BALDWIN PIANO & ORGAN CO /DE/
10-Q, 1997-11-10
MUSICAL INSTRUMENTS
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<PAGE>   1







                       SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

                              ---------------------


                                    FORM 10-Q

               Quarterly Report Pursuant to section 13 or 15(d) of
                     the Securities and Exchange Act of 1934

                              ---------------------

For the Quarter ended                                   Commission File Number
 September 30, 1997                                             0-14903

                          Baldwin Piano & Organ Company
             (Exact name of registrant as specified in its charter)


Delaware                                                31-1091812
(State or other jurisdiction of                        (IRS Employer
 incorporation or organization)                       Identification No.)


422 Wards Corner Road
Loveland, Ohio                                                   45140-8390
(Address of Principal Executive Offices)                         (Zip Code)


Registrant's telephone number, including area code:(513) 576-4500



         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes X No    
                                             --   --

         The number of shares of the Common Stock outstanding of Baldwin Piano &
Organ Company, as of November 3, 1997, is 3,442,896.


<PAGE>   2


                          BALDWIN PIANO & ORGAN COMPANY

                                      INDEX


                                                              Page
                                                             Number
                                                             ------

PART I.  FINANCIAL INFORMATION

  Item 1. Financial Statements

    Condensed Consolidated Balance Sheets as of
          September 30, 1997 and December 31, 1996 ........     3

    Condensed Consolidated Statements of Earnings
          for the three months and nine months ended
          September 30, 1997 and 1996 .....................     4

    Condensed Consolidated Statements of Cash Flows
          for the nine months ended
          September 30, 1997 and 1996 .....................     5

    Notes to Condensed Consolidated Financial
          Statements, September 30, 1997 ..................     6

  Item 2. Management's Discussion and Analysis of
                   Financial Condition and Results of
                   Operations .............................     7


PART II.  OTHER INFORMATION

  Item 1. Legal Proceedings ...............................    11

  Item 2. Changes in Securities ...........................    11

  Item 3. Defaults upon Senior Securities .................    11

  Item 4. Submission of Matters to a Vote
                    of Security Holders ...................    11

  Item 5. Other Information ...........................        11

  Item 6. Exhibits and Reports on Form 8-K ............        12

SIGNATURES ............................................        13

INDEX TO EXHIBITS .....................................        14





                                       2
<PAGE>   3


                 BALDWIN PIANO & ORGAN COMPANY AND SUBSIDIARIES

                                 ---------------

                      CONDENSED CONSOLIDATED BALANCE SHEETS
                    September 30, 1997 and December 31, 1996
                            (in thousands of dollars)
<TABLE>
<CAPTION>

                                                                  September 30,   December 31,
ASSETS                                                                 1997           1996
                                                                  -------------    -----------
                                                                   (Unaudited)
<S>                                                                <C>             <C>      
Current assets:
         Cash ...............................................      $     623       $     774
         Receivables, net ...................................         23,756          13,933
         Inventories ........................................         43,706          56,555
         Deferred income taxes ..............................          3,532           3,533
         Other current assets ...............................          4,327           4,496
                                                                   ---------       ---------
                  Total current assets ......................         75,944          79,291
                                                                   ---------       ---------

Installment receivables,
         less current portion ...............................         15,882          11,435
Property, plant and equipment, net ..........................         15,650          16,479
Other assets ................................................          4,740           4,859
                                                                   ---------       ---------
                  Total assets .............................        $112,216       $ 112,064
                                                                    ========       =========


LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
         Current portion of long-term debt ..................      $  27,808       $  30,901
         Accounts payable ...................................          7,330           8,915
         Income taxes payable ...............................          1,568             154
         Accrued liabilities ................................          6,461           5,757
                                                                   ---------       ---------
                  Total current liabilities .................         43,167          45,727
                                                                   ---------       ---------

Long-term debt, less current portion ........................          2,675           3,350
Other liabilities ...........................................          7,069           6,712
                                                                   ---------       ---------
                  Total liabilities .........................         52,911          55,789
                                                                   ---------       ---------

Shareholders' equity:
         Common stock .......................................             42              42
         Additional paid-in capital .........................         12,269          12,106
         Retained earnings ..................................         53,281          50,334
                                                                   ---------       ---------
                                                                      65,592          62,482

         Less cost of treasury shares .......................         (6,287)         (6,207)
                                                                   ---------       ---------
                  Total shareholders' equity ................         59,305          56,275

                                                                   ---------       ---------
                  Total liabilities and
                           shareholders' equity .............      $ 112,216       $ 112,064
                                                                   =========       =========



</TABLE>


                                       3

See accompanying Notes to Condensed Consolidated Financial Statements.

<PAGE>   4

                 BALDWIN PIANO & ORGAN COMPANY AND SUBSIDIARIES

                                 ---------------

            CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS (Unaudited)

                  (in thousands, except net earnings per share)

<TABLE>
<CAPTION>


                                      Three Months Ended           Nine Months Ended
                                         September 30,               September 30,
                                    ----------------------      --------------------
                                       1997         1996          1997          1996
                                    --------      --------      --------      -------

<S>                                 <C>           <C>           <C>           <C>     
Net sales ....................      $ 33,915      $ 26,508      $103,629      $ 79,794
Cost of goods sold ...........        26,539        21,543        83,324        63,634
                                    --------      --------      --------      --------
         Gross profit ........         7,376         4,965        20,305        16,160

Income on the sale of
 installment receivables .....         1,790         1,404         5,461         4,338
Interest income on
 installment receivables .....           300           336           854           985
Other operating income, net ..           386           842         1,807         2,648
                                    --------      --------      --------      --------
                                       9,852         7,547        28,427        24,131

Selling, general and
   administrative expenses ...         7,556         6,496        21,453        19,648
                                    --------      --------      --------      --------
         Operating profit ....         2,296         1,051         6,974         4,483

Interest expense .............           592           827         2,248         2,009
                                    --------      --------      --------      --------
         Earnings before
            income taxes .....         1,704           224         4,726         2,474

Income taxes .................           645            32         1,779           848
                                    --------      --------      --------      --------
         Net earnings ........      $  1,059      $    192      $  2,947      $  1,626
                                    ========      ========      ========      ========

Net earnings per share .......      $    .31      $    .06      $    .86      $    .48
                                    ========      ========      ========      ========

Average number of common
   shares outstanding ........         3,442         3,423         3,432         3,419
                                    ========      ========      ========      ========


</TABLE>

See accompanying Notes to Condensed Consolidated Financial Statements.




                                       4

<PAGE>   5


                 BALDWIN PIANO & ORGAN COMPANY AND SUBSIDIARIES
 
                                 ---------------

           CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
                                Nine months ended
                           September 30, 1997 and 1996
                            (in thousands of dollars)
<TABLE>
<CAPTION>


INCREASE (DECREASE) IN CASH                       1997           1996
                                                --------       --------
<S>                                             <C>            <C>      
Net cash provided by (used in)
   operating activities ..................      $ 11,169       $(17,637)

Net cash used in investing activities ....        (1,743)        (3,365)

Cash flows from financing activities:
   Installment contract
          receivables written ............       (61,868)       (51,096)
   Installment receivables liquidated ....         6,441          6,157
   Proceeds from sale of
          installment receivables ........        49,583         41,814
   (Repayment) borrowing on long-term debt        (3,768)        23,994
   Other .................................            35            104
                                                --------       --------

          Net cash (used in) provided by
             financing activities ........        (9,577)        20,973
                                                --------       --------

Net (decrease) in cash ...................          (151)           (29)
Cash at beginning of period ..............           774            429
                                                --------       --------
Cash at end of period ....................      $    623       $    400
                                                ========       ========


SUPPLEMENTAL DISCLOSURE
   OF CASH FLOW INFORMATION

Cash paid during the quarter for:
   Interest ..............................      $  2,295       $  1,926
                                                ========       ========
   Income taxes ..........................      $    286       $    616
                                                ========       ========

</TABLE>


See accompanying Notes to Condensed Consolidated Financial Statements.




