QVC NETWORK INC
10-K/A, 1994-07-05
CATALOG & MAIL-ORDER HOUSES
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<PAGE>   1





                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549


                                  FORM 10-K/A
                               (Amendment No. 2)


(Mark One)

/ X /            ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934 [Fee Required] For the fiscal
                 year ended January 31, 1994

                                       or

/   /            TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934 [No Fee Required] For the
                 transition period from ------------- to -----------------

                          Commission File No. 0-14999

                                     QVC, INC.       
             ------------------------------------------------------   
             (Exact name of registrant as specified in its charter)


           Delaware                                   23-2414041       
- - ---------------------------------------           ---------------------
(State or other jurisdiction of                     (I.R.S. Employer
incorporation or organization)                      Identification No.)
                                            
1365 Enterprise Drive                       
West Chester, Pennsylvania                                19380        
- - ----------------------------------------          ---------------------
(Address of principal executive offices)                  (Zip Code)


        Registrant's telephone number, including area code:  (610) 430-1000

        Securities registered pursuant to Section 12(b) of the Act:  None

        Securities registered pursuant to Section 12(g) of the Act:

                                  Common Stock    
                                 --------------
                                 Title of Class

        Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months and (2) has been subject to such filing
requirements for the past 90 days.    Yes X   No ---

        Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. /  /

        The aggregate market value of voting stock held by non-affiliates of
the registrant, computed by reference to the price at which the stock was sold
as of the close of trading on March 31, 1994, was $839,806,539.

        The number of shares outstanding of the registrant's Common Stock (net 
of shares held in treasury), as of March 31, 1994 was:

               Common Stock ($.01 par value) - 39,904,097 shares


                      DOCUMENTS INCORPORATED BY REFERENCE:

                 The registrant's definitive proxy statement in connection with
the 1994 Annual Meeting of Shareholders to be filed with the Securities and
Exchange Commission (the "Commission") within 120 days after the end of the
fiscal year ended January 31, 1994, is incorporated by reference in Part III of
the Annual Report on Form 10-K.

<PAGE>   2

                 Item 14 (Exhibits, Financial Statement Schedules and Reports
on Form 8-K) of Registrant's Annual Report on Form 10- K for the fiscal year
ended January 31, 1994, is hereby amended as follows:


                 Item 14.  Exhibits, Financial Statement Schedules and Reports
on Form 8-K

                 (a)(3)

                 Exhibit 10.52 --- An Application for Confidential Treatment    
pursuant to Rule 24b-2 of certain portions of the Joint Venture Agreement,
dated October 11, 1993, among QVC Network, Inc., QVC Britain, British Sky
Broadcasting Limited, Precis (1192) Limited and QVC (without exhibits), has
been withdrawn.  A copy of that agreement (without exhibits) (including the
portions which were subject to the application) is attached hereto.





                                       2
<PAGE>   3
                                   SIGNATURES



                 Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the Registrant has duly caused the report to
be signed on its behalf by the undersigned, thereunto duly authorized.



                                                  QVC, INC.

                                                  By:  /s/ Neal S. Grabell
                                                     -------------------------
                                                           Neal S. Grabell
                                                        Senior Vice President





Dated: July 5, 1994





                                       3

<PAGE>   1





                                 EXHIBIT 10.52

                        (INCLUDING PORTIONS SUBJECT TO A
                WITHDRAWN APPLICATION FOR CONFIDENTIAL TREATMENT
                            PURSUANT TO RULE 24b-2)
<PAGE>   2




                               QVC NETWORK, INC.

                                      and

                                  QVC BRITAIN

                                      and

                        BRITISH SKY BROADCASTING LIMITED

                                      and

                             PRECIS (1192) LIMITED

                                      and

                                      QVC


                       --------------------------------

                            JOINT VENTURE AGREEMENT

                       --------------------------------




                             Allen Allen & Hemsley
                               Bucklersbury House
                            3 Queen Victoria Street
                                LONDON EC4N 8EL
                              Ref:  LON:412057:BMW
<PAGE>   3
                               TABLE OF CONTENTS




1.         DEFINITIONS AND INTERPRETATION   . . . . . . . . . . . . . . . .  1

           1.1     Definitions  . . . . . . . . . . . . . . . . . . . . . .  1
           1.2     Interpretation   . . . . . . . . . . . . . . . . . . . .  8

2.         THE VENTURE  . . . . . . . . . . . . . . . . . . . . . . . . . .  9

           2.1     Formation  . . . . . . . . . . . . . . . . . . . . . . .  9
           2.2     The Closing  . . . . . . . . . . . . . . . . . . . . . . 10
           2.3     Principal Office   . . . . . . . . . . . . . . . . . . . 11
           2.4     Purpose  . . . . . . . . . . . . . . . . . . . . . . . . 11
           2.5     Term   . . . . . . . . . . . . . . . . . . . . . . . . . 11
           2.6     Early Termination  . . . . . . . . . . . . . . . . . . . 11

3.         MANAGEMENT AND OPERATIONS OF THE VENTURE   . . . . . . . . . . . 11

           3.1     Board of Directors . . . . . . . . . . . . . . . . . . . 11
           3.2     Designation  . . . . . . . . . . . . . . . . . . . . . . 12
           3.3     Decision-Making  . . . . . . . . . . . . . . . . . . . . 12
           3.4     Meetings of the Board of Directors   . . . . . . . . . . 12
           3.5     Actions Requiring Board Approval   . . . . . . . . . . . 13
           3.6     Annual Budget Approval   . . . . . . . . . . . . . . . . 16
           3.7     Officer and Senior Executives  . . . . . . . . . . . . . 17
           3.8     Other Employees and Services   . . . . . . . . . . . . . 17
           3.9     Insurance  . . . . . . . . . . . . . . . . . . . . . . . 17
           3.10    Venture Funds  . . . . . . . . . . . . . . . . . . . . . 17
           3.11    Shareholder and Parent Covenants   . . . . . . . . . . . 18

4.         TRANSACTIONS BETWEEN THE VENTURERS AND THE VENTURE   . . . . . . 18

           4.1     Renewal of Contracts Between a Venturer and the 
                   Venture  . . . . . . . . . . . . . . . . . . . . . . . . 18
           4.2     Termination of Contracts Between a Venturer and the 
                   Venture  . . . . . . . . . . . . . . . . . . . . . . . . 18
           4.3     Consideration of Transactions with the Venture   . . . . 18
           4.4     Payment of Fees and Expenses   . . . . . . . . . . . . . 18
           4.5     Venture Obligations  . . . . . . . . . . . . . . . . . . 19
           4.6     Venture Payments   . . . . . . . . . . . . . . . . . . . 19

5.         BORROWINGS BY, AND FUNDING OF, THE VENTURE   . . . . . . . . . . 19

           5.1     Funding to the Break Even Date   . . . . . . . . . . . . 19
           5.2     Repayment of Funding Loans; Dividend Policies  . . . . . 21
           5.3     Funding After the Break Even Date  . . . . . . . . . . . 21
           5.4     Funding Loan by Affiliate  . . . . . . . . . . . . . . . 22

6.         ACCOUNTING AND TAXATION  . . . . . . . . . . . . . . . . . . . . 22

           6.1     Financial Year   . . . . . . . . . . . . . . . . . . . . 22
           6.2     Maintenance of Books and Records   . . . . . . . . . . . 22
           6.3     Access to Books of Account   . . . . . . . . . . . . . . 22
           6.4     Financial Statements   . . . . . . . . . . . . . . . . . 23
           6.5     Taxation   . . . . . . . . . . . . . . . . . . . . . . . 24
<PAGE>   4
                                      (ii)


7.         RESTRICTIONS ON DISPOSITION OF VENTURE INTERESTS   . . . . . . .  25

           7.1     Prohibition an Direct Disposition of Venture 
                   Interests  . . . . . . . . . . . . . . . . . . . . . . .  25
           7.2     Subsidiary Status  . . . . . . . . . . . . . . . . . . .  26
           7.3     Effect of Prohibited Dispositions  . . . . . . . . . . .  26

8.         EVENTS OF DEFAULT: CONSEQUENCES AND REMEDIES; SPECIAL TERMINATION
           EVENTS     . . . . . . . . . . . . . . . . . . . . . . . . . . .  27

           8.1     Events of Default  . . . . . . . . . . . . . . . . . . .  27
           8.2     Termination of Venture   . . . . . . . . . . . . . . . .  27
           8.3     Additional Remedies  . . . . . . . . . . . . . . . . . .  28

9.         BUSINESS OF THE VENTURE  . . . . . . . . . . . . . . . . . . . .  28

           9.1     Restrictive Provisions   . . . . . . . . . . . . . . . .  28
           9.2     Other Activities; Right to compete   . . . . . . . . . .  30
           9.3     Acknowledgments  . . . . . . . . . . . . . . . . . . . .  30
           9.4     Additional QVC Covenants   . . . . . . . . . . . . . . .  31
           9.5     Additional BSkyB Covenants   . . . . . . . . . . . . . .  31
           9.6     Covenants of the Venturers   . . . . . . . . . . . . . .  31
           9.7     Transponder  . . . . . . . . . . . . . . . . . . . . . .  31
           9.8     Sub-Lease of Premises  . . . . . . . . . . . . . . . . .  32
           9.9     Hiring Restrictions  . . . . . . . . . . . . . . . . . .  34
           9.10    Rights and Remedies Upon Breach  . . . . . . . . . . . .  35
           9.11    Reasonableness; Severability   . . . . . . . . . . . . .  35
           9.12    Confidential Information   . . . . . . . . . . . . . . .  35

10.        TERMINATION OF THE VENTURE   . . . . . . . . . . . . . . . . . .  36

           10.1    Termination  . . . . . . . . . . . . . . . . . . . . . .  36
           10.2    Consequences of a Termination  . . . . . . . . . . . . .  36
           10.3    Subordination and Non-Recourse   . . . . . . . . . . . .  37

11.        REPRESENTATIONS AND WARRANTIES   . . . . . . . . . . . . . . . .  37

           11.1    Representations and Warranties   . . . . . . . . . . . .  37
           11.2    Additional Representations   . . . . . . . . . . . . . .  38
           11.3    Survival   . . . . . . . . . . . . . . . . . . . . . . .  38

12.        MISCELLANEOUS  . . . . . . . . . . . . . . . . . . . . . . . . .  39

           12.1    Entire Agreement, Construction . . . . . . . . . . . . .  39
           12.2    Governing Law  . . . . . . . . . . . . . . . . . . . . .  39
           12.3    Third Party Beneficiaries  . . . . . . . . . . . . . . .  39
           12.4    Expenses   . . . . . . . . . . . . . . . . . . . . . . .  39
           12.S    Waivers and Amendments   . . . . . . . . . . . . . . . .  39
           12.6    Notices  . . . . . . . . . . . . . . . . . . . . . . . .  40
           12.7    Counterparts   . . . . . . . . . . . . . . . . . . . . .  40
           12.8    Severability   . . . . . . . . . . . . . . . . . . . . .  41
           12.9    Successors and Assigns   . . . . . . . . . . . . . . . .  41
           12.10   No Right of Set-Off  . . . . . . . . . . . . . . . . . .  41
           12.11   Headings; Clause References  . . . . . . . . . . . . . .  41
           12.12   No Partnership   . . . . . . . . . . . . . . . . . . . .  41
           12.13   Restrictive Trade Practices Act  . . . . . . . . . . . .  41
<PAGE>   5
                                     (iii)


           12.14   Conflicts with Ancillary Agreements  . . . . . . . . . .  41
           12.15   Conflicts with Memorandum of Association and Articles of
                   Association  . . . . . . . . . . . . . . . . . . . . . .  41
           12.16   Termination  . . . . . . . . . . . . . . . . . . . . . .  42
<PAGE>   6
THIS JOINT VENTURE AGREEMENT is made the 11th day of October 1993

AMONG:

1.       QVC NETWORK INC., a company duly organised under the laws of Delaware
         with its registered office at Goshen Corporate Park, West Chester,
         Pennsylvania ("QVC");

2.       QVC BRITAIN, an unlimited company registered in and incorporated under
         the laws of England, number 2825241 c/o Willkie Farr & Gallagher,
         Dauntsey House, 4B Frederick's Place, London, EC2R 8AB ("QVC Sub");

3.       BRITISH SKY BROADCASTING LIMITED, a limited company registered in and
         duly organised and incorporated in England, number 2247735 of 6
         Centaurs Business Park, Grant Way, Isleworth, Middlesex, TW7 5QD,
         United Kingdom ("BSkyB");

4.       PRECIS (1192) LIMITED, a limited company registered in and duly
         organised and incorporated in England, number 280711 of 6 Centaurs
         Business Park, Grant Way, Isleworth, Middlesex, TW7 5QD, United
         Kingdom ("BSkyB Sub"); and

         (QVC Sub and BSkyB Sub may herein be individually referred to as a
         "Venturer" and collectively referred to as the "Venturers")

5.       QVC, an unlimited company incorporated in and duly organised under the
         laws of England, registered no. 2807164, with its registered office at
         or to be at MarcoPolo House, Queenstown Road, London SW8, United
         Kingdom (the "Venture").

WHEREAS:

A.       The parties desire to participate in the Venture for the purpose of
         engaging in the business of owning and operating a Home Shopping
         Channel as a direct-to-the-consumer retail television network (the
         "Service") serving cable and satellite dish homes within the United
         Kingdom, the Republic of Ireland, the Isle of Man and the Channel
         Isles (collectively, the "Territory") and to be encrypted using
         VideoCrypt technology.

B.       Direct-to-home distribution to dish houses will be provided by means
         of the Service being included within BSkyB's "Basic Tier" which has
         launched as an encrypted service as from 1st October 1993.

C.       BSkyB leases an Astra transponder from Societe Europeenne des
         Satellites S.A. ("SES"), which it has agreed to provide to the Venture
         via the Transponder Sub-Lease (and also to provide uplinking and
         related services) at cost

D.       The business of the Venture is to be run from certain premises
         currently leased by BSkyB and known as "MarcoPolo House", Queenstown
         Road, London (the "Premises") which premises are to be sub-leased by
         BSkyB to the Venture at cost.

E.       QVC has agreed to provide funding to the Venture subject to the Agreed
         Cap until the Break Even Date as hereafter provided.

NOW, THEREFORE, in consideration of the premises and other covenants and
conditions contained herein, the parties hereto agree as follows:

1.       DEFINITIONS AND INTERPRETATION

1.1      DEFINITIONS

         In this Agreement the following terms have the following meanings
         (terms defined in the singular to include the plural and vice versa):
<PAGE>   7
                                       2



         "A DIRECTORS" has the meaning ascribed to that term in Clause 3.2 

         "A SHARES" has the meaning ascribed to that term in Clause 2.1(a).

         "ACCOUNTANTS" means the independent chartered accountants and
         registered auditors of the Venture.

         "ADDITIONAL TERM" has the meaning ascribed to that term in Clause 2.5.

         "AFFILIATE" means, with respect to any specified Person, any other
         Person who or which, directly or indirectly through one or more
         intermediaries, Controls, is Controlled by such specified Person.
         Notwithstanding the foregoing, (i) neither the Venture nor any Person
         Controlled by the Venture shall be deemed to be an "Affiliate " of any
         Venturer or of any Affiliate of a Venturer, and (ii) no Venturer or
         any Affiliate thereof shall be deemed to be an "Affiliate" of any
         other Venturer or any Affiliate thereof by virtue of its equity
         ownership in the Venture.

         "AGENTS" has the meaning ascribed to that term in Clause 9.12.

         "AGREEMENT" means this Agreement as it may from time to time be
         amended, supplemented or otherwise modified in accordance with the
         terms hereof.

         "AGREED CAP" means ten million pounds sterling (Pound 10,000,000).

         "ANCILLARY AGREEMENTS" means the Sub-Leases, the DTH Distribution
         Agreement and the Transponder Sub-Lease.

