HARLEY DAVIDSON INC
10-Q, 2000-05-10
MOTORCYCLES, BICYCLES & PARTS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                ------------------------------------------------
                             Washington, D.C. 20549


                                    Form 10-Q


(X)  Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934 For the quarterly period ended March 26, 2000

     or

( )  Transition  Report  Pursuant  to  Section  13 or  15(d)  of the  Securities
     Exchange Act of 1934 For the transition period from ___________________ to
     ____________________


                         Commission File Number 1-9183


                             Harley-Davidson, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its Charter)

          Wisconsin                                        39-1382325
- -------------------------------                         -------------------
(State or other jurisdiction of                          (I.R.S. Employer
incorporation or organization)                          Identification No.)


3700 West Juneau Avenue, Milwaukee, Wisconsin                 53208
- ---------------------------------------------               ----------
(Address of principal executive offices)                    (Zip Code)

                                 (414) 342-4680
                   -------------------------------------------
              (Registrant's telephone number, including area code)


                                      None
                          -----------------------------
                     (Former name, former address and former
                    fiscal year, if changed since last report)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.  Yes __X__   No ___

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

Common Stock Outstanding as of May 5, 2000: 303,594,931 shares


                                       1
<PAGE>

                              HARLEY-DAVIDSON, INC.

                                 Form 10-Q Index
                      For the Quarter Ended March 26, 2000


                                                                           Page
                                                                           ----
Part I.  Financial Information

     Item 1. Financial Statements

               Condensed Consolidated Statements of Income                   3

               Condensed Consolidated Balance Sheets                         4

               Condensed Consolidated Statements of Cash Flows               5

               Notes to Condensed Consolidated Financial Statements       6-10


     Item 2. Management's Discussion and Analysis of Financial
               Condition and Results of Operations                       11-16


     Item 3. Quantitative and Qualitative Disclosures about Market Risk     17


Note regarding forward looking statements                                   17


Part II. Other Information


     Item 1. Legal Proceedings                                              18

     Item 6. Exhibits and Reports on Form 8-K                               18

     Signatures                                                             19

     Exhibit Index                                                          20


                                       2
<PAGE>

                         PART I - FINANCIAL INFORMATION

Item 1. Consolidated Financial Statements
- -----------------------------------------

                              Harley-Davidson, Inc.
                   Condensed Consolidated Statements of Income
                                   (Unaudited)
                    (In thousands, except per share amounts)


                                                          Three months ended
                                                          ------------------

                                                        Mar. 26,      Mar. 28,
                                                          2000          1999
                                                          ----          ----

Net sales                                               $681,113      $558,567

Cost of goods sold                                       449,808       369,433
                                                        --------      --------
Gross profit                                             231,305       189,134

Operating income from financial services                   3,332         2,642
Operating expenses                                      (121,670)     (100,459)
                                                        --------      --------
Income from operations                                   112,967        91,317
Interest income, net                                       2,872         1,489
Gain on sale of credit card business                      18,915             -
Other income (expense), net                                 (325)          178
                                                        --------      --------
Income before provision for income taxes                 134,429        92,984

Provision for income taxes                                54,202        33,940
                                                        --------      --------
Net income                                              $ 80,227      $ 59,044
                                                        ========      ========

Earnings per common shares:
  Basic                                                     $.26          $.19
                                                            ====          ====

  Diluted                                                   $.26          $.19
                                                            ====          ====

Weighted-average common shares outstanding:
  Basic                                                  302,898       306,092
                                                         =======       =======

  Diluted                                                307,712       311,372
                                                         =======       =======


Cash dividends per share                                   $.023         $.020
                                                           =====         =====


                             See accompanying notes.

                                       3
<PAGE>
<TABLE>
                                             Harley-Davidson, Inc.
                                     Condensed Consolidated Balance Sheets
                                                (In thousands)
<CAPTION>

                                                            (Unaudited)                            (Unaudited)
                                                              Mar. 26,           Dec. 31,           Mar. 28,
                                                               2000               1999               1999
                                                               ----               ----               ----
ASSETS
Current assets:
<S>                                                         <C>                 <C>                <C>
  Cash and cash equivalents                                 $  208,996          $  183,415         $  145,238
  Accounts receivable, net                                     151,544             101,708            139,633
  Finance receivables, net (Note 8)                            471,780             440,951            401,746
  Inventories (Note 2)                                         168,560             168,616            154,127
  Other current assets                                          49,703              54,304             46,909
                                                            ----------          ----------         ----------
Total current assets                                         1,050,583             948,994            887,653

Finance receivables, net                                       371,386             354,888            427,076
Property, plant and equipment, net                             672,980             681,741            627,499
Goodwill (Note 8)                                               39,501              55,408             50,406
Other assets                                                    67,867              71,046             75,486
                                                            ----------          ----------         ----------
                                                            $2,202,317          $2,112,077         $2,068,120
                                                            ==========          ==========         ==========

