COST PLUS INC/CA/
424B4, 1997-10-06
VARIETY STORES
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<PAGE>

                                                Filed Pursuant to Rule 424(b)(4)
                                                          File Number 333-35661

                               2,850,000 Shares
                               [COST PLUS LOGO]
 
                                 Common Stock
 
                               ----------------
  Of the 2,850,000 shares of Common Stock offered hereby, 400,000 shares are
being offered by Cost Plus, Inc. ("Cost Plus" or the "Company") and 2,450,000
shares are being offered by certain shareholders of the Company (the "Selling
Shareholders"). The Company will not receive any proceeds from the sale of
shares by the Selling Shareholders. See "Principal and Selling Shareholders."
The Company's Common Stock is quoted on the Nasdaq National Market under the
symbol CPWM. On October 2, 1997, the last reported sale price for the Common
Stock was $28.25 per share. See "Price Range of Common Stock."
 
                               ----------------
 
        THE COMMON STOCK OFFERED HEREBY INVOLVES A HIGH DEGREE OF RISK.
                   SEE "RISK FACTORS" COMMENCING ON PAGE 5.
 
                               ----------------
 
 THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
  EXCHANGE  COMMISSION  OR  ANY  STATE SECURITIES  COMMISSION  NOR  HAS  THE
   SECURITIES  AND EXCHANGE COMMISSION  OR ANY STATE  SECURITIES COMMISSION
    PASSED  UPON  THE  ACCURACY   OR  ADEQUACY  OF  THIS  PROSPECTUS.  ANY
      REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>
                                           UNDERWRITING
                                  PRICE     DISCOUNTS    PROCEEDS    PROCEEDS TO
                                   TO          AND          TO         SELLING
                                 PUBLIC    COMMISSIONS  COMPANY (1)  SHAREHOLDERS
- ---------------------------------------------------------------------------------
<S>                            <C>         <C>          <C>          <C>
Per Share....................    $28.25       $1.44       $26.81        $26.81
- ---------------------------------------------------------------------------------
Total(2).....................  $80,512,500  $4,104,000  $10,724,000  $65,684,500
</TABLE>
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
(1) Before deducting expenses of the offering payable by the Company,
    estimated at $350,000.
(2) Certain of the Selling Shareholders have granted to the Underwriters a 30-
    day option to purchase up to 427,500 additional shares of Common Stock
    solely to cover over-allotments, if any. To the extent that the option is
    exercised, the Underwriters will offer the additional shares at the Price
    to Public shown above. If the option is exercised in full, the total Price
    to Public, Underwriting Discounts and Commissions, and Proceeds to Selling
    Shareholders will be $92,589,375, $4,719,600 and $77,145,775,
    respectively. See "Underwriting."
 
                               ----------------
 
  The shares of Common Stock are offered by the several Underwriters, subject
to prior sale, when, as and if delivered to and accepted by them, and subject
to the right of the Underwriters to reject any order in whole or in part. It
is expected that delivery of the shares of Common Stock will be made at the
offices of BT Alex. Brown Incorporated, Baltimore, Maryland, on or about
October 8, 1997.
 
BT ALEX. BROWN
 
      BANCAMERICA ROBERTSON STEPHENS
 
                 WILLIAM BLAIR & COMPANY
 
                                        NATIONSBANC MONTGOMERY SECURITIES, INC.
 
                THE DATE OF THIS PROSPECTUS IS OCTOBER 3, 1997.
<PAGE>
 
 
 
 
 
  CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE COMMON STOCK OF
THE COMPANY. SUCH TRANSACTIONS MAY INCLUDE THE PURCHASE OF SHARES OF COMMON
STOCK FOLLOWING THE OFFERING TO COVER A SYNDICATE SHORT POSITION IN THE COMMON
STOCK OR MAINTAIN THE PRICE OF THE COMMON STOCK, AND THE IMPOSITION OF PENALTY
BIDS. FOR A DISCUSSION OF THESE ACTIVITIES, SEE "UNDERWRITING."
 
  IN CONNECTION WITH THIS OFFERING, CERTAIN UNDERWRITERS AND SELLING GROUP
MEMBERS MAY ENGAGE IN PASSIVE MARKET MAKING TRANSACTIONS IN THE COMMON STOCK ON
THE NASDAQ NATIONAL MARKET IN ACCORDANCE WITH RULE 103 OF REGULATION M. SEE
"UNDERWRITING."
<PAGE>
 
                               PROSPECTUS SUMMARY
 
  The following summary is qualified in its entirety by the more detailed
information and the consolidated financial statements and notes thereto
appearing elsewhere in this Prospectus. As used in this Prospectus, "fiscal
1992," "fiscal 1993," "fiscal 1994," "fiscal 1995" and "fiscal 1996" refer to
the fiscal years ended February 27, 1993, February 26, 1994, February 25, 1995,
February 3, 1996 and February 1, 1997, respectively, and "fiscal 1997" and
"fiscal 1998" refer to the fiscal years ending January 31, 1998 and January 30,
1999, respectively. The Company changed its 1995 fiscal year end from February
25, 1996 to February 3, 1996 and, as a result, fiscal 1995 was an 11-month
period. "Pro forma fiscal 1995" refers to the 12-month period ended February 3,
1996.
 
                                  THE COMPANY
 
  Cost Plus is a leading specialty retailer of casual home living and
entertaining products. As of September 15, 1997, the Company operated 66 stores
under the name "Cost Plus World Market" in 12 states. Cost Plus' business
strategy is to differentiate itself by offering a large and ever-changing
selection of unique products, many of which are imported, at competitive prices
in an exciting shopping environment. Many of Cost Plus' products are
proprietary or private label, often incorporating the Company's own designs,
"World Market" brand name, quality standards and specifications, and typically
are not available at department stores and other specialty retailers.
 
  Cost Plus targets its product offerings to reflect broad consumer trends
which include an emphasis on more casual lifestyles, an increased investment in
the home and a greater focus on value. The Company's product offerings are
designed to provide solutions to customers' casual living and home entertaining
needs. The offerings include home decorating items such as furniture and rugs
as well as a variety of tabletop and kitchen products. Cost Plus stores also
offer a number of gift and decorative accessories including collectibles,
cards, wrapping paper and other seasonal items. In addition, Cost Plus offers
its customers a wide selection of gourmet foods and beverages, including wine,
micro-brewed and imported beer, coffee and tea.
 
  The Company strives to create an exciting shopping experience by implementing
its merchandising strategy in a unique store environment. The Company's stores
average approximately 16,000 selling square feet. The stores are designed to
evoke the feeling of a "marketplace" through colorful and creative visual
displays and merchandise presentations, including goods in open barrels and
baskets, groupings of related products in distinct "shops" within the store,
and in-store activities such as cooking demonstrations and food and coffee
tastings. The Company believes that this marketplace environment provides
customers with a fun shopping experience and encourages browsing throughout the
store. In addition, the Company frequently changes its merchandise and visual
displays in order to promote a sense of discovery and to encourage repeat
shopping.
 
  A significant portion of Cost Plus' products are made abroad in over 50
countries, and many of these goods are handcrafted by local artisans. Since its
founding, the Company has established a well developed overseas sourcing
network and enjoys long-standing relationships with many of its vendors. The
Company is committed to providing value to its customers through competitive
everyday prices complemented by selected promotions. Cost Plus' value image is
reinforced by the Company's trademark slogan, "Cost Plus--Where you can afford
to be different."
 
  Cost Plus' expansion strategy is to open stores primarily in metropolitan and
suburban markets that can support multiple stores and enable the Company to
achieve advertising, distribution and operating efficiencies. The Company may
also selectively enter mid-size markets which can support one or two stores
that the Company believes can meet its profitability criteria. Cost Plus stores
are located predominantly in high traffic metropolitan and suburban locales,
often near major malls. The Company operates stores located primarily in the
Western United States, but recently has begun to expand into other regions of
the country. In fiscal 1996, the Company opened a total of nine stores,
including stores in new markets in Texas and Illinois. The Company anticipates
opening a total of 12 stores in fiscal 1997, primarily in existing markets and
in new markets in Wisconsin and Michigan. The Company anticipates opening
approximately 15 stores in fiscal 1998.
 
                                       3
<PAGE>
 
                                  THE OFFERING
 
<TABLE>
 <C>                                                   <S>
 Common Stock offered by the Company hereby..........  400,000 shares
 Common Stock offered by the Selling Shareholders
  hereby.............................................  2,450,000 shares
 Common Stock to be outstanding after the offering...  8,610,502 shares(/1/)
 Use of proceeds.....................................  Store expansion, working
                                                       capital and general
                                                       corporate purposes
 Nasdaq National Market symbol.......................  CPWM
</TABLE>
 
               SUMMARY CONSOLIDATED FINANCIAL AND OPERATING DATA
              (IN THOUSANDS, EXCEPT PER SHARE AND OPERATING DATA)
 
<TABLE>
<CAPTION>
                                                                     PRO FORMA
                                FISCAL YEAR            ELEVEN MONTH TWELVE MONTH            SIX MONTHS ENDED
                         ----------------------------  PERIOD ENDED PERIOD ENDED  FISCAL   -------------------
                                                       FEBRUARY 3,  FEBRUARY 3,    YEAR    AUGUST 3, AUGUST 2,
                           1992      1993      1994      1996(2)      1996(2)      1996      1996      1997
                         --------  --------  --------  ------------ ------------ --------  --------- ---------
<S>                      <C>       <C>       <C>       <C>          <C>          <C>       <C>       <C>
STATEMENT OF OPERATIONS
 DATA:
 Net sales.............. $121,785  $133,864  $151,196    $171,548     $182,845   $214,814   $79,113   $95,819
 Gross profit...........   43,441    48,526    55,588      63,748       67,329     79,742    27,787    33,455
 Income from opera-
  tions.................    5,341     6,541     7,890      11,934       11,599     15,040       381     1,271
 Interest expense.......    4,917     4,851     4,862       4,843        5,131      2,451     1,384       781
 Net income (loss)...... $    151  $    965  $  1,817    $  4,182     $  3,816   $  7,427   $  (592)  $   294
 Net income (loss) per
  common and common
  equivalent share......                                 $   0.68     $   0.62   $   0.92   $(0.08)   $  0.03
 Weighted average common
  and common equivalent
  shares outstanding....                                    6,153        6,153      8,105     7,733     8,489
OPERATING DATA:
 Number of stores:
 Opened during period...       --         3         5           6            6          9         3         2
 Closed during period...        1        --         3          --           --         --        --        --
 Open at end of period..       38        41        43          49           49         58        52        60
 Average sales per
  selling square
  foot(3)............... $    199  $    213  $    224    $    228     $    238   $    252   $    98   $   100
 Comparable store sales
  increase(4)...........      7.4%      6.7%      7.7%        6.6%         6.1%       6.1%      4.8%      7.3%
</TABLE>
 
<TABLE>
<CAPTION>
                                                               AUGUST 2, 1997
                                                            --------------------
                                                                         AS
                                                             ACTUAL  ADJUSTED(5)
                                                            -------- -----------
<S>                                                         <C>      <C>
BALANCE SHEET DATA:
 Working capital........................................... $ 24,960  $ 35,334
 Total assets..............................................  123,682   134,056
 Capital lease obligations, less current portion...........   13,980    13,980
 Total shareholders' equity................................   74,308    84,682
</TABLE>
- --------
(1) Based on shares outstanding as of August 2, 1997. Excludes 912,146 shares
    of Common Stock issuable upon exercise of stock options outstanding at
    August 2, 1997 under the Company's stock option plans. Subsequent to August
    2, 1997, the Company granted options to purchase an additional
    254,000 shares of Common Stock.
(2) The Company changed its 1995 fiscal year end from February 25, 1996 to
    February 3, 1996 and, as a result, fiscal 1995 was an 11 month (49 week)
    period. The pro forma twelve month period ended February 3, 1996 was a 54
    week period.
(3) Calculated using net sales for stores open during the entire period divided
    by the selling square feet of such stores.
(4) A store is included in comparable comparisons at the beginning of the
    store's fourteenth full month of operation.
(5) Adjusted to reflect the sale by the Company of the 400,000 shares of Common
    Stock offered hereby after deducting underwriting discounts and commissions
    and estimated offering expenses and the application of the estimated net
    proceeds therefrom. See "Use of Proceeds."
 
                                       4
<PAGE>
 
                                 RISK FACTORS
 
  This Prospectus, including the documents incorporated by reference herein,
contains forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended (the "Securities Act"), including
statements that include the words "believes," "expects" or "anticipates" or
similar expressions. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause actual results,
performance or achievements of the Company to differ materially from those
expressed or implied by such forward-looking statements. Such factors include,
among others, the risk factors discussed below and elsewhere in this
Prospectus and in documents which are incorporated by reference herein. In
analyzing an investment in the securities offered hereby, prospective
investors should carefully consider, together with the other matters referred
to herein, the risk factors described below. The Company cautions the reader,
however, that this list of risk factors may not be exhaustive.
 
  Seasonality and Quarterly Fluctuations. The Company's business is highly
seasonal, reflecting the general pattern associated with much of the retail
industry of peak sales and earnings during the Christmas season. Due to the
importance of the Christmas selling season, the fourth quarter of each fiscal
year has historically contributed, and the Company expects it will continue to
contribute, a disproportionate percentage of the Company's net sales and most
of its net income for the entire fiscal year. Any factors negatively affecting
the Company during the Christmas selling season in any year, including
unfavorable economic conditions, could have a material adverse effect on the
Company's financial condition and results of operations. In addition, the
Company makes decisions regarding merchandise well in advance of the season in
which it will be sold, particularly for the Christmas selling season.
Significant deviations from projected demand for products could have a
material adverse effect on the Company's financial condition and results of
operations, either by lost sales due to insufficient inventory or lost margin
due to the need to markdown excess inventory.
 
  The Company's quarterly results of operations may fluctuate based upon such
factors as the number and timing of store openings and related preopening
store expenses, the amount of net sales contributed by new and existing
stores, the mix of products sold, the timing and level of markdowns, store
closings, refurbishments or relocations, competitive factors and general
economic conditions. See "Management's Discussion and Analysis of Financial
Condition and Results of Operations--Quarterly Results and Seasonality."
 
  Risks Associated with Expansion. The Company's ability to continue to
increase its net sales and earnings will depend in part on its ability to open
new stores and to operate such stores on a profitable basis. The Company's
continued growth will also depend on its ability to increase sales in its
existing stores. The Company opened nine stores in fiscal 1996 and presently
anticipates opening a total of 12 stores in fiscal 1997 and approximately 15
stores in fiscal 1998. The Company intends to open stores in both existing and
new geographic markets. The opening of additional stores in an existing market
could result in lower net sales from existing Company stores in that market.
The success of the Company's planned expansion will be dependent upon many
factors, including the identification of suitable markets, the availability
and leasing of suitable sites on acceptable terms, the hiring, training and
retention of qualified management and other store personnel, the availability
of appropriate financing and general economic conditions. To manage its
planned expansion, the Company must ensure the continuing adequacy of its
existing systems and procedures, including product distribution facilities,
store management, financial controls and information systems. There can be no
assurance that the Company will be able to achieve its planned expansion, that
new stores will be effectively integrated into the Company's existing
operations or that such stores will be profitable.
 
  The Company's expansion strategy includes opening stores in new geographic
markets. These new markets may present competitive and merchandising
challenges that are different from those currently faced by the Company in its
existing geographic markets. The Company may incur higher costs related to
 
                                       5
<PAGE>
 
advertising and distribution in connection with entering new markets. If the
Company opens stores in new markets that do not perform to the Company's
expectations or if store openings are delayed, the Company's financial
condition and results of operations could be materially adversely affected. In
addition, in order to sell wine and beer, the Company is required to obtain
alcoholic beverage licenses for each of its new stores and the laws regulating
the issuance of alcoholic beverage licenses differ from state to state. Any
delays in receiving alcoholic beverage licenses for new stores could have an
adverse impact on such stores' operations. See "Management's Discussion and
Analysis of Financial Condition and Results of Operations" and "Business--
Growth Strategy."
 
  Risks Associated with Merchandising. The Company's success depends in part
upon the ability of its merchandising staff to anticipate the tastes of its
customers and to provide merchandise that appeals to their preferences. The
Company's strategy requires it to introduce in a timely manner products from
around the world that are affordable, distinctive in quality and design, and
not widely available from other retailers. Many of the Company's products
require long lead times. In addition, a large percentage of the Company's
merchandise changes regularly. The Company's failure to anticipate, identify
or react appropriately to changes in consumer trends could lead to, among
other things, either excess inventories and higher markdowns or a shortage of
products and could have a material adverse effect on the Company's financial
condition and results of operations. See "Business--Merchandising."
 
  Effect of Economic Conditions and Geographic Concentration. The success of
the Company's business depends to a significant extent upon the level of
consumer spending. Among the factors that affect consumer spending are the
general state of the economy, the level of consumer debt and consumer
confidence in future economic conditions. A substantial majority of the
Company's stores are located in the Western United States, principally in
California. Lower levels of consumer spending in these regions could have a
material adverse effect on the Company's financial condition and results of
operations. Reduced consumer confidence and spending may result in reduced
demand for the Company's products, limitations on the Company's ability to
increase prices and may require increased levels of selling and promotional
expenses, thereby adversely affecting the Company's financial condition and
results of operations. See "Business--Store Locations."
 
  Risks Associated with Importing. The Company imports a significant portion
of its merchandise from over 50 countries. The Company relies on its long-term
relationships with its suppliers but has no long-term contracts with such
suppliers. The Company's future success will depend in large measure upon its
ability to maintain its existing supplier relationships or to develop new
ones.
 
  As an importer, the Company's business is subject to the risks generally
associated with doing business abroad, such as foreign governmental
regulations, disruptions or delays in shipments and changes in political or
economic conditions in countries in which the Company purchases products. The
Company's business is also subject to the risks associated with any new or
revised United States legislation and regulations relating to imported
products, including quotas, duties, taxes and other charges or restrictions on
imported merchandise. Since certain of the Company's purchases are made in
currencies other than the U.S. dollar and its financial results are reported
in U.S. dollars, fluctuations in the rates of exchange between the U.S. dollar
and other currencies may have a material adverse effect on the Company's
financial condition and results of operations. Historically, the Company has
not hedged its currency risk and does not currently anticipate doing so in the
future. If any such factors were to render the conduct of business in
particular countries undesirable or impractical, or if additional United
States quotas, duties, taxes or other charges or restrictions were imposed
upon the importation of the Company's products in the future, the Company's
financial condition and results of operations could be materially adversely
affected. See "Business--Product Sourcing and Distribution."
 
