HARLEY DAVIDSON INC
10-Q, 1999-08-11
MOTORCYCLES, BICYCLES & PARTS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    Form 10-Q



(X)    Quarterly  Report  Pursuant  to  Section  13 or 15(d)  of the  Securities
       Exchange Act of 1934 For the quarterly period ended June 27, 1999

       or

( )    Transition  Report  Pursuant  to  Section  13 or 15(d) of the  Securities
       Exchange Act of 1934

       For the transition period from ___________________ to ___________________


Commission File Number 1-9183


                              Harley-Davidson, Inc.
             (Exact name of registrant as specified in its Charter)

          Wisconsin                                                39-1382325
(State or other jurisdiction of                                (I.R.S. Employer
incorporation or organization)                               Identification No.)


3700 West Juneau Avenue, Milwaukee, Wisconsin                        53208
(Address of principal executive offices)                          (Zip Code)


(Registrant's telephone number, including area code)  (414) 342-4680


                                      None
                     (Former name, former address and former
                   fiscal year, if changed since last report)


Indicate  by check  mark  whether  the  registrant:  (1) has filed  all  reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes X No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

Common Stock Outstanding as of August 6, 1999:  152,400,174 Shares


<PAGE>




                              HARLEY-DAVIDSON, INC.

                                 Form 10-Q Index
                       For the Quarter Ended June 27, 1999




                                                                          Page
                                                                          ----
Part I.  Financial Information

     Item 1.  Financial Statements

                  Condensed Consolidated Statements of Income              3

                  Condensed Consolidated Balance Sheets                    4

                  Condensed Consolidated Statements of Cash Flows          5

                  Notes to Condensed Consolidated Financial Statements     6-9


     Item 2.  Management's Discussion and Analysis of Financial
                  Condition and Results of Operations                      10-18

     Item 3. Quantitative and Qualitative Disclosures about Market Risk    19

Note regarding forward looking statements                                  19

Part II.  Other Information


     Item 1. Legal Proceedings                                             20

     Item 4. Submission of Items to a Vote of Security Holders             20

     Item 6. Exhibits and Reports on Form 8-K                              21

     Signatures                                                            22

     Exhibit Index                                                         23


                                       2
<PAGE>



                         PART I - FINANCIAL INFORMATION

Item 1. Consolidated Financial Statements


                              Harley-Davidson, Inc.
                   Condensed Consolidated Statements of Income
                                   (Unaudited)
                    (In thousands, except per share amounts)


<TABLE>
<CAPTION>

                                                             Three months ended              Six months ended
                                                             ------------------              ----------------

                                                            Jun. 27,       Jun. 28,       Jun. 27,         Jun. 28,
                                                             1999           1998            1999            1998
                                                             ----           ----            ----            ----

<S>                                                        <C>            <C>            <C>               <C>
Net sales                                                  $608,716       $517,164       $1,167,283        $983,691
Cost of goods sold                                          395,722        339,636          765,155         656,288
                                                           --------       --------       ----------         -------
Gross profit                                                212,994        177,528          402,128         327,403
Operating income from financial services                      9,118          6,355           11,760           8,940
Operating expenses                                         (115,478)       (96,644)        (215,937)       (178,297)
                                                           --------       --------       ----------        --------
 Income from operations                                     106,634         87,239          197,951         158,046
Interest income, net                                          1,992            612            3,481           1,386
Other, net                                                     (641)          (607)            (463)         (1,796)
                                                           --------       --------       ----------        --------
Income before provision for income taxes                    107,985         87,244          200,969         157,636
Provision for income taxes                                   39,415         31,843           73,355          57,537
                                                           --------       --------       ----------        --------
Net income                                                 $ 68,570       $ 55,401       $  127,614        $100,099
                                                           ========       ========       ==========        ========
Earnings per common share:
  Basic                                                    $    .45       $    .36       $      .83        $    .66
                                                           ========       ========       ==========        ========
  Diluted                                                  $    .44       $    .36       $      .82        $    .65
                                                           ========       ========       ==========        ========
Weighted-average common shares outstanding:
  Basic                                                     153,081        151,930          153,064         151,883
                                                           ========       ========       ==========        ========
  Diluted                                                   155,606        154,545          155,646         154,385
                                                           ========       ========       ==========        ========

Cash dividends per share                                   $   .045       $   .040       $     .085        $   .075
                                                           ========       ========       ==========        ========

</TABLE>



                                       3
<PAGE>




                              Harley-Davidson, Inc.
                      Condensed Consolidated Balance Sheets
                                 (In thousands)
<TABLE>
<CAPTION>

                                                              Jun. 27,            Dec. 31,          Jun. 28,
                                                               1999                 1998              1998
                                                               ----                 ----              ----
                                                            -unaudited-                            -unaudited-

<S>                                                          <C>                 <C>                <C>
ASSETS
Current assets:
   Cash and cash equivalents                                 $  209,984          $  165,170         $  154,475
   Accounts receivable, net                                     100,813             113,417             91,336
   Finance receivables, net                                     369,218             360,341            302,247
   Inventories (Note 2)                                         149,060             155,616            131,525
   Other current assets                                          49,745              50,419             44,565
                                                             ----------          ----------         ----------
Total current assets                                            878,820             844,963            724,148

Finance receivables, net                                        426,000             319,427            346,097
Property, plant and equipment, net                              629,941             627,759            561,966
Goodwill                                                         51,182              51,197             45,323
Other assets                                                     76,247              76,863             68,467
                                                             ----------          ----------         ----------
                                                             $2,062,190          $1,920,209         $1,746,001
                                                             ==========          ==========         ==========

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
   Accounts payable                                          $  112,521          $  122,722         $  118,395
   Accrued and other liabilities                                211,752             199,051            176,059
   Current portion of finance debt                              217,655             146,742            125,951
                                                             ----------          ----------         ----------
Total current liabilities                                       541,928             468,515            420,405

Finance debt                                                    280,000             280,000            280,000
Other long-term liabilities                                      62,895              69,700             63,308
Postretirement health care benefits                              73,934              72,083             70,164

Contingencies (Note 6)

Total shareholders' equity                                    1,103,433           1,029,911            912,124
                                                             ----------          ----------         ----------
                                                             $2,062,190          $1,920,209         $1,746,001
                                                             ==========          ==========         ==========
</TABLE>


                                       4
<PAGE>




                              Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Cash Flows
                                   (Unaudited)
                                 (In thousands)


