CONTINENTAL HOMES HOLDING CORP
DEF 14A, 1997-07-15
OPERATIVE BUILDERS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential,  for  Use  of  the  Commission  Only  (as  permitted  by  Rule
    14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                     Continental Homes Holding Corporation
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1) Title of each class of securities to which transaction applies:

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2) Aggregate number of securities to which transaction applies:

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3) Per unit price or other underlying value of transaction  computed pursuant to
   Exchange  Act Rule 0-11  (set  forth the  amount on which the  filing  fee is
   calculated and state how it was determined):

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4) Proposed maximum aggregate value of transaction:

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5) Total fee paid:

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[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
    0-11(a)(2)  and  identify the filing for which the  offsetting  fee was paid
    previously.  Identify the previous filing by registration  statement number,
    or the form or schedule and the date of its filing.

    1) Amount previously paid:

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    2) Form, Schedule or Registration No.
 
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    3) Filing party:

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    4) Date filed:

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<PAGE>
                         CONTINENTAL HOMES HOLDING CORP.
         7001 N. Scottsdale Road, Suite 2050, Scottsdale, Arizona 85253
                                 (602) 483-0006


                               ------------------


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                   to be held

                                 August 28, 1997

                               ------------------


To our Stockholders:

         You are cordially  invited to attend the Annual Meeting of Stockholders
to be held on August 28,  1997,  at 9:00 A.M.  (Phoenix  time) at the  Company's
executive  offices located at 7001 N. Scottsdale Road,  Suite 2050,  Scottsdale,
Arizona 85253, for the following purposes:

         (1) To elect eight directors.

         (2) To approve an amendment to the Company's  Amended and Restated 1988
Stock  Incentive  Plan (the "1988  Plan") to,  among other  things,  increase by
500,000 the number of shares of the  Company's  Common  Stock that may be issued
pursuant to the 1988 Plan and permit  members of the Board of Directors  and the
Stock Incentive Committee to participate in the 1988 Plan.

         (3) To transact  such other  business as may  properly  come before the
meeting or any adjournments thereof.

         Only holders of Common Stock of record at the close of business of July
8, 1997 will be entitled  to receive  notice of and to vote at the meeting or at
any adjournment thereof.

                                             By Order of the Board of Directors


                                             /s/ Julie E. Collins
                                             Julie E. Collins
                                             Secretary

Scottsdale, Arizona
July 8, 1997

         Whether or not you intend to be present at the meeting, please date and
sign the enclosed proxy card and mail it promptly in the enclosed  postage-paid,
addressed envelope.
<PAGE>
                                 PROXY STATEMENT

         The Annual Meeting of Stockholders  of Continental  Homes Holding Corp.
(the "Company") will be held at the Company's  executive offices located at 7001
N. Scottsdale Road, Suite 2050, Scottsdale, Arizona 85253, on August 28, 1997 at
9:00 A.M.  (Phoenix time) for the purposes set forth in the foregoing  notice of
meeting.  The  accompanying  form of  proxy  for use at the  meeting  and at any
adjournments  thereof is solicited by the Board of Directors of the Company. Any
proxy may be revoked by the  stockholder  by written  notice to the Secretary of
the  Company,  if such notice is  actually  received by her before such proxy is
exercised, or by attending and voting at the meeting in person.

         The vote of a plurality  of the shares  held by persons  present at the
meeting in person or by proxy is  required  for the  election  of  directors  as
outlined in Proposal One and the vote of a majority of shares of stock  eligible
to vote at the meeting is required to amend the  Company's  Amended and Restated
1988 Stock  Incentive  Plan as outlined in Proposal Two.  Abstentions  and votes
withheld  by brokers in the absence of  instructions  from  street-name  holders
(broker non-votes) will be counted for purposes of determining  whether a quorum
is  present,  will have the  effect of a vote  against  a  proposal  for which a
majority of the outstanding  shares is required,  and will have no effect on the
election of directors.

         Proxies  in the  accompanying  form  which  are  properly  executed  by
stockholders,  duly returned to the Company and not revoked will be voted in the
manner  indicated  below.  This proxy  statement,  the attached Notice of Annual
Meeting and the accompanying  proxy are being mailed to stockholders on or about
July 25, 1997.

                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

         As of the close of  business  on July 8, 1997,  the record date for the
meeting,  the Company had 6,852,580  shares of its common stock,  par value $.01
per share (the "Common Shares") outstanding and entitled to vote at the meeting.
Each Common  Share will be entitled to one vote on each matter  presented at the
meeting.  The  presence  in person or by proxy of a  majority  of Common  Shares
entitled to vote at the meeting shall constitute a quorum.

         The following  table sets forth certain  information as of the close of
business on July 8, 1997  concerning (i) the beneficial  ownership of the Common
Shares by each director, nominee for director and named executive officer and by
all  directors  and  executive  officers of the Company as a group and (ii) each
person who, to the  knowledge of the Company,  is the  beneficial  owner of more
than 5% of the Common Shares.
                                       1
<PAGE>
                                                       Number of         Percent
                                                     Common Shares         of
                     Name and Address                Beneficially        Common
                  of Beneficial Owner (1)                Owned           Shares
                  -----------------------                -----           ------
Donald R. Loback                                        567,650            8.2%
Julie E. Collins                                          1,500  (2)          *
W. Thomas Hickcox                                        40,500  (3)          *
Robert B. Ryan                                           25,650  (4)          *
Timothy C. Westfall                                      19,500  (5)          *
Bradley S. Anderson                                         600               *
Peter D. O'Connor                                         2,000               *
Jo Ann Rudd                                                 -0-               *
William Steinberg                                           500               *
Directors and officers as a group
     (11 persons)                                       658,445  (6)       9.5%
FMR Corp. (7)                                           806,800           11.7%
Wellington Management Company (8)                       687,900           10.0%
First Union Corporation (9)                             501,000            7.2%
Dimensional Fund Advisors, Inc. (10)                    416,448            6.0%
Barclays Global Investors (11)                          395,806            5.7%
- ------------------
*Denotes less than 1% of outstanding Common Shares

(1)      Except  as set  forth in  Notes 7  through  11,  the  address  for each
         beneficial  owner  is c/o  Continental  Homes  Holding  Corp.,  7001 N.
         Scottsdale Road, Suite 2050, Scottsdale, Arizona 85253.

(2)      Includes  options to purchase  1,500 Common  Shares  granted  under the
         Amended and Restated 1988 Stock Incentive Plan.

(3)      Includes  options to purchase  27,000 Common  Shares  granted under the
         Amended and Restated  1988 Stock  Incentive  Plan and the Restated 1986
         Stock Incentive Plan.

(4)      Includes  options to purchase  9,750 Common  Shares  granted  under the
         Amended and Restated  1988 Stock  Incentive  Plan and the Restated 1986
         Stock Incentive Plan.

(5)      Includes  options to purchase  19,500 Common  Shares  granted under the
         Amended and Restated  1988 Stock  Incentive  Plan and the Restated 1986
         Stock Incentive Plan.

(6)      Includes  options to purchase  58,250 Common  Shares  granted under the
         Amended and Restated  1988 Stock  Incentive  Plan and the Restated 1986
         Stock Incentive Plan.

(7)      As  reflected  in Schedule  13-G dated  February  14, 1997 filed by FMR
         Corp.  Their address is 82  Devonshire  Street,  Boston,  Massachusetts
         02109.

(8)      As  reflected  in  Schedule  13-G  dated  January  24,  1997  filed  by
         Wellington  Management  Company.  Their  address  is 75  State  Street,
         Boston, Massachusetts 02109.

(9)      As  reflected  in Schedule  13-G dated  February 3, 1997 filed by First
         Union Corporation.  Their address is One First Union Center, Charlotte,
         North Carolina, 28288.
                                       2
<PAGE>
(10)     As  reflected  in  Schedule  13-G  dated  February  5,  1997  filed  by
         Dimensional  Fund  Advisors.  Their address is 1299 Ocean Avenue,  11th
         Floor, Santa Monica, California 90401.

