CONTINENTAL HOMES HOLDING CORP
DEF 14A, 1996-07-24
OPERATIVE BUILDERS
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                          SCHEDULE 14A INFORMATION

         Proxy Statement Pursuant to Section 14(a) of the Securities
                   Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant [ X ]
Filed by a Party other than the Registrant [   ]

   
Check the appropriate box:
[   ]  Preliminary Proxy Statement
[ X ]  Definitive Proxy Statement
[   ]  Definitive Additional Materials
[   ]  Soliciting Material pursuant to Rule 14a-1(c) or Rule 14a-12
    

                     Continental Homes Holding Corporation
         -----------------------------------------------------------
              (Name of Registrant as Specified In Its Charter)


         -----------------------------------------------------------
                 (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):
[ X ]  $125 per  Exchange  Act  Rules  0-11(c)(1)(ii), 14a-6(i)((1) or
       14a-6(j)(2).
[   ]  $500 per each  party to the controversy pursuant to Exchange Act Rule 
       14a-6(i)(3).
[   ]  Fee computed on table below per Exchange Act Rules
       14a-6(i)(4) and 0-11.
       1)  Title of each class of securities to which transaction applies:

           -----------------------------------------------------------------
       2)  Aggregate number of securities to which transaction applies:

           -----------------------------------------------------------------
       3)  Per unit price or other underlying value of transaction computed
              pursuant to Exchange Act Rule 0-11: _/

           -----------------------------------------------------------------
       4)  Proposed maximum aggregate value of transaction:

           -----------------------------------------------------------------
  _/   Set forth  the amount on which the filing fee is calculated and state
       how it was determined.

   
[ X ]  Fee paid previously with preliminary materials.
    
[   ]  Check box if  any part of the fee  is offset as provided  by Exchange
       Act  Rule 0-11(a)(2) and identify the filing for which the offsetting
       fee  was   paid  previously.     Identify  the  previous   filing  by
       registration statement number, or  the Form or Schedule and  the date
       of its filing.

       (1)    Amount Previously Paid:

              ---------------------------------------------
       (2)    Form, Schedule or Registration Statement No.:

              ---------------------------------------------
       (3)    Filing Party:

              ---------------------------------------------
       (4)    Date Filed:

              ---------------------------------------------
<PAGE>
                         CONTINENTAL HOMES HOLDING CORP.
         7001 N. Scottsdale Road, Suite 2050, Scottsdale, Arizona 85253
                                 (602) 483-0006

                              --------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                   to be held

                                 August 29, 1996

                              --------------------


To our Stockholders:

         You are cordially  invited to attend the Annual Meeting of Stockholders
to be held on August 29,  1996,  at 9:00 A.M.  (Phoenix  time) at the  Company's
executive  offices located at 7001 N. Scottsdale Road,  Suite 2050,  Scottsdale,
Arizona 85253, for the following purposes:

         (1) To elect eight directors; and

         (2) To  amend  the  By-Laws  of the  Company  to  provide  (i)  for the
classification  of the  Board of  Directors  into  three  classes;  (ii)  that a
director  may be  removed  by  shareholders  only for  cause  and only  with the
approval of eighty percent (80%) of the outstanding shares; (iii) that the Board
of  Directors  shall be  composed  of not fewer than three and not more than ten
directors;  and (iv) that these amendments may be amended or repealed only by an
affirmative vote of seventy-five percent (75%) of the outstanding shares.

         (3) To transact  such other  business as may  properly  come before the
meeting or any adjournments thereof.

         Only holders of Common Stock of record at the close of business of June
26, 1996 will be entitled to receive  notice of and to vote at the meeting or at
any adjournment thereof.

                                              By Order of the Board of Directors



                                              Julie E. Collins
                                              Secretary

Scottsdale, Arizona
July 25, 1996

         Whether or not you intend to be present at the meeting, please date and
sign the enclosed proxy card and mail it promptly in the enclosed  postage-paid,
addressed envelope.
<PAGE>
                                 PROXY STATEMENT

         The Annual Meeting of Stockholders  of Continental  Homes Holding Corp.
(the "Company") will be held at the Company's  executive offices located at 7001
N. Scottsdale Road, Suite 2050, Scottsdale, Arizona 85253, on August 29, 1996 at
9:00 A.M.  (Phoenix time) for the purposes set forth in the foregoing  notice of
meeting.  The  accompanying  form of  proxy  for use at the  meeting  and at any
adjournments  thereof is solicited by the Board of Directors of the Company. Any
proxy may be revoked by the  stockholder  by written  notice to the Secretary of
the  Company,  if such notice is  actually  received by her before such proxy is
exercised, or by attending and voting at the meeting in person.

         The vote of a plurality  of the shares  held by persons  present at the
meeting in person or by proxy is  required  for the  election  of  directors  as
outlined in Proposal One and the vote of a majority of shares of stock  eligible
to vote at the  meeting is required to amend the By-Laws as outlined in Proposal
Two.  Abstentions  and votes withheld by brokers in the absence of  instructions
from  street-name  holders  (broker  non-votes)  will be counted for purposes of
determining whether a quorum is present,  will have the effect of a vote against
a proposal for which a majority of the outstanding shares is required,  and will
have no effect on the election of directors.

         Proxies  in the  accompanying  form  which  are  properly  executed  by
stockholders,  duly returned to the Company and not revoked will be voted in the
manner  indicated  below.  This proxy statement and the  accompanying  proxy are
being mailed to stockholders on or about July 25, 1996.

                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

         As of the close of business on June 26,  1996,  the record date for the
meeting,  the Company had 7,001,330  shares of its common stock,  par value $.01
per share (the "Common Shares") outstanding and entitled to vote at the meeting.
Each Common  Share will be entitled to one vote on each matter  presented at the
meeting.  The  presence  in person or by proxy of a  majority  of Common  Shares
entitled to vote at the meeting shall constitute a quorum.