<TABLE>
<CAPTION>

                                                                                Six months ended
                                                                                ----------------

                                                                            Jun. 27,         Jun. 28,
                                                                             1999              1998
                                                                             ----              ----
<S>                                                                       <C>               <C>
Cash flows from operating activities:
   Net income                                                             $  127,614        $  100,099
   Adjustments  to  reconcile  net  income  to net
    cash  provided  by  operating
     activities:
       Depreciation and amortization                                          52,911            40,387
       Provision for credit losses                                             9,712             4,570
       Long-term employee benefits                                            (4,968)            4,430
       Other, net                                                              1,474               329
       Net change in other current assets and current liabilities             24,436            16,861
                                                                          ----------        ----------
Net cash provided by operating activities                                    211,179           166,676

Cash flows from investing activities:
   Purchase of property and equipment                                        (54,789)          (69,135)
   Finance receivables acquired or originated                             (1,638,283)       (1,283,629)
   Finance receivables collected/sold                                      1,513,121         1,183,082
   Other, net                                                                 (7,794)           (7,677)
                                                                          ----------        ----------
Net cash used in investing activities                                       (187,745)         (177,359)


Cash flows from financing activities:
   Net increase in finance debt                                               70,913            35,292
   Dividends paid                                                            (13,382)          (11,668)
   Stock repurchase                                                          (56,458)          (15,174)
   Issuance of stock under employee stock and option plans                    20,307             9,246
                                                                          ----------        ----------
 Net cash provided by financing activities                                    21,380            17,696
                                                                          ----------        ----------

Net increase in cash and cash equivalents                                     44,814             7,013

Cash and cash equivalents:
  At beginning of period                                                     165,170           147,462
                                                                          ----------        ----------
  At end of period                                                        $  209,984        $  154,475
                                                                          ==========        ==========
</TABLE>


                                       5
<PAGE>




                              HARLEY-DAVIDSON, INC.
              Notes to Condensed Consolidated Financial Statements
                                   (Unaudited)

Note 1 - Basis of Presentation and Use of Estimates
The condensed interim  consolidated  financial  statements  included herein have
been prepared by  Harley-Davidson,  Inc. (the "Company") without audit.  Certain
information and footnote  disclosures  normally  included in complete  financial
statements have been condensed or omitted  pursuant to the rules and regulations
of the Securities  and Exchange  Commission  and generally  accepted  accounting
principles for interim financial information.  However, the foregoing statements
contain all adjustments  (consisting only of normal recurring adjustments) which
are,  in the  opinion of Company  management,  necessary  to present  fairly the
consolidated  financial  position as of June 27, 1999 and June 28, 1998, and the
results of operations for the three- and six-month  periods then ended.  Certain
prior-year  balances have been  reclassified in order to conform to current-year
presentation.  For  further  information,  refer to the  consolidated  financial
statements and footnotes thereto included in the Company's annual report on Form
10-K for the year ended December 31, 1998.

The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect the amounts reported in the financial  statements and accompanying notes.
Actual results could differ from those estimates.

Note 2 - Inventories
The Company values its inventories at the lower of cost or market. Substantially
all  inventories  located in the United  States  are valued  using the  last-in,
first-out (LIFO) method. Inventories consist of the following (in thousands):
<TABLE>
<CAPTION>

                                                          Jun. 27,         Dec. 31,          Jun. 28,
                                                            1999             1998              1998
                                                            ----             ----              ---
<S>                                                       <C>              <C>               <C>
Components at the lower of cost, first-in,
  first-out (FIFO), or market:
     Raw material & work-in-process                       $ 59,499         $ 55,336          $ 47,335
     Finished goods                                         20,564           27,295            23,517
     Parts & accessories and general merchandise            90,472           93,710            84,202
                                                          --------         --------          --------
170,535   176,341                                          155,054
Excess of FIFO over LIFO                                    21,475           20,725            23,529
                                                          --------         --------          --------
Inventories as reflected in the accompanying
 condensed consolidated balance sheets                    $149,060         $155,616          $131,525
                                                          ========         ========          ========
</TABLE>


                                       6
<PAGE>




Note 3 - Business Segments
The Company operates in two business segments:  Motorcycles and Related Products
(Motorcycles) and Financial Services which consists of the Company's subsidiary,
Eaglemark  Financial  Services,  Inc.  (Eaglemark).   The  Company's  reportable
segments  are  strategic  business  units  that  offer  different  products  and
services.  They are managed  separately based on the fundamental  differences in
their  operations.   Selected  segment   information  is  set  forth  below  (in
thousands):
<TABLE>
<CAPTION>

                                                           Three months ended               Six months ended
                                                           ------------------               ----------------

                                                        Jun. 27,        Jun. 28,        Jun. 27,       Jun. 28,
                                                          1999            1998           1999            1998
                                                          ----            ----           ----            ----
<S>                                                     <C>             <C>            <C>             <C>
Net sales:
     Motorcycles and Related Products                   $608,716        $517,164       $1,167,283      $983,691
     Financial Services                                   n/a              n/a            n/a             n/a
                                                        $608,716        $517,164       $1,167,283      $983,691
                                                        ========        ========       ==========      ========
Income from operations:
     Motorcycles and Related Products                   $100,140        $ 83,246       $  191,617      $154,297
     Financial Services                                    9,118           6,355           11,760         8,940
     General corporate expenses                           (2,624)         (2,362)          (5,426)       (5,191)
                                                        --------        --------       ----------      --------
                                                        $106,634        $ 87,239       $  197,951      $158,046
                                                        ========        ========       ==========      ========
</TABLE>



Note 4 - Earnings Per Share
The following table sets forth the  computation  for basic and diluted  earnings
per share (in thousands, except per share amounts):
<TABLE>
<CAPTION>

                                                            Three months ended              Six months ended
                                                            ------------------              ----------------

                                                        Jun. 27,        Jun. 28,         Jun. 27,      Jun. 28,
                                                          1999            1998             1999          1998
                                                          ----            ----             ----          ----
<S>                                                     <C>             <C>              <C>           <C>
Numerator
Net income used in computing
 basic and diluted earnings per share                   $ 68,570        $ 55,401         $127,614      $100,099
                                                        ========        ========         ========      ========


