J2 COMMUNICATIONS /CA/
PREN14A, 2000-08-11
MOTION PICTURE & VIDEO TAPE PRODUCTION
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<PAGE>

                           SCHEDULE 14A  INFORMATION
                                 (Rule 14a-101)
                Proxy Statement Pursuant to Section 14(a) of the
                        Securities Exchange Act of 1934

Filed by the Registrant
Filed by a Party other than the Registrant [X]

Check the appropriate box:
[X] Preliminary Proxy Statement
                                     Confidential, for Use of the Commission
                                      Only (as permitted by Rule 14a-6(e)(2))
Definitive Proxy Statement
Definitive Additional Materials
Soliciting Material Under Rule 14a-12


                            J2 COMMUNICATIONS, INC.
                  (Name of Registrant as Specified in Charter)

                                DANIEL S. LAIKIN
    (Name of Person(s) Filing Proxy Statement if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
   [X] No fee required.
   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

  (1) Title of each class of securities to which transaction applies:

--------------------------------------------------------------------------------

  (2) Aggregate number of securities to which transaction applies:

--------------------------------------------------------------------------------
  (3) Per unit price or other underlying value of transaction computed pursuant
to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee is
calculated and state how it was determined):

--------------------------------------------------------------------------------
  (4) Proposed maximum aggregate value of transaction:

--------------------------------------------------------------------------------
  (5) Total fee paid:

--------------------------------------------------------------------------------
     Fee paid previously with preliminary materials.

--------------------------------------------------------------------------------
   Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.

  (1)   Amount Previously Paid:


  (2)    Form, Schedule or Registration Statement No.:

  (3)    Filing Party:


  (4)    Date Filed:
<PAGE>

                                                     PRELIMINARY PROXY STATEMENT


                        SPECIAL MEETING OF STOCKHOLDERS

                                       OF

                            J2 COMMUNICATIONS, INC.


                    _______________________________________


                                PROXY STATEMENT

                                       OF

                                DANIEL S. LAIKIN

                    _______________________________________


To My Fellow J2 Communications, Inc. Stockholders:

     This Proxy Statement and the accompanying BLUE proxy card are being
furnished to Stockholders ("Stockholders") of J2 Communications, Inc. (the
"Company") in connection with the solicitation of proxies by Daniel S. Laikin to
be used at a Special Meeting (the "Special Meeting") of Stockholders of the
Company which Mr. Laikin has scheduled to be held at 9:00 a.m. local time on
Monday, September 18, 2000 at the principal executive offices of J2
Communication, Inc., 10850 Wilshire Boulevard, Suite 1000, Los Angeles,
California 90024, or such other location as is designated by the Board of
Directors of the Company, and at any adjournments, postponements or reschedules
thereof. This Proxy Statement and the BLUE proxy card are first being furnished
to Stockholders on or about August __, 2000.

     At the Special Meeting, Mr. Laikin will seek to remove the entire current
Board Directors of the Company and to elect a new Board of Directors of the
Company comprised of Mr. Laikin and the slate of five (5) other nominees named
below under "Election of Directors."  Each of the nominees (each a "Nominee"
and, collectively, the "Nominees") has been selected by Mr. Laikin.

     In the alternative, rather than removing the current Directors at the
Special Meeting, Mr. Laikin may seek to amend the bylaws of the Company to
expand the Board of Directors to eleven (11) Directors, and elect the slate of
five (5) other Nominees named below in addition to the current Directors of the
Company.
<PAGE>

     Mr. Laikin is not satisfied with the existing management or Board of the
Company.  He believes that the Company is not currently maximizing the value of
one of its most significant assets, the National Lampoon name, and has not
adequately pursued opportunities to exploit the National Lampoon name on the
Internet, in the entertainment industry and in the publishing industry. Mr.
Laikin believes the investment community lacks confidence in the Company due to
the Company's inability to fully leverage its web, television, film and related
licensing opportunities in the entertainment industry. Mr. Laikin also believes
this loss of opportunity under current management has caused the Company to lose
its credibility within the investment community and the entertainment industry.
Mr. Laikin believes that it is in the best interest of all of the Stockholders
to elect a new slate of Directors to the Company who are committed to better
developing a variety of opportunities to exploit the National Lampoon name and
forge a clear direction for the Company.  Accordingly, Mr. Laikin is soliciting
proxies in favor of (a) removing the current Directors of the Company and
electing a slate of Directors committed to developing a more complete and
aggressive plan to exploit and license the National Lampoon name, and (b)
changing the name of the Company to "National Lampoon, Inc."

