ADVANCED MACHINE VISION CORP
DEF 14A, 1997-08-21
INDUSTRIAL INSTRUMENTS FOR MEASUREMENT, DISPLAY, AND CONTROL
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                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant [x]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only
    (as permitted by Rule 14a-6(e)(2))
[x] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                      ADVANCED MACHINE VISION CORPORATION
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in its Charter)

- --------------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statment if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[x] No fee required

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

    1) Title of each class of securities to which transaction applies:

       -------------------------------------------------------------------------
    2) Aggregate number of securities to which transaction applies:

       -------------------------------------------------------------------------
    3) Per unit price or other underlying value of transaction computed pursuant
       to Exchange Act Rule 0-11:   Set forth the amount on which the filing fee
       is calculated and state how it was determined.

       -------------------------------------------------------------------------
    4) Proposed maimum aggregate value of transaction:

       -------------------------------------------------------------------------
    5) Total fee paid:

       -------------------------------------------------------------------------

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange Act  Rule
    0-11(a)(2) and  identify  the  filing  for which the offsetting fee was paid
    previously.  Identify  the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.

    1) Amount Previously Paid:

       -------------------------------------------------------------------------
    2) Form, Schedule or Registration Statement No.:

       -------------------------------------------------------------------------
    3) Filing Party:

       -------------------------------------------------------------------------
    4) Date Filed:

       -------------------------------------------------------------------------

<PAGE>

                       ADVANCED MACHINE VISION CORPORATION
                   2067 Commerce Drive, Medford, Oregon 97504



                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                    ========================================

                               September 23, 1997


The Annual Meeting of Stockholders of Advanced Machine Vision Corporation ("AMV"
or the "Company"), a California corporation,  will be held at the offices of the
Company,  2067 Commerce Drive,  Medford,  Oregon, 97504 on September 23, 1997 at
2:00 p.m., Pacific Daylight Time, for the following purposes:


      1.   To elect a Board of Directors;

      2.   To transact such other business as may properly come before the
           meeting or any adjournment thereof.

Your  attention  is  directed  to  the  accompanying   proxy   statement.   Only
stockholders  of record at the close of  business  on August 20,  1997,  will be
entitled to notice of and to vote at the meeting and any adjournment thereof.

All stockholders are requested to sign, date and complete the enclosed proxy and
return it promptly in the accompanying  postage-prepaid,  pre-addressed envelope
whether or not they  expect to attend the  meeting to ensure  that their  shares
will be represented.  Any stockholder  giving a proxy has the right to revoke it
at any time before it is voted.

                             By Order of the Board of Directors,


                             /s/ Alan R. Steel
                             ---------------------------------------------------
                             Alan R. Steel
                             Vice President, Finance and Chief Financial Officer


August 20, 1997













                 PLEASE SIGN AND DATE THE ENCLOSED FORM OF PROXY
              AND MAIL IT PROMPTLY IN THE ENCLOSED RETURN ENVELOPE
                 IN ORDER TO ENSURE THAT YOUR VOTES ARE COUNTED.


<PAGE>



                       ADVANCED MACHINE VISION CORPORATION
                   2067 Commerce Drive, Medford, Oregon 97504


                                 PROXY STATEMENT
                                 ===============


                         Annual Meeting of Stockholders
                               September 23, 1997

                               ------------------

                               General Information
                               ===================


Persons Making the Solicitation
- -------------------------------
This proxy  statement is furnished in connection  with the  solicitation  by the
Board of Directors of Advanced  Machine  Vision  Corporation  (the  "Company" or
"AMV") of proxies for use at the Annual  Meeting of  Stockholders  to be held on
September 23, 1997,  and at any  adjournment  thereof.  This proxy  statement is
first  being  mailed  to  stockholders  on or about  August  20,  1997.  You are
requested to sign,  date and return the  enclosed  proxy card in order to ensure
that your shares are represented at the meeting.

All  shares  of  AMV  Common  Stock  (as  defined  below  under  "Record  Date")
represented  by a  properly  completed  proxy  received  in time for the  Annual
Meeting will be voted by the proxy holders as provided therein.  If no direction
is given in the proxy,  it will be voted  "FOR" the  election  of the  directors
nominated.

In addition to  solicitation by mail,  regular  employees of the Company and its
Transfer Agent may solicit proxies in person or by telephone without  additional
compensation.  The Company will pay persons  holding shares in their names or in
the names of their nominees,  but not owning such shares  beneficially,  for the
expenses of  forwarding  soliciting  materials  to the  beneficial  owners.  The
Company will bear all expenses  incurred in soliciting  its  stockholders.  Such
expenses are estimated not to exceed $10,000.

Revocability of Proxy
- ---------------------
Any proxy  given by a  stockholder  of the  Company  may be  revoked at any time
before it is voted at the annual meeting by a written notice to the Secretary of
the Company, or upon request if the stockholder is present at the meeting.  Each
valid proxy returned  which is not revoked,  unless  indicated  otherwise on the
proxy card,  will be voted in the  election  of  directors  for the  nominees as
described herein.

Record Date
- -----------
Only holders of record of Class A Common Stock (the "Class A Common  Stock") and
Class B Common  Stock  (hereinafter  referred  to  collectively  as the  "Common
Stock") at the close of business on August 20,  1997,  are entitled to notice of
and to vote at the meeting or any adjournment  thereof.  The outstanding  voting
securities of the Company on that date consisted of 12,303,217 shares of Class A
Common Stock and 93,502 shares of Class B Common Stock.

Voting Rights; Election of Directors
- ------------------------------------
Holders of the  Company's  Common  Stock are entitled to one vote for each share
held as of the above record date,  except that in the election of directors each
stockholder  has  cumulative  voting rights and is entitled to a number of votes
equal to the number of shares held by such stockholder  multiplied by the number
of  directors  to be  elected.  The  stockholder  may cast these votes all for a
single candidate or may distribute the votes among any or all of the candidates.
No  stockholder  will be  entitled to  cumulate  votes for a candidate  however,
unless that  candidate's  name has been placed in nomination prior to the voting
and the stockholder,  or any other stockholder,  has given notice at the Meeting
prior to the voting of an intention  to cumulate  votes.  In such an event,  the
proxy holder may allocate among the management nominees the votes represented by
proxies in the proxy holder's sole discretion.

