AVESIS INC
SC 13E4, 1998-04-27
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                 Schedule 13E-4

                          Issuer Tender Offer Statement

      (Pursuant to Section 13(e)(1) of the Securities Exchange Act of 1934)

                               AVESIS INCORPORATED
                               -------------------
                              (Name of the Issuer)

                               AVESIS INCORPORATED
                               -------------------
                        (Name of Person Filing Statement)

       Class A, Nonvoting Cumulative Convertible Preferred Stock, Series 2
       -------------------------------------------------------------------
                         (Title of Class of Securities)

                                   05650-20-6
                                   ----------
                      (CUSIP Number of Class of Securities)

                             Mr. Joel H. Alperstein
                                    Treasurer
                               Avesis Incorporated
                             3724 North Third Street
                                    Suite 300
                             Phoenix, Arizona 85012
                                 (602) 241-3400

                                 with copies to

                             Walter J. Skipper, Esq.
                                 Quarles & Brady
                             411 E. Wisconsin Avenue
                         Milwaukee, Wisconsin 53202-4497
                                 (414) 277-5119

- --------------------------------------------------------------------------------
(Names, Addresses and Telephone Numbers of Persons Authorized to Receive Notices
           and Communications on Behalf of Person Filing Statements.)

                                 April 23, 1998
- --------------------------------------------------------------------------------
     (Date Tender Offer First Published, Sent or Given to Security Holders)

Calculation of Filing Fee:

Transaction Value $727,837.50               Amount of Fee $146*

*For  purposes of  calculating  fee only.  This amount  assumes the  purchase of
388,180 shares of Class A, Nonvoting  Cumulative  Convertible  Preferred  Stock,
Series 2 at $1.875 per share.  The  amount of the  filing fee is  calculated  in
accordance with Regulation  240.0-11 of the Securities  Exchange Act of 1934, as
amended as the average of $1.125 (bid) and $2.625 (ask).
<PAGE>
         This  Schedule  13E-4 Issuer  Tender Offer  Statement is being filed by
Avesis  Incorporated.  Avesis  Incorporated  is  the  issuer  of  the  class  of
securities which is the subject of the Schedule 13E-4 transaction. A copy of the
Offer to Exchange is attached as an Exhibit hereto. The information contained in
the Offer to Exchange is  incorporated  by  reference  in answer to the items of
this Issuer Tender Offer Statement and the Cross Reference Sheet set forth below
shows the  location in the Offer To Exchange of the  information  required to be
included in response to the items of this Issuer  Tender  Offer  Statement.  The
information  contained  in the Offer to  Exchange,  including  all  exhibits and
annexes thereto, is hereby expressly incorporated by reference and the responses
to each  item  herein  are  qualified  in their  entirety  by  reference  to the
information  contained  in the Offer to Exchange  and the  exhibits  and annexes
thereto.


                              Cross Reference Sheet
                              ---------------------
              (Pursuant to General Instructions to Schedule 13E-4)


<TABLE>
<CAPTION>
Schedule 13E-4 Item Number Caption                            Caption in Offer to Exchange (for incorporation by 
- ----------------------------------                            -------------------------------------------------- 
                                                              reference)
                                                              ----------

<S>      <C>                                                  <C>
1.       Security and Issuer

         (a)      Name and address                            "The Company"

         (b)      Securities
                                                              "Intention of Directors and Executive Officers," "The
                                                              Exchange Offer," and "Description of Capital Stock"

         (c)      Market                                      "Market and Trading Information"

         (d)      Name and address of non-issuer              Not applicable
                  filer


2.       Source and Amount of Funds or Other Considerations

         (a)      Funds                                       "The Exchange Offer" and "Description of Capital Stock"

         (b)      Borrowing of funds                          Not applicable


3.       Purpose of the Tender Offer and Plans or
         Proposals of the Issuer or Affiliate

         (a)      Additional acquisitions                     "Background and Purposes of the Exchange Offer;
                                                              Certain Effects"

         (b)      Extraordinary corporate transaction         Not applicable

         (c)      Sale or transfer of assets                  Not applicable

         (d)      Change in management                        Not applicable

         (e)      Change in dividend rate or policy           "Background and Purposes of the Exchange Offer;
                                                              Certain Effects"
</TABLE>
                                      -2-
<PAGE>
<TABLE>
<S>      <C>                                                  <C>
         (f)      Change in corporate structure               "Background and Purposes of the Exchange Offer;
                                                              Certain Effects"

         (g)      Change in charter or bylaws                 "Background and Purposes of the Exchange Offer;
                                                              Certain Effects"                               
                                                              
         (h)      Delisting of securities                     Not applicable

         (i)      Termination of registration                 "Certain Effects on Non-Tendering Holders"

         (j)      Suspension of reporting obligation          Not applicable


4.       Interest in Securities of the Issuer                 "Management"


5.       Contracts, Arrangements, Understandings              "Management"
         or Relationships with Respect to the Issuer's
         Securities


6.       Persons Retained, Employed or to Be                  "Management"
         Compensated


7.       Financial Information

         (a)      Material financial data

                  (1)      Audited financial statements       "1997 Form 10-KSB"

                  (2)      Unaudited balance sheets           "Business; Proforma Financial Statements"

                  (3)      Ratio of earnings to fixed         Not applicable

                  (4)      Book value per share               "Business; Proforma Financial Statements"

         (b)      Pro forma data

                  (1)      Balance sheet                      "Business; Proforma Financial Statements"

                  (2)      Income statement                   "Business; Proforma Financial Statements"

                  (3)      Book value per share               "Business; Proforma Financial Statements"


8.       Additional Information

         (a)      Contracts with affiliates                   Not applicable

         (b)      Regulatory requirements                     Not applicable
</TABLE>
                                      -3-
<PAGE>
<TABLE>
<S>      <C>                                                  <C>
         (c)      Margin requirements                         Not applicable

         (d)      Material pending legal proceedings          Not applicable

         (e)      Additional material information             Not applicable

9.       Material to be Filed as Exhibits

         (a)      (1)      Offer to Exchange, dated April 23, 1998.

                  (2)      Cover letter to Shareholders, dated April 23, 1998.

                  (3)      Letter of Transmittal.

                  (4)      Notice of Guaranteed Delivery.

                  (5)      Letter to Clients.

                  (6)      Letter to Broker, Dealers, Commercial Banks, Trust Companies, and Other Nominees

         (b)      Loan agreement                              Not applicable

         (c)      Solicitation contracts                      Not applicable

         (d)      Tax legal opinion                           Not applicable

         (e)      Prospectus                                  Not applicable

         (f)      Oral solicitation instructions              Not applicable
</TABLE>
                                      -4-
<PAGE>
                                   SIGNATURES

         After due inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.


Dated:  April 25, 1998.



                                     AVESIS INCORPORATED



                                     BY: /s/ Joel H. Alperstein
                                        ----------------------------------
                                           Joel H. Alperstein, Treasurer
                                      -5-

                               Avesis Incorporated


                                OFFER TO EXCHANGE

                One Share of Class A, Senior Nonvoting Cumulative
                      Convertible Preferred Stock, Series A
                                       for
             Each Outstanding Share of Class A, Nonvoting Cumulative
                      Convertible Preferred Stock, Series 2

                              --------------------

       THE EXCHANGE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 5:00 P.M.,
              NEW YORK CITY TIME, ON MAY 27, 1998, UNLESS EXTENDED.

         THE EXCHANGE OFFER IS NOT CONDITIONED ON ANY MINIMUM NUMBER OF
        SHARES BEING TENDERED. SEE "THE EXCHANGE OFFER -- CONDITIONS OF
                              THE EXCHANGE OFFER."
                              --------------------

         Avesis  Incorporated,  a Delaware  corporation (the "Company"),  hereby
offers,  upon the terms and subject to the conditions set forth in this Offering
Circular and Offer to Exchange (the "Offer to Exchange") and in the accompanying
Letter of Transmittal,  as they may be supplemented or amended from time to time
(collectively  the "Exchange  Offer"),  to exchange one share of Class A, Senior
Nonvoting Cumulative  Convertible Preferred Stock, Series A, par value $.01 (the
"Series A Shares") for each outstanding  share of Class A, Nonvoting  Cumulative
Convertible Preferred Stock, Series 2, par value $.01 (the "Series 2 Shares").

         As of the date of this Exchange Offer,  the amount of unpaid  dividends
on the Series 2 Shares is $4.95 per share. Under the terms of the Certificate of
Designation,  Powers,  Preferences and Rights (the "Certificate of Designation")
of the Series 2 Shares, unpaid dividends accrue,  without interest,  and holders
of Series 2 Shares are entitled to cash  dividends only when, as and if declared
by the Board of Directors. Under the Certificate of Designation, the Company has
no  obligation  to redeem the Series 2 Shares and the Series 2 Shares may remain
outstanding indefinitely.

         Previously,  the Series 2 Shares  were  quoted on the NASDAQ  Small-Cap
Market (the "NASDAQ  Small-Cap  Market").  The Series 2 Shares were  delisted on
October 16, 1992 from trading on the NASDAQ Small-Cap Market due to a failure to
satisfy  the  National   Association  of  Securities   Dealers,   Inc.   listing
requirement.  The Series 2 Shares are now thinly traded in the  over-the-counter
market and  quotations  are reported in the "pink sheets"  published by National
Quotation  Bureau Inc. and via the National  Association  of Securities  Dealers
Inc.'s Electronic Bulletin Board. See "Market and Trading Information."
<PAGE>
         As of the date of this Offer to Exchange,  388,180  Series 2 Shares are
outstanding.  Executive officers and directors beneficially own 109,478 Series 2
Shares (representing  approximately 28% of the outstanding Series 2 Shares), and
1,031,448 shares of Common Stock  (representing  approximately 26% of the Common
Stock presently outstanding).  In addition, the directors and executive officers
own options and  warrants for  2,980,750  Shares of Common  Stock,  representing
approximately  59% of the outstanding  shares of Common Stock assuming  complete
exercise of the options and warrants,  which have  exercise  prices from $.40 to
$.48 per share.  All the  directors  and  executive  officers  have  advised the
Company that they intend to tender all of their Series 2 Shares  pursuant to the
Exchange  Offer.  See  "Management."  Holders  of Series 2 Shares  tendered  and
accepted  for  exchange  will not  receive  any  separate  payment in respect of
accrued dividends.

         The  Exchange  Offer is being made by the  Company in  reliance  on the
exemption from the  registration  requirements of the Securities Act of 1933, as
amended (the  "Securities  Act"),  afforded by Section 3(a)(9) thereof and under
certain state law  exemptions.  The Company will not pay any commission or other
remuneration  to any broker,  dealer,  salesman or other  person for  soliciting
tenders of the Series 2 Shares.  Regular employees of the Company,  who will not
receive additional  compensation therefor, may provide information to holders of
the Series 2 Shares concerning the Exchange Offer.

         The Company has made no arrangements and has no understanding  with any
independent  dealer,  salesman or other person  regarding  the  solicitation  of
tenders  hereunder.  No person has been  authorized  by the  Company to give any
information or to make any  representation in connection with the Exchange Offer
other than those contained herein and, if given or made, such other  information
or  representations  must not be relied  upon as  having  been  authorized.  The
delivery of this Offer to Exchange  shall not, under any  circumstances,  create
any implication that the information herein is correct as of any time subsequent
to the date hereof.

         The  Exchange  Offer is being made to all holders of Series 2 Shares in
the states of Arizona, California, Colorado, Connecticut, Florida, Maryland, New
Jersey,  New York and  Tennessee.  These  are all the  states  where a holder of
Series 2 Shares is known by the  Company to reside.  The Company is not aware of
any state where a  shareholder  resides and the making of the Exchange  Offer is
prohibited  by  administrative  or  judicial  action  pursuant  to a valid state
statute. If the Company becomes aware of any valid state statute prohibiting the
making of the  Exchange  Offer or a  shareholder  residing in a state other than
listed  above,  the  Company  will make a good faith  effort to comply with such
statute and  regulations.  If, after such good faith effort,  the Company cannot
comply  with such  statute,  the  Exchange  Offer  will not be made to, nor will
tenders be  accepted  from or on behalf  of,  holders of Series 2 Shares in such
state.

THE BOARD OF DIRECTORS OF THE COMPANY HAS APPROVED THE EXCHANGE OFFER.  HOWEVER,
NEITHER THE  COMPANY  NOR ITS BOARD OF  DIRECTORS  MAKES ANY  RECOMMENDATION  TO
SHAREHOLDERS  AS TO WHETHER TO TENDER OR REFRAIN FROM  TENDERING  THEIR SERIES 2
SHARES.  EACH  SHAREHOLDER  MUST MAKE THE  DECISION  WHETHER TO TENDER  SERIES 2
SHARES AND, IF SO, HOW MANY SHARES TO TENDER.
                                       ii
<PAGE>
THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY  OR  ADEQUACY  OF THIS OFFER TO  EXCHANGE.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.
                                      iii
<PAGE>
                                TABLE OF CONTENTS

                                                                           Page
                                                                           ----

SUMMARY OF THE EXCHANGE OFFER.................................................1

THE COMPANY...................................................................5

PURPOSES AND EFFECTS OF THE EXCHANGE OFFER....................................5

CERTAIN EFFECTS ON NON-TENDERING HOLDERS......................................6

NO RECOMMENDATION BY BOARD OF DIRECTORS.......................................6

INTENTION OF DIRECTORS AND EXECUTIVE OFFICERS.................................6

ACCEPTANCE BY SHAREHOLDERS NOT MANDATORY......................................7

BACKGROUND AND PURPOSES OF THE EXCHANGE OFFER; CERTAIN EFFECTS
     .........................................................................7

RISK FACTORS.................................................................11

BUSINESS ....................................................................13

PRO FORMA UNAUDITED CONSOLIDATED
     AVESIS INCORPORATED FINANCIAL STATEMENTS................................20

MANAGEMENT'S DISCUSSION AND ANALYSIS OF
     FINANCIAL CONDITION AND RESULTS OF OPERATIONS...........................23

MARKET AND TRADING INFORMATION...............................................26

PROPERTIES...................................................................28

LEGAL PROCEEDINGS............................................................28

MANAGEMENT...................................................................29

THE EXCHANGE OFFER...........................................................33

DESCRIPTION OF CAPITAL STOCK.................................................41

CERTAIN FEDERAL INCOME TAX CONSIDERATIONS....................................44

                                       iv
<PAGE>
ADDITIONAL INFORMATION.......................................................48

INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE..............................49

ANNEX A  Certificate of Designation for the Series A Shares.................A-1

ANNEX B  Form 10-KSB for year ended May 31, 1997............................B-1
                                       v
<PAGE>
                          SUMMARY OF THE EXCHANGE OFFER

         The following summary is qualified in its entirety by the more detailed
information  and financial  statements,  including the notes thereto,  contained
elsewhere or  incorporated  by reference in this Offer to Exchange.  Capitalized
terms used and not defined in this summary have the respective meanings ascribed
to them elsewhere in this Offer to Exchange.


The Exchange Offer...............   One   Series  A  Share  will  be  issued  in
                                    exchange for each  tendered  Series 2 Share.
                                    There   are   388,180    Series   2   Shares
                                    outstanding.  All  directors  and  executive
                                    officers  have   indicated  that  they  will
                                    tender all of their Series 2 Shares.

Series A Shares and
 Series 2 Shares.................   Each  share of the  Series A Shares  will be
                                    convertible  into ten (10)  shares of Common
                                    Stock and have a $3.75 liquidation amount. A
                                    Series  2  Share  is  convertible  into  2.5
                                    shares  of  Common   Stock  and  has  a  $10
                                    liquidation amount. The Series A Shares have
                                    an annual  dividend rate of $.3375 per share
                                    and the  Series  2  Shares  have  an  annual
                                    dividend rate of $.90.  Both Series A Shares
                                    and Series 2 Shares have  cumulative  rights
                                    to  dividends.   Assuming  all   outstanding
                                    Series  2  Shares  are   exchanged   in  the
                                    Exchange Offer, the Series A Shares would be
                                    convertible  into  approximately  29% of the
                                    Common Stock that would be outstanding after
                                    the exercise of all outstanding  options and
                                    warrants.  The  outstanding  Series 2 Shares
                                    are currently convertible into approximately
                                    9% of the outstanding Common Stock after the
                                    exercise  of  all  outstanding  options  and
                                    warrants. The Series A Shares will be senior
                                    in   rights   to   annual    dividends   and
                                    redemptions  to any  Series  2  Shares  that
                                    remain outstanding after the Exchange Offer.
                                    Under   the   Certificate   of   Designation
                                    (attached  as  Annex  A) for  the  Series  A
                                    Shares,  no  dividends  may be  paid  on the
                                    Series 2 Shares or the  Common  Stock  until
                                    the  Series  A  Shares  have   received  all
                                    current  and  cumulative  dividends  and the
                                    earliest  of  any of  the  following  events
                                    occur (i) every  outstanding share of Series
                                    A  Shares  has  been   either   redeemed  or
                                    converted, (ii) any time after May 31, 2005,
                                    or (iii) the
                                       1
<PAGE>
                                    first day of any fiscal year  following  two
                                    consecutive   fiscal   years  in  which  the
                                    Company  had net income and net cash flow in
                                    each year in excess of $1.5  million and the
                                    Company's  tangible net equity at the end of
                                    the  second  fiscal  year  is  at  least  $5
                                    million.  Redemption  of the Series A Shares
                                    can only occur (i) when the Common  Stock is
                                    quoted on an exchange  (over a 30 day period
                                    prior to the  notice of  redemption)  or, if
                                    not quoted on an exchange or Nasdaq,  valued
                                    by the  Company  at $.75 or more per  share,
                                    (ii) any date after May 31,  2005,  or (iii)
                                    the first day of any fiscal  year  following
                                    two  consecutive  fiscal  years in which the
                                    Company  had net income and net cash flow in
                                    each year in excess of $1.5  million and the
                                    Company's  tangible net equity at the end of
                                    the  second  fiscal  year  is  at  least  $5
                                    million. See "Description of Capital Stock."

Conditions to Exchange
  Offer..........................   The Exchange Offer is not conditioned on any
                                    minimum number of shares being tendered. See
                                    "The  Exchange  Offer --  Conditions"  for a
                                    statement of the conditions to the Company's
                                    obligation  to  accept  the  Series 2 Shares
                                    tendered pursuant to the Exchange Offer.

Dividends........................   Dividends have not been paid on the Series 2
                                    Shares since  September 1992. As of the date
                                    of this  Offer to  Exchange,  the  amount of
                                    unpaid  dividends  on the Series 2 Shares is
                                    $4.95 per share.  HOLDERS OF SERIES 2 SHARES
                                    ACCEPTED FOR  EXCHANGE  WILL NOT RECEIVE ANY
                                    DIVIDEND   PAYMENT   IN  RESPECT  TO  UNPAID
                                    DIVIDENDS. NO SEPARATE PAYMENT IS BEING MADE
                                    IN RESPECT OF UNPAID  DIVIDENDS  ON SERIES 2
                                    SHARES. See "The Exchange Offer -- Dividends
                                    on Series 2 Shares."

Expiration Date..................   The "Expiration  Date" of the Exchange Offer
                                    will be 5:00 P.M.,  New York City  time,  on
                                    May 27, 1998,  unless the Exchange  Offer is
                                    extended, in which case the term "Expiration
                                    Date"  shall  mean the time on the last date
                                    to which  the  Exchange  Offer is  extended.
                                    References  herein to the  "last  Expiration
                                    Date"  shall  refer  to the time on the last
                                    date  to  which   the   Exchange   Offer  is
                                    extended.   See  "The   Exchange   Offer  --
                                    Expiration Date; Extensions; Amendments."

 How To Tender in the
  Exchange Offer.................   A holder  electing to tender Series 2 Shares
                                    in the  Exchange  Offer  should  either  (a)
                                    complete and sign the Letter of Transmittal,
                                    have the signatures thereon  guaranteed,  if
                                    required,  and mail or deliver the Letter of
                                    Transmittal  with  the  stock   certificates
                                    representing  the  tendered  Series 2 Shares
                                    and  any  other  required  documents  to the
                                    Exchange  Agent at the  address set forth on
                                    the cover page of the Letter of Transmittal,
                                    or (b)  effect a tender  of  Series 2 Shares
                                    pursuant to the  procedures  for  book-entry
                                    transfer  as set forth  under "The  Exchange
                                    Offer  -- How  to  Tender  in  the  Exchange
                                    Offer," or (c) request  his broker,  dealer,
                                    commercial  bank,  trust  company  or  other
                                    nominee to effect the  transaction  for him.
                                    Holders  will  not be  obligated  to pay the
                                    Company   any   brokerage   commissions   in
                                    connection with the Exchange Offer. Tendered
                                    Series 2 Shares may 
                                       2
<PAGE>
                                    be  withdrawn  at  any  time  prior  to  the
                                    Expiration   Date  and,  if  not   otherwise
                                    accepted for exchange by the Company, at any
                                    time after June 22, 1998.  See "The Exchange
                                    Offer -- Withdrawal of Tenders."
Acceptance of Series 2
  Shares and Delivery
  of Series A Shares.............   Subject to the satisfaction or waiver of all
                                    conditions  of  the  Exchange   Offer,   the
                                    Company  will accept for exchange all Series
                                    2 Shares validly tendered on or prior to the
                                    Expiration  Date.  The  Company  anticipates
                                    that the Series A Shares stock  certificates
                                    will be delivered in exchange for the Series
                                    2  Shares  accepted  in the  Exchange  Offer
                                    promptly after  acceptance on the Expiration
                                    Date. See "The Exchange Offer -- General."

Risk Factors.....................   Prior to tendering  shares,  holders  should
                                    consider  the  factors  set forth  under the
                                    section captioned "Risk Factors."

Federal Income Tax
  Considerations.................   For a discussion of certain  Federal  income
                                    tax  consequences  of the Exchange  Offer to
                                    tendering  holders and to the  Company,  see
                                    "Certain Federal Income Tax Considerations."
                                    For holders who tender some,  but not all of
                                    their Series 2 Shares in the Exchange  Offer
                                    or who  hold  Common  Stock in  addition  to
                                    their  Series  2  Shares,   there  could  be
                                    certain adverse tax consequences  associated
                                    with the Exchange Offer.

Common Stock.....................   There are 20,000,000  shares of Common Stock
                                    authorized for issuance,  of which 4,021,126
                                    shares  are issued  and  outstanding  on the
                                    date of this Offer to Exchange. In addition,
                                    options  and  warrants  to  acquire up to an
                                    additional  5,290,000 shares of Common Stock
                                    are   outstanding.   There  are   12,000,000
                                    authorized  shares of  Preferred  Stock,  of
                                    which 388,180  shares of Series 2 Shares are
                                    issued and outstanding.  See "Description of
                                    Capital Stock."


Market and
  Trading Information............   The Series 2 Shares were quoted in the "pink
                                    sheets" on April 21,  1998 at a bid price of
                                    $1.125  per  Series 2 Share and a $2.625 ask
                                    price per Series 2 Share and the bid and ask
                                    price of the  Common  Stock was  $.1875  and
                                    $.28125, respectively.  There is no existing
                                    market for the Series A Shares and there can
                                    be no assurance  that a market will develop.
                                    IF  AVAILABLE,  SHAREHOLDERS  ARE  URGED  TO
                                    OBTAIN CURRENT  INFORMATION  WITH RESPECT TO
                                    THE MARKET PRICES AND TRADING VOLUMES OF THE
                                    COMMON  STOCK AND THE  SERIES 2 SHARES.  See
                                    "Market and Trading Information."
                                       3
<PAGE>
Exchange Agent;
  Further Information............   Continental  Stock  Transfer & Trust Company
                                    has been appointed as Exchange Agent for the
                                    Exchange  Offer.   Requests  for  additional
                                    copies of this Offer to Exchange, the Letter
                                    of  Transmittal   or  any  other   documents
                                    furnished herewith should be directed to the
                                    Exchange  Agent at its address and telephone
                                    number   set   forth   on  the   Letter   of
                                    Transmittal.    For   further    information
                                    concerning the Exchange Offer,  contact Joel
                                    Alperstein,  Treasurer,  Avesis Incorporated
                                    at 1-800-522-0258, Extension 204.
                                       4
<PAGE>
                                   THE COMPANY

         Avesis Incorporated,  a Delaware  corporation (the "Company"),  markets
and  administers  vision,  hearing,  dental and  chiropractic  managed  care and
discount programs  nationally.  The programs are designed to enable participants
who are enrolled  through various  sponsoring  organizations,  such as insurance
carriers, Blue Cross/Blue Shield organizations, corporations, unions and various
associations,  to realize  savings on the  purchase  of  products  and  services
through networks of providers such as ophthalmologists, optometrists, opticians,
hearing specialists, dentists and chiropractors. See "Business."

         The  principal  executive  offices of the  Company  are located at 3724
North Third Street,  Suite 300, Phoenix,  Arizona 85012;  telephone number (602)
241-3400 or 1-800-522-0258.

                   PURPOSES AND EFFECTS OF THE EXCHANGE OFFER

         The  purposes of the Exchange  Offer are to eliminate or  significantly
reduce  the  number of Series 2 Shares  outstanding  with the  arrears of unpaid
dividends and to allow  holders to  participate  in the potential  growth of the
Company through  convertibility  of the Series A Shares received in the Exchange
Offer into Common Stock at much more  favorable  terms than  existing  under the
current  terms of the  Series 2 Shares.  Under the terms of the  Certificate  of
Designation,  the  Series 2 Shares are  entitled  to an annual  cumulative  cash
dividend of $.90. Dividends on the Series 2 Shares, including accrued and unpaid
dividends (currently in the amount of $4.95 per share), reduce the Company's net
income  applicable to the Common Stock for  financial  reporting  purposes.  The
Exchange  Offer is intended to reduce or eliminate the arrearage and establish a
senior class of preferred  stock with a reduced  dividend  rate and  liquidation
amount.  The Company at its current  level of profits and cash flow  anticipates
paying dividends on the Series A Shares in a timely manner. The Company believes
that the  elimination or reduction in the number of outstanding  Series 2 Shares
resulting  from the  Exchange  Offer will  provide a number of  benefits  to the
Company and holders of Common  Stock and Series 2 Shares.  See  "Background  and
Purposes of the Exchange  Offer;  Certain Effects -- Purposes and Effects of the
Exchange Offer."

