VICTORIA CREATIONS INC
10-Q, 1995-02-10
COSTUME JEWELRY & NOVELTIES
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                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                            ------------------

                                 FORM 10-Q


[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
      SECURITIES EXCHANGE ACT OF 1934

For quarterly period ended December 31, 1994 



                      Commission File Number 0-15238


                       VICTORIA CREATIONS, INC.                 
          (Exact name of registrant as specified in its charter)


             Rhode Island                                  05-0301429     
    (State or other jurisdiction of                     (I.R.S. Employer  
     incorporation or organization)                    Identification No.)


        30 Jefferson Park Rd.
        Warwick, Rhode Island                                  02888      
        (Address of principal                                (Zip Code)   
         executive offices)


Registrant's telephone number, including area code            401-467-7150


Indicate by check mark whether the registrant (1) has filed all documents 
and reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter 
period that the registrant was required to file such reports), and (2) has 
been subject to such filing requirements for the past 90 days.
                                                        Yes [X].  No  [ ].


At February 10, 1995, there were 7,800,000 shares of the registrant's 
Common Stock, Par Value $0.01 a share, outstanding.






                                     1

<PAGE>








VICTORIA CREATIONS, INC.


INDEX

                                                        Page No.
                                                        --------
Part I - Financial Information

    Statement of Operations.................................3

    Management's Discussion and Analysis of
      Financial Condition and Results of Operations.........4

    Balance Sheet ..........................................6

    Statement of Cash Flows.................................7

    Notes to Financial Statements ..........................8



Part II - Other Information ................................10























                                     2

<PAGE>


    VICTORIA CREATIONS, INC.

    Part I - Financial information





    VICTORIA CREATIONS, INC.
    Statement of Operations (000 omitted)

                                   THREE MONTHS ENDED   SIX MONTHS ENDED
                                      DECEMBER 31         DECEMBER 31
                                  ------------------- -------------------
                                     1994      1993      1994      1993
                                  --------- --------- --------- ---------

    Net sales.....................  $12,713    $9,616   $27,457   $20,724

    Cost of goods sold............    7,556     6,311    15,186    12,029
                                  --------- --------- --------- ---------
                     GROSS PROFIT    $5,157    $3,305   $12,271    $8,695

    Selling, general and
      administrative expenses.....    5,057     4,835    10,014     9,506
                                  --------- --------- --------- ---------
          OPERATING INCOME (LOSS)      $100   ($1,530)   $2,257     ($811)

    Other income (expense):
      Interest expense............     (894)     (377)   (1,867)     (773)
      Amortization of goodwill....     (180)     (180)     (360)     (360)
      Royalty income..............        4        26        18        55
                                  --------- --------- --------- ---------
          EARNINGS (LOSS) BEFORE
                     INCOME TAXES     ($970)  ($2,061)      $48   ($1,889)

    Provision for income taxes....        7         5        13        12
                                  --------- --------- --------- ---------
              NET EARNINGS (LOSS)     ($977)  ($2,066)      $35   ($1,901)
                                  ========= ========= ========= =========

    Average common shares
      outstanding.................    7,800     7,800     7,800     7,800

    NET EARNINGS (LOSS) PER SHARE    ($0.13)   ($0.26)    $0.01    ($0.24)


    See notes to financial statements.







                                       3










VICTORIA CREATIONS, INC.

MANAGEMENT'S DISCUSSION AND ANALYSIS
  OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The Company is a 79% owned subsidiary of United Merchants and 
Manufacturers, Inc. ("UM&M" or "Parent Company").


RESULTS OF OPERATIONS

Net sales of the Company increased 32% in the three months and 33% in the 
six months ended December 31, 1994 from the net sales for the comparable 
periods ended December 31, 1993.  These increases reflect additional sales 
volume for all branded label merchandise, Givenchy, Richelieu and 
Lagerfeld, and for all current private label lines plus expansion of the 
Company's private label business into new markets.  Sales of out-of-season 
merchandise (which is sold at lower than the Company's normal margin) 
declined from that of the prior year's comparable periods, reflecting the 
Company's focus on forecasting and inventory control which reduced the 
quantities of inventory available for such sales.  Unit sales, excluding 
out-of-season merchandise, increased 34% during both the current quarter 
and the six month period ended December 31, 1994 compared with the same 
periods of last fiscal year while average unit prices remained constant.

