PIONEER FINANCIAL SERVICES INC /DE
10-Q, 1994-08-15
ACCIDENT & HEALTH INSURANCE
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  <PAGE>


           
                          SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C.   20549

                                      Form 10-Q


       (Mark One)
       [X] Quarterly Report Pursuant  to Section 13 or 15(d) of  the Securities
       Exchange Act of 1934 

       For the quarterly period ended June 30, 1994

       [ ] Transition Report pursuant  to Section 13 or 15(d) of the Securities
       Exchange Act of 1934 [No Fee Required]
       For the transition period from                   to                  

       Commission file number 1-10522

                           PIONEER FINANCIAL SERVICES, INC.
                (Exact name of registrant as specified in its charter)

                        Delaware                            36-2479273
            (State or other jurisdiction of              (I.R.S. Employer
             incorporation or organization)             Identification No.)

       1750 East Golf Road, Schaumburg, Illinois               60173
       (Address of principal executive, offices)            (Zip Code)

           Registrant's telephone number, including area code (708) 995-0400

                   
            Indicate by  a check mark whether the  registrant (1) has filed all
       reports required to  be filed by Section  13 or 15(d) of the  Securities
       Exchange Act  of  1934  during the  preceding  12  months (or  for  such
       shorter period  that the registrant was  required to  file such reports)
       and (2)  has been subject  to such filing requirements  for the past  90
       days.   
                                 YES  X      NO ____

            The number  of shares of the  registrant's common  stock, $1.00 par
       value per share, outstanding as of August 2, 1994 was 6,987,602.


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     PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

     PART I.                FINANCIAL INFORMATION
     ITEM 1.                FINANCIAL STATEMENTS

                   CONDENSED CONSOLIDATED BALANCE SHEETS 
             (In thousands, except share and per share amounts)
<TABLE>
<CAPTION>
                                                     June 30,    December 31,
                                                       1994          1993     
                                                    (Unaudited)
 ASSETS
 <S>                                                <C>           <C>     
 Investments-Note 1 and 3                                              
  Securities available for sale
     Fixed maturities, at fair value     
      (cost: $224,423)                              $  216,571     $       - 
     Fixed maturities, at cost
      (fair value: $263,263)                                -         257,717
     Equity securities, at fair value
      (cost: 1994-$10,678; 1993-$12,382)                15,267         17,436
  Fixed maturities held to maturity, at amortized cost
     (fair value: 1994-$350,538; 1993-$325,540)        379,984        326,512
  Mortgage loans--at unpaid balance                      2,517          3,201
  Real estate--at cost, less accumulated depreciation   14,042             - 
  Policy loans--at unpaid balance                       22,323         23,988
  Short-term investments--at cost,               
    which approximates fair value                       15,759         45,352
 Total Investments                                     666,463        674,206
 Cash                                                   17,002         23,379
 Premiums and other receivables, less
  allowance for doubtful accounts                       18,760         20,734
 Amounts on deposit and due from reinsurers             78,300         74,366
 Accrued investment income                               8,723          8,482
 Deferred policy acquisition costs                     251,520        260,432
 Land, building and equipment-at cost, less
  accumulated depreciation                              24,150         22,248
 Deferred federal income taxes                           6,461          3,922
 Other                                                  22,551         20,502
                                                    $1,093,930     $1,108,271



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                                                     June 30,    December 31,
                                                       1994          1993    
                                                    (Unaudited)

 LIABILITIES, REDEEMABLE PREFERRED STOCK, 
     AND STOCKHOLDERS' EQUITY
  Policy liabilities:
   Future policy benefits                            $ 610,643     $ 610,734 
   Unearned premiums                                    81,778        87,945 
   Policy and contract claims                          188,025       189,389 
   Other                                                13,138         15,037
                                                       893,584       903,105 
 General expenses and other liabilities                 45,434        48,442 
 Short-term notes payable                                3,873         5,575 
 Long-term notes payable                                   975         1,125 
 Convertible Subordinated Debentures                    57,477        57,477 
                                                     1,001,343     1,015,724 