         The following  table sets forth certain  information as of the close of
business on July 5, 1996  concerning (i) the beneficial  ownership of the Common
Shares by each director, nominee for director and named executive officer and by
all  directors  and  executive  officers of the Company as a group and (ii) each
person who, to the  knowledge of the Company,  is the  beneficial  owner of more
than 5% of the Common Shares.
                                       1
<PAGE>
                                                       Number of         Percent
                                                     Common Shares         of
                     Name and Address                Beneficially        Common
                  of Beneficial Owner (1)                Owned           Shares
                  -----------------------                -----           ------
Donald R. Loback                                        543,350             7.7%
W. Thomas Hickcox                                        36,375  (2)         *
Robert B. Ryan                                           19,000  (3)         *
Timothy C. Westfall                                      15,250  (4)         *
Bradley S. Anderson                                         200              *
Peter D. O'Connor                                           -0-              *
Jo Ann Rudd                                                 -0-              *
William Steinberg                                           500              *
Directors and officers as a group
     (9 persons)                                        615,425  (5)        8.7%
FMR Corp. (6)                                           750,800            10.7%
Wellington Management Company (7)                       463,500             6.6%
Mitchell Hutchins Asset Management, Inc. (8)            460,000             6.5%
First Union Corporation (9)                             453,300             6.4%
Dimensional Fund Advisors, Inc. (10)                    405,348             5.8%
- - ----------
*Denotes less than 1% of outstanding Common Shares

(1)      Except  as  set  forth in Notes 6  through  10,  the  address  for each
         beneficial  owner  is c/o  Continental  Homes  Holding  Corp.,  7001 N.
         Scottsdale Road, Suite 2050, Scottsdale, Arizona 85253.

(2)      Includes  options  to purchase  22,875 Common Shares  granted under the
         Amended and Restated  1988 Stock  Incentive  Plan and the Restated 1986
         Stock Incentive Plan.

(3)      Includes  options  to purchase  5,500 Common  Shares  granted under the
         Amended and Restated  1988 Stock  Incentive  Plan and the Restated 1986
         Stock Incentive Plan.

(4)      Includes  options  to purchase  15,250 Common Shares  granted under the
         Amended and Restated  1988 Stock  Incentive  Plan and the Restated 1986
         Stock Incentive Plan.

(5)      Includes  options  to purchase  44,375 Common Shares  granted under the
         Amended and Restated  1988 Stock  Incentive  Plan and the Restated 1986
         Stock Incentive Plan.

(6)      As  reflected  in  Schedule  13-G  dated May 9, 1996 filed by FMR Corp.
         Their address is 82 Devonshire Street, Boston, Massachusetts 02109.

(7)      As  reflected  in  Schedule  13-G  dated  February  9,  1996  filed  by
         Wellington  Management  Company.  Their  address  is 75  State  Street,
         Boston, Massachusetts 02109.

(8)      As reflected in schedule 13-G dated February 13, 1996 filed by Mitchell
         Hutchins  Asset  Management,  Inc.  Their address is 1285 Avenue of the
         Americas, New York, New York 10019.

(9)      As  reflected in Schedule  13-G dated  February 12, 1996 filed by First
         Union Corporation.  Their address is One First Union Center, Charlotte,
         North Carolina, 28288.

(10)     As  reflected  in  Schedule  13-G  dated  February  7,  1996  filed  by
         Dimensional  Fund  Advisors.  Their address is 1299 Ocean Avenue,  11th
         Floor, Santa Monica, California 90401.
                                       2
<PAGE>
                                  PROPOSAL ONE

                              ELECTION OF DIRECTORS

         Eight Directors,  constituting the entire Board of Directors, are to be
elected  at the  meeting  to  serve  until  their  successors  are  elected  and
qualified.  If the  proposal  to amend the  Company's  By-Laws to provide  for a
classified  Board of Directors is approved,  assuming  their  election,  Class I
nominees  will serve for a term  expiring at the 1997 Annual  Meeting,  Class II
nominees will serve for a term expiring at the 1998 Annual Meeting and Class III
nominees  will serve for a term  expiring  at the 1999  Annual  Meeting.  If the
proposal is not approved,  then all eight nominees, if elected, will serve for a
term expiring at the 1997 Annual  Meeting or until their  respective  successors
are elected and qualified.  The Board of Directors proposes the elections of the
following  nominees and intends that the persons named in the accompanying proxy
will vote the shares  represented by each proxy for the election as Directors of
such nominees unless a contrary direction is indicated.  If prior to the meeting
any nominee is unable or  unwilling  to serve as a Director,  which the Board of
Directors does not expect, the persons named in the accompanying proxy will vote
for such alternate nominee, if any, as may be selected by them.

         Certain  information  is given below for each  nominee for Director and
the Class in which each will initially  serve if the proposed  amendments to the
By-Laws of the Company are adopted.
<TABLE>
<CAPTION>
 Nominee, Year First Elected                          Position with the Company, Present Principal Occupation,
         as Director                                              Principal Occupations During the
           and Class            Age                           Last Five Years and Other Directorships
- - ----------------------------    ---     --------------------------------------------------------------------------------------

<S>                             <C>     <C>                                                              
Donald R. Loback                44      Chairman and Chief Executive  Officer of the Company since  September 1995,  Co-Chief
  1985 (Class III)                      Executive Officer since July 1986.

W. Thomas Hickcox               43      President  and Chief  Operating  Officer  of the  Company  since  September  1995 and
  1992 (Class III)                      December 1994,  respectively.  Senior Vice President of  Continental  Homes,  Inc., a
                                        subsidiary  of  the  Company  ("CHI") since  May 1991 and Vice President of Sales and
                                        Marketing  of CHI  from  May 1985 to May 1991.

