PIONEER FINANCIAL SERVICES INC /DE
10-Q, 1995-11-13
ACCIDENT & HEALTH INSURANCE
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                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.   20549

                                    FORM 10-Q




(Mark One)
[X] Quarterly Report Pursuant to Section  13 or 15(d) of the Securities Exchange
Act of 1934 

For the quarterly period ended September 30, 1995

[ ] Transition Report pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934 [No Fee Required]
For the transition period from                   to                  

Commission file number 1-10522

                        PIONEER FINANCIAL SERVICES, INC.
             (Exact name of registrant as specified in its charter)

                 Delaware                            36-2479273
     (State or other jurisdiction of              (I.R.S. Employer
      incorporation or organization)             Identification No.)

1750 East Golf Road, Schaumburg, Illinois               60173
(Address of principal executive, offices)            (Zip Code)

    Registrant's telephone number, including area code (708) 995-0400

            
     Indicate by a  check mark whether the registrant (1)  has filed all reports
required to be  filed by Section 13 or  15(d) of the Securities Exchange  Act of
1934  during  the preceding  12  months (or  for  such shorter  period  that the
registrant was required to file such  reports) and (2) has been subject to  such
filing requirements for the past 90 days.   
                               YES  X      NO ____

     The number  of shares of the registrant's common stock, $1.00 par value per
share, outstanding as of October 31, 1995 was 10,010,568.




PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

PART I.              FINANCIAL INFORMATION
ITEM 1.              FINANCIAL STATEMENTS

CONDENSED CONSOLIDATED BALANCE SHEETS (In thousands, except share and per share
                                      amounts)

<TABLE>
<CAPTION>
                                                  September 30, December 31,
                                                      1995         1994      
                                                  (Unaudited)
<S>                                                <C>           <C>
ASSETS
Investments-Note 1 and 3                                              
 Securities available for sale<PAGE>
    Fixed maturities, at fair value     
     (cost: 1995-$464,722; 1994-$232,769)          $  485,305     $  218,748
    Equity securities, at fair value
     (cost: 1995-$16,829; 1994-$12,484)                19,741         15,440
 Fixed maturities held to maturity, at amortized cost
    (fair value: 1995-$362,175; 1994-$338,540)        365,848        378,650
 Mortgage loans--at unpaid balance                      9,408          1,806
 Real estate--at cost, less accumulated depreciation   17,731         16,959
 Policy loans--at unpaid balance                       79,019         23,082
 Short-term investments--at cost,               
   which approximates fair value                       39,862         69,152
Total Investments                                   1,016,914        723,837

Cash                                                   20,915          8,612
Premiums and other receivables, less
 allowance for doubtful accounts                       26,318         20,102
Amounts on deposit and due from reinsurers            155,593         41,426
Deferred policy acquisition costs                     223,192        225,618
Land, building and equipment-at cost, less
 accumulated depreciation                              26,571         20,314
Accrued investment income                              13,915          8,873
Deferred federal income taxes                               -          7,262
Other                                                  27,580         19,656
                                                   $1,510,998     $1,075,700


LIABILITIES, REDEEMABLE PREFERRED STOCK, 
    AND STOCKHOLDERS' EQUITY

Policy liabilities:
  Future policy benefits                            $ 954,409     $ 620,562 
  Policy and contract claims                          161,859       155,373 
  Unearned premiums                                    70,883        76,266 
  Other                                                18,192        16,407 
                                                    1,205,343       868,608 

General expenses and other liabilities                 45,774        31,793 
Amounts due to reinsurers                              54,692         5,249 
Deferred federal income taxes                           3,019            -  
Short-term notes payable                                9,946        20,093 
Long-term notes payable                                23,072         2,520 
Convertible subordinated debentures                    10,150        57,427 
                                                    1,351,996       985,690 

Redeemable Preferred Stock, no par value:
  $2.125 cumulative convertible exchangeable 
   preferred stock
  Authorized:  5,000,000 shares
  Issued and outstanding:
   (1995: 848,900 shares; 1994: 867,300 shares)        21,222        21,682 

Stockholders' Equity
  Common Stock, $1 par value:
   Authorized:  20,000,000 shares
   Issued, including shares in treasury
    (1995-11,142,868; 1994-6,996,157)                  11,143         6,996 
  Additional paid-in capital                           71,383        29,299 
  Unrealized appreciation (depreciation) of               
   available-for-sale securities-Note 3                 5,036        (7,193)
  Retained earnings                                    60,438        48,960 
  Less treasury stock at cost
   (1995-1,132,300 shares; 1994-1,078,400 shares)     (10,220)       (9,734)
Total Stockholders' Equity                            137,780        68,328 
                                                   $1,510,998    $1,075,700 

See notes to condensed consolidated financial statements.

