FEDERATED DEPARTMENT STORES INC /DE/
DEF 14A, 1999-04-21
DEPARTMENT STORES
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<PAGE>   1
 
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                                  SCHEDULE 14A
                                   (RULE 14a)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
 
Filed by the Registrant  [X]
 
Filed by a Party other than the Registrant  [ ]
 
Check the appropriate box:
 
<TABLE>
<S>                                            <C>
[ ]  Preliminary Proxy Statement               [ ]  CONFIDENTIAL, FOR USE OF THE COMMISSION
                                                    ONLY (AS PERMITTED BY RULE 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12
</TABLE>
 
                       FEDERATED DEPARTMENT STORES, INC.
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
    (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER THAN THE REGISTRANT)
 
Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
     (1) Title of each class of securities to which transaction applies: .......
 
     (2) Aggregate number of securities to which transaction applies: ..........
 
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined): ............
 
     (4) Proposed maximum aggregate value of transaction: ......................
 
     (5) Total fee paid: .......................................................
 
[ ]  Fee paid previously with preliminary materials.
 
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1) Amount Previously Paid: ...............................................
 
     (2) Form, Schedule or Registration Statement No.: .........................
 
     (3) Filing Party: .........................................................
 
     (4) Date Filed: ...........................................................
 
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<PAGE>   2
 
                       FEDERATED DEPARTMENT STORES, INC.
                              151 West 34th Street
                            New York, New York 10001
                                      and
                             7 West Seventh Street
                             Cincinnati, Ohio 45202
 
                                                                  April 21, 1999
 
To the Stockholders:
 
     You are cordially invited to attend the 1999 annual meeting of the
stockholders of Federated Department Stores, Inc. The annual meeting will be
held on Friday, May 21, 1999, at 11:00 a.m., Eastern Daylight Time, at
Federated's offices located at 7 West Seventh Street, Cincinnati, Ohio 45202.
The official notice of meeting, proxy statement and form of proxy are enclosed
with this letter. The matters listed in the notice of meeting are described in
the attached proxy statement.
 
     The vote of every stockholder is important. Accordingly, we would
appreciate it if you would cast your vote promptly by following the instructions
on the enclosed proxy card.
 
     We hope to see you at the annual meeting.
 
                                          Sincerely,
 
                                          JAMES M. ZIMMERMAN
                                          Chairman of the Board
                                          and Chief Executive Officer
 
        WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING, PLEASE CAST YOUR
               VOTE PROMPTLY BY FOLLOWING THE INSTRUCTIONS ON THE
                              ENCLOSED PROXY CARD.
<PAGE>   3
 
                       FEDERATED DEPARTMENT STORES, INC.
                 151 West 34th Street, New York, New York 10001
                                      and
                 7 West Seventh Street, Cincinnati, Ohio 45202
 
  ---------------------------------------------------------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
  ---------------------------------------------------------------------------
 
To the Stockholders:
 
     Federated hereby gives notice that the annual meeting of its stockholders
will be held at 11:00 a.m., Eastern Daylight Time, on Friday, May 21, 1999, at
Federated's offices located at 7 West Seventh Street, Cincinnati, Ohio 45202.
The items on the agenda for the annual meeting are:
 
     1. To elect four Class II members of Federated's board of directors;
 
     2. To ratify the appointment of KPMG LLP as Federated's independent
        accountants for the fiscal year ending January 29, 2000;
 
     3. To act upon a proposal to amend Federated's 1995 Executive Equity
        Incentive Plan to increase the number of shares of Federated's common
        stock available for issuance under the plan; and
 
     4. To act upon such other business as may properly come before the annual
        meeting or any postponements or adjournments thereof.
 
     Each of these matters is more fully described in the attached proxy
statement. Stockholders of record at the close of business on April 2, 1999 are
entitled to vote at the annual meeting or any postponements or adjournments
thereof.
 
                                            DENNIS J. BRODERICK
                                            Secretary
 
April 21, 1999
 
     PLEASE CAST YOUR VOTE BY FOLLOWING THE INSTRUCTIONS ON THE ENCLOSED
     PROXY CARD. IF YOU CHOOSE TO CAST YOUR VOTE BY COMPLETING THE PROXY
     CARD, PLEASE RETURN IT PROMPTLY IN THE ENCLOSED ENVELOPE, WHICH
     REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES.
<PAGE>   4
 
                       FEDERATED DEPARTMENT STORES, INC.
                 151 West 34th Street, New York, New York 10001
                                      and
                 7 West Seventh Street, Cincinnati, Ohio 45202
 
                                PROXY STATEMENT
 
     The board of directors of Federated (the "Board") is furnishing this proxy
statement in connection with its solicitation of proxies for use at the annual
meeting of Federated's stockholders. The annual meeting will be held at 11:00
a.m., Eastern Daylight Time, on Friday, May 21, 1999, at Federated's offices
located at 7 West Seventh Street, Cincinnati, Ohio 45202. The proxies received
will be used at the annual meeting and at any postponements or adjournments of
the annual meeting for the purposes set forth in the accompanying notice of
meeting. This proxy statement, the notice of meeting and accompanying proxy are
being mailed to stockholders on or about April 21, 1999.
 
     Except where the context requires otherwise, the term "Federated" includes
Federated and its subsidiaries.
 
                                    GENERAL
 
     The record date for the annual meeting is April 2, 1999. The holders of
record of shares of common stock of Federated at the close of business on the
record date are entitled to vote such shares at the annual meeting. As of the
record date, 208,576,562 shares of common stock were outstanding. This number
excludes shares held in the treasury of Federated or by subsidiaries of
Federated. Each share of common stock, other than treasury shares and shares
held by Federated's subsidiaries, is entitled to one vote on each of the matters
listed in the notice of meeting.
 
     The holders of a majority of the outstanding shares of common stock as of
the record date will constitute a quorum for the transaction of business at the
annual meeting. For purposes of determining whether a quorum exists, abstentions
and broker non-votes will be included in determining the number of shares
present or represented at the annual meeting. However, with respect to any
matter brought to a vote at the annual meeting, abstentions and broker non-votes
will be treated as shares not voted for purposes of determining whether the
requisite vote has been obtained. In order to obtain approval of any matter
brought to a vote at the annual meeting, the affirmative vote of the holders of
a majority (or, in the case of the election of any nominee as a director, a
plurality) of the shares of common stock represented at the annual meeting and
actually voted is required. Consequently, abstentions and broker non-votes will
have no effect on the outcome of the vote on any such matter. If the persons
present or represented by proxy at the annual meeting constitute the holders of
less than a majority of the outstanding shares of common stock as of the record
date, the annual meeting may be adjourned to a subsequent date for the purpose
of obtaining a quorum.
 
     The Board has adopted a policy under which all voting materials that
identify the votes of specific stockholders will be kept confidential and will
not be disclosed to officers, directors or employees of Federated or third
parties except as described below. Voting materials may be disclosed in any of
the following circumstances:
 
     - if required by applicable law;
 
     - to persons engaged in the receipt, counting, tabulation or solicitation
       of proxies who have agreed to maintain stockholder confidentiality as
       provided in the policy;
 
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<PAGE>   5
 
     - in those instances in which stockholders write comments on their proxy
       cards or otherwise consent to the disclosure of their vote to Federated's
       management;
 
     - in the event of a proxy contest or a solicitation of proxies in
       opposition to the voting recommendations of the Board;
 
     - in respect of a stockholder proposal that Federated's Board Organization
       and Corporate Governance Committee (the "BOCG Committee"), after having
       allowed the proponent of the proposal an opportunity to present its
       views, determines is not in the best interests of Federated and its
       stockholders; and
 
     - in the event that representatives of Federated determine in good faith
       that a bona fide dispute exists as to the authenticity or tabulation of
       voting materials.
 
     The policy described above will apply to the annual meeting.
 
     All shares of common stock represented at the annual meeting by proxies
properly submitted prior to or at the annual meeting will be voted at the annual
meeting in accordance with the instructions on the proxies, unless such proxies
previously have been revoked. If no instructions are indicated, such shares will
be voted FOR the nominees for director identified below, FOR the ratification of
the appointment of Federated's independent accountants and FOR the proposal to
amend the 1995 Equity Plan.
 
     A stockholder may revoke a proxy by submitting to the Secretary of
Federated evidence of such revocation or a subsequent proxy authorized by such
stockholder or by voting in person at the annual meeting. Attendance at the
annual meeting will not, in itself, constitute revocation of a proxy.
 
                                STOCK OWNERSHIP
 
     Certain Beneficial Owners.  The following table sets forth information as
to the beneficial ownership of each person known to Federated to own more than
5% of Federated's outstanding common stock.
 
<TABLE>
<CAPTION>
                      NAME AND ADDRESS                        NUMBER OF SHARES    PERCENT OF CLASS
                      ----------------                        ----------------    ----------------
<S>                                                           <C>                 <C>
FMR Corp., 82 Devonshire Street Boston, MA 02109............     27,872,916            13.29%
Sanford C. Bernstein & Company, Inc., 767 Fifth Avenue, New
  York, New York 10153......................................     15,147,224             7.20%
Ark Asset Management Company, Inc., 125 Broad Street, 29th
  Floor, New York, New York 10004...........................     11,030,960             5.26%
</TABLE>
 
     According to information set forth in a Schedule 13G, dated February 1,
1999 (the "FMR Schedule 13G"), filed with the Securities and Exchange Commission
(the "SEC") by FMR Corp. ("FMR"), as of December 31, 1998, FMR was the
beneficial owner of 27,872,916 shares of common stock (approximately 13.29% of
the total number of shares of common stock outstanding). According to the FMR
Schedule 13G, (a) 25,998,202 of such shares (approximately 12.40% of the total
number of shares of common stock outstanding) were beneficially owned by
Fidelity Management & Research Company, a wholly-owned subsidiary of FMR, as a
result of acting as investment advisor to various investment companies, (b)
1,873,414 of such shares (approximately 0.89% of the total number of shares of
common stock outstanding) were beneficially owned by Fidelity Management Trust
Company, a wholly-owned subsidiary of FMR, as a result of its serving as
investment manager of institutional
 
                                        2
<PAGE>   6
 
account(s), and (c) 1,300 of such shares were beneficially owned by Fidelity
International Limited. According to the FMR Schedule 13G:
 
     - Each of FMR and Edward C. Johnson 3d, Chairman of FMR, has sole
       dispositive power over the shares owned by the investment companies
       described in clause (a) above. Neither FMR nor Edward C. Johnson has sole
       voting power over the shares owned directly by the Fidelity Funds. The
       Fidelity Funds' Boards of Trustees have the power to vote such shares.
 
     - Edward C. Johnson 3d and FMR, through its control of Fidelity Management
       Trust Company, each has sole dispositive power over all of the shares
       owned by the institutional account(s) described in clause (b) above. In
       addition, they have sole voting power over 1,262,018 of such shares, but
       have no voting power over the other 611,396 of such shares.
 
     According to the FMR Schedule 13G, Edward C. Johnson, 3d and Abigail P.
Johnson, a director of FMR, own 12.0% and 24.5%, respectively, of the
outstanding voting common stock of FMR, and various Johnson family members and
various trusts for the benefit of Johnson family members are the predominant
owners of the Class B shares of common stock of FMR, representing approximately
49% of the voting power of FMR. According to the FMR Schedule 13G, through their
ownership of FMR's voting common stock and related agreements, members of the
Johnson family may be deemed to form a controlling group with respect to FMR.
 
     According to information set forth in a Schedule 13G, dated February 5,
1999 (the "Bernstein Schedule 13G"), filed with the SEC by Sanford C. Bernstein
& Co., Inc. ("Bernstein"), as of December 31, 1998, Bernstein was the beneficial
owner of 15,147,224 shares of common stock (approximately 7.2% of the total
number of shares of common stock outstanding). According to the Bernstein
Schedule 13G, of the number of shares of common stock beneficially owned by
Bernstein, Bernstein had (a) sole power to vote 8,059,028 shares, (b) shared
power to vote 1,822,270 shares, and (c) sole power to dispose of or to direct
the disposition of 15,147,224 shares.
 
     According to information set forth in a Schedule 13G, dated February 4,
1999 (the "Ark Schedule 13G"), filed with the Securities and Exchange Commission
by Ark Asset Management Co., Inc. ("Ark"), as of December 31, 1998, Ark was the
beneficial owner of 11,030,960 shares of common stock (approximately 5.26% of
the total number of shares of common stock outstanding). According to the Ark
Schedule 13G, of the number of shares of common stock beneficially owned by Ark,
Ark had (a) sole power to vote 8,043,760 shares and (b) sole power to dispose of
or to direct the disposition of 11,030,960 shares.
 
     Stock Ownership of Directors and Executive Officers.  The following table
sets forth the shares of common stock beneficially owned (or deemed to be
beneficially owned pursuant to the rules of the SEC) as of April 1, 1999 by each
director of Federated, by each of the Named Executives (as defined below) and by
directors and executive officers of Federated as a group. None of Federated's
directors or executive officers, either individually
 
                                        3
<PAGE>   7
 
or as a group, owns 1% or more of the outstanding shares of common stock. The
business address of each of the individuals named in the table is 7 West Seventh
Street, Cincinnati, Ohio 45202.
 
<TABLE>
<CAPTION>
                       NAME                          NUMBER OF SHARES(1)
                       ----                          -------------------
<S>                                                  <C>
Meyer Feldberg.....................................          13,031
Earl G. Graves, Sr.................................           9,631
George V. Grune....................................          18,633
Sara Levinson......................................           3,625
Terry J. Lundgren..................................         316,151
Joseph Neubauer....................................          17,931
Joseph A. Pichler..................................           2,075
Ronald W. Tysoe....................................         273,604
Karl M. von der Heyden.............................          19,731
Craig E. Weatherup.................................           5,911
Marna C. Whittington...............................           8,801
James M. Zimmerman.................................         723,671
Thomas G. Cody.....................................         225,264
Karen M. Hoguet....................................         100,053
All directors and executive officers as a group....       1,824,841
</TABLE>
 
- ---------------
 
(1) Includes shares of common stock which may be acquired within 60 days through
    the exercise of options granted under the 1992 Executive Equity Incentive
    Plan, as amended, and the 1995 Executive Equity Incentive Plan, as amended
    (the "1995 Equity Plan", and together with the 1992 Executive Equity
    Incentive Plan, as amended, the "Equity Plans") as follows: Professor
    Feldberg, 11,031 shares; Mr. Graves, 9,031 shares; Mr. Grune, 14,631 shares;
    Ms. Levinson, 2,625 shares; Mr. Lundgren, 298,334 shares; Mr. Neubauer,
    11,931 shares; Mr. Pichler, 875 shares; Mr. Tysoe, 195,500 shares; Mr. von
    der Heyden, 13,731 shares; Mr. Weatherup, 2,911 shares; Dr. Whittington,
    4,895 shares; Mr. Zimmerman, 682,000 shares; Mr. Cody, 222,000 shares; Mrs.
    Hoguet, 90,500 shares; and all directors and executive officers as a group,
    1,637,745 shares.
 
                        ITEM 1 -- ELECTION OF DIRECTORS
 
     Federated's Certificate of Incorporation (the "Certificate of
Incorporation") and By-Laws (the "By-Laws") provide that the directors of
Federated are to be classified into three classes, with the directors in each
class serving for three-year terms and until their successors are elected.
 
     In accordance with the recommendation of its BOCG Committee, the Board has
nominated Meyer Feldberg, Terry J. Lundgren, Ronald W. Tysoe and Marna C.
Whittington, each of whom is currently a member of the Board, for election as
Class II Directors. If elected, such nominees will serve for a three-year term
to expire at Federated's annual meeting of stockholders in 2002 or until their
successors are duly elected and qualified. Information regarding the foregoing
nominees, as well as the other persons who are expected to serve on the Board
following the annual meeting, is set forth below.
 
     The Board has no reason to believe that any of the nominees will not serve
if elected. However, if any nominee should subsequently become unavailable to
serve as a director, the persons named as proxies may, in their discretion, vote
for a substitute nominee designated by the Board or, alternatively, the Board
may reduce the number of directors to be elected at the annual meeting.
 
                                        4
<PAGE>   8
 
     THE BOARD RECOMMENDS THAT STOCKHOLDERS VOTE FOR THE ELECTION OF THE
NOMINEES. PROXIES SOLICITED BY THE BOARD WILL BE SO VOTED EXCEPT WHERE AUTHORITY
HAS BEEN WITHHELD.
 
NOMINEES FOR ELECTION AS CLASS II DIRECTORS -- TERM EXPIRES AT THE 2002 ANNUAL
MEETING
 
MEYER FELDBERG
 
     Professor Feldberg, age 57, has been Dean of the Columbia Business School
at Columbia University since 1989. He is also a member of the boards of
directors of PaineWebber Mutual Funds, Revlon, Inc. and Primedia, Inc. Professor
Feldberg is a member of the BOCG, Compensation, Executive and Public Policy
Committees and the Section 162(m) Subcommittee of the Board. Professor Feldberg
has been a director since 1992.
 