  Risks Related to Distribution Facilities. The Company's distribution
functions for all of its stores are currently handled from a single facility
in Stockton, California. Any significant interruption in the operation of this
facility would have a material adverse effect on the Company's financial
condition and results of
 
                                       6
<PAGE>
 
operations. In addition, the Company intends to begin ramping up an additional
distribution facility in Indiana in fiscal 1998 to service its Midwest and
Texas stores. A failure to successfully transition its distribution operations
for these stores to the new facility or to coordinate the operations of the
two facilities could have a material adverse effect on the Company's financial
condition and results of operations. See "Business--Product Sourcing and
Distribution."
 
  Competition. The market served by the Company is highly competitive. The
Company competes against a diverse group of retailers ranging from specialty
stores to department stores and wholesale clubs. The Company's product
offerings compete with such specialty retailers as Bed, Bath & Beyond, The
Bombay Company, Crate & Barrel, Lechters, Michaels Stores, Pier 1 Imports,
Pottery Barn, Trader Joe's and Williams-Sonoma. The Company competes with
these and other retailers for customers, suitable retail locations and
qualified management personnel. Many of the Company's competitors have
significantly greater financial, marketing and other resources than the
Company, and there can be no assurance that the Company will be able to
compete successfully in the future. See "Business--Competition."
 
  Dependence on Key Personnel. The success of the Company's business will
continue to depend upon its key personnel, particularly Ralph D. Dillon, Chief
Executive Officer and Chairman of the Board, and Murray H. Dashe, President
and Vice Chairman of the Board. The Company does not maintain any key man life
insurance. The loss of the services of one or more of its key personnel could
have a material adverse effect on the Company's financial condition and
results of operations. The Company's success in the future will be dependent
upon its ability to attract, retain and motivate quality personnel, including
store managers. The Company's inability to attract and retain such key
employees, including store managers, in the future could have a material
adverse effect on the Company's financial condition and results of operations.
See "Management."
 
  Control by Certain Existing Shareholders. Upon completion of this offering,
the Company's executive officers, directors and entities affiliated with
certain of the Company's directors will beneficially own approximately 29.0%
of the outstanding shares of Common Stock (24.2% if the Underwriters' over-
allotment option is exercised in full). As a result, these shareholders,
acting together, would be able to exert substantial influence over the
election of directors and other matters requiring a shareholder vote,
including the amendment of the Company's charter documents, merger or
dissolution of the Company and sale of all or substantially all of the
Company's assets. See "Principal and Selling Shareholders."
 
  Shares Eligible for Future Sale. Substantial sales of the Company's Common
Stock in the public market after this offering could adversely affect the
market price of the Common Stock. Upon completion of this offering, 8,610,502
shares of Common Stock will be outstanding. Holders of 2,303,034 of those
shares, including the Selling Shareholders and the directors and the executive
officers of the Company, have agreed not to sell or otherwise dispose of any
of their shares for 90 days from the date of this Prospectus without the prior
written consent of BT Alex. Brown Incorporated. BT Alex. Brown Incorporated,
at any time and without notice, may release all or any part of the shares from
these restrictions. The remaining 6,307,468 shares will be freely tradeable in
the public market upon completion of this offering.
 
  Possible Volatility of Stock Price. The stock market has from time to time
experienced significant price and volume fluctuations that are unrelated to
the operating performance of particular companies. These broad market
fluctuations may adversely affect the market price of the Company's Common
Stock. In addition, the market price of the shares of Common Stock is likely
to be highly volatile. Factors such as fluctuations in the Company's operating
results, a downturn in the retail industry, changes in stock market analysts'
recommendations regarding the Company, other retail companies or the retail
industry in general and general market and economic conditions may have a
significant effect on the market price of the Company's Common Stock.
 
                                       7
<PAGE>
 
  Effect of Certain Charter and By-law Provisions. Certain provisions of the
Company's Restated Articles of Incorporation and By-laws may have the effect
of making it more difficult for a third party to acquire, or may discourage a
third party from attempting to acquire, control of the Company. Such
provisions could limit the price that certain investors might be willing to
pay in the future for shares of the Company's Common Stock. Certain of these
provisions allow the Company to issue Preferred Stock without any vote or
further action by the shareholders. In addition, the right to cumulate votes
in the election of directors has been eliminated. These provisions may make it
more difficult for shareholders to take certain corporate actions and could
have the effect of delaying or preventing a change in control of the Company.
 
                                       8
<PAGE>
 
                                USE OF PROCEEDS
 
  The net proceeds to the Company from the sale of the 400,000 shares of
Common Stock offered by it hereby are estimated to be $10.4 million, after
deducting underwriting discounts and commissions and estimated offering
expenses. The Company intends to use the net proceeds for store expansion,
working capital and other general corporate purposes. Pending such uses, the
Company intends to invest the net proceeds from this offering in short-term,
investment-grade, interest-bearing instruments. The Company will not receive
any of the proceeds from the sale of shares of Common Stock by the Selling
Shareholders.
 
                                DIVIDEND POLICY
 
  The Company intends to retain any future earnings for funding growth and,
therefore, does not anticipate paying any cash dividends in the foreseeable
future.
 
                          PRICE RANGE OF COMMON STOCK
 
  The Company's Common Stock is traded on the Nasdaq National Market under the
symbol "CPWM." The following table sets forth for the periods indicated the
high and low closing prices for the Common Stock as reported on the Nasdaq
National Market.
 
<TABLE>
<CAPTION>
                                                                   HIGH   LOW
                                                                  ------ ------
      <S>                                                         <C>    <C>
      FISCAL 1996
        First Quarter (from April 4, 1996)....................... $24.38 $18.25
        Second Quarter...........................................  30.50  19.88
        Third Quarter............................................  27.75  16.25
        Fourth Quarter...........................................  21.50  16.00
      FISCAL 1997
        First Quarter............................................  18.50  15.00
        Second Quarter ..........................................  26.25  16.38
        Third Quarter (through October 2, 1997)..................  29.50  23.75
</TABLE>
 
  On October 2, 1997, the last reported sale price of the Company's Common
Stock on the Nasdaq National Market was $28.25 per share. As of August 2,
1997, there were approximately 39 holders of record of the Company's Common
Stock, and the number of beneficial holders of the Common Stock was estimated
to be in excess of 1,000.
 
                                  THE COMPANY
 
  The Company's executive offices are located at 201 Clay Street, Oakland,
California 94607, and its telephone number is (510) 893-7300. The Company was
incorporated in 1946 in California. "Cost Plus" and the "Company" as used in
this Prospectus refer to Cost Plus, Inc. and its consolidated subsidiaries.
 
  "Cost Plus," "Cost Plus World Market" and "Where you can afford to be
different" are registered trademarks of the Company and the "Cost Plus" logo,
the "Cost Plus World Market" logo and the "World Market" logo are trademarks
of the Company. Trademarks of others are also referred to in this Prospectus.
 
 
                                       9
<PAGE>
 
                                CAPITALIZATION
 
  The following table sets forth the capitalization of the Company as of
August 2, 1997, and as adjusted as of such date to give effect to the sale of
the 400,000 shares of Common Stock offered by the Company hereby, after
deducting underwriting discounts and commissions and estimated offering
expenses, and the application of the estimated net proceeds therefrom:
 
<TABLE>
<CAPTION>
                                                             AUGUST 2, 1997
                                                          ---------------------
                                                           ACTUAL   AS ADJUSTED
                                                          --------  -----------
                                                             (IN THOUSANDS)
<S>                                                       <C>       <C>
Capital lease obligations, less current portion.......... $ 13,980   $ 13,980
Shareholders' equity:
  Preferred stock, $0.01 par value; 5,000,000 shares au-
   thorized; none issued or outstanding..................       --         --
  Common stock, $0.01 par value; 30,000,000 shares autho-
   rized; 8,210,502 shares issued and outstanding, actu-
   al; 8,610,502 shares issued and outstanding, as ad-
   justed(1).............................................       82         86
  Additional paid-in capital.............................   91,970    102,340
  Accumulated deficit....................................  (17,744)   (17,744)
                                                          --------   --------
    Total shareholders' equity...........................   74,308     84,682
                                                          --------   --------
    Total capitalization................................. $ 88,288   $ 98,662
                                                          ========   ========
</TABLE>
- --------
(1) Excludes 912,146 shares of Common Stock issuable upon exercise of stock
    options outstanding at August 2, 1997 under the Company's stock option
    plans. Subsequent to August 2, 1997, the Company granted options to
    purchase an additional 254,000 shares of Common Stock.
 
                                      10
<PAGE>
 
              SELECTED CONSOLIDATED FINANCIAL AND OPERATING DATA
              (IN THOUSANDS, EXCEPT PER SHARE AND OPERATING DATA)
 
  The selected consolidated financial and operating data set forth below is
qualified in its entirety by, and should be read in conjunction with,
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and the consolidated financial statements and notes thereto
included elsewhere in this Prospectus. The statement of operations data set
forth below for fiscal 1994, fiscal 1995 and fiscal 1996 and the consolidated
balance sheet data at the ends of fiscal 1995 and fiscal 1996 are derived from
the consolidated financial statements of the Company included elsewhere in
this Prospectus, which have been audited by Deloitte & Touche LLP. The pro
forma statement of operations data set forth below for pro forma fiscal 1995
is derived from Company records. The statement of operations data for fiscal
1992 and fiscal 1993, and the balance sheet data at the end of fiscal 1992,
fiscal 1993 and fiscal 1994, are derived from audited consolidated financial
statements not included herein. The selected financial data as of and for the
six months ended August 3, 1996 and August 2, 1997 are derived from unaudited
financial statements of the Company included in this Prospectus that have been
prepared on the same basis as the audited financial statements and, in the
opinion of management, contain all adjustments, consisting only of normal
recurring adjustments, necessary for a fair presentation of the financial
position and results of operations for such periods. Results for interim
periods are not necessarily indicative of results for the entire year.
 
<TABLE>
<CAPTION>
                                                                     PRO FORMA
                                FISCAL YEAR            ELEVEN MONTH TWELVE MONTH            SIX MONTHS ENDED
                         ----------------------------  PERIOD ENDED PERIOD ENDED  FISCAL   --------------------
                                                       FEBRUARY 3,  FEBRUARY 3,    YEAR    AUGUST 3,  AUGUST 2,
                           1992      1993      1994      1996(1)      1996(1)      1996      1996       1997
                         --------  --------  --------  ------------ ------------ --------  ---------  ---------
<S>                      <C>       <C>       <C>       <C>          <C>          <C>       <C>        <C>
STATEMENT OF OPERATIONS
 DATA:
 Net sales.............. $121,785  $133,864  $151,196    $171,548     $182,845   $214,814  $ 79,113   $ 95,819
 Cost of sales and occu-
  pancy.................   78,344    85,338    95,608     107,800      115,516    135,072    51,326     62,364
                         --------  --------  --------    --------     --------   --------  --------   --------
 Gross profit...........   43,441    48,526    55,588      63,748       67,329     79,742    27,787     33,455
 Selling, general and
  administrative
  expenses..............   38,100    41,371    46,561      50,194       54,110     62,649    26,566     31,544
 Preopening store ex-
  penses................       --       614     1,137       1,620        1,620      2,053       840        640
                         --------  --------  --------    --------     --------   --------  --------   --------
 Income from opera-
  tions.................    5,341     6,541     7,890      11,934       11,599     15,040       381      1,271
 Interest expense.......    4,917     4,851     4,862       4,843        5,131      2,451     1,384        781
                         --------  --------  --------    --------     --------   --------  --------   --------
 Income (loss) before
  income taxes..........      424     1,690     3,028       7,091        6,468     12,589    (1,003)       490
 Provision for (benefit
  from) income taxes....      273       725     1,211       2,909        2,652      5,162      (411)       196
                         --------  --------  --------    --------     --------   --------  --------   --------
 Net income (loss)...... $    151  $    965  $  1,817    $  4,182     $  3,816   $  7,427  $   (592)  $    294
                         ========  ========  ========    ========     ========   ========  ========   ========
 Net income (loss) per
  common and common
  equivalent share......                                 $   0.68     $   0.62   $   0.92  $ (0.08)   $   0.03
                                                         ========     ========   ========  ========   ========
 Weighted average common
  and
  common equivalent
  shares
  outstanding...........                                    6,153        6,153      8,105     7,733      8,489
OPERATING DATA:
 Number of stores:
 Opened during period...       --         3         5           6            6          9         3          2
 Closed during period...        1        --         3          --           --         --        --         --
 Open at end of period..       38        41        43          49           49         58        52         60
 Average sales per sell-
  ing square foot(2).... $    199  $    213  $    224    $    228     $    238   $    252  $     98   $    100
 Comparable store sales
  increase(3)...........      7.4%      6.7%      7.7%        6.6%         6.1%       6.1%      4.8%       7.3%
BALANCE SHEET DATA (AT
 PERIOD END):
 Working capital........ $  7,044  $  8,180  $  8,918    $ 11,102     $ 11,102   $ 24,807  $ 19,671   $ 24,960
 Total assets...........   86,937    91,860    99,245     105,986      105,986    128,198   110,853    123,682
 Note payable and
  capital lease
  obligations, less
  current portion.......   35,311    35,070    34,839      34,528       34,528     14,215    14,424     13,980
 Total shareholders' eq-
  uity..................   29,758    30,723    32,542      36,359       36,359     73,209    64,812     74,308
</TABLE>
- -------
(1) The Company changed its 1995 fiscal year end from February 25, 1996 to
    February 3, 1996 and, as a result, fiscal 1995 was an 11 month (49 week)
    period. The pro forma twelve month period ended February 3, 1996 was a 54
    week period.
(2) Calculated using net sales for stores open during the entire period
    divided by the selling square feet of such stores.
(3) A store is included in comparable comparisons at the beginning of the
    store's fourteenth full month of operation.
 
                                      11
<PAGE>
 
                     MANAGEMENT'S DISCUSSION AND ANALYSIS
               OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
  This Prospectus contains certain forward-looking statements within the
meaning of the federal securities laws. Actual results could differ materially
from those projected in the forward-looking statements due to a number of
factors, including those set forth under "Risk Factors" and elsewhere in this
Prospectus.
 
OVERVIEW
 
  Cost Plus opened its first store in 1958 in San Francisco, on the current
site of the Company's flagship Fisherman's Wharf store. Over the next three
decades, the Company grew steadily within the California market, increasing to
25 stores with net sales of approximately $68 million in 1985. In 1987, the
Company underwent a leveraged buyout. Between 1987 and 1990, Cost Plus opened
13 stores in Arizona, California, Colorado, New Mexico and Washington. During
this period, the Company incurred significant losses, primarily as a result of
interest charges on a high level of debt, inadequate merchandise information
systems, a high cost distribution system, and a change in merchandising mix
which reduced gross margins.
 
  Beginning in 1990, the Company recruited a new management team, including
Ralph D. Dillon as Chief Executive Officer. The new management team effected a
significant turnaround, which involved suspension of the store expansion
program and a focus on improving the profitability of the existing store base
by revamping Cost Plus' merchandising and operating strategies. In particular,
the Company developed the "Cost Plus World Market" store format, improved its
merchandising mix, increased store labor productivity, installed centralized
systems and controls, reduced high inventory shrinkage rates, relocated its
distribution center and reduced associated costs, and closed certain under-
performing stores. In addition, Cost Plus significantly reduced its financial
leverage in fiscal 1992 through a recapitalization which included the
conversion of $28.7 million of debt into equity.
 
  As a result of these changes, Cost Plus returned to profitability in fiscal
1992 and commenced a store expansion program, opening 23 stores from fiscal
1992 through fiscal 1996. The Company anticipates opening a total of 12 stores
in fiscal 1997 and approximately 15 stores in fiscal 1998.
 
 The Company believes that it benefits from attractive store level economics.
The Company's average store size is approximately 16,000 selling square feet.
The average investment by the Company for the nine stores opened in fiscal
1996, including leasehold improvements (net of landlord allowances),
equipment, the cost of inventory to furnish the store and preopening store
expenses, was approximately $1.1 million. The average net sales and store
level contribution, as a percentage of net sales (which excludes any
preopening store expenses, advertising, allocated corporate overhead and
interest), for fiscal 1996 was $4.0 million and 19.2%, respectively, for all
stores opened at least 13 months at the end of fiscal 1996.
 
  Effective for the fiscal year ended February 3, 1996, the Company changed
its fiscal year end from the Saturday closest to the end of February to the
Saturday closest to the end of January. The Company's 1995 fiscal year was
approximately 11 months (49 weeks) and ended on February 3, 1996. Prior fiscal
years presented and fiscal 1996 consist of 52 weeks. "Pro forma fiscal 1995"
refers to the 12 month (54 week) period ended February 3, 1996.
 
                                      12
<PAGE>
 
RESULTS OF OPERATIONS
 
  The following table sets forth, for the periods indicated, selected
statement of operations data expressed as a percentage of net sales and the
number of stores open at the end of each such period:
 
<TABLE>
<CAPTION>
                                                PRO FORMA
                                  ELEVEN MONTH TWELVE MONTH          SIX MONTHS ENDED
                          FISCAL  PERIOD ENDED PERIOD ENDED FISCAL  -------------------
                           YEAR   FEBRUARY 3,  FEBRUARY 3,   YEAR   AUGUST 3, AUGUST 2,
                           1994     1996(1)      1996(1)     1996     1996      1997
                          ------  ------------ ------------ ------  --------- ---------
<S>                       <C>     <C>          <C>          <C>     <C>       <C>
Net sales...............  100.0%     100.0%       100.0%    100.0%    100.0%    100.0%
Cost of sales and
 occupancy..............   63.2       62.8         63.2      62.9      64.9      65.1
                          -----      -----        -----     -----     -----     -----
Gross profit............   36.8       37.2         36.8      37.1      35.1      34.9
Selling, general and
 administrative
 expenses...............   30.8       29.3         29.6      29.2      33.5      32.9
Preopening store
 expenses...............    0.8        1.0          0.9       0.9       1.1       0.7
                          -----      -----        -----     -----     -----     -----
Income from operations..    5.2        6.9          6.3       7.0       0.5       1.3
Interest expense........    3.2        2.8          2.8       1.1       1.7       0.8
                          -----      -----        -----     -----     -----     -----
Income (loss) before
 income taxes...........    2.0        4.1          3.5       5.9      (1.2)      0.5
Provision for (benefit
 from) income taxes.....    0.8        1.7          1.4       2.4      (0.5)      0.2
                          -----      -----        -----     -----     -----     -----
Net income (loss).......    1.2%       2.4%         2.1%      3.5%     (0.7)%     0.3%
                          =====      =====        =====     =====     =====     =====
Number of stores open at
 end of period..........     43         49           49        58        52        60
</TABLE>
- -------
(1) The Company changed its 1995 fiscal year end from February 25, 1996 to
    February 3, 1996 and, as a result, fiscal 1995 was an 11 month (49 week)
    period. The pro forma twelve month period ended February 3, 1996 was a 54
    week period.
 