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable                                          $  171,702          $  137,660         $  130,759
  Accrued expenses and other                                   226,774             199,331            193,792
  Current portion of finance debt                              123,815             181,163            238,288
                                                            ----------          ----------         ----------
Total current liabilities                                      522,291             518,154            562,839

Finance debt                                                   280,000             280,000            280,000
Other long-term liabilities                                     80,740              77,124             59,351
Postretirement health care benefits                             76,900              75,719             73,152

Contingencies (Note 6)

Total shareholders' equity                                   1,242,386           1,161,080          1,092,778
                                                            ----------          ----------         ----------
                                                            $2,202,317          $2,112,077         $2,068,120
                                                            ==========          ==========         ==========
</TABLE>

                             See accompanying notes.

                                       4
<PAGE>

                              Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Cash Flows
                                   (Unaudited)
                                 (In thousands)

                                                          Three months ended
                                                          ------------------

                                                        Mar. 26,      Mar. 28,
                                                          2000          1999
                                                          ----          ----

Cash flows from operating activities:
  Net income                                            $ 80,227      $ 59,044
  Adjustments to reconcile net income to net cash
   provided by operating activities
     Gain on sale of credit card business                (18,915)            -
     Depreciation and amortization                        32,345        26,335
     Provision for credit losses                            (358)        4,269
     Long-term employee benefits                           4,662        (6,207)
     Other, net                                            2,071           602
     Net change in other current assets and
      current liabilities                                 16,306       (17,012)
                                                        --------      --------
Net cash provided by operating activities                116,338        67,031

Cash flows from investing activities:
  Purchase of property and equipment                     (22,590)      (25,794)
  Finance receivables acquired or originated            (881,337)     (737,744)
  Finance receivables collected/sold                     693,854       584,421
  Proceeds from sale of credit card business             176,391             -
  Other, net                                              (1,422)       (3,896)
                                                        --------      --------
Net cash used in investing activities                    (35,104)     (183,013)

Cash flows from financing activities:
  Net (decrease) increase in finance debt                (57,348)       91,546
  Dividends                                               (6,959)       (6,264)
  Purchase of common stock for treasury                   (8,870)            -
  Issuance of stock under employee stock
   and option plans                                       17,524        10,768
                                                        --------      --------
Net cash (used in) provided by financing activities      (55,653)       96,050
                                                        --------      --------

Net increase (decrease) in cash and cash equivalents      25,581       (19,932)

Cash and cash equivalents:
  At beginning of period                                 183,415       165,170
                                                        --------      --------
  At end of period                                      $208,996      $145,238
                                                        ========      ========


                             See accompanying notes.

                                       5
<PAGE>

                              HARLEY-DAVIDSON, INC.
              Notes to Condensed Consolidated Financial Statements
                                   (Unaudited)

Note 1 - Basis of Presentation and Use of Estimates
- ---------------------------------------------------
The condensed interim  consolidated  financial  statements  included herein have
been prepared by  Harley-Davidson,  Inc. (the "Company") without audit.  Certain
information and footnote  disclosures  normally  included in complete  financial
statements have been condensed or omitted  pursuant to the rules and regulations
of the Securities  and Exchange  Commission  and generally  accepted  accounting
principles for interim financial information.  However, the foregoing statements
contain all adjustments  (consisting only of normal recurring adjustments) which
are,  in the  opinion of Company  management,  necessary  to present  fairly the
consolidated financial position as of March 26, 2000 and March 28, 1999, and the
results of  operations  for the  three-month  periods  then  ended.  For further
information,  refer  to the  consolidated  financial  statements  and  footnotes
thereto  included in the Company's annual report on Form 10-K for the year ended
December 31, 1999.

The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect the amounts reported in the financial  statements and accompanying notes.
Actual results could differ from those estimates.

Note 2 - Inventories
- --------------------
The Company values its inventories at the lower of cost,  principally  using the
last-in,  first-out  (LIFO)  method,  or  market.  Inventories  consist  of  the
following (in thousands):

                                                  Mar. 26,   Dec. 31,   Mar. 28,
                                                    2000       1999       1999
                                                    ----       ----       ----
Components at the lower of cost,
 first-in, first-out (FIFO), or market:
   Raw material & work-in-process                 $ 64,818   $ 61,893   $ 55,596
   Finished goods                                   32,752     29,977     26,880
   Parts and accessories and general merchandise    91,916     97,422     93,126
                                                  --------    -------   --------
                                                   189,486    189,292    175,602
Excess of FIFO over LIFO                            20,926     20,676     21,475
                                                  --------   --------   --------

Inventories                                       $168,560   $168,616   $154,127
                                                  ========   ========   ========


