PIONEER FINANCIAL SERVICES INC /DE
10-Q, 1994-11-14
ACCIDENT & HEALTH INSURANCE
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  <PAGE>


                         SECURITIES AND EXCHANGE COMMISSION
                              Washington, D.C.   20549

                                      Form 10-Q


  (Mark One)
  [X] Quarterly Report Pursuant to Section 13 or 15(d) of the Securities 
  Exchange Act of 1934 

  For the quarterly period ended September 30, 1994

  [ ] Transition Report pursuant to Section 13 or 15(d) of the Securities
  Exchange Act of 1934 [No Fee Required]
  For the transition period from                   to                  

  Commission file number 1-10522

                          PIONEER FINANCIAL SERVICES, INC.
               (Exact name of registrant as specified in its charter)

                 Delaware                       36-2479273
        (State or other jurisdiction of                  (I.R.S. Employer
         incorporation or organization)                 Identification No.)

     1750 East Golf Road, Schaumburg, Illinois                  60173
     (Address of principal executive, offices)                (Zip Code)

       Registrant's telephone number, including area code (708) 995-0400

       Indicate by a check mark whether the registrant (1) has filed all reports
  required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
  1934 during the preceding 12 months (or for such shorter period that the
  registrant was required to file such reports) and (2) has been subject to such
  filing requirements for the past 90 days.   
                                 YES  X      NO     

       The number of shares of the registrant's common stock, $1.00 par value 
  per share, outstanding as of October 31, 1994 was 6,991,902.


  <PAGE>


  PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

  PART I.                   FINANCIAL INFORMATION
  ITEM 1.                   FINANCIAL STATEMENTS

  CONDENSED CONSOLIDATED BALANCE SHEETS (In thousands, except share and per 
  share amounts)
<TABLE>
<CAPTION>
                                                    September 30, December 31,
                                                        1994          1993     
                                                     (Unaudited)
  <S>                                                <C>           <C>
  ASSETS
  Investments-Note 1 and 3                                              
   Securities available for sale
      Fixed maturities, at fair value     
       (cost: $235,477)                              $  225,841     $       - 
      Fixed maturities, at cost
       (fair value: $263,263)                                -         257,717
      Equity securities, at fair value
       (cost: 1994-$11,735; 1993-$12,382)                15,634         17,436
   Fixed maturities held to maturity, at amortized cost
      (fair value: 1994-$352,252; 1993-$325,540)        386,777        326,512
   Mortgage loans--at unpaid balance                      2,112          3,201
   Real estate--at cost, less accumulated depreciation   16,547             - 
   Policy loans--at unpaid balance                       22,695         23,988
   Short-term investments--at cost,               
     which approximates fair value                       11,687         45,352
  Total Investments                                     681,293        674,206

  Cash                                                    9,283         23,379
  Premiums and other receivables, less
   allowance for doubtful accounts                       18,360         20,734
  Amounts on deposit and due from reinsurers             75,936         74,366
  Deferred policy acquisition costs                     231,513        260,432
  Land, building and equipment-at cost, less
   accumulated depreciation                              24,646         22,248
  Accrued investment income                               9,398          8,482
  Deferred federal income taxes                           5,982          3,922
  Other                                                  22,617         20,502
                                                     $1,079,028     $1,108,271

</TABLE>


  <PAGE>

<TABLE>
<CAPTION>
                                                    September 30, December 31,
                                                        1994          1993    
                                                     (Unaudited)

  LIABILITIES, REDEEMABLE PREFERRED STOCK, 
      AND STOCKHOLDERS' EQUITY

  <S>                                                 <C>           <C>
  Policy liabilities:
    Future policy benefits                            $ 610,768     $ 610,734 
    Policy and contract claims                          165,563       189,389 
    Unearned premiums                                    76,832        87,945 
    Other                                                17,327        15,037 
                                                        870,490       903,105 

  General expenses and other liabilities                 53,159        48,442 
  Short-term notes payable                                3,798         5,575 
  Long-term notes payable                                 2,400         1,125 
  Convertible subordinated debentures                    57,477        57,477 
                                                        987,324     1,015,724 

  Redeemable Preferred Stock, no par value:
    $2.125 cumulative convertible exchangeable 
     preferred stock
    Authorized:  5,000,000 shares
    Issued and outstanding:
     (1994: 885,200 shares; 1993: 947,000 shares)        22,130        23,675 

