AVESIS INC
SC 13D, 1998-06-19
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  Schedule 13D

          Under the Securities Exchange Act of 1934 (Amendment No. 5 )

                               AVESIS INCORPORATED
                               -------------------
                                (Name of issuer)

                                  COMMON STOCK
                                  ------------
                         (Title of Class of Securities)

                                    053650107
                                    ---------
                                 (CUSIP Number)

                     William L. Richter, Richter & Co., Inc.
               450 Park Avenue, New York, NY 10022 (212) 421-6300

                                 with copies to:

                     Joel H. Alperstein, Avesis Incorporated
                 3724 N. Third St., Suite 300, Phoenix, AZ 85012
                                 (602) 241-3400
                 -----------------------------------------------
                  (Name, Address and Telephone Number of Person
                 Authorized to Receive Notes and Communications)

                                  May 27, 1998
                                  ------------
                          (Date of Event which Requires
                            Filing of this Statement)



If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of ss.ss. 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the
following box [ ].

                        (Continued on following page(s))

                                Page 1 of 8 Pages
<PAGE>
CUSIP No. 053650107                                            Page 2 of 8 Pages
          ---------
- --------------------------------------------------------------------------------
1        NAME OF REPORTING  PERSONS SS. OR I.R.S.  IDENTIFICATION  NOS. OF ABOVE
         PERSON
               William L. Richter
- --------------------------------------------------------------------------------
2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
                                                                         (a) [x]
                                                                         (b) [ ]
- --------------------------------------------------------------------------------
3        SEC USE ONLY

- --------------------------------------------------------------------------------
4        SOURCE OF FUNDS (See Instructions)
               N/A
- --------------------------------------------------------------------------------
5        CHECK BOX IF DISCLOSURE OF LEGAL  PROCEEDINGS  IS REQUIRED  PURSUANT TO
         ITEMS 2(d) OR 2(e)
                                                                             [ ]
- --------------------------------------------------------------------------------
6        CITIZENSHIP OR PLACE OF ORGANIZATION
               United States
- --------------------------------------------------------------------------------
    Number of       7     SOLE VOTING POWER
     Shares               1,694,110 (including shares shown on pages 3-4 hereof)
   Beneficially   --------------------------------------------------------------
    Owned by        8     SHARED VOTING POWER
      Each             
    Reporting     --------------------------------------------------------------
     Person         9     SOLE DISPOSITIVE POWER
      With                1,694,110 (including shares shown on pages 3-4 hereof)
                  --------------------------------------------------------------
                   10     SHARED DISPOSITIVE POWER

- --------------------------------------------------------------------------------
11       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
               1,694,110
- --------------------------------------------------------------------------------
12       CHECK BOX IF THE AGGREGATE  AMOUNT IN ROW (11) EXCLUDES  CERTAIN SHARES
         (See Instructions)
                                                                             [ ]
- --------------------------------------------------------------------------------
13       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
               32.0%
- --------------------------------------------------------------------------------
14       TYPE OF REPORTING PERSON
               IN
- --------------------------------------------------------------------------------
<PAGE>
CUSIP No. 053650107                                            Page 3 of 8 Pages
          ---------
- --------------------------------------------------------------------------------
1        NAME OF REPORTING  PERSONS SS. OR I.R.S.  IDENTIFICATION  NOS. OF ABOVE
         PERSON
               Richter & Co., Inc.
- --------------------------------------------------------------------------------
2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
                                                                         (a) [x]
                                                                         (b) [ ]
- --------------------------------------------------------------------------------
3        SEC USE ONLY

- --------------------------------------------------------------------------------
4        SOURCE OF FUNDS (See Instructions)
               N/A
- --------------------------------------------------------------------------------
5        CHECK BOX IF DISCLOSURE OF LEGAL  PROCEEDINGS  IS REQUIRED  PURSUANT TO
         ITEMS 2(d) OR 2(e)
                                                                             [ ]
- --------------------------------------------------------------------------------
6        CITIZENSHIP OR PLACE OF ORGANIZATION
               Delaware
- --------------------------------------------------------------------------------
    Number of          7     SOLE VOTING POWER
     Shares                       684,000
   Beneficially     ------------------------------------------------------------
    Owned by           8     SHARED VOTING POWER
      Each     
    Reporting       ------------------------------------------------------------
     Person            9     SOLE DISPOSITIVE POWER
      With                        684,000
                    ------------------------------------------------------------
                      10     SHARED DISPOSITIVE POWER
   
