                   LIMITATIONS AND ACCELERATIONS ON EXERCISABILITY

     7.1. Notwithstanding any other provision of this Plan, in the case of an
ISO, the aggregate Fair Market Value (determined at the time the ISO is granted)
of the shares of Common Stock with respect to which all "incentive stock
options" (within the meaning of Section 422 of the Code) are first exercisable
by the Optionee during any calendar year (under this Plan and under all other
incentive stock option plans of the Employer, any Subsidiary and any Parent
Corporation) shall not exceed $100,000.

     7.2. Each Option granted under the Plan shall have a limited right of
surrender allowing the Optionee to surrender that Option within the 30-day
period following a Change of Control Event and to receive cash, in lieu of
exercising the Option, in the amount by which the highest "COC Fair Market
Value" (as hereinafter defined) of the number of shares of Common Stock covered
by the Option during the 60 days preceding the date on which the Change of
Control Event occurs exceeds the exercise price for the shares of Common Stock
covered by the Option.  For this purpose, the "COC Fair Market Value" of the
Common Stock means the closing price of one share of Common Stock as reported on
the New 

                                      5

<PAGE>

York Stock Exchange Composite Tape.  If the Common Stock is not listed or 
admitted to trading on the New York Stock Exchange, the COC Fair Market Value 
of the Common Stock shall be the closing price of one share of Common Stock 
on the principal national securities exchange on which the Common Stock is 
listed or admitted to trading, or, if the Common Stock is not listed or 
admitted to trading on any national securities exchange, the last quoted sale 
price or, if not so quoted, the average of the high bid and low asked prices 
in the over-the-counter market of the Common Stock, as reported by the 
National Association of Securities Dealers, Inc. Automated Quotations System 
("NASDAQ") or such other system then in use, or, if on any such date the 
Common Stock is not quoted by any such organization, the average of the 
closing bid and asked prices of the Common Stock as furnished by a 
professional market maker making a market in the Common Stock selected by the 
Board.  If on any such date no market maker is making a market in the Common 
Stock or other Stock, the COC Fair Market Value shall be determined in good 
faith by the Continuing Directors who are not Disinterested Persons.  For 
purposes of this Section 7.2:

          (a)  "Change of Control Event" means any one of the following:  (i) 
     Continuing Directors no longer constitute at least two-thirds of the 
     Directors constituting the Board; (ii) any person or groups (as defined 
     in Rule 13d-5 under the Securities Exchange Act of 1934, as amended 
     ("Exchange Act")), together with its affiliates, becomes the beneficial 
     owner, directly or indirectly, of 20% or more of Harley-Davidson, Inc.'s 
     then outstanding Common Stock or 20% or more of the voting power of 
     Harley-Davidson, Inc.'s then outstanding securities entitled generally 
     to vote for the election of Harley-Davidson, Inc.'s Directors; (iii) the 
     approval by Harley-Davidson, Inc.'s stockholders of the merger or 
     consolidation of Harley-Davidson, Inc. with any other corporation, the 
     sale of substantially all of Harley-Davidson, Inc.'s assets or the 
     liquidation or dissolution of Harley-Davidson, Inc., unless, in the case 
     of a merger or consolidation, the Continuing Directors in office 
     immediately prior to such merger or consolidation constitute at least 
     two-thirds of the directors constituting the board of directors of the 
     surviving corporation of such merger or consolidation and any parent (as 
     defined in Rule 12b-2 under the Exchange Act) of such corporation; or 
     (iv) at least two-thirds of the Continuing Directors who are 
     Disinterested Persons in office immediately prior to any other action 
     proposed to be taken by Harley-Davidson, Inc.'s stockholders or by the 
     Board determine that such proposed action, if taken, would constitute a 
     change of control of Harley-Davidson, Inc. and such action is taken; and

          (b)  "Continuing Director" means any person who either (i) was a
     Director on February 2, 1995, or (ii) was designated before such person's
     initial election as a Director as a Continuing Director by a majority of
     the Continuing Directors.