Quorum; Stockholder Vote
- ------------------------
A majority of the outstanding  shares of the Company must be present,  in person
or by proxy, at the Annual Meeting to constitute a quorum for the transaction of
business.  Shares  represented  by proxies that reflect  abstentions  or "broker
non-votes"  (i.e.,  shares held by a broker or nominee which are  represented at
the Annual  Meeting,  but with  respect  to which such  broker or nominee is not
empowered  to vote on a  particular  proposal or  proposals)  will be counted as
shares that are present and  entitled to vote for  purposes of  determining  the
presence of a quorum.  For  purposes of  determining  the outcome of a proposal,
shares represented by such proxies will not be treated as affirmative votes.


                              Election of Directors
                              =====================

The following table sets forth information concerning the nominees of management
for directors for the ensuing year.  The term of office for all nominees  listed
below will  expire at the next  annual  meeting to be held in 1998 or when their
successors are elected and qualified.

<TABLE>
<CAPTION>
                                       Principal Occupation and                           Year First
                                     Business Experience Including                          Elected
        Name                            Service on Other Boards                  Age      a Director
- -------------------------     ------------------------------------------        -----     ----------
<S>                           <C>                                                <C>         <C> 
William J. Young (C)          President and Chief Executive                      54          1994
                              Officer of the Company

Haig S. Bagerdjian            Senior Vice President, Business                    40          1997
                              Development and General Counsel,
                              Syncor International Corporation

Vikram Dutt                   President, Aaron, Dutt and Edwards,                55          1997
                              Inc., a benefits and insurance concern

James Ewan, Ph.D.             President and Chief Executive Officer of           48          1996
                              SRC VISION, Inc., a wholly-owned
                              subsidiary of the Company

Robert M. Loeffler (A)(B)     Attorney, Director of PaineWebber                  74          1997
                              Group, Inc.

Jack Nelson (A)(B)(C)         Chairman of the Board and Chief                    46          1994
                              Executive Officer of Advanced NMR
                              Systems, Inc. and Chairman of the Board
                              of Advanced Mammography Systems,
                              both public companies; formerly a
                              practicing attorney.

Rodger A. Van Voorhis (C)     President of Ventek, Inc. a wholly-owned           40          1996
                              subsidiary of the Company


<FN>
(A)  Member of the Audit Committee
(B)  Member of the Compensation and Stock Option Committees
(C)  Member of the Directors Nominating Committee
</FN>
</TABLE>

Meetings and Committees
- -----------------------
Currently there are four permanent committees of the AMV Board of Directors: the
Stock Option Committee,  the Compensation Committee, the Audit Committee and the
Directors  Nominating  Committee.  The  Stock  Option,  Compensation  and  Audit
Committees  held one,  four and one formal  meetings,  respectively,  during the
fiscal year ended December 31, 1996. In addition, the committees met informally,
as appropriate, in conjunction with regular meetings of the Board of Directors.

During the fiscal year ended December 31, 1996, the Board of Directors held five
meetings.  During 1996, each of the above directors attended at least 75% of the
aggregate  of the total  number of meetings of the Board and the total number of
meetings of  committees  of the Board on which he served  during his  respective
term as a director.


                                   Management
                                   ==========

Executive Officers and Directors
- --------------------------------
The directors and executive officers of AMV are as follows:

<TABLE>
<CAPTION>

                 Name                          Age                  Position
- -----------------------------------------     -----  ------------------------------------------
<S>                                            <C>   <C>
William J. Young                               54    President and Chief Executive Officer, and
                                                     Chairman of the Board of Directors

James Ewan, Ph.D.                              48    President and Chief Executive Officer of
                                                     SRC VISION, Inc. and Director

Alan R. Steel                                  52    Vice President of Finance and Chief
                                                     Financial Officer and Secretary

Haig S. Bagerdjian                             40    Director

Vikram Dutt                                    55    Director

Robert M. Loeffler                             74    Director

Jack Nelson                                    46    Director

Rodger A. Van Voorhis                          40    President, Ventek, Inc. and Director

</TABLE>

William J. Young became  President  and Chief  Executive  Officer of the Company
effective  February 1, 1994,  and Chairman of the Board in September  1994.  Mr.
Young was the  President  and Chief  Executive  Officer of Volkswagen of America
from 1991 through  March 1993,  where he was  responsible  for all the company's
operations  in the  United  States,  which  exceeded  $2.2  billion  in  revenue
annually. As CEO of Volkswagen of America, Mr. Young also served as President of
V-Crest  Systems,  Inc., a computer  services  company serving 1,200  automobile
agencies,  and as a  Director  of VCI,  Inc.  a $2  billion  financial  services
company.  From  January  1989 through  December  1991,  Mr. Young served as Vice
President of Sales and Marketing of Volkswagen United States and its 700 dealers
operating in the North American market. From 1982 through 1988, Mr. Young headed
W.J. Young and Associates, an automotive marketing consulting company. From 1979
through May 1983, Mr. Young was the General  Manager of the Volkswagen  Division
of Volkswagen of America,  where he was responsible for  implementing  the sales
and marketing  strategies of the  Volkswagen  Division and the  maintenance  and
financial health of the Volkswagen dealer organization of 950 dealers.  Prior to
1979, Mr. Young served in the capacity of National Sales Manager, and held other
management  positions in the Volkswagen  organization and other  companies.  Mr.
Young is a director of Lithia Motors, Inc., a public company.

Dr. James Ewan became President and Chief Executive Officer of the Company's SRC
VISION,  Inc.  ("SRC")  subsidiary  in May 1994 and a Director of the Company in
1996.  Before joining SRC, Dr. Ewan was with Teledyne  Corporation  from 1985 to
1994  where he was  President  of  Teledyne  Microwave  and  General  Manager of
Teledyne Monolithic Microwave.  At Teledyne Microwave,  Dr. Ewan was responsible
for restructuring the company from primarily a military  electronics  company to
one that derived half of revenues  from  commercial  applications.  Dr. Ewan led
Teledyne  Monolithic  Microwave  from its start-up phase until it was eventually
merged into Teledyne Microwave as an operating division.  Prior to Teledyne, Dr.
Ewan was Section Manager of the Gallium-Arsenide  Microelectronics Center of The
Aerospace  Corporation  from  1980 to 1985.  While at  Aerospace,  Dr.  Ewan was
responsible  for  the  development  of  a  range  of  state-of-the-art  compound
semiconductor  technology,  device and circuit processing and digital and analog
circuit design.

