ASSOCIATES CORPORATION OF NORTH AMERICA
424B3, 1995-03-06
PERSONAL CREDIT INSTITUTIONS
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Pricing Supplement No. 72 Dated March 1, 1995, 
to Prospectus Dated August 25, 1993
as Supplemented by Prospectus Supplement Dated 
August 26, 1994
                                     
ASSOCIATES CORPORATION OF NORTH AMERICA
MEDIUM TERM SENIOR NOTES, SERIES G
                                     
$15,000,000 principal amount of the Series G Notes, bearing interest at 7.55%
per annum and maturing on September 1, 1999, are offered by the Company
through Donaldson, Lufkin & Jenrette Securities Corporation, which, as agent
for the Company, has agreed to use its best efforts to solicit purchasers of
the Notes.  

The Notes to which this Pricing Supplement relates will be Fixed Rate Notes
and will be initially issued as Book Entry Notes for settlement on March 8,
1995.

Prior to this Pricing Supplement, $714,575,000 aggregate principal amount of
the Series G Notes offered pursuant to the Prospectus Supplement dated August
26, 1994 to the Prospectus dated August 25, 1993 has been sold at the interest
rates then in effect.  
                                     
Recent Financial Information


The following summary of certain consolidated financial information of the
Company has been derived principally from information and financial statements
contained in the Company's Annual Report on Form 10-K for the year ended
December 31, 1993 and its Quarterly Report on Form 10-Q for the Nine months
ended September 30, 1994 (in millions):
<TABLE>
<CAPTION>
                            Year Ended or   Nine Months Ended                  
              at December 31  or at September 30                               
   1993           1993      1994                                               
       (Unaudited)

<S>                        <C>           <C>          <C>
Revenue                     $ 3,689.6     $ 2,722.8    $ 3,176.6
Earnings Before Provision                                    
 for Income Taxes           $   834.4     $   608.6    $   712.7
Net Earnings                $   523.7     $   381.3    $   444.3
Finance Receivables (net of 
unearned finance income and 
allowance for losses)       $25,401.1     $24,669.3    $28,743.9
Stockholders' Equity        $ 3,274.2     $ 3,172.2    $ 3,703.0

                            Recent Developments

On February 1, 1995, the Company announced its results for the year
ended December 31, 1994.  Such results, compared to the results of operations
for the prior fiscal year, were as follows:  Revenue - $4.4 billion (1994),
$3.7 billion (1993); Earnings before Provision for Income Taxes  - $972.6
million (1994), $834.4 million (1993); and Net Earnings - $603.5 million
(1994), $523.7 million (1993).  


</TABLE>


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