SIX MONTHS ENDED AUGUST 2, 1997 COMPARED TO SIX MONTHS ENDED AUGUST 3, 1996
 
  Net Sales. Net sales increased $16.7 million, or 21.1%, to $95.8 million in
the first six months of fiscal 1997 from $79.1 million in the first six months
of fiscal 1996. This increase was attributable to the opening of eight stores
subsequent to August 3, 1996, which contributed $11.0 million in net sales,
and an increase in comparable store sales of 7.3%, which contributed $5.7
million of the net sales increase. The increase in comparable store sales
resulted primarily from a larger average transaction size. As of August 2,
1997, the Company operated 60 stores compared to 52 stores at August 3, 1996.
 
  Gross Profit. As a percentage of net sales, gross profit in the first six
months of fiscal 1997 was 34.9% compared to 35.1% in the first six months of
fiscal 1996. This slight decrease resulted from higher occupancy costs in new
stores, partially offset by a sales mix more heavily weighted towards home
furnishings and home decorating products, which generally have higher gross
margins than the Company average. Lower inventory shrinkage also offset the
higher occupancy costs. New stores generally have higher occupancy costs, as a
percentage of net sales, until they reach maturity.
 
  Selling, General and Administrative ("SG&A") Expenses. As a percentage of
net sales, SG&A expenses decreased to 32.9% in the first six months of fiscal
1997 from 33.5% in the first six months of the prior fiscal year. As a
percentage of net sales, lower store payroll and other SG&A expenses were
partially offset by higher advertising costs to support an earlier Easter and
a new spring merchandising event.
 
  Preopening Store Expenses. Preopening store expenses, which include grand
opening advertising and preopening merchandising expenses, were lower in the
first six months of fiscal 1997 primarily as a result of the timing of store
openings. In addition, the average preopening costs per store decreased to
$217,000 from $240,000. This decrease in the average preopening costs per
store was primarily attributable to lower grand opening advertising expenses.
Expenses are generally incurred in both the month prior to and the month of
the store opening and vary depending on the location of a store and whether
the store is in a new or existing market.
 
                                      13
<PAGE>
 
  Interest Expense. Interest expense in the first six months of fiscal 1997
consisted of $911,000 in capital lease interest partially offset by $130,000
of net interest income. In the first six months of the previous fiscal year,
interest expense included capital lease interest and interest expense on debt
which was repaid in April 1996 with the proceeds from the Company's initial
public offering of its Common Stock.
 
  Provision for Income Taxes. The Company's effective tax rate was 40.0% in
the first six months of fiscal 1997 compared to 41.0% in the first six months
of fiscal 1996.
 
FISCAL 1996 COMPARED TO PRO FORMA FISCAL 1995
 
  Net Sales. Net sales increased $32.0 million, or 17.5%, to $214.8 million in
fiscal 1996 from $182.8 million in pro forma fiscal 1995. This increase was
attributable to: (i) the opening of nine stores subsequent to February 3,
1996, which contributed $17.6 million in net sales; (ii) an increase in
comparable store sales, which contributed $5.5 million of the net sales
increase; and (iii) $8.9 million contributed by stores opened prior to
February 3, 1996 which were not included in the comparable store base. The
increase in sales was slightly offset by two less weeks of sales in fiscal
1996 than in pro forma fiscal 1995, due to the change in year end. The
increase in comparable store sales resulted primarily from a larger average
transaction size. Comparable store sales, calculated on a comparable, day-to-
day basis, increased 6.1% over the prior year.
 
  Gross Profit. As a percentage of net sales, gross profit increased to 37.1%
in fiscal 1996 from 36.8% in pro forma fiscal 1995. This improvement resulted
primarily from lower inventory shrinkage and freight costs, partially offset
by higher occupancy costs in new stores. New stores generally have higher
occupancy costs as a percentage of net sales until they reach maturity.
 
  Selling, General and Administrative Expenses. As a percentage of net sales,
SG&A expenses declined to 29.2% in fiscal 1996 compared to 29.6% in pro forma
fiscal 1995. As a percentage of net sales, lower store and corporate payroll
expenses were partially offset by higher advertising expenses.
 
  Preopening Store Expenses. Preopening store expenses were $2.1 million in
fiscal 1996 and $1.6 million in pro forma fiscal 1995. The increase in
preopening expenses was the result of opening nine stores in fiscal 1996
versus opening six stores in pro forma fiscal 1995 which was partially offset
by a decrease in the average pre-opening costs per store to $228,000 per store
in fiscal 1996 from $270,000 per store in pro forma fiscal 1995. The decrease
in the average preopening costs per store was primarily attributable to lower
grand opening advertising expenses.
 
  Interest Expense. Interest expense in fiscal 1996 declined compared to pro
forma fiscal 1995 as a result of the repayment of borrowings in April 1996
with the proceeds from the Company's initial public offering of its Common
Stock.
 
  Provision for Income Taxes. The Company's effective tax rate in fiscal 1996
and pro forma fiscal 1995 was 41.0%.
 
PRO FORMA FISCAL 1995 COMPARED TO FISCAL 1994
 
  Net Sales. Net sales increased $31.6 million, or 20.9%, to $182.8 million in
pro forma fiscal 1995 from $151.2 million in fiscal 1994. This increase was
attributable to: (i) the opening of six stores subsequent to February 25,
1995, which contributed $14.9 million in net sales; (ii) an increase in
comparable store sales, which contributed $10.7 million of the net sales
increase; and (iii) $6.0 million contributed by stores opened prior to
February 25, 1995 which were not included in the comparable store base. The
increase in comparable store sales resulted primarily from a larger average
transaction size and two extra weeks of sales than in the prior year due to
the change in year end. Comparable store sales, calculated on a comparable,
day-to-day basis, for pro forma fiscal 1995 increased 6.1% over the prior
year.
 
 
                                      14
<PAGE>
 
  Gross Profit. As a percentage of net sales, gross profit was 36.8% in both
periods.
 
  Selling, General and Administrative Expenses. As a percentage of net sales,
SG&A expenses decreased to 29.6% in pro forma fiscal 1995 compared with 30.8%
in fiscal 1994. This decline primarily resulted from lower store and corporate
payroll expenses as a percentage of net sales.
 
  Preopening Store Expenses. Preopening store expenses increased to $1.6
million in pro forma fiscal 1995 from $1.1 million in fiscal 1994. The
increase in preopening store expenses was attributable to the opening of six
stores in pro forma fiscal 1995 as compared with five in fiscal 1994 and to an
increase in the average preopening costs per store to $270,000 from $223,000.
The increase in the average preopening costs per store resulted primarily from
higher grand opening advertising expenses.
 
  Interest Expense. Interest expense was $5.1 million in pro forma fiscal 1995
compared to $4.9 million in fiscal 1994.
 
  Provision for Income Taxes. The Company's effective tax rate in pro forma
fiscal 1995 was 41.0% compared with 40.0% in fiscal 1994. All available net
operating loss carryforwards were fully utilized by the Company in prior
periods.
 
  WHILE THE COMPANY BELIEVES THE COMPARISONS TO PRO FORMA FISCAL 1995 PROVIDED
ABOVE ARE MORE MEANINGFUL, THE DISCUSSION BELOW IS PROVIDED AS ADDITIONAL
INFORMATION.
 
FISCAL 1996 COMPARED TO THE ELEVEN MONTH PERIOD ENDED FEBRUARY 3, 1996
 
  Fiscal 1996, the twelve month period ended February 1, 1997, was a fifty-two
week period. The eleven month period ended February 3, 1996 was a forty-nine
week period.
 
  Net sales increased $43.3 million in fiscal 1996 due to: (i) the difference
in the number of weeks included in the fiscal years; (ii) the opening of nine
stores subsequent to February 3, 1996; and (iii) an increase in comparable
store sales, which resulted primarily from a larger average transaction size,
and an increase in non-comparable store sales. These additional sales
contributed to an additional $16.0 million in gross profit. SG&A expenses, as
a percentage of net sales, decreased 0.1% in fiscal 1996 primarily as a result
of lower store and corporate payroll expenses as a percentage of net sales.
Preopening store expenses increased $433,000 in fiscal 1996 as a result of
opening nine stores compared to six stores in the prior period, partially
offset by a decrease in the average preopening costs per store. Interest
expense declined $2.4 million in fiscal 1996 as a result of the repayment of
borrowings in April 1996 with the proceeds from the Company's initial public
offering of its Common Stock. The Company's effective tax rate was 41.0% in
both periods. Net income increased to $7.4 million in fiscal 1996 from $4.2
million in the prior period.
 
ELEVEN MONTH PERIOD ENDED FEBRUARY 3, 1996 COMPARED TO FISCAL 1994
 
  The eleven month period ended February 3, 1996 was a forty-nine week period.
Fiscal 1994, the twelve month period ended February 25, 1995, was a fifty-two
week period.
 
  Net sales increased $20.4 million in the eleven month period ended February
3, 1996 due to the opening of six stores subsequent to February 25, 1995, an
increase in comparable store sales, which resulted primarily from a larger
average transaction size, and an increase in non-comparable store sales,
partially offset by the difference in the number of weeks included in the
periods. These additional sales contributed to an additional $8.2 million in
gross profit. SG&A expenses, as a percentage of net sales, declined 1.5%,
primarily as a result of lower store and corporate payroll expenses as a
percentage of net sales. Preopening store expenses increased $486,000 due to
more store openings and an increase in the average preopening costs per store.
Interest expense was approximately $4.8 million in both periods. The Company's
effective tax rate was 41.0% compared to 40.0% in fiscal 1994. Net income
increased to $4.2 million from $1.8 million in fiscal 1994.
 
 
                                      15
<PAGE>
 
INFLATION
 
  The Company does not believe that inflation has had a material effect on its
financial condition and results of operations during the past three fiscal
years. However, there can be no assurance that the Company's business will not
be affected by inflation in the future.
 
QUARTERLY RESULTS AND SEASONALITY
 
  The following table sets forth the Company's unaudited quarterly operating
results for its ten most recent quarterly periods. The quarterly results for
pro forma fiscal 1995 have been restated to reflect the change in the
Company's fiscal year end to the Saturday closest to the end of January.
 
<TABLE>
<CAPTION>
                                                           FISCAL QUARTER
                          ---------------------------------------------------------------------------------------
                                   PRO FORMA 1995                           1996                       1997
                          ------------------------------------ ---------------------------------- ---------------
                           FIRST   SECOND    THIRD   FOURTH(1)  FIRST   SECOND    THIRD   FOURTH   FIRST  SECOND
                          -------  -------  -------  --------- -------  -------  -------  ------- ------- -------
                                               (IN THOUSANDS, EXCEPT NUMBER OF STORES)
<S>                       <C>      <C>      <C>      <C>       <C>      <C>      <C>      <C>     <C>     <C>
Net sales...............  $31,874  $33,083  $36,412   $81,476  $39,127  $39,986  $45,041  $90,660 $48,532 $47,287
Cost of sales and occu-
 pancy..................   21,124   21,457   23,446    49,489   25,552   25,774   29,030   54,716  31,806  30,558
                          -------  -------  -------   -------  -------  -------  -------  ------- ------- -------
Gross profit............   10,750   11,626   12,966    31,987   13,575   14,212   16,011   35,944  16,726  16,729
Selling, general and
 administrative
 expenses...............   10,733   11,442   13,327    18,608   13,055   13,511   15,718   20,365  15,786  15,758
Preopening store ex-
 penses.................       83      527      813       197      284      556    1,145       68     440     200
                          -------  -------  -------   -------  -------  -------  -------  ------- ------- -------
Income (loss) from oper-
 ations.................      (66)    (343)  (1,174)   13,182      236      145     (852)  15,511     500     771
Interest expense........    1,016    1,217    1,449     1,449      905      479      611      456     321     460
                          -------  -------  -------   -------  -------  -------  -------  ------- ------- -------
Income (loss) before in-
 come
 taxes..................   (1,082)  (1,560)  (2,623)   11,733     (669)    (334)  (1,463)  15,055     179     311
Provision for (benefit
 from) income taxes.....     (444)    (640)  (1,075)    4,811     (274)    (137)    (600)   6,173      72     124
                          -------  -------  -------   -------  -------  -------  -------  ------- ------- -------
Net income (loss).......  $  (638) $  (920) $(1,548)  $ 6,922  $  (395) $  (197) $  (863) $ 8,882 $   107 $   187
                          =======  =======  =======   =======  =======  =======  =======  ======= ======= =======
Number of stores open at
 end of period..........       43       45       48        49       50       52       57       58      60      60
</TABLE>
- --------
(1) The fourth quarter of pro forma fiscal 1995 was a 15-week period. All
    other quarters were 13 weeks.
 
  The Company's business is highly seasonal, reflecting the general pattern
associated with much of the retail industry of peak sales and earnings during
the Christmas season. Due to the importance of the Christmas selling season,
the fourth quarter of each fiscal year has historically contributed, and the
Company expects it will continue to contribute, a disproportionate percentage
of the Company's net sales and most of its net income for the entire fiscal
year. Any factors negatively affecting the Company during the Christmas
selling season in any year, including unfavorable economic conditions, could
have a material adverse effect on the Company's financial condition and
results of operations. In addition, the Company makes decisions regarding
merchandise well in advance of the season in which it will be sold,
particularly for the Christmas selling season. Significant deviations from
projected demand for products could have a material adverse effect on the
Company's financial condition and results of operations, either by lost sales
due to insufficient inventory or lost margin due to the need to markdown
excess inventory.
 
  The Company's quarterly results of operations may fluctuate based upon such
factors as the number and timing of store openings and related preopening
store expenses, the amount of net sales contributed by new and existing
stores, the mix of products sold, the timing and level of markdowns, store
closings, refurbishments or relocations, weather conditions, competitive
factors and general economic conditions.
 
LIQUIDITY AND CAPITAL RESOURCES
 
  The Company's primary uses for cash, other than to fund operating expenses,
are to support inventory requirements and for store expansion. Historically,
the Company has financed its operations primarily with borrowings under the
Company's credit facilities and internally generated funds. The Company
believes that the available borrowings under its revolving line of credit and
internally generated
 
                                      16
<PAGE>
 
funds, together with the funds raised in this offering, will be sufficient to
finance its working capital and capital expenditure requirements for at least
the next 12 months.
 
  Net cash used in operating activities in the six months ended August 2,
1997, totaled $13.6 million, an increase of $7.1 million over the comparable
period of the prior fiscal year. This increase resulted from higher income tax
payments and the timing of payments for merchandise inventory. Net cash
provided by operating activities in fiscal 1996 totaled $14.2 million, an
increase of $8.2 million over the prior period. This increase was due to a
higher operating profit and a higher level of payables due to an earlier
Easter.
 
  Net cash used in investing activities, primarily for new stores, totaled
$5.5 million for the first six months of fiscal 1997 compared to $3.1 million
in the comparable period of the prior fiscal year, and $8.0 million for fiscal
1996 compared to $5.6 million for the eleven month period ended February 3,
1996. The Company estimates that capital expenditures will approximate $11.0
million in fiscal 1997.
 
  Net cash provided by financing activities was $5.5 million in the first six
months of fiscal 1997 and included $4.9 million of borrowings under the
Company's revolving line of credit agreement and $805,000 from the issuance of
stock to employees pursuant to the Company's stock option and stock purchase
plans. Net cash provided by financing activities in fiscal 1996 included
approximately $29.1 million received in April 1996 as a result of the
Company's initial public offering. These proceeds were used to retire a $19.9
million long-term note payable and pay down the $3.2 million balance then
outstanding on the Company's revolving credit line. Remaining unused proceeds
were used for working capital and general corporate purposes. In September
1997, the Company sold its San Francisco property and leased back the store
facility, generating approximately $10.5 million in net cash proceeds.
 
  On May 7, 1996, the Company entered into a revolving line of credit
agreement with Bank of America, which was amended on May 15, 1997 and expires
June 1, 1999. The amended agreement allows for cash borrowings and letters of
credit up to $20.0 million from January 1 through June 30 and up to $35.0
million from July 1 through December 31 of each year. Interest is paid monthly
at the bank's reference rate (8.50% at August 2, 1997) or LIBOR plus 1.75%,
depending on the nature of the borrowings. The agreement is secured by the
Company's inventory and receivables. The Company is subject to certain
financial covenants including minimum tangible net worth and earnings coverage
ratio. At August 2, 1997, the Company had $4.9 million of outstanding
borrowings under the line of credit and $2.9 million outstanding under letters
of credit.
 
IMPACT OF NEW ACCOUNTING STANDARDS
 
  In February 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 128 ("SFAS 128"), Earnings per Share
("EPS"). SFAS 128 requires dual presentation of basic EPS and diluted EPS on
the face of all income statements issued after December 15, 1997 for all
entities with complex capital structures. Basic EPS is computed as net income
divided by the weighted average number of common shares outstanding for the
period. Diluted EPS reflects the potential dilution that could occur from
common shares issuable through stock options, warrants and other convertible
securities. The Company is required to adopt SFAS 128 in the fourth quarter of
fiscal 1997 and will restate, at that time, EPS data for prior periods to
conform with SFAS 128. Earlier application is not permitted.
 
  In June 1997, the Financial Accounting Standards Board issued Statements of
Financial Accounting Standards No. 130 ("SFAS 130"), Reporting Comprehensive
Income, and No. 131 ("SFAS 131"), Disclosures about Segments of an Enterprise
and Related Information. SFAS 130 requires that an enterprise report, by major
components and as a single total, the change in its net assets during the
period from nonowner sources; and SFAS 131 establishes annual and interim
reporting standards for an enterprise's operating segments and related
disclosures about its products, services, geographic areas and major
customers. Adoptions of these statements will not impact the Company's
consolidated financial position, results of operations or cash flows and any
effect will be limited to the form and content of its disclosures. Both
statements are effective for fiscal years beginning after December 15, 1997,
with earlier application permitted.
 
                                      17
<PAGE>
 
                                   BUSINESS
 
  This Prospectus contains certain forward-looking statements within the
meaning of the federal securities laws. Actual results could differ materially
from those projected in the forward-looking statements due to a number of
factors including those set forth under "Risk Factors" and elsewhere in this
Prospectus.
 
