HARLEY DAVIDSON INC
10-Q, 1998-08-11
MOTORCYCLES, BICYCLES & PARTS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549


                                    Form 10-Q


   (X)  Quarterly Report Pursuant to Section 13 or 15(d) of the Securities
        Exchange Act of 1934
        For the quarterly period ended June 28, 1998 
          or 
   ( )  Transition Report Pursuant to Section 13 or 15(d) of the Securities
        Exchange Act of 1934

        For the transition period from _______________ to ______________


   Commission File Number 1-9183 


                              Harley-Davidson, Inc.
             (Exact name of registrant as specified in its Charter)

         Wisconsin                                     39-1382325    
   (State or other jurisdiction of                  (I.R.S. Employer 
   incorporation or organization)                   Identification No.) 


   3700 West Juneau Avenue, Milwaukee, Wisconsin         53208    
   (Address of principal executive offices)            (Zip Code)


   (Registrant's telephone number, including area code)  (414) 342-4680


                                      None                   
                     (Former name, former address and former
                   fiscal year, if changed since last report) 


   Indicate by check mark whether the registrant: (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.  Yes  X   No     

   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of the latest practicable date. 

   Common Stock Outstanding as of August 7, 1998   152,665,638    Shares

   <PAGE>

                              HARLEY-DAVIDSON, INC.

                                 Form 10-Q Index
                       For the Quarter Ended June 28, 1998

                                                                   Page  
   Part I.  Financial Information 

        Item 1.  Financial Statements

             Condensed Consolidated Statements of Income            3

             Condensed Consolidated Balance Sheets                  4

             Condensed Consolidated Statements of Cash Flows        5

             Notes to Condensed Consolidated Financial Statements   6-9

        Item 2.  Management's Discussion and Analysis of Financial
                  Condition and Results of Operations               10-17

        Item 3. Quantitative and Qualitative Disclosures 
                  about Market Risk                                 18

   Part II.  Other Information

        Item 1. Legal Proceedings                                   19

        Item 4. Submission of Items to a Vote of Security Holders   19

        Item 5. Other Information                                   19

        Item 6. Exhibits and Reports on Form 8-K                    20

        Signatures                                                  21

        Exhibit Index                                               22

   <PAGE>
                         PART I - FINANCIAL INFORMATION

   Item 1. Consolidated Financial Statements

                              Harley-Davidson, Inc.
                   Condensed Consolidated Statements of Income
                                   (Unaudited)
                    (In thousands, except per share amounts)

                               Three months ended   Six months ended   
                               June 28,  June 29,  June 28,  June 29, 
                                 1998      1997      1998      1997

   Sales                       $517,164  $444,085  $983,691  $871,180 
   Cost of goods sold           339,636   293,766   656,288   582,647 
                               --------  --------  --------  --------
   Gross profit                 177,528   150,319   327,403   288,533 
   Operating income from 
    financial services            6,355     3,346     8,940     5,565 
   Operating expenses           (96,644)  (79,875) (178,297) (157,660)
                               --------  --------  --------  --------
   Income from operations        87,239    73,790   158,046   136,438 
   Interest income - net            612     2,092     1,386     3,666 
   Other income (expense)-net      (607)    2,188    (1,796)    2,003 
                               --------  --------  --------  --------
   Income before provision 
    for income taxes             87,244    78,070   157,636   142,107 
   Provision for income taxes    31,843    28,886    57,537    52,581 
                               --------  --------  --------  --------
   Net income                  $ 55,401  $ 49,184  $100,099  $ 89,526 
                               ========  ========  ========  ========
   Earnings per common share:
     Basic                         $.36      $.32      $.66      $.59
                                   ====      ====      ====      ====
     Diluted                       $.36      $.32      $.65      $.58 
                                   ====      ====      ====      ====
   Weighted-average common 
    shares outstanding:
     Basic                      151,930   151,406   151,883   151,321 
                               ========  ========  ========  ========
     Diluted                    154,545   153,603   154,385   153,453 
                               ========  ========  ========  ========

   Cash dividends per share        $.04     $.035     $.075     $.065 
                                   ====     =====     =====     =====
   <PAGE>

                              Harley-Davidson, Inc.
                      Condensed Consolidated Balance Sheets
                                 (In thousands)

                                     ASSETS

                                       June 28,    Dec. 31,   June 29, 
                                        1998        1997       1997    
                                     (Unaudited)            (Unaudited)
   Current assets:
     Cash and cash equivalents         $154,475    $147,462    $144,474
     Accounts receivable, net (Note 2)   91,336     102,797     198,707
     Finance receivables, net (Note 2)  302,247     293,329     158,549
     Inventories (Note 3)               131,525     117,475     101,437
     Other current assets                44,565      42,958      40,898
                                     ----------  ----------  ----------
        Total current assets            724,148     704,021     644,065
   Finance receivables, net             346,097     249,346     237,741
   Property, plant and equipment, net   561,966     528,869     454,058
   Goodwill                              45,323      38,707      39,801
   Other assets                          68,467      77,958      77,708
                                     ----------  ----------  ----------
                                     $1,746,001  $1,598,901  $1,453,373
                                     ==========  ==========  ==========

                      LIABILITIES AND SHAREHOLDERS' EQUITY
   Current liabilities:
     Accounts payable                  $118,395    $106,112    $117,405
     Accrued expenses and other         176,059     164,938     150,716
     Current portion of finance debt    125,951      90,638      56,325
                                     ----------  ----------  ----------
        Total current liabilities       420,405     361,688     324,446
   Finance debt                         280,000     280,000     250,000
   Other long-term liabilities           63,308      62,131      70,021
   Postretirement health care benefits   70,164      68,414      67,167


   Contingencies (Note 9)

