VICTORIA CREATIONS INC
DEF 14A, 1994-10-07
COSTUME JEWELRY & NOVELTIES
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                         VICTORIA CREATIONS, INC.
                          30 Jefferson Park Road
                       Warwick, Rhode Island  02888



                 Notice of Annual Meeting of Stockholders



Notice is hereby given that the Annual Meeting of Stockholders of VICTORIA 
CREATIONS, INC. will be held in the Company's offices, 4th Floor, 385 
Fifth Avenue, New York, New York, on Tuesday, November 15, 1994 at 2:00 
P.M., for the following purposes:

    1. To elect a Board of six Directors to serve for the ensuing year and 
    until their successors are elected and qualified.

    2. To consider and act upon the selection of KPMG Peat Marwick LLP as 
    auditors for current fiscal year.

    3. To transact such other business as may be properly brought before 
    the meeting or any adjournment thereof.

Holders of record of the Common Stock of the Company at the close of 
business on September 16, 1994 will be entitled to vote at the meeting or 
any adjournment thereof.




                                  Norman R. Forson
                                     Secretary


Dated:  October 5, 1994


<PAGE>


                         VICTORIA CREATIONS, INC.
                          30 Jefferson Park Road
                       Warwick, Rhode Island  02888

                              PROXY STATEMENT

This proxy statement and the accompanying proxy card are being furnished 
in connection with the solicitation of proxies by the Board of Directors 
of VICTORIA CREATIONS, INC., a Rhode Island corporation (the "Company"), 
for the Annual Meeting of Stockholders to be held on Tuesday, November 15, 
1994 at 2:00 P.M., in the Company's offices, 4th Floor, 385 Fifth Avenue, 
New York, New York and any adjournments thereof.

Only owners of record of the Common Stock of the Company at the close of 
business on September 16, 1994 will be entitled to vote.  As of that date, 
there were outstanding and entitled to vote 7,800,000 shares of Common 
Stock, the only class of voting securities of the Company.  Each share of 
Common Stock is entitled to one vote on all matters properly brought 
before the meeting.  

This proxy statement and the accompanying proxy card are first being 
mailed by the Company on or about October 5, 1994 to such holders of 
Common Stock.  The cost of solicitation of proxies will be borne by the 
Company.

Whether or not you plan to attend the Annual Meeting, please sign and 
return the enclosed proxy in the accompanying postage-paid, addressed 
envelope.  Each proxy executed and returned by a stockholder may be 
revoked at any time thereafter except as to any matter or matters upon 
which, prior to such revocation, a vote will have been cast pursuant to 
the authority conferred by such proxy.  If you attend the meeting you may, 
if you wish, vote in person, thereby cancelling any proxy previously 
given.  Alternatively, you may revoke your proxy by notifying the 
Secretary of the Company in writing prior to the Annual Meeting or by 
signing a later-dated proxy.

The mailing address of the Company is 30 Jefferson Park Road, Warwick, RI 
02888.

All properly executed proxies delivered pursuant to this solicitation and 
not revoked will be voted at the Annual Meeting in accordance with the 
directions given.  Regarding the election of Directors, in voting by 
proxy, Stockholders may vote in favor of all nominees or withhold their 
votes as to all nominees or withhold their votes as to specific nominees.  
With respect to the ratification of the appointment of KPMG Peat 
Marwick LLP as independent auditors, Stockholders may vote in favor of the 
proposal, against the proposal or may abstain from voting.  Stockholders 
should specify their choices on the enclosed form of proxy.  If no 
specific instructions are given with respect to the matters to be acted 
upon, the shares represented by a signed proxy will be voted FOR the 
election of all nominees and FOR the proposal to ratify the appointment of 
                                     1

<PAGE>
KPMG Peat Marwick LLP as independent auditors.  The affirmative vote of 
the majority of shares present, or represented, and entitled to vote at 
the meeting is required to elect a Board of Directors and to approve the 
selection by the Board of Directors of KPMG Peat Marwick LLP to serve as 
independent auditors for the current year.  Thus, abstentions and broker 
non-votes will not be included in vote totals and will have no effect on 
the outcome of the vote.