  Stockholders' Equity
    Common Stock, $1 par value:
     Authorized:  20,000,000 shares
     Issued, including shares in treasury
      (1994-6,991,902; 1993-6,900,000)                    6,992         6,900 
    Additional paid-in capital                           29,386        28,814 
    Unrealized appreciation (depreciation) of               
     available-for-sale securities                       (3,729)        3,285 
    Retained earnings                                    44,787        34,645 
    Less treasury stock at cost
     (1994-870,800 shares; 1993-556,800 shares)          (7,862)       (4,772)
  Total Stockholders' Equity                             69,574        68,872 
                                                     $1,079,028    $1,108,271 

  See notes to condensed consolidated financial statements.

</TABLE>




  <PAGE>


  PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

  CONDENSED CONSOLIDATED STATEMENTS OF INCOME (Unaudited)
  (In thousands, except per share amounts)
<TABLE>
<CAPTION>

                                      Three Months Ended     Nine Months Ended
                                        September 30,          September 30,
                                       1994      1993         1994     1993

  <S>                              <C>        <C>         <C>       <C>
  INCOME:
    Premiums and policy charges    $176,190   $154,132    $525,890   $463,664 
    Net investment income            10,614      9,919      31,848     29,434 
    Other income and realized gains
     and losses from investments      7,059      5,883      21,119     14,665 
                                    193,863    169,934     578,857    507,763 
  Benefits and expenses: 
    Benefits                        105,804    100,883     344,567    310,163 
    Insurance and general expenses   45,098     40,181     133,966    119,952 
    Interest expense                  1,238      1,185       3,782      2,157 
    Amortization of deferred policy            
      acquisition costs              36,988     22,792      78,418     63,107 
                                    189,128    165,041     560,733    495,379 

  INCOME BEFORE INCOME TAXES          4,735      4,893      18,124     12,384 
    Federal income taxes              1,414      1,765       5,901      4,334 


  NET INCOME                          3,321      3,128      12,223      8,050 


  PREFERRED STOCK DIVIDENDS             480        505       1,476      1,518 


  INCOME APPLICABLE TO
    COMMON STOCKHOLDERS           $   2,841  $   2,623   $  10,747      6,532 


  NET INCOME PER COMMON SHARE
    Primary                       $     .44  $     .40   $    1.64  $     .97 
    Fully Diluted                 $     .32  $     .31   $    1.12  $     .91 


  DIVIDENDS DECLARED
    PER COMMON SHARE              $   .0375  $      --   $    .1125 $      -- 


  AVERAGE COMMON AND COMMON
    EQUIVALENT SHARES OUTSTANDING                    
    Primary                           6,386      6,591       6,552      6,739 
    Fully Diluted                    12,694     12,272      12,860      9,500 

  See notes to condensed consolidated financial statements. 

</TABLE>


  <PAGE>


  PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

  CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
  (Unaudited)
  (In thousands)
<TABLE>
<CAPTION>
                                                     Nine Months Ended
                                                       September 30,
                                                     1994        1993

  <S>                                          <C>           <C>
  NET CASH PROVIDED BY OPERATING ACTIVITIES    $    12,683   $   30,056 

  INVESTING ACTIVITIES
     Net decrease (increase) in                     33,665       (2,787)
        short-term investments

     Purchases of investments                     (209,132)    (206,830)

     Sale of investments                           105,736      138,162 

     Maturities of investments                      56,196       59,285 

     Net purchase of property and equipment         (5,304)      (2,569)

     Purchase of subsidiaries                           -        (9,685)

       NET CASH USED BY 
         INVESTING ACTIVITIES                      (18,839)     (24,424)

  FINANCING ACTIVITIES

     Increase in convertible subordinated debentures    -        57,477 

     Repayments of notes payable                      (502)     (31,446)

     Proceeds from sale of agent receivables        17,200       16,109 

     Transfer of collections on previously
        sold agent receivables                     (18,802)     (15,447)

     Dividends paid                                 (1,865)      (1,518)

     Stock options exercised                           627          166 

     Purchase of treasury stock                     (3,090)      (4,720)

     Retirement of preferred stock                  (1,545)        (205)

     Other                                              37           -- 

      NET CASH PROVIDED (USED) BY
          FINANCING ACTIVITIES                      (7,940)      20,416 

  INCREASE (DECREASE) IN CASH                      (14,096)      26,048 

  CASH AT BEGINNING OF PERIOD                       23,379       18,686 

  CASH AT END OF PERIOD                         $    9,283    $  44,734

  See notes to condensed consolidated financial statements.