Denominator
Denominator for basic earnings per share -
 weighted-average common shares                          153,081         151,930          153,064      151,883
Effect of dilutive securities - employee stock
 options and nonvested stock                               2,525           2,615            2,582         2,502
                                                        --------        --------         --------      --------
Denominator for diluted earnings per share-
 adjusted weighted-average shares                        155,606         154,545          155,646       154,385
                                                        ========        ========         ========      ========

Basic earnings per share                                $    .45        $    .36         $    .83      $    .66
                                                        ========        ========         ========      ========

Diluted earnings per share                              $    .44        $    .36         $    .82      $    .65
                                                        ========        ========         ========      ========
</TABLE>


                                       7
<PAGE>


Note 5 - Comprehensive Income
Total  comprehensive  income,  which was  comprised  of net income  and  foreign
currency  translation  adjustments,  amounted to approximately $64.6 million and
$54.5  million  for the three  months  ended  June 27,  1999 and June 28,  1998,
respectively.  Total comprehensive income for the six months ended June 27, 1999
and June 28, 1998 was $123.3 million and $101.9 million, respectively.

Note 6 -  Contingencies
The  Company is  involved  with  government  agencies  in various  environmental
matters,  including a matter involving soil and groundwater contamination at its
York,  Pennsylvania  facility (the Facility).  The Facility was formerly used by
the U.S.  Navy and AMF (the  predecessor  corporation  of Minstar).  The Company
purchased the Facility from AMF in 1981.  Although the Company is not certain as
to the extent of the environmental  contamination at the Facility, it is working
with the  Pennsylvania  Department of  Environmental  Protection in  undertaking
certain investigation and remediation activities, including a site-wide remedial
investigation/feasibility  study.  In January 1995,  the Company  entered into a
settlement  agreement (the Agreement) with the Navy. The Agreement calls for the
Navy and the Company to  contribute  amounts  into a trust equal to 53% and 47%,
respectively,  of future costs  associated  with  investigation  and remediation
activities  at the Facility  (response  costs).  The trust will  administer  the
payment  of  the  future  response  costs  at the  Facility  as  covered  by the
Agreement.  In  addition,  in March 1991 the Company  entered  into a settlement
agreement with Minstar related to certain indemnification obligations assumed by
Minstar in connection with the Company's  purchase of the Facility.  Pursuant to
this settlement, Minstar was obligated to reimburse the Company for a portion of
its response  costs at the Facility.  In the first quarter of 1999,  the Company
received  final  payment  of  Minstar's  portion  of the  response  costs at the
Facility.  Although  substantial  uncertainty  exists  concerning the nature and
scope of the  environmental  remediation that will ultimately be required at the
Facility,  based on preliminary  information  currently available to the Company
and taking into account the Company's  settlement  agreement  with the Navy, the
Company estimates that it will incur  approximately $6 million of net additional
response costs at the Facility.  The Company has  established  reserves for this
amount. The Company's estimate of additional  response costs is based on reports
of environmental  consultants retained by the Company, the actual costs incurred
to date and the  estimated  costs to complete the  necessary  investigation  and
remediation activities. Response costs are expected to be incurred over a period
of approximately 10 years, ending in 2009.


Note 7 - Capital Stock
During the second quarter of 1999, the Company  repurchased  1,010,000 shares of
its outstanding common stock with $56.5 million of cash on hand. The shares were
repurchased  by the Company  under its  continuing  authorization  to repurchase
shares to offset  dilution  caused by the  exercise  of stock  options.  See the
"Liquidity and Capital  Resources"  section below for additional  information on
the Company's authorization to repurchase common stock.

The Company has  designated .5 million of the 2.0 million  authorized  shares of
preferred  stock as Series A Junior  Participating  preferred  stock  (Preferred
Stock).  The  Preferred  Stock has a par value of $1 per  share.  Each  share of
Preferred  Stock,  none of which is  outstanding,  is  entitled to 800 votes per
share  (subject  to  adjustment)  and other  rights such that the value of a one
one-hundredth  interest in a share of  Preferred  Stock should  approximate  the
value of eight shares of common stock.


                                       8
<PAGE>



Note 7 - Capital Stock (continued)
The Preferred  Stock is reserved for issuance in  connection  with the Company's
outstanding Preferred Stock purchase rights (Rights), the agreement with respect
to which was amended  effective  February 19, 1999.  Each  outstanding  share of
common stock entitles its holder to one-eighth Right. Under certain  conditions,
each Right  entitles  the holder to  purchase  one  one-hundredth  of a share of
Preferred Stock at an exercise price of $800, subject to adjustment.  The Rights
are only  exercisable  if a  person  or group  has  acquired  15% or more of the
outstanding common stock or has announced an intention to acquire 25% or more of
the outstanding  common stock. If there is a 15% acquiring party, each holder of
a Right,  other than the acquiring party,  will be entitled to purchase,  at the
exercise price,  Preferred Stock having a market value of two times the exercise
price.  In addition,  prior to the acquisition of 50% or more of the outstanding
common  stock by an acquiring  party,  the Board of Directors of the Company may
exchange  the Rights  (other  than the rights of an  acquiring  party which have
become  void),  in whole or in part,  at an  exchange  ratio of eight  shares of
common stock or one  one-hundredth  of a share of Preferred Stock (or a share of
the  company's  preferred  stock  having  equivalent  rights,   privileges,  and
preferences), per Right, subject to adjustment.



                                       9

<PAGE>



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations

This section should be read in conjunction with the Management's  Discussion and
Analysis of Financial Condition and Results of Operations  section,  included in
the Company's Annual Report on Form 10-K for the year ended December 31, 1998.