The Annual Report to Stockholders of the Company for the fiscal year ended 
June 30, 1994, including financial statements as of June 30, 1994 and for 
the year then ended, is being mailed herewith to each stockholder of 
record.  

                           --------------------

The Board of Directors Recommends a Vote "FOR" Approval of Each of the 
Proposals to be Considered at the Annual Meeting.
                           --------------------

United Merchants and Manufacturers, Inc. ("UM&M"), a publicly held company 
whose stock is traded on the New York Stock Exchange, owns 6,222,800 
shares, or 79.8%, of the Company's outstanding Common Stock and has 
informed the Company that its shares will be voted in favor of the 
proposals to be considered at the Annual Meeting. Accordingly, the 
adoption of each of the proposals is assured.

                   Principal Holder of Voting Securities

As stated above, United Merchants and Manufacturers, Inc., 1650 Palisade 
Avenue, Teaneck, New Jersey 07666 is the beneficial owner of 6,222,800 
shares of the Common Stock of the Company, which represents 79.8% of the 
outstanding shares of the Company.  UM&M has sole voting and investment 
power as to all of such shares.  UM&M is a "Control Person" of the Company 
within the meaning of that term under the rules and regulations of the 
Securities Exchange Act of 1934.  The Company knows of no other person who 
beneficially owned more than five percent of the Common Stock of the 
Company as of August 20, 1994.

                 Relationship Between the Company and UM&M

Pursuant to a service agreement dated as of September 1, 1986, between the 
Company and UM&M, UM&M performs certain limited administrative functions 
for the Company for so long as UM&M shall own more than 50% of the 
Company's outstanding Common Stock.

Services provided to the Company include (1) accounting, administrative, 
legal and personnel functions, including credit and collection and 
maintenance of detailed records of accounts payable and certain accounts 
receivable; (2) functioning as the Company's disbursing agent for trade 
accounts payable; (3) management consulting services regarding 
manufacturing and data processing; (4) record keeping and advisory 

                                     2

<PAGE>


services regarding the Company's insurance and benefit programs and (5) 
the purchasing of equipment.  UM&M also assists the Company in preparing 
state tax returns and reports required to be filed with various 
governmental agencies and authorities, including documents relating to the 
Company's reporting requirements under the Federal securities laws.  The 
Company also utilizes UM&M's data processing equipment, computer software 
programs and other related support services.

Fees for services performed by UM&M under the aforesaid agreement are 
computed at an annual rate equal to 1-1/2% of the first $50 million of the 
Company's annual net sales, and at 1/2% of annual net sales in excess of 
that amount, reduced by amounts expended by the Company directly for these 
services.  The Company maintains a staff of accountants and bookkeepers 
and also has its own computer system which it uses for certain functions 
such as inventory and production control.  During the year ended June 30, 
1994, the amounts expended by the Company exceeded the charge for services 
by UM&M, therefore, no fee was charged to the Company.  

Prior to 1991, UM&M acted as a banker for the Company.  The Company would 
borrow from UM&M funds necessary to meet operational and capital needs, 
and lend funds to UM&M when the Company had excess funds available.  
During the 1991 fiscal year, the Company established other banking 
facilities and no longer relies on UM&M to be its banker.  The Company 
currently owes UM&M for past borrowings, for interest expense on amounts 
due, for rent and for amounts paid by UM&M on behalf of the Company which 
were not reimbursed by the Company.  The Company is charged interest on 
its net outstanding balance with UM&M at the annual rate paid by UM&M on 
UM&M's borrowings; however, UM&M has waived interest charges on the amount 
due to it for the three months ended June 30, 1993 and for the 1994 fiscal 
year.  There is no repayment schedule for this debt and UM&M has indicated 
that it has no intention of making demands for payment during the 1995 
fiscal year.

The Company and UM&M believe that the service and financial arrangements 
described above are as favorable to the Company as could be obtained from 
third parties.