</TABLE>



  <PAGE>


  PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

  September 30, 1994

  NOTE 1 -- ACCOUNTING POLICIES

  BASIS OF PRESENTATION

  The accompanying unaudited condensed consolidated financial statements have
  been prepared in accordance with generally accepted accounting principles
  (GAAP) for interim financial information and with the instructions to Form 
  10-Q and Article 10 of Regulation S-X.  Accordingly, they do not include 
  all of the information and footnotes required by generally accepted accounting
  principles for complete financial statements.  In the opinion of management, 
  all adjustments (consisting of normal recurring accruals) considered necessary
  for a fair presentation have been included.  Operating results for the nine 
  month period ended September 30, 1994 are not necessarily indicative of the 
  results that may be expected for the year ended December 31, 1994.  For 
  further information, refer to the consolidated financial statements and 
  footnotes thereto included in the Pioneer Financial Services, Inc. ("Pioneer" 
  or "the Company") Annual Report on Form 10-K for the year ended December 31,
  1993.

  EARNINGS PER SHARE

  Primary earnings per share of Common Stock are determined by dividing net
  income for the period, less dividends on Preferred Stock, by the weighted
  average number of common stock and common stock equivalents (dilutive stock
  options) outstanding.  Fully diluted earnings per share assumes conversion of
  the Preferred Stock outstanding and conversion of the Subordinated Debentures
  with related tax-effected interest added back to net income.  Where the effect
  of the assumed conversion on net earnings would be antidilutive, fully diluted
  earnings per share represents the primary amount.  (See discussion in Exhibit
  11 on page 16).

  NEW ACCOUNTING STANDARD

  In May 1993, the Financial Accounting Standards Board issued Statement of
  Financial Accounting Standards 115, "Accounting for Certain Investments in 
  Debt and Equity Securities".  As of January 1, 1994 the Company adopted the
  provisions of that standard.  The effect as of January 1, 1994 of adopting
  Statement 115 increased stockholders equity by $3,605,000 (net of adjustments
  to deferred income taxes) to reflect the net unrealized holding gains on
  securities previously carried at amortized cost; there was no effect on net
  income as a result of the adoption of Statement 115.  In the nine month period
  ended September 30, 1994 those net unrealized holding gains decreased by
  $9,868,000 (net of adjustments to deferred income taxes).  The net unrealized
  depreciation was due primarily to increases in interest rates during the
  period.



  <PAGE>



  NOTE 2 -- STOCKHOLDERS' EQUITY

  The statutory accounting practices prescribed for Pioneer's insurance
  subsidiaries by regulatory authorities differ from GAAP.  The combined
  statutory-basis capital and surplus of Pioneer's direct insurance subsidiaries
  was $103,820,000 and $106,567,000 at September 30, 1994 and December 31, 1993,
  respectively.  Statutory net income of the insurance subsidiaries amounted to
  $1,376,000 and $2,228,000 for the three month periods ended September 30, 1994
  and 1993, respectively, and $2,693,000 and $4,499,000 for the nine month
  periods ended September 30, 1994 and 1993, respectively.


  NOTE 3 -- INVESTMENTS

  Realized investment losses for the three month period ended September 30, 1994
  were $254,000 compared to realized gains of $1,585,000 for the same period in
  1993.  Realized investment losses were $32,000 compared to realized gains of
  $1,907,000 for the nine month periods ended September 30, 1994 and 1993,
  respectively.


  NOTE 4 -- CONTINGENCIES

  Pioneer and its subsidiaries are named as defendants in various legal actions,
  some claiming significant damages, arising primarily from claims under
  insurance policies, disputes with agents, and other items.  On May 11, 1994 
  the California Insurance Department filed complaints against a subsidiary of
  the Company for alleged violations of California consumer protection rules. 
  Pioneer's management and its legal counsel are of the opinion that the
  disposition of these actions will not have a material adverse effect on
  Pioneer's financial position.