TERRY J. LUNDGREN
 
     Mr. Lundgren, age 46, has been President and Chief Merchandising Officer of
Federated since May 1997. From February 1994 until February 19, 1998, he was the
Chairman of the Federated Merchandising Group, a division of Federated. Mr.
Lundgren is a member of the Public Policy Committee of the Board. Mr. Lundgren
has been a director since May 1997.
 
RONALD W. TYSOE
 
     Mr. Tysoe, age 46, has been Vice Chairman, Finance and Real Estate of
Federated since April 1990. From April 1990 until October 1997, Mr. Tysoe also
served as the Chief Financial Officer of Federated. Mr. Tysoe is also a member
of the boards of directors of E.W. Scripps Company and American Annuity Group,
Inc. Mr. Tysoe is a member of the Finance Committee of the Board. Mr. Tysoe has
been a director since 1988.
 
MARNA C. WHITTINGTON
 
     Dr. Whittington, age 51, is Chief Operating Officer of Morgan Stanley Dean
Witter Investment Management ("Morgan Stanley"), where she has been employed
since 1996. From 1992 until 1996, she was a partner with the private investment
firm of Miller, Anderson & Sherrerd, LLP, which was acquired by Morgan Stanley
in 1996. Dr. Whittington is also a member of the board of directors of Rohm &
Haas Company. Dr. Whittington is a member of the Audit Review, BOCG, Executive
and Finance Committees of the Board. Dr. Whittington has been a director since
1993.
 
CLASS III DIRECTORS -- TERM EXPIRES AT THE 2000 ANNUAL MEETING
 
EARL G. GRAVES, SR.
 
     Mr. Graves, age 64, has been Chairman and Chief Executive Officer of Earl
G. Graves, Ltd., a multi-faceted communications company, since 1970, and is the
Publisher and Chief Executive Officer of "Black Enterprise" magazine, which he
founded. Additionally, since 1996, Mr. Graves has served as Chairman Emeritus of
Pepsi-Cola of Washington, D.C., L.P., a Pepsi-Cola bottling franchise. Mr.
Graves is also a member of the boards of directors of Aetna Inc., AMR
Corporation, Daimler Chrysler Corporation and Rohm & Haas Corporation. He is a
member of the Audit Review, BOCG, Executive and Public Policy Committees of the
Board. Mr. Graves has been a director since 1994.
 
                                        5
<PAGE>   9
 
GEORGE V. GRUNE
 
     Mr. Grune, age 69, has been Chairman of the DeWitt Wallace Reader's Digest
Fund, Inc. and the Lila Wallace Reader's Digest Fund, Inc. since August 1995.
Mr. Grune was the Chairman and Chief Executive Officer of The Reader's Digest
Association, Inc. on an interim basis from August 1997 until May 1998, and for
10 years prior to his initial retirement from such positions in 1995 and 1994,
respectively. Mr. Grune is also a member of the boards of directors of Avon
Products, Inc., Bestfoods and The Chase Manhattan Corporation. He is a member of
the Audit Review, Compensation, Executive and Public Policy Committees and the
Section 162(m) Subcommittee of the Board. Mr. Grune has been a director since
1992.
 
CRAIG E. WEATHERUP
 
     Mr. Weatherup, age 53, has been Chairman and Chief Executive Officer of The
Pepsi Bottling Group, Inc. since November 1998. From July 1996 until October
1998, he was the Chairman and Chief Executive Officer of Pepsi-Cola Company.
From April 1996 until July 1996, he was President of PepsiCo, Inc. From 1990
until April 1996, he served as President and Chief Executive Officer of
Pepsi-Cola North America. Mr. Weatherup is also a member of the board of
directors of Starbucks Corporation. He is a member of the BOCG, Compensation and
Public Policy Committees of the Board. Mr. Weatherup has been a director since
August 1996.
 
JAMES M. ZIMMERMAN
 
     Mr. Zimmerman, age 55, has been Chairman of the Board and Chief Executive
Officer of Federated since May 1997. From May 1988 until May 1997, he was the
President and Chief Operating Officer of Federated. He is also a member of the
boards of directors of The Chubb Corporation and H.J. Heinz Company. Mr.
Zimmerman is a member of the Executive and Finance Committees of the Board. Mr.
Zimmerman has been a director since 1988.
 
CLASS I DIRECTORS -- TERM EXPIRES AT THE 2001 ANNUAL MEETING
 
SARA LEVINSON
 
     Ms. Levinson, age 48, has been President of NFL Properties, Inc. since
September 1994. From 1993 until September 1994, she was President -- Business
Director of MTV: Music Television, a division of Viacom International, Inc. Ms.
Levinson is also a member of the board of directors of Harley Davidson, Inc. Ms.
Levinson is a member of the Audit Review and Public Policy Committees of the
Board. Ms. Levinson has been a director since May 1997.
 
JOSEPH NEUBAUER
 
     Mr. Neubauer, age 57, has been Chairman of ARAMARK Corporation since 1984
and Chief Executive Officer of ARAMARK Corporation since 1983, and was President
of ARAMARK Corporation from 1983 until 1997. He is also a member of the boards
of directors of ARAMARK Corporation, Bell Atlantic Corporation, First Union
Corporation and CIGNA Corporation. Mr. Neubauer is a member of the BOCG,
Compensation, Executive and Finance Committees of the Board. Mr. Neubauer has
been a director since 1992.
 
JOSEPH A. PICHLER
 
     Mr. Pichler, age 59, has been Chairman and Chief Executive Officer of The
Kroger Co. since June 1990. He is also a member of the boards of directors of
The Kroger Co. and Milacron, Inc. Mr. Pichler is a member of the
 
                                        6
<PAGE>   10
 
BOCG and Compensation Committees and the Section 162(m) Subcommittee of the
Board. Mr. Pichler has been a director since December 1997.
 
KARL M. VON DER HEYDEN
 
     Mr. von der Heyden, age 62, has been Vice Chairman of the Board of
Directors of PepsiCo, Inc. since September 1996 and was Chief Financial Officer
of PepsiCo, Inc. from September 1996 until March 1998. Mr. von der Heyden was
President and Chief Executive Officer of Metallgesellschaft Corp. from December
1993 until July 1994. He was previously Co-Chairman and Chief Executive Officer
of RJR Nabisco, Inc. from March to May 1993 and was Executive Vice President and
Chief Financial Officer of RJR Nabisco, Inc. from 1989 to 1993. He is also a
member of the board of directors of Zeneca Group PLC. Mr. von der Heyden is a
member of the Audit Review, Public Policy and Finance Committees of the Board.
Mr. von der Heyden has been a director since 1992.
 
             FURTHER INFORMATION CONCERNING THE BOARD OF DIRECTORS
 
ATTENDANCE AT MEETINGS
 
     The Board held nine meetings during the fiscal year ended January 30, 1999.
No director attended fewer than 75% of the total number of meetings of the Board
and Board Committees on which such director served.
 
COMMITTEES OF THE BOARD
 
     The Board has established the following standing committees: the Executive
Committee, the Finance Committee, the Public Policy Committee, the Audit Review
Committee, the BOCG Committee, the Compensation Committee and the Section 162(m)
Subcommittee. Each of these standing committees is reconstituted following each
annual meeting of Federated's stockholders. The By-Laws require that the Audit
Review, BOCG and Compensation Committees be composed solely of non-employee
directors and that a majority of the members of the Executive and Finance
Committees be non-employee directors. The By-Laws define "non-employee
director," in general, to mean a director of Federated who is not a full-time
employee of Federated or any of its subsidiaries. The By-Laws further require
that all of the members of the Audit Review, BOCG and Compensation Committees,
and a majority of the members of the Executive, Finance, and Public Policy
Committees and each other directorate committee that the Board may from time to
time establish, be independent directors. However, the By-Laws permit a majority
of the independent directors then serving as Board members to determine in a
specific instance that it would be in the best interests of Federated and its
stockholders that the By-Laws not operate to preclude the service of one or more
individuals on one or more of such committees. The By-Laws define "independent
director," in general, to mean a director of Federated who:
 
     - is not (and has not been within the preceding 60 months) an employee of
       Federated or any of its subsidiaries;
 
     - is not (and has not been within the preceding 60 months) an executive
       officer, partner or principal in or of any corporation or other entity
       that is or was a paid advisor, consultant or provider of professional
       services to, or a substantial supplier of, Federated or any of its
       subsidiaries;
 
     - is not a party to any contract pursuant to which such director provides
       personal services (other than as a director) to Federated or any of its
       subsidiaries;
 
                                        7
<PAGE>   11
 
     - is not employed by an organization that received, within the preceding 60
       months, grants or endowments from Federated or any of its subsidiaries in
       excess of $250,000 in any fiscal year of Federated;
 
     - is not a relative of any other director or executive officer of
       Federated;
 
     - is not a party to any agreement binding him or her to vote, as a
       stockholder of Federated, in accordance with the recommendations of the
       Board; and
 
     - is not a director of any corporation or other entity (other than
       Federated) of which Federated's Chairman or Chief Executive Officer is
       also a director.
 
     The Board believes that, except for the three members of the Board who are
also senior executives of Federated, the remaining members of the Board are
"independent directors" within the meaning of the foregoing definition.
 
     Executive Committee.  The Executive Committee is presently composed of Dr.
Whittington and Messrs. Feldberg, Graves, Grune, Neubauer and Zimmerman. This
Committee has all authority, consistent with the Delaware General Corporation
Law, granted to it by the Board. Accordingly, the Executive Committee may
generally exercise all of the power and authority of the Board in the oversight
of the management of the business and affairs of Federated. However, the
Executive Committee does not have the power to amend the By-Laws or the
Certificate of Incorporation (except, to the extent authorized by a resolution
of the Board, to fix the designations, preferences and other terms of any
preferred stock of Federated), adopt an agreement of merger and consolidation,
authorize the issuance of stock, declare a dividend or recommend to the
stockholders of Federated the sale, lease or exchange of all or substantially
all of Federated's assets, a dissolution of Federated or a revocation of a
dissolution. The Executive Committee met once during fiscal 1998.
 
     Finance Committee.  The Finance Committee is presently composed of Dr.
Whittington and Messrs. Neubauer, Tysoe, von der Heyden and Zimmerman. This
Committee reviews with the appropriate officers of Federated and reports to the
Board (or to the Executive Committee) on:
 
     - the financial considerations relating to acquisitions and dispositions of
       businesses and operations involving projected costs or income in excess
       of $15 million;
 
     - potential transactions affecting Federated's capital structure, such as
       financings, refinancings and the issuance, redemption or repurchase of
       Federated's debt or equity securities;
 
     - potential changes in the financial policy or structure of Federated which
       could have a material financial impact on Federated;
 
     - capital projects and other financial commitments in excess of $15
       million; and
 
     - potential consolidations of Federated's operations involving projected
       costs and/or expense savings in excess of $25 million.
 
     The Finance Committee met five times during fiscal 1998.
 
     Public Policy Committee.  The Public Policy Committee is presently composed
of Ms. Levinson and Messrs. Feldberg, Graves, Grune, Lundgren, von der Heyden
and Weatherup. This Committee establishes, when necessary or appropriate,
policies involving Federated's role as a corporate citizen, reviews, evaluates
and monitors the policies, programs and practices in public policy areas,
maintains an awareness of public affairs developments and trends, and reviews
and makes recommendations to the Board on stockholder proposals relating to
various matters. The Public Policy Committee met twice during fiscal 1998.
                                        8
<PAGE>   12
 
     Audit Review Committee.  The Audit Review Committee is presently composed
of Ms. Levinson, Dr. Whittington and Messrs. Graves, Grune and von der Heyden.
This Committee reviews the professional services provided by Federated's
independent accountants and the independence of such firm from the management of
Federated. This Committee also reviews the scope of the audit by Federated's
independent accountants, the annual financial statements of Federated,
Federated's systems of internal accounting controls, material legal developments
relating to, and legal compliance policies and procedures of, Federated and such
other matters with respect to the legal, accounting, auditing and financial
reporting practices and procedures of Federated as it may find appropriate or as
may be brought to its attention, and meets from time to time with members of
Federated's internal audit staff. The Audit Review Committee met four times
during fiscal 1998.
 
     Board Organization and Corporate Governance Committee.  The BOCG Committee
is presently composed of Dr. Whittington and Messrs. Feldberg, Graves, Neubauer,
Pichler and Weatherup. This Committee considers and recommends criteria for the
selection of nominees for election as directors of Federated and from time to
time may select candidates for director for recommendation to the full Board.
This Committee also considers and makes recommendations with respect to (a) such
proposals as may from time to time be made in accordance with Rule 14a-8 under
the Securities Exchange Act of 1934, as amended, by stockholders of Federated,
and (b) such other matters as may from time to time be presented for
consideration of the Board relating to the rights of stockholders and the role
of the Board in respect of the direction of the management of the business and
affairs of Federated (other than, as to stockholder rights, in respect of the
conduct of Federated's ordinary business operations or in the context of an
extraordinary transaction involving Federated or any of its subsidiaries or any
securities thereof). The full Board may also from time to time select such
director candidates and in all events will act in respect of (x) the filling of
any vacancies on the Board, (y) the recommendation of candidates for nomination
for election by the stockholders of Federated, and (z) the composition of all
Board committees. The BOCG Committee met six times during fiscal 1998.
 
     The BOCG Committee will consider nominees for directors recommended by
stockholders of Federated. Stockholders wishing to make such recommendations
should write to the Board Organization and Corporate Governance Committee, c/o
Dennis J. Broderick, Secretary, Federated Department Stores, Inc., 7 West
Seventh Street, Cincinnati, Ohio 45202. Persons making submissions should
include the full name and address of the recommended nominee, a description of
the proposed nominee's qualifications and other relevant biographical
information. See "Director Nomination Procedures" for a discussion of nomination
procedures under the By-Laws.
 
     Compensation Committee.  The Compensation Committee is presently composed
of Messrs. Feldberg, Grune, Neubauer, Pichler and Weatherup. This Committee
reviews executive salaries, administers the bonus, incentive and stock option
plans of Federated and approves the salaries and other benefits of the executive
officers of Federated. In addition, this Committee advises and consults with
Federated's management regarding pension and other benefit plans and
compensation policies and practices of Federated. The Compensation Committee met
four times during fiscal 1998.
 
     Section 162(m) Subcommittee.  The Board has established a subcommittee of
the Compensation Committee, presently composed of Messrs. Feldberg, Grune and
Pichler (the "Section 162(m) Subcommittee"). The Section 162(m) Subcommittee is
required to be composed solely of three or more members of the Compensation
Committee who are "outside directors" within the meaning of Section 162(m) of
the Internal Revenue Code of 1986, as amended, and the regulations of the
Internal Revenue Service relating thereto (collectively, "Section 162(m)"). The
Section 162(m) Subcommittee takes all required actions under the Equity Plans
and Federated's 1992 Incentive Bonus Plan (as amended, the "1992 Bonus Plan"),
and such other
 
                                        9
<PAGE>   13
 
compensation plans, agreements or arrangements of Federated as may be specified
by the Board from time to time, in each case with respect to such action as may
be necessary under Section 162(m) in order to cause any compensation that is
paid thereunder to a person who is, or is specified by the Compensation
Committee as being reasonably likely to become, a "covered employee" within the
meaning of Section 162(m) to qualify as "performance based" within the meaning
of Section 162(m). The Section 162(m) Subcommittee met twice during fiscal 1998.
 
DIRECTOR NOMINATION PROCEDURES
 
     The By-Laws provide that nominations for election of directors by the
stockholders will be made by the Board or by any stockholder entitled to vote in
the election of directors generally. The By-Laws require that stockholders
intending to nominate candidates for election as directors deliver written
notice thereof to the Secretary of Federated not less than 60 days prior to the
meeting of stockholders. However, in the event that the date of the meeting is
not publicly announced by Federated by inclusion in a report filed with the SEC
or furnished to stockholders, or by mail, press release or otherwise more than
75 days prior to the meeting, notice by the stockholder to be timely must be
delivered to the Secretary of Federated not later than the close of business on
the tenth day following the day on which such announcement of the date of the
meeting was so communicated. The By-Laws further require, among other things,
that the notice by the stockholder set forth certain information concerning such
stockholder and the stockholder's nominees, including their names and addresses,
a representation that the stockholder is entitled to vote at such meeting and
intends to appear in person or by proxy at the meeting to nominate the person or
persons specified in the notice, the class and number of shares of Federated's
stock owned or beneficially owned by such stockholder, a description of all
arrangements or understandings between the stockholder and each nominee, such
other information as would be required to be included in a proxy statement
soliciting proxies for the election of the nominees of such stockholder, and the
consent of each nominee to serve as a director of Federated if so elected. The
chairman of the meeting may refuse to acknowledge the nomination of any person
not made in compliance with these requirements. Similar procedures prescribed by
the By-Laws are applicable to stockholders desiring to bring any other business
before an annual meeting of the stockholders. See "Stockholders
Proposals -- Proposals for the 2000 Annual Meeting."
 