   Total shareholders' equity           912,124     826,668     741,739
                                     ----------  ----------  ----------
                                     $1,746,001  $1,598,901  $1,453,373
                                     ==========  ==========  ==========

   <PAGE>
                              Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Cash Flows
                                   (Unaudited)
                                 (In thousands)

                                                     Six months ended        
                                                    June 28,   June 29,
                                                      1998       1997
   Cash flows from operating activities:
     Net income                                    $100,099    $89,526 
     Depreciation and amortization                   40,387     33,370 
     Long-term employee benefits                      4,430      2,557 
     Other-net                                        4,899      2,256 
     Net change in other current assets 
        and current liabilities                      16,861    (27,093)
                                                  ---------   --------
   Net cash provided by operating activities        166,676    100,616 

   Cash flows from investing activities:
     Purchase of property and equipment             (69,135)   (76,279)
     Finance receivables acquired or originated  (1,283,629)  (577,542)
     Finance receivables collected/sold           1,183,082    518,042 
     Other - net                                     (7,677)    (2,914)
                                                  ---------   --------
   Net cash used in investing activities           (177,359)  (138,693)

   Cash flows from financing activities:
     Net decrease in notes payable                      (21)    (2,580)
     Net increase in finance debt                    35,313     48,260 
     Dividends paid                                 (11,668)   (10,108)
     Stock repurchase                               (15,174)         - 
     Issuance of stock under employee 
        stock and option plans                        9,246      4,500 
                                                  ---------   --------
   Net cash provided by financing activities         17,696     40,072 
                                                  ---------   --------
   Net increase in cash and cash equivalents          7,013      1,995 

   Cash and cash equivalents:
        At beginning of period                      147,462    142,479 
                                                  ---------   --------
        At end of period                           $154,475   $144,474 
                                                  =========   ========

   <PAGE>

                              HARLEY-DAVIDSON, INC.
              Notes to Condensed Consolidated Financial Statements
                                   (Unaudited)

   Note 1 - Basis of Presentation and Use of Estimates
   The condensed interim consolidated financial statements included herein
   have been prepared by Harley-Davidson, Inc. (the "Company") without audit. 
   Certain information and footnote disclosures normally included in complete
   financial statements have been condensed or omitted pursuant to the rules
   and regulations of the Securities and Exchange Commission and generally
   accepted accounting principles for interim financial information. However,
   the foregoing statements contain all adjustments (consisting only of
   normal recurring adjustments) which are, in the opinion of Company
   management, necessary to present fairly the consolidated financial
   position as of June 28, 1998 and June 29, 1997, and the results of
   operations for the three- and six-month periods then ended.  Certain
   prior-year balances have been reclassified in order to conform to current-
   year presentation.  For further information, refer to the consolidated
   financial statements and footnotes thereto included in the Company's
   annual report on Form 10-K for the year ended December 31, 1997.

   The preparation of financial statements in conformity with generally
   accepted accounting principles requires management to make estimates and
   assumptions that affect the amounts reported in the financial statements
   and accompanying notes.  Actual results could differ from those estimates.

   Note 2 - Accounts Receivable
   Effective September 1, 1997, Eaglemark Financial Services, Inc.
   (Eaglemark), a majority-owned subsidiary, became responsible for all
   credit and collection activities for the Motorcycles and Related Products
   segment's domestic receivables.  As such, approximately $121.9  and $69.1
   million of accounts receivable are classified as finance receivables as of
   June 28, 1998 and December 31, 1997, respectively.  In addition, the
   presentation of finance receivables has been changed from prior year to
   classify receivables representing wholesale motorcycle and parts and
   accessories receivables and retail finance receivables with maturities of
   less than one year as current.

   Note 3 - Inventories
   The Company values its inventories at the lower of cost, principally using
   the last-in, first-out (LIFO) method, or market.  Inventories consist of
   the following (in thousands): 

                                              June 28,   Dec.31, June 29,
                                                1998      1997       1997
   Components at the lower of cost, first-in,
     first-out (FIFO), or market:
        Raw material & work-in-process        $ 47,335 $ 37,597  $ 32,759
        Finished goods                          23,517   26,756    24,275
        Parts & accessories                     84,202   75,735    66,379
                                              -------- --------  --------
                                               155,054  140,088   123,413
   Excess of FIFO over LIFO                     23,529   22,613    21,976
                                              -------- --------  --------
   Inventories as reflected in the
     accompanying condensed consolidated
     balance sheets                           $131,525 $117,475  $101,437
                                              ======== ========  ========

   Note 4 - Acquisition of Business
   In February 1998, the Company acquired substantially all of the remaining
   common stock of Buell Motorcycle Company ("BMC"), a company in which it
   held a 49% interest since 1993.  The acquisition was a stock-for-stock
   transaction accounted for as a purchase in which 37,640 shares of the
   Company's Common Stock (valued at approximately $1 million) were exchanged
   for the BMC interest.  Prior to the acquisition, the Company accounted for
   its investment in BMC using the equity method.  Pro-forma financial
   information would not be materially different from the financial
   statements as reported and as a result has not been presented.