  <PAGE>



  ITEM 2.
  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
  AND RESULTS OF OPERATIONS

  Results of Operations - Three and Nine Month Periods ended September 30, 1994
  compared to 1993.

  Division Overview

  The income (loss) before income taxes by division for the third quarter and
  first nine months of 1994 and 1993 respectively, are as follows 
  (in thousands):
                                        Three Months          Nine Months
                                       Ended Sept. 3        Ended Sept. 30,
                                        1994     1993       1994      1993
  Health Insurance                   $ 1,320  $ 1,374    $ 6,813   $ 4,324 
  Life Insurance                       2,627    2,839      6,947     7,445 
  Marketing                            2,206    3,886     10,106     6,345 
  Managed Care                           848     (527)     1,378      (787)
  Corporate Expenses                  (2,266)  (2,679)    (7,120)   (4,943)
    Total                            $ 4,735  $ 4,893    $18,124   $12,384 

  Health Insurance

  The increase in pre-tax income for the nine month period was primarily due to
  continued cost reduction programs which reduced the general expense ratio
  approximately 1%. The decrease in pre-tax income for the three month period 
  was due to charges totaling $1.7 million in the third quarter of 1994.  The 
  charge was the net effect of a $16.7 million adjustment to the deferred 
  acquisition cost asset and a reduction of group medical claim reserve margins
  of $15 million.  (See Consolidated Financial Condition and Results of 
  Operations Section Following).  The accident and health loss ratio decreased
  to 58% from 65% for the three month period and to 64% from 65% for the nine 
  month period in 1994 as compared to the same periods in 1993.  The improved 
  loss ratios were due to a reduction in the group medical claim reserve margins
  as a result of improvements in claim processing and monitoring.  The reduction
  in claim reserves resulted in an 8% loss ratio improvement for the three month
  period and a 3% improvement in the nine month period as compared to the same 
  period in 1993.  A small improvement in loss ratios on the medicare supplement
  products was offset by higher loss ratios in 1994 due to a change in product
  mix from the acquisition of Continental Life & Accident Company (CLAC). 

  Life Insurance

  The results for the three and nine month periods of 1994 were slightly off 
  from prior year amounts.  The unit cost per policy in-force was slightly 
  improved for the three and nine month period in 1994 as compared to 1993.  
  The mortality in the first nine months of 1994 was slightly higher than levels
  experienced in the same period last year.  The higher mortality is on a closed
  block of universal life business. Despite the overall decline in the Company's
  investment yields in 1994, the interest spread on life and annuity business
  continued to improve due to an aggressive crediting rate strategy.  Realized
  investment gains in the life insurance division decreased from $2,282,000 in
  the three month period ended September 30, 1994 compared to $3,000 for the 
  same  period in 1993.  Realized investment losses for the nine month period 
  ended September 30, 1994 were $22,000 compared to gains of $2,416,000 for the 
  same period in 1993.


  <PAGE>


  Marketing

  The increase in pre-tax income in the first nine months of 1994 as compared to
  the same period in 1993 is due to increased revenue coupled with cost
  reductions from the consolidation of the divisions career agent distribution
  system and revision of the agent training and recruiting programs.  The 
  pre-tax income was down for the third quarter of 1994 due to certain 
  litigation costs and the write-off of agent balances associated with recently
  terminated agents.

  Managed Care

  Managed care operations showed a continued improvement in profit for the three
  and nine month periods ended September 30, 1994.  The improvement compared to
  losses experienced the last three quarters of 1993 was due to the elimination
  of an unprofitable operating subsidiary in the fourth quarter of 1993.  The
  managed care division also continued to expand sales to unaffiliated clients
  with a $355,000 or 37% increase for the three month period and a $1,264,000 or
  58% increase for the nine month period in 1994 as compared to 1993.  The
  consolidation of certain operations in July 1994 resulted in reduced expense
  levels in the third quarter.

  Corporate Expenses and Interest

  Interest expense increased in 1994 as compared to 1993 due to the issuance of
  the convertible subordinated debentures in July 1993.  The corporate general
  expense also increased due to allocation of staff resources at the corporate
  and acquisition company level and increases in the investor relations program.

  CONSOLIDATED FINANCIAL CONDITION AND RESULTS OF OPERATIONS

  The Company reported consolidated net income of $3,321,000 for the quarter
  ended September 30, 1994 as compared to $3,128,000 for the comparable period
  in 1993.  