     If elected, the Nominees intend to (a) change the name of the Company to
"National Lampoon, Inc.," (b) engage internet professionals, entertainment
industry executives and investment bankers to advise the Company, (c) develop
and adopt clear programs and business plans for marketing, licensing, strategic
partnerships, television and film development, magazine and book publishing, (d)
improve the Company's website www.nationallampoon.com, and (e) engage in other
opportunities to exploit National Lampoon assets in all media.

     The Nominees believe that employing an aggressive marketing campaign,
expanding the Company's presence in the media and taking advantage of
opportunities to exploit the National Lampoon name will add value to the
Company, generate revenue and increase its credibility in the entertainment
community.

     The Nominees are committed to acting in the best interest of the
Stockholders.  Mr. Laikin believes that your voice in the future of the Company
can best be expressed through the election of the Nominees.  Accordingly, Mr.
Laikin urges you to vote your BLUE proxy card FOR the Nominees and FOR changing
the name of the Company to "National Lampoon, Inc."

     If your shares are held in the name of a brokerage firm, bank, bank nominee
or other institution on the Record Date, only it can vote such shares and only
upon receipt of your specific instructions. Accordingly, please contact the
person responsible for your account and instruct that person to execute on your
behalf the BLUE proxy card as soon as possible.
<PAGE>

                                   IMPORTANT

     The election of the Nominees requires the affirmative vote of a plurality
of the votes cast, assuming a quorum is present or otherwise represented at the
Special Meeting.  As a result, your vote is extremely important in deciding the
future of the Company.  Mr. Laikin urges you to mark, sign, date and return the
enclosed BLUE proxy card to vote FOR the election of the Nominees and FOR
changing the name of the Company to "National Lampoon, Inc."

     Mr. Laikin urges you not to sign any proxy card sent to you by management
of the Company.  If you have already done so, you may revoke your proxy by
delivering a later-dated BLUE proxy card to Mr. Laikin, to Georgeson Shareholder
Communications Inc., or by voting in person at the Special Meeting.  See "Voting
Procedures" and "Proxy Procedures" below.

     Only holders of record of the Company's voting securities as of the close
of business on a Record Date designated by the Board of Directors (the "Record
Date") are entitled to notice of and to vote at the Special Meeting and any
adjournments or postponements thereof.  According to the Quarterly Report on
Form 10-Q for the quarterly period ended April 30, 2000 filed with the
Securities and Exchange Commission on June 12, 2000 (the "Form 10-Q"), as of
June 9, 2000, there were 1,311,392 shares of Common Stock outstanding and no
shares of preferred stock outstanding. Stockholders of record at the close of
business on the Record Date will be entitled to one vote at the Special Meeting
for each share of common stock, no par value per share (the "Common Stock"),
held on the Record Date.

     As of July 12, 2000, Mr. Laikin, together with Paul Skjodt, with whom he
has entered into a joint filing agreement, beneficially owned an aggregate of
325,200 shares of Common Stock, representing approximately 24.8% of the
outstanding shares of Common Stock.  Mr. Laikin and Mr. Skjodt and their
affiliates intend to vote such shares FOR the election of the Nominees and FOR
changing the name of the Company to "National Lampoon, Inc."

     Vote FOR the Nominees and FOR changing the name of the Company to "National
Lampoon, Inc." by returning your completed BLUE proxy card today. If you have
any questions, you can reach Mr. Laikin's proxy solicitor, Georgeson Shareholder
Communications Inc., 17 State Street, 10th Floor, New York, New York 10004,
Telephone:  1-800 233-2064, Fax:  (212) 440-9009.


                      BACKGROUND OF THE PROXY SOLICITATION

     In opposition to the current Board of Directors of the Company, Mr. Laikin
is seeking to solicit the proxies of Stockholders to be used to remove the
current Directors of the Company and elect the Nominees as Directors of the
Company at the Special
<PAGE>

Meeting. The Nominees, if elected, intend to change the name of the Company to
"National Lampoon, Inc." and to adopt a plan to better develop opportunities to
exploit and license the National Lampoon name on the Internet, both through the
Company's own website, nationallampoon.com, and by licensing content to third
parties for use in other websites. The Nominees plan to change the existing
management and operations of the Company to effectuate this plan. Each of the
Nominees has consented, if so elected, to serve as a Director and is fully
committed, if elected, to take such action as the Nominees deem advisable and in
the best interest of the Stockholders and which they believe will maximize
stockholder values and improve the Company's future viability and growth.

     Mr. Laikin is committed to adopting a better Internet strategy for the
Company and believes that the adoption of this strategy will make the Company a
far more attractive company.