   Note 5 - Earnings Per Share
   Effective December 31, 1997, the Company adopted SFAS No. 128, "Earnings
   Per Share."  Earnings per share amounts for all prior periods presented
   have been restated to conform to the Statement 128 requirements.  All
   share and per share data have been adjusted to reflect the stock split
   described in Note 8.  The following table sets forth the computation for
   basic and diluted earnings per share (in thousands, except per share
   amounts):

                                     Three months ended  Six months ended  
                                      June 28, June 29,  June 28, June 29,
                                       1998     1997      1998     1997
   Numerator
   Net income used in computing basic
    and diluted earnings per share    $55,401  $49,184  $100,099  $89,526
                                      =======  =======  ========  =======
   Denominator
   Denominator for basic earnings
    per share - weighted-average
    common shares                     151,930  151,406   151,883  151,321
   Effect of dilutive securities
    - employee stock options and
    nonvested stock                     2,615    2,197     2,502    2,132
   Denominator for diluted earnings
    per share - adjusted 
    weighted-average shares           154,545  153,603   154,385  153,453
                                      =======  =======   =======  =======
   Basic earnings per share              $.36     $.32      $.66     $.59
                                         ====     ====      ====     ====

   Diluted earnings per share            $.36     $.32      $.65     $.58
                                         ====     ====      ====     ====

   Note 6 - Internal Use Software
   Effective January 1, 1998, the Company adopted the Statement of Position
   (SOP) 98-1, "Accounting for Costs of Computer Software Developed or
   Obtained for Internal Use." The SOP requires the Company to capitalize
   certain costs incurred in connection with developing or obtaining
   internal-use software.  Approximately $2.4 and $3.7 million of costs
   associated with internal-use software were capitalized during the three
   and six months ended June 28, 1998, respectively.

   Note 7 - Business Segments
   The Company operates in two business segments: Motorcycles and Related
   Products and Financial Services.  The Company's reportable segments are
   strategic business units that offer different products and services.  They
   are managed separately based on the fundamental differences in their
   operations.  Effective December 31, 1997, the Company adopted SFAS No.
   131, "Disclosures about Segments of an Enterprise and Related
   Information."  The Statement requires the Company to disclose selected
   segment information on an interim basis, this information is set forth
   below (in thousands):

                                    Three months ended   Six months ended
                                    June 28,  June 29,   June 28, June 29,
                                      1998      1997      1998     1997 
   Net sales:
     Motorcycles and Related
      Products                      $517,164  $444,085  $983,691  $871,180 
     Financial Services               n/a       n/a       n/a       n/a     
                                    --------  --------  --------  -------- 
                                    $517,164  $444,085  $983,691  $871,180 
                                    ========  ========  ========  ========
   Income from operations:
     Motorcycles and Related
      Products                      $ 83,246  $ 72,465  $154,297  $135,481 
     Financial Services                6,355     3,346     8,940     5,565 
     General corporate expenses       (2,362)   (2,021)   (5,191)   (4,608)
                                    --------  --------  --------  -------- 
                                    $ 87,239  $ 73,790  $158,046  $136,438 
                                    ========  ========  ========  ========

   Note 8 - Capital Stock
   On August 20, 1997, the Company's Board of Directors declared a two-for-
   one stock split for  shareholders of record on September 12, 1997, payable
   on September 26, 1997.  Stock option agreements have been adjusted to
   reflect the split.  An amount equal to the par value of the shares issued
   has been transferred from additional paid-in capital to the common stock
   account.  All references to number of shares have been adjusted to reflect
   the stock split on a retroactive basis.

   During the first quarter of 1998, the Company repurchased 600,000 shares
   of its common stock for approximately $15 million. 

   Note 9 - Contingencies
   The Company is involved with government agencies in various environmental
   matters, including a matter involving soil and groundwater contamination
   at its York, Pennsylvania facility (the Facility). The Facility was
   formerly used by the U.S. Navy and AMF (the predecessor corporation of
   Minstar). The Company purchased the Facility from AMF in 1981. Although
   the Company is not certain as to the extent of the environmental
   contamination at the Facility, it is working with the Pennsylvania
   Department of Environmental Resources in undertaking certain investigation
   and remediation activities. In March 1995 the Company entered into a
   settlement agreement (the Agreement) with the Navy.  The Agreement calls
   for the Navy and the Company to contribute amounts into a trust equal to
   53% and 47%, respectively, of future costs associated with investigation
   and remediation activities at the Facility (response costs). The trust
   will administer the payment of the future response costs at the Facility
   as covered by the Agreement.  In  addition, in March 1991 the Company
   entered into a settlement agreement with Minstar related to certain
   indemnification obligations assumed by Minstar in connection with the
   Company's purchase of the Facility. Pursuant to this settlement, Minstar
   is obligated to reimburse the Company for a portion of its response costs
   at the Facility. Although substantial uncertainty exists concerning the
   nature and scope of the environmental remediation that will ultimately be
   required at the Facility, based on preliminary information currently
   available to the Company and taking into account the Company's settlement
   agreement with the Navy and the settlement agreement with Minstar, the
   Company estimates that it will incur approximately $6 million of net
   additional response costs at the Facility.(1) The Company has established
   reserves for this amount. The Company's estimate of additional response
   costs is based on reports of environmental consultants retained by the
   Company, the actual costs incurred to date and the estimated costs to
   complete the necessary investigation and remediation activities.  Response
   costs are expected to be incurred over a period of approximately 10 years.

   Note 10 - Comprehensive Income
   Effective January 1, 1998, the Company adopted SFAS No. 130, "Reporting
   Comprehensive Income."  Statement 130 establishes new rules for the
   reporting and display of comprehensive income and its components.  The
   adoption of this Statement had no impact on the Company's net income or
   shareholders' equity.  Statement 130 requires the Company's foreign
   currency translation adjustments, which prior to adoption were reported
   separately in shareholders' equity, to be included in other comprehensive
   income.  Prior year financial statements have been reclassified to conform
   to the requirements of Statement 130.   Total comprehensive income, which
   was comprised of net income and foreign currency translation adjustments,
   was approximately $56.3 and $47.3 million  for the three months ended June
   28, 1998 and June 29, 1997, respectively.  Total comprehensive income for
   the six months ended June 28, 1998 and June 29, 1997 was $98.3 and $91.8
   million, respectively.