(11)     As reflected in Schedule 13-G dated February 12, 1997 filed by Barclays
         Global  Investors,  N.A.  Their  address  is  45  Fremont  Street,  San
         Francisco, California 94105.
                                       3
<PAGE>
                                  PROPOSAL ONE

                              ELECTION OF DIRECTORS

         Eight Directors,  constituting the entire Board of Directors, are to be
elected  at the  meeting  to hold  office  until  the  next  Annual  Meeting  of
Stockholders and until their successors are elected and qualified.  The Board of
Directors  proposes the elections of the following nominees and intends that the
persons named in the accompanying proxy will vote the shares represented by each
proxy for the election as Directors of such nominees unless a contrary direction
is  indicated.  If prior to the meeting any  nominee is unable or  unwilling  to
serve as a Director,  which the Board of Directors does not expect,  the persons
named in the accompanying proxy will vote for such alternate nominee, if any, as
may be selected by them.

         Certain information is given below for each nominee for Director.
<TABLE>
<CAPTION>
                                                      Position with the Company, Present Principal Occupation,
    Nominee and Year First                                        Principal Occupations During the
     Elected as Director         Age                           Last Five Years and Other Directorships
- -------------------------------  ---    --------------------------------------------------------------------------------------
<S>                              <C>    <C>
Donald R. Loback                 45     Chairman and Chief Executive  Officer of the Company since  September 1995,  Co-Chief
  1985                                  Executive Officer since July 1986.

W. Thomas Hickcox                44     President  and Chief  Operating  Officer  of the  Company  since  September  1995 and
  1992                                  December 1994,  respectively.  Chief Executive Officer of Continental  Homes, Inc., a
                                        subsidiary of the  Company ("CHI")  since May 1997, President  of CHI from  September
                                        1995 to May 1997, Senior Vice President of CHI from May 1991 to September 1995.

Robert B. Ryan                   40     Vice  President of  Management  Information  Systems of the Company  since  September
  1996                                  1995, Vice President of CHI since March 1986.

Timothy C. Westfall              51     Vice President and General  Counsel of the Company since October 1994, Vice President
  1996                                  and General Counsel of CHI since February 1990.

Bradley S. Anderson              36     Vice President,  Commercial  Properties  Division of CB Commercial Real Estate Group,
  1993                                  Inc., a real estate brokerage company in Phoenix, Arizona since January 1987.

Peter D. O'Connor                54     Vice  President of First  Highland,  an industrial  real estate  development  company
  1996                                  since 1989.

Jo Ann Rudd                      52     Owner/President  of the accounting firm of Jo Ann Rudd CPA, P.C. in Phoenix,  Arizona
  1992                                  since April 1986.
</TABLE>
                                        4
<PAGE>
<TABLE>
<CAPTION>
                                                      Position with the Company, Present Principal Occupation,
    Nominee and Year First                                        Principal Occupations During the
     Elected as Director         Age                           Last Five Years and Other Directorships
- -------------------------------         --------------------------------------------------------------------------------------
<S>                              <C>    <C>
William Steinberg                42     Vice President,  AMB Institutional  Realty Advisors,  Inc., a pension fund advisor in
  1992                                  Boston, Massachusetts since August 1994. President and Founder of Saxe Investments, a
                                        real estate  services and  consulting  company in  Scottsdale,  Arizona from February
                                        1993 through July 1994, a  Partner/Principal  of Trammell Crow Company, a real estate
                                        development company in Phoenix, Arizona from August 1988 through February 1993.
</TABLE>
During fiscal 1997, the Board of Directors had the following committees:

         The Audit  Committee  is  composed  of  Bradley S.  Anderson,  Peter D.
O'Connor, Jo Ann Rudd and William Steinberg. The function of the Audit Committee
is to review the Company's  internal controls,  its financial  reporting and the
scope and results of the audit  engagement.  It meets with  appropriate  Company
financial  personnel and independent public accountants in connection with these
reviews.  The  Committee  also  recommends to the Board the  appointment  of the
independent public accountants, who have access to the Committee at any time. In
fiscal 1997, one Audit Committee meeting was held.

         The Compensation Committee is composed of Bradley S. Anderson, Peter D.
O'Connor,  Jo Ann Rudd and William  Steinberg.  The function of the Compensation
Committee is to establish the amount and form of compensation awarded to Messrs.
Loback and Hickcox,  including  salary,  bonuses and stock option  awards and to
monitor  compensation of the other executive officers of the Company.  In fiscal
1997, two Compensation Committee meetings were held.

         The Stock Incentive Committee and Incentive  Compensation Committee are
comprised of Donald R. Loback,  W. Thomas Hickcox and Timothy C.  Westfall.  The
function of the Stock  Incentive  and  Incentive  Compensation  Committees is to
administer  the  Company's  Amended and Restated 1988 Stock  Incentive  Plan and
Restated 1986 Stock Incentive Plan, respectively (except with respect to Messrs.
Loback and Hickcox).  In fiscal 1997,  the Stock  Incentive  Committee  held two
meetings and the Incentive Compensation Committee held no meetings.

         The Board of Directors does not have a nominating committee.

         During  fiscal  1997,  the  Board  of  Directors  had a  total  of five
meetings.  All of the  directors  attended  more than 85% of the meetings of the
Board of Directors and meetings of each of the  Committees on which they served.
The  Company  has  established  a  policy  that a  portion  of the  non-employee
directors remuneration should be paid by granting non-qualified stock options in
accordance  with the Company's  Amended and Restated 1988 Stock  Incentive Plan,
subject to receipt of stockholder  approval of certain  amendments to such Plan.
In fiscal 1997 each  director  who is not an employee  was paid an annual fee of
$12,000,  an additional $500 for each Board and Committee  meeting attended and,
subject to receipt of stockholder  approval,  granted stock options representing
3,000 shares of the  Company's  Common Stock.  In fiscal 1998 each  non-employee
director  will be paid an  annual  fee of  $12,000,  $500  for  each  Board  and
Committee  meeting attended and receive stock options as determined by the Stock
Incentive Committee.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSAL NO. 1.
                                       5
<PAGE>
                               EXECUTIVE OFFICERS

         The  following  information  is  furnished  with  respect to  executive
officers of the Company who are not nominees to serve on the Board of Directors.
<TABLE>
<CAPTION>
                                                                   Position with the Company and
Name                            Age                       Principal Occupations During the Last Five Years
- ----                            ---    ---------------------------------------------------------------------------------------
<S>                            <C>     <C>
Julie E. Collins               37      Chief  Financial  Officer of the Company  since May 1997,  Financial  Vice  President,
                                       Treasurer and  Secretary of the Company  since July 1996,  Controller of CHI from June
                                       1990 to July 1996.

Don C. Merrell                 34      Corporate  Controller of the Company since May 1997,  Controller of CHI from July 1996
                                       to May 1997.  Senior Accountant with Arthur Andersen LLP prior to that date.

Deborah L. Granado             41      Vice  President  of Personnel of the Company  since May 1997,  Personnel  Manager from
                                       April 1996 to May 1997,  Computer  Programmer  of CHI from November 1994 to April 1996
                                       and Administrative Assistant from June 1985 to October 1994.
</TABLE>
                                       6
<PAGE>
         The  following  table  sets forth the  annual  compensation,  long-term
compensation and all other  compensation for the last three fiscal years for the
Company's  Chief  Executive  Officer and the four next most  highly  compensated
executive officers (the "Named Officers").
<TABLE>
<CAPTION>
                           SUMMARY COMPENSATION TABLE

                                                                                           Long Term
                                                 Annual Compensation                     Compensation
                                                                                            Awards
                                  ---------------------------------------------------       ------
  Name and Principal     Fiscal      Salary          Bonus          Other Annual            Options             All Other
       Position           Year          $              $          Compensation (1)             #            Compensation (2)
- ----------------------- --------- -------------- --------------- -------------------- -------------------- --------------------
<S>                       <C>        <C>             <C>                 <C>                 <C>                  <C>   
Donald R. Loback          1997       $250,000        $692,000            $--                 20,000               $5,386
  Chief Executive         1996        250,000         540,000             --                    -0-                6,273
  Officer                 1995        200,000         100,000             --                    -0-                4,415

W. Thomas Hickcox         1997        250,000         625,020             --                 15,000                4,786
  President and           1996        232,692         368,000             --                    -0-                4,623
  Chief Operating         1995        192,308         125,000             --                  5,000                4,307
  Officer                 

Timothy C. Westfall       1997        160,769         160,000             --                 10,000                4,862
  Vice President and      1996        154,750         115,000             --                  5,000                4,493
  General Counsel         1995        148,385          50,000             --                  3,000                4,409
                          
Robert B. Ryan            1997        116,923         150,000             --                 10,000                4,160
  Vice President          1996        108,712         100,000             --                  5,000                3,775
                          1995        103,654          40,000             --                  3,000                3,779

Julie E. Collins          1997        106,962          70,000             --                 10,000                5,557
  Chief Financial         1996         82,462          20,000             --                    -0-                2,655
  Officer, Treasurer      1995         75,808           8,500             --                    -0-                1,999
  and Secretary           
</TABLE>
(1)      The amount of perquisites and other personal  benefits received by each
         of the Named  Officers  for a fiscal year does not exceed the lesser of
         $50,000  or 10  percent  of the total  annual  salary and bonus of such
         Named Officer for such fiscal year.