                                       5

<PAGE>   6


                 BALDWIN PIANO & ORGAN COMPANY AND SUBSIDIARIES
 
                                 ---------------

        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

                               September 30, 1997
                            (in thousands of dollars)


(1)      BASIS OF REPORTING FOR CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

         The unaudited condensed consolidated financial statements included
herein have been prepared by Baldwin Piano & Organ Company ("Baldwin" or
"Company") pursuant to the rules and regulations of the Securities and Exchange
Commission. Certain information and footnote disclosures normally included in
financial statements prepared in accordance with generally accepted accounting
principles have been omitted pursuant to such rules and regulations, although
the Company believes that the disclosures are adequate to make the information
presented not misleading. These financial statements should be read in
conjunction with the financial statements and notes thereto included in the
Company's Annual Report and Form 10-K for the year ended December 31, 1996.

         The financial statements presented herewith reflect all adjustments
(consisting of normal recurring adjustments) which are, in the opinion of
management, necessary to fairly state the results for the three month and nine
month periods ended September 30, 1997 and 1996. Results of operations for
interim periods are not necessarily indicative of results to be expected for an
entire year.

(2)      INVENTORIES

         Inventories consist of the following:
<TABLE>
<CAPTION>

                                                September 30,    December 31,
                                                    1997             1996
                                                ------------     ------------
<S>                                              <C>               <C>     
FIFO cost:
     Raw material ......................         $ 18,130          $ 15,540
     Work-in-process ...................            7,733             8,257
     Finished goods ....................           29,076            45,725
                                                 --------          --------
                                                   54,939            69,522

Excess of FIFO cost
     over LIFO inventory value .........          (11,233)          (12,967)
                                                 --------          --------

              Net inventories ..........         $ 43,706          $ 56,555
                                                 ========          ========

</TABLE>




                                       6

<PAGE>   7


                 BALDWIN PIANO & ORGAN COMPANY AND SUBSIDIARIES
 
                                 ---------------

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS
THIRD QUARTER AND NINE MONTHS OF 1997 COMPARED
         TO THE THIRD QUARTER AND NINE MONTHS OF 1996

         During the second quarter of 1997 the Company began to phase-out its
consignment inventory program. Under Baldwin's historical consignment inventory
program, Baldwin pianos in the dealer's possession remained part of Baldwin's
inventory until actually sold by the dealer. As dealers opt out of the
consignment program in favor of more traditional floorplan financing, all
Baldwin stock in each of those dealer's possession is immediately sold to the
dealer. This transfer of title is a sale to the dealer and has created a large,
one-time, increase in Baldwin's sales.

         Net sales for the third quarter of 1997 increased 28% to $33.9 million
from $26.5 million for the same period in 1996. Net sales for the first nine
months of 1997 increased 30% to $103.6 million from $79.8 million in 1996. The
increase in sales during the third quarter and the first nine months of 1997
included $2.3 million and $15.0 million, respectively, related to the one-time
phase-out of consignment, described above. Measured before the impact of the
phase-out of consignment, third quarter sales rose 19% and sales for the first
nine months increased 11%. The Company expects to recognize approximately $2.0
million of additional consignment-related sales in the fourth quarter of 1997.

         Measured before the impact of the phase-out of consignment, third
quarter 1997 sales for the Company's core acoustic and digital music businesses
rose $4.2 million (24%) over 1996. This increase is due to strong demand for
pianos coupled with strides the Company has made in improving the raw material
purchase-to-piano delivery cycle times and in rolling out new marketing
programs. Additionally, third quarter sales for the Company's contract
electronics business increased $1.2 million (15%) over 1996, as a result of new
customers.

         Net earnings for the third quarter of 1997 increased more than five
fold, to $1.1 million ($0.31 per share) vs. $0.2 million ($0.06 per share) for
the same period in 1996. Net earnings for the third quarter of 1997 includes an
after-tax profit of $0.1 million ($0.02 per share) from the phase-out of
consignment sales. Net earnings for the first nine months of 1997 increased 81%
to $2.9 million ($0.86 per share) vs. $1.6 million ($0.48 per share). Without
the impact of discontinuing consignment sales and other events (sale of the
church organ business and the costs associated with the proxy contest relating
to the Company's 1997 annual meeting of shareholders), net earnings through the
first nine months of 1997 would have been $1.9 million ($0.55 per share).




                                       7
<PAGE>   8


                 BALDWIN PIANO & ORGAN COMPANY AND SUBSIDIARIES
 
                                 ---------------

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - (CONTINUED)


         Income on the sale of installment receivables generated by the
Company's financing operation for the third quarter and first nine months of
1997 increased $0.3 million and $1.0 million, respectively. This increase is
primarily the result of the effect of the required adoption of SFAS 125,
Accounting for Transfers and Servicing of Financial Assets and Extinguishment of
Liabilities. SFAS 125 is effective for transfers and servicing of financial
assets and extinguishments of liabilities occurring after December 31, 1996 and
is applied prospectively. It provides consistent standards for distinguishing
transfers of financial assets that are sales from transfers that are secured
borrowings.

         Other operating income decreased for the third quarter and the first
nine months of 1997 by $0.5 million and $0.8 million, respectively, primarily
due to lower display income. This result of the phase-out of the consignment
inventory program is offset by lower interest cost than would have occurred
otherwise.

         Selling, general and administrative expenses for the third quarter
increased by $1.1 million from 1996. This increase primarily relates to higher
advertising and promotional spending, increased investor relations activity and
costs related to developing new business opportunities. For the first nine
months of 1997, selling, general and administrative expenses increased by $1.8
million from 1996. This increase was primarily the result of the above mentioned
items for the third quarter, as well as costs related to the proxy contest and
costs connected with the sale of the church organ business, together with the
one-time costs associated work force reductions.

         Interest expense for the third quarter of 1997 decreased by $0.2
million from 1996 due to lower debt levels as a result of the phase-out of
consignment sales and the related decrease in inventory levels. During the first
nine months of 1997, interest expense increased by $0.2 million due to higher
debt levels necessary during the first and second quarters for pipeline
inventories for the Pianovelle(TM) digital piano line and the ConcertMaster(TM)
autoplayer.

INFLATION, OPERATIONS AND INTEREST RATES

         The impact of inflation on manufacturing and operating costs may affect
the Company's results. However, the Company has generally been able to offset
the impact of higher employment costs per hour and higher raw material unit
costs by increases in manufacturing efficiencies and increases in sales prices.




                                       8
<PAGE>   9



                 BALDWIN PIANO & ORGAN COMPANY AND SUBSIDIARIES
 
                                 ---------------

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - (CONTINUED)

         The Company's operating results are sensitive to changes in interest
rates primarily because of fixed interest rate income on Keyboard Acceptance
Corporation's installment receivable contracts and floating interest rates on
the related indebtedness. Additionally, the buyer of those installment
receivables earns interest on the outstanding principal balance of the contracts
based upon a floating interest rate provision. Keyboard Acceptance Corporation
is a wholly owned subsidiary of Baldwin.

         The Company can partially offset the effect of interest rate changes by
increasing interest rates on its new installment receivable contracts. In
December 1996 and November 1997, the Company entered into two-year interest rate
cap agreements in order to reduce the potential impact of increases in interest
rates on $44 million and $20 million, respectively, of floating-rate long-term
debt. The agreements entitle the Company to receive from the counterparty, on a
monthly basis, interest income to the extent the one-month commercial paper rate
exceeds 12%.

LIQUIDITY AND CAPITAL RESOURCES

         The Company requires significant working capital to support its
operations. Under Baldwin's historical consignment inventory program, its
inventory levels would increase during each year to support its high fourth
quarter seasonal sales demand. During the second quarter of 1997 the Company
began to phase-out its consignment inventory program (see RESULTS OF OPERATIONS,
above). This phase-out accounted for most of the decrease in inventory and the
increase in current receivables that occurred in 1997. Also during 1997, the
level of installment receivables increased as a result of the adoption of SFAS
125 (see RESULTS OF OPERATIONS, above) and a larger portfolio of installment
receivable contracts.

         The phase-out of the consignment inventory program has resulted in
higher third quarter sales, and includes sales which, under consignment, would
take place in the fourth quarter. The Company estimates that approximately half
of the third quarter sales increase was a result of shipments that would have
otherwise fallen into the fourth quarter. This does not change the Company's
outlook for a strong improvement in full-year financial performance, but will
make fourth-quarter sales comparisons less favorable than would otherwise be the
case.