   Note 11 - Pending Accounting Change - Accounting for Derivative
   Instruments and for Hedging Activities
   In June 1998, the Financial Accounting Standards Board issued Statement
   No. 133, "Accounting for Derivative Instruments and for Hedging
   Activities," which is required to be adopted by the Company in Fiscal Year
   2000; earlier adoption is also permitted.  The statement will require the
   Company to recognize all derivatives on the balance sheet at fair value. 
   Derivatives that are not hedges must be adjusted to fair value through
   income.  If the derivative is a hedge, depending on the nature of the
   hedge, changes in the fair value will either be offset against the change
   in fair value of hedged assets, liabilities or firm commitments through
   earnings or recognized in other comprehensive income until the hedged item
   is recognized in earnings.  The ineffective portion of a derivative's
   change in fair value will be immediately recognized in earnings.  The
   impact of adopting this statement is not expected to have a material
   impact on the Company's financial statements.

   Item 2.  Management's Discussion and Analysis of Financial Condition and
   Results of Operations

   This section should be read in conjunction with the Management's
   Discussion and Analysis of Financial Condition and Results of Operations
   section, included in the Company's annual report on Form 10-K for the year
   ended December 31, 1997.

         Results of Operations for the Three Months Ended June 28, 1998
                Compared to the Three Months Ended June 29, 1997

   For the quarter ended June 28, 1998, consolidated net sales totaled $517.2
   million, a $73.1 million or 16.5% increase over the same period last year. 
   Net income and diluted earnings per share for 1998 were $55.4 million and
   $.36 on 154.5 million shares outstanding versus $49.2 million and $.32 on
   153.6 million shares outstanding in 1997, increases of 12.6% and 12.0%,
   respectively.  All Harley-Davidson, Inc. sales are generated by the
   Motorcycles and Related Products ("Motorcycles") segment.

                     Motorcycle Unit Shipments and Net Sales
        For the Three-Month Periods Ended June 28, 1998 and June 29, 1997

                                                              Incr
                                            1998      1997    (Decr)    %

   Harley-Davidson motorcycle units        37,753    33,965   3,788    11.2%

   Buell motorycle units                    1,497     1,020     477    46.8

     Total motorcyle units                 39,250    34,985   4,265    12.2%

   Net sales (in millions): 

     Harley-Davidson motorcycles           $400.9    $351.3   $49.6    14.1%

     Buell motorcycles                       13.4       9.6     3.8    40.1

       Total motorcycles                    414.3     360.9    53.4    14.8%

     Motorcycle Parts and Accessories        79.3      63.0    16.3    25.9

     General Merchandise                     22.5      19.4     3.1    16.1

     Other                                    1.1        .8      .3    30.5

      Total Motorcycles and 
       Related Products                    $517.2    $444.1   $73.1    16.5%

   The Motorcycles segment reported record second quarter net sales due
   primarily to a 12.2% increase in motorcycle unit shipments in the second
   quarter of 1998 compared to the same period in 1997.  The increase in
   Harley-Davidson motorcycle unit shipments was driven by higher production,
   despite one fewer production day in the second quarter of 1998.  This was
   the result of a higher average daily production rate which was achieved in
   connection with the ongoing implementation of the Company's manufacturing
   strategy. 

   During the second quarter of 1998, the Company produced approximately
   37,700 Harley-Davidson motorcycles, an average of approximately 600 units
   per day compared to an average of 535 units per day in the same period
   last year.

   At the end of the second quarter the Company announced the introduction of
   its new big twin engine - the Twin Cam 88.  This engine will be introduced
   on 1999 model year motorcycles and is expected to be included on
   approximately 45% of Harley-Davidson motorcycles.(1)  Even with the
   complexities of introducing and manufacturing a completely new engine, the
   total year production target for Harley-Davidson motorcycles remains
   148,000 units, and the third quarter production target is 37,000 units.(1)

   During the second quarter the Company completed its ramp-up of the new
   Sportster motorcycle manufacturing plant in Kansas City as well as the
   conversion of the Sportster capacity at York to production capacity for
   custom motorcycles.

   Parts and Accessories (P & A) sales of $79.3 million were up $16.3 million
   or 25.9% compared to the second quarter of 1997. General Merchandise
   sales, which includes clothing and collectibles, of $22.5 million were up
   $3.1 million or 16.1%, compared to the second quarter of 1997.  P&A and
   General Merchandise sales grew faster than anticipated during the second
   quarter due in part to Harley-Davidson's 95th anniversary celebration in
   June. The Company does not anticipate P & A  and General Merchandise
   revenue growth to continue at these rates.(1)

   The Company's earnings are affected by fluctuations in the value of the
   U.S. dollar against foreign currencies, as result of sales made in foreign
   markets.  The Company uses forward foreign exchange contracts (primarily
   for European currencies) to hedge against the earnings effects of such
   fluctuations.  In addition, the Company's exposure to the Japanese Yen is
   mitigated by the existence of a natural hedge, which is sustained through
   balancing Yen cash inflows from revenue, with Yen cash outflows for
   motorcycle component purchases and other operating expenses.  The impact
   of such fluctuations has not had a material impact on the Company's
   financial performance for the three and six months ended June 28, 1998,
   when compared to the same periods in 1997.

                                  Gross Profit
   Gross profit increased $27.2 million, or 18.1%, compared to the second
   quarter of 1997 primarily due to an increase in motorcycle volume.  The
   gross profit margin in the second quarter was 34.3% in 1998 compared to
   33.8% in 1997.  The increase in the gross profit percentage was primarily
   due to a favorable product mix (a greater mix of custom  and touring
   motorcycles) which was temporarily higher than normal due to lower
   Sportster shipments, as the Company completed its transition of Sportster
   production from the York manufacturing plant to the new Kansas City plant. 
   This increase in the gross profit margin was partially offset by start-up
   expenses related to the new Kansas City plant as well as higher
   depreciation related to the Company's significant investment in capacity
   expansion.