                                       6
<PAGE>

Note 3 - Business Segments
- --------------------------
The Company operates in two business segments:  Motorcycles and Related Products
(Motorcycles) and Financial Services which consists of the Company's subsidiary,
Harley-Davidson   Financial  Services,  Inc  (HDFS).  The  Company's  reportable
segments  are  strategic  business  units  that  offer  different  products  and
services.  They are managed  separately based on the fundamental  differences in
their  operations.   Selected  segment   information  is  set  forth  below  (in
thousands):

                                                      Three months ended
                                                      ------------------
                                                     Mar. 26     Mar. 28
                                                      2000        1999
                                                      ----        ----
Net sales:
    Motorcycles and Related Products                 $681,113    $558,567
    Financial Services                                    n/a         n/a
                                                     --------    --------
                                                     $681,113    $558,567
                                                     ========    ========
Income from operations:
    Motorcycles and Related Products                 $112,640    $ 91,477
    Financial Services                                  3,332       2,642
    General corporate expenses                         (3,005)     (2,802)
                                                     --------    --------
                                                     $112,967    $ 91,317
                                                     ========    ========

Note 4 - Earnings Per Share
- ---------------------------
The following table sets forth the  computation  for basic and diluted  earnings
per share (in  thousands,  except per share  amounts).  Share and per share data
have been adjusted for the two-for-one common stock split discussed in Note 7:

                                                      Three months ended
                                                      ------------------
                                                     Mar. 26     Mar. 28,
                                                      2000        1999
Numerator
- ---------
Net income used in computing
 basic and diluted earnings per share                 $80,227     $59,044
                                                      =======     =======
Denominator
- -----------
Denominator for basic earnings per share -
 weighted-average common shares                       302,898     306,092
Effect of dilutive securities - employee stock
 options and nonvested stock                            4,814       5,280
                                                      -------     -------
Denominator for diluted earnings per share-
 adjusted weighted-average shares                     307,712     311,372
                                                      =======     =======

Basic earnings per share                                 $.26        $.19
                                                         ====        ====

Diluted earnings per share                               $.26        $.19
                                                         ====        ====


                                       7
<PAGE>

Note 5 - Comprehensive Income
- -----------------------------
Total comprehensive income, which was comprised of net income,  foreign currency
translation  adjustments and the change in net unrealized gains on investment in
retained securitization  interests,  amounted to approximately $79.6 million and
$58.7  million for the three  months  ended  March 26, 2000 and March 28,  1999,
respectively.

Note 6 - Contingencies
- ----------------------
The  Company is  involved  with  government  agencies  in various  environmental
matters,  including a matter involving soil and groundwater contamination at its
York,  Pennsylvania  facility (the Facility).  The Facility was formerly used by
the U.S.  Navy and AMF (the  predecessor  corporation  of Minstar).  The Company
purchased the Facility from AMF in 1981.  Although the Company is not certain as
to the extent of the environmental  contamination at the Facility, it is working
with the  Pennsylvania  Department  of  Environmental  Resources in  undertaking
certain  investigation  and remediation  activities.  In March 1995, the Company
entered into a settlement agreement (the Agreement) with the Navy. The Agreement
calls for the Navy and the Company to  contribute  amounts into a trust equal to
53% and 47%,  respectively,  of future costs associated with  investigation  and
remediation  activities  at  the  Facility  (response  costs).  The  trust  will
administer  the payment of the future  response costs at the Facility as covered
by the Agreement.  Although substantial uncertainty exists concerning the nature
and scope of the  environmental  remediation that will ultimately be required at
the  Facility,  based on  preliminary  information  currently  available  to the
Company and taking into  account the  Company's  settlement  agreement  with the
Navy, the Company  estimates that it will incur  approximately $6 million of net
additional response costs at the Facility.  The Company has established reserves
for this amount. The Company's estimate of additional response costs is based on
reports of environmental  consultants  retained by the Company, the actual costs
incurred to date and the estimated costs to complete the necessary investigation
and  remediation  activities.  Response costs are expected to be incurred over a
period of approximately 10 years, ending in 2009.


                                       8
<PAGE>
Note 7 - Capital Stock
- ----------------------

On February 17, 2000,  the Company's  Board of Directors  approved a two-for-one
split of the  Company's  common stock  effective for  shareholders  of record on
March  22,  2000 and  payable  on April 7,  2000  (Stock  Split).  The  Board of
Directors  also approved a quarterly  cash dividend of 4.5 cents per share (2.25
cents per share  adjusted  for the Stock  Split) for  shareholders  of record on
March 15, 2000 and payable on March 27, 2000.

During the first  quarter of 2000,  the  Company  repurchased  130,600  (261,200
adjusted for the Stock Split) shares of its  outstanding  common stock with $8.9
million of cash on hand.