                             ELECTION OF DIRECTORS

     According to the Company's proxy statement prepared in connection with the
2000 Annual Meeting of Stockholders of the Company, as filed with the Securities
and Exchange Commission on December 13, 1999 (the "Company's Proxy Statement"),
the Company currently has six (6) Directors, all of whose terms will expire at
the next annual meeting of the Stockholders. Mr. Laikin proposes that the
Company's Stockholders remove all the current Directors of the Company by
electing Mr. Laikin and the other Nominees as the Directors of the Company at
the Special Meeting. Each Nominee, if elected, would hold office until the next
annual meeting of the Stockholders of the Company or until a successor has been
elected and qualified. Although Mr. Laikin does not anticipate that any of the
persons named below will be unable or unwilling to stand for election, in the
event of such occurrence, proxies may be voted for a substitute designated by
Mr. Laikin.

     If notice of intent to cumulate votes is given, every Stockholder voting
for the election of directors may cumulate his or her votes and give any
candidate whose name has been placed in nomination prior to the voting a number
of votes equal to the number of Directors to be elected (six (6)) multiplied by
the number of his or her shares, or may distribute his or her votes among as
many candidates so nominated as he or she chooses; no Stockholder, however, may
cumulate votes for any candidate unless the candidate has been nominated prior
to the voting and at least one Stockholder has given notice at the meeting prior
to the voting of his or her intention to cumulate his or her votes. If any
Stockholder present at the Special Meeting gives such notice, all Stockholders
may cumulate their votes. The persons named in the accompanying proxy may also
cumulate votes in favor of one or more of the Nominees as they in their
discretion determine.

     Background information about the Nominees is set forth below.  See Appendix
I for additional information about the Nominees, including their ownership,
purchase and sale of securities issued by the Company.
<PAGE>

     Errol Gerson. Mr. Gerson is currently a principal of Four-Leaf Management,
LLC, with Mr. Laikin.  From November 1997 until joining Four-Leaf in July 2000,
Mr. Gerson served as Director of New Media at Creative Artists Agency, one of
the largest talent and literary agencies in the world, representing many motion
picture, television and music talents.  At CAA, Mr. Gerson was responsible for
integrating new media into the company's existing core business and signed
multi-million dollar CAA representation deals with, among others, IPIX, Ampex,
StarMedia, Terra.com, Electronic Arts, Michael Flatley, Hugh Downs,
Soymujer.com, and Extern Media.  From 1993 to 1997, Mr. Gerson served as
President and Chief Executive Officer of cow. Interactive, one of the first U.S.
interactive design firms. During his tenure at the company, Mr. Gerson was
instrumental in growing the company to over 80 employees. Clients included,
among others, Mercedes Benz, TetraPak, Sony, Motorola, Nissan, JVC, Coca-Cola,
Mustang Jeans, Sun Microsystems, and Champion International.  From 1980 to 1993,
Mr. Gerson was Managing Partner of Gerson, Schur, Kehr, Sugarman and Levinrad, a
business management firm that he founded.  Mr. Gerson was instrumental in
growing the firm to a company of 35 employees with gross revenues of over $3.5
million in 1993. The company represented a significant number of entertainment
executives and music and other entertainment creative talent.  From 1976 to
1980, Mr. Gerson served as Vice-President, Finance, California Federal Savings
and Loan Association, where he was responsible for long-range financial strategy
and planning, as well as the creation of new financial products and investment
opportunities for the company.  Prior to that, Mr. Gerson served as a consultant
at Foresight Systems, Inc., a wholly-owned subsidiary of Johns-Manville
Corporation, where he provided financial consulting services to Fortune 500
clients, as well as to the federal government.

     Charles Fink.  Mr. Fink is the founder, President and Chief Executive
Officer of eAgents.com, an Internet start-up company that delivers aggregated
information (news headlines, sports scores, stock quotes, TV listings, etc.) and
entertainment (jokes, comics) in a single daily email.  Prior to founding
eAgents, Mr. Fink was Senior Vice-President and Chief Creative Officer of AOL
Studios Greenhouse Networks, where he created and launched some of the
Internet's leading content brands, including Love@AOL (Love.com), Electra (sold
to Oxygen Media), Entertainment Asylum, and Santa's Home Page (which he also co-
produced with the late Brandon Tartikof and Will Vinton as an ABC TV special).
Mr. Fink began his career in the Animation Division of Walt Disney Pictures,
where he later served as Vice-President, Creative Affairs. In his six years with
Disney, Mr. Fink was responsible for the development and production of live-
action and animated pictures, including "Beauty and The Beast," "Aladdin," and
"The Lion King," which was based on his original idea.  In 1992, Mr. Fink left
Disney Pictures to become Executive Vice-President and Chief Operating Officer
of Virtual World Entertainment, a software developer and location-based
entertainment company owned by Tim Disney. That company was later sold to
Microsoft.