</TABLE>


PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF INCOME (Unaudited)
(In thousands, except per share amounts)

<TABLE>
<CAPTION>

                                   Three Months Ended     Nine Months Ended
                                      September 30,         September 30,
                                     1995     1994          1995     1994

<S>                              <C>        <C>         <C>       <C>
Income:
  Premiums and policy charges    $182,576   $176,190    $523,343  $525,890 
  Net investment income            17,735     10,614      52,570    31,848 
  Other income and realized gains
   and losses from investments      8,535      7,059      24,611    21,119 
                                  208,846    193,863     600,524   578,857 
Benefits and expenses: 
  Benefits                        122,226    105,804     352,599   344,567 
  Insurance and general expenses   65,412     45,098     172,490   133,966 
  Interest expense                    993      1,238       4,316     3,782 
  Amortization of deferred policy            
    acquisition costs              15,357     36,988      50,865    78,418 
                                  203,988    189,128     580,270   560,733 

INCOME BEFORE INCOME TAXES          4,858      4,735      20,254    18,124 
  Federal income taxes              1,542      1,414       6,623     5,901 


NET INCOME                          3,316      3,321      13,631    12,223 


PREFERRED STOCK DIVIDENDS             451        480       1,354     1,476 


INCOME APPLICABLE TO
  COMMON STOCKHOLDERS           $   2,865  $   2,841   $  12,277  $ 10,747 


NET INCOME PER COMMON SHARE
  Primary                       $     .32  $     .44   $    1.74  $   1.64 
  Fully Diluted                 $     .30  $     .32   $    1.25  $   1.12 


DIVIDENDS DECLARED
  PER COMMON SHARE              $    .045  $   .0375   $    .135  $  .1125 


AVERAGE COMMON AND COMMON
  EQUIVALENT SHARES OUTSTANDING                    
  Primary                           8,865      6,386       7,078     6,552 
  Fully Diluted                    12,649     12,694      12,623    12,860 

See notes to condensed consolidated financial statements. 

</TABLE>

PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(In thousands)

<TABLE>
<CAPTION>
                                                   Nine Months Ended
                                                     September 30,
                                                   1995        1994
<S>                                          <C>           <C>
NET CASH PROVIDED BY OPERATING ACTIVITIES    $    18,086   $   12,683 

INVESTING ACTIVITIES
   Net decrease in                                       
      short-term investments                      29,752       33,665 

   Purchases of investments                     (147,215)    (209,132)

   Sale of investments                           112,714      105,736 

   Maturities of investments                       7,317       56,196 

   Net purchase of property and equipment         (5,474)      (5,304)

   Purchase of subsidiaries                       (8,314)          -  

     NET CASH USED BY 
       INVESTING ACTIVITIES                      (11,220)     (18,839)

FINANCING ACTIVITIES
   Increase in notes payable                      32,048           -  

   Repayments of notes payable                   (23,611)        (502)

   Proceeds from sale of agent receivables        13,875       17,200 

   Transfer of collections on previously
      sold agent receivables                     (14,699)     (18,802)

   Dividends paid - preferred                     (1,354)      (1,388)

   Dividends paid - common                          (799)        (477)

   Stock options exercised                           910          627 

   Purchase of treasury stock                       (486)      (3,090)

   Retirement of preferred stock                    (460)      (1,545)

   Other                                              13           37 

    NET CASH PROVIDED (USED) BY
        FINANCING ACTIVITIES                       5,437       (7,940)

INCREASE (DECREASE) IN CASH                       12,303      (14,096)

CASH AT BEGINNING OF PERIOD                        8,612       23,379 

CASH AT END OF PERIOD                         $   20,915   $    9,283 


See notes to condensed consolidated financial statements.