 Redeemable Preferred Stock, no par value:
   $2.125 cumulative convertible exchangeable 
    preferred stock
   Authorized:  5,000,000 shares
   Issued and outstanding:
    (1994: 896,000 shares; 1993: 947,000 shares)        22,400        23,675 
  Stockholders' Equity
   Common Stock, $1 par value:
    Authorized:  20,000,000 shares
    Issued, including shares in treasury
     (1994-6,956,400; 1993-6,900,000)                    6,956         6,900 
   Additional paid-in capital                           29,176        28,814 
   Unrealized appreciation (depreciation) of               
    available-for-sale securities                       (2,121)        3,285 
   Retained earnings                                    42,097        34,645 
   Less treasury stock at cost                          (5,921)       (4,772)
   (1994 - 669,400 shares; 1993 - 556,000 shares)
 Total Stockholders' Equity                             70,187        68,872 
                                                    $1,093,930    $1,108,271 

  See notes to condensed consolidated financial statements.

</TABLE>

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      PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

      CONDENSED CONSOLIDATED STATEMENTS OF INCOME (Unaudited)
      (In thousands, except per share amounts)
<TABLE>
<CAPTION>
                                     Three Months Ended      Six Months Ended
                                          June 30,               June 30,
                                       1994     1993          1994     1993
<S>                                <C>        <C>          <C>      <C> 
  Income:
    Premiums and policy charges    $176,802   $154,189     349,700  $309,532 
    Net investment income            10,130      9,474      21,234    19,515 
    Other income and realized gains
     and losses from investments      6,797      4,454      14,060     8,782 
                                    193,729    168,117     384,994   337,829 
  Benefits and expenses: 
    Benefits                        117,694    102,222     238,763   209,280 
    Insurance and general expenses   46,723     41,123      88,869    79,771 
    Interest expense                  1,396        498       2,543       972 
    Amortization of deferred policy            
      acquisition costs              21,450     20,259      41,430    40,315 
                                    187,263    164,102     371,605   330,338 

  INCOME BEFORE INCOME TAXES          6,466      4,015      13,389     7,491 
    Federal income taxes              2,064      1,388       4,487     2,569 

  NET INCOME                          4,402      2,627       8,902     4,922 

  PREFERRED STOCK DIVIDENDS             493        507         996     1,014 

  INCOME APPLICABLE TO
    COMMON STOCKHOLDERS           $   3,909  $   2,120   $   7,906     3,908 

  NET INCOME PER COMMON SHARE
    Primary                       $     .59  $     .31   $    1.19 $     .57 
    Fully Diluted                 $     .40  $     .31   $     .80 $     .57 

  DIVIDENDS DECLARED
    PER COMMON SHARE              $   .0375  $      --   $    .075 $      -- 

  AVERAGE COMMON AND COMMON
    EQUIVALENT SHARES OUTSTANDING                    
    Primary                           6,597      6,840       6,649     6,811 
    Fully Diluted                    12,922      8,462      12,974     8,491 

  See notes to condensed consolidated financial statements. 
</TABLE>

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      PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES
      CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
      (Unaudited)
      (In thousands)
<TABLE>
<CAPTION>
                                                         Six Months Ended
                                                             June 30,
                                                         1994        1993
      <S>                                          <C>           <C>
      NET CASH PROVIDED BY OPERATING ACTIVITIES    $     1,284   $   20,679 

      INVESTING ACTIVITIES
         Net decrease in short-term                     29,593       22,380 
            investments

         Purchases of investments                     (164,557)    (108,922)

         Sale of investments                            92,714       33,638 

         Maturities of investments                      44,966       52,474 

         Net purchase of property and equipment         (3,903)      (1,183)

           NET CASH USED BY 
             INVESTING ACTIVITIES                       (1,187)      (1,613)

      FINANCING ACTIVITIES

         Repayments of notes payable                    (1,852)      (6,716)