     Reno R. Rolle. Mr. Rolle is the chief executive officer of Synergy
Worldwide, Inc., a diverse product engineering, design and marketing company.
Conceived in 1997, Synergy Worldwide has quickly garnered considerable industry
recognition for its cutting edge new product technologies and keen assessment of
consumer trends.  Prior to
<PAGE>

forming Synergy Worldwide, Mr. Rolle co-founded a direct response television
joint venture with Home Shopping Network, Inc. where he was responsible for the
genesis of numerous extremely successful products both in the United States and
in television markets worldwide. Mr. Rolle is also an award-winning inventor who
holds multiple patents spanning various consumer categories.

     Mr. Rolle's employer, Synergy Worldwide, Inc., has entered into a letter
agreement with the Company dated July 5, 2000, pursuant to which Synergy
Worldwide, Inc. has licensed the National Lampoon trademark from the company for
a series of comedic videos in exchange for a fee equal to 5% of gross revenues
or 22.5% of net revenues, whichever is higher.

     Lenny Young.  Mr. Young is the  President, Chief Executive Officer and
founder of iNetNow, Inc., an Internet company that provides wireless Internet
access via live, Web surfers. Prior to founding  iNetNow, Mr. Young was employed
at GTE and IBM in various engineering and data networking capacities. In 1990,
he began working in the entertainment industry, producing and/or developing
major motion pictures including "James and the Giant Peach" and "Chicken Run."
Mr. Young has worked with leading directors and actors such as Richard
Attenborough, Robert Redford, Roland Joffe, and Pierce Brosnan. In addition to
creative development of several feature film projects, he was involved in
raising over $100 million in production financing from sources that include
Dreamworks, Walt Disney Company and Paramount Pictures.

    Daniel S. Laikin. Mr. Laikin currently serves as managing partner of Four
Leaf Management, LLC, a closely held investment company, concentrating on the
startup and financing of high tech and Internet related companies. He is
currently an advisor to the board of "Focus Affiliates, Inc.," "iNetNow, Inc."
and co-Chairman of "Biltmore Homes, Inc.," an Indiana-based home building and
real estate development company.

    Paul Skjodt.  Mr. Skjodt has served as President of Biltmore Homes, Inc.
since founding the company with Mr. Laikin in 1993.  Prior to founding Biltmore,
Mr. Skjodt founded Simon-Skjodt Marketing Services, where he served until
selling his interest in the company in 1993.  From 1985 to 1989, Mr. Skjodt
served as President and Chief Operating Officer of Five Star Limousine Service,
a limousine services company that he founded with his brother in 1985.  Prior to
1985, Mr. Skjodt was a successful professional hockey player.  Mr. Skjodt is
currently involved in a number of real estate and start-up ventures.

     Mr. Laikin strongly urges you to vote FOR the removal of the current Board
of Directors of the Company and the election of the Nominees and FOR changing
the name of the Company to "National Lampoon, Inc." by signing, dating and
returning the enclosed BLUE proxy in the postage-paid envelope provided to you
with this Proxy Statement. If you have signed the BLUE proxy card and no marking
is made on it, you will be deemed to have given a direction to vote the shares
represented by the BLUE proxy card FOR the removal of the current Board of
<PAGE>

Directors of the Company and the election of all of the Nominees and FOR
changing the name of the Company to "National Lampoon, Inc."

     All transactions in securities of the Company engaged in by any Nominee
during the past two years, as well as current ownership of any such securities
by any Nominee, are listed on Appendix I attached hereto. No Nominee owns any
securities of the Company of record but not beneficially. No Nominee owns
beneficially any securities of any parent or subsidiary of the Company. In
addition, and except as stated herein, no Nominee or any of their associates has
any agreement or understanding with respect to future employment by the Company
and no such person has any agreement or understanding with respect to any future
transactions to which the Company will or may be a party.

     Except as described herein, no Nominee nor any of their associates (i) has
engaged in or had a direct or indirect interest in any transaction or series of
transactions since the beginning of the Company's last fiscal year or in any
currently proposed transaction, to which the Company or any of its subsidiaries
is a party, where the amount involved was in excess of $60,000, (ii) owns
beneficially or of record any securities of the Company, (iii) borrowed any
funds for the purpose of acquiring or holding any securities of the Company or
is presently, or has been within the past year, a party to any contract,
arrangement or understanding, with any person with respect to securities of the
Company.

    Some of the securities purchased by Mr. Laikin and Mr. Skjodt were purchased
through margin accounts.


                            AGREEMENTS WITH NOMINEES

     Mr. Laikin has entered into a letter agreement (the "Nominee Agreements")
with each of the Nominees with respect to their service as nominees, to stand
for election as Directors of the Company at the Special Meeting. The Nominee
Agreements each provide, among other things, as follows:

 .  The Nominee has acknowledged that he has agreed to become a member of the
slate of Nominees to stand for election as Directors of the Company in
connection with a proxy contest with management of the Company in respect of the
election of Directors of the Company at the Special Meeting.