Through December 30, 1992, the Company's items of income, loss, deductions 
and credits were included in the consolidated tax returns of UM&M with 
respect to Federal and certain state income taxes.  The provision for 
income taxes was computed based on the earnings (loss) as reflected in the 
financial statements, using applicable Federal or state income tax law and 
rates.  The Company was charged or credited by UM&M for an amount equal to 
the income taxes or benefits that would have been applicable to the 
Company if it were filing a separate return.  As of December 30, 1992, as 
a result of the sale by the Company of 300,000 shares of authorized, but 
previously unissued, Common Stock of the Company, UM&M's ownership of the 
Company dropped below the percentage required for consolidation for income 
                                     3

<PAGE>


taxes and, therefore, the results of operations will not be included in 
consolidated Federal and certain state income tax returns of UM&M.

The Company leases its Warren, Rhode Island and Warwick, Rhode Island 
facilities from UM&M under leases expiring on June 30, 1996.  Rental 
payments to UM&M pursuant to these leases for the year ended June 30, 1994 
totaled $317,000 (an average of $4.22 per square foot).  The rent is 
subject to annual cost-of-living adjustments.  The leases also require the 
Company to pay taxes, assessments and other governmental charges relating 
to the leased properties.  

During the year ended June 30, 1994, the Company's sales to the UM&M's 
retail outlet stores amounted to approximately $702,000.

The Company and UM&M believe that the terms of such leases and prices for 
such sales are at least as favorable to the Company as those that could be 
obtained from third parties.

UM&M holds an option to purchase 800,000 shares of Common Stock of the 
Company at $10.80 a share exercisable in whole or in part until August 31, 
1996.  

For so long as UM&M owns more than 50% of the Company's outstanding Common 
Stock, UM&M will be able, acting alone, to approve any action requiring 
stockholder approval.  Four of the six nominees for director of the 
Company are, directly or indirectly, directors or employees of UM&M.

The Company and UM&M have not adopted any formal procedures designed to 
ensure that conflicts of interest will not occur or, if they do occur, to 
determine how they will be resolved.  However, future arrangements and 
transactions with UM&M will be on terms which the Company and UM&M 
reasonably believe to be fair and reasonable to the Company.


The following table shows the shares of UM&M common stock beneficially 
owned by each nominee for director of the Company who owns such stock, and 
by all nominees for director and all executive officers of the Company as 
a group, as of August 20, 1994.

                                Shares of UM&M       Percent of UM&M
                                 Common Stock         Common Stock
                                 Beneficially         Beneficially
    Person/Group                  Owned (1)            Owned (1)
    ------------                --------------       ---------------
Uzi Ruskin.....................   1,165,519(2)           6.53%
Directors and officers as
  a group .....................   1,165,519              6.53%
- - ------------

(1) As used in this table, "beneficial ownership" means the sole or shared 
    power to vote or direct the voting of shares of UM&M's common stock 

                                     4

<PAGE>


    and/or the sole or shared investment power with respect thereto (i.e., 
    the power to dispose of or direct the disposition of such shares).  
    Except as otherwise indicated in these footnotes, such persons hold 
    sole voting and investment power with respect to the shares shown in 
    this column.

(2) Included in the number of shares listed as beneficially owned by Mr. 
    Ruskin are 165,519 shares owned directly and of record by Mr. Ruskin, 
    and 1,000,000 shares owned by Monzoral, Inc., a corporation 
    wholly-owned by Mr. Ruskin.  Mr. Ruskin has the sole power to vote 
    and invest these shares.  Such number of shares does not include, and 
    Mr. Ruskin disclaims any beneficial ownership of approximately 
    5,746,247 shares (32.2% of the shares of Common Stock of UM&M 
    outstanding) beneficially owned by Menachem Atzmon (consisting of 
    405,500 shares (2.27%) held by Saturn Corporation, Zurich, 
    Switzerland; 1,263,700 shares (7.08%) held by Kingsbridge Holdings 
    Ltd., Zurich, Switzerland and 4,077,047 shares (22.85%) held by 
    Buckingham Investment Ltd., Zurich, Switzerland) which, as a member 
    of a "group" (as such term is used in Rule 13(d) under the Exchange 
    Act) which includes such companies, Mr. Ruskin may, for purposes of 
    Sections 13(d) and 13(g) of the Exchange Act, be deemed to 
    beneficially own.