THE COMPANY
 
  Cost Plus is a leading specialty retailer of casual home living and
entertaining products. As of September 15, 1997, the Company operated 66
stores under the name "Cost Plus World Market" in 12 states, primarily in the
Western United States. Cost Plus' business strategy is to differentiate itself
by offering a large and ever-changing selection of unique products, many of
which are imported, at competitive prices in an exciting shopping environment.
Many of Cost Plus' products are proprietary or private label, often
incorporating the Company's own designs, "World Market" brand name, quality
standards and specifications, and typically are not available at department
stores and other specialty retailers.
 
BUSINESS STRATEGY
 
  The Company's goal is to be the leading specialty retailer of casual home
living and entertaining products in each of its selected geographic markets.
The following elements of the Company's strategy are designed to build and
reinforce the image of Cost Plus as a destination store which fulfills a wide
range of its customers' casual lifestyle needs:
 
  Distinctive Merchandise. The Company believes that its focus on distinctive
and ever-changing merchandise selection differentiates Cost Plus from other
retailers. A significant portion of the Company's merchandise is made abroad
in over 50 countries, and many of these goods are handcrafted by local
artisans. The Company's buyers actively work with designers, artists and
suppliers to develop products, many of which are designed by or exclusively
for Cost Plus. The Company frequently changes its merchandise and visual
displays in order to promote a sense of discovery in its stores and to
encourage repeat shopping.
 
  Complementary Product Offerings. Cost Plus stores offer a variety of related
products designed to fulfill its customers' needs for casual home decor and
entertaining. The offerings include home decorating items such as furniture
and rugs as well as a variety of tabletop and kitchen products. Cost Plus
stores also offer a number of gift and decorative accessories including
collectibles, cards, wrapping paper, Christmas and other seasonal items. In
addition, Cost Plus offers its customers a wide selection of gourmet foods and
beverages. The Company believes its unique product mix differentiates it from
other retailers.
 
  Exciting Shopping Environment. The Company strives to create an exciting
shopping experience by implementing its merchandise strategy in a unique store
environment. The Company's stores are designed to evoke the feeling of a
"marketplace" through colorful and creative visual displays and merchandise
presentations, including goods in open barrels and baskets, groupings of
related products in distinct "shops" within the store, and in-store activities
such as cooking demonstrations and food and coffee tastings. Complementary
products are positioned in proximity to one another and cross merchandising
themes are used in merchandise displays to tie different product offerings
together. The Company believes this marketplace environment provides customers
with a fun shopping experience and encourages browsing throughout the store.
 
  Attentive Customer Service. The Company seeks to provide attentive and
helpful customer service without being intrusive. Sales personnel are
instructed to respond to customers' questions and are trained
 
                                      18
<PAGE>
 
to be particularly knowledgeable in the merchandise about which most questions
arise, such as furniture, coffee and wine. The Company believes that its
approach to customer service reinforces its image as a fun and friendly place
to shop.
 
  Value for the Customer. The Company is committed to providing value to its
customers through competitive everyday prices complemented by selected
promotions. The Company's value image is reinforced by the Company's trademark
slogan, "Cost Plus--Where you can afford to be different," as well as its
store format which includes bulk displays, open ceilings, concrete floors and
simple wooden fixtures.
 
GROWTH STRATEGY
 
  Cost Plus' growth strategy is to open stores in new and existing geographic
markets as well as to increase sales in existing stores. The Company plans to
open stores primarily in metropolitan and suburban markets that can support
multiple stores and enable the Company to achieve advertising, distribution
and operating efficiencies. The Company may also selectively enter mid-size
markets which can support one or two stores that the Company believes meet its
profitability criteria. As part of its site selection process, Cost Plus
analyzes demographic, psychographic and competitive data to evaluate a trade
area's suitability. Cost Plus stores are located predominantly in high traffic
metropolitan and suburban locales, often near major malls in sites co-anchored
by other lifestyle retailers. In fiscal 1996, the Company opened nine stores
including stores in new markets in Illinois and Texas. As of September 15,
1997, the Company has opened two stores in Texas, one in Wisconsin, one in
California, one in Illinois, three in Michigan and currently anticipates
opening four additional stores in existing markets in fiscal 1997. The Company
anticipates opening approximately 15 stores in fiscal 1998. In addition to new
store openings, the Company seeks to increase sales in existing stores through
advertising to attract new customers and through merchandising presentations
and an in-store marketing program to increase the average transaction size.
See "Risk Factors--Risks Associated with Expansion."
 
MERCHANDISING
 
  Cost Plus' merchandising strategy is to offer customers a large selection of
distinctive items related to the theme of casual home living and entertaining.
 
  Products. The Company believes its distinctive and unique merchandise
differentiates Cost Plus from other retailers. Many of Cost Plus' products are
proprietary or private label, often incorporating the Company's own designs,
"World Market" brand name, quality standards and specifications, and typically
are not available at department stores and other specialty retailers. In
addition to strengthening the stores' product offering, proprietary and
private label goods typically offer higher gross margin opportunities than
branded goods. A significant portion of Cost Plus' products are made abroad in
over 50 countries, and many of these goods are handcrafted by local artisans.
See "Risk Factors--Risks Associated with Merchandising."
 
  The Company's product offerings are designed to provide solutions to
customers' casual living and home entertaining needs. The offerings include
home decorating items such as furniture, rugs, pillows, frames and baskets.
Cost Plus' furniture products include ready-to-assemble living and dining room
pieces as well as outdoor furniture made from a variety of materials such as
rattan, hardwood and wrought iron. The Company also sells a number of tabletop
and kitchen items including glassware, ceramics, textiles and cooking
utensils. Kitchen products offer the casual gourmet an assortment of products
organized around a variety of themes such as baking, food preparation,
barbecue and international dining.
 
  Cost Plus World Markets offer a number of gift and decorative accessories,
including collectibles, cards, wrapping paper and Christmas and other seasonal
items. Because many of the gift and collectible items come from around the
world, they contribute to the exotic atmosphere of the stores.
 
 
                                      19
<PAGE>
 
  Cost Plus also offers its customers a wide selection of gourmet foods and
beverages, including wine, micro-brewed and imported beer, coffee and tea. The
wine assortment offers a number of moderately priced premium wines, including
a variety of well recognized labels as well as wines not readily available at
neighborhood wine or grocery stores. Coffee, roasted at the Company's own
roasting plant, is sold over-the-counter from bulk containers. Packaged
snacks, candy and pasta are displayed in open barrels and crates. Gourmet
foods include a sampling of products from around the world, including seasonal
items that relate to "old world" holidays and customs.
 
  Cost Plus offers a broad assortment of products that enables customers to
select among a wide range of designs, colors and styles. An average Cost Plus
World Market store carries approximately 9,000 to 12,000 SKUs at any time. The
large size of the Company's stores allows Cost Plus to devote more space to
its products than that devoted to similar products at many other specialty and
department stores. The Company replaces or updates many of the items in its
merchandise assortment on a regular basis in order to promote a sense of
discovery and to encourage repeat shopping. The Company regularly marks down
and eliminates items that do not meet its turnover expectations.
 
  Pricing. Cost Plus offers high quality products at competitive prices. The
Company complements its competitive everyday prices with "Real Deals" which
reflect opportunistic buys by the Company, enabling the Company to pass on
additional savings to the customer. The Company routinely shops a variety of
retailers to ensure that its products are competitively priced. In fiscal
1996, Cost Plus customers spent, on average, approximately $26 per
transaction.
 
  Planning and Buying. Cost Plus effectively manages a large number of
products by utilizing a centralized merchandise planning system. The Company
maintains a central buying staff which is responsible for establishing the
assortment of inventory within the merchandise groups each season, including
integrating trends or themes identified by the Company into its different
product offerings. The Company regularly monitors merchandise through its
management information systems to identify and respond to product trends. The
Company attempts to moderate the risk associated with merchandise purchasing
by testing selected new products in a limited number of stores. The Company's
long-standing relationships with overseas suppliers and its extensive
knowledge of the import process facilitate the planning and buying process.
The buyers work closely with suppliers to develop unique products that will
meet customers' expectations for quality and value. The Company's buyers
communicate with district and store managers and use the management
information systems to tailor the merchandise mix of individual stores to
regional conditions and to better ensure that in-stock availability will be
maintained in accordance with the specific requirements of each store.
 
COST PLUS WORLD MARKET
 
  Format and Presentation. The Company's stores are designed to evoke the
feeling of a "marketplace" through colorful and creative visual displays and
merchandise presentations, including goods in open barrels and baskets,
groupings of related products in distinct "shops" within the store, and in-
store activities such as cooking demonstrations and food and coffee tastings.
The Company believes that its marketplace effect provides customers with a fun
shopping experience and encourages browsing throughout the store.
 
  The average selling space of a Cost Plus World Market is approximately
16,000 square feet, which allows space and flexibility for merchandise
displays, product adjacencies and directed traffic patterns. Complementary
products are positioned in proximity to one another and cross merchandising
themes are used in merchandise displays to tie different product offerings
together. The unobstructed floor plan allows the customer to see virtually all
of the different product areas in a Cost Plus World Market from the store
entrance. The "power" aisle, in which "Real Deals" are displayed, leads the
customer through the store into the different product areas. The Company uses
a "swing" area near the front of the store to group seasonal products in
themes, such as Christmas and Easter. Store signage, including permanent as
 
                                      20
<PAGE>
 
well as promotional signs, is developed by the Company's in-house graphic
design department. End caps, bulk stacks and free standing displays are
changed monthly.
 
  The Cost Plus World Market format is also designed to reinforce the store's
value image through exposed ceilings, concrete floors, simple wooden fixtures
and open or bulk displays of merchandise. The Company displays most of its
inventory on the selling floor and makes effective use of vertical space
through, for example, a display of chairs arranged on a wall and rugs hanging
from vertical display racks.
 
  The Company believes that its customers usually visit a Cost Plus store as a
destination store with a specific purchase in mind. The Company also believes
that once in the store, its customers often spend additional time shopping and
browsing, usually purchasing more items than they originally intended.
 
  Store Operations and Training. A typical Cost Plus store is staffed with a
store manager, two to four assistant managers, two or three sales associates
dedicated to certain product areas, including furniture, coffee and wine, and
approximately 25 to 30 full-time and part-time sales associates, depending on
the season. Cost Plus has incentive compensation programs for its district,
store and assistant managers to reward individual and store performance. The
Company recognizes individual performance through internal promotions and
actively assists its managers and other sales personnel in reaching
performance goals through training seminars and programs.
 
  Store Economics. The Company believes that it benefits from attractive store
level economics. The Company's average store size is approximately 16,000
selling square feet. The average investment by the Company for the nine stores
opened in fiscal 1996, including leasehold improvements (net of landlord
allowances), equipment, the cost of inventory to furnish the store, and
preopening store expenses, was approximately $1.1 million. The average net
sales and store level contribution as a percentage of net sales (which
excludes any preopening store expenses, advertising, allocated corporate
overhead and interest) for fiscal 1996 was $4.0 million and 19.2%,
respectively, for all stores opened at least 13 months at the end of fiscal
1996. See "Risk Factors--Effect of Economic Conditions and Geographic
Concentration."
 
CUSTOMER SERVICE
 
  The Company seeks to provide attentive and helpful customer service without
being intrusive. Sales personnel are instructed to respond to customers'
questions and are trained to be particularly knowledgeable in the merchandise
about which most questions arise, such as furniture, coffee and wine. The
Company also provides and replies to customer comment cards, which are
directed to the Company's Chief Executive Officer, and uses focus groups to
further ensure a high level of customer satisfaction. The Company believes
that its approach to customer service reinforces its image as a fun and
friendly place to shop.
 
ADVERTISING
 
  The Company advertises through direct mail, promotional ads in major daily
newspapers, radio and television. The Company's approach is to regionalize its
advertising and to use the most efficient media mix within a geographic area.
The Company uses four to ten page full color mailers and color newspaper
advertisements in selected markets to highlight product offerings and selected
promotions. Radio and television advertising is often used for store openings
and for seasonal advertising, such as Christmas and Easter. For store grand
openings, the Company uses a combination of newspaper, direct mail, radio and
television.
 
PRODUCT SOURCING AND DISTRIBUTION
 
  The Company purchases all of its inventory through its central purchasing
system, which allows the Company to take advantage of volume purchase
discounts and improve controls over inventory and product mix. The Company
purchases its merchandise from over 1,500 suppliers, and no supplier
represented over 6% of total purchases in fiscal 1996. A significant portion
of Cost Plus' products are made
 
                                      21
<PAGE>
 
abroad in over 50 countries including China, Thailand, India, Indonesia,
Taiwan and Italy. The Company has established a well developed overseas
sourcing network and enjoys long-standing relationships with many of its
vendors. As is customary in the industry, the Company does not have long-term
contracts with any suppliers. The Company's buyers often work with suppliers
to produce unique products exclusive to Cost Plus. The Company believes that,
although there could be delays in changing suppliers, alternate sources of
merchandise for all product categories are available at comparable prices.
Cost Plus purchases overseas products on a free-on-board shipping point basis
and the Company's insurance on such goods commences at the time it takes
ownership. The Company also purchases a number of domestic products,
especially in the gourmet food and beverage area. See "Risk Factors--Risks
Associated with Importing."
 
  All purchasing decisions are made by the Company's buyers who have primary
responsibility for product selection, stocking levels and pricing. Purchasing
operations are facilitated by the use of computerized merchandise information
systems which allow the Company to analyze product sell-through and assist the
buyers in making merchandise decisions. The Company's central replenishment
system includes a store-specific, individualized inventory "model stock" which
enables the Company to maintain adequate stock levels in each location. The
Company believes its centralized purchasing system has helped it to minimize
inventory and control out-of-stock situations.
 
  The Company currently services all of its stores from its distribution
facility in Stockton, California. Domestically sourced merchandise is usually
delivered to the distribution facility by common carrier or by Company trucks.
The Company believes that this distribution facility will be able to handle,
or can be upgraded to handle, the Company's store expansion plans for the
Western United States over the next three years. In addition, the Company has
signed a lease for a distribution facility in Peru, Indiana which is expected
to support the distribution of goods to its Midwest and Texas stores beginning
in fiscal 1998.
 
  Cost Plus operates its own coffee roasting facility located in Stockton,
California. Green coffee beans are purchased on the spot commodity market,
then stored and roasted as needed. Cost Plus roasted more than 400,000 pounds
of coffee beans in fiscal 1996 to fill store orders. Currently, the facility
has excess capacity and the Company believes its facility will be able to
handle a significant expansion in coffee sales with only minimal increases in
operating expense.
 
MANAGEMENT INFORMATION SYSTEMS
 
  Each of the Company's stores is linked to the Cost Plus headquarters in
Oakland, California through a point-of-sale system that interfaces with an IBM
AS/400 computer. The Company's information systems keep a record, which is
updated daily, of each merchandise item sold. The point-of-sale system also
has scanning, "price-look-up" and on-line credit card approval capabilities,
all of which improve transaction accuracy, speed checkout time and increase
overall store efficiency. The Company is in the process of upgrading its in-
store information system to improve information flow to store management,
improve store productivity through labor scheduling and enhance other in-store
capabilities.
 
  The Company uses several other customized management information and control
systems to direct the Company's operations and finances. These computerized
systems are designed to ensure the integrity of the Company's inventory, allow
the merchandising staff to reprice merchandise, replenish depleted store
inventories, identify sales trends and monitor merchandise mix at individual
stores and throughout all of the Company's stores. The Company believes that
these systems allow for lower average store inventories, higher operating
efficiency, better in-stock availability and fewer markdowns. These systems
also enable the Company to produce the periodic financial reports necessary
for monitoring and developing budgets for the Company's expanding business.
The Company believes that its current management information system is readily
upgradeable to support the Company's planned expansion for the foreseeable
future.
 
                                      22
<PAGE>
 
STORE LOCATIONS (66 AS OF SEPTEMBER 15, 1997)
 
 
 
LOGO
 
ARIZONA              CALIFORNIA-           IDAHO             TEXAS
Mesa                 SOUTHERN              Boise             Austin
Phoenix (2)          Brea
 
                                                             Grapevine
Scottsdale           City of Industry      ILLINOIS          Houston (3)
Tucson               Glendale              Aurora            Plano
 
                     La Jolla              Chicago           San Antonio
CALIFORNIA-          La Mesa               Oakbrook
NORTHERN             Lakewood              Skokie            WASHINGTON
Citrus Heights       Los Angeles                             Bellevue
Colma                Mission Viejo         MICHIGAN          Lynnwood
Concord              Oceanside             Grand Rapids      Seattle
Fremont              Palm Desert           Rochester Hills   Tukwila
Fresno               Pasadena              Westland
Greenbrae            San Diego                               WISCONSIN
Modesto              San Dimas             NEVADA            Madison
Mountain View        Santa Ana             Las Vegas (2)
Oakland              Torrance
Pleasanton           Westlake Village      NEW MEXICO
Sacramento           Woodland Hills        Albuquerque
San Francisco
San Jose (2)         COLORADO              OREGON
San Mateo            Aurora                Tigard
Santa Rosa           Denver (2)
Walnut Creek
 
                                       23
<PAGE>
 
PROPERTY
 
  The Company leases land and buildings for 59 stores (of which 17 are capital
leases), leases land and owns the buildings for six stores and owns the land
and building for one store. The Company currently leases its executive
headquarters in Oakland, California pursuant to a lease which expires in
October 1998. The Company anticipates moving its executive headquarters to a
leased location near its existing headquarters in fiscal 1998. The Company
currently leases its distribution facility of approximately 400,000 square
feet in Stockton, California pursuant to a lease which expires in September
2001 and has three renewal options for five years each. The Company has signed
a lease for an additional distribution facility in Peru, Indiana, initially
covering 100,000 square feet and expandable to 450,000 square feet.
 
COMPETITION
 
  The markets served by the Company are highly competitive. The Company
competes against a diverse group of retailers ranging from specialty stores to
department stores and wholesale clubs. The Company's product offerings compete
with such specialty retailers as Bed, Bath & Beyond, The Bombay Company, Crate
& Barrel, Lechters, Michaels Stores, Pier 1 Imports, Pottery Barn, Trader
Joe's and Williams-Sonoma. Specialty retailers tend to have higher prices and
a more narrow assortment of products than Cost Plus. Department stores
typically have higher prices than Cost Plus for similar merchandise. Wholesale
clubs may have lower prices than Cost Plus, but the product assortment is
generally more limited. The Company competes with these and other retailers
for customers, suitable retail locations and qualified management personnel.
See "Risk Factors--Competition."
 
