PIONEER FINANCIAL SERVICES INC /DE
10-Q, 1994-05-13
ACCIDENT & HEALTH INSURANCE
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<PAGE>
                          SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C.   20549

                                      Form 10-Q




       (Mark One)
       [X] Quarterly  Report Pursuant to Section 13  or 15(d) of the Securities
       Exchange Act of 1934 

       For the quarterly period ended March 31, 1994

       [  ] Transition Report pursuant to Section 13 or 15(d) of the Securities
       Exchange Act of 1934 [No Fee Required]
       For the transition period from                   to                  

       Commission file number 1-10522

                           PIONEER FINANCIAL SERVICES, INC.
                (Exact name of registrant as specified in its charter)

                        Delaware                            36-2479273
            (State or other jurisdiction of              (I.R.S. Employer
             incorporation or organization)             Identification No.)

       1750 East Golf Road, Schaumburg, Illinois               60173
       (Address of principal executive, offices)            (Zip Code)

           Registrant's telephone number, including area code (708) 995-0400

                   
            Indicate by a check mark whether  the registrant (1) has filed  all
       reports required to  be filed by Section 13  or 15(d) of  the Securities
       Exchange  Act of  1934  during the  preceding  12  months (or  for  such
       shorter period  that the registrant was  required to  file such reports)
       and  (2) has been subject  to such filing  requirements for  the past 90
       days.   
                                 YES  X      NO 
		                                  ____        ____

            The number  of shares of the  registrant's common  stock, $1.00 par
       value per share, outstanding as of April 29, 1994 was 6,943,902.

            This document consists of 15 sequentially numbered pages. 

            The exhibit index appears on page 13.







                                           1 
<PAGE>

     PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

     PART I.                FINANCIAL INFORMATION
     ITEM 1.                FINANCIAL STATEMENTS

     CONDENSED CONSOLIDATED BALANCE SHEETS (In thousands, except share and per 
     share amounts)
<TABLE>
<CAPTION>
                                                         March 31,   December 31,
                                                           1994          1993     
     <S>                                                (Unaudited)
     ASSETS
     Investments-Note 1                                                    
      Securities available for sale
         Fixed maturities, at fair value                <C>            <C>
          (cost: $241,821)                              $  238,638     $       - 
         Fixed maturities, at cost
          (fair value: $263,263)                                -         257,717
         Equity securities, at fair value
          (cost: 1994-$13,647; 1993-$12,382)                18,447         17,436
      Fixed maturities held to maturity, at amortized cost
         (fair value: 1994-$343,734; 1993-$325,540)        365,455        326,512
      Mortgage loans--at unpaid balance                      2,532          3,201
      Real estate--at cost, less accumulated depreciation   14,085             - 
      Policy loans--at unpaid balance                       22,816         23,988
      Short-term investments--at cost,               
        which approximates fair value                       23,884         45,352
     Total Investments                                     685,857        674,206

     Cash                                                   15,532         23,379
     Premiums and other receivables, less
      allowance for doubtful accounts                       20,459         20,734
     Amounts on deposit and due from reinsurers             73,534         74,366
     Accrued investment income                               9,028          8,482
     Deferred policy acquisition costs                     256,832        260,432
     Land, building and equipment-at cost, less
      accumulated depreciation                              22,225         22,248
     Deferred federal income taxes                           5,350          3,922
     Other                                                  20,499         20,502
                                                        $1,109,316     $1,108,271
                                                        __________     __________

</TABLE>



                                        2
<PAGE>
<TABLE>
<CAPTION>
                                                         March 31,   December 31,
                                                           1994          1993    
                                                        (Unaudited)
     <S>
     LIABILITIES, REDEEMABLE PREFERRED STOCK, 
         AND STOCKHOLDERS' EQUITY


     Policy liabilities:                                 <C>           <C>
       Future policy benefits                            $ 605,642     $ 610,734 
       Unearned premiums                                    85,416        87,945 
       Policy and contract claims                          187,933       189,389 
       Other                                                14,527        15,037 
                                                           893,518       903,105 

     General expenses and other liabilities                 58,794        48,442 
     Short-term notes payable                                4,609         5,575 
     Long-term notes payable                                 1,050         1,125 


     Convertible Subordinated Debentures                    57,477        57,477 
                                                         1,015,448     1,015,724 

     Redeemable Preferred Stock, no par value:
       $2.125 cumulative convertible exchangeable 
        preferred stock
       Authorized:  5,000,000 shares
       Issued and outstanding:
        (1994: 927,300 shares; 1993: 947,000 shares)        23,182        23,675 