DIRECTOR COMPENSATION
 
     Non-employee directors receive an annual base retainer fee in the amount of
$30,000, and a fee of $1,250 for each Board or Board Committee meeting attended.
In addition, each non-employee director who chairs a committee receives an
annual fee of $5,000. Effective January 1, 1999, the annual base retainer fee
(including the fee payable to a committee chair) and the meeting fee payable to
non-employee directors will be paid 50% (or such greater percentage, in ten
percent increments, any individual director may have elected) in credits
representing the right to receive shares of common stock, with the balance being
payable in cash. Such stock credits will be settled in shares of common stock
three years following the issuance of such stock credits (or at such later time
as any individual director's service on the Board ends, if such individual
director has elected to defer compensation under the directors' deferred
compensation program).
 
     Subject to the holding period described above for stock credits covering a
portion of retainer and meeting fees, any non-employee director may defer all or
a portion of those fees either as stock credits or cash credits under the
directors' deferred compensation program until such director's service on the
Board ends.
 
     In connection with the termination of the retirement plan for non-employee
directors described below, the 1995 Equity Plan was amended to make each
non-employee director eligible to receive annual grants of options to purchase
up to 3,500 shares of common stock. Each non-employee director was granted an
option to
                                       10
<PAGE>   14
 
purchase 3,500 shares of common stock in respect of his or her service as such
during fiscal 1998. Directors who are also full-time employees of Federated
receive no additional compensation for service as directors.
 
     Federated's retirement plan for non-employee directors was terminated on a
prospective basis effective May 16, 1997 (the "Plan Termination Date"). As a
result of such termination, persons who first become non-employee directors
after the Plan Termination Date will not be entitled to receive any payment
thereunder. Persons who were non-employee directors as of the Plan Termination
Date will be entitled to receive retirement benefits accrued as of the Plan
Termination Date. Subject to an overall limit in an amount equal to the
aggregate retirement benefit accrued as of the Plan Termination Date (i.e., the
product of $30,000 and the years of Board service prior to the Plan Termination
Date), and the vesting requirements described below, persons who retire from
service as non-employee directors after the Plan Termination Date will be
entitled to receive an annual payment equal to $30,000, payable in monthly
installments, commencing at age 60 (if such person's termination of Board
service occurred prior to reaching age 60) and continuing for the lesser of such
person's remaining life or a number of years equal to such person's years of
Board service prior to the Plan Termination Date. Full vesting will occur for
non-employee directors who reach age 60 while serving on the Board, irrespective
of such person's years of Board service. Vesting will occur for non-employee
directors whose termination of Board service occurs before reaching age 60 as
follows: 50% vesting after five years of Board service and an additional 10%
vesting for each year of Board service after five years. Board service following
the Plan Termination Date will be given effect for purposes of the foregoing
vesting requirements. There are no survivor benefits under the terms of the
retirement plan.
 
     Non-employee directors also receive executive discounts on merchandise
purchased.
 
COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE OF 1934
 
     Section 16(a) of the Securities Exchange Act of 1934 (the "Exchange Act")
requires Federated's directors and executive officers, and certain persons who
own more than 10% of the common stock outstanding, to file with the SEC and the
New York Stock Exchange (the "NYSE") initial reports of ownership and reports of
changes in ownership of common stock. Executive officers, directors and greater
than 10% stockholders are required by SEC regulation to furnish Federated with
copies of all Section 16(a) reports they file. See "Stock Ownership -- Certain
Beneficial Owners."
 
     To Federated's knowledge, based solely on a review of the copies of reports
furnished to Federated and written representations signed by all directors and
executive officers that no other reports were required with respect to their
beneficial ownership of common stock during fiscal 1998, the directors and
executive officers and all beneficial owners of more than 10% of the common
stock outstanding complied with all applicable filing requirements under Section
16(a) of the Exchange Act with respect to their beneficial ownership of common
stock during fiscal 1998.
 
                ITEM 2 -- APPOINTMENT OF INDEPENDENT ACCOUNTANTS
 
     The Board, upon the recommendation of the Audit Review Committee, has
appointed the firm of KPMG LLP independent public accountants, to audit the
books, records and accounts of Federated for the fiscal year ending January 29,
2000. The Board's appointment is subject to ratification by Federated's
stockholders. KPMG LLP and its predecessors have served as independent
accountants for Federated since 1988, and are considered well qualified.
Representatives of KPMG LLP are expected to be present at the annual meeting and
will have the opportunity to make a statement if they desire to do so. It is
also expected that they will be available to respond to appropriate questions.
                                       11
<PAGE>   15
 
     The Board recommends that the stockholders vote FOR such ratification.
Proxies solicited by the Board will be so voted unless stockholders specify in
their proxies a contrary choice.
 
                    ITEM 3 -- AMENDMENT TO 1995 EQUITY PLAN
 
     One of the key elements of Federated's strategic plan is the practice of
linking the compensation of key employees to the achievement of specific
performance levels. The 1995 Equity Plan is intended to provide an equity
interest in Federated to key management personnel and thereby provide additional
incentives for such persons to devote themselves to the maximum extent
practicable to the business of Federated and its subsidiaries. The 1995 Equity
Plan is also intended to aid in attracting persons of outstanding ability to
enter and remain in the employ of Federated and its subsidiaries.
 
     To further the objectives of the 1995 Equity Plan, the Compensation
Committee has recommended that the Board amend the 1995 Equity Plan, subject to
approval by Federated's stockholders, to increase by 7.5 million shares the
total number of shares of common stock available for issuance thereunder
(without increasing the number of shares available for issuance thereunder as
restricted stock). If the holders of a majority of the shares of common stock
present in person or by proxy at the annual meeting vote for the approval of the
proposed amendment to the 1995 Equity Plan, such amendment will immediately
become effective. If such approval by Federated's stockholders is not obtained
at the annual meeting, the proposed amendment to the 1995 Equity Plan will not
become effective, and the 1995 Equity Plan as it presently exists will continue
in effect. Neither the effectiveness of the proposed amendment to the 1995
Equity Plan nor the failure of such amendment to become effective will have any
effect on the awards outstanding under the 1995 Equity Plan at the time of the
annual meeting.
 
     The 1995 Equity Plan is administered by the Compensation Committee, no
voting member of which may be an employee of Federated or its subsidiaries and,
to the extent described in "Further Information Concerning the Board of
Directors -- Committees of the Board -- Section 162(m) Subcommittee", by the
Section 162(m) Subcommittee. Pursuant to the 1995 Equity Plan, the Compensation
Committee is authorized to grant stock options ("Options"), stock appreciation
rights ("SARs"), and shares of restricted stock ("Restricted Stock" and,
collectively with Options and SARs, "Awards") to officers and key employees of
Federated and its subsidiaries (approximately 2,600 persons in the aggregate at
the date of this Proxy Statement). The 1995 Equity Plan also provides for annual
grants of Options to purchase up to 3,500 shares of common stock to each
non-employee director (nine persons in the aggregate at the date of this Proxy
Statement). The 1995 Equity Plan provides that Awards generally may be
transferred only upon death or pursuant to qualified domestic relations orders,
except that certain participants may transfer Awards to members of their
immediate family (as defined in the Rule 16a-1(e) under the Exchange Act).
Particular Awards may be subject to additional restrictions on transfer.
 
     As of April 2, 1999, 3,238,897 shares which were not the subject of
outstanding Awards remained available for issuance as or pursuant to Awards
under the 1995 Equity Plan (of which 562,269 shares were available for issuance
as Restricted Stock). Upon the effectiveness of the proposed amendment, the
total number of shares available for issuance as or pursuant to Awards under the
1995 Equity Plan will be equal to the sum of (a) the number of shares remaining
available for issuance as or pursuant to Awards under the 1995 Equity Plan
immediately prior to the effectiveness of such amendment and (b) 7.5 million. Of
such total number of shares, the number of shares that will be available for
issuance under the 1995 Equity Plan as Restricted Stock will be 562,269 (subject
to reduction on a share-for-share basis on account of any shares of Restricted
Stock issued after April 2, 1999).
 
                                       12
<PAGE>   16
 
     Options granted under the 1995 Equity Plan may be incentive stock options
("ISOs"), nonqualified stock options, or combinations of the foregoing. The 1995
Equity Plan does not specify a maximum term for Options granted thereunder. A
grant of Options may provide for the deferred payment of the exercise price from
the proceeds of sales through a bank or broker on the exercise date of some or
all of the shares of common stock to which such exercise relates. The exercise
price (the "Exercise Price") of Options may not be less than (a) the closing
sale price per share of the common stock as reported in the NYSE Composite Tape
(or any other consolidated transactions reporting system which subsequently may
replace such Composite Tape) for the trading day immediately preceding the date
determined as the grant date in accordance with the authorization of the Board
(and, in the case of nonqualified Options awarded to non employee directors of
Federated as described below, the trading day immediately preceding the date of
the Award), or if there are no reported sales on such date, on the next
preceding day on which there were sales; (b) the average (whether weighted or
not) or mean price, determined by reference to the closing sales prices, average
between the high and low sales prices, or any other standard for determining
price adopted by the Board, per share of the common stock as reported in the
NYSE Composite Transactions Report as of the date or for the period determined
in accordance with the authorization of the Board; or (c) in the event that the
common stock is not listed for trading on the NYSE as of a relevant date of
grant, an amount determined in accordance with standards adopted by the Board.
In general, among other requirements, in order to permit Federated to exclude
any amount reportable as taxable income for federal income tax purposes as a
result of the exercise of such Options and SARs in computing compensation that
is subject to the $1.0 million deductibility limit imposed by Section 162(m)
(discussed below), Options and SARs granted to executives who are or who could
be subject to the $1.0 million limitation will be granted with an Exercise Price
of not less than the market value per share on the date of grant.
 
     Each grant of Options will specify whether the Exercise Price is payable in
cash, by the actual or constructive transfer to Federated of nonforfeitable,
unrestricted shares of common stock already owned by the participant having an
actual or constructive value as of the time of exercise equal to the total
Exercise Price, by any other legal consideration authorized by the Compensation
Committee, or by a combination of such methods of payment. The 1995 Equity Plan
does not require that a participant hold shares received upon the exercise of an
Option for a specified period and permits immediate sequential exercises of
Options with the Exercise Price therefor being paid in shares of common stock,
including shares acquired as a result of prior exercises of Options.
 
     SARs may be granted under the 1995 Equity Plan in tandem with the Options.
Upon exercise, a holder of an SAR would receive, in the discretion of the
Compensation Committee, cash, shares of the common stock, or a combination
thereof having an aggregate value equal to all or some portion of the excess of
the market value of the shares of common stock in respect of which the SAR is
exercised, determined in the manner specified in the 1995 Equity Plan as of the
date of such exercise, over the aggregate Exercise Price of the related Option.
The Option to which the SAR is related would be canceled to the extent of the
exercise of the SAR.
 
     Restricted Stock involves the immediate transfer by Federated to a
participant of ownership of a specified number of shares of common stock in
consideration of the performance of services. The participant is entitled
immediately to voting, dividend, and other ownership rights in such shares.
Restricted Stock is subject, for a period determined by the Compensation
Committee at the date of grant, to a "substantial risk of forfeiture" within the
meaning of section 83 of the Internal Revenue Code.
 
     Options granted under the 1995 Equity Plan may be Options that are intended
to qualify as ISOs, or nonqualified stock options that are not intended to so
qualify. Nonqualified stock options generally will not result in any taxable
income to the optionee at the time of the grant, but the holder thereof will
realize ordinary income at the time of exercise of the Options if the shares are
not subject to any substantial risk of forfeiture (as defined
                                       13
<PAGE>   17
 
in section 83 of the Internal Revenue Code). Under such circumstances, the
amount of ordinary income is measured by the excess of the fair market value of
the optioned shares at the time of exercise over the Exercise Price. If the
Exercise Price of a nonqualified stock option is paid for, in whole or in part,
by the delivery of shares of common stock previously owned by the optionee, no
gain or loss will be recognized to the extent that the shares of common stock
received are equal in fair market value to the shares of common stock
surrendered. An optionee's tax basis in shares acquired upon the exercise of
nonqualified stock options is equal to the exercise price plus any amount
treated as ordinary income.
 
     ISOs normally will not result in any taxable income to the optionee at the
time of grant. If certain requirements are met, the excess of the net selling
price over the adjusted basis of the shares of common stock received upon
exercise (the "ISO Shares") will be characterized as a capital gain rather than
as ordinary income, and will not be taxed at the time of exercise but only upon
the sale of such shares. However, the excess of the fair market value of ISO
Shares over the amount paid upon the exercise of the related ISO is a tax
preference item that is potentially subject to the alternative minimum tax. To
the extent that the aggregate fair market value of common stock with respect to
which ISOs are exercisable for the first time by an employee during any calendar
year exceeds $100,000, such excess ISOs will be treated as Options which are not
ISOs. No deduction is available to the employer of an optionee upon the
optionee's exercise of an ISO nor upon the sale or exchange of ISO Shares if the
holding period requirements for ISO Shares and the statutory employment
requirement are satisfied by the holder of the ISO Shares.
 
     In general, the grant of an SAR will not produce taxable income to the
recipient. However, upon exercise of an SAR, the amount of any cash received and
the fair market value on the exercise date of any shares of common stock
received will be taxable as ordinary income to the recipient.
 
     For federal income tax purposes, no taxable income will be recognized by a
participant who receives a Restricted Stock Award pursuant to the 1995 Equity
Plan in the year such Award is made to the participant. If the participant makes
an election under section 83(b) of the Internal Revenue Code to have such stock
taxed to him as ordinary income (a "Section 83(b) Election"), however, he will
recognize as ordinary income for such year an amount equal to the excess of the
fair market value of the shares of common stock (determined without regard to
any lapse restrictions imposed thereon) at the time of transfer over any amount
paid by the participant therefor. If a participant makes a Section 83(b)
Election, no tax deduction will subsequently be allowed to the participant for
any amount previously included in income by reason of such election with respect
to any common stock later forfeited under the terms of the 1995 Equity Plan.
Absent a Section 83(b) Election, a participant will recognize ordinary income
for federal income tax purposes in the year or years in which restrictions
terminate, in an amount equal to the excess, if any, of the fair market value of
such shares of common stock on the date the restrictions expire or are removed
over any amount paid by the participant therefor. Assuming no Section 83(b)
Election has been made, any dividends received with respect to common stock
subject to restrictions will be treated as additional compensation income and
not as dividend income.
 
     To the extent that a recipient of an Award recognizes ordinary income in
the circumstances described above, Federated would be entitled to a
corresponding deduction, provided in general that (a) the amount is an ordinary
and necessary business expense and such income meets the test of reasonableness;
(b) the deduction is not disallowed pursuant to Section 162(m), as described
below; and (c) certain statutory provisions relating to so-called "excess
parachute payments" do not apply. Awards granted under the 1995 Equity Plan are
subject to acceleration in the event of a change-in-control of Federated and,
therefore, it is possible that these change-in-control features may affect
whether amounts realized upon the receipt or exercise of Awards will be
deductible by Federated under the "excess parachute payments" provisions of the
Internal Revenue Code.
 
                                       14
<PAGE>   18
 
     Section 162(m) generally disallows a tax deduction to public companies for
compensation over $1.0 million accrued with respect to the chief executive
officer and the four most highly compensated executive officers in addition to
the chief executive officer employed by the company at the end of the applicable
year. Qualifying performance-based compensation will not be subject to the
deduction limit if certain requirements are met. In the case of options, one
requirement is that the plan under which the options are granted state a maximum
number of shares with respect to which options may be granted to any one
participant during a specified period. Accordingly, the 1995 Equity Plan
restricts Awards so that no participant may be granted Options to purchase more
then 1,000,000 shares in any period of three fiscal years of Federated, subject
to adjustment by the Compensation Committee in certain circumstances to prevent
dilution or enlargement of the participant's rights. A second requirement is
that the 1995 Equity Plan be approved by stockholders. This requirement has been
satisfied with respect to the 1995 Equity Plan as presently in effect and, if
the proposed amendment becomes effective as described herein, will be satisfied
with respect to the 1995 Equity Plan as amended thereby.
 