         During October, 1997 the Company entered into a new revolving line of
credit (Revolver) to finance its working capital requirements. The Revolver has
a maximum commitment level of $40 million and a due date of October 1, 2000;
however the Company can terminate the agreement at any time with sixty days
notice. Under the Revolver, the lender is committed to make available a line of
credit based upon certain defined percentages of the carrying value of the
Company's inventories and trade accounts receivable. The annual rate of interest
under the Revolver is 150 basis points over LIBOR.





                                       9
<PAGE>   10


                 BALDWIN PIANO & ORGAN COMPANY AND SUBSIDIARIES
 
                                 ---------------

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - (CONTINUED)

                  The Company's debt agreements contain covenants that restrict,
among other things, the repurchase of the Company's common stock, the Company's
ability to incur new indebtedness and acquire new businesses. The Company's debt
agreements contain provisions by which a default under one agreement constitutes
a default under the other agreements.

                  In October, 1997, the Company's Keyboard Acceptance
Corporation subsidiary (Finance) amended its agreements with an independent
entity, to sell substantially all of its installment receivable contracts.
Included in these amendments is the buyer's commitment to purchase receivable
contracts up to a maximum outstanding principal amount of $150 million, if
certain criteria are met. Certain installment receivables are not eligible for
sale and are retained by Finance. At the time of each installment receivable
sale, Finance receives cash from the buyer equal to the unpaid principal balance
of the contract, less a holdback of 10% of the principal balance. Finance
continues to service all installment receivables it sells.

         The buyer of the installment receivables earns interest on the
outstanding principal balance of the contracts based upon a floating interest
rate provision. Over the lives of the contracts, the difference between the
actual yield on the installment contracts sold and the amount retained by the
buyer under the floating interest rate provision is remitted to Finance as a
service fee. In February 1994, Finance entered into a five-year interest rate
swap agreement in order to reduce the potential impact of any increase in
interest rates on $20 million of installment contracts.

         Proceeds from the sale of installment receivables amounted to $49.6
million for the nine months ended September 30, 1997 and $41.8 million for the
comparable period in 1996. This increase in 1997 compared to 1996 is largely the
result of an increase in the volume of new installment contracts written.

         Under the sale agreements, Finance is required to repurchase
installment accounts that become more than 120 days past due or accounts that
are deemed uncollectible. The repurchase price is equal to the remaining unpaid
principal balance of the contract on the date repurchased, less the related 10%
holdback. Finance is responsible for all credit losses associated with the sold
receivables. Finance remains contingently liable on approximately $86.4 million
of installment receivables. The Company believes an adequate allowance has been
provided for any uncollectible receivables.

         Capital expenditures were $1.7 million in the first nine months of 1997
and $3.4 million in the comparable period of 1996. At September 30, 1997, the
Company had no material outstanding capital commitments.





                                       10
<PAGE>   11


                           PART II. OTHER INFORMATION


ITEM 1.  LEGAL PROCEEDINGS

         The Company is involved in legal proceedings arising in its normal
course of business. The Company does not believe that any existing claim or suit
will have a material adverse effect on the business or financial condition of
the Company.

         The operations of the Company and its predecessors are subject to
federal, state and local laws regulating the discharge of materials into the
environment. The Company does not anticipate that any environmental matters
currently known to the Company will result in any material liability.

ITEM 2.  CHANGES IN SECURITIES

         No changes have been made to the instruments defining the right of the
holders of the Company's common stock or to the rights of such shareholders.

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

         The Company is not in default nor has it defaulted on any indebtedness.
The Company is not obligated to pay any dividends or other payment to any of its
shareholders.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         No matters have been submitted to a vote of security holders during the
third quarter of 1997.

ITEM 5.  OTHER INFORMATION

         During October, 1997 the Company entered into a new revolving line of
credit (Revolver) to finance its working capital requirements. The Revolver has
a maximum commitment level of $40 million and a due date of October 1, 2000;
however the Company can terminate the agreement at any time with sixty days
notice. Under the Revolver, the lender is committed to make available a line of
credit based upon certain defined percentages of the carrying value of the
Company's inventories and trade accounts receivable.

         In October, 1997, the Company's Keyboard Acceptance Corporation
subsidiary (Finance) amended its agreements with an independent entity, to sell
substantially all of its installment receivable contracts. Included in these
amendments is the buyer's commitment to purchase receivable contracts up to a
maximum outstanding principal amount of $150 million, if certain criteria are
met. Finance continues to service all installment receivables it sells.





                                       11
<PAGE>   12


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

            (a)     Exhibits
                    --------

      10.1          Agreement of Employment between Baldwin Piano &
                    Organ Company and Randy R. Marks as Executive Vice
                    President, Piano Operations, dated as of July 29,
                    1997.

      19            1997 Third Quarter Report to Shareholders of the
                    Company.

      99.1          Press Release, dated July 9, 1997, announcing the
                    signing of a letter of intent to form a third-party
                    business venture at the Company's Greenwood,
                    Mississippi factory facility.

      99.2          Press Release, dated September 2, 1997, announcing
                    the promotion of Stephen P. Brock to the position of
                    Executive Vice President and General Manager of the
                    Company's Music Division.

      99.3          Press Release, dated September 25, 1997, announcing
                    that the Company ended its negotiations to form a
                    third-party business venture at the Company's
                    Greenwood, Mississippi factory facility.

      99.4          Press Release, dated October 21, 1997, announcing
                    the Company's financial results for the third
                    quarter of 1997.

      27            Financial Data Schedule.

                            -------------------------

          Index to Exhibits appears on sequentially numbered page 14.

            (b)     Reports On Form 8-K
                    -------------------

                    The Company filed no reports on Form 8-K during the third 
                    quarter of 1997.




                                       12
<PAGE>   13


                                   SIGNATURES


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                            BALDWIN PIANO & ORGAN COMPANY



DATE:   November 7, 1997                    By:   /S/ KAREN L. HENDRICKS
      ------------------------------            -------------------------------
                                                 Karen L. Hendricks, Chairman,
                                                 Chief Executive Officer and
                                                 President



DATE:   November 7, 1997                    BY:   /S/ PERRY H. SCHWARTZ
      ------------------------------            -------------------------------
                                                 Perry H. Schwartz, Executive
                                                 Vice President and Chief
                                                 Financial Officer




                                       13
<PAGE>   14
<TABLE>
<CAPTION>


                                INDEX TO EXHIBITS



Exhibit                                                                                     Sequential
Number                                                                                      Page Number
- ------                                                                                      -----------


<S>             <C>                                                                             <C>
10.1            Agreement of Employment between Baldwin Piano & Organ Company
                and Randy R. Marks as Executive Vice President, Piano
                Operations, dated as of July 29, 1997.                                          15

19              1997 Third Quarter Report to Shareholders of the Company.                       24

99.1            Press Release, dated July 9, 1997, announcing the signing of a
                letter of intent to form a third-party business venture at the
                Company's Greenwood, Mississippi factory facility.                              26

99.2            Press Release, dated September 3, 1997, announcing the promotion
                of Stephen P. Brock to the position of Executive Vice President
                and General Manager of the Company's Music Division.                            28

99.3            Press Release, dated September 25, 1997, announcing that the
                Company ended its negotiations to form a third-party business
                venture at the Company's Greenwood, Mississippi factory
                facility.                                                                       30

99.4            Press Release, dated October 21, 1997, announcing the Company's
                financial results for the third quarter of 1997.                                32

27              Financial Data Schedule.
</TABLE>



                                       14

<PAGE>   1
                                                                    EXHIBIT 10.1



                         [LOGO BALDWIN PIANO LETTERHEAD]
- -------------------------------------------------------------------------------






July 29, 1997

Mr. Randy R. Marks
13729 Vista De Los Pinos
Jamul, CA 91935

Dear Randy:

         This letter agreement is to formally outline the offer of employment by
Baldwin Piano and Organ Company to employ you as Executive Vice President, Piano
Operations.

         The following is more specific information about the offer. Of course,
all of these items are subject to the details of the specific plan documents
referred to herein. If you have any questions or want more detailed information,
please feel free to contact Cindy Moeller at 576-4652.