         Results of Operations for the Three Months Ended June 27, 1999
                Compared to the Three Months Ended June 28, 1998

For the quarter  ended June 27,  1999,  consolidated  net sales  totaled  $608.7
million,  a $91.5 million or 17.7%  increase over the same period last year. Net
income and diluted  earnings per share for the second quarter of 1999 were $68.6
million and $.44 on 155.6 million  weighted  average shares  outstanding  versus
$55.4 million and $.36 on 154.5 million weighted  average shares  outstanding in
1998, increases of 23.8% and 22.9%, respectively.
<TABLE>
<CAPTION>

                     Motorcycle Unit Shipments and Net Sales
                        For the Three Month Periods Ended
                         June 27, 1999 and June 28, 1998
============================================= ============ =========== ============ ============
                                                                        Increase
                                                 1999         1998     (Decrease)    %Change
============================================= ============ =========== ============ ============
                                  Motorcycle Unit Shipments
============================================= ============ =========== ============ ============
<S>                                                 <C>         <C>           <C>          <C>
Harley-Davidson(R)motorcycle units                  44,771      37,753        7,018        18.6%
- --------------------------------------------- ------------ ----------- ------------ ------------
Buell(R)motorcycle units                             1,512       1,497           15         1.0
- --------------------------------------------- ------------ ----------- ------------ ------------
============================================= ============ =========== ============ ============
  Total motorcycle units                            46,283      39,250        7,033        17.9%
============================================= ============ =========== ============ ============
                                   Net sales (in millions)
============================================= ============ =========== ============ ============
  Harley-Davidson motorcycles                       $468.6      $400.9        $67.7        16.9%
- --------------------------------------------- ------------ ----------- ------------ ------------
  Buell motorcycles                                   12.5        13.4         (.9)        (6.4)
- --------------------------------------------- ------------ ----------- ------------ ------------
  Total motorcycles                                  481.1       414.3         66.8        16.1
- --------------------------------------------- ------------ ----------- ------------ ------------
  Motorcycle Parts and Accessories                    99.7        79.3         20.4        25.7
- --------------------------------------------- ------------ ----------- ------------ ------------
  General Merchandise                                 27.2        22.5          4.7        21.2
- --------------------------------------------- ------------ ----------- ------------ ------------
  Other                                                 .7         1.1         (.4)       (38.4)
============================================= ============ =========== ============ ============
  Total Motorcycles and Related Products            $608.7      $517.2        $91.5        17.7%
============================================= ============ =========== ============ ============
</TABLE>


The second quarter increase in net sales of $91.5 million,  or 17.7%, was driven
primarily by an 18.6% increase in  Harley-Davidson  motorcycle  unit  shipments.
During the second  quarter of 1999,  the Company  increased its  Harley-Davidson
motorcycle  unit shipments and production to almost 45,000 units,  approximately
7,000  units  higher  than the same  period  last year.  This  increase  in unit
production  is primarily the result of the  Company's  ongoing  success with its
manufacturing strategy. This strategy is designed to increase capacity,  improve
product quality,  reduce costs and increase flexibility to respond to changes in
the marketplace. In addition, 1999 second quarter unit shipments were positively
impacted  by the sale of 725 FXR  models,  which are  limited  edition  big twin
Harley-Davidson  motorcycles.  The  FXR's  are being  produced  at the York,  PA
manufacturing facility on a separate low volume assembly line which was formerly
used for military contract production.


                                       10
<PAGE>



Based on the production  levels achieved in the second quarter,  the Company has
increased its 1999 annual production target to 172,000 Harley-Davidson units and
set a third quarter production target of 42,000 units. (1)

Shipments of Buell  motorcycle units in the second quarter of 1999 totaled 1,512
compared to 1,497 in the second  quarter of 1998.  During the second  quarter of
1999, Buell motorcycle production was interrupted for five weeks until the parts
associated  with its recall  could be supplied to the market.  As a result,  the
Company has reduced the 1999 Buell motorcycle  production target by 300 to 7,700
units. (1)

Parts and  Accessories  (P & A) sales were up $20.4 million or 25.7% compared to
the second quarter of 1998. P&A sales increases were driven by increased  engine
sales  combined  with sales growth in Twin Cam 88  performance  accessories  and
other new  products.  General  Merchandise  sales,  which  include  clothing and
collectibles,  were up $4.7 million, or 21.2%, compared to the second quarter of
1998. Second quarter 1999 General  Merchandise sales were positively impacted by
the timing of  shipments  between  the first and second  quarters  of 1999.  The
Company  anticipates  that long term sales  growth  targets  for P&A and General
Merchandise  will continue to approximate  the  Harley-Davidson  motorcycle unit
growth target. (1)

The Company's ability to reach the 1999 quarterly and annual targeted production
levels and to attain  growth rates in other areas will depend upon,  among other
factors,   the  Company's   ability  to  (i)  continue  to  realize   production
efficiencies  at  its  production   facilities  through  the  implementation  of
innovative manufacturing techniques and other means, (ii) successfully implement
production  capacity increases in its facilities,  (iii) successfully  introduce
new products,  (iv) avoid unexpected  product backorders and (v) sell all of the
motorcycles  it has the  capacity to produce.  In  addition,  the Company  could
experience  delays in making changes to facilities as a result of risks normally
associated with the operation of manufacturing  facilities,  including delays in
the delivery of machinery and equipment or difficulties in making such machinery
and equipment operational, work stoppages,  difficulties with suppliers, natural
causes  or other  factors.  These  risks,  potential  delays  and  uncertainties
regarding  the  costs  could  also  adversely   impact  the  Company's   capital
expenditure estimates (see "Liquidity and Capital Resources" section).

                                  Gross Profit
Gross profit increased $35.5 million,  or 20.0%,  compared to the second quarter
of 1998  primarily due to an increase in overall sales volume.  The gross profit
margin in the second  quarter was 35.0% in 1999  compared to 34.3% in 1998.  The
increase in gross profit  margin was  primarily  due to a greater  percentage of
shipments to domestic customers, partially offset by a weaker product mix. Also,
1998 gross profit margin was negatively  impacted by facilities  start-up costs,
which the Company did not experience in the current year.

During the second quarter of 1999, the Company shipped  approximately 80% of its
Harley-Davidson motorcycle units domestically, compared to 76% during the second
quarter of 1998. The Company's domestic  motorcycle sales are direct to dealers,
while  approximately  one half of its  international  shipments are to wholesale
distributors,  which  carry a lower gross  margin.  Going  forward,  the Company
expects  that  approximately  75% of its  Harley-Davidson  motorcycles  will  be
shipped domestically. (1)

The 1999 second quarter gross profit margin was negatively  impacted by a higher
mix of  Sportster


                                       11
<PAGE>


 shipments,  which have a lower gross  margin than touring and
custom motorcycle models. Sportster motorcycle unit shipments made up 23% of the
total  Harley-Davidson unit shipments in the second quarter of 1999, compared to
20% during the second quarter of 1998. The Company  expects the Sportster mix in
the  third  and  fourth  quarters  of  1999  to be  approximately  24% of  total
Harley-Davidson unit shipments. (1)
<TABLE>
<CAPTION>

                               Operating Expenses
                        For the Three-Month Periods Ended
                         June 27, 1999 and June 28, 1998
                              (Dollars in Millions)
===============================================================================================