I.  ELECTION OF DIRECTORS

Six directors are to be elected at the meeting.  It is the intention of 
the persons named in the accompanying proxy to vote each proxy executed 
and returned by a stockholder for the election of each of the persons 
listed below as a director of the Company unless authority to do so is 
withheld on such proxy. 

Should any candidate for director become unavailable for any reason, such 
proxies will be voted for the alternate candidate, if any, chosen by the 
Board of Directors.  See "Relationship Between the Company and UM&M".  The 
nominees for director have consented to serve if elected.  The Company has 
no reason to believe that any of the nominees will be unable to serve.

















                                     5
<PAGE>

The following information concerning the nominees has been furnished by 
the nominees.  Unless otherwise indicated, such persons have held the 
positions described below for more than five years.
                                                          Shares of Common
                                                            Stock of the  
                                                              Company     
                                                            Beneficially  
                                                             Owned as of  
                                                           August 20, 1994
                                                              (3)(4)(5)   
                          Principal Occupation  Director   ---------------
Name                 Age     or Employment       Since     Number  Percent
- - ----                 ---  --------------------  --------   ------  -------

Richard M. Andreoli.. 38  Executive Vice          1992     75,000   0.96% 
                           President and Chief                            
                           Operating Officer of                           
                           the Company since July                         
                           1993; Executive Vice                           
                           President - Operations                         
                           of the Company since                           
                           May 1992; Senior Vice                          
                           President - Operations                         
                           of the Company since                           
                           September 1991;                                
                           Executive of the                               
                           Company since 1982                             
                                                                          
Paul B. Markovits.... 51  Management consultant;  1989     21,000   0.27% 
                           Chairman of the 
                           Company to October 1993; 
                           Chairman and Chief     
                           Executive of the Company
                           from 1989 to July 1993

Uzi Ruskin........... 49  Chairman of the         1985          0      0%
                           Company since October
                           1993; President,
                           Chief Executive and
                           Chief Operating Officer 
                           of UM&M (1) (2)

Patricia Stensrud.... 46  President and Chief     1992     75,000   0.96% 
                           Executive Officer of 
                           the Company since July
                           1993; Executive Vice
                           President - Sales and
                           Marketing of the
                           Company since June 1992;
                           Executive of the Company
                           since 1990; Vice President 
                           of Marketing of Hambrecht
                           Terrell International
                           from 1989 to 1990;

                                     6
<PAGE>


Robert J. Swartz..... 68  Financial Consultant    1991          0      0% 
                           (1)(2) 
 
Thomas J. Tisch...... 39  Managing Partner of     1986          0      0% 
                           FLF Associates                                 

- - ----------
(1) Mr. Ruskin also served as Chairman of the Company from April 1987 to 
    November 1989.  Mr. Swartz was a Senior Partner in the firm of KPMG 
    Peat Marwick, independent certified public accountants, for more than 
    five years prior to March 31, 1991, at which time he retired from the 
    firm.

(2) Mr. Ruskin is a director and an executive officer of UM&M.  Mr. Swartz 
    is a director of UM&M.  See "Relationship Between the Company and 
    UM&M".  Mr. Swartz is also a director of Standard Motor Parts, Inc. 
    and Bed Bath & Beyond, Inc.

(3) As used in this table and elsewhere in this proxy statement, 
    "beneficial ownership" means the sole or shared power to vote or 
    direct the voting of shares of Common Stock and/or the sole or shared 
    investment power with respect thereto (i.e. the power to dispose of 
    or direct the disposition of such shares).

(4) Except as otherwise indicated in these footnotes, such persons hold 
    sole voting and investment power with respect to the shares shown in 
    this column.

(5) As of August 20, 1994, the Company's officers and directors as a group 
    (8 persons) beneficially owned 186,000 shares (2.37% of the number 
    outstanding) of the Common Stock of the Company.  

(6) The shares and percentages of Common Stock of the Company beneficially 
    owned shown in the table and in footnote 5 above (1) include shares 
    subject to options granted by the Company which are exercisable 
    within 60 days of August 20, 1994 (see "Stock Options" below) held by 
    the officers and directors and (2) exclude the 6,222,800 shares owned 
    by and the option to purchase Common Stock of the Company held by 
    UM&M (see "Principal Holder of Voting Securities"). 