POSITION                            You would serve as Executive Vice President,
                                    Piano Operations for the Company and would
                                    report to the Chief Executive Officer of the
                                    Company. You would be based at the Company's
                                    Corporate Offices in Loveland, Ohio.
TERM OF
EMPLOYMENT                          The term of your employment with the Company
                                    will commence on January 1, 1998 (the
                                    "Commencement Date") and shall continue
                                    through December 31, 2000 (the "Expiration
                                    Date"), unless earlier terminated by the
                                    Company or you as hereinafter provided. Upon
                                    mutual agreement between you and the
                                    Company, the term of your employment may be
                                    extended beyond the Expiration Date.
COMPENSATION

         Base Salary                Your starting annual base salary will
                                    be $215,000 (less withholdings and
                                    deductions), which will be paid monthly on
                                    the 25th of the month. The Company will
                                    review your salary annually.

         Annual Incentive           You will be entitled to participate in
                                    Baldwin's Management Incentive Plan ("MIP"),
                                    which provides an opportunity for an annual
                                    cash bonus. Pursuant to the MIP, you will be
                                    eligible for an annual incentive of 24%,
                                    30%, or 45% of your Base Salary, subject to
                                    the level of the performance of the Company.
                                    The plan runs on a fiscal year basis, and
                                    your participation will begin in 1999 based
                                    on performance of the Company for 1998. For
                                    the period from the Commencement Date
                                    through December 31, 1998, the Company will
                                    agree that your cash bonus for



                                  15
<PAGE>   2


Randy R. Marks
July 29, 1997
Page 2


                                    1998 will not be less than $38,700. (75% of
                                    threshold, which is 24% of your base
                                    salary.)

         Annual Incentive
         Stock Options              In 1999, you will be eligible for an annual
                                    incentive stock option grant, determined by
                                    the CEO, based on your individual
                                    contribution for fiscal 1998. 

         Special Stock
         Option Grant               On the Commencement Date, the Company will
                                    grant you a qualified option to acquire
                                    10,000 shares of the Company's common stock
                                    and a non-qualified option to acquire an
                                    additional 10,000 shares of the Company's
                                    common stock. The per share exercise price
                                    for all such options will equal the closing
                                    share price of the Company's common stock on
                                    the NASDAQ Market on the Commencement Date
                                    or, if no trades are made on such date, the
                                    next business day following such date on
                                    which trades of the Company's common stock
                                    are reported.. Your right to exercise 20% of
                                    these options will vest immediately on the
                                    Commencement Date, and an additional 20% of
                                    the options will vest on each anniversary of
                                    the Commencement Date. These options will
                                    expire on the earlier of the following: ten
                                    years from the date of the grant or three
                                    months following termination of your
                                    employment.

         Long-Term
         Incentive Plan             You will be entitled to participate in any
                                    Long-Term Incentive Plan which may be
                                    adopted by the Company.

BENEFITS                            Pursuant to the Baldwin Piano & Organ
                                    Company Group Benefits Program, as outlined
                                    in the booklet, "Your Group Benefits Plan
                                    and the Long Term Disability Highlights
                                    Summary Report" you will be entitled to the
                                    following benefits:

         Medical and
         Dental Benefits            You will be eligible to participate in the
                                    medical and dental plan on the first of the
                                    month following 90 days of employment. The
                                    current medical plan is a point-of-service
                                    plan, and you will select a primary care
                                    physician, who will direct your medical
                                    care. In 1997 the monthly employee
                                    contribution for family medical and dental
                                    coverage is $120.00. We anticipate a modest
                                    increase in employee contribution rates in
                                    1998. These premiums may be paid on a
                                    pre-tax basis through the Baldwin



                                   16
<PAGE>   3


Randy R. Marks
July 29, 1997
Page 3


                                    Piano & Organ Company Cafeteria Plan (the
                                    "Cafeteria Plan"). The maximum annual dental
                                    benefit is $1,000 for each family member.

                                    Co-pay for doctors' visits in the network is
                                    $12.00. There is a prescription card with a
                                    co-pay of $7.00 for generic drugs and $12.00
                                    for branded drugs. Also, there is a mail
                                    order prescription provision with a $7.00
                                    co-pay for a three-month supply for
                                    maintenance drugs.

         Flexible Spending
         Plan                       You also will be eligible under the
                                    Cafeteria Plan to participate in the
                                    flexible spending account arrangements which
                                    allow you through salary deferrals to pay
                                    certain items with pre-tax dollars. You may
                                    defer up to $2,000 annually to the
                                    Medical/Dental Reimbursement Account and up
                                    to $5,000 to the Dependent Care
                                    Reimbursement Account.

         Retirement Plan            After the prescribed waiting period, you
                                    will be eligible to participate in the
                                    Baldwin Piano & Organ Company Retirement
                                    Plan for Salaried Employees (the "Retirement
                                    Plan"). After you have been employed for 30
                                    days, you will be eligible to make salary
                                    deferral contributions to the Retirement
                                    Plan (up to a certain limit). Second, after
                                    you have been employed for one year, the
                                    Company will contribute on an annual basis
                                    to your account an amount equal to 3% of
                                    your salary, plus match your salary deferral
                                    contributions at the rate of 50% (up to a
                                    certain overall limit).

                                    In addition, Baldwin has a Nonqualified
                                    Deferred Compensation Plan, to which you
                                    also will be able to make salary deferral
                                    contributions (up to a certain limit) after
                                    30 days of employment. After one year of
                                    employment, your deferrals to this Plan will
                                    be matched at the rate of 50% (again, up to
                                    a certain overall limit).

                                    You will choose from the options available
                                    in each plan how to direct the investment of
                                    these funds.

                                    You will be 100% vested in all Company
                                    contributions after five years.


         Vacation                   You will be entitled to four weeks of paid
                                    vacation annually beginning in 1998.




                                   17
<PAGE>   4


Randy R. Marks
July 29, 1997
Page 4


         Long-Term
         Disability                 You will be offered long-term disability at
                                    group rates.

         Life Insurance             The Company provides life insurance in an
                                    amount equal to 1 1/2 times your annual W-2
                                    earnings. This amount is adjusted annually. 

         Educational 
         Assistance                 You will be eligible for educational
                                    assistance after one year of employment.

         Relocation
         Expenses                   We provide a comprehensive relocation
                                    program, administered by Prudential
                                    Relocation that provides assistance with
                                    home marketing, home finding, closing
                                    management, and other relocation services.
                                    These are described in detail in our
                                    relocation policy, of which you have already
                                    received a copy.

                                    Our policy includes a repayment provision.
                                    If you voluntarily terminate your employment
                                    with Baldwin within twelve months of your
                                    Commencement Date, you will be required to
                                    pay up to 100% of the relocation expenses.
                                    This provision is explained in detail in the
                                    Repayment Agreement, which is attached to
                                    the Relocation Policy. You are required to
                                    sign this Repayment Agreement.
TERMINATION

         Termination
         Without Cause              The Company may terminate your employment at
                                    any time, whether or not for Cause (as
                                    "Cause" is defined below). In the event the
                                    Company terminates your employment without
                                    Cause, the Company will continue to pay you
                                    your Base Salary (less required withholdings
                                    and deductions) through the Expiration Date
                                    on a monthly basis. The Company shall have
                                    no further obligation to you beyond the
                                    above payments.