                               Operating Expenses
        For the Three-Month Periods Ended June 28, 1998 and June 29, 1997
                              (Dollars in Millions)

                                                    Incr
                                           1998     1997    (Decr)     %

    Motorcycles and Related Products      $94.3    $77.9    $16.4    21.1%

    Corporate                               2.4      2.0      0.4    20.0

    Total operating expenses              $96.7    $79.9    $16.8    21.0%


   Total operating expenses increased $16.8 million, or 21.0%, compared to
   the second quarter of 1997.  The increase was largely the result of
   greater motorcycle volume, but was also impacted by costs associated with
   computer system modifications, related to the year 2000.  In addition, the
   second quarter represents the first full quarter of Buell Manufacturing
   Company's operating expenses since it was acquired in February of 1998
   (see Note 4 of the notes to condensed consolidated financial statements). 
   Second quarter operating expenses were also negatively impacted by a $3.7
   million non-recurring charge for the voluntary recall of ignition switches
   on all 1994 through 1998 FL touring model motorcycles.  The Company
   estimates that approximately 63,000 motorcycles are subject to the recall.

                    Operating income from financial services
   The operating income of the Financial Services (Eaglemark Financial
   Services) segment was $6.4 million and $3.4 million in 1998 and 1997,
   respectively.  Eaglemark experienced growth in all of its core business
   lines, particularly in retail installment lending, as Eaglemark increased
   both its market share and its profitability in this business.  This growth
   was partially offset by promotion expense for the new Harley-Davidson
   Chrome VISA Card.

                             Other income (expense)
   Included in other income for the second quarter of 1997 is a one-time $1.6
   million benefit related to the sale of the Monaco Coach Corporation
   preferred stock which was acquired from the sale of the Transportation
   Vehicles segment.

                            Consolidated income taxes
   The Company's effective income tax rate was 36.5% and 37.0% for the second
   quarter of 1998 and 1997, respectively.

          Results of Operations for the Six Months Ended June 28, 1998
                 Compared to the Six Months Ended June 29, 1997

   For the six month period ended June 28, 1998, the Company recorded net
   sales of $983.7 million, a $112.5 million or 12.9% increase over the same
   period last year.  Net income and diluted earnings per share were $100.1
   million and $.65 on 154.4 million shares outstanding versus $89.5 million
   and $.58 on 153.5 million shares, increases of 11.8% and 11.1%,
   respectively.

                     Motorcycle Unit Shipments and Net Sales
         For the Six-Month Periods Ended June 28, 1998 and June 29, 1997

                                                             Incr
                                            1998     1997    (Decr)     %

    Harley-Davidson motorcycle units       72,235   66,825   5,410     8.1%

    Buell motorycle units                   2,847    2,107     740    35.1

      Total motorcyle units                75,082   68,932   6,150     8.9%

    Net sales (in millions): 

      Harley-Davidson motorcycles          $762.2   $688.8   $73.4    10.7%

      Buell motorcycles                      25.7     19.1     6.6    34.0

        Total motorcycles                   787.9    707.9    80.0    11.3%

      Motorcycle Parts and Accessories      142.6    117.5    25.1    21.4

      General Merchandise                    51.7     43.8     7.9    18.0

      Other                                   1.5      2.0     (.5)  (25.0)

        Total Motorcycles and 
          Related Products                 $983.7   $871.2  $112.5    12.9%


   The 12.9% increase in revenue was primarily attributable to additional
   motorcycle unit shipments as  demand for the Company's motorcycles
   continued to grow and capacity increased.  The most recent information
   available (through June) indicates a U.S. heavyweight (651+cc) market
   share of 45.1% compared to 46.2% for the same period in 1997.  This same
   market has grown at a 17.8% rate year-to-date, while retail registrations
   for the Company's motorcycles (Harley-Davidson and Buell motorcycles)
   increased 14.5%.  The Company's growth was slightly out-paced by the
   market in the first six months of 1998 as a result of production capacity
   constraints. 

   European data (through May) show the Company with a 5.8% share of the
   heavyweight (651+cc) market, down from 6.0% for the same period in 1997. 
   The European market (651+cc) has grown at a 10.5% rate year-to-date, while
   retail registrations for the Company's motorcycles increased 5.6% compared
   to last year.  The Company has focused, over the last three years, on
   upgrading the European infrastructure by developing a European management
   team, installing new information systems, improving distribution and
   implementing European focused marketing programs.  Recently the Company
   has introduced two new models specifically targeted at the European
   market.

   Asia/Pacific (Japan and Australia) data (through May) show the Company
   with a 14.2% share of the heavyweight (651+cc) market, down from 18.6% for
   the same period in 1997.  The Asia/Pacific market has grown at a 35.4%
   rate year-to-date, while retail registrations for the Company's
   motorcycles increased 3.3%.  The large increase in the Asia/Pacific market
   is primarily due to a change in the licensing requirements in Japan which
   made it easier for an individual to obtain a heavyweight motorcycle
   license.  The greatest increase has occurred in the performance segment of
   the market.

   Parts and Accessories (P & A) sales of $142.6 million were up $25.2
   million or 21.4% compared to the first half of 1997. General Merchandise
   sales, which includes clothing and collectibles, of $51.7 million were up
   $7.9 million or 18.0%, compared to the first half of 1997.  P&A and
   General Merchandise sales grew faster than anticipated during the first
   half of 1998. The Company does not anticipate P&A and General Merchandise
   revenue growth to continue at these rates.(1)

                                  Gross Profit
   Gross profit for the first six months of 1998 totaled $327.4 million, an
   increase of $38.9 million or 13.5% over the same period in 1997.  The
   gross profit percentage was 33.3% in 1998 compared to 33.1% for the first
   six months of 1997.  The increased gross profit percentage which resulted
   from favorable product mix (a greater mix of touring motorcycles) was
   partially offset by plant start-up and transition expenses combined with
   higher depreciation as a result of the significant investment in capacity
   expansion.  The first half of 1998 included the start-up of the new
   manufacturing plant in Kansas City and the transition to the new
   powertrain plant in Milwaukee.

