VICTORIA CREATIONS INC
10-Q, 1994-11-14
COSTUME JEWELRY & NOVELTIES
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                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                            ------------------

                                 FORM 10-Q


[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
      SECURITIES EXCHANGE ACT OF 1934

For quarterly period ended September 30, 1994 



                      Commission File Number 0-15238


                       VICTORIA CREATIONS, INC.                 
          (Exact name of registrant as specified in its charter)


             Rhode Island                                  05-0301429     
    (State or other jurisdiction of                     (I.R.S. Employer  
     incorporation or organization)                    Identification No.)


        30 Jefferson Park Rd.
        Warwick, Rhode Island                                  02888      
        (Address of principal                                (Zip Code)   
         executive offices)


Registrant's telephone number, including area code            401-467-7150


Indicate by check mark whether the registrant (1) has filed all documents 
and reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter 
period that the registrant was required to file such reports), and (2) has 
been subject to such filing requirements for the past 90 days.
                                                        Yes [X].  No  [ ].


At November 11, 1994, there were 7,800,000 shares of the registrant's 
Common Stock, Par Value $0.01 a share, outstanding.






                                     1

<PAGE>








VICTORIA CREATIONS, INC.


INDEX

                                                        Page No.
                                                        --------
Part I - Financial Information

    Statement of Operations.................................3

    Management's Discussion and Analysis of
      Financial Condition and Results of Operations.........4

    Balance Sheet ..........................................6

    Statement of Cash Flows.................................7

    Notes to Financial Statements ..........................8



Part II - Other Information ................................10























                                     2

<PAGE>


    VICTORIA CREATIONS, INC.

    Part I - Financial information



    VICTORIA CREATIONS, INC.
    Statement of Operations

                                                           (000 omitted)
                                                        -------------------
                                                         THREE MONTHS ENDED
                                                            SEPTEMBER 30
                                                        -------------------
                                                           1994      1993
                                                        --------- ---------

    Net sales...........................................  $14,744   $11,108

    Cost of goods sold..................................    7,630     5,718
                                                        --------- ---------
                                           Gross Profit    $7,114    $5,390

    Selling, general and administrative expenses........    4,957     4,671
                                                        --------- ---------
                                       Operating Income    $2,157      $719

    Other income (expense):
     Interest expense-Note C............................     (973)     (396)
     Amortization of goodwill...........................     (180)     (180)
     Royalty income.....................................       14        29
                                                        --------- ---------
                           Earnings before Income taxes    $1,018      $172

    Provision for income taxes..........................        6         7
                                                        --------- ---------
                                           Net Earnings    $1,012      $165
                                                        ========= =========


    Average common shares outstanding...................    7,800     7,800

    Net Earnings per share..............................    $0.13     $0.02


    See notes to financial statements.








                                        3











VICTORIA CREATIONS, INC.

MANAGEMENT'S DISCUSSION AND ANALYSIS
  OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The Company is a 79% owned subsidiary of United Merchants and 
Manufacturers, Inc. ("UM&M" or "Parent Company").

RESULTS OF OPERATIONS

Net sales of the Company for the three months ended September 30, 1994 of 
$14.7 million increased 33% over the $11.1 million reported for the 
comparable period ended September 30, 1993.  The increase in sales 
resulted from both the Company's branded label merchandise, Givenchy, 
Richelieu and Lagerfeld, and the Company's private label business.  
Consumer interest continued strong for the branded label merchandise and 
the Company continues to emphasize product development to provide new and 
unique private label programs for its customers.  Sales of out-of-season 
merchandise (which is sold at lower than the Company's normal margin) 
declined from that of the prior year's same three months reflecting the 
Company's focus on forecasting and inventory control which reduced the 
quantities of inventory available for such sales.  Unit sales, excluding 
out-of-season merchandise, for the current year's quarter increased 34% 
over those of the comparable quarter last year while average unit prices 
remained constant.   

Cost of goods sold for the current quarter increased 33% from that of the 
three months ended September 30, 1993 tracking the increase in net 
sales.    

The resulting gross profit for the quarter ended September 30, 1994 
increased 32% over that of the prior year's same quarter.  As a percentage 
of net sales, gross profit for the current quarter was the same as that of 
the three months ended September 30, 1993.

Selling, general and administrative expenses increased 6% in the current 
year's quarter from those of the three months ended September 30, 1993.  
The increase is primarily attributable to sales volume related expenses 
such as commissions, advertising and royalties expenses.

Although average borrowings, other than from the Parent Company, were 
lower during the current quarter, interest expense for the three months 
ended September 30, 1994 increased $577,000 from that of the prior year's 
same quarter.  The increase was due the increased interest rate on the 
secured loans.  The Parent Company waived the interest on the amount due 
to it for both of the three month periods ended September 30, 1994 and 
1993.  If that interest had not been waived, interest expense would have 
been approximately $575,000 and $365,000 greater than that shown in the 
statement of operations for the three months ended September 30, 1994 and 
1993, respectively.