Alan R. Steel became Vice  President of Finance and Chief  Financial  Officer on
March 14, 1994. Mr. Steel was the Vice President and Chief Financial  Officer of
DDL Electronics,  Inc. ("DDL"), a New York Stock Exchange listed company,  since
1983.  From 1980 to 1983,  he served as  Controller  for DDL.  While at DDL, Mr.
Steel was responsible for handling New York Stock Exchange compliance, financial
and  SEC  reporting,   public  and  private  equity  offerings  and  shareholder
relations.  From  1975  to  1980,  he  served  as  financial  manager  for  ARCO
Transportation Company, a subsidiary of Atlantic Richfield Company. From 1974 to
1975 he was the Director of Internal Control at Atlantic Richfield Company. From
1967 to 1974, Mr. Steel was a certified public accountant with Arthur Andersen &
Company.

Rodger Van Voorhis  joined Ventek in 1992 as Vice  President of  Operations  and
became President in 1996, and a director of the Company in 1996. Mr. Van Voorhis
was  previously an Assistant  Vice  President of Marketing for United  Financial
Systems,  and held various management  positions at Morvue Electronics,  Inc., a
designer and  manufacturer of wood veneer defect scanning  systems.  On July 24,
1996, Mr. Van Voorhis entered into a five-year  employment agreement with Ventek
which  provides  for an  annual  base  salary  of  $150,000  and a $375  monthly
automobile  allowance.  The  contract  provides  that  if  Mr.  Van  Voorhis  is
terminated  other than for cause before July 24, 1999, he shall be paid his base
salary until that date.

Haig S. Bagerdjian is currently Senior Vice President,  Business Development and
General   Counsel   for  Syncor   International   Corporation,   a   Chatsworth,
California-based operator of domestic and international nuclear pharmacy service
centers,  at which he has been employed since 1991. From 1987 to 1991, he served
in several executive level positions at Calmark Holding Corporation. He also was
General Counsel for American Adventure,  Inc., which was a subsidiary of Calmark
Holding.  Mr. Bagerdjian received a J.D. from Harvard Law School and is admitted
to the State Bar of California.

Since  1983,  Vikram  Dutt  has  been  the President of Aaron, Dutt and Edwards,
Inc.  a  Chicago,  Illinois  consulting  firm  specializing  in  consulting  and
administration  of pension and profit sharing plans. Mr. Dutt received a B.S. in
Chemical Engineering and an M.B.A. from the University of Illinois.

Since 1978, Robert Loeffler has been a Director, Chairman of the Audit Committee
and member of the Executive Committee and Compensation  Committee at PaineWebber
Group,  Inc. From 1987 to 1991,  Mr.  Loeffler was attorney of counsel to Wyman,
Bautzer,  Kuchel & Silbert in Los Angeles,  California.  Prior to that, he spent
ten years as Partner and Managing  Partner at Jones,  Day, Reavis & Pogue in Los
Angeles prior to his retirement  from the firm.  From 1965 to 1973, Mr. Loeffler
served in a variety of  positions  at the asset  management  company,  Investors
Diversified  Services,  Inc. (IDS),  including Chief Legal Officer. Mr. Loeffler
received an LL.B.,  magna cum laude from  Harvard Law School.  He is admitted to
the state bars of New York, California, Minnesota and Oklahoma.

Jack  Nelson,  Esq.  has  served  as  the Chairman of the Board, Chief Executive
Officer and  Treasurer of Advanced NMR Systems,  Inc., a public  company,  since
June 1991,  and was Vice Chairman from 1990 until June 1991.  Mr. Nelson is also
Chairman of the Board and Treasurer of Advanced  Mammography  Systems,  a public
company.  From January 1986 to December  1993, Mr. Nelson was an attorney at the
firm of Zaslowsky, Marx & Nelson.

Compensation of Directors
- -------------------------
The  Company  currently  compensates  directors  who are not  also  officers  or
employees of the Company ("outside"  directors) for attending Board meetings and
committee  meetings in the form of stock options.  Generally,  outside directors
will be granted  options to purchase  100,000  shares of Class A Common Stock at
the closing price  determined on the date such person becomes a director of AMV.
The options vest 25% upon  becoming a director,  with the  remaining 75% vesting
25% per year over the next  three  years,  subject  to  service  as a  director.
Members of the Stock Option, Audit, and Compensation Committees receive $400 per
meeting  not held in  conjunction  with a  regularly  scheduled  board  meeting.
William J. Young,  James Ewan and Rodger Van Voorhis  receive no compensation as
directors. All directors are reimbursed for expenses incurred in attending board
and committee meetings.

Executive Compensation
- ----------------------
The following table sets forth the compensation for the Chief Executive  Officer
("CEO")  and  each  executive   officer  who  received  over  $100,000  in  cash
compensation for the fiscal year ended December 31, 1996.

<TABLE>
<CAPTION>
                                                                                             Long-Term
                                                              Annual Compensation          Compensation
                                                     --------------------------------      ------------
Name and Principal Positions              Year(3)    Salary         Bonus (4)   Other(1)    Options - #
- ----------------------------              ----       ------         -----       -----       -----------
<S>                                       <C>         <C>           <C>        <C>            <C>    
William J. Young                          1996        $ 235,000     $40,000     $30,000            --
President & Chief Executive Officer       1995          150,000          --          --       500,000 (2)
                                          1994          137,500          --          --       250,000

James Ewan                                1996          200,000      40,000      30,000            --
President of SRC VISION, Inc.             1995          160,000          --          --       300,000 (2)
                                          1994          100,000          --          --       150,000

Alan R. Steel                             1996          135,000      20,000      15,000            --
Vice President, Finance and               1995          120,000          --          --       250,000 (2)
Chief Financial Officer                   1994           95,000          --          --       100,000

<FN>
(1)  Amounts  represent  sign-on  bonuses.  No  individual  listed  in the table
     received  aggregate  other  compensation  exceeding  $50,000  or 10% of the
     compensation reported in the table for such individual or group.

(2)  Includes 250,000,  150,000 and 100,000 options for Messrs.  Young, Ewan and
     Steel, respectively,  which were granted in replacement of those originally
     granted in 1994 after such 1994 options were canceled.

(3)  Messrs. Young, Ewan and Steel joined the Company in February, March and May
     1994, respectively.