         "ANNUAL BUDGET" means, for any Financial Year of the Venture, either
         (i) the budget and projected cash flow statement for the Venture for
         such Financial Year, as approved by the Board of Directors, or (ii)
         the budget and projected cash flow statement deemed to be the Annual
         Budget pursuant to Clause 3.6(c) for such Financial Year, in either
         case, conforming in form to the 1994 Annual Budget and containing
         information in all categories included in the 1994 Annual Budget, as
         amended or modified from time to time pursuant to Clause 3.6. Unless
         the context otherwise requires, references to the Annual Budget shall
         be deemed to be references to the Annual Budget then in effect.

         "ASTRA TRANSPONDER" means the transponder on the Astra 1A satellite,
         the Astra 1B satellite or the Astra 1C satellite that BSkyB has
         identified for the purposes of transmitting the Service or any
         replacement satellite access to which is provided by SES.

         "B DIRECTORS" has the meaning ascribed to that term in Clause 3.2 

         "B SHARES" has the meaning ascribed to that term in Clause 2.1(a).

         "BANK BASE RATE" means the base rate of Midland Bank PLC or if such
         bank is no longer in existence, such other bank as shall be determined
         in good faith by the Board of Directors.

         "BANKRUPTCY PROCEEDING" means, with respect to any specified Person,
         any case, proceeding or other action under any existing or future law
         of any jurisdiction relating to bankruptcy, insolvency, reorganization
         or relief of debtors, seeking to have an order for relief entered with
         respect to such Person, or seeking to adjudicate such Person a
         bankrupt or insolvent or seeking appointment of a receiver, trustee,
         custodian or similar official for such Person or for all or any
         substantial part of such Person's assets.

         "BOARD OF DIRECTORS" or "BOARD" has the meaning ascribed to that term 
         in Clause 3.1.
<PAGE>   8
                                       3


         "BREACHING VENTURER" has the meaning ascribed to that term in Clause 
         8.2.

         "BREAK EVEN DATE" means the date agreed between the parties (or
         failing such agreement as determined by the Accountants who in making
         such determination shall be deemed to be acting as experts and not as
         arbitrators) being the last day of a Fiscal Quarter when:

         (i)     for that and the preceding Fiscal Quarter, the Venture has
                 achieved positive net cash flow on a monthly basis; and

         (ii)    the Venture can operate as a viable going concern without
                 funding support from the Venturers.

         "BUDGET CERTIFICATE" has the meaning ascribed to that term in Clause
         5.1(b).

         "BUSINESS" means (i) the ownership and operation of the Service in the
         Territory, (ii) the Hard Encryption of the Service and the
         distribution thereof by satellite feed to viewers via satellite, cable
         and such other means or media as to the Venturers seems fit (subject
         to applicable regulatory requirements), (iii) such other functions as
         shall be approved by the Board of Directors and (iv) all functions
         incidental thereto including the ownership, lease and operation of
         real and personal property acquired in connection with the foregoing
         and the entering into and execution of agreements in connection with
         the foregoing.

         "BUSINESS DAY" means any day except a Saturday, Sunday or other day on
         which commercial banks in London, England or Philadelphia,
         Pennsylvania are authorised by law to close.

         "CEO/MD" has the meaning ascribed to that term in Clause 3.7.

         "CFO" has the meaning ascribed to that term in Clause 3.7.

         "CHANNEL" has the same meaning as "Service".

         "CLAIMANT COMPANY" has the meaning ascribed to that term in Clause 6.5
         (b)(i).

         "CLASSES" has the meaning ascribed to that term in Clause 3.2.

         "CLOSING" has the meaning ascribed to that term in Clause 2.1.

         "COMMITMENT INCREASE" has the meaning ascribed to that term in Clause
         3.6(c).

         "CONFIDENTIAL INFORMATION" means (i) the existence, and terms of, this
         Agreement, (ii) all business and technical information relating to the
         Business that is proprietary to the Venture or otherwise not available
         to the general public and (iii) all trade secrets, technologies and
         know-how of either Venturer in the areas of its expertise including,
         without limitation, QVC's know-how in home shopping and direct
         marketing and BSkyB's know-how in programming for and distribution to
         United Kingdom audiences, encryption and BSkyB's subscriber base
         (including but not limited to subscriber names and addresses) provided
         however that such Confidential Information shall not include, with
         respect to any Venturer desiring to disclose any information, any
         information that (A) has become generally available to the public
         other than as a result of a disclosure by such Venturer, its
         Affiliates or its Agents in breach of Clause 9.12, (B) has been
         independently developed by such Venturer or an Affiliate of such
         Venturer without violating any obligations owed to the Venture or (C)
         was or becomes available to such Venturer or an Affiliate of such
         Venturer on a non-confidential basis from a third party having no
         obligation of confidentiality to a Venturer or the Venture and which
         has not itself received such information directly or indirectly in
         breach of any such obligation of confidentiality.
<PAGE>   9
                                       4



         "CONSORTIUM PROVISIONS" has the meaning ascribed to that term in
         Clause 6.5(b).

         "CONTROL" means, as to any Person, the power to direct or cause the
         direction of the management and policies of such Person, whether
         through the ownership of voting securities, by contract or otherwise.
         The term "Controlled" has a correlative meaning.

         "DEFAULTED FUNDING LOAN" has the meaning ascribed to that term in 
         Clause 8.1(a).

         "DEFICIT" has the meaning ascribed to that term in Clause 5.1(b).

         "DIRECT EMPLOYEES COSTS" has the meaning ascribed to that term in 
         Clause 9.4(a).

         "DIRECTORS" has the meaning ascribed to that term in Clause 3.2.

         "DISPOSITION" means any sale, assignment, alienation, gift, exchange,
         conveyance, transfer, pledge, hypothecation, granting of a security
         interest (including a floating charge) or other disposition or
         attempted disposition whatsoever, whether voluntary or involuntary.
         The term "Dispose" means to make a Disposition.

         "DOLLAR" or "$" means lawful currency of the United States of America.

         "DTH" means the delivery of audio and video signals via high-powered
         Hard Encrypted satellite transmission to owners or lessees of
         television receive-only home satellite earth stations for private 
         non-commercial dwelling unit reception.

         "DTH DISTRIBUTION AGREEMENT" means the DTH Distribution Agreement
         between the Venture and BSkyB, substantially in the form of Exhibit F
         hereto, as it may from time to time be amended or modified in
         accordance with the terms hereof or thereof.

         "EC" means the European Economic Community.

         "EVENT OF DEFAULT" has the meaning ascribed to that term in Clause 8.1.

         "FAIR MARKET VALUE" means, as to any equity interest in the Venture or
         other property, the price at which a willing seller would sell and a
         willing buyer would buy such property having full knowledge of the
         facts, in an arm's-length transaction without time constraints, and
         without being under any compulsion to buy or sell.

         "FINANCIAL STATEMENTS" has the meaning ascribed to that term in Clause
         3.6(b).

         "FINANCIAL YEAR" means the annual reference period for accounting for
         and maintaining records of the transactions of the Venture.

         "FIRST LEASE" has the meaning ascribed to that term in Clause 9.8(a).

         "FIRST VENTURER" has the meaning ascribed to that term in Clause
         9.1(b).

         "FISCAL QUARTER" or "QUARTER" means each 3 month period ending on the
         last day of each of September, December, March and June during the
         Term and the period of 3 months or less which terminates on the last
         day of the Term.

         "FUNDING DATE" means any date on which Funding Loans are required to
         be made by QVC pursuant to this Agreement and without limiting the
         generality of the foregoing includes any date an which Funding Loans
         are due for repayment and profits are not available to make such
         repayment.

         "FUNDING EVENT OF DEFAULT" has the meaning ascribed to that term in
         Clause 8.1(a).
<PAGE>   10
                                       5



         "FUNDING LOAN" means a funding loan made or to be made by QVC or any
         of its Affiliates to the Venture pursuant to Clauses 2.2 and 5.1.

         "FUNDING LOAN NOTE" means a promissory note issued by the Venture to
         QVC (or any QVC Affiliate having made a Funding Loan) in respect of a
         Funding Loan in the form attached hereto as Exhibit E or in such other
         form as QVC and the Venture may agree from time to time.

         "FUNDING NOTICE" has the meaning ascribed to that term in Clause
         5.3(a).

         "GAAP" means such generally accepted accounting principles as are
         applied in, and would be generally acceptable in the United Kingdom as
         of the date of the financial statement or other document with respect
         to which the term is used.

         "GOVERNMENTAL AUTHORITY" means any federal, state, municipal or other
         governmental department, commission, board, bureau, agency or
         instrumentality of the United States of America or any state thereof,
         or any government or governmental, supernational or state agency or
         regulatory body of the United Kingdom, Ireland or the EC.

         "GUARANTEE PAYMENT" means any payment made by QVC pursuant to the
         terms of the Transponder Sub-Lease Guarantee or the Sub-Lease
         Guarantee.

         "HARD ENCRYPTION" means encryption using the videocrypt technology
         that is descrambled by subscribers in the Territory by means of a
         single "smart card" viewing card and "HARD ENCRYPTED" has a
         corresponding meaning.

         "INDEBTEDNESS FOR BORROWED MONEY" means:

         (i)     obligations for borrowed money (whether secured or unsecured);

         (ii)    obligations representing the deferred purchase price of
                 property or services other than accounts payable arising in
                 the ordinary course of business;

         (iii)   obligations in respect of operating or capital leases entered
                 into other than in the ordinary course of business, whether or
                 not such obligations would be required to be shown as a
                 liability on a balance sheet under GAAP; and

         (iv)    any guarantee or other obligations having the economic effect
                 of a guarantee in respect of any obligations referred to in
                 sub-paragraphs (i), (ii) or (iii) above.

         "INITIAL TERM" has the meaning ascribed to that term in Clause 2.5.

         "LANDLORD" has the meaning set out in Clause 9.8(a).

         "LIENS" means any pledges, security interests, charges, restrictions
         on or conditions to transfer, voting or exercise or enjoyment of any
         right or beneficial interest, options, rights of first refusal and
         other liens, claims, encumbrances, restrictions and equities of any
         nature whatsoever.

         "MATERIAL ADVERSE EFFECT" means any effect which is or is reasonably
         likely to be materially adverse to the business of the Venture or the
         relevant Venturer and its subsidiaries, taken as a whole (including
         the continued conduct of the operation thereof in substantially the
         manner currently conducted), or to the assets or liabilities of the
         business or financial condition or results of operations of the
         Venture or the relevant Venturer and its subsidiaries, taken as a
         whole, or to the transactions (including performance thereof)
         contemplated by this Agreement and the Ancillary Agreements.
<PAGE>   11
                                       6



         "1994 ANNUAL BUDGET" has the meaning ascribed to that term in Clause
         3.6(a).

         "NEW BUSINESS" has the meaning ascribed to that term in Clause 9.1(b).

         "NON-BREACHING VENTURER" has the meaning ascribed to that term in
         Clause 8.2

         "NON-FUNDING VENTURER" has the meaning ascribed to that term in Clause
         8.1.

         "OFFER NOTICE" has the meaning ascribed to that term in Clause 9.1(c).

         "OFFERED TERMS" has the meaning ascribed to that term in Clause 9.1(c).

         "OPERATING PLAN" has the meaning ascribed to that term in Clause 2.4.

         "OPERATIONAL START DATE" has the meaning ascribed to that term in
         Clause 9.7(a).

         "PARENT" means:

         (i)     QVC, in the case of QVC Sub; or

         (ii)    BSkyB, in the case of BSkyB Sub.

         "PERCENTAGE SHARE" means, with respect to any Venturer at any date,
         the number of Shares registered in the name of such Venturer divided
         by the total number of Shares then in issue, expressed as a percentage
         that is rounded to the nearest 1/1000 (being 50% as at the date of this
         Agreement).

         "PERSON" means any individual, corporation, partnership, firm, joint
         venture, association, joint-stock company, trust, estate,
         unincorporated organization, governmental or regulatory body or other
         entity.

         "POUND" or "POUND" means lawful currency of the United Kingdom.

         "PREMISES" has the meaning ascribed to that term in Clause 9.8(a).

         "PRIOR YEARS' CONTRACTS" has the meaning ascribed to that term in
         Clause 3.6(c).

         "PROPOSED ANNUAL BUDGET" has the meaning ascribed to that term in
         Clause 3.6(b).

         "QVC'S ANNUAL FUNDING OBLIGATION" has the meaning ascribed to that
         term in Clause 5.1 (b).

         "QVC PAYMENT BALANCE" means, at any time, the aggregate of all Funding
         Loans and Guarantee Payments (not repaid at that time, unless repaid
         from the issue of further Funding Loan Notes) made by QVC or any QVC
         Affiliate to (in the case of Funding Loans) or on behalf of (in the
         case of Guarantee Payments) the Venture.

         "RESERVE FUND" has the meaning ascribed to that term in Clause 8.2

         "RESTRICTED PROGRAM SERVICE" has the meaning ascribed to that term in
         Clause 9.1(a).

         "RESTRICTIVE COVENANTS" has the meaning ascribed to that term in
         Clause 9.10.

         "SECOND LEASE" has the meaning ascribed to the term in Clause 9.8(a).

         "SECOND VENTURER" has the meaning ascribed to that term in Clause 9.1
         (b).
<PAGE>   12
                                       7



         "SECTION 247 ELECTION" has the meaning ascribed to that term in Clause
         6.5(c).

         "SERVICE" has the meaning ascribed to that term in Recital A.

         "SES" shall have the meaning referred to in Recital C.

         "SHARES" has the meaning ascribed to that term in Clause 2.1(a)(i).

         "SMS" means the subscriber management system operated by BSkyB's
         Subsidiary, Sky Subscriber Services Limited, and which carries out
         functions including subscriber phone contact, enablement and
         disenablement, complaints handling and billing;

         "SUB-LEASES" has the meaning ascribed to that term in Clause 9.8(a).

         "SUB-LEASE GUARANTEE" has the meaning ascribed to that term in Clause
         2.2.

         "SUBSCRIBERS" means all Persons to whom the Service is distributed by
         any television distribution system.

         "SUBSIDIARY" has the meaning attributed to it by Section 736 of the
         Companies Act 1985 but, for the avoidance of doubt, as if all
         references therein to companies included any body corporate, wherever
         incorporated.

         "SUCCESSOR" means, with respect to any former Parent, the current
         Parent which is the direct or indirect transferee of such former
         Parent's equity interest in a Venturer.

         "TAX LOSS" has the meaning ascribed to that term in Clause 6.5 (b)(i).

         "TERM" has the meaning ascribed thereto in Clause 2.5.

         "TERMINATION EVENTS" has the meaning ascribed to that term in Clause
         10.1.

         "TERRITORY" has the meaning ascribed to that term in Recital A.

         "TRANSPONDER FOOTPRINT" means the reception footprint of the Astra
         Transponder (being the area in which domestic reception of signals
         from the Astra Transponder are received of a quality regarded as
         normal broadcast reception quality and as further indicated in the
         Transponder Lease).

         "TRANSPONDER LEASE" means the lease of usage of an Astra Transponder
         from SES, directly or indirectly, in the form or substantially in the
         form referred to in Clause 9.7.

         "TRANSPONDER SUB-LEASE" has the meaning ascribed to that term in
         Clause 9.7.

         "TRANSPONDER SUB-LEASE GUARANTEE" has the meaning ascribed to that term
         in Clause 2.2(vi).

         "VENTURE INTEREST" means and includes a Venturer's entire equity and
         debt (or other) interest in the Venture, including:

         (i)     its Shares and Percentage Share;

         (ii)    all its interest in and rights under this Agreement; and

         (iii)   all rights or claims of any kind in respect of any of the
                 foregoing;
<PAGE>   13
                                       8



         but shall exclude in the case of QVC the QVC Payment Balance and
         Funding Loan Notes.


         "WINDING UP" has the meaning ascribed thereto in Clause 10.3.