</TABLE>

PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

September 30, 1995


NOTE 1 -- ACCOUNTING POLICIES

BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance  with generally accepted accounting principles (GAAP) for
interim financial information and with the instructions to Form 10-Q and Article
10 of  Regulation S-X.  Accordingly, they do  not include all of the information
and footnotes required by generally accepted accounting principles for  complete
financial statements.  In the opinion of management, all adjustments (consisting
of  normal recurring accruals) considered necessary for a fair presentation have
been included.  Operating results for the nine month period  ended September 30,
1995 are not necessarily  indicative of the results that may be expected for the
year  ended  December  31,  1995.     For  further  information,  refer  to  the
consolidated financial statements  and footnotes thereto included in the Pioneer
Financial Services, Inc. ("Pioneer" or "the Company") Annual Report on Form 10-K
for the year ended December 31, 1994.

EARNINGS PER SHARE

Primary earnings per share of Common Stock are determined by dividing net income
for  the period,  less dividends  on  Preferred Stock,  by the  weighted average
number of common  stock and  common stock equivalents  (dilutive stock  options)
outstanding.    Fully  diluted earnings  per  share  assumes  conversion of  the
Preferred Stock outstanding  and conversion of the  Subordinated Debentures with
related  tax-effected interest added  back to  net income.   (See  discussion in
Exhibit 11 on page 16).


NOTE 2 -- STOCKHOLDERS' EQUITY

The   statutory   accounting  practices   prescribed  for   Pioneer's  insurance
subsidiaries  by  regulatory   authorities  differ  from  GAAP.    The  combined
statutory-basis capital  and surplus of Pioneer's  direct insurance subsidiaries
was  $113,736,000 and $124,284,000 at September 30,  1995 and December 31, 1994,
respectively.   Statutory net income  of the insurance  subsidiaries amounted to
$1,602,000 and $1,376,000 for the  three month periods ended September 30,  1995
and 1994, respectively, and $5,219,000 and $2,693,000 for the nine month periods
ended September 30, 1995 and 1994, respectively.


NOTE 3 -- INVESTMENTS

Realized investment gains for  the three month  period ended September 30,  1995
were $464,000 compared  to realized losses  of $254,000 for  the same period  in
1994.  Realized investment gains  were $1,879,000 compared to realized losses of
$32,000  for  the  nine  month  periods  ended  September  30,  1995  and  1994,
respectively.

Unrealized appreciation  of available-for-sale securities at  September 30, 1995
of  $5,036,000 included unrealized gains of $23,495,000 less unrealized gains of
$15,747,000 on investments in trust accounts that are guaranteed as to principal
value  by  reinsurers  and taxes  of  $2,712,000.    Unrealized depreciation  at
December 31, 1994 of $7,193,000 included unrealized losses of $11,066,000 net of
tax benefits of $3,873,000.


NOTE 4 -- CONTINGENCIES

Pioneer and  its subsidiaries are named as  defendants in various legal actions,
some claiming significant damages, arising primarily from claims under insurance
policies,  disputes  with agents,  reinsurance  arbitrations,  and other  items.
Pioneer's  management  and  its  legal  counsel are  of  the  opinion  that  the
disposition  of  these  actions will  not  have  a  material  adverse effect  on
Pioneer's financial position.


NOTE 5 -- BUSINESS COMBINATION

On January 31, 1995, Pioneer acquired  for a cost of $23,700,000 the outstanding
common  shares  of  Connecticut National  Life  Insurance  Company  (CNL).   The
acquisition  was  accounted for  by the  purchase  method and,  accordingly, the
purchase  price  was  allocated to  assets  and  liabilities  acquired based  on
estimates of their fair values.

The following unaudited pro-forma  consolidated results of operations have  been
prepared as  if the  acquisition had been  completed as of  January 1,  1994 (in
thousands except per share amounts):

                                Year-Ended
                            December 31, 1994
     Revenues                  $ 809,500
     Net income                   18,700
     Net income per share
          Primary                   2.60
          Fully Diluted             1.70

CNL did not prepare quarterly financial statements in accordance with GAAP prior
to  the acquisition  by Pioneer.   The  foregoing  pro-forma information  is not
necessarily  indicative  of either  the results  of  operations that  would have
occurred had  the acquisition been  effective January 1,  1994 or of  the future
results of operations of the consolidated companies.