EMPLOYEES
 
  As of August 2, 1997, the Company had approximately 808 full-time and
approximately 1,228 part-time employees. Of these, approximately 1,736 were
employed in the Company's stores and approximately 300 were employed in the
distribution facility and corporate office positions. The Company regularly
supplements its work force with temporary workers, especially in the fourth
quarter of each year, to service increased customer traffic during the peak
Christmas season. Approximately 100 employees located in the 13 stores in
Northern California are covered by a collective bargaining agreement which
expires on December 31, 1998. The Company believes that its relationships with
its employees are good.
 
TRADEMARKS
 
  The Company regards its trademarks and service marks as having significant
value and as being important to its marketing efforts. The Company has
registered its "Cost Plus," "Cost Plus World Market," "Crossroads," "World
Market" and "Where you can afford to be different" marks and its "Cost Plus
World Market" and "World Market" logos with the United States Patent and
Trademark Office on the Principal Register. The Company has also secured
California state registration of its "Crossroads" mark. The Company's policy
is to pursue registration of its marks and to oppose vigorously infringement
of its marks.
 
LITIGATION
 
  The Company is not a party to any material pending legal proceedings.
 
                                      24
<PAGE>
 
                                  MANAGEMENT
 
EXECUTIVE OFFICERS AND DIRECTORS
 
  The executive officers and directors of the Company, and their ages as of
June 30, 1997, are as follows:
 
<TABLE>
<CAPTION>
                NAME                AGE                 POSITION
                ----                ---                 --------
 <C>                                <C> <S>
 Ralph D. Dillon..................   56 Chief Executive Officer and Chairman of
                                         the Board
 Murray H. Dashe..................   55 President and Vice Chairman of the
                                         Board
 Dennis R. Daugherty..............   54 Executive Vice President, Operations
 Kathi P. Lentzsch................   41 Executive Vice President, Merchandising
                                         and Marketing
 Joan S. Fujii....................   50 Vice President, Human Resources
 Patricia T. Saucy................   45 Acting Chief Financial Officer, Vice
                                         President, Finance, Chief Accounting
                                         Officer and Secretary
 Gary D. Weatherford..............   40 Vice President, Store Operations
 Malcolm R. Carden................   50 Treasurer
 Charmaine D. Casella.............   34 Controller
 Joseph H. Coulombe(2)............   67 Director
 Danny W. Gurr(2).................   39 Director
 Mervin G. Morris(1)..............   76 Director
 Edward A. Mule(1)................   34 Director
 Olivier L. Trouveroy(1)(2).......   42 Director
 Thomas D. Willardson(1)..........   46 Director
</TABLE>
- --------
(1) Member of the Compensation Committee.
 
(2) Member of the Audit Committee.
 
  Mr. Dillon has served as Chairman and Chief Executive Officer since August
1996. Prior to August 1996, Mr. Dillon served as President, Chairman and Chief
Executive Officer since joining the Company in September 1990. From August
1987 to August 1990, Mr. Dillon served as President, Chief Operating Officer
and a member of the Board of Directors of Family Dollar Stores, Inc., a
discount retail chain. From 1985 to 1987, he was President and Chief Operating
Officer of Coast America Corporation, a hardware store chain. From 1982 to
1984, he served as President and Chief Executive Officer of Bowater Home
Center, Inc., a chain of home improvement stores.
 
  Mr. Dashe joined the Company in June 1997 as Vice Chairman of the Board and
was named President in September 1997. Mr. Dashe is responsible for overseeing
all day-to-day operations of the Company. From August 1992 to June 1997, he
was Chief Operating Officer of Leslie's Poolmart, Inc., a swimming pool
supplies retail chain, and was a director of that company from August 1989 to
November 1996. From April 1990 through June 1992, he was President and Chief
Executive Officer of RogerSound Labs, a Southern California retailer of
audio/video consumer electronics. From September 1985 through April 1990, Mr.
Dashe held several positions with SILO, a consumer electronics and appliance
retailer, including Regional President, Regional Vice President and Director
of Stores. Previously, he was employed in an executive capacity by other
retailers, including Allied Stores Corp., where he served in a variety of
positions, including Vice President/Director of Stores.
 
 
                                      25
<PAGE>
 
  Mr. Daugherty was appointed Executive Vice President of Operations in August
1996. Prior to August 1996, Mr. Daugherty served as Vice President,
Distribution/Logistics since joining the Company in December 1990. From
January 1988 to December 1990, Mr. Daugherty was employed by Coast to Coast
Stores, Inc. (formerly Coast America Corp.) where he served most recently as
Vice President of Distribution. Prior to that, Mr. Daugherty held various
positions with the United States Armed Forces relating to transportation and
distribution operations.
 
  Ms. Lentzsch joined the Company in February 1997 as Executive Vice President
of Merchandising and Marketing. From May 1993 to May 1996, Ms. Lentzsch served
as Senior Vice President, Merchandising at Pottery Barn. From April 1991 to
May 1993, Ms. Lentzsch was Vice President, Merchandising and Marketing at
Impostors, a retail jewelry chain. Previously, she served as Vice President,
Merchandising at Pier 1 Imports. Prior to that, she held a number of
merchandising and marketing executive positions with several retailers.
 
  Ms. Fujii joined the Company in May 1991 and has served as Vice President,
Human Resources since October 1994. From May 1991 to October 1994, Ms. Fujii
served as the Company's Director of Human Resources. From 1975 to May 1991,
she was employed by Macy's California in the operations and personnel
departments, ultimately serving as Vice President, Human Resources at Macy's
Union Square store in San Francisco.
 
  Ms. Saucy was named the Company's Acting Chief Financial Officer and
Secretary in September 1997, its Vice President, Finance in August 1997 and
its Chief Accounting Officer in August 1996. Ms. Saucy joined the Company in
January 1991 and served as Vice President, Controller from May 1991 to August
1997. From January 1991 to May 1991, Ms. Saucy served as the Company's
Controller. From August 1990 to January 1991, she was Vice President and
Controller at Crescent Jewelers, a jewelry retailer. From January 1986 to
April 1990, Ms. Saucy served as Assistant Controller at Ross Stores, an off-
price apparel retailer.
 
  Mr. Weatherford joined the Company in January 1988 and has served as Vice
President, Store Operations since June 1995. From April 1991 to June 1995, Mr.
Weatherford served as a Regional Manager for the Company, and from January
1990 to April 1991, he was a Senior Store Manager for the Company. From
January 1988 to January 1990, Mr. Weatherford served as Buyer and Store Design
Director for Cost Plus.
 
  Mr. Carden was named the Company's Treasurer in August 1996. Mr. Carden
joined the Company in October 1986 and served as Director of Finance from May
1992 to August 1996. From October 1986 to May 1992, Mr. Carden served as
Manager of Financial Planning. Prior to joining the Company, Mr. Carden was
Manager of Strategic Planning for Genstar Corporation.
 
  Ms. Casella was named the Company's Controller in August 1997. Ms. Casella
served as the Company's Assistant Controller from February 1993 to August
1997. From August 1991 until January 1993, Ms. Casella was Corporate
Accounting Manager for Nestle Food Co., a manufacturer and distributor of food
products. Prior to that date, she was a Manager with the public accounting
firm of Price Waterhouse LLP. Ms. Casella is a Certified Public Accountant.
 
  Mr. Coulombe has served as a director of the Company since November 1995.
From February 1995 to April 1995, Mr. Coulombe served as President and Chief
Executive Officer of Sport Chalet Inc., a sporting goods retailer. From
February 1994 to January 1995, Mr. Coulombe served as Chief Executive
 
                                      26
<PAGE>
 
Officer of Provigo Corp., a wholesale and retail grocer. From November 1992 to
February 1994, Mr. Coulombe was an independent business consultant. From March
1992 to October 1992, Mr. Coulombe served as Executive Vice President of
Pacific Enterprises, with principal responsibility for Thrifty Corporation, an
operator of drug and sporting goods chain stores and also served as Co-
Chairman of Thrifty Corporation. From June 1989 through March 1992, Mr.
Coulombe served as an independent business consultant. Mr. Coulombe is the
founder of Trader Joe's, a specialty food grocery chain, and served as its
Chief Executive Officer from 1957 to 1989.
 
 
  Mr. Gurr has served as a director of the Company since November 1995. From
September 1991 to the present, Mr. Gurr has served as President and Chief
Executive Officer of Lauriat's Books, Inc., an operator of various bookstore
chains. From November 1995 until June 1997, Mr. Gurr served as President and
Chief Executive Officer of Chadwick Miller, Inc., an importer and wholesaler
of housewares and gifts. From September 1990 to September 1991, Mr. Gurr was
Vice President of Publishing and Acquisition for the Outlet Book Company
Division of Random House, Inc.
 
  Mr. Morris has served as a director of the Company since November 1995. Mr.
Morris has been a private investor since June 1979. Mr. Morris founded
Mervyn's Stores in 1949. He was Chairman and Chief Executive Officer of
Mervyn's until 1979. He has previously served as a director at Dayton Hudson
Corporation, Pacific Gas & Electric Co. and Saga Corporation.
 
  Mr. Mule has served as a director of the Company since May 1995. Since
September 1984, Mr. Mule has been employed by Goldman, Sachs & Co., an
investment bank, serving in various departments including mergers and
acquisitions, high yield bond finance and in the office of the Chairman. Mr.
Mule has been a Managing Director of Goldman, Sachs & Co. since 1994.
 
  Mr. Trouveroy has served as a director of the Company since March 1995. Mr.
Trouveroy joined ING in 1992 and currently serves as a managing partner of ING
Equity Partners, LP I. From 1990 through 1991 Mr. Trouveroy was a managing
director of General Electric Capital Corporation ("GECC") in charge of GECC's
Corporate Finance office in Paris, France. From 1984 to 1990, Mr. Trouveroy
was an investment banker in the mergers and acquisitions department of Drexel
Burnham Lambert Incorporated in New York, most recently as a first vice
president. Mr. Trouveroy also serves as a director of American Communications
Services, Inc., a local access telecommunications provider.
 
  Mr. Willardson was re-elected as a director of the Company in March 1996. He
served also as a director of the Company from March 1991 to February 1996. Mr.
Willardson is a Vice President and Associate Managing Director of Bechtel
Enterprises Inc., a wholly-owned investment and development subsidiary of
Bechtel Group, Inc. He served as a manager of that company from July 1995
until August 1997. From January 1986 to July 1995, Mr. Willardson served as a
manager at The Fremont Group, an investment company.
 
  The number of the directors of the Company is currently set at eight and
currently all directors are elected annually and serve until the next annual
meeting of shareholders or until the election and qualification of their
successors. All executive officers serve at the discretion of the Board of
Directors. There are no family relationships between any of the directors or
executive officers of the Company.
 
                                      27
<PAGE>
 
                      PRINCIPAL AND SELLING SHAREHOLDERS
 
  The following table sets forth information known to the Company with respect
to the beneficial ownership of its Common Stock as of June 30, 1997, and as
adjusted to reflect the sale of Common Stock offered hereby, by (i) each
person or entity who is known by the Company to own beneficially more than 5%
of the Common Stock, (ii) each of the Company's directors, (iii) the Chief
Executive Officer and each of the three other most highly compensated current
executive officers of the Company, (iv) all current directors and executive
officers as a group and (v) each Selling Shareholder.
 
<TABLE>
<CAPTION>
                                          SHARES                      SHARES
                                       BENEFICIALLY                BENEFICIALLY
                                      OWNED PRIOR TO   NUMBER OF    OWNED AFTER
                                        OFFERING(2)     SHARES      OFFERING(2)
                                     -----------------   BEING   -----------------
      NAME AND ADDRESS(1)             NUMBER   PERCENT  OFFERED   NUMBER   PERCENT
      -------------------            --------- ------- --------- --------- -------
<S>                                  <C>       <C>     <C>       <C>       <C>
ING Equity Partners, LP, I(3)(4)
 135 East 57th Street
 New York, NY 10022................  2,320,409  28.4%  1,213,393 1,107,016  12.9%
The Goldman Sachs Group, L.P.(4)(5)
 85 Broad Street
 New York, NY 10004................  2,320,409  28.4   1,213,393 1,107,016  12.9
Ralph D. Dillon(6).................    250,375   3.0      23,214   227,161   2.6
Murray H. Dashe....................     --       --       --        --       --
Dennis R. Daugherty(7).............     54,566    *       --        54,566    *
Patricia T. Saucy(8)...............     21,410    *       --        21,410    *
Joseph H. Coulombe.................      1,768    *       --         1,768    *
Danny W. Gurr(9)...................      1,500    *       --         1,500    *
Mervin G. Morris...................      1,768    *       --         1,768    *
Edward A. Mule(4)(10)..............  2,320,409  28.4   1,213,393 1,107,016  12.9
Olivier L. Trouveroy(4)(11)........  2,320,409  28.4   1,213,393 1,107,016  12.9
Thomas D. Willardson(4)............      1,768    *       --         1,768    *
All directors and executive
 officers as a group
 (15 persons)(12)..................  5,024,156  59.4   2,450,000 2,574,156  29.0
</TABLE>
- --------
 * Less than 1%
(1) Except as otherwise indicated in the footnotes to this table and pursuant
    to applicable community property laws, the persons named in the table have
    sole voting and investment power with respect to the shares of Common
    Stock shown.
(2) Percentage ownership is based on 8,157,704 shares of Common Stock
    outstanding as of June 30, 1997, and 8,610,502 shares of Common Stock
    outstanding after the offering, plus any shares issuable pursuant to the
    options held by the person or group in question which may be exercised
    within 60 days of June 30, 1997. Assumes no exercise of the Underwriters'
    over-allotment option.
(3) Shares held of record by ING (U.S.) Capital Corporation ("ING") on behalf
    of ING Equity Partners LP, I ("Equity Partners"), the beneficial owner of
    such shares. If the Underwriters' over-allotment option is exercised in
    full, ING and Equity Partners will sell an additional 213,750 shares in
    this offering.
(4) Includes 1,768 shares issuable upon exercise of stock options exercisable
    within 60 days of June 30, 1997.
(5) Shares held by Goldman Sachs Credit Partners L.P., ("Goldman Sachs Credit
    Partners") an affiliate of The Goldman Sachs Group, L.P. ("GS Group"). If
    the Underwriters' over-allotment option is exercised in full, Goldman
    Sachs Credit Partners will sell an additional 213,750 shares in this
    offering.
(6) Includes 65,249 shares held by The Dillon Trust, of which Mr. Dillon and
    his spouse are trustees and 1,000 shares registered in the name of Mr.
    Dillon's spouse, Carol Dillon. Also includes 185,126 shares issuable upon
    exercise of stock options exercisable within 60 days of June 30, 1997. In
    connection with the offering, Mr. Dillon will exercise options to purchase
    23,214 shares and sell such shares in the offering.
(7)  Includes 330 shares registered in the name of Mr. Daugherty's spouse, Sue
     Daugherty. Also includes 39,891 shares issuable upon exercise of stock
     options exercisable within 60 days of June 30, 1997.
(8)  Includes 2,222 shares held by The Saucy Family Trust of which Ms. Saucy
     and her spouse are trustees. Also includes 19,188 shares issuable upon
     exercise of stock options exercisable within 60 days of June 30, 1997.
(9)  Includes 300 shares registered in the name of Mr. Gurr's spouse, Vivian
     Southwell.
(10) Consists of 2,320,409 shares held by Goldman Sachs Credit Partners. Mr.
     Mule, a director of the Company, is a Managing Director of GS Group,
     which has a 99% interest in the company that is the general partner of
     Goldman Sachs Credit Partners, and has the right to direct the voting and
     disposition of the shares. Accordingly, Mr. Mule may be deemed to be a
     beneficial owner of these shares. Mr. Mule disclaims beneficial ownership
     of such shares except to the extent of his pecuniary interest therein.
(11) Consists of 2,320,409 shares held by ING. Mr. Trouveroy, a director of
     the Company, is a managing partner of Equity Partners. Accordingly, Mr.
     Trouveroy may be deemed to be a beneficial owner of these shares. Mr.
     Trouveroy disclaims beneficial ownership of such shares except to the
     extent of his pecuniary interests therein.
(12) See notes (3) through (11) above. Also includes an additional 44,827
     shares issuable upon exercise of stock options exercisable within 60 days
     of June 30, 1997.
 
                                      28
<PAGE>
 
                                 UNDERWRITING
 
  Subject to the terms and conditions of the Underwriting Agreement, the
Underwriters named below (the "Underwriters"), through their Representatives,
BT Alex. Brown Incorporated, BancAmerica Robertson Stephens, William Blair &
Company, L.L.C. and NationsBanc Montgomery Securities, Inc. have severally
agreed to purchase from the Company and the Selling Shareholders the following
respective numbers of shares of Common Stock at the public offering price less
the underwriting discounts and commissions set forth on the cover page of this
Prospectus:
 
<TABLE>
<CAPTION>
                                                                       NUMBER OF
UNDERWRITER                                                             SHARES
- -----------                                                            ---------
<S>                                                                    <C>
BT Alex. Brown Incorporated...........................................   522,500
BancAmerica Robertson Stephens........................................   522,500
William Blair & Company, L.L.C........................................   522,500
NationsBanc Montgomery Securities, Inc................................   522,500
Bear, Stearns & Co., Inc..............................................    60,000
Credit Suisse First Boston Corporation................................    60,000
Donaldson, Lufkin & Jenrette Securities Corporation...................    60,000
Lehman Brothers Inc...................................................    60,000
PaineWebber Incorporated..............................................    60,000
Prudential Securities Incorporated....................................    60,000
SBC Warburg Dillon Read Inc...........................................    60,000
Smith Barney Inc......................................................    60,000
Crowell, Weedon & Co..................................................    40,000
Dain Bosworth Incorporated............................................    40,000
Everen Securities, Inc................................................    40,000
Needham & Company, Inc................................................    40,000
The Robinson-Humphrey Company, LLC....................................    40,000
Wessels, Arnold & Henderson, L.L.C. ..................................    40,000
Wheat First Butcher Singer............................................    40,000
                                                                       ---------
  Total............................................................... 2,850,000
                                                                       =========
</TABLE>
 
  The Underwriting Agreement provides that the obligations of the Underwriters
are subject to certain conditions precedent and that the Underwriters will
purchase all shares of the Common Stock offered hereby if any of such shares
are purchased.
 
  The Company has been advised by the Representatives of the Underwriters that
the Underwriters propose to offer the shares of Common Stock to the public at
the public offering price set forth on the cover page of this Prospectus and
to certain dealers at such price less a concession not in excess of $0.85 per
share. The Underwriters may allow, and such dealers may reallow, a concession
not in excess of $0.10 per share to certain other dealers. After the public
offering, the offering price and other selling terms may be changed by the
Representatives of the Underwriters.
 