         Proceeds from sale of agent receivables        13,013       10,588 

         Transfer of collections on previously
            sold agent receivables                     (14,394)      (9,926)

         Dividends paid                                 (1,236)      (1,016)

         Stock options exercised                           382           71 

         Purchase of treasury stock                     (1,149)      (2,035)

         Retirement of preferred stock                  (1,275)        (155)

         Other                                              37           -- 

          NET CASH USED BY 
              FINANCING ACTIVITIES                      (6,474)      (9,189)

      INCREASE (DECREASE) IN CASH                       (6,377)       9,877 

      CASH AT BEGINNING OF PERIOD                       23,379       18,686 

      CASH AT END OF PERIOD                         $   17,002   $   28,563 

      See notes to condensed consolidated financial statements.
</TABLE>

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  <PAGE>


          PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES
          NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

          June 30, 1994

          NOTE 1 -- ACCOUNTING POLICIES

          BASIS OF PRESENTATION

          The  accompanying  unaudited  condensed   consolidated  financial
          statements  have  been  prepared  in  accordance  with  generally
          accepted  accounting  principles  (GAAP)  for  interim  financial
          information and with the instructions to Form 10-Q and Article 10
          of Regulation S-X.  Accordingly,  they do not include all of  the
          information   and  footnotes   required  by   generally  accepted
          accounting principles for complete financial statements.  In  the
          opinion of  management,  all adjustments  (consisting  of  normal
          recurring accruals) considered necessary  for a fair presentation
          have been included.   Operating results for the six  month period
          ended June 30, 1994 are not necessarily indicative of the results
          that may be expected for  the year ended December 31, 1994.   For
          further   information,  refer   to  the   consolidated  financial
          statements  and  footnotes  thereto   included  in  the   Pioneer
          Financial Services,  Inc.  ("Pioneer" or  "the  Company")  Annual
          Report on Form 10-K for the year ended December 31, 1993.

          EARNINGS PER SHARE

          Primary  earnings per  share  of Common  Stock are  determined by
          dividing net income  for the period, less dividends  on Preferred
          Stock,  by the weighted average number of common stock and common
          stock equivalents  (dilutive stock  options) outstanding.   Fully
          diluted earnings per  share assumes conversion  of the  Preferred
          Stock outstanding  and conversion of the  Subordinated Debentures
          with related  tax-effected interest  added  back to  net  income.
          Where  the effect of the assumed conversion on net earnings would
          be antidilutive, fully diluted earnings per share represents  the
          primary amount.  (See discussion in Exhibit 11 on page 14).

          NEW ACCOUNTING STANDARD

          In May  1993, the  Financial  Accounting Standards  Board  issued
          Statement of Financial Accounting Standards  115, "Accounting for
          Certain  Investments  in  Debt and  Equity  Securities".    As of
          January  1,  1994 the  Company  adopted  the provisions  of  that
          standard.  The effect as of January 1, 1994 of adopting Statement

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  <PAGE>



          115   increased  stockholders   equity  by  $3,605,000   (net  of
          adjustments  to  deferred  income  taxes)  to  reflect  the   net
          unrealized  holding  gains  on securities  previously  carried at
          amortized cost;  there was no effect on net income as a result of
          the adoption of  Statement 115.   In the six  month period  ended
          June 30,  1994 those  net unrealized  holding gains  decreased by
          $8,709,000  (net of adjustments  to deferred income  taxes).  The
          net  unrealized depreciation  was due  primarily to  increases in
          interest rates during the period.

          NOTE 2 -- STOCKHOLDERS' EQUITY

          The  statutory  accounting  practices  prescribed  for  Pioneer's
          insurance  subsidiaries by  regulatory  authorities  differ  from
          GAAP.   The  combined  statutory-basis  capital  and  surplus  of
          Pioneer's  direct  insurance  subsidiaries  was  $107,263,000 and
          $106,567,000  at   June  30,   1994   and  December   31,   1993,
          respectively.  Statutory net income of the insurance subsidiaries
          amounted to $624,000  and $1,237,000 for the  three month periods
          ended June 30,  1994 and 1993,  respectively, and $1,316,000  and
          $2,271,000  for the  six month  periods ended  June 30,  1994 and
          1993, respectively.