                               Operating Expenses
         For the Six-Month Periods Ended June 28, 1998 and June 29, 1997
                              (Dollars in Millions)

                                                            Incr
                                         1998      1997    (Decr)      %

    Motorcycles and Related Products    $173.1    $153.1    $20.0    13.1%

    Corporate                              5.2       4.6      0.6    13.0 

    Total operating expenses            $178.3    $157.7    $20.6    13.1%

   Total operating expenses of $178.3 million for the first six months of
   1998 increased $20.6 million or 13.1% compared to the first six months of
   1997.  The increase was primarily driven by additional motorcycle volume,
   but was also impacted by year 2000 computer expenses, Buell Manufacturing
   Company's operating expenses (which was acquired in February of 1998) and
   a $3.7 million non-recurring  second quarter charge for the voluntary
   recall of ignition switches on all 1994 through 1998 FL touring model
   motorcycles.

                    Operating income from financial services
   The operating income of the Financial Services segment was $8.9 million
   and $5.6 million in 1998 and 1997, respectively.  Eaglemark experienced
   growth in all of its core business lines, particularly in retail
   installment lending, as Eaglemark increased both its market share and its
   profitability in this business.  This growth was partially offset by
   promotion expense for the new Harley-Davidson Chrome VISA Card.

                             Other income (expense)
   Included in other income in 1997 is a one-time $1.6 million benefit
   related to the sale of the Monaco Coach Corporation preferred stock which
   was acquired from the sale of the Transportation Vehicles segment.

                              Capitalized interest
   The Company capitalized approximately $1.8 million of interest during the
   first six months of 1997 in connection with its manufacturing expansion
   initiatives.  No interest was capitalized in 1998.

                            Consolidated income taxes
   The Company's effective income tax rate was 36.5% and 37.0% in the first
   six months of 1998 and 1997, respectively.

                                  Environmental
   The Company's policy is to comply with all applicable environmental laws
   and regulations, and the Company has a compliance program in place to
   monitor, and report on, environmental issues. The Company has reached
   settlement agreements with its former parent (Minstar, successor to AMF
   Incorporated) and the U.S. Navy regarding groundwater  remediation at the
   Company's manufacturing facility in York, Pennsylvania and currently
   estimates that it will incur approximately $6 million of net additional
   costs related to the remediation effort. The Company has established
   reserves for this amount.  See Note 9 of the notes to condensed
   consolidated financial statements.  Recurring costs associated with
   managing hazardous substances and pollution in on-going operations have
   not been material.

   The Company regularly invests in equipment to support and improve its
   various manufacturing processes. While the Company considers environmental
   matters in capital expenditure decisions, and while some capital
   expenditures also act to improve environmental compliance, only a small
   portion of the Company's annual capital expenditures relate to equipment
   which has the sole purpose of meeting environmental compliance
   obligations. The Company anticipates that capital expenditures for
   equipment used to limit hazardous substances/pollutants during 1998 will
   approximate $1 million. The Company does not expect that these
   expenditures related to environmental matters will have a material effect
   on future operating results or cash flows.

                               Impact of Year 2000
   In 1997, the Company completed an assessment of the computer system issues
   associated with the Year 2000 and began to modify or replace portions of
   its software so that its computer systems will function properly with
   respect to dates in the year 2000 and thereafter.  The Company is also
   working with its significant suppliers and financial institutions to
   ensure that those parties have appropriate plans to remediate Year 2000
   issues where their systems interface with the Company's systems or
   otherwise impact its operations.  The Company is assessing the extent to
   which its operations are vulnerable should those organizations fail to
   properly remediate their computer systems.

   The Company's comprehensive Year 2000 initiative is being managed by a
   team of internal staff with the assistance of outside consultants.  The
   team's activities are designed to ensure that there is no adverse effect
   on the Company's core business operations and that transactions with
   suppliers and financial institutions are fully supported.  The Company is
   well under way with these efforts, which are scheduled to be completed by
   mid-1999.(1)  While the Company believes its planning efforts are adequate
   to address its Year 2000 concerns, there can be no guarantee that the
   systems of other companies on which the Company's systems and operations
   rely will be converted on a timely basis and will not have a material
   adverse effect on the Company.  The cost of the Year 2000 initiatives
   (which are expensed as incurred) is estimated to be approximately $11
   million of which approximately $2.1 million has been incurred in the first
   half of 1998 and $4.3 million since the initiative began in 1997.(1)

   The costs of the project and the date on which the Company believes it
   will complete Year 2000 modifications are forward-looking statements and
   are based on management's best estimates, which were derived utilizing
   numerous assumptions of future events, including the continued
   availability of certain resources and other factors.  However, there can
   be no guarantee that these estimates will be achieved, and actual results
   could differ materially from those anticipated.  Specific factors that
   might cause such material differences include, but are not limited to, the
   availability and cost of personnel trained in this area, the ability to
   locate and correct all relevant computer codes, and similar uncertainties.

               Liquidity and Capital Resources as of June 28, 1998
   The Company's main source of liquidity is cash from operating activities
   which consists of net income adjusted for non-cash operating activities
   and changes in other current assets and liabilities.
   The Company generated $166.7 million of cash from operating activities
   during the first six months of 1998 compared to $100.6 million in the same
   period in 1997.  The increase over prior year is primarily due to
   increases in net income adjusted for depreciation and favorable changes in
   working capital.  Net income adjusted for depreciation contributed $140.5
   million in 1998 compared to $122.9 million in 1997.  Net changes in other
   current assets and current liabilities, which was largely due to changes
   in accounts receivable, contributed $16.9 million in 1998 and used $27.1
   million in the first half of 1997.