     Stockholders' Equity
       Common Stock, $1 par value:
        Authorized:  20,000,000 shares
        Issued, including shares in treasury
         (1994-6,943,900; 1993-6,900,000)                    6,944         6,900 
       Additional paid-in capital                           29,101        28,814 
       Unrealized appreciation of                              
        available-for-sale securities                        1,051         3,285 
       Retained earnings                                    38,412        34,645 
       Less treasury stock at cost                          (4,822)       (4,772)
     Total Stockholders' Equity                             70,686        68,872 
                                                        $1,109,316    $1,108,271 
                                                        __________    ___________


     See notes to condensed consolidated financial statements.

</TABLE>

                                          3
<PAGE>

      PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

      CONDENSED CONSOLIDATED STATEMENTS OF INCOME (Unaudited)
      (In thousands, except per share amounts)

<TABLE>
<CAPTION>
                                         Three Months Ended
                                              March 31,

                                           1994     1993
      <S>                              <C>        <C>
      Income:
        Premiums and policy charges    $172,898   $155,343 
        Net investment income            11,104     10,041 
        Other income and realized gains
         from investments                 7,263      4,328 
                                        191,265    169,712 
      Benefits and expenses:
        Benefits                        121,069    107,058 
        Insurance and general expenses   42,146     38,648 
        Interest expense                  1,147        474 
        Amortization of deferred policy            
          acquisition costs              19,980     20,056 
                                        184,342    166,236 


      INCOME BEFORE INCOME TAXES          6,923      3,476 
        Federal income taxes              2,423      1,181 

      NET INCOME                          4,500      2,295 

      PREFERRED STOCK DIVIDENDS             493        507 

      INCOME APPLICABLE TO
        COMMON STOCKHOLDERS           $   4,007  $   1,788 
                                      _________  _________

      NET INCOME PER COMMON SHARE
        Primary                       $     .60  $     .26 
        Fully Diluted                 $     .40  $     .26 

      DIVIDENDS DECLARED
        PER COMMON SHARE              $    .0375 $       - 

      AVERAGE COMMON AND COMMON
        EQUIVALENT SHARES OUTSTANDING                    

        Primary                           6,731      6,796 
        Fully Diluted                    13,107      8,321 


      See notes to condensed consolidated financial statements. 
</TABLE>
                                   4
<PAGE>

          PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

          CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>
          (Unaudited)
          (In thousands)                                    Three Months Ended
                                                                 March 31,
                                                             1994        1993
          <S>                                          <C>           <C>
          NET CASH PROVIDED BY OPERATING ACTIVITIES    $     7,953   $    8,791 

          INVESTING ACTIVITIES
             Net decrease in short-term 
                investments                                 21,468       11,754

             Purchases of investments                      (78,254)     (68,134)

             Sale of investments                            16,381       25,619 

             Maturities of investments                      27,018       26,474 

             Net purchase of property and equipment           (521)        (306)

               NET CASH USED BY 
                 INVESTING ACTIVITIES                      (13,908)      (4,593)

          FINANCING ACTIVITIES

             Repayments of notes payable                    (1,041)      (5,713)

             Proceeds from sale of agent receivables         6,784        5,036 

             Transfer of collections on previously
                sold agent receivables                      (6,920)      (4,969)

             Dividends paid                                   (503)        (510)

             Stock options exercised                           294           -- 

             Purchase of treasury stock                        (50)        (244)

             Retirement of preferred stock                    (493)        (155)

             Other                                              37           44 

              NET CASH USED BY 
                  FINANCING ACTIVITIES                      (1,892)      (6,511)

          DECREASE IN CASH                                  (7,847)      (2,313)

          CASH AT BEGINNING OF PERIOD                       23,379       18,686 

          CASH AT END OF PERIOD                         $   15,532   $   16,373 
                                                        __________   __________ 

          See notes to condensed consolidated financial statements.
</TABLE>
                                    5
<PAGE>

          PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

          NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

          March 31, 1994


          NOTE 1 -- ACCOUNTING POLICIES

          BASIS OF PRESENTATION

          The  accompanying  unaudited  condensed   consolidated  financial
          statements  have  been  prepared  in  accordance  with  generally
          accepted  accounting  principles  (GAAP)  for  interim  financial
          information and with the instructions to Form 10-Q and Article 10
          of Regulation S-X.  Accordingly,  they do not include all of  the
          information   and  footnotes   required  by   generally  accepted
          accounting principles for complete financial statements.  In  the
          opinion  of management,  all  adjustments  (consisting of  normal
          recurring  accruals) considered necessary for a fair presentation
          have been included.  Operating results for the three month period
          ended  March  31, 1994  are  not  necessarily indicative  of  the
          results  that may  be expected  for the  year ended  December 31,
          1994.    For  further  information,  refer  to  the  consolidated
          financial  statements  and  footnotes  thereto  included  in  the
          Pioneer  Financial Services,  Inc. ("Pioneer"  or "the  Company")
          Annual Report on Form 10-K for the year ended December 31, 1993.