          NOTE 3 -- INVESTMENTS

          Realized investment  losses for the three month period ended June
          30,  1994 were $30,000 compared to realized gains of $135,000 for
          the same period in 1993.  Realized investment gains were $223,000
          and $322,000  for the six month  periods ended June 30,  1994 and
          1993, respectively.


          NOTE 4 -- CONTINGENCIES

          Pioneer and its subsidiaries  are named as defendants in  various
          legal   actions,  some  claiming   significant  damages,  arising
          primarily  from claims  under insurance  policies,  disputes with
          agents,  and other  items.    On  May  11,  1994  the  California
          Insurance Department filed complaints against a subsidiary of the
          Company for alleged violations of California consumer  protection
          rules.  Pioneer's  management and  its legal counsel  are of  the
          opinion that the  disposition of  these actions will  not have  a
          material adverse effect on Pioneer's financial position.


                                          7


  <PAGE>


          ITEM 2.
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
          AND RESULTS OF OPERATIONS

          Results  of Operations - Three  and Six Month  Periods ended June
          30, 1994 compared to 1993.

          Division Overview

          The  income (loss) before income taxes by division for the second
          quarter and first six  months of 1994 and 1993  respectively, are
          as follows (in thousands):
                                         Three Months         Six Months
                                        Ended June 30,      Ended June 30,
                                        1994      1993      1994      1993
          Health Insurance           $ 1,866  $ 1,628    $ 5,493   $ 2,950 
          Life Insurance               1,878    2,403      4,320     4,606 
          Marketing                    4,834    1,635      7,900     2,459 
          Managed Care                   429     (321)       530      (260)
          Corporate Expenses          (2,541)  (1,330)    (4,854)   (2,264)
            Total                    $ 6,466  $ 4,015    $13,389   $ 7,491 

          Health Insurance

          The increase in pre-tax income for the three and six month period
          was  primarily due  to  continued cost  reduction programs  which
          reduced the general expense  ratio approximately 1%. The accident
          and health loss  ratio increased  to 66% from  65% for the  three
          month period and to 67% from 65% for the six month period in 1994
          as compared to  the same period in 1993.   The higher loss ratios
          were primarily  due to the change in  product mix from the August
          1993 acquisition  of Continental Life &  Accident Company (CLAC).
          The loss ratio on  the existing block of business  was consistent
          with prior year  levels.   Improved loss ratios  on the  medicare
          supplement products  were offset by higher  than projected claims
          on the major hospital business.

          Life Insurance

          The results  for the  three and  six month  periods of  1994 were
          consistent with prior year amounts.  The unit cost per policy in-
          force was  relatively flat for the three  and six month period in
          1994 as compared to 1993.  The mortality in the second quarter of
          1994  was slightly  higher than  levels experienced  in  the same
          period last year.   The higher mortality is on  a closed block of
          universal  life  business. Despite  the  overall  decline in  the
          Company's investment yields in 1994, the interest spread on  life

                                          8

  <PAGE>


          and  annuity business continued  to improve due  to an aggressive
          crediting rate strategy.

          Marketing

          The increase in pre-tax income in 1994 as compared to 1993 is due
          to increases  in revenue of  16% and  22% for the  three and  six
          month     periods   coupled   with  cost   reductions  from   the
          consolidation of the division's career agent distribution system.

          Managed Care

          Managed care operations showed  a small profit for the  three and
          six  months ended  June 30,  1994.   The improvement  compared to
          losses experienced the last three quarters of 1993 was due to the
          elimination of an unprofitable operating subsidiary in the fourth
          quarter of 1993.   The managed care division continued  to expand
          sales to  unaffiliated clients with  a $717,000 or  125% increase
          for the three month period and a $909,000 or 74% increase for the
          six month period in 1994 as compared to 1993.

