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<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION FROM THE REGISTRANT'S
FINANCIAL STATEMENTS AS OF AND FOR THE NINE MONTH PERIOD ENDED OCTOBER 31, 2000,
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> JAN-31-2001
<PERIOD-START> FEB-01-2000
<PERIOD-END> OCT-31-2000
<CASH> 2,414,450
<SECURITIES> 0
<RECEIVABLES> 5,698,395
<ALLOWANCES> 612,873
<INVENTORY> 42,104,932
<CURRENT-ASSETS> 52,048,476
<PP&E> 44,242,746
<DEPRECIATION> 26,632,521
<TOTAL-ASSETS> 78,682,004
<CURRENT-LIABILITIES> 45,226,415
<BONDS> 1,451,720
0
0
<COMMON> 39,613
<OTHER-SE> 26,013,220
<TOTAL-LIABILITY-AND-EQUITY> 78,682,004
<SALES> 129,107,400
<TOTAL-REVENUES> 129,107,400
<CGS> 82,688,541
<TOTAL-COSTS> 82,688,541
<OTHER-EXPENSES> 41,277,283
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 1,380,849
<INCOME-PRETAX> 3,234,907
<INCOME-TAX> 1,261,000
<INCOME-CONTINUING> 1,973,907
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 1,973,907
<EPS-BASIC> .52
<EPS-DILUTED> .46
</TABLE>
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