     The foregoing discussion of the material provisions of the 1995 Equity
Plan, as proposed to be amended, does not purport to be complete and is
qualified in its entirety by reference to the full text thereof, which is
attached as Appendix A to this Proxy Statement and incorporated herein by
reference. As proposed to be amended, the 1995 Equity Plan would be subject to
further amendment from time to time by the Board, except that no amendment to
increase the maximum numbers of shares of common stock or shares of Restricted
Stock issuable pursuant to the 1995 Equity Plan or the maximum number of shares
of common stock that may be subject to Option Rights or Appreciation Rights
granted to any participant in any period of three fiscal years of Federated
could be effected without the further approval of the holders of a majority of
the shares of common stock actually voting thereon at a meeting of Federated's
stockholders.
 
     The following table sets forth certain information regarding the Awards
granted under the 1995 Equity Plan in fiscal 1998 and fiscal 1999 (through April
2, 1999). No determination has been made with respect to any specific Award that
may be granted under the 1995 Equity Plan after April 2, 1999.
 
                                       15
<PAGE>   19
 
                      1995 EXECUTIVE EQUITY INCENTIVE PLAN
 
<TABLE>
<CAPTION>
                                                                     POTENTIAL REALIZABLE VALUE OF
                                                                     ASSUMED ANNUAL RATES OF STOCK
                                                                     PRICE APPRECIATION FOR OPTION
                                                      STOCK                       TERM
                 NAME AND                            OPTIONS         ------------------------------
            PRINCIPAL POSITION                      SHARES(#)            5%($)           10%($)
            ------------------                      ---------        -------------    -------------
<S>                                         <C>     <C>              <C>              <C>
J. Zimmerman                                1998            0                   0                0
  Chairman and                              1999            0                   0                0
  Chief Executive Officer

T. Lundgren                                 1998      150,000(1)        4,834,627       12,251,895
  President and                             1999            0                   0                0
  Chief Merchandising Officer

R. Tysoe                                    1998      360,000(2)        4,223,106       22,024,548
  Vice Chairman, Finance and                1999            0                   0                0
  Real Estate

T. Cody                                     1998      120,000(1)        3,867,702        9,801,516
  Executive Vice President,                 1999            0                   0                0
  Law and Human Resources

K. Hoguet                                   1998       42,000(1)        1,353,696        3,430,531
  Senior Vice President,                    1999            0                   0                0
  Chief Financial Officer and Treasurer

Executive Group                             1998      715,000(1)       15,665,057       51,020,700
                                            1999        7,000(5)          167,561          424,633

Non-Executive Director Group                1998       31,500(3)        1,065,986        2,701,417
  (9 persons)

Non-Executive Officer Employee Group        1998    3,842,875(4)      122,791,739      311,178,376
  (2,091 persons)                           1999    3,566,225(5)(6)    82,679,703      214,357,975
</TABLE>
 
- ---------------
 
(1) Represents options granted on March 27, 1998 having an exercise price of
    $51.25 per share. Such options have 10-year terms and will vest as to
    one-fourth of the shares covered thereby on each of the first four
    anniversaries of the date of the grant thereof.
 
(2) Represents options granted on March 27, 1998. 120,000 of such options have
    an exercise price of $64.06. 120,000 of such options have an exercise price
    of $71.75. 120,000 of such options have an exercise price of $79.44. Such
    options have 10-year terms and will vest, in the case of options within each
    of the three exercise price categories described above, as to one-fourth of
    the shares covered thereby on each of the first four anniversaries of the
    date of grant thereof.
 
(3) Represents options granted May 15, 1998 having an exercise price of $53.81
    per share. It is anticipated that on May 21, 1999, each non-employee
    director will be granted an option to purchase 3,500 shares of common stock
    during a 10-year term at a price equal to the closing price per share of
    common stock on the NYSE on May 20, 1999.
 
(4) Represents options granted between March 27, 1998 and January 18, 1999
    having exercise prices ranging from $39.88 to $53.38 per share. Such options
    have 10-year terms, with the majority vesting as to one-fourth of the shares
    covered thereby on each of the first four anniversaries of the date of the
    grant thereof, with the remainder vesting either in their entirety on the
    fourth anniversary of the date of the grant or as to one half of the shares
    covered thereby on each of the first two anniversaries of the date of the
    grant thereof.
 
                                       16
<PAGE>   20
 
(5) Represents options granted on March 22, 1999 and March 26, 1999 having
    exercise prices ranging from $38.06 to $51.25, with a majority of such
    options vesting as to one-fourth of the shares covered thereby on each of
    the first four anniversaries of the date of the grant thereof and the
    remainder vesting either as to one-third of the shares covered thereby on
    each of the third, fourth and fifth anniversaries of the date of the grant
    thereof or in their entirety on the fourth anniversary of the date of the
    grant thereof.
 
(6) A total of 112,631 Restricted Shares were also awarded to five persons in
    this group.
 
     The Board recommends that stockholders vote FOR the amendment to the 1995
Equity Plan. Proxies solicited by the Board will be so voted except where
authority has been withheld.
 
                             EXECUTIVE COMPENSATION
 
THREE-YEAR COMPENSATION SUMMARY
 
     The following table summarizes the compensation of the five most highly
compensated executive officers of Federated as of January 30, 1999 (the "Named
Executives") for Federated's last three fiscal years for services rendered in
all capacities to Federated and its subsidiaries.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                     ANNUAL COMPENSATION                       LONG-TERM COMPENSATION
                               --------------------------------         ------------------------------------
                                                                                AWARDS             PAYOUTS
                                                                        -----------------------   ----------     ALL
                                                        OTHER           RESTRICTED   SECURITIES                 OTHER
                                                        ANNUAL            STOCK      UNDERLYING      LTIP      COMPEN-
       NAME AND                                        COMPEN-           AWARD(S)     OPTIONS/     PAYOUTS     SATION
  PRINCIPAL POSITION    YEAR    SALARY      BONUS       SATION            ($)(1)      SARS(#)       ($)(2)       (3)
  ------------------    ----    ------      -----      -------          ----------   ----------    -------     -------
<S>                     <C>    <C>         <C>         <C>              <C>          <C>          <C>          <C>
J. Zimmerman            1998   1,250,000   922,000     192,267(4)           0               0        849,800    5,506
    Chairman & Chief    1997   1,177,083   700,000     107,776              0         450,000        721,900    5,755
    Executive Officer   1996   1,000,000   443,200     104,671              0               0        270,500    1,500
    from May 16, 1997

T. Lundgren             1998   1,000,000   567,200      58,465(5)           0         150,000        560,500    4,877
    President & Chief   1997     970,833   472,000      82,464              0         250,000        500,100    5,755
    Merchandising
    Officer from May
    16, 1997

R. Tysoe                1998     750,000   265,900     135,767(6)           0         360,000        302,900    3,871
    Vice Chairman,      1997     741,667   221,300     120,320              0          50,000        281,200    3,837
    Finance & Real      1996     700,000   212,800      89,798              0          50,000        216,000    1,500
    Estate

T. Cody                 1998     690,000   244,600     113,113(7)           0         120,000        281,300    5,506
    Executive Vice      1997     683,333   203,600     116,048              0          50,000        256,300    3,837
    President, Law      1996     643,667   197,600      81,123              0          40,000        216,000    1,500
    and Human
    Resources

K. Hoguet               1998     400,000   141,800          --              0          42,000        133,200    5,506
    Senior Vice         1997     359,500   121,200          --              0          22,000        109,700    3,837
    President, Chief    1996     343,333   106,200          --              0           9,000         97,500    1,500
    Financial Officer
    & Treasurer
</TABLE>
 
- ---------------
 
(1) At January 30, 1999, the aggregate number of shares of restricted stock held
    by each of the Named Executives and the aggregate value thereof (based on
    the closing market price of the common stock on January 29, 1999) were as
    follows:
 
                                       17
<PAGE>   21
 
    Mr. Zimmerman: 0; Mr. Lundgren: 12,000 shares, $501,750; Mr. Tysoe: 0; Mr.
    Cody: 0; and Mrs. Hoguet: 0. The restrictions on Mr. Lundgren's shares of
    restricted stock lapsed on March 18, 1999.
 
(2) The payments to the Named Executives for fiscal years 1996, 1997 and fiscal
    1998 were made pursuant to Federated's long-term incentive plans in respect
    of the period encompassing Federated's fiscal years 1994 through 1998. See
    "Compensation Committee Report on Executive Compensation -- Specific
    Compensation Practices -- Long-Term Incentive."
 
(3) Consists of contributions under Federated's Profit Sharing 401(k) Investment
    Plan. See "Retirement Programs."
 
(4) For fiscal 1998, the amount shown includes $97,074 for executive discount on
    merchandise purchases.
 
(5) For fiscal 1998, the amount shown includes $20,675 for financial counseling.
 
(6) For fiscal 1998, the amount shown includes $50,055 for executive discount on
    merchandise purchases.
 
(7) For fiscal 1998, the amount shown includes $29,596 for executive discount on
    merchandise purchases.
 
FISCAL 1998 STOCK OPTION GRANTS
 
     The following table sets forth certain information regarding grants of
stock options made during fiscal 1998 to the Named Executives pursuant to the
1995 Equity Plan. No grants of stock appreciation rights were made during fiscal
1998 to any of the Named Executives.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                INDIVIDUAL GRANTS
              ------------------------------------------------------
                           % OF TOTAL
                            OPTIONS               MARKET               POTENTIAL REALIZABLE VALUE OF ASSUMED
              SECURITIES   GRANTED TO            PRICE ON                   ANNUAL RATES OF STOCK PRICE
              UNDERLYING   EMPLOYEES              GRANT     EXPIRA-        APPRECIATION FOR OPTION TERM
               OPTIONS     IN FISCAL    PRICE      DATE       TION     -------------------------------------
    NAME      GRANTED(#)      YEAR      $/SH.    $/SH.(1)     DATE       0%($)        5%($)        10%($)
    ----      ----------   ----------   ------   --------   --------   ---------   -----------   -----------
<S>           <C>          <C>          <C>      <C>        <C>        <C>         <C>           <C>
J. Zimmerman         0           0%        N/A       N/A         N/A       N/A            N/A           N/A
T. Lundgren    150,000(2)     3.29%      51.25     51.25     3/27/08         0      4,834,627    12,251,895
R. Tysoe       120,000(2)     2.63%      64.06     51.25     3/27/08         0      2,330,202     8,264,016
               120,000(2)     2.63%      71.75     51.25     3/27/08         0      1,407,702     7,341,516
               120,000(2)     2.63%      79.44     51.25     3/27/08         0        485,202     6,419,016
T. Cody        120,000(2)     2.63%      51.25     51.25     3/27/08         0      3,867,702     9,801,516
K. Hoguet       42,000(2)     0.92%      51.25     51.25     3/27/08         0      1,353,696     3,430,531
</TABLE>
 
- ---------------
 
(1) The "market price" shown is the closing price for shares of common stock on
    the NYSE on the business day immediately preceding the grant date.
 
(2) Twenty-five percent of the option award vests on each of the first four
    anniversaries of the award, beginning March 27, 1999.
 
     See "Compensation Committee Report on Executive Compensation -- Specific
Compensation Practices -- Equity-Based Plan" for further information regarding
grants of stock options made during fiscal 1998.
 
FISCAL YEAR-END OPTION VALUES
 
     The following table sets forth certain information regarding the total
number and aggregate value of options exercised by each of the Named Executives
during fiscal 1998 and the total number and aggregate value of options held by
each of the Named Executives at January 30, 1999.
 
                                       18
<PAGE>   22
 
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                              NUMBER OF
                                              SECURITIES             VALUE OF
                                              UNDERLYING           UNEXERCISED
                                             UNEXERCISED           IN-THE-MONEY
                                              OPTIONS AT            OPTIONS AT
                SHARES                    FISCAL YEAR-END(#)    FISCAL YEAR-END($)
              ACQUIRED ON      VALUE         EXERCISABLE/          EXERCISABLE/
    NAME      EXERCISE(#)   REALIZED($)     UNEXERCISABLE        UNEXERCISABLE(1)
    ----      -----------   -----------   ------------------   --------------------
<S>           <C>           <C>           <C>                  <C>
J. Zimmerman          0              0    586,666/363,334      11,140,113/2,845,637
T. Lundgren           0              0    146,667/376,667       1,661,256/2,016,256
R. Tysoe              0              0    162,166/480,384       2,838,519/647,668
T. Cody          33,000      1,059,501    103,000/244,000       1,595,813/1,740,250
K. Hoguet             0              0     48,750/90,250          849,313/607,813
</TABLE>
 
- ---------------
 
(1) In-the-money options are options having a per share exercise price below the
    closing price of shares of common stock on the NYSE on January 29, 1999 (the
    last trading day in fiscal 1998). The dollar amounts shown represent the
    amount by which the product of such closing price and the number of shares
    purchasable upon the exercise of such in-the-money options exceeds the
    aggregate exercise price payable upon such exercise.
 
FISCAL 1998 LONG-TERM INCENTIVE PLAN AWARD OPPORTUNITIES
 
     The following table sets forth certain information with respect to award
opportunities of the Named Executives under Federated's long-term incentive plan
for the fiscal 1998-2000 measurement period. The cash payment under this program
is scheduled to occur in 2001.
 
              LONG-TERM INCENTIVE PLAN--AWARDS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                             ESTIMATED FUTURE PAYOUTS
                   PERFORMANCE OR      UNDER NON-STOCK PRICE-BASED PLANS(1)
                       OTHER           -------------------------------------
                    PERIOD UNTIL        THRESHOLD     TARGET       MAXIMUM
     NAME       MATURATION OR PAYOUT       ($)          ($)          ($)
     ----       --------------------   -----------   ---------   -----------
<S>             <C>                    <C>           <C>         <C>
J. Zimmerman            2000             330,000      687,500     1,540,000
T. Lundgren             2000             176,000      440,000       880,000
R. Tysoe                2000              99,000      247,500       495,000
T. Cody                 2000              91,100      227,700       455,400
K. Hoguet               2000              52,800      132,000       264,000
</TABLE>
 
- ---------------
 
(1) See "Compensation Committee Report on Executive Compensation -- Specific
    Compensation Practices -- Long-Term Incentive" for further information
    regarding Federated's long-term incentive plan.
 
CHANGE-IN-CONTROL AGREEMENTS
 
     Federated has entered into a change-in-control agreement
("Change-in-Control Agreement") with each of its executive officers. Under the
Change-in-Control Agreements, if, prior to November 1, 2002, a change in
 
                                       19
<PAGE>   23
 
control (as defined in the Change-in-Control Agreements) occurs and within three
years thereafter Federated or, in certain circumstances, the executive
terminates the executive's employment and, in the case of a termination by
Federated, cause (as defined in the Change-in-Control Agreements) therefor does
not exist, the executive would be entitled to a cash severance benefit equal to
three times the sum of his or her current base salary (or, if higher, the
executive's highest salary received for any year in the three full calendar
years preceding the Change in Control) and target annual bonus (or, if higher,
the executive's highest bonus received for any year in the three full calendar
years preceding the Change in Control), payment of any awards under Federated's
long-term incentive plan at target (if applicable, and prorated to the
executive's participation during each performance period), the continuation of
welfare benefits for three years (subject, but only as to welfare benefits, to a
requirement in any applicable welfare benefits plan that the executive maintain
"actively at work status" and to early termination on the date the executive
secures other full-time employment) and three years of retirement plan credits
(but not pursuant to Federated's qualified or non-qualified plans). The cash
severance benefit payable under the Change-in-Control Agreements would be
reduced by all amounts actually paid to the executive pursuant to any other
employment or severance agreement or plan to which the executive and Federated
are parties or in which the executive is a participant. In addition, the
severance benefits under the Change-in-Control Agreements are subject to
reduction in certain circumstances if the excise tax imposed under 280G of the
Internal Revenue Code would reduce the net after-tax amount received by the
executive.
 
RETIREMENT PROGRAM
 
     Federated's retirement program (the "Retirement Program") consists of a
defined benefit plan and a defined contribution plan. As of January 1, 1999,
approximately 87,000 employees, including the executive officers of Federated,
participated in the Retirement Program.
 
     To allow the Retirement Program to provide benefits based on a
participant's total compensation, Federated adopted a Supplementary Executive
Retirement Plan (the "SERP"). The SERP, which is a nonqualified unfunded plan,
provides to eligible executives retirement benefits based on compensation in
excess of Internal Revenue Code maximums, as well as on amounts deferred under
Federated's Executive Deferred Compensation Plan ("EDCP"), in each case
employing a formula that is based on the participant's years of credited service
and final average compensation, taking into consideration the participant's
balance in the Cash Account Pension Plan and Retirement Profit Sharing Credits
(as defined below). As of January 1, 1999, approximately 800 employees were
eligible to receive benefits under the terms of the SERP. Federated has reserved
the right to suspend or terminate supplemental payments as to any category of
employee or former employee, or to modify or terminate any other element of the
Retirement Program, in accordance with applicable law.
 