(2)      Includes Company  contributions to the Company's 401(k) retirement plan
         and premiums and administrative  service fees paid by the Company under
         the  executive  split  dollar life  insurance  program.  The Company is
         entitled to recover the premiums and  administrative  service fees from
         any amounts paid by the insurer on such split dollar life  policies and
         has retained a collateral  interest in each policy to the extent of the
         premiums  and  administrative  service  fees paid with  respect to such
         policy.  The  following  table  sets  forth  the  value  of  all  other
         compensation:
                                       7
<PAGE>
                                           D.R.     W.T.    T.C.   R.B.    J.E.
                                          Loback  Hickcox Westfall Ryan  Collins
Fiscal 1997                               ------  ------- -------- ----  -------
  401(K) Company Contribution             $3,662  $3,325  $3,381  $3,522  $5,021
  Economic Benefit of Split Dollar Plan    1,724   1,461   1,481     638     536
                                          ------  ------  ------  ------  ------
                                          $5,386  $4,786  $4,862  $4,160  $5,557
                                          ======  ======  ======  ======  ======
Fiscal 1996
  401(K) Company Contribution             $5,115  $3,651  $3,299  $3,303  $2,284
  Economic Benefit of Split Dollar Plan    1,158     972   1,194     472     371
                                          ------  ------  ------  ------  ------
                                          $6,273  $4,623  $4,493  $3,775  $2,655
                                          ======  ======  ======  ======  ======
Fiscal 1995
  401(K) Company Contribution             $3,449  $3,396  $3,294  $3,309  $1,632
  Economic Benefit of Split Dollar Plan      966     911   1,115     470     367
                                          ------  ------  ------  ------  ------
                                          $4,415  $4,307  $4,409  $3,779  $1,999
                                          ======  ======  ======  ======  ======

         The following  table sets forth  information on option grants in fiscal
1997 to each of the Named Officers.

                        OPTION GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                                                                            Potential
                                                                                       Realizable Value at
                                                                                         Assumed Annual
                                                                                      Rates of Stock Price
                                                                                          Appreciation
                                   Individual Grants                                     for Option Term
- ------------------------------------------------------------------------------------     ---------------
                           Number of         % of Total
                           Securities          Options
                           Underlying        Granted to     Exercise
                         Options/SAR's      Employees in     Price      Expiration
          Name            Granted (1)      Fiscal Year(2)    ($/Sh)        Date         5%         10%
          ----            -----------      --------------    ------        ----         --         ---
<S>                          <C>                <C>         <C>           <C>        <C>         <C>     
Donald R. Loback (3)         20,000             14.3 %      $17.125       09/09/06   $215,396    $545,857
W. Thomas Hickcox (3)        15,000             10.7         17.125       09/09/06    161,547     409,393
Timothy C. Westfall (3)       5,000              3.6         18.750       07/24/06     58,959     149,413
Timothy C. Westfall (3)       5,000              3.6         15.875       04/04/07     49,919     126,503
Robert B. Ryan                5,000              3.6         18.750       07/24/06     58,959     149,413
Robert B. Ryan                5,000              3.6         15.875       04/04/07     49,919     126,503
Julie E. Collins              5,000              3.6         18.750       07/24/06     58,959     149,413
Julie E. Collins              5,000              3.6         15.875       04/04/07     49,919     126,503
</TABLE>
(1)      All  options  granted  are for  Common  Shares and are  exercisable  in
         cumulative 25% installments commencing one year from the date of grant,
         with full vesting occurring on the fourth anniversary date.

(2)      The Company granted options representing 139,800 shares of Common Stock
         to employees in fiscal 1997.

(3)      These  grants are  subject to receipt of  stockholder  approval  of the
         amendments to the 1988 Plan.
                                       8
<PAGE>
         The  following  table sets forth  information  on option  exercises  in
fiscal  1997 by each of the  Named  Officers  and the  value  of such  officers'
unexercised options at May 31, 1997.

                 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                        AND FISCAL YEAR-END OPTION VALUES
<TABLE>
<CAPTION>
                                                          Number of                    Value of
                                                    Securities Underlying            Unexercised
                                                         Unexercised                 In-The-Money
                                                         Options at                   Options at
                                                      Fiscal Year End            Fiscal Year End ($)
                                                      ----------------           -------------------
                        Shares
                      Acquired on       Value
      Name            Exercise (#)   Realized ($)  Exercisable   Unexercisable  Exercisable    Unexercisable
      ----            ------------   ------------  -----------   -------------  -----------    -------------
<S>                       <C>        <C>             <C>            <C>        <C>            <C>        
Donald R. Loback          -0-        $     --           -0-         20,000     $      --      $       --
W. Thomas Hickcox         -0-              --        27,000         17,250       147,875           3,281
Timothy C. Westfall       -0-              --        19,500         15,250       100,188           4,469
Robert B. Ryan            -0-              --         9,750         15,250        21,406           4,469
Julie E. Collins          -0-              --         1,500         10,000         5,813           2,500
</TABLE>
                          COMPENSATION COMMITTEE REPORT

         The  Compensation  Committee  of the Board of Directors is comprised of
four non-employee directors of the Company, currently Messrs. Anderson, O'Connor
and Steinberg and Ms. Rudd. The Committee is responsible  for  establishing  the
compensation  levels for  Messrs.  Loback and  Hickcox.  The  Committee  is also
responsible  for reviewing and  monitoring,  but not approving,  compensation to
other executives of the Company.

         The Company's  executive  compensation  programs are intended to enable
the Company to attract,  retain and reward  highly  qualified  executives  while
maintaining  a strong and direct  link  between  executive  pay,  the  Company's
financial performance and return on stockholders' equity.

         In  fiscal  1997 the  Company  had five  Executive  Officers  excluding
Messrs. Loback and Hickcox. Compensation for executive officers is determined by
Messrs. Loback and Hickcox.  Commencing in fiscal 1994, such compensation levels
were reviewed by the Compensation Committee. It is recognized that management is
most  familiar  with  the  individual  employees,  with  prevailing  levels  for
compensation  within certain markets and other factors  affecting  compensation.
However,  Compensation Committee review is to ensure that compensation decisions
relative to executives of the Company are made responsibly.

         The committee  sets  compensation  for Messrs.  Loback and Hickcox.  In
keeping  with  the  Company's  compensation  objectives,  Messrs.  Loback's  and
Hickcox's  compensation  is largely driven by cash  incentives that are directly
tied  to  the  Company's  financial  performance.   Accordingly,  the  Committee
determined  in June 1996 that Mr.  Loback's  fiscal 1997  compensation  would be
comprised  of a base salary of $250,000  plus a cash bonus equal to 1.25% of the
Company's  pre-tax,  pre-incentive  income. In addition,  Mr. Loback was granted
stock  options  pursuant  to the  Company's  Amended  and  Restated  1988  Stock
Incentive Plan, subject to receipt of stockholder approval,  representing 20,000
shares of the Company's  Common Stock.  In fiscal 1998, Mr. Loback's base salary
will be increased to $450,000 and his cash bonus will be the same percentage.
                                       9
<PAGE>
         Mr. Hickcox's  fiscal 1997  compensation was comprised of a base salary
of  $250,000  plus a cash  bonus  equal  to  1.00%  of  the  Company's  pre-tax,
pre-incentive  income.  In  addition,  Mr.  Hickcox  was granted  stock  options
pursuant  to the  Company's  Amended and  Restated  1988 Stock  Incentive  Plan,
subject  to receipt  of  stockholder  approval  of the  amendments  to the Plan,
representing  15,000 shares of the Company's  Common Stock.  In fiscal 1998, Mr.
Hickcox's  base salary will be  increased to $300,000 and his cash bonus will be
the same percentage.