(4)  Amounts  represent  80% of  1996  bonuses  which  were  paid in  cash.  The
     remaining  20%  ($10,000  for  Messrs.  Young and Ewan,  and $5,000 for Mr.
     Steel) will be paid only if the Company achieves specified profit goals for
     1997.
</FN>
</TABLE>

Employment Agreements
- ---------------------
Effective  February  1,  1994,  William  J.  Young  became  President  and Chief
Executive  Officer of the Company at a starting  salary of  $150,000.  Mr. Young
became  Chairman of the Board on  September 9, 1994.  Mr.  Young also  received,
during the first year of employment, a one-time payment of $25,000 to offset his
relocation  expenses and costs  associated  with the purchase of a new home. Mr.
Young was also granted (i) options to purchase  150,000 shares of Class A Common
Stock not under the  Company's  1991 or 1994 Stock Option Plans  exercisable  at
$4.62 per share,  and (ii) 100,000 shares of Class A Common Stock under the 1994
Stock Option Plan exercisable at $4.875 per share, which vested at a rate of 33%
per year.  In 1995,  these  options were canceled and replaced with new options.
Effective  January 1, 1996,  Mr. Young entered an  employment  contract with the
Company  which  provided for a sign-on  bonus of $30,000 and an annual salary of
$235,000. Effective January 1, 1997, Mr. Young entered a new employment contract
which provided for an annual salary of $250,000.  The new  employment  agreement
replaced the previous  agreement.  The  agreement  provides that if Mr. Young is
terminated  by the  Company at any time other than for cause,  he is entitled to
two years' salary as  severance.  Additionally,  the Company  provides Mr. Young
with the use of a car.

Effective  May 1, 1994,  Dr.  James Ewan became  President  and Chief  Executive
Officer of SRC at a  starting  salary of  $160,000.  Dr.  Ewan was also  granted
options to purchase  150,000 shares of Class A Common Stock under the 1994 Stock
Option Plan exercisable at $3.50 per share. In 1995, these options were canceled
and  replaced by new  options.  Effective  January 1, 1996,  Dr. Ewan entered an
employment  agreement with SRC which provided for a sign-on bonus of $30,000 and
an annual salary of $200,000.  Effective January 1, 1997, Dr. Ewan entered a new
employment  contract  which  provided for an annual salary of $225,000.  The new
employment  agreement  replaced the previous  agreement.  The agreement provides
that if Dr. Ewan is  terminated  by SRC at any time other than for cause,  he is
entitled to two years'  salary as  severance.  Furthermore,  if William J. Young
leaves the employ of the Company, Dr. Ewan may invoke the severance provision at
his option. Dr. Ewan is also provided with the use of a car.

Effective March 14, 1994, the Company entered into an employment  agreement with
Alan R. Steel,  Vice President of Finance and Chief  Financial  Officer,  for an
annual  salary of  $120,000  per year.  Mr.  Steel was also  granted  options to
purchase 100,000 shares of Class A Common Stock under the 1994 Stock Option Plan
exercisable  at $4.875 per share.  In 1995,  these  options  were  canceled  and
replaced  with new options.  Additionally,  the Company paid certain  relocation
expenses for Mr.  Steel.  Effective  January 1, 1996,  Mr.  Steel  entered a new
employment  contract  with the Company  which  provided  for a sign-on  bonus of
$15,000 and an annual salary of $135,000.  Effective  January 1, 1997, Mr. Steel
entered an employment  contract which provided for an annual salary of $143,000.
The new  employment  agreement  replaced the previous  agreement.  The agreement
provides that if Mr. Steel is terminated by the Company at any time,  other than
for cause, he is entitled to two years' salary as severance.  Additionally,  the
Company provides Mr. Steel with the use of a car.

Limitation of Liability and Indemnification Matters
- ---------------------------------------------------
The  Company's  Restated  Articles of  Incorporation  limit the liability of its
directors.  As permitted by amendments to the California General Corporation Law
enacted  in 1987,  directors  will not be  liable  to AMV for  monetary  damages
arising  from  a  breach  of  their  fiduciary  duty  as  directors  in  certain
circumstances.  Such  limitation  does not affect  liability for any breach of a
director's duty to AMV or its  stockholders  (i) with respect to approval by the
director of any transaction from which he derives an improper  personal benefit,
(ii) with respect to acts or omissions  involving an absence of good faith, that
he believes to be contrary to the best interest of AMV or its stockholders, that
involve intentional  misconduct or a knowing and culpable violation of law, that
constitute an unexcused  pattern or inattention that amounts to an abdication of
his duty to AMV or its stockholders,  or that show a reckless  disregard for his
duty to AMV or its stockholders in circumstances in which he was, or should have
been aware,  in the  ordinary  course of  performing  his  duties,  of a risk of
serious  injury  to AMV or its  stockholders,  or (iii)  based  on  transactions
between AMV and its directors or another corporation with interrelated directors
or on improper  distributions,  loans or guarantees under applicable sections of
the California  General  Corporation Law. Such limitation of liability also does
not affect the availability of equitable  remedies such as injunctive  relief or
rescission.  AMV has been  informed  that in the opinion of the  Securities  and
Exchange Commission indemnification provisions, such as those contained in AMV's
Restated  Articles of Incorporation,  are  unenforceable  with respect to claims
arising under federal securities laws.

AMV's Amended and Restated Bylaws provide that AMV shall indemnify its directors
and  officers  to  the  full  extent  permitted  by  California  law,  including
circumstances  in  which   indemnification  is  otherwise   discretionary  under
California law, and AMV has entered into indemnity agreements with its directors
and officers providing such indemnity.

Stock Options
- -------------
There were no stock options granted to the named executive officers in 1996.

The following table sets forth information concerning options exercised and held
by each of the  named  executive  officers,  and the  value of  options  held at
December 31, 1996:

<TABLE>
<CAPTION>
                                                          Number of Shares
                                                       Underlying Unexercised       Value of Unexercised
                         Number of                         Options/SARs at          In-the-Money Options at
                          Shares                          December 31, 1996          December 31, 1996(1)
                         Acquired        Dollar           -----------------          --------------------
Name                    On Exercise  Value Realized   Exercisable/Unexercisable    Exercisable/Unexercisable
- ----------------------  -----------  --------------   -------------------------    -------------------------
<S>                          <C>            <C>            <C>                         <C>
Wlliam J. Young              0              0              333,333/166,667             $230,000/$115,000

James Ewan                   0              0              200,000/100,000             $138,000/$69,000

Alan R. Steel                0              0              166,667/83,000              $115,000/$57,000

<FN>
 (1) Amounts are shown as the difference  between exercise price and fair market
     value (based on the closing price of $1.69 per share at fiscal year end).
</FN>
</TABLE>

No options were exercised by any of the Company's  executive officers during the
year ended December 31, 1996.

1991 and 1994 Stock Option Plans
- --------------------------------
The Company has adopted two stock option plans,  the 1991 Stock Option Plan (the
"1991 Plan") and the 1994 Stock Option Plan (the "1994 Plan")  (collectively the
"Plans"),  covering  1,000,000 and 2,000,000  shares,  respectively,  of Class A
Common Stock, pursuant to which officers,  non-employee  directors and employees
of the Company, as well as other persons who render services to or are otherwise
associated  with  the  Company,   are  eligible  to  receive   incentive  and/or
non-qualified stock options.