The Board of Directors has designated from among its members a 
Compensation Committee, which consists of Messrs. Ruskin and Swartz.  The 
Committee has the responsibility to review and approve, as applicable, 
salaries and bonuses of all employee directors and officers and certain 
other employees and, as deemed appropriate, to cause the Company to enter 
into employment agreements with such employees.  The Committee also has 
the responsibility of administering the Company's 1986 Stock Option Plan, 
including determining the eligible employees, number of shares to be 
granted, option price per share and the exercise period of options granted 
thereunder.  During the year ended June 30, 1994, the committee did not 
meet.


                                     7
<PAGE>


The Board of Directors has also designated an Audit Committee, which 
consists of Messrs. Ruskin and Swartz.  The Committee has the 
responsibility to review with the independent auditors the planning and 
scope of the audit of the financial statements, the results of those 
audits and the adequacy of internal accounting controls and to monitor 
financial policies of the Company.  The committee met twice during the 
year ended June 30, 1994.

The Board of Directors has not designated a standing nominating committee, 
or any other committee performing a similar function.

During the year ended June 30, 1994, there were seven meetings of the 
Board of Directors.  All of the directors attended at least 75% of the 
aggregate of all meetings of the Board and Committees of the Board on 
which they served except Mr. Tisch.

All directors hold office until the next Annual Meeting of Stockholders 
and until their successors are elected and qualified.  Executive officers 
serve at the discretion of the Board of Directors.

                          Executive Compensation

Summary Compensation Table

The following table sets forth all compensation earned by the Company's 
chief executive officer and each of the Company's other executive officers 
for services rendered in all capacities to the Company for the years 
indicated.
                              Year
Name and                      Ended
 Principal Position          June 30    Salary                 
- - -------------------          -------    ------               
Patricia Stensrud (1)          1994    $202,000                
 President and Chief           1993     152,000                
  Executive Officer            1992     129,615                

Richard M. Andreoli (2)        1994    $181,200                
 Executive Vice President      1993     130,000                
  and Chief Operating          1992     105,962                
  Officer

Edgar L. Brinkworth (3)        1994    $105,000                
 Vice President and            1993     100,000                
  Controller                   1992     100,000                

- - ----------
(1) Ms. Stensrud and the Company entered into an employment agreement 
    effective July 1, 1993 which expires June 30, 1995 pursuant to which 
    Ms. Stensrud serves as President and Chief Executive Officer  of the 
    Company at an annual salary of $202,000 plus incentive compensation 
    based on the Company's operating results.


                                     8
<PAGE>


(2) Mr. Andreoli and the Company entered into an employment agreement 
    effective July 1, 1993 which expires June 30, 1995 pursuant to which 
    Mr. Andreoli serves as Executive Vice President and Chief Operating 
    Officer of the Company at an annual salary of $187,200 plus incentive 
    compensation based on the Company's operating results.

(3) Mr. Brinkworth and the Company entered into an employment agreement 
    effective January 1990 which, as amended, expires December 31, 1994 
    pursuant to which Mr. Brinkworth serves as Vice President and 
    Controller of the Company at an annual salary of $111,000 plus 
    incentive compensation based on the Company's operating results.

(4) No long-term compensation was earned or awarded during the years shown 
    in the table.

Stock Options/SAR's

The Company has never granted stock appreciation rights.  During the year 
ended June 30, 1994, no stock options were granted nor were any stock 
options exercised.  The Company has never adjusted or amended the exercise 
price of any stock option.

The following table sets forth the number and value of unexercised stock 
options held by executive officers who hold such options at June 30, 1994.

                            Unexercised Options at June 30, 1994          
                   ------------------------------------------------------ 
                                                        Value of          
                            Number                in-the-money Options    
                   --------------------------  -------------------------- 
        Name       Exercisable  Unexercisable  Exercisable  Unexercisable 
        ----       -----------  -------------  -----------  ------------- 

Patricia Stensrud     25,000         25,000         0            0        
Richard Andreoli      25,000         25,000         0            0        


The Company does not have a Long-Term Incentive Plan other than stock 
options as described above.


The Company does not have a defined benefit or actuarial plan.  