         As a part of the decision making process,  the Committee reviewed prior
years  compensation  of Chief  Executive  Officers  and  Presidents  of selected
homebuilding companies deemed comparable to the Company,  noting that during the
periods the average  compensation paid to comparable officers had been in excess
of the compensation paid to Messrs.
Loback and Hickcox.

         The only long-term  incentive  plans  maintained by the Company are the
stock  option  plans.  The  compensation  of  the  executive  officers  consists
principally  of salary,  annual bonus and income and  potential  gain from stock
options.  The perquisites and other benefits received by executive  officers are
incidental to employment.

         Section  162(m)  of  the  Internal  Revenue  Code  generally  disallows
deductions  to  public  companies  for  executive  compensation  in excess of $1
million to named executive  officers.  The Committee will take appropriate steps
to  optimize  deductibility  and  believes  that all  current  payments to named
executive officers are deductible.

         The  above  Committee   Report  to  Shareholders  of  the  Compensation
Committee shall not be deemed incorporated by reference by any general statement
incorporating  by  reference  this Proxy  Statement  into any  filing  under the
Securities Act of 1933 or under the Securities  Exchange Act of 1934,  except to
the extent  that the  Company  specifically  incorporates  this  information  by
reference and shall not otherwise be deemed under such acts.

                                        COMPENSATION COMMITTEE

                                        Bradley S. Anderson

                                        Peter D. O'Connor

                                        Jo Ann Rudd

                                        William Steinberg
                                       10
<PAGE>
                                PERFORMANCE GRAPH

         The graph below  compares the  cumulative  total return of  Continental
Homes Holding Corp., the S&P 500 Index and the S&P Homebuilding Index:























                      May-92    May-93    May-94    May-95    May-96    May-97
                      ------    ------    ------    ------    ------    ------

Continental           100.00    113.46    122.38    136.54    222.59    149.68 
S&P Homebuilding      100.00    135.68    111.53    122.80    129.07    139.78 
S&P 500               100.00    111.61    116.36    139.86    179.63    232.47 
                                                                              
         The above graph is based upon common stock and index prices  calculated
as of May 31 for each of the last five fiscal  year-end  periods.  The Company's
May 30, 1997 closing price per Common Share was $16.375.  As of July 2, 1997 the
Company's Common Shares closed at $17.75 per share. The stock price  performance
of Continental  Homes Holding Corp.  depicted in the graph above represents past
performance only and is not indicative of future performance.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

As of May 31, 1997,  Mr. Hickcox owed  $138,729.46  to the Company.  The Company
paid  invoices  on behalf of Mr.  Hickcox  related  to the  construction  of his
personal residence. Such amount will be paid by Mr. Hickcox in fiscal 1998.
                                       11
<PAGE>
                                  PROPOSAL TWO

         In  June  1997,  the  Board  of  Directors  adopted  amendments  to the
Company's Amended and Restated 1988 Stock Incentive Plan (the "1988 Plan") which
require  stockholder  approval.  The Board approved an increase in the number of
shares of Common Stock subject to the 1988 Plan from 500,000 shares to 1,000,000
shares.  The Board took such action because at the end of fiscal 1997 there were
only 44,695 shares available under the 1988 Plan for future grants and the Board
believes  that a stock  option  program is an  important  factor in  attracting,
retaining  and   motivating  key  employees  who  will  dedicate  their  maximum
productive  efforts  toward  the  advancement  of the  Company.  The Board  also
approved an amendment  to the 1988 Plan which would permit  members of the Board
of Directors and the Stock Incentive  Committee to participate in the 1988 Plan.
The Board has granted  options to purchase 3,000 shares of the Company's  Common
Stock to each  non-employee  member of the Board of  Directors,  and  options to
purchase  20,000,  15,000 and 10,000  shares of the  Company's  Common  Stock to
Messrs.  Loback,  Hickcox and  Westfall,  respectively,  subject to  stockholder
approval.  The Board believes that the above-mentioned  amendments further these
objectives  by  assuring  continuing   availability  of  stock  options  in  the
appropriate circumstances.

         The principal  aspects of the 1988 Plan are summarized  below. The full
text of the Plan is annexed hereto as Exhibit A.  Shareholders are urged to read
Exhibit A  carefully.  This  description  of the 1988 Plan is  qualified  in its
entirety by reference to Exhibit A.

         The  Company's  1988 Plan was adopted by the Board of  Directors of the
Company on July 29, 1988 and the shareholders of the Company on August 26, 1988.
All officers and key  employees of the Company and its  subsidiaries  who are in
positions which enable them to make  contributions to the long-term  performance
and growth of the Company are eligible to receive awards under the 1988 Plan. As
of July 8, 1997,  approximately  twenty-five  employees  of the  Company and its
subsidiaries were eligible to participate in the 1988 Plan.

         The 1988 Plan is administered by the Board of Directors.  The Board has
delegated  its  authority  under the Plan to a Stock  Incentive  Committee  (the
"Incentive  Committee"),  which consists of at least three members of the Board.
Any further  references in this section to the "Incentive  Committee" shall mean
either the Board or the Stock Incentive Committee.

         The 1988 Plan authorizes  grants with respect to a maximum of 1,000,000
Common  Shares  (subject to adjustment  in the event of stock  dividends,  stock
splits,  reclassification of the Common Shares,  recapitalization of the Company
or similar changes in the Company's capitalization).  If the proposed amendments
to the 1988 Plan are  approved  by  stockholders,  the 1988 Plan would limit the
total grants of stock options or stock appreciation rights to any participant in
any fiscal  year to 100,000,  and the  aggregate  number of shares  which may be
restricted  stock to 100,000  shares.  The Company has not granted any shares of
restricted stock to date under the 1988 Plan.

         The  Incentive  Committee  will have the  authority  to  determine  the
employees  to whom options and awards will be granted  under the 1988 Plan,  the
type,  number and terms of the options  and awards to be granted,  the time when
options and awards will be granted and the  duration of the  exercise  period of
options. Awards pursuant to the 1988 Plan may take the form of ISOs, NQSOs, SARs
or  restricted  stock,  or a  combination  of  these  forms of  awards,  each as
described below.

         ISOs are  options (a right to  purchase a stated  number of shares at a
specified price within a given period)  intended to qualify as "incentive  stock
options" under Section 422 of the Internal Revenue Code
                                       12
<PAGE>
of 1986, as amended (the "Code") and, therefore,  are subject to certain special
restrictions.  The exercise price of an ISO may not be less than the fair market
value of the Common Shares on the date of grant,  except that the exercise price
of options held by any  participant  who owns more than 10% of the Common Shares
may not be less than 110% of such fair  market  value on the date of grant,  and
the aggregate  fair market value  (determined as of the date of grant) of shares
covered by all ISOs that may first become exercisable by an optionee in a single
calendar year may not exceed $100,000.  Unless the Incentive  Committee provides
otherwise,  ISOs  granted  under the 1988 Plan are  exercisable  on a cumulative
basis at a rate of 25% each year, beginning on the first anniversary of the date
of grant.  Except as described below, if a participant ceases to be an employee,
an  unexercised  ISO  will   terminate.   In  the  event  of  termination  of  a
participant's  employment by the Company other than for cause,  the  participant
may exercise any ISO (to the extent  otherwise  exercisable  by its terms) for a
period of three months after such termination  unless the expiration date of the
ISO occurs sooner. If termination of a participant's  employment is by reason of
death or  disability,  the ISO may be  exercised  for a period of one year after
such termination, unless the expiration date of the ISO occurs sooner.

         NQSOs are  options  that may be granted  without  regard to the special
restrictions  imposed on ISOs.  Pursuant  to the 1988 Plan,  no NQSO will become
exercisable prior to six months after the date of grant; thereafter,  NQSOs will
become  exercisable at such time and for such number of the Common shares as the
Incentive  Committee  determines.  The exercise price of an NQSO may not be less
than 85% of the fair  market  value of Common  Shares  on the date of grant.  In
general,  the unexercised  portion of an NQSO terminates upon termination of the
participant's employment,  unless the Incentive Committee in its sole discretion
determines otherwise.  In the event of termination by reason of retirement at or
after age 65,  disability or death,  the  unexercised  portion of any NQSO shall
expire three  months after  retirement  or  disability  or one year after death,
unless the expiration date of the NQSO occurs sooner and the participant, during
such three-month period, and the participant's legal  representatives,  heirs or
legatees,  during such one-year period,  may have the same right to exercise the
unexercised  portion  of the NQSO as the  participant  would have had if he were
still an employee of the Company.