- --------------------------------------------------------------------------------
11       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
               684,000
- --------------------------------------------------------------------------------
12       CHECK BOX IF THE AGGREGATE  AMOUNT IN ROW (11) EXCLUDES  CERTAIN SHARES
         (See Instructions)
                                                                             [ ]
- --------------------------------------------------------------------------------
13       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
               12.9%
- --------------------------------------------------------------------------------
14       TYPE OF REPORTING PERSON
               CO
- --------------------------------------------------------------------------------
<PAGE>
CUSIP No. 053650107                                            Page 4 of 8 Pages
          ---------
- --------------------------------------------------------------------------------
1        NAME OF REPORTING  PERSONS SS. OR I.R.S.  IDENTIFICATION  NOS. OF ABOVE
         PERSON
               Richter Investment Corp.
- --------------------------------------------------------------------------------
2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
                                                                         (a) [x]
                                                                         (b) [ ]
- --------------------------------------------------------------------------------
3        SEC USE ONLY

- --------------------------------------------------------------------------------
4        SOURCE OF FUNDS (See Instructions)
               N/A
- --------------------------------------------------------------------------------
5        CHECK BOX IF DISCLOSURE OF LEGAL  PROCEEDINGS  IS REQUIRED  PURSUANT TO
         ITEMS 2(d) OR 2(e)
                                                                             [ ]
- --------------------------------------------------------------------------------
6        CITIZENSHIP OR PLACE OF ORGANIZATION
               Delaware
- --------------------------------------------------------------------------------
    Number of          7     SOLE VOTING POWER
     Shares                       722,830
   Beneficially     ------------------------------------------------------------
    Owned by           8     SHARED VOTING POWER
      Each     
    Reporting       ------------------------------------------------------------
     Person            9     SOLE DISPOSITIVE POWER
      With                        722,830
                    ------------------------------------------------------------
                      10     SHARED DISPOSITIVE POWER
   
- --------------------------------------------------------------------------------
11       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
               722,830
- --------------------------------------------------------------------------------
12       CHECK BOX IF THE AGGREGATE  AMOUNT IN ROW (11) EXCLUDES  CERTAIN SHARES
         (See Instructions)
                                                                             [ ]
- --------------------------------------------------------------------------------
13       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
               13.6%
- --------------------------------------------------------------------------------
14       TYPE OF REPORTING PERSON
               CO
- --------------------------------------------------------------------------------
<PAGE>
Item 1.  Security and Issuer.

         This  Statement  relates to Common  Stock,  $.01 par  value,  of Avesis
Incorporated (the "Issuer").  The principal  executive offices of the Issuer are
located at 3724 North Third Street, Suite 300, Phoenix, Arizona 85012.

Item 2.  Identity and Background.

         This statement is being filed by:

         (a)      William  L.  Richter,  Richter  Investment  Corp.,  a Delaware
                  Corporation, and Richter & Co., Inc., a Delaware Corporation

         (b)      Filing person's address:  Richter & Co., Inc. 450 Park Avenue,
                  28th Floor, New York, NY 10022

         (c)      William L. Richter is President of Richter & Co., Inc.,  which
                  is a broker-dealer wholly owned by Richter Investment Corp., a
                  holding company.  The names,  residence or business  addresses
                  and  present   principal   occupation  or  employment  of  the
                  executive  officers and directors of Richter Investment Corp.,
                  and Richter & Co., Inc. are set forth in Appendix 1 hereto and
                  incorporated herein by this reference.

         (d)      To the best of the filing persons  knowledge,  during the last
                  five  years,  none of the  persons  named in this Item 2 or in
                  Appendix 1 hereto has been convicted in a criminal  proceeding
                  (excluding traffic violations or similar misdemeanors).

         (e)      To the best of the filing persons  knowledge,  during the last
                  five  years,  none of the  persons  named in this Item 2 or in
                  Appendix 1 hereto has been or is subject to a judgment, decree
                  or final order enjoining future  violations of, or prohibiting
                  or  mandating   activities   subject  to,   federal  or  state
                  securities  laws or finding any violation with respect to such
                  laws.

         (f)      Mr. Richter is a citizen of the United States.
                                Page 5 of 8 Pages
<PAGE>
Item 3.  Source and Amount of Funds or Other Consideration.