1.2      INTERPRETATION

         In this Agreement (and in any document that states in substance that
         it is governed by the rules of interpretation contained herein, except
         as expressly provided therein):

         (i)     a reference to a Person includes, unless the context otherwise
                 requires, its permitted Assignees;

         (ii)    a reference in such document to a law includes any amendment,
                 modification or replacement to such law;

         (iii)   accounting terms used in such document have the meanings
                 assigned to them by generally accepted accounting principles
                 applied on a consistent basis by the accounting entity to
                 which they refer;

         (iv)    references to any document, instrument or agreement:

                 (A)      shall be deemed to include all appendices, exhibits,
                          schedules and other attachments thereto and all
                          documents, instruments or agreements issued or
                          executed in replacement thereof; and

                 (B)      means such document, instrument or agreement, or
                          replacement thereto, as amended, modified and
                          supplemented from time to time in accordance with its
                          terms and as the same is in effect at any given time;

         (v)     unless otherwise specified, the words "hereof", "herein" and
                 "hereunder" and words of similar import when used in such
                 document shall refer to such document as a whole and not to
                 any particular provision of such document;

         (vi)    the words "include" and "including" and words of similar
                 import when used in such document are not limiting and shall
                 be construed to be followed by the words "without limitation",
                 whether or not they are in fact followed by such words;

         (vii)   the word "during" when used in such document with respect to a
                 period of time shall be construed to mean commencing at the
                 beginning of such period and continuing until the end of such
                 period;

         (vii)   all time explicitly or implicitly referenced in such document
                 shall be deemed to be Greenwich Mean Time;

         (ix)    all amounts required to be paid by any party pursuant to such
                 document to any other party thereunder shall, unless otherwise
                 specified in such document, be paid in such freely
                 transferable coin or currency of the United Kingdom or the
                 United States of America, as the case may be, as at the time
                 of payment shall be legal tender for the payment of public and
                 private debts, or shall be paid by banker's draft or certified
                 check, as the case may be, by wire transfer to an account
                 located in the United Kingdom or the United States, as the
                 case may be, as such party may specify by notice to the other
                 party(s);
<PAGE>   14
                                       9



         (x)     if any payment under such document is required to be made on a
                 day other than a Business Day, the date of payment shall be
                 extended to the next Business Day;

         (xi)    except as otherwise specifically provided in such document,
                 each party thereto shall, at its own cost and expense, obey
                 and comply with all applicable laws, as they may pertain to
                 each party's performance of its obligations under such
                 document; and

         (xii)   the parties to such document shall execute and deliver all
                 further documents and perform all further acts that may be
                 reasonably necessary to consummate the transactions
                 contemplated by such document.

2.       THE VENTURE

2.1      FORMATION

         (a)     Prior to the closing of the transactions contemplated hereby
                 (the "Closing"):

                 (i)      BSkyB and QVC shall cause the Venture:

                          (A)     to be incorporated as an unlimited company
                                  under the Companies Act 1985; and

                          (B)     to have an authorised share capital of Pound
                                  100 divided into 100 shares of one pound each
                                  ("Shares") consisting of a class of 50 A 
                                  shares par value one pound per share ("A 
                                  Shares") and a class of 50 B shares par 
                                  value one pound per share ("B Shares").  The
                                  Memorandum of Association and the Articles of
                                  Association substantially in the forms in
                                  which they will be adopted by the Venture and
                                  filed with the Registrar of Companies
                                  immediately after the Closing are attached
                                  hereto as Exhibits B-1 and B-2; and

                 (ii)     (A)     QVC shall procure that QVC Sub shall
                                  subscribe and pay for 1 A Share for a
                                  consideration of Pound 1; and

                          (B)     BSkyB shall procure that BSkyB Sub shall
                                  subscribe and pay for 1 B Share for a
                                  consideration of Pound 1.

         (b)     For the purposes of this Agreement all acts done by QVC Sub
                 (or Funding Loans made by an Affiliate of QVC) shall be as
                 effective as if done by QVC and references to requiring such
                 acts to be done by QVC shall be construed accordingly,
                 PROVIDED THAT if not done, QVC shall be liable for such
                 breach.  For the purposes of this Agreement all acts done by
                 BSkyB Sub shall be as effective as if done by BSkyB and
                 references to requiring such acts to be done by BSkyB shall be
                 construed accordingly, PROVIDED THAT if not done, BSkyB shall
                 be liable for such breach.  For the avoidance of doubt (and
                 without derogating from Clause 12.3) the provisions of this
                 Clause 2.1(b) shall be for the benefit of QVC, QVC Sub, BSkyB
                 and BSkyB Sub and no other person shall be, entitled to rely
                 thereon.

         (c)     Prior to the Closing, (x) the persons designated as A
                 Directors by QVC and the persons designated as B Directors by
                 BSkyB pursuant to Clause 3.2 shall be duly appointed as
                 Directors of the Venture, subject to their signing a consent
                 to act as such, and the Venturers shall procure that any other
                 persons then holding office as a Director of the Venture shall
                 resign and (y) a meeting of the Board of Directors shall be
                 held at which:
<PAGE>   15
                                       10



                 (i)      the applications for Shares referred to in Clause
                          2.1(a)(ii) shall be approved, the allotment and issue
                          of the Shares applied for shall be approved, share
                          certificates shall accordingly be issued to QVC Sub
                          and BSkyB Sub as appropriate and their names shall be
                          entered in the Register of Members of the Venture as
                          the respective owners of the Shares so allotted to
                          them;

                 (ii)     the Board of Directors shall approve the entering
                          into of, and the performance of the transactions
                          contemplated by, this Agreement and each of the
                          Ancillary Agreements;

                 (iii)    Neal Grabell and Richard Brooke shall be appointed
                          joint Company Secretaries of the Venture;

                 (iv)     Arthur Andersen & Co. shall be appointed as
                          Accountants to the Venture;

                 (v)      Midland Bank PLC shall be appointed as bankers to the
                          Venture, for the purposes of Clause 3.10;

                 (vi)     the accounting reference date of the Venture shall be
                          altered to June 30 so that the first accounting
                          reference period of the Venture shall end on June 30,
                          1994; and

                 (vii)    the address of the Premises shall be confirmed as the
                          registered office of the Venture.

2.2      THE CLOSING

         The following actions shall take place at or prior to Closing:

         (i)     QVC shall make a Funding Loan in accordance with Clause 5.1
                 representing in the aggregate any amounts due (giving effect
                 to any and all Funding Loans made prior to such Closing) on
                 the date thereof as set forth in the Budget Certificate with
                 respect to the 1994 Annual Budget;

         (ii)    the Venture and BSkyB shall execute and deliver the DTH 
                 Distribution Agreement PROVIDED THAT the parties agree that
                 if for any reason the Videocrypt encryption technology shall
                 not be available to the Venture or shall fail to function
                 properly, then until such time as BSkyB shall nominate and
                 provide an alternate encryption technology acceptable to QVC
                 (which acceptance shall not be unreasonably withheld) the
                 Venture shall be entitled to broadcast the Channel unencrypted
                 or "in the clear" until such encryption becomes available;

         (iii)   the Venture shall execute the Sub-Leases PROVIDED THAT if the
                 landlord's consent has not been obtained by the date of this
                 Agreement or if the Sub-Leases are not ready for execution the
                 Venture shall occupy the Premises as licensee of BSkyB in
                 accordance with Clause 9.8;

         (iv)    QVC shall execute the Sub-Lease Guarantee (as contained in the
                 Sub-Leases);

         (v)     the Venture shall execute the Transponder Sub-Lease; and

         (vi)    QVC shall execute the Transponder Sub-Lease Guarantee (as
                 contained in the Transponder Sub-Lease).
<PAGE>   16
                                       11



2.3      PRINCIPAL OFFICE

         The principal office of the Venture shall be located at the Premises,
         or such other place as the Board of Directors shall designate from
         time to time.  The books and records of the Venture shall be kept and
         maintained at the principal office of the Venture.

2.4      PURPOSE

         The Venture will be for the purpose of carrying on and expanding the
         Business.  The Venture has all powers necessary, desirable or
         convenient, or which the Board of Directors deems necessary, desirable
         or convenient, and may engage in any and all activities necessary,
         desirable or convenient, or which the Board of Directors deems
         necessary, desirable or convenient, to accomplish the purposes of the
         Venture or consistent with the furtherance thereof.  The initial
         operating plan for the Venture that has been approved by the Venturers
         (the "Operating Plan") is attached hereto as Exhibit C.

2.5      TERM

         Subject to Clause 2.6 and to Clause 10, the Venture shall continue in
         existence for an initial term commencing on 1 July 1993 and ending on
         30 June 2003 (the "Initial Term") PROVIDED HOWEVER that the Venture
         shall continue in existence for additional five year terms (the
         "Additional Term(s)") after the expiration of the Initial Term or any
         subsequent Additional Term unless, not less than one hundred and
         eighty (180) days prior to the expiration of such term, the Board of
         Directors elects to terminate the Venture. (As used herein, "Term"
         means the Initial Term and, if applicable, any Additional Term(s)
         referred to collectively.)

2.6      EARLY TERMINATION

         (a)     Either Venturer may elect to terminate this Agreement if by 1st
                 April, 1994 the "Operational Start Date" shall not have
                 occurred under the Transponder Sub-lease by delivering a
                 written notice to such effect to the other Venturer within
                 thirty (30) days after such date and the Venture shall
                 terminate on delivery of such notice.

         (b)     If the EC Commission or the Office of Fair Trading or other
                 competent body shall require any modification or change in the
                 terms of this Agreement or any of the Ancillary Agreements or
                 the manner in which the Business is conducted that, in the
                 reasonable judgment of a Venturer (taking into account
                 possible means to overcome such modification or change), has a
                 Material Adverse Effect on the benefits to be derived from the
                 Venture by such Venturer and its Affiliates, such Venturer may
                 elect to terminate this Agreement by delivering a written
                 notice to such effect to the other Venturer within ninety (90)
                 days after becoming aware of such requirement.

3.       MANAGEMENT AND OPERATIONS OF THE VENTURE

3.1      BOARD OF DIRECTORS

         Except as otherwise provided herein, the Venture shall be managed by
         its Board of Directors (the "Board of Directors") pursuant to the
         provisions of this Agreement and, except as aforesaid, the Board of
         Directors has and shall exercise full power and discretion and
         exclusive and final authority with respect to the management of the
         affairs of the Venture for the accomplishment of its purposes.
<PAGE>   17
                                       12



3.2      DESIGNATION

         The Board of Directors initially shall have six members ("Directors")
         consisting of two classes ("Classes") of three Directors each ("A
         Directors" and "B Directors").  Prior to the Closing, QVC Sub shall
         designate by written notice to BSkyB Sub three persons (one of whom
         shall be Barry Diller so long as he is employed in any capacity by QVC
         or any of its Affiliates) to serve as the initial A Directors of the
         Venture and BSkyB shall designate by written notice to QVC three
         persons (one of whom shall be Sam Chisholm so long as his services are
         made available to BSkyB or any of its Affiliates) to serve as the
         initial B Directors of the Venture.  Except as required above with
         respect to Messrs. Diller and Chisholm, thereafter:

         (i)     QVC Sub shall have the right from time to time to remove or
                 replace any such A Director and to fill any vacancies arising
                 from the death or resignation of any such A Director, in each
                 case by written notice to the other Venturer and to the
                 Venture setting forth such action and designating any such new
                 A Directors; and

         (ii)    BSkyB Sub shall have the right from time to time to remove or
                 replace any B Director and to fill any vacancies arising from
                 the death or resignation of any B Director, in each case by
                 written notice to the other Venturer and to the Venture
                 setting forth such action and designating any such new B
                 Directors.

3.3      DECISION-MAKING

         The presence at any meeting of the Board of Directors of at least one
         Director from each Class shall constitute a quorum for the transaction
         of business.  Each Class of Directors shall be entitled collectively
         to one vote on all matters and the transaction of any business at any
         meeting shall require the affirmative vote of each Class of Directors.
         The vote of each Class shall be determined by agreement among the
         Directors of such Class present at the meeting or, failing such
         agreement, by the majority vote of such Directors.  If the Directors
         of a Class present at a meeting cannot determine the vote of their
         Class on a matter before the meeting by agreement or majority vote
         (and the Directors of the other Class are entitled to vote), their
         Class shall be deemed to have cast such vote on such matter so as to
         create a unanimous vote of both Classes.

3.4      MEETINGS OF THE BOARD OF DIRECTORS

         (a)     The Board of Directors shall hold regular meetings to review,
                 among other things:

                 (i)      the Annual Budget and balance sheet of the Venture;

                 (ii)     the expenditure and revenue levels of the Venture; and

                 (iii)    the allocations made and services provided by the
                          Affiliates of each Parent to the Venture;

                 such meetings shall take place no less frequently than
                 quarterly, at such times as shall be designated by any
                 Director (and reasonably satisfactory to the other Directors)
                 no later than ten (10) days in advance of any such meeting
                 PROVIDED HOWEVER that regular meetings may be held more
                 frequently during the start-up period of the Venture, as
                 determined by the Board of Directors.

         (b)     Meetings other than regular meetings may be called by any
                 Director and may be held at any time, upon:
<PAGE>   18
                                       13



                 (i)      five Business Days' prior written notice with respect
                          to meetings at which Directors are expected to attend
                          at a single location, subject to a Director not
                          electing to participate in person in accordance with
                          Clause 3.4(d); and

                 (ii)     two Business Days' prior written notice with respect
                          to conference telephone or similar communications
                          meetings;

                 in each case given by or to any A Director by or to any B
                 Director.

         (c)     Except to the extent otherwise agreed from time to time by the
                 Board of Directors, all meetings shall held at the Premises.
                 Any A Director may waive, an behalf of the other A Directors,
                 and any B Director may waive, on behalf of the other B
                 Directors, notice of a meeting, in writing, before. at or
                 after the meeting.  The attendance of any A Director at a
                 meeting of the Board of Directors shall constitute a waiver of
                 notice of such meeting by the other A Directors and the
                 attendance of any B Director at any meeting of the Board of
                 Directors shall constitute a waiver of notice of such meeting
                 by the other B Directors, except where a Director attends a
                 meeting for the express purpose of objecting to the
                 transaction of any business because the meeting is not
                 properly called or convened.

         (d)     Directors may participate in a meeting of the Board of
                 Directors by means of conference telephone or similar
                 communications equipment through which all persons
                 participating in the meeting can hear each other, and
                 participation by such means shall constitute attendance in
                 person at such meeting.

         (e)     Any action to be taken by the Board of Directors may be taken
                 without a meeting of the Board of Directors by written consent
                 of a majority of the Directors of each Class.

         (f)     All actions by the Board of Directors shall be reflected in
                 minutes of the meeting or conference telephone call or similar
                 communications, which minutes will be furnished to each
                 Venturer within ten Business Days after the date of such
                 meeting.  Subject to the provisions of this Agreement, the
                 Board of Directors may regulate its proceedings as the Board
                 of Directors determines.

         (g)     Each of the A Directors and each of the B Directors may
                 communicate to the Venturer appointing him (and the Parent of
                 such Venturer) any information acquired by him in relation to
                 the Venture, subject always to the Venturers' duty of
                 confidentiality contained in Clause 9.12.