The Company has  designated .5 million of the 2.0 million  authorized  shares of
preferred  stock as Series A Junior  Participating  preferred  stock  (Preferred
Stock).  The  Preferred  Stock  has a par  value  of $1  per  share.  As of  the
effectiveness of the Stock Split,  each share of Preferred Stock,  none of which
is outstanding, is entitled to 1,600 votes per share (subject to adjustment) and
other rights such that the value of a one  one-hundredth  interest in a share of
Preferred Stock should approximate the value of sixteen shares of common stock.

The Preferred  Stock is reserved for issuance in  connection  with the Company's
outstanding Preferred Stock purchase rights (Rights), the agreement with respect
to which was amended effective February 19, 1999. As of the effectiveness of the
Stock Split,  each,  outstanding  share of common  stock  entitles its holder to
one-sixteenth Right. Under certain conditions, each Right entitles the holder to
purchase one one-hundredth of a share of Preferred Stock at an exercise price of
$800,  subject to  adjustment.  The Rights are only  exercisable  if a person or
group has (i) acquired 15% or more of the  outstanding  common stock or (ii) has
announced an intention  to acquire 25% or more of the  outstanding  common stock
(either (i) or (ii), a "Triggering  Event").  If there is a 15% acquiring party,
each  holder of a Right,  other than the  acquiring  party,  will be entitled to
purchase,  at the exercise  price,  Preferred Stock having a market value of two
times the exercise price.  In addition,  prior to the acquisition of 50% or more
of the outstanding common stock by an acquiring party, the Board of Directors of
the Company may exchange the Rights (other than the Rights of an acquiring party
which have become void),  in whole or in part,  at an exchange  ratio of sixteen
shares of common stock or one  one-hundredth of a share of Preferred Stock (or a
share of the Company's preferred stock having equivalent rights, privileges, and
preferences) per Right, subject to adjustment.  The Rights expire upon the close
of business on August 20, 2000.

On February 17, 2000, the Board of Directors of the Company  declared a dividend
of one preferred  share  purchase  right (a "2000  Right") for each  outstanding
share of Common  Stock  payable upon the close of business on August 20, 2000 to
the shareholders of record on that date. The Common Shares outstanding on August
20, 2000 will include the Common Shares the Company  issued in  connection  with
the Stock Split.  Each 2000 Right will entitle the registered holder to purchase
from the Company on  ten-thousandth  of a share of Preferred Stock at a price of
$175  per  one  ten-thousandth  of  a  share  of  Preferred  Stock,  subject  to
adjustment.  At that time,  the terms of the Preferred  Stock will be amended so
that  the  Preferred  Stock  will  have  rights  such  that  the  value of a one
ten-thousandth of a share of Preferred Stock should approximate the value of one
share of Common Stock.


                                       9

<PAGE>

As with the Rights,  the 2000 Rights only become exercisable upon the occurrence
of a Triggering Event and, if there is a 15% acquiring  party,  each holder of a
2000 Right, other than the acquiring party, will be entitled to purchase, at the
exercise price,  Preferred Stock having a market value of two times the exercise
price.

Note 8 - Sale of Credit Card Business
- -------------------------------------

In March 2000,  the Company  sold its  Harley-Davidson(R)  Chrome  Visa(R)  Card
business,   which  included  approximately  $142  million  of  revolving  charge
receivables.  The sale resulted in a pre-tax gain of approximately $18.9 million
after a $15 million  write-off of goodwill,  which related to the business sold.
Net of taxes,  the  transaction  resulted  in a net gain of  approximately  $6.9
million. Proceeds from the sale will be used to reduce finance debt.




                                       10
<PAGE>

Item 2. Management's  Discussion and Analysis of Financial Condition and Results
- --------------------------------------------------------------------------------
of Operations
- -------------

         Results of Operations for the Three Months Ended March 26, 2000
         ---------------------------------------------------------------
                Compared to the Three Months Ended March 28, 1999
                -------------------------------------------------

For the quarter  ended March 26, 2000,  consolidated  net sales  totaled  $681.1
million,  a $122.5 million or 21.9% increase over the same period last year. Net
income and diluted  earnings  per share for 2000 were $80.2  million and $.26 on
307.7 million  weighted-average shares outstanding versus $59.0 million and $.19
on 311.3 million weighted-average shares outstanding in 1999, increases of 35.9%
and 37.5%, respectively. First quarter 2000 net income includes a one-time after
tax gain of $6.9 million  which  resulted  from the sale of the  Harley-Davidson
Chrome Visa Card  business.  Excluding the one-time gain, net income and diluted
earnings  per share  increased  24.2%  and  25.7%,  respectively,  over the same
quarter last year.