         Under the  Certificate of  Designation,  the Company may not declare or
pay  dividends on the Series 2 Shares (but  dividends  will  continue to accrue)
until all  dividends  on Series A Shares have been paid and the  earliest of the
following occurs (i) all of the Series A Shares have been redeemed or converted,
(ii) any day after May 31,  2005,  or (iii) the first  date of any  fiscal  year
following two  consecutive  fiscal years in which the Company had net income and
net cash flow in each year in excess of $1.5 million and the Company's  tangible
net equity at the end of the second  fiscal year is at least $5 million.  Unless
the Series A Shares are  redeemed  or  converted  (see  "Description  of Capital
Stock" for  discussion  on the  limits),  it is likely that  holders of Series 2
Shares  will not  receive  dividends  for the  foreseeable  future.  Subject  to
profitability  and other  factors,  the Company  does intend to pay  semi-annual
dividends on Series A Shares. The Company believes its current earnings and cash
position are likely to be sufficient  to pay the annual  dividend rate of $.3375
per Series A Share  (totaling  approximately  $131,000 per year, if all Series 2
Shares are tendered in the Exchange Offer).
                                       5
<PAGE>
                    CERTAIN EFFECTS ON NON-TENDERING HOLDERS

         The  Series 2 Shares  are  currently  registered  under the  Securities
Exchange Act of 1934 (the "Exchange  Act").  Under  applicable  law, the Company
could  terminate the  registration  of Series 2 Shares under the Exchange Act at
any time when there are fewer than 300 record holders  thereof.  As of April 20,
1998, there were 33 record holders of the Series 2 Shares.  The Company does not
intend to  register  the Series A Shares  under the  Exchange  Act,  but it does
intend to continue the  registration of the Common Stock.  The Company  believes
that  holders of Series 2 Shares who had  freely  tradeable  Series 2 Shares may
freely trade the Series A Shares they receive in the Exchange Offer.  There can,
however,  be no  assurance  that a public  market will  develop for the Series A
Shares.  Affiliates,  which will include executive  officers and directors,  may
resell only in compliance with the provisions of Rule 144 promulgated  under the
Securities Act. As a consequence,  holders of Series A Shares will be subject to
the same restrictions, if any, applicable to the Series 2 Shares.

         The Series 2 Shares and the  Series A Shares  generally  have no voting
rights.  Under Delaware law, however,  the affirmative vote of the holders of at
least a  majority  of the  outstanding  Series 2 Shares and the Series A Shares,
voting as a separate  class,  is required  for any  amendment  to the  Company's
Certificate  of  Incorporation  that  would  adversely  affect  the  rights  and
preferences  of the Series 2 Shares and the  Series A Shares,  respectively.  No
amendment  or vote is  necessary  for the Company to create and issue a class of
preferred stock senior to the Series 2 Shares.

                     NO RECOMMENDATION BY BOARD OF DIRECTORS

         The Board of Directors of the Company has approved the Exchange  Offer.
However, neither the Company nor its Board of Directors makes any recommendation
to  shareholders as to whether to tender or refrain from tendering their shares.
Each shareholder must make the decision whether to tender shares and, if so, how
many shares should be tendered.

                  INTENTION OF DIRECTORS AND EXECUTIVE OFFICERS

         All of the  Company's  directors  and  executive  officers,  who in the
aggregate  beneficially  own 109,478  Series 2 Shares,  have advised the Company
that they intend to tender all of their Series 2 Shares pursuant to the Exchange
Offer.

                    ACCEPTANCE BY SHAREHOLDERS NOT MANDATORY

         Series 2 Shares shareholders are free to exchange all, some, or none of
their Series 2 Shares for Series A Shares in the  Exchange  Offer and may tender
all or some of their  Series 2 Shares by properly  completing  and  delivering a
Letter of Transmittal,  together with the stock certificates  representing their
Series  2  Shares,  to the  Exchange  Agent.  No vote  of the  Series  2  Shares
shareholders  is required in connection with the Exchange Offer and no appraisal
rights under Delaware law apply to the Exchange Offer.  Shareholders  who tender
some,  but not all, of their Series 2 Shares or who hold Common Stock and tender
their Series 2 Shares  should  consider the  
                                        6
<PAGE>
possible adverse tax consequences  arising from the Exchange Offer. See "Certain
Federal Income Tax Considerations."

         BACKGROUND AND PURPOSES OF THE EXCHANGE OFFER; CERTAIN EFFECTS

Series 2 Shares Arrearages

         As of the date of this Offer to  Exchange,  the  amount of accrued  and
unpaid  dividends on the Series 2 Shares is $4.95 per share.  Under the terms of
the  Certificate  of  Designation  of the  Series  2  Shares,  unpaid  dividends
accumulate  or  accrue,  without  interest,  and  holders of Series 2 Shares are
entitled  to cash  dividends  only  when,  as and if  declared  by the  Board of
Directors.  Under the Certificate of Designation,  the Company has no obligation
to redeem the  Series 2 Shares  and the  Series 2 Shares may remain  outstanding
indefinitely.

Purposes and Effects of The Exchange Offer

         A  primary   purpose  of  the   Exchange   Offer  is  to  eliminate  or
significantly  reduce  the  number  of Series 2 Shares  outstanding  in order to
reduce or eliminate the dividend arrearage and the substantial after-tax cost of
dividends  at $.90 per share of the Series 2 Shares.  In light of the  Company's
February 28, 1998 net shareholder equity of approximately $727,000 and estimated
1998  fiscal year  earnings  of  approximately  $240,000,  the Company  does not
believe it could generate  sufficient cash to redeem in the  foreseeable  future
the Series 2 Shares with the current aggregate liquidation amount of $3,881,800,
current accrued (but unpaid) dividends totaling $1,921,491, and annual dividends
accumulating  at $349,362  per year.  Consequently,  the Company  believes it is
advisable  to offer  shareholders  a chance  to  modify  the  preferred  capital
structure of the Company through this Exchange Offer.

         The Series 2 Shares were originally  designed to provide  participation
with the Common Stock through the  convertibility  feature.  The Company's  past
losses,  dividend arrearage,  and the low trading price of its Common Stock have
adversely  impacted  the value of the Series 2 Shares.  Based  upon the  current
"pink sheet" or "electronic  bulletin  board" bid prices of Common Stock and the
Series 2 Shares  on April 21,  1998 of  $.1875  and  $1.125,  respectively,  the
Company  believes the Common Stock may have little  trading  value in any market
unless the  Company can  exchange,  convert or redeem the  outstanding  Series 2
Shares.  As described above, the Company does not have sufficient cash to redeem
the Series 2 Shares.  Consequently,  the  Company  decided  to proceed  with the
Exchange  Offer to restore a realistic  convertibility  rate to the  outstanding
preferred stock and a lower liquidation  amount  (reflecting the past losses and
present  net equity) and  thereby  strive to link the  interests  of the current
holders of outstanding  preferred stock to those of holders of the Common Stock.
This may benefit the holders of the Common Stock,  though not necessarily at the
expense of the  holders of the Series 2 Shares.  The Series 2 Shares  have a $10
liquidation amount and the Series A Shares have a $3.75 liquidation amount.
                                       7
<PAGE>
         At the  April 21 bid  price of  $.1875  per  share  for  Common  Stock,
conversion  into ten shares  produces a derived value of $1.875 for each Class A
Share,  a 67% premium  above the  current  $1.125 bid price for Series 2 Shares.
While the Series 2 Shares have a liquidation  value of $10 per share, the Series
A Shares have a $3.75  liquidation  amount.  The Company  established  the lower
liquidation  amount on the Series A Shares to reduce the amount due to preferred
shareholders in the event of a liquidation to a more realistic  amount given the
Company's past losses and present net equity position.  The Series A Shares will
accrue  preferential  dividends at the rate of $.3375 per annum, and, at current
income levels,  the Company currently  anticipates paying those annual dividends
on a semi-annual basis as they accrue.

         The Series A Shares will have senior  rights over the Common  Stock and
Series 2 Shares. Under the terms of the Certificate of Designation, the Series 2
Shares are entitled to a cumulative cash dividend of $.90 per annum.

         In  determining  the terms of the  Series A Shares,  the  Company  also
considered  that the  Common  Stock and the  options  to  acquire  Common  Stock
currently have minimal value because of the Series 2 Shares  dividend  arrearage
and $10 liquidation amount. The Company concluded that it was advisable to offer
holders a senior  security with no dividend  arrearage and lower annual dividend
and  liquidation  amount,  but  significantly  higher  conversion  value in this
Exchange Offer as a method of adjusting its capitalization.

         At the time of  issuance  of  Series 2  Shares,  there  were two  other
outstanding  classes of Preferred  Stock of the  Company:  one class with senior
rights and another  class with junior rights as compared to the Series 2 Shares.
As of the date of this Offer to Exchange,  only Common Stock and Series 2 Shares
are  outstanding.  As allowed by Delaware law and the Company's  Certificate  of
Incorporation,  the Company has now  established the new senior Series A Shares,
which are senior to the Series 2 Shares and have more  favorable  convertibility
terms,  senior  liquidation  rights,  and senior dividend rights in an effort to
offer  holders an  incentive to exchange  their Series 2 Shares,  which have per
share dividend  arrearages in the amount of $4.95, a higher annual dividend rate
($.90 annually) and a higher liquidation amount ($10).

         The  following  is a summary  of the  certain  factors  that  should be
considered by holders of Series 2 Shares in deciding whether to tender.

         Advantages  The Company  believes that the  elimination or reduction in
the number of outstanding Series 2 Shares resulting from the Exchange Offer will
provide a number of benefits  to the  Company  and  holders of Common  Stock and
Series 2 Shares, including the following:

         1. Equity.  By offering  holders of Series A Shares  conversion  at the
rate of 10 shares of Common  Stock for each  share of Series A Shares  held,  as
opposed to only 2.5 shares for each share of Series 2, the Company is  providing
the holders  with an  opportunity  to  participate  in the  potential  long-term
appreciation  of the  Company's  business,  which the  Company  expects  will be
enhanced  by the  change  in  its  capital  structure  and  increased  financial
flexibility as a result of the  consummation of the Exchange Offer.  The holders
of the Series A Shares  will gain  greater  voting  rights by  converting  their
Series A Shares for Common Stock as compared to conversion of Series 2 Shares.
                                       8
<PAGE>
         2. Priority of the Series A Shares. Holders of the Series A Shares will
have priority for dividends, liquidation and, if applicable, redemption payments
over  holders of the  Series 2 Shares.  Until at least June 1, 2005 or until the
Company  increases  its annual  earnings  approximately  6.25 times its  current
estimated  fiscal year 1998  earnings  and its net equity is  approximately  6.9
times its net equity at February 28, 1998,  all Series A Shares must be redeemed
or converted  before any  dividends  can be declared for Series 2 Shares.  It is
anticipated that current dividends of $.3375 per share per annum will be paid on
the Series A Shares.  No dividends have been paid on the Series 2 Shares for the
past five  years,  and it is likely  that none will be  declared  or paid on the
Series 2 for the foreseeable future.

         3. Possible Use of Common Stock for Acquisitions. The Company from time
to time has considered  acquiring  other companies in closely related fields and
funding  the  acquisition  through  issuance  of  Common  Stock.  In  the  past,
shareholders of possible  targets have refused to proceed with an acquisition to
be accomplished  through use of Common Stock because the Common Stock was viewed
as  less  favorable  due  to  the  dividend  arrearage  and  larger  liquidation
preference  of  the  Series  2  Shares.   No  current   acquisitions  are  under
consideration,  and  there can be no  assurances  that  upon  completion  of the
Exchange Offer acquisitions will be completed or successful.

         Disadvantages.  The Company  believes  that  completion of the Exchange
Offer will result in the following disadvantages for current holders of Series 2
Shares.

         1. Preferred Stock Dividends.  The annual dividend rate on the Series A
Shares is $.3375 per share  compared  to the annual  $.90  dividend  rate on the
Series 2 Shares.  Under the Company's  Certificate of  Designation  (attached as
Annex A),  payment of  dividends  on the Series 2 Shares is  subordinate  to the
payment  of  dividends  and  redemption  of the  Series A Shares.  A holder  who
exchanges will also lose any rights to accrued, but unpaid, dividends, currently
totaling $4.95 per share.

         2. Continued Risks Associated with Subordinate Equity Position.  In the
event of  liquidation,  dissolution  or winding up in bankruptcy of the Company,
holders of the Series 2 Shares who elect not to  exchange  them in the  Exchange
Offer  would be  entitled  to share in the  assets  of the  Company  only  after
satisfying  the prior claims of all creditors and holders of any senior  equity,
including  the  Series A  Shares.  There  may not be any  assets  remaining  for
distribution  to  holders of the  Series 2 Shares  (which has a $10  liquidation
amount,  plus accrued but unpaid  dividends) after senior claims,  including the
Series A Shares  (which  have a $3.75  liquidation  amount  plus any accrued but
unpaid dividends), are satisfied. If the Company were to have been liquidated at
its net book value as of  February  28,  1998,  the  Series 2 Shares  would have
received  a  total  of  $1.87  per  share,   notwithstanding  their  liquidation
preference  of $14.95 per share.  If at least  193,891  Series 2 Shares had been
exchanged for Series A Shares and the Company was liquidated at its February 28,
1998 book value,  the  liquidation  preference of $3.75 per Series A Share would
reduce the liquidation amount of the remaining Series 2 Shares to zero.

         3.  Dilution.  Each share of Series A Shares is  initially  convertible
into 10  shares  of  Common  Stock  while  each  share of  Series  2  Shares  is
convertible  into 2.5  shares of Common  Stock.  As a result and  assuming  full
conversion,  there is a greater  dilution  of  Common  Stock to the  Company  of
approximately 20% of the current fully diluted outstanding shares.
                                       9
<PAGE>
         4. Tax  Consequences.  Holders  of Series 2 Shares  who also own Common
Stock or who  elect  to  exchange  only  part of  their  Series 2 Shares  in the
Exchange  Offer for Series A Shares may have the Series A Shares  classified  as
"Section  306 Stock." If the stock of the Company is "Section  306 Stock" and no
exemptions  apply,  some or all of the  proceeds  upon  the sale of stock in the
Company,  depending  on the  circumstances,  could be taxed at  ordinary  income
levels and losses could be disallowed.  Furthermore  (and while the Company does
not believe it  likely),  if the  Company,  as of the issue date of the Series A
Shares,  was more likely than not to exercise its redemption rights with respect
to the Series A Shares and certain other  conditions were present,  the Exchange
Offer  could  result  in the  recognition  of gain or  loss or be  treated  as a
dividend. See "Certain Federal Income Tax Considerations."

         The foregoing is not intended to be a complete comparison of the Series
A Shares and the Series 2 Shares and is  qualified  by reference to the complete
terms and  conditions  of the  Offer to  Exchange.  Holders  are urged to review
carefully the complete  terms and  conditions  set forth herein as well as other
information  included  in  this  Offer  to  Exchange.  See  "Risk  Factors"  and
"Description of Capital Stock."

         Rule 13e-4 under the Exchange Act prohibits the Company from making any
purchases of Series 2 Shares,  other than pursuant to the Exchange Offer,  until
at  least 10  business  days  after  the  Expiration  Date.  Any  Series 2 Share
purchases  the  Company  may  choose to make may be on the same  terms as, or on
terms more or less  favorable to  shareholders  than,  the terms of the Exchange
Offer.  Any  possible  future  purchases  by the Company will depend on numerous
factors,  including the market  price,  the results of the Exchange  Offer,  the
Company's  business  and  financial  condition  and general  economic and market
conditions.

         The  maximum  number of Series A Shares  offered  for  exchange  by the
Company in the Exchange  Offer is 388,180  shares.  Should all of those Series A
Shares be converted into Common Stock, they would represent approximately 29% of
the shares of Common Stock which would then be  outstanding  after giving effect
to the  conversions  and assuming the exercise of all  outstanding  common stock
equivalents,  without  regard to how many shares  could be retired by use of the
proceeds  which  would  accrue to the  Company  from the  exercise of all of its
outstanding options and warrants.

         Certain Effects on Non-Tendering Holders
         ----------------------------------------

         The Series 2 Shares are  currently  registered  under the Exchange Act.
Under  applicable  law, the Company could apply to the  Securities  and Exchange
Commission to terminate the  registration  of Series 2 Shares under the Exchange
Act. The Company has no present intention to terminate their registration.

         Series A Shares  issued for  exchange  in the  Exchange  Offer,  issued
pursuant to the Section  3(a)(9)  exemption in the  Securities  Act, will not be
registered  under the  Exchange  Act,  but the Company  intends to maintain  the
registration  of Common  Stock.  The Company  believes  that holders of Series 2
Shares who had freely  tradeable  Series 2 Shares may freely  trade the Series A
Shares they  receive.  Affiliates,  which will  include  executive  officers and
directors,  may  resell  only in  compliance  with  the  provisions  of Rule 144
promulgated  under the  Securities  Act. As a  consequence,  holders of Series A
Shares  will be  subject to the same  restrictions,  if any,  applicable  to the
Series 2 Shares.
                                       10
<PAGE>
         The Series 2 Shares and Series A Shares have no voting  rights,  except
as required under Delaware law. Under Delaware law the  affirmative  vote of the
holders of at least a majority of the outstanding shares of any class (including
the Series 2 Shares and Series A Shares, voting as separate classes) is required
for the authorization of changes,  by amendment to the Company's  Certificate of
Incorporation  or otherwise,  to the terms and  provisions of the class so as to
adversely  affect the rights and preferences of the class.  See  "Description of
Capital  Stock."  This  Exchange  Offer  does not  result in any  changes to the
Company's  Certificate of  Designation,  other than the creation of the Series A
Shares.

No Recommendation by Board of Directors

         The Board of Directors of the Company has approved the Exchange  Offer.
However, neither the Company nor its Board of Directors makes any recommendation
to  shareholders as to whether to tender or refrain from tendering their shares.
Each shareholder must make the decision whether to tender shares and, if so, how
many shares should be tendered.

                                  RISK FACTORS

         The  Series  A  Shares  being  offered   hereunder   are   speculative.
Prospective  holders  who  tender  should  be aware  that the  purchase  of such
securities involves a high degree of risk. The following risks, among others set
forth in the Offer to Exchange,  should be carefully  considered by  prospective
investors.

         Risks Associated with Dividend Rights.  The payment of dividends on the
Company's  Series A Shares and Series 2 Shares is subject to the availability of
current earnings or surplus as those terms are defined under applicable Delaware
law. The Company estimates that it will have  approximately  $240,000 in current
earnings  for the fiscal  year ending May 31, 1998 and intends to pay the $.3375
per share annual dividends on the Series A Shares,  but under the Certificate of
Designation  may not pay  dividends on the Series 2 Shares until it has paid all
dividends  on the Series A Shares  and (i) all of the Series A Shares  have been
redeemed or converted (ii) any time after May 31, 2005 or (iii) certain  income,
cash  flow,  and net  equity  targets  are met.  The Series A Shares can only be
redeemed by the  Company if the price of Common  Stock is $.75 or more per share
or any time after May 31,  2005 or if certain  net  income,  cash flow,  and net
equity targets are met. See "Purposes and Effects of the Tender Offer."

         No Assurance of Dividends.  Although the lower annual dividend rate and
absence of an accumulated  dividend arrearage on the Series A Shares may make it
more likely that the Company will be able to pay and  actually  will declare and
pay future dividends as they accrue on the Series A Shares, and although Company
management  has  expressed a present  intention to pay dividends on the Series A
Shares as the dividends  accrue,  there is no assurance that the Company will be
able to pay or have sufficient income to pay any future dividends. The Company's
estimated  income  for  fiscal  year  1998,  which is not  subject to income tax
because of the Company's net loss carry  forward,  is only 1.83 times the annual
amount of  Series A Shares  aggregate  dividends  requirement  (if all  Series 2
Shares are  exchanged).  Further,  the loss of any of the Company's  three major
clients could reduce income  significantly and make it difficult for the Company
to have sufficient cash to declare and pay dividends. Therefore, there is a risk
that a  shareholder  who  exchanges  Series 2 Shares  for Series A Shares in the
Exchange Offer might not receive more dividends than a shareholder  who does not
exchange any Series 2 Shares.
                                       11
<PAGE>
         Risks in the Event of Liquidation. In the event of a liquidation of the
Company and after payment of all amounts owing to creditors, holders of Series A
Shares will receive up to $3.75 per share and any accrued but unpaid  dividends,
if any,  before  holders  of  Series  2 Shares  are  entitled  to any  proceeds.
Thereafter,  holders of Series 2 Shares  will  receive  $10.00 per share and any
accrued  but  unpaid  dividends,  if any,  before  holders  of Common  Stock are
entitled to any payment.  Thus, in the event of a liquidation of the Company,  a
shareholder  who has exchanged  Series 2 Shares for Series A Shares will be more
likely to receive  some  payment,  but will be limited to a smaller  liquidation
payment,  than a  shareholder  who does not exchange any Series 2 Shares.  Based
upon the Company's  February 28, 1998 book value,  if the Company was liquidated
at the net book value  amount,  only $1.87 per Series A Share would be available
to holders,  all of which would be liquidation  amounts  belonging to holders of
Series A Shares,  provided  193,891 Series 2 Shares were exchanged in the tender
offer  (directors  and  officers  have  committed to exchange  109,478  Series 2
Shares).

         Potential Claims Regarding Exchange Offer.  Although the Company has no
knowledge or notice of any potential claims or litigation regarding the Exchange
Offer,  it is possible that  shareholders or others may allege that the Exchange
Offer is unfair and may seek to prevent the Exchange  Offer,  or to obtain money
damages  as a  result  of the  Exchange  Offer,  in a legal  action  in court or
otherwise. In such event the Company has the right (but no obligation) to cancel
or terminate the Exchange Offer. Any litigation expenses, losses or damages paid
by the Company in connection  with the Exchange Offer would reduce the Company's
resources  available for other purposes,  including dividends on Series A Shares
or Series 2 Shares.

         Dependence  Upon  Obtaining  New  Members.   The  Company's   financial
condition is dependent upon  increasing the number of members  participating  in
the Company's  benefit plans and using the Company's  services.  There can be no
assurances  that new members can be enrolled  and/or  retained in the  Company's
programs  and that the  Company  will be able to  maintain  or improve  upon the
current level of profitability. See "Business."

         Dependence  On  Certain  Sponsors.  Three  of  the  Company's  Sponsors
accounted  for an aggregate of 46% of the  Company's  revenue  during the fiscal
year ended May 31, 1997. The loss of any of these Sponsors would have a material
adverse effect on the Company. See "Business."

         Regulation. The delivery of healthcare products and services is subject
to extensive federal, state and local regulation.  New interpretation of current
or future  statutes or regulations  could have a material  adverse effect on the
conduct, growth, or profitability of the Company's business. See "Business."

         Conflict of Interest.  As a result of tenders in the Exchange  Offer it
is possible that the Common Stock may increase in value.  Executive officers and
directors own 28% and 26% of the Series 2 Shares and Common Stock, respectively,
and hold options and warrants to acquire an additional  2,980,750  Shares of the
Common Stock (or 59% of the  outstanding  shares of Common Stock,  assuming full
exercise of the options and warrants). If all Series 2 Shares were exchanged for
Series A Shares,  the pro forma earnings per share of Common Stock increase from
2(cent)  per share loss to  2(cent)  per share  gain for the nine  months  ended
February 28,  1998.  This  earnings  per share  increase may increase the market
value or trading price of the Common Stock.  In  authorizing  the Exchange Offer
and establishing the terms of the Series A Shares,  directors faced conflicts of
interest in  formulating  the Exchange Offer and  establishing  the terms of the
Series A Shares,  including
                                       12
<PAGE>
eliminating  the dividend  arrears and  reducing  the annual rate for  preferred
dividends  that must be paid before any  dividends on the Common  Stock,  and in
establishing the conversion ratio into Common Stock. See "Management."

         Tax  Considerations.  Holders  of Series 2 Shares  who also own  Common
Stock or who elect to exchange  only part of their  Series 2 Shares for Series A
Shares may have the Series A Shares  classified  as "Section  306 Stock." If the
stock of the Company is "Section 306 Stock" and no exemptions apply, some or all
of the  proceeds  for  the  sale  of  stock  in the  Company,  depending  on the
circumstances,  could be taxed at  ordinary  income  levels and losses  could be
disallowed.  Furthermore,  if the Company,  as of the issue date of the Series A
Shares,  was more likely than not to exercise its redemption rights with respect
to the Series A Shares and other conditions were present, the exchange of Series
2 Shares for Series A Shares could result in the  recognition of gain or loss or
be treated as a dividend. See "Certain Federal Income Tax Considerations."

         No Market  For the  Series A Shares,  Series 2 Shares or Common  Stock.
Except for trading of Series 2 Shares and Common  Stock in the "pink  sheets" or
"electronic bulletin board," no public market currently exists and no assurances
can be given  that any  active  market  will  develop  upon  completion  of this
Exchange Offer.  The Company  currently does not qualify to obtain or maintain a
Nasdaq listing or a listing on any other securities exchange.

         Control By Management.  26% of the outstanding  Common Stock and 28% of
the Series 2 Shares are currently  held by directors  and executive  officers of
the Company. In addition,  officers and/or directors hold options or warrants to
acquire an additional 2,980,750 shares of Common Stock that would be outstanding
after the exercise  thereof,  giving them  approximately  59% of the total. As a
consequence,  management  will continue to be able to exert  influence  over the
Company's policies after completion of the Exchange Offer. See "Management."

         No Dividends on Common Stock or Series 2 Shares.  The Company has never
paid any  dividends  on its Common  Stock and does not  anticipate  paying  cash
dividends  on its Common  Stock in the  foreseeable  future.  Based upon current
profitability,  the Company does intend to pay  dividends on the Series A Shares
as such dividends  accrue,  but at current  operating levels and pursuant to the
Certificate of Incorporation does not believe it will be able to declare and pay
dividends on the Series 2 Shares for the foreseeable future.

                                    BUSINESS

General

         The Company nationally markets and administers vision,  hearing, dental
and chiropractic managed care and discount programs ("Programs"). These programs
are designed to enable participants ("Members") who are enrolled through various
Sponsoring  organizations,  such as insurance  carriers,  Blue Cross/Blue Shield
organizations,  corporations,  unions and various associations ("Sponsors"),  to
realize  savings on  purchases  of products  and  services  through  networks of
providers   such  as:   ophthalmologists,   optometrists,   opticians,   hearing
specialists,  dentists and  chiropractors  ("Providers").  The Company  formerly
operated a pharmaceutical discount program.
                                       13
<PAGE>
         Administration fees and provider fee revenue have been derived from the
product lines in the following proportions:
                                                 
<TABLE>
<CAPTION>
                                                 Nine Months           Fiscal Years Ended May 31,
                                                    Ended              -------------------------
                                               February 28, 1998         1997              1996
                                               -----------------         ----              ----
<S>                                                     <C>               <C>               <C>
         Vision and Hearing Programs                    81%               69%               68%
         Dental Program                                 19%               31%               31%
         Chiropractic Program                             0%               0%                0%
         Pharmaceutical Program1                          0%               0%                1%
</TABLE>
                                                                    
Vision Program                                                   

         The Company offers provider  networks and  administrative  services for
group  vision  programs.  Its Vision  Program is designed to provide  savings by
reducing the cost of eye examinations and materials (frames, eyeglass lenses and
contact lenses).

         Under the Company's Vision Program,  a Member is entitled to discounted
pricing for eye  examinations  and the  purchase of eyewear at network  Provider
locations.  The Member is fully  responsible  for paying the Provider unless the
Sponsor (a  self-funding  employer or insurer) is obligated to pay the Provider,
or  reimburse  the Member.  In some cases,  the Company may act as a third party
administrator for the Sponsor and pay Provider claims from funds provided by the
Sponsor for that purpose.

         Under some Programs,  each Member pays an annual  enrollment fee to the
Company for the right to utilize  network  Providers and receive  discounts.  In
other cases, Sponsors pay an enrollment fee for each Member.