Cost of goods sold for the current quarter increased 20% and for the 
current six months increased 26% from cost of goods sold for the three and 
six month periods ended December 31, 1993.  The increased costs were held 
to percentages less than the increase in sales as a result of increased 
absorption of manufacturing and distribution overhead and improved 
purchasing procedures and sourcing.  Cost of goods sold, as a percentage 
of net sales, for the current quarter decreased six percentage points from 
that of the same quarter and three percentage points from that of the same 
six months last year.  The resulting gross profit increased 56% for the 
quarter and 41% for the six months ended December 31, 1994 compared with 
those of the prior year's same quarter and six months.  

Selling, general and administrative expenses increased 5% in each of the 
current year's quarter and six months from those of the three and six 
months ended December 31, 1993.  These increases were principally the 
result of increases in marketing expenses necessary to support the 
expanded sales volume.  As a percentage of net sales, these expenses 
decreased ten percentage points for the current quarter and nine 
percentage points for the current six months from those of the same 
quarter and six months last year.  

As a result of the increased sales, combined with the percentagewise 
lesser increases in both cost of goods sold and selling, general and 
administrative expenses, operating income increased to income of $100,000 
from a loss of $1.5 million in the prior year's quarter and to income of 
$2.3 million from a loss of $0.8 million in the prior year's six months.

                                     4

<PAGE>


Although average borrowings, other than from the Parent Company, were 
lower during the current quarter and six months, interest expense 
increased $517,000 for the three months and $1,094,000 for the six months 
ended December 31, 1994 from that of the prior year's same quarter and six 
months.  The increases were due to the significantly higher interest rate 
during the current periods on the secured loans.  The Parent Company 
waived the interest on the amount due to it for all the periods shown in 
the financial statements.


LIQUIDITY AND CAPITAL RESOURCES

The Company has generally met its capital requirements from internally 
generated funds and borrowings from its Parent Company and, until June 30, 
1994, from its factor.  On June 30, 1994, the Company repaid its 
indebtedness to its factor by borrowing from another lender and its Parent 
Company. 

Short term needs for working capital are currently being borrowed under a 
revolving loan from the new lender.  The Company does not anticipate 
substantial increased needs for long-term borrowings other than to repay 
the current lender.  The Company cannot continue to operate under the 
terms of its agreement, particularly the high interest rate, with the 
current lender other than on a very short-term basis.  Therefore, the 
Company is aggressively exploring alternative financing methods in order 
to repay the current lender.  Such alternative financing arrangements may 
include borrowing from another financial institution at reasonable market 
terms, raising additional equity or a combination of debt and equity 
financing.  There can be no assurance that such refinancing is attainable.

Working capital amounts to $22.2 million at December 31, 1994 and was 
$23.9 million at June 30, 1994, an decrease of $1.7 million.  The 
Company's current ratio of 6.9 to 1 at December 31, 1994 is deemed 
adequate for the Company's present financial position and needs.   

















                                     5

<PAGE>


    VICTORIA CREATIONS, INC.
    Balance Sheet                                          (000 omitted)
                                                        -------------------
                                                          DEC 31   JUNE 30
                                                           1994      1994
                                                        --------- ---------
                           ASSETS
    Current Assets:
     Cash...............................................     $910       $72
     Receivables, net of allowances of $1,109,000 at
      December 31, 1994 and $990,000 at June 30, 1994...    6,179     8,359
     Inventories........................................   18,030    17,994
     Other current assets...............................      922       916
                                                        --------- ---------
                                   Total Current Assets   $26,041   $27,341
    Plant and Equipment:
     Machinery and equipment............................   $2,930    $2,877
     Leasehold improvements.............................    1,905     1,889
     Capitalized equipment leases.......................      362       362
                                                        --------- ---------
                                                           $5,197    $5,128
     Less accumulated depreciation......................    3,951     3,812
                                                        --------- ---------
                                Net Plant and Equipment    $1,246    $1,316
    Other Assets:
     Goodwill...........................................  $21,069   $21,430
     Other..............................................      931       586
                                                        --------- ---------
                                     Total Other Assets   $22,000   $22,016
                                                        --------- ---------
                                                          $49,287   $50,673
                                                        ========= =========