     Under the Retirement Program's Cash Account Pension Plan, a participant
retiring at normal retirement age is eligible to receive the amount credited to
his or her pension account or the monthly benefit payments determined
actuarially based on the amount credited to his or her pension account. Amounts
credited to participants' accounts consist of an opening cash balance equal to
the single sum present value, using stated actuarial assumptions, of the
participant's accrued normal retirement benefit earned at December 31, 1996,
under the applicable predecessor pension plan, Pay Credits (generally, a
percentage of eligible compensation credited annually based on length of
service) and Interest Credits (credited quarterly, based on the 30 Year Treasury
Bond rate for the November prior to each calendar year). In addition, if a
participant retires before January 1, 2002 at or after age 55 with at least 10
years of credited service, the pension benefit payable in an annuity form, other
than a single life annuity, will not be less than that which would have been
payable from the predecessor pension plan under which such participant was
covered on December 31, 1996.
 
                                       20
<PAGE>   24
 
     Prior to the adoption of the Retirement Program, Federated's primary means
of providing retirement benefits to employees was through defined contribution
profit sharing plans. An employee's accumulated retirement profit sharing
interests in the profit sharing plans (the "Retirement Profit Sharing Credits")
which accrued prior to the adoption of the pension plans, continue to be
maintained and invested until retirement, at which time they are distributed.
 
     With defined benefit plans in place, Federated continued, and presently
expects to continue, to make contributions to the Profit Sharing 401(k)
Investment Plan. It is impractical to estimate the accrued benefits upon
retirement under Federated's Profit Sharing 401(k) Investment Plan because the
amount, if any, that will be contributed by Federated and credited to a
participant in any year is determined by such variable factors, among others, as
the amount of net income of Federated, participants' annual contributions to the
plan, the amount of matching contributions of Federated, and the earnings on
participants' accounts.
 
     The following table shows the estimated hypothetical total annual benefits
payable under the SERP benefit formula pursuant to the Cash Account Pension
Plan, Retirement Profit Sharing Credits and the SERP to persons retiring at
their normal retirement age in 1999 in specified eligible compensation and years
of service classifications, assuming that a retiring participant under the
Retirement Program elects a single life annuity distribution of his or her
balance in the Cash Account Pension Plan and Retirement Profit Sharing Credits.
If the total annual benefits payable to a person pursuant to the Cash Account
Pension Plan and the Retirement Profit Sharing Credits under the foregoing
assumptions would exceed the amount set forth below, no benefit would be payable
to such person under the SERP. Eligible compensation for this purpose includes
amounts reflected in the Annual Compensation portion of the Summary Compensation
Table under the headings "Salary" and "Bonus," but excludes amounts reflected in
such portion of such table under the heading "Other Annual Compensation." With
respect to the Annual Compensation portion of the Summary Compensation Table,
the eligible compensation of each of the Named Executives did not vary by more
than 10% from the total amount of such executive's annual compensation.
 
                               PENSION PLAN TABLE
 
<TABLE>
<CAPTION>
   FINAL                         YEARS OF SERVICE
  AVERAGE      ----------------------------------------------------
COMPENSATION      15         20         25         30         35
- ------------   --------   --------   --------   --------   --------
<S>            <C>        <C>        <C>        <C>        <C>
 $  250,000    $ 50,072   $ 66,762   $ 83,453   $100,143   $100,143
    300,000      61,322     81,762    102,203    122,643    122,643
    350,000      72,572     96,762    120,953    145,143    145,143
    400,000      83,822    111,762    139,703    167,643    167,643
    450,000      95,072    126,762    158,453    190,143    190,143
    500,000     106,322    141,762    177,203    212,643    212,643
    750,000     162,572    216,762    270,953    325,143    325,143
  1,000,000     218,822    291,762    364,703    437,643    437,643
  1,250,000     275,072    366,762    458,453    550,143    550,143
  1,500,000     331,322    441,762    552,203    662,643    662,643
</TABLE>
 
     Messrs. Zimmerman, Lundgren, Tysoe and Cody and Mrs. Hoguet have completed
32, 17, 11, 16 and 16 years of vesting service, respectively. Pursuant to the
terms of Mr. Tysoe's former employment agreement with Federated, Mr. Tysoe,
whose actual employment commenced on March 1, 1987, is deemed to have
 
                                       21
<PAGE>   25
 
commenced employment on February 19, 1981 for the purpose of calculating years
of vesting service for benefit accrual (with the resulting additional benefits
being payable by Federated separately and not pursuant to any of Federated's
qualified or non-qualified retirement plans).
 
            COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
OVERVIEW OF FEDERATED'S EXECUTIVE COMPENSATION POLICIES AND PRACTICES
 
     Federated's executive compensation program, which was developed with the
assistance of independent compensation and other advisors, is principally
intended to: (a) provide appropriate incentives designed to aid in assuring the
accomplishment of Federated's performance and financial objectives; (b) help
ensure that Federated is able to attract and retain top-quality management
personnel; and (c) ensure that an appropriate portion of executive compensation
is variable and dependent upon the accomplishment of specific short and
long-term performance and financial objectives, as well as increases in
stockholder value.
 
     The key guiding principle of the program is that total compensation
opportunities, which include annual cash compensation and the value of long-term
stock and cash incentives, should be positioned at competitive levels, should
lead the industry when annual and long-term performance exceeds expectations and
should lag behind the industry when performance falls short. The 1998 program
consists of the following components: (a) Base Salary -- targeted at competitive
levels for comparable-sized firms within the retail industry; (b)
Performance-Based Annual Cash Incentive -- based on attainment of specific
financial objectives for the total corporation, operating unit or individual;
(c) Performance-Based Long-Term Incentive -- based on company-wide performance
against three-year financial performance objectives, as well as performance
against peers; and (d) Equity -- in the form of stock options, which tie any
executive gain directly to value creation and stock price appreciation, and
limited use of restricted stock, the ultimate value of which is also directly
tied to creation of stockholder value. The companies to which comparisons are
made for purposes of determining competitive positioning are primarily
department store retailers, many of which are included in the graph set forth
under the caption "Comparison of Total Stockholder Return." For purposes of
measuring Federated's performance against peers, the peer group includes Dayton
Hudson Corporation, Dillard Department Stores, Inc., J.C. Penney Company, Inc.,
The May Department Stores Company, Inc. and Nordstrom, Inc. Information relating
to each of the foregoing components is set forth below.
 
     The Compensation Committee (the "Committee") has engaged William M. Mercer,
Inc. ("Mercer") as its independent executive compensation consultants. With the
assistance of Mercer and Federated management, the Committee periodically
reviews the compensation programs of Federated to determine whether the total
compensation provided by these programs is consistent with Federated's
performance-driven policies. During fiscal 1998, the Committee, with the
assistance of Mercer, reviewed the total compensation provided to Federated's
executives. Based upon this review, the Committee reaffirmed the current
programs, which are described below under "Annual Cash Incentive," "Long-Term
Incentive" and the "Equity-Based Plan." It is also the Committee's general
policy to consider whether particular payments and awards are deductible for
federal income tax purposes, along with such other factors as may be relevant in
the circumstances, in reviewing executive compensation programs. Consistent with
this policy, and in response to the final Treasury regulations regarding the
deductibility of executive compensation under Section 162(m), the Committee has
taken what it believes to be appropriate steps to maximize the future
deductibility of cash payments under Federated's annual cash incentive plan and
the long-term incentive plan, and of stock options awarded under the 1995 Equity
Plan.
 
     Federated's overall executive compensation program and each of its
components are administered by the Committee and the Section 162(m)
Subcommittee, based on authority delegated by the Board. All of the
 
                                       22
<PAGE>   26
 
members of the Committee are non-employee directors and all of the members of
the Section 162(m) Subcommittee are "outside directors" within the meaning of
Section 162(m). See "Further Information Concerning The Board of
Directors -- Committees of the Board-Compensation Committee" for further
information regarding the Section 162(m) Subcommittee. In the opinion of the
Board each of the Compensation Committee and the Section 162(m) Subcommittee is
composed of directors who are independent of any relationships with any officer
or other person that would prevent such committee or subcommittee from making
independent judgments with respect to matters pertaining to executive
compensation generally within its authority or as applied to any specific
officer. No executive officer of Federated serves on any other boards of
directors with any member of the Board.
 
SPECIFIC COMPENSATION PRACTICES
 
     EMPLOYMENT AGREEMENT WITH CHIEF EXECUTIVE OFFICER.  Federated and Mr.
Zimmerman have entered into an employment agreement, dated as of May 16, 1997,
which provides for Mr. Zimmerman to serve as Chairman of the Board and Chief
Executive Officer of Federated for a term expiring on May 16, 2001. Mr.
Zimmerman's employment agreement provides for a base salary of $1.25 million per
year, and specifically includes Mr. Zimmerman as a participant in Federated's
annual and long-term incentive plans described hereinafter. In addition, in
connection with his agreement to serve as Chairman of the Board and Chief
Executive Officer of Federated, Mr. Zimmerman was granted, on March 28, 1997, an
option to purchase 450,000 shares of common stock at an exercise price of
$34.375 per share. Such option vested or will vest as to 100,000 shares on each
of March 28, 1998 and March 28, 1999, and as to the remaining 250,000 shares on
March 28, 2000. Pursuant to Section 162(m), annual compensation accrued to Mr.
Zimmerman that is in excess of $1.0 million (excluding Mr. Zimmerman's annual
and long-term bonus, as well as any gains from the stock option awarded) will
not be deductible by Federated for federal income tax purposes.
 
     Termination of Mr. Zimmerman's employment by Federated other than for
"cause" or by Mr. Zimmerman for "good reason" would entitle Mr. Zimmerman to
receive a lump-sum payment of all salary and targeted annual bonuses for each
year until the expiration of the stated term thereof. The term "cause" is
defined generally to include (a) willful and material breaches of duties, (b)
habitual neglect of duties, or (c) the final conviction of a felony, but
generally does not include bad judgment or negligence, any act or omission
believed by Mr. Zimmerman in good faith to have been in or not opposed to the
interests of Federated or any act or omission in respect of which a
determination could properly have been made by the Board that Mr. Zimmerman met
the applicable standard of conduct prescribed for indemnification or
reimbursement under the By-Laws or the laws of the state of Delaware. The term
"good reason" is defined generally to include (a) the assignment to Mr.
Zimmerman of any duties materially inconsistent with his position, authority,
duties or responsibilities as contemplated in the agreement, or any other action
by Federated which results in a material diminution in such position, authority,
duties or responsibilities, (b) any material failure by Federated to comply with
any of the provisions of the agreement, (c) failure of Mr. Zimmerman to be
reelected Chairman of the Board and Chief Executive Officer of Federated or to
be reelected to membership on the Board, or (d) any purported termination by
Federated of Mr. Zimmerman's employment otherwise than as expressly permitted by
the agreement.
 
     EMPLOYMENT AGREEMENTS WITH OTHER EXECUTIVE OFFICERS.  Each of Federated's
other executive officers, along with a number of other key employees, is a party
to an employment agreement with Federated. Most of these agreements have a
three-year term, although several are for two years or four years, and all
incorporate non-compete and mitigation clauses. The agreements with Messrs.
Tysoe and Cody and Mrs. Hoguet presently specify the following respective annual
base salary rates: $825,000, $730,000 and $450,000.
 
                                       23
<PAGE>   27
 
     Federated and Mr. Lundgren have entered into an employment agreement, dated
as of May 16, 1997, which provides for Mr. Lundgren to serve as President and
Chief Merchandising Officer of Federated for a term expiring on May 16, 2000.
Mr. Lundgren's employment agreement provides for a base salary of $1.0 million
per year. In addition, in connection with his agreement to serve as President
and Chief Merchandising Officer of Federated, Mr. Lundgren was granted, on March
28, 1997, an option to purchase 250,000 shares of common stock at an exercise
price of $34.375 per share. Such option vested or will vest as to 75,000 shares
on each of March 28, 1998 and March 28, 1999, and as to the remaining 100,000
shares on March 28, 2000. Mr. Lundgren's employment agreement contains
provisions for compensation in the event of termination of Mr. Lundgren's
employment by Federated other than for "cause" or by Mr. Lundgren for "good
reason" substantially identical to the comparable provisions of Mr. Zimmerman's
employment agreement described above.
 
     The Committee reviews the compensation levels and other terms of employment
of each of Federated's executive officers against the performance of such
officers and other factors determined to be appropriate by the Committee on a
continuing basis. While the Committee expects Federated will continue its
historical practice of entering into employment agreements with its executive
officers and other key employees, it reserves the right to modify or terminate
that practice generally or in a specific instance upon the expiration of any
such agreements.
 
     ANNUAL CASH INCENTIVE.  Since fiscal 1992, Federated's executives have
participated in an annual cash bonus plan that was tied directly to Federated's
performance. Beginning in fiscal 1998, the annual bonus opportunity for Messrs.
Zimmerman, Lundgren, Tysoe and Cody and Mrs. Hoguet was based 71.4% upon
Federated's performance against specific "EBIT" (Earnings Before Interest and
Taxes) targets, 14.3% against specific sales targets and 14.3% against specific
"ROGI" (Return on Gross Investment) targets. The Committee (or in certain cases
the Section 162(m) Subcommittee) established threshold, target and maximum
levels for EBIT, target and maximum levels for sales and ROGI, and a minimum
EBIT-to-sales ratio consistent with Federated's annual business plan. Failure to
attain the minimum EBIT-to-sales objective results in a reduction of the bonus
otherwise earned based upon EBIT performance. Furthermore, failure to achieve
the threshold EBIT target results in a loss of the bonus otherwise earned for
meeting sales or ROGI performance targets. Although Federated's actual sales for
fiscal 1998 did not meet the sales target for 1998, Federated's actual EBIT,
ROGI and EBIT-to-sales ratio for fiscal 1998 exceeded the EBIT and ROGI targets
and the minimum EBIT-to-sales ratio for 1998, respectively. Accordingly, Messrs.
Zimmerman, Lundgren, Tysoe and Cody and Mrs. Hoguet earned bonuses which
reflected amounts between the target and the maximum annual bonus opportunity
which the Committee assigned to their positions at the beginning of the year.
The Committee (or in certain cases, the Section 162(m) Subcommittee) has
reviewed and approved the 1999 annual cash incentive EBIT, sales, ROGI and
EBIT-to-sales performance targets for the executive group and the corresponding
annual bonus opportunities.
 
     LONG-TERM INCENTIVE.  The long-term incentive plan for Federated's
executive officers is based on Federated's three-year performance against
specified financial objectives established in connection with Federated's
long-term business plan. Federated's performance against a cumulative EBIT
target and an EBIT rate target provides the basis for 60% of the incentive
opportunity under each of the 1996-1998 and the 1997-1999 programs. The
remaining 40% of the incentive opportunity is based upon an objective ranking of
Federated's performance compared to a designated group of peer companies with
respect to both cumulative comparable store sales and cumulative earnings per
share growth under each of the 1996-1998 and the 1997-1999 programs. For the
1998-2000 and 1999-2001 programs, however, 66.7% of the incentive opportunity
will be based on Federated's performance against a cumulative corporate EBIT
target and an EBIT rate target, with the remaining 33.3% being based on
Federated's performance against a specified three-year average corporate ROGI
target.
 
                                       24
<PAGE>   28
 
     Consistent with Federated's long-term business plan approved by the full
Board, the Committee (or, in certain cases, the Section 162(m) Subcommittee)
annually establishes new three-year threshold, target and maximum EBIT
objectives and a minimum EBIT rate objective, which generally remain unchanged
for each three-year measurement period. Failure to attain the minimum earnings
rate objective results in reduction of the bonus otherwise earned based upon
earnings performance. For the 1996-1998 performance period, EBIT performance
exceeded target objectives, resulting in a payout between the target and the
maximum opportunity for the portion of the incentive based upon EBIT
performance. With respect to Company performance against peers, Federated
exceeded the overall performance objectives, resulting in a payout equal to the
maximum opportunity for the portion of the award based upon performance against
peers. The Committee (or, in certain cases, the Section 162(m) Subcommittee) has
reviewed and approved the 1999-2001 long-term incentive cumulative EBIT and EBIT
rate performance targets for the executive group, the three-year average
corporate ROGI performance target, and the corresponding long-term bonus
incentive opportunity for each participant. Unlike payouts for performance
periods prior to the 1998-2000 performance period, which have been and will be
paid entirely in cash, any payout for the 1998-2000 and 1999-2001 performance
periods will be paid 50% (or such greater percentage, in ten percent increments,
any particular individual participant may have elected) in credits representing
the right to receive shares of common stock (with a 20% premium being added to
the amount so paid in such credits), with the balance being payable in cash.
Such stock credits will be settled in shares of common stock three years
following the issuance of such stock credits.
 