         If the  Program  has  insured  or  self-funded  benefits,  the  Sponsor
determines  the products and services that will be covered,  how  frequently the
benefit  is  available  and,  subject to local law,  whether  reimbursement  for
non-network Provider purchases will be made.

         The Company principally derives revenues from fees paid by or on behalf
of  Members  for  enrollment,  plan  administration  and  services,  and  claims
administration,  and in certain  cases also derives  revenues  from fees paid by
Providers when Members purchase eyewear and services.

- --------
(1)      The pharmaceutical line was sold in December 1992. The Company provided
         services related to the pharmaceutical program through July 1995.
                                       14
<PAGE>
         The table below sets forth the  approximate  numbers of  Providers  and
Members enrolled in the Vision Program at the dates indicated:

<TABLE>
<CAPTION>
         Date                       Number of            Number of             Number of
         ----                       Providers              States               Members
                                    ---------              ------               -------
<S>                                 <C>                      <C>                <C>    
         February 28, 1998          4,394                    47                 676,000
         May 31, 1997               3,220                    48                 385,000
         May 31, 1996               3,332                    48                 396,000
</TABLE>

Substantially all of the Providers indicated above are optometrists.  The number
of  Members  indicated  in the above  table are as  reported  to the  Company by
Sponsors and may not include eligible spouses and children of Members.

         The  Company  has  entered  into   arrangements   with  certain   frame
manufacturers which enable Providers to obtain frames at prices below wholesale.
The Company has a buying group for Providers to seek larger discounts on frames.
The Company is billed directly by the frame manufacturers and is responsible for
the  billing  and  collection  of amounts  due from the  Providers.  The Company
receives a discount,  in addition to the amount given to the  Providers,  by the
frame  manufacturers  to pay for the  cost of  administering  the  buying  group
program. Providers are not obligated to purchase from designated suppliers.

Hearing Program

         The Company's hearing program (the "Hearing Program") has been marketed
principally  as an adjunct  to the Vision  Program.  Revenues  from the  Hearing
Program have not been significant. A Hearing Program Member may obtain a hearing
evaluation by a Provider for a reduced fee. In addition, the Member may purchase
a hearing aid from a Provider at wholesale cost plus a professional  fee or at a
discount from the Provider's usual charge,  depending on the options selected by
the Plan  Sponsor.  Such  benefits are also  available  to the Member's  spouse,
children, parents and grandparents.

Dental Program

         The Company establishes and maintains dental Provider networks which it
also makes available to Sponsors. Fees charged to Members by Providers are based
upon panel fee  schedules  which the Providers  have agreed to accept.  Like the
Vision Program,  the Company's dental program (the "Dental  Program") is offered
both for Members who are themselves  responsible for paying 100% of the costs of
their care to their Providers,  and for Programs under which the Sponsor assumes
the obligation of paying Providers (or reimbursing  Members) for the agreed-upon
costs of  specified  care.  Revenues  from the Dental  Program  principally  are
derived in the same manner as in the case of the Vision Program.
                                       15
<PAGE>
         The table  below sets forth the  approximate  number of  Providers  and
Members  enrolled in the Dental Program at the dates  indicated,  as reported to
the Company by the Sponsors:

<TABLE>
<CAPTION>

         Date                       Number of               Number of               Number of
         ----                       Providers                 States                 Members
                                    ---------                 ------                 -------
<S>                                   <C>                       <C>                  <C>    
         February 28, 1998            11,045                    50                   129,000
         May 31, 1997                 11,082                    43                   118,000
         May 31, 1996                  3,776                    41                    95,000
</TABLE>

Included in the number of  Providers  in the table above as of February 28, 1998
and May 31, 1997 are 5,726 and 6,180,  respectively,  who participate in a third
party's  Provider  network.  The Company has a network  rental  agreement  which
allows Members to utilize the services of the third party's Provider network.

Chiropractic Program

         The Company has developed a program for  cost-effective  and budgetable
delivery of chiropractic services.  Members pay reduced fees to the Provider for
history and physical examinations,  spinal manipulation,  non-manual procedures,
physiotherapy,  acupuncture  and additional  care. The Company derived its first
revenues  from the  Chiropractic  Program in the first  quarter of fiscal  1997.
Although  the  Company  has  not   generated   significant   revenues  from  the
Chiropractic  Program,  it believes the Program is important  because it enables
the Company to offer to Sponsors a complete line of ancillary benefits.

Provider Networks

         The  Company  usually  contracts  with  Providers  to provide  services
simultaneously  with the plan Sponsor's  development  of a membership  base in a
geographic area;  however,  some Providers are enlisted in expansion areas where
there is little or no membership base. The Programs  supplement the practices of
Providers by enabling them to obtain  additional  patients who are Members while
allowing  Providers  to  retain  their  existing  practices.   Although  Members
generally  pay fees and  charges  less than those of  non-Member  patients,  the
incremental  revenues from Member patients can be an important source of revenue
to  Providers.  There  can be no  assurance  that  Providers  will  continue  to
participate  in the  Programs  even if their  participation  results  in such an
increase in revenues  since the  business  derived from the Programs may be less
profitable than other aspects of their practices.

         The  Company  periodically  reviews a portion  of its  Providers.  This
review  includes  the use of a patient  survey  form which is  distributed  on a
random  basis by the Company to Members,  the  investigation  of any  complaints
received from Members and a desk or field audit by a Company  auditor to confirm
that Members were not charged more than the  contracted  prices for services and
products.
                                       16
<PAGE>
Program Administration and Administration of Claims

         The Company  receives  fees from  Sponsors  for program  administration
services.  These  fees vary  depending  upon the type of program  involved,  the
number of card-holding  Members in a Sponsor's program, and the extent of claims
administration and other administrative services involved.

         When the Company acts as a third party administrator for Programs under
which the Sponsor pays for Providers' services,  Members obtaining services from
Providers present their cards to the Providers, who in certain cases contact the
Company to confirm  eligibility and, upon performance of services,  submit claim
forms to the Company. The Company processes the claims,  requests funds from the
appropriate Sponsors, and forwards payments to the Providers and/or Members from
the funds  received  from  Sponsors.  Monthly  information  about the use of the
Programs by Members and cost savings is reported to certain Sponsors.

         Although the Company does not believe it would have any  liability  due
to any  malpractice  on the part of any  Provider,  the usual  form of  Provider
Agreement  requires  each  Provider to indemnify  the Company  against any claim
based on the  negligence  of the  Provider in the  performance  of services  for
Members. In addition, Providers are required to carry malpractice insurance with
limits equal to or greater than their stated required minimums.

Marketing

         The Company markets nationally to potential Sponsors which have or have
access to a large  number of  potential  Members.  Marketing is done through the
efforts of the Company's sales  personnel and  unaffiliated  insurance  brokers,
general  agents and employee  benefit  consultants  compensated  on a commission
basis.  Substantial marketing services are also provided through National Health
Enterprises, Inc. ("NHE").

         The Company's  sales and marketing  personnel  market the full range of
the Company's products and services.  The Company believes that offering a range
of products and services in multiple  product lines  differentiates  it from its
competitors  and  enables  it to  offer  a more  comprehensive  solution  to its
customers' benefits needs.
                                       17
<PAGE>
         The  following  customers  accounted for more than 10% of the Company's
revenues during the periods indicated.
<TABLE>
<CAPTION>
                                                  Nine Months Ended         Year ended        Year ended
                                                  February 28, 1998        May 31, 1997      May 31, 1996
                                                  -----------------        ------------      ------------
<S>                                                      <C>                    <C>              <C>
           National Insurance Services, Inc.             0%                     6%               27%

           Fraternal Order of Police/
            Department of Corrections
            (Washington, D.C.)                           9%                    15%               13%

           Blue Cross/Blue Shield of Arizona             16%                   17%               12%

           HealthPartners HealthPlan                     37%                   14%                0%
</TABLE>

         The Company is substantially dependent on a limited number of customers
and would be materially adversely affected by termination of its agreements with
such customers.

Competition

         The Company  competes for potential  Sponsors,  Members and  Providers,
depending on the geographic area or market, with various provider organizations,
health maintenance  organizations and health care membership  programs.  Most of
these  competitors  have   significantly   greater   financial,   marketing  and
administrative  resources  than the  Company.  The  Company  believes  it has an
advantage  over  its  competitors  because  it is able to  offer a full  line of
ancillary benefits while substantially all of its competitors concentrate on one
benefit line.

Regulation

         Certain  registration  and licensing  laws and  regulations  (including
those   applicable   to   third   party   administrators,   preferred   provider
organizations,  franchises and business  opportunities)  in many states in which
the Company operates may have application to various of the Company's  programs.
In addition,  statutes and  regulations  applicable  to insurers and  providers,
including those relating to fee splitting,  referral fees, advertising,  patient
freedom of choice,  provider  rights to participate  and  antidiscrimination  in
reimbursement,  may impact  the  Company.  The  Company  believes  that it is in
substantial compliance with such laws and regulations.  However, there can be no
assurance that changes in enforcement and compliance practices will not occur in
the future, or that existing laws and regulations will not be broadened.  In any
such event,  the Company  could be  required to effect  registration  in various
additional states and/or post substantial fidelity or surety bonds in connection
therewith. Alternatively, the Company may be required to alter substantially the
services  offered by it,  modify its  contractual  arrangements  with  Sponsors,
Providers and Members,  be precluded  from providing some or all of its services
in some states, or be subject to substantial  fines or penalties.  Any or all of
the foregoing consequences could materially adversely affect the Company.
                                       18
<PAGE>
Employees

         As of March 25,  1998,  the  Company had 39  full-time  and 1 part-time
employees.
                                       19
<PAGE>
                        PRO FORMA UNAUDITED CONSOLIDATED
                    AVESIS INCORPORATED FINANCIAL STATEMENTS

                            Balance Sheet (Unaudited)
                             As of February 28, 1998
<TABLE>
<CAPTION>
                                                                       Proforma Assuming Exchange
                                                 As         --------------------------------------------------------
ASSETS                                        Reported          25%            50%            75%          100%
                                             -----------    -----------    -----------    -----------    -----------
<S>                                          <C>            <C>            <C>            <C>            <C>        
Current Assets:
   Cash and cash equivalents                 $   797,820    $   797,820    $   797,820    $   797,820    $   797,820
   Receivables, net                              377,399        377,399        377,399        377,399        377,399
   Prepaid expenses and other                    109,916        109,916        109,916        109,916        109,916
                                             -----------    -----------    -----------    -----------    -----------
   Total current assets                        1,285,135      1,285,385      1,285,385      1,285,385      1,285,385
   Property and equipment, net                   423,129        423,129        423,129        423,129        423,129
   Deposits and other assets                     258,296        258,296        258,296        258,296        258,296
                                             -----------    -----------    -----------    -----------    -----------
Total Assets                                 $ 1,966,560    $ 1,966.560    $ 1,966,560    $ 1,966,560    $ 1,966,560
                                             ===========    ===========    ===========    ===========    ===========

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
   Accounts payable                          $   855,424    $   855,424    $   855,424    $   855,424    $   855,424
   Accrued expenses--
      Compensation                                41,196         41,196         41,196         41,196         41,196
      Rent                                        30,158         30,158         30,158         30,158         30,158
      Other                                       23,251         23,251         23,251         23,251         23,251
   Capital lease, short-term                      10,288         10,288         10,288         10,288         10,288
   Notes payable to shareholders                 160,000        160,000        160,000        160,000        160,000
   Deferred income                                16,950         16,950         16,950         16,950         16,950
                                             -----------    -----------    -----------    -----------    -----------
Total current liabilities                      1,137,267      1,137,267      1,137,267      1,137,267      1,137,267
Accrued rent                                      68,544         68,544         68,544         68,544         68,544
Capital lease, long-term                          33,652         33,652         33,652         33,652         33,652
                                             -----------    -----------    -----------    -----------    -----------
Total liabilities                              1,239,463      1,239,463      1,239,463      1,239,463      1,239,463
Shareholders' equity:
Preferred stock $.01 par value,
 authorized 12,000,000 shares
   Series A Shares                                  --              970          1,941          2,912          3,882
   Series 2 Shares                                 3,882          2,912          1,941            970           --
Common Stock of $.01 par value,
authorized 20,000,000 shares;
4,021,126 shares issued and
outstanding                                       40,211         40,211         40,211         40,211         40,211
Additional paid-in capital                     9,929,321      9,929,321      9,929,321      9,929,321      9,929,321
Accumulated deficit                           (9,246,317)    (9,246,317)    (9,246,317)    (9,246,317)    (9,246,317)
                                             -----------    -----------    -----------    -----------    -----------
Net shareholders' equity                         727,097        727,097        727,097        727,097        727,097
                                             -----------    -----------    -----------    -----------    -----------
Total Liabilities and Shareholders' Equity   $ 1,966,560    $ 1,966,560    $ 1,966,560    $ 1,966,560    $ 1,966,560
                                             ===========    ===========    ===========    ===========    ===========
Book Value
   Series A Shares                                  --      $      3.75    $      3.75    $      2.50    $      1.87
   Series 2 Shares                           $      1.87    $      1.25           --             --             --
   Common Stock                                     --             --             --             --             --

Total Net Shareholder Equity                 $   727,097    $   727,097    $   727,097    $   727,097    $   727,097
                                             ===========    ===========    ===========    ===========    ===========

Series 2 Shares Dividend Arrearage             1,921,491      1,441,118        760,746        480,373           --
(as of March 31, 1998)
</TABLE>
                                      20
<PAGE>
                               Avesis Incorporated
                      Statements of Operations (Unaudited)
                   For the Nine Months Ended February 28, 1998
<TABLE>
<CAPTION>
                                                                                 Pro Forma Assuming Exchange
                                                      As         -----------------------------------------------------------
                                                   Reported            25%             50%             75%            100%
                                                 -----------     -----------     -----------     -----------     -----------
<S>                                              <C>             <C>             <C>             <C>             <C>        
Service revenues:
      Administration Fees                        $ 4,594,003     $ 4,594,003     $ 4,594,003     $ 4,594,003     $ 4,594,003
      Buying group sales                           1,197,774       1,197,774       1,197,774       1,197,774       1,197,774
      Provider fees                                   86,959          86,959          86,959          86,959          86,959
      Other                                            4,980           4,980           4,980           4,980           4,980
                                                 -----------     -----------     -----------     -----------     -----------
        Total service revenues                     5,883,716       5,883,716       5,883,716       5,883,716       5,883,716

Cost of services                                   4,422,165       4,422,165       4,422,165       4,422,165       4,422,165
                                                 -----------     -----------     -----------     -----------     -----------
      Income from services                         1,461,551       1,461,551       1,461,551       1,461,551       1,461,551

General and administrative                           710,736         710,736         710,736         710,736         710,736
expenses
Selling and marketing expenses                       553,021         553,021         553,021         553,021         553,021
                                                 -----------     -----------     -----------     -----------     -----------

      Income (loss) from operations                  197,794         197,794         197,794         197,794         197,794
      
Non-operating income (expense):
      Other income (expense)                         (24,980)        (24,980)        (24,980)        (24,980)        (24,980)
      Interest income                                 24,394          24,394          24,394          24,394          24,394
      Interest expense                               (18,920)        (18,920)        (18,920)        (18,920)        (18,920)
                                                 -----------     -----------     -----------     -----------     -----------
        Net non-operating
        income/(expense)                             (19,506)        (19,506)        (19,506)        (19,506)        (19,506)
                                                 -----------     -----------     -----------     -----------     -----------

      Net income (loss)                          $   178,288     $   178,288     $   178,288     $   178,288     $   178,288
                                                 ===========     ===========     ===========     ===========     ===========

Net income (loss) per common                     $     (0.02)    $     (0.01)    $      0.00     $      0.01     $      0.02
Share - Basic*

Net income (loss) per common                     $     (0.02)    $     (0.01)    $      0.00     $      0.01     $      0.02
Share - Diluted*

Weighted average common shares
and equivalents outstanding - Basic                4,088,045       4,088,045       4,088,045       4,088,045       4,088,045


Weighted average common shares                     
and equivalents outstanding - Diluted              4,113,245       4,113,245       4,113,245       4,113,245       4,113,245
</TABLE>
*The  earnings  per share  increase  is a result of the  difference  in dividend
amounts between the Series 2 Shares and the Series A Shares.
                                       21
<PAGE>
                               Avesis Incorporated
                      Statements of Operations (Unaudited)
                  For the Three Months Ended February 28, 1998

<TABLE>
<CAPTION>
                                                                   Proforma Assuming Exchange
                                           As        ---------------------------------------------------------
                                        Reported          25%            50%            75%           100%
                                      -----------    -----------    -----------    -----------    -----------
<S>                                   <C>            <C>            <C>            <C>            <C>        
Service revenues:
      Administration Fees             $ 1,675,511    $ 1,675,511    $ 1,675,511    $ 1,675,511    $ 1,675,511
      Buying group sales                  392,165        392,165        392,165        392,165        392,165
      Provider fees                        32,163         32,163         32,163         32,163         32,163
      Other                                 2,373          2,373          2,373          2,373          2,373
                                      -----------    -----------    -----------    -----------    -----------
        Total service revenues          2,102,212      2,102,212      2,102,212      2,102,212      2,102,212


Cost of services                        1,572,476      1,572,476      1,572,476      1,572,476      1,572,476
                                      -----------    -----------    -----------    -----------    -----------
      Income from services                529,736        529,736        529,736        529,736        529,736

General and administrative                252,989        252,989        252,989        252,989        252,989
expenses
Selling and marketing expenses            219,936        219,936        219,936        219,936        219,936
                                      -----------    -----------    -----------    -----------    -----------

      Income (loss) from operations        56,811         56,811         56,811         56,811         56,811

Non-operating income (expense):
      Other income (expense)                 (807)          (807)          (807)          (807)          (807)
      Interest income                       6,976          6,976          6,976          6,976          6,976
      Interest expense                     (3,759)        (3,759)        (3,759)        (3,759)        (3,759)
        Net non-operating
        income/(expense)                    4,024          4,024          4,024          4,024          4,024
                                      -----------    -----------    -----------    -----------    -----------
Net Income                            $    60,835    $    60,835    $    60,835    $    60,835    $    60,835
                                      ===========    ===========    ===========    ===========    ===========

      Net income (loss) per
      common Share - Basic*           $     (0.01)   $      0.00    $      0.00    $      0.00    $      0.01
                                      ===========    ===========    ===========    ===========    ===========

      Net income (loss) per           
      common Share - Diluted*         $     (0.01)   $      0.00    $      0.00    $      0.00    $      0.01
                                      ===========    ===========    ===========    ===========    ===========

Weighted average common
shares and equivalents
outstanding - Basic                     4,065,661      4,065,661      4,065,661      4,065,661      4,065,661 

Weighted average common
shares and equivalents
outstanding - Diluted                   4,065,661      4,065,661      4,065,661      4,065,661      4,065,661
</TABLE>
*The  earnings  per share  increase  is a result of the  difference  in dividend
amounts between the Series 2 Shares and the Series A Shares.
                                       22
<PAGE>
                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

         Management's  Discussion  and Analysis  For the Third  Quarter and Nine
         Months Ended February 28, 1998 and February 28, 1997, respectively.

         The  statements  contained in this  discussion  and analysis  regarding
management's  anticipation  of  adequacy  of  cash  for  continuing  operations,
adequacy  of  reserves  for  claims,  sustained  viability  of the  Company  and
continued positive cash flows constitute "forward-looking" statements within the
meaning  of  the  Private  Securities  Litigation  Reform  Act  of  1995.  These
forward-looking  statements  are based upon  assumptions  that involve risks and
uncertainties,  which could cause actual results to differ  materially  from the
forward-looking statements.  Management's anticipation is based upon assumptions
regarding the market in which the Company  operates,  the level of  competition,
demand for services,  stability of costs,  retention of sponsors and cardholders
enrolled in the Company's  benefit  programs,  and  stability of the  regulatory
environment.  Any of these  assumptions  could prove  inaccurate,  and therefore
there can be no assurance that the forward-looking  information will prove to be
accurate.

Results of Operations:
- ----------------------

         The Company's  service  revenues were $2,102,212 and $5,883,716 for the
quarter and nine months  ended  February 28, 1998,  compared to  $1,416,514  and
$3,965,818 for the same periods in the prior year,  representing  an increase of
$685,698 (33%) and $1,917,898 (33%),  respectively.  The increase is principally
due to the  addition of a vision  plan  Sponsor  who added  130,000  Cardholders
during  July 1997 and the steady  increase of  Cardholders  in a majority of the
Company's existing plans.

         Past and future revenues in all lines of business are directly  related
to the  number  of  Cardholders  enrolled  in the  Company's  benefit  programs.
However,  there may be significant  pricing differences to Sponsors depending on
whether  the  benefit  is  funded  in part  or  whole  by the  plan  Sponsor.  A
substantial  portion of the Company's  Cardholder base is derived from a limited
number  of  Sponsors.   The  Company's  four  largest  sponsors   accounted  for
approximately  83% and  59% of the  total  administration  fee  revenue  for the
quarters ended February 28, 1998 and 1997, respectively.

         The  Company's  administration  fees from vision and  hearing  programs
accounted for $1,412,283  (67%) and $753,868 (53%) of total service revenues for
the quarters  ended  February 28, 1998 and 1997,  respectively,  and  $3,698,152
(63%) and $1,727,865  (44%) of total service  revenues for the nine months ended
February  28,  1998 and 1997,  respectively.  There were  approximately  676,000
vision and 6,500  hearing  cardholders  as of  February  28,  1998,  compared to
approximately  366,000 vision and 40,000 hearing  cardholders as of February 28,
1997. The increase in vision and hearing  revenue during the current quarter and
nine months was largely the result of three vision plan  Sponsors who  increased
Cardholders by approximately  300,000.  The decrease in hearing
                                       23
<PAGE>
cardholders was largely due to the  discontinuation  of services for one hearing
plan Sponsor with approximately  32,000 total  cardholders.  The loss of hearing
cardholders did not have a material impact on total service revenues.  The other
changes in the number of vision and hearing  cardholders  were due to  Sponsors'
employee or Member fluctuations in the normal course of business.

         Vision provider fee revenue  declined by $6,722 (17%) and $20,262 (19%)
during the quarter and nine months ended  February 28, 1998,  as compared to the
same  periods in fiscal 1997  largely  due to a  modification  of the  Company's
agreements  with its Providers in response to competitive  pressures.  Under the
modified  agreement,  for new Sponsors,  the Providers are not required to pay a
fee based on gross sales to that Sponsor's Members.

         Administration  fees from the Company's  dental  program  accounted for
$256,312 (12%) and $245,921 (17%) of total service  revenues during the quarters
ended February 28, 1998 and 1997, respectively,  and $878,548 (15%) and $946,590
(24%) of total service  revenues  during the nine months ended February 28, 1998
and 1997,  respectively.  There were  approximately  129,000  and 80,000  dental
cardholders as of February 28, 1998 and 1997, respectively. The Company's dental
program revenue has increased  during the current  quarter  compared to the same
period in the prior  fiscal  year,  and the  number  of dental  cardholders  has
increased.  Due to pricing  differences  among the different plan  benefits,  as
discussed above, revenue did not increase at a rate proportional to the increase
of  cardholders,  which  accounted  for the  decrease  in revenue in the current
nine-month  period.  The changes in the number of dental cardholders were due to
one new Sponsor and significant increases in two other Sponsors' Members.

         The Company  makes  available  to its vision  Providers a buying  group
program  that  enables  the   Provider  to  order   eyeglass   frames  from  the
manufacturers  at discounts from wholesale costs.  These  discounted  prices are
generally lower than a Provider could negotiate  individually,  due to the large
volume of purchases of the buying  group.  Buying group  revenues  accounted for
$392,165  (19%) and $368,344  (26%) of total  service  revenues for the quarters
ended  February  28,  1998 and  1997,  respectively,  and  $1,197,774  (20%) and
$1,127,865  (28%) of total service  revenues for the nine months ended  February
28, 1998 and 1997, respectively.

         Card production  activity for non-Company  groups was phased out during
the quarter ended February 28, 1997, as the historical  revenues  generated from
this activity were not  sufficient to justify the resources  expended.  Revenues
resulting  from this  activity  were  recorded by the  Company as other  service
revenues.

         Cost of services were  $1,572,476  (75%) and  $1,091,994  (77%) for the
quarters ended February 28, 1998 and 1997,  respectively,  and $4,422,165  (75%)
and  $2,856,054  (72%) for the nine  months  ended  February  28, 1998 and 1997,
respectively.  These costs relate to servicing Members,  Providers, and Sponsors
under the Company's vision, hearing, dental and chiropractic benefit programs as
well as the cost of frames that are sold  through  the  Company's  buying  group
program as  discussed  above.  The  Company's  cost of services  for the current
fiscal year as compared to the prior fiscal year  increased  as a percentage  of
total  service  revenues due to a shift in product mix from  discount to managed
care programs  which have greater  associated  costs due to additional  customer
service and claims payment functions.
                                       24
<PAGE>
         General and  administrative  expenses were $252,989  (12%) and $250,832
(18%) for the  quarters  ended  February  28, 1998 and 1997,  respectively,  and
$710,736  (12%) and $757,776  (19%) for the nine months ended  February 28, 1998
and 1997, respectively.  The decrease in general and administrative expenses, as
a percentage  of total  service  revenues,  in the quarter and nine months ended
February  28,  1998,  as compared to the same periods in fiscal 1997 is due to a
decrease  in  rent  expense  resulting  from  the  relocation  of the  Company's
principal office, a decrease in depreciation  expense as the Company abandoned a
significant  portion  of  software  to the start of the  current  year,  and the
increase in total service revenues in fiscal 1998.

         Selling and marketing  expenses  were $219,936  (14%) and $101,340 (7%)
for the quarters  ended February 28, 1998 and 1997,  respectively,  and $553,021
(9%) and $392,291  (10%) for the nine months  ended  February 28, 1998 and 1997,
respectively.  Selling and marketing  expenses  include  marketing fees,  broker
commissions,  inside sales and marketing  salaries and related expenses,  travel
related to the Company's  sales  activities  and an allocation of other overhead
expenses relating to the Company's sales and marketing  functions.  The increase
in  expenses  during the current  period was  primarily  due to the  addition of
personnel  involved in the  Company's  sales and  marketing  activities  and the
increase of commission expense.

         Other  expense of $24,980 for the nine months  ended  February 28, 1998
includes the write-off of unamortized  moving expenses of $25,835 related to the
Company's previous  relocation of the principal office. The Company  capitalized
$14,588 of moving  expenses,  included in deposits and other assets,  related to
the relocation of the Company's principal office during October 1997, which will
be amortized over the five-year life of the current lease agreement.

Liquidity and Capital Resources
- -------------------------------

         The  Company had cash and cash  equivalents  of $797,820 as of February
28, 1998,  compared to $817,535 as of May 31, 1997.  The decrease of $19,715 was
due  primarily to the  Company's  financing of the  development  of new software
systems,  the purchase of necessary new computer  hardware and the retirement of
the  remaining  convertible  subordinated  debentures  outstanding,   from  cash
provided by operations.  Current cash on hand and cash provided from  operations
is  expected to allow the  Company to sustain  operations  for at least the next
twelve months.