                                     ARTICLE VIII

                                     ADJUSTMENTS

     8.1. If (a) the Company shall at any time be involved in a transaction 
to which Section 424(a) of the Code is applicable; (b) the Company shall 
declare a dividend payable in, or shall subdivide or combine, its Common 
Stock; or (c) any other event shall occur which in the judgment of the 
Committee necessitates an adjustment to prevent dilution or enlargement of 
the benefits or potential benefits intended to be made available under the 
Plan, then the Committee may, in such manner as it may deem equitable, adjust 
any or all of (i) the number and type of securities subject to the Plan and 
which thereafter may be the subject of Options; (ii) the number and type of 
securities subject to outstanding Options; (iii) the Option Price with 
respect to any Option; and (iv) the number of shares of Common Stock that may 
be issued pursuant to Options granted to an Optionee in any calendar year; 
provided, however, that each such adjustment, in the case of ISOs, shall be 
made in such a manner as not to constitute a "modification" within the 
meaning of Section 424(h)(3) of the Code.  The judgment of the Committee with 
respect to any matter referred to in this Article shall be conclusive and 
binding upon each Optionee.

                                      6

<PAGE>
                                      ARTICLE IX

                          AMENDMENT AND TERMINATION OF PLAN

     9.1.  The Board may at any time, or from time to time, suspend or 
terminate the Plan in whole or in part or amend it in such respects as the 
Board may deem appropriate, provided, however, that no such amendment shall 
be made, which would, without approval of the shareholders:

           a.   materially modify the eligibility requirements for receiving
     Options;

           b.   increase the aggregate number of Shares of Common Stock which 
     may be issued pursuant to Options granted under the Plan, except as is 
     provided for in accordance with Article VIII of the Plan;

           c.   increase the number of shares of Common Stock which may be
     issued pursuant to Options granted to an Optionee in any calendar year,
     except as is provided for in accordance with Article VIII of the Plan;

           d.   reduce the minimum Option Price, except as is provided for in
     accordance with Article VIII of the Plan;

           e.   extend the period of granting Options; or

           f.   materially increase in any other way the benefits accruing to
     Optionees.

     9.2.  No amendment, suspension or termination of this Plan shall, 
without the Optionee's consent, alter or impair any of the rights or 
obligations under any Option theretofore granted to an Optionee under the 
Plan.

     9.3.  The Board may amend this Plan, subject to the limitations cited 
above, in such manner as it deems necessary to permit the granting of Options 
meeting the requirements of future amendments or issued regulations, if any, 
to the Code.

                                      ARTICLE X

                           GOVERNMENT AND OTHER REGULATIONS

     10.1. The obligation of the Company to issue or transfer and deliver 
shares for Options exercised under the Plan shall be subject to all 
applicable laws, regulations, rules, orders and approvals which shall then be 
in effect and required by governmental entities and the stock exchanges on 
which Common Stock is traded.

                                      ARTICLE XI

                               MISCELLANEOUS PROVISIONS

     11.1. PLAN DOES NOT CONFER EMPLOYMENT OR SHAREHOLDER RIGHTS:  The right 
of the Employer to terminate (whether by dismissal, discharge, retirement or 
otherwise) the Optionee's employment with it at any time at will, or as 
otherwise provided by any agreement between the Company and the Optionee, is 
specifically reserved.  Neither the Optionee nor any person entitled to 
exercise the Optionee's rights in the event of the Optionee's death shall 
have any rights of a shareholder with respect to the shares subject to each 
Option, except to the extent that, and until, such shares shall have been 
issued upon the exercise of each Option.

     11.2. PLAN EXPENSES:  Any expenses of administering this Plan shall be 
borne by the Company.


                                       7
<PAGE>

     11.3. USE OF EXERCISE PROCEEDS:  Payments received from Optionees upon 
the exercise of Options shall be used for the general corporate purposes of 
the Company, except that any stock received in payment may be retired, or 
retained in the Company's treasury and reissued.