3.5      ACTIONS REQUIRING BOARD APPROVAL

         The following actions shall not be authorized or taken by the Venture
         without approval of the Board of Directors:

         (i)     approval of the Annual Budget as set forth in Clause 3.6;

         (ii)    any change in the Business of the Venture;

         (iii)   the incurrence by the Venture or any of its subsidiaries of
                 any Indebtedness for Borrowed Money (other than Indebtedness
                 for Borrowed Money (x) relating to any contract, agreement,
                 commitment or arrangement that has been approved by the Board
                 of Directors or (y) consistent with or contemplated by, or
                 approved in connection with the approval of, the Annual
                 Budget, or the entering into of any contract, agreement,
                 commitment or arrangement to effect the foregoing);
<PAGE>   19
                                       14

         (iv)    the grant by the Venture of any security or additional
                 security for (x) any Indebtedness for Borrowed Money of the
                 Venture or (y) the performance of any other material
                 obligation of the Venture, other than liens granted to trade
                 creditors in the ordinary course of business;

         (v)     the making by the Venture of any guarantee of any obligation
                 of any Person;

         (vi)    all Funding Loan requests in addition to those required
                 pursuant to Clause 5.1;

         (vii)   any repayment of Funding Loans other than repayments required
                 pursuant to Clause 5.2;

         (viii)  the issue of any Shares or any obligation convertible into
                 Shares or the grant of any option or right to acquire any of
                 the foregoing;

         (ix)    any amendment or modification of the Memorandum of Association
                 or the Articles of Association;

         (x)     the entering into of any contract, agreement, commitment or
                 arrangement in respect of any transaction between the Venture
                 and any Venturer or any Affiliate of any Venturer (other than
                 to the Ancillary Agreements) relating to:

                 (a)      matters covered by Clause 4; and

                 (b)      any matters the terms of which have been expressly
                          approved under the provisions of Clause 9;

         (xi)    the making by the Venture of any loans, or advances
                 in the nature of loans in excess of Pound 5,000, to any
                 other entity (other than advance payments or prepayments of
                 amounts payable under contracts consistent with or contemplated
                 by, or approved in connection with the approval of, the Annual
                 Budget) other than in the ordinary course of business;

         (xii)   the authorization of the payment of any dividend or other
                 distribution with respect to, or the repurchase of, any
                 Shares;

         (xiii)  the making of (or commitment to make) any discretionary
                 expenditures by the Venture in any Financial Year that are not
                 consistent with or contemplated by, or approved in connection
                 with the approval of, the Annual Budget and which are in
                 excess of Pound 100,000 in the aggregate for all such
                 unbudgeted discretionary expenditures in such Financial Year;

         (xiv)   the making of (or binding commitment to make) any capital
                 expenditure (in a single transaction or a series of related
                 transactions) in excess of Pound 10,000 whether or not
                 approved in connection with the approval of the Annual Budget;

         (xv)    the Disposition by the Venture of assets which have an
                 aggregate Fair Market Value in excess of Pound 10,000 or a
                 book value in excess of Pound 10,000, in each case for any one
                 Disposition or related series of Dispositions in any Financial
                 Year, except, in either case for (and excluding from any
                 determination as to whether such Pound 10,000 limit has been
                 or would be exceeded) (x) Dispositions consistent with or
                 contemplated by, or approved in connection with the approval
                 of, the Annual Budget and (y) Dispositions in the ordinary
                 course of business;

         (xvi)   the acquisition by the Venture, by purchase or otherwise, of
                 any business (induding the purchase of any interest in or
                 equity securities of any business or
<PAGE>   20
                                       15


                 the purchase of the assets of any business as an entirety or
                 substantially an entirety), or the entering into of any
                 agreement, commitment or arrangement to make any such
                 acquisition:

         (xvii)  the appointment or removal of the Accountants, or auditors or
                 principal outside counsel for the Venture;

         (xviii) the commencement or abandonment by the Venture at any
                 litigation or arbitration involving matters outside the
                 ordinary course of business or the settlement of any
                 litigation or arbitration as to the Venture which (x) involves
                 a dispute in excess of Pound 25,000 or (y) has been brought or
                 commenced by or against any Governmental Authority PROVIDED
                 HOWEVER that the CEO/MD has the right to commence or abandon
                 any litigation or arbitration prior to the receipt of Board
                 approval in the event that time is of the essence in such
                 litigation or arbitration subject to the commencement or
                 abandonment of such litigation being submitted to the Board of
                 Directors for ratification as promptly as possible thereafter:

         (xix)   the voluntary commencement of any liquidation, dissolution or
                 winding-up of the affairs of the Venture;

         (xx)    the commencement of any legal proceedings or the taking of any
                 action or other preparatory steps for the winding up or
                 dissolution of the Venture, or for the appointment of a
                 liquidator, trustee, receiver, administrative receiver or
                 similar officer in relation to the Venture or over the whole
                 or any part at the undertaking, assets, rights or revenues of
                 the Venture;

         (xxi)   the execution by the Venture of any contract (other than any
                 employment contract, bonus plan or contract relating to
                 employee benefit plans or programs) involving aggregate
                 expenditures in a Financial Year by the Venture of more than
                 Pound 50,000 other than contracts consistent with or
                 contemplated by or approved in connection with the approval of
                 the Annual Budget;

         (xxii)  the entering into of contracts, agreements, commitments or
                 arrangements of the Venture (other than relating to matters
                 covered by Clause 3.5(xiv)) for a term (including possible
                 extensions or renewals of the term thereof at the option of
                 the other party thereto) greater than one year, other than
                 contracts, agreements, commitments or arrangements involving
                 expenditures of not more than Pound 100,000 in any one year;

         (xxiii) the entering into of any employment contract which has a term
                 in excess of one year or which provides for compensation to
                 any employee of the Venture (including bonuses) in excess of
                 Pound 50,000 per annum;

         (xxiv)  the adoption by the Venture of (i) bonus or employee benefit
                 plans or programs, (ii) any material amendment to or change in
                 any such plans or programs or (iii) awards of bonuses or other 
                 incentive compensation under such plans;

         (xxv)   the entering into of any collective bargaining agreement
                 regarding or otherwise affecting employees of the Venture or
                 the commencement of negotiations with any collective
                 bargaining unit;

         (xxvi)  the election or modification of (i) the Financial Year of the
                 Venture or (ii) any material tax or accounting practices or
                 policies;

         (xxvii) any other significant action relating to the Venture's
                 financial statements, accounting practices or policies, tax
                 returns or elections for tax purposes;
<PAGE>   21
                                       16



         (xxviii) the admission of a new Venturer to the Venture, including the
                  identity of the new Venturer and the terms of any sale of a
                  Venture Interest to the new Venturers;

         (xxix)   the adoption by the Venture of any trademark, service mark or
                  trade name or the filing by the Venture of an application to
                  register any trade mark, service mark or trade name; and

         (xxx)    any material amendment or modifications of any contract,
                  agreement, commitment or arrangement required to be approved
                  by the Board of Directors pursuant to this Clause 3.5.

3.6      ANNUAL BUDGET APPROVAL

         (a)      The Annual Budget for the first Financial Year of the Venture
                  ending on June 30 1994 attached hereto as Exhibit D as in the
                  Exhibit List (the "1994 Annual Budget") is incorporated
                  herein for reference and is hereby ratified by the Venture as
                  the initial Annual Budget of the Venture.

         (b)      The CFO shall submit to the Board of Directors at least sixty
                  (60) days prior to the start of each Financial Year beginning
                  with the Financial Year ended June 30, 1995:

                  (i)   a proposed budget and projected cash flow statement for
                        the Venture for such ensuing Financial Year
                        (collectively, the "Proposed Annual Budget"), in
                        substantially the same form and containing
                        substantially all of the information contained in the
                        1994 Annual Budget; and

                  (ii)  a draft Budget Certificate relating to the Proposed
                        Annual Budget. The Proposed Annual Budget shall be
                        prepared on a basis consistent with the Venture's
                        Financial Statements and GAAP, except as noted therein.
                        The Proposed Annual Budget shall be subject to the
                        approval of the Board of Directors.

         (c)      If by the first day of any Financial Year beginning with the
                  Financial Year ended June 30, 1995 an Annual Budget for such
                  year shall not have been adopted by the Board of Directors,
                  then:

                  (i)   the Annual Budget in effect for the preceding Financial
                        Year of the Venture, as adjusted by the CFO to reflect:

                        (I)    increases of all revenue, disbursement and
                               expense items by the greater of (x) the increase
                               in the RPI during the prior year and (y) 10%;
                               and

                        (II)   in addition to clause (I), any increases
                               ("Commitment Increases") required to satisfy
                               commitments under contracts or agreements that
                               were entered into in a prior year ("Prior Year's
                               Contracts") PROVIDED HOWEVER that, if such
                               adjusted Annual Budget includes a Commitment
                               Increase, any payment in the preceding year's
                               Annual Budget required under the related Prior
                               Year's Contract shall not be increased and
                               included in such adjusted Annual Budget as
                               contemplated by sub-clause (I) above;

                        shall become the Annual Budget (and shall be deemed to
                        be the approved Annual Budget) for the then-current
                        Financial Year; and
<PAGE>   22
                                       17



                  (ii)  the Budget certificate for such Annual Budget shall be
                        revised accordingly as provided in Clause 5.1.

                  The Board of Directors may ratify any Annual Budget deemed to
                  be in effect pursuant to this Clause 3.6(c). Any action 
                  taken, or authorized to be taken, by the Board of Directors 
                  which is inconsistent with the Annual Budget shall be deemed
                  to amend the Annual Budget.

         (d)      Each Annual Budget shall be capable of amendment or
                  modification by the Board of Directors.

         (e)      The Venturers shall procure that the CFO shall provide to
                  QVC's accountants such additional information as is
                  reasonably required for them to modify the proposed Annual
                  Budget to United States GAAP for QVC's United States
                  reporting purposes.  For the avoidance of doubt, the official
                  annual budget shall be the version compiled according to
                  GAAP.

3.7      OFFICER AND SENIOR EXECUTIVES

         The Venture shall have a Chief Executive Officer/Managing Director
         (the "CEO/MD"), a Chief Financial Officer (the "CFO"), and such other
         officers and senior executives as the Board of Directors shall
         determine.  The officers shall have such powers as may be delegated to
         them from time to time by the Board of Directors.

         (a)      The CEO/MD shall be mutually selected by the Venturers, and
                  the Venturers shall cause the appointment of such CEO/MD by
                  the Board of Directors.  The terms of employment of the
                  CEO/MD shall be approved by the Board of Directors.  The
                  CEO/MD shall report to and shall be subject to direction and
                  removal by the Board of Directors.  Except as otherwise
                  provided in this Clause, the CEO/MD has the right to
                  terminate the employment of the other executives of the
                  Venture.

         (b)      The CFO shall be mutually selected by the Venturers, and the
                  Venturers shall cause the appointment of such CFO by the
                  Board of Directors.  The terms of employment of the CFO shall
                  be determined by the Board of Directors.  The CFO shall
                  report to and be subject to the direction of the CEO/MD.  The
                  CFO shall be appointed by and subject to removal by the Board
                  of Directors.

3.8      OTHER EMPLOYEES AND SERVICES

         The Venture shall operate as an independent entity and shall hire its
         own employees.  Employees of the Venture shall have such compensation
         and benefits as shall be approved by the Board of Directors.

3.9      INSURANCE

         The Venture shall maintain insurance in such amounts (within the
         limits of the Annual Budget), with such deductibles and against such
         risks as may be customary for like businesses and properties and as
         the Board of Directors deems appropriate for the Business.  The
         Venturers shall be named as additional insureds on all liability
         insurance policies of the Venture.

3.10      VENTURE FUNDS

         The funds of the Venture shall be deposited in such bank accounts of
         the Venture or invested in such investments of the Venture as shall be
         designated by the Board.  Withdrawals from any such bank account shall
         be made only in the regular course of business of the Venture upon the
         signature of such person or persons as the Board shall
<PAGE>   23
                                       18



         determine.  Venture funds shall not be commingled with those of any
         other Person.  If either Venturer or any of such Venturer's
         Affiliates receives any funds to which the Venture is entitled under
         any Ancillary Agreement or otherwise such funds shall promptly (and,
         in any event, within five Business Days upon knowledge of receipt
         thereof) be remitted to the Venture and deposited in a Venture bank
         account.

3.11     SHAREHOLDER AND PARENT COVENANTS

         Each Venturer and Parent shall exercise all its powers to ensure that:

         (i)      the Venture shall:

                  (a)   comply with the provisions of and conditions attaching
                        to the non-domestic satellite licence granted to the
                        Venture;

                  (b)   comply with the terms of each Ancillary Agreement; and

                  (c)   not take any action which might lead to the withdrawal
                        or revocation of the non-domestic satellite licence;
                        and

         (ii)     no action is taken by it or its Affiliates which might result
                  in the revocation or withdrawal of the non-domestc satellite
                  licence granted to the Venture.

4.       TRANSACTIONS BETWEEN THE VENTURERS AND THE VENTURE

4.1      RENEWAL OF CONTRACTS BETWEEN A VENTURER AND THE VENTURE

         If any contract, agreement, commitment or arrangement between the
         Venture and any Venturer or any Affiliate of such Venturer expires or
         terminates, the Venturer that is not a party thereto (or whose
         Affiliate is not a party thereto) shall, in its sole discretion, after
         good faith consultation with the other Venturer, determine whether the
         Venture shall renew such contract, agreement, commitment or
         arrangement, and the terms of such renewal.

4.2      TERMINATION OF CONTRACTS BETWEEN A VENTURER AND THE VENTURE

         If any contract, agreement, commitment or arrangement in respect of
         any transaction between the Venture and either Venturer or any
         Affiliate of such Venturer is terminable at any time by the Venture,
         the Venturer that is not a party thereto (or whose Affiliate is not a
         party thereto) may determine, in its sole discretion, after good faith
         consultation with the other Venturer, to cause the Venture to exercise
         such right of termination in accordance with and subject to the terms
         thereof.

4.3      CONSIDERATION OF TRANSACTIONS WITH THE VENTURE

         If a Venturer or any of its Affiliates offers to provide services,
         goods or facilities to the Venture on a basis comparable to the basis
         on which such services, goods or facilities are proposed to be
         provided by an independent third party, the Venture shall give
         favourable consideration to purchasing such services, goods or
         facilities from such Venturer or Affiliate, as the case may be.

4.4      PAYMENT OF FEES AND EXPENSES

         Except as expressly provided in this Agreement or any Ancillary
         Agreement or as expressly approved by the Board of Directors, no
         Venturer shall be reimbursed for any of its overhead or general or
         administrative expenses attributable to the Venture, nor shall
         salaries, fees, commissions or other compensation be paid by the
         Venture to any Venturer or to any Affiliate of a Venturer for services
         rendered to the Venture.
<PAGE>   24
                                       19


4.5      VENTURE OBLIGATIONS

         If any obligation in this Agreement or the Ancillary Agreements is
         expressed to be an obligation of the Venture, it shall also be an
         obligation of each Venturer to the other to take all steps within its
         power to cause the Venture to perform such obligation.  The
         obligations of each Venturer shall include the obligation to exercise
         the voting rights attaching to the Shares registered in its name from
         time to time to give effect to such obligation, and the obligation to
         procure that the Directors of the Venture appointed by such Venturer
         shall, so far as not inconsistent with their fiduciary duties to the
         Venture, cause the Venture to perform such obligation.

4.6      VENTURE PAYMENTS   

         All payments by the Venture to a Venturer shall be in Pounds except as
         otherwise expressly provided herein or in any Ancillary Agreement.

5.       BORROWINGS BY, AND FUNDING OF, THE VENTURE

5.1      FUNDING TO THE BREAK EVEN DATE

(a)      Prior to the Break Even Date, QVC agrees to make or cause to be made
         all Funding Loans called for pursuant to this Agreement PROVIDED
         HOWEVER that QVC shall not be required to make any Funding Loan or any
         portion thereof (other than pursuant to Clause 5.1(g)) to the extent
         that, after giving effect thereto, the QVC Payment Balance would
         exceed the amount of the Agreed Cap (without derogating from QVC's
         liability to make Funding Loans up to the Agreed Cap).  Funding Loans
         shall:

         (i)      be three month non-interest bearing loans issued at a
                  discount equal to the Bank Base Rate at the date of issue;

         (ii)     be subordinated to all other creditors of the Venture but
                  shall rank prior to any distribution to any Venturer in
                  respect of such Venturer's Venture Interest;

         (iii)    rank for repayment an the winding up of the Venture in
                  accordance with Clause 10.3; and

         (iv)     be evidenced by zero coupon Funding Loan Notes in the form
                  set out in Exhibit E.

(b)      Following the approval (or deemed approval) by the Board of Directors
         of each Annual Budget after the 1994 Annual Budget, the CFO shall
         cause a copy thereof to be delivered to each Venturer, and shall, if
         the projected cash flow statement included in such Annual Budget
         reflects a negative cash flow for any period (a "Deficit"), prepare and
         distribute to each Venturer a certificate (the "Budget Certificate")
         setting forth, based on the Annual Budget for such Financial Year:

         (i)      the amount of the Deficit to be funded through Funding Loans;

         (ii)     the Funding Date or Funding Dates, which shall be monthly in
                  advance, on which such Funding Loans will be required to be
                  made; and

         (iii)    the aggregate amount of the Funding Loans required to be made
                  an each such Funding Date(s).  The Budget Certificate with
                  respect to the 1994 Annual Budget is attached thereto as
                  Exhibit D.
<PAGE>   25
                                       20



         Subject to the terms of Clause 5.3, prior to the Break Even Date QVC
         shall make Funding Loans during the Financial Year covered by the
         Annual Budget in an aggregate amount equal to the Deficit ("QVC's
         Annual Funding Obligation") on the basis set forth in this Clause 5.