NOTE 6 -- CONVERTIBLE SUBORDINATED DEBENTURES

In  August  1995, the  Company  accepted the  conversion of  $46,900,000  of the
outstanding   8%  convertible  subordinated  debentures.    The  effect  of  the
conversion was an  increase in stockholders' equity of  $45,300,000 and a charge
of $3,500,000, net of taxes.


NOTE 7 -- SUBSEQUENT EVENT

In  October 1995,  the  Company  signed  a  letter of  intent  to  purchase  all
outstanding  stock of  Universal  Fidelity Life  Insurance  Company at  a  total
purchase  price of  approximately $26  million.   Universal Fidelity  has annual
premium revenue of  approximately $33 million, assets  of $40 million and  $17.5
million capital and surplus.


ITEM 2.
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

Results of  Operations - Three and  Nine Month Periods ended  September 30, 1995
compared to 1994.

Division Overview

The income  (loss) before  income taxes  by division for  the third  quarter and
first nine months of 1995 and 1994 respectively, are as follows (in thousands):

                               Three Months         Nine Months
                             Ended Sept. 30,      Ended Sept. 30,
                              1995      1994      1995      1994
Group Medical              $ 4,602  $ 2,626    $17,054   $ 8,949 
Senior Health                3,686      900      7,772     7,970 
Life Insurance               2,693    2,627      5,556     6,947 
Medical Utilization
  Management                   698      848      1,477     1,378 
Corporate Expenses          (6,821)  (2,266)   (11,605)   (7,120)
  Total                    $ 4,858  $ 4,735    $20,254   $18,124 

Group Medical

The increase in pre-tax income for the three month period was primarily due to a
$1.7 million charge in the third quarter of 1994  which was the net effect of an
adjustment to  the deferred  acquisition cost  asset and  a  reduction of  group
medical  claim  reserve  margins.   (See  Consolidated  Financial  Condition and
Results of Operations  section following).  The  increase in pre-tax income  for
the  nine month  period was  due to  improvement in  major medical  loss ratios.
Excluding the reduction in claim reserve margins in 1994, the major medical loss
ratio decreased to 64% from  67% for the three month period and to  63% from 69%
for the nine  month period of 1995 as compared to  1994.  The improvement in the
loss  ratio was due  to continued increases  in PPO penetration  and higher than
projected claim costs in  the first two quarters of last year.   The significant
improvement in  loss ratios was  partially offset by  a 10% reduction  in earned
premium and  an increase  in general  expense  ratios, due  partially to  system
development costs.

Senior Health

Although pre-tax income for  the nine period decreased slightly,  pre-tax income
for the three month period  increased due to improvement in  Medicare supplement
loss ratios  and  an  increase  in  realized investment  gains.    The  Medicare
supplement loss  ratios decreased to 65% from 68% for  the three month period in
1995 as  compared to 1994.   Realized  investment gains were  $2,081,000 in  the
third  quarter of 1995  compared to $311,000  in the  same period of  1994.  The
improvements  in the third quarter were offset by slightly higher than projected
claims in the  first and second quarter  on the Company's  standardized Medicare
supplement  products  as  well as  expenses  related  to  several new  marketing
programs.  The  Medicare supplement loss ratio increased to 67% from 64% for the
nine month period in 1995 as compared to 1994.


Life Insurance

The decrease in pre-tax income for the nine month period was primarily due to an
increase  in realized  investment losses, higher  mortality on  an old  block of
interest  sensitive life  business in  the first  quarter and  expenses incurred
subsequent to the January  1995 purchase of Connecticut National  Life Insurance
Company (CNL). 
Medical Utilization Management

The  decrease  in the  pre-tax  income for  the three  month  period was  due to
expenses  associated with  the acquisition of  ACMG, Inc.   This division showed
improvement in  profit for  the nine  month period.   Revenues for  the division
increased $2,268,000 or 78% for the three month period and $3,637,000 or 50% for
the nine month  period in 1995  as compared to  1994.  The  increase was due  to
expanded sales to unaffiliated clients and  the acquisition of ACMG, Inc. in the
third quarter of 1995.   In addition, the consolidation of the  Milwaukee office
in the  second quarter  of 1994 resulted  in reduced  levels of expenses  in the
first and second quarters of 1995 compared to the same periods last year.

