SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
___________________
FORM 12b-25
NOTIFICATION OF LATE FILING SEC FILE NUMBER
0-17805
(Check One): CUSIP NUMBER
648290302
[ ] Form 10-K and Form 10-KSB [ ] Form 20-F [ ] Form 11-K
[x] Form 10-Q and Form 10-QSB [ ] Form N-SAR
For Period Ended September 30, 1996
[ ] Transition Report on Form 10-K
[ ] Transition Report on Form 20-F
[ ] Transition Report on Form 11-K
[ ] Transition Report on Form 10-Q
[ ] Transition Report on Form N-SAR
For the Transition Period Ended _____________
If the notification relates to a portion of the filing
checked above, identify the Item(s) to which the notification
relates:_______________________
Part I - Registrant Information
Full Name of Registrant New Retail Concepts, Inc.
Former Name if Applicable
Address of Principal Executive Office 2975 Westchester Avenue
Purchase, New York 10577
Part II - Rules 12b-25(b) and (c)
The subject report could not be filed without unreasonable effort
or expense and the registrant seeks relief pursuant to Rule 12b-
25(b)
(a) The reasons described in reasonable detail in Part III
of this form could not be eliminated without unreasonable effort
or expense;
(b) The subject quarterly report on Form 10-Q or 10-QSB
will be filed on or before the fifth calendar day following the
prescribed due date; and
(c) The accountant's statement or other exhibit required by
Rule 12b-25(c) has been attached if applicable.
Part III - Narrative
Material financial information necessary for the subject report
was not available in time to complete the report and prepare the
EDGAR submission before the filing deadline.
Part IV - Other Information
(1) Name and telephone number of person to contact in regard
to this notification
Gary Klein (914) 694-8888
(2) Have all other periodic reports required under section
13 or 15(d) of the Securities Exchange Act of 1934 or section 30
of the Investment Company Act of 1940 during the preceding 12
months or for such shorter period that registrant was required to
file such report(s) been filed? If the answer is no, identify
report(s). Yes x No
(3) Is it anticipated that any significant change in results
of operations from the corresponding period for the last fiscal
year will be reflected by the earnings statements to be included
in the subject report or portion thereof? Yes No x
If so: attach an explanation of the anticipated change, both
narratively and quantitatively, and, if appropriate, state the
reasons why a reasonable estimate of the results cannot be made.
NEW RETAIL CONCEPTS, INC.
has caused this notification to be signed on its behalf by the
undersigned thereunto duly authorized.
Dated: November 14, 1996 by /s/ Neil Cole
Neil Cole, President