          EARNINGS PER SHARE

          Primary  earnings  per share  of Common  Stock are  determined by
          dividing  net income for the period,  less dividends on Preferred
          Stock,  by the weighted average number of common stock and common
          stock equivalents (dilutive  stock options)  outstanding.   Fully
          diluted earnings per  share assumes conversion  of the  Preferred
          Stock  outstanding and conversion  of the Subordinated Debentures
          with related interest added back to net income.  Where the effect
          of the  assumed conversion on net earnings would be antidilutive,
          fully diluted  earnings per share represents  the primary amount.
          (See discussion in Exhibit 11 on page 14).

          NEW ACCOUNTING STANDARD

          In May  1993, the  Financial  Accounting Standards  Board  issued
          Statement of Financial Accounting Standards 115, "Accounting  for
          Certain  Investments in  Debt  and  Equity  Securities".   As  of
          January  1,  1994  the Company  adopted  the  provisions  of that
          standard.  The effect as of January 1, 1994 of adopting Statement
          115  increased   stockholders  equity   by  $3,605,000  (net   of
          adjustments  to  deferred  income  taxes)  to  reflect  the   net
          unrealized  holding gains  on  securities  previously carried  at
          amortized cost; there was no effect on net income as  a result of
          the adoption of Statement  115.  In the three month  period ended
          March  31, 1994 those  net unrealized holding  gains decreased by
          $5,674,000 (net of adjustments to deferred income taxes). The net
          unrealized depreciation in the first quarter was due to the recent
							   increase in interest rates.

                                          6 
<PAGE>

          NOTE 2 -- STOCKHOLDERS' EQUITY

          The  statutory  accounting  practices  prescribed  for  Pioneer's
          insurance  subsidiaries  by  regulatory authorities  differ  from
          GAAP.   The  combined  statutory-basis  capital  and  surplus  of
          Pioneer's  direct insurance  subsidiaries  was  $106,628,000  and
          $106,567,000   at  March   31,  1994   and  December   31,  1993,
          respectively.  Statutory net income of the insurance subsidiaries
          amounted to $692,000 and  $1,034,000 for the three  month periods
          ended March 31, 1994 and 1993, respectively.  


          NOTE 3 -- INVESTMENTS

          Realized investment gains for the three month periods ended March
          31, 1994 and 1993 were $253,000 and $187,000, respectively.   


          NOTE 4 -- CONTINGENCIES

          Pioneer  and its subsidiaries are  named as defendants in various
          legal  actions,   some  claiming  significant   damages,  arising
          primarily  from  claims under  insurance policies,  disputes with
          agents,  and other  items.    On  May  11,  1994  the  California
          Insurance Department filed complaints against a subsidiary of the
          Company for alleged violations  of California consumer protection
          rules.  Pioneer's  management and  its legal counsel  are of  the
          opinion that the  disposition of  these actions will  not have  a
          material adverse effect on Pioneer's financial position.

                                     7
<PAGE>

          ITEM 2.
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
          AND RESULTS OF OPERATIONS

          Results  of Operations - First  Three Months of  1994 Compared to
          First Three Months of 1993.

          Division Overview

          The income (loss) before  income taxes by division for  the first
          quarter  of  1994 and  1993  respectively,  are  as  follows  (in
          thousands):
                                         Three Months
                                       Ended March 31,
                                        1994      1993
          Insurance:
            Accident and Health      $ 3,627   $ 1,322 
            Life and Annuity           2,442     2,203 
          Marketing                    3,066       824 
          Managed Care                   101        61 
          Corp. Expenses & Interest   (2,313)     (934)
            Total                    $ 6,923   $ 3,476 
                                     _______   _______

          Accident and Health

          The increase in  pre-tax income  for the three  month period  was
          primarily due to continued  cost reduction programs which reduced
          the  general expense ratio  approximately 1%.   The 1994 accident
          and health loss ratios  were consistent with the prior year.  The
          continued  improvement  in  medicare  supplement  experience  was
          offset  by higher than  projected claims  on the  Company's major
          hospital products.