(c)      In the event that during any Financial Year the Board of Directors
         amends or is deemed to have amended the Annual Budget then in effect
         (including any change in QVC's Annual Funding Obligation), the CFO
         shall promptly issue a revised Budget Certificate for such Financial
         Year (or remainder thereof).  Subject to the terms of Clause 5.3, QVC
         shall prior to the Break Even Date make all Funding Loans as and when
         called for by any Budget Certificate as in effect from time to time.

(d)      Subject to the terms of Clause 5.3, the CFO may increase or decrease
         the aggregate amount of the Funding Loans required to be made an any
         Funding Date, up to a maximum adjustment of 10% for each such Funding
         Loan, by giving written notice thereof (together with a revised Budget
         Certificate for the remainder of the Financial Year) no later than
         five Business Days prior to such Funding Date PROVIDED HOWEVER that no
         such adjustment by the CFO shall affect QVC's Annual Funding
         Obligation.

(e)      Should the conduct of the Business of the Venture at any time prior to
         the Break Even Date result in the incurrence of losses or a Deficit
         greater than allowed in the Budget for the Financial Year in which the
         loss is incurred or as at the last preceding Funding Date
         ("Extraordinary Shortfall") and should the Venture be unable to obtain
         from its bankers funding for such amount without requiring the
         furnishing of guarantees, letters of comfort or other guarantees from
         its shareholders, then subject to the terms of Clause 5.3 QVC shall
         make a further Funding Loan to the Venture equal to the amount of the
         Extraordinary Shortfall.  In case there is any dispute as to the
         amount of such Extraordinary Shortfall, a statement by the Accountants
         shall be conclusive as to such amount and the parties shall co-operate
         in aiding the Accountants to issue such statement within two (2)
         Business Days of any Venturer deciding that there has been an
         Extraordinary Shcrtfall (or in any event on request by the CEO/MD or
         the CFO) and the date on which the Accountants issue such certificate
         (or the parties otherwise decide the amount of an Extraordinary
         Shortfall) shall be deemed to be a Funding Date for the purposes of
         this Clause 5.1. In giving such certificate the Accountants shall act
         as experts and not arbitrators and their determination shall be final
         and binding on the parties hereto.

(f)      Subject to the terms of Clause 5.3, on each date that a Funding Loan
         becomes due for repayment the Venture shall consider to what extent
         the Funding Loan is repayable out of profits in accordance with Clause
         5.2 below or otherwise under the terms of this Agreement and QVC
         shall, if required by the Venture, make further Funding Loans on the
         terms set out in Clause 5.1 to enable the Venture to fund the Deficit
         and repayment of the Funding Loans or Loans then due for repayment
         which shall be repaid.

(g)      Subject to the terms of Clause 5.3, on each Funding Date QVC shall
         make a Funding Loan to the Venture in immediately available funds in
         an amount equal to the aggregate amount of the Funding Loans due on
         such Funding Date.  In addition to any other remedies provided herein,
         any such Funding Loan not made on the Funding Date shall accrue
         interest at the rate of 3% over the Bank Base Rate for the period
         commencing on the date such payment was due until the day such payment
         is paid.

(h)      All Funding Loans shall be made in Pounds by wire transfer or other
         direct funds transfer of immediately available funds to the bank
         account of the Venture specified in the applicable notice from the
         Board of Directors.
<PAGE>   26
                                       21


(i)      QVC shall not be permitted to set-off or appropriate and apply against
         its Funding Loans any credits, indebtedness or claims, in each case
         whether direct or indirect, absolute or contingent, matured or
         unmatured at any time owed by the Venture to QVC under any Ancillary
         Agreement or otherwise.

(j)      In determining for the purpose of this Clause whether the QVC Payment
         Balance after giving effect to a proposed Funding Loan would exceed
         the Agreed Cap, the Agreed Cap shall be deemed to be increased by an
         amount equal to the discount element of any Funding Loan which has
         been repaid from the issue of further Funding Loan Notes in accordance
         with Clause 5.1(f).

5.2      REPAYMENT OF FUNDING LOANS; DIVIDEND POLICIES

         (a)      If in respect of any Fiscal Quarter the Venture has profits
                  available for distribution (within the meaning at Part VIII
                  of the Companies Act) and available cash, being cash balances
                  after:

                  (i)   the provision of working capital to finance the
                        continuing operations and internal growth of the
                        Business; and 

                  (ii)  transfers to cash reserves consistent with the 
                        normal commercial requirements of businesses
                        similar to those carried on by the Venture;

                  the Venturers (and, without requiring any financial
                  commitment, their respective Parents) shall procure that an
                  amount equivalent to the lower of the distributable profits
                  and the available cash shall be applied in the following
                  order of priority:

                  (A)   repayment of Funding Loans as and when they fall due
                        for repayment to QVC or its Affiliate making such
                        Funding Loan; and

                  (B)   the payment of cash dividends to the maximum level
                        possible within 3 months after the end of such Fiscal
                        Quarter;

         (b)      in deciding whether in respect of any Fiscal Quarter the
                  Venture had or has profits available for distribution the
                  parties hereto shall procure that the Accountants shall
                  certify whether such profits are available or not and the
                  amount thereof (if any).  In giving such certificate the
                  Accountants shall act as experts and not arbitrators and
                  their determination shall be final and binding on the parties
                  hereto.

5.3      FUNDING AFTER THE BREAK EVEN DATE

         For the avoidance of doubt notwithstanding anything contained in this
         Agreement or any other agreement between any of the parties hereto,
         QVC's obligation to make Funding Loans (save only as required to repay
         outstanding Funding Loans) and Guarantee Payments shall only exist
         prior to the Break Even Date and shall at all times be subject to the
         QVC Payment Balance not exceeding the Agreed Cap after giving effect
         to any proposed Funding Loan or Guarantee Payment PROVIDED THAT in
         determining for the purpose of this Clause whether the QVC Payment
         Balance after giving effect to a proposed Funding Loan would exceed
         the Agreed Cap, the Agreed Cap shall be deemed to be increased by an
         amount equal to the discount element of any Funding Loan which has
         been repaid from the issue of further Funding Loans in accordance with
         Clause 5.1(f). Upon the earlier of (a) the Break Even Date or (b) the
         date upon which the QVC Payment Balance equals or exceeds the Agreed
         Cap, the funding of the Venture shall be as agreed between the
         Venturers PROVIDED FURTHER THAT:
<PAGE>   27
                                       22



         (a)      in the event that the Venturers are unable to agree on the
                  funding of the Venture either Venturer may give to the other
                  notice in writing (a "Funding Notice") and if the Venturers
                  shall not have agreed as to the on-going funding of the
                  Venture by the expiration of twenty-one (21) days after the
                  giving of a Funding Notice, either Venturer shall be entitled
                  to terminate the Venture by giving a further written notice
                  to the other, and

         (b)      nothing shall make any Venturer, Parent or its nominated
                  Directors liable in any way for repayment of outstanding
                  Funding Loans to QVC.

5.4      FUNDING LOAN BY AFFILIATE

         Any Funding Loan required to be made hereunder by QVC may, at the
         election of QVC, be made by an Affiliate of QVC.

6.       ACCOUNTING AND TAXATION

6.1      FINANCIAL YEAR

         (a)      The books and records of the Venture shall be kept on an
                  accrual basis and the Financial Year of the Venture for
                  financial accounting and tax purposes shall be July 1 - June
                  30.

         (b)      The Venture shall if requested by QVC cause to be prepared
                  and made available to QVC such financial statements and other
                  reports and shall take any other action as QVC may reasonably
                  require by reason of the fact that QVC's fiscal year is
                  February 1 - January 31.

6.2      MAINTENANCE OF BOOKS AND RECORDS

         At all times during the continuance of the Venture, the CFO shall keep
         or cause to be kept, at the principal office referred to in Clause
         2.3, full and complete books of account.  The books of account shall
         be maintained as required by law and in a manner that provides
         sufficient assurance that:

         (a)      transactions of the Venture are executed in accordance with
                  the general or specific authorization of the Board of
                  Directors consistent with the provisions of this Agreement
                  and the Ancillary Agreements;

         (b)      transactions of the Venture are recorded in such form and
                  manner as will (x) permit preparation of United Kingdom and
                  United States federal, state and local corporation, income
                  and franchise tax returns and information returns by the
                  Venture and the Venturers in accordance with this Agreement
                  and as required by law, and as needed to accommodate QVC's
                  fiscal year, (y) permit preparation of the Venture's
                  financial statements in accordance with GAAP, and (z)
                  maintain accountability for the Venture's assets; and

         (c)      recorded assets are compared with the existing assets at
                  reasonable intervals and appropriate action is taken with
                  respect to any difference.

6.3      ACCESS TO BOOKS OF ACCOUNT

         Notwithstanding any other provision of this Agreement (but subject to
         Clause 9.12), each Venturer has the right upon reasonable advance
         notice at all reasonable times during usual business hours to (i)
         audit, examine and make copies of the books of account at the Venture,
         (ii) visit the facilities of the Venture and (iii) discuss the affairs
         of the Vernture with its officers, employees, attorneys, accountants,
         customers and suppliers PROVIDED HOWEVER that such audit, examination
         and/or visit shall be conducted in such a manner
<PAGE>   28
                                       23


         as not to interfere unreasonably with the business of the Venture.
         Such right may be exercised through any agent or employee of such
         Venturer designated in writing by it or by independent certified
         public accountants or counsel designated in writing by such Venturer.
         Each Venturer shall bear all expenses incurred in any examination made
         for such Venturer's account.

6.4      FINANCIAL STATEMENTS

         (a)      ANNUAL STATEMENTS

                  As soon as practicable following the end of each Financial
                  Year, but in any event within ninety (90) days after the end
                  of the Financial Year, the CFO shall prepare and deliver to
                  each Venturer an audited balance sheet of the Venture as at
                  the end of such Financial Year, and audited statements of
                  income (loss) and changes in financial position of the
                  Venture for such Financial Year, each prepared in accordance
                  with GAAP and accompanied by the Accountants' report thereon.

         (b)      QUARTERLY STATEMENTS

                  As soon as possible following the end of each Fiscal Quarter,
                  but in any event within twenty (20) Business Days after the
                  end of each such quarter, the CFO shall prepare and deliver
                  to each Venturer unaudited statements of income (loss) and
                  changes in financial position of the Venture for such Fiscal
                  Quarter and for the year to date and an unaudited balance
                  sheet of the Venture, together with:

                  (i)   a reconciliation of actual and budgeted results at
                        budgeted cost code level;

                  (ii)  modified balance sheet and changes in financial
                        position;

                  (iii) cash utilisation report;

                  (iv)  stock control report;

                  (v)   selling data for each main product line;

                  (vi)  a certificate of the CFO to the effect that such
                        financial statements have been prepared under his
                        supervision and that, although such financial
                        statements do not contain the footnotes and other
                        disclosures required by GAAP, such financial
                        statements, in his judgment, fairly present in all
                        material respects the interim results of operations and
                        financial position of the Venture for the period and as
                        of the date indicated, subject to normal audit
                        adjustments; and

                  (vii) any reasonable information that may be required by
                        QVC's United States accountants to enable the reports
                        or accounts to be adjusted to reflect US GAAP or to
                        comply with United States tax and statutory reporting.

                  At such time, the CFO shall also prepare and deliver to each
                  Venturer current forecasts of year-end results of the
                  Venture.
<PAGE>   29
                                       24



         (c)      MONTHLY STATEMENTS

                  As soon as possible following the end of each month, but in
                  any event within 15 Business Days after the end of each
                  such month, the CFO shall prepare and deliver to each Venturer
                  unaudited profit and profit and loss statements of the
                  Venture for such month, together with a reconciliation of
                  actual and budgeted results.

         (d)      OTHER INFORMATION

                  At the request of any Venturer, the CFO shall prepare and
                  deliver to each Venturer, as soon as practicable following
                  such request, any additional financial information and
                  statements as such Venturer shall from time to time
                  reasonably request.

6.5      TAXATION

         (a)      Except as otherwise provided herein, all tax elections by the
                  Venture shall be determined by the Board of Directors except
                  where law provides that the election shall be made by the
                  Venturers.  The CFO shall prepare and file or cause to be
                  prepared and filed all tax returns required to be filed by
                  the Venture.  The CFO shall submit copies of such tax returns
                  to the Venturers for their review at least fifteen (15)
                  Business Days prior to the due date for filing such returns.
                  Such returns shall be filed only after the Venturers have
                  approved such returns (such approval not to be unreasonably
                  withheld).

         (b)      (i)   If the Venture has a trading loss or other amount
                        (hereinafter, a "Tax Loss") which, pursuant to Sections
                        402 through 413 of the Income and Corporation Taxes Act
                        1988 (hereinafter, the "Consortium Provisions") may be
                        surrendered to a Venturer or an Affiliate of a Venturer
                        (hereinafter, the "Claimant Company") by way of a
                        consortium claim, the Venture shall, subject to the
                        consent of each Venturer, surrender such portion, not
                        to exceed such Venturer's Percentage Share, of such Tax
                        Loss to the Claimant Company as may be requested by
                        such Venturer.  The Claimant Company shall make (or, if
                        the Claimant Company is an Affiliate of a Venturer,
                        such Venturer shall cause the Claimant Company to make)
                        a payment to the Venture in an amount equal to the
                        product of the rate of United Kingdom corporation tax
                        in effect for the relevant Financial Year of the 
                        Claimant Company (or the average rate calculated on a 
                        time basis where more than one such rate is applicable
                        in respect of the relevant Financial Year) and the 
                        amount of the surrendered Tax Loss.

                  (ii)  If a Venturer or an Affiliate of a Venturer has a Tax
                        Loss which, pursuant to the Consortium Provisions, may
                        be surrendered to the Venture, such Venturer may, at
                        its election and subject to the consent of the other
                        Venturer, surrender or cause the surrender of all or a
                        portion of such Tax Loss to the Venture. The Venture
                        shall make a payment to the Person surrendering the Tax
                        Loss in an amount equal to the product of the United
                        Kingdom corporation tax rate in effect for the relevant
                        Financial Year of the Venture (or the average rate
                        calculated on a time basis where more than one such
                        rate is applicable in respect of the relevant Financial
                        Year) and the amount of the surrendered Tax Loss.

                  (iii) Any payment required pursuant to paragraph (i) or (ii)
                        above shall be made nine months after the end of the
                        relevant accounting period at the party to which the
                        Tax Loss is surrendered.  Appropriate adjusting
                        payments shall be made in the event that the amount of
                        the
<PAGE>   30
                                       25

                        surrendered Tax Loss is adjusted by the Inland Revenue
                        (including adjustments in the nature of total or
                        partial disallowance of (x) the surrendered Tax Loss or
                        (y) the application of consortium relief).  In the case
                        of a Tax Loss surrendered to the Venture pursuant to
                        paragraph (ii) above, the Venturer which surrenders (or
                        whose Affiliate surrenders) the Tax Loss shall
                        indemnify and hold harmless the Venture from and
                        against any interest and penalties payable as a result
                        of any adjustment made by the Inland Revenue.

                  (iv)  If a Tax Loss is surrendered to the Venture pursuant to
                        paragraph (ii) above, then for United States federal
                        income tax purposes, the amount of United Kingdom
                        corporaton taxes deemed to have been paid by the
                        Venture for the relevant accounting period allocated to
                        QVC shall equal (x) QVC's Percentage Share of the
                        amount of United Kingdom corporation taxes which would
                        have been payable by the Venture absent surrender of
                        the Tax Loss minus (y) the amount of United Kingdom
                        corporation tax liability saved by the Venture for the
                        relevant period as a result of Tax Losses surrendered
                        to the Venture by QVC or its Affiliates.

                  (v)   QVC shall at all times ensure that its Subsidiary QVC
                        Sub owns its entire Shares in the Venture and that QVC
                        Sub is at all times a UK resident company for tax
                        purposes.