                     Motorcycle Unit Shipments and Net Sales
                        For the Three Month Periods Ended
                        March 26, 2000 and March 28, 1999
================================================================================
                                             2000      1999   Increase   %Change
================================================================================
                           Motorcycle Unit Shipments
================================================================================
Harley-Davidson(R)motorcycle units         49,057    41,181     7,876      19.1%
- --------------------------------------------------------------------------------
Buell(R)motorcycle units                    2,338     2,013       325      16.1
- --------------------------------------------------------------------------------
  Total motorcycle units                   51,395    43,194     8,201      19.0%
================================================================================
                            Net sales (in millions)
================================================================================
  Harley-Davidson motorcycles              $535.3    $436.5     $98.8      22.6%
- --------------------------------------------------------------------------------
  Buell motorcycles                          16.8      16.1        .7       4.5
- --------------------------------------------------------------------------------
  Total motorcycles                         552.1     452.6      99.5      22.0%
- --------------------------------------------------------------------------------
  Motorcycle Parts and Accessories           94.9      75.0      19.9      26.4
- --------------------------------------------------------------------------------
  General Merchandise                        33.5      29.5       4.0      13.7
- --------------------------------------------------------------------------------
  Other                                        .6       1.5       (.9)    (60.0)
- --------------------------------------------------------------------------------
  Total Motorcycles and Related Products   $681.1    $558.6    $122.5      21.9%
================================================================================

The 2000 first quarter  increase in net sales of $122.5 million,  or 21.9%,  was
driven  primarily  by the 19.1%  increase  in  Harley-Davidson  motorcycle  unit
shipments.  During  the  first  quarter  of  2000,  the  Company  increased  its
Harley-Davidson motorcycle unit shipments and production to approximately 49,000
units,  almost 8,000 units  higher than the same period last year.  Based on the
production and shipment  levels  achieved in the first quarter,  the Company has
increased its 2000 annual production target to 198,500 Harley-Davidson units.(1)

First quarter Buell  motorcycle  revenue was up $.7 million over the same period
last year on 325 additional unit shipments. Buell shipments in the first quarter
included  initial  shipments of


                                       11
<PAGE>

the Blast(R) (491 units),  which retails for $4,395,  or about half the price of
the next lowest priced Buell. The Blast is a single cylinder,  492 cc motorcycle
that is targeted towards new riders. Buell's annual motorcycle production target
for 2000, including the Blast, has been increased to 10,000 units.(1)

Parts and  Accessories  (P&A) sales of $94.9  million  were up $19.9  million or
26.4%  compared  to the first  quarter of 1999.  P&A sales were driven by strong
motorcycle  shipments  and stocking  orders in  anticipation  of a strong riding
season. The Company expects that long-term growth rates for P&A will be slightly
higher than the growth rate for Harley-Davidson motorcycle units.(1)

General  Merchandise  sales,  which include clothing and collectibles,  of $33.5
million were up $4.0 million,  or 13.7%,  compared to the first quarter of 1999.
The Company expects that long-term growth rates for General  Merchandise will be
slightly lower than the growth rate for Harley-Davidson motorcycle units.(1)

The Company's ability to reach the 2000 annual targeted production levels and to
attain growth rates in other areas will depend upon,  among other  factors,  the
Company's  ability to (i)  continue to realize  production  efficiencies  at its
production  facilities  through the  implementation of innovative  manufacturing
techniques and other means,  (ii)  successfully  implement  production  capacity
increases in its facilities,  (iii)  successfully  introduce new products,  (iv)
avoid unexpected  supplier delays and (v) sell all of the motorcycles it has the
capacity to produce. In addition,  the Company could experience delays in making
changes  to  facilities  as a  result  of  risks  normally  associated  with the
operation  of  manufacturing  facilities,  including  delays in the  delivery of
machinery and equipment or  difficulties  in making such machinery and equipment
operational,  work stoppages,  difficulties  with  suppliers,  natural causes or
other  factors.  These  risks,  potential  delays and  uncertainties  could also
adversely impact the Company's capital expenditure estimates (see "Liquidity and
Capital Resources" section).

                                  Gross Profit
Gross profit increased $42.2 million, or 22.3%, compared to the first quarter of
1999 and was driven primarily by the increase in net sales. The gross margin was
34.0% in 2000  compared to 33.9% in the first  quarter of 1999.  Gross margin in
the first quarter of 2000 was positively  impacted by favorable  product mix and
lower average unit costs achieved  through  higher than planned unit  production
volumes. Favorable product mix was driven by a one percent shift away from lower
priced  Sportster(R)  motorcycle  models into higher  margin  touring and custom
models.