          Corporate Expenses and Interest

          Interest expense increased in 1994 as compared to 1993 due to the
          issuance of the convertible subordinated debentures in July 1993.
          The corporate general expense also increased due to the Company's
          increased investor relations programs.

          CONSOLIDATED FINANCIAL CONDITION AND RESULTS OF OPERATIONS

          The Company  reported consolidated  net income of  $4,402,000 for
          the quarter ended June 30, 1994 as compared to $2,627,000 for the
          comparable period in 1993.  

          Total premiums  and policy  charges increased $22,613,000  or 15%
          for the  three month period  and $40,168,000 or  13% for  the six
          month period in 1994  as compared to  1993.  Accident and  health
          premiums increased $20,043,000 or 14% for the three month  period
          and $36,751,000 or 13%  for the six month period in 1994 compared
          to  1993.   The premium  increase was  primarily attributable  to
          increased  premiums  from   major  hospital  products   resulting
          primarily  from the  acquisition of  Continental Life  & Accident
          Company  (CLAC)  completed  in   August  1993.    Total  premiums
          attributable  to the  remaining  mix of  Medicare supplement  and
          long-term  care   products  decreased   $4,794,000   or  8%   and
          $12,415,000 or 11% for the three and six month periods in 1994 as
          compared to 1993.

                                          9


  <PAGE>


          Net investment  income  increased $656,000  or 7%  for the  three
          month period and  $1,719,000 or 9%  for the  six month period  in
          1994 as compared to 1993.  Annualized investment yields decreased
          for the six month period from 6.7% to 6.3% in 1994 as compared to
          1993.   The  decrease  in  the investment  yield  is due  to  the
          shortening of  the Company's  average duration and  the increased
          emphasis  on  tax-exempt  securities included  in  the  Company's
          portfolio.  

          Other income and  realized investment gains  increased $2,343,000
          or  53%  for the three month period and $5,278,000 or 60% for the
          six month  period in 1994 as  compared to 1993.   The increase in
          other  income was  due to  the acquisition  of Healthcare  Review
          Corporation  and  CLAC.     In  addition,  the  Company  realized
          increased sales  to unaffiliated customers in  both the Marketing
          and Managed Care Divisions.  Realized investment gains as well as
          the  remaining  other  income  generated by  the  Company's  non-
          insurance subsidiaries remained relatively unchanged.

          Total benefits  increased $15,472,000 or 15% for  the three month
          period and $29,483,000 or 14% for the six month period in 1994 as
          compared to  1993.  Accident  and health benefits,  which include
          the change in unearned premiums, increased $14,479,000 or 16% for
          the three month period  and $28,611,000 or 15% for the  six month
          period in  1994 as compared to 1993.  The increase for the period
          was due primarily  to the increased amount of collected premiums.
          The accident  and health loss ratio increased to 66% from 65% for
          the three  month period and  to 67%  from 65% for  the six  month
          period  in 1994  as compared  to the  same period  in 1993.   The
          higher  loss ratios were primarily  due to the  change in product
          mix from the acquisition of CLAC.  The loss ratio on the existing
          block  of  business  was   consistent  with  prior  year  levels.
          Improved  loss ratios  on the  medicare supplement  products were
          offset  by higher  than projected  claims  on the  major hospital
          business.  Life  and annuity benefits  increased $993,000 or  11%
          for the three  month period and $872,000 or 4%  for the six month
          period  in 1994  as compared  to 1993.   The  increase is  due to
          higher  mortality  on a  closed block  of  universal life  and an
          increase in in-force business.

          The general expenses as  a percent of premiums decreased  for the
          three month period in 1994 as compared to the same period in 1993
          due to the continued emphasis on cost reduction in the Health and
          Life Insurance  Units.   However, insurance and  general expenses
          (which  includes  commission  compensation to  agents)  increased
          $5,600,000  or 14% for the  three month period  and $9,098,000 or
          11%  for the  six month period  in 1994  as compared  to 1993 due

                                          10


  <PAGE>

          primarily to the increase  in premium and policy charges  for the
          three and  six-month periods,  primarily from the  acquisition of
          CLAC.

