AVESIS INC
SC 13D, 1998-09-17
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  Schedule 13D

          Under the Securities Exchange Act of 1934 (Amendment No. 3 )

                               AVESIS INCORPORATED
                               -------------------
                                (Name of issuer)

                                  COMMON STOCK
                                  ------------
                         (Title of Class of Securities)

                                    053650107
                                    ---------
                                 (CUSIP Number)

                    Gerald L. Cohen, Greenley Capital Company
              654 Madison Avenue, New York, NY 10021 (212) 888-3800

                                 with copies to:

               Joel H. Alperstein, Treasurer, Avesis Incorporated
                 3724 N. Third St., Suite 300, Phoenix, AZ 85012
                                 (602) 241-3400
               --------------------------------------------------
                  (Name, Address and Telephone Number of Person
                 Authorized to Receive Notes and Communications)

                                 August 28, 1998
                                 ---------------
                          (Date of Event which Requires
                            Filing of this Statement)



If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of ss.ss. 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the
following box [ ].

                        (Continued on following page(s))

                                Page 1 of 5 Pages
<PAGE>
CUSIP No. 053650107                                       Page 2 of 5 Pages
          ---------

- --------------------------------------------------------------------------------
1                        NAME OF REPORTING PERSONS  SS. OR I.R.S. IDENTIFICATION
                         NOS. OF ABOVE PERSON
                              Gerald L. Cohen
- --------------------------------------------------------------------------------
2                        CHECK THE APPROPRIATE  BOX IF A  MEMBER OF A GROUP (See
                         Instructions)
                                                                       (a) [ x ]
                                                                       (b) [   ]
- --------------------------------------------------------------------------------
3                        SEC USE ONLY

- --------------------------------------------------------------------------------
4                        SOURCE OF FUNDS (See Instructions)
                              PF
- --------------------------------------------------------------------------------
5                        CHECK  BOX  IF  DISCLOSURE  OF  LEGAL   PROCEEDINGS  IS
                         REQUIRED PURSUANT TO ITEMS 2(d) OR 2(e)
                                                                           [   ]
- --------------------------------------------------------------------------------
6                        CITIZENSHIP OR PLACE OF ORGANIZATION
                              United States
- --------------------------------------------------------------------------------
                    7    SOLE VOTING POWER
    Number of                 476,099
     Shares      ---------------------------------------------------------------
  Beneficially      8    SHARED VOTING POWER
    Owned by
      Each       ---------------------------------------------------------------
    Reporting       9    SOLE DISPOSITIVE POWER
     Person                   476,099
      With       ---------------------------------------------------------------
                    10   SHARED DISPOSITIVE POWER
     
- --------------------------------------------------------------------------------
11                       AGGREGATE AMOUNT BENEFICIALLY  OWNED BY EACH  REPORTING
                         PERSON
                              476,099
- --------------------------------------------------------------------------------
12                       CHECK BOX IF THE AGGREGATE AMOUNT  IN ROW (11) EXCLUDES
                         CERTAIN SHARES (See Instructions)
                                                                           [   ]
- --------------------------------------------------------------------------------
13                       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                              6.2%
- --------------------------------------------------------------------------------
14                       TYPE OF REPORTING PERSON
                              IN
- --------------------------------------------------------------------------------
<PAGE>
Item 1.       Security and Issuer.

              This Statement relates to Common Stock of Avesis Incorporated (the
"Issuer").  The  principal  executive  offices of the Issuer are located at 3724
North Third Street, Suite 300, Phoenix, Arizona 85012.

Item 2.       Identity and Background.

              This statement is being filed by:

              (a)    Gerald L. Cohen

              (b)    Filing person's address: Greenley Capital Company
                     654 Madison Avenue, New York, NY 10021

              (c)    Mr.  Cohen is the  managing  director of  Greenley  Capital
                     Company, a limited  partnership,  which is a New York based
                     investment  banking firm. Mr. Cohen has served on the Board
                     of Directors of the Issuer since March 1985.

              (d)    During the last five years,  the filing person has not been
                     convicted  in  a  criminal  proceeding  (excluding  traffic
                     violations or similar misdemeanors).

              (e)    During the last five years,  the filing person has not been
                     and is not  subject to a  judgment,  decree or final  order
                     enjoining future violations of, or prohibiting or mandating
                     activities  subject to, federal or state securities laws or
                     finding any violation with respect to such laws.

              (f)    Mr. Cohen is a citizen of the United States.

Item 3.       Source and Amount of Funds or Other Consideration.

              On August 28, 1998, Mr. Cohen exercised stock purchase options for
100,000 shares of the Issuer's  Common Stock,  at an exercise price of $0.26 per
option. The total funds expended, $26,000, were personal funds of Mr. Cohen.


                                Page 3 of 5 Pages
<PAGE>
Item 4.       Purpose of Transaction.

              All of  the  Issuer's  shares  held  by Mr.  Cohen  are  held  for
investment  purposes  only.  Except as  described  above and that Mr. Cohen is a
Director of the Issuer,  he has no present  plan or proposal  that relates to or
would result in any of the actions  described in clauses (a) through (j) of Item
4 of Schedule  13D,  although he may from time to time in the future  acquire or
sell shares of Common Stock or  securities  convertible  into Common  Stock.  At
present,  Mr. Cohen contemplates that such additional shares, if any, would also
be purchased for investment purposes only.

Item 5.       Interest In Securities of the Issuer.

              (a) The  aggregate  number and  percentage  of Issuer Common Stock
beneficially owned by Mr. Cohen is 476,099 and 6.2%, respectively.

              (b) See Items 7 through  10 on the  Cover  Pages of this  Schedule
13D.

              (c) Mr. Cohen  effected the  following  transaction  since 60 days
prior to the date of the event which requires filing of this statement:

              (i) On August 28, 1998, Mr. Cohen exercised stock purchase options
for 100,000 shares of the Issuer's  Common Stock,  at an exercise price of $0.26
per option.

              (d) Not applicable.

              (e) Not applicable.

Item 6.       Contracts,  Arrangements,  Understandings  or  Relationships  With
              Respect to Securities of the Issuer.

              Not applicable.

Item 7.       Material to be Filed as Exhibits.

              None


                                Page 4 of 5 Pages
<PAGE>
                                    SIGNATURE

              After  reasonable  inquiry  and to the  best of my  knowledge  and
belief,  I certify  that the  information  set forth in this  statement is true,
complete and correct.

              September 17, 1998


                                                      /s/ Gerald L. Cohen
                                                      --------------------------
                                                      Gerald L. Cohen

                                Page 5 of 5 Pages


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