            LIABILITIES AND STOCKHOLDERS' EQUITY
    Current Liabilities:
     Accounts payable...................................   $2,365    $2,315
     Accrued expenses and other liabilities.............    1,504     1,129
                                                        --------- ---------
                              Total Current Liablilties    $3,869    $3,444

    Long-term debt......................................   11,971    13,391

    Due to Parent Company...............................   24,067    24,493

    Stockholders' Equity:
     Common stock, $0.01 par value,
      authorized 10 million shares,
      outstanding 7.8 million shares....................      $58       $58
     Additional paid-in capital.........................   32,998    32,998
     Retained earnings (deficit)........................  (23,676)  (23,711)
                                                        --------- ---------
                             Total Stockholders' Equity    $9,380    $9,345
                                                        --------- ---------
                                                          $49,287   $50,673
                                                        ========= =========
    See notes to financial statements.

                                     6








    VICTORIA CREATIONS, INC.
    Statement of Cash Flows - (000 omitted)

                                                          SIX MONTHS ENDED
                                                            DECEMBER 31
                                                        --------------------
                                                           1994      1993
                                                        --------- ---------

    Cash Flows from Operating Activities:
      Net earnings (loss)...............................      $35   ($1,901)
      Add back items not requiring cash in the
        current period:
          Depreciation and amortization.................      500       510
      Decrease (increase) in current assets:
        Accounts receivable.............................    2,180     4,944
        Inventories.....................................      (36)    1,527
        Other current assets............................       (6)      (90)
        Other assets....................................     (345)       53
      Increase (decrease) in current liabilities:
        Accounts payable................................       50    (1,055)
        Accrued expenses and other liabilities..........      375       138
                                                        --------- ---------
              Net Cash Provided by Operating Activities    $2,753    $4,126

    Cash Flows from Investing Activities:
      Additions to plant and equipment..................     ($69)     ($41)

    Cash Flows from Financing Activities:
      Notes payable.....................................       $0   ($4,999)
      Long-term debt....................................   (1,420)        0
      Due to Parent Company.............................     (426)      883
                                                        --------- ---------
                 Net Cash Used for Financing Activities   ($1,846)  ($4,116)
                                                        --------- ---------
                        Net Increase (Decrease) in Cash      $838      ($31)


    Cash at beginning of period.........................       72       148
                                                        --------- ---------
                                  Cash at End of Period      $910      $117
                                                        ========= =========

    ----------
    Supplemental disclosure:
      Cash payments for:
        Interest........................................   $1,867      $773
        Income taxes....................................       13        12

    See notes to financial statements.





                                        7










VICTORIA CREATIONS, INC.
Notes to Financial Statements

Note A - Basis of Presentation

The accompanying financial statements of Victoria Creations, Inc. 
(Company) have been prepared in accordance with generally accepted 
accounting principles for interim financial information and with the 
instructions to Form 10-Q and Rule 10-01 of Regulation S-X.  Accordingly, 
they do not include all of the information and footnotes required by 
generally accepted accounting principles for complete financial 
statements.  In the opinion of management, all adjustments (consisting of 
normal recurring accruals) considered necessary for a fair presentation 
have been included.  The results of operations of any interim period are 
subject to year-end audit and adjustments, and are not necessarily 
indicative of the results of operations for the fiscal year.  For further 
information, refer to the financial statements and footnotes thereto 
included in the Company's Annual Report on Form 10-K for the year ended 
June 30, 1994.

The Company is a 79% owned subsidiary of United Merchants and 
Manufacturers, Inc. (UM&M or Parent Company).  UM&M is a publicly held 
company whose stock is traded on the New York Stock Exchange.