          Amortization  of  deferred  policy  acquisition  costs  increased
          $1,191,000  for the three month period and $1,115,000 for the six
          month period in 1994 as compared  to 1993.  The Company continues
          to  monitor  the profitability  of  its business  on  a quarterly
          basis.  Increased lapses or unprofitability on the business could
          result in an increase in the amortization rate of deferred policy
          acquisition costs, which would adversely  impact future earnings.
          The  higher than  projected  loss ratios  on  the major  hospital
          business  are  an  area  of  concern.    Assumptions  related  to
          administrative  expenses and  persistency of  insurance contracts
          are consistent with projected amounts.

          The effective  federal income  tax rate  decreased in the  second
          quarter of  1994 due  to the  increased investment  in tax-exempt
          securities included in the Company's portfolio.

          The  Company  acquired  the  building  containing  its  corporate
          headquarters in Schaumburg, Illinois in January 1994 resulting in
          the increase in investment  real estate.  Other  assets increased
          primarily due to an increase in federal income  tax recoverables,
          capitalized  assessments,  and  certain  investment  receivables.
          Amounts on deposit and  due from reinsurers increased due  to the
          timing  of payments due from  reinsurers.  The  decrease in long-
          term  and  short-term  notes  payable is  consistent  with  their
          scheduled  maturities.    The  remaining  balance  sheet  amounts
          remained relatively  consistent with the amounts  at December 31,
          1993.   The  decrease in  cash provided  by operating  activities
          decreased due primarily to  a decrease in policy  liabilities and
          an increase in deferred federal income taxes.

          HEALTHCARE REFORM

          Many proposals have been introduced in Congress and various state
          legislatures to reform  the present healthcare  system.  Most  of
          these  proposals are  specifically  directed at  the small  group
          healthcare market, a significant  portion of the Company's health
          business.  At the state level, a number of states  have passed or
          are considering legislation that would limit the differentials in
          rates that carriers could charge between new business and renewal
          business  and   with  respect  to  similar   demographic  groups.
          Legislation also  has been  adopted or  is being  considered that
          would make  health  insurance available  to all  small groups  by
          requiring  coverage of  all  employees and  their dependents,  by

                                          11



  <PAGE>


          limiting the applicability of pre-existing conditions exclusions,
          by requiring carriers to  offer a basic plan exempt  from certain
          mandated  benefits as well as a standard plan and by establishing
          a mechanism  to spread  the risk of  high risk  employees to  all
          small group carriers.

          At  the federal  level, the  Clinton Administration  proposal and
          legislation introduced  in Congress provide  for insurance market
          reforms to increase the availabiltiy of group health insurance to
          small businesses and to require that all  businesses offer health
          insurance  coverage  to  their  employees.     Several  competing
          proposals have been introduced  in Congress.  It is  not possible
          to predict which proposal, if any, will be adopted by Congress or
          when such a proposal may be enacted.

          The  Company  is  monitoring  developments  concerning healthcare
          reform   and  preparing  its  strategic  responses  to  different
          possible reform  scenarios.  In response  to existing legislation
          and in anticipation of future healthcare reform,  the Company has
          broadened its  health insurance, life insurance  and managed care
          business and  has continued to diversify products and services in
          selected  market   areas  that  the  Company   believes  will  be
          consistent with its targeted market focus and be less affected by
          healthcare  reform.  It is  likely that healthcare  reform at the
          federal and  state  levels  will  require  the  Company  to  make
          significant  changes to the way  it conducts its health insurance
          business, but  it is  not possible  at this time  to predict  the
          nature or effects  of healthcare  reform or how  soon it will  be
          adopted and implemented, if at all.   If state small group reform
          continues  to  add restrictions  to  insurance  business and  the
          federal  government  assumes  responsibility  for  regulation and
          payment  of much  of the  healthcare that is  not handled  by the
          private sector, this would  significantly reduce or eliminate the
          Company's group medical insurance business.