     EQUITY-BASED PLAN.  Stock option awards were granted in fiscal 1998 by the
Committee to Messrs. Lundgren, Tysoe and Cody and Mrs. Hoguet pursuant to the
1995 Equity Plan.
 
     Stock option awards granted in fiscal 1998 were based on the organizational
level of the executive, and provided recognition of the contributions made by
the executive in the current year, as well as the future contributions to
Federated each is anticipated to make. In granting these performance-based
awards, the Named Executives and other key employees were provided with an
immediate financial interest in increasing stockholder value.
 
     As part of the 1998 review of executive total compensation conducted by the
Committee with the assistance of outside compensation experts from Mercer, the
Committee confirmed guidelines for stock option awards to all executives, except
for the current two most senior executives of Federated. The guidelines featured
the use of a range of annual stock option award opportunities for each eligible
position within Federated, with the range of opportunity reflecting competitive
levels of awards as compared to other department store retailers and with
individual awards reflecting individual performance within Federated. Options
will generally be granted every three years to Federated's executive officers
and senior division executives within a range of opportunity equal to three
times the annual range. The awards are typically granted with an exercise price
equal to 100% of fair market value at the time of grant, with a 10-year term and
vesting over four years. Options granted after February 15, 1995, are granted
under the 1995 Equity Plan.
 
                                       25
<PAGE>   29
 
CONCLUSION
 
     The Committee intends to seek to continue to operate under, and to adjust
where necessary, these performance-driven compensation policies and practices to
assure that they are consistent with the goals and objectives of Federated, and
with the primary mission of the full Board of increasing long-term stockholder
value.
 
                                          Respectfully submitted,
 
                                          Joseph Neubauer, Chairperson
                                          Meyer Feldberg
                                          George V. Grune
                                          Joseph A. Pichler
                                          Craig E. Weatherup
 
                                       26
<PAGE>   30
                     COMPARISON OF TOTAL STOCKHOLDER RETURN
 
     The following graph compares the cumulative total stockholder return on the
common stock with the Standard & Poor's 500 Composite Index and the Standard &
Poor's Retail Department Store Index for the period from January 29, 1994
through January 30, 1999, assuming an initial investment of $100 and the
reinvestment of all dividends, if any.

                    FEDERATED DEPARTMENT STORES VS. S&P 500
                     VS. S&P RETAIL DEPARTMENT STORE INDEX
                          WEEKLY TOTAL RETURN HISTORY
<TABLE>
<CAPTION>
                                             S&P RETAIL DEPT.
                       FEDERATED               STORE INDEX                    S&P 500
                       ---------             ----------------                 -------
                                      WEEKLY FROM 3/4/94 TO 1/30/99
                                          INDEXED TOTAL RETURN
<S>                 <C>                      <C>                           <C>
   3/4/94              100.000                    100.000                     100.000
  3/11/94               99.492                    101.199                     100.428
  3/18/94               96.954                    102.091                     101.446
  3/25/94               95.431                    101.156                      99.248
   4/1/94               89.340                     96.529                      96.073
   4/8/94               97.970                    101.227                      96.415
  4/15/94               92.386                     97.804                      96.236
  4/22/94               91.878                     97.027                      96.564
  4/29/94               86.802                     99.021                      97.305
   5/6/94               85.279                     95.756                      96.742
  5/13/94               86.294                     96.338                      96.046
  5/20/94               88.325                     93.650                      98.480
  5/27/94               89.340                     94.502                      99.079
   6/3/94               89.340                     91.169                      99.724
  6/10/94               87.817                     92.572                      99.482
  6/17/94               86.802                     94.643                      99.456
  6/24/94               79.188                     91.064                      96.107
   7/1/94               82.234                     94.047                      96.918
   7/8/94               82.234                     92.974                      97.675
  7/15/94               79.695                     92.309                      98.700
  7/22/94               83.756                     94.099                      98.486
  7/29/94               82.741                     93.773                      99.645
   8/5/94               77.157                     91.328                      99.485
  8/12/94               82.234                     91.702                     100.631
  8/19/94               80.203                     91.070                     101.069
  8/26/94               83.756                     96.043                     103.333
   9/2/94               92.386                     95.732                     102.796
   9/9/94               94.416                     98.313                     102.239
  9/16/94               93.909                     97.775                     102.915
  9/23/94               90.355                     92.626                     100.444
  9/30/94               93.401                     93.085                     101.194
  10/7/94               88.830                     93.512                      99.605
 10/14/94               90.863                     93.293                     102.683
 10/21/94               84.264                     92.820                     101.775
 10/28/94               83.249                     94.738                     103.757
  11/4/94               81.218                     96.179                     101.362
 11/11/94               83.756                     91.633                     101.448
 11/18/94               81.218                     89.476                     101.326
 11/25/94               78.173                     90.063                      99.366
  12/2/94               79.188                     85.337                      99.647
  12/9/94               74.619                     81.908                      98.322
 12/16/94               76.650                     84.772                     100.954
 12/23/94               77.157                     84.961                     101.267
 12/30/94               78.173                     84.368                     101.178
   1/6/95               76.650                     83.995                     101.533
  1/13/95               73.604                     83.350                     102.731
  1/20/95               76.142                     82.939                     102.474
  1/27/95               75.635                     83.623                     103.747
   2/3/95               79.695                     86.177                     105.647
  2/10/95               87.817                     86.385                     106.384
  2/17/95               87.310                     87.384                     106.575
  2/24/95               87.563                     87.189                     107.979
   3/3/95               90.863                     84.094                     107.468
  3/10/95               84.772                     83.017                     108.471
  3/17/95               89.340                     84.153                     109.816
  3/24/95               91.371                     86.543                     111.027
  3/31/95               89.848                     88.299                     111.029
   4/7/95               87.817                     89.199                     112.379
  4/14/95               86.294                     87.119                     113.017
  4/21/95               86.294                     85.275                     112.871
  4/28/95               85.787                     85.953                     114.299
   5/5/98               87.817                     85.564                     115.596
  5/12/95               90.355                     90.533                     116.920
  5/19/95               87.817                     89.294                     115.615
  5/26/95               89.340                     89.764                     116.687
   6/2/95               96.954                     93.470                     118.699
   6/9/95               98.477                     94.379                     117.715
  6/16/95              106.599                     96.214                     120.432
  6/23/95              105.584                     95.866                     122.657
  6/30/95              104.569                     95.980                     121.629
   7/7/95              108.629                     96.821                     124.302
  7/14/95              112.690                     98.172                     125.105
  7/21/95              113.198                     99.921                     123.734
  7/28/95              113.198                     99.295                     125.846
   8/4/95              116.244                     95.977                     125.035
  8/11/95              120.305                     96.526                     124.278
  8/18/95              115.736                     97.683                     125.277
  8/25/95              110.152                     96.863                     125.510
   9/1/95              111.168                     96.838                     126.422
   9/8/95              114.721                     97.548                     128.462
  9/15/95              117.259                    101.804                     130.930
  9/22/95              112.183                    100.234                     130.626
  9/29/95              115.228                    100.391                     131.296
  10/6/95              115.228                     98.705                     130.952
 10/13/95              112.183                     98.745                     131.428
 10/20/95              107.107                     93.848                     132.120
 10/27/95              103.046                     89.873                     130.405
  11/3/95              111.168                     92.160                     132.931
 11/10/95              116.751                     97.817                     133.515
 11/17/95              117.259                     98.257                     135.258
 11/24/95              116.244                     99.423                     135.279
  12/1/95              116.244                     98.566                     136.942
  12/8/95              113.198                     99.585                     139.372
 12/15/95              111.675                     98.554                     139.191
 12/22/95              107.107                     94.875                     138.227
 12/29/95              110.660                     96.957                     139.207
   1/5/96              112.690                    100.008                     139.411
  1/12/96              112.690                     97.284                     136.116
  1/19/96              104.569                     93.485                     138.405
  1/26/96              105.076                     94.937                     140.628
   2/2/96              107.614                     98.430                     143.940
   2/9/96              112.690                    101.218                     146.668
  2/16/96              112.690                    101.261                     146.880
  2/23/96              122.843                    106.126                     149.434
   3/1/96              126.904                    109.017                     146.177
   3/8/96              130.457                    108.622                     143.803
  3/15/96              133.503                    113.715                     145.688
  3/22/96              134.518                    114.439                     147.796
  3/29/96              130.964                    111.186                     146.681
   4/5/96              126.904                    109.084                     149.081
  4/12/96              137.056                    112.978                     144.801
  4/19/96              129.442                    111.014                     146.727
  4/26/96              136.041                    115.148                     148.663
   5/3/96              136.548                    117.540                     146.038
  5/10/96              139.086                    118.206                     148.531
  5/17/96              140.609                    119.615                     152.518
  5/24/96              146.193                    121.225                     154.751
  5/31/96              140.609                    119.929                     152.682
   6/7/96              143.655                    120.300                     153.720
  6/14/96              140.609                    117.589                     152.103
  6/21/96              136.548                    115.464                     152.348
  6/28/96              138.579                    114.153                     153.265
   7/5/96              141.624                    113.116                     150.309
  7/12/96              134.518                    109.916                     147.817
  7/19/96              125.381                    107.015                     146.138
  7/26/96              121.827                    106.633                     145.496
   8/2/96              129.949                    111.661                     151.694
   8/9/96              132.487                    113.550                     151.685
  8/16/96              141.117                    113.535                     152.497
  8/23/96              139.594                    113.784                     152.962
  8/30/96              140.609                    113.496                     149.584
   9/6/96              133.503                    115.016                     150.517
  9/13/96              141.117                    118.323                     156.326
  9/20/96              137.056                    118.231                     157.876
  9/27/96              134.010                    114.707                     157.746
  10/4/96              136.548                    116.695                     161.289
 10/11/96              134.518                    115.732                     161.188
 10/18/96              141.117                    116.954                     163.554
 10/25/96              140.609                    114.575                     161.283
  11/1/96              131.980                    113.011                     162.037
  11/8/96              142.132                    116.789                     168.364
 11/15/96              135.025                    112.823                     170.021
 11/22/96              137.056                    115.166                     172.637
 11/29/96              138.579                    117.499                     174.634
  12/6/96              142.132                    115.236                     170.700
 12/13/96              132.995                    111.657                     168.249
 12/20/96              137.056                    110.958                     172.947
 12/27/96              137.056                    110.813                     174.856
   1/3/97              135.533                    109.326                     172.872
  1/10/97              127.411                    107.177                     175.587
  1/17/97              123.858                    108.322                     179.469
  1/24/97              125.888                    107.013                     178.179
  1/31/97              133.503                    106.987                     181.868
   2/7/97              137.564                    108.078                     182.776
  2/14/97              142.132                    110.806                     187.241
  2/21/97              138.579                    108.698                     185.756
  2/28/97              141.117                    111.086                     183.293
   3/7/97              144.163                    112.319                     186.688
  2/14/97              150.254                    114.768                     184.039
  3/21/97              150.762                    115.126                     181.960
  3/28/97              139.594                    111.614                     179.653
   4/4/97              136.041                    108.431                     175.982
  4/11/97              134.010                    105.475                     171.357
  4/18/97              137.056                    108.745                     178.041
  4/25/97              131.980                    106.879                     177.826
   5/2/97              140.102                    112.882                     188.985
   5/9/97              143.655                    112.981                     191.843
  5/16/97              152.792                    116.987                     193.163
  5/23/97              151.269                    118.284                     197.234
  5/30/97              150.254                    118.809                     197.596
   6/6/97              147.716                    118.931                     199.951
  6/13/97              149.239                    121.892                     208.262
  6/20/97              151.777                    122.120                     209.552
  6/27/97              143.909                    119.857                     206.953
   7/4/97              144.163                    123.091                     213.924
  7/11/97              148.477                    127.756                     213.963
  7/18/97              150.254                    128.233                     213.663
  7/25/97              165.229                    134.329                     219.154
   8/1/97              177.919                    136.194                     221.214
   8/8/97              176.142                    136.023                     218.077
  8/15/97              172.589                    138.458                     210.563
  8/22/97              172.589                    137.430                     215.947
  8/29/97              170.558                    137.115                     210.391
   9/5/97              175.381                    141.377                     217.388
  9/12/97              175.635                    142.765                     216.282
  9/19/97              183.249                    146.170                     222.583
  9/26/97              176.142                    140.461                     221.426
  10/3/97              171.320                    139.945                     226.106
 10/10/97              179.442                    139.349                     226.655
 10/17/97              175.888                    134.853                     221.316
 10/24/97              177.665                    135.753                     220.745
 10/31/97              176.934                    138.168                     214.503
  11/7/97              183.756                    141.371                     217.631
 11/14/97              185.787                    143.149                     217.927
 11/21/97              192.132                    147.442                     226.155
 11/28/97              185.025                    143.299                     224.432
  12/5/97              194.416                    146.524                     231.179
 12/12/97              183.756                    139.348                     224.128
 12/19/97              170.305                    135.176                     222.607
 12/26/97              163.452                    130.667                     220.196
   1/2/98              171.828                    137.312                     229.380
   1/9/98              169.797                    134.412                     218.318
  1/16/98              174.873                    133.065                     226.303
  1/23/98              177.157                    136.813                     225.400
  1/30/98              171.828                    140.338                     230.812
   2/6/98              185.533                    146.717                     238.506
  2/13/98              187.056                    149.168                     240.405
  2/20/98              190.609                    757.000                     243.814
  2/27/98              190.355                    152.862                     247.460
   3/6/98              201.777                    160.389                     249.077
  3/13/98              205.076                    159.743                     252.222
  3/20/98              208.376                    159.620                     259.459
  3/27/98              206.345                    160.086                     258.637
   4/3/98              210.914                    164.968                     265.111
  4/10/98              206.599                    161.560                     262.361
  4/17/98              203.300                    162.558                     265.232
  4/24/98              195.178                    157.185                     261.752
   5/1/98              200.000                    158.026                     264.937
   5/8/98              206.345                    160.249                     261.974
  5/15/98              216.751                    163.933                     262.323
  5/22/98              214.975                    167.742                     262.802
  5/29/98              210.406                    165.879                     258.233
   6/5/98              211.675                    169.114                     263.767
  6/12/98              217.259                    168.815                     260.318
  6/19/98              216.244                    170.618                     260.773
  6/26/98              213.706                    169.036                     268.544
   7/3/98              217.767                    171.064                     271.712
  7/10/98              221.827                    166.508                     276.075
  7/17/98              221.320                    168.637                     281.413
  7/24/98              212.183                    154.979                     270.543
  7/31/98              214.975                    153.850                     265.860
   8/7/98              198.985                    150.254                     258.529
  8/14/98              200.254                    150.343                     252.323
  8/21/98              198.731                    152.774                     256.782
  8/28/98              188.325                    141.846                     244.014
   9/4/98              174.873                    131.117                     231.449
  9/11/98              175.635                    130.477                     239.909
  9/18/98              186.294                    135.783                     242.614
  9/25/98              164.467                    126.106                     248.494
  10/2/98              140.609                    117.545                     238.580
  10/9/98              149.239                    117.648                     234.335
 10/16/98              166.751                    131.199                     251.504
 10/23/98              168.528                    133.913                     254.923
 10/30/98              156.091                    130.780                     261.676
  11/6/98              161.929                    133.251                     271.855
 11/13/98              163.959                    137.044                     268.342
 11/20/98              172.335                    143.045                     277.421
 11/27/98              175.888                    143.116                     284.376
  12/4/98              161.421                    137.421                     280.743
 12/11/98              162.994                    137.827                     278.397
 12/18/98              153.553                    137.422                     283.580
 12/25/98              159.899                    138.150                     292.726
   1/1/99              176.904                    140.934                     293.527
   1/8/99              179.188                    141.719                     304.586
  1/15/99              172.843                    137.386                     297.009
  1/22/99              165.229                    133.181                     292.715
  1/29/99              169.797                    138.619                     305.801
   2/5/99              177.665                    140.907                     296.265
  2/12/99              153.046                    133.140                     294.189
  2/19/99              151.269                    134.381                     296.423
  2/26/99              154.822                    134.090                     296.298
   3/5/99              162.183                    136.962                     305.312
</TABLE>

ON JANUARY 30, 1999
<TABLE>
<S>                                <C>
Federated:                         $169.80
S&P 500:                           $305.80
S&P Retail Dept. Store Index       $138.62
</TABLE>
                                       27
<PAGE>   31
 
                             STOCKHOLDER PROPOSALS
 
     PROPOSALS FOR 2000 ANNUAL MEETING. Stockholders of Federated may submit
proposals on matters appropriate for stockholder action at meetings of
Federated's stockholders in accordance with Rule 14a-8 promulgated under the
Exchange Act ("Rule 14a-8"). For such proposals to be included in Federated's
proxy materials relating to its 2000 annual meeting of stockholders, all
applicable requirements of Rule 14a-8 must be satisfied and such proposals must
be received by Federated no later than December 22, 1999.
 
