ASSOCIATES CORPORATION OF NORTH AMERICA
424B3, 1995-03-13
PERSONAL CREDIT INSTITUTIONS
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Pricing Supplement No. 77 Dated March 8, 1995, 
to Prospectus Dated August 25, 1993
as Supplemented by Prospectus Supplement Dated 
August 26, 1994
                                     
ASSOCIATES CORPORATION OF NORTH AMERICA
MEDIUM TERM SENIOR NOTES, SERIES G
                                     
$ principal amount of the Series G Notes, bearing interest at
7.70% per annum and maturing on 17,000,000, are offered by the
Company through Lehman Brothers, which, as agent for the Company,
has agreed to use its best efforts to solicit purchasers of the
Notes.  

The Notes to which this Pricing Supplement relates will be Fixed
Rate Notes and will be initially issued as Book Entry Notes for
settlement on March 15
March 15, 2000, 1995.

Prior to this Pricing Supplement, $786575,000 aggregate principal
amount of the Series G Notes offered pursuant to the Prospectus
Supplement dated August 26, 1994 to the Prospectus dated August
25, 1993 has been sold at the interest rates then in effect.  
                                     
Recent Financial Information


The following summary of certain consolidated financial
information of the Company has been derived principally from
information and financial statements contained in the Company's
Annual Report on Form 10-K for the year ended December 31, 1993
and its Quarterly Report on Form 10-Q for the Nine months ended
September 30, 1994 (in millions):
<TABLE>
<CAPTION>
                            Year Ended or   Nine Months Ended     
                           at December 31  or at September 30     
                             1993           1993      1994        
                                              (Unaudited)

<S>                        <C>           <C>          <C>
Revenue                     $ 3,689.6     $ 2,722.8    $ 3,176.6
Earnings Before Provision                                    
 for Income Taxes           $   834.4     $   608.6    $   712.7
Net Earnings                $   523.7     $   381.3    $   444.3
Finance Receivables (net of 
unearned finance income and 
allowance for losses)       $25,401.1     $24,669.3    $28,743.9
Stockholders' Equity        $ 3,274.2     $ 3,172.2    $ 3,703.0

                            Recent Developments

On February 1, 1995, the Company announced its results for the year
ended December 31, 1994.  Such results, compared to the results of
operations for the prior fiscal year, were as follows:  Revenue -
$4.4 billion (1994), $3.7 billion (1993); Earnings before Provision
for Income Taxes  - $972.6 million (1994), $834.4 million (1993);
and Net Earnings - $603.5 million (1994), $523.7 million (1993).  


</TABLE>


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