Robert B. Ryan                  39      Vice  President of  Management  Information  Systems of the Company  since  September
  (Class II)                            1995, Vice President of CHI since March 1986.

Timothy C. Westfall             50      Vice President and General  Counsel of the Company since October 1994, Vice President
  (Class II)                            and General Counsel of CHI since February 1990.

Bradley S. Anderson             35      Senior Associate,  Commercial Properties Division of CB Commercial Real Estate Group,
  1993 (Class II)                       Inc., a real estate brokerage company in Scottsdale, Arizona since January 1987.

Peter D. O'Connor               53      Vice  President of First  Highland,  an industrial  real estate  development  company
  (Class I)                             since 1989.

Jo Ann Rudd                     51      Owner/President  of the accounting firm of Jo Ann Rudd CPA, P.C. in Phoenix,  Arizona
  1992 (Class I)                        since April 1986.

                                       3
<PAGE>
 Nominee, Year First Elected                          Position with the Company, Present Principal Occupation,
         as Director                                              Principal Occupations During the
           and Class             Age                           Last Five Years and Other Directorships
- - -----------------------------    ---    --------------------------------------------------------------------------------------

William Steinberg               41      Vice President,  AMB Institutional  Realty Advisors,  Inc., a pension fund advisor in
  1992 (Class III)                      Boston,  Massachusetts since August 1994.  President and Founder of Saxe Investments,
                                        a real estate  services  and  consulting company  in  Scottsdale,   Arizona  from
                                        February  1993 through  July 1994.  From August 1988 through February 1993 he was
                                        a  Partner/Principal  of  Trammell  Crow Company,   a  real  estate   development
                                        company in Phoenix, Arizona.
</TABLE>

During fiscal 1996, the Board of Directors had the following committees:

         The Audit Committee is composed of Bradley S. Anderson, Jo Ann Rudd and
William  Steinberg.  The  function  of the  Audit  Committee  is to  review  the
Company's internal controls,  its financial  reporting and the scope and results
of the audit engagement.  It meets with appropriate  Company financial personnel
and  independent  public  accountants  in  connection  with these  reviews.  The
Committee also recommends to the Board the appointment of the independent public
accountants,  who have access to the  Committee at any time.  In fiscal 1996 one
Audit Committee meeting was held.

         The Compensation  Committee is composed of Bradley S. Anderson,  Jo Ann
Rudd and William  Steinberg.  The function of the  Compensation  Committee is to
establish  the amount  and form of  compensation  awarded to Messrs.  Loback and
Hickcox,  including  salary,  bonuses  and stock  option  awards  and to monitor
compensation  of the other  executive  officers of the Company.  In fiscal 1996,
five Compensation Committee meetings were held.

         The Stock Incentive Committee and Incentive  Compensation Committee are
comprised of Donald R. Loback and W. Thomas  Hickcox.  The function of the Stock
Incentive and Incentive  Compensation  Committees is to administer the Company's
Amended and Restated 1988 Stock Incentive Plan and Restated 1986 Stock Incentive
Plan,  respectively (except with respect to Messrs. Loback and Hickcox).  During
fiscal 1996,  the Stock  Incentive  Committee held one meeting and the Incentive
Compensation Committee held no meetings.

         The Board of Directors does not have a nominating committee.

         During  fiscal  1996,  the  Board  of  Directors  had a total  of seven
meetings.  All of the  directors  attended  more than 85% of the meetings of the
Board of Directors and meetings of each of the  Committees on which they served.
In fiscal 1996 each  director  who is not an employee  was paid an annual fee of
$7,500 and an additional $500 for each Board and Committee meeting attended.  In
fiscal 1997 each non-employee director will be paid an annual fee of $12,000 and
$500 for each Board and Committee meeting attended.
                                       4
<PAGE>
                               EXECUTIVE OFFICERS

         The  following  information  is  furnished  with  respect to  executive
officers of the Company who are not nominees to serve on the Board of Directors.
<TABLE>
<CAPTION>
                                                                   Position with the Company and
Name                           Age                       Principal Occupations During the Last Five Years
- - ----                           ---     ---------------------------------------------------------------------------------------
<S>                            <C>     <C>
Julie E. Collins               36      Financial  Vice  President,  Treasurer  and  Secretary of the Company since July 1996,
                                       Controller of CHI prior to that date.
</TABLE>


         The  following  table  sets forth the  annual  compensation,  long-term
compensation and all other  compensation for the last three fiscal years for the
Company's  Chief  Executive  Officer and the four next most  highly  compensated
executive officers (the "Named Officers").

                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
   
                                                                                           Long Term
                                                 Annual Compensation                     Compensation
                                                                                            Awards
                                  ---------------------------------------------------       ------
  Name and Principal     Fiscal      Salary          Bonus          Other Annual            Options             All Other
       Position           Year          $              $          Compensation (1)             #            Compensation (2)
- - ----------------------- --------- -------------- --------------- -------------------- -------------------- --------------------
<S>                       <C>        <C>             <C>                 <C>                  <C>                 <C>   
Donald R. Loback          1996       $250,000        $540,000            $--                    -0-               $6,273
  Chief Executive         1995        200,000         100,000             --                    -0-                4,415
  Officer                 1994        200,000          92,429             --                    -0-                4,398

W. Thomas Hickcox         1996        232,692         368,000             --                    -0-                4,623
  President and           1995        192,308         125,000             --                  5,000                4,307
  Chief Operating         1994        178,462          81,890             --                  4,000                3,399
  Officer

Timothy C. Westfall       1996        154,750         115,000             --                  5,000                4,493
  Vice President and      1995        148,385          50,000             --                  3,000                4,409
  General Counsel         1994        141,616          30,000             --                  3,000                3,912

Kathleen R. Wade          1996         69,708         200,000             --                    -0-                4,602
  (3)                     1995        200,000         100,000             --                    -0-                4,074
                          1994        200,000          83,714             --                    -0-                4,202

Kenda B. Gonzales         1996        108,092         125,000             --                  5,000                3,608
  (4)                     1995         96,131          65,000             --                  3,000                2,898
                          1994        102,308          50,437             --                  3,000                2,150
</TABLE>
    

(1)      The amount of perquisites and other personal  benefits received by each
         of the Named  Officers  for a fiscal year does not exceed the lesser of
         $50,000  or 10  percent  of the total  annual  salary and bonus of such
         Named Officer for such fiscal year.