 .  Mr. Laikin has agreed to pay the costs of the proxy contest.

 .  The Nominee has acknowledged that the Nominees will run for election on a
   platform which advocates changing the name of the Company to National
   Lampoon, Inc. and better development of an online strategy to exploit the
   National Lampoon assets and that the Proxy Statement regarding the election
   of the Nominees will disclose such. The Nominee has acknowledged that he is
   in agreement with the platform and
<PAGE>

   presently intends to take such action, acknowledging that he is not, and
   cannot be, bound to do so.

 .  Mr. Laikin has agreed to indemnify each Nominee from and against any losses
   incurred by the Nominee arising from any action relating to such Nominee's
   role as a Nominee, absent gross negligence or willful misconduct.


             OTHER MATTERS TO BE CONSIDERED AT THE SPECIAL MEETING

     Except as set forth above, Mr. Laikin is not aware of any proposals to be
brought before the Special Meeting. Should other proposals be brought before the
Special Meeting, the persons named on the BLUE proxy card will abstain from
voting on such proposals unless such proposals adversely affect the interests of
Mr. Laikin and/or the Nominees as determined by Mr. Laikin in his sole
discretion, in which event such persons will vote on such proposals at their
discretion.


                               VOTING PROCEDURES

     The presence of the holders of record of a majority of the outstanding
shares of Common Stock, represented at the Special Meeting in person or by
proxy, will constitute a quorum. Shares represented by proxies that are marked
"abstain" will be counted as shares present for purposes of determining the
presence of a quorum on all matters. Proxies relating to "street name" shares
that are voted by brokers on some but not all of the matters will be treated as
shares present for purposes of determining the presence of a quorum on all
matters, but will not be treated as shares entitled to vote at the Special
Meeting on those matters as to which authority to vote is withheld by the broker
("Broker Non-Votes"). The six Nominees receiving the highest vote total will be
elected as Directors of the Company. Accordingly, abstentions and Broker Non-
Votes will not affect the outcome of the election. All other matters, if any, to
be voted on will be decided by a majority vote of the shares represented at the
Special Meeting and entitled to vote. On any such matter, an abstention will
have the same effect as a negative vote but, because shares held by brokers will
not be considered entitled to vote on matters as to which the brokers withhold
authority, a Broker Non-Vote will have no effect on the vote.

     Every Stockholder voting for the election of directors may cumulate his or
her votes and give any candidate whose name has been placed in nomination prior
to the voting a number of votes equal to the number of Directors to be elected
(six (6)) multiplied by the number of his or her shares, or may distribute his
or her votes among as many candidates so nominated as he or she chooses; no
Stockholder, however, may cumulate votes for any candidate unless the candidate
has been nominated prior to the voting and at least one Stockholder has given
notice at the meeting prior to the voting of his or her intention to cumulate
his or her votes. If any Stockholder present at the Special Meeting gives such
notice, all Stockholders may cumulate their votes. The persons
<PAGE>

named in the accompanying proxy may also cumulate votes in favor of one or more
of the Nominees as they in their discretion determine.


                                PROXY PROCEDURES

     IN ORDER FOR YOUR VIEWS TO BE REPRESENTED AT THE SPECIAL MEETING, PLEASE
MARK, SIGN, DATE AND RETURN THE ENCLOSED BLUE PROXY CARD AND RETURN IT TO MR.
LAIKIN C/O GEORGESON SHAREHOLDER COMMUNICATOINS INC. IN THE  ENCLOSED POSTAGE-
PREPAID ENVELOPE.

     The accompanying BLUE proxy card will be voted at the Special Meeting in
accordance with your instructions on such card.

     Any proxy may be revoked at any time prior to the time a vote is taken by
delivering to the secretary of the Company a notice of revocation bearing a
later date, by a duly executed proxy bearing a later date or by attending the
Special Meeting and voting in person.

     Only holders of record as of the close of business on the Record Date will
be entitled to vote. If you were a Stockholder of record on the Record Date, you
will retain your voting rights of the Special Meeting even if you sell such
shares after the Record Date. Accordingly, it is important that you vote the
shares held by you on the Record Date, or grant a proxy to vote such shares on
the BLUE proxy card, even if you sell such shares after the Record Date.


                            SOLICITATION OF PROXIES

     Solicitation of proxies shall be made only by Mr. Laikin.

