ASSOCIATES CORPORATION OF NORTH AMERICA
424B3, 1996-03-25
PERSONAL CREDIT INSTITUTIONS
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Pricing Supplement No.140 Dated March 22, 1996, 
to Prospectus Dated November 9, 1994
as Supplemented by Prospectus Supplement Dated 
March 22, 1995
                                 
ASSOCIATES CORPORATION OF NORTH AMERICA
MEDIUM TERM SENIOR NOTES, SERIES H
                                 
$ 25,000,000  principal amount of the Series H Notes, bearing interest at
6.73% per annum and maturing on March 27, 2003, are offered by the Company
through Furman Selz LLC, which, as agent for the Company, has agreed to use
its best efforts to solicit purchasers of the Notes.
The Notes to which this Pricing Supplement relates will be Fixed Rate Notes
and will be initially issued as Book Entry Notes for settlement on March 27,
1996.

Prior to this Pricing Supplement, $ 1,135,570,000 aggregate principal amount
of the Series H Notes offered pursuant to the Prospectus Supplement dated
March 22, 1995 to the Prospectus dated November 9, 1994 has been sold at the
interest rates then in effect. On November 16, 1995 the Company reduced the
amount of the aggregate principal amount of the Series H Notes available for
sale under the Prospectus and the Prospectus Supplement referred to above by
$100,000,000 from $1,500,000,000 to $1,400,000,000. 
                                 
Recent Financial Information

The following summary of certain consolidated financial information of the
Company has been derived principally from information and financial statements
contained in the Company's Annual Report on Form 10-K for the year ended
December 31, 1994 and its Current Report on Form 8-K dated February 14, 1996 
(in millions):

<TABLE>
<CAPTION>
                                         Year Ended
                                      or at December 31
                                     1994           1995
                                         

<S>                                <C>            <C>
Revenue                            $ 4,387.9     $ 5,384.4
Earnings Before Provision for 
 Income Taxes                      $   972.6     $ 1,121.4
Net Earnings                       $   603.5     $   708.1
Finance Receivables (net of 
unearned finance income and 
allowance for losses)              $30,043.3     $35,259.1
Stockholders' Equity               $ 3,786.1     $ 4,444.0                     
- ---------------------------

                       Recent Developments

On February 9, 1996, the Company's immediate parent corporation, Associates
First Capital Corporation ("AFCC"),  announced that a registration statement
had been filed with the Securities and Exchange Commission for a potential
initial public offering of up to a 19.8% interest in AFCC's common stock.


</TABLE>


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