          LIQUIDITY AND CAPITAL RESOURCES

          The Company's consolidated liquidity requirements are created and
          met primarily by operations of its insurance subsidiaries.  The 
          insurance  subsidiaries' primary  sources of  cash  are premiums,
          investment  income, and  investment  sales and  maturities.   The
          primary  uses of  cash  are operating  costs, policy  acquisition
          costs, payments to policyholders and investment purchases.


          In addition, liquidity requirements of the Company are created by
          the dividend  requirements of the $2.125  Preferred Stock, common

                                          12



  <PAGE>

          stock   dividends,   interest   payments   on   the   Convertible
          Subordinated Debentures and other debt service requirements.  The
          Company's liquidity requirements  are met primarily  by dividends
          declared  by its  subsidiaries.   Payments  of  dividends by  the
          insurance  subsidiaries  to the  Company  is  subject to  certain
          regulatory restrictions.

          The  Company's life  and  health insurance  subsidiaries  require
          capital to fund acquisition costs incurred in the initial year of
          policy  issuance  and to  maintain  adequate  surplus levels  for
          regulatory purposes.   These  capital requirements have  been met
          principally from  internally generated funds,  including premiums
          and investment income, and  capital provided from reinsurance and
          the financing or sale of agent debit balances.  

          The  Company has offered agent commission financing to certain of
          its agents and  marketing organizations which  consists primarily
          of annualization of first year commissions.  This means that when
          the  first year premium is paid in installments, the Company will
          advance a  percentage of  the  commissions that  the agent  would
          otherwise receive over the  course of the first policy  year.  On
          October 31, 1990,  the Company through a  subsidiary entered into
          an  agreement   with  an  unaffiliated  corporation   to  provide
          financing for its agent  commission financing program through the
          sale of agent receivables.  Proceeds from such sales  for the six
          month period ended June 30, 1994 and 1993 were $13.0 million  and
          $10.6 million, respectively.  This financing program was replaced
          with  an amended agreement which was executed on October 1, 1992,
          to  provide  such subsidiary  with  the same  type  of financing.
          Pursuant to  this amended agreement  the termination date  of the
          program is December 31, 1994, subject to extension or termination
          as provided therein.

          In July 1993 the Company issued $57.5 million of 8% convertible
          subordinated debentures due 2000.  Net proceeds from the offering
          totaled approximately $54 million.  The debentures are
          convertible into the Company's common stock at any time prior to
          maturity, unless previously redeemed, at a conversion price of
          $11.75 per share.  

          In August 1993 a subsidiary of the Company borrowed $1.5 million
          to finance the acquisition of Healthcare Review Corporation. 
          Interest on the note is payable quarterly at six percent.  The
          note requires principal repayments of $75,000 per quarter through
          July 31, 1998.

          The Company has a line of credit arrangement for short-term

                                          13

  <PAGE>

          borrowings with three banks amounting to $20 million through
          April 1996, all of which was unused at June 30, 1994.  The line
          of credit arrangement can be terminated, in accordance with the
          agreement, at the Company's option.

          In March and June 1994, the Company's Board of Directors
          announced a quarterly Common Stock dividend of 3.75 cents per
          share, with an expectation of a total of 15 cents per share to be
          paid for 1994.

          Management believes that the diversity of the Company's
          investment portfolio and the liquidity attributable to the large
          concentration of investments in highly liquid United States
          government agency securities provide sufficient liquidity to meet
          foreseeable cash requirements.  Because the Company's insurance
          subsidiaries experience strong positive cash flows, including
          monthly cash flows from mortgage-backed securities, the Company
          does not expect its insurance subsidiaries to be forced to sell
          the held to maturity investments prior to their maturities and
          realize material losses or gains.  However, if the Company
          experiences changes in credit risk, it may be required to sell
          assets whose fair value is less than carrying value and incur
          losses.