Corporate Expenses and Interest

Interest expense increased for the nine month period in 1995 as compared to 1994
due  to the  utilization  of a  portion of  the line  of  credit by  the Company
beginning  in the  fourth  quarter of  1994 and  continuing  through the  second
quarter of 1995.   Interest expense decreased for the three  month period due to
the  conversion of the Company's  subordinated debentures in  the third quarter.
This decrease partially offset the bond conversion charge of $5,160,000 incurred
in the third quarter of 1995.

CONSOLIDATED FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The Company reported consolidated net income of $3,316,000 for the quarter ended
September 30, 1995 as compared to  $3,321,000 for the comparable period in 1994.
Net income  was  $13,631,000 for  the  nine month  period  in 1995  compared  to
$12,223,000 for the same period in 1994.

Total premiums and policy charges increased $6,386,000 or 4% for the three month
period and decreased $2,547,000 for the nine month period in 1995 as compared to
1994.   Accident and health  premiums decreased $3,708,000  or 2% for  the three
month period and $27,579,000 or 6% for the nine month period in 1995 compared to
1994.  Of this amount premiums from  major medical products decreased $6,499,000
or 6% for the three month period and $27,837,000 or 9% for the nine month period
in 1995 compared to  1994.  Total premiums attributable to  the remaining mix of
Medicare supplement and long-term  care products increased $2,339,000 or  1% and
$2,130,000 for  the three and nine  month periods in  1995 as compared  to 1994.
The decrease  in premiums was primarily due to lower average premiums per policy
sold, which  resulted  from the  Company initiating  sales of  new managed  care
products, and lower than projected levels of new business sales.  Life insurance
premiums increased $10,094,000 or 90% for the three month period 
and  $25,032,000 or 75% for the  nine month period in 1995  as compared to 1994.
The increase was primarily due to the acquisition of CNL and new business sales.

Net investment income increased $7,121,000 or 67% for the three month period and
$20,722,000  or 65%  for  the nine  month period  in 1995  as compared  to 1994.
Annualized investment  yields increased for the  nine month period  from 6.3% in
1994 to 7.0% in 1995.  The increases are primarily due to the acquisition of CNL
and  the  general  increase  in  interest rates.    Other  income  and  realized
investment  gains increased $1,476,000  or  21%  for the three  month period and
$3,492,000 or 17% for  the nine month period in  1995 as compared to 1994.   The
increase in other  income was due to increased sales  to unaffiliated clients by
the  medical  utilization  management  division.   The  remaining  other  income
generated  by  the  Company's  non-insurance  subsidiaries  remained  relatively
unchanged.

Total  benefits increased  $16,421,000 or  16%  for the  three month  period and
$8,032,000  or  2% for  the  nine  month period  in  1995 as  compared  to 1994.
Accident and health  benefits, which  include the change  in unearned  premiums,
increased   $10,148,000  or  11%  for  the  three  month  period  and  decreased
$13,718,000 or 4% for  the nine month period in  1995 as compared to 1994.   The
increase was  primarily due  to  slightly higher  than projected  claims on  the
Company's  standardized Medicare supplement products  as well as  a reduction in
the group medical claim reserve margins in the third quarter of 1994.  Excluding
the reduction  in claim reserve margins in 1994, accident and health loss ratios
decreased to  65% from 67%  for the three month period  and to 65% from 67%  for
the nine month period in 1995 as compared  to the same period in 1994.  Life and
annuity benefits  increased $6,273,000  or 52% for  the three  month period  and
$21,750,000 or 66% for the  nine month period in 1995 as compared to  1994.  The
increase is due to the acquisition of CNL and higher than projected mortality in
the first quarter of 1995.

Insurance  and  general  expenses  (which includes  commission  compensation  to
agents)  increased $20,315,000 or 45% for the three month period and $38,524,000
or 29% for the nine month period in  1995 as compared to 1994.  Expenses for the
medical utilization management division  increased due to the increase  in sales
and the  acquisition of ACMG.  Expenses in the insurance divisions increased due
to  the  development  of new  marketing  and  sales  incentive programs,  system
development costs, and  the acquisition  of CNL.   Corporate expenses  increased
$5.2  million due  to the charge  related to  the August 1995  conversion of the
Company's convertible subordinated debentures.