     11.4. INDEMNIFICATION:  In addition to such other rights of 
indemnification as they may have as members of the Board or the Committee, 
the members of the Committee and the Board shall be indemnified by the 
Company against all costs and expenses reasonably incurred by them in 
connection with any action, suit or proceeding to which they or any of them 
may be party by reason of any action taken or failure to act under or in 
connection with the Plan or any Option granted thereunder, and against all 
amounts paid by them in settlement thereof (provided such settlement is 
approved by independent legal counsel selected by the Company) or paid by 
them in satisfaction of a judgment in any such action, suit or proceeding, 
except a judgment based upon a finding of bad faith; provided that upon the 
institution of any such action, suit or proceeding a Committee or Board 
member shall, in writing, give the Company notice thereof and an opportunity, 
at its own expense, to handle and defend the same before such Committee or 
Board member undertakes to handle and defend it on such member's own behalf.

                                     ARTICLE XII

                       SHAREHOLDER APPROVAL AND EFFECTIVE DATES

     12.1. The Plan shall become effective when it is approved by the 
shareholders of Harley-Davidson, Inc. at a shareholders meeting by the 
requisite vote under New York Stock Exchange Rules, Internal Revenue Code 
Section 162(m) and Rule 16b-3 under the Securities Exchange Act of 1934.  
Options may not be granted under the Plan after April 26, 2005.


                                       8



<PAGE>

                                                                      EXHIBIT 21


                               HARLEY-DAVIDSON, INC.   

                                   SUBSIDIARIES   
<TABLE>
<CAPTION>
                                                          State/Country
                                                               of
        Name                                              Incorporation
        ----                                              -------------
<S>                                                      <C>
H-D Michigan, Inc.                                          Michigan
  Harley-Davidson Motor Company                             Wisconsin
    Holiday Holding Corporation                             Texas
Harley-Davidson Transportation Co., Inc.                    Delaware
Harley-Davidson Foreign Sales Corporation                   Barbados
Harley-Davidson Dealer Systems, Inc.                        Ohio
Harley-Davidson Holding Co., Inc.                           Delaware
  Harley-Davidson Benelux B.V.                              Netherlands
  Harley-Davidson France SAS                                France
  Harley-Davidson GmbH                                      Germany
  Harley-Davidson Japan, KK                                 Japan
  Harley-Davidson Europe Limited                            England
  Harley-Davidson do Brazil Ltda.                           Brazil
  HD Hong Kong Ltd.                                         Hong Kong
  Harley-Davidson Singapore, Inc.                           Delaware
Buell Motorcycle Company                                    Wisconsin
Buell Distribution Corporation                              Wisconsin
Renovation Realty Investment Services, Inc.                 Wisconsin
Highland Insurance Service, Inc.                            Wisconsin
HR, LLC                                                     Indiana
Eaglemark Financial Services, Inc.                          Nevada
  Eaglemark Insurance Services, Inc.                        Nevada
  Eaglemark, Inc.                                           Nevada
    Harley-Davidson Dealer Funding Corporation-I            Nevada
    Eaglemark Leasing, Inc.                                 Nevada
    Eaglemark Mortgage, Inc.                                Nevada
    Eaglemark Customer Funding Corporation-II               Nevada
    Eaglemark Customer Funding Corporation-III              Nevada
    Eaglemark Customer Funding Corporation-IV               Nevada
    Eaglemark International, Inc.                           Delaware
      ODBH Limited                                          United Kingdom

</TABLE>



<PAGE>

                                                                      EXHIBIT 23



Consent of Ernst & Young LLP, Independent Auditors



We consent to the incorporation by reference in the Registration Statements
(Form S-8 No. 33-33449, No. 33-35311, No. 33-48581 and No. 333-07551) pertaining
to (a) the Harley-Davidson, Inc. 1986 Stock Option Plan and the Harley-Davidson,
Inc. 1988 Stock Option Plan; (b) the Harley-Davidson Retirement Savings Plan for
Salaried Employees, the Harley-Davidson Retirement Savings Plan for Milwaukee
and Tomahawk Hourly Bargaining Unit Employees, and the Holiday Rambler LLC
Employees Retirement Plan; (c) the Harley-Davidson, Inc. 1990 Stock Option Plan;
and (d) the Harley-Davidson, Inc. 1995 Stock Option Plan of our report dated
January 17, 1998, with respect to the consolidated financial statements and
schedule of Harley-Davidson, Inc. included in this Annual Report (Form 10-K) for
the year ended December 31, 1997.