  Total premiums and policy charges increased $22,058,000 or 14% for the three
  month period and $62,226,000 or 13% for the nine month period in 1994 as
  compared to 1993.  Accident and health premiums increased $20,168,000 or 14%
  for the three month period and $56,919,000 or 13% for the nine month period in
  1994 compared to 1993.  The premium increase was primarily attributable to
  increased premiums from major hospital products resulting primarily from the
  acquisition of CLAC completed in August 1993.  Total premiums attributable to
  the remaining mix of Medicare supplement and long-term care products decreased
  $2,497,000 or 5% and $14,912,030 or 9% for the three and nine month periods in
  1994 as compared to 1993.

  Net investment income increased $695,000 or 7% for the three month period and
  $2,414,000 or 8% for the nine month period in 1994 as compared to 1993. 
  Annualized investment yields decreased for the nine month period from 6.9% in
  1993 to 6.3% in 1994.  The decrease in the investment yield is due to the
  shortening of the Company's average duration and the increased emphasis on 
  tax-exempt securities included in the Company's portfolio.  

  Other income and realized investment gains increased $1,176,000 or 20% for 


  <PAGE>



  the three month period and $6,454,000 or 44% for the nine month period in 1994
  as compared to 1993.  The increase in other income was due to the acquisition
  of Healthcare Review Corporation and CLAC.  In addition, the Company realized
  increased sales to unaffiliated customers in both the Marketing and Managed
  Care Divisions.  Realized investment losses for the three month period ended
  September 30, 1994 were $254,000 compared to realized gains of $1,585,000 for
  the same period in 1993.  Realized investment losses were $32,000 compared to
  realized gains of $1,907,000 for the nine month periods ended September 30,
  1994 and 1993, respectively.  The remaining other income generated by the
  Company's non-insurance subsidiaries remained relatively unchanged.

  Total benefits increased $4,921,000 or 5% for the three month period and
  $34,404,000 or 11% for the nine month period in 1994 as compared to 1993. 
  Accident and health benefits, which include the change in unearned premiums,
  increased $2,503,000 or 3% for the three month period and $31,114,000 or 11%
  for the nine month period in 1994 as compared to 1993.  The increase for the
  period was due primarily to the increased amount of collected premiums.  The
  accident and health loss ratio decreased to 58% from 65% for the three month
  period and to 64% from 65% for the nine month period in 1994 as compared to 
  the same period in 1993.  The improved loss ratios were due to a reduction in 
  the group medical claim reserve margins as a result of improvements in claim
  processing and monitoring.  The reduction in claim reserves resulted in an 8%
  loss ratio improvement for the three month period and a 3% improvement in the
  nine month period as compared to the same periods in 1993.  A small improve-
  ment in loss ratios on the medicare supplement products was offset by higher 
  loss ratios due to a change in product mix from the acquisition of CLAC.  Life
  and annuity benefits increased $2,418,000 or 25% for the three month period
  and $3,290,000 or 11% for the nine month period in 1994 as compared to 1993.  
  The increase is due to higher mortality on a closed block of universal life 
  and an increase in in-force business.

  The general expenses as a percent of premiums decreased for the three month
  period in 1994 as compared to the same period in 1993 due to the continued
  emphasis on cost reduction in the Health and Life Insurance Units.  However,
  insurance and general expenses (which includes commission compensation to
  agents) increased $4,916,000 or 12% for the three month period and $14,014,000
  or 12% for the nine month period in 1994 as compared to 1993 due to the
  increase in premium and policy charges for the three and nine month periods,
  primarily from the acquisition of CLAC.

  Amortization of deferred policy acquisition costs increased $14,196,000 for 
  the three month period and $15,311,000 for the nine month period in 1994 as
  compared to 1993.  The increase was due to an adjustment in the third quarter
  to the DAC asset on group and individual medical business issued in recent
  years.  These blocks of business have achieved lower margins than expected due
  primarily to mandated state healthcare reforms.  The Company is now assuming a
  lower level of future profitability on these blocks.  The Company continues to
  monitor the profitability of its business on a quarterly basis.  Increased
  lapses or unprofitability on the business could result in an increase in the
  amortization rate of deferred policy acquisition costs, which would adversely
  impact future earnings.