(2)      Includes Company  contributions to the Company's 401(k) retirement plan
         and premiums and administrative  service fees paid by the Company under
         the  executive  split  dollar life  insurance  program.  The Company is
         entitled to recover the premiums and  administrative  service fees from
         any amounts paid by the insurer on such split dollar life  policies and
         has retained a collateral  interest in each policy to the extent of the
         premiums  and  administrative  service  fees paid with  respect to such
         policy.  The  following  table  sets  forth  the  value  of  all  other
         compensation:
                                       5
<PAGE>
<TABLE>
<CAPTION>
                                                           D.R.           W.T.           T.C.          K.R.          K.B
                                                          Loback         Hickcox       Westfall        Wade        Gonzales
                                                          ------         -------       --------        ----        --------
<S>                                                       <C>             <C>          <C>           <C>           <C>    
Fiscal 1996
  401(K) Company Contribution                             $ 5,115         $ 3,651      $ 3,299       $ 3,634       $ 3,111
  Economic Benefit of Split Dollar Plan                     1,158             972        1,194           968           497
                                                          -------         -------      -------       -------       -------
                                                          $ 6,273         $ 4,623      $ 4,493       $ 4,602       $ 3,608
                                                          =======         =======      =======       =======       =======
Fiscal 1995
  401(K) Company Contribution                             $ 3,449         $ 3,396      $ 3,294       $ 3,234       $ 2,408
  Economic Benefit of Split Dollar                            966             911        1,115           840           490
                                                          -------         -------      -------       -------       -------
                                                          $ 4,415         $ 4,307      $ 4,409       $ 4,074       $ 2,898
                                                          =======         =======      =======       =======       =======
Fiscal 1994
  401(K) Company Contribution                             $ 3,433         $ 2,719      $ 2,981       $ 3,363       $ 1,751
  Economic Benefit of Split Dollar                            965             680          931           839           399
                                                          -------         -------      -------       -------       -------
                                                          $ 4,398         $ 3,399      $ 3,912       $ 4,202       $ 2,150
                                                          =======         =======      =======       =======       =======
</TABLE>

(3)      Ms. Wade was Co-Chief  Executive  Officer prior to her  resignation  in
         September 1995.

(4)      Ms. Gonzales was Chief Financial Officer, Treasurer and Secretary prior
         to her resignation in July 1996.

         The following table sets forth  information on options grants in fiscal
1996 to each of the Named Officers.

                        OPTION GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                                                                                           Potential
                                                                                                      Realizable Value at
                                                                                                        Assumed Annual
                                                                                                     Rates of Stock Price
                                                                                                         Appreciation
                                       Individual Grants                                                for Option Term
- - -------------------------------------------------------------------------------------------------       ---------------
                                                   % of Total
                                                     Options
                                                   Granted to         Exercise
                                 Options          Employees in         Price        Expiration
           Name                Granted #(1)        Fiscal Year         ($/Sh)          Date            5%            10%
           ----                ------------        -----------         ------          ----            --            ---

<S>                               <C>                 <C>            <C>            <C>           <C>           <C>
Donald R. Loback                    -0-                -0-  %        $   --               --      $     --      $
                                                                                                                       --
W. Thomas Hickcox                   -0-                -0-               --               --            --
                                                                                                                       --
Timothy C. Westfall               5,000               14.3            18.25         11/29/05        57,387        145,429
Kathleen R. Wade                    -0-                -0-               --               --            --
                                                                                                                       --
Kenda B. Gonzales                 5,000               14.3            18.25         11/29/05        57,387        145,429
</TABLE>

(1)      All  options  granted  are for  Common  Shares and are  exercisable  in
         cumulative 25% installments commencing one year from the date of grant,
         with full vesting occurring on the fourth anniversary date.
                                       6
<PAGE>
         The  following  table sets forth  information  on option  exercises  in
fiscal  1996 by each of the  Named  Officers  and the  value  of such  officers'
unexercised options at May 31, 1996.

                 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                        AND FISCAL YEAR-END OPTION VALUES
<TABLE>
<CAPTION>
                                                                                                              Value of
                                                                             Number of                      Unexercised
                                                                            Unexercised                     In-The-Money
                                                                            Options at                       Options at
                                                                        Fiscal Year End (#)             Fiscal Year End ($)
                                                                        -------------------             -------------------
                                      Shares
                                    Acquired on        Value
              Name                 Exercise (#)    Realized ($)   Exercisable     Unexercisable    Exercisable    Unexercisable
              ----                 ------------    ------------   -----------     -------------    -----------    -------------
<S>                                  <C>          <C>                 <C>             <C>        <C>               <C>       
Donald R. Loback                       -0-        $        --           -0-            -0-       $         --      $       --
W. Thomas Hickcox                    5,695             96,535         22,875          6,375           316,047          56,412
Timothy C. Westfall                  3,000             61,500         15,250          9,500           210,719          71,243
Kathleen R. Wade                       -0-                               -0-            -0-                --              --
                                                           --
Kenda B. Gonzales                   10,000            166,769         16,195          9,500           221,478          71,243
</TABLE>

Compensation Committee Report

         The  Compensation  Committee  of the Board of Directors is comprised of
three  non-employee  directors of the Company,  currently  Messrs.  Anderson and
Steinberg  and Ms. Rudd.  The  Committee is  responsible  for  establishing  the
compensation  levels for  Messrs.  Loback and  Hickcox.  The  Committee  is also
responsible  for reviewing and  monitoring,  but not approving  compensation  to
other executives of the Company.