Compensation of Directors

Each director of the Company who is not an employee of the Company or UM&M 
receives a fee for his services of $5,000 per year plus $500 for each 
Board meeting attended.  Directors who are employees of the Company or 
UM&M receive no additional compensation for serving as directors.




                                     9

<PAGE>


        Compensation Committee Interlocks and Insider Participation

The members of the Compensation Committee of the Board of Directors of the 
Company are Mr. Robert Swartz, Chairman, and Mr. Uzi Ruskin.  Mr. Swartz 
is a non-employee director and serves on the audit and compensation 
committees of UM&M.  Mr. Ruskin is a director and an executive officer and 
serves on the compensation committee of UM&M.  Mr. Ruskin is Chairman of 
the Company and served as Chairman of the Company from April 1987 to 
November 1989.  The Committee is free from interlocking or other 
relationships that might be considered a conflict of interest.

     Report of Board Compensation Committee on Executive Compensation

The Compensation Committee's policy is to design compensation packages 
that will attract and retain key executives for the Company and that will 
motivate those employees to improve corporate performance and returns to 
stockholders.  In designing compensation packages, the Committee takes 
into consideration, among other factors, compensation levels and practices 
of competitive companies in similar business sectors and of general 
industry as applicable.  The compensation packages also recognize 
individual contributions and achievements as well as business results.  

The base salary and stock options for Ms. Stensrud, Chief Executive 
Officer during the year ended June 30, 1994, was established by contract 
in July 1993, at the time Ms. Stensrud became President and Chief 
Executive Officer of the Company, based on compensation levels and 
practices of competitive companies in similar businesses.  

Salaries for executive officers are determined periodically by evaluating 
the performance of the individuals reviewed and their contribution to the 
performance of the Company, their responsibilities and compensation 
practices at other companies. Financial results as well as appropriate 
non-financial measures are considered.

Bonus amounts for executive officers of the Company are dependent on the 
results of operations of the Company, with individual formulas established 
at the beginning of the fiscal year.

    by: Compensation Committee of the Board of Directors

        Robert Swartz, Chairman               Uzi Ruskin










                                    10

<PAGE>

                             Performance Graph

The following provides a comparison with the stated indices of the yearly 
percentage change in the Company's cumulative total stockholder return on 
its common stock for a five year period ended June 30, 1994.

Stockholder value to base
 year 1989 as of June 30    1989    1990    1991    1992    1993    1994  
                           ------  ------  ------  ------  ------  ------ 
Victoria Creations, Inc.:    100%     80%     20%      4%      1%      3% 

NASDAQ (U.S.)                100%    106%    109%    129%    162%    162% 

Peer Group                   100%    111%    122%    123%    136%    178% 

II.  SELECTION OF INDEPENDENT AUDITORS

The Board of Directors has selected KPMG Peat Marwick LLP as independent 
auditors for the Company for the current fiscal year.  The stockholders 
are requested to signify their approval or disapproval of the selection.

Representatives of KPMG Peat Marwick LLP will be present at the Annual 
Meeting, will have the opportunity to make a statement if they desire to 
do so and will be available to respond to appropriate questions.

As auditors of the Company, KPMG Peat Marwick LLP provide professional 
services that include the examination of the Company's annual consolidated 
financial statements and consultation with respect to accounting and 
financial reporting matters.

III.  OTHER MATTERS

Management does not intend to bring any business before the Annual Meeting 
other than as set forth above nor does it know of any business that will 
be presented by others for action by stockholders at the meeting.  
However, if any other business shall properly come before the Annual 
Meeting, it is the intention of the persons named in the enclosed proxy to 
vote said proxy in accordance with their judgement on such matters.

                           Stockholder Proposals

Any stockholder proposal intended to be presented at the 1995 Annual 
Meeting must be received by the Company, addressed to the attention of the 
Secretary of the Company, at its offices at 30 Jefferson Park Road, 
Warwick, RI 02888 on or before June 1, 1995 to be eligible for inclusion 
in the Company's proxy statement and form of proxy relating to that 
meeting.

The above notice and proxy statement are being sent by order of the Board 
of Directors.



                                        Norman R. Forson
                                       Secretary

Dated:  October 5, 1994
                                    11

<PAGE>


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