  The effective federal income tax rate decreased in the third quarter of 1994
  due to the increased investment in tax-exempt securities included in the
  Company's portfolio and utilization of a net operating loss carryforward of a
  subsidiary.


  <PAGE>


  The Company acquired the building containing its corporate headquarters in
  Schaumburg, Illinois in January 1994 resulting in the increase in investment
  real estate.  Other assets increased primarily due to an increase in federal
  income tax recoverables, capitalized assessments, and certain investment
  receivables. Premiums and other receivables decreased primarily due to a
  decrease in uncollected premiums.  Amounts on deposit and due from reinsurers
  increased due to the timing of payments due from reinsurers.  The decrease in
  short-term notes payable is consistent with their scheduled maturities. 
  General expenses and other liabilities increased due to an increase in amounts
  due to reinsurers.  The remaining balance sheet amounts remained relatively
  consistent with the amounts at December 31, 1993.  The decrease in cash
  provided by operating activities was due primarily to a decrease in policy
  liabilities and an increase in federal income tax recoverables.

  HEALTHCARE REFORM

  Many proposals have been introduced in Congress and various state legislatures
  to reform the present healthcare system.  Most of these proposals are
  specifically directed at the small group healthcare market, a significant
  portion of the Company's health business.  At the state level, a number of
  states have passed or are considering legislation that would limit the
  differentials in rates that carriers could charge between new business and
  renewal business and with respect to similar demographic groups.  Legislation
  also has been adopted or is being considered that would make health insurance
  available to all small groups by requiring coverage of all employees and their
  dependents, by limiting the applicability of pre-existing conditions
  exclusions, by requiring carriers to offer a basic plan exempt from certain
  mandated benefits as well as a standard plan and by establishing a mechanism 
  to spread the risk of high risk employees to all small group carriers.

  At the federal level, it is not possible to predict which proposal, if any,
  will be adopted by Congress next year or when such a proposal may be enacted. 
  However, we do expect there to be insurance market reforms in any package that
  would be passed.  The Company is monitoring developments concerning healthcare
  reform and preparing its strategic responses to different possible reform
  scenarios.  In response to existing legislation and in anticipation of future
  healthcare reform, the Company has broadened its health insurance, life
  insurance and managed care business and has continued to diversify products 
  and services in selected market areas that the Company believes will be 
  consistent with its targeted market focus and be less affected by healthcare 
  reform.  It is likely that healthcare reform at the federal and state levels 
  will require the Company to make significant changes to the way it conducts 
  its health insurance business, but it is not possible at this time to predict 
  the nature or effects of healthcare reform or how soon it will be adopted and
  implemented, if at all.  If state small group reform continues to add 
  restrictions to insurance business and the federal government assumes 
  responsibility for regulation and payment of much of the healthcare that is 
  now handled by the private sector, this would significantly reduce or 
  eliminate the Company's group medical insurance business.

  LIQUIDITY AND CAPITAL RESOURCES

  The Company's consolidated liquidity requirements are created and met 


  <PAGE>



  primarily by operations of its insurance subsidiaries.  The insurance 
  subsidiaries' primary sources of cash are premiums, investment income, and 
  investment sales and maturities.  The primary uses of cash are operating 
  costs, policy acquisition costs, payments to policyholders and investment 
  purchases.

  In addition, liquidity requirements of the Company are created by the dividend
  requirements of the $2.125 Preferred Stock, common stock dividends, interest
  payments on the Convertible Subordinated Debentures and other debt service
  requirements.  The Company's liquidity requirements are met primarily by
  dividends declared by its subsidiaries.  Payments of dividends by the 
  insurance subsidiaries to the Company is subject to certain regulatory 
  restrictions.

  The Company's life and health insurance subsidiaries require capital to fund
  acquisition costs incurred in the initial year of policy issuance and to
  maintain adequate surplus levels for regulatory purposes.  These capital
  requirements have been met principally from internally generated funds,
  including premiums and investment income, and capital provided from 
  reinsurance and the financing or sale of agent debit balances.  

  The Company has offered agent commission financing to certain of its agents 
  and marketing organizations which consists primarily of annualization of 
  first year commissions.  This means that when the first year premium is paid 
  in installments, the Company will advance a percentage of the commissions that
  the agent would otherwise receive over the course of the first policy year.  
  The Company through a subsidiary has entered into agreements with an 
  unaffiliated corporation to provide financing for its agent commission 
  financing program through the sale of agent receivables.  Proceeds from such 
  sales for the nine month period ended September 30, 1994 and 1993 were $17.2 
  million and $16.1 million, respectively.  The termination date of the current
  program is December 31, 1997, subject to extension or termination as provided
  therein.