                                                  1999        1998      Increase     %Change
- -----------------------------------------------------------------------------------------------
<S>                                              <C>          <C>         <C>          <C>
Motorcycles and Related Products                 $112.9       $94.3       $18.6        19.7%
- -----------------------------------------------------------------------------------------------
Corporate                                           2.6         2.4          .2        11.1
===============================================================================================
Total operating expenses                         $115.5       $96.7       $18.8        19.4%
===============================================================================================
</TABLE>

Total  operating  expenses  increased $18.8 million,  or 19.4%,  compared to the
second  quarter of 1998.  Operating  expenses in the second quarter of 1999 were
higher  than the  same  quarter  a year ago  primarily  in the  areas of  sales,
marketing and engineering. Second quarter 1999 operating expenses also include a
$5.0  million  charge  related  to the  previously  announced  recall  of  Buell
motorcycles.  Comparatively,  the second quarter of 1998 included a $3.7 million
charge for the recall of ignition  switches.  The Company expects to continue to
invest in its future growth in the second half of 1999, with increased  spending
in the areas of  product  development  and  marketing.(1)  The  Company  expects
increased  spending  in the  second  half of 1999  which may result in third and
fourth  quarter  operating  profit  margins  (% of  sales)  comparable  to those
achieved in the second half of 1998. (1)

                    Operating income from financial services
The operating income of Eaglemark Financial Services,  Inc. (Eaglemark) was $9.1
million and $6.4 million for the second quarter of 1999 and 1998,  respectively.
Eaglemark  benefited from the increase in the Company's U.S.  motorcycle  retail
sales as well as increased  market share in retail  installment  lending for the
Company's  motorcycles,  which was 21.9% as of the end of the second  quarter of
1999 compared to 18.7% for the same period a year ago.

                                 Interest income
Interest income was higher than in the prior year primarily due to higher levels
of cash  available  for  short-term  investing  in the  second  quarter  of 1999
compared to 1998.

                            Consolidated income taxes
The  Company's  effective  income tax rate was 36.5% for the second  quarters of
1999 and 1998.



                                       12
<PAGE>



          Results of Operations for the Six Months Ended June 27, 1999
                 Compared to the Six Months Ended June 28, 1998

For the six month period ended June 27, 1999, the Company  recorded net sales of
$1,167.3  million,  a $183.6 million or 18.7% increase over the same period last
year. Net income and diluted  earnings per share were $127.6 million and $.82 on
155.6 million weighted average shares outstanding versus $100.1 million and $.65
on  154.4  million  weighted  average  shares,  increases  of 27.5%  and  26.5%,
respectively.
<TABLE>
<CAPTION>

                     Motorcycle Unit Shipments and Net Sales
                         For the Six-Month Periods Ended
                         June 27, 1999 and June 28, 1998
================================================ =========== ========== ============ ===========

                                                     1999       1998      Increase     %Change
================================================ =========== ========== ============ ===========
                                   Motorcycle Unit Shipments
================================================ =========== ========== ============ ===========
<S>                                                   <C>        <C>          <C>          <C>
Harley-Davidson(R)motorcycle units                    85,952     72,235       13,717       19.0%
- ------------------------------------------------ ----------- ----------- ----------- -----------
Buell(R)motorcycle units                               3,525      2,847          678       23.8
- ------------------------------------------------ ----------- ----------- ----------- -----------
================================================ =========== ========== ============ ===========
  Total motorcycle units                              89,477     75,082       14,395       19.2%
================================================ =========== ========== ============ ===========
                             Net sales (in millions)
================================================ =========== ========== ============ ===========
  Harley-Davidson motorcycles                         $905.1     $762.2       $142.9       18.7%
- ------------------------------------------------ ----------- ---------- ------------ -----------
  Buell motorcycles                                     28.6       25.7          2.9       11.3
- ------------------------------------------------ ----------- ---------- ------------ -----------
  Total motorcycles                                    933.7      787.9        145.8       18.5
- ------------------------------------------------ ----------- ---------- ------------ -----------
  Motorcycle Parts and Accessories                     174.7      142.6         32.1       22.5
- ------------------------------------------------ ----------- ---------- ------------ -----------
  General Merchandise                                   56.7       51.7          5.0        9.7
- ------------------------------------------------ ----------- ---------- ------------ -----------
  Other                                                  2.2        1.5           .7       43.5
================================================ =========== ========== ============ ===========
  Total Motorcycles and Related Products            $1,167.3     $983.7       $183.6       18.7%
================================================ =========== ========== ============ ===========
</TABLE>

The 18.7% increase in revenue was largely attributable to additional  motorcycle
unit  shipments as demand for the Company's  motorcycles  continued to grow. The
most recent  information  available  (through  May)  indicates  a combined  U.S.
heavyweight  (651+cc)  market  share of 46.9%  (for  Harley-Davidson  and Buell)
compared to 44.5% for the same  period in 1998.  This same market has grown at a
28.4%  rate   year-to-date,   while  retail   registrations  for  the  Company's
motorcycles  (Harley-Davidson and Buell motorcycles)  increased 35.2%.  However,
even with the planned  production  increases  the Company  does not expect to be
able to sustain a thirty-plus  percent rate of retail registration growth during
the second half of 1999. (1)

European  data  (through  May)  show  the  Company  with  a  6.0%  share  of the
heavyweight  (651+cc)  market,  up from 5.7% for the same  period  in 1998.  The
European  market  (651+cc) has grown at a 9.1% rate  year-to-date,  while retail
registrations  for  the  Company's   motorcycles   (Harley-Davidson  and  Buell)
increased 14.6% compared to last year. The Company continues to actively work on
improving  its European  distribution  network and  implement  European  focused
marketing programs. The introduction of the Company's new Twin Cam 88 engine has
also been well received by the European market.


                                       13
<PAGE>


Asia/Pacific  (Japan and  Australia)  data (through May) show the Company with a
18.2%  share of the  heavyweight  (651+cc)  market,  up from  14.2% for the same
period in 1998.  Asia/Pacific  market  registrations are 9.2% behind last year's
year-to-date   numbers,   while  registrations  for  the  Company's  motorcycles
(Harley-Davidson and Buell) have increased 16.0% over 1998 year-to-date levels.