Amortization of deferred policy  acquisition costs decreased $21,631,000  or 58%
for the three month  period and $27,553,000 or 35% for the  nine month period in
1995 as  compared to 1994.  The  decrease was primarily due  to an adjustment in
the  third quarter  of 1994  to the  DAC asset on  group and  individual medical
business.  These  blocks of business  achieved lower  margins than expected  due
primarily to mandated state healthcare  reforms.  The Company is now  assuming a
lower level of future profitability on these blocks.

The effective federal income tax rate decreased in the third quarter of 1995 due
to the increased investment  in tax-exempt securities included in  the Company's
portfolio and utilization of net operating loss carryforwards of a subsidiary.

Investments, premiums and  other receivables,  amounts on deposit  and due  from
reinsurers, accrued investment income and other assets increased principally due
to the acquisition  of CNL.  The  decrease in short-term  notes payable and  the
increase  in long-term  notes  payable  resulted  from  the  conversion  of  the
Company's line  of credit agreement at  December 31, 1994 to a  term loan during
the first  quarter of 1995.  General expenses and other liabilities, and amounts
due to  reinsurers increased  due  primarily to  the acquisition  of  CNL.   The
remaining balance sheet amounts remained relatively consistent with  the amounts
at December 31, 1994.  


LIQUIDITY AND CAPITAL RESOURCES

The Company's  consolidated liquidity requirements are created and met primarily
by  operations  of its  insurance  subsidiaries.   The  insurance  subsidiaries'
primary  sources of cash are  premiums, investment income,  and investment sales
and  maturities.    The  primary  uses  of  cash  are  operating  costs,  policy
acquisition costs, payments to policyholders and investment purchases.

In addition, liquidity  requirements of the Company are created  by the dividend
requirements  of the $2.125  Preferred Stock,  common stock  dividends, interest
payments  on  the Convertible  Subordinated  Debentures and  other  debt service
requirements.   The  Company's  liquidity  requirements  are  met  primarily  by
dividends declared by its subsidiaries.   Payment of dividends by the  insurance
subsidiaries to the Company is subject to certain regulatory restrictions.

The Company's life  and health  insurance subsidiaries require  capital to  fund
acquisition  costs  incurred  in the  initial  year of  policy  issuance  and to
maintain  adequate  surplus  levels  for regulatory  purposes.    These  capital
requirements  have  been  met   principally  from  internally  generated  funds,
including  premiums and  investment income, and  capital contributions  from the
Company. 

The Company has offered agent commission financing to certain of  its agents and
marketing organizations which consists primarily of annualization of  first year
commissions.    This  means  that  when  the  first  year  premium  is  paid  in
installments, the Company will advance a percentage  of the commissions that the
agent would otherwise  receive over the  course of the  first policy year.   The
Company  through a subsidiary has  entered into agreements  with an unaffiliated
corporation to  provide financing  for  its agent  commission financing  program
through the sale of  agent receivables.  Proceeds from  such sales for the  nine
month period  ended September 30,  1995 and  1994 were $13.9  million and  $17.2
million, respectively.  The termination date of the  current program is December
31, 1997, subject to extension or termination as provided therein.

In  July  1993 the  Company issued  $57,477,000  of 8%  convertible subordinated
debentures  due  2000.   Net proceeds  from  the offering  totaled approximately
$54,000,000.  The debentures are convertible into  the Company's common stock at
any time prior to maturity, unless previously redeemed, at a conversion price of
$11.75  per share.   In  August  1995, the  Company accepted  the conversion  of
$46,900,000  of the  outstanding 8%  convertible subordinated  debentures.   The
effect of the conversion  was an increase in stockholders' equity of $45,300,000
and a charge of $3,500,000, net of taxes.

In August  1993 a subsidiary of  the Company borrowed $1,500,000  to finance the
acquisition of Healthcare Review  Corporation.  Interest on the  note is payable
quarterly at six percent.  The note requires principal repayments of $75,000 per
quarter through July 31, 1998.

