AVESIS INC
SC 13D, 1998-06-19
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  Schedule 13D

           Under the Securities Exchange Act of 1934 (Amendment No.__)

                               AVESIS INCORPORATED
                               -------------------
                                (Name of issuer)

                                  COMMON STOCK
                                  ------------
                         (Title of Class of Securities)

                                    053650107
                                    ---------
                                 (CUSIP Number)

                    William R. Cohen, GoLightly Candy Company
              35 Hillside Avenue, Hillside, NJ 07205 (201) 926-2300

                                 with copies to:

                     Joel H. Alperstein, Avesis Incorporated
                 3724 N. Third St., Suite 300, Phoenix, AZ 85012
                                 (602) 241-3400
                 -----------------------------------------------
                  (Name, Address and Telephone Number of Person
                 Authorized to Receive Notes and Communications)

                                  May 27, 1998
                                  ------------
                          (Date of Event which Requires
                            Filing of this Statement)



If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of ss.ss. 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the
following box [ ].

                        (Continued on following page(s))

                                Page 1 of 5 Pages
<PAGE>
CUSIP No. 053650107                                            Page 2 of 5 Pages
          ---------
- --------------------------------------------------------------------------------
1        NAME OF REPORTING  PERSONS SS. OR I.R.S.  IDENTIFICATION  NOS. OF ABOVE
         PERSON
               William R. Cohen
- --------------------------------------------------------------------------------
2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)
                                                                       (a)   [x]
                                                                       (b)   [ ]
- --------------------------------------------------------------------------------
3        SEC USE ONLY

- --------------------------------------------------------------------------------
4        SOURCE OF FUNDS (See Instructions)
                                  N/A
- --------------------------------------------------------------------------------
5        CHECK BOX IF DISCLOSURE OF LEGAL  PROCEEDINGS  IS REQUIRED  PURSUANT TO
         ITEMS 2(d) OR 2(e)
                                                                             [ ]
- --------------------------------------------------------------------------------
6        CITIZENSHIP OR PLACE OF ORGANIZATION
               United States
- --------------------------------------------------------------------------------
    Number of          7     SOLE VOTING POWER
      Shares                      266,937
   Beneficially     ------------------------------------------------------------
     Owned by          8     SHARED VOTING POWER
       Each             
    Reporting       ------------------------------------------------------------
      Person           9     SOLE DISPOSITIVE POWER
       With                       266,937
                    ------------------------------------------------------------
                      10     SHARED DISPOSITIVE POWER
    
- --------------------------------------------------------------------------------
11       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
               266,937
- --------------------------------------------------------------------------------
12       CHECK BOX IF THE AGGREGATE  AMOUNT IN ROW (11) EXCLUDES  CERTAIN SHARES
         (See Instructions) 
                                                                             [ ]
- --------------------------------------------------------------------------------
13       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
               5.96%
- --------------------------------------------------------------------------------
14       TYPE OF REPORTING PERSON
               IN
- --------------------------------------------------------------------------------
<PAGE>
Item 1.  Security and Issuer.

         This  Statement  relates to Common  Stock of Avesis  Incorporated  (the
"Issuer").  The  principal  executive  offices of the Issuer are located at 3724
North Third Street, Suite 300, Phoenix, Arizona 85012.

Item 2.  Identity and Background.

         This statement is being filed by:

         (a)      William R. Cohen

         (b)      Filing person's  address:  GoLightly Candy Company 35 Hillside
                  Avenue, Hillside, NJ 07205

         (c)      Mr.  Cohen is the  Chairman of GoLightly  Candy  Company.  Mr.
                  Cohen is  Co-Chairman  of the Board of Directors of the Issuer
                  and has served on the Board since April 1986.

         (d)      During the last five  years,  the  filing  person has not been
                  convicted  in  a  criminal   proceeding   (excluding   traffic
                  violations or similar misdemeanors).

         (e)      During the last five years, the filing person has not been and
                  is not subject to a judgment,  decree or final order enjoining
                  future  violations of, or prohibiting or mandating  activities
                  subject to,  federal or state  securities  laws or finding any
                  violation with respect to such laws.

         (f)      Mr. Cohen is a citizen of the United States.

Item 3.  Source and Amount of Funds or Other Consideration.

         Pursuant to an Offer to Exchange  for the Issuer's  Class A,  Nonvoting
Cumulative Convertible Preferred Stock, Series 2 ("Series 2 Shares"),  dated May
27, 1998,  all  tendering  shareholders  received  the Issuer's  Class A, Senior
Nonvoting Cumulative  Convertible Preferred Stock, Series A ("Series A Shares"),
at a one share to one share exchange  rate.  Mr. Cohen tendered  10,582 Series 2
Shares,  convertible  into 26,455 shares of the Common Stock of the Issuer,  and
received 10,582 Series A Shares,  which as of May 27, 1998 were convertible into
105,820  shares of the Common Stock of the Issuer.  There were no funds or other
consideration used to tender the Series 2 Shares in the Offer to Exchange.
                                Page 3 of 5 Pages
<PAGE>
Item 4.  Purpose of Transaction.

         All of the Issuer's  shares held by Mr.  Cohen are held for  investment
purposes only. Except as described above and that Mr. Cohen is a Director of the
Issuer,  he has no present  plan or proposal  that relates to or would result in
any of the  actions  described  in clauses (a) through (j) of Item 4 of Schedule
13D,  although he may from time to time in the future  acquire or sell shares of
Common Stock or securities  convertible into Common Stock. At present, Mr. Cohen
contemplates  that such additional  shares,  if any, would also be purchased for
investment purposes only.

Item 5.  Interest In Securities of the Issuer.

         (a)  The  aggregate  number  and  percentage  of  Issuer  Common  Stock
beneficially owned by Mr. Cohen is 266,937 and 5.96%, respectively.

         (b) See Items 7 through 10 on the Cover Pages of this Schedule 13D.

         (c) Mr. Cohen effected the following transaction since 60 days prior to
the date of the event which requires filing of this statement:

         (d)  Pursuant  to an  Offer  to  Exchange  for the  Issuer's  Class  A,
Nonvoting Cumulative  Convertible Preferred Stock, Series 2 ("Series 2 Shares"),
dated May 27, 1998,  all tendering  shareholders  received the Issuer's Class A,
Senior Nonvoting  Cumulative  Convertible  Preferred Stock,  Series A ("Series A
Shares"),  at a one share to one share exchange rate. Mr. Cohen tendered  10,582
Series 2 Shares,  convertible  into  26,455  shares of the  Common  Stock of the
Issuer,  and  received  10,582  Series A Shares,  which as of May 27,  1998 were
convertible into 105,820 shares of the Common Stock of the Issuer. There were no
funds or other  consideration used to tender the Series 2 Shares in the Offer to
Exchange.

         (e) Not applicable.

         (f) Not applicable.

Item 6.  Contracts,  Arrangements,  Understandings or Relationships With Respect
         to Securities of the Issuer.

         Not applicable.

Item 7.  Material to be Filed as Exhibits.

         None
                                Page 4 of 5 Pages
<PAGE>
                                    SIGNATURE

         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.

         June 17, 1998 
         -------


                                             /s/ William R. Cohen
                                             -----------------------------------
                                             William R. Cohen
                                Page 5 of 5 Pages


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