  Certain of the Selling Shareholders have granted to the Underwriters an
option, exercisable not later than 30 days after the date of this Prospectus,
to purchase up to 427,500 additional shares of Common Stock at the public
offering price less the underwriting discounts and commissions set forth on
the cover page of this Prospectus. To the extent that the Underwriters
exercise such option, each of the Underwriters will have a firm commitment to
purchase approximately the same percentage thereof that the number of shares
of Common Stock to be purchased by it shown in the above table bears to
2,850,000 and such Selling Shareholders will be obligated, pursuant to the
option, to sell such shares to the Underwriters. The Underwriters may exercise
such option only to cover over-allotments made in connection with the sale of
Common Stock offered hereby. If purchased, the Underwriters will offer such
additional shares on the same terms as those on which the 2,850,000 shares are
being offered.
 
                                      29
<PAGE>
 
  The Company and the Selling Shareholders have agreed to indemnify the
Underwriters against certain liabilities, including liabilities under the
Securities Act.
 
  The Company's directors and executive officers and the Selling Shareholders
have agreed not to offer, sell or otherwise dispose of the shares of Common
Stock held by them immediately prior to completion of this offering for a
period of 90 days after the commencement of this offering without the prior
written consent of BT Alex. Brown Incorporated except to the extent being sold
in this offering. The Company has entered into a similar agreement, except
that it may issue, and grant options to purchase, shares of Common Stock under
its current stock option and purchase plans and pursuant to other currently
outstanding options. BT Alex. Brown Incorporated, at any time and without
notice, may release all or any part of the shares from these restrictions.
 
  The Representatives of the Underwriters have advised the Company that the
Underwriters do not intend to confirm sales to any account over which they
exercise discretionary authority.
 
  The Underwriters have advised the Company that, pursuant to Regulation M
under the Securities Act, certain persons participating in this offering may
engage in transactions, including stabilizing bids, syndicate covering
transactions or the imposition of penalty bids, which may have the effect of
stabilizing or maintaining the market price of the Common Stock at a level
above that which might otherwise prevail in the open market. A "stabilizing
bid" is a bid for or the purchase of the Common Stock on behalf of the
Underwriters for the purpose of fixing or maintaining the price of the Common
Stock. A "syndicate covering transaction" is the bid for or the purchase of
the Common Stock on behalf of the Underwriters to reduce a short position
incurred by the Underwriters in connection with this offering. A "penalty bid"
is an arrangement permitting the Underwriters to reclaim the selling
concession otherwise accruing to an Underwriter or dealer in connection with
this offering if the Common Stock originally sold by such Underwriter or
dealer is purchased by the Underwriters in a syndicate covering transaction
and has therefore not been effectively placed by such Underwriter or dealer.
The Underwriters have advised the Company that such transactions may be
effected on the Nasdaq National Market or otherwise and, if commenced, may be
discontinued at any time.
 
  As permitted by Rule 103 under the Securities Exchange Act of 1934, as
amended (the "Exchange Act"), Underwriters or prospective Underwriters that
are market makers ("passive market makers") in the Common Stock may make bids
for or purchases of Common Stock on the Nasdaq National Market until such
time, if any, when a stabilizing bid for such securities has been made. Rule
103 generally provides that: (i) a passive market maker's net daily purchases
of the Common Stock may not exceed 30% of its average daily trading volume in
such securities for the two full consecutive calendar months (or any 60
consecutive days ending within the 10 days) immediately preceding the filing
date of the registration statement of which this Prospectus forms a part; (ii)
a passive market maker may not effect transactions or display bids for the
Common Stock at a price that exceeds the highest independent bid for the
Common Stock by persons who are not passive market makers; and (iii) bids made
by passive market makers must be identified as such.
 
                                      30
<PAGE>
 
                                 LEGAL MATTERS
 
  The validity of the Common Stock offered hereby will be passed upon for the
Company and the Selling Shareholders by Wilson Sonsini Goodrich & Rosati,
Professional Corporation, Palo Alto, California. Certain legal matters in
connection with this offering will be passed upon for the Underwriters by
Orrick, Herrington & Sutcliffe LLP, San Francisco, California. Attorneys of
Wilson Sonsini Goodrich & Rosati, Professional Corporation representing the
Company in this offering own 3,000 shares of the Company's Common Stock.
 
                                    EXPERTS
 
  The consolidated financial statements of Cost Plus, Inc. and subsidiaries as
of February 3, 1996 and February 1, 1997 and for the fiscal year ended
February 25, 1995, the 11 month period ended February 3, 1996, and the fiscal
year ended February 1, 1997, appearing in this Prospectus have been audited by
Deloitte & Touche LLP, independent auditors, as set forth in their report
thereon appearing herein, and are included in reliance upon such report given
upon the authority of such firm as experts in accounting and auditing.
 
                             AVAILABLE INFORMATION
 
  The Company is subject to the informational requirements of the Exchange Act
and in accordance therewith files reports, proxy and information statements,
and other information with the Securities and Exchange Commission (the
"Commission"). Such reports, proxy and information statements, and other
information filed by the Company can be inspected and copied at the public
reference facilities maintained by the Commission at Room 1024, 450 Fifth
Street, N.W., Washington, D.C. 20549, as well as the regional offices of the
Commission located at Citicorp Center, 500 West Madison Street, Suite 1400,
Chicago, Illinois 60661, and Seven World Trade Center, Suite 1300, New York,
New York 10048. Copies of such material can be obtained from the Public
Reference Section of the Commission at 450 Fifth Street, N.W., Washington,
D.C. 20549 at prescribed rates. The Commission maintains a World Wide Web site
that contains reports, proxy and information statements, and other information
that are filed through the Commission's Electronic Data Gathering, Analysis
and Retrieval System. This Web site can be accessed at http://www.sec.gov.
 
  The Company has filed with the Commission a Registration Statement on Form
S-3 (together with all amendments and exhibits thereto, the "Registration
Statement") under the Securities Act with respect to the Common Stock offered
hereby. This Prospectus does not contain all of the information set forth in
the Registration Statement and the exhibits thereto, certain parts of which
are omitted in accordance with the rules and regulations of the Commission.
For further information with respect to the Company and the Common Stock,
reference is made to the Registration Statement and the exhibits thereto.
Statements contained in this Prospectus as to the contents of any contract or
other document are not necessarily complete and, in each instance, reference
is made to the copy of such contract or document filed as an exhibit to the
Registration Statement, each such statement being qualified in all respects by
such reference. Copies of the Registration Statement, including all exhibits
thereto, may be obtained from the Commission's principal office in Washington,
D.C. upon payment of the fees prescribed by the Commission, or may be examined
without charge at the offices of the Commission described above.
 
                                      31
<PAGE>
 
                     INFORMATION INCORPORATED BY REFERENCE
 
  The following documents filed by the Company with the Commission pursuant to
the Exchange Act are incorporated by reference herein: (i) the Company's
Annual Report on Form 10-K for the year ended February 1, 1997, as amended,
and the Quarterly Reports on Form 10-Q for the fiscal quarters ended May 3,
1997 and August 2, 1997; (ii) the description of the Company's Common Stock to
be offered hereby contained in the Company's Registration Statement on Form 8-
A filed on March 1, 1996 pursuant to Section 12(g) of the Exchange Act
including any amendment or report filed for the purpose of updating such
description and (iii) all other reports and other documents filed by the
Company pursuant to Sections 13(a), 14 and 15(d) of the Exchange Act since the
end of the fiscal year covered by the Annual Report referred to above and
prior to the completion of this offering.
 
  Any statement contained herein or in a document incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or superseded
for purposes of the Registration Statement and this Prospectus to the extent
that a statement contained in the Registration Statement or in this Prospectus
modifies or supersedes such statement. Any such statement so modified or
superseded shall not be deemed, except as so modified or superseded, to
constitute a part of the Registration Statement or this Prospectus.
 
  The Company hereby undertakes to provide without charge to each person to
whom a copy of this Prospectus is delivered (including any beneficial owner),
upon the written or oral request of any such person, a copy of any or all of
the documents referred to above or elsewhere herein which have been
incorporated by reference in this Prospectus, other than exhibits to such
documents. Requests for such copies should be directed to Patricia T. Saucy,
Acting Chief Financial Officer, Vice President, Finance, Chief Accounting
Officer and Secretary, Cost Plus, Inc., 201 Clay Street, Oakland, California
94607, (510) 893-7300, extension 3071.
 
                                      32
<PAGE>
 
                                COST PLUS, INC.
 
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
<TABLE>
<S>                                                                        <C>
CONSOLIDATED FINANCIAL STATEMENTS - FISCAL YEAR ENDED FEBRUARY 1, 1997,
 ELEVEN MONTH PERIOD ENDED FEBRUARY 3, 1996, AND FISCAL YEAR ENDED 
 FEBRUARY 25, 1995
  Independent Auditors' Report...........................................   F-2
  Consolidated Balance Sheets............................................   F-3
  Statements of Consolidated Operations..................................   F-4
  Statement of Consolidated Shareholders' Equity.........................   F-5
  Statements of Consolidated Cash Flows..................................   F-6
  Notes to Consolidated Financial Statements.............................   F-7
UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS - SIX MONTHS ENDED AUGUST 2,
 1997 AND AUGUST 3, 1996
  Condensed Consolidated Balance Sheets..................................  F-16
  Statements of Condensed Consolidated Operations........................  F-17
  Statements of Condensed Consolidated Cash Flows........................  F-18
  Notes to Condensed Consolidated Financial Statements...................  F-19
</TABLE>
 
                                      F-1
<PAGE>
 
                         INDEPENDENT AUDITORS' REPORT
 
Board of Directors
Cost Plus, Inc.
Oakland, California
 
  We have audited the accompanying consolidated balance sheets of Cost Plus,
Inc. as of February 1, 1997 and February 3, 1996, and the related statements
of consolidated operations, consolidated shareholders' equity and consolidated
cash flows for the fiscal year ended February 1, 1997, the eleven month period
ended February 3, 1996 and the fiscal year ended February 25, 1995. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.
 
  We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.
 
  In our opinion, such consolidated financial statements present fairly, in
all material respects, the financial position of Cost Plus, Inc. as of
February 1, 1997 and February 3, 1996, and the results of their operations and
their cash flows for the fiscal year ended February 1, 1997, the eleven month
period ended February 3, 1996 and the fiscal year ended February 25, 1995 in
conformity with generally accepted accounting principles.
 
Deloitte & Touche LLP
 
San Francisco, California
March 14, 1997
 
                                      F-2
<PAGE>
 
                                COST PLUS, INC.
 
                          CONSOLIDATED BALANCE SHEETS
               (IN THOUSANDS EXCEPT SHARE AND PER SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                                        FEBRUARY 1, FEBRUARY 3,
                                                           1997        1996
                                                        ----------- -----------
<S>                                                     <C>         <C>
ASSETS
Current assets:
  Cash and cash equivalents............................  $ 14,398    $  2,181
  Merchandise inventories..............................    42,605      35,213
  Other current assets.................................     2,413       1,960
                                                         --------    --------
    Total current assets...............................    59,416      39,354
Property and equipment, net............................    60,205      58,300
Other assets...........................................     8,577       8,332
                                                         --------    --------
    Total assets.......................................  $128,198    $105,986
                                                         ========    ========
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable.....................................  $ 14,706    $  9,422
  Income taxes payable.................................     6,095       3,359
  Accrued compensation.................................     6,607       5,373
  Revolving line of credit with related parties........       --        3,165
  Other current liabilities............................     7,201       6,933
                                                         --------    --------
    Total current liabilities..........................    34,609      28,252
Capital lease obligations..............................    14,215      14,633
Note payable to related parties........................       --       19,895
Deferred income taxes..................................     3,548       4,455
Other long-term obligations............................     2,617       2,392
Shareholders' equity:
  Preferred stock, $.01 par value: 5,000,000 and 0
   shares authorized; none issued and outstanding......       --          --
  Common stock, $.01 par value: 30,000,000 and
   6,819,931 shares authorized; issued and outstanding
   8,099,840 and 5,906,264 shares......................        81          59
  Additional paid-in capital...........................    91,166      61,765
  Deficit..............................................   (18,038)    (25,465)
                                                         --------    --------
    Total shareholders' equity.........................    73,209      36,359
                                                         --------    --------
Total liabilities and shareholders' equity.............  $128,198    $105,986
                                                         ========    ========
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-3
<PAGE>
 
                                COST PLUS, INC.
 
                     STATEMENTS OF CONSOLIDATED OPERATIONS
                    (IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                         FISCAL YEAR ELEVEN MONTH FISCAL YEAR
                                            ENDED    PERIOD ENDED    ENDED
                                         FEBRUARY 1, FEBRUARY 3,  FEBRUARY 25,
                                            1997         1996         1995
                                         ----------- ------------ ------------
<S>                                      <C>         <C>          <C>
Net sales...............................  $214,814     $171,548     $151,196
Cost of sales and occupancy.............   135,072      107,800       95,608
                                          --------     --------     --------
  Gross profit..........................    79,742       63,748       55,588
Selling, general and administrative
 expenses...............................    62,649       50,194       46,561
Preopening store expenses...............     2,053        1,620        1,137
                                          --------     --------     --------
Income from operations..................    15,040       11,934        7,890
Interest expense........................     2,451        4,843        4,862
                                          --------     --------     --------
Income before income taxes..............    12,589        7,091        3,028
Provision for income taxes..............     5,162        2,909        1,211
                                          --------     --------     --------
Net income..............................  $  7,427     $  4,182     $  1,817
                                          ========     ========     ========
Net income per common and common
 equivalent share.......................  $   0.92     $   0.68
                                          ========     ========
Weighted average common and common
 equivalent shares outstanding..........     8,105        6,153
                                          ========     ========
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-4
<PAGE>
 
                                COST PLUS, INC.
 
                 STATEMENT OF CONSOLIDATED SHAREHOLDERS' EQUITY
                          (IN THOUSANDS EXCEPT SHARES)
 
<TABLE>
<CAPTION>
                           PREFERRED STOCK     COMMON STOCK   ADDITIONAL               TOTAL
                          ------------------ ----------------  PAID-IN             SHAREHOLDERS'
                            SHARES    AMOUNT  SHARES   AMOUNT  CAPITAL   DEFICIT      EQUITY
                          ----------  ------ --------- ------ ---------- --------  -------------
<S>                       <C>         <C>    <C>       <C>    <C>        <C>       <C>
Balance at
 February 26, 1994......   7,045,707   $ 70    514,400  $ 5    $62,114   $(31,464)    $30,725
Net income..............                                                    1,817       1,817
                          ----------   ----  ---------  ---    -------   --------     -------
Balance at
 February 25, 1995......   7,045,707     70    514,400    5     62,114    (29,647)     32,542
Stock conversion, net of
 related costs..........  (7,045,707)   (70) 5,307,528   53       (392)                  (409)
Exercise of stock
 options................                        84,336    1         43                     44
Net income..............                                                    4,182       4,182
                          ----------   ----  ---------  ---    -------   --------     -------
Balance at
 February 3, 1996.......         --     --   5,906,264   59     61,765    (25,465)     36,359
Initial public offering,
 net of related costs...                     2,136,614   21     28,876                 28,897
Stock issued under
 employee stock
 purchase plan..........                        12,700   --        251                    251
Exercise of stock
 options................                        44,262    1        178                    179
Tax effect of
 disqualifying stock
 dispositions...........                                            96                     96
Net income..............                                                    7,427       7,427
                          ----------   ----  ---------  ---    -------   --------     -------
Balance at
 February 1, 1997.......         --    $ --  8,099,840  $81    $91,166   $(18,038)    $73,209
                          ==========   ====  =========  ===    =======   ========     =======
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-5
<PAGE>
 
                                COST PLUS, INC.
 
                     STATEMENTS OF CONSOLIDATED CASH FLOWS
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                          FISCAL YEAR ELEVEN MONTH FISCAL YEAR
                                             ENDED    PERIOD ENDED    ENDED
                                          FEBRUARY 1, FEBRUARY 3,  FEBRUARY 25,
                                             1997         1996         1995
                                          ----------- ------------ ------------
<S>                                       <C>         <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income...............................   $ 7,427     $ 4,182      $ 1,817
Adjustments to reconcile net income to
 net cash
 provided by operating activities:
  Depreciation and amortization..........     6,810       5,158        4,884
  Loss on disposal of property and
   equipment.............................        81         153          492
  Deferred income taxes..................      (962)        (76)        (483)
  Change in assets and liabilities:
    Merchandise inventories..............    (7,392)     (4,153)      (4,643)
    Other assets.........................    (1,514)       (918)          40
    Accounts payable.....................     5,024      (2,692)       5,845
    Other liabilities....................     4,717       4,352        4,080
                                            -------     -------      -------
      Net cash provided by operating
       activities........................    14,191       6,006       12,032
                                            -------     -------      -------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchases of property and equipment....    (8,001)     (5,599)      (6,535)
                                            -------     -------      -------
      Net cash used in investing
       activities........................    (8,001)     (5,599)      (6,535)
                                            -------     -------      -------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net (payments) borrowings under
   revolving line of credit..............    (3,165)        616       (3,679)
  Principal payments on capital lease
   obligations...........................      (336)       (243)        (191)
  Issuance of stock......................    29,423        (365)         --
  Payments on other long term debt.......   (19,895)        --           --
                                            -------     -------      -------
      Net cash provided by (used in)
       financing activities..............     6,027           8       (3,870)
                                            -------     -------      -------
Net increase in cash and cash
 equivalents.............................    12,217         415        1,627
Cash and cash equivalents:
  Beginning of period....................     2,181       1,766          139
                                            -------     -------      -------
  End of period..........................   $14,398     $ 2,181      $ 1,766
                                            =======     =======      =======
SUPPLEMENTAL DISCLOSURES OF CASH FLOW
 INFORMATION:
  Cash paid during the year for
   interest..............................   $ 2,850     $ 4,943      $ 4,922
                                            =======     =======      =======
  Cash paid during the year for taxes....   $ 3,358     $ 1,135      $   109
                                            =======     =======      =======
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-6
<PAGE>
 
                                COST PLUS, INC.
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
1. SUMMARY OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES
 
  Business--Cost Plus, Inc. and subsidiaries (the "Company") is a specialty
retailer of casual home living and entertaining products. At February 1, 1997,
the Company operated 58 stores under the name "Cost Plus World Market" in ten
states primarily in the western United States. The Company's product offerings
are designed to provide solutions to customers' casual living and home
entertaining needs. The offerings include home decorating items such as
furniture and rugs as well as a variety of tabletop and kitchen products. Cost
Plus stores also offer a number of gift and decorative accessories including
collectibles, cards, wrapping paper and other seasonal items. In addition,
Cost Plus offers its customers a wide selection of gourmet foods and
beverages, including wine, micro-brewed and imported beer, coffee and tea.
 