         A  participant  may exercise an option during the option period at such
time, and in such amounts  (subject to a 100-share  minimum),  as he desires and
may pay the exercise price in cash or in such other consideration  (which may be
other Common Shares) as the Incentive Committee may determine.  Unless otherwise
provided  in an  option  agreement,  options  granted  under  the 1988  Plan are
exercisable  for a term of ten years from the date of grant,  provided that ISOs
granted to a  more-than-10%  shareholder may only be exercisable for a period of
not more than five years from the date of grant.

         An SAR is a right  which under the 1988 Plan may only be granted (i) in
conjunction  with an NQSO and (ii) in an amount  not in excess of the  number of
Common Shares granted in the related NQSO. An SAR provides a  participant,  with
respect to the number of Common Shares for which the SAR is  exercised,  with an
amount  equal to the  difference  between  the fair  market  value of the Common
Shares on the date the SAR is exercised and the exercise price of the NQSO. Such
amount may be paid in either cash,  Common Shares or a  combination  of cash and
Common Shares,  in the manner specified by the Stock Incentive  Committee.  Each
SAR is  subject to the same  conditions  on  termination  of  employment  as the
related NQSO.

         A recipient of Restricted Stock is entitled to receive Common Shares at
no out-of-pocket  cost or to purchase Common Shares at a price determined by the
Incentive Committee,  which is expected to be below the fair market value of the
shares.  Such Common Shares will be nontransferable  and subject to restrictions
which will render them  subject to  forfeiture  upon the  occurrence  of certain
conditions.  The  time  period  of the  restrictions  and  rate of lapse of such
restrictions  will  be  determined  by  the  Incentive
                                       13
<PAGE>
Committee in its sole  discretion.  The  restrictions  may require a recipient's
continuing employment, and if any required period of continued employment is not
completed  or is only  partially  completed,  the shares  will be  partially  or
completely forfeited to the Company.

Required Vote

         In order to be adopted, this proposal must receive the affirmative vote
of the  holders of a majority  of the  shares of stock  eligible  to vote at the
meeting.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSAL NO. 2.

                         INDEPENDENT PUBLIC ACCOUNTANTS

         The Board of Directors has  appointed the firm of Arthur  Andersen LLP,
independent public accountants,  to audit the consolidated  financial statements
of the  Company  for the fiscal year  ending May 31,  1998.  Representatives  of
Arthur  Andersen  LLP are  expected  to be  present  at the  Annual  Meeting  of
Stockholders  and to be  available  to respond to  appropriate  questions.  Such
representatives  will have the  opportunity  to make a  statement  at the Annual
Meeting if they desire to do so.

                              STOCKHOLDER PROPOSALS

         Proposals by  stockholders  intended to be presented at the next Annual
Meeting  must be received by the Company on or before March 26, 1998 in order to
be included in the Proxy  Statement and proxy for the 1998 meeting.  The mailing
address  of the  Company  for  submission  of any  such  proposals  is  7001  N.
Scottsdale Road, Suite 2050, Scottsdale, Arizona 85253, Attn.: Secretary.

                      COMPLIANCE WITH SECTION 16(A) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the
Company's  directors and certain of its officers,  and persons who own more than
10 percent of a registered  class of the Company's  equity  securities,  to file
reports of ownership and changes in ownership  with the  Securities and Exchange
Commission  (the  "SEC").  Officers,  directors  and  greater  than  10  percent
shareholders  are required by SEC regulations to furnish the Company with copies
of all Section 16(a) forms they file.

         Based solely on its review of the copies of such forms  received by it,
the  Company  believes  that  during  the year  ended May 31,  1997,  all filing
requirements  applicable to its officers,  directors and greater than 10 percent
beneficial owners were complied with.
                                       14
<PAGE>
                                  OTHER MATTERS

         The Board of Directors  knows of no matters other than those  described
above which are likely to come before the meeting. If any other matters properly
come before the meeting,  the persons  named in the  accompanying  form of proxy
intend to vote the proxies in accordance with their best judgment.

         The entire cost of  solicitation  of proxies in the  accompanying  form
will be borne by the Company. The Company will reimburse brokers for their costs
associated with  transmitting  these materials to persons from whom such brokers
hold  Common  Shares.  In  addition  to the  use of the  mails,  proxies  may be
solicited  by  directors,  officers and regular  employees  of the  Company,  by
personal interview, telephone and telecopy.

         The Company's Annual Report to Stockholders (which is not a part of the
proxy solicitation  material) is being mailed to stockholders  together with the
Proxy Statement.

         Stockholders  wishing to receive a copy of the  Company's  Fiscal  1997
Annual Report on Form 10-K  (including  the financial  statements  and schedules
thereto)  filed  with the  Securities  and  Exchange  Commission  may obtain one
without charge by making a written  request to Investor  Relations,  Continental
Homes Holding Corp.,  7001 N. Scottsdale Road, Suite 2050,  Scottsdale,  Arizona
85253.

                                              By Order of the Board of Directors



                                                        JULIE E. COLLINS
                                                            Secretary
                                       15
<PAGE>
                                    EXHIBIT A
                         CONTINENTAL HOMES HOLDING CORP.
                            1988 STOCK INCENTIVE PLAN
                     (As amended and restated June 20, 1997)

1.   Purposes:

         The  purposes  of  the  Continental  Homes  Holding  Corp.  1988  Stock
Incentive Plan (the "Plan") are (a) to provide incentives to those key employees
of Continental  Homes Holding Corp. (the "Company") and its  subsidiaries  whose
performance will contribute to the long-term  success and growth of the Company,
(b) to strengthen the ability of the Company to attract and retain  employees of
high  competence,  (c) to increase the  identity of interests of such  employees
with those of the Company's  stockholders,  and (d) to help build loyalty to the
Company through recognition and the opportunity for stock ownership.

2.   Elements of the Plan

     The Plan provides the Company's  Board of Directors  (the "Board") with the
discretion to grant or award participants  incentives  relating to the Company's
common stock  utilizing (a) incentive  stock  options,  (b)  nonqualified  stock
options  which  may  be  coupled  with  stock  appreciation  rights  and/or  (c)
restricted stock. These benefits may be granted to participants singly or in any
combination which the Board deems appropriate.

3.   Shares Subject to the Plan

     The maximum aggregate number of shares as to which awards or options may at
any time be granted  under this Plan shall be 1,000,000  shares of common stock,
par value  $.01 per share  (the  "Common  Shares"),  subject  to  adjustment  in
accordance  with Section 9 hereof.  Such Common Shares may be either  authorized
but unissued shares or shares  previously  issued and reacquired by the Company.
If and to the extent  options  granted under the Plan  terminate,  expire or are
canceled without having been exercised, or if any shares of restricted stock are
forfeited,  the shares  subject to such option or award shall again be available
for purposes of the Plan.  The maximum  number of Common  Shares with respect to
which  stock  options  or  stock  appreciation  rights  may  be  granted  to any
participant  during any fiscal  year shall be  100,000.  The  maximum  number of
Common  Shares which may be issued under the Plan as  restricted  stock shall be
100,000.

4.   Plan Administration

     The Plan shall be administered by the Board. The Board may delegate this or
any other  authority  granted to it hereunder to a committee which shall consist
of at least  three  members  of the Board  (the  "Stock  Incentive  Committee").
Members of the Stock Incentive Committee shall be eligible to participate in the
Plan, so long as grants to such members are ratified by the  Company's  Board of
Directors other than the members of such Committee (any references herein to the
"Board"  shall be  deemed to refer to  either  the Board or the Stock  Incentive
Committee  if  the  Board  has  delegated   administrative   authority  to  such
Committee).  The  Board  shall  have the sole  authority  to  determine  (a) the
employees to whom options and awards  shall be granted  under the Plan;  (b) the
type,  size and terms of the options  and awards to be granted to each  employee
selected;  (c) the time when options and awards will be granted and the duration
of the exercise  period;  and (d) any other matters  arising under the Plan. The
Board shall have full power and authority to  administer  and interpret the Plan
and to adopt or amend
                                       16
<PAGE>
such rules,  regulations,  agreements and instruments for  implementing the Plan
and for conduct of its business as it deems necessary or advisable.  The Board's
interpretations of the Plan and all determinations made by the Board pursuant to
the powers vested in it hereunder shall be conclusive and binding on all persons
having any interest in the Plan or in any options or awards granted hereunder.