     Except in the case of proposals made in accordance with Rule 14a-8, the
By-Laws require that stockholders intending to bring any business before an
annual meeting of stockholders deliver written notice thereof to the Secretary
of Federated not less than 60 days prior to the meeting. However, in the event
that the date of the meeting is not publicly announced by Federated by inclusion
in a report filed with the SEC or furnished to stockholders, or by mail, press
release or otherwise more than 75 days prior to the meeting, notice by the
stockholder to be timely must be delivered to the Secretary of Federated not
later than the close of business on the tenth day following the day on which
such announcement of the date of the meeting was so communicated. The By-Laws
further require, among other things, that the notice by the stockholder set
forth a description of the business to be brought before the meeting and certain
information concerning the stockholder proposing such business, including such
stockholder's name and address, the class and number of shares of Federated's
capital stock that are owned beneficially by such stockholder and any material
interest of such stockholder in the business proposed to be brought before the
meeting. The chairman of the meeting may refuse to permit to be brought before
the meeting any stockholder proposal (other than a proposal made in accordance
with Rule 14a-8) not made in compliance with these requirements. Similar
procedures prescribed by the By-Laws are applicable to stockholders desiring to
nominate candidates for election as directors. See "Further Information
Concerning the Board of Directors -- Director Nomination Procedures."
 
     OTHER. In December 1998, Federated was notified by Mrs. Evelyn Y. Davis,
Editor, Highlights and Lowlights, Watergate Office Building, 2600 Virginia
Avenue, NW, Suite 215, Washington, DC 20037, that she intended to submit at the
annual meeting a proposal recommending that Federated rotate the location of the
annual meeting of its stockholders between Cincinnati and other cities in states
where Federated has a large concentration of owners and/or stores. Following
discussions with Mrs. Davis, Federated agreed to hold the 2000 annual meeting of
its stockholders in Atlanta, Georgia and Mrs. Davis agreed to withdraw her
proposal.
 
                                 OTHER MATTERS
 
     The Board knows of no business which will be presented for consideration at
the annual meeting other than that described in this proxy statement. However,
if any business shall properly come before the annual meeting, the persons named
in the enclosed form of proxy or their substitutes will vote said proxy in
respect of any such business in accordance with their best judgment pursuant to
the discretionary authority conferred thereby.
 
     The cost of preparing, assembling and mailing the proxy material will be
borne by Federated. The Annual Report of Federated for fiscal 1998, which is
being mailed to the stockholders together herewith, is not to be regarded as
proxy soliciting material. Federated may solicit proxies otherwise than by the
use of the mails, in that certain officers and regular employees of Federated,
without additional compensation, may use their personal efforts, by telephone or
otherwise, to obtain proxies. Federated will also request persons, firms and
corporations holding shares in their names, or in the name of their nominees,
which are beneficially owned by others, to send proxy material to and obtain
proxies from such beneficial owners and will reimburse such holders for their
 
                                       28
<PAGE>   32
 
reasonable expenses in so doing. In addition, Federated has engaged the firm of
Georgeson & Company, Inc. ("Georgeson"), of New York City, to assist in the
solicitation of proxies on behalf of the Board. Georgeson will solicit proxies
with respect to common stock held by brokers, bank nominees, other institutional
holders and certain individuals, and will perform related services. It is
anticipated that the cost of the solicitation service to Federated will not
substantially exceed $15,000.
 
                                          By: /s/ DENNIS J. BRODERICK
                                            ------------------------------------
                                               Dennis J. Broderick
                                               Secretary
 
April 21, 1999
 
      PLEASE CAST YOUR VOTE BY FOLLOWING THE INSTRUCTIONS ON THE ENCLOSED
         PROXY CARD. IF YOU CHOOSE TO CAST YOUR VOTE BY COMPLETING THE
             ENCLOSED PROXY CARD, PLEASE RETURN IT PROMPTLY IN THE
                 ENCLOSED ADDRESSED ENVELOPE, WHICH REQUIRES NO
                    POSTAGE IF MAILED IN THE UNITED STATES.
 
                                       29
<PAGE>   33
 
                                                                      APPENDIX A
 
                       FEDERATED DEPARTMENT STORES, INC.
 
                      1995 EXECUTIVE EQUITY INCENTIVE PLAN
 
                  (AS AMENDED AND RESTATED AS OF MAY 21, 1999)
 
     Federated Department Stores, Inc., a Delaware corporation (the "Company"),
hereby amends and restates this 1995 Executive Equity Incentive Plan (this
"Plan") effective, subject to the provisions of Section 13, as of May 21, 1999
(the "Effective Date").
 
     1. Purpose. The purpose of this Plan is to attract and retain directors,
officers, and other key executives and employees of the Company and its
subsidiaries and to provide to such persons incentives and rewards relating to
the Company's business plans.
 
     2. Definitions. In addition to the terms defined elsewhere herein, the
following terms have the following meanings when used herein with initial
capital letters:
 
        (a) "Appreciation Right" means a right granted pursuant to Section 5.
 
        (b) "Board" means the Board of Directors of the Company or, pursuant to
     any delegation by the Board to the Compensation Committee pursuant to
     Section 11, the Compensation Committee.
 
        (c) "Change in Control" means the occurrence of any of the following
     events:
 
           (i) The Company is merged, consolidated, or reorganized into or with
        another corporation or other legal entity, and as a result of such
        merger, consolidation, or reorganization less than a majority of the
        combined voting power of the then-outstanding securities of such
        corporation or entity immediately after such transaction are held in the
        aggregate by the holders of the then-outstanding securities entitled to
        vote generally in the election of directors of the Company (the "Voting
        Stock") immediately prior to such transaction;
 
           (ii) The Company sells or otherwise transfers all or substantially
        all of its assets to another corporation or other legal entity and, as a
        result of such sale or transfer, less than a majority of the combined
        voting power of the then-outstanding securities of such other
        corporation or entity immediately after such sale or transfer is held in
        the aggregate by the holders of Voting Stock of the Company immediately
        prior to such sale or transfer;
 
           (iii) There is a report filed on Schedule 13D or Schedule 14D-1 (or
        any successor schedule, form, or report or item therein), each as
        promulgated pursuant to the Securities Exchange Act of 1934, as amended
        (the "Exchange Act"), disclosing that any person (as the term "person"
        is used in Section 13(d)(3) or Section 14(d)(2) of the Exchange Act) has
        become the beneficial owner (as the term "beneficial owner" is defined
        under Rule 13d-3 or any successor rule or regulation promulgated under
        the Exchange Act) of securities representing 30% or more of the combined
        voting power of the Voting Stock of the Company;
 
           (iv) The Company files a report or proxy statement with the
        Securities and Exchange Commission pursuant to the Exchange Act
        disclosing in response to Form 8-K or Schedule 14A (or any successor
        schedule, form, or report or item therein) that a change in control of
        the Company has occurred or will occur in the future pursuant to any
        then-existing contract or transaction; or
 
                                       A-1
<PAGE>   34
 
           (v) If, during any period of two consecutive years, individuals who
        at the beginning of any such period constitute the directors of the
        Company cease for any reason to constitute at least a majority thereof;
        provided, however, that for purposes of this clause (v) each director
        who is first elected, or first nominated for election by the Company's
        stockholders, by a vote of at least two-thirds of the directors of the
        Company (or a committee thereof) then still in office who were directors
        of the Company at the beginning of any such period will be deemed to
        have been a director of the Company at the beginning of such period.
 
Notwithstanding the foregoing provisions of Section 2(d)(iii) or 2(d)(iv),
unless otherwise determined in a specific case by majority vote of the Board, a
"Change in Control" will not be deemed to have occurred for purposes of Section
2(d)(iii) or 2(d)(iv) solely because (1) the Company, (2) a Subsidiary, or (3)
any employee stock ownership plan or any other employee benefit plan of the
Company or any Subsidiary either files or becomes obligated to file a report or
a proxy statement under or in response to Schedule 13D, Schedule 14D-1, Form
8-K, or Schedule 14A (or any successor schedule, form, or report or item
therein) under the Exchange Act disclosing beneficial ownership by it of shares
of Voting Stock, whether in excess of 30% or otherwise, or because the Company
reports that a change in control of the Company has occurred or will occur in
the future by reason of such beneficial ownership.
 
        (d) "Code" means the Internal Revenue Code of 1986, as amended from time
     to time.
 
        (e) "Common Shares" means shares of Common Stock of the Company or any
     security into which such Common Shares may be changed by reason of any
     transaction or event of the type referred to in Section 8.
 
        (f) "Compensation Committee" means a committee appointed by the Board in
     accordance with the By-Laws of the Company consisting of at least three
     Non-Employee Directors.
 
        (g) "Date of Grant" means the date determined in accordance with the
     Board's authorization on which a grant of Option Rights or Appreciation
     Rights, or a grant of Restricted Shares, becomes effective.
 
        (h) "Immediate Family" has the meaning ascribed thereto in Rule 16a-1(e)
     under the Exchange Act.
 
        (i) "Incentive Stock Options" means Option Rights that are intended to
     qualify as "incentive stock options" under Section 422 of the Code or any
     successor provision.
 
        (j) "Market Value per Share" means any of the following, as determined
     in accordance with the Board's authorization:
 
           (i) the closing sale price per share of the Common Shares as reported
        in the New York Stock Exchange Composite Transactions Report (or any
        other consolidated transactions reporting system which subsequently may
        replace such Composite Transactions Report) for the New York Stock
        Exchange (the "NYSE") trading day immediately preceding the date
        determined in accordance with the Board's authorization, or if there are
        no sales on such date, on the next preceding day on which there were
        sales,
 
           (ii) the average (whether weighted or not) or mean price, determined
        by reference to the closing sales prices, average between the high and
        low sales prices, or any other standard for determining price adopted by
        the Board, per share of the Common Shares as reported in the NYSE
        Composite Transactions Report as of the date or for the period
        determined in accordance with the Board's authorization, or
 
                                       A-2
<PAGE>   35
 
           (iii) in the event that the Common Shares are not listed for trading
        on the NYSE as of a relevant Date of Grant, an amount determined in
        accordance with standards adopted by the Board.
 
        (k) "Non-Employee Director" means a Director of the Company who is not a
     full-time employee of the Company or any Subsidiary.
 
        (l) "Nonqualified Stock Option" means Option Rights other than Incentive
     Stock Options.
 
        (m) "Optionee" means the optionee named in an agreement with the Company
     evidencing an outstanding Option Right.
 
        (n) "Option Price" means the purchase price payable on exercise of an
     Option Right.
 
        (o) "Option Right" means the right to purchase Common Shares upon
     exercise of an option granted pursuant to Section 4.
 
        (p) "Participant" means a person who is approved by the Board to receive
     benefits under this Plan and who is at the time an officer, executive, or
     other employee of the Company or any one or more of its Subsidiaries, or
     who has agreed to commence serving in any of such capacities, and also
     includes each Non-Employee Director.
 
        (q) "Restricted Shares" means Common Shares issued pursuant to Section 6
     as to which neither the substantial risk of forfeiture nor the prohibition
     on transfers referred to in Section 6 has expired.
 
        (r) "Rule 16b-3" means Rule 16b-3 promulgated under the Exchange Act (or
     any successor rule substantially to the same effect), as in effect from
     time to time.
 
        (s) "Spread" means the excess of the Market Value per Share of the
     Common Shares on the date when an Appreciation Right is exercised, or on
     the date when Option Rights are surrendered in payment of the Option Price
     of other Option Rights, over the Option Price provided for in the related
     Option Right.
 
        (t) "Subsidiary" has the meaning specified in Rule 405 promulgated under
     the Securities Act of 1933, as amended (or in any successor rule
     substantially to the same effect).
 
     3. Shares Available Under the Plan. Subject to adjustment as provided in
Section 8, the number of Common Shares that may be issued or transferred under
this Plan upon the exercise of Option Rights or Appreciation Rights or as
Restricted Shares and released from substantial risks of forfeiture thereof, may
not exceed the sum of (i) 7.5 million and (ii) the number of Common Shares which
remain available for issuance under this Plan immediately prior to the Effective
Date. The aggregate number of Common Shares issued under this Plan upon the
grant of Restricted Shares may not exceed the number of Common Shares which
remain available for issuance under this Plan upon the grant of Restricted
Shares immediately prior to the Effective Date. Shares issued under this Plan
may be shares of original issuance or treasury shares or a combination of the
foregoing. No Participant will be granted Option Rights or Appreciation Rights,
in the aggregate, for more than 1.0 million Common Shares in any period of three
fiscal years of the Company, subject to adjustment as provided in Section 8.
 
     4. Option Rights. The Board may from time to time authorize the grant to
Participants of options to purchase Common Shares upon such terms and conditions
as it may determine in accordance with the following provisions:
 
        (a) Each grant will specify the number of Common Shares to which it
     pertains and the term during which the rights granted thereunder will
     exist. The aggregate number of Common Shares to which the grants
 
                                       A-3
<PAGE>   36
 
     to any Non-Employee Director in any fiscal year of the Company pertain
     shall not exceed 3,500 (subject to adjustment as provided in Section 8).
 
        (b) Each grant will specify an Option Price per share, which may not be
     less than the Market Value per Share as of the Date of Grant.
 
        (c) Each grant will specify whether the Option Price is payable (i) in
     cash, (ii) by the actual or constructive transfer to the Company of
     nonforfeitable, unrestricted Common Shares already owned by the Optionees
     (or other consideration authorized pursuant to Section 4(d)) having an
     actual or constructive value as of the time of exercise as determined by
     the Board or in accordance with the applicable agreement referred to in
     Section 4(i), equal to the total Option Price, or (iii) by a combination of
     such methods of payment.
 
        (d) The Board may determine, at or after the Date of Grant, that payment
     of the Option Price of any option (other than an Incentive Stock Option)
     may also be made in whole or in part in the form of Restricted Shares or
     other Common Shares that are forfeitable or subject to restrictions on
     transfer, or other Option Rights (based on the Spread on the date of
     exercise). Unless otherwise determined by the Board at or after the Date of
     Grant, whenever any Option Price is paid in whole or in part by means of
     any of the forms of consideration specified in this paragraph, the Common
     Shares received upon the exercise of the Option Rights will be subject to
     such risks of forfeiture or restrictions on transfer as may correspond to
     any that apply to the consideration surrendered, but only to the extent of
     (i) the number of shares surrendered in payment of the Option Price or (ii)
     the Spread of any unexercisable portion of Option Rights surrendered in
     payment of the Option Price.
 
        (e) Any grant may provide for deferred payment of the Option Price from
     the proceeds of sale through a bank or broker on the exercise date of some
     or all of the shares to which such exercise relates.
 
        (f) Successive grants may be made to the same Participant whether or not
     any Option Rights previously granted to such Participant remain
     unexercised.
 
        (g) Each grant will specify the period or periods of continuous service
     by the Optionee with the Company or any Subsidiary which is necessary
     before the Option Rights or installments thereof will become exercisable
     and may provide for the earlier exercise of such Option Rights in the event
     of a Change in Control or other event.
 
        (h) Option Rights granted under this Plan may be (i) Incentive Stock
     Options, (ii) Nonqualified Stock Options, or (iii) combinations of the
     foregoing.
 
        (i) Each grant of Option Rights will be evidenced by an agreement
     executed on behalf of the Company by any officer, director, or, if
     authorized by the Board, employee of the Company and delivered to the
     Optionee and containing such terms and provisions as the Board may approve,
     except that in no event will any such agreement include any provision
     prohibited by the express terms of this Plan.
 
     5. Appreciation Rights. The Board may also authorize the grant to any
Optionee (other than a Non-Employee Director) of Appreciation Rights in respect
of Option Rights granted hereunder. An Appreciation Right will be a right of the
Optionee, exercisable by surrender of the related Option Right or in accordance
with the applicable agreement referred to in Section 5(f), to receive from the
Company an amount, as determined by
 
                                       A-4
<PAGE>   37
 
the Board, which will be expressed as a percentage of the Spread at the time of
exercise. Each such grant will be in accordance with the following provisions:
 
        (a) Any grant may provide that the amount payable on exercise of an
     Appreciation Right may be paid by the Company in cash, in Common Shares, or
     in any combination thereof and may either grant to the Optionee or retain
     in the Board the right to elect among those alternatives.
 
        (b) Any grant may specify that the amount payable on exercise of an
     Appreciation Right may not exceed a maximum specified by the Board as of
     the Date of Grant.
 
        (c) Any grant may specify waiting periods before exercise and
     permissible exercise dates or periods and will provide that no Appreciation
     Right may be exercised except at a time when the related Option Right is
     also exercisable and at a time when the Spread is positive.
 
        (d) Any grant may specify that such Appreciation Right may be exercised
     only in the event of a Change in Control or other event.
 