In July  1995,  a subsidiary  of the  Company issued  a  note in  the amount  of
$1,660,000 as a portion  of the acquisition price of CNL.  The principal balance
of  the note  may be  reduced by  the former  parent of  CNL for  capital losses
incurred  on mortgage  loan and  real estate  holdings until  January  31, 1997.
Interest is payable  at the average earnings rate of  the investments, currently
eight percent.

In March  1995, the Company borrowed  $15,000,000 to replace the  line of credit
utilized  at December  31, 1994.    Interest on  the note  is payable  quarterly
currently at five  percent.  The note requires principal  repayments of $535,700
per  quarter with  a  final payment  on December  31, 1999.   The  Company holds
matching  certificates  of  deposit at  the  bank  in  an  amount equal  to  the
outstanding principal balance.

At March 31, 1995 a subsidiary of the Company had an unsecured loan of $380,000.
The note bears interest at prime and is payable quarterly with the final payment
due December 31, 1999.

In June 1995, a subsidiary of the Company borrowed $1,200,000.   Interest on the
note  is payable quarterly at prime.   The note requires principal repayments of
$60,000 per quarter with a final payment on May 30, 2000.

The Company  has a line  of credit  arrangement for  short-term borrowings  with
three banks amounting to $17 million through April 1996, all of which was unused
at September 30, 1995.   The line  of credit arrangement  can be terminated,  in
accordance with the agreement, at the Company's option.

In March,  June and September 1995, the Company's Board of Directors announced a
quarterly Common Stock dividend of 4.5 cents per share, with an expectation of a
total of 18 cents per share to be paid for 1995.

Management believes that the diversity of the Company's investment portfolio and
the liquidity attributable to  the large concentration of investments  in highly
liquid United  States government agency securities  provide sufficient liquidity
to  meet  foreseeable  cash  requirements.    Because  the  Company's  insurance
subsidiaries experience strong positive cash flows, including monthly cash flows
from mortgage-backed  securities,  the Company  does  not expect  its  insurance
subsidiaries  to be  forced to sell  the held  to maturity  investments prior to
their maturities and realize material losses or gains.  Although the Company has
the ability and intent to  hold those securities to maturity, there  could occur
infrequent and  unusual conditions under  which it would  sell certain of  these
securities.  Those conditions  would include a significant deterioration  of the
issuer's creditworthiness, significant changes in tax law affecting the taxation
of securities, a significant business acquisition or disposition, and changes in
regulatory capital requirements or permissible investments.

Life  insurance  and  annuity liabilities  are  generally  long  term in  nature
although subject to earlier  surrender as a result of the policyholder's ability
to withdraw funds  or surrender the policy, subject to  surrender and withdrawal
penalties.  The Company  believes its policyholder liabilities should  be backed
by an investment portfolio  that generates predictable investment returns.   The
Company  seeks  to  limit  exposure  to  risks  associated  with  interest  rate
fluctuations  by concentrating its invested  assets principally in high quality,
readily marketable debt securities of intermediate duration and by attempting to
balance  the  duration of  its invested  assets with  the estimated  duration of
benefit payments arising from contract liabilities.

The  Company has signed a letter of intent  to purchase all outstanding stock of
Universal  Fidelity Life  Insurance  Company  for  a  total  purchase  price  of
approximately $26 million.   Closing on the acquisition is  subject to execution
of  definitive  agreements, approval  of  Universal  Fidelity shareholders,  and
regulatory  approval.   The  transaction  is expected  to  close in  early 1996.
Universal  Fidelity's business  is  primarily senior  citizen health  insurance,
including Medicare supplement, long term care and other supplemental insurance.

PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

PART II.   OTHER INFORMATION


Item 6.  Exhibits and Reports on Form 8-K

    (a)  Exhibits

         Exhibit 11 - Statement of Computation
                      of Per Share Earnings

         Exhibit 27 - Financial Data Schedule

    (b)  Reports on Form 8-K

    The Company filed no reports on Form 8-K during the third
    quarter of 1995.


                                   SIGNATURES



Pursuant to  the requirements of  the Securities and  Exchange Act of  1934, the
registrant  has duly  caused  this report  to be  signed  on its  behalf by  the
undersigned, thereunto duly authorized.




                              Pioneer Financial Services, Inc.