         The Company's  executive  compensation  programs are intended to enable
the Company to attract,  retain and reward  highly  qualified  executives  while
maintaining  a strong and direct  link  between  executive  pay,  the  Company's
financial performance and return on stockholders' equity.

         In fiscal  1996 the  Company  had three  Executive  Officers  excluding
Messrs. Loback and Hickcox. Compensation for executive officers is determined by
Messrs. Loback and Hickcox.  Commencing in fiscal 1994, such compensation levels
were reviewed by the Compensation Committee. It is recognized that management is
most  familiar  with  the  individual  employees,  with  prevailing  levels  for
compensation  within certain markets and other factors  affecting  compensation.
However,  Compensation Committee review is to ensure that compensation decisions
relative to executives of the Company are made responsibly.

         The committee  sets  compensation  for Messrs.  Loback and Hickcox.  In
keeping  with  the  Company's  compensation  objectives;  Messrs.  Loback's  and
Hickcox's  compensation  is largely driven by cash  incentives that are directly
tied to the Company's financial performance. Accordingly, it was determined that
Mr.  Loback's  fiscal 1996  compensation  would be comprised of a base salary of
$250,000  plus  a  cash  bonus  equal  to  1.25%  of  the   Company's   pre-tax,
pre-incentive income.
Mr. Loback has the same arrangement for fiscal 1997.

   
         Mr. Hickcox's  fiscal 1996  compensation was comprised of a base salary
of  $250,000  plus a  cash  bonus  equal  to  .75%  of  the  Company's  pre-tax,
pre-incentive income. In fiscal 1997, Mr. Hickcox will
                                       7
<PAGE>
have the  same  base  salary  and his  bonus  will be  increased  to 1.0% of the
Company's pre-tax, pre-incentive income.
    

         As a part of the decision making process,  the Committee reviewed prior
years  compensation  of Chief  Executive  Officers  and  Presidents  of selected
homebuilding companies deemed comparable to the Company,  noting that during the
periods  the  average  compensation  paid to  comparable  officers  had  been in
considerable excess of the compensation paid to Messrs. Loback and Hickcox.

         The only long-term  incentive  plans  maintained by the Company are the
stock  option  plans.  The  compensation  of  the  executive  officers  consists
principally  of salary,  annual bonus and income and  potential  gain from stock
options.  Mr.  Loback  has never been  granted  stock  options  under any of the
Company's stock option plans, however he is eligible to receive such grants. The
perquisites and other benefits received by executive  officers are incidental to
employment.

         The  above  Committee   Report  to  Shareholders  of  the  Compensation
Committee shall not be deemed incorporated by reference by any general statement
incorporating  by  reference  this Proxy  Statement  into any  filing  under the
Securities Act of 1933 or under the Securities  Exchange Act of 1934,  except to
the extent  that the  Company  specifically  incorporates  this  information  by
reference and shall not otherwise be deemed under such acts.

                                                    COMPENSATION COMMITTEE

                                                    Bradley S. Anderson

                                                    Jo Ann Rudd

                                                    William Steinberg
                                       8
<PAGE>
                                PERFORMANCE GRAPH

         The graph below  compares the  cumulative  total return of  Continental
Homes Holding Corp., the S&P 500 Index and the S&P Homebuilding Index:
<TABLE>
<CAPTION>
- - ------------------------------------ -------------- -------------- -------------- -------------- -------------- --------------
                                        May-91         May-92         May-93         May-94         May-95         May-96
- - ------------------------------------ -------------- -------------- -------------- -------------- -------------- --------------
<S>                                     <C>            <C>            <C>            <C>            <C>            <C>   
Continental                             100.00         133.54         151.51         163.42         182.34         297.25
- - ------------------------------------ -------------- -------------- -------------- -------------- -------------- --------------
S&P Homebuilding                        100.00         109.85         122.61         127.83         153.64         197.33
- - ------------------------------------ -------------- -------------- -------------- -------------- -------------- --------------
S&P 500                                 100.00         112.21         152.24         125.14         137.79         144.83
- - ------------------------------------ -------------- -------------- -------------- -------------- -------------- --------------
</TABLE>

         The above graph is based upon common stock and index prices  calculated
as of May 31 for each of the last five fiscal  year-end  periods.  The Company's
May 31, 1996 closing price per Common Share was $24.625.  As of July 3, 1996 the
Company's Common Shares closed at $21.50 per share. The stock price  performance
of Continental  Homes Holding Corp.  depicted in the graph above represents past
performance only and it not indicative of future performance.
                                       9
<PAGE>
                                  PROPOSAL TWO

         This proposal is to approve  amendments to the Company's  By-Laws.  The
amendments  would (1)  classify  the Board of  Directors  into three  classes as
nearly equal in size as possible;  (2) provide that the Board of Directors shall
be composed of not fewer than three and not more than ten directors; (3) provide
that  directors may be removed for cause and only with the  affirmative  vote of
eighty  percent  (80%) of the  outstanding  shares;  and (4) provide  that these
provisions  may  be  amended  or  repealed  only  by  an  affirmative   vote  of
seventy-five percent (75%) of the outstanding shares.