          Life insurance and annuity liabilities are generally long term in
          nature although subject to earlier surrender as a result of the
          policyholder's ability to withdraw funds or surrender the policy,
          subject to surrender and withdrawal penalties.  The Company
          believes its policyholder liabilities should be backed by an
          investment portfolio that generates predictable investment
          returns.  The Company seeks to limit exposure to risks associated
          with interest rate fluctuations by concentrating its invested
          assets principally in high quality, readily marketable debt
          securities of intermediate duration and by attempting to balance
          the duration of its invested assets with the estimated duration
          of benefit payments arising from contract liabilities.

          Although the Company is engaged in on-going preliminary
          discussions and evaluations of potential acquisitions and
          investment opportunities, there are no existing agreements with
          respect to significant acquisitions or significant investments. 
          The Company has no material commitments for capital expenditures
          at the present time.  


                                          14

  <PAGE>


          PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

          PART II.   OTHER INFORMATION



          Item 6.  Exhibits and Reports on Form 8-K

              (a)  Exhibits

                   Exhibit 11 - Statement of Computation
                                      of Per Share Earnings

              (b)  Reports on Form 8-K

              The Company filed no reports on Form 8-K during the second
              quarter of 1994.



                                          15



  <PAGE>


                                      EXHIBIT 11

                           PIONEER FINANCIAL SERVICES, INC.
                    STATEMENT OF COMPUTATION OF PER SHARE EARNINGS

                       (In thousands, except per share amounts)
                                      (Unaudited)
<TABLE>
<CAPTION>
                                     Three Months Ended   Six Months Ended
                                          June 30,            June 30,

                                      1994       1993      1994       1993
   <S>                             <C>        <C>        <C>       <C>
   Net income                      $ 4,402    $ 2,627    $ 8,902   $ 4,922 

   Average shares outstanding        6,338      6,737      6,358     6,766 

   Common Stock equivalents from
     dilutive stock options,
     based on the treasury stock
     method using average market
     price                             259       103         291        45 
           TOTAL-PRIMARY             6,597     6,840       6,649     6,811 

   Common Stock equivalents from
     dilutive stock options, based
     on the treasury stock method
     using closing market price         --         97         --       155 

   Additional shares assuming 
     conversion of
     Preferred Stock                 1,433     1,525       1,433     1,525 

   Additional shares assuming
     conversion of 
     Subordinated Debentures         4,892        --       4,892        -- 

           TOTAL-FULLY DILUTED      12,922     8,462      12,974     8,491 

   Net income per share-
       Primary*                    $   .59   $   .31     $  1.19  $    .57 

   Net income per share-
       Fully Diluted**             $   .40   $   .31     $   .80  $    .57 


        *  Primary net income per share was calculated after deducting 
           dividends on Preferred Stock of $493,000 for the three month
           period and $996,000 for the six month period ended June 30, 1994,
           and $507,000 for the three month period and $1,014,000 for the
           six month period ended June 30, 1993. 

       **  Fully diluted net income per share was calculated after adding
           tax effected interest on Subordinated Debentures of $747,000 for
           the three month period and $1,494,000 for the six month period
           ending June 30, 1994.  Fully diluted net income per share for the
           three month period and six month period ending June 30, 1993 is
           equivalent to primary net income per share because conversion of
           the Preferred Stock was antidilutive. 
</TABLE>

                                   16


  <PAGE>


                                      SIGNATURES


          Pursuant to the requirements of the Securities and Exchange Act
          of 1934, the registrant has duly caused this report to be signed
          on its behalf by the undersigned, thereunto duly authorized.




                                        Pioneer Financial Services, Inc.


                     

              August 12, 1994       /s/ Peter W. Nauert                    
                  Date              Peter W. Nauert
                                    Chairman and Chief Executive Officer




              August 12, 1994       /s/ David I. Vickers                   
                  Date              David I. Vickers
                                    Treasurer and Chief Financial Officer


                                          17


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