         Termination
         "For Cause"                The Company may terminate your employment at
                                    any time for Cause (as defined below)
                                    effective immediately upon written notice to
                                    you. In such event, you shall receive your
                                    Base Salary through the effective date of
                                    termination and all incentive payments
                                    earned by you but not yet paid to you prior
                                    to such date, and the Company shall have no
                                    further obligation to you. For purposes of
                                    this letter agreement, "Cause" shall mean a
                                    violation by you of the Baldwin Piano &
                                    Organ Company Corporate



                                   18
<PAGE>   5


Randy R. Marks
July 29, 1997
Page 5


                                    Policy on Ethics and Business, and/or any
                                    acts by you against the Company amounting to
                                    fraud, intentional misrepresentation and/or
                                    embezzlement or breach of this letter
                                    agreement.
         Termination due
         to Disability              This letter agreement may be terminated, at
                                    the option of the Company or you, if during
                                    the term of your employment, you become
                                    disabled, meaning because of ill health,
                                    physical or mental disability, or for any
                                    other disability ("disability"), and you
                                    shall have been continuously unable or shall
                                    have otherwise failed to perform the
                                    essential functions of your job hereunder
                                    for 90 days, or if, during any calendar year
                                    during the term hereof because of
                                    disability, you shall have been unable or
                                    shall have otherwise failed to perform the
                                    essential functions of your job hereunder
                                    for a total period of 120 days regardless of
                                    whether or not such days are consecutive.
                                    Provided, however, that regardless of the
                                    above definition of disability, a disability
                                    may be deemed to exist regardless of your
                                    failure to perform the essential functions
                                    of your job for any specific time period, if
                                    you shall be declared by a Court having
                                    jurisdiction of that matter, or when you
                                    have been declared by any two physicians
                                    selected by the Company and acceptable to
                                    you admitted to the practice of medicine in
                                    the place where you are then domiciled. In
                                    the event of the termination of your
                                    employment due to disability, the Company
                                    will pay your monthly Base Salary through
                                    the end of month in which such termination
                                    upon disability occurs and all incentive
                                    payments earned by but not yet paid to you
                                    prior to your termination upon disability.
                                    All Stock Options granted to you as provided
                                    herein and which have vested may continue to
                                    be exercised within the applicable period
                                    provided by the Internal Revenue Code of
                                    1986, as amended, and the Company shall have
                                    no further obligation to you. This provision
                                    will be applied consistent with the
                                    Company's obligations under applicable
                                    federal and state law, including without
                                    limitation the Americans with Disabilities
                                    Act.

         Termination as a
         result of your
         Death                      Should you die during the term of this
                                    letter agreement, your employment will
                                    terminate effective on the date of your
                                    death. Your spouse or estate, as the case
                                    may be, shall be entitled to retain your
                                    salary installment for the month in which
                                    you death occurs and shall be entitled to
                                    all incentive payments earned by you but not
                                    yet paid to you prior to the date of death.
                                    All Stock Options granted to you as provided
                                    herein shall remain exercisable for its
                                    entire ten year term by the person or
                                    persons to whom



                                 19
<PAGE>   6


Randy R. Marks
July 29, 1997
Page 6


                                    the same is transferred by will or by the
                                    applicable laws of descent and distribution.

         Termination
         By Employee                If you terminate your employment with the
                                    Company for any reason, you shall receive
                                    your Base Salary through the effective date
                                    of termination and all incentive payments
                                    earned but not yet paid to you prior to such
                                    date, and the Company shall have no further
                                    obligation to you.

         Acceleration of
         Stock Options
         Upon Termination           If the Company elects to terminate your
                                    employment without Cause, or

                                    If you elect to terminate your employment
                                    with the Company subsequent to June 30,
                                    1999, and if at the time of such voluntary
                                    termination of employment all of the
                                    following circumstances exist:

                                            (I)        no circumstances which
                                                       would constitute "Cause"
                                                       as defined herein;

                                            (ii)       You have given the CEO at
                                                       least six months prior
                                                       written notice of
                                                       termination; and

                                            (iii)      You work with the Company
                                                       in good faith to recruit
                                                       a qualified successor,
                                                       and, if recruited, to
                                                       accomplish an effective
                                                       transition;

                                    then, within ten (10) days of the effective
                                    date of termination of employment, all stock
                                    options granted to you at any time prior to
                                    January 1 of the year in which your
                                    termination of employment shall occur shall
                                    immediately vest in you and may be exercised
                                    within three months following termination of
                                    your employment.

COVENANT NOT
TO COMPETE                          At all times during the term of your
                                    employment and for a period of one year
                                    thereafter, if your employment is terminated
                                    by you for any reason or if terminated by
                                    the Company for Cause, you agree that you
                                    will not directly or indirectly enter into
                                    or in any manner take part in any business
                                    or endeavor, either as an employee, agent,
                                    independent contractor, owner



                                   20
<PAGE>   7


Randy R. Marks
July 29, 1997
Page 7


                                    or otherwise, which directly or indirectly
                                    competes with the Company in any market in
                                    which the Company does or may do business.

                                    You agree that the covenants, restrictions
                                    and obligations set forth in this letter
                                    agreement are founded upon valuable
                                    consideration and are reasonable in duration
                                    and geographic scope.

                                    In the event of a breach or threatened
                                    breach by you of any of the covenants,
                                    restrictions, agreements and obligations set
                                    forth herein, monetary damages or the other
                                    remedies at law that may be available to the
                                    Company for such breach or threatened breach
                                    will be inadequate and, without prejudice to
                                    the Company's right to pursue any other
                                    remedies at law or in equity available to it
                                    for such breach or threatened breach,
                                    including, without limitation, the recovery
                                    of damages from you, the Company will be
                                    entitled to injunctive relief.

                                    The time period and geographical area set
                                    forth herein are each divisible and
                                    separable, and, in the event that the
                                    covenants not to compete contained herein
                                    are judicially held invalid or unenforceable
                                    as to such time period and/or geographical
                                    area, they will be valid and enforceable in
                                    such geographical area(s) and for such time
                                    period(s) which the court determines to be
                                    reasonable and enforceable. You agree that
                                    in the event any court of competent
                                    jurisdiction determines that the above
                                    covenants are invalid or unenforceable to
                                    join with the Company in requesting that
                                    court to construe the applicable provision
                                    by limiting or reducing it so as to be
                                    enforceable to the extent compatible with
                                    the then applicable law. Furthermore, any
                                    period of restriction or covenant herein
                                    stated shall not include any period of
                                    violation or period of time required for
                                    litigation to enforce such restriction or
                                    covenant.

                                    This covenant not to compete shall survive
                                    the termination of your employment and the
                                    termination of this letter agreement.

CONFIDENTIAL INFORMATION            You recognize and acknowledge that
                                    information gained by you while in the
                                    Company's employ, including without
                                    limitation that concerning the Company's
                                    customers and suppliers, and the methods,
                                    techniques, devices and operations of the
                                    Company, as they may exist from time to
                                    time, are of a confidential nature and are
                                    valuable, special and unique assets of the
                                    Company's business. You shall not during the
                                    term of, or after the termination of
                                    employment, disclose in any way any such
                                    confidential


                                   21
<PAGE>   8


Randy R. Marks
July 29, 1997
Page 8


                                    information to any person, firm, corporation
                                    or any other operation or entity, or use the
                                    same on your own behalf, for any reason or
                                    purpose. Upon termination of employment, you
                                    shall deliver up to the Company all lists of
                                    the Company's customers and suppliers and
                                    all copies thereof, and all notes, records,
                                    memoranda, complete correspondence files and
                                    other papers, and all copies thereof,
                                    relating to the methods, techniques, devices
                                    and operations of the Company, and you do
                                    not have nor can you acquire any property
                                    right therein or claim thereto or in the
                                    underlying confidential information. This
                                    provision shall survive the termination of
                                    your employment and the termination of this
                                    letter agreement.

OTHER

         Change of
         Control Agreement          Attached to this letter is the Change of
                                    Control Agreement that has been approved by
                                    the Board of Directors for a few select,
                                    critical senior executives. This Change of
                                    Control Agreement will supersede this
                                    compensation package in the event of a
                                    change of control as defined in the Change
                                    of Control Agreement. This will give you
                                    assurance of financial protection for a
                                    period of time if the Company has a change
                                    of control and your employment is terminated
                                    either directly or constructively as a
                                    result.

         Drug Screen/
         Background Check           This letter agreement is contingent upon
                                    successful completion of a pre- employment
                                    drug screen and a background check.

         Proof of Identity          To comply with federal law, you will need
                                    you to provide the Company with appropriate
                                    proof of identity and an appropriate
                                    document that establishes employment
                                    eligibility.

         Governing Law              This letter agreement shall be governed by
                                    the laws of the State of Ohio.

         Entire Agreement           This letter agreement sets forth the entire
                                    agreement between you and the Company
                                    regarding the terms of your employment with
                                    the Company and cannot be modified except in
                                    a writing signed by the Company and you.