Classified Board

         To enhance  continuity  and  stability of the Board of  Directors,  the
Company's Board of Directors has unanimously  approved and recommended  that the
stockholders  of the Company  approve an amendment to Section 2.1 of the By-Laws
to provide for the  classification  of the Board of Directors into three classes
of directors, with staggered terms of office.

         The Company's  By-Laws  currently  provide that all directors are to be
elected to the Board of Directors annually for a term of one year.  Delaware law
permits  provisions  in a certificate  of  incorporation  or by-law  approved by
stockholders  that provide for a  classified  board of  directors.  The proposed
amendment to the By-Laws,  described in Exhibit A to this Proxy Statement, would
provide that (exclusive of directors who may be elected by the holders of one or
more  series of  preferred  stock)  directors  would be  classified  into  three
classes,  as nearly  equal in number as  possible.  One class  would hold office
initially  for a term expiring at the 1997 Annual  Meeting,  another class would
hold office  initially  for a term  expiring at the 1998 Annual  Meeting and one
class  would  hold  office  initially  for a term  expiring  at the 1999  Annual
Meeting.  At each Annual  Meeting  following  this  initial  classification  and
election,  the  successors to the class of directors  whose terms expire at that
meeting would be elected for a term of office to expire at the third  succeeding
Annual  Meeting after their election and until their  successors  have been duly
elected and qualified. A director appointed in between terms due to vacancies or
newly  created  directorships  would hold office until the end of the  unexpired
portion of the term of the class to which they have been elected.  See "Election
of Directors" as to the  composition of each class of directors if this proposal
is adopted.

         The proposed  classified board amendment will significantly  extend the
time  required to effect any change in control of the Board of Directors and may
discourage hostile takeover bids for the Company. Currently, a change in control
of the Board of Directors can be made by stockholders holding a plurality of the
votes cast at a single Annual  Meeting.  If the Company  implements a classified
board of directors,  it will take at lease two Annual Meetings for  stockholders
to make a change in control of the Board of Directors because only a minority of
the directors will be elected at each meeting. The Company's management knows of
no specific  effort or plan to accumulate the common shares or to obtain control
of the Company.  The purpose and intended  effect of the amendment is to enhance
the continuity and stability of the Company's  management and Board of Directors
by making it more difficult for  stockholders  to remove or change the incumbent
members of the Board of Directors.

ADVANTAGES

   
         The  classified  board  proposal is designed to assure  continuity  and
stability in the Board of Directors'  leadership and policies.  While management
has not  experienced any problems with such continuity in the past, it wishes to
ensure that this experience will continue.  The Board of Directors also 
                                       10
<PAGE>
believes that the  classified  board proposal will assist the Board of Directors
in  protecting  the interest of the  Company's  stockholders  in the event of an
unsolicited offer for the Company.
    

DISADVANTAGES

         Because of the additional  time required to change control of the Board
of Directors,  the  classified  board  proposal will tend to perpetuate  present
management.  Because the  classified  board proposal will increase the amount of
time required for a takeover bidder to obtain control of the company without the
cooperation of the Board of Directors it may discourage the acquisition of large
blocks of the  Company's  shares by  causing  it to take  longer for a person or
group of  persons  who  acquire  such a block of  shares  to  effect a change in
management.  The classified  board proposal will also make it more difficult for
the stockholders to change the composition of the Board of Directors even if the
stockholders  believe  such a  change  would  be  desirable  and in  their  best
interest.

Size of Board; Removal of Directors and Amendments

         The Company's  current  By-Laws require that the Board be composed of a
minimum of three directors but set no maximum number of directors.  The proposed
amendment  provides  that the number of directors  that  constitutes  the entire
board may not exceed  ten,  except in the case of any  increase in the number of
directors by reason of any  provision  entitling  the holders of any one or more
series of preferred stock of the Company, voting as a class, to elect additional
directors in specified circumstances.  The number of directors may be changed by
resolution  of a majority of the entire Board or by the holders of  seventy-five
percent (75%) of the  outstanding  shares  entitled to vote, but no decrease may
shorten the term of any  incumbent  director.  Under  Delaware  law,  unless the
Certificate  of  Incorporation  provides  otherwise,   directors  serving  on  a
classified board may only be removed for cause. Since the Company's  Certificate
of  Incorporation  does not provide  otherwise,  and the current By-Laws provide
that a director may be removed with or without cause, the proposed  amendment to
the By-Laws  provides  that the directors may be removed only for cause and only
by the  affirmative  vote of holders of eighty  percent  (80%) of the  Company's
common stock. The proposed amendment also provides this provision may be amended
or repealed only by an affirmative vote of 75% of the outstanding shares

ADVANTAGES

   
         The primary  purpose of the provision  limiting the number of directors
to ten is to reinforce the intended  effect of the classified  board by negating
the  possibility  of a change in control of the Board by an increase in its size
to a number  which  gives  control  of the Board to members  appointed  to newly
created  directorships.  The primary purpose of the provisions regarding removal
for cause is to preclude  the removal of any director or directors by a takeover
bidder or otherwise,  unless removal is warranted for reasons other than control
of the Board. For a takeover bidder to obtain effective  control of the Company,
it presently  would need to control at least a majority of the Board votes.  One
popular method for a takeover  bidder to obtain control is to acquire a majority
of the  outstanding  shares of a company  through a tender  offer or open market
purchases  and to use that voting  power to remove the  existing  directors  and
replace them with  persons  chosen by the takeover  bidder.  Requiring  cause in
order to remove a director  would  defeat  this  strategy,  thereby  encouraging
potential  takeover  bidders to obtain the  cooperation  of the  existing  Board
before  attempting  a  takeover.  Under the  amendment,  directors  can still be
removed but only by a vote of eighty  percent  (80%) of the  shareholders  at an
annual meeting or a special meeting of the shareholders called for such purpose,
and only for  cause.  The  proposal  is not being  made as a result of any prior
effort to remove a director. The provisions of the amendment can only be amended
or  repealed  by a vote of 75% of the  outstanding  shares to prevent a takeover
bidder or their 
                                       11
<PAGE>
entity from  eliminating  the protections of the amendment by a majority vote in
the course of a takeover  attempt.  The Board believes this 75% vote requirement
is an essential part of the protection  provided by the amendment.  All of these
provisions are  consistent  with, and supportive of, the concept of a classified
board  in that  they  tend to  moderate  the  pace of  change  in the  Board  of
Directors.  The Board  believes that the  amendments  will properly  condition a
director's  continued service upon his ability to serve rather than his position
relative to a dominant shareholder.
    