     A majority of the Board shall  constitute a quorum for purposes of meetings
which may be held at such times and places and on such notice as the Board deems
appropriate.  All actions and  determinations  of the Board shall be made by not
less than a majority  of its  members and may be made at a meeting or by written
consent in lieu of a meeting.

5.   Eligibility for Participation

     Officers,  directors  and  other  key  employees  of  the  Company  or  any
subsidiary (as defined in Section  424(f) of the Internal  Revenue Code of 1986,
as amended (the "Code")),  of the Company (a "Subsidiary")  shall be eligible to
participate  in the Plan (the  "Participants").  Nothing  contained in this Plan
shall be construed to limit the right of the Company or any  Subsidiary to grant
options  otherwise than under this Plan in connection with the  acquisition,  by
purchase, lease, merger, consolidation,  or otherwise, of the business or assets
of any corporation, firm or association,  including options granted to employees
thereof who become employees of the Company or a Subsidiary, or for other proper
corporate purposes.

6.   Granting of Options

     (a) As of the  effective  date set forth in Section  23  hereof,  the Board
shall  have the right to grant  Participants  options  that are  intended  to be
"Incentive  Stock  Options"  within the meaning of Section 422 of the Code until
the tenth  anniversary  of the date on which the Board  approved the Plan and/or
other stock options on the terms and conditions set forth herein  ("Nonqualified
Stock Options") or any  combination of Incentive Stock Options and  Nonqualified
Stock  Options.  The Purchase  price of each Common Share to an Incentive  Stock
Option  shall be the Fair Market  Value (as  hereinafter  defined) of a share of
such stock on the date the Incentive Stock Option is granted, provided, however,
that any Incentive  Stock Option granted to a Participant who owns more than 10%
of the total combined voting power of all classes of stock of the Company or any
Subsidiary (a "10% Stockholder") shall not be less than 110% of such Fair Market
Value.  The purchase price of each Common Share subject to a Nonqualified  Stock
Option shall be determined by the Board on or before the date such  Nonqualified
Stock  Option is granted,  but may not be less than 85% of the Fair Market Value
of the Common  Shares on the date of grant.  For  purposes  of this  Plan,  Fair
Market Value shall be deemed to be equal to the last reported sales price on the
applicable date, or if no sales price is available for such date, the average of
the  closing  bid and asked  prices  for such  date,  on (i) the New York  Stock
Exchange ("NYSE"),  if the Common Shares are then listed on such exchange,  (ii)
if the Common Shares are not listed on the NYSE, on the principal national stock
exchange on which the Common  Shares are then listed,  or (iii) if not listed on
any national stock exchange, as reported by NASDAQ. If the Common Shares are not
then  listed on any  national  stock  exchange  or  reported by NASDAQ (or if no
current bid and asked price is  available),  then the Fair Market Value shall be
determined in any reasonable manner approved by the Board.

     (b) The aggregate Fair Market Value (determined as of the date of grant) of
the  Common  Shares  subject  to  Incentive  Stock  Options  that  first  become
exercisable  by a Participant  in any calendar year under this Plan or any other
plan maintained by the Company or any Subsidiary may not exceed $100,000.
                                       17
<PAGE>
     (c) The Board may  prescribe  such other terms as it deems  desirable or as
may be necessary  to qualify the options  granted  hereunder as Incentive  Stock
Options  under the  provisions  of Section  422 of the Code.  The Board may also
authorize acceleration of the exercise of an option or installment thereof.

7.   Term of Options

     Unless the option  agreement  pursuant to which  options  are granted  (the
"Option  Agreement")  provides  otherwise,  options  granted  hereunder shall be
exercisable  for a term of ten  years  from the date of grant  (the  "Expiration
Date");  provided,  however,  that any Incentive  Stock Option  granted to a 10%
Stockholder  may not be exercisable  for a term of more than five years from the
date of grant.

8.   Exercise of Options

     (a) Unless the Board provides  otherwise and such provision is reflected in
the  terms  of  the  Option  Agreement,  Incentive  Stock  Options  will  become
exercisable  in  installments  on a  cumulative  basis at a rate of  twenty-five
percent (25%) each year beginning on the first anniversary of the date of grant.
No Nonqualifed  Stock Option will become  exercisable  prior to six months after
the  date  of  grant;   thereafter,   Nonqualified  Stock  Options  will  become
exercisable  at such time and for such number of Common Shares as the Board,  in
its sole discretion, shall determine.

     (b)  Unless  the  option  agreement  provides  otherwise,  options  granted
hereunder shall be exercisable for cash or any other property  (including Common
Shares or promissory  notes) deemed  acceptable by the Board;  provided that, in
the case of payment by a promissory  note, the Participant  shall pay in cash or
other  property an amount  equal to at least the par value of the Common  Shares
being purchased, and, if the option is an Incentive Stock Option, the note shall
bear a sufficient  rate of interest so that the exercise  price for the purposes
of the Code shall be no less than the Fair  Market  Value of the  Common  Shares
being purchased.

     (c) Except as otherwise  provided herein, no option may be exercised at any
time,  unless  the  holder  is  then a  regular  employee  of the  Company  or a
Subsidiary and has continuously remained an employee at all times (other than on
an absence  for an  approved  leave of  absence or service in the Armed  Forces)
since the date of grant of such option.

     (d) Options shall be exercised by a Participant  giving  written  notice of
such  exercise to the Company,  provided  that an option may not be exercised at
any one time as to less than 100 Common Shares ( or such number of Common Shares
as to which the  option is then  exercisable  if less than 100).  No  fractional
shares,  or cash in lieu  thereof  shall be issued  under this Plan or under any
option granted hereunder.

     (e) An Incentive  Stock Option shall be exercisable  during a Participant's
lifetime only by the Participant,  or if the Participant has become disabled, by
his legal representative.

9.   Adjustments for Certain Events

     The total number of Common Shares available for options or awards under the
Plan and option rights (both as to the number of Common Shares and the per share
option  price) shall be  appropriately  adjusted for any increase or decrease in
the  number of  outstanding  Common  Shares  resulting  from  payment of a stock
dividend on the Common Shares, a subdivision or combination of Common Shares, or
a reclassification  of the Common Shares, and (in accordance with the provisions
contained  in the next
                                       18
<PAGE>
paragraph) in the event of a recapitalization  of the Company or a consolidation
or merger in which the Company shall be the surviving corporation.

     After any merger of one or more  corporations into the Company in which the
Company shall be the surviving  corporation,  or after any  consolidation of the
Company  and one or more  corporations,  or after  any  recapitalization  of the
Company,  each Participant  shall, at no additional cost, be entitled,  upon any
exercise  of  his  option,  to  receive  (subject  to  any  required  action  by
stockholders),  in lieu of the  number of shares as to which such  option  shall
then be so  exercised,  the  number  and  class  of  shares  of  stock  or other
securities to which such  Participant  would have been entitled  pursuant to the
terms  of  the   agreement   of   merger  or   consolidation   or  the  plan  of
recapitalization   if  at  the  time  of  such   merger  or   consolidation   or
recapitalization  such  Participant  had been a holder  of record of a number of
Common  Shares  equal to the number of shares as to which such option shall then
be so exercised. Comparable rights shall accrue to each Participant in the event
of successive  recapitalizations,  mergers,  or  consolidations of the character
described above.