          Life and Annuity

          The  results for the first  quarter of 1994  were consistent with
          prior  year amounts.  The unit cost per policy in-force decreased
          from $80  in 1993  to $72  in  the first  quarter of  1994.   The
          mortality in the first  quarter of 1994 was slightly  higher than
          levels experienced in  the same  period last year.   Despite  the
          overall decline  in the Company's investment yields  in 1994, the
          interest spread on life and annuity business continued to improve
          due to an aggressive crediting rate strategy.

          Marketing

          The increase in pre-tax income in 1994 as compared to 1993 is due
          to  a 28% increase in  revenue coupled with  cost reductions from
          the  consolidation of  the division's  career agent  distribution
          system.

                                    8
<PAGE>

          Managed Care

          Managed care  operations showed  a small  profit for  the quarter
									 similar to the first quarter of 1993.  The improvement compared
          to losses  experienced the last three quarters of 1993 was due to
          the elimination  of an  unprofitable operating subsidiary  in the
          fourth quarter of 1993.

          Corporate Expenses and Interest

          Interest expense increased in 1994 as compared to 1993 due to the
          issuance of the convertible subordinated debentures in July 1993.
          Corporate general expense also increased due to the Company's
          increased investor relations programs.


          CONSOLIDATED FINANCIAL CONDITION AND RESULTS OF OPERATIONS

          The Company  reported consolidated  net income of  $4,500,000 for
          the  quarter ended March 31,  1994 as compared  to $2,295,000 for
          the comparable period in 1993.  

          Total premiums  and policy  charges increased $17,555,000  or 11%
          for the three month period in 1994 as compared to 1993.  Accident
          and health premiums  increased $16,708,000 or  11% for the  three
          month period in 1994 compared to 1993.  The premium increase  was
          primarily attributable to increased  premiums from major hospital
          products.   A major portion of this  increase in premiums was due
          to the acquisition of Continental  Life & Accident Company (CLAC)
          completed  in August 1993.   Total  premiums attributable  to the
          remaining mix of Medicare  supplement and long-term care products
          decreased $7,620,000 or 13% for the three month period in 1994 as
          compared to 1993.

          Net  investment income increased $1,063,000 or  11% for the three
          month  period in 1994 as compared to 1993.  Annualized investment
          yields decreased for the three month period from 7.3% to 6.6%  in
          1994 as compared to 1993.   The decrease in the  investment yield
          is  due to the shortening  of the Company's  average duration and
          the  excess cash position maintained  in the first  two months of
          the quarter due to the volitility of the financial markets.

          Other income and  realized investment gains increased  $2,935,000
          or  68% for the three  month period in 1994 as compared  to 1993.
          The  increase in  other  income was  due  to the  acquisition  of
          Healthcare Review Corporation and CLAC.  In addition, the Company
          realized increased  sales to  unaffiliated customers in  both the
          Marketing and Managed Care  Divisions.  Realized investment gains
          as  well as the remaining other income generated by the Company's
          non-insurance subsidiaries remained relatively unchanged.

                                    9
<PAGE>

          Total benefits increased  $14,011,000 or 13% for the  three month
          period  in 1994  as  compared  to  1993.    Accident  and  health
          benefits,  which  include   the  change  in   unearned  premiums,
          increased $14,132,000 or 15%  for the three month period  in 1994
          as compared to 1993.  The increase for the three month period was
          due primarily to the increased amount of collected premiums.  The
          accident and health loss ratio increased  to 68% from 66% for the
          three  month period in  1994 as  compared to  the same  period in
          1993.  The higher loss ratios were primarily due to the change in
          product mix from the acquisition of CLAC.  The loss  ratio on the
          existing block of business was consistent with prior year levels.
          Improved  loss ratios  on the  medicare supplement  products were
          offset by  higher than  projected  claims on  the major  hospital
          business.  Life and annuity benefits decreased $121,000 or 1% for
          the three month period in 1994 as compared to 1993.  The decrease
          is due to  a decrease  in crediting rates  on interest  sensitive
          life and annuity products.