         As of February 28, 1997,  the Company had paid  approximately  $253,000
for  software  development  and  related  hardware  of the  projected  total  of
$250,000.  The budget overage of approximately $3,000 was a result of additional
hardware  needs due to the growth of staff.  These expenses also would have been
incurred on the previous platform and are in the normal course of business.  All
significant expenses related to the new systems development have been paid as of
February 28, 1998. The project is anticipated to be completed and operational by
the end of the Company's fiscal year.

         As of February 28, 1998, the Company has $855,424 of Accounts  Payable,
compared to $516,820 in the prior fiscal year. The increase is predominately due
to the  increase in  reserves  for claims of $372,500 to $564,348 as of February
28, 1998, for claim  reimbursements  to Providers who participate in the managed
care programs.  The Company  believes this reserve is conservative and
                                       25
<PAGE>
adequate.  The  remaining  change in  Accounts  Payable was due to the timing of
invoices  received in the normal course of business.  The Company is current and
in good standing with its vendors.

         As of February 28, 1998, the Company had $160,000 of subordinated notes
payable to shareholders that were due and paid on March 18, 1998.

                         MARKET AND TRADING INFORMATION

         The  Company's  Series 2 Shares  and  Common  Stock  are  quoted in the
over-the-counter  market  and  quotations  are  reported  in the  "pink  sheets"
published  by  the  National  Quotation  Bureau,   Inc.  and  via  the  National
Association of Securities Dealers' Inc. Electronic Bulletin Board. The following
table  sets forth the high and low bid price for the  Company's  Series 2 Shares
and Common Stock as reported by the National  Quotation Bureau,  Inc. for fiscal
1998 and  each  quarterly  period  during  fiscal  1997 and  1996.  Such  market
quotations  reflect  inter-dealer  prices,  without retail  markup,  markdown or
commission and may not represent actual transactions.
                                       26
<PAGE>
<TABLE>
<CAPTION>
                                               Series 2 Shares                  Common Stock
                                             -------------------            -------------------

                                             Bid Quotation Range            Bid Quotation Range
                                             -------------------            -------------------

          Fiscal Year 1998                    High          Low            High            Low
          ----------------                    ----          ---            ----            ---
<S>                                          <C>          <C>             <C>          <C>    
          First Quarter                      $1.25        $1.25           $0.25        $0.1875
          Second Quarter                      1.25         1.00         0.21875        0.15625
          Third Quarter                      1.125       1.0625            0.27         0.1875
          Fourth Quarter (through            1.125        1.125            0.27         0.1875
          April 21, 1998)


          Fiscal Year 1997
          ----------------

          First Quarter                      $2.75        $2.50         $0.6875         $0.375
          Second Quarter                      2.50         1.00          0.4375          0.125
          Third Quarter                       1.00         1.00          0.2188          0.125
          Fourth Quarter                      1.25         1.00            0.25         0.1875


          Fiscal Year 1996
          ----------------

          First Quarter                      $2.75        $2.50          $1.375        $0.9375
          Second Quarter                      2.75         2.75            1.01         0.5625
          Third Quarter                       2.75         2.75            1.00           0.75
          Fourth Quarter                      2.75         2.50           0.875         0.6875
</TABLE>

On April 21, 1998, two days prior to the Exchange  Offer,  the bid and ask price
of the Series 2 Shares was $1.125 and $2.625, respectively,  and the bid and ask
price of the Common  Stock was $.1875 and  $.28125,  respectively.  Holders  are
encouraged to seek more current information.

         The exchange of the Series 2 Shares pursuant to the Exchange Offer will
reduce the number of the Series 2 Shares that might otherwise trade publicly and
the number of  holders of such  shares  and,  depending  on the number of shares
exchanged,  could  adversely  affect the  liquidity  and the "pink sheet" market
value of remaining  shares.  At the same time,  there is no  assurance  that any
market will  develop  for the Series A Shares  issued  pursuant to the  Exchange
Offer.
                                       27
<PAGE>
                                   PROPERTIES

         As of October 1997, the Company maintains its executive offices at 3724
North Third Street,  Suite 300, Phoenix,  Arizona 85012, in space leased from an
independent party. The lease agreement covers  approximately 6,700 usable square
feet of space and expires on September 30, 2002.

         Until October 1997 the Company  maintained its executive offices at 100
West Clarendon,  Suite 2300, Phoenix,  Arizona 85013. The lease agreement covers
approximately  13,300  usable  square feet of space and expires on September 30,
2000.  On October 29, 1996 the Company  entered  into an  agreement  to sublease
approximately  9,090 usable square feet of space through October 1, 1997 and all
13,300  usable  square feet  thereafter,  until the  expiration of the Company's
lease agreement.

         The Company owns and leases various computer equipment, data processing
and other  office  equipment.  The  Company  believes  that its  facilities  and
equipment are  maintained in good  operating  condition and are adequate for the
present level of operations.

                                LEGAL PROCEEDINGS

         The Company is currently not a party to any litigation.

Certain Legal Matters; Regulatory Approvals.

         The  Company is not aware of any  license  or  regulatory  permit  that
appears  to be  material  to the  Company's  business  that  might be  adversely
affected by the  Exchange  Offer as  contemplated  herein or of any  approval or
other action by any  government or  governmental,  administrative  or regulatory
authority or agency,  domestic or foreign,  that would be  required.  Should any
such approval or other action be required,  the Company  presently  contemplates
that such  approval  or other  action  will be sought.  The Company is unable to
predict  whether it may  determine  that it is required to delay the  acceptance
pursuant to the Exchange Offer pending the outcome of any such matter. There can
be no assurance  that any such  approval or other  action,  if needed,  would be
obtained or would be obtained without substantial conditions or that the failure
to  obtain  any such  approval  or other  action  might not  result  in  adverse
consequences  to the  Company's  business.  The Company's  obligation  under the
Exchange  Offer to accept  for  exchange  and to  exchange  Shares is subject to
certain conditions.

         The  Exchange  Offer is not being made to, nor will the Company  accept
tenders from,  holders of the Series 2 Shares in any  jurisdiction  in which the
Exchange  Offer or the  acceptance  thereof would not be in compliance  with the
securities or blue sky laws of such  jurisdiction.  The Exchange  Offer is being
made in the  States  where all known  holders  reside,  which are the  States of
Arizona, California,  Colorado, Connecticut,  Florida, Maryland, New Jersey, New
York, and Tennessee. If the Company becomes aware of a holder located in another
State, it will make a good faith effort to comply with the applicable securities
law of such State and, if compliance is not possible or  practicable,  the Offer
to Exchange will not be open to such person.
                                       28
<PAGE>
                                   MANAGEMENT

         Based upon the Company's  records and upon information  provided to the
Company by its Directors, executive officers and affiliates, neither the Company
nor its  subsidiary  nor,  to the best of the  Company's  knowledge,  any of the
Directors  or  executive  officers of the Company  nor its  subsidiary,  nor any
associates of any of the foregoing, has effected any transaction in the Series 2
Shares during the last 90 days.

         Except as set forth in this Exchange Offer, neither the Company nor, to
the  best  of the  Company's  knowledge,  any of its  affiliates,  Directors  or
executive  officers  or  any of  the  executive  officers  or  Directors  of its
subsidiary,  is  a  party  to  any  contract,   arrangement,   understanding  or
relationship  with any other person  relating,  directly or  indirectly,  to the
Exchange Offer with respect to any securities of the Company (including, but not
limited to, any contract, arrangement,  understanding or relationship concerning
the  transfer  of the voting of any such  securities,  joint  ventures,  loan or
option arrangement,  puts or calls, guarantees of loans, guarantees against loss
or the giving or  withholding  of  proxies,  consents  or  authorizations).  The
Company has retained  Richter & Co.,  Inc. an affiliate of one of the  Company's
directors,  to develop the conceptual idea that led to the Exchange Offer. Under
such agreement, Richter & Co., Inc. will not solicit any tenders in the Exchange
Offer and will receive  $50,000 and 250,000 shares of Common Stock for providing
such services to the Company.

         The following information is given as of April 15, 1998 (the "Reporting
Date")  and  concerns  beneficial  ownership  of the  Series 2 Shares and Common
Stock,  and options to acquire such  securities,  by the Directors and executive
officers of the Company and the known  holders of 5% or more of either  class of
security.  The  following  table  includes  Mr. Alan S. Cohn who will become the
Chief Executive Officer of the Company effective June 1, 1998.  According to the
rules adopted by the Commission,  "beneficial  ownership" of securities for this
purpose is the power to vote them or direct their  investment,  and includes the
right to  acquire  beneficial  ownership  within 60 days.  Except  as  otherwise
indicated,  the listed owners have sole voting and investment power with respect
to  shares  beneficially  owned.  A  total  of  388,180  Series  2  Shares  were
outstanding on the reporting date. A total of 4,021,126  shares of Common Stock,
together with options and warrants for an additional  5,290,000 shares of Common
Stock (with exercise prices of $.40 to $1.00), were outstanding on that date.
                                       29
<PAGE>
<TABLE>
<CAPTION>
                              Common Stock                         Series 2 Shares             Beneficially Owned
                           -------------------                --------------------------  ----------------------------

                                                    Options                                     Total
                                                     and/or                                    Common          % of
                                                   Warrants                                     Stock        Common
                             Common             for  Common     Series 2                  Beneficially        Stock
                              Stock      % of         Stock    Preferred            % of        Owned  Beneficially
                                        Class                     Shares           Class       (1)(2)         Owned
                           -------------------------------------------------------------------------------------------
<S>                         <C>         <C>         <C>           <C>              <C>      <C>               <C>  
William L. Richter,         406,951     10.1%       521,000       47,599           12.3%    1,046,949         14.4%
director(3)

William R. Cohen,            61,117      1.5%       100,000       10,582            2.7%      187,572          2.6%
director

Samuel Oolie, director      220,021      5.5%       100,000       24,023            6.2%      380,079          5.2%

Kenneth L.  Blum,           140,000      3.5%             -        5,000            1.3%      152,500          2.1%
Sr., director (4)

Gerald L. Cohen,            153,359      3.8%       100,000       22,274            5.7%      309,044          4.3%
director

Alan S. Cohn,                50,000      1.2%     1,754,750            -               *    1,804,750         24.8%
effective June 1,
1998 Chief Executive
Officer

Neal A. Kempler, Vice             -         *       255,000            -               *      255,000          3.5%
President

Joel Alperstein,                  -         *       150,000            -               *      150,000          2.1%
Treasurer

Kenneth L. Blum, Jr.         50,000      1.2%     1,764,750            -               *    1,814,750         24.9%
(5)

Benjamin D. Ward (6)        931,888     23.2%             -            -               *      931,888         12.8%

All Directors and         1,031,448     25.6%     2,980,750      109,478           28.2%    4,285,894         59.0%
Executive Officers as
a group  (8 persons)
</TABLE>

*        Less than 1.0%
(1)      Unless  otherwise  indicated,  the  specified  persons have sole voting
         and/or dispositive power as to all of the shares indicated.
(2)      Assumes  conversion  of the Series 2 Shares into  Common  Stock and the
         exercise of all options and/or  warrants.  After the Exchange Offer and
         assuming  the  exchange  of all Series 2 Shares for Series A shares and
         the  conversion  of the Series A Shares  into Common  Stock,  the total
         Common Stock beneficially owned by the executive officers and directors
         would be: Mr. Richter,  17.3%, Mr. W. Cohen, 3.3%, Mr. Oolie, 6.9%, Mr.
         Blum Sr., 2.3%, Mr. G. Cohen, 5.9%, Mr. Cohn, 22.3%, Mr. Kempler, 3.1%,
         Mr.  Alperstein,  1.9% and all directors  and  executive  officers as a
         group 63.0%.
(3)      Excludes the 250,000  shares of Common Stock that will be received as a
         fee for services  and excludes  2,500 Series 2 Shares held by spouse as
         to which beneficial ownership is disclaimed.
(4)      The shares are held by Mr. Blum's spouse.
(5)      Kenneth L. Blum, Jr. is the owner of National Health Enterprises,  Inc.
         ("NHE") and as described below, NHE manages  substantially  all aspects
         of the Company's business.  The Company does not consider Mr. Blum, Jr.
         to be an executive  officer.  His business  address is 11460  Cronridge
         Drive, Suite 120, Owings Mills, MD 21117.
(6)      Mr. Ward's address is 4712 North 41st Place, Phoenix, Arizona 85018.
                                       30
<PAGE>
         The  Company's  directors  and  executive  officers  have stated  their
intention  to  tender  all of their  Series 2 Shares  subject  to the  terms and
conditions of the Exchange Offer.

Agreements with National Health Enterprises, Inc.("NHE")

         Management  Agreement.  Effective  March 18, 1993, the Company  entered
into a Management  Agreement (the  "Management  Agreement") with NHE pursuant to
which NHE agreed to manage  substantially all aspects of the Company's business,
subject to certain  limitations  and the  direction  of the  Company's  Board of
Directors.  NHE is owned by  Kenneth  L.  Blum,  Jr.,  the son of the  Company's
President and CEO, Kenneth L. Blum, Sr. The Management  Agreement  provided cash
compensation of $220,000 in the first year and $200,000 per year thereafter,  as
well as options for the  purchase  of up to  4,400,000  shares of the  Company's
Common Stock, as described below.  The Management  Agreement has an initial term
of five  years,  and  the  Company  has the  right  to  extend  it for up to two
additional  two-year  periods.  In December 1997,  the Management  Agreement was
amended  and  extended  for a  five-year  period  The  Management  Agreement  is
terminable  by the Company for cause,  as defined in the  Management  Agreement.
Pursuant to the Management  Agreement,  the Company has agreed that it will not,
without NHE's consent, issue (i) securities for consideration less than the fair
market  value  thereof;  (ii) shares of Common Stock to any  director,  officer,
employee,  or affiliate for less than $.40 per share; or (iii) securities to any
director, officer, employee, or affiliate except to the extent of 300,000 shares
of Common Stock plus options previously issued to such persons.

         The  Management   Agreement   includes  certain   representations   and
warranties and  limitations on solicitation by NHE of customers and employees of
the  Company  during  the term of the  Management  Agreement  and for two  years
thereafter.  The Management  Agreement also requires that NHE hold in confidence
the Company's confidential  information,  provides that confidential information
developed  by NHE shall  belong to NHE,  and further  provides  that the Company
shall have a  nonexclusive,  royalty-free,  perpetual  license  to  confidential
information developed by NHE.

         Stock  Option  Grant.  Effective  March 18,  1993,  the Company  issued
10-year  options  (the  "Options")  to NHE for the  purchase of up to  4,400,000
shares of the  Company's  Common  Stock,  of which  Options for the  purchase of
1,400,000  shares were  exercisable as of the date of grant at an exercise price
of $.40 pear share.  The remaining  Options (an aggregate of 3,000,000  Options)
could become  exercisable under their original terms at prices ranging from $.40
to $.80 contingent upon achievement of profitability  targets.  Pursuant to such
provisions,  Options for the purchase of 500,000  shares became  exercisable  at
$.432  based upon the  Company's  results for the  quarter  ended May 31,  1994.
Effective  December 5, 1994, the Board of Directors  approved the vesting of the
remaining 2,500,000 of these Options at an exercise price of $.48 per share, and
NHE and the Company agreed that the exercise price of the 500,000  Options which
had vested at $.432 per share would be increased to $.48 per share.  The actions
of the Board of Directors were predicated upon the Board's view of the Company's
performance  relative  to the  original  vesting  criteria  and  other  relevant
considerations.  Options remain  exercisable  throughout the 10-year term of the
Options,  except  that  Options  terminate  120 days  after  termination  of the
Management Agreement by the Company for cause.
                                       31
<PAGE>
         The Options are  transferable  only to employees or  affiliates  of NHE
performing  substantial services for or on behalf of the Company or to employees
of the Company,  subject to compliance  with applicable law. NHE transferred all
of the Options in March 1993, principally to Kenneth L. Blum, Jr., Alan S. Cohn,
an employee of NHE, and Frank  Cappadora,  the Company's  President at the time.
Effective December 5, 1994, Messrs. Blum, Jr., Cohn and Cappadora transferred an
aggregate of 125,000 of the Options  exercisable  at $.48 per share to Richter &
Co., Inc. ("RCI"), a company controlled by William L. Richter,  in consideration
of services  performed and to be performed by RCI on behalf of NHE in connection
with  NHE's  provision  of  management  services  to the  Company.  RCI in  turn
transferred  50,000 of such Options to William L. Richter effective  December 5,
1994.  Transferred  Options may revert to NHE if a transferee  ceases performing
substantial  services  for or on behalf of the  Company.  Effective  January 27,
1997, NHE transferred 200,000 options,  which automatically reverted to NHE from
Mr. Cappadora, to Neal A. Kempler.

         Stock  Purchase.  Kenneth L. Blum,  Jr. and Alan S. Cohn each  acquired
50,000 shares (the "Shares") of the Company's Common Stock on March 18, 1993 for
consideration of $.40 per share.

         Registration Rights Agreement.  The Company entered into a Registration
Rights Agreement (the "Registration Rights Agreement")  effective March 18, 1993
with NHE, Mr. Blum, and Mr. Cohn. The Registration Rights Agreement provides two
demand registrations with respect to the Shares and the shares issuable pursuant
to the Options  ("Registrable  Securities").  The first demand  registration  is
exercisable at the request of holders of at least 900,000 Registrable Securities
after the exercise by NHE and/or its  transferees  of at least 900,000  Options.
The second demand  registration  is  exercisable at the request of holders of at
least 1,000,000  Options after  completion of a fiscal year in which the Company
has Profits of at least  $1,000,000.  The  Registration  Rights  Agreement  also
provides  piggyback  registration  rights with respect to registrations in which
other selling  stockholders are  participating.  The Company is obligated to pay
the  offering  expenses  of each  such  registration,  except  for  the  selling
stockholders'  pro rata portion of underwriting  discounts and  commissions.  No
precise  prediction can be made of the effect,  if any, that the availability of
shares pursuant to registrations  under the  Registration  Rights Agreement will
have on the market price  prevailing from time to time.  Nevertheless,  sales of
substantial  amounts of the Common Stock  pursuant to such  registrations  could
adversely affect prevailing market prices.

         Marketing  Agreement.  Effective  March 18,  1993,  the Company and NHE
entered into a Marketing  Representation  Agreement (the "Marketing  Agreement")
pursuant to which NHE is entitled to receive a commission equal to 7 1/2% of the
enrollment  fees (as  defined)  from  Sponsor  contracts  generated  by NHE. The
Company  also agreed to pay NHE  commissions  equal to 2 1/2% of the  enrollment
fees  from  Sponsor  contracts  with  respect  to which NHE  provides  marketing
assistance in procuring the contract,  but does not itself  generate the initial
Sponsor contact. The term of the Marketing Agreement is coextensive with that of
the   Management   Agreement.   In  fiscal  1997  and  1996,  the  Company  paid
approximately  $65,000 and  $85,000,  respectively,  to NHE under the  Marketing
Agreement.
                                       32
<PAGE>
Software Development Services

         During fiscal year 1995, the Company  contracted with National Computer
Services,  Inc.  ("NCS") to develop  software  related to the Company's  vision,
dental and hearing programs. The Company paid approximately $76,000 and $326,000
to  NCS  for  such  services   during   fiscal  1997  and  1996,   respectively.
Additionally,  the Company has contracted  with NCS to lease its computer system
for  approximately  $2,500 per month.  The Company  paid  $15,502 and $33,012 of
computer lease charges in fiscal 1997 and 1996,  respectively.  Kenneth L. Blum,
Jr., a principal  of NHE, is  President  and  stockholder  of NCS and the son of
Kenneth L. Blum, Sr., the Acting President, CEO and a director of the Company.

         During fiscal 1997, the Company  decided to discontinue the programming
services  being  performed  related to portions of the  computer  system not yet
placed in service.  It was further  determined that all of the Company's current
systems, which to date have been running on three separate platforms,  should be
integrated  through the use of a PC platform.  The Company will  continue to use
the  completed  modules  developed by NCS until the new system is complete.  The
capitalized costs related to modules not yet placed in service,  $286,069,  were
expensed in 1997.

                               THE EXCHANGE OFFER

The Exchange Offer

         Upon the terms and subject to the conditions set forth in this Offer to
Exchange  and  in  the  accompanying   Letter  of  Transmittal   (including  any
supplements  or  amendments),  the Company is offering in the Exchange  Offer to
issue one Series A Share of the Company for each outstanding Series 2 Share.

         This Offer to Exchange  and the Letter of  Transmittal  are first being
mailed to holders on or about April 25, 1998.

General

         As of the date of this Offer to Exchange,  a total of 388,180  Series 2
Shares are  outstanding.  The Company shall be deemed to have  accepted  validly
tendered  Series 2 Shares in the Exchange  Offer when, as and if the Company has
given oral or written notice thereof to the Exchange  Agent.  The Exchange Agent
will act as agent for  tendering  holders of Series 2 Shares for the  purpose of
receiving the Series A Shares from the Company.

         The Series A Shares will be  delivered  in exchange for Series 2 Shares
accepted in the Exchange Offer promptly after acceptance on the Expiration Date.
The  Company's  obligation  to accept Series 2 Shares for exchange is subject to
the satisfaction of the conditions set forth below under "--Conditions."
                                       33
<PAGE>
         Holders of Series 2 Shares who tender in the Exchange Offer will not be
required to pay brokerage commissions or fees or, subject to the instructions in
the Letter of Transmittal, transfer taxes with respect to the exchange of Series
2 Shares for Series A Shares  pursuant to the Exchange  Offer.  The Company will
pay all  charges  and  expenses,  exclusive  of  certain  applicable  taxes  and
brokerage  fees,  in  connection  with  the  Exchange  Offer.  See  "--Fees  and
Expenses."

Expiration Date; Extensions; Amendments

         The term "Expiration Date" shall mean 5:00 P.M., New York City time, on
May 27, 1998,  unless the Company  extends the Exchange Offer, in which case the
term  "Expiration  Date"  shall  mean  the time on the  last  date to which  the
Exchange  Offer is extended.  References  herein to the "last  Expiration  Date"
shall  refer  to the  time on the  last  date to  which  the  Exchange  Offer is
extended.

         In order to extend the  Expiration  Date,  the Company  will notify the
Exchange Agent of any extension by oral or written notice and will make a public
announcement  thereof,  each prior to 9:00 a.m., New York City time, on the next
business day after the previously  scheduled  Expiration Date. Such announcement
may state that the  Company is  extending  the  Exchange  Offer for a  specified
period or on a daily basis.

         The Company expressly reserves the right, in its reasonable discretion,
at any time and from time to time,  to (i) delay  accepting any Series 2 Shares,
to extend the Exchange  Offer or to terminate the Exchange  Offer and not accept
Series 2 Shares  not  previously  accepted  if any of the  conditions  set forth
herein under " --  Conditions"  shall exist or shall have occurred and shall not
have been waived or satisfied by the Company,  by giving oral or written  notice
of such delay, extension or termination to the Exchange Agent, or (ii) waive any
such condition or amend the terms of the Exchange Offer in any respect. Any such
delay  in  acceptance,  extension,  termination,  amendment  or  waiver  will be
followed as promptly  as  practicable  by public  announcement  thereof.  If the
Exchange Offer is amended in a manner  determined by the Company to constitute a
material change,  the Company will promptly  disclose each amendment in a manner
reasonably  calculated  to inform the holders of such  amendment and the Company
will extend each such amended  Exchange  Offer for a period which the Company in
its  discretion  deems  appropriate,  depending  upon  the  significance  of the
amendment  and the manner of  disclosure  to holders of the Series 2 Shares,  if
such amended Exchange Offer would otherwise expire during such period.  Any such
extension  shall be in compliance  with the applicable  rules and regulations of
the Securities and Exchange Commission (the "Commission").

         Subject  to  applicable  law  (including  Rule  13e-4(e)(2)  under  the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), which requires
that material changes be promptly disseminated to holders in a manner reasonably
calculated  to inform them of such  change) and without  limiting  the manner in
which the  Company  may  choose to make a public  announcement,  if any,  of any
extension,  amendment,  waiver or termination of the Exchange Offer, the Company
shall have no obligation to publish,  advertise,  or otherwise  communicate  any
such public announcement, other than by making a timely press release.
                                       34
<PAGE>
         If, prior to the Expiration Date, the Company should decide to decrease
the  number of Series 2 Shares  being  sought or to  increase  or  decrease  the
consideration being offered in the Exchange Offer and, at the time notice of any
such  decrease in the number of Series 2 Shares being sought or of such decrease
or increase in the consideration being offered is first published, sent or given
to holders of such shares, the Exchange Offer is scheduled to expire at any time
earlier than the period ending on the tenth  business day from and including the
date that such notice is first so published,  sent or given,  the Exchange Offer
will be extended at least until the  expiration of such ten business day period.
For purposes of the Exchange Offer, a "business day" means any day, other than a
Saturday,  Sunday or federal holiday, and consists of the time period from 12:01
a.m. through 12:00 midnight, New York City time.

Dividends on Series 2 Shares

         Holders of Series 2 Shares  accepted for exchange  will not receive any
separate payment in respect of unpaid dividends. As of the date of this Offer to
Exchange, the amount of accrued but unpaid dividends on Series 2 Shares is $4.95
per share.

How to Tender in the Exchange Offer

         A holder  electing  to  tender  Series 2 Shares in the  Exchange  Offer
should  either (i)  complete and sign the Letter of  Transmittal  or a facsimile
thereof and mail or otherwise  deliver the completed  Letter of Transmittal,  or
such facsimile,  together with  certificates for Series 2 Shares,  and any other
required  documents to the  Exchange  Agent at its address set forth on the back
cover  page of this  Offer to  Exchange  or effect the tender of Series 2 Shares
pursuant to the procedure for  book-entry  transfer as set forth below,  or (ii)
request his broker,  dealer,  commercial bank, trust company or other nominee to
effect the transaction for him.

         The term  "holder" with respect to the Series 2 Shares means any person
in whose name Series 2 Shares are  registered on the books of the Company or any
other  person  who has  obtained  a  properly  completed  stock  power  from the
registered holder.

         In order for a tender of Series 2 Shares to  constitute a valid tender,
holders  should  complete and deliver the Letter of  Transmittal to the Exchange
Agent on or prior to the Expiration Date.

Tenders -- General

         The  tender  by a holder  of  Series 2  Shares  pursuant  to one of the
procedures set forth herein will constitute an agreement between such holder and
the Company in accordance with the terms and subject to the conditions set forth
herein and in the Letter of Transmittal.

         The method of delivery of the Series 2 Shares and Letter of Transmittal
and all other  required  documents to the Exchange  Agent is at the election and
risk of each holder.  Except as otherwise provided herein, such delivery will be
deemed  made only when  actually  received  by the  Exchange  Agent.  INSTEAD OF
EFFECTING  DELIVERY BY MAIL, IT IS RECOMMENDED  THAT HOLDERS USE AN OVERNIGHT OR
HAND DELIVERY SERVICE. IN ALL CASES, SUFFICIENT TIME SHOULD BE ALLOWED TO ASSURE
TIMELY DELIVERY. NO
                                       35
<PAGE>
DOCUMENTS  SHOULD BE SENT TO THE COMPANY OR THE TRANSFER  AGENT FOR THE SERIES 2
SHARES.