Parts and  Accessories  (P & A) sales of $174.7 million were up $32.1 million or
22.5%  compared  to the first half of 1998.  General  Merchandise  sales,  which
include  clothing and  collectibles,  of $56.7 million were up $5.0 million,  or
9.7%,  compared to the first half of 1998.  P&A sales did grow  slightly  faster
than the  long-term  target  during the first half of 1999.  However,  long term
sales  growth  targets  for  P&A  and  General   Merchandise  will  continue  to
approximate the Harley-Davidson motorcycle unit growth target.(1)

                                  Gross Profit
Gross  profit  for the  first six  months of 1999  totaled  $402.1  million,  an
increase  of $74.7  million  or 22.8%  over the same  period in 1998.  The gross
profit  margin was 34.4% in 1999  compared  to 33.3% for the first six months of
1998.  The  increase  in  gross  profit  margin  was  primarily  due to a higher
percentage  of shipments to domestic  customers in the first half of the current
year. In addition,  the half-year comparison of gross margin is also impacted by
higher  costs  incurred  during  the first half of 1998 in  connection  with the
ramp-up of two new production facilities.
<TABLE>
<CAPTION>

                               Operating Expenses
                         For the Six-Month Periods Ended
                         June 27, 1999 and June 28, 1998
                              (Dollars in Millions)
===============================================================================================

                                                 1999        1998      Increase     %Change
- -----------------------------------------------------------------------------------------------
<S>                                             <C>         <C>          <C>           <C>
Motorcycles and Related Products                $210.5      $173.1       $37.4         21.6%
- -----------------------------------------------------------------------------------------------
Corporate                                          5.4         5.2          .2          4.5
===============================================================================================
Total operating expenses                        $215.9      $178.3       $37.6         21.1%
===============================================================================================
</TABLE>


Total  operating  expenses  of $215.9  million  for the first six months of 1999
increased  $37.6  million  or 21.1%  compared  to the first six  months of 1998.
Operating  expenses in the first half of 1999 were higher than the same period a
year ago primarily in the areas of sales, marketing, engineering and information
services.  Operating  expenses  in the first  half of 1999 also  included a $5.0
million charge related to the previously  announced recall of Buell motorcycles.
Comparatively, the second quarter of 1998 includes a $3.7 million charge for the
recall of ignition switches.



                                       14
<PAGE>




                    Operating income from financial services
The  operating  income of Eaglemark  was $11.8  million and $8.9 million for the
first half of 1999 and 1998, respectively. Eaglemark benefited from the increase
in the Company's U.S.  motorcycle retail sales as well as increased market share
in retail installment lending for the Company's motorcycles.  The Company's goal
is to sustain  Eaglemark's  June year to date  operating  income  growth rate of
approximately 30% through the end of 1999.
(1)


                                 Interest income
Interest  income was higher than prior year  primarily  due to higher  levels of
cash  available for  short-term  investing in the first half of 1999 compared to
1998.

                             Other income (expense)
Other  expense in the first half of 1999 was  approximately  $1.3 million  lower
than the first  half of 1998.  The  decrease  in other  expense  over prior year
relates to foreign  exchange  losses recorded in the first half of 1998 that did
not recur in 1999.

                            Consolidated income taxes
The Company's  effective  income tax rate was 36.5% first six months of 1999 and
1998.

                                  Other Matters

                                 Environmental
The Company's  policy is to comply with all  applicable  environmental  laws and
regulations,  and the Company has a compliance program in place to monitor,  and
report on, environmental  issues. The Company has reached settlement  agreements
with its former parent  (Minstar,  successor to AMF  Incorporated)  and the U.S.
Navy regarding soil and groundwater  remediation at the Company's  manufacturing
facility  in York,  Pennsylvania  and  currently  estimates  that it will  incur
approximately  $6 million of net  additional  costs  related to the  remediation
effort. The Company has established  reserves for this amount. See Note 6 of the
notes to condensed consolidated financial statements. Recurring costs associated
with managing hazardous substances and pollution in on-going operations have not
been material.

The Company  regularly  invests in  equipment to support and improve its various
manufacturing  processes.  While the Company considers  environmental matters in
capital expenditure  decisions,  and while some capital expenditures also act to
improve environmental  compliance,  only a small portion of the Company's annual
capital  expenditures  relate to equipment  that has the sole purpose of meeting
environmental  compliance  obligations.  The Company  anticipates  that  capital
expenditures for equipment used to limit hazardous  substances/pollutants during
1999 will  approximate  $.5  million.(1)  The Company does not expect that these
expenditures  related to  environmental  matters will have a material  effect on
future operating results or cash flows.


                                       15
<PAGE>



                               Impact of Year 2000
The Company has implemented a comprehensive Year 2000 initiative to identify and
address  issues  associated  with the Year  2000.  A team of  internal  staff is
managing the  initiative  with the assistance of some outside  consultants.  The
team's  activities  are  designed to ensure  that there are no material  adverse
effects on the Company.

The Company's  assessment of its internal  information services computer systems
indicated  that  many of the  Company's  systems  were  vulnerable  to Year 2000
issues. In response to this assessment,  the Company made plans to remediate the
affected systems by modifying or replacing portions of its software and hardware
so that these computer  systems will function  properly with respect to dates in
the year 2000 and thereafter. To date, the Company has completed the remediation
(including  testing) of all affected  internal  computer  systems related to its
ability to produce and distribute  motorcycles.  In addition,  the Company is in
the process of completing the remaining  remediation  required on other affected
systems  identified  in the  assessment.  The majority of remaining  remediation
efforts are being  accomplished as components of existing projects which include
the  replacement  of current  software and hardware.  The remaining  remediation
including  testing is expected to be complete by the end of the third quarter of
1999. (1)

The Company also has assessed  Year 2000 issues  related to its  non-information
technology systems used in product development, engineering,  manufacturing, and
facilities. The Company has completed these assessments and is currently working
to modify or  replace  any  non-information  technology  systems  so that  these
systems  will  function  properly  with  respect  to dates in the year  2000 and
thereafter.  These  remediation  efforts are also expected to be complete by the
end of the third quarter of 1999. (1)

The  Company  is also  working  with its  significant  suppliers  and  financial
institutions  to ensure that those parties have  appropriate  plans to remediate
Year 2000 issues where their systems  interface  with the  Company's  systems or
otherwise  impact its operations.  The Company has communicated in writing or in
person with all of its principal suppliers to confirm their status in regards to
Year 2000 issues. Currently, the Company has received confirmation from over 95%
of its significant suppliers confirming their systems are currently compliant or
will be compliant by year end,  with respect to the year 2000.  The Company will
continue to assess the extent to which its operations are vulnerable  should any
of its suppliers fail to properly remediate their computer systems.