The positive  impact  resulting from  favorable  product mix and lower costs was
partially   offset  by  unfavorable   foreign   currency   exchange  rates.  The
unfavorability relates primarily to the strengthening of the U.S. dollar against
the Euro, and reduced gross margins by approximately  $2.0 million when compared
with the same quarter last year.  Provided the U.S.  dollar/Euro  exchange rates
remain at levels consistent with those experienced in the first quarter of 2000,
the Company  expects similar  unfavorability  in the second quarter of 2000. The
Company  will  continue  to  assess  opportunities  to  mitigate  exchange  rate
fluctuations through pricing actions and hedging strategies.


                                       12
<PAGE>

                               Operating Expenses
                        For the Three Month Periods Ended
                        March 26, 2000 and March 28, 1999
                              (Dollars in Millions)
================================================================================
                                             2000      1999  Increase    %Change
- --------------------------------------------------------------------------------
Motorcycles and Related Products           $118.7     $97.7     $21.0      21.5%
- --------------------------------------------------------------------------------
Corporate                                     3.0       2.8        .2       7.2
================================================================================
Total operating expenses                   $121.7    $100.5     $21.2      21.1%
================================================================================

Total  operating  expenses  increased $21.2 million,  or 21.1%,  compared to the
first  quarter of 1999 and were  17.9% and 18.0% of net sales in the  respective
first quarters of 2000 and 1999.  Operating expense increases were driven by the
corresponding  increase in net sales as well as specific  marketing  and product
development programs, such as E-Commerce and the Buell(R) Blast(R).

                    Operating income from financial services
For the three months ended March 26, 2000 HDFS reported operating income of $3.3
million,  an increase of $0.7 million,  or 26.1%,  over the same period in 1999.
The  favorability  is  attributable  to an increase in loan volume at  generally
higher rates of interest  partially  offset by an increase in interest  expense,
credit losses, and operating  expenses.  HDFS loan volume benefited in the first
quarter of 2000 from the increase in the Company's motorcycle sales activity.

                      Gain on sale of credit card business
In the first  quarter of 2000,  the Company sold its  Harley-Davidson(R)  Chrome
Visa(R)  Card  business,  which  consisted  of  approximately  $142  million  of
revolving  charge   receivables.   The  sale  resulted  in  a  pre-tax  gain  of
approximately  $18.9 million after a $15 million  write-down of goodwill,  which
related to the business sold. Net of taxes,  the  transaction  resulted in a net
gain of  approximately  $6.9  million.  Proceeds  from the sale  will be used to
reduce finance debt.

                                 Interest income
Interest income was higher than the prior year primarily due to higher levels of
cash available for short-term investing in the first quarter of 2000 compared to
1999.

                            Consolidated income taxes
The  Company's  effective  income  tax rate was  40.3%  and  36.5% for the first
quarters  of 2000 and 1999,  respectively.  The  increase in the tax rate in the
first  quarter of 2000 was due to the $15 million  non-deductible  write-off  of
goodwill,  recorded in connection with the sale of the Harley-Davidson(R) Chrome
Visa(R) Card business.



                                       13
<PAGE>

                                  Other Matters
                                  -------------

                                  Environmental]
The Company's  policy is to comply with all  applicable  environmental  laws and
regulations,  and the Company has a compliance program in place to monitor,  and
report on, environmental  issues. The Company has reached a settlement agreement
with  the  U.S.  Navy  regarding   groundwater   remediation  at  the  Company's
manufacturing  facility in York,  Pennsylvania  and currently  estimates that it
will  incur  approximately  $6 million of net  additional  costs  related to the
remediation effort.(1) The Company has established reserves for this amount. The
Company's  estimate  of  additional  response  costs  is  based  on  reports  of
environmental  consultants retained by the Company, the actual costs incurred to
date and the  estimated  costs  to  complete  the  necessary  investigation  and
remediation activities. Response costs are expected to be incurred over a period
of approximately 10 years,  ending in 2009. See Note 6 of the notes to condensed
consolidated financial statements.

Recurring costs associated with managing  hazardous  substances and pollution in
on-going operations have not been material.

The Company  regularly  invests in  equipment to support and improve its various
manufacturing  processes.  While the Company considers  environmental matters in
capital expenditure  decisions,  and while some capital expenditures also act to
improve environmental  compliance,  only a small portion of the Company's annual
capital  expenditures  relate to equipment which has the sole purpose of meeting
environmental  compliance  obligations.  The Company  anticipates  that  capital
expenditures for equipment used to limit hazardous  substances/pollutants during
2000 will  approximate  $1  million.  The  Company  does not  expect  that these
expenditures  related to  environmental  matters will have a material  effect on
future operating results or cash flows.(1)

                         Liquidity and Capital Resources
                         -------------------------------

The Company's main source of liquidity is cash from operating  activities  which
consists of net income adjusted for non-cash operating activities and changes in
other current assets and  liabilities  such as accounts  receivable,  inventory,
prepaid expenses and accounts payable.