The terms of the Plans are  substantially the same. The 1991 Plan, which expires
in  December  2001,  and the 1994 Plan,  which  expires in  November  2004,  are
administered by the Stock Option Committee of the Board of Directors,  currently
consisting of Jack Nelson and Robert M. Loeffler. The selection of participants,
allotments of shares, determination of price and other conditions of purchase of
options will be  determined  by the Board or the Stock  Option  Committee at its
sole  discretion  in order to attract  and retain  persons  instrumental  to the
success of the Company.  Incentive  stock  options  granted  under the Plans are
exercisable  for a  period  of up to ten  years  from  the  date of  grant at an
exercise  price  which is not less  than the fair  market  value of the  Class A
Common  Stock on the date of the  grant,  except  that the term of an  incentive
stock option  granted under the Plans to a  shareholder  owning more than 10% of
the voting  power of the  Company on the date of grant may not exceed five years
and its exercise price may not be less than 110% of the fair market value of the
Class A Common  Stock on the date of the grant.  Non-qualified  options  granted
under the Plans may be granted at less than the fair market value of the Class A
Common Stock on the date of grant.

As of December 31,  1996,  options to purchase  67,000  shares of Class A Common
Stock were available for future grant under the Plans.

During the year ended December 31, 1996, an option  covering  100,000 shares was
granted to James K.  Rifenbergh  upon his  appointment to the Company's Board of
Directors.  The option was not granted under the 1991 or 1994 Stock Option Plans
and was  granted  by  approval  of  other  members  of the  Company's  Board  of
Directors.  The option had an exercise  price of $2.38 per share,  vested 25% on
the June 1, 1996  grant  date and an  additional  25% on each of the next  three
anniversary  dates of the grant,  and expired May 31, 2001. In January 1997, Mr.
Rifenbergh resigned as a director.

Subsequent  to December 31, 1996,  the Board of Directors  granted the following
options to the named, newly appointed directors:

<TABLE>
<CAPTION>
                                                      Exercise or
       Name and                        Options        Base Price
Relationship to Company              Granted (1)       ($/Share)        Expiration            Vesting
- -----------------------------        -----------       ---------        ----------      ------------------
<S>                                     <C>            <C>               <C>            <C>
Haig S. Bagerdjian, Director            100,000        $  1.69           01/10/02          25% per year
                                                                                        beginning 01/10/97

Vikram Dutt, Director                   100,000        $  1.69           01/10/02          25% per year
                                                                                        beginning 01/10/97

Robert M. Loeffler, Director            100,000        $  1.69           01/10/02          25% per year
                                                                                        beginning 01/10/97

<FN>
(1)  Options granted to Messrs.  Bagerdjian,  Dutt and Loeffler were not part of
     the 1991 or 1994 Stock  Option  Plans and were granted by approval of other
     members of the Company's Board of Directors.
</FN>
</TABLE>

SRC Stock Option Plan
- ---------------------
Subsequent to December 31, 1996, the Board of Directors approved the adoption of
the SRC VISION,  Inc. 1997 Stock Option Plan (the "SRC Plan")  covering  396,000
shares of SRC's common stock, pursuant to which officers,  directors,  employees
and other persons providing  significant services to SRC are eligible to receive
incentive  and/or  non-qualified  stock options.  The SRC Plan, which expires in
August 2007,  is  administered  by the Stock Option  Committee of SRC's Board of
Directors. The selection of participants, allotments of shares, determination of
price and other  conditions  of purchase of options will be  determined by SRC's
Board or the Stock Option  Committee at its sole  discretion in order to attract
and retain persons  instrumental to the success of SRC.  Incentive stock options
granted under the SRC Plan are  exercisable for a period of up to ten years from
the date of grant at an  exercise  price  which is not less than the fair market
value of SRC's common stock on the date of the grant, except that the term of an
incentive  stock option granted under the SRC Plan to a shareholder  owning more
than 10% of the  voting  power of SRC on the date of grant may not  exceed  five
years and its exercise  price may not be less than 110% of the fair market value
of the SRC common stock on the date of the grant.  Non-qualified options granted
under the SRC Plan may be granted at less than the fair market  value of the SRC
common Stock on the date of grant.

The SRC Plan was  established  in  contemplation  of a possible  future  initial
public offering  ("IPO") of SRC common stock to raise  long-term  growth capital
for SRC.  While the  Company  has no current  specific  plans to effect  such an
offering,  the Company's  Board of Directors  determined that it would be in the
best  interest of AMV, as the only  stockholder  of SRC,  to  "incentivize"  key
directors  and  employees of SRC prior to an IPO in order to retain the services
of such individuals.

The following table sets forth  information  with respect to SRC options granted
to the named AMV executive officers subsequent to December 31, 1996:

<TABLE>
<CAPTION>
                                                       Exercise
          Name and                   Number of           Price
     Relationship to SRC          Options Granted     ($/Share)(1)      Expiration           Vesting
- -------------------------------   ---------------     ------------      ----------      --------------------
<S>                                  <C>               <C>               <C>            <C>
William J. Young,                     42,660           $  1.86           01/09/07       100% on 01/10/06 (2)
   Chairman of the Board

James Ewan, President                152,300           $  1.86           01/09/07       100% on 01/10/06 (2)
   and Chief Executive Officer
   and Director

Alan R. Steel, Chief Financial        25,005           $  1.86           01/09/07       100% on 01/10/06 (2)
   Officer and Director

<FN>
(1) The  exercise  price  represents  fair  market  value on the  grant  date as
    determined by independent valuation.

(2) Upon  completion  of  an  IPO,  vesting will accelerate to 100% on the third
    anniversary date of the IPO.
</FN>
</TABLE>

In January 1997, a total of 342,445  options were granted to selected  optionees
under  the SRC  Plan  on the  same  terms  as  indicated  above  for  the  named
executives.  Options to purchase 53,555 shares of SRC common stock are available
for future grant under the SRC Plan.

1997 Restricted Stock Plan
- --------------------------
In January 1997, the Board of Directors  adopted the 1997 Restricted  Stock Plan
(the "1997 Plan") to compensate for past performance, and to retain the services
of,  selected  officers  and  directors of the Company and its  subsidiaries.  A
maximum of 2,000,000 shares of Class A Common Stock may be issued under the 1997
Plan, which is administered by the Board of Directors. Subject to the provisions
of the 1997  Plan,  the  Board  may  interpret  the  provisions  of,  and  adopt
amendments  to, the plan.  Stock awards under the 1997 Plan are subject to terms
and conditions as determined by the Board.

