ASSOCIATES CORPORATION OF NORTH AMERICA
424B3, 1995-09-27
PERSONAL CREDIT INSTITUTIONS
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Pricing Supplement No. 71 Dated September 26, 1995, to 
Prospectus Dated November 9, 1994 as Supplemented by Prospectus 
Supplement Dated March 22, 1995
     
ASSOCIATES CORPORATION OF NORTH AMERICA MEDIUM TERM SENIOR NOTES,
SERIES H

$10,000,000 principal amount of the Series H Notes, 
bearing interest at 6.73% per annum and maturing 
on September 30, 2002, are being sold by the Company to
Bear, Stearns & Co. Inc. 
at a price of 99.847% of their principal amount.  
Such Notes may be offered to the public at varying prices 
depending upon market conditions at the time of resale, 
as determined by Bear, Stearns & Co. Inc.

The Notes to which this Pricing Supplement relates will be 
Fixed Rate Notes and will be initially issued as 
Book Entry Notes for settlement on September 29, 1995.

Prior to this Pricing Supplement, $590,175,000 aggregate principal 
amount of the Series H Notes offered pursuant to the Prospectus 
Supplement dated March 22, 1995 to the Prospectus dated 
November 9, 1994 has been sold at the interest rates then in effect.  
     

Recent Financial Information



The following summary of certain consolidated financial information of the
Company has been derived principally from information and financial statements
contained in the Company's Annual Report on Form 10-K for the year ended
December 31, 1994 and its Quarterly Report on Form 10-Q for the 
six months ended June 30, 1995 (in millions):
<TABLE>
<CAPTION>
                                   Year Ended or   Six Months Ended
                                   at December 31     or at June 30
                                     1994           1994      1995  
                                                     (Unaudited)

<S>                               <C>           <C>          <C>
Revenue                            $ 4,387.9     $ 2,054.9     $ 2,591.8
Earnings Before Provision for                                   
 Income Taxes                      $   972.6     $   454.9     $   534.5
Net Earnings                       $   603.5     $   282.5     $   338.7
Finance Receivables (net of 
unearned finance income and 
allowance for losses)              $30,043.3     $27,381.0     $32,733.1
Stockholders' Equity               $ 3,786.1     $ 3,543.2     $ 4,146.4
                                    


</TABLE>


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