The Company  generated $116.3 million of cash from operating  activities  during
the first  quarter of 2000  compared  to $67.0  million in the first  quarter of
1999.  The largest  component of cash from  operating  activities  is net income
adjusted for non-cash items, including depreciation, credit losses, and the gain
on sale of credit card business.  This was  approximately  $93.3 million in 2000
compared to $89.6 million in 1999.

Changes in other current assets and liabilities  increased/(decreased) operating
cash flows by  approximately  $16.3 million and $(17.0) million during the first
quarters  of 2000 and 1999,  respectively.  First  quarter  changes  in  working
capital during 2000 and 1999 consisted of the following (in millions):


                                       14
<PAGE>

                                                  Three months ended
                                                  ------------------
      Working capital item                         2000       1999
      --------------------                         ----       ----
      Accounts receivable, net                    $(49.8)    $(26.2)
      Inventories                                      -        1.5
      Prepaid expenses                               4.6        3.5
      Accounts payable and accrued expenses         61.5        4.2
                                                  ------     ------
      Total                                       $ 16.3     $(17.0)
                                                  ======     ======

The first  quarter 2000  increase in accounts  receivable  of $49.8  million was
driven  primarily by the first quarter increase in European unit shipments which
were up approximately 29% over the same quarter last year.  Accounts  receivable
collection  terms for sales in Europe are  generally  much longer than those for
domestic sales, and as a result the quarterly increase in shipments had a direct
impact on quarter ending accounts receivable balances.

Accounts  payable and acccrued  expenses  increased  $61.5  million in the first
quarter of 2000,  primarily due to increased production volume. The Company also
recorded  $6.9  million of  dividends  payable  in the first  quarter of 2000 in
connection with the first quarter dividend which is payable on March 27, 2000.

Capital  expenditures  were $22.6  million  and $25.8  million  during the first
quarters of 2000 and 1999, respectively. The Company's capital expenditures have
continued to focus on capacity  expansion at its  existing  facilities  but have
also focused on other areas such as product development, systems development and
continuing operations.  The Company estimates that capital expenditures required
in 2000 will be in the range of $160-$170 million.(1) The Company anticipates it
will have the ability to fund all capital expenditures with internally generated
funds and  short-term  financing.(1)  The  Company is  currently  in the initial
stages of developing its next strategic plan. Capacity planning will continue to
be an area of focus in this plan.  Accordingly,  capital expenditures related to
manufacturing capacity may be increased in both the near and long-term.

HDFS is financed  by  operating  cash flow,  asset-backed  securitizations,  the
issuance of commercial paper,  revolving credit facilities,  senior subordinated
debt, and redeemable preferred stock. Approximately $319.1 million of commercial
paper was outstanding at March 26, 2000. Subject to limitations discussed below,
HDFS may issue up to $600 million of short-term commercial paper with maturities
up to 270 days.

HDFS has a $250 million revolving credit facility due in 2002 and a $350 million
364-day  revolving credit facility due September 2000 with  approximately  $54.7
million  outstanding  at March 26,  2000.  The Company  expects the $350 million
credit  facility  expiring in September  2000 will be renewed and believes  that
suitable  alternatives  exist. The primary uses of the credit  facilities are to
provide liquidity to the unsecured  commercial paper program and to fund foreign
business  operations.  Commercial  paper  outstanding  cannot  exceed  liquidity
support  provided by the unused  portion of the  combined  $600  million  credit
facilities.  Accordingly,  at  March  26,  2000,  HDFS had  aggregate  remaining
availability of $226.2 million.

In connection with various debt agreements,  HDFS has met various  operating and
financial covenants and remains in compliance at March 26, 2000. The Company has
a support  agreement  with HDFS  whereby,  if  required,  the Company  agrees to
provide HDFS with certain financial


                                       15
<PAGE>

support  in  order to  maintain  certain  financial  covenants.  Support  may be
provided at the Company's option as capital contributions or loans. Accordingly,
certain debt covenants may restrict the Company's ability to withdraw funds from
HDFS outside the normal course of business.

The Company  expects future  activities of HDFS will be financed from internally
generated funds,  revolving credit facilities,  continuation of its subordinated
debt, redeemable preferred stock,  commercial paper and securitization  programs
and capital contributions from the Company.

The Company has  authorization  from its Board of Directors to  repurchase up to
4,700,000  shares  (9,400,000  shares  adjusted  for  the  Stock  Split)  of the
Company's  outstanding  common stock.  In addition,  the Company has  continuing
authorization  from its Board of Directors to repurchase shares of the Company's
outstanding   common  stock  under  which  the   cumulative   number  of  shares
repurchased, at the time of any repurchase,  shall not exceed the sum of (i) the
number of  shares  issued  in  connection  with the  exercise  of stock  options
occurring  on or after  January 1, 1998 plus (ii) one  percent of the issued and
outstanding  common  stock of the  Company  on  January 1 of the  current  year,
adjusted  for any stock  split.  During the first  quarter of 2000,  the Company
repurchased  130,600 (261,200 adjusted for the Stock Split) shares of its common
stock under the latter authorization.