                                                               ERNST & YOUNG LLP

Milwaukee, Wisconsin
March 30, 1998



<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS
AS OF AND FOR THE TWELVE MONTHS ENDED DECEMBER 31, 1997 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                         147,642
<SECURITIES>                                         0
<RECEIVABLES>                                  104,345
<ALLOWANCES>                                     1,548
<INVENTORY>                                    117,475
<CURRENT-ASSETS>                               704,021
<PP&E>                                         891,460
<DEPRECIATION>                                 362,591
<TOTAL-ASSETS>                               1,598,901
<CURRENT-LIABILITIES>                          361,688
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         1,572
<OTHER-SE>                                     825,096
<TOTAL-LIABILITY-AND-EQUITY>                 1,598,901
<SALES>                                      1,762,569
<TOTAL-REVENUES>                             1,762,569
<CGS>                                        1,176,352
<TOTAL-COSTS>                                1,176,352
<OTHER-EXPENSES>                                 1,572
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (7,871)
<INCOME-PRETAX>                                276,302
<INCOME-TAX>                                   102,232
<INCOME-CONTINUING>                            174,070
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   174,070
<EPS-PRIMARY>                                     1.15
<EPS-DILUTED>                                     1.13
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE RESTATED
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF AND
FOR THE TWELVE MONTHS ENDED DECEMBER 31, 1996 AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                         142,479
<SECURITIES>                                         0
<RECEIVABLES>                                  143,233
<ALLOWANCES>                                     1,918
<INVENTORY>                                    101,386
<CURRENT-ASSETS>                               613,129
<PP&E>                                         707,550
<DEPRECIATION>                                 298,116
<TOTAL-ASSETS>                               1,299,985
<CURRENT-LIABILITIES>                          251,098
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         1,562
<OTHER-SE>                                     661,158
<TOTAL-LIABILITY-AND-EQUITY>                 1,299,985
<SALES>                                      1,531,227
<TOTAL-REVENUES>                             1,531,227
<CGS>                                        1,041,133
<TOTAL-COSTS>                                1,041,133
<OTHER-EXPENSES>                                 4,133
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (3,309)
<INCOME-PRETAX>                                227,622
<INCOME-TAX>                                    84,213
<INCOME-CONTINUING>                            143,409
<DISCONTINUED>                                  22,619
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   166,028
<EPS-PRIMARY>                                     1.10<F1>
<EPS-DILUTED>                                     1.09<F1>
<FN>
<F1>EPS IS RESTATED TO REFLECT THE ADOPTION OF FAS 128, "EARNINGS PER SHARE," AND TO
REFLECT THE TWO-FOR-ONE STOCK SPLIT DURING SEPTEMBER 1997.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF AND
FOR THE TWELVE MONTHS ENDED DECEMBER 31, 1995 AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                          31,462
<SECURITIES>                                         0
<RECEIVABLES>                                  132,751
<ALLOWANCES>                                     1,541
<INVENTORY>                                     84,427
<CURRENT-ASSETS>                               337,238
<PP&E>                                         468,011
<DEPRECIATION>                                 183,236
<TOTAL-ASSETS>                               1,000,670
<CURRENT-LIABILITIES>                          233,210
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           773
<OTHER-SE>                                     493,796
<TOTAL-LIABILITY-AND-EQUITY>                 1,000,670
<SALES>                                      1,350,466
<TOTAL-REVENUES>                             1,350,466
<CGS>                                          939,067
<TOTAL-COSTS>                                  939,067
<OTHER-EXPENSES>                               235,506
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                (96)
<INCOME-PRETAX>                                175,989
<INCOME-TAX>                                    64,939
<INCOME-CONTINUING>                            111,050
<DISCONTINUED>                                   1,430
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   112,480
<EPS-PRIMARY>                                      .75<F1>
<EPS-DILUTED>                                      .74<F1>
<FN>
<F1>EPS IS RESTATED TO REFLECT THE ADOPTION OF FAS 128, "EARNINGS PER SHARE," AND