          The general expenses as  a percent of premiums decreased  for the
          three month period in 1994 as compared to the same period in 1993
          due to the continued  emphasis on cost reduction in  the Accident
          and Health  and Life  Insurance  Units.   However, insurance  and
          general  expenses  (which  includes  commission  compensation  to
          agents)  increased $3,498,000 or 9% for the three month period in
          1994  as compared to 1993 due to  the 11% increase in premium and
          policy charges primarily from the acquisition of CLAC.

          Amortization  of  deferred  policy  acquisition  costs  decreased
          $76,000 for the  three months in 1994 as compared  to 1993 due to
          slightly reduced levels of new  business.  The Company  continues
          to  monitor  the profitability  of  its business  on  a quarterly
          basis.  Increased lapses or unprofitability on the business could
          result in an increase in the amortization rate of deferred policy
          acquisition costs, which would adversely impact future earnings. 

          The effective federal income  tax rates increased in 1994  due to
          the Revenue Reconciliation Act of 1993.

          President  Clinton presented  his  health care  reform policy  in
          September  1993.   Numerous  proposals  have  been introduced  to
          Congress and  the state legislatures to reform the current health
          care  system.    Proposals  have included,  among  other  things,
          modifications to the existing employer-based  insurance system, a
          quasi-regulated  system  of  "managed competition"  among  health
          plans and a single payer, public program which would replace some
          of the  Company's current  major hospital  products.  Changes  in
          health  care  policy  could  significantly  affect  the Company's
          Health  Unit.  The Company  is unable to  accurately predict what
          effects  these reforms may have  on its future  operations and is
          unable to evaluate what  impact the expectations of such  reforms
          may have had on past consumer  behavior.  The Company expects the
          final package approved by Congress will differ significantly from
          the program presented by President Clinton.  

                                    10
<PAGE>

          The Company  acquired its  corporate headquarters  in Schaumburg,
          Illinois in January 1994.  General expenses and other liabilities
          increased  due to  the timing  of payments  due reinsurers.   The
          remaining balance  sheet accounts remained  relatively consistent
          with December 31, 1993.  

          LIQUIDITY AND CAPITAL RESOURCES

          The Company's consolidated liquidity requirements are created and
          met primarily by  operations of its insurance  subsidiaries.  The
          insurance  subsidiaries' primary  sources  of cash  are premiums,
          investment  income, and  investment  sales and  maturities.   The
          primary  uses of  cash  are operating  costs, policy  acquisition
          costs, payments to policyholders and investment purchases.

          In addition, liquidity requirements of the Company are created by
          the dividend  requirements of the $2.125  Preferred Stock, common
          stock   dividends,   interest   payments   on   the   Convertible
          Subordinated Debentures and other debt service requirements.  The
          Company's liquidity requirements  are met primarily  by dividends
          declared  by  its subsidiaries.    Payments of  dividends  by the
          insurance  subsidiaries  to the  Company  is  subject to  certain
          regulatory restrictions.

          The  Company's life  and  health insurance  subsidiaries  require
          capital to fund acquisition costs incurred in the initial year of
          policy  issuance  and to  maintain  adequate  surplus levels  for
          regulatory purposes.   These  capital requirements have  been met
          principally  from internally generated  funds, including premiums
          and investment income, and  capital provided from reinsurance and
          the financing or sale of agent debit balances.  

          The Company has offered agent commission  financing to certain of
          its agents and  marketing organizations which  consists primarily
          of annualization of first year commissions.  This means that when
          the  first year premium is paid in installments, the Company will
          advance  a percentage  of the  commissions that  the agent  would
          otherwise  receive over the course of the  first policy year.  On
          October 31,  1990, the Company through a  subsidiary entered into
          an  agreement   with  an  unaffiliated  corporation   to  provide
          financing for its agent  commission financing program through the
          sale  of agent  receivables.   Proceeds from  such sales  for the
          three  month period  ended  March 31,  1994  and 1993  were  $6.7
          million and  $5.0 million, respectively.   This financing program
          was  replaced with  an amended  agreement which  was  executed on
          October 1, 1992, to provide such subsidiary with the same type of
          financing.   Pursuant to  this amended agreement  the termination
          date of the program is December 31, 1994, subject to extension or
          termination as provided therein.

          In July 1993 the Company issued $57.5 million of 8% convertible
          subordinated debentures due 2000.  Net proceeds from the offering
          totaled approximately $54 million.  The debentures are
          convertible into the Company's common stock at any time prior to
          maturity, unless previously redeemed, at a conversion price of
          $11.75 per share.  