         The Exchange Agent will make a request  promptly after the date of this
Offer to Exchange to establish  accounts  with respect to the Series 2 Shares at
the Depository  Trust Company  ("DTC"),  referred to as the "Book Entry Transfer
Facility"  for the purpose of  facilitating  the Exchange  Offer.  Any financial
institution  that is a participant  in any of the Book Entry  Transfer  Facility
systems  may make book entry  delivery  of the Series 2 Shares by causing DTC to
transfer  such Series 2 Shares into the Exchange  Agent's  account in accordance
with such Book Entry Transfer Facility's  procedure for such transfer.  Although
delivery of Series 2 Shares may be effected through book entry transfer into the
Exchange  Agent's  account  at DTC,  the  Letter of  Transmittal  (or  facsimile
thereof),  with  any  required  signature  guarantees  and  any  other  required
documents, must, in any case, be transmitted to and received or confirmed by the
Exchange  Agent at its  address  as set forth on the back cover of this Offer to
Exchange  prior to 5:00  P.M.,  New York  City  time,  on the  Expiration  Date.
DELIVERY OF DOCUMENTS TO A BOOK ENTRY TRANSFER  FACILITY IN ACCORDANCE  WITH ITS
PROCEDURES DOES NOT CONSTITUTE DELIVERY TO THE EXCHANGE AGENT.

         Any beneficial  holder whose Series 2 Shares are registered in the name
of his broker,  dealer,  commercial bank, trust company or other nominee and who
wishes to tender Series 2 Shares should contact such registered  holder promptly
and instruct such registered  holder to tender Series 2 Shares on his behalf. If
such beneficial holder wishes to tender Series 2 Shares on his own behalf,  such
beneficial  holder  must  either  make  appropriate   arrangements  to  register
ownership  of the  Series 2 Shares in such  holder's  name or obtain a  properly
completed  stock  power  from the  registered  holder  reflecting  the change in
ownership.  The  transfer  of  record  ownership  of  Series 2  Shares  may take
considerable time and, depending on when such transfer is requested,  may not be
accomplished prior to the Expiration Date.

         Signatures on each Letter of Transmittal must be guaranteed  unless the
Series 2 Shares  delivered  pursuant  thereto are  delivered (i) by a registered
holder  of Series 2 Shares  who has not  completed  the  boxes on the  Letter of
Transmittal  entitled "Special  Issuance and Delivery  Instructions" or (ii) for
the account of an Eligible  Institution  (as defined  below).  In the event that
signatures are required to be guaranteed, such guarantees must be by a firm that
is a member of a  registered  national  securities  exchange  or a member of the
National  Association  of Securities  Dealers,  Inc. or by a commercial  bank or
trust company having an office in the United States (an "Eligible Institution").

         If the  Letter of  Transmittal  is signed  by a person  other  than the
registered  holder,  such  certificate(s)  must be  endorsed or  accompanied  by
appropriate  stock  powers  bearing the  signature of the  registered  holder or
holders exactly as the name or names appeared on the certificate(s).

         If the Letter of Transmittal or any other certificates, stock powers or
proxies  are  signed  by   trustees,   executors,   administrators,   guardians,
attorneys-in-fact,  officers of  corporations or others acting in a fiduciary or
representative  capacity,  such persons  should so indicate when  signing,  and,
unless waived by the Company,  proper  evidence  satisfactory  to the Company of
their authority to so act must be submitted.
                                       36
<PAGE>
         All questions as to the validity,  form, eligibility (including time of
receipt), acceptance, withdrawal and revocation of tendered Series 2 Shares will
be resolved by the Company,  whose determination will be final and binding.  The
Company  reserves  the  absolute  right  to  reject  any  and  all  tenders  and
withdrawals  of Series 2 Shares that are not in proper form or the acceptance of
which  would,  in the  opinion of the  Company or counsel  for the  Company,  be
unlawful.  The Company also  reserves the right to waive any  irregularities  or
conditions  of  tender  as  to  particular   Series  2  Shares.   The  Company's
interpretation  of the terms and conditions of the Exchange Offer (including the
instructions  in the Letter of  Transmittal)  will be final and binding.  Unless
waived,  any irregularities in connection with tenders and withdrawals of Series
2 Shares must be cured within such time as the Company shall determine.  Neither
the Company nor the Exchange Agent shall be under any duty to give  notification
of defects in such  tenders,  withdrawals,  deliveries or  revocations  or shall
incur  any  liability  for  failure  to  give  such  notification.  Tenders  and
withdrawals  of Series 2 Shares  will not be deemed to have been made until such
irregularities  have been cured or waived.  Any Series 2 Shares  received by the
Exchange  Agent that are not properly  tendered or delivered and as to which the
irregularities  have not been cured or waived will be  returned by the  Exchange
Agent to the tendering  holders of Series 2 Shares unless otherwise  provided in
the Letter of Transmittal as soon as practicable following the Expiration Date.

         Although it does not expect to do so, in the event the  Company  should
increase  the  consideration  offered  for the  Series 2 Shares in the  Exchange
Offer, such increased  consideration  will be paid to all holders whose Series 2
Shares are  accepted in the  Exchange  Offer,  including  those  Series 2 Shares
tendered before the announcement of the increase.

Guaranteed Delivery Procedures

         If a holder of Series 2 Shares  desires  to tender  Series 2 Shares and
the certificate(s)  representing such shares are not immediately  available,  or
time will not permit such holder's certificate(s) or other required documents to
reach the Exchange Agent before 5:00 P.M., New York City time, on the Expiration
Date, or if such holder cannot complete the procedure for book-entry transfer on
a timely basis, a tender may be effected if:

         (a)      the tender is made through an Eligible Institution; and

         (b) prior to 5:00 P.M., New York City time on the Expiration  Date, the
Exchange Agent receives from such Eligible  Institution a properly completed and
duly executed  Notice of  Guaranteed  Delivery (by  telegram,  telex,  facsimile
transmission,  mail or hand delivery)  setting forth the name and address of the
holder of  Series 2 Shares  and the  number of Series 2 Shares to be  delivered,
stating  that the delivery is being made  thereby and  guaranteeing  that within
three  Nasdaq  trading  days  after  the  Expiration  Date,  the  certificate(s)
representing  the  Series 2  Shares,  the  Letter of  Transmittal  and any other
documents  required  thereby will be deposited by the Eligible  Institution with
the Exchange Agent; and
                                       37
<PAGE>
         (c)  the  certificate(s)  for  all  tendered  Series  2  Shares,  or  a
confirmation  of a book entry transfer of such Series 2 Shares into the Exchange
Agent's  applicable  account at the  Book-Entry  Transfer  Facility as described
above, the Letter of Transmittal,  and all other documents  required thereby are
received by the  Exchange  Agent  within  three  Nasdaq  trading  days after the
Expiration Date.

Withdrawal of Tenders

         Tenders  of  Series 2 Shares  may be  withdrawn  at any time  until the
Expiration Date and, if not otherwise  accepted for exchange by the Company,  at
any time after June 19, 1998.

         Any holder of Series 2 Shares who has  tendered  Series 2 Shares or who
succeeds  to the  record  ownership  of Series 2 Shares in respect of which such
tender  previously had been given, may withdraw such Series 2 Shares by delivery
of a written  notice of  withdrawal.  To be  effective,  a written or  facsimile
transmission  notice of withdrawal  must (i) be timely  received by the Exchange
Agent at its  address  specified  on the back  cover of this  Offer to  Exchange
before the Expiration  Date,  (ii) specify the name of the registered  holder of
the Series 2 Shares to be  withdrawn,  (iii) contain the  certificate  number(s)
shown on the  particular  certificate(s)  evidencing  the  Series 2 Shares to be
withdrawn and the number of Series 2 Shares to be withdrawn,  and (iv) be signed
by the  registered  holder  of such  Series 2 Shares  in the same  manner as the
original  signature  on  the  Letter  of  Transmittal  (including  any  required
signature  guarantees) or be accompanied by documents of transfer  sufficient to
have the  transfer  agent for the Series 2 Shares  register the transfer of such
Series 2 Shares  into the name of the person  withdrawing  Series 2 Shares.  The
signature(s)  on the notice of  withdrawal  must be  guaranteed  by an  Eligible
Institution  unless such Series 2 Shares have been  tendered (i) by a registered
holder  of Series 2 Shares  who has not  completed  the  boxes on the  Letter of
Transmittal  entitled "Special  Issuance and Delivery  Instructions" or (ii) for
the account of an Eligible  Institution.  If the Series 2 Shares to be withdrawn
have been  delivered or otherwise  identified  to the Exchange  Agent,  a signed
notice of  withdrawal  is  effective  immediately  upon  receipt  of  written or
facsimile  transmission notice of withdrawal even if physical release is not yet
effected.

         Any Series 2 Shares which have been tendered for exchange but which are
not exchanged will be returned to the holder thereof without cost to such holder
as soon as practicable  following the Expiration Date. Properly withdrawn Series
2 Shares may be retendered at any time prior to the Expiration Date by following
one of the procedures described under "--How to Tender in the Exchange Offer."

Conditions

         Notwithstanding any other provisions of the Exchange Offer, the Company
shall not be  required  to  accept  for  exchange  or  exchange  Series 2 Shares
tendered pursuant to the Exchange Offer, and may terminate or amend the Exchange
Offer and may postpone the acceptance for exchange of, and exchange of, Series 2
Shares tendered,  if any time on or after the date of this Offer to Exchange and
prior to the  acceptance  for exchange of Series 2 Shares,  any of the following
conditions shall occur:
                                       38
<PAGE>
         (a) there shall have been instituted,  pending or threatened any action
or proceeding  before any court or  governmental,  administrative  or regulatory
authority or agency,  domestic or foreign,  (i)  challenging  or seeking to make
illegal,  materially  delay or  otherwise  directly  or  indirectly  restrain or
prohibit or make  materially  more costly the Exchange  Offer, or the acceptance
for  exchange of, or exchange of, any Series 2 Shares by the Company in exchange
for Series A Shares,  or seeking to obtain  material  damages in connection with
any transaction  contemplated  by the Exchange Offer,  (ii) seeking to impose or
confirm  limitations  on the  ability of any  stockholder  of the Company or any
affiliate of any stockholder of the Company to exercise  effectively full rights
of ownership of any shares of Common Stock,  Series 2 Shares or Series A Shares;
(iii) seeking to require  divestiture  by any  stockholder of the Company or any
affiliate  of any  stockholder  of the  Company of any  shares of Common  Stock,
Series 2 Shares or Series A Shares;  or (iv) that  otherwise is or is reasonably
likely  to be  materially  adverse  to  the  business,  operations,  properties,
condition  (financial or  otherwise),  assets or liabilities or prospects of the
Company and its subsidiaries taken as a whole;

         (b) there  shall  have been any action  taken,  or any  statute,  rule,
regulation, legislation,  interpretation, judgment, order or injunction enacted,
entered, enforced, promulgated,  amended, issued or deemed applicable to (i) the
Company or any  subsidiary  or affiliate of the Company or (ii) any  transaction
contemplated by the Exchange Offer, by any legislative body,  court,  government
or governmental,  administrative or regulatory authority or agency,  domestic or
foreign, that is or is reasonably likely to result,  directly or indirectly,  in
any of the consequences referred to in clauses (i) through (iv) of paragraph (a)
above;

         (c)  there  shall  have  occurred  any  change,  condition,   event  or
development  that is or is  reasonably  likely to be  materially  adverse to the
business, operations,  properties, condition (financial or otherwise), assets or
liabilities or prospects of the Company and its  subsidiaries  taken as a whole;
or

         (d)  there  shall  have  occurred  (i) any  general  suspension  of, or
limitation on prices for, trading in securities on the Nasdaq National Market or
any national securities  exchange,  (ii) any decline,  measured from the date of
this Offer to Exchange in the Standard & Poor's 500 Index by an amount in excess
of 25%,  (iii) a  declaration  of a  banking  moratorium  or any  suspension  of
payments in respect of banks in the United States by New York or federal banking
authorities, (iv) any limitation (whether or not mandatory) by any government or
governmental,  administrative  or  regulatory  authority or agency,  domestic or
foreign, on, or other event that, in the judgment of the Company,  might affect,
the  extension  of  credit  by  banks  or  other  lending  institutions,  (v)  a
commencement  of a war or armed  hostilities or other national or  international
calamity  directly or  indirectly  involving  the United  States or any material
escalation  thereof, or (vi) in the case of any of the foregoing existing on the
date of this Offer to Exchange, a material acceleration or worsening thereof;

which,  in  the  reasonable  judgment  of the  Company  in any  such  case,  and
regardless  of the  circumstances  giving rise to any such  condition,  makes it
inadvisable to proceed with such acceptance for exchange or exchange.
                                       39
<PAGE>
         The  foregoing  conditions  are for the sole benefit of the Company and
may be asserted by the Company  regardless of the  circumstances  giving rise to
such  condition  or may be waived by the Company in whole or in part at any time
and from time to time in its reasonable  discretion.  The failure by the Company
at any time to exercise any of the foregoing rights shall not be deemed a waiver
of any such right; the waiver of any such right with respect to particular facts
and  circumstances  shall not be deemed a waiver with respect to any other facts
and circumstances; and each such right shall be deemed an ongoing right that may
be asserted at any time and from time to time.

         If any of the conditions listed above is not satisfied, the Company may
(i) refuse to accept any Series 2 Shares and return all tendered Series 2 Shares
to exchanging and tendering  holders,  (ii) extend the Exchange Offer and retain
all Series 2 Shares  tendered  prior to the  expiration  of the Exchange  Offer,
subject to withdrawal  rights of tendering  holders of Series 2 Shares described
herein,  or (iii) waive or amend  certain of such  unsatisfied  conditions  with
respect to the Exchange Offer and accept all properly  tendered Series 2 Shares.
If such waiver or amendment constitutes a material change to the Exchange Offer,
the Company will promptly disclose such waiver in a manner reasonably calculated
to  inform  holders  of Series 2 Shares of such  waiver  or  amendment,  and the
Company  will extend the  Exchange  Offer for a period  which the Company in its
discretion  deems  appropriate,  depending on the  significance of the waiver or
amendment and the manner of disclosure to holders of Series 2 Shares.

Exchange Agent

         Continental  Stock  Transfer  & Trust  Company  has been  appointed  as
Exchange Agent for the Exchange Offer. Questions and requests for assistance may
be directed to the Exchange Agent at its address and telephone  number set forth
on the Letter of Transmittal.

Fees and Expenses

         The expenses of soliciting  tenders of Series 2 Shares will be borne by
the  Company.  The  principal  solicitation  is  being  made by  mail;  however,
additional  solicitations  may be made by  telegraph,  telephone or in person by
officers and regular employees of the Company,  who will not receive  additional
compensation.  Arrangements  may also be made with  brokerage  houses  and other
custodians,  nominees  and  fiduciaries  to forward the material  regarding  the
Exchange  Offer to the  beneficial  owners of Series 2 Shares.  The Company will
reimburse such forwarding agents for reasonable  out-of-pocket expenses incurred
by them, but no compensation will be paid for their services.  In addition,  the
Company has retained Richter & Co., Inc. for advisory  services.  Richter & Co.,
Inc.  is being  paid a fee of $50,000 in cash and  receiving  250,000  shares of
Common Stock for such services that led up to the Exchange Offer,  provided that
it will not solicit tenders in the Exchange Offer and has not and will not opine
on the fairness of the Exchange Offer.

         The total cash expenditures to be incurred by the Company in connection
with the Exchange Offer,  including printing,  accounting and legal fees and the
fees  and  expenses  of  the  Exchange  Agent  and  Richter  &  Co.,  Inc.,  are
collectively estimated to be approximately $100,000 and 250,000 shares of Common
Stock.
                                       40
<PAGE>
                          DESCRIPTION OF CAPITAL STOCK

General

         The  authorized  capital  stock of the Company  consists of  20,000,000
shares of Common  Stock and  12,000,000  shares of  Preferred  Stock,  including
1,000,000  Series 2 Shares,  $.01 par value  per  share.  As of the date of this
Offer to Exchange,  there are issued and outstanding  4,021,126 shares of Common
Stock and 388,180 of Series 2 Shares.  Options and  warrants  for an  additional
5,290,000  shares of Common  Stock are issued  and  outstanding,  with  exercise
prices of between $0.40 and $1.00 per share.

         Series 2 Shares  accepted in the Exchange Offer will have the status of
authorized and unissued shares of Preferred  Stock,  undesignated as to class or
series,  and may be redesignated  and reissued as part of any class or series of
Company Preferred Stock. Although the Company does not presently intend to issue
any additional Series 2 Shares or Series A Shares,  the Company may issue one or
more series of Preferred  Stock in the future that will have preference over the
Common Stock, the Series 2 Shares and/or the Series A Shares with respect to the
payment of dividends  and upon  liquidation,  dissolution  or  winding-up of the
Company or  otherwise.  There is no current  intention to issue any shares other
than Common Stock.

Common Stock

         Each  share  of  Common  Stock  has one  vote on all  matters  on which
shareholders  of the Company are  entitled to vote,  including  the  election of
directors.  Holders of Common Stock are entitled to  participate  ratably in any
distribution of assets to shareholders in liquidation  after the payment in full
of all preferential amounts to which holders of any class of Preferred Stock are
or may be  entitled,  have  no  redemption  or  conversion  rights  and  have no
preemptive or other subscription rights.

         The Company has never paid cash  dividends on its Common Stock and does
not anticipate  paying any cash dividend on its Common Stock in the  foreseeable
future.  The Company's  policy is to retain earnings for the foreseeable  future
for reinvestment in its businesses and if possible pay dividends on the Series A
Shares.  Future  dividends,  if any,  will be declared at the  discretion of the
Board of Directors.

Preferred Stock - General

         Preferred  Stock may be issued by the Board of Directors of the Company
from time to time in one or more  series  for such  consideration  and with such
relative  rights  and  preferences  as the  Board of  Directors  may  determine.
Accordingly,  the Board of Directors  has the power to fix the dividend rate and
to establish the provisions, if any, relating to voting rights, redemption rate,
sinking fund,  liquidation  preferences and conversion  rights for any series of
Preferred  Stock issued.  Any  Preferred  Stock that may be issued in the future
could be given voting and  conversion  rights that could dilute the voting power
and equity of holders of Common  Stock or then  outstanding  series of Preferred
Stock.
                                       41
<PAGE>
Series 1 Preferred

         The Company previously had a class of Series 1 Preferred Stock which is
no longer outstanding and has been canceled and has the status of authorized and
unissued shares of Preferred Stock.

Series 2 Shares

         In May 1989, the Company authorized 1,000,000 Series 2 Shares.

         The Series 2 Shares accrue a cumulative  quarterly cash dividend at the
fixed annual rate of $.90 per share.  If declared,  such  dividends  are payable
fifteen days after the conclusion of each calendar  quarter to holders of record
at the conclusion of each calendar  quarter.  If the Company does not pay all or
any part of any such dividends,  they will accumulate.  No dividends may be paid
on Common Stock unless and until all accrued and unpaid dividends have been paid
on the Series 2 Shares.  No dividends  may be paid on the Series 2 Shares unless
and  until all  accrued  and  unpaid  dividends  have been paid on the  Series A
Shares.

         The Series 2 Shares have a liquidation  preference  which  entitles the
holders thereof to receive,  upon liquidation of the Company,  out of the assets
thereof , and after  distributions on the Series A Shares, the amount of $10 per
share plus all accrued and unpaid dividends,  before any amounts are distributed
to the holders of Common Stock. In addition,  each Series 2 Share is convertible
at any time at the  option  of the  holder  into the  number of shares of Common
Stock of the Company that results from dividing the  conversion  price per share
in effect at the time of conversion  into $10. The initial  conversion  price is
$4.00 per share and will be adjusted  for stock splits and  combinations,  stock
dividends,  reclassifications,   exchanges  or  substitutions  relating  to  the
Company's Common Stock, and any reorganization, merger, consolidation or sale of
assets of the Company.

         Under the Certificate of  Designation,  the Company may redeem Series 2
Shares at any time,  in its sole  discretion,  upon payment of the amount of $10
per share plus all accrued and unpaid dividends.

         The holders of the Series 2 Shares are not entitled to vote,  except as
required by law.  On matters  subject to vote by holders of the Series 2 Shares,
the holders are entitled to one vote per share.

         The foregoing information regarding the Series 2 Shares is qualified by
the information set forth herein regarding such class and the Series A Shares.

Series 3 Preferred

         The Company  previously had Series 3 Preferred Stock which is no longer
outstanding  and has the status of authorized  and unissued  shares of Preferred
Stock.
                                       42
<PAGE>
Series A Shares

         In February, 1998 the Board considered, and then on April 24, 1998, the
Company  authorized  1,000,000 Series A Shares.  The Series A Shares are offered
hereby in the Exchange Offer for Series 2 Shares. The Certificate of Designation
is attached as an Annex and incorporated herein.

         The Series A Shares pay a cumulative semi-annual cash dividend fixed at
the annual  rate of $.3375 per  share.  If  declared,  the  dividend  is payable
fifteen days after the conclusion of each fiscal  six-month period to holders of
record at the conclusion of each such period  beginning June 1, 1998,  i.e., the
first dividend, if declared,  will be payable on December 15, 1998. No dividends
may be paid on Common Stock or Series 2 Shares or any other newly created junior
securities  unless and until all accumulated  accrued and unpaid  dividends have
been  paid on the  Series A Shares  and until  the  earlier  to occur of (i) all
Series A Shares  have been  redeemed  or  converted,  (ii) any day after May 31,
2005, or (iii) the commencement of any fiscal year after two consecutive  fiscal
years in which  the  Company  had net  income  and net cash flow in each year in
excess of $1.5 million and the  Company's  tangible net equity at the end of the
second fiscal year is at least $5 million (as determined by the Company's  books
and records).

         The Series A Shares have a liquidation  preference  which  entitles the
holder  thereof to receive  upon  liquidation  of the  Company out of the assets
thereof  the amount of $3.75 per share plus all  accrued  and unpaid  dividends,
before any  amounts are to be  distributed  to the holders of Series 2 Shares or
Common Stock.  In addition each share of Series A Shares is convertible any time
at the  option  of the  holder of the  Series A Shares  into 10 shares of Common
Stock (to be  adjusted  for stock  splits  and  combinations,  stock  dividends,
reclassifications,  exchanges or substitutions  relating to the Company's Common
Stock and any  reorganization,  merger,  consolidation  or sale of assets of the
Company).

         The  Company may redeem  shares of the Series A Shares at any time,  in
its sole  discretion,  in whole or in part,  upon the payment of $3.75 per share
plus all accrued and unpaid dividends provided that (i) the average closing high
bid price of the Common Stock for at least 30 calendar days prior to the date of
action  of such  redemption  is equal to or in  excess  of $.75  per  share  (as
determined by quoted prices on the Nasdaq  electronic  bulletin board or another
exchange  or by the good faith  determination  of the  Company if no such market
quotation is available) or (ii) such notice of redemption is given after May 31,
2005 or (iii) the  commencement of any fiscal year after two consecutive  fiscal
years in which  the  Company  had net  income  and net cash flow in each year in
excess of $1.5 million and the  Company's  tangible net equity at the end of the
second fiscal year is at least $5 million (as determined by the Company's  books
and records). The Company reserves the right to include additional conditions in
any redemption notice. There is no current intention to redeem Series A Shares.

Reports to Shareholders

         The Company furnishes annual reports to its holders of Common Stock and
Preferred  Stock  containing  consolidated  financial  statements of the Company
examined by independent certified public accountants. The Company may distribute
other reports as it deems appropriate.
                                       43
<PAGE>
Stock Transfer Agent

         Continental  Stock  Transfer & Trust Company is the transfer  agent for
the Common  Stock and Series 2 Shares of the  Company and will serve as transfer
agent for the Series A Shares.

Change in Preference and Priority; Change in Voting Rights; Certain Limitations

         The Series 2 Shares have  preference over the Common Stock with respect
to the payment of dividends and upon  liquidation,  dissolution or winding-up of
the Company. If the Exchange Offer is consummated,  the Series 2 Shares owned by
holders  who elect to  exchange  their  shares  in the  Exchange  Offer  will be
exchanged  for  Series A Shares  with  senior  rights  over the  Series 2 Shares
outstanding.

         In any  liquidation or  reorganization  of the Company under the United
States  Bankruptcy Code, the Common Stock, as equity  securities of the Company,
would not represent  bankruptcy  claims ranking prior to other equity securities
(including the Series 2 Shares) and would rank below all debt claims. All claims
by Series A Shares,  Series 2 Shares and Common  Stock would rank below all debt
claims.

                    CERTAIN FEDERAL INCOME TAX CONSIDERATIONS

         Set  forth  below is a  summary  of the  material  Federal  income  tax
considerations  applicable  to the Company and to holders  whose Series 2 Shares
are  tendered  and  accepted  in the  Exchange  Offer if the  Exchange  Offer is
consummated.  This  summary  does not  discuss  all  aspects of  Federal  income
taxation that may be relevant to a particular holder of Series 2 Shares in light
of the holder's personal investment circumstances or to certain types of holders
of Series 2 Shares  subject to special  treatment  under the Federal  income tax
laws (for example, life insurance companies,  tax-exempt organizations,  foreign
corporations  and  individuals  who are not  citizens or residents of the United
States) and does not discuss any aspect of state, local or foreign taxation. The
discussion  with respect to  exchanging or  non-tendering  holders is limited to
those who have held the Series 2 Shares as  "capital  assets"  and who will hold
the  Series  A  Shares  as  "capital  assets"  (generally,   property  held  for
investment)  within the meaning of Section 1221 of the Internal  Revenue Code of
1986,  as amended  (the  "Code").  The summary is based upon laws,  regulations,
rulings and decisions now in effect and upon proposed regulations,  all of which
are  subject  to change  (possibly  with  retroactive  effect)  by  legislation,
administrative action or judicial decision.

         THE  SUMMARY IS NOT BASED  UPON A LEGAL  OPINION  OF TAX  COUNSEL.  THE
FEDERAL INCOME TAX  CONSEQUENCES OF THE EXCHANGE OFFER ARE COMPLEX.  THE SUMMARY
IS INCLUDED HEREIN FOR GENERAL  INFORMATION ONLY. EACH HOLDER OF SERIES 2 SHARES
SHOULD CONSULT SUCH HOLDER'S TAX ADVISOR AS TO THE SPECIFIC TAX  CONSEQUENCES TO
SUCH HOLDER OF THE  EXCHANGE  OFFER,  INCLUDING  THE  APPLICATION  AND EFFECT OF
STATE,  LOCAL,  FOREIGN AND OTHER TAX LAWS.  THE COMPANY IS NOT REQUESTING A TAX
OPINION OR A TAX RULING FROM THE INTERNAL  REVENUE  SERVICE ("IRS") ON ANY ISSUE
CONNECTED WITH THE EXCHANGE  OFFER. NO 
                                       44
<PAGE>
ASSURANCE CAN BE GIVEN THAT THE IRS WOULD AGREE WITH ANY OF THE TAX CONSEQUENCES
DESCRIBED HEREIN.