                                   22
<PAGE>   9


Randy R. Marks
July 29, 1997
Page 9

         Randy, I am certainly looking forward to having you join us at Baldwin.
If the terms of this offer are acceptable to you, please indicate your agreement
by returning a signed copy of this letter to me.

                                            Sincerely,

                                            Baldwin Piano & Organ Company



                                            By: /s/ Karen L. Hendricks
                                               --------------------------------
                                            Karen L. Hendricks, Chairman, Chief
                                            Executive Officer and President

I have read, understand and agree to all of the provisions of this letter
agreement:


/s/ Randy R. Marks
- --------------------------
Randy R. Marks

Date: _____________________


                                     23




<PAGE>   1
                                                                      EXHIBIT 19



[BALDWIN PIANO LOGO]
422 Wards Corner Road, Loveland, OH  45140-8390





BUSINESSES
- ---------------------------------------------------------------------------
Manufacturing
Acoustic pianos

Printed circuit boards and electro-mechanical assemblies for OEM 
manufacturers of electronic-based products.

RETAILING
Company owned outlets in Atlanta, Georgia; Cincinnati, Ohio; Indianapolis, 
Indiana; Lexington and Louisville, Kentucky  

Independent keyboard dealers (400)

FINANCING

Consumer installment financing

HOME OFFICE
422 Wards Corner Road, Loveland, OH 45140-8390, (513)576-4500

MANUFACTURING LOCATIONS
Conway, Fayetteville and Trumann, Arkansas; Greenwood, Mississippi; 
Juarez, Mexico

REGISTRAR AND TRANSFER AGENT
The Provident Bank, One East Fourth Street
Cincinnati, OH 45202

Baldwin Piano & Organ Company common stock is traded on The Nasdaq National 
Market; Symbol: BPAO

(PHOTO)
Baldwin Model 243
<PAGE>   2




THIRD QUARTER STATEMENT

TO OUR SHAREHOLDERS
November 3, 1997

Strong demand for pianos coupled with strides we have made in improving 
cycle times and in rolling out new marketing programs contributed to the 
ongoing positive trend in our music business.

Third-quarter sales rose 28% to $33.9 million, up from $26.5 million last 
year. Net income rose more than five fold to $1.1 million, or 31 cents per 
share, compared with $192,000, or 6 cents per share, for the same quarter 
a year ago.
     
The third-quarter impact of Baldwin's second-quarter 1997 decision to 
phase-out consignment sales added $2.3 million to sales and 2 cents per 
share to earnings for the quarter.

For the first nine months of 1997, net income rose to $2.9 million, or 86 
cents per share, on sales of $103.6 million, compared with the net income 
of $1.6 million, or 48 cents per share, on sales of $79.8 million, a year 
ago. Without the impact of discontinuing consignment sales and other 
one-time events, net income through the first nine months of 1997 would 
have been $1.9 million, or 55 cents per share, on sales of $88.6 million.

As expected, our exit from consignment has resulted in higher third quarter 
sales and includes sales which, under consignment, would take place in the 
fourth quarter. In fact, we estimate that approximately half of our third-
quarter sales increase was a result of shipments that would have otherwise 
fallen into the fourth quarter. While this in no way changes our outlook 
for a strong improvement in full-year financial performance, it will take 
a toll on fourth-quarter sales comparisons.

Contract Electronics has also begun to contribute to Baldwin's improving 
financial results. New customer development has produced the strongest 
sales increase in three years, fueling sales growth of 15 percent and 12 
percent for the third quarter and first nine months, respectively.

Through the end of the third quarter, Baldwin's phase-out of consignment 
sales and the related decrease in inventory levels, has lowered Baldwin's 
debt to $30.4 million, a reduction of more than $15 million compared with 
a year ago. The company anticipates additional debt reduction in the fourth 
quarter.

All of Baldwin's major business segments experienced profitable growth in 
the third quarter. There is every indication that Contract Electronics 
growth will continue into the fourth quarter. Stripping away the impact of 
consignment sales, the Music side of our business will likewise be strong, 
but this will be less evident because of the quarter-to-quarter sales shift 
cited earlier.


/s/ Karen L. Hendricks

Karen L. Hendricks
Chairman, Chief Executive Officer
and President
<TABLE>
<CAPTION>
===============================================================================
CONSOLIDATED SUMMARY OF EARNINGS (UNAUDITED)
(in thousands, except earnings per share)

                                                 Three Months Ended           Nine Months Ended
                                                     September 30,               September 30,
                                                     -------------               -------------
                                                  1997          1996          1997          1996
- --------------------------------------------------------------------------------------------------
<S>                                            <C>           <C>           <C>           <C>      
Net sales                                      $  33,915     $  26,508     $ 103,629     $  79,794
Cost of goods sold                                26,539        21,543        83,324        63,634
- --------------------------------------------------------------------------------------------------
     Gross profit                                  7,376         4,965        20,305        16,160
Income on the sale of installment receivables      1,790         1,404         5,461         4,338
Interest income on installment receivables           300           336           854           985
Other operating income                               386           842         1,807         2,648
Selling, general and administrative expenses      (7,556)       (6,496)      (21,453)      (19,648)
Interest expense                                    (592)         (827)       (2,248)       (2,009)
- --------------------------------------------------------------------------------------------------     
     Earnings before income taxes                  1,704           224         4,726         2,474
Income taxes                                        (645)          (32)       (1,779)         (848)
- --------------------------------------------------------------------------------------------------     
     Net earnings                              $   1,059     $     192     $   2,947     $   1,626
- --------------------------------------------------------------------------------------------------
Net earnings per share                         $     .31     $     .06     $     .86     $     .48
==================================================================================================
Average number of shares outstanding (000)         3,442         3,423         3,432         3,419
==================================================================================================















<CAPTION>

CONSOLIDATED SUMMARY BALANCE SHEETS (UNAUDITED)
===============================================================================
(in thousands)
                                                                                 September 30,
                                                                                 -------------
                                                                              1997          1996
- --------------------------------------------------------------------------------------------------
Assets
<S>                                                                        <C>           <C>      
     Receivables, net                                                      $  23,756     $  15,414
     Inventories                                                              43,706        64,352
     Other current assets                                                      8,482         7,758
- -------------------------------------------------------------------------------------------------- 
          Total current assets                                                75,944        87,524
   Installment receivables, less current portion                              15,882        12,547
   Property, plant and equipment, net                                         15,650        16,800
   Other assets                                                                4,740         5,466
- --------------------------------------------------------------------------------------------------
          
          Total assets                                                     $ 112,216     $ 122,337
==================================================================================================

Liabilities and Shareholders' Equity
     Current portion of long-term debt                                     $  27,808     $  42,314
     Other current liabilities                                                15,359        13,678
- --------------------------------------------------------------------------------------------------
          
          Total current liabilities                                           43,167        55,992
     Long-term debt, less current portion                                      2,675         3,575
     Other liabilities                                                         7,069         6,926
     Shareholders' equity                                                     59,305        55,844
- --------------------------------------------------------------------------------------------------
          
          Total liabilities and shareholders' equity                       $ 112,216     $ 122,337
 =================================================================================================
</TABLE>




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
CONDENSED CONSOLIDATED BALANCE SHEET AND STATEMENT OF EARNINGS AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                             623
<SECURITIES>                                         0
<RECEIVABLES>                                   25,239
<ALLOWANCES>                                     1,483
<INVENTORY>                                     43,706
<CURRENT-ASSETS>                                75,944
<PP&E>                                          31,513
<DEPRECIATION>                                  15,863
<TOTAL-ASSETS>                                 112,216
<CURRENT-LIABILITIES>                           43,167
<BONDS>                                          2,675
                                0
                                          0
<COMMON>                                            42
<OTHER-SE>                                      59,263
<TOTAL-LIABILITY-AND-EQUITY>                   112,216
<SALES>                                        103,629
<TOTAL-REVENUES>                               111,751
<CGS>                                           83,324
<TOTAL-COSTS>                                   83,324
<OTHER-EXPENSES>                                20,451
<LOSS-PROVISION>                                 1,002
<INTEREST-EXPENSE>                               2,248
<INCOME-PRETAX>                                  4,726
<INCOME-TAX>                                     1,779
<INCOME-CONTINUING>                              2,947
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     2,947
<EPS-PRIMARY>                                      .86
<EPS-DILUTED>                                      .86
        

