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<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON,
INC. AS OF AND FOR THE NINE MONTHS ENDED SEPTEMBER 24, 2000, AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> SEP-24-2000
<CASH> 410,785
<SECURITIES> 0
<RECEIVABLES> 127,303
<ALLOWANCES> 1,338
<INVENTORY> 178,920
<CURRENT-ASSETS> 1,239,980
<PP&E> 1,327,806
<DEPRECIATION> 639,209
<TOTAL-ASSETS> 2,316,124
<CURRENT-LIABILITIES> 523,746
<BONDS> 0
0
0
<COMMON> 3,202
<OTHER-SE> 1,348,764
<TOTAL-LIABILITY-AND-EQUITY> 2,316,124
<SALES> 2,150,206
<TOTAL-REVENUES> 2,150,206
<CGS> 1,422,140
<TOTAL-COSTS> 1,422,140
<OTHER-EXPENSES> (18,167)
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> (11,169)
<INCOME-PRETAX> 403,033
<INCOME-TAX> 149,181
<INCOME-CONTINUING> 253,852
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 253,852
<EPS-BASIC> .84
<EPS-DILUTED> .82
</TABLE>
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