     Mr. Laikin has retained  Georgeson Shareholder Communications Inc.
("Georgeson") to conduct  the solicitation, for which Georgeson is to receive a
fee of approximately $30,000, plus reimbursement for its reasonable out-of-
pocket expenses. Mr. Laikin has agreed to indemnify Georgeson against certain
liabilities and expenses, including certain liabilities and under the federal
securities laws.  Proxies may be solicited by mail, courier services,
advertising, telephone or telecopier or in person.  It is anticipated that
Georgeson will employ approximately three persons to solicit Stockholders for
the Special Meeting.

     Costs related to the solicitation of proxies, including expenditures for
attorneys,  accountants, public relations and financial advisers, proxy
solicitors, payments to nominees, advertising,  printing, transportation and
related expenses and filing fees, will be borne by Mr. Laikin. To date, such
costs are approximately $80,000 and are expected to be approximately $200,000 in
total (not including certain contingent fees based upon
<PAGE>

the outcome of this proxy solicitation, as set forth in this Proxy Statement).
Mr. Laikin intends to seek reimbursement for the costs and expenses associated
with the proxy solicitation in the event that the Nominees are elected to the
Board of Directors of the Company, but do not intend to submit the issue of
reimbursement to a vote of Stockholders.



                         CERTAIN INFORMATION REGARDING
                                   MR. LAIKIN

     Mr. Laikin's present principal occupation is serving as co-Chairman of
Biltmore Homes, Inc., an Indiana based home building and real estate development
company. He is also managing partner of Four Leaf Management, LLC, a closely
held investment company, concentrating on the startup and financing of high tech
and Internet related companies. He is currently an advisor to the board of Focus
Affiliates, Inc. and is on the advisory board of iNetNow.  Mr. Laikin's
principal business address is 25 West 9th Street, Indianapolis, Indiana 46204.

     Mr. Laikin is the direct beneficial owner of 165,900 shares of Common
Stock.  Mr. Laikin has entered into a joint filing agreement, dated June 16,
1999 (the "Joint Filing Agreement"), with Paul Skjodt, one of the Nominees,
pursuant to which Mr. Laikin and Mr. Skjodt have agreed to the joint reporting
of their beneficial ownership of Common Stock of the Company and the joint
filing of a statement on Schedule 13D, including amendments thereto, with the
Securities and Exchange Commission with respect to the Common Stock of the
Company.  Mr. Skjodt is the direct beneficial owner of 159,300 shares of Common
Stock.

     All transactions in the securities of the Company effected within the past
2 years by Mr. Laikin, Mr.Skjodt and their affiliates are contained in Appendix
I attached hereto.


                         CERTAIN INFORMATION REGARDING
                        ARRANGEMENTS/UNDERSTANDINGS WITH
                      RESPECT TO SECURITIES OF THE COMPANY

     As set forth above, Mr. Laikin and Mr. Skjodt have entered into the Joint
Filing Agreement pursuant to which they have agreed to the joint filing with the
Securities and Exchange Commission of a statement on Schedule 13D, including
amendments thereto, reporting their joint beneficial ownership of Common Stock
of the Company.  Accordingly, Mr. Laikin and Mr. Skjodt may be deemed to
constitute a "group" for the purposes of Section 13(d) of the Securities Act of
1933, as amended.


<PAGE>

                             ADDITIONAL INFORMATION

    Certain information regarding the securities of the Company held by the
Company's Directors, nominees, management and 5% Stockholders is contained in
the Company's Proxy Statement and is incorporated herein by reference.
Information concerning the date by which proposals of security holders intended
to be presented at the next annual meeting of Stockholders of the Company must
be received by the Company for inclusion in the Company's proxy statement and
form of proxy for that meeting is also contained in the Company's Proxy
Statement and is incorporated herein by reference.
<PAGE>

     Mr. Laikin assumes no responsibility for the accuracy or completeness of
any information contained herein which is based on, or incorporated by reference
to, the Company's Proxy Statement.

                                                        DANIEL S. LAIKIN

Date:  August 11, 2000
<PAGE>

                                                                      APPENDIX I

                   SUPPLEMENTAL NOMINEE AND OTHER INFORMATION

     Set forth below is (a) the name and business address of each of the
participants and their associates in the solicitation made pursuant to this
Proxy Statement, and (b) the dates, types and amounts of each participant's
purchases and sales of the Company's debt and equity securities within the past
two years.  Except for Mr. Laikin and Mr. Skjodt, the only participants are the
Nominees.