DISADVANTAGES

         The  amendment  will make the removal of any director  more  difficult,
even if such  removal  is  believed  by the  shareholders  to be in  their  best
interests,  and will eliminate the shareholder's ability to remove a director at
will. Since the amendment will make the removal of directors more difficult,  it
will increase the  directors'  security in their  positions and, since the Board
has the power to retain and discharge  management,  could  perpetuate  incumbent
management.  Furthermore,  the  limit  on the  size of the  Board  will  make an
increase in the size of the Board in excess of the  specified  limit  impossible
without  Board  and  shareholder   approval,   thus,  perhaps   eliminating  the
opportunity to elect additional members to the Board.

         Shareholders  should  recognize  that  the  amendment  will  make  more
difficult the removal of a director in  circumstances  which do not constitute a
takeover  attempt and where,  in the opinion of the holders of a majority of the
Company's  outstanding shares, cause for such removal may exist.  Moreover,  the
proposed  amendment  may have the  effect  of  delaying  an  ultimate  change in
existing management which might be desired by a majority of the shareholders.
                                       12
<PAGE>
Required Vote

         In order to be adopted, this proposal must receive the affirmative vote
of the  holders of a majority  of the  shares of stock  eligible  to vote at the
meeting.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSAL NO. 2.
                                         ---

                         INDEPENDENT PUBLIC ACCOUNTANTS

   
         The Board of Directors has  appointed the firm of Arthur  Andersen LLP,
independent public accountants,  to audit the consolidated  financial statements
of the  Company  for the fiscal year  ending May 31,  1997.  Representatives  of
Arthur  Andersen  LLP are  expected  to be  present  at the  Annual  Meeting  of
Stockholders  and to be  available  to respond to  appropriate  questions.  Such
representatives  will have the  opportunity  to make a  statement  at the Annual
Meeting if they desire to do so.
    

                              STOCKHOLDER PROPOSALS

         Proposals by  stockholders  intended to be presented at the next Annual
Meeting  must be received by the Company on or before March 26, 1997 in order to
be included in the Proxy  Statement and proxy for the 1997 meeting.  The mailing
address  of the  Company  for  submission  and  any  such  proposals  is 7001 N.
Scottsdale Road, Suite 2050, Scottsdale, Arizona 85253, Attn.: Secretary.

                      COMPLIANCE WITH SECTION 16(A) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the
Company's  directors and certain of its officers,  and persons who own more than
10 percent of a registered  class of the Company's  equity  securities,  to file
reports of ownership and changes in ownership  with the  Securities and Exchange
Commission  (the  "SEC").  Officers,  directors  and  greater  than  10  percent
shareholders  are required by SEC regulations to furnish the Company with copies
of all Section 16(a) forms they file.

         Based solely on its review of the copies of such forms  received by it,
the  Company  believes  that  during  the year  ended May 31,  1996,  all filing
requirements  applicable to its officers,  directors and greater than 10 percent
beneficial owners were complied with.
                                       13
<PAGE>
                                  OTHER MATTERS

         The Board of Directors  knows of no matters other than those  described
above which are likely to come before the meeting. If any other matters properly
come before the meeting,  the persons  named in the  accompanying  form of proxy
intend to vote the proxies in accordance with their best judgment.

         The entire cost of  solicitation  of proxies in the  accompanying  form
will be borne by the Company. The Company will reimburse brokers for their costs
associated with  transmitting  these materials to persons from whom such brokers
hold  Common  Shares.  In  addition  to the  use of the  mails,  proxies  may be
solicited  by  directors,  officers and regular  employees  of the  Company,  by
personal interview, telephone and telecopy.

         The Company's Annual Report to Stockholders (which is not a part of the
proxy solicitation  material) is being mailed to stockholders  together with the
Proxy Statement.

         Stockholders  wishing to receive a copy of the  Company's  Fiscal  1996
Annual  Report on Form 10-K  (including  the  financial  statement and schedules
thereto)  filed  with the  Securities  and  Exchange  Commission  may obtain one
without charge by making a written  request to Investor  Relations,  Continental
Homes Holding Corp.,  7001 N. Scottsdale Road, Suite 2050,  Scottsdale,  Arizona
85253.

                                              By Order of the Board of Directors



                                                       JULIE E. COLLINS
                                                          Secretary

                                       14
<PAGE>
                                                                       EXHIBIT A


Text to Amendment to Section 2.1 of the Company's By-Laws.