  Fiscal Year--Effective in fiscal 1995, the Company has changed its fiscal
year end from the Saturday closest to the last day of February to the Saturday
closest to the last day of January. The fiscal years ended February 1, 1997
(fiscal 1996) and February 25, 1995 (fiscal 1994) contain 52 weeks. The eleven
month period ended February 3, 1996 (fiscal 1995) contains 49 weeks.
 
  Principles of Consolidation--The consolidated financial statements include
the accounts of Cost Plus, Inc. and its subsidiaries. Intercompany balances
and transactions are eliminated in consolidation.
 
  Accounting Estimates--The preparation of financial statements in conformity
with generally accepted accounting principles requires management to make
estimates and assumptions that affect the reported amounts of assets and
liabilities at the date of the financial statements and the reported amounts
of revenues and expenses during the reporting period. Actual results could
differ from those estimates.
 
  Cash Equivalents--The Company considers all highly liquid investments with
original maturities of three months or less as cash equivalents.
 
  Merchandise Inventories--Inventories are stated at the lower of cost or
market as determined under the retail inventory method. Cost includes certain
buying and distribution costs related to the procurement and processing of
merchandise.
 
  Preopening Store Expenses--Preopening store expenses include grand opening
advertising, labor and hiring expenses and are expensed as incurred.
 
  Property and Equipment--Furniture, fixtures and equipment are stated at cost
and depreciated using the straight-line method over their estimated useful
lives which is generally five years. Leasehold improvements are amortized on a
straight-line basis over the lesser of the related lease terms or useful
lives.
 
  Capitalized Leases--Noncancelable leases which meet the criteria of capital
leases are capitalized as assets and amortized over the lease term, using the
straight-line method.
 
  Other Assets--Goodwill is amortized on a straight-line basis over 40 years.
Lease rights and interests are amortized on a straight-line basis over the
lease term.
 
  Long-Lived Assets--The Company's policy is to review the recoverability of
all long-lived assets on an annual basis and whenever events or changes
indicate that the carrying amount of an asset may not be recoverable. Based
upon the Company's review as of February 1, 1997 and February 3, 1996, no
material adjustment was made to the carrying value of such assets.
 
  Deferred Rent--Certain of the Company's operating leases contain
predetermined fixed escalations of the minimum rentals during the initial
term. For these leases, the Company recognizes the related rental expense on a
straight-line basis over the life of the lease and records the difference
between the amount
 
                                      F-7
<PAGE>
 
                                COST PLUS, INC.
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
charged to operations and amounts paid as deferred rent. As part of its lease
agreements, the Company receives certain lease incentives, primarily
construction allowances. These allowances have been deferred and are amortized
on a straight-line basis over the life of the lease as a reduction of rent
expense.
 
  Advertising Expense--Advertising costs are expensed as incurred. For the
fiscal year ended February 1, 1997, the eleven month period ended February 3,
1996, and the fiscal year ended February 25, 1995, advertising costs were
$11,519,000, $8,725,000 and $7,763,000 respectively.
 
  Concentration of Credit Risk--Financial instruments, which potentially
subject the Company to concentration of credit risk, consist principally of
cash and cash equivalents. The Company places its cash with high quality
financial institutions. At times, such amounts may be in excess of the FDIC
insurance limits.
 
  Taxes on Income--Income taxes are accounted for using an asset and liability
approach that requires the recognition of deferred tax assets and liabilities
for the expected future tax consequences of events that have been recognized
in the Company's consolidated financial statements or tax returns. In
estimating future tax consequences, all expected future events are considered
other than changes in the tax law or rates.
 
  Earnings per Share--Earnings per share are computed by dividing net income
by the weighted average number of common and common equivalent shares
outstanding during the period. Common stock options issued within one year of
the Company's initial public offering were considered as outstanding for the
entire period ended February 3, 1996.
 
  Stock Based Compensation--The Company accounts for stock-based awards to
employees using the intrinsic value method in accordance with Accounting
Principles Board Opinion No. 25, Accounting for Stock Issued to Employees, and
related interpretations.
 
  Impact of New Accounting Standards--In February 1997, the Financial
Accounting Standards Board issued Statement of Financial Accounting Standards
No. 128 ("SFAS 128"), Earnings per Share ("EPS"). SFAS 128 requires dual
presentation of basic EPS and diluted EPS on the face of all income statements
issued after December 15, 1997 for all entities with complex capital
structures. Basic EPS is computed as net income divided by the weighted
average number of common shares outstanding for the period. Diluted EPS
reflects the potential dilution that could occur from common shares issuable
through stock options, warrants and other convertible securities. The pro
forma effect assuming adoption of SFAS 128 at the beginning of each period is
presented below:
 
<TABLE>
<CAPTION>
                                                                   FISCAL FISCAL
                                                                    1996   1995
                                                                   ------ ------
   <S>                                                             <C>    <C>
   Pro forma EPS:
     Basic........................................................ $0.96  $0.72
     Diluted...................................................... $0.92  $0.68
</TABLE>
 
                                      F-8
<PAGE>
 
                                COST PLUS, INC.
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
2. PROPERTY AND EQUIPMENT
 
  Property and equipment consist of the following:
 
<TABLE>
<CAPTION>
                                                         FEBRUARY 1, FEBRUARY 3,
                                                            1997        1996
                                                         ----------- -----------
                                                             (IN THOUSANDS)
   <S>                                                   <C>         <C>
   Land and land improvements...........................  $  7,030    $  7,075
   Building and leasehold improvements..................    33,400      30,510
   Furniture, fixtures and equipment....................    23,683      19,164
   Facilities under capital leases......................    26,700      26,700
                                                          --------    --------
       Total............................................    90,813      83,449
   Less accumulated depreciation........................   (30,608)    (25,149)
                                                          --------    --------
   Property and equipment, net..........................  $ 60,205    $ 58,300
                                                          ========    ========
</TABLE>
 
3. OTHER ASSETS
 
  Other assets consist of the following:
 
<TABLE>
<CAPTION>
                                                         FEBRUARY 1, FEBRUARY 3,
                                                            1997        1996
                                                         ----------- -----------
                                                             (IN THOUSANDS)
   <S>                                                   <C>         <C>
   Goodwill.............................................   $ 3,972     $ 3,972
   Lease rights and interests...........................     3,146       3,146
   Other................................................     5,805       5,099
                                                           -------     -------
       Total............................................    12,923      12,217
   Less accumulated amortization........................    (4,346)     (3,885)
                                                           -------     -------
   Other assets.........................................   $ 8,577     $ 8,332
                                                           =======     =======
</TABLE>
 
                                      F-9
<PAGE>
 
                                COST PLUS, INC.
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
4. LEASES
 
  The Company leases certain property consisting of retail stores, warehouses,
the corporate office and equipment. Store leases typically contain provisions
for two to three renewal options for five to ten years each with renewal
periods from 1997 to 2040 at the then current market rates. The retail store,
warehouse and corporate office leases generally provide for the Company to
assume the maintenance and all or a portion of the property tax obligations on
the leased property.
 
  The minimum rental payments required under capital leases (with interest
rates generally 12.75%) and noncancelable operating leases with an initial
lease term in excess of one year at February 1, 1997, are as follows:
 
<TABLE>
<CAPTION>
                                                   CAPITAL  OPERATING
                                                   LEASES     LEASES    TOTAL
                                                   -------  ---------- --------
                                                         (IN THOUSANDS)
   <S>                                             <C>      <C>        <C>
   Year ending:  1998............................. $ 2,245   $ 12,966  $ 15,211
                 1999.............................   2,245     12,337    14,582
                 2000.............................   2,270     10,919    13,189
                 2001.............................   2,305     10,993    13,298
                 2002.............................   1,928     10,623    12,551
   Thereafter through the year 2040...............  32,006     76,798   108,804
                                                   -------   --------  --------
   Minimum lease commitments......................  42,999   $134,636  $177,635
                                                             ========  ========
   Less amount representing interest.............. (28,367)
                                                   -------
   Present value of capital lease obligations.....  14,632
   Less current portion...........................    (417)
                                                   -------
   Long-term portion.............................. $14,215
                                                   =======
</TABLE>
 
  Accumulated depreciation related to capital leases amounted to $9,580,000
and $8,482,000 at February 1, 1997 and February 3, 1996, respectively.
Depreciation expense related to capitalized leases is classified as occupancy.
For the fiscal year ended February 1, 1997, the eleven-month period ended
February 3, 1996 and the fiscal year ended February 25, 1995, such
depreciation expense was $1,098,000, $991,000 and $1,097,000, respectively.
 
  Minimum and contingent rental expense, which are based upon certain factors
such as sales volume and property taxes, under operating and capital leases,
as well as sublease rental income, are as follows:
 
<TABLE>
<CAPTION>
                                         FISCAL YEAR ELEVEN MONTH FISCAL YEAR
                                            ENDED    PERIOD ENDED    ENDED
                                         FEBRUARY 1, FEBRUARY 3,  FEBRUARY 25,
                                            1997         1996         1995
                                         ----------- ------------ ------------
                                                    (IN THOUSANDS)
   <S>                                   <C>         <C>          <C>
   Operating leases:
     Minimum rental expense.............   $ 9,924     $ 7,127      $ 6,447
     Contingent rental expense..........       554         506          488
     Less sublease rental income........    (1,884)     (1,477)      (1,423)
                                           -------     -------      -------
       Total............................   $ 8,594     $ 6,156      $ 5,512
                                           =======     =======      =======
   Capital leases--contingent rental
    expense.............................   $   813     $   685      $   712
                                           =======     =======      =======
</TABLE>
 
  Total minimum rental income to be received from noncancelable sublease
agreements through 2011 is approximately $13,651,000 as of February 1, 1997.
 
                                     F-10
<PAGE>
 
                                COST PLUS, INC.
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
5. REVOLVING LINE OF CREDIT AND NOTE PAYABLE TO RELATED PARTIES
 
  Revolving line of credit and note payable to related parties (see Note 10)
consist of the following:
 
<TABLE>
<CAPTION>
                                                         FEBRUARY 1, FEBRUARY 3,
                                                            1997        1996
                                                         ----------- -----------
                                                             (IN THOUSANDS)
   <S>                                                   <C>         <C>
   Revolving line of credit.............................    $--        $ 3,165
                                                            ====       =======
   Note payable.........................................    $--        $19,895
   Less current portion.................................     --            --
                                                            ----       -------
       Total............................................    $--        $19,895
                                                            ====       =======
</TABLE>
 
  On May 7, 1996 the Company entered into a revolving line of credit agreement
with Bank of America which expires May 31, 1998. The Company's existing
revolving line of credit agreement was terminated. The new agreement allows
for cash borrowings and letters of credit of up to $20,000,000 from January 1
through June 30 and $35,000,000 from July 1 through December 31 of each year.
The Company is required to have not more than $5,000,000 outstanding,
excluding letters of credit, for a period of 45 days between December 1 and
March 31 of the next year. Interest is paid monthly at the bank's reference
rate (8.25% at February 1, 1997) or LIBOR plus 2%, depending on the nature of
the borrowings. A commitment fee on the unused portion is payable quarterly,
in arrears, at .125% per year. The agreement is secured by the Company's
inventory and receivables. The Company is required to maintain certain
financial loan covenants including minimum tangible net worth, earnings
coverage ratio and inventory turn. At February 1, 1997, the Company had no
outstanding borrowings under the line of credit. Letters of credit totaling
$2,160,590 were outstanding leaving current availability of $17,839,410.
 
6. FAIR VALUE OF FINANCIAL INSTRUMENTS
 
  Statement of Financial Accounting Standards No. 107, Disclosures about Fair
Value of Financial Instruments, requires entities to disclose the fair value
of their financial instruments. The carrying value of current assets and
liabilities approximates their fair market value.
 
7. INCOME TAXES
 
  The provision for income taxes consists of the following:
 
<TABLE>
<CAPTION>
                                          FISCAL YEAR ELEVEN MONTH FISCAL YEAR
                                             ENDED    PERIOD ENDED    ENDED
                                          FEBRUARY 1, FEBRUARY 3,  FEBRUARY 25,
                                             1997         1996         1995
                                          ----------- ------------ ------------
                                                     (IN THOUSANDS)
   <S>                                    <C>         <C>          <C>
   Payable:
     Federal.............................   $5,240       $2,399       $1,293
     State...............................    1,045          586          401
                                            ------       ------       ------
       Total payable.....................    6,285        2,985        1,694
                                            ------       ------       ------
   Deferred:
     Federal.............................     (989)         (11)        (330)
     State...............................     (134)         (65)        (153)
                                            ------       ------       ------
       Total deferred....................   (1,123)         (76)        (483)
                                            ------       ------       ------
   Provision for income taxes............   $5,162       $2,909       $1,211
                                            ======       ======       ======
</TABLE>
 
                                     F-11
<PAGE>
 
                                COST PLUS, INC.
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
  In the year ended February 26, 1994 and prior years, the Company's
California taxable income or loss was included in a California unitary
combined franchise tax return with a shareholder who will absorb any
California tax liability or benefit resulting therefrom. In subsequent
periods, the Company is not included in the combined franchise tax return with
this shareholder and has provided for its own California state taxes payable.
 
  The differences between the U.S. federal statutory tax rate and the
Company's effective rate are as follows:
 
<TABLE>
<CAPTION>
                                         FISCAL YEAR ELEVEN MONTH FISCAL YEAR
                                            ENDED    PERIOD ENDED    ENDED
                                         FEBRUARY 1, FEBRUARY 3,  FEBRUARY 25,
                                            1997         1996         1995
                                         ----------- ------------ ------------
   <S>                                   <C>         <C>          <C>
   U.S. federal statutory tax rate......    35.0%        34.0%        34.0%
   State income taxes (net of U.S.
    federal income tax benefit).........     4.7          5.3          5.7
   Goodwill amortization................     0.6          0.6          1.6
   Other................................     0.7          1.1         (1.3)
                                            ----         ----         ----
   Effective income tax rate............    41.0%        41.0%        40.0%
                                            ====         ====         ====
</TABLE>
 
  Significant components of the Company's deferred tax assets and liabilities
are as follows:
 
<TABLE>
<CAPTION>
                                          FISCAL YEAR ELEVEN MONTH FISCAL YEAR
                                             ENDED    PERIOD ENDED    ENDED
                                          FEBRUARY 1, FEBRUARY 3,  FEBRUARY 25,
                                             1997         1996         1995
                                          ----------- ------------ ------------
                                                     (IN THOUSANDS)
   <S>                                    <C>         <C>          <C>
   Current deferred tax asset:
     Deductible reserves................    $   276     $   221      $   336
                                            -------     -------      -------
   Long-term deferred tax asset (liabil-
    ity):
     Deferred rent......................        838         560          703
     Capitalized leases.................       (919)     (1,225)      (1,578)
     Lease rights.......................       (810)       (861)        (925)
     Depreciation.......................     (2,016)     (2,564)      (2,877)
     Other..............................       (641)       (365)          32
                                            -------     -------      -------
       Total............................     (3,548)     (4,455)      (4,645)
                                            -------     -------      -------
   Net deferred tax liabilities.........    $(3,272)    $(4,234)     $(4,309)
                                            =======     =======      =======
</TABLE>
 
8. EQUITY AND STOCK COMPENSATION PLANS
 
STOCK
 
  During the year ended February 25, 1995, the Company amended and restated
its Articles of Incorporation to increase the number of authorized shares of
common stock from 1,461,034 to 6,819,931.
 
  On March 17, 1995, the Company consummated a series of agreements
("Agreements") with its shareholders to change its existing capital structure
and amend its credit facilities. The Company and its shareholders agreed to
exchange existing 7,045,707 shares of preferred stock, 514,400 shares of
common stock and 49,315 of unexercised preferred stock options for 5,307,528
shares of newly issued shares of common stock based on the exchange ratios as
specified in the Agreements. The Company amended and restated its Articles of
Incorporation to state that no shares of preferred stock are authorized.
 
                                     F-12
<PAGE>
 
                                COST PLUS, INC.
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
  On February 15, 1996, the Board of Directors authorized the amendment and
restatement of its Articles of Incorporation to increase the number of
authorized shares of common stock from 6,819,931 to 30,000,000 and authorize
5,000,000 shares of preferred stock for issuance.
 
OPTIONS
 
  The Company currently has options outstanding under three employee stock
option plans: the 1988 Stock Option Plan ("1988 Plan"), the 1994 Stock Option
Plan ("1994 Plan") and the 1995 Stock Option Plan ("1995 Plan"). The 1988 Plan
permitted the granting of options to employees to purchase up to 219,155
shares of common stock at prices ranging from 85% to 100% of fair market value
as of the date of grant. Options are exercisable over ten years and generally
vest over four years. Upon approval of the 1994 Plan in March 1995, the 1988
Plan was terminated except for options then outstanding. The 1994 Plan
permitted the granting of options to employees to purchase up to 862,656
shares of common stock at fair market value as of the date of grant. Options
are exercisable over ten years and became fully vested upon the Company's
initial public offering in April 1996. Upon approval of the 1995 Plan in
November 1995, the 1994 Plan was terminated except for options then
outstanding.
 
  The 1995 Plan permits the granting of options to employees and directors to
purchase, at fair market value as of the date of grant, up to 774,669 shares
of common stock, less the aggregate number of shares outstanding under the
1994 Plan grants or issued upon exercise of options granted under the 1994
Plan (364,927 at February 1, 1997). Options are exercisable over ten years and
vest as determined by the Board of Directors, generally over three or four
years. A 250,000 increase in the number of shares of common stock reserved for
issuance under the 1995 Plan, along with certain other amendments to the 1995
Plan, was approved by the Board of Directors in October 1996 and the
shareholders in November 1996.
 
  On March 13, 1996, the Board of Directors approved the 1996 Director Stock
Option Plan ("Director Option Plan") which permits the granting of options to
non-employee directors to purchase up to 28,300 shares of common stock at fair
market value as of the date of grant. Each non-employee director elected after
March 13, 1996 will automatically be granted, upon election, a nonstatutory
option to purchase 7,075 shares of common stock. Options are exercisable over
ten years and vest over a four year period.
 