   In 1998, accounts receivable decreases contributed $11.5 million to cash
   provided by operating activities while accounts receivable increases used
   $57.4 million for the same period in 1997.  Effective September 1, 1997
   Eaglemark became responsible for all credit and collection activities for
   the Motorcycles segment's domestic accounts receivable,  and as a result
   these receivables have been classified as finance receivables.  The
   increase in domestic accounts receivables in 1998 (included in finance
   receivables) was $52.8 million and is a component of cash flows from
   investing activities on the statement of cash flows.  Historically,
   worldwide accounts receivable are higher in June than in December as a
   result of motorcycle volume increases, the annual shutdown during the last
   week of December and heavy shipments in June reflecting the end of the
   model year. 

   Capital expenditures amounted to $69.1 million and $76.3 million during
   the first six months of 1998 and 1997, respectively.  For the past two
   years, the Company has been implementing a manufacturing strategy to,
   among other things, increase its motorcycle production capacity.   The
   construction of a new manufacturing facility in Kansas City, Missouri, and
   the move into a new powertrain plant in Milwaukee were both completed in
   1997.  In addition, expansion in and near the Company's existing
   facilities was completed.  In 1998 and beyond the Company will continue to
   invest capital as it ramps-up production at its new facilities and
   reconfigures its existing facilities to prepare for the planned increase
   in production.(1)

   Although the Company does not know the exact amount of capital
   expenditures it will incur, it estimates the capital expenditures in 1998
   will be in the range of $180-$200 million and in 1999 will be in the range
   of $120-$140 million.(1)  The Company plans to continue to increase its
   motorcycle production capacity to be able to sustain its annual double-
   digit unit production growth and is on pace to do so in 1998 with a
   Harley-Davidson motorcycle production target of 148,000 units.(1)  The
   Company anticipates it will have the ability to fund all capital
   expenditures with internally generated funds and short-term financing.(1)

   The Company's ability to reach the 1998 quarterly and annual target
   production levels will depend upon, among other factors, the Company's
   ability to (i) continue to realize production efficiencies at its existing
   production facilities through implementation of innovative manufacturing
   techniques and other means, (ii) successfully implement production
   capacity increases in its new and existing facilities, and (iii) sell all
   of the motorcycles it has the capacity to produce. However, there is no
   assurance that the Company will continue to realize additional
   efficiencies.  In addition, the Company could experience delays in making
   changes to existing facilities and the new manufacturing facilities as a
   result of risks normally associated with the operation of new and existing
   manufacturing facilities, including delays in the delivery of machinery
   and equipment or difficulties in making such machinery and equipment
   operational, work stoppages, difficulties with suppliers, natural causes
   or other factors.  These risks, potential delays and uncertainties
   regarding the actual costs could also impact adversely the Company's
   capital expenditure estimates. 

   The Company (excluding Eaglemark Financial Services, Inc.) currently has
   nominal levels of long-term debt and has lines of credit of approximately
   $38 million, of which approximately $37 million remained available at June
   28, 1998.

   Eaglemark finances its business through an unsecured commercial paper
   program, revolving credit facilities, senior subordinated debt and asset-
   backed securitizations.  Eaglemark issues short-term commercial paper with
   maximum issuance available of $500 million of which approximately $346
   million was outstanding at June 28, 1998.  Maturities of commercial paper
   issued can range from 1 to 270 days.  Eaglemark has in place a $250
   million 364-day revolving credit facility and a $250 million five-year
   revolving credit facility of which approximately $30 million was
   outstanding at June 28, 1998.  The primary uses of the credit facilities
   are to provide liquidity to the unsecured commercial paper program and to
   fund normal business operations.  Eaglemark has also issued $30 million of
   senior subordinated notes which expire in 2007.  During the second
   quarter, Eaglemark securitized and sold approximately $160 million of its
   retail installment loans to investors with limited recourse, with
   servicing rights being retained by Eaglemark.  The Company expects that
   the future growth of Eaglemark will be financed from internally generated
   funds, additional capital contributions from the Company, bank lines of
   credit, and continuation of its subordinated debt, commercial paper and
   securitization programs.(1)  The Company has a support agreement with
   Eaglemark, whereby the Company agrees to provide Eaglemark with certain
   financial support payments if required.  The payments may be provided at
   the Company's option either as a capital contribution or as a loan.

   The Company has authorization from its Board of Directors to repurchase up
   to 4,700,000 shares of the Company's outstanding common stock.  In
   addition, the Company has continuing authorization from its Board of
   Directors to repurchase shares of the Company's outstanding common stock
   under which the cumulative number of shares repurchased, at the time of
   any repurchase, shall not exceed the sum of (i) the number of shares
   issued in connection with the exercise of stock options occurring on or
   after January 1, 1998 plus (ii) one percent of the issued and outstanding
   common stock of the Company on January 1 of the current year, adjusted for
   any stock split.  During the first quarter of 1998, the Company
   repurchased 600,000 shares of its common stock under the latter
   authorization. 

   The Company's Board of Directors declared two cash dividends during the
   first six months of 1998 including, most recently, a $.04 per share cash
   dividend declared on May 4, 1998 payable June 26, 1998 to shareholders of
   record June 16.

   Item 3. Quantitative and Qualitative Disclosures about Market Risk

   Refer to the Company's annual report on Form 10-K for the year ended
   December 31, 1997 for a complete discussion of the Company's market risk. 
   There have been no material changes to the market risk  information
   included in the Company's 1997 annual report on Form 10-K. 