        (e) Any grant may provide that, in the event of a Change in Control,
     then any such Appreciation Right will automatically be deemed to have been
     exercised by the Optionee, the related Option Right will be deemed to have
     been surrendered by the Optionee and will be canceled, and the Company
     forthwith upon the consummation thereof will pay to the Optionee in cash an
     amount equal to the Spread at the time of such consummation.
 
        (f) Each grant of Appreciation Rights will be evidenced by an agreement
     executed on behalf of the Company by any officer, director, or, if
     authorized by the Board, employee of the Company and delivered to and
     accepted by the Optionee, which agreement will describe such Appreciation
     Rights, identify the related Option Rights, state that such Appreciation
     Rights are subject to all the terms and conditions of this Plan, and
     contain such other terms and provisions as the Board may approve, except
     that in no event will any such agreement include any provision prohibited
     by the express terms of this Plan.
 
     6. Restricted Shares. The Board may also authorize the issuance or transfer
of Restricted Shares to Participants (other than Non-Employee Directors) in
accordance with the following provisions:
 
        (a) Each such issuance or transfer will constitute an immediate transfer
     of the ownership of Common Shares to the Participant in consideration of
     the performance of services, entitling such Participant to voting,
     dividend, and other ownership rights, but subject to the substantial risk
     of forfeiture provided below.
 
        (b) Each such issuance or transfer may be made without additional
     consideration.
 
        (c) Each such issuance or transfer will provide that the Restricted
     Shares covered thereby will be subject, except (if the Board so determines)
     in the event of a Change in Control, to a "substantial risk of forfeiture"
     within the meaning of Section 83 of the Code, for a period to be determined
     by the Board at the Date of Grant; provided, however, that at least a
     portion of the Restricted Shares covered by such issuance or transfer will
     be subject to a "substantial risk of forfeiture" within the meaning of
     Section 83 of the Code for a period of (i) at least one (1) year following
     the Date of Grant in the case of a performance-based grant of Restricted
     Shares, and (ii) at least three (3) years following the Date of Grant in
     the case of any grant of Restricted Shares that is not performance based.
 
        (d) Each such issuance or transfer will provide that during the period
     for which such substantial risk of forfeiture is to continue, the
     transferability of the Restricted Shares will be prohibited or restricted
     in the manner and to the extent prescribed in or pursuant to the agreement
     referred to in Section 6(e) (which
 
                                       A-5
<PAGE>   38
 
     restrictions may include, without limitation, rights of repurchase or first
     refusal or provisions subjecting the Restricted Shares to a continuing
     substantial risk of forfeiture in the hands of any transferee).
 
        (e) Each issuance or transfer of Restricted Shares will be evidenced by
     an agreement executed on behalf of the Company by any officer, director,
     or, if authorized by the Board, employee of the Company and delivered to
     and accepted by the Participant and containing such terms and provisions as
     the Board may approve except that in no event will any such agreement
     include any provision prohibited by the express terms of the Plan. All
     certificates representing Restricted Shares will be held in custody by the
     Company until all restrictions thereon have lapsed, together with a stock
     power executed by the Participant in whose name such certificates are
     registered, endorsed in blank and covering such Restricted Shares, which
     may be executed by any officer of the Company upon a determination by the
     Board that an event causing the forfeiture of the Restricted Shares has
     occurred.
 
     7. Transferability.
 
        (a) Except as provided in Section 7(b), no Option Right, Appreciation
     Right, or Restricted Share granted, issued, or transferred under this Plan
     will be transferable otherwise than (i) upon death, by will or the laws of
     descent and distribution, (ii) pursuant to a qualified domestic relations
     order, as that term is defined in the Code or the rules thereunder Title I
     of the Employee Retirement Income Security Act of 1974, as amended
     ("ERISA"), or the rules thereunder, or (iii) to a fully revocable trust of
     which the Optionee is treated as the owner for federal income tax purposes.
 
        (b) Notwithstanding the provisions of Section 7(a), Option Rights,
     Appreciation Rights, and Restricted Shares (including Option Rights,
     Appreciation Rights, and Restricted Shares granted, issued, or transferred
     under this Plan prior to the Effective Date) will be transferable by a
     Participant who at the time of such transfer is eligible to earn "Long-Term
     Incentive Awards" under the Company's 1992 Incentive Bonus Plan, as amended
     (or any successor plan thereto) or is a Non-Employee Director, without
     payment of consideration therefor by the transferee, to any one or more
     members of the Participant's Immediate Family (or to one or more trusts
     established solely for the benefit of one or more members of the
     Participant's Immediate Family or to one or more partnerships in which the
     only partners are members of the Participant's Immediate Family); provided,
     however, that (i) no such transfer will be effective unless reasonable
     prior notice thereof is delivered to the Company and such transfer is
     thereafter effected in accordance with any terms and conditions that shall
     have been made applicable thereto by the Company or the Board and (ii) any
     such transferee will be subject to the same terms and conditions hereunder
     as the Participant.
 
        (c) The Board may specify at the Date of Grant that part or all of the
     Common Shares that are (i) to be issued or transferred by the Company upon
     the exercise of Option Rights or Appreciation Rights or (ii) no longer
     subject to the substantial risk of forfeiture and restrictions on transfer
     referred to in Section 6, will be subject to further restrictions on
     transfer.
 
     8. Adjustments. The Board may make or provide for such adjustments in the
numbers of Common Shares covered by outstanding Option Rights or Appreciation
Rights granted hereunder, in the prices per share applicable to such Option
Rights and Appreciation Rights, and in the kind of shares covered thereby, as
the Board may determine is equitably required to prevent dilution or enlargement
of the rights of Participants that otherwise would result from (a) any stock
dividend, stock split, combination of shares, recapitalization, or other change
in the capital structure of the Company, (b) any merger, consolidation,
spin-off, split-off, spin-out, split-up, reorganization, partial or complete
liquidation, or other distribution of assets or issuance of rights or warrants
to purchase securities, or (c) any other corporate transaction or event having
an effect similar to any of the
                                       A-6
<PAGE>   39
 
foregoing; provided, however, that no such adjustment in the numbers of Common
Shares covered by outstanding Option Rights or Appreciation Rights will be made
unless such adjustment would change by more than 5% the number of Common Shares
issuable upon exercise of Option Rights or Appreciation Rights; provided,
further, however, that any adjustment which by reason of this Section 8 is not
required to be made currently will be carried forward and taken into account in
any subsequent adjustment. In the event of any such transaction or event, the
Board may provide in substitution for any or all outstanding awards under this
Plan such alternative consideration as it may determine to be equitable in the
circumstances and may require in connection therewith the surrender of all
awards so replaced. The Board may also make or provide for such adjustments in
the numbers of shares specified in Section 3 as the Board may determine is
appropriate to reflect any transaction or event described in this Section 8.
 
     9. Fractional Shares. The Company will not be required to issue any
fractional Common Shares pursuant to this Plan. The Board may provide for the
elimination of fractions and for the settlement of fractions in cash.
 
     10. Withholding Taxes. To the extent that the Company is required to
withhold federal, state, local, or foreign taxes in connection with any payment
made or benefit realized by a Participant or other person under this Plan, and
the amounts available to the Company for such withholding are insufficient, it
will be a condition to the receipt of such payment or the realization of such
benefit that the Participant or such other person make arrangements satisfactory
to the Company for payment of the balance of such taxes required to be withheld,
which arrangements may include relinquishment of a portion of such benefit.
 
     11. Administration of the Plan.
 
        (a) This Plan will be administered by the Board, which may from time to
     time delegate all or any part of its authority under this Plan to the
     Compensation Committee or any subcommittee thereof.
 
        (b) The Board will take such actions as are required to be taken by it
     hereunder, may take the actions permitted to be taken by it hereunder, and
     will have the authority from time to time to interpret this Plan and to
     adopt, amend, and rescind rules and regulations for implementing and
     administering this Plan. All such actions will be in the sole discretion of
     the Board, and when taken, will be final, conclusive, and binding. Without
     limiting the generality or effect of the foregoing, the interpretation and
     construction by the Board of any provision of this Plan or of any
     agreement, notification, or document evidencing the grant of Option Rights,
     Appreciation Rights, or Restricted Shares, and any determination by the
     Board in its sole discretion pursuant to any provision of this Plan or of
     any such agreement, notification, or document will be final and conclusive.
     Without limiting the generality or effect of any provision of the
     Certificate of Incorporation of the Company, no member of the Board will be
     liable for any such action or determination made in good faith.
 
        (c) The provisions of Sections 4, 5, and 6 will be interpreted as
     authorizing the Board, in taking any action under or pursuant to this Plan,
     to take any action it determines in its sole discretion to be appropriate
     subject only to the express limitations therein contained and no
     authorization in any such Section or other provision of this Plan is
     intended or may be deemed to constitute a limitation on the authority of
     the Board.
 
        (d) The existence of this Plan or any right granted or other action
     taken pursuant hereto will not affect the authority of the Board or the
     Company to take any other action, including in respect of the grant or
     award of any option, security, or other right or benefit, whether or not
     authorized by this Plan, subject only to limitations imposed by applicable
     law as from time to time applicable thereto.
 
                                       A-7
<PAGE>   40
 
     12. Amendments, Etc.
 
        (a) This Plan may be amended from time to time by the Board, but without
     further approval by the holders of a majority of the Common Shares actually
     voting on the matter at a meeting of the Company's stockholders or such
     other approval as may be required by Rule 16b-3, no such amendment will (i)
     increase the maximum numbers of Common Shares or Restricted Shares issuable
     pursuant to Section 3 or the maximum number of Common Shares that may be
     subject to Option Rights or Appreciation Rights granted to any Participant
     in any period of three fiscal years of the Company (except that adjustments
     and additions authorized by this Plan will not be limited by this
     provision) or (ii) cause Rule 16b-3 to become inapplicable to this Plan or
     Option Rights, Appreciation Rights, or Restricted Shares granted, issued,
     or transferred hereunder during any period in which the Company has any
     class of equity securities registered pursuant to Section 13 or 15 of the
     Exchange Act.
 
        (b) In case of termination of employment by reason of death, disability,
     or normal or early retirement, or in the case of hardship or other special
     circumstances, of a Participant who holds an Option Right or Appreciation
     Right not immediately exercisable in full, or any Restricted Shares as to
     which the substantial risk of forfeiture or the prohibition or restriction
     on transfer has not lapsed, or who holds Common Shares subject to any
     transfer restriction imposed pursuant to Section 7(b), the Board may take
     such action as it deems equitable in the circumstances or in the best
     interests of the Company, including without limitation waiving or modifying
     any other limitation or requirement under any such award.
 
        (c) This Plan will not confer upon any Participant any right with
     respect to continuance of employment or other service with the Company or
     any Subsidiary, nor will it interfere in any way with any right the Company
     or any Subsidiary would otherwise have to terminate or modify the terms of
     such Participant's employment or other service at any time.
 
        (d) To the extent that any provision of this Plan would prevent any
     Option Right that was intended to qualify as an Incentive Stock Option from
     qualifying as such, that provision will be null and void with respect to
     such Option Right, but will remain in effect for other Option Rights and
     there will be no further effect on any provision of this Plan.
 
        (e) This Plan will be governed by and construed in accordance with the
     laws of the State of Delaware, without giving effect to the principles of
     conflict of laws thereof. If any provision of this Plan is held to be
     invalid or unenforceable, no other provision of this Plan will be affected
     thereby.
 
     13. Effectiveness. The amendment and restatement of this Plan set forth
herein will not become effective unless the holders of a majority of the Common
Shares present in person or by proxy at a meeting of the stockholders of the
Company and entitled to vote generally in the election of directors approve the
amendments to be effected hereby.
 
                                       A-8
<PAGE>   41
INSTRUCTIONS FOR VOTING YOUR PROXY

Federated is now offering shareholders of record three alternative means of
voting proxies:

* BY TELEPHONE (using a touch-tone phone)
* THROUGH THE INTERNET (using a browser)
* BY MAIL (traditional method)


Your telephone or Internet vote authorizes the named proxies to vote your shares
in the same manner as if you had returned your proxy card. We encourage you to
use these cost effective and convenient ways of voting, 24 hours a day, 7 days a
week.

TELEPHONE VOTING Available only for residents of the United States and Canada.
* On a touch tone telephone, call TOLL FREE 1-877-805-2665, 24 hours a day, 7 
  days a week. 
* Enter ONLY the Control Number shown below.
* Have your proxy card ready, then follow the instructions. 
* Your vote will be confirmed and cast as you directed. 
* The deadline for casting your vote is 5:00 p.m., Eastern time on May 20, 
  1999.

INTERNET VOTING
* Visit our Internet voting website at http://cybervote.georgeson.com.
* Enter Federated's Number AND the Control Number shown below and follow the 
  instructions on your screen. 
* You will incur only your usual Internet charges. 
* The deadline for casting your vote is 5:00 p.m., Eastern time on May 20, 
  1999.

VOTING BY MAIL
* Simply mark, sign and date your proxy card and return it in the postage-paid
  envelope. 
* IF YOU ARE VOTING BY TELEPHONE OR THE INTERNET, PLEASE DO NOT MAIL 
  YOUR PROXY CARD.

                  FEDERATED NUMBER                            CONTROL NUMBER
                  ----------------                            --------------


                 TO VOTE BY MAIL, PLEASE DETACH PROXY CARD HERE

THE DIRECTORS RECOMMEND A VOTE "FOR" ALL NOMINEES LISTED IN ITEM 1 AND "FOR"
ITEMS 2 AND 3.
<TABLE>
<CAPTION>

<S>                                          <C>                                          <C>      
1.   Election of Directors
     FOR all nominees      ____             WITHHOLD AUTHORITY to vote ____             *EXCEPTIONS  ____
     listed below                           for all nominees listed below.

Nominees for a three-year term:  Meyer Feldberg, Terry J. Lundgren, Ronald W. Tysoe and Marna C. Whittington.
(INSTRUCTIONS:  To withhold authority to vote for any individual nominee, mark the "Exceptions" box and write that nominee's name
in the space below.)
*Exceptions
</TABLE>

2.   To ratify the appointment of KPMG LLP as Federated's independent
     accountants for the fiscal year ending January 29, 2000.
FOR  ____                  AGAINST  ____             ABSTAIN ____

3. To amend Federated's 1995 Executive Equity Incentive Plan to increase the
number of shares of Federated's common stock available for issuance under the
plan.
FOR  ____                  AGAINST  ____             ABSTAIN  ____

For purposes of the 1999 Annual Meeting, proxies will be held in confidence
(subject to certain exceptions as set forth in the Proxy Statement) unless the
undersigned checks the following box: ___


<PAGE>   42




Change of Address  Mark Here                ____

This proxy should be dated, signed by the shareholder as his or her name appears
hereon, and returned promptly in the enclosed envelope. Joint owners should each
sign personally, and trustees and others signing in a representative capacity
should indicate the capacity in which they sign.

Dated:                                               , 1999


Signature of Shareholder


Signature of Shareholder


      VOTES MUST BE INDICATED, AS IN EXAMPLE TO THE LEFT, IN BLACK OR BLUE INK.

PLEASE MARK, SIGN AND RETURN THIS PROXY CARD PROMPTLY, USING THE ENVELOPE
PROVIDED. IF YOU ARE VOTING BY TELEPHONE OR THE INTERNET, PLEASE DO NOT MAIL
YOUR PROXY CARD.


<PAGE>   43


                        FEDERATED DEPARTMENT STORES, INC.

            PROXIES SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR
                 ANNUAL MEETING OF STOCKHOLDERS ON MAY 21, 1999

         The undersigned holder of shares of Common Stock of Federated hereby
appoints Marna C. Whittington, Karl M. von der Heyden and Ronald W. Tysoe, and
each of them, as proxies of the undersigned, with full power of substitution, to
act and to vote for and in the name, place and stead of the undersigned at the
Annual Meeting of Stockholders of Federated to be held at its corporate offices
located at 7 West Seventh Street, Cincinnati, Ohio 45202, at 11:00 a.m., Eastern
Daylight Time, on Friday, May 21, 1999, and at any and all postponements and
adjournments thereof, according to the number of votes and as fully as the
undersigned would be entitled to vote if personally present at such meeting, and
particularly with respect to the proposals listed on the reverse side.

         THIS PROXY WILL BE VOTED AS DIRECTED. IF NO DIRECTION IS INDICATED,
THIS PROXY WILL BE VOTED "FOR" ALL NOMINEES LISTED IN ITEM 1 AND "FOR" ITEMS 2
AND 3, AND WILL BE VOTED IN THE DISCRETION OF THE PROXIES IN RESPECT OF SUCH
OTHER BUSINESS AS MAY PROPERLY COME BEFORE THE ANNUAL MEETING.

(Continued on the other side)







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