BALDWIN PIANO & ORGAN CO /DE/
DEFA14A, 1997-06-09
MUSICAL INSTRUMENTS
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                                  SCHEDULE 14A
                                 (Rule 14a-101)
                     INFORMATION REQUIRED IN PROXY STATEMENT
           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )

Filed by the Registrant  |X|
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|_| Preliminary Proxy Statement                |_|Confidential, For Use of the
|_| Definitive Proxy Statement                    Commission Only (as permitted 
|X| Definitive Additional Materials               by Rule 14a-6(e)(2))
|_| Soliciting Material Pursuant to Rule 14a-11(c) 
    or Rule 14a-12

                          Baldwin Piano & Organ Company
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if Other Than the Registrant)

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<PAGE>


BALDWIN PIANO & ORGAN COMPANY 
422 Wards Corner Road 
Loveland, Ohio  45140-8390
(513) 576-4500

PRESS RELEASE                                  FOR IMMEDIATE RELEASE
- -------------                                  ---------------------

Contacts: Perry Schwartz                        Wes Truesdell
          Baldwin Piano                         The Dilenschneider Group
          (513) 576-4518                        (212) 922-0900


                    INSTITUTIONAL SHAREHOLDER SERVICES (ISS)
                      BACKS BALDWIN BOARD IN PROXY CONTEST

          ISS Agrees Hendricks Is Moving Baldwin in the Right Direction

     LOVELAND,  OH,  June 9, 1997 -- Baldwin  Piano and Organ  Company  (NASDAQ:
BPAO)  today  announced  that  Institutional  Shareholder  Services  (ISS),  the
nation's most influential,  independent proxy advisory service,  has recommended
that its  institutional  shareholder  clients vote for  Baldwin's  slate of five
directors,  rejecting  the five  candidates  proposed by Kenneth W. Pavia,  Sr.,
general partner of Bolero  Investments Group, L.P., and an 8.1 percent holder of
Baldwin  shares.  Baldwin's  Annual  Meeting  of  Shareholders  will  be held in
Cincinnati on June 12, 1997.

     In its analysis,  ISS said, "[W]e believe  management's efforts to turn the
company around have been  considerable,  and we believe  Baldwin has significant
potential  in the  future . . .  Baldwin  has made  significant  strides  toward
modernizing its  manufacturing  capabilities and improving the overall operation
of the  company."  Addressing  the  strategic  plan  Baldwin  has in place,  ISS
indicated it concurred with the company's  position that disrupting that plan by
replacing the board would not be in shareholders' best interests," adding, "...
the strategic plan and the improved  results are moving the company in the right
direction."

     Karen L. Hendricks,  chairman and CEO of Baldwin said, "We are pleased that
ISS,  a  neutral  party  that is  well-versed  in these  matters,  has  endorsed
Baldwin's  slate  of  experienced  and  dedicated  incumbent  directors.   ISS's
thoughtful,  independent  assessment  should weigh heavily on the balance of the
vote.  We are confident  that  shareholders  who take a realistic  look at their
options will likewise vote to re-elect the current Baldwin board."

     She added,  "Next  Thursday's  vote is a matter of re-electing a board that
offers a clear-cut strategic plan for Baldwin's future, versus casting one's lot
with a group of challengers who offer no plan, no new ideas and no experience in
the music business."

     Institutional  Shareholder  Services,  based in  Bethesda,  Maryland,  is a
longstanding advisor on proxy contents,  corporate governance and related issues
to many major institutional shareholders.

     Baldwin  Piano & Organ  Company  has  manufactured  and  marketed  keyboard
musical products for 135 years and has been providing consumer financing for its
investments  for nearly a century.  The market leader in acoustic  pianos in the
United  States,  Baldwin also  manufactures  electronic  and  electro-mechanical
components for Original Equipment Manufacturers.
     
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