<TABLE>
<CAPTION>
---------------------------------------------------------------------------------------------
 Name and Business    Transaction    Number of Securities       Number of         Current
 Address                 Date             Purchased          Securities Sold     Ownership
---------------------------------------------------------------------------------------------
<S>                  <C>            <C>                     <C>                <C>
Daniel S. Laikin:          5/06/99         1,300
---------------------------------------------------------------------------------------------
                          05/07/99           300
---------------------------------------------------------------------------------------------
                          05/10/99         5,000
---------------------------------------------------------------------------------------------
                          05/11/99         3,300
---------------------------------------------------------------------------------------------
                          05/17/99         3,500
---------------------------------------------------------------------------------------------
                          05/18/99         1,400
---------------------------------------------------------------------------------------------
                          05/20/99         3,000
---------------------------------------------------------------------------------------------
                          05/21/99         1,000
---------------------------------------------------------------------------------------------
                          05/24/99         5,300
---------------------------------------------------------------------------------------------
                          05/25/99                              200
---------------------------------------------------------------------------------------------
                          05/26/99         1,500
---------------------------------------------------------------------------------------------
                          05/26/99        10,000
---------------------------------------------------------------------------------------------
                          05/27/99         2,500
---------------------------------------------------------------------------------------------
                          05/28/99         8,700
---------------------------------------------------------------------------------------------
                          06/01/99         8,900
---------------------------------------------------------------------------------------------
                          06/01/99         2,000
---------------------------------------------------------------------------------------------
                          06/01/99                            1,500
---------------------------------------------------------------------------------------------
                          06/08/99        16,000
---------------------------------------------------------------------------------------------
                          06/11/99        10,000
---------------------------------------------------------------------------------------------
                          06/14/99         6,000
---------------------------------------------------------------------------------------------
                          06/18/99         3,000
---------------------------------------------------------------------------------------------
                          06/21/99        50,000
---------------------------------------------------------------------------------------------
                          07/12/99         1,500
---------------------------------------------------------------------------------------------
                          07/15/99         1,000
---------------------------------------------------------------------------------------------
                          07/16/99         1,000
---------------------------------------------------------------------------------------------
                          07/20/99         3,000
---------------------------------------------------------------------------------------------
                          07/22/99         2,000
---------------------------------------------------------------------------------------------
                          08/26/99           800
---------------------------------------------------------------------------------------------
                          08/30/99           700
---------------------------------------------------------------------------------------------
                          09/03/99         1,000
---------------------------------------------------------------------------------------------
                          09/07/99           200
---------------------------------------------------------------------------------------------
                          09/07/99         2,200
---------------------------------------------------------------------------------------------
                          09/09/99         1,500
---------------------------------------------------------------------------------------------
</TABLE>
<PAGE>

<TABLE>
---------------------------------------------------------------------------------------------
 Name and Business    Transaction    Number of Securities       Number of         Current
 Address                 Date             Purchased          Securities Sold     Ownership
---------------------------------------------------------------------------------------------
<S>                   <C>            <C>                   <C>                  <C>
                          09/14/99         1,000
---------------------------------------------------------------------------------------------
                          09/17/99           300
---------------------------------------------------------------------------------------------
                          10/27/99         1,100
---------------------------------------------------------------------------------------------
                          10/28/99           500
---------------------------------------------------------------------------------------------
                          11/02/99           300
---------------------------------------------------------------------------------------------
                          12/22/99           500
---------------------------------------------------------------------------------------------
                          12/30/99         2,000
---------------------------------------------------------------------------------------------
                          01/12/00           200
---------------------------------------------------------------------------------------------
                          01/20/00         3,100
---------------------------------------------------------------------------------------------
                          07/12/00         1,000                            165,900
---------------------------------------------------------------------------------------------

Paul Skjodt:               5/17/99         1,000
---------------------------------------------------------------------------------------------
                           5/25/99         1,000
---------------------------------------------------------------------------------------------
                          06/01/99         1,000
---------------------------------------------------------------------------------------------
                          06/08/99         4,000
---------------------------------------------------------------------------------------------
                          06/11/99         2,000
---------------------------------------------------------------------------------------------
                          06/16/99         9,100
---------------------------------------------------------------------------------------------
                          06/17/99        53,700
---------------------------------------------------------------------------------------------
                          06/17/99         5,000
---------------------------------------------------------------------------------------------
                          06/17/99         2,500
---------------------------------------------------------------------------------------------
                          06/17/99         1,700
---------------------------------------------------------------------------------------------
                          06/18/99        30,000
---------------------------------------------------------------------------------------------
                          06/21/99         1,000
---------------------------------------------------------------------------------------------
                          06/22/99           500
---------------------------------------------------------------------------------------------
                          06/24/99         8,000
---------------------------------------------------------------------------------------------
                          06/28/99         3,000
---------------------------------------------------------------------------------------------
                          07/12/99         2,500
---------------------------------------------------------------------------------------------
                          07/22/99         1,000
---------------------------------------------------------------------------------------------
                          07/26/99         2,000
---------------------------------------------------------------------------------------------
                          09/13/99         2,000
---------------------------------------------------------------------------------------------
                          09/15/99         2,000
---------------------------------------------------------------------------------------------
                          09/22/99         1,000
---------------------------------------------------------------------------------------------
                          10/04/99           500
---------------------------------------------------------------------------------------------
                          10/19/99         2,000
---------------------------------------------------------------------------------------------
                          10/27/99         1,000
---------------------------------------------------------------------------------------------
                          10/28/99           300
---------------------------------------------------------------------------------------------
                          11/02/99         1,000
---------------------------------------------------------------------------------------------
                          01/21/00         1,000
---------------------------------------------------------------------------------------------
                          04/01/00         2,500
---------------------------------------------------------------------------------------------
                          06/23/00         5,000
---------------------------------------------------------------------------------------------
                          06/29/00         2,000
---------------------------------------------------------------------------------------------
                          07/05/00        10,000                            159,300
                                                                     --------------
---------------------------------------------------------------------------------------------
                        TOTAL:                                              325,200
---------------------------------------------------------------------------------------------
</TABLE>
<PAGE>