TO REFLECT THE TWO-FOR-ONE STOCK SPLIT DURING SEPTEMBER 1997.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF AND
FOR THE THREE MONTHS ENDED MARCH 30,1997 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               MAR-30-1997
<CASH>                                         113,548
<SECURITIES>                                         0
<RECEIVABLES>                                  216,940
<ALLOWANCES>                                     1,908
<INVENTORY>                                     93,440
<CURRENT-ASSETS>                               462,651
<PP&E>                                         731,841
<DEPRECIATION>                                 313,666
<TOTAL-ASSETS>                               1,439,970
<CURRENT-LIABILITIES>                          274,581
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           782
<OTHER-SE>                                     694,905
<TOTAL-LIABILITY-AND-EQUITY>                 1,439,970
<SALES>                                        427,095
<TOTAL-REVENUES>                               427,095
<CGS>                                          288,881
<TOTAL-COSTS>                                  288,881
<OTHER-EXPENSES>                                   185
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (1,574)
<INCOME-PRETAX>                                 64,037
<INCOME-TAX>                                    23,695
<INCOME-CONTINUING>                             40,342
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    40,342
<EPS-PRIMARY>                                      .27<F1>
<EPS-DILUTED>                                      .26<F1>
<FN>
<F1>EPS IS RESTATED TO REFLECT THE ADOPTION OF FAS 128, "EARNINGS PER SHARE," AND
TO REFLECT THE TWO-FOR-ONE STOCK SPLIT DURING SEPTEMBER 1997.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF AND
FOR THE SIX MONTHS ENDED JUNE 29,1997 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               JUN-29-1997
<CASH>                                         144,474
<SECURITIES>                                         0
<RECEIVABLES>                                  200,625
<ALLOWANCES>                                     1,918
<INVENTORY>                                    101,437
<CURRENT-ASSETS>                               485,516
<PP&E>                                         783,438
<DEPRECIATION>                                 329,380
<TOTAL-ASSETS>                               1,473,373
<CURRENT-LIABILITIES>                          288,121
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           783
<OTHER-SE>                                     740,956
<TOTAL-LIABILITY-AND-EQUITY>                 1,473,373
<SALES>                                        871,180
<TOTAL-REVENUES>                               871,180
<CGS>                                          582,647
<TOTAL-COSTS>                                  582,647
<OTHER-EXPENSES>                               (2,003)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (3,666)
<INCOME-PRETAX>                                142,107
<INCOME-TAX>                                    52,581
<INCOME-CONTINUING>                             89,526
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    89,526
<EPS-PRIMARY>                                      .59<F1>
<EPS-DILUTED>                                      .58<F1>
<FN>
<F1>EPS IS RESTATED TO REFLECT THE ADOPTION OF FAS 128,"EARNINGS PER SHARE," AND TO
REFLECT THE TWO-FOR-ONE STOCK SPLIT DURING SEPTEMBER 1997.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF AND
FOR THE NINE MONTHS ENDED SEPTEMBER 28, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               SEP-28-1997
<CASH>                                         105,365
<SECURITIES>                                         0
<RECEIVABLES>                                  375,805
<ALLOWANCES>                                     1,945
<INVENTORY>                                    112,144
<CURRENT-ASSETS>                               633,399
<PP&E>                                         819,054
<DEPRECIATION>                                 345,355
<TOTAL-ASSETS>                               1,486,442
<CURRENT-LIABILITIES>                          282,793
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         1,572
<OTHER-SE>                                     786,575
<TOTAL-LIABILITY-AND-EQUITY>                 1,486,442
<SALES>                                      1,315,403
<TOTAL-REVENUES>                             1,315,403
<CGS>                                          881,687
<TOTAL-COSTS>                                  881,687
<OTHER-EXPENSES>                                 (597)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (5,594)
<INCOME-PRETAX>                                207,345
<INCOME-TAX>                                    76,719
<INCOME-CONTINUING>                            130,626
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   130,626
<EPS-PRIMARY>                                      .86<F1>
<EPS-DILUTED>                                      .85<F1>
<FN>
<F1>EPS IS RESTATED TO REFLECT THE ADOPTION OF FAS 128, "EARNINGS PER SHARE".
</FN>