</TABLE>

<PAGE>   1
                                                                    EXHIBIT 99.1

[BALDWIN PIANO LOGO]                     NEWS RELEASE

CONTACTS:         Perry Schwartz                       Wes Truesdell
                  Baldwin Piano                        The Dilenschneider Group
                  (513) 576-4518                       (212) 922-0900


           BALDWIN IN TALKS TO BRING NEW BUSINESS TO ITS LARGEST PLANT

               COMPANY WILL RETAIN INTEREST IN UNDERUTILIZED PLANT
                         AND REMAIN ITS LARGEST CUSTOMER

     BALDWIN EXPECTS NEW VENTURE TO PRODUCE FIRST-YEAR SAVINGS OF $1 MILLION


         LOVELAND, OH, July 9, 1997 -- Baldwin Piano and Organ Company
(NASDAQ:BPAO) today announced that the company and an unidentified third party
have signed a letter of intent to form a business venture that will bring new
business to its Greenwood, Mississippi woodworking plant and dramatically
improve utilization of its largest manufacturing facility.

         As contemplated, the proposed business venture will form a new company
to which Baldwin will contribute its Greenwood assets and the third party will
contribute capital and on-going operational management, and provide an influx of
new business to improve the plant's cost structure. Baldwin, which will continue
to be the plant's largest customer, will retain an equity interest and hold two
seats on the company's board.

         "If we proceed, this will be a win, win proposition for all concerned,"
said Karen L. Hendricks, chairman and CEO of Baldwin. "For Baldwin, it will
address Greenwood's long-standing under-utilization problem and ensure that the
plant's highly-skilled workforce remains intact. For our partner, it will
provide trained woodworkers and much needed new manufacturing capacity. For our
dealers, the new venture's investment in technology will further improve the
high quality of the


                                    -more-


                         BALDWIN PIANO & ORGAN COMPANY
                             422 Wards Corner Road
                            Loveland, OH 45140-8390
                                 (513) 576-4500

                        

                                      26
<PAGE>   2


                                       -2-

woodworking used in our fine pianos.  And for the community, it will mean saved
jobs and a real opportunity for future growth."

         Ms. Hendricks added, "Our strategic plan to build shareholder value
revolves around improving manufacturing efficiency and concentrating our
energies on those critical parts and assemblies that define the high quality of
the fine pianos that Baldwin produces. We expect this new manufacturing
arrangement to yield first-year savings of $1 million, and even more in future
years."

         Baldwin Piano & Organ Company has manufactured and marketed keyboard
musical products for 135 years and has been providing consumer financing for its
investments for nearly a century. Baldwin, maker of America's best selling
pianos, also manufactures electronic and electro-mechanical components for
Original Equipment Manufacturers.




                                     *  *  *  *

"Safe Harbor" statement under the Private Securities Litigation Reform Act of
1995: 

This release contains forward looking statements that are subject to risks and
uncertainties, including, but not limited to, the impact of competitive products
and pricing, product demand and market acceptance, reliance on key strategic
alliances, fluctuations in operating results and other risks detailed from time
to time in the Company's filings with the Securities and Exchange Commission.

                                      # # #



                                       27



<PAGE>   1
[BALDWIN PIANO LETTERHEAD]                                       EXHIBIT 99.2



                                  NEWS RELEASE



CONTACTS:         Joel Pomerantz or
                  Valerie Lucznikowska
                  The Dilenschneider Group
                  (212) 922-0900



                               BALDWIN PIANO NAMES
                     STEPHEN BROCK EXECUTIVE VICE PRESIDENT


         LOVELAND, OHIO, September 2 -- The Baldwin Piano & Organ Company
(NASDAQ:BPAO), the nation's best-selling piano manufacturer, today announced the
promotion of Stephen P. Brock to the position of executive vice president and
general manager of the firm's Music Division. Mr. Brock, 42, was formerly senior
vice president, marketing and sales of Baldwin's Music Division.

         In his new position, Mr. Brock will have immediate profit-and-loss
responsibility for the Music Division of the 135-year-old company, which last
year accounted for $83 million of Baldwin's total annual revenues of $115
million.

         Commenting on the appointment, Baldwin Chairman and CEO Karen L.
Hendricks said: "Since Steve Brock arrived at Baldwin some two years ago, he has
energized our piano marketing effort with his drive, strategic thinking, and
leadership abilities -- especially strengthening Baldwin's products and programs
to its sizable dealer network. His strong background in music, as well as
marketing, has been a particular asset and we're delighted to extend this to all
aspects of our music business."

         Prior to joining Baldwin, Mr. Brock spent over a decade with Procter &
Gamble in a variety of marketing and advertising positions. When he resigned to
join Baldwin in June, 1995, he was marketing director, worldwide strategic
planning for the company's major laundry category.


                                     -more-


                                       28
<PAGE>   2


                                       -2-

         Baldwin's new executive vice president began his professional career in
1979 on the business side of the classical music industry with the well-known
Cincinnati Opera Company, the nation's tenth largest opera company. He served
successively as public relations director, marketing director and, finally,
administrative manager, supervising all business and managerial activities at
the Company.

         Mr. Brock holds a Master of Fine Arts In Opera Performance from
Pittsburgh's Carnegie-Mellon University and a Bachelor of Music In Music
Education degree from the State University of New York. He resides in Madeira, a
Cincinnati suburb, with his wife, Paula, and their two children.

         The Baldwin Piano & Organ Company's Music Division markets three
leading acoustic piano brands: Baldwin, Wurlitzer, and Chickering as well as the
Pianovelle line of digital pianos and Baldwin's newest product, the computerized
ConcertMaster(R) player piano system.

         Other company units include the Keyboard Acceptance Corporation, which
provides retail consumer financing for Baldwin dealers across the country; and
the Special Products Division, which manufactures electronic parts and
components for original equipment manufacturers.

         Baldwin currently employs some 1,500 workers at corporate headquarters
in Loveland, Ohio, and five manufacturing plants located in Arkansas,
Mississippi, and Mexico.



                                      # # #
September 2, 1997






                                       29

<PAGE>   1
[BALDWIN PIANO LETTERHEAD]                                         EXHIBIT 99.3


                                  NEWS RELEASE

CONTACTS:    Joel Pomerantz or
             Ken DiPaola
             The Dilenschneider Group
             (212) 922-0900



                         BALDWIN PIANO ENDS NEGOTIATIONS
                 ON GREENWOOD, MISSISSIPPI WOOD-WORKING FACILITY


         LOVELAND, OHIO, September 25, 1997 -- The Baldwin Piano & Organ Company
(NASDAQ:BPAO), maker of America's best-selling acoustic pianos, today announced
that it has ended its previously disclosed negotiations to form a third-party
venture to manage Baldwin's largest manufacturing facility in Greenwood,
Mississippi. The company said that recent industry developments have reduced the
attractiveness of such a venture and opened up some promising new opportunities
to better utilize its highly skilled workforce and reduce excess capacity at the
facility. The Greenwood facility manufactures and finishes piano cases for the
company's fine pianos.

         The company added that while it was premature to furnish additional
details, it still anticipates first-year annual savings at Greenwood to at least
equal the $1 million cited in Baldwin's July 9, 1997 announcement.

         Referring to the options for the company's Greenwood facility, Karen L.
Hendricks, chairman and chief executive officer of Baldwin, said: "Our ongoing
cost containment programs at Greenwood continue to make noticeable progress. In
addition to lowering costs, they have opened up fresh opportunities to address
capacity utilization in ways that are core to our piano business, long term in
nature, and more financially advantageous for Baldwin. In fact, it is reasonable
to expect increased production from this facility as some of these opportunities
become realities."




                                     -more-




                                       30
<PAGE>   2


                                       -2-



         The Baldwin Piano & Organ Company's Music Division makes and markets
America's best selling acoustic pianos under the Baldwin, Wurlitzer, and
Chickering brand names, as well as the Pianovelle(R) line of digital pianos and
Baldwin's newest product, the computerized ConcertMaster(R) player piano system.
Baldwin also provides its dealers with retail consumer financing through
Keyboard Acceptance Corporation and produces electronic parts and components for
original equipment manufacturers through Baldwin's Special Products Division.