                                   IMPORTANT


1.  If your shares are held in your own name, please mark, date and mail the
    enclosed BLUE proxy card to our proxy solicitor, Georgeson Shareholder
    Communications Inc., in the postage-paid envelope provided.

2.  If your shares are held in the name of a brokerage firm, bank nominee or
    other institution, only it can vote such shares and only upon receipt of
    your specific instructions. Accordingly, you should contact the person
    responsible for your account and give instructions for a BLUE proxy card to
    be signed representing your shares.

3.  If you have already submitted a proxy to the Company for the Special
    Meeting, you may change your vote to a vote FOR the election of the Nominees
    and FOR changing the name of the Company to "National Lampoon, Inc." by
    marking, signing, dating and returning the enclosed BLUE proxy card for the
    Special Meeting, which must be dated after any proxy you may have submitted
    to the Company. ONLY YOUR LATEST DATED PROXY FOR THE SPECIAL MEETING WILL
    COUNT AT THE SPECIAL MEETING.

     If you have any questions or require any assistance, please call Georgeson
Shareholder Communications Inc. at the following number:

                                1-800-223-2064


<PAGE>

                                   PROXY CARD

                            J2 COMMUNICATIONS, INC.
                        SPECIAL MEETING OF STOCKHOLDERS

                  THIS PROXY IS SOLICITED BY DANIEL S. LAIKIN

     The undersigned hereby, with respect to all shares of Common Stock of J2
Communications, Inc. (the "Company") which the undersigned may be entitled to
vote, constitutes and appoints Daniel S. Laikin as his true and lawful agent and
proxy, with full power of substitution, to represent the undersigned at the
Special Meeting of Stockholders of the Company to be held at a location to be
designated by the Board of Directors, or in the absence of such designation, at
the principal executive office of the Company on Monday, September 18, 2000 at
9:00 a.m., and at any adjournments or postponements thereof, to vote such stock
on all matters coming before said meeting as set forth below:

     Removal of Current Board of Directors and Election of the Following
Nominees as Directors of the Company:

  Daniel S. Laikin, Paul Skjodt, Charles Fink, Errol M. Gerson, Reno R. Rolle
and Lenny Young.

     THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER MARKED
HEREIN BY THE UNDERSIGNED STOCKHOLDER. IF NO MARKINGS ARE MADE, THIS PROXY WILL
BE DEEMED TO BE A DIRECTION TO VOTE FOR ALL NOMINEES FOR DIRECTOR. PLEASE MARK
THIS PROXY CARD, FILL IN THE DATE, SIGN ON THE REVERSE SIDE AND RETURN PROMPTLY
IN THE ACCOMPANYING ENVELOPE. NO POSTAGE IS  NECESSARY IF MAILED IN THE UNITED
STATES.

               (CONTINUED AND TO BE SIGNED ON THE REVERSE SIDE.)
<PAGE>

[X] PLEASE MARK YOUR VOTE AS IN THIS EXAMPLE.

MR. LAIKIN RECOMMENDS A VOTE FOR THE NOMINEES AND FOR PROPOSAL 2.

1.  Election of Directors (see reverse).  For, except withheld from the
    following Nominees:

     __________________________________________________________

     FOR [___]     WITHHELD   [___]

2.  Change the name of J2 Communications, Inc. to "National Lampoon, Inc."

     FOR [___]     AGAINST   [___]    ABSTAIN   [___]

When shares are held by joint tenants, both should sign. When signing as
attorney-in-fact,  executor, administrator, trustee, guardian, corporate officer
or partner, please give full title as such. If a corporation, please sign in
corporate name of President or other authorized officer. If a partnership,
please sign a partnership name by authorized person.


  -----------------------------------
  Signature(s) of Stockholder(s)

  -----------------------------------
  Title, if any

  -----------------------------------
  Date


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