                                    11
<PAGE>

          In August 1993 a subsidiary of the Company borrowed $1,500,000 to
          finance the acquisition of Healthcare Review Corporation. 
          Interest on the note is payable quarterly at six percent.  The
          note requires principal repayments of $75,000 per quarter through
          July 31, 1998.

          The Company has a line of credit arrangement for short-term
          borrowings with three banks amounting to $20,000,000 through
          April 1996, all of which was unused at March 31, 1994.  The line
          of credit arrangement can be terminated, in accordance with the
          agreement, at the Company's option.

          In March 1994, the Company's Board of Directors announced a
          quarterly Common Stock dividend of 3.75 cents per share, with an
          expectation of a total of 15 cents per share to be paid for 1994.

          Management believes that the diversity of the Company's
          investment portfolio and the liquidity attributable to the large
          concentration of investments in highly liquid United States
          government agency securities provide sufficient liquidity to meet
          foreseeable cash requirements.  Because the Company's insurance
          subsidiaries experience strong positive cash flows, including
          sizeable monthly cash flows from mortgage-backed securities, the
          Company does not expect its insurance subsidiaries to be forced
          to sell the held to maturity investments prior to their
          maturities and realize material losses or gains.  However, if the
          Company experiences changes in credit risk, it may be required to
          sell assets whose fair value is less than carrying value and
          incur losses.

          Life insurance and annuity liabilities are generally long term in
          nature although subject to earlier surrender as a result of the
          policyholder's ability to withdraw funds or surrender the policy,
          subject to surrender and withdrawal penalties.  The Company
          believes its policyholder liabilities should be backed by an
          investment portfolio that generates predictable investment
          returns.  The Company seeks to limit exposure to risks associated
          with interest rate fluctuations by concentrating its invested
          assets principally in high quality, readily marketable debt
          securities of intermediate duration and by attempting to balance
          the duration of its invested assets with the estimated duration
          of benefit payments arising from contract liabilities.

          The Company has no material commitments for capital expenditures
          at the present time.  

                                          12 
<PAGE>

          PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

          PART II.   OTHER INFORMATION



          Item 6.  Exhibits and Reports on Form 8-K

              (a)  Exhibits

                   Exhibit 11 - Statement of Computation
                                      of Per Share Earnings

              (b)  Reports on Form 8-K

              The Company filed no reports on Form 8-K during the first
              quarter of 1994.

                                          13 
<PAGE>

                                      EXHIBIT 11

                           PIONEER FINANCIAL SERVICES, INC.
                    STATEMENT OF COMPUTATION OF PER SHARE EARNINGS

                       (In thousands, except per share amounts)
                                     (Unaudited)
<TABLE>
<CAPTION>
                                             Three Months Ended
                                                 March 31,

                                              1994      1993
          <S>                              <C>        <C>
          Net income                       $ 4,500    $ 2,295 
                                           _______    _______

          Average shares outstanding         6,380      6,796 

          Common Stock equivalents from
            dilutive stock options,
            based on the treasury stock
            method using average market
            price                              351        --  
                  TOTAL-PRIMARY              6,731     6,796  

          Additional shares assuming 
            conversion of
            Preferred Stock                  1,484     1,525  

          Additional shares assuming
            conversion of 
            Subordinated Debentures          4,892        --  

                  TOTAL-FULLY DILUTED       13,107     8,321  
                                            ______     _____

          Net income per share-
              Primary*                     $   .60   $   .26  
                                           _______   _______

          Net income per share-
              Fully Diluted**              $   .40   $   .26  
                                           _______   _______
         
               *  Primary earnings per share were calculated after
                  deducting  dividends on Preferred Stock of $493,000 in
                  1994 and $507,000 in 1993. 

              **  Fully diluted net income per share was calculated after
                  adding tax effected interest on Subordinated Debentures
                  of $747,000 for the three month period ending March 31,
                  1994.  Fully diluted net income per share for the three
                  month period ending March 31, 1993 is equivalent to primary
                  net income per share because conversion of the Preferred
                  Stock was antidilutive.

                                   14
<PAGE>

                                      SIGNATURES



          Pursuant to the requirements of the Securities and Exchange Act
          of 1934, the registrant has duly caused this report to be signed
          on its behalf by the undersigned, thereunto duly authorized.




                                        Pioneer Financial Services, Inc.


                     

                                    /s/ Peter W. Nauert                    
                  Date              Peter W. Nauert
                                    Chairman and Chief Executive Officer




                                    /s/ David I. Vickers                   
                  Date              David I. Vickers
                                    Treasurer and Chief Financial Officer


                                 15

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