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS
OF AND FOR THE THREE MONTHS ENDED MARCH 31, 1996 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                          39,577
<SECURITIES>                                         0
<RECEIVABLES>                                  159,350
<ALLOWANCES>                                     1,564
<INVENTORY>                                     85,758
<CURRENT-ASSETS>                               347,082
<PP&E>                                         554,551
<DEPRECIATION>                                 261,281
<TOTAL-ASSETS>                               1,062,915
<CURRENT-LIABILITIES>                          217,965
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           778
<OTHER-SE>                                     532,789
<TOTAL-LIABILITY-AND-EQUITY>                 1,062,915
<SALES>                                        371,051
<TOTAL-REVENUES>                               371,051
<CGS>                                          255,274
<TOTAL-COSTS>                                  255,274
<OTHER-EXPENSES>                                 1,249
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 405
<INCOME-PRETAX>                                 52,371
<INCOME-TAX>                                    19,377
<INCOME-CONTINUING>                             32,994
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    32,994
<EPS-PRIMARY>                                      .22<F1>
<EPS-DILUTED>                                      .22<F1>
<FN>
<F1>EPS IS RESTATED TO REFLECT THE ADOPTION OF FAS 128, "EARNINGS PER SHARE,"
AND TO REFLECT THE TWO-FOR-ONE STOCK SPLIT DURING SEPTEMBER 1997.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF AND
FOR THE SIX MONTHS ENDED JUNE 30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                          96,273
<SECURITIES>                                         0
<RECEIVABLES>                                  160,844
<ALLOWANCES>                                     1,588
<INVENTORY>                                     80,316
<CURRENT-ASSETS>                               392,001
<PP&E>                                         582,122
<DEPRECIATION>                                 273,936
<TOTAL-ASSETS>                               1,104,375
<CURRENT-LIABILITIES>                          235,750
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           780
<OTHER-SE>                                     572,236
<TOTAL-LIABILITY-AND-EQUITY>                 1,104,375
<SALES>                                        763,855
<TOTAL-REVENUES>                               763,855
<CGS>                                          523,217
<TOTAL-COSTS>                                  523,217
<OTHER-EXPENSES>                                 1,781
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               (430)
<INCOME-PRETAX>                                115,783
<INCOME-TAX>                                    42,841
<INCOME-CONTINUING>                             72,942
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    72,942
<EPS-PRIMARY>                                      .49<F1>
<EPS-DILUTED>                                      .48<F1>
<FN>
<F1>EPS IS RESTATED TO REFLECT THE ADOPTION OF FAS 128, "EARNINGS PER SHARE," AND
TO REFLECT THE TWO-FOR-ONE STOCK SPLIT DURING SEPTEMBER 1997.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF AND
FOR THE NINE MONTHS ENDED SEPTEMBER 29, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               SEP-29-1996
<CASH>                                         114,046
<SECURITIES>                                         0
<RECEIVABLES>                                  178,475
<ALLOWANCES>                                     1,853
<INVENTORY>                                     91,480
<CURRENT-ASSETS>                               426,208
<PP&E>                                         616,574
<DEPRECIATION>                                 286,007
<TOTAL-ASSETS>                               1,221,531
<CURRENT-LIABILITIES>                          258,687
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           781
<OTHER-SE>                                     602,821
<TOTAL-LIABILITY-AND-EQUITY>                 1,221,531
<SALES>                                      1,149,698
<TOTAL-REVENUES>                             1,149,698
<CGS>                                          788,592
<TOTAL-COSTS>                                  788,592
<OTHER-EXPENSES>                                   801
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (1,681)
<INCOME-PRETAX>                                168,469
<INCOME-TAX>                                    62,323
<INCOME-CONTINUING>                            106,146
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   106,146
<EPS-PRIMARY>                                      .70<F1>
<EPS-DILUTED>                                      .69<F1>
<FN>
<F1>EPS IS RESTATED TO REFLECT THE ADOPTION OF FAS 128, "EARNINGS PER SHARE," AND TO
REFLECT THE TW0-FOR-ONE STOCK SPLIT DURING SEPTEMBER 1997.
</FN>
        

</TABLE>


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