  In July 1993 the Company issued $57.5 million of 8% convertible subordinated
  debentures due 2000.  Net proceeds from the offering totaled approximately $54
  million.  The debentures are convertible into the Company's common stock at 
  any time prior to maturity, unless previously redeemed, at a conversion price
  of $11.75 per share.  

  In August 1993 a subsidiary of the Company borrowed $1.5 million to finance 
  the acquisition of Healthcare Review Corporation.  Interest on the note is 
  payable quarterly at six percent.  The note requires principal repayments of
  $75,000 per quarter through July 31, 1998.

  In July 1994, a subsidiary of the Company borrowed $2 million to finance the
  growth of business operations.  Interest on the note is payable quarterly at
  the prime rate.  The note requires principal repayments of $125,000 per 
  quarter through July 1, 1998.

  The Company has a line of credit arrangement for short-term borrowings with
  three banks amounting to $20 million through April 1996, of which $1 million
  was used at September 30, 1994 to secure a letter of credit.  The line of
  credit arrangement can be terminated, in accordance with the agreement, at the
  Company's option.

  In March, June and September 1994, the Company's Board of Directors announced
  a quarterly Common Stock dividend of 3.75 cents per share, with an expectation
  of a total of 15 cents per share to be paid for 1994.


  <PAGE>



  Management believes that the diversity of the Company's investment portfolio
  and the liquidity attributable to the large concentration of investments in
  highly liquid United States government agency securities provide sufficient
  liquidity to meet foreseeable cash requirements.  Because the Company's
  insurance subsidiaries experience strong positive cash flows, including 
  monthly cash flows from mortgage-backed securities, the Company does not 
  expect its insurance subsidiaries to be forced to sell the held to maturity
  investments prior to their maturities and realize material losses or gains.
  However, if the Company experiences changes in credit risk, it may be required
  to sell assets whose fair value is less than carrying value and incur losses.

  Life insurance and annuity liabilities are generally long term in nature
  although subject to earlier surrender as a result of the policyholder's 
  ability to withdraw funds or surrender the policy, subject to surrender and 
  withdrawal penalties.  The Company believes its policyholder liabilities 
  should be backed by an investment portfolio that generates predictable 
  investment returns.  The Company seeks to limit exposure to risks associated 
  with interest rate fluctuations by concentrating its invested assets 
  principally in high quality, readily marketable debt securities of 
  intermediate duration and by attempting to balance the duration of its 
  invested assets with the estimated duration of benefit payments arising from 
  contract liabilities.

  The Company currently has a signed letter of intent to purchase Connecticut
  National Life Insurance Company.  The purchase is expected to be partially
  financed through current banking relationships.  Although the Company is
  engaged in other ongoing preliminary evaluations of potential acquisitions,
  there are no existing agreements with respect to other significant 
  acquisitions at the present time.



  <PAGE>



  PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

  PART II.   OTHER INFORMATION



  Item 6.  Exhibits and Reports on Form 8-K

              (a)  Exhibits

                   Exhibit 11 - Statement of Computation
                                of Per Share Earnings
 
                   Exhibit 27 - Financial Data Schedule

              (b)  Reports on Form 8-K

              The Company filed no reports on Form 8-K during the third
              quarter of 1994.


  <PAGE>


                                   SIGNATURES


  Pursuant to the requirements of the Securities and Exchange Act of 1934, the
  registrant has duly caused this report to be signed on its behalf by the
  undersigned, thereunto duly authorized.



                                     Pioneer Financial Services, Inc.