         Pursuant to an Offer to Exchange  for the Issuer's  Class A,  Nonvoting
Cumulative Convertible Preferred Stock, Series 2 ("Series 2 Shares"),  dated May
27, 1998,  all  tendering  shareholders  received  the Issuer's  Class A, Senior
Nonvoting Cumulative  Convertible Preferred Stock, Series A ("Series A Shares"),
at a one share to one share exchange rate. Mr. Richter  tendered 50,099 Series 2
Shares,  convertible into 125,248 shares of the Common Stock of the Issuer,  and
received 50,099 Series A Shares,  which as of May 27, 1998 were convertible into
500,990  shares of the Common Stock of the Issuer.  There were no funds or other
consideration used to tender the Series 2 Shares in the Offer to Exchange.

Item 4.  Purpose of Transaction.

         All  of the  Issuer's  shares  held  by  William  L.  Richter,  Richter
Investment  Corp.,  Richter & Co., Inc. and the persons listed in Appendix 1 are
held for  investment  purposes  only.  Except  as  described  above and that Mr.
Richter is the Co-Chairman ( and a director) of the Issuer's Board of Directors,
none of the above  persons has any present  plan or proposal  that relates to or
would result in any of the actions  described in clauses (a) through (j) of Item
4 of Schedule  13D,  although  such  persons may from time to time in the future
acquire or sell shares of Common  Stock or  securities  convertible  into Common
Stock.  At  present,  each of such  persons  contemplates  that such  additional
shares, if any, would also be purchased for investment purposes only. Statements
as to the persons  listed in Appendix 1 are made to the  knowledge of the filing
persons.

Item 5.  Interest In Securities of the Issuer.

         (a)  The  aggregate  number  and  percentage  of  Issuer  Common  Stock
beneficially  owned by William L. Richter is 1,694,110  and 32.0%,  respectively
(including the securities referred to in the next sentence).  Richter Investment
Corp.  is the  beneficial  owner of 722,  830  shares or 13.6% of  Common  Stock
(including the securities referred to in the next sentence). Richter & Co., Inc.
is the beneficial owner of 684,000 shares or 12.9% of Common Stock.

         (b) See Items 7 through 10 on the Cover Pages of this  Amendment  No. 5
to Schedule 13D.

         (c) The following transactions were effected since 60 days prior to the
date of the event that requires filing of this statement:
                                Page 6 of 8 Pages
<PAGE>
         (i)  Pursuant  to an  Offer  to  Exchange  for the  Issuer's  Class  A,
Nonvoting Cumulative  Convertible Preferred Stock, Series 2 ("Series 2 Shares"),
dated May 27, 1998,  all tendering  shareholders  received the Issuer's Class A,
Senior Nonvoting  Cumulative  Convertible  Preferred Stock,  Series A ("Series A
Shares"), at a one share to one share exchange rate. Mr. Richter tendered 50,099
Series 2 Shares,  convertible  into  125,248  shares of the Common  Stock of the
Issuer,  and  received  50,099  Series A Shares,  which as of May 27,  1998 were
convertible into 500,990 shares of the Common Stock of the Issuer. There were no
funds or other  consideration used to tender the Series 2 Shares in the Offer to
Exchange.

         (ii) Richter & Co.,  Inc. and William L. Richter  acquired  150,000 and
100,000  shares of Common  Stock of the  Issuer,  respectively,  pursuant to the
Supplemental Investment Banking Agreement entered into on April 23, 1998.

         (d) Not applicable.

         (e) Not applicable.

Item 6.  Contracts,  Arrangements,  Understandings or Relationships With Respect
         to Securities of the Issuer.

         Not applicable.

Item 7.  Material to be Filed as Exhibits.

         1. Stock Purchase Warrant issued to Richter & Co., Inc. dated March 18,
1993 for the purchase of 240,000 shares of the Issuer's Common Stock. *

         2. Stock Purchase  Warrant issued to William L. Richter dated March 18,
1993 for the purchase of 160,000 shares of the Issuer's Common Stock. *

         3.  Registration  Rights  Agreement  dated March 18, 1993 among  Avesis
Incorporated,  National Health Enterprises, Inc., Alan Cohn and Kenneth L. Blum,
Jr. (as referred to in Section 8 of the above Warrants). *

         4. Certification of Joint Filing pursuant to Rule 13d-1(f). **

         5.  Supplemental  Agreement to the December 5, 1994 Investment  Banking
Agreement, filed as Exhibit 1 hereto.

- ---------------------
*        Incorporated  by reference  from Amendment No. 2 to Schedule 13D of the
filing persons, dated March 18, 1993

**       Incorporated  by reference  from Amendment No. 4 to Schedule 13D of the
filing persons, dated November 29, 1994
                                Page 7 of 8 Pages
<PAGE>
                                    SIGNATURE

         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.