                                       16
<PAGE>

Item 3. Quantitative and Qualitative Disclosures about Market Risk
- ------------------------------------------------------------------

Refer to the Company's  annual  report on Form 10-K for the year ended  December
31, 1999 for a complete discussion of the Company's market risk. There have been
no material  changes to the market risk  information  included in the  Company's
1999 annual report on Form 10-K.

(1) Note regarding forward-looking statements

The  Company  intends  that  certain  matters  discussed  are   "forward-looking
statements" intended to qualify for the safe harbors from liability  established
by the Private Securities  Litigation Reform Act of 1995. These  forward-looking
statements  can generally be identified as such by reference to this footnote or
because  the context of the  statement  will  include  words such as the Company
"believes," "anticipates," "expects" or "estimates" or words of similar meaning.
Similarly,  statements  that  describe the Company's  future plans,  objectives,
targets  or goals  are also  forward-looking  statements.  Such  forward-looking
statements  are  subject to certain  risks and  uncertainties  that could  cause
actual  results to differ  materially  from those  anticipated as of the date of
this  report.  Certain of such risks and  uncertainties  are  described in close
proximity  to  such  statements  or  elsewhere  in  this  report.  Shareholders,
potential  investors  and other  readers are urged to consider  these factors in
evaluating the  forward-looking  statements and are cautioned not to place undue
reliance on such  forward-looking  statements.  The  forward-looking  statements
included  herein are only made as of the date of this  report,  and the  Company
undertakes no obligation to publicly update such  forward-looking  statements to
reflect subsequent events or circumstances.



                                       17
<PAGE>

                           Part II - OTHER INFORMATION

                              HARLEY-DAVIDSON, INC.
                                    FORM 10-Q
                                 March 26, 2000

Item 1.  Legal Proceedings
- --------------------------
The  Company is  involved  with  government  agencies  in various  environmental
matters,  including a matter involving soil and groundwater contamination at its
York, Pennsylvania facility.

See footnote 6 to the accompanying  condensed  consolidated financial statements
for additional information on the above proceedings.

Item 6.  Exhibits and Reports on Form 8-K
- -----------------------------------------
         (a)  Exhibits
         -------------
         27  Financial Data Schedule for March 26, 2000

         (b)  Reports on Form 8-K
         ------------------------
         Rights Agreement dated as of February 17, 2000.
         The Company filed a Current Report on Form 8-K dated February 17, 2000
         reporting, under Item 5, on a dividend of preferred share purchase
         rights under a Rights Agreement dated as of February 17, 2000.


                                       18
<PAGE>

                           Part II - Other Information

                              HARLEY-DAVIDSON, INC.
                                    Form 10-Q

                                 March 26, 2000




                                   Signatures
                                   ----------

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                         HARLEY-DAVIDSON, INC.



    Date:     May 10, 2000               /s/  James L. Ziemer
            -------------------          ------------------------------------
                                         James L.  Ziemer
                                         Vice President and Chief Financial
                                         Officer (Principal Financial Officer)


              May 10, 2000               /s/  James M. Brostowitz
            -------------------          ------------------------------------
                                         James M. Brostowitz
                                         Vice President, Controller and
                                         Treasurer (Principal Accounting
                                         Officer)



                                       19
<PAGE>

                                    Exhibit Index


Exhibit No.      Description
- -----------      -----------

    27           Financial Data Schedule for March 26, 2000



                                       20


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON,
INC. AS OF AND FOR THE THREE MONTHS ENDED MARCH 26, 2000, AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               MAR-26-2000
<CASH>                                         208,996
<SECURITIES>                                         0
<RECEIVABLES>                                  152,875
<ALLOWANCES>                                     1,331
<INVENTORY>                                    168,560
<CURRENT-ASSETS>                             1,050,583
<PP&E>                                       1,257,413
<DEPRECIATION>                                 584,433
<TOTAL-ASSETS>                               2,202,317
<CURRENT-LIABILITIES>                          522,291
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         3,174
<OTHER-SE>                                   1,239,212
<TOTAL-LIABILITY-AND-EQUITY>                 2,202,317
<SALES>                                        681,113
<TOTAL-REVENUES>                               681,113
<CGS>                                          449,808
<TOTAL-COSTS>                                  449,808
<OTHER-EXPENSES>                               (18,590)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              (2,872)
<INCOME-PRETAX>                                134,429
<INCOME-TAX>                                    54,202
<INCOME-CONTINUING>                             80,227
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    80,227
<EPS-BASIC>                                       26
<EPS-DILUTED>                                       26



</TABLE>


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