<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION FROM THE REGISTRANT'S
FINANCIAL STATEMENTS AS OF AND FOR THE SIX MONTH PERIOD ENDED JULY 31, 2000, AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> JAN-31-2001
<PERIOD-START> FEB-01-2000
<PERIOD-END> JUL-31-2000
<CASH> 296,640
<SECURITIES> 0
<RECEIVABLES> 5,737,319
<ALLOWANCES> 509,600
<INVENTORY> 33,029,179
<CURRENT-ASSETS> 41,164,016
<PP&E> 41,197,680
<DEPRECIATION> 25,762,897
<TOTAL-ASSETS> 59,091,946
<CURRENT-LIABILITIES> 27,246,954
<BONDS> 1,493,306
0
0
<COMMON> 37,874
<OTHER-SE> 24,089,422
<TOTAL-LIABILITY-AND-EQUITY> 59,091,946
<SALES> 84,490,917
<TOTAL-REVENUES> 84,490,917
<CGS> 54,508,204
<TOTAL-COSTS> 54,508,204
<OTHER-EXPENSES> 26,880,883
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 901,953
<INCOME-PRETAX> 2,237,899
<INCOME-TAX> 873,000
<INCOME-CONTINUING> 1,364,899
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 1,364,899
<EPS-BASIC> .36
<EPS-DILUTED> .32
</TABLE>