   November 11, 1995      /s/ Peter W. Nauert
      Date                Peter W. Nauert
                          Chairman and Chief Executive Officer




   November 11, 1995      /s/ David I. Vickers
      Date                David I. Vickers
                          Treasurer and Chief Financial Officer


                                   EXHIBIT 11

                        PIONEER FINANCIAL SERVICES, INC.
                 STATEMENT OF COMPUTATION OF PER SHARE EARNINGS

                    (In thousands, except per share amounts)
                                   (Unaudited)

<TABLE>
<CAPTION>
                                   Three Months Ended  Nine Months Ended
                                     September 30,       September 30,

                                    1995      1994       1995       1994

<S>                              <C>        <C>       <C>        <C>
Net income                       $ 3,316    $ 3,321   $13,631    $12,223 

Average shares outstanding         8,443      6,191     6,764      6,302 

Common Stock equivalents from
  dilutive stock options,
  based on the treasury stock
  method using average market
  price                              422       195        314        250 
        TOTAL-PRIMARY              8,865     6,386      7,078      6,552 

Common Stock equivalents from
  dilutive stock options, based
  on the treasury stock method
  using closing market price          31         -        140          - 

Additional shares assuming 
  conversion of
  Preferred Stock                  1,358     1,416      1,358      1,416 

Additional shares assuming
  conversion of 
  Subordinated Debentures          2,395     4,892      4,047      4,892 

        TOTAL-FULLY DILUTED        12 649   12,694     12,623     12,860 

Net income per share-
    Primary*                     $   .32   $   .44    $  1.74   $   1.64 

Net income per share-
    Fully Diluted**              $   .30   $   .32    $  1.25   $   1.12 



     *  Primary net income per  share was calculated after deducting   dividends
        on Preferred Stock of $451,000 for the three month period and $1,354,000
        for the nine month period ended September 30, 1995, and $480,000 for the
        three  month period  and  $1,476,000 for  the  nine month  period  ended
        September 30, 1994. 

    **  Fully  diluted  net income  per share  was  calculated after  adding tax
        effected  interest and  amortization of  offering costs  on Subordinated
        Debentures of $441,000 for the three month period and $2,130,000 for the
        nine month period ending September 30, 1995, and $747,000 and $2,241,000
        for the three and nine month periods ending September 30, 1994. 


</TABLE>

<TABLE> <S> <C>

<ARTICLE> 7
<MULTIPLIER> 1,000
       
<S>                                        <C>
<PERIOD-TYPE>                              9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               SEP-30-1995
<DEBT-HELD-FOR-SALE>                           485,305
<DEBT-CARRYING-VALUE>                          365,848
<DEBT-MARKET-VALUE>                            362,175
<EQUITIES>                                      19,741
<MORTGAGE>                                       9,408
<REAL-ESTATE>                                   17,731
<TOTAL-INVEST>                               1,016,914
<CASH>                                          20,915
<RECOVER-REINSURE>                              12,035
<DEFERRED-ACQUISITION>                         223,192
<TOTAL-ASSETS>                               1,510,998
<POLICY-LOSSES>                                954,409
<UNEARNED-PREMIUMS>                             70,883
<POLICY-OTHER>                                 161,859
<POLICY-HOLDER-FUNDS>                           18,192
<NOTES-PAYABLE>                                 43,168<F1>
<COMMON>                                        11,143<F2>
                                0
                                     21,222<F3>
<OTHER-SE>                                     126,637<F4>
<TOTAL-LIABILITY-AND-EQUITY>                 1,510,998
                                     523,343
<INVESTMENT-INCOME>                             52,570
<INVESTMENT-GAINS>                               1,879
<OTHER-INCOME>                                  22,732
<BENEFITS>                                     352,559
<UNDERWRITING-AMORTIZATION>                     50,865
<UNDERWRITING-OTHER>                           176,806
<INCOME-PRETAX>                                 20,254
<INCOME-TAX>                                     6,623
<INCOME-CONTINUING>                             13,631
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    13,631
<EPS-PRIMARY>                                     1.74
<EPS-DILUTED>                                     1.25
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Includes short-term and long-term borrowings and convertible subordinated
debentures.
<F2>Common stock at par value.
<F3>Redeemable preferred stock at par value.
<F4>Includes additional paid in capital, retained earnings, and unrealized
appreciation less treasury stock.
</FN>
        

</TABLE>


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