   (1) Note regarding forward-looking statements

   Certain matters discussed in this Quarterly Report on Form 10-Q are
   "forward-looking statements" intended to qualify for the safe harbors from
   liability established by the Private Securities Litigation Reform Act of
   1995.  These forward-looking statements can generally be identified as
   such by reference to this footnote or because the context of the statement
   will include words such as the Company "believes," "anticipates,"
   "expects" or  "estimates" or words of similar meaning.  Similarly,
   statements that describe the Company's future plans, objectives or goals
   are also forward-looking statements.  Such forward-looking statements are
   subject to certain risks and uncertainties which are described in close
   proximity to such statements and could cause actual results to differ
   materially from those anticipated as of the date of this report. 
   Shareholders, potential investors and other readers are urged to consider
   these factors in evaluating the forward-looking statements and are
   cautioned not to place undue reliance on such forward-looking statements. 
   The forward-looking statements included herein are only made as of the
   date of this report, and the Company undertakes no obligation to publicly
   update such forward-looking statements to reflect subsequent events or
   circumstances.

                           Part II - OTHER INFORMATION

                              HARLEY-DAVIDSON, INC.
                                    FORM 10-Q
                                  June 28, 1998

   Item 1.  Legal Proceedings
   The Company is involved with government agencies in various environmental
   matters, including a matter involving soil and groundwater contamination
   at its York, Pennsylvania facility.  See footnote 9 to the accompanying
   condensed consolidated financial statements..

   Item 4.  Submission of Items to a Vote of Security Holders

        (a)  The Company's Annual Meeting of Shareholders was held on May 2,
             1998.

        (b)  At the Company's Annual Meeting of Shareholders, the following
             directors were elected for terms expiring in 2001 by the vote
             indicated:
                                                       Shares
                                      Shares Voted     Withholding
                                      in Favor of      Authority 
             Barry K. Allen           126,576,751      3,237,306
             Richard I. Beattie       125,137,750      4,676,307
             Richard G. LeFauve       126,583,020      3,231,037

        (c)  Matters other than election of directors, brought for vote at
             the Company's Annual Meeting of Shareholders, passed by the vote
             indicated.

                                               Shares Voted
                                       For        Against     Abstained
             Ratification of 
             Ernst & Young LLP
             as the Company's 
             independent auditors   129,448,288   158,448      207,321

             There were no broker non-votes with respect to the foregoing
             matters.

   Item 5. Other Information
   Proposals of shareholders pursuant to Rule 14a-8 under the Securities
   Exchange Act of 1934, as amended ("Rule 14a-8"), that are intended to be
   presented at the 1999 Annual Meeting of Shareholders must be received by
   the Company no later than November 25, 1998 to be included in the
   Company's proxy materials for that meeting.  Further, A shareholder who
   otherwise intends to present business at the 1999 annual meeting must
   comply with the requirements set forth in the Company's By-laws.  Among
   other things, to bring business before an annual meeting, a shareholder
   must give written notice thereof, complying with the By-laws, to the
   Secretary of the Company not less than 60 days in advance of the date in
   the current fiscal year of the Company corresponding to the date the
   Company released its proxy statement to shareholders in connection with
   the annual meeting for the immediately preceding year.  If the Company
   does not receive notice of a shareholder proposal submitted otherwise than
   pursuant to Rule 14a-8 prior to January 24, 1999, then the notice will be
   considered untimely and the Company is not required to present such
   proposal at the 1999 annual meeting.  If the Board of Directors chooses to
   present such proposal at the 1999 annual meeting, then the persons named
   in the proxies solicited by the Board of Directors for the 1999 annual
   meeting may exercise discretionary voting power with respect to such
   proposal.

   Item 6.  Exhibits and Reports on Form 8-K
            (a)  Exhibits
            27   Financial Data Schedule for June 28, 1998

            (b)  Reports on Form 8-K
            None

   <PAGE>

                                   Signatures

   Pursuant to the requirements of the Securities and Exchange Act of 1934,
   the registrant has duly caused this report to be signed on its behalf by
   the undersigned thereunto duly authorized. 

                                 HARLEY-DAVIDSON, INC.


       Date:   8/10/98           by:  /s/ James L. Ziemer
                                      James L.  Ziemer
                                      Vice President and Chief Financial
                                      Officer (Principal Financial Officer)

               8/10/98           by:  /s/ James M. Brostowitz
                                      James M. Brostowitz
                                      Vice President, Controller (Principal
                                      Accounting Officer) and Treasurer

   <PAGE>
                                  Exhibit Index

   Exhibit No.    Description


        27        Financial Data Schedule for June 28, 1998


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON,
INC. AS OF AND FOR THE SIX MONTHS ENDED JUNE 28, 1998, AND IS 
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               JUN-28-1998
<CASH>                                         154,475
<SECURITIES>                                         0
<RECEIVABLES>                                   92,923
<ALLOWANCES>                                     1,587
<INVENTORY>                                    131,525
<CURRENT-ASSETS>                               724,128
<PP&E>                                         966,295
<DEPRECIATION>                                 404,329
<TOTAL-ASSETS>                               1,746,001
<CURRENT-LIABILITIES>                          420,405
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         1,293
<OTHER-SE>                                     910,831
<TOTAL-LIABILITY-AND-EQUITY>                 1,746,001
<SALES>                                        983,691
<TOTAL-REVENUES>                               983,691
<CGS>                                          656,288
<TOTAL-COSTS>                                  656,288
<OTHER-EXPENSES>                                 1,796
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (1,386)
<INCOME-PRETAX>                                157,636
<INCOME-TAX>                                    57,537
<INCOME-CONTINUING>                            100,099
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   100,099
<EPS-PRIMARY>                                      .66
<EPS-DILUTED>                                      .65
        

</TABLE>


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