         June 14, 1998
         -------

                                             /s/ William L. Richter
                                             -----------------------------------
                                             William L. Richter


                                             RICHTER & CO., INC.



                                             By: /s/ William L. Richter
                                                --------------------------------
                                                 William L. Richter
                                                 President


                                             RICHTER INVESTMENT CORP.



                                             By: /s/ William L. Richter
                                                --------------------------------
                                                 William L. Richter
                                                 President
                                Page 8 of 8 Pages
<PAGE>
                                   APPENDIX 1
<TABLE>
<S>        <C>                            <C>                            <C>                                         
1.         Richter Investment Corp.
           ------------------------
           Directors
           ---------

           Richard L. Rubin               36 The Crossings               Professor of Political Science and Public
                                          Purchase, NY 10577             Policy at Swarthmore College; President of
                                                                         the Dedalus Foundation, Inc.; engaged in
                                                                         various investments
           William L. Richter             450 Park Avenue                Chairman and President of Richter Investment
                                          28th Floor                     Corp. and Richter & Co., Inc.; Co-Chairman
                                          New York, NY 10022             of Avesis Incorporated, Vice-Chairman of
                                                                         Rent-A-Wreck of America, Inc.
           Executive Officers
           ------------------

           William L. Richter             450 Park Avenue                President
                                          28th Floor
                                          New York, NY 10022
           L. Christine Lynch             450 Park Avenue                Vice President and Secretary
                                          28th Floor
                                          New York, NY 10022

2.         Richter & Co., Inc.
           -------------------
           Directors
           ---------

           William L. Richter             450 Park Avenue                Directors
                                          28th Floor
                                          New York, NY 10022

           Executive Officers
           ------------------

           William L. Richter             450 Park Avenue                President
                                          28th Floor
                                          New York, NY 10022
           L. Christine Lynch             450 Park Avenue                Vice President
                                          28th Floor
                                          New York, NY 10022
</TABLE>

                                    EXHIBIT 1
                                    ---------


                 SUPPLEMENTAL AGREEMENT TO THE DECEMBER 5, 1994
                 ----------------------------------------------
                          INVESTMENT BANKING AGREEMENT
                          ----------------------------


         THIS  AGREEMENT  is entered into this 23rd day of April,  1998,  by and
between  Richter & Co., Inc.  ("Richter")  and Avesis  Incorporated,  a Delaware
corporation  (the  "Company"),  and  supplements  the December 5, 1994 Agreement
between the parties, which remains in effect.

1.   The Company  acknowledges that Richter has provided the conceptual idea for
     the Section  3(a)(9)  exchange offer as a means of addressing  management's
     concerns about the significant  market effects arising from the outstanding
     Class  A,  Cumulative  Convertible  Preferred  Stock,  Series  2,  and  its
     accumulated dividend arrearages.  Richter has also devised the terms of the
     exchange  offer and  submitted  such to the  Company's  board of directors,
     which has approved such terms and conditions.

2.   For such  services,  Richter  shall be entitled to a fee of $50,000 in cash
     and 250,000  shares of  Company's  Common  Stock,  par value $.01,  for its
     services  under this  Supplemental  Agreement and any unpaid fees under the
     December 5, 1994  Agreement.  Such fee will be payable  upon the mailing to
     shareholders of the exchange offer of the Class A,  Cumulative  Convertible
     Preferred  Stock,  Series 2 and the  250,000  shares  will be issued as the
     Company is instructed in a letter from Richter to the Company.

3.   The parties  agree that Richter  shall limit its services so that they will
     not  constitute  "solicitation"  as the term is understood  for purposes of
     Section 3(a)(9) of the Securities Act of 1933, as amended.

                                             AVESIS INCORPORATED

                                             By: /s/ Joel H. Alperstein
                                                --------------------------------
                                             Its: Treasurer
                                                 -------------------------------

                                             RICHTER & CO., INC.

                                             By: /s/ William L. Richter
                                                --------------------------------
                                             Its: President
                                                 -------------------------------


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