Note B - Inventories

Inventories consist of:
                                                          (000 omitted)   
                                                         ---------------- 
                                                         Dec 31   June 30 
                                                          1994     1994   
                                                         -------  ------- 
 Raw materials ........................................  $ 5,448  $ 5,551 
 Work in process ......................................      606      705 
 Finished goods .......................................   11,976   11,738 
                                                         -------  ------- 
                                                         $18,030  $17,994 
                                                         =======  ======= 

Note C  - Interest Expense 

Interest expense includes interest on amounts due on notes payable (1993) 
and long-term debt (1994).  The Parent Company waived interest on the 
amount due to it for each of the three and six month periods ended 
December 31, 1994 and 1993.  If the Parent Company had not waived the 
interest due to it, interest expense would have been approximately 
$600,000 and $368,000 greater for the three months ended December 31, 1994 
and 1993, respectively, and approximately $1,159,000  and $1,096,000  
greater for the six months then ended, respectively, than that reflected 
in the statement of operations.    



                                     8

<PAGE>


VICTORIA CREATIONS, INC.
Notes to Financial Statements (continued)

Note D - Income Taxes

The provision for income taxes for the three and six month periods ended 
December 31, 1994 and 1993 varied from the expected relationship to 
earnings before income taxes (and amortization of goodwill, which is not 
deductible for income tax purposes) since the Company had net operating 
loss carryforwards to offset the earnings and therefore, no provision for 
Federal income taxes was required.  The amounts shown as provision for 
income taxes for the periods are for state and local taxes.

Note E - Stock options

On November 15, 1994, the Board of Directors amended, subject to 
ratification by the Company's Stockholders at the Annual Meeting of 
Stockholders to be held in 1995, the Company's 1986 Stock Option Plan 
("Plan") to increase the total number of shares of Common Stock of the 
Company which may be purchased pursuant to options granted under the Plan 
from 200,000 to 550,000.  

At a subsequent meeting on the same day, the Compensation Committee of the 
Company granted to certain key employees of the Company options to 
purchase 437,000 shares of Common Stock of the Company.  The exercise 
price of these options is $1.00 a share.  The options become exercisable 
as to (a) 50% of the original number of shares on the second anniversary 
of the date of grant, (b) an additional 25% on the third anniversary of 
the date of grant and (c) the final 25% on the fourth anniversary of the 
date of grant, cumulatively.  The grants increased the total number of 
shares under option under the Plan to 537,000, of which 50,000 are 
currently exercisable.





















                                     9

<PAGE>





VICTORIA CREATIONS, INC.


Part II - Other Information

Item 6.  Exhibits and Reports on Form 8-K

    (a)  Exhibits - none

    (b)  Reports on Form 8-K - 

         None

                                SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned, thereunto duly authorized.

                                    VICTORIA CREATIONS, INC.




Date: February 10, 1995             by /S/ Norman R. Forson        
                                       Norman R. Forson
                                       Senior Vice President
                                         and Treasurer





















                                    10


<PAGE>


                         VICTORIA CREATIONS, INC.

                                 FORM 10-Q


                             INDEX TO EXHIBIT


The following exhibit is being filed herewith:

Exhibit No.

    (27) Financial Data Schedule as of and for the quarter ended December 
         31, 1994 is filed herewith.






































                                    E-1

<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<CIK> 0000796812
<NAME> VICTORIA CREATIONS, INC.
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JUN-30-1995
<PERIOD-END>                               DEC-31-1994
<CASH>                                             910
<SECURITIES>                                         0
<RECEIVABLES>                                     7288
<ALLOWANCES>                                      1109
<INVENTORY>                                      18030
<CURRENT-ASSETS>                                 26041
<PP&E>                                            5197
<DEPRECIATION>                                    3951
<TOTAL-ASSETS>                                   49287
<CURRENT-LIABILITIES>                             3869
<BONDS>                                              0
<COMMON>                                            58
                                0
                                          0
<OTHER-SE>                                        9322
<TOTAL-LIABILITY-AND-EQUITY>                     49287
<SALES>                                          27457
<TOTAL-REVENUES>                                 27457
<CGS>                                            15186
<TOTAL-COSTS>                                    15186
<OTHER-EXPENSES>                                 10356
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                1867
<INCOME-PRETAX>                                     48
<INCOME-TAX>                                        13
<INCOME-CONTINUING>                                 35
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                        35
<EPS-PRIMARY>                                     0.01
<EPS-DILUTED>                                     0.01
        


</TABLE>


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