On January 10, 1997, the Board awarded restricted shares of Class A Common Stock
to the following named executives of the Company:

                   William J. Young          952,000 Shares
                   James Ewan                572,000 Shares
                   Alan R. Steel             476,000 Shares

As to 10% of the shares,  such shares cannot be traded or transferred unless (i)
the  employee  remains in the employ of the Company  until  January 10, 2000 and
(ii) a payment of $1.80 per share is made by the  employee  to AMV. As to 90% of
the shares,  such shares cannot be traded or transferred  unless, in addition to
the conditions in the prior sentence, the market price of the stock as quoted by
Nasdaq or other  applicable  stock exchange for any 30 consecutive days prior to
the third  anniversary  date of the award is at least $20 per  share.  If any of
these conditions are not met, the shares of stock will be forfeited and returned
to the Company.


                     REPORT OF THE COMPENSATION COMMITTEE ON
                             EXECUTIVE COMPENSATION
                     =======================================

During the fiscal year ended  December 31, 1996,  the Company had a Compensation
Committee of the Board of Directors  (the  "Committee")  consisting of directors
Jack  Nelson  and  Joseph A.  DeRose or James  Rifenbergh.  Messrs.  DeRose  and
Rifenbergh  resigned as directors in June 1996 and January  1997,  respectively,
replaced  in  January  1997 by  Robert  M.  Loeffler.  The  compensation  of the
executive  officers of the Company,  including  those of the executive  officers
named in the Executive Compensation table above, is determined by the Committee.

The Company's executive compensation programs are designed to:

     *  provide competitive levels of base compensation in order to attract,
        retain and motivate high quality employees;

     *  tie individual total compensation to individual performance and the
        success of the Company; and

     *  align the interests of the Company's executive officers with those of
        its stockholders.

In the last  several  years,  the  Company  has been  transformed  from a single
business  entity  founded  in 1987  to a  holding  company  with  two  operating
subsidiaries.  Past and  current  compensation  programs  reflect  the change in
business  organization.  In  view  of  the  relatively  brief  evolution  of the
executive  management team, the Company's executive  compensation  program has a
limited history, with focus being upon base salary and stock-based compensation,
such as grants of stock options and restricted stock.

Base Compensation
- -----------------
In determining  base  compensation  for the Company's  executive  officers,  the
Committee  assesses the relative  contribution of each executive  officer to the
Company,  the  background  and  skills  of each  individual  and the  particular
opportunities  and problems which the individual  confronts in his position with
the  Company.  These  factors are then  assessed  in the context of  competitive
market factors,  including competitive  opportunities with other companies.  The
Committee may also supplement base compensation  through  discretionary  bonuses
and/or  grants  of  stock-based  compensation  in  the  course  of  its  ongoing
assessments of the performance of the Company's  executive  officers.  In making
its assessments of the Company's executive  officers,  other than Mr. Young, the
Committee gives  significant  consideration  to the views of Mr. Young including
with respect to awards of stock options.

Stock Options
- -------------
The Committee  believes  that the Company,  its  shareholders  and its executive
officers  and  other  employees  are well  served by  stock-based  compensation.
Accordingly,  the Committee  views  options  granted under the 1991 and the 1994
Plans,  the SRC Plan and the  restricted  stock grants  under the 1997 Plan,  as
important to an effective executive  compensation  policy. The same rationale is
also applicable to the Company's outside directors, pursuant to which awards are
granted to new directors meeting specified criteria.

Chairman of the Board, President and Chief Executive Officer
- ------------------------------------------------------------
In  determining  the  compensation  of the Chairman of the Board,  President and
Chief  Executive  Officer,  the  Committee  focused upon the programs  described
above.

Mr. Young,  the  Company's  Chairman,  President  and  Chief  Executive Officer,
was hired in  February  1994.  Mr.  Young  receives  a base  salary and has been
granted  stock  options  and  restricted  stock.  The  Committee  believes  that
stock-based  compensation granted to Mr. Young closely aligns his interests with
those of the Company's stockholders.

The Committee believes that the factors described in this report are significant
for determining the Company's  performance,  and  consequently,  compensation of
officers;  but stockholders  should be aware that these are not the only factors
which influence  Company stock value or overall  performance,  and that the same
factor may not be the most  significant  in any  succeeding  period.  Also,  the
achievement  of  targeted  objectives  by the  Company  in any period may not be
solely indicative of the Company's future performance.


                                      Compensation Committee
                                      Robert M. Loeffler
                                      Jack Nelson

<PAGE>

Compensation Committee Interlocks and Insider Participation
- -----------------------------------------------------------
During the fiscal year ended  December 31, 1996,  AMV's Board of Directors had a
Compensation  Committee  consisting  of two  directors--Jack  Nelson (for all of
1996) and Joseph  DeRose (from  January to June of 1996) or James K.  Rifenbergh
(from  July  to  December  1996).  Robert  M.  Loeffler  was  appointed  to  the
Compensation  Committee in January 1997 upon Mr.  Rifenbergh's  resignation from
the Board.  There are no  interlocks  between  the  Company  and other  entities
involving  the  Company's  executive  officers  and board  members  who serve as
executive officers or board members of other entities.


                          COMPARATIVE STOCK PERFORMANCE
                          =============================

The chart  below  sets  forth a line  graph  comparing  the  performance  of the
Company's  Class A Common Stock against the Nasdaq Stock Market - US Index and a
peer group index (Nasdaq  Non-Financial  Stock Index) for the period  commencing
March 10, 1992 (the date of the Company's initial public  offering),  and ending
December 31, 1996.  During the period from March 10, 1992,  through December 31,
1993,  the  Company  was  primarily  engaged  in the  design,  manufacture,  and
marketing of laser diode devices.  The Company  purchased SRC,  Pulsarr  Holding
b.v.  and  Ventek,  Inc.,   manufacturers  of  vision  systems  used  in  defect
identification  and machine  sorting and defect removal  equipment,  in 1994 and
1996.  As most of the  Company's  competitors  in these  business  segments  are
privately  held,  a  directly  comparable  peer  group  index is not  available.
Therefore,  the Nasdaq  Non-Financial Stock Index was selected as the peer group
index.

The indices assume that the value of the  investment in Advanced  Machine Vision
Corporation  Class A Common Stock and each index was $100 on March 10, 1992, and
that dividends,  if any, were reinvested.  The performance  graph is provided as
required under federal proxy rules.