                                     4


<PAGE>


LIQUIDITY AND CAPITAL RESOURCES

The Company has generally met its capital requirements from internally 
generated funds and borrowings from its Parent Company and, until June 30, 
1994, from its factor.  On June 30, 1994, the Company repaid its 
indebtedness to its factor by borrowing from another lender and its Parent 
Company. 

Short term needs for working capital will be borrowed under a revolving 
loan from the new lender.  The Company does not anticipate increased needs 
for long-term borrowings other than to repay the current lender.

Working capital amounts to $28.3 million at September 30, 1994 and was 
$23.9 million at June 30, 1994, an increase of $4.4 million.  The 
Company's current ratio of 6.4 to 1 at September 30, 1994 is deemed 
adequate for the Company's present financial position and needs.   




































                                     5

<PAGE>


    VICTORIA CREATIONS, INC.
    Balance Sheet                                          (000 omitted)
                                                        -------------------
                                                          SEP 30   JUNE 30
                                                           1994      1994
                                                        --------- ---------
                           ASSETS
    Current Assets:
     Cash...............................................     $232       $72
     Receivables, net of allowances of $968,000 at
      September 30, 1994 and $990,000 at June 30, 1994..   11,781     8,359
     Inventories........................................   20,398    17,994
     Other current assets...............................    1,053       916
                                                        --------- ---------
                                   Total Current Assets   $33,464   $27,341
    Plant and Equipment:
     Machinery and equipment............................   $2,907    $2,877
     Leasehold improvements.............................    1,891     1,889
     Capitalized equipment leases.......................      362       362
                                                        --------- ---------
                                                           $5,160    $5,128
     Less accumulated depreciation......................    3,881     3,812
                                                        --------- ---------
                                Net Plant and Equipment    $1,279    $1,316
    Other Assets:
     Goodwill...........................................  $21,249   $21,430
     Other..............................................      936       586
                                                        --------- ---------
                                     Total Other Assets   $22,185   $22,016
                                                        --------- ---------
                                                          $56,928   $50,673
                                                        ========= =========

            LIABILITIES AND STOCKHOLDERS' EQUITY
    Current Liabilities:
     Accounts payable...................................   $3,752    $2,315
     Accrued expenses and other liabilities.............    1,458     1,129
                                                        --------- ---------
                              Total Current Liablilties    $5,210    $3,444

    Long-term debt......................................   17,167    13,391

    Due to Parent Company...............................   24,194    24,493

    Stockholders' Equity:
     Common stock, $0.01 par value,
      authorized 10 million shares,
      outstanding 7.8 million shares....................      $58       $58
     Additional paid-in capital.........................   32,998    32,998
     Retained earnings (deficit)........................  (22,699)  (23,711)
                                                        --------- ---------
                             Total Stockholders' Equity   $10,357    $9,345
                                                        --------- ---------
                                                          $56,928   $50,673
                                                        ========= =========
    See notes to financial statements.

                                     6








    VICTORIA CREATIONS, INC.
    Statement of Cash Flows                                (000 omitted)
                                                        -------------------
                                                         THREE MONTHS ENDED
                                                            SEPTEMBER 30
                                                        -------------------
                                                           1994      1993
                                                        --------- ---------

    Cash Flows from Operating Activities:
     Net earnings.......................................   $1,012      $165
     Add back items not requiring cash in the
      current period:
       Depreciation and amortization....................      250       255
     Decrease (Increase) in Current Assets:
      Accounts receivable...............................   (3,422)    1,060
      Inventories.......................................   (2,404)       53
      Other current assets..............................     (137)      (26)
     Increase (Decrease) in Current Liabilities:
      Accounts payable..................................    1,437      (781)
      Accrued expenses and other liabilities............      329        37
     Other - net........................................     (350)       10
                                                        --------- ---------
       Net Cash Provided (Used) by Operating Activities   ($3,285)     $773

    Cash Flows from Investing Activities:
     Additions to plant and equipment...................      (32)      (21)


    Cash Flows from Financing Activities:
     Notes payable......................................            ($1,207)
     Long-term debt.....................................   $3,776
     Due to Parent Company..............................     (299)      414
                                                        --------- ---------
       Net Cash Provided (Used) by Financing Activities    $3,477     ($793)
                                                        --------- ---------
                       Net Increase (Decrease)in Cash        $160      ($41)


    Cash at beginning of period.........................       72       148
                                                        --------- ---------
    Cash at End of Period...............................     $232      $107
                                                        ========= =========

    ----------
    Supplemental disclosures of cash flow Information:
     Cash payments for:
      Interest..........................................     $973      $396
      Income taxes......................................        6         7

    See notes to financial statements.