         (c)      The Venturers agree to jointly make an election under Section
                  247 of the Income and Corporation Taxes Act 1988 (the
                  election permitted under such provision being referred to
                  herein as the "Section 247 Election") with respect to
                  dividends paid by the Venture PROVIDED HOWEVER that unless
                  the Venturer receiving the dividend payment elects to the
                  contrary (in which case the Section 247 Election shall apply
                  with respect to any dividend payment to such Venturer and the
                  Venture shall not account for advance corporation tax with
                  respect to such dividend payment to such Venturer), the
                  Venture shall cause such Section 247 Election not to apply
                  with respect to any dividend payment and the Venture shall
                  account to the Inland Revenue for advance corporation tax
                  with respect to dividends in accord with Schedule 13 of the
                  Income and Corporation Taxes Act 1988.  The Venturers agree
                  to jointly make the Section 247 Election with the Venture
                  with respect to any payments of interest made by the Venture
                  to the Venturers.

         (d)      All references herein to provisions of the Income and
                  Corporation Taxes Act 1988 shall be deemed to include
                  references to any successor provisions thereto.

7.       RESTRICTIONS ON DISPOSITION OF VENTURE INTERESTS

7.1      PROHIBITION ON DIRECT DISPOSITION OF VENTURE INTERESTS

         (a)      BSkyB agrees with respect to BSkyB Sub and QVC agrees with
                  respect to QVC Sub that, except as otherwise provided in
                  Clause 7.3:

                  (i)   BSkyB Sub and QVC Sub shall at all times be and remain
                        the record and beneficial owner of the Shares purchased
                        by it pursuant to Clause 2.1(a) and of any new Shares
                        which may hereafter be issued to it by the Venture;
<PAGE>   31
                                       26




                  (ii)  it will not Dispose of all or any portion of its Venture
                        Interest or any of such Venturer's rights or interests
                        under this Agreement (including without limitation such
                        Venturer's rights to participate in the management of
                        the Venture); and

                  (iii) it will not enter into any agreement which gives any
                        other Person any voting or other rights with respect to
                        such Venturer's Venture Interest.

         (b)      QVC and any QVC Affiliate having made a Funding Loan shall
                  not dispose of all or any portion of the Funding Loans
                  outstanding to it (including its Funding Loan Note or any
                  other note evidencing a Funding Loan).

7.2      SUBSIDIARY STATUS

         QVC agrees that:

         (i)      QVC Sub will at all times remain a Subsidiary of QVC;

         (ii)     the occurrence of any event which results in QVC Sub ceasing
                  to be a Subsidiary of QVC shall be deemed to constitute a
                  Disposition by QVC of its interest in the Venture in
                  violation of the terms of this Agreement; and

         (iii)    it will procure that QVC Sub shall at all times fully comply
                  with its obligations under this Agreement.

         BSkyB agrees that:

         (i)      BSkyB Sub will at all times remain a Subsidiary of BSkyB;

         (ii)     the occurrence of any event which results in BSkyB Sub
                  ceasing to be a Subsidiary of BSkyB shall be deemed to
                  constitute a Disposition by BSkyB of its interest in the
                  Venture in violation of the terms of this Agreement; and

         (iii)    it will procure that BSkyS Sub shall at all times fully
                  comply with its obligations under this Agreement.

7.3      EFFECT OF PROHIBITED DISPOSITIONS

         No actual or purported Disposition of:

         (a)      any Shares or of all or any portion of a Venture Interest; or

         (b)      the QVC Payment Balance (or any part thereon) (including any
                  Funding Loan Notes) (except in connection with any "blanket"
                  bona fide security interest granted by QVC to a financing
                  entity in the ordinary course of such financing entity's
                  financing business,

         nor any right with respect thereto, whether voluntary or involuntary,
         in violation of any provision at this Agreement shall be valid or
         effective to grant to any other Person any right, title or interest
         in or to such Shares or Venture Interest (or portion thereof) and the
         Venturers agree that all Shares and Funding Loan Notes shall bear an
         appropriate legend setting forth such restriction.
<PAGE>   32
                                       27



8.       EVENTS OF DEFAULT: CONSEQUENCES AND REMEDIES; SPECIAL TERMINATION
         EVENTS

8.1      EVENTS OF DEFAULT
         
         An "Event of Default" means, with respect to a Venturer, the
         occurrence of any of the following:

         (a)      the failure by QVC (the "Non-Funding Venturer") to make any
                  Funding Loan required pursuant to Clause 2.2(b) or Clause 5.1
                  when due (a "Defaulted Funding Loan") and such failure
                  continues for a period of five (5) Business Days after
                  receipt of notice from BSkyB that such Funding Loan (or any
                  portion therof) is overdue (a "Funding Event of Default")
                  PROVIDED THAT QVC shall not be required to make any Funding
                  Loan or any portion thereof in excess of the Agreed Cap as
                  adjusted in accordance with Clause 5.1(f) above;

         (b)      the Disposition of a Venturer's Shares or all or any portion
                  of such Venturer's Venture Interest except as permitted by
                  this Agreement PROVIDED HOWEVER that no Event of Default
                  shall be considered to have occurred for thirty (30) days
                  following the involuntary encumbrance of all or any part of
                  such Shares or Venture Interest if during such 30-day period
                  such Venturer acts diligently to, and does, remove any such
                  encumbrance, including, but not limited to, by effecting the
                  posting of a bond to prevent foreclosure where necessary;

         (c)      the Disposition by the Parent of a Venturer of all or any
                  part of such Parent's interest (equity or other) in such
                  Venturer;

         (d)      the failure by a Venturer to perform any other material
                  obligation to be performed by such Venturer hereunder or the
                  violation by such Venturer of any other material term or
                  condition hereof, which failure or violation continues for
                  ten (10) Business Days after written notice thereof from the
                  other Venturer PROVIDED HOWEVER that with respect to any
                  failure or violation which if not a failure to pay money:

                  (i)   if such failure or violation is curable but is of such
                        a nature that it cannot reasonably be cured within such
                        ten (10) Business Day period; and

                  (ii)  such Venturer in good faith begins efforts to cure such
                        failure or violation within such ten (10) Business Day
                        period and continues diligently to do so;

                  then in such case such Venturer has a reasonable additional
                  period thereafter to effect the cure.

8.2      TERMINATION OF VENTURE
         
         Upon the occurrence and during the continuance of an Event of Default,
         the Venturer not responsible for such Event of Default (the
         "Non-Breaching Venturer") may at any time, by written notice to the
         Venturer responsible for such Event of Default (the "Breaching
         Venturer") elect to terminate the Venture in which event the Venture
         shall be liquidated and dissolved in accordance with Clause 10.  If
         such election is made, the amount of all damages, losses, costs and
         expenses incurred or suffered by the Non-Breaching Venturer as a
         result of the Event of Default shall be deducted from any amounts
         otherwise payable to the Breaching Venturer in connection with such
         liquidation and dissolution and such amount shall be paid to the
         Non-Breaching Venturer.  To the extent that the amount of any such
         damages, losses, and costs and expenses are uncertain, the Venture
         shall establish a reserve fund (a "Reserve Fund") into which shall be
         deposited funds equal to
<PAGE>   33
                                      28


         the Non-Breaching Venturer's bona fide estimate of such amounts.  In
         the event that the Breaching Venturer disagrees with the amount of
         such estimate, the amount of such estimate shall be determined by an
         independent appraiser who shall be mutually selected by the Venturers.
         The Breaching Venturer shall bear all fees and costs with respect to
         the use of such independent appraiser PROVIDED HOWEVER that in the
         event that the appraiser determines that the Non-Breaching Venturer's
         estimate with respect to the amount of damages, losses, costs and
         expenses suffered by the Non-Breaching Venturer (a) exceeds the
         appraiser's estimate by more than 10%, the Non-Breaching Venturer
         shall bear all fees and costs with respect to the use of such
         appraiser or (b) exceeds the appraiser's estimate by more than 5% but
         less than 10%, the Venturers shall equally share the fees and costs
         with respect to the use of such appraiser.  All monies placed in the
         Reserve Fund shall be deducted from any amounts otherwise payable to
         the Breaching Venturer in connection with such liquidation and
         dissolution.  Upon a final, settlement of the amount of such damages,
         losses, costs and expenses, the Non-Breaching Venturer shall receive
         all amounts due to it from the Reserve Fund pursuant to the second
         sentence of this Clause 8.2. In the event that any monies remain in
         the Reserve Fund after the Non-Breaching Venturer has been paid in
         full, such monies shall be paid to the Breaching Venturer (to the
         extent otherwise distributable to him pursuant to the terms of Clause
         10).  Notwithstanding any other provision of this Agreement, in the
         event that the only Event of Default is an Event of Default under
         Clause 8.1(a), QVC shall in no event be liable for damages in excess
         of an amount equal to the Agreed Cap minus the QVC Payment Balance as
         of the date of the Event of Default.

8.3      ADDITIONAL REMEDIES
         
         Notwithstanding any provision of Clause 8.2 to the contrary, the
         foregoing provisions of this Clause 8 shall be in addition to and not
         in limitation of any other rights or remedies that the Venture or the
         Non-Breaching Venturer may have against the Breaching Venturer or its
         Affiliates at law or in equity, pursuant to statute or regulation or
         otherwise and the Venture and the Non-Breaching Venturer shall be
         entitled to recover from the Breaching Venturer in an appropriate
         proceeding any damages incurred by either of them in connection with
         such Event of Default.

9.       BUSINESS OF THE VENTURE

9.1      RESTRICTIVE PROVISIONS
         
         (a)      Each Venturer and Parent covenants and agrees that during the
                  Term, except as permitted under this Clause 9.1, it will not,
                  directly or indirectly:

                  (i)   operate, own any interest in or participate in the
                        profits of a program service similar in theme or
                        content to the Service and distributed in any language
                        via television in any form, whether pay, free-to-air,
                        satellite or terrestrially delivered, directed at
                        audiences in the Territory (a "Restricted Program
                        Service") except through the Venture; and

                  (ii)  become or remain interested in any Person (other than
                        the Venture) engaged in a Restricted Program Service in
                        any capacity, including, without limitation, as a
                        shareholder, director, partner, principal, employee,
                        agent or consultant.

         (b)      Without derogating from Clause 9.1(a), each Venturer and
                  Parent covenants and agrees that during the Term, except as
                  permitted under this Clause 9.1, it (the "First Participant")
                  will not, directly or indirectly:

                  (i)   operate, own any interest in or participate in the
                        profits of a program service similar in theme or
                        content to the Service and distributed in any language
                        via television in any form, whether pay, free-to-air,
                        satellite or
<PAGE>   34
                                       29



                        terrestrially delivered, directed at audiences in the
                        Transponder Footprint (a "Restricted European Program
                        Service") except through the Venture or a venture
                        structure that complies with Clause 9.1(c));

                  (ii)  become or remain interested in any Person (other than
                        the Venture or a venture structure which complies with
                        Clause 9.1(c)) engaged in a Restricted European Program
                        Service in any capacity, including, without limitation,
                        as a shareholder, director, partner, principal,
                        employee, agent or consultant;

                  (a "New Business") except as set out in Clause 9.1(c) or as
                  otherwise approved by the other Venturer ("Second
                  Participant").

         (c)      a proposal for a New Business complies with the provisions of
                  this Clause 9.1(c) if:

                  (i)   the only equity holders are BSkyB and QVC (or their
                        respective Affiliates) (each a "Participant") in equal
                        shares together with such other Persons as BSkyB and
                        QVC mutually approve;

                  (ii)  each Participant bears 50% of the new venture's
                        investment costs and no Participant receives any
                        percentage of gross sales (other than equally with the
                        other Participant) and no Participant is entitled to
                        interest on recoupment of capital expenditure incurred
                        except pari passu with the other Participant;

                  (iii) the First Participant gives to the Second Participant
                        notice in writing (an "Offer Notice") setting out a
                        business plan and other terms in respect of the New
                        Business that comply with sub-paragraph (ii) above
                        ("Offered Terms").  The Offered Terms shall in all
                        respects be bona fide arms length terms capable of
                        acceptance by the Second Participant and not providing
                        any rights or benefits to the First Participant
                        inconsistent with sub-paragraph (ii) above;

                  (iv)  if the Second Participant does not accept the Offered
                        Terms within 28 days of the date on which the Offer
                        Notice is given to it, the First Participant shall be
                        free to proceed on the Offered Terms with another
                        Person but shall not proceed on terms more favourable
                        to any other Person without giving a fresh Offer Notice
                        to the Second Participant in accordance with this
                        Clause 9.1(c); and

                  (v)   if the First Participant having given an Offer Notice
                        to the Second Participant (the terms of which Offer
                        Notice are not accepted by the Second Participant)
                        shall not conclude terms with another Person (or
                        commence in its own right a business being no broader
                        than as specified in the Offer Notice) within 3 months
                        of the date on which an Offer Notice is given, the
                        First Participant may not commence the New Business
                        without giving a further Offer Notice in accordance
                        with this Clause 9.1 (c).

         (d)      BSkyB shall not be in violation of this Clause 9.1 by virtue
                  of:

                  (i)   BSkyB's ownership and operation of its subscriber
                        management system based at Livingston, Scotland;

                  (ii)  BSkyB distributing any program service as part of the
                        Basic Tier (or any other tier or package or programming)
                        SAVE THAT BSkyB shall
<PAGE>   35
                                       30




                        only distribute a program service directly competitive
                        with the Channel if they are judged by a court or
                        similar regulatory authority of competent jurisdiction
                        to be in violation of any applicable law or regulation;

                  (iii) BSkyB selling and promoting premiums and other
                        merchandise and Sky-branded goods (whether or not such
                        goods are advertised on BSkyB's programme services)
                        which premiums, merchandise and goods are intended to
                        promote the business of BSkyB;

                  (iv)  BSkyB carrying advertisements on air whereby viewers
                        are invited to call telephone numbers or make other
                        responses to obtain goods or services which are
                        advertised (subject to applicable ITC advertising
                        regulations or standards).

         (e)      QVC shall not be in violation of this Clause 9.1 as a result
                  of its Spanish or Portuguese language broadcast services
                  conducted or to be conducted pursuant to its agreement with
                  Grupo Televiso.

         (f)      Any Venturer, either alone or in combination with any other
                  Person, without violating any provision of this Agreement or
                  any duty of such Venturer to the Venture or any other
                  Venturer and without incurring any obligation or liability to
                  the Venture or any other Venturer, may engage in activities
                  that would otherwise be prohibited pursuant to Clause 9.1 if:

                  (i)   such Venturer has given written notice to the other
                        Venturer specifying the nature of such activities; and

                  (ii)  such Venturer receives the written approval of the
                        other Venturer specifically authorizing such Venturer
                        to exploit such activities outside of the Venture.

9.2      OTHER ACTIVITIES; RIGHT TO COMPETE

         Any Venturer, and any Affiliate of any Venturer, may, subject only to
         the express provisions of this Clause 9, engage, directly or
         indirectly (including without limitation through and by means of an
         equity or profits interest in any other Person), in other businesses
         or Ventures of any nature or description, without regard to whether
         such businesses or Ventures are or may be deemed to be competitive
         with the Business.  Any term of this Agreement to the contrary
         notwithstanding (other than and subject only to the express provisions
         of this Clause 9), no Venturer or any Affiliate of any Venturer shall
         be obligated to present or offer to the Venture any particular
         investment or business opportunity, regardless of whether the Venture
         could take advantage of such opportunity if it were presented to the
         Venture, but may avail itself of any such opportunity for its own
         behalf.  Except to the extent otherwise expressly prohibited or
         required by this Agreement, each Venturer and its Affiliates has the
         right to act in any manner it believes to be in its own best interests
         without regard to the interests of the Venture.