  A summary of activity under the above option Plans is set forth below:
 
<TABLE>
<CAPTION>
                                                                       WEIGHTED
                                                                       AVERAGE
                                                                       EXERCISE
                                                              SHARES    PRICE
                                                              -------  --------
   <S>                                                        <C>      <C>
   Outstanding at February 26, 1994.........................  136,326   $0.17
     Canceled...............................................  (23,056)   0.17
                                                              -------
   Outstanding at February 25, 1995 (92,599 exercisable at a
    weighted average price of $0.18)........................  113,270    0.17
     Granted................................................  753,334    8.27
     Exercised..............................................  (84,336)   0.52
     Canceled...............................................  (61,311)   5.77
                                                              -------
   Outstanding at February 3, 1996 (95,349 exercisable at a
    weighted average price of $3.00)........................  720,957    8.26
     Granted................................................  188,725   17.78
     Exercised..............................................  (44,262)   4.01
     Canceled...............................................  (11,607)   8.47
                                                              -------
   Outstanding at February 1, 1997..........................  853,813   10.57
                                                              =======
   Exercisable at February 1, 1997..........................  331,083
                                                              =======
</TABLE>
 
                                     F-13
<PAGE>
 
                                COST PLUS, INC.
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
  Additional information regarding options outstanding as of February 1, 1997
is as follows:
 
<TABLE>
<CAPTION>
                                                                OPTIONS EXERCISABLE
                                 WEIGHTED AVG.               -------------------------
                                   REMAINING   WEIGHTED AVG.             WEIGHTED AVG.
      RANGE OF         NUMBER     CONTRACTUAL    EXERCISE      NUMBER      EXERCISE
   EXERCISE PRICES   OUTSTANDING  LIFE (YRS.)      PRICE     EXERCISABLE     PRICE
   ---------------   ----------- ------------- ------------- ----------- -------------
   <S>               <C>         <C>           <C>           <C>         <C>
   $ 0.06 - 0.06         2,310        5.1         $ 0.06         1,757       $0.06
     5.77 - 5.94       329,326        8.1           5.77       329,326        5.77
    11.31 -15.00       347,602        8.8          11.46           --          --
    18.00 -18.25       174,575        9.8          18.01           --          --
                       -------        ---         ------       -------       -----
                       853,813        8.7         $10.57       331,083       $5.74
                       =======        ===         ======       =======       =====
</TABLE>
 
  At February 1, 1997, 144,601 and 21,225 shares were available for future
grants under the 1995 Plan and Director Option Plan, respectively.
 
EMPLOYEE STOCK PURCHASE PLAN
 
  On March 13, 1996, the Board of Directors approved the 1996 Employee Stock
Purchase Plan ("Purchase Plan"). A total of 300,000 shares have been
authorized for issuance under the Purchase Plan. Employees who work at least
20 hours per week and more than five calendar months per calendar year and
have been so employed for at least one year are eligible to have a specified
percentage (not to exceed 10%) of each salary payment withheld to purchase
common stock at 90% of the fair market value of the common stock as of the
last day of the purchase period.
 
ADDITIONAL STOCK PLAN INFORMATION
 
  As discussed in Note 1, the Company continues to account for its stock-based
awards using the intrinsic value method in accordance with Accounting
Principles Board No. 25, Accounting for Stock Issued to Employees, and its
related interpretations. Accordingly, no compensation expense has been
recognized in the financial statements for employee stock arrangements.
 
  Statement of Financial Accounting Standards No. 123 ("SFAS 123"), Accounting
for Stock-Based Compensation, requires the disclosure of pro forma net income
and earnings per share had the Company adopted the fair value method as of the
beginning of fiscal 1995. Under SFAS 123, the fair value of stock-based awards
to employees is calculated through the use of option pricing models, even
though such models were developed to estimate the fair value of freely
tradable, fully transferable options without vesting restrictions, which
significantly differ from the Company's stock options awards. These models
also require subjective assumptions including future stock price volatility
and expected time to exercise, which greatly affect the calculated values. The
Company's calculations were made using the Black-Scholes option pricing model
with the following weighted average assumptions: expected life, 1.8 years
following vesting; stock volatility, 55.3% in both fiscal 1996 and in fiscal
1995; risk free interest rates, 5.9% in fiscal 1996 and 6.2% in fiscal 1995;
and no dividends during the expected term. The Company's calculations are
based on a multiple option valuation approach, and forfeitures are recognized
as they occur. If the computed fair values of the fiscal 1996 and fiscal 1995
awards had been amortized to expense over the vesting period of the awards,
pro forma net income would have been $7,251,000 ($0.90 per share) in fiscal
1996 and $3,621,000 ($0.60 per share) in fiscal 1995. However, the impact of
outstanding non-vested stock options granted prior to fiscal 1995 has been
excluded from the pro forma calculation; accordingly, the fiscal 1996 and
fiscal 1995 pro forma adjustments are not indicative of future period pro
forma adjustments, when the calculation will apply to all applicable stock
options.
 
 
                                     F-14
<PAGE>
 
                                COST PLUS, INC.
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
9. EMPLOYEE BENEFIT PLANS
 
  The Company has a 401(k) plan for employees who meet certain service and age
requirements. Participants may contribute up to 15% of their salaries to a
maximum of $9,500 and qualify for favorable tax treatment under Section 401(k)
of the Internal Revenue Code.
 
10. RELATED PARTY TRANSACTIONS
 
  At February 3, 1996, the Company had outstanding $23,060,000 on a note
payable and line of credit agreement and $401,000 in interest payable to two
shareholders (see Note 5). Proceeds from the Company's initial public offering
in April 1996 were used to repay the note payable and the then outstanding
balance under the line of credit agreement. In the fiscal year ended February
1, 1997, the eleven month period ended February 3, 1996 and the fiscal year
ended February 25, 1995, related interest expense amounted to $409,405,
$3,073,000 and $2,976,000, respectively.
 
 
                                     F-15
<PAGE>
 
                                COST PLUS, INC.
 
                     CONDENSED CONSOLIDATED BALANCE SHEETS
          (IN THOUSANDS EXCEPT SHARE AND PER SHARE AMOUNTS, UNAUDITED)
 
<TABLE>
<CAPTION>
                                                             AUGUST    AUGUST
                                                               2,        3,
                                                              1997      1996
                                                            --------  --------
<S>                                                         <C>       <C>
ASSETS
Current assets:
  Cash and cash equivalents................................ $    786  $  1,314
  Merchandise inventories..................................   50,557    41,231
  Other current assets.....................................    2,609     2,060
                                                            --------  --------
    Total current assets...................................   53,952    44,605
Property and equipment, net................................   61,459    58,026
Other assets...............................................    8,271     8,222
                                                            --------  --------
    Total assets........................................... $123,682  $110,853
                                                            ========  ========
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable......................................... $ 10,943  $  9,583
  Income taxes payable.....................................      --        677
  Accrued compensation.....................................    5,927     5,047
  Revolving line of credit.................................    4,900     2,909
  Other current liabilities................................    7,222     6,718
                                                            --------  --------
    Total current liabilities..............................   28,992    24,934
Capital lease obligations..................................   13,980    14,424
Deferred income taxes......................................    3,548     4,455
Other long-term obligations................................    2,854     2,228
Shareholders' equity:
  Preferred stock, $.01 par value: 5,000,000 shares autho-
   rized August 2, 1997; none issued and outstanding.......      --        --
  Common stock, $.01 par value: 30,000,000 shares
   authorized; issued and outstanding 8,210,502 and
   8,071,449 shares........................................       82        81
  Additional paid-in capital...............................   91,970    90,788
  Deficit..................................................  (17,744)  (26,057)
                                                            --------  --------
    Total shareholders' equity.............................   74,308    64,812
                                                            --------  --------
    Total liabilities and shareholders' equity............. $123,682  $110,853
                                                            ========  ========
</TABLE>
 
           See notes to condensed consolidated financial statements.
 
 
                                      F-16
<PAGE>
 
                                COST PLUS, INC.
 
                STATEMENTS OF CONDENSED CONSOLIDATED OPERATIONS
               (IN THOUSANDS EXCEPT PER SHARE AMOUNTS, UNAUDITED)
 
<TABLE>
<CAPTION>
                                                             SIX MONTHS ENDED
                                                            -------------------
                                                            AUGUST 2, AUGUST 3,
                                                              1997      1996
                                                            --------- ---------
<S>                                                         <C>       <C>
Net sales.................................................   $95,819   $79,113
Cost of sales and occupancy...............................    62,364    51,326
                                                             -------   -------
  Gross profit............................................    33,455    27,787
Selling, general and administrative expenses..............    31,544    26,566
Preopening store expenses.................................       640       840
                                                             -------   -------
Income from operations....................................     1,271       381
Interest expense..........................................       781     1,384
                                                             -------   -------
Income (loss) before income taxes.........................       490    (1,003)
Provision for (benefit from) income taxes.................       196      (411)
                                                             -------   -------
  Net income (loss).......................................   $   294   $  (592)
                                                             =======   =======
Net income (loss) per common and common equivalent share..   $   .03   $  (.08)
                                                             =======   =======
Weighted average common and common equivalent shares out-
 standing.................................................     8,489     7,733
                                                             =======   =======
</TABLE>
 
           See notes to condensed consolidated financial statements.
 
                                      F-17
<PAGE>
 
                                COST PLUS, INC.
 
                STATEMENTS OF CONDENSED CONSOLIDATED CASH FLOWS
                           (IN THOUSANDS, UNAUDITED)
 
<TABLE>
<CAPTION>
                                                              SIX MONTHS ENDED
                                                             -------------------
                                                             AUGUST 2, AUGUST 3,
                                                               1997      1996
                                                             --------- ---------
<S>                                                          <C>       <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net income (loss)..........................................  $   294   $  (592)
 Adjustments to reconcile net loss to net cash used in
  operating activities:
  Depreciation and amortization.............................    3,874     3,285
  Loss on disposal of property and equipment................       31       --
  Change in assets and liabilities:
   Merchandise inventories..................................   (7,952)   (6,018)
   Other assets.............................................     (171)     (242)
   Accounts payable.........................................   (3,147)      512
   Income taxes payable.....................................   (6,095)   (2,682)
   Other liabilities........................................     (449)     (746)
                                                              -------   -------
    Net cash used in operating activities...................  (13,615)   (6,483)
                                                              -------   -------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Purchases of property and equipment........................   (5,494)   (3,110)
                                                              -------   -------
    Net cash used in investing activities...................   (5,494)   (3,110)
                                                              -------   -------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Net (payments) borrowings under revolving line of credit...    4,900      (256)
 Payment of note payable to related parties.................      --    (19,895)
 Principal payments on capital lease obligations............     (208)     (168)
 Proceeds from issuance of stock, net of related costs......      805    29,045
                                                              -------   -------
    Net cash provided by financing activities...............    5,497     8,726
                                                              -------   -------
 Net decrease in cash and cash equivalents..................  (13,612)     (867)
 Cash and cash equivalents:
   Beginning of period......................................   14,398     2,181
                                                              -------   -------
   End of period............................................  $   786   $ 1,314
                                                              =======   =======
</TABLE>
 
           See notes to condensed consolidated financial statements.
 
                                      F-18
<PAGE>
 
                                COST PLUS, INC.
 
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
              SIX MONTHS ENDED AUGUST 2, 1997 AND AUGUST 3, 1996
                                  (UNAUDITED)
 
1. BASIS OF PRESENTATION
 
  The accompanying unaudited condensed consolidated financial statements have
been prepared from the records of the Company without audit and, in the
opinion of management, include all adjustments (consisting of only normal
recurring accruals) necessary to present fairly the financial position at
August 2, 1997 and August 3, 1996; the interim results of operations for the
six months ended August 2, 1997 and August 3, 1996; and changes in cash flows
for the six months then ended.
 
  Accounting policies followed by the Company are described in Note 1 to the
audited consolidated financial statements for the fiscal year ended February
1, 1997. Certain information and footnote disclosures normally included in
financial statements prepared in accordance with generally accepted accounting
principles have been condensed or omitted for purposes of the condensed
consolidated interim financial statements. The condensed consolidated
financial statements should be read in conjunction with the audited
consolidated financial statements, including notes thereto, for the fiscal
year ended February 1, 1997.
 
  The results of operations for the six month periods herein presented are not
necessarily indicative of the results to be expected for the full year.
 
  Impact of New Accounting Standards--In February 1997, the Financial
Accounting Standards Board issued Statement of Financial Accounting Standards
No. 128 ("SFAS 128"), Earnings per Share ("EPS"). SFAS 128 requires dual
presentation of basic EPS and diluted EPS on the face of all income statements
issued after December 15, 1997 for all entities with complex capital
structures. Basic EPS is computed as net income divided by the weighted
average number of common shares outstanding for the period. Diluted EPS
reflects the potential dilution that could occur from common shares issuable
through stock options, warrants and other convertible securities. The Company
is required to adopt SFAS 128 in the fourth quarter of fiscal 1997 and will
restate, at that time, EPS data for prior periods to conform with SFAS 128.
Earlier application is not permitted. The pro forma effect assuming adoption
of SFAS 128 at the beginning of each period is presented below:
 
<TABLE>
<CAPTION>
                                                              SIX MONTHS ENDED
                                                             -------------------
                                                             AUGUST 2, AUGUST 3,
                                                               1997      1996
                                                             --------- ---------
   <S>                                                       <C>       <C>
   Pro forma EPS:
    Basic...................................................   $0.04    $(0.08)
    Diluted.................................................   $0.03    $(0.08)
</TABLE>
 
  In June 1997, the Financial Accounting Standards Board issued Statements of
Financial Accounting Standards No. 130 ("SFAS 130"), Reporting Comprehensive
Income, and No. 131 ("SFAS 131"), Disclosures about Segments of an Enterprise
and Related Information. SFAS 130 requires that an enterprise report, by major
components and as a single total, the change in its net assets during the
period from nonowner sources; and SFAS 131 establishes annual and interim
reporting standards for an enterprise's operating segments and related
disclosures about its products, service, geographic areas and major customers.
Adoptions of these statements will not impact the Company's consolidated
financial position, results of operations or cash flows and any effect will be
limited to the form and content of its disclosures. Both statements are
effective for fiscal years beginning after December 15, 1997, with earlier
application permitted.
 
                                     F-19
<PAGE>
 
                                COST PLUS, INC.
 
       NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
2. STATEMENTS OF CASH FLOWS SUPPLEMENTAL DISCLOSURES
 
  Total cash paid for interest and income taxes was as follows:
 
<TABLE>
<CAPTION>
                                                              SIX MONTHS ENDED
                                                             -------------------
                                                             AUGUST 2, AUGUST 3,
                                                               1997      1996
                                                             --------- ---------
                                                              ($000, UNAUDITED)
   <S>                                                       <C>       <C>
    Interest................................................  $  764    $1,763
    Income Taxes............................................  $6,649    $2,322
</TABLE>
 
3. REVOLVING LINE OF CREDIT AGREEMENT
 
  On May 7, 1996, the Company entered into a revolving line of credit
agreement with Bank of America which was amended on May 15, 1997 and expires
June 1, 1999. The amended agreement allows for cash borrowings and letters of
credit up to $20.0 million from January 1 through June 30 and up to $35.0
million from July 1 through December 31 of each year. Interest is paid monthly
at the bank's reference rate (8.50% at August 2, 1997) or LIBOR plus 1.75%,
depending on the nature of the borrowings. The agreement is secured by the
Company's inventory and receivables. The Company is required to maintain
certain financial loan covenants including minimum tangible net worth and
earnings coverage ratio. At August 2, 1997, the Company had $4.9 million of
outstanding borrowings under the line of credit and $2.9 million outstanding
under letters of credit.
 
4. STOCK OPTION PLANS
 
  In June 1997, the Company amended its 1995 Stock Option Plan to increase the
number of shares available for grant by 400,000 to a total of 1,424,669
shares, less the aggregate number of shares issued or subject to options
outstanding under the 1994 Stock Option Plan. The 1996 Director Option Plan
was also amended to increase the number of shares available for grant by
40,000 to a total of 68,300 shares.
 
                                     F-20
<PAGE>
 

[Top left-hand corner of the cover: Close-up picture of a coffee bag and a tea
 bag, both displaying the World Market logo, with scattered coffee beans in the
 foreground.]

[Top right-hand corner of the cover: Picture of various tabletop items displayed
 in a wood cabinet.]

[Bottom left-hand corner of the cover: Picture of various collectible items,
 including small figurines, masks and vases with an Asian theme.]

[Bottom right-hand corner of the cover: Picture of pasta, pasta sauce, olive oil
 and serving items displayed on a wooden table with baskets of pasta in the
 foreground.]
<PAGE>
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
  NO PERSON HAS BEEN AUTHORIZED IN CONNECTION WITH THE OFFERING MADE HEREBY TO
GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATION NOT CONTAINED IN THIS
PROSPECTUS AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION MUST NOT
BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY, THE SELLING
SHAREHOLDERS OR ANY UNDERWRITER. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER
TO SELL OR A SOLICITATION OF ANY OFFER TO BUY ANY OF THE SECURITIES OFFERED
HEREBY TO ANY PERSON OR BY ANYONE IN ANY JURISDICTION IN WHICH IT IS UNLAWFUL
TO MAKE SUCH OFFER OR SOLICITATION. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR
ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION
THAT THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY DATE SUBSEQUENT TO
THE DATE HEREOF.
 
                               -----------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
<S>                                                                         <C>
Prospectus Summary.........................................................   3
Risk Factors...............................................................   5
Use of Proceeds............................................................   9
Dividend Policy............................................................   9
Price Range of Common Stock................................................   9
The Company................................................................   9
Capitalization.............................................................  10
Selected Consolidated Financial and
 Operating Data............................................................  11
Management's Discussion and Analysis of
 Financial Condition and Results of
 Operations................................................................  12
Business...................................................................  18
Management.................................................................  25
Principal and Selling Shareholders.........................................  28
Underwriting...............................................................  29
Legal Matters..............................................................  31
Experts....................................................................  31
Available Information......................................................  31
Information Incorporated by Reference......................................  32
Index to Consolidated Financial
 Statements................................................................ F-1
</TABLE>
 
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
 
                                2,850,000 Shares
 
                                      LOGO
 
                                  Common Stock
 
                                 ------------
 
                                   PROSPECTUS
 
                                 ------------
 
                                 BT ALEX. BROWN
 
                               BANCAMERICA
                               ROBERTSON STEPHENS
 
                            WILLIAM BLAIR & COMPANY
 
                     NATIONSBANC MONTGOMERYSECURITIES, INC.
 
                                October 3, 1997
 
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- --------------------------------------------------------------------------------


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