         The Company  believes  that an exchange of Series 2 Shares for Series A
Shares will  constitute  a tax-free  recapitalization  under the Code.  However,
there can be no  assurance  that the IRS will not contend that the exchange is a
taxable  transaction  because  the Series A Shares (but not the Series 2 Shares)
are  nonqualified  preferred  stock.  The Series A Shares would be  nonqualified
preferred stock if, as of the issue date of such shares, it was more likely than
not that the Company would exercise its  redemption  rights with respect to such
shares.  The Company  believes that it would be treated other than as being more
likely than not to exercise its  redemption  rights and that the Series A Shares
will not be nonqualified  preferred  stock.  However,  because of the inherently
factual  nature  of  such  a   determination,   the  tax  consequences  of  both
characterizations are described below.

Exchange of Series 2 Shares for Series A Shares -- If the Exchange is a Tax-free
Recapitalization

         General. An exchange of Series 2 Shares for Series A Shares pursuant to
the Exchange Offer will constitute a recapitalization under Section 368(a)(1)(E)
of the Code. A holder who exchanges Series 2 Shares for Series A Shares will not
recognize any gain or loss on the exchange. The Series A Shares received by such
a holder will have an initial tax basis equal to the  adjusted  tax basis of the
Series 2 Shares  exchanged  therefor.  The  Series A Shares  will have a holding
period that includes the period during which the holder held the Series 2 Shares
exchanged therefor.

         Section  306  Stock.  As a result of the  Exchange  Offer,  the IRS may
contend that the Series A Shares are  "Section  306 Stock" under  Section 306 of
the Code.  Subject to numerous  exceptions  discussed  below,  Section 306 Stock
includes  preferred stock issued in a  recapitalization.  Because the exceptions
are  subjective  and due to a lack of  definitive  guidance  from  the  IRS,  no
assurance can be given that the Series A shares will not be Section 306 Stock.

         If the Series A Shares were Section 306 Stock, a holder could recognize
(i)  ordinary  income  on the  subsequent  sale  or  disposition  (other  than a
redemption)  of the  Series  A  Shares  or  (ii) a  dividend  on the  subsequent
redemption  of the Series A Shares.  If the  Series A Shares  were  Section  306
Stock,  in the event of a sale or  disposition  (other than a  redemption),  the
amount  received  would be treated (i) as  ordinary  income to the extent of the
Series A Share's pro rata  portion of the  Company's  accumulated  earnings  and
profits or its  earnings  and  profits for the year in which the Series A Shares
are issued,  (ii) then as a recovery of basis,  and (iii) finally as gain from a
sale or  exchange.  If the Series A Shares are issued in the fiscal  year ending
May 31,  1998,  it is estimated by the Company that the pro rata portion of such
earnings and profits would be  approximately  between $.60 to $1.00 per Series A
Share.  If the  Series A Shares  were  Section  306 Stock and were  subsequently
redeemed by the Company,  the amount received would be treated (i) as a dividend
to the  extent of the  Series A  Share's  pro rata  portion  of the  current  or
accumulated  earnings  and profits of the Company as of the year of  redemption,
(ii) then as a  recovery  of basis,  and  (iii)  finally  as gain from a sale or
exchange.  Loss  would  not be  recognized  on the  sale,  redemption  or  other
disposition of Section 306 Stock.  Rather,  any unrecovered basis would probably
be  reallocated  to any  remaining  Series A Shares or Common  Stock held by the
selling or redeeming shareholder.
                                       45
<PAGE>
         There are a number of complicated  exceptions to the Section 306 rules.
Preferred  stock issued in connection with the  recapitalization  is not Section
306 Stock if the recapitalization  and the subsequent  disposition or redemption
do not have as one of their  principal  purposes the avoidance of federal income
tax.  Although the Company  believes that the Exchange  Offer does not have as a
principal  purpose the  avoidance of federal  income tax,  there is no assurance
that the IRS  could not  successfully  contend  that  such a  purpose  exists in
connection  with  either  the  distribution  or the  subsequent  disposition  or
redemption.  In addition,  the Series A Shares would not be Section 306 Stock if
the payment of cash in lieu of the distribution of the Series A Shares would not
have been  treated as a dividend,  in whole or in part.  Therefore,  a holder of
Series 2 Shares that exchanges all of the holder's  Series 2 Shares for Series A
Shares and who does not own, directly or indirectly by attribution, other Series
2 Shares that are not  exchanged or any Common  Stock of the  Company,  will not
receive Section 306 Stock in the Exchange  Offer. It is also possible,  although
not certain,  that a holder of Series 2 Shares who owns,  directly or indirectly
by  attribution,  only a small minority  interest in the Company's stock and who
does not  exercise  any control  over the  operations  of the Company  would not
receive Section 306 Stock in the exchange.  Finally, even if the Series A Shares
were to  constitute  Section  306  Stock,  Section  306  would  not  apply  to a
subsequent  disposition if the Series A Shares were disposed of in a transaction
which  constituted  a  complete  termination  of the  holder's  interest  in the
Company.  A complete  termination  would require the  disposition  of all of the
Series A Shares and all of the other  stock of the  Company  owned,  directly or
indirectly by attribution, by the holder.

         If the Series A Shares were Section 306 Stock,  any shares  received on
the  conversion  of the Series A Shares  into  Common  Stock would be treated as
Section 306 Stock.

         Attribution of Ownership of Shares.  Section 318 of the Code contains a
complex set of rules which  attribute to a holder of shares in the Company those
Company shares held by (i) family members, (ii) partnerships in which the holder
is a partner, (iii) estates and trusts in which the holder is a beneficiary, and
(iv) certain corporations in which the holder is also a shareholder. If a holder
were to dispose of Section 306 Stock in a  transaction  intended to qualify as a
complete  termination  of the  shareholder's  interest in the Company but shares
owned by others were still treated as owned by the holder due to the attribution
rules,   under  certain  limited   circumstances  the  holder  could  avoid  the
attribution  of the  ownership  of shares of family  members (but not others) by
filing a waiver with the IRS.

Exchange of Series 2 Shares for Series A Shares -- If the Nonqualified Preferred
Stock Rules Apply

         Nonqualified  Preferred  Stock.  The Company has the right, but not the
obligation, to redeem the Series A Shares under certain circumstances. If, as of
the issue date of the Series A Shares,  the Company were more likely than not to
exercise  those  rights,  the  Series A Shares  would  constitute  "nonqualified
preferred  stock." The Company has no present intention to exercise those rights
and believes  that it would be treated  other than as being more likely than not
to exercise  those  rights.  Nevertheless,  the IRS may contend  that, as of the
issue date of the Series A Shares,  it is more  likely than not that the Company
will  exercise  those  rights  and  that,  therefore,  the  Series A Shares  are
nonqualified preferred stock. If the Series A Shares were nonqualified preferred
stock, then unless the Series 2 Shares were also  nonqualified  preferred stock,
the exchange would not be a tax-free exchange. (Even if the Series A Shares were
nonqualified preferred stock, if the Series 2 Shares
                                       46
<PAGE>
were also  nonqualified  preferred stock,  then the exchange would be a tax-free
recapitalization  as described  above. The Series 2 Shares would be nonqualified
preferred  stock if as of the issue date of the Series 2 Shares the  Company was
more likely than not to  exercise  its  redemption  rights.)  The  exchange by a
holder of Series 2 Shares who exchanges all of the holder's  Series 2 Shares and
who does not own,  directly  or  indirectly  pursuant to the  attribution  rules
discussed above,  other Series 2 Shares or any Common Stock of the Company would
be  treated  as a sale on which  gain or loss  would be  recognized.  It is also
possible,  although  not  certain,  that a holder of  Series 2 Shares  who owns,
directly or indirectly by  attribution,  only a small  minority  interest in the
Company's  stock and does not exercise any control  over the  operations  of the
Company would also receive sale  treatment in the exchange.  Gain, if any, would
be a capital  gain.  Loss,  if any,  would be a capital  loss. In the case of an
individual,  the capital loss deduction is limited to the  individual's  capital
gains plus $3,000 of ordinary  income.  The balance of any capital loss incurred
by an individual may be carried forward until it is utilized as described in the
preceding  sentence.  Holders of Series 2 Shares who own, directly or indirectly
by  attribution,  more than a minority  interest in the  Company's  stock or who
exercise  control over the  operations  of the Company  could  receive  dividend
treatment  (i.e.,  ordinary  income  treatment)  to the extent of their  ratable
shares of the  Company's  earnings and profits and would not  recognize  gain or
loss. It is not clear what would happen to the basis of the Series 2 Shares of a
holder described in the immediately preceding sentence. Possibly the basis would
be  reattributed  to other  Company  shares owned  directly by the holder or, if
there were no other Company shares owned directly by the holder, reattributed to
shares owned indirectly by the holder, or, perhaps, lost.

         Other  Consequences of  Nonqualified  Preferred Stock Rules. If gain or
loss were recognized under the nonqualified  preferred stock rules, the Series A
Shares would not be Section 306 Stock, the Series A Shares would have an initial
basis  equal to their  fair  market  value as of the  Expiration  Date,  and the
holding period of such shares would start on that date.

Treatment of Non-exchanging Holders

         The Exchange Offer will not result in the  recognition of income,  gain
or loss to  holders of Series 2 Shares who do not  participate  in the  Exchange
Offer, and such Series 2 Shares will not be treated as Section 306 Stock.


Tax Consequences to The Company

         Section 382 of the Code limits the use of net operating loss carryovers
by a  corporation  that has been subject to an  "ownership  change." The taxable
income of such a  corporation  which is  available  for offset by  pre-ownership
change net  operating  loss  carryovers  is  limited  each year to the long term
tax-exempt rate (published  monthly by the Internal Revenue Service)  multiplied
by the value of the equity of the corporation on the date immediately  preceding
an ownership change. Similar limitations apply in respect of carryovers of other
beneficial tax attributes.  The Company  believes that an ownership  change will
not occur as a result of the Exchange Offer and that it will therefore have full
utilization  of its existing net  operating  loss  carryovers  to offset  future
taxable income.
                                       47
<PAGE>
                             ADDITIONAL INFORMATION

         The Company has filed a Schedule  13E-4 Issuer  Tender Offer  Statement
(the "Schedule  13E-4") with the Commission  with respect to the Exchange Offer.
As  permitted  by the rules and  regulations  of the  Commission,  this Offer to
Exchange omits certain information and exhibits contained in the Schedule 13E-4.
Such  additional  information and exhibits can be inspected at and obtained from
the Commission in the manner set forth below or from the Company at no cost. For
further  information  with  respect  to the  securities  offered  hereby and the
Company,  reference  is made to the  Schedule  13E-4 and the  exhibits  thereto.
Statements  contained  in this Offer to Exchange as to the terms of any contract
or other document are not necessarily complete,  and, in each case, reference is
made to the copy of each such contract or other  document that has been filed as
an exhibit to the Schedule  13E-4,  each such statement  being  qualified in all
respects by such reference.

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as amended  (the  "Exchange  Act")  and,  in
accordance  therewith,  files periodic  reports and other  information  with the
Commission.  Such reports and other  information  filed with the Commission,  as
well as the Schedule 13E-4,  can be inspected and copied at the public reference
facilities of the Commission at 450 Fifth Street, N.W., Washington,  D.C. 20549,
and at the  Commission's  regional  offices  located at 500 West Madison Street,
Suite 1400, Chicago,  Illinois  60661-2511;  and 7 World Trade Center, New York,
New York 10048.  Copies of such  material  may also be  obtained  by mail,  upon
payment of the Commission's customary charges, from the Public Reference Section
of the Commission at Judiciary Plaza, 450 Fifth Street, N.W.,  Washington,  D.C.
20549.  The  Commission  also  maintains  a Web  site on the  World  Wide Web at
http://www.sec.gov  that contains reports,  proxy and information statements and
other  information  regarding  registrants  that  file  electronically  with the
Commission.  Copies of the Certificate of Designation and the Indenture may also
be  obtained  from the  Company  upon  request to the  Company at its  principal
executive offices.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The Company's 1997 Form 10-KSB and the Company's February 28, 1998 Form
10-QSB  previously  filed with the  Commission  pursuant to the Exchange Act are
incorporated  by reference  in this Offer to Exchange and made a part hereof.  A
copy of the Form 10-KSB is enclosed herewith as Annex B and is being sent to all
shareholders.

         Any statement contained in a document  incorporated by reference herein
shall be deemed to be  modified  or  superseded  for  purposes  of this Offer to
Exchange of which it is a part to the extent that a statement  contained  herein
modifies,  supersedes or replaces such  statement.  Any  statements  modified or
superseded  shall  not be  deemed,  except  as so  modified  or  superseded,  to
constitute a part of this Offer to Exchange.
                                       48
<PAGE>
                                     ANNEX A


                       Certificate of Designation for the
                                 Series A Shares




                                       A-1
<PAGE>
                Class A, Senior Nonvoting Cumulative Convertible
                            Preferred Stock, Series A
                                       of
                               Avesis Incorporated

                            STATEMENT OF DESIGNATION

                ------------------------------------------------


         Introduction.  Each  share  of  Class A,  Senior  Nonvoting  Cumulative
Convertible Preferred Stock, Series A ("Series A Shares") of Avesis Incorporated
(the "Company") shall be governed by the preferences, privileges, voting powers,
restrictions and qualifications set forth herein.

         Part 1.           Par Value.

         Each of the Series A Shares shall have a par value of $.01 per share.

         Part 2.           Dividends.

         2A. General  Obligation.  Holders of the Company's Series A Shares (the
"Stockholders")  shall be  entitled  to  receive,  when and as  declared  by the
Company's board of directors (the "Board of Directors"), out of the funds of the
Company legally  available  therefor,  semi-annual  cash dividends at the annual
rate of thirty  three and 75/100  cents  ($.3375) per share and any such payment
shall be rounded to the nearest cent.  Dividends accrued through the last day of
each semi-annual period shall be payable to holders of record on the last day of
such  semi-annual  period (the "Record  Date") not later than fifteen days after
the Record Date,  commencing June 1, 1998 provided the first  "Dividend  Payment
Date" shall be  December  15,  1998.  Each date on which  dividends  are payable
hereunder  shall be  referred  to  herein as a  "Dividend  Payment  Date."  Cash
dividends on the Series A Shares shall accrue and shall be  cumulative  from the
date of the original  issue of each Series A Share.  The dividends  shall accrue
whether or not declared  and whether or not there are profits,  surplus or other
funds legally available for payment of dividends.

         2B.  Distribution of Partial  Dividend  Payments.  No provision in this
Part 2 shall be deemed to preclude  the  Company  from paying a dividend of less
than the  semi-annual  dividend  set forth in subpart 2A hereof on any  Dividend
Payment Date,  provided that any partial payment is paid pro rata to all holders
of the Series A Shares based on the number of shares held, and further  provided
that the balance of the unpaid dividend accrues and is cumulative.

         2C. Preference upon Distribution of Dividend Payment. Until the earlier
of (i) as long any Series A Share remains  outstanding,  (ii) any date after May
31,  2005 or (iii) the first date of any new fiscal  year after two  consecutive
fiscal  years in which the Company had net income and net cash flow in each year
in excess of $1.5 million and the  Company's  tangible net equity  amount at the
end 
<PAGE>
of the second year is at least $5 million,  the Company shall not declare or pay
any dividend,  whether in cash or other property  (other than in shares of stock
junior to the Series A Shares in the  payment of  dividends),  on the  Company's
Class A, Nonvoting Cumulative  Convertible  Preferred Stock, Series 2, par value
$.01 (the "Series 2 Shares") or the common stock of the Company,  par value $.01
per share (the "Common  Stock"),  or any other stock of the Company junior to or
in parity with the Series A Shares in the payment of  dividends  and  thereafter
shall not pay dividends on such classes, unless the full dividends on the Series
A Shares for all past  dividend  periods and the then  current  dividend  period
shall  have been paid or  declared  and a sum set  aside for  payment  therefor.
Accumulations of dividends on the Series A Shares shall not bear interest.

         Part 3.           Redemption At The Option Of The Company.

         3A.  Redemption  Price.  The  Series A Shares  may be  redeemed  by the
Company, in whole or in part, without premium, at the option of the Company upon
resolution  of the Board of  Directors,  at any time or from time to time at the
price of Three  Dollars and 75 Cents  ($3.75)  per share,  together in each case
with accrued and unpaid dividends to the date set for redemption, whether or not
declared,  provided one of the  following  events has  occurred:  (i) the Common
Stock is then quoted at $.75 or more  (based on the  highest  closing bid price)
over a 30 day average  period prior to the  redemption  notice,  if listed on an
exchange or quoted on the Nasdaq  bulletin  board or another  market or exchange
or,  if not  quoted  or  listed  on an  exchange,  then  valued  by the Board of
Directors in their good faith  judgment at $.75 or more per share (with the $.75
price subject to adjustment in accordance  with the  provisions of Section 7B-F)
(the  "Redemption  Price"),  (ii) any time  after  May 31,  2005,  or (iii)  the
commencement of any fiscal year after two consecutive  fiscal years in which the
Company had net income and net cash flow in each year in excess of $1.5  million
and the Company's tangible net equity at the end of the second fiscal year is at
least $5 million (as shown by the books and records of the Company).

         3B.  Partial  Redemption  Allowed.  If less  than  all  Series A Shares
outstanding  are to be  redeemed  at any one time  pursuant  to this Part 3, the
Company shall effect the redemption in its  discretion  among all the holders of
the Series A Shares as determined by the Board of Directors.

         3C. Notice of Redemption. Not less than thirty (30) nor more than sixty
(60) days  prior to the date  fixed for  redemption  of the  Series A Shares,  a
notice  specifying  the time and  place for  redemption  shall be given by first
class mail, postage prepaid,  to the Stockholders of record on a date designated
by the Company at their  respective  addresses  as the same appear on the record
books of the Company.  The notice of redemption,  if mailed in the manner herein
provided, shall be conclusively presumed to have been duly given, whether or not
the Stockholder  receives such notice. In any case,  failure to give such notice
by mail or any  defect in the  notice to any  Stockholder  shall not  affect the
validity of the  proceedings  for the  redemption of Series A Shares held by any
other Stockholder. The Company may include additional conditions or terms in any
notice of redemption.
                                      -2-
<PAGE>
         3D. Reissuance of Redeemed Stock. All Series A Shares redeemed pursuant
to this Part 3 shall  assume the status of  authorized  but  unissued  shares of
preferred stock,  subject to reissuance by the Company as shares of any class or
series of preferred stock.

         Part 4.           Voting Rights.

         The holders of the Series A Shares shall not be entitled to vote on any
matter, except as otherwise required by law.

         Part 5.           Liquidation Preference.

         In the event of the  liquidation,  dissolution,  or  winding  up of the
affairs of the Company, whether voluntary or involuntary, the rights, powers and
preferences, and the qualifications,  restrictions and limitations of the Series
A Shares shall be as follows:

                  (A) The  holders of the Series A Shares  shall be  entitled to
receive  out of the  assets  of the  Company,  except as  otherwise  hereinafter
provided,  before any assets of the Company shall be  distributed  among or paid
over to the holders of the Series 2 Shares or the Common Stock of the Company or
any other junior securities,  the amount of Three Dollars and Seventy Five Cents
($3.75) per share,  plus an amount equal to all  dividends  accrued  thereon and
unpaid to the date of final  distribution,  whether or not  earned or  declared.
Holders  of the  Series  A  Shares  shall  not  receive  any  payments  upon the
liquidation,  dissolution  or winding up of the affairs of the Company,  whether
voluntary or involuntary, except as set forth above.

                  (B) If the assets of the Company are not sufficient to provide
to the  holders of Series A Shares the full  payment  specified  in subpart  (A)
above (the "liquidation preference" of each share of Series A Shares) and to the
holders of any other series of  preferred  stock  having  liquidation  rights in
parity with the Series A Shares the full payment  specified  for the series upon
liquidation,  dissolution or winding up as provided by the Board of Directors in
connection with the creation of the series (the "liquidation preference" of each
share of the series of preferred stock), then the assets of the Company shall be
distributed  to the holders of all such series of preferred  stock  according to
their respective liquidation preferences, and the distribution shall be pro rata
to the  Stockholders  within such series based upon the number of shares of each
series owned.

                  (C)  Neither the merger nor the  consolidation  of the Company
with or into another  corporation,  nor the merger or consolidation of any other
corporation  with or into the Company,  nor the sale, lease or conveyance of all
or  part  of  assets  of  the  Company  shall  be  deemed  to be a  liquidation,
dissolution or winding up of the Company within the meaning of this Part 5.

         Part 6.           Additional Notice Provisions.

         6A. Special Occurrences. Except as otherwise provided in this Statement
of Designation, in case:
                                      -3-
<PAGE>
                  (1) the  Company  shall  propose to pay any  dividend in stock
upon its  Common  Stock or to make  any  other  distribution,  other  than  cash
dividends, to the holders of its Common Stock; or

                  (2) the Company  shall  propose to offer to the holders of its
Common Stock rights to subscribe to any  additional  shares,  including  but not
limited  to  additional  shares of  Series A  Shares,  of any class or any other
rights or options; or

                  (3) the Company shall  propose to effect any  reclassification
of its Common Stock or to effect any capital reorganization, or shall propose to
consolidate  with or merge into  another  corporation,  or to sell,  transfer or
otherwise  dispose  of all or  substantially  all of  its  property,  assets  or
business; or

                  (4) the Company shall  propose to liquidate,  dissolve or wind
up its business affairs;

then in each such case,  the  Company  shall mail to the holders of the Series A
Shares at their  respective  addresses then appearing on the record books of the
Company  (a) at least 10 days'  prior  written  notice  of the date on which the
books of the Company  shall close or a record shall be taken for such  dividend,
distribution or subscription rights and (b) in the case of any reclassification,
reorganization,   consolidation,   merger,   sale,   disposition,   liquidation,
dissolution or winding up, at least 10 days' prior written notice of the date or
the estimated date when the same shall take place. The notice in accordance with
the  foregoing  clause  (a) shall  also  specify,  in the case of any  dividend,
distribution  or  subscription  rights,  the date on which the holders of Common
Stock shall be entitled thereto, and the notice in accordance with the foregoing
clause  (b) shall also  specify  the date on which the  holders of Common  Stock
shall be  entitled  to  exchange  their  Common  Stock for  securities  or other
property deliverable upon such reclassification,  reorganization, consolidation,
merger, sale, disposition,  liquidation,  dissolution or winding up, as the case
may be.

         6B. Inapplicable to Employment-Related  Shares or Dividend Reinvestment
Plans.  The notice required by subpart Part 6A hereof shall not be applicable to
shares or rights issued to any person in connection  with his  employment nor to
shares issued in  accordance  with any present or future  dividend  reinvestment
plan.

         6C.  Defects in  Notice.  The  notice  required  by subpart 6A shall be
mailed by first class mail, postage prepaid, and, if mailed in the manner herein
provided, shall be conclusively presumed to have been duly given, whether or not
the Stockholder  receives such notice. In any case,  failure to give such notice
by mail or any  defect in the  notice to any  Stockholder  shall not  affect the
validity  of the  actions  described  in  subpart  6A with  respect to any other
Stockholder.
                                      -4-
<PAGE>
         Part 7.           Conversion.

         Each Series A Share may be converted at any time,  at the option of the
holder  thereof,  into shares of Common Stock of the  Company,  on the terms and
conditions set forth in this Part 7.

         7A.  Conversion  Ratio.  Series A Shares shall initially be convertible
into 10 shares of Common  Stock (the  "Conversion  Ratio"),  which is subject to
adjustment as provided herein.

         7B. Adjustment for Stock Splits and Combinations.  If the Company shall
at any time or from time to time after the  original  issue date of the Series A
Shares effect a subdivision  of the  outstanding  Common Stock,  the  Conversion
Ratio   then  in  effect   immediately   before   that   subdivision   shall  be
proportionately  decreased, and conversely,  if the Company shall at any time or
from time to time after the original  issue date of the Series A Shares  combine
the  outstanding  shares of Common Stock,  the  Conversion  Ratio then in effect
immediately  before the  combination  shall be  proportionately  increased.  Any
adjustment under this subpart 7B shall become effective at the close of business
on the date the subdivision or combination becomes effective.

         7C. Adjustment for Certain Dividends and Distributions.  If the Company
at any time, or from time to time after the original issue date for the Series A
Shares  shall  make or  issue,  or fix a record  date for the  determination  of
holders of Common Stock  entitled to receive,  a dividend or other  distribution
payable in additional  shares of Common  Stock,  then and in each such event the
Conversion Ratio for the Series A Shares then in effect shall be decreased as of
the time of the  issuance  or, in the event  such a record  date shall have been
fixed,  as of the close of  business  on the record  date,  by  multiplying  the
Conversion  Ratio for the Series A Shares then in effect by a fraction:  (1) the
numerator  of which shall be the total  number of shares of Common  Stock issued
and  outstanding  immediately  prior to the time of the issuance or the close of
business on the record date, and (2) the denominator of which shall be the total
number of shares of Common Stock issued and outstanding immediately prior to the
time of the  issuance  or the close of  business  on the record  date,  plus the
number  of shares of  Common  Stock  issuable  in  payment  of the  dividend  or
distribution;  provided,  however,  if the record date shall have been fixed and
the dividend is not fully paid or if the  distribution  is not fully made on the
date fixed  therefor,  the  Conversion  Ratio for the  Series A Shares  shall be
recomputed  accordingly  as of the  close of  business  on the  record  date and
thereafter  the  Conversion  Ratio  for the  Series A Shares  shall be  adjusted
pursuant to this subpart 7C as of the time of actual  payment of the dividend or
distribution.

         7D. Adjustments for Other Dividends and  Distributions.  If the Company
at any time or from time to time after the original  issue date for the Series A
Shares  shall  make or  issue,  or fix a record  date for the  determination  of
holders of Common Stock  entitled to receive,  a dividend or other  distribution
payable in securities of the Company other than shares of Common Stock, then and
in each such event  provision  shall be made so that the holders of the Series A
Shares shall receive upon conversion thereof in addition to the number of shares
of Common Stock  receivable  thereupon,  the amount of securities of the Company
that they would have  received  had their  Series A Shares been  converted  into
Common Stock on the date of the event and had thereafter, during the period from
                                      -5-
<PAGE>
the  date of the  event to and  including  the  Conversion  Date,  retained  the
securities  receivable by them as aforesaid during the period giving application
to all adjustments called for during the period,  under this Part 7 with respect
to the rights of the holders of the Series A Shares.

         7E. Adjustment for Reclassification,  Exchange, or Substitution. If the
Common  Stock  issuable  upon the  conversion  of the  Series A Shares  shall be
changed into the same or a different number of shares of any class or classes of
stock, whether by capital reorganization,  reclassification, or otherwise (other
than a  subdivision  or  combination  of shares or stock  dividend  provided for
above, or a reorganization,  merger,  consolidation,  or sale of assets provided
for  elsewhere  in this Part 7),  then and in each such event the holder of each
share of Series A Shares shall have the right  thereafter  to convert such share
into the kind and amount of shares of stock and other  securities  and  property
receivable  upon such  reorganization,  reclassification,  or other  change,  by
holders of the  number of shares of Common  Stock into which the Series A Shares
might   have   been   converted   immediately   prior  to  the   reorganization,
reclassification,  or change,  all subject to further adjustment as provided for
herein.