9.3      ACKNOWLEDGMENTS

         The parties agree and acknowledge that:

         (a)      all trademarks, copyrights, patents, trade secrects, "trade
                  dress" and other similar proprietary rights, property and
                  information now or hereafter owned by QVC and used by the
                  Venture shall remain the sole property of QVC but shall
                  wherever possible be made available to the Venture during the
                  term of the Venture on the basis that the Venture shall
                  acquire no property rights or goodwill therein other
<PAGE>   36
                                       32


                  pay the rent and other moneys payable under the Transponder
                  Sub-Lease to BSkyB or at QVC's election, directly to SES
                  PROVIDED THAT where payment is made direct reasonable prior
                  notice shall be given to BSkyB to avoid multiplicity of
                  payment and (y) observe and perform the covenants on the part
                  of the lessee and the conditions contained in the Transponder
                  Lease and (z) indemnify BSkyB and QVC against all claims,
                  demands, proceedings, damages, costs and expenses arising
                  out of or incidental to their breach, non-observance or
                  non-performance by the Venture.  QVC shall join in the
                  Transponder Sub-Lease to give the guarantee therein.  The
                  parties shall use all reasonable endeavours to obtain, and
                  will pay the incidental costs for obtaining, SES's consent to
                  the sub-lease and QVC shall ensure that the Venture shall
                  co-operate in obtaining such consent by supplying such
                  information and references as may reasonably be required.
                  The Venture shall indemnify BSkyB and QVC against all or any
                  costs, claims, demands and losses incurred or suffered by
                  BSkyB or QVC as a result of the use of the Transponder by the
                  Venture as sub-lessee.

         (b)      QVC hereby guarantees to BSkyB that the Venture shall make
                  all payments due to BSkyB under Schedule VI of the
                  Transponder Sub-Lease (including payments due pursuant to any
                  indemnity) or at QVC's election, directly to SES PROVIDED
                  THAT where payment is made direct reasonable prior notice
                  shall be given to BSkyB to avoid multiplicity of payment, in
                  either case, on the due dates and in the event of any failure
                  by the Venture to make any such payments QVC will on demand
                  make payments to BSkyB on a full indemnity basis PROVIDED
                  THAT any payments made by QVC pursuant to such guarantee
                  shall be treated as Funding Loans to the Venture and QVC's
                  aggregate liability under the said guarantee shall not exceed
                  the Agreed Cap less the QVC Payment Balance.  For the
                  avoidance of doubt, QVC shall have no further liability under
                  such guarantee from the earlier of:

                  (i)   the termination of this Agreement, the Venture or the
                        Transponder Sub-Lease (whichever shall first occur);

                  (ii)  the QVC Payment Balance equalling or exceeding the
                        Agreed Cap; and

                  (iii) the Break Even Date.

         (c)      On the termination of the Transponder Sub-Lease for any
                  reason the Astra Transponder shall revert to BSkyB.

         (d)      BSkyB represents and warrants to QVC that:

                  (i)   BSkyB has negotiated the terms of the head lease with
                        SES on a fair basis and that there is no cross
                        subsidisation between that lease and any other lease of
                        transponder capacity by BSkyB PROVIDED THAT BSkyB has
                        disclosed to QVC the arrangements between SES and BSkyB
                        in the event that BSkyB uses an alternate satellite
                        system for digital transmission; and

                  (ii)  all necessary consents, approvals and permits have been
                        or will be obtained in connection with the execution of
                        the Transponder Sub-Lease.

9.8      SUB-LEASE OF PREMISES

         (a)      The main business premises of the Venture shall be at Block A
                  MarcoPolo House, Queenstown Road, London, SW8 (the "First
                  Premises") and the adjoining Arches Nos 94 to 96 inclusive)
                  and part Arch 93 Queenstown Road, London, SW8 (the "Second
                  Premises") (the First Premises and the Second Premises
<PAGE>   37
                                       33




                  together called the "Premises").  The First Premises are
                  currently held by BSkyB under a Lease dated 23 December 1988
                  between Universities Superannuation Scheme Limited (the
                  "Landlord") (1) and British Satellite Broadcastng Limited
                  (BSkyB's former name) (2) (the "First Lease") and the Second
                  Premises are currently held under a lease dated 1 October
                  1992 between the Landlord (1) and BSkyB (2) (the "Second
                  Lease") (the First Lease and the Second Lease together called
                  the "Leases").  The parties shall do all things reasonably
                  required of them to ensure that the Venture shall take a
                  sub-lease of each of the First Premises and the Second
                  Premises in the form of the draft sub-leases attached hereto
                  as Exhibits G and H, respectively (the "Sub-Leases").

         (b)      The term of the Sub-Lease of the First Premises shall
                  commence on 24 June 1993 and expire on the day before the
                  expiry of the term of the First Lease and the term of the 
                  Second Lease shall commence on 24 June 1993 and expire on 
                  the day before the expiry of the term of the Second Lease.

         (c)      QVC shall guarantee the payments of the Venture thereunder in
                  the terms of the guarantee contained in the Sub-Leases.

         (d)      BSkyB shall at the cost of the Venture use all reasonable
                  endeavours to obtain the reversioner's licence to the grant of
                  the Sub-Leases.  QVC shall provide all necessary information
                  and lend all assistance as may reasonably be required to
                  obtain the licences.  The Venture shall join in the licences
                  to covenant direct with the Landlord to observe and perform
                  the covenants on the part of the Venture contained in the
                  Sub-Leases.

         (e)      From 24 June 1993 BSkyB shall permit the Venture to occupy
                  the Premises as licensee only and the Venture shall with
                  effect from the 24 June 1993:

                  (i)   pay to BSkyB a licence fee equal to the rents reserved
                        by and other amounts due to the Landlord pursuant to
                        the Sub-Leases on the dates due for the payment of
                        such rents and other amounts pursuant to the
                        Sub-Leases;

                  (ii)  pay and discharge all rates and other outgoings and
                        insurance premiums in respect of the Premises and all
                        charges for gas, electricity water, telephones and
                        other services consumed on the Premises (apportioned on
                        a daily basis) (or in the absence of direct assessment
                        on the Venture will reimburse BSkyB on demand for any
                        such outgoings or charges);

                  (iii) observe and perform all covenants and conditions on the
                        part of the tenant contained in the Sub-Leases as if
                        the same had been granted and shall indemnify BSkyB for
                        any loss suffered as a result of any breach, non-
                        observance or non-performance of such covenants and
                        conditions; and

                  (iv)  assume all third party public liability and employers
                        liability risks attached to the occupation and use of
                        the Premises and keep BSkyB indemnified in respect of
                        any claim arising out of such risks.

         (f)      In the event that the requisite reversioner's licences to the
                  grant of the Sub-Leases has not been granted by the date six
                  (6) months after the date of this Agreement BSkyB shall at
                  the request of the Venture apply to the court for an order
                  declaring that the reversioner's licences have been
                  unreasonably withheld or delayed.
<PAGE>   38
                                       34



         (g)      Each of the Sub-Leases shall be granted on the date seven
                  days after the date of the relevant reversioner's licence (or
                  an order of the court declaring that such licence has been
                  unreasonably withheld) provided that if such licence has not
                  been granted (or order made) by the date nine months after
                  the date of this Agreement the Sub-Leases shall forthwith
                  be completed in any event.

         (h)      Copies of the Leases have been supplied to the Venture and
                  the Venture shall accept BSkyB's title to the grant of the
                  Sub-Leases without any objection requisition or enquiry
                  PROVIDED THAT BSkyB shall not have knowingly done or
                  permitted to be done anything which adversely affects the
                  title between the date hereof and completion of the Sub-
                  Lease.  Within one month of the date hereof BSkyB shall
                  furnish to QVC or QVC's solicitors evidence reasonably
                  satisfactory to QVC that the charge referred to in entries
                  numbers 1 and 2 of the Charges Register of BSkyB's title
                  number TGL14416 has been released.

         (i)      The Venture shall indemnify BSkyB and QVC against all or any
                  costs, claims, demands and losses incurred or suffered by
                  BSkyB or QVC as a result of:

                  (i)   the occupation of the Premises by the Venture as
                        licensee; and/or

                  (ii)  the completion of the grant of the Sub-Leases,

                  pursuant to the Agreement without in either case the
                  requisite consent or licence of the reversioner pursuant to
                  the Leases.

         (j)      QVC hereby guarantees to BSkyB that the Venture shall make
                  all rent payments due to BSkyB under the Sub-Leases
                  (including payments due pursuant to any indemnity) or at
                  QVC's election, directly to SES PROVIDED THAT where payment
                  is made direct reasonable prior notice shall be given to
                  BSkyB to avoid multiplicity of payment, in either case, on
                  the due dates, and in the event of any failure by the Venture
                  to make any such payments QVC will on demand make payments to
                  BSkyB on a full indemnity basis PROVIDED THAT any payments
                  made by QVC pursuant to such guarantee shall be treated as
                  Funding Loans to the Venture and QVC's aggregate liability
                  under the said guarantee shall not exceed the amount of the
                  Agreed Cap less the QVC Payment Balance.  For the avoidance
                  of doubt, QVC shall have no further liability under the said
                  guarantee from the earlier of

                  (i)   the termination of this Agreement, the Venture or the
                        Sub-Leases (whichever shall first occur); and

                  (ii)  the QVC Payment Balance equalling or exceeding the
                        Agreed Cap; and

                  (iii) the Break Even Date.

         (k)      BSkyB shall have the right to remove from the Premises such
                  equipment as shall not reasonably be required for the conduct
                  of the Business in the reasonable discretion of the Venture.

9.9      HIRING RESTRICTIONS
         
         Each Venturer covenants and agrees that during the Term such Venturer
         shall not, and shall cause each of its Affiliates not to, solicit,
         directly or indirectly, any of the Venture's employees (other than
         employees who have previously been employed by such Venturer) to leave
         the employ of the Venture or otherwise interfere with the relationship
         of the Venture with any Person employed by the Venture. 
         Notwithstanding anything to the
<PAGE>   39
                                       35



         contrary contained herein, the Board of Directors may grant exceptions
         to the restrictions contained in this Clause 9.9 on a case by case
         basis.

9.10     RIGHTS AND REMEDIES UPON BREACH
         
         If a party (either directly or by virtue of the activities at any of
         its Affiliates) breaches, or threatens to commit a breach of, any of
         the provisions of Clauses 9.1, 9.9 or 9.12 (collectively, the
         "Restrictive Covenants"), the other parties and the Venture shall each
         have the following rights and remedies, each of which rights and
         remedies shall be independent of the others and severally enforceable,
         and each of which is in addition to, and not in lieu of, any other
         rights and remedies available to such parties or the Venture under law
         or in equity:

         (a)      the right and remedy to have the Restrictive Covenants
                  specifically enforced by any court having jurisdiction, it
                  being acknowledged and agreed that any such breach or
                  threatened breach will cause irreparable injury to such other
                  party's Venture Interest and the Venture and that money
                  damages will not provide an adequate remedy to such other
                  party or the Venture; and

         (b)      the right and remedy to require such party to account for and
                  pay over to the Venture, all compensation, profits, monies,
                  accruals, increments or other benefits derived or received by
                  such Venturer or any of its Affiliates as the result of any
                  transactions constituting a breach of the Restrictive
                  Covenants.

         Nothing in this Clause 9.10 shall be construed to limit the right of
         any party or the Venture to collect money damages in the event of a
         breach of any Restrictive Covenant.

9.11     REASONABLENESS; SEVERABILITY
         
         (a)      Each of the parties acknowledges and agrees that the
                  Restrictive Covenants are reasonable and valid in scope
                  (geographical, temporal and otherwise) and in all other
                  respects and that it shall not raise any issue of
                  reasonableness as a defence in any proceeding to enforce any
                  such Restrictive Covenants.

         (b)      In the event that any court or other competent regulatory
                  authority determines that any of the Restrictive Covenants,
                  or any part thereof, is unenforceable against any party
                  because of the duration or scope (geographic or otherwise) of
                  such provision, but would be valid if some part thereof were
                  deleted or the duration or scope thereof were reduced, such
                  restrictions shall apply with such modifications as shall be
                  necessary to make them effective with the maximum competitive
                  restraint and consent to such revision is hereby granted.

9.12     CONFIDENTIAL INFORMATION
         
         Each Venturer, Parent and its Affiliates:

         (i)      shall use any and all Confidential Information only for
                  purposes of the Venture and shall not use such Confidential
                  Information for the benefit of or in connection with any
                  other business or enterprise of such Venturer or any of its
                  Affiliates; and

         (ii)     shall, and shall cause its and their respective officers,
                  directors, employees, attorneys, accountants and agents
                  (collectively "Agents"), to keep secret and retain in
                  strictest confidence any and all Confidential Information,
                  and shall not disclose such Confidential Information, and
                  shall cause its Agents not to disclose such Confidential
                  Information, to any Person other than such Venturer, its
                  Affiliates, the Venture or their respective Agents, except
                  for such disclosures as may be required by law, disclosures
                  to such Venturer's counsel, or disclosures
<PAGE>   40
                                       36




                  pursuant to any listing agreement with, or the rules or
                  regulations of, any national securities exchange on which
                  securities of such Venturer or any such Affiliate are listed
                  or traded (in which event the Venturer making such disclosure
                  or whose Affiliates or Agents are making such disclosure
                  shall so notify the other Venturer as promptly as practicable
                  (and if possible, prior to making such disclosure) and shall
                  seek confidential treatment of such information) as may be
                  necessary to establish or enforce its rights hereunder.  The
                  obligations under this Clause 9.12 shall survive the
                  termination of the Venture, any Venturer's withdrawal
                  therefrom and any Person ceasing to be an Affiliate of a
                  Venturer for a period of three (3) years.  Any press release
                  concerning the formation or operation of the Venture must be
                  approved by the Board of Directors prior to release.

10.      TERMINATION OF THE VENTURE

10.1     TERMINATION

         Termination of this Agreement shall take place upon the first to occur
         of the following:

         (i)      the mutual agreement of the Venturers to terminate the
                  Venture;

         (ii)     any termination of the Venture in accordance with Clauses 2.5
                  or 2.6;

         (iii)    any termination of the Venture in accordance with Clause
                  5.3(a);

         (iv)     any termination of the Venture in accordance with Clause 8.2;
                  or

         (v)      (x) the commencement by either Venturer or its Parent of any
                  Bankruptcy Proceeding; (y) the making by either Venturer of a
                  general assignment for the benefit of its creditors; or (z)
                  the commencement against either Venturer or its Parent of any
                  Bankruptcy Proceeding which either:

                  (A)   results in the entry of an order for relief or any such
                        adjudication or appointment; or

                  (B)   remains undismissed, undischarged or unbonded for a
                        period of sixty (60) days;

         (vi)     if the Astra Transponder is unavailable for in excess of
                  sixty (60) days and either no back-up or alternative
                  transponder or other delivery system acceptable to each
                  Venturer (such acceptance not to be unreasonably withheld) is
                  made available to the Venture during that time PROVIDED THAT
                  before exercising such right to terminate the Venture shall
                  have regard to the cable distribution of the Channel;

         (vii)    withdrawal of any license or consent materially necessary for
                  the conduct of the Business; 

         (the events set forth in (i) - (vii) of this Clause shall be 
         collectively referred to herein as "Termination Events").

10.2     CONSEQUENCES OF A TERMINATION
         
         (a)      Upon the occurrence of any Termination Event, the Venture
                  shall be liquidated and dissolved in accordance with the
                  applicable provisions of the laws of England and Wales.  In
                  such event, the Venturers hereby agree to take all such steps
                  as shall be reasonably necessary to ensure that the Venture
                  is voluntarily wound-up promptly and that the liquidator
                  shall be an independent chartered accountant to be appointed
                  by agreement between the Venturers or, in the event
<PAGE>   41
                                       37




                  of default of such agreement on the application of either
                  Venturer by the then current President of the Institute of
                  Chartered Accountants of England and Wales.  Unless the Break
                  Even Date has occurred QVC agrees that, in the event of a
                  liquidation or dissolution of the Venture, if the Board of
                  Directors of the Venture is unable to make the
                  Statutory-Declaration of solvency required by Section 89 of
                  the Insolvency Act 1986 or would have been unable to make
                  such Declaration had it been proposed to wind the Venture up
                  voluntarily, QVC Shall forthwith make such non-returnable
                  capital contributions to the Venture as shall be necessary to
                  enable the Board of Directors to make such Declaration
                  PROVIDED THAT the amount of such contribution shall not
                  exceed an amount which when added to the QVC Payment
                  Balance, exceeds the Agreed Cap.