[GRAPHIC OMITTED]

<TABLE>
<CAPTION>
                           03/10/92     09/30/92     09/30/93      12/31/94     12/31/95      12/31/96
                           --------     --------     --------      --------     --------      --------
<S>                        <C>          <C>          <C>          <C>           <C>           <C>
Advanced Machine
  Vision Corporation       $ 100.00     $ 122.66     $191.05      $   29.70     $  71.45      $  60.29

Nasdaq Stock Market-
  US Index                   100.00        93.88      122.96         122.55       173.31        213.18

Nasdaq Non-Financial
  Stocks                     100.00        88.79      115.60         114.55       159.63        193.95

</TABLE>


                              CERTAIN TRANSACTIONS
                              ====================

Concurrent  with the Company's July 1996  acquisition of the assets,  operations
and  name  of  Ventek,   Inc.  (the  remaining  business  being  renamed  Veneer
Technology, Inc. ("Veneer")),  Rodger A. Van Voorhis was appointed a director of
the Company.  Mr. Van Voorhis remains a stockholder of Veneer, a private company
engaged in real estate and other business.  In connection with the  acquisition,
AMV issued the following  notes to Veneer:  (i) a 6.75%  $1,000,000  note due in
three years;  (ii) a 6.75%  $2,250,000 note due in three years  convertible into
the  Company's  Class A Common  Stock at $2.25 per  share;  and (iii) a note and
stock  appreciation  rights payable (a) by issuance of up to 1,800,000 shares of
Class A Common Stock or at the Company's  option, in cash in three years, or (b)
solely in cash in the event AMV Common  Stock is delisted  from the Nasdaq Stock
Market. The $2,250,000 note also contains a provision giving Veneer the right to
sell back to ARC up to  1,000,000  shares of AMV Class A Common  Stock  received
upon conversion for  consideration  consisting of SRC common stock owned by AMV,
but only if an IPO of SRC common stock is completed  before the maturity date of
the  note.  The  number  of  shares  of SRC  common  stock  to be paid  shall be
determined  by dividing the total market value (as defined) of the shares of AMV
Class A Common Stock to be sold by 70% of the IPO price of SRC's common stock.

The Company also issued a warrant to purchase 1,000,000 shares of Class A Common
Stock at $2.25 per share which vests over a four-year period subject to Ventek's
meeting specified sales and earnings goals.
*
In 1996, the Company  authorized a 7.5%,  $100,000 loan to Dr. Ewan,  which loan
was funded in 1997.  The loan is secured by real property.  The loan,  including
interest thereon,  is to be forgiven at the rate of 25% per year over four years
beginning on the first  anniversary of the loan date,  provided Dr. Ewan remains
an employee of the Company.


                             PRINCIPAL STOCKHOLDERS
                             ======================

The following  table sets forth  certain  information  regarding the  beneficial
ownership of Class A Common Stock as of August 20, 1997,  by (i) each person who
is known by AMV to own beneficially  more than 5% of outstanding  Class A Common
Stock; (ii) each of AMV's directors and named executive officers;  and (iii) all
executive officers and directors of AMV as a group:

<TABLE>
<CAPTION>
                                                                                   Approximate
                                                    Amount and Nature of           Percent of
         Name and Address                           Beneficial Ownership           Ownership(1)
         -------------------------------            --------------------           ------------
         <S>                                             <C>                          <C>  
         William J. Young                                1,640,800 (4)                12.6%
         2067 Commerce Drive
         Medford, OR 97504

         Allen & Company Incorporated                      731,587 (3)                 6.4%
            and Allen Holding Inc.
         711 Fifth Avenue
         New York, NY 10022

         Dr. James Ewan                                    878,200 (2)                 6.9%
         2067 Commerce Drive
         Medford, OR 97504

         Alan R. Steel                                     731,000 (7)                 5.8%
         2067 Commerce Drive
         Medford, OR 97504

         Rodger A. Van Voorhis                             608,333 (6)                 4.7%
         4217 West Fifth Avenue
         Eugene, OR 97402

         Jack Nelson, Esq.                                  75,000 (5)                  *
         c/o 2067 Commerce Drive
         Medford, OR 97504

         Vikram Dutt                                        25,000 (5)                  *
         150 North Wacker Drive
         Chicago, IL 60606

         Robert M. Loeffler                                 25,000 (5)                  *
         10701 Wilshire Boulevard #1401
         Los Angeles, CA 90024

         Haig S. Bagerdjian                                 25,000 (5)                  *
         10001 Prairie Street
         Chatsworth, CA 91311

         All executive officers and directors            4,008,333                    28.1%
         as a group (10 persons)

<FN>
 *     Less than 1%
(1)    Does  not  include  any  shares  of Class A Common  Stock  issuable  upon
       exercise  of  any  options  other  than  certain  options  held  by  such
       shareholder.
(2)    Includes  572,000  shares  of  restricted  Class A Common Stock,  300,000
       currently  vested  stock  options and 6,200 outstanding shares of Class A
       Common Stock.
(3)    Pursuant  to  Schedule  13G,  filed  with  the  Securities  and  Exchange
       Commission on February 14, 1997, this amount  includes  126,904 shares of
       Class A Common  Stock  issuable  upon  exercise  of Class A Warrants  and
       604,683  shares of Class A Common Stock issuable upon exercise of Class B
       Warrants.
(4)    Consists of (i) 952,000 shares of restricted  Class A Common Stock;  (ii)
       500,000  shares of Class A Common Stock  issuable upon exercise of vested
       options;  (iii) an  aggregate  of 14,000  shares of Class A Common  Stock
       issuable  upon exercise of 5,000 Class A Warrants and the exercise of the
       Class B Warrants  underlying the Class A Warrants;  (iv) 72,800 shares of
       Class A Common Stock  issuable  upon  exercise of 52,000 Class B Warrants
       (of which 14,000 Class B Warrants are held by Mr. Young  jointly with his
       spouse and 16,000  Class B Warrants  are held by Mr. Young as trustee for
       his minor child),  and (v) 102,000  outstanding  shares of Class A Common
       Stock,  24,800 of which are held by Mr.  Young as  trustee  for his minor
       child.
(5)    Includes the currently vested  portion of options held by Messrs.  Nelson
       (75,000  shares),  Dutt (25,000  shares),  Loeffler (25,000  shares)  and
       Bagerdjian (25,000 shares).
(6)    Consists of  (i)  25,000 shares of Class A Common Stock owned by Whamdyne
       LLC;  (ii)  333,333  shares of Class A Common Stock  issuable pursuant to
       the terms of a  $2,250,000  convertible note to Veneer Technology,  Inc.;
       and (iii) 250,000 shares of Class A Common Stock issuable  upon  exercise
       of  warrants  owned by Veneer Technology,  Inc.  Mr. Van Voorhis is a 25%
       owner of  Whamdyne, Inc. and Veneer  Technology,  Inc. and is, therefore,
       deemed  to  be  a  beneficial  owner  of  such  shares. See also "Certain
       Transactions."
(7)    Includes  476,000  shares  of  restricted  Class A Common Stock,  250,000
       currently  vested  stock  options and 5,000 outstanding shares of Class A
       Common Stock.
</FN>
</TABLE>

The Class A Common Stock and Class B Common Stock are substantially identical on
a  share-for-share  basis. The holders of Common Stock vote as a single class on
all matters to come before  stockholders for a vote and may cumulate their votes
in the election of directors  upon giving  notice as required by law. Each share
of Class B Common  Stock is  automatically  converted  into one share of Class A
Common Stock upon its sale or transfer, or the death of the holder.