     In the event of any sale of all or  substantially  all of the assets of the
Company,  or any merger of the Company  into  another  corporation  in which the
Company is not the surviving corporation,  or any merger in which the holders of
capital stock of the Company receive cash or other consideration in exchange for
their  shares,  or any  dissolution  or  liquidation  of the  Company or, in the
discretion of the Board, any  consolidation or other  reorganization in which it
is impossible or  impracticable  to continue in effect options granted under the
Plan, the Company shall, at least 20 days prior to the scheduled closing of such
event, send a written notice to each Participant by registered or certified mail
or personal delivery stating that if such Participant's  option is not exercised
by the close of business on the business day  immediately  preceding the date of
the scheduled closing of such event it shall terminate and the Board may, in its
discretion,  determine  (and if it does so the Company's  notice shall so state)
that options  granted  under the Plan shall be  exercisable  in full during such
20-day  period;  provided that the Company has given the foregoing  notice,  any
portion  of such  Participant's  option  remaining  unexercised  at the close of
business on such day shall terminate  unless the closing of such event shall not
occur (whether it occurs on the scheduled  date or a later date),  in which case
the Company's notice shall be of no further effect.  However,  the Board may, in
its  discretion,  require  instead,  if any  corporation  acquiring the stock or
assets of the  Company or into which the  Company  merged is willing and able to
assume all outstanding options granted under the Plan and such options shall not
thereby lose their  character as Incentive  Stock Options,  that such options to
the extent not previously  exercised shall be assumed by such other  corporation
and the preceding sentence shall not apply.

     The foregoing  adjustments  and the manner of  application of the foregoing
provisions  shall be  determined by the Board in its sole  discretion.  Any such
adjustment may provide for the  elimination of any fractional  share which might
otherwise  become subject to an option,  and,  provided that any such adjustment
with respect to an Incentive  Stock Option in connection  with a transaction  to
which Section  424(a) of the Code applies  shall be done in accordance  with the
provisions  of such  Section  424(a)  unless the Board  specifically  determines
otherwise.

10.  Exercise on Termination of Employment

     (a) Incentive Stock Options

     Except as provided in the next sentence,  if a Participant  ceases to be an
employee any unexercised Incentive Stock Option shall terminate. If prior to the
Expiration Date a Participant ceases to be an employee by reason of (i) death or
disability  within the meaning of Section 22 (e)(3) of the Code,  he (or,
                                       19
<PAGE>
in the event of the Participant's  death, his estate) may exercise any Incentive
Stock  Options he holds for a period of one year after the date of  cessation of
employment  or (ii)  termination  by the Company  other than "for cause," he may
exercise any Incentive Stock Options he holds for a period of three months after
the date of cessation  of  employment,  in either case,  to the extent that such
options  were  exercisable  at the  date  of  such  cessation.  Thereafter,  any
unexercised   portion  of  the  option  shall  terminate.   Notwithstanding  the
foregoing,  in no event shall Incentive  Stock Options be exercisable  after the
Expiration  Date. For purposes of this Plan,  termination "for cause" shall mean
cessation  of  employment  due to (i) the  Participant's  failure to perform his
duties,  (ii) the commission by the participant of an act of gross dishonesty or
willful and deliberate  disloyalty in connection with this employment,  or (iii)
the conviction of the Participant of any felony,  whether or not involving or in
connection with his employment.

     (b) Nonqualified Stock Options

     (i) If a Participant  ceases to be an employee by reason of his  retirement
at or after age 65,  permanent and total disability (as determined by the Board)
or termination by the Company other than "for cause", any unexercised portion of
his  Nonqualified  Stock Option shall expire three months after such retirement,
disability  or  termination,  as the case may be, and during such three  months'
period,  the Participant  shall have the same rights to exercise the unexercised
portion of his  Nonqualified  Stock Option as he would have had if he were still
an employee of the Company.  Notwithstanding  the  foregoing,  in no event shall
Nonqualified Stock Options be exercisable after the Expiration Date.

     (ii)If,  prior  to the  expiration  of any  Nonqualified  Stock  Option,  a
Participant shall die while an employee of the Company,  any unexercised portion
of such option  shall  expire one year after his death and during such  one-year
period his legal representative, heirs or legatees shall have the same rights to
exercise the unexercised portion of the option as the Participant would have had
if he were still an employee of the Company.  Notwithstanding the foregoing,  in
no event shall  nonqualifed  Stock Options be  exercisable  after the Expiration
Date.

     (iii) Except as provided in clauses (i) and (ii) of this Section 10(b),  if
a Participant  ceases  employment for any reason prior to the Expiration Date of
any  Nonqualified  Stock Option,  the  unexercised  portion of such option shall
automatically terminate, unless the Board in its sole discretion shall determine
otherwise.

11.  Stock Appreciation Rights

     (a) Concurrently with each grant of a Nonqualified  Stock Option under this
Plan, the Board may grant a Participant a "Stock Appreciation Right" which shall
provide the  Participant the right to receive cash or, subject to the provisions
of Section  11(c)  hereof,  Common  Shares or a  combination  of cash and Common
Shares in lieu of the purchase of Common  Shares under such option.  Such rights
shall only be granted in conjunction with Nonqualified Stock Options and may not
be granted alone.

     (b) The amount to which a  Participant  shall be entitled upon the exercise
of any Stock  Appreciation  Right shall be  determined  by  multiplying  (i) the
number of Common  Shares with respect to which the Stock  Appreciation  Right is
exercised by (ii) the amount, if any, by which the Fair Market Value of a Common
Share  on  the  exercise  date  exceeds  the  exercise   price  of  the  related
Nonqualified  Stock Option.  Subject to the  provisions of Section 11(c) hereof,
such amount shall be paid, in either cash,  Common Shares  (valued at their Fair
Market  Value on the date the Stock  Appreciation  Rights are  exercised),  or a
combination of cash and Common Shares,  in the manner  specified by the Board in
its sole discretion.
                                       20
<PAGE>
     (c) Unless the Board, in its sole  discretion,  provides  otherwise,  Stock
Appreciation Rights shall be exercisable upon the same conditions as the related
Nonqualifed  Stock Option is  exercisable  under Sections 7, 8 and 10(b) hereof;
provided,  however,  that a Participant wishing to exercise a Stock Appreciation
Right shall give written notice of such exercise to the Board stating the number
of a  Nonqualified  Stock  Options  and Stock  Appreciation  Rights he wishes to
exercise at such time and the form of payment for the Stock Appreciation  Rights
he wishes to receive. The Board, in its sole discretion, shall determine whether
to honor the  Participant's  request to receive  cash upon the  exercise  of his
Stock  Appreciation  Rights.  The  Board  (i) may  condition  exercise  of Stock
Appreciation  Rights on the  Participant's  written agreement to hold all Common
Shares  received  upon exercise of the related  Nonqualified  Stock Option for a
period  of one  year,  (ii) in the case of any  Participant  whose  status  as a
director,  officer or  shareholder of the Company would subject him to liability
for "short swing" profits  pursuant to Section 16(b) of the Securities  Exchange
Act of 1934,  as amended,  to the extent  then in force,  shall limit the period
during which Stock  Appreciation  Rights may be exercised  (in whole or in part)
for cash to the extent  necessary to exempt the  exercise of Stock  Appreciation
Rights  for cash from such  liability  and (iii) may  impose  any other  term or
condition on exercise which the Board deems appropriate.

     (d) The exercise of any Stock Appreciation Right shall reduce the number of
Common Shares subject to the related Nonqualified Stock Option.

12.  Restricted Stock Awards

     (a) The Board shall have the authority to award Participants  Common Shares
which shall be restricted as provided herein to avoid  immediate  taxation under
the Code.

     (b)Such restricted stock may not be sold, transferred or otherwise disposed
of and shall not be pledged or otherwise  hypothecated by a Participant,  except
as provided  below.  As a condition to the receipt of any Common Shares  awarded
under this Plan,  a  Participant  shall  execute  and  deliver to the Company an
instrument in writing,  in form approved by the Board,  wherein he agrees to the
above restrictions and the legending of the certificates representing his Common
Shares with respect  thereto.  Notwithstanding  such  restrictions,  however,  a
Participant  shall be entitled to receive all dividends  declared on and to vote
any Common  Shares  held by him and to all other  rights of a  stockholder  with
respect thereto.

     (c) If a Participant  terminates his employment for any reason,  his rights
with respect to any Common Shares which remain restricted  hereunder shall be as
provided in a written agreement between the Participant and the Company relating
to the award and forfeiture of shares hereunder.

     (d)  Subject to  subsection  (c) hereof or to the  extent  provided  in any
written  agreement between the Participant and the Company relating to the award
of Common Shares hereunder, the restrictions set forth in this Section 12 on the
sale,  transfer or other disposition and on the pledge or other hypothecation of
Common Shares  awarded under this Plan shall lapse ratably over a period of five
years from the date of award.