         7F. Reorganization,  Mergers, Consolidations, or Sales of Assets. If at
any time or from time to time  there  shall be a capital  reorganization  of the
Common  Stock  (other  than a  subdivision,  combination,  reclassification,  or
exchange  of  shares  provided  for  elsewhere  in this  Part 7) or a merger  or
consolidation  of the Company with or into another  corporation,  or the sale of
all or  substantially  all of the Company's  properties  and assets to any other
person (other than to a wholly owned  subsidiary of the Company) then, as a part
of such reorganization,  merger, consolidation, or sale, provision shall be made
so that the  holders of the Series A Shares  shall  thereafter  be  entitled  to
receive upon conversion of the Series A Shares, the number of shares of stock or
other  securities or property of the Company,  or of the  successor  corporation
resulting from such merger or consolidation or sale, to which a holder of Common
Stock  deliverable  upon  conversion  would have been  entitled on such  capital
reorganization,  merger,  consolidation,  or sale. In any such case, appropriate
adjustment  shall be made in the  application  of the  provisions of this Part 7
with respect to the reorganization,  merger,  consolidation,  or sale to the end
that the provisions of this Part 7 (including adjustment of the Conversion Ratio
then in effect  and the  number of shares  purchasable  upon  conversion  of the
Series A Shares)  shall be applicable  after that event as nearly  equivalent as
may be practicable.

         7G.  Fractional  Shares.  No fractional shares of Common Stock shall be
issued upon conversion of the Series A Shares.  In lieu of any fractional shares
to which the holder  would  otherwise be  entitled,  the Company  shall pay cash
equal to the product of such fraction multiplied by the fair market value of one
share of the Company's Common Stock on the date of conversion,  as determined in
good faith by the Board.

         7H. Reservation of Stock Issuable Upon Conversion. The Company shall at
all times reserve and keep available out of its  authorized but unissued  shares
of Common  Stock,  solely for the purpose of  effecting  the  conversion  of the
Series A 
                                      -6-
<PAGE>
Shares,  such number of its shares of Common Stock as shall from time to time be
sufficient to effect the conversion of all outstanding  Series A Shares,  and if
at any time the number of authorized  but unissued  shares of Common Stock shall
not be sufficient  to effect the  conversion  of all then  outstanding  Series A
Shares, the Company will take all corporate action as may, in the opinion of its
counsel,  be necessary to increase its authorized but unissued  shares of Common
Stock to a number of shares that shall be sufficient for such purpose.

         7I. Payment of Taxes.  The Company will pay all transfer or stamp taxes
that may be imposed in respect of the  issuance  or delivery of shares of Common
Stock  upon  conversion  of Series A Shares  except as set forth in  Section  7J
hereof.

         7J.  Mechanics  of  Conversion.  The  holder of any Series A Shares may
exercise the holder's  option to convert such shares into shares of Common Stock
by  surrendering  for conversion to the Company,  at its principal  office or at
such other  office or agency  maintained  by the  Company  for that  purpose,  a
certificate  or  certificates  representing  the Series A Shares to be converted
accompanied by a written notice stating that the holder elects to convert all or
a  specified  whole  number  of the  holder's  shares  in  accordance  with  the
provisions of this Part 7 and  specifying  the name or names in which the holder
wishes the certificate or certificates  for shares of Common Stock to be issued.
If the  notice  specifies  a name or names  other than that of the  holder,  the
notice shall be  accompanied  by payment of all transfer  taxes payable upon the
issuance  of shares  of Common  Stock in such  name or  names.  As  promptly  as
practicable,  and in any event  within  fifteen  (15)  business  days  after the
surrender of the  certificates  and the receipt of the notice  relating  thereto
and, if applicable,  payment of all transfer taxes, the Company shall deliver or
cause to be  delivered  (a)  certificates  representing  the  number of  validly
issued,  fully paid and  nonassessable  shares of Common Stock of the Company to
which the holder of the Series A Shares so  converted  shall be entitled and (b)
if less than the full number of the Series A Shares evidenced by the surrendered
certificate or certificates is converted, a new certificate or certificates,  of
like tenor, for the number of shares evidenced by the surrendered certificate or
certificates  less the  number of shares  converted.  Such  conversion  shall be
deemed  to have  been  made at the  close of  business  on the date of giving of
notice and of surrender of the  certificate  or  certificates  representing  the
Series A Shares to be converted so that the rights of the holder  thereof  shall
cease except for the right to receive  Common Stock of the Company in accordance
herewith,  and the converting holder shall be treated for all purposes as having
become the record holder of such Common Stock of the Company at such time.

         7K.  Conversion  and  Redemption.  Series A Shares may not be converted
after the close of business on the third  business day  preceding the date fixed
for redemption of such shares pursuant to Part 3 hereof.

         7L.  Conversion and Dividends.  Upon conversion of the Series A Shares,
the holder thereof shall not be entitled to receive any accumulated,  accrued or
unpaid dividends in respect of the shares so converted, provided that the holder
shall be  entitled  to receive any  dividends  on such Series A Shares  declared
prior to such  conversion  if such  holder  held such  shares on the record date
fixed for the  determination  of  holders  of the  Series A Shares  entitled  to
receive payment of such dividend.
                                      -7-
<PAGE>
         Part 8.           Replacement.

         Upon  receipt of evidence  reasonably  satisfactory  to the Company (an
affidavit of the registered  holder will be  satisfactory)  of the ownership and
the loss, theft,  destruction or mutilation of any certificate evidencing Series
A Shares,  and in the case of any such loss, theft or destruction,  upon receipt
of indemnity reasonably  satisfactory to the Company or, in the case of any such
mutilation upon surrender of the certificate, the Company shall (at its expense)
execute and deliver in lieu of the  certificate a new  certificate  of like kind
representing  the  number of Series A Shares  represented  by the lost,  stolen,
destroyed or mutilated  certificate,  and dividends shall accrue on the Series A
Shares  represented by the new certificate from the date to which dividends have
been fully paid on the lost, stolen, destroyed or mutilated certificate.

         Part 9.           Amendment and Waiver.

         No amendment, modification or waiver shall be binding or effective with
respect  to any  provision  without  the  affirmative  vote of the  holders of a
majority of the then outstanding Series A Shares or the prior written consent of
the  holders of a majority of the then  outstanding  Series A Shares at the time
such  action is taken;  provided  that no  change  in the  terms  hereof  may be
accomplished by merger or consolidation of the Company with another  corporation
unless first approved by an affirmative vote of the holders of a majority of the
then  outstanding  Series A Shares or unless the Company has  obtained the prior
written  consent of the holders of a majority of the then  outstanding  Series A
Shares.

         Part 10. Other Rights.

         Subject to all of the rights of the Series A Shares,  dividends  may be
paid on the Common  Stock of the Company,  as and when  declared by the Board of
Directors,  out of any funds of the Company legally available for the payment of
such dividends.

         Part 11. Registration of Transfer.

         The  Company  shall keep a register  for the  registration  of Series A
Shares at its principal office or at another office or agency  maintained by the
Company for such  purpose.  Upon the surrender of any  certificate  representing
Series A Shares at such place and the payment of any applicable  transfer tax by
the surrendering  holder, the Company shall, at the request of the record holder
of the  certificate,  cause  to be  executed  and  delivered  (at the  Company's
expense,  except  for the  aforementioned  transfer  tax) a new  certificate  or
certificates  in exchange  therefor  representing in the aggregate the number of
Series A Shares represented by the surrendered certificate. Each new certificate
shall be  registered  in the name and  shall  represent  the  number of Series A
Shares as is requested by the holder of the surrendered certificate and shall be
substantially  identical to the  surrendered  certificate,  and dividends  shall
accrue on the Series A Shares  represented by the new certificate  from the date
to which  dividends  have been fully paid on the Series A Shares  represented by
the surrendered certificate.
                                      -8-
<PAGE>
                                    ANNEX B
         Form 10-KSB for year ended May 31, 1997 (separately delivered)






                                      B-1

TO HOLDERS OF OUR SERIES 2 SHARES


         Avesis Incorporated hereby offers to exchange one share of its Class A,
Senior Nonvoting  Cumulative  Convertible  Preferred Stock,  Series A, par value
$.01,  for  each  outstanding  share  of  the  Class  A,  Nonvoting   Cumulative
Convertible  Preferred Stock, Series 2, par value $.01 share ("Series 2 Shares")
of the Company. This exchange offer is explained in detail in the enclosed Offer
to Exchange and Letter of Transmittal.  We encourage you to read these materials
carefully  before making any decision with respect to the exchange offer. If you
desire to  exchange  your  Series 2 Shares,  the  instructions  on how to tender
shares are also explained in the accompanying materials.

         As described in the Offer to Exchange,  the purpose of this offer is to
eliminate or significantly  reduce the number of Series 2 Shares outstanding and
to adjust the Company's capital structure.

         Neither  Avesis  Incorporated  nor its  Board of  Directors  makes  any
recommendations to any shareholders  whether to tender or refrain from tendering
their shares.  Each  shareholder must make the decision whether to tender shares
and if so,  how  many  shares.  The  Company  has been  advised  that all of its
directors and executive officers intend to exchange their shares in the exchange
offer.

         Please note that the exchange  offer will expire at 5:00 p.m., New York
City time, on May 27, 1998, unless it is extended. Questions with respect to the
exchange offer should be referred to the Company at 800-522-0258 x204 (toll free
throughout the U.S.)

                                              Sincerely,


                                              Kenneth L. Blum, Sr.

                              LETTER OF TRANSMITTAL
                          TO ACCOMPANY CERTIFICATES OF
       CLASS A, NONVOTING CUMULATIVE CONVERTIBLE PREFERRED STOCK, SERIES 2
                                       OF
                               AVESIS INCORPORATED
             PURSUANT TO THE OFFER TO EXCHANGE DATED APRIL 23, 1998

- --------------------------------------------------------------------------------
  THE OFFER AND WITHDRAWAL RIGHTS EXPIRE AT 5:00 P.M., NEW YORK CITY TIME, ON
                         WEDNESDAY, MAY 27, 1998 UNLESS
                             THE OFFER IS EXTENDED.
- --------------------------------------------------------------------------------

TO:      CONTINENTAL STOCK TRANSFER & TRUST COMPANY:

<TABLE>
<S>                                    <C>                               <C>
            By Mail:                     Facsimile Transmission:                     By Hand:
                                       (for Eligible Institutions
   Continental Stock Transfer                     Only)                     Continental Stock Transfer
        & Trust Company                      (212) 509-5150                      & Trust Company
           2 Broadway                     Confirm by Telephone:               2 Broadway, 19th Floor
       New York, NY 10004               (212) 509-4000, ext. 535                New York, NY 10004

Attn: Reorganization Department                                          Attn: Reorganization Department
</TABLE>


         Delivery of this  instrument and all other  documents to any address or
transmission  of  instructions  to an address other than as set forth above does
not constitute a valid delivery.

PLEASE  READ THE  ENTIRE  LETTER  OF  TRANSMITTAL,  INCLUDING  THE  ACCOMPANYING
INSTRUCTIONS, CAREFULLY BEFORE CHECKING ANY BOX BELOW.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------
              DESCRIPTION OF SERIES 2 SHARES TENDERED
                    (SEE INSTRUCTIONS 3 AND 4)
- --------------------------------------------------------------------------------------------------------------
          Name(s) and Address(es) of Registered Holder(s)                     Tendered Certificates
   (Please use pre-addressed label or fill in exactly as name(s)        (Attach Signed Additional List if
                   appear(s) on certificate(s))                                     Necessary)
- --------------------------------------------------------------------------------------------------------------
<S>                                                                  <C>            <C>          <C>

                                                                     Certificate    Number of     Number of
                                                                      Number(s)*    Series 2      Series 2
                                                                                     Shares        Shares
                                                                                                 Tendered**
                                                                     -----------------------------------------

                                                                     -----------------------------------------

                                                                     -----------------------------------------

                                                                     -----------------------------------------

                                                                     -----------------------------------------

                                                                     -----------------------------------------

                                                                        Total
                                                                       Series 2
                                                                        Shares
                                                                       Tendered
- --------------------------------------------------------------------------------------------------------------
     *     DOES NOT need to be completed if Series 2 Shares are tendered by book-entry transfer.
     **    If you desire to tender  fewer  than all  Series 2 Shares  evidenced  by any  certificates  listed 
           above, please  indicate in this column the number of Series 2 Shares you wish to tender. Otherwise,
           all Series 2 Shares evidenced by such certificates will be deemed to have been tendered.
- --------------------------------------------------------------------------------------------------------------
     [_]   Check here if any of the certificates representing Series 2 Shares that you own have been lost, 
           destroyed or stolen.

           Number of Series 2 Shares represented by lost, destroyed or stolen certificates:_
- --------------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
       The  undersigned  hereby  accepts  the offer  made to holders of Class A,
Nonvoting  Cumulative  Convertible  Preferred  Stock,  Series  2, $.01 par value
("Series  2  Shares")  of  Avesis  Incorporated,  a  Delaware  corporation  (the
"Company"), pursuant to the terms of the Offer to Exchange, dated April 23, 1998
("Offer  to  Exchange")  and  in the  Letter  of  Transmittal,  as  they  may be
supplemented or amended from time to time  (collectively the "Exchange  Offer").
The  Series  2 Shares  represented  by the  stock  certificate(s)  are  herewith
surrendered to you in exchange for certificate(s)  representing  shares of Class
A, Senior Nonvoting Cumulative  Convertible  Preferred Stock, Series A, $.01 par
value ("Series A Shares").  The undersigned hereby represents that he or she has
full  power and  authority  to  submit,  sell,  assign  and  transfer  the stock
certificates  described  above.  Upon request,  the undersigned will execute and
deliver any additional  documents deemed appropriate or necessary by the Company
in connection with this exchange of such certificates.

       This Letter of Transmittal is to be used only if certificates  for Series
2 Shares are being forwarded  herewith (or such  certificates  will be delivered
pursuant to a Notice of Guaranteed Delivery previously sent to the Company).

       NOTE: For  information on the Federal tax  consequences  of the Exchange,
see "Federal Income Tax Consequences" of the Offer to Exchange.

       The undersigned hereby  irrevocably  constitutes and appoints the Company
as the true and lawful  attorney-in-fact  of the undersigned  with full power of
substitution  (such power of attorney  being deemed to be an  irrevocable  power
coupled  with an  interest) to exchange  certificate(s)  representing  shares of
Series 2  Shares,  together  with all  accompanying  evidence  of  transfer  and
authenticity,  for  certificate(s)  representing  shares of Series A Shares. All
authority  conferred  shall survive the death or incapacity of the  undersigned,
and any obligation of the  undersigned  hereunder shall be binding on the heirs,
personal representatives, successors and assigns of the undersigned.

       The Exchange Offer is being made to all holders of Series 2 Shares in the
states of Arizona,  California,  Colorado,  Connecticut,  Florida, Maryland, New
Jersey,  New York and  Tennessee.  These  are all the  states  where a holder of
Series 2 Shares is known by the  Company to reside.  The Company is not aware of
any state where a  shareholder  resides and the making of the Exchange  Offer is
prohibited  by  administrative  or  judicial  action  pursuant  to a valid state
statute. If the Company becomes aware of any valid state statute prohibiting the
making of the  Exchange  Offer or a  shareholder  residing in a state other than
listed  above,  the  Company  will make a good faith  effort to comply with such
statute and  regulations.  If, after such good faith effort,  the Company cannot
comply  with such  statute,  the  Exchange  Offer  will not be made to, nor will
tenders be  accepted  from or on behalf  of,  holders of Series 2 Shares in such
state.
<PAGE>
                     NOTE: SIGNATURES MUST BE PROVIDED BELOW
                 PLEASE READ ACCOMPANYING INSTRUCTIONS CAREFULLY

       Shareholders  who cannot  deliver  the  certificates  for their  Series 2
Shares to the Company prior to the  Expiration  Date (as defined in the Offer to
Exchange) or who cannot  complete the  procedure  for  book-entry  transfer on a
timely  basis or who  cannot  deliver  a Letter  of  Transmittal  and all  other
required  documents to the Company  prior to the  Expiration  Date must, in each
case, tender their Series 2 Shares pursuant to the guaranteed delivery procedure
set forth in the Offer to Exchange.

       Delivery of documents to Book-Entry Transfer Facility does not constitute
delivery to the Company.

- --------------------------------------------------------------------------------

[_]    CHECK HERE IF TENDERED  SERIES 2 SHARES ARE BEING DELIVERED BY BOOK-ENTRY
       TRANSFER  TO AN ACCOUNT  MAINTAINED  BY THE COMPANY  WITH THE  BOOK-ENTRY
       TRANSFER FACILITY AND COMPLETE THE FOLLOWING:

       Name of Tendering Institution____________________________________________

       Account Number___________________________________________________________

       Transaction Code Number__________________________________________________

[_]    CHECK  HERE IF  CERTIFICATES  FOR  TENDERED  SERIES  2 SHARES  ARE  BEING
       DELIVERED PURSUANT TO A NOTICE OF GUARANTEED  DELIVERY PREVIOUSLY SENT TO
       THE COMPANY AND COMPLETE THE FOLLOWING:

       Name(s) of Registered Owner(s):__________________________________________

       Date of Execution of Notice of Guaranteed Delivery:______________________

       Name of Institution that Guaranteed Delivery:____________________________

       Check Box and Give Account Number if Delivered by Book-Entry Transfer
             [_]  The Depository Trust Company

       Account Number___________________________________________________________

- --------------------------------------------------------------------------------


               PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY

       The  undersigned  hereby  tenders  to  Avesis  Incorporated,  a  Delaware
corporation (the  "Company"),  the above described shares of the Company's Class
A, Nonvoting  Cumulative  Convertible  Preferred Stock, Series 2, $.01 par value
per share (the "Series 2 Shares"),  upon the terms and subject to the conditions
set forth in the Company's  Offer to Exchange,  dated April 23, 1998 (the "Offer
to Exchange"),  receipt of which is hereby  acknowledged,  and in this Letter of
Transmittal,  as they may be supplemented or amended (which together  constitute
the "Exchange Offer").
                                      -3-
<PAGE>
       Subject to and  effective  upon  acceptance  for exchange of the Series 2
Shares  tendered  hereby  in  accordance  with  the  terms  and  subject  to the
conditions of the Exchange Offer  (including,  if the Exchange Offer is extended
or amended,  the terms and  conditions  of such  extension  or  amendment),  the
undersigned  hereby  sells,  assigns and transfers to, or upon the order of, the
Company all right, title and interest in and to all the Series 2 Shares that are
being tendered hereby and orders the registration of all such Series 2 Shares if
tendered by book-entry transfer and hereby irrevocably  constitutes and appoints
the Company as the true and lawful agent and attorney-in-fact of the undersigned
(with full  knowledge  that said  Company also acts as the agent of the Company)
with respect to such Series 2 Shares with full power of substitution (such power
of attorney being deemed to be an  irrevocable  power coupled with an interest),
to:

         (a)  deliver  certificate(s)  for  such  Series 2  Shares  or  transfer
       ownership  of  such  Shares  on  the  account  books  maintained  by  the
       Book-Entry  Transfer  Facility,  together  in  either  such case with all
       accompanying  evidences  of transfer  and  authenticity,  to, or upon the
       order of, the Company, to exchange with respect to such Series 2 Shares;

         (b) present  certificates for such Series 2 Shares for cancellation and
       transfer on the Company's books; and

         (c)  receive  all  benefits  and  otherwise   exercise  all  rights  of
       beneficial  ownership  of such  Series  2  Shares,  subject  to the  next
       paragraph, all in accordance with the terms of the Exchange Offer.

       The undersigned hereby represents and warrants to the Company that:

         (a) the  undersigned  understands  that  tenders  of  Series  2  Shares
       pursuant to any one of the procedures  described in the Offer to Exchange
       and  in  the  instructions   hereto  will  constitute  the  undersigned's
       acceptance of the terms and conditions of the Exchange  Offer,  including
       the undersigned's representation and warranty that:

             (i) the  undersigned  has a net long position in Series 2 Shares or
         equivalent  securities  at least equal to the Series 2 Shares  tendered
         within the meaning of Rule 14e-4 under the  Securities  Exchange Act of
         1934, as amended (the "1934 Act"), and

             (ii) such tender of Series 2 Shares  complies with Rule 14e-4 under
         the 1934 Act;

         (b) when and to the extent the Company accepts such Series 2 Shares for
       exchange,  the Company will acquire  good,  marketable  and  unencumbered
       title to them, free and clear of all security interests,  liens, charges,
       encumbrances,  conditional sales agreements or other obligations relating
       to their sale or transfer, and not subject to any adverse claim;

         (c) on request, the undersigned will execute and deliver any additional
       documents  the Company  deems  necessary  or  desirable  to complete  the
       assignment, transfer and purchase of the Series 2 Shares tendered hereby;
       and

         (d) the  undersigned  has read and  agrees  to all of the  terms of the
       Exchange Offer.
                                      -4-
<PAGE>
       All  authorities  conferred  or agreed to be  conferred in this Letter of
Transmittal  shall survive the death or incapacity of the  undersigned,  and any
obligation  of the  undersigned  hereunder  shall be  binding  upon  the  heirs,
personal  representatives,   executors,  administrators,   successors,  assigns,
trustees in bankruptcy, and legal representatives of the undersigned.  Except as
stated in the Offer to Exchange, this tender is irrevocable.

       The name(s) and address(es) of the registered holder(s) should be printed
above,  if they are not  already  printed  above,  exactly as they appear on the
certificate(s)  representing  Series 2 Shares  tendered  hereby.  The  class and
certificate  numbers,  the  number  of  Series  2  Shares  represented  by  such
certificate(s)  and the number of Series 2 Shares that the undersigned wishes to
tender, should be set forth in the appropriate boxes above.

       The  undersigned  understands  that the Company will,  upon the terms and
subject to the conditions of the Exchange  Offer,  exchange  Series A Shares for
Series 2 Shares properly tendered and not withdrawn prior to the Expiration Date
pursuant to the Exchange Offer.  The undersigned  understands  that all Series 2
Shares  properly  tendered  will be exchanged  upon the terms and subject to the
conditions of the Exchange Offer.

       The undersigned recognizes that, under certain circumstances set forth in
the Offer to Exchange,  the Company may terminate or amend the Exchange Offer or
may postpone the exchange.  In any such event, the undersigned  understands that
certificate(s)  for any Series 2 Shares  delivered  herewith but not tendered or
not  exchanged  will be returned  to the  undersigned  at the address  indicated
above,  unless  otherwise  indicated under the "Special  Delivery  Instructions"
boxes below.  The  undersigned  recognizes  that the Company has no  obligation,
pursuant to the Special Delivery  Instructions,  to transfer any certificate for
Series  2  Shares  from  the name of its  registered  holder,  or to  order  the
registration or transfer of Series 2 Shares tendered by book-entry transfer.

       The  undersigned  understands  that  acceptance of Series 2 Shares by the
Company for exchange will constitute a binding agreement between the undersigned
and the Company  upon the terms and subject to the  conditions  of the  Exchange
Offer.

       The new Series A Shares for such of the Series 2 Shares  tendered  hereby
will be  issued  to the  order of the  undersigned  and  mailed  to the  address
indicated  above,   unless  otherwise  indicated  under  the  "Special  Delivery
Instructions" boxes below.
                                      -5-
<PAGE>
                    NOTE; SIGNATURES MUST BE PROVIDED BELOW.
              PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY.

- --------------------------------------------------------------------------------

                          SPECIAL DELIVERY INSTRUCTIONS
                               (SEE INSTRUCTIONS)

           To be completed ONLY if certificates for Series A Shares issued in
    the name of the  undersigned,  are to be mailed to someone other than the
    undersigned  or to the  undersigned  at an address  other than that shown
    above.

    Mail:
    [_]    Certificates to:

    Name(s)__________________________________________________________________
                              (Please Print)

    Address__________________________________________________________________
                               (City, State)

                _____________________________________________________________
                                (Zip Code)

    _________________________________________________________________________
                                 Signature
- --------------------------------------------------------------------------------
                                      -6-
<PAGE>
                                  INSTRUCTIONS
         Forming Part of the Terms and Conditions of the Exchange Offer


         GUARANTEE OF SIGNATURES.  No signature guarantee is required if:

              (a) this Letter of Transmittal is signed by the registered  holder
         of the Series 2 Shares  (which  term,  for  purposes of this  document,
         shall include any  participant in Book-Entry  Transfer a Facility whose
         name appears on a security position listing as the owner of such Series
         2 Shares)  exactly as the name of the registered  holder appears on the
         certificate(s) tendered with this Letter of Transmittal and payment and
         delivery are to be made directly to such owner; or

              (b) such Series 2 Shares are tendered for the account of a firm or
         other entity that is a member in good standing of a registered national
         securities  exchange,  or a  member  of  the  National  Association  of
         Securities  Dealers,  Inc. or a commercial bank or trust company having
         an office,  branch or agency in the United States (each such entity, an
         "Eligible Institution").

         In all  other  cases,  including  any  case in  which  such  owner  has
completed the box entitled  "Special Delivery  Instructions"  above, an Eligible
Institution  must  guarantee all signatures on this Letter of  Transmittal.  See
Instruction 1.

         1. Guarantee of Signatures.  Except as otherwise  provided  below,  all
signatures on this Letter of Transmittal must be guaranteed by a firm which is a
bank, broker, dealer, credit union, savings association, or other entity that is
a member in good standing of the Securities  Transfer Agents  Medallion  Program
(each, an "Eligible  Institution").  No signature  guarantee is required on this
Letter  of  Transmittal  (i) if this  Letter  of  Transmittal  is  signed by the
registered  holder(s) (which term, for purposes of this document,  shall include
any  participant  in the  Book-Entry  Transfer  Facility whose name appears on a
security  position  listing  as the owner of Series 2 Shares) of Series 2 Shares
tendered  herewith,  unless such holder(s) has completed either the box entitled
"Special Delivery Instructions" included herein, or (ii) if such Series 2 Shares
are tendered for the account of an Eligible Institution. See Instructions.

         2.  Delivery  of Letter of  Transmittal  and  Certificates;  Guaranteed
Delivery  Procedures.  This  Letter  of  Transmittal  is  to  be  used  only  if
certificates  for Series 2 Shares are delivered  with it to the Company (or such
certificates  will be  delivered  pursuant  to a Notice of  Guaranteed  Delivery
previously sent to the Company) or if a tender for Series 2 Shares is being made
concurrently  pursuant to the procedure  for tender by  book-entry  transfer set
forth in the Offer to Exchange.  Certificates for all physically tendered Series
2 Shares or confirmation of a book-entry  transfer into the Company's account at
a  Book-Entry  Transfer  Facility  of Series 2 Shares  tendered  electronically,
together  in each case with a properly  completed  and duly  executed  Letter of
Transmittal or duly executed and manually signed  facsimile of it, and any other
documents required by this Letter of Transmittal,  should be mailed or delivered
to the Company at the appropriate address set forth herein and must be delivered
to the  Company on or before  the  Expiration  Date (as  defined in the Offer to
Exchange).  DELIVERY OF DOCUMENTS TO THE BOOK-ENTRY  TRANSFER  FACILITY DOES NOT
CONSTITUTE DELIVERY TO THE COMPANY.
                                      -7-
<PAGE>
         Shareholders  whose  certificates are not immediately  available or who
cannot  deliver  certificates  for their Series 2 Shares and all other  required
documents to the Company  before the  Expiration  Date, or whose Series 2 Shares
cannot be delivered on a timely basis  pursuant to the procedures for book-entry
transfer,  must,  in any case,  tender  their  Series 2 Shares by or through any
Eligible  Institution by properly completing and duly executing and delivering a
Notice of Guaranteed  Delivery (or  facsimile of it) and by otherwise  complying
with the  guaranteed  delivery  procedure set forth in Section 3 of the Offer to
Exchange.  Pursuant to such procedure,  certificates for all physically tendered
Series 2 Shares or  book-entry  confirmations,  as the case may be, as well as a
properly  completed and duly executed Letter of Transmittal (or facsimile of it)
and all other documents required by this Letter of Transmittal, must be received
by the Company within three (3) Nasdaq trading days after receipt by the Company
of such Notice of Guaranteed Delivery, all as provided in Section 3 of the Offer
to Exchange.