"Section 2.1 Number, Qualification, Election and Term of Directors. The business
of the  corporation  shall be managed by the Board,  which shall  consist of not
fewer  than  three  and not more than ten  directors,  except in the case of any
increase in the number of directors  by reason of any  provision  entitling  the
holders of any one or more series of preferred stock of the Company, voting as a
class, to elect additional directors in specified  circumstances.  The number of
directors  may be changed by  resolution of a majority of the entire Board or by
the holders of seventy-five  percent (75%) of the outstanding shares entitled to
vote, but no decrease may shorten the term of any incumbent director.  Directors
shall be elected by the holders of record at annual  meetings  of  stockholders.
The  directors  (exclusive of directors who may be elected by the holders of one
or more series of preferred  stock) shall be divided  into three  classes,  each
class to contain as near as possible to  one-third  (1/3) of the whole number of
directors of the Board of  Directors.  The initial term of office for members of
the first  class  shall  expire  at the  annual  meeting  of  stockholders  next
following;  the  initial  term of office for  members of the second  class shall
expire at the annual  meeting  one year  thereafter;  and the  initial  term for
members of the third class shall  expire at the annual  meeting of  stockholders
two years thereafter.  At the expiration of the initial term, and the succeeding
term of each class,  the directors of each class shall be elected to serve for a
term of three years.  In the interim  between annual  meetings of  stockholders,
newly  created  directorships,  and any  vacancies  in the  board of  directors,
including  vacancies  created  from the removal of directors  for cause,  may be
filled by election by a majority of the remaining  directors then in office. Any
director so elected  shall serve for the  unexpired  term of office or until his
successor is elected and qualified or until his earlier  resignation  or removal
as further  defined in Section  2.9.  This  classified  board  provision  may be
amended or repealed and any provision that is  inconsistent  may be adopted only
by an affirmative vote of holders of seventy-five percent (75%) of the Company's
common stock."

Text of Amendment to Section 2.9 of the Company's By-Laws.

"Section 2.9  Resignation  and Removal of Directors.  Any director may resign at
any time by delivering his  resignation in writing to the president or secretary
of the corporation, to take effect at the time specified in the resignation; the
acceptance  of the  resignation,  unless  required  by its  terms,  shall not be
necessary  to make it  effective.  Any director or the entire Board of Directors
may be  removed  from  office  by  stockholders  only for  cause and only by the
affirmative  vote of holders of eighty  percent  (80%) of the  Company's  common
stock.  Any director may be removed by the Board of  Directors  for cause.  This
provision may be amended or repealed and any provision that is inconsistent  may
be adopted only by an affirmative vote of holders of seventy-five  percent (75%)
of the Company's common stock."
                                       15
<PAGE>
                         CONTINENTAL HOMES HOLDING CORP.
            7001 N. Scottsdale Road, Suite 2050, Scottsdale, AZ 85253
           This Proxy is Solicited on Behalf of The Board of Directors

         The undersigned hereby appoints Donald R. Loback and W. Thomas Hickcox,
and each of them severally,  as Proxies of the undersigned,  each with the power
to appoint his substitute,  and hereby  authorizes them to represent and to vote
as designated below all the shares of Common Stock of Continental  Homes Holding
Corp. (the "Company") held of record by the undersigned on June 26, 1996, at the
Annual Meeting of  Stockholders to be held on August 29 1996 and any adjournment
thereof.
<TABLE>
<CAPTION>
                        THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSALS ONE AND TWO
<S>  <C>                   
(1)  FOR ELECTION AS DIRECTORS OF ALL NOMINEES LISTED BELOW TO SERVE UNTIL THE 1997 ANNUAL MEETING OF
     STOCKHOLDERS (except as indicated to the contrary below).
     [ ]  FOR all nominees listed below                      [ ]  WITHHOLD AUTHORITY to vote
              (except as indicated to the contrary below)         for all nominees listed below
Donald R. Loback, W. Thomas Hickcox, Robert B. Ryan, Timothy C. Westfall, Jo Ann Rudd, William Steinberg,  Bradley S. Anderson, 
Peter D. O'Connor  (INSTRUCTION:  To withhold authority to vote for any nominee, indicate the individual nominee's name on space
provided below.)

____________________________________________________________________________________________________________
(2)  TO AMEND THE BY-LAWS OF THE COMPANY TO PROVIDE (I) FOR THE CLASSIFICATION OF THE BOARD OF DIRECTORS 
     INTO THREE  CLASSES; (II) THAT A DIRECTOR MAY BE REMOVED BY SHAREHOLDERS ONLY FOR CAUSE AND ONLY 
     WITH THE APPROVAL OF EIGHTY PERCENT (80%) OF THE OUTSTANDING SHARES; (III) THAT THE BOARD OF DIRECTORS
     SHALL BE COMPOSED OF NOT FEWER THAN THREE AND NOT MORE THAN TEN DIRECTORS; AND (IV) THAT THESE 
     AMENDMENTS MAY BE AMENDED OR REPEALED ONLY BY AN AFFIRMATIVE VOTE OF SEVENTY-FIVE PERCENT (75%)
     OF THE OUTSTANDING SHARES.
     [ ] FOR          [ ]   WITHHOLD AUTHORITY           [ ]    ABSTAIN
(3)      In their discretion, the Proxies are authorized to vote upon such other
         business as may  properly  come  before the meeting or any  adjournment
         thereof.
</TABLE>





This proxy when properly  executed  will be voted in the manner  directed by the
undersigned  stockholder.  If no direction is made, this proxy will be voted FOR
Proposals (1) and (2).

                                            Please sign  exactly as name appears
                                            below. When Shares are held by joint
                                            tenants,   both  should  sign.  When
                                            signing   as   attorney,   executor,
                                            administrator,  trustee or guardian,
                                            please  sign your name and  indicate
                                            full    title   as   such.    If   a
                                            corporation,  an authorized  officer
                                            should  sign his  name and  indicate
                                            his title. If a partnership,  please
                                            sign   in   partnership    name   by
                                            authorized person.

                                            Dates:______________________________

  Receipt of Notice of Meeting and
  Proxy Statement is hereby acknowledged.   ____________________________________
                                                         Signature

                                            ____________________________________
                                                   Signature if held jointly
Please sign, date and mail in the enclosed envelope


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