13.  Forfeiture of Benefits

     Notwithstanding  any other provision of this Plan, no payment of any unpaid
award shall be made,  and any and all  unexercised  options and all rights under
the Plan of a  Participant  who  received  such  award or
                                       21
<PAGE>
option grant (or his  designated  beneficiary or legal  representatives)  to the
payment or exercise  thereof,  shall be forfeited  if, prior to the time of such
payment or exercise,  the Participant  shall (i) be employed by a competitor of,
or shall be engaged in any activity in competition with, the Company without the
Company's  consent,  (ii) divulge  without the  Company's  consent any secret or
confidential  information belonging to the Company, or (iii) engage in any other
activities  which would  constitute  grounds  for  termination  "for  cause," as
defined in Section 10 of this Plan.

14.  Payments on Death

     If a Participant dies before receiving full payment of all amounts to which
he is entitled under this Plan, the remaining payments shall be paid when due to
his  designated   beneficiary,   as  designated  in  such  Participant's  Option
Agreement, or, in the absence of such designation, to his estate.

15.  Transferability of Options and Awards

     A Participant's  rights and interest under the Plan (including the right to
payment of unpaid installments of awards or the exercise of unexercised options)
may not be assigned or transferred except, in the case of a Participant's death,
to the person or persons to whom the option shall have been  transferred by will
or the laws of descent and distribution.

16.  Amendment and Termination

     The Board may at any time and from time to time terminate,  modify or amend
the Plan in any  respect;  provided,  however,  that  unless  also  approved  or
ratified by a vote of the holders of the outstanding shares of the capital stock
of the Company  entitled to a majority of the voting power of the  Company,  any
such modification or amendment shall not (subject, however, to the provisions of
Section 9 hereof);  (i) increase the maximum  number of Common  Shares for which
options and awards may be granted  under the Plan;  (ii) reduce the option price
at which  options may be granted;  (iii) extend the period  during which options
may be granted or exercised beyond the times originally prescribed;  (iv) change
the persons  eligible to  participate in the Plan; or (v) increase the number of
options or awards that may be granted to a Participant  or  materially  increase
the  benefits  accruing to  Participants  under the Plan.  No such  termination,
modification  or  amendment  may  affect the  rights of a  Participant  under an
outstanding option or the grantee of an award. Nevertheless, with the consent of
the Participant affected, the Committee may amend outstanding options and awards
in a manner not inconsistent with the terms of the Plan.

17.  Funding of Plans

     This Plan shall be unfunded. The Company shall not be required to establish
any  special  or  separate  fund or to make any other  segregation  of assets to
assure the payment of any option or award under this Plan and payment of options
and  awards  shall  be  subordinate  to  the  claims  of the  Company's  general
creditors. In no event shall interest be paid or accrued on any option or award,
including unpaid installments of options or awards.

18.  Rights of Participant

     No  Participant or other person shall have any claim or right to be granted
an option or award  under this  Plan.  Neither  this Plan nor any  action  taken
hereunder  shall be construed as giving any Participant any right to be retained
in the employ of the Company.
                                       22
<PAGE>
19.  Rights as a Stockholder

     A  Participant  or a  transferee  of an  option  shall  have no rights as a
stockholder  with  respect to any Common  Share  covered by his option  until he
shall  have  become  the  holder of record of such  share,  and except for stock
dividends  as  provided  in Section 9 hereof,  no  adjustment  shall be made for
dividends  (ordinary  or  extraordinary,  whether in cash,  securities  or other
property)  or  distributions  or other rights in respect of such share for which
the  record  date is prior to the date on which he shall  become  the  holder of
record thereof.

20.  Agreements with Participants

     Each award or grant made  under this Plan shall be  evidenced  by a written
instrument containing such terms and conditions as the Board shall approve. Each
such  agreement  shall  provide  that,  as a  condition  to the  award  or grant
evidenced  thereby,  the  Participant  agrees that the Company  shall arrange to
deduct from any payments of any kind otherwise due to the  Participant  from the
Company or a Subsidiary,  the aggregate amount of federal,  state or local taxes
of any kind required by law to be withheld with respect  thereto,  or if no such
payments are due or become due to the  Participant,  that the Participant  shall
pay to the Company,  or make arrangements  satisfactory to the Company regarding
the payment to it of, the aggregate amount of such taxes.

21.  Requirements for Issuance of Shares

     No Common Shares shall be issued or transferred  hereunder unless and until
all legal  requirements  applicable  to the  issuance or transfer of such shares
have been complied with to the  satisfaction of the Board.  The Board shall have
the right to condition  any award or the  issuance of Common  Shares made to any
Participant  hereunder on such  Participant's  undertaking  in writing to comply
with such restrictions on his subsequent disposition of such shares as the Board
shall deem necessary or advisable as a result of any applicable law,  regulation
or official  interpretation  thereof, and certificates  representing such shares
may be legended to reflect any such restrictions.

22.  Headings

     Section headings are for reference only. In the event of a conflict between
a title and the content of a Section, the content of the Section shall control.

23.  Effective Date and Designation of the Board

     Subject to the  approval  of the  Company's  stockholders  entitled to vote
hereon,  this Plan shall be effective as of September 1, 1988 and shall continue
in effect thereafter until terminated or suspended by the Board.
                                       23
<PAGE>
<TABLE>
<CAPTION>
                                                   CONTINENTAL HOMES HOLDING CORP.
                                      7001 N. Scottsdale Road, Suite 2050, Scottsdale, AZ 85253

         This Proxy is Solicited on Behalf of The Board of Directors The undersigned  hereby appoints Donald R. Loback and W. Thomas
Hickcox,  and each of them  severally,  as Proxies of the  undersigned,  each with the power to appoint his  substitute,  and hereby
authorizes them to represent and to vote as designated below all the shares of Common Stock of Continental  Homes Holding Corp. (the
"Company")  held of record by the  undersigned on July 8, 1997, at the Annual Meeting of  Stockholders to be held on August 28, 1997
and any adjournment thereof.

                                 THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSALS ONE AND TWO
<S>     <C>
(1)      FOR ELECTION AS DIRECTORS OF ALL NOMINEES  LISTED BELOW TO SERVE UNTIL THE 1998 ANNUAL MEETING OF  STOCKHOLDERS  (except as
         indicated to the contrary below).
         0    FOR all nominees listed below                      0   WITHHOLD AUTHORITY to vote
                   (except as indicated to the contrary below)       for all nominees listed below
Donald R. Loback, W. Thomas Hickcox, Robert B. Ryan, Timothy C. Westfall, Jo Ann Rudd, William Steinberg, Bradley S. Anderson, Peter
D. O'Connor  (INSTRUCTION:  To withhold authority to vote for any nominee,  indicate the individual nominee's name on space provided
below.)

- ------------------------------------------------------------------------------------------------------------------------------------
(2)      TO AMEND THE 1988 STOCK  INCENTIVE PLAN (THE "1988 PLAN") TO, AMONG OTHER THINGS,  INCREASE BY 500,000 THE NUMBER OF SHARES
         OF THE COMPANY'S COMMON STOCK THAT MAY BE ISSUED PURSUANT TO THE 1988 PLAN AND PERMIT MEMBERS OF THE BOARD OF DIRECTORS AND
         THE STOCK INCENTIVE COMMITTEE TO PARTICIPATE IN THE 1988 PLAN.
         0    FOR             0    WITHHOLD AUTHORITY            0    ABSTAIN
(3)      In their discretion, the Proxies are authorized to vote upon such other business as may properly come before the meeting or
         any adjournment thereof.







This proxy when properly executed will be voted in the manner directed by the undersigned stockholder. If no direction is made, this
proxy will be voted FOR Proposals (1) and (2).

                                                                                Please  sign  exactly as name  appears  below.  When
                                                                                Shares are held by joint tenants,  both should sign.
                                                                                When signing as attorney,  executor,  administrator,
                                                                                trustee  or  guardian,  please  sign  your  name and
                                                                                indicate  full title as such. If a  corporation,  an
                                                                                authorized officer should sign his name and indicate
                                                                                his  title.   If  a  partnership,   please  sign  in
                                                                                partnership name by authorized person.

                                                                                Dates:
                                                                                ----------------------------------------------------

               Receipt of Notice of Meeting  and Proxy  Statement
               is hereby acknowledged.                                          ----------------------------------------------------
                                                                                                       Signature

                                                                                ----------------------------------------------------
                                                                                               Signature if held jointly
               Please sign, date and mail in the enclosed envelope
</TABLE>



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