         Baldwin currently employs some 1,400 workers at six locations,
including corporate headquarters in Loveland, Ohio, and five manufacturing
facilities in Arkansas, Mississippi, and Mexico.

                                     -------

"Safe Harbor" statement under the Private Securities Litigation Reform Act of
1995: This release contains forward looking statements that are subject to risks
and uncertainties, including, but not limited to, the impact of competitive
products and pricing, product demand and market acceptance, reliance on key
strategic alliances, fluctuations in operating results and other risks detailed
from time to time in the Company's filings with the Securities and Exchange
Commission.



                                      # # #




                                        31







<PAGE>   1
                                                                    EXHIBIT 99.4


                    
                           [BALDWIN PIANO LETTERHEAD]
- --------------------------------------------------------------------------------
FOR IMMEDIATE RELEASE


CONTACTS:     Perry Schwartz             Ken DiPaola or Joel Pomerantz
              Baldwin Piano              The Dilenschneider Group, Inc.
              (513) 576 - 4518           (212)  922 - 0900



               BALDWIN PIANO REPORTS HIGHER THIRD-QUARTER RESULTS

              MUSIC SALES UP 22%; NET INCOME UP MORE THAN FIVE FOLD


         LOVELAND, OH, October 21, 1997 --- Baldwin Piano and Organ Company
(NASDAQ:BPAO) today announced results for the third quarter and nine months
ending September 30, 1997.

         The third-quarter sales rose 28 percent to $ 33.9 million, up from
$26.5 million last year. Net income rose more than five fold to $1.0 million, or
31 cents per share, compared with $192,000, or 6 cents per share, for the same
quarter a year ago.

         The third-quarter impact of Baldwin's second-quarter 1997 decision to
phase-out consignment sales was insignificant, adding only $2.3 million to sales
and 2 cents per share to earnings for the quarter.

         For the first nine months of 1997, net income rose to $2.9 million, or
86 cents per share, on sales of $103.6 million, compared with net income of $1.6
million, or 48 cents per share, on sales of $79.8 million, a year ago. Without
the impact of discontinuing consignment sales and other one-time events, net
income through the first nine months of 1997 would have been $1.9 million, or 55
cents per share, on sales of $88.6 million.

         Karen L. Hendricks, Baldwin's president, chairman and chief executive
officer commented on the third quarter gains, "Strong demand for pianos coupled
with strides we have made in improving cycle times and rolling out new marketing
programs contributed to the ongoing positive trend in our Music business.

             


                                     -more-


                                


                                       32
<PAGE>   2


                                       -2-

         "As expected, our exit from consignment has resulted in accelerated
sales recognition, shifting sales from the fourth quarter, traditionally our
strongest, into the third quarter. In fact, we estimate that approximately half
of our third-quarter sales increase was a result of shipments that would have
otherwise fallen in the fourth quarter. While this in no way changes our outlook
for a strong improvement in full-year financial performance, it will take a toll
on fourth-quarter sales comparisons," she noted.

         "Contract Electronics has also begun to contribute to Baldwin's
improving financial results," she said. "New customer development has produced
the strongest sales increase in three years, fueling sales growth of 15 percent
and 12 percent for the third quarter and first nine months, respectively."

         Ms. Hendricks noted that through the end of the third quarter,
Baldwin's phase-out of consignment sales and the related decrease in inventory
levels, has lowered Baldwin's debt to $30.4 million, a reduction of more than
$15 million compared with a year ago. She also said the company anticipates
additional debt reduction in the fourth quarter.

         Ms. Hendricks concluded, "All of Baldwin's major business segments
experienced profitable growth in the third quarter. There is every indication
that Contract Electronics growth will continue into the fourth quarter.
Stripping away the impact of consignment sales, the Music side of our business
will likewise be strong, but this will be less evident because of the
quarter-to-quarter sales shift cited earlier."

         Baldwin Piano & Organ Company has manufactured and marketed keyboard
musical products for 135 years and has been providing consumer financing for the
keyboard industry for nearly a century. Baldwin, maker of America's best selling
pianos, also manufactures electronic and electro-mechanical components for
Original Equipment Manufacturers.



"Safe Harbor" statement under the Private Securities Litigation Reform Act of
1995:

This release contains forward looking statements that are subject to risks and
uncertainties, including, but not limited to, the impact of competitive products
and pricing, product demand and market acceptance, reliance on key strategic
alliances, fluctuations in operating results and other risks detailed from time
to time in the company's filings with the Securities and Exchange Commission.

                      (Condensed Income Statement Attached)





                                       33
<PAGE>   3
<TABLE>
<CAPTION>


                 BALDWIN PIANO & ORGAN COMPANY AND SUBSIDIARIES
                        CONSOLIDATED SUMMARY OF EARNINGS
                  (IN THOUSANDS, EXCEPT NET EARNINGS PER SHARE)

                                             THREE MONTHS ENDED               NINE MONTHS ENDED
                                                SEPTEMBER 30,                   SEPTEMBER 30,
                                         -------------------------       ------------------------
                                            1997           1996            1997             1996
                                         ---------       ---------       ---------       ---------

<S>                                      <C>             <C>             <C>             <C>      
Net sales                                $  33,915       $  26,508       $ 103,629       $  79,794
Cost of goods sold                          26,539          21,543          83,324          63,634
                                         ---------       ---------       ---------       ---------
  Gross profit                               7,376           4,965          20,305          16,160
Interest income on
   installment receivables (1)               2,090           1,740           6,315           5,323
Other operating income, net                    386             842           1,807           2,648
Selling, general and administrative         (7,556)         (6,496)        (21,453)        (19,648)
Interest expense                              (592)           (827)         (2,248)         (2,009)
                                         ---------       ---------       ---------       ---------
  Earnings before income taxes               1,704             224           4,726           2,474
Income taxes                                   645              32           1,779             848
                                         ---------       ---------       ---------       ---------
  Net earnings                           $   1,059       $     192       $   2,947       $   1,626
                                         =========       =========       =========       =========
Net earnings per share                   $    0.31       $    0.06       $    0.86       $    0.48
                                         =========       =========       =========       =========
Average number of
    shares outstanding                       3,442           3,423           3,432           3,419
                                         =========       =========       =========       =========

<CAPTION>

                                               CONSOLIDATED SUMMARY BALANCE SHEETS
                                                         (IN THOUSANDS)
                                                                                SEPTEMBER 30,
                                                                         ------------------------
                                                                            1997             1996
                                                                         ---------        --------
<S>                                                                      <C>              <C>     
Assets
  Receivables, net                                                       $  23,756        $ 15,414
  Inventories                                                               43,706          64,352
Other current assets                                                         8,482           7,758
                                                                         ---------        --------
  Total current assets                                                      75,944          87,524

Installment receivables, less current portion                               15,882          12,547
Property, plant and equipment, net                                          15,650          16,800
Other assets                                                                 4,740           5,466
                                                                         ---------        --------
  Total assets                                                           $ 112,216        $122,337
                                                                         =========        ========

Liabilities and Shareholders' Equity
  Current portion of long-term debt                                      $  27,808        $ 42,314
Other liabilities                                                           15,359          13,678
                                                                         ---------        --------
  Total current liabilities                                                 43,167          55,992
Long-term debt, less current portion                                         2,675           3,575
Other liabilities                                                            7,069           6,926
Shareholders' equity                                                        59,305          55,844
                                                                         ---------        --------
  Total liabilities and shareholders' equity                             $ 112,216        $122,337
                                                                         =========        ========
<FN>

(1)      Baldwin's adoption of FAS 125, Accounting for Transfers and Servicing
         of Financial Assets and Extinguishment of Liabilities, by its Keyboard
         Acceptance unit (KAC) resulted in additional pre-tax revenue of
         $325,000 and $975,000, respectively, for the third quarter and first
         nine months of fiscal 1997. FAS 125 was not applicable to fiscal 1996
         and earlier periods.
</TABLE>

                                   


                                34


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