Section 16(a) Beneficial Ownership Reporting Compliance
- -------------------------------------------------------
Under the federal securities laws, the Company's directors,  executive officers,
and any person  holding  more than 10% of the  Company's  Class A Common  Stock,
Redeemable Class A Warrants, Redeemable Class B Warrants or Units (consisting of
shares of Class A Common Stock, Redeemable Class A Warrants and Redeemable Class
B Warrants) are required to report their  ownership of the Company's  securities
and any changes in that  ownership to the  Securities  and Exchange  Commission.
Specific due dates for these reports have been  established,  and the Company is
required to report in this Proxy  Statement  any failures to file by these dates
during the last fiscal  year.  The Company  knows of no instances of persons who
have failed to file or have delinquently  filed Section 16(a) reports within the
most recently  completed fiscal year except that one report covering  beneficial
ownership by Mr. Van Voorhis of Class A Common Stock was filed late.


                         INDEPENDENT PUBLIC ACCOUNTANTS
                         ==============================

Price  Waterhouse  LLP has  examined,  as  independent  auditors,  the financial
statements of the Company for the year ended December 31, 1996. A representative
of Price Waterhouse will attend the Annual Meeting and will have the opportunity
to make a statement if he or she desires to do so and to respond to  appropriate
questions.  The Board of Directors will select the independent  auditors for the
current year at a meeting subsequent to the Annual Meeting of Stockholders.


                        STOCKHOLDER PROPOSALS AT THE NEXT
                         ANNUAL MEETING OF STOCKHOLDERS
                        =================================

The next Annual Meeting of stockholders is expected to be held by June 15, 1998.
Stockholders  of the Company  who intend to submit  proposals  to the  Company's
stockholders  at the next  annual  meeting  of  stockholders  must  submit  such
proposals to the Company no later than January 15, 1998, in order to be included
in the  proxy  materials.  Stockholder  proposals  should  be  submitted  to the
Corporate Secretary,  Advanced Machine Vision Corporation,  2067 Commerce Drive,
Medford, Oregon 97504.


                                  OTHER MATTERS
                                  =============

If any matters not  referred to in this proxy  statement  should  properly  come
before  the  meeting,  the  persons  named in the  proxies  will vote the shares
represented  thereby in accordance  with their  judgment.  The management is not
aware of any such  matters  which may be  presented  for action at the  meeting.
Matters incident to the conduct of the meeting may be voted upon pursuant to the
proxies.


                   AVAILABILITY OF ANNUAL REPORT ON FORM 10-K
                   ==========================================

The Company will furnish without charge a copy of its Annual Report on Form 10-K
for the fiscal year ended  December 31, 1996, as filed with the  Securities  and
Exchange Commission, to any stockholder desiring a copy.
Stockholders may write to the Company at:

     Advanced Machine Vision Corporation
     Attn:  Corporate Secretary
     2067 Commerce Drive
     Medford, Oregon 97504

                             By Order of the Board of Directors,


                             /s/ Alan R. Steel
                             ---------------------------------------------------
                             Alan R. Steel
                             Vice President, Finance and Chief Financial Officer

August 20, 1997



<PAGE>



                       ADVANCED MACHINE VISION CORPORATION

                  Proxy for the Annual Meeting of Stockholders
                               September 23, 1997

                 THIS PROXY IS SOLICITED BY AND ON BEHALF OF THE
            BOARD OF DIRECTORS OF ADVANCED MACHINE VISION CORPORATION

The undersigned hereby appoints  William J. Young  and  Jack Nelson,  as Proxies
(each of them with full power to act without the other),  each with the power to
appoint his substitute,  and hereby authorizes them to represent and to vote, as
designated  on  the  reverse  side,  all the shares of common  stock of Advanced
Machine  Vision  Corporation (the  "Company")  held of record by the undersigned
on  August  20,  1997,  at  the  annual  meeting  of  stockholders to be held on
September 23, 1997, or at any adjournment thereof.

This proxy, when properly executed,  will be voted in the manner directed herein
by the undersigned stockholder.  If  no  direction  is  made, this proxy will be
voted  FOR  the nominees to the Board of Directors, and in their discretion upon
such other matters as may come before the meeting.

                         (To be signed on Reverse Side)



<PAGE>



[X]    Please mark your votes as
       in this example

<TABLE>
<CAPTION>
                                                                                                 For   Withheld
                                                                                                 ---   --------
<S>                                                                     <C>                      <C>     <C>
1. Election of directors to continue in office until the next Annual    William J. Young         [_]     [_]
   Meeting or until their successors are elected and qualified.         Haig S. Bagerdjian       [_]     [_]
                                                                        Vikram Dutt              [_]     [_]
                                                                        James Ewan               [_]     [_]
                                                                        Robert Loeffler          [_]     [_]
                                                                        Jack Nelson              [_]     [_]
                                                                        Rodger A. Van Voorhis    [_]     [_]

   This proxy, when properly executed, will be voted in the manner
   directed herein by the undersigned stockholder. If no direction
   is made, this proxy will be voted FOR the nominees to the Board
   of Directors and in their discretion upon such other matters as
   may come before the meeting.

   Please mark, sign, date and return this proxy card promptly using the enclosed envelope.


SIGNATURE(S)____________________________________________________________________         DATE ______________________, 1997

NOTE:  PLEASE SIGN EXACTLY AS NAME APPEARS ABOVE. When shares are held by joint tenants, both must sign. When signing as
attorney, executor, administrator, trustee or guardian, please give full title as such. If a corporation, please sign the
full corporate name by President or other authorized officer. If a partnership, please sign in the partnership name by
authorized person.

</TABLE>


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