         The  Notice  of  Guaranteed  Delivery  may  be  delivered  by  hand  or
transmitted by telegram,  facsimile transmission or mail to the Company and must
include a signature  guarantee by an Eligible  Institution in the form set forth
in such  Notice.  For Series 2 Shares to be  tendered  validly  pursuant  to the
guaranteed delivery procedure, the Company must receive the Notice of Guaranteed
Delivery on or before the Expiration Date.

         THE METHOD OF DELIVERY OF ALL  DOCUMENTS,  INCLUDING  CERTIFICATES  FOR
SERIES 2 SHARES,  IS AT THE OPTION  AND RISK OF THE  TENDERING  SHAREHOLDER.  IF
DELIVERY IS BY MAIL,  REGISTERED  MAIL WITH RETURN RECEIPT  REQUESTED,  PROPERLY
INSURED,  IS  RECOMMENDED.  IN ALL CASES,  SUFFICIENT  TIME SHOULD BE ALLOWED TO
ASSURE DELIVERY.

         All tendering shareholders,  by execution of this Letter of Transmittal
(or a facsimile of it),  waive any right to receive any notice of the acceptance
of their tender.

         3.  Inadequate  Space.  If the  space  provided  in the  box  captioned
"Description  of  Series 2  Shares  Tendered"  is  inadequate,  the  certificate
numbers,  the class or classes,  and/or the number of Series 2 Shares  should be
listed on a separate signed schedule and attached to this Letter of Transmittal.

         4. Signatures on Letter of Transmittal, Stock Powers and Endorsements.

              (a) If this  Letter if  Transmittal  is  signed by the  registered
         holder(s) of the Series 2 Shares tendered hereby, the signature(s) must
         correspond  exactly  with the  name(s)  as  written  on the face of the
         certificate(s) without any change whatsoever.

              (b) If any tendered Series 2 Shares are registered in the names of
         two or more joint  holders,  each such  holder must sign this Letter of
         Transmittal.

              (c) When this Letter of  Transmittal  is signed by the  registered
         holder(s)  of the Series 2 Shares  listed and  transmitted  hereby,  no
         endorsement(s) of  certificate(s)  representing such Series 2 Shares or
         separate stock  power(s) are required  unless payment is to the made or
         the  certificate(s)  for  the  Series  2  Shares  not  tendered  or not
         exchanged  are to be  issued  to a person  other  than  the  registered
         holder(s).  If this Letter of  Transmittal  is signed by a person other
         than the registered  
                                      -8-
<PAGE>
         holder(s)  of the  certificate(s)  listed,  or if the exchange is to be
         made  to  a  person   other   than  the   registered   holder(s),   the
         certificate(s)  must be endorsed or accompanied  by  appropriate  stock
         power(s),  in  either  case  signed  exactly  as  the  name(s)  of  the
         registered  holder(s)  appears on the  certificate(s).  SIGNATURE(S) ON
         SUCH CERTIFICATE(S) OR STOCK POWER(S) MUST BE GUARANTEED BY AN ELIGIBLE
         INSTITUTION. See Instruction 1.

              (d) If this Letter of Transmittal or any  certificate(s)  or stock
         powers(s) are signed by trustees, executors, administrators, guardians,
         attorneys-in-fact,   officers  of  corporations  or  others  acting  in
         fiduciary or representative  capacity,  such persons should so indicate
         when  signing  and must  submit  proper  evidence  satisfactory  to the
         Company of their authority to so act.

         5. Stock Transfer Taxes.  Except as provided in this  Instruction 5, no
stock  transfer  tax stamps or funds to cover such  stamps need  accompany  this
Letter  of  Transmittal.  The  Company  will pay or  cause to be paid any  stock
transfer  taxes  payable  on the  transfer  to it of  Series 2 Shares  exchanged
pursuant to the Exchange Offer. If, however:

              (a) Series 2 Shares not exchanged or not accepted for exchange are
         to be  registered  in the  name(s)  of any  person(s)  other  than  the
         registered holder(s); or

              (b) tendered  certificates  are  registered  in the name(s) of any
         person(s) other than the person(s) signing this Letter of Transmittal;

then the  Company  will  transfer  only  after  payment  the amount of any stock
transfer taxes (whether imposed on the registered  holder,  such other person or
otherwise)   payable  on  account  of  the  transfer  to  such  person,   unless
satisfactory evidence of the payment of such taxes or any exemption from them is
submitted.

         6. Special Delivery Instructions. If certificate(s) for Series 2 Shares
not  tendered or not  exchanged in the name of a person other than the signer of
the Letter of  Transmittal  or to the  signer at a  different  address,  the box
captioned  "Special Delivery  Instructions" on this Letter of Transmittal should
be completed as  applicable  and  signatures  must be guaranteed as described in
Instruction 1.

         7. Irregularities. All questions as to the number of Series 2 Shares to
be accepted and the validity,  form, eligibility (including time of receipt) and
acceptance  for exchange of any tender of Series 2 Shares will be  determined by
the  Company in its sole  discretion,  which  determinations  shall be final and
binding on all parties. The Company reserves the absolute right to reject any or
all  tenders of Series 2 Shares it  determines  not to be in proper  form or the
acceptance  of which or payment for which may,  in the opinion of the  Company's
counsel, be unlawful.  The Company also reserves the absolute right to waive any
of the  conditions of the Exchange Offer and any defect or  irregularity  in the
tender of any particular  Series 2 Shares,  and the Company's  interpretation of
the terms of the Exchange Offer (including these instructions) will be final and
binding  on all  parties.  No  tender  of  Series 2 Shares  will be deemed to be
properly  made until all defects and  irregularities  have been cured or waived.
Unless waived,  any defects or irregularities in connection with tenders must be
cured within such time as the Company shall  determine.  Neither the Company nor
any other  person is or will be  obligated  to give  notice  of any  defects  or
irregularities  in tenders and none of them will incur any liability for failure
to give any such notice.
                                      -9-
<PAGE>
         8.  Questions  and  Requests  for  Assistance  and  Additional  Copies.
Questions and requests for assistance  may be directed to, or additional  copies
of the Offer to Exchange,  the Notice of Guaranteed  Delivery and this Letter of
Transmittal  may be  obtained  from the Company at their  address and  telephone
number set forth at the  beginning  of this Letter of  Transmittal  or from your
broker, dealer, commercial bank or trust company.

         9.  Lost,  Destroyed  or  Stolen  Certificates.  If any  certificate(s)
representing Series 2 Shares has been lost, destroyed or stolen, the shareholder
should  promptly  notify the  Company by  checking  the box  provided in the box
titled  "Description  of Shares  Tendered" and indicating the number of Series 2
Shares  represented  by the  certificate(s)  so lost,  destroyed or stolen.  The
shareholder  will then be instructed by the Company as to the steps that must be
taken in order to replace the  certificate(s).  This Letter of  Transmittal  and
related  documents  cannot be processed until the procedures for replacing lost,
destroyed or stolen  certificates have been followed.  Please allow at least ten
to fourteen business days to complete such procedures.

         10. Denomination of Certificate(s).  Unless specific  denominations are
requested  at the time of  exchange,  a single  certificate  will be  issued  in
exchange for those surrendered with this Letter of Transmittal.

         POSSIBLE NEGATIVE CONSEQUENCES:  It is important that holders of Series
2 Shares be aware of certain possible  negative  consequences of tendering their
Series 2 Shares as well as the possible  negative  consequences of not tendering
Series 2 Shares under the Exchange Offer. Please see the Offer to Exchange under
the heading  "Risk  Factors" for details on possible  negative  consequences  of
either choice.




IMPORTANT:  This Letter of  Transmittal  or a facsimile  hereof  (together  with
certificates for the Shares being tendered and all other required documents), or
a Notice of Guaranteed  Delivery,  must be received prior to 5:00 P.M., New York
City Time, on the Expiration Date.
                                      -10-

                          NOTICE OF GUARANTEED DELIVERY
             OF SHARES OF CLASS A, NONVOTING CUMULATIVE CONVERTIBLE
                           PREFERRED STOCK, SERIES 2
                                       OF
                               AVESIS INCORPORATED
             PURSUANT TO THE OFFER TO EXCHANGE DATED APRIL 23, 1998


         This form or a  facsimile  hereof  must be used to accept the  Exchange
Offer (as defined below) if:

                  (a) certificates  for shares of Class A, Nonvoting  Cumulative
Convertible  Preferred  Stock,  Series 2 (the  "Series  2  Shares"),  of  Avesis
Incorporated, a Delaware corporation (the "Company"), cannot be delivered to the
Company  prior to the  Expiration  Date (as  defined in the  Company's  Offer to
Exchange, dated April 23, 1998 (the "Offer to Exchange")); or

                  (b) the  procedure for  book-entry  transfer (set forth in the
Offer to Exchange) cannot be completed on a timely basis; or

                  (c) the Letter of Transmittal (or a facsimile thereof) and all
other  required  documents  cannot  be  delivered  to the  Company  prior to the
Expiration Date.

         This form,  properly  completed and duly executed,  may be delivered by
hand, mail or facsimile transmission to the Company. See the Offer to Exchange.

                 TO: CONTINENTAL STOCK TRANSFER & TRUST COMPANY

<TABLE>
<S>                                    <C>                               <C>
            By Mail:                     Facsimile Transmission:                     By Hand:
                                       (for Eligible Institutions
   Continental Stock Transfer                     Only)                     Continental Stock Transfer
        & Trust Company                      (212) 509-5150                      & Trust Company
           2 Broadway                     Confirm by Telephone:               2 Broadway, 19th Floor
       New York, NY 10004               (212) 509-4000, ext. 535                New York, NY 10004

Attn: Reorganization Department                                          Attn: Reorganization Department
</TABLE>


         DELIVERY OF THIS INSTRUMENT TO AN ADDRESS OTHER THAN AS SET FORTH ABOVE
OR TRANSMISSION OF INSTRUCTIONS  VIA A FACSIMILE  NUMBER OTHER THAN AS SET FORTH
ABOVE DOES NOT CONSTITUTE A VALID DELIVERY.

         This form is not to be used to guarantee signatures.  If a signature on
a  Letter  of   Transmittal  is  required  to  be  guaranteed  by  an  "Eligible
Institution"  under the  instructions  thereto,  such  signature  guarantee must
appear in the  applicable  space  provided in the signature box on the Letter of
Transmittal.

Ladies and Gentlemen:
<PAGE>
         The  undersigned  hereby  tenders  to the  Company  upon the  terms and
subject to the  conditions  set forth in the Offer to  Exchange  and the related
Letter of Transmittal (which together constitute the "Exchange Offer"),  receipt
of both of which  is  hereby  acknowledged,  Series  2  Shares  pursuant  to the
guaranteed delivery procedure set forth in the Offer to Exchange.




                  (Please type or print)
                  Certificate Nos. (if available):

                  ________________________________________________________

                  ________________________________________________________
                                          Name(s)

                  ________________________________________________________

                  ________________________________________________________
                                        Address(es)

                  ________________________________________________________


                  ________________________________________________________
                             Area Code(s) and Telephone Number(s)



                                         SIGN HERE

                  ________________________________________________________
                                        Signature(s)

                  ________________________________________________________
                  Dated:

                  If  Series  2  Shares  will be  tendered  by  book-entry
                  transfer,  check  the  box and  fill  in the  applicable
                  account number, below:

                  [_]   The Depository Trust Company

                  Account Number:_________________________________________
                                      -2-
<PAGE>
                                    GUARANTEE
                    (NOT TO BE USED FOR SIGNATURE GUARANTEE)

         The  undersigned  is a firm or other  entity  that is a member  in good
standing  of a  registered  national  securities  exchange,  or a member  of the
National  Association of Securities Dealers,  Inc. or a commercial bank or trust
company  having an office,  branch or agency in the United States and represents
that: (a) the above-named person(s) "own(s)" the Series 2 Shares tendered hereby
within the meaning of Rule 14e-4 promulgated  under the Securities  Exchange Act
of 1934, as amended,  and (b) such tender of Series 2 Shares  complies with such
Rule 14e-4, and guarantees that the Company will receive (i) certificates of the
Series  2  Shares  tendered  hereby  in  proper  form  for  transfer,   or  (ii)
confirmation  that the  Series 2 Shares  tendered  hereby  have  been  delivered
pursuant to the  procedure  for  book-entry  transfer (set forth in the Offer to
Exchange) into the Company's  account at The Depository Trust Company,  together
with a properly  completed and duly executed Letter of Transmittal (or facsimile
thereof)  and any other  documents  required by the Letter of  Transmittal,  all
within three Nasdaq trading days after the date the Company receives this Notice
of Guaranteed Delivery.

         Authorized Signature:_______________________________________________

         Name:_______________________________________________________________
                                  (Please Print)

         ____________________________________________________________________

         ____________________________________________________________________

         Title:______________________________________________________________

         Name of Firm:_______________________________________________________

         Address:____________________________________________________________

         ____________________________________________________________________


         ____________________________________________________________________
                               (Including Zip Code)

         Area Code and Telephone Number:_____________________________________

         Date:_________________________________________________________, 1998


         DO NOT SEND CERTIFICATES  WITH THIS FORM. YOUR STOCK  CERTIFICATES MUST
BE SENT WITH THE LETTER OF TRANSMITTAL.
                                      -3-

                               AVESIS INCORPORATED

  Offer To Exchange Class A, Nonvoting Cumulative Convertible Preferred Stock,
                                    Series 2


- --------------------------------------------------------------------------------
THE OFFER AND WITHDRAWAL  RIGHTS EXPIRE AT 5:00 P.M., NEW YORK CITY TIME, ON MAY
27, 1998, UNLESS THE OFFER IS EXTENDED.
- --------------------------------------------------------------------------------


To Our Clients:

         Enclosed for your consideration are the Offer to Exchange,  dated April
23, 1998, and the related Letter of Transmittal  (which together,  including any
supplements or amendments,  constitute the "Exchange  Offer") in connection with
the  Exchange  Offer  by  Avesis  Incorporated,   a  Delaware  corporation  (the
"Company")  to  exchange  all  shares  (or such  lesser  numbered  shares as are
properly tendered) of its Class A, Nonvoting  Cumulative  Convertible  Preferred
Stock,  Series 2, par value $.01 per share  ("Series 2 Shares") for its Class A,
Senior Nonvoting  Cumulative  Convertible  Preferred Stock,  Series A, par value
$.01 ("Series A Shares"), upon the terms and subject to the conditions set forth
in the Exchange Offer.

         We are the owner of record of Series 2 Shares held for your account. As
such,  we are the only ones who can tender such  Series 2 Shares,  and then only
pursuant  to your  instructions.  WE ARE  SENDING  YOU THE  ENCLOSED  LETTER  OF
TRANSMITTAL  FOR YOUR  INFORMATION  ONLY;  YOU CANNOT USE IT TO TENDER  SERIES 2
SHARES WE HOLD FOR YOUR ACCOUNT.

         Please  instruct  us as to whether  you wish us to tender any or all of
the  Series 2 Shares we hold for your  account  on the terms and  subject to the
conditions of the Exchange Offer.

         We call your attention to the following:

         1.       You may tender  Series 2 Shares as  indicated  in the attached
                  Instruction Form.

         2.       The Exchange Offer is not conditioned  upon any minimum number
                  of Series 2 Shares being tendered.

         3.       The Exchange Offer and  withdrawal  rights will expire at 5:00
                  P.M.,  New York City time on May 27, 1998,  unless the Company
                  extends the Exchange Offer.

         4.       The Exchange Offer is for all Series 2 Shares.

         5.       Tendering  shareholders will not be obligated to pay brokerage
                  fees or  commissions  or, except as set forth in the Letter of
                  Transmittal, transfer taxes on the exchange of Series 2 Shares
                  for  Series  A  Shares  pursuant  to  the  Exchange  Offer.  A
                  tendering   shareholder   who  holds   securities   with  such
                  shareholder's  broker may be  required by such broker to pay a
                  service  charge or other fee and the Company will not pay such
                  fee.

         If you wish to have us  exchange  any or all of your  Series 2  Shares,
please so instruct us by  completing,  executing,  detaching and returning to us
the attached Instruction Form. An envelope to return
<PAGE>
your  Instruction  Form to us is enclosed.  If you authorize us to exchange your
Series 2 Shares,  we will  tender all such  Series 2 Shares  unless you  specify
otherwise on the attached Instruction Form.

         YOUR INSTRUCTION FORM SHOULD BE FORWARDED TO US IN AMPLE TIME TO PERMIT
US TO SUBMIT A TENDER ON YOUR  BEHALF ON OR BEFORE  THE  EXPIRATION  DATE OF THE
EXCHANGE  OFFER.  THE EXCHANGE OFFER AND WITHDRAWAL  RIGHTS EXPIRE AT 5:00 P.M.,
NEW YORK CITY TIME,  ON MAY 27,  1998,  UNLESS THE COMPANY  EXTENDS THE EXCHANGE
OFFER.

         The  Exchange  Offer is being made to all holders of Series 2 Shares in
the states of Arizona, California, Colorado, Connecticut, Florida, Maryland, New
Jersey,  New York and  Tennessee.  These  are all the  states  where a holder of
Series 2 Shares is known by the  Company to reside.  The Company is not aware of
any state where a  shareholder  resides and the making of the Exchange  Offer is
prohibited  by  administrative  or  judicial  action  pursuant  to a valid state
statute. If the Company becomes aware of any valid state statute prohibiting the
making of the  Exchange  Offer or a  shareholder  residing in a state other than
listed  above,  the  Company  will make a good faith  effort to comply with such
statute and  regulations.  If, after such good faith effort,  the Company cannot
comply  with such  statute,  the  Exchange  Offer  will not be made to, nor will
tenders be  accepted  from or on behalf  of,  holders of Series 2 Shares in such
state.

- --------------------------------------------------------------------------------
  Number of Series 2 Shares to be tendered pursuant to this Instruction Form:

                           __________ Series 2 Shares
- --------------------------------------------------------------------------------

         THE METHOD OF  DELIVERY  OF THIS  DOCUMENT IS AT THE OPTION AND RISK OF
THE TENDERING  SHAREHOLDER.  IF DELIVERY IS BY MAIL, REGISTERED MAIL WITH RETURN
RECEIPT REQUESTED,  PROPERLY INSURED, IS RECOMMENDED.  IN ALL CASES,  SUFFICIENT
TIME SHOULD BE ALLOWED TO ASSURE DELIVERY.


         THE BOARD OF DIRECTORS OF THE COMPANY HAS APPROVED THE EXCHANGE  OFFER.
HOWEVER,   NEITHER   THE  COMPANY   NOR  ITS  BOARD  OF   DIRECTORS   MAKES  ANY
RECOMMENDATIONS  TO  SHAREHOLDERS  AS TO  WHETHER  TO  TENDER  OR  REFRAIN  FROM
TENDERING THEIR SERIES 2 SHARES.

<TABLE>
<S>                                                <C>
- --------------------------------------------       --------------------------------------------

  Signature(s):___________________________           Address:________________________________
                                                     
  ________________________________________           ________________________________________
                                                           (City, State and Zip Code)
  Name(s):________________________________           
                                                     
  ________________________________________           Area Code and Telephone Number:
              (Please Print)                         
                                                     ________________________________________
  ________________________________________           
        (Taxpayer Identification or                  Date:___________________________, 1998
          Social Security Number)                    
- --------------------------------------------       --------------------------------------------
</TABLE>
                                       2

                               AVESIS INCORPORATED
Offer to Exchange for Class A, Nonvoting Cumulative Convertible Preferred Stock,
                                    Series 2

- --------------------------------------------------------------------------------
THE OFFER AND WITHDRAWAL  RIGHTS EXPIRE AT 5:00 P.M., NEW YORK CITY TIME, ON MAY
27, 1998, UNLESS THE OFFER IS EXTENDED.
- --------------------------------------------------------------------------------


To Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees:

        Avesis Incorporated, a Delaware corporation (the "Company"), is offering
shareholders  an  opportunity  to  exchange  its Class A,  Nonvoting  Cumulative
Convertible  Preferred Stock,  Series 2, par value $.01 (the "Series 2 Shares"),
for its Class A, Nonvoting Senior Cumulative Convertible Preferred Stock, Series
A Shares, par value $.01 ("Series A Shares"),  upon the terms and subject to the
conditions set forth in its Offer to Exchange,  dated April 23, 1998, and in the
related Letter of Transmittal (which together  constitute the "Exchange Offer").
The Series A Shares have senior  rights to payments of  dividends  and  payments
upon  liquidation  as compared to the Series 2 Shares as well as more  favorable
conversion terms, but have a lower liquidation  amount and lower annual dividend
rate.

        All  Series  2  Shares  properly  tendered  and  not  withdrawn  will be
exchanged,  upon the terms and subject to the conditions of the Exchange  Offer.
See the Offer to Exchange.

         THE EXCHANGE OFFER IS NOT CONDITIONED ON ANY MINIMUM NUMBER OF SERIES 2
SHARES BEING TENDERED. THE EXCHANGE OFFER IS, HOWEVER,  SUBJECT TO CERTAIN OTHER
CONDITIONS. SEE THE OFFER TO EXCHANGE.

        For your  information  and for  forwarding  to your clients for whom you
hold Series 2 Shares registered in your name or in the name of your nominee,  we
are enclosing the following documents:

                  1. Offer to Exchange, dated April 23, 1998;

                  2.  Letter to Clients  which may be sent to your  clients  for
         whose  accounts you hold Series 2 Shares  registered in your name or in
         the name of your  nominee,  with  space  provided  for  obtaining  such
         clients' instructions with regard to the Exchange Offer;

                  3. Letter,  dated April 23, 1998,  from Kenneth L. Blum,  Sr.,
         Acting Chief Executive  Officer of the Company,  to shareholders of the
         Company;

                  4. Letter of Transmittal  for your use and for the information
         of your clients; and

                  5.  Notice of  Guaranteed  Delivery  to be used to accept  the
         Exchange  Offer  if the  Series  2 Shares  certificates  and all  other
         required documents cannot be delivered to the 
<PAGE>
        Company  by the  Expiration  Date  or if the  procedure  for  book-entry
        transfer cannot be completed on a timely basis.

        WE URGE YOU TO  CONTACT  YOUR  CLIENTS  AS  PROMPTLY  AS  POSSIBLE.  THE
EXCHANGE  OFFER AND  WITHDRAWAL  RIGHTS WILL EXPIRE AT 5:00 P.M.,  NEW YORK CITY
TIME, ON MAY 27, 1998, UNLESS THE EXCHANGE OFFER IS EXTENDED.

        No fees or commissions will be payable to brokers, dealers or any person
for  soliciting  tenders of Series 2 Shares  pursuant to the  Exchange  Offer as
described in the Offer to Exchange.  The Company  will,  however,  upon request,
reimburse you for  customary  mailing and handling  expenses  incurred by you in
forwarding any of the enclosed  materials to the  beneficial  owners of Series 2
Shares held by you as a nominee or in a fiduciary capacity. The Company will pay
or cause to be paid any stock  transfer  taxes  applicable  to its  purchase  of
Series 2 Shares,  except as otherwise provided in Instruction 4 of the Letter of
Transmittal.

        In order to take  advantage of the Exchange  Offer,  a duly executed and
properly completed Letter of Transmittal and any other required documents should
be sent to the Company  with either  certificate(s)  representing  the  tendered
Series 2 Shares or confirmation of their book-entry transfer,  all in accordance
with the  instructions  set forth in the Letter of Transmittal  and the Offer to
Exchange.

        The  Exchange  Offer is being made to all  holders of Series 2 Shares in
the states of Arizona, California, Colorado, Connecticut, Florida, Maryland, New
Jersey,  New York and  Tennessee.  These  are all the  states  where a holder of
Series 2 Shares is known by the  Company to reside.  The Company is not aware of
any state where a  shareholder  resides and the making of the Exchange  Offer is
prohibited  by  administrative  or  judicial  action  pursuant  to a valid state
statute. If the Company becomes aware of any valid state statute prohibiting the
making of the  Exchange  Offer or a  shareholder  residing in a state other than
listed  above,  the  Company  will make a good faith  effort to comply with such
statute and  regulations.  If, after such good faith effort,  the Company cannot
comply  with such  statute,  the  Exchange  Offer  will not be made to, nor will
tenders be  accepted  from or on behalf  of,  holders of Series 2 Shares in such
state.

        As described in Section 2,  "Procedures  for  Tendering  Shares," of the
Offer to Exchange,  tenders may be made without the concurrent  deposit of stock
certificates or concurrent compliance with the procedure for book-entry transfer
if such  tenders  are made by or  through a broker or dealer  which is a firm or
other  entity  that  is a  member  in good  standing  of a  registered  national
securities  exchange,  or a member of the  National  Association  of  Securities
Dealers,  Inc. or a commercial bank or trust company having an office, branch or
agency in the  United  States.  Certificates  for  Series 2 Shares so  tendered,
together with a properly  completed and duly executed  Letter of Transmittal and
any other documents  required by the Letter of Transmittal,  must be received by
the Company  within three (3) Nasdaq  trading  days after timely  receipt by the
Company of a properly completed and duly executed Notice of Guaranteed Delivery.
                                       2
<PAGE>
        Any  inquiries  you may  have  with  respect  to the  Exchange  Offer or
requests  for  additional  copies,  should be  addressed  to the  Company at the
address  and  telephone  number set forth on the Offer to  Exchange.  Additional
copies may be obtained  from the company at  800-522-0258  Extension  204 (Attn:
Joel Alperstein).


                                      Very truly yours,


                                      Avesis Incorporated.
Enclosures

        NOTHING  CONTAINED HEREIN OR IN THE ENCLOSED  DOCUMENTS SHALL CONSTITUTE
YOU OR ANY OTHER PERSON AS AN AGENT OF THE COMPANY OR ANY OF ITS AFFILIATES,  OR
AUTHORIZE  YOU OR ANY OTHER PERSON TO USE ANY DOCUMENT OR MAKE ANY  STATEMENT ON
BEHALF OF ANY OF SUCH PERSONS IN CONNECTION  WITH THE EXCHANGE  OFFER OTHER THAN
THE DOCUMENTS ENCLOSED HEREWITH AND THE STATEMENTS CONTAINED THEREIN.


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