The Company has also  communicated  with its dealers and distributors  regarding
their potential Year 2000 issues. Based on these communications the Company does
not anticipate  that potential Year 2000 issues at its dealers and  distributors
would have a material  adverse effect on its ability to deliver its products and
services to its dealers and ultimately to its customers.(1)

The Company's Year 2000 initiative, which is substantially complete, is expected
to be complete, including system modifications, replacements and testing, by the
end of the third  quarter of  1999.(1)  However  the  Company  will  continue to
monitor  Year 2000  issues  throughout  the  remainder  of 1999 and into 2000 to
ensure  that any  additional  or  previously  unidentified  issues are  properly
addressed.  While the Company  believes  its  planning  efforts are  adequate to
address its Year 2000  concerns,  there can be no assurance  that the systems of
other  companies  on which the  Company's  systems and  operations  rely will be
converted on a timely basis and will not have a material  adverse  effect on the
Company.  However,  based on the  progress  the Company has made on its internal
initiative and the information available from third parties, the Company has not
identified  a need to develop an  extensive  company-wide  contingency  plan for
non-remediation issues at this time. The need for such a plan is evaluated on an
on-going basis as part of the Company's overall Year 2000 initiative.


                                       16
<PAGE>


Based  on the  Company's  assessments  to  date,  the  costs  of the  Year  2000
initiative  (which are expensed as incurred) are  estimated to be  approximately
$11  million.(1)  Approximately  $ 2.3  million  of Year 2000  expense  has been
incurred in 1999 and $8.8 million in the aggregate since the initiative began in
1997.

The costs of the  project  and the date on which the  Company  believes  it will
complete its Year 2000 initiative are  forward-looking  statements and are based
on management's best estimates,  according to information  available through the
Company's  assessments  to date.  However,  there can be no assurance that these
estimates  will be achieved,  and actual  results could differ  materially  from
those anticipated.  Specific factors that might cause such material  differences
include,  but are not limited to, the availability and cost of personnel trained
in this area,  the retention of these  professionals,  the ability to locate and
correct all relevant computer codes, and similar uncertainties.  At present, the
Company has not experienced any significant problems in these areas.

               Liquidity and Capital Resources as of June 27, 1999

The Company's main source of liquidity is cash from operating  activities  which
consists of net income adjusted for non-cash operating activities and changes in
other current assets and  liabilities  such as accounts  receivable,  inventory,
prepaid expenses and accounts payable.

The Company  generated $211.2 million of cash from operating  activities  during
the first half of 1999 compared to $166.7 million in 1998. The largest component
of cash from operating  activities is net income adjusted for  depreciation  and
provision for credit losses,  which contributed  $190.2 million in 1999 compared
to $145.1 million in 1998.

Changes in other current assets and liabilities  increased  operating cash flows
by  approximately  $24.4 million and $16.9 million in the first half of 1999 and
1998,  respectively.  Changes in working  capital during the first six months of
1999 and 1998 consisted of the following (in millions):

                                                        Six months ended
                                                        ----------------
   Working capital item                               1999           1998
   ------------------------                           ----           ----
   Accounts receivable, net                          $12.6         $ 13.5
   Inventories                                         6.6          (10.2)
   Prepaid expenses                                     .6           (1.5)
   Accounts payable and accrued expenses               4.6           15.1
                                                     -----         ------
   Total                                             $24.4         $ 16.9
                                                     =====         ======


In the first half of 1999 inventories  decreased by approximately  $6.6 million,
primarily due a corresponding decrease in finished units on-hand. Comparatively,
inventory  levels  increased  approximately  $10.2  million in the first half of
1998,  largely due to the ramp up of new  production  facilities.  In  addition,
increases  in accounts  payable  and accrued  expenses in the first half of 1999
were $4.6 million as compared to $15.1 million during the first half of 1998.



                                       17
<PAGE>




Capital  expenditures  amounted to approximately $54.8 million and $69.1 million
during  the first  half of 1999 and  1998,  respectively.  For the past  several
years,  the Company has been  implementing  a  manufacturing  strategy to, among
other things,  increase its motorcycle  production capacity.  Going forward, the
Company's capital  expenditures will continue to focus on capacity  expansion at
its new and  previously  existing  facilities and will also focus on other areas
such as product  development,  systems  development  and continuing  operations.
Although the Company does not know the exact amount of capital  expenditures  it
will incur,  it estimates  the capital  required in 1999 will be in the range of
$150-$170  million.(1) The Company  anticipates it will have the ability to fund
all  capital   expenditures  with  internally  generated  funds  and  short-term
financing.(1)

The Company (excluding Eaglemark) currently has nominal levels of long-term debt
and has lines of credit of approximately  $42.8 million,  of which approximately
$41.9 million remained available at June 27, 1999.

Eaglemark  finances its business through an unsecured  commercial paper program,
revolving  credit   facilities,   senior   subordinated  debt  and  asset-backed
securitizations.  Eaglemark  issues  short-term  commercial  paper with  maximum
issuance  available  of $600  million of which  approximately  $423  million was
outstanding  at June 27, 1999.  Maturities of commercial  paper issued can range
from 1 to 270 days.  Eaglemark  has in place a $350  million  364-day  revolving
credit facility and a $250 million five-year  revolving credit facility of which
approximately  $45 million was outstanding at June 27, 1999. The primary uses of
the credit facilities are to provide liquidity to the unsecured commercial paper
program and to fund normal  business  operations.  Eaglemark has also issued $30
million of senior  subordinated  notes which  expire in 2007.  During the second
quarter, Eaglemark securitized and sold approximately $195 million of its retail
installment  loans to investors with limited  recourse,  with  servicing  rights
being  retained by  Eaglemark.  The Company  expects  that the future  growth of
Eaglemark will be financed from internally  generated funds,  additional capital
contributions  from the Company,  bank lines of credit,  and continuation of its
subordinated  debt,  commercial  paper and  securitization  programs.  Eaglemark
anticipates that further  securitization  transactions  will be completed during
the  remainder of 1999,  depending on market  conditions.  (1) The Company has a
support  agreement  with  Eaglemark,  whereby  the  Company  agrees  to  provide
Eaglemark with certain financial support payments if required.  The payments may
be provided at the  Company's  option either as a capital  contribution  or as a
loan.