                                       7










VICTORIA CREATIONS, INC.
Notes to Financial Statements

Note A - Basis of Presentation

The accompanying financial statements of Victoria Creations, Inc. 
(Company) have been prepared in accordance with generally accepted 
accounting principles for interim financial information and with the 
instructions to Form 10-Q and Rule 10-01 of Regulation S-X.  Accordingly, 
they do not include all of the information and footnotes required by 
generally accepted accounting principles for complete financial 
statements.  In the opinion of management, all adjustments (consisting of 
normal recurring accruals) considered necessary for a fair presentation 
have been included.  The results of operations of any interim period are 
subject to year-end audit and adjustments, and are not necessarily 
indicative of the results of operations for the fiscal year.  For further 
information, refer to the financial statements and footnotes thereto 
included in the Company's Annual Report on Form 10-K for the year ended 
June 30, 1994.

The Company is a 79% owned subsidiary of United Merchants and 
Manufacturers, Inc. (UM&M or Parent Company).  UM&M is a publicly held 
company whose stock is traded on the New York Stock Exchange.

Note B - Inventories

Inventories consist of:
                                                          (000 omitted)   
                                                         ---------------- 
                                                         Sep 30   June 30 
                                                          1994     1994   
                                                         -------  ------- 
 Raw materials ........................................  $ 7,018  $ 5,551 
 Work in process ......................................      668      705 
 Finished goods .......................................   12,712   11,738 
                                                         -------  ------- 
                                                         $20,398  $17,994 
                                                         =======  ======= 

Note C  - Interest Expense 

Interest expense includes interest on amounts due on notes payable (1993) 
and long-term debt (1994).  The Parent Company waived interest on the 
amount due to it for each of the three month periods ended September 30, 
1994 and 1993.  If the Parent Company had not waived the interest due to 
it, interest expense for the three month periods ended September 30, 1994 
and 1993 would have been approximately $575,000 and $365,000, 
respectively, greater than that reflected in the statement of 
operations.    



                                     8

<PAGE>


VICTORIA CREATIONS, INC.
Notes to Financial Statements (continued)

Note D - Income Taxes

The provision for income taxes for the three months ended September 30, 
1994 and 1993 varied from the expected relationship to earnings before 
income taxes (and amortization of goodwill, which is not deductible for 
income tax purposes) since the Company had net operating loss 
carryforwards to offset the earnings and therefore, no provision for 
Federal income taxes was required.  The amounts shown as provision for 
income taxes for the periods are for state and local taxes.









































                                     9

<PAGE>





VICTORIA CREATIONS, INC.


Part II - Other Information

Item 6.  Exhibits and Reports on Form 8-K

    (a)  Exhibits - none

    (b)  Reports on Form 8-K - 

         As stated in the Registrant's Annual Reoprt on Form 10-K for the 
         year ended June 30, 1994, Registrant filed a report on Form 8-K 
         on July 14, 1994 regarding the Registrant's refinancing as of 
         June 30, 1994.

                                SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned, thereunto duly authorized.

                                    VICTORIA CREATIONS, INC.




Date: November 11, 1994             by /S/ Norman R. Forson        
                                       Norman R. Forson
                                       Senior Vice President
                                         and Treasurer





















                                    10


<PAGE>


                         VICTORIA CREATIONS, INC.

                                 FORM 10-Q


                             INDEX TO EXHIBIT


The following exhibit is being filed herewith:

Exhibit No.

    (27) Financial Data Schedule as of and for the quarter ended September 
         30, 1994 is filed herewith as Exhibit EX-1.






































                                    E-1

<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<CIK> 0000796812
<NAME> VICTORIA CREATIONS, INC.
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JUN-30-1995
<PERIOD-END>                               SEP-30-1994
<CASH>                                             232
<SECURITIES>                                         0
<RECEIVABLES>                                   12,749
<ALLOWANCES>                                       968
<INVENTORY>                                     20,398
<CURRENT-ASSETS>                                33,464
<PP&E>                                           5,160
<DEPRECIATION>                                   3,881
<TOTAL-ASSETS>                                  56,928
<CURRENT-LIABILITIES>                            5,210
<BONDS>                                         17,167
<COMMON>                                            58
                                0
                                          0
<OTHER-SE>                                      10,299
<TOTAL-LIABILITY-AND-EQUITY>                    56,928
<SALES>                                         14,744
<TOTAL-REVENUES>                                14,744
<CGS>                                            7,630
<TOTAL-COSTS>                                    7,630
<OTHER-EXPENSES>                                 5,123
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 973
<INCOME-PRETAX>                                   1018
<INCOME-TAX>                                         6
<INCOME-CONTINUING>                               1012
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                      1012
<EPS-PRIMARY>                                     0.13
<EPS-DILUTED>                                     0.13
        

</TABLE>


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