  November 14, 1994                  /s/ Peter W. Nauert
      Date                           ---------------------------------
                                     Peter W. Nauert
                                     Chairman and Chief Executive Officer


  November 14, 1994                  /s/ David I. Vickers
      Date                           ----------------------------------
                                     David I. Vickers
                                     Treasurer and Chief Financial Officer


  <PAGE>


                                     EXHIBIT 11

                          PIONEER FINANCIAL SERVICES, INC.
                   STATEMENT OF COMPUTATION OF PER SHARE EARNINGS

                      (In thousands, except per share amounts)
                                     (Unaudited)
<TABLE>
<CAPTION>

                                     Three Months Ended   Nine Months Ended
                                       September 30,        September 30,

                                      1994       1993      1994       1993
  <S>                              <C>        <C>        <C>       <C>
  Net income                       $ 3,321    $ 3,128    $12,223   $ 8,050 

  Average shares outstanding         6,191      6,343      6,302     6,624 

  Common Stock equivalents from
    dilutive stock options,
    based on the treasury stock
    method using average market
    price                              195       248         250       115 
          TOTAL-PRIMARY              6,386     6,591       6,552     6,739 

  Common Stock equivalents from
    dilutive stock options, based
    on the treasury stock method
    using closing market price           -         74          -       207 

  Additional shares assuming 
    conversion of
    Preferred Stock                  1,416     1,522       1,416     1,522 

  Additional shares assuming
    conversion of 
    Subordinated Debentures          4,892     4,085       4,892     1,032 

          TOTAL-FULLY DILUTED       12,694    12,272      12,860     9,500 

  Net income per share-
      Primary*                     $   .44   $   .40     $  1.64  $    .97 

  Net income per share-
      Fully Diluted**              $   .32   $   .31     $  1.12  $    .91 



       *  Primary net income per share was calculated after deducting  dividends
          on Preferred Stock of $480,000 for the three month period and
          $1,476,000 for the nine month period ended September 30, 1994, and
          $505,000 for the three month period and $1,518,000 for the nine month
          period ended September 30, 1993. 

      **  Fully diluted net income per share was calculated after adding tax
          effected interest on Subordinated Debentures of $747,000 for the three
          month period and $2,241,000 for the nine month period ending September
          30, 1994, and $620,000 for the three and nine month periods ending
          September 30, 1993. 



</TABLE>
   <PAGE>

<TABLE> <S> <C>

<ARTICLE> 7
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   QTR-3
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-END>                               SEP-30-1994
<DEBT-HELD-FOR-SALE>                           225,841
<DEBT-CARRYING-VALUE>                          352,252
<DEBT-MARKET-VALUE>                            386,777
<EQUITIES>                                      15,634
<MORTGAGE>                                       2,112
<REAL-ESTATE>                                   16,547
<TOTAL-INVEST>                                 681,293
<CASH>                                           9,283
<RECOVER-REINSURE>                               3,708
<DEFERRED-ACQUISITION>                         231,513
<TOTAL-ASSETS>                               1,079,028
<POLICY-LOSSES>                                610,768
<UNEARNED-PREMIUMS>                             76,832
<POLICY-OTHER>                                 165,563
<POLICY-HOLDER-FUNDS>                           17,327
<NOTES-PAYABLE>                                 63,675<F1>
<COMMON>                                         6,992<F2>
                                0
                                     22,130<F3>
<OTHER-SE>                                      62,582<F4>
<TOTAL-LIABILITY-AND-EQUITY>                 1,079,028
                                     525,890
<INVESTMENT-INCOME>                             31,848
<INVESTMENT-GAINS>                                (32)
<OTHER-INCOME>                                  21,151
<BENEFITS>                                     344,567
<UNDERWRITING-AMORTIZATION>                     78,418
<UNDERWRITING-OTHER>                           137,748
<INCOME-PRETAX>                                 18,124
<INCOME-TAX>                                     5,901
<INCOME-CONTINUING>                             12,223
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    12,223
<EPS-PRIMARY>                                     1.64
<EPS-DILUTED>                                     1.12
<RESERVE-OPEN>                                       0<F5>
<PROVISION-CURRENT>                                  0<F5>
<PROVISION-PRIOR>                                    0<F5>
<PAYMENTS-CURRENT>                                   0<F5>
<PAYMENTS-PRIOR>                                     0<F5>
<RESERVE-CLOSE>                                      0<F5>
<CUMULATIVE-DEFICIENCY>                              0<F5>
<FN>
<F1>Includes short-term and long-term borrowings and convertible subordinated
    debentures.
<F2>Common stock at par value.
<F3>Redeemable preferred stock at par value.
<F4>Includes additional paid in capital and retained earnings less unrealized
    depreciation of securities and treasury stock.
<F5>Available on an annual basis only.
</FN>
        

</TABLE>


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