The Company has  authorization  from its Board of Directors to  repurchase up to
4,700,000  shares of the Company's  outstanding  common stock. In addition,  the
Company has continuing  authorization  from its Board of Directors to repurchase
shares of the  Company's  outstanding  common  stock under which the  cumulative
number of shares  repurchased,  at the time of any repurchase,  shall not exceed
the sum of (i) the number of shares  issued in  connection  with the exercise of
stock options occurring on or after January 1, 1998 plus (ii) one percent of the
issued and  outstanding  common stock of the Company on January 1 of the current
year,  adjusted  for any stock  split.  During  the  second  quarter of 1999 the
Company  repurchased  1,010,000  shares of its  common  stock  under the  latter
authorization.

The Company's  Board of Directors  declared two cash dividends  during the first
six months of 1999  including,  most  recently,  a $.045 per share cash dividend
declared on May 10, 1999,  payable June 25, 1999 to  shareholders of record June
15, 1999.


                                       18
<PAGE>




Item 3. Quantitative and Qualitative Disclosures about Market Risk

Refer to the Company's  Annual  Report on Form 10-K for the year ended  December
31, 1998 for a complete discussion of the Company's market risk. There have been
no material  changes to the market risk  information  included in the  Company's
1998 annual report on Form 10-K.


(1) Note regarding forward-looking statements

Certain   matters   discussed  in  this  Quarterly   Report  on  Form  10-Q  are
"forward-looking  statements"  intended  to qualify  for the safe  harbors  from
liability  established by the Private Securities  Litigation Reform Act of 1995.
These  forward-looking  statements  can  generally  be  identified  as  such  by
reference to this footnote or because the context of the statement  will include
words such as the Company "believes," "anticipates," "expects" or "estimates" or
words of similar  meaning.  Similarly,  statements  that  describe the Company's
future plans, objectives,  targets or goals are also forward-looking statements.
Such  forward-looking  statements are subject to certain risks and uncertainties
which are described in close  proximity to such  statements or elsewhere in this
report  and  could  cause  actual  results  to  differ   materially  from  those
anticipated as of the date of this report. Shareholders, potential investors and
other  readers  are  urged  to  consider   these   factors  in  evaluating   the
forward-looking statements and are cautioned not to place undue reliance on such
forward-looking  statements.  The forward-looking statements included herein are
only  made  as of the  date of  this  report,  and  the  Company  undertakes  no
obligation  to  publicly  update  such  forward-looking  statements  to  reflect
subsequent events or circumstances.


                                       19
<PAGE>



                           Part II - OTHER INFORMATION

                              HARLEY-DAVIDSON, INC.
                                    FORM 10-Q
                                  June 27, 1999

Item 1.  Legal Proceedings
The  Company is  involved  with  government  agencies  in various  environmental
matters,  including a matter involving soil and groundwater contamination at its
York,  Pennsylvania  facility.  See  footnote  6 to the  accompanying  condensed
consolidated financial statements.

Item 4.  Submission of Items to a Vote of Security Holders

       (a)    The Company's  Annual Meeting of  Shareholders  was held on May 8,
              1999.

       (b)    At the Company's  Annual  Meeting of  Shareholders,  the following
              directors  were  elected  for terms  expiring  in 2002 by the vote
              indicated:
                                                Shares             Shares
                                               Voted in            Withholding
                                               Favor of            Authority
                                               -------             ---------

               Richard J. Herman-Taylor        124,255,824          2,807,421
               Sara L. Levinson                124,253,999          2,809,246
               Richard F. Teerlink             124,281,075          2,782,170


       (c)    Matters other than election of directors,  brought for vote at the
              Company's  Annual  Meeting  of  Shareholders,  passed  by the vote
              indicated.
<TABLE>
<CAPTION>

                                                                              Shares Voted
                                                                              ------------

                                                                  For             Against             Abstained
                                                                  ---             ------              ---------
<S>                                                            <C>                <C>                   <C>
              Approval of  the Company's amended
                 Corporate Short Term Incentive Plan           122,812,732        3,753,992             496,521

              Ratification of Ernst & Young LLP as the
                 Company's independent auditors                126,674,097          123,683             265,465
</TABLE>


              There  were no broker  non-votes  with  respect  to the  foregoing
              matters.



                                       20
<PAGE>




Item 6.  Exhibits and Reports on Form 8-K

         (a)  Exhibits
         -------------
         27 Financial Data Schedule for June 27, 1999

         (b)  Reports on Form 8-K
         ------------------------
         None














                                       21
<PAGE>



                           Part II - Other Information

                              HARLEY-DAVIDSON, INC.
                                    Form 10-Q

                                  June 27, 1999




                                   Signatures

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                     HARLEY-DAVIDSON, INC.





        Date:     8/11/99            by: /s/  James L. Ziemer

                                           James L.  Ziemer
                                           Vice President and Chief Financial
                                           Officer (Principal Financial Officer)


                  8/11/99            by: /s/  James M. Brostowitz

                                           James M. Brostowitz
                                           Vice President, Controller (Principal
                                           Accounting Officer) and Treasurer





                                       22
<PAGE>



                                  Exhibit Index



Exhibit No.   Description
- -----------   -----------


    27        Financial Data Schedule for June 27, 1999













<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF AND FOR THE SIX
MONTHS ENDED JUNE 27, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1,000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              DEC-31-1999
<PERIOD-START>                                 JAN-01-1999
<PERIOD-END>                                   JUN-27-1999
<CASH>                                         209,984
<SECURITIES>                                   0
<RECEIVABLES>                                  99,968
<ALLOWANCES>                                   1,845
<INVENTORY>                                    149,060
<CURRENT-ASSETS>                               878,820
<PP&E>                                         1,130,476
<DEPRECIATION>                                 500,535
<TOTAL-ASSETS>                                 2,062,190
<CURRENT-LIABILITIES>                          541,928
<BONDS>                                        0
                          1,591
                                    0
<COMMON>                                       0
<OTHER-SE>                                     1,101,842
<TOTAL-LIABILITY-AND-EQUITY>                   2,062,190
<SALES>                                        1,167,283
<TOTAL-REVENUES>                               1,167,283
<CGS>                                          765,155
<TOTAL-COSTS>                                  765,155
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