         (b)      The Parties hereby agree that each of the Ancillary
                  Agreements shall terminate upon the dissolution of the
                  Venture PROVIDED HOWEVER that no termination of any Ancillary
                  Agreement shall relieve any party thereto of any of its
                  obligations or liabilities thereunder arising prior to
                  (including, without limitation, any obligations or
                  liabilities arising out of or based upon transactions or
                  events occurring prior to) the date of such termination.

10.3     SUBORDINATION AND NON-RECOURSE
         
         On the winding up of the Venture the rights of QVC against the Venture
         in respect of the Funding Loans and the rights of BSkyB against the
         Venture in respect of amounts owed BSkyB pursuant to Clause 3.1 of the
         DTH Distribution Agreement ("Net Sales Payments") shall rank pari
         passu and shall be postponed to the claims of the ordinary creditors
         of the Venture (meaning creditors whose claims are admitted in the
         winding up of the Venture) and accordingly no amount shall be payable
         to QVC in respect of its Funding Loans or to BSkyB in respect of its
         Net Sales Payments until the claims of the said ordinary creditors of
         the Venture have been satisfied in full and the rights of QVC to
         receive any amounts in respect of its Funding Loans and of BSkyB to
         receive any amounts in respect of its Net Sales Payments in the
         winding up of the Venture shall be limited to (and QVC and BSkyB shall
         have sole recourse to) any remaining assets of the Venture and QVC and
         BSkyB shall have no action against the Venture or any officer or
         employee of the Venture or against any Venturer or any Venturer's
         officers, employees or Affiliates if QVC's Funding Loans are not
         repaid in full (or at all) or if BSkyB's Net Sales Payments are not
         made in full (or at all).  For the purposes of this clause "winding
         up" shall include any procedure whereby the Venture may be liquidated,
         dissolved or wound up or cease to exist as a body corporate and
         whether brought or instigated by QVC, QVC Sub, BSkyB, BSkyB Sub or any
         other Person.

11.      REPRESENTATIONS AND WARRANTIES

11.1     REPRESENTATIONS AND WARRANTIES
         
         In order to induce each other to enter into this Agreement and to
         perform its obligations hereunder, each party hereby severally
         represents and warrants to each other party that:

         (a)      it is a corporation duly organized and validly existing under
                  the laws of the jurisdiction of its incorporation and it has
                  all corporate power and authority necessary to carry on its
                  business as it is now being conducted, to enter into this
                  Agreement and to perform its obligations hereunder;

         (b)      all corporate and other proceedings required to be taken by
                  or on behalf of such Venturer to authorize it to enter into
                  and carry out this Agreement have been duly taken, and this
                  Agreement has been duly executed and delivered by, and
                  constitutes a legal, valid and binding obligation of, such
                  Venturer, enforceable against such Venturer in accordance
                  with its terms except:
<PAGE>   42
                                      38




                  (i)   as such enforceability may be limited by bankruptcy,
                        insolvency, or other similar laws affecting the
                        enforcement of creditors rights generally; and

                  (ii)  to the extent that equitable remedies, such as
                        injunctive relief or specific performance, are within
                        the discretion of courts of competent jurisdiction;

         (c)      the execution and delivery of this Agreement, the performance
                  by such Venturer of its terms, and the consummation of the
                  transactions contemplated hereby, will not conflict with, or
                  result in any violation of, or default or loss of a benefit
                  under, or permit the acceleration of any obligation under:

                  (i)   the certificate of incorporation, articles of
                        association, by-laws or memorandum of association (or
                        comparable instruments with different names) of such
                        Venturer;

                  (ii)  any contract, agreement or commitment of such Venturer; 
                        or

                  (iii) any permit, concession, grant, franchise, license,
                        judgment, order, decree, statute, law, ordinance, rule
                        or regulation (excluding any UK or EC competition laws,
                        rules and regulations) applicable to such Venturer or
                        to its respective properties, other than such
                        conflicts, violations, defaults or losses which do not
                        and will not, individually or in the aggregate, have a
                        material adverse effect on the business or financial
                        condition of such Venturer or the ability of such
                        Venturer to consummate the transactions contemplated
                        hereby;

         (d)      no consent, approval, order, or authorization of, or
                  registration, declaration or filing with, any Governmental
                  Authority is required in connection with the execution and
                  delivery of this Agreement by such Venturer or the
                  consummation by sucn Venturer of the transactions
                  contemplated hereby; and

         (e)      All negotiations relative to this Agreement and the
                  transactions contemplated hereby have been carried on by such
                  Venturer or its Affiliates directly with the other Venturer
                  or Affiliates thereof and without the intervention of any
                  person who, either as a result of any act of such Venturer or
                  otherwise to the knowledge of such Venturer, has or will have
                  a valid claim against any of the Venturers or their
                  Affiliates for a finder's fee, brokerage commission or other
                  like payment with respect to this Agreement or such
                  transactions.

11.2     ADDITIONAL REPRESENTATIONS

         In order to induce BSkyB to enter into this Agreement and to perform
         its obligations hereunder, QVC hereby represents and warrants to BSkyB
         that QVC Sub is a Subsidiary of QVC.  In order to induce QVC to enter
         into this Agreement and to perform its obligations hereunder, BSkyB
         hereby represents and warrants to QVC that BSkyB Sub is a Subsidiary
         of BSkyB.

11.3     SURVIVAL

         The representations and warranties contained in this Agreement shall
         survive the termination of this Agreement and any investigation made
         by or on behalf of any of the parties hereto at any time with respect
         thereto.
<PAGE>   43
                                       39



12.      MISCELLANEOUS

12.1     ENTIRE AGREEMENT; CONSTRUCTION

         This Agreement, together with the Ancillary Agreements and the other
         Exhibits and Annexures hereto (and any other agreements expressly
         contemplated hereby or thereby), constitute the entire agreement and
         understanding and supersede all other prior agreements and
         understandings, both written and oral, between the Venturers or their
         Affiliates or any of them with respect to the subject matter hereof
         (including without limitation the Heads of Agreement signed between
         BSkyB and QVC in Los Angeles, California, USA on 5 June 1993 and the
         amendment thereto signed between BSkyB and QVC on 17 August 1993,
         copies of which are attached hereto as Exhibit K).  In construing this
         Agreement, none of the parties hereto shall have any term or provision
         construed against such party solely by reason of such party having
         drafted the same.

12.2     GOVERNING LAW

         This Agreement shall be governed by and construed in accordance with
         the laws of England and Wales and each party hereby consents to the
         non-exclusive jurisdiction of the Courts of England and Wales.

12.3     THIRD PARTY BENEFICIARIES

         None of the provisions of this Agreement, including, without
         limitation, Clause 10, shall be for the benefit of or enforceable by
         any third party, including, without limitation, any creditor of the
         Venture or of any Venturer.  No sucn third party shall obtain any
         right under any provision of this Agreement or shall by reason of any
         such provision make any claim in respect of any debt, liability, or
         obligation (or otherwise) against the Venture or any of the Venturers.

12.4     EXPENSES

         Each party hereto shall assume and pay its own expenses incidental to
         the negotiation and execution of this Agreement, the preparation for
         carrying it into effect and the consummation of the transactions
         contemplated hereby.  Without limiting the generality of the
         foregoing, each Venturer shall pay all legal and accounting fees, and
         other fees to consultants and advisers incurred by it, including, if
         any, brokers' or investment banking fees relating to this Agreement
         and such transactions and shall indemnify and hold the Venture and the
         other Venturer free and harmless from any of such expenses and fees.
         It is understood and agreed that no legal fees or accounting fees for
         services rendered relating to this Agreement shall be paid or assumed
         by the Venture.

12.5     WAIVERS AND AMENDMENTS

         This Agreement may be amended, superseded, cancelled, renewed or
         extended and the terms hereof may be waived, only by a written
         instrument signed by both Venturers, or, in the case of a waiver, by
         the Venturer waiving compliance.  Except where a specific period for
         action or inaction is provided herein, no failure on the part of any
         Venturer to exercise, and no delay on the part of a Venturer in
         exercising, any right, power or privilege hereunder shall operate as a
         waiver thereof; nor shall any waiver on the part of a Venturer of any
         such right, power or privilege, or any single or partial exercise of
         any such right, power or privilege, preclude any other or further
         exercise thereof or the exercise of any other right, power or
         privilege.
<PAGE>   44
                                       40


12.6     NOTICES

         All notices, requests, demands. and other communications required or
         permitted to be given or delivered under or by reason of the
         provisions of this Agreement shall be in writing and shall be given by
         certified or registered mail, postage prepaid, or delivered by hand or
         by nationally recognized air courier services or in the form of
         telegram, directed to the address or telecopy number of such Person
         set forth below:

<TABLE>
<CAPTION>
         If to the Venture, to:
         ----------------------
         <S>                                <C>
         MarcoPolo House
         Queenstown Road
         London SW8 4NQ

         Attn:                              Peter Ridsdale
         Telecopy number:                   (44.71) 627 6103
</TABLE>

         with a copy to:

         all other Persons specified in this notice section

<TABLE>
<CAPTION>
         If to BSkyB or BSkyB Sub:
         -----------
         <S>                                <C>
         6 Centaurs Business Park
         Grant Way
         Isleworth
         Middlesex TW7 5QD

         Telecopy number:                   (44.71) 705 3008
         Attn:                              Chris Mackenzie

         with a copy to:

         Telecopy number:                   (44.71) 705 3254
         Attn:                              Deanna Bates
</TABLE>

<TABLE>
<CAPTION>
         If to QVC or QVC Sub
         ---------
         <S>                                <C>
         Goshen Corporate Park
         West Chester
         Pennsylvania 19380

         Telecopy number:                   (215) 430 2380
         Attn:                              Michael Boyd and Neal Grabell
</TABLE>

         Any such notice shall become effective seven (7) Business Days after
         posting in the United States Mail or the United Kingdom Mail as
         aforesaid or, in the case of notices delivered by hand, air courier
         service or telegram, when received as confirmed by receipt or other
         confirmation signed by the receiving party.  A party serving notice by
         post shall use its best endeavours to copy the receiving party by
         telecopy.  From time to time any party hereto may designate a new
         address or telecopy number for purposes of notice hereunder by notice
         to the other party hereto.

12.7     COUNTERPARTS

         This Agreement may be executed in any number of counterparts, each of
         which shall be an original and all of which shall together constitute
         one and the same instrument.  It shall not be necessary for any 
         counterpart to bear the signature of all parties hereto.
<PAGE>   45
                                       41




12.8     SEVERABILITY

         If any provision of this Agreement, or the application of such
         provision to any Person or circumstance, shall be held invalid, the
         remainder of this Agreement or the application of such provision to
         other Persons or circumstances shall not be affected thereby;
         provided, however, that the parties shall negotiate in good faith with
         respect to an equitable modification of the provision or application
         thereof held to be invalid.  To the extent that it may effectively do
         so under applicable law, each party hereto hereby waives any provision
         of law which renders any provision of this Agreement invalid, illegal
         or unenforceable in any respect.

12.9     SUCCESSORS AND ASSIGNS

         Except as otherwise specifically provided in this Agreement, this
         Agreement shall be binding upon and inure to the benefit of the
         Venturers, and their legal representatives, successors and assigns.

12.10    NO RIGHT OF SET-OFF

         No Venturer shall be entitled to offset against any of its financial
         obligations to the Venture under this Agreement, any obligation owed
         to it or any of its Affiliates by any other Venturer or any of such
         other Venturer's Affiliates.

12.11    HEADINGS; CLAUSE REFERENCES

         The Clause headings contained in this Agreement are for reference
         purposes only and are to be given no effect in the construction or
         interpretation of this Agreement.  All Clause and paragraph references
         contain herein shall refer to this Agreement unless otherwise
         specified.

12.12    NO PARTNERSHIP

         Nothing contained herein shall be deemed to create any relationship of
         partnership or agency, nor shall any similar relationship be deemed to
         exist by virtue of this Agreement between any of BSkyB or any of its
         Affiliates on the one hand and QVC or any of its Affiliates on the
         other.

12.13    RESTRICTIVE TRADE PRACTICES ACT

         No provisions of this Agreement or of any agreement or arrangement of
         which it forms part, by virtue of which the agreement constituted by
         all of the foregoing is subject to registration (if such be the case)
         under the Restrictive Trade Practices Act 1976 and 1977, shall take
         effect until the day after particulars of such agreement have been
         furnished to the Director General of Fair Trading pursuant to Clause
         24 of the Restrictive Trade Practices Act 1976.

12.14    CONFLICTS WITH ANCILLARY AGREEMENTS

         In the event of any conflict between the terms and provisions of this
         Agreement and those contained in any Ancillary Agreement, the terms
         and provisions of this Agreement shall govern.

12.15    CONFLICTS WITH MEMORANDUM OF ASSOCIATION AND ARTICLES OF ASSOCIATION

         In the event of any conflict between the terms and provisions of this
         Agreement and those contained in the Memorandum of Association and
         Articles of Association of the Venture, the terms and provisions of
         this Agreement shall govern.
<PAGE>   46
                                      42

12.16    TERMINATION

         This Agreement (including the provisions of Clause 9) shall terminate
         upon the consummation of the dissolution of the Venture PROVIDED
         HOWEVER that no termination of this Agreement shall relieve either
         Venturer of any liability under this Agreement prior to (including,
         without limitation, any obligations or liabilities arising out of or
         based upon transactions or events occurring prior to) the date of such
         termination.

AS WITNESS the hands of the respective duly authorized officers of each of the
parties hereto on the date first above written.

<TABLE>
<S>                                         <C>
SIGNED by QVC NETWORK, INC.                 )
by MICHAEL C BOYD in the                    )
presence of:                                )    MICHAEL C BOYD                               
                                                 ---------------------------------------------
                                                                                              
Ann Leinhauser                                   DIRECTOR PRESIDENT AND CHIEF                 
                                                 ---------------------------------------------
                                                 OPERATING OFFICER                            
                                                 ---------------------------------------------
                                                 Title                                        
                                            

SIGNED by BRITISH SKY                       )
BROADCASTING LIMITED                        )
by RICHARD BROOKE in the                    )
presence of:                                )    RICHARD BROOKE                              
                                                 ---------------------------------------------

Michael Stern                                    SECRETARY                                   
                                                 ---------------------------------------------
                                                 Title


SIGNED by PRECIS (1192)                     )
LIMITED by CHRISTOPHER MACKENZIE            )
in the presence of:                         )    CHRISTOPHER MACKENZIE                       
                                                 ---------------------------------------------

Michael Stern                                    DIRECTOR                                    
                                                 ---------------------------------------------
                                                 Title


SIGNED by QVC BRITAIN                       )
by MICHAEL C BOYD and NEAL S                )
GRABELL in the presence of:                 )
                                            )    MICHAEL C BOYD         NEAL S GRABELL      
                                                 ---------------------------------------------
Ann Leinhauser
                                                 DIRECTORS                                  
                                                 ---------------------------------------------
                                                 Title



SIGNED by QVC by CHRISTOPHER                )
MACKENZIE in the presence of:               )
                                            )    CHRISTOPHER MACKENZIE                     
                                                 ---------------------------------------------
Michael Stern

                                                 DIRECTOR                                  
                                                 ---------------------------------------------
                                                 Title
</TABLE>
<PAGE>   47
                                      43


<TABLE>
<CAPTION>
                         EXHIBITS
                         --------
<S>      <C>
A.       Exhibit B-1 - Memorandum of Association.

B.       Exhibit B-2 - Articles of Association.

C.       Exhibit C - Five Year Operating Plan.

D.       Exhibit D - 1994 Annual Budget.

E.       Exhibit E - Funding Loan Note.

F.       Exhibit F - DTH Distribution Agreement.

G.       Exhibit G - the Sub-Lease (in respect of the First Lease).

H-I.     Exhibit H - the Sub-Lease (in respect of the Second Lease).

J-K.     Exhibit J - Transponder Sub-Lease.

L.       Exhibit K - Heads of Agreement (with amendment).
                 
</TABLE>


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