PIONEER FINANCIAL SERVICES INC /DE
10-Q, 1996-05-13
ACCIDENT & HEALTH INSURANCE
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                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.   20549

                                    FORM 10-Q




(Mark One)
[X] Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934 


For the quarterly period ended March 31, 1996


[ ] Transition Report pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934 
[No Fee Required]

For the transition period from                   to                  

Commission file number 1-10522


                        PIONEER FINANCIAL SERVICES, INC.
             (Exact name of registrant as specified in its charter)

              Delaware                            36-2479273
  (State or other jurisdiction of              (I.R.S. Employer
   incorporation or organization)             Identification No.)

1750 East Golf Road, Schaumburg, Illinois            60173
(Address of principal executive, offices)         (Zip Code)

 Registrant's telephone number, including area code (847) 995-0400


            
     Indicate by a check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days.   
                               YES  X      NO ____


     The number of shares of the registrant's common stock, $1.00 par value per
share, outstanding as of April 30, 1996 was 10,149,300.







PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

PART I.     FINANCIAL INFORMATION

ITEM 1.     FINANCIAL STATEMENTS

CONDENSED CONSOLIDATED BALANCE SHEETS 
(In thousands, except share and per share amounts)

<TABLE>
<CAPTION>
                                                    March 31,   December 31,
                                                      1996           1995   
                                                   (Unaudited)
<S>                                                 <C>           <C> 
ASSETS
Investments-Note 1 and 3                                              
 Securities available for sale
 Fixed maturities, at fair value     
     (cost: 1996-$623,569; 1995-$597,078)          $  626,982     $  622,666
    Equity securities, at fair value
     (cost: 1996-$23,113; 1995-$13,333)                26,987         15,570
 Fixed maturities held to maturity, at amortized cost
    (fair value: 1996-$259,969; 1995-$252,728)        259,756        246,041
 Mortgage loans--at unpaid balance                      8,438          9,253
 Real estate--at cost, less accumulated depreciation   18,197         18,250
 Policy loans--at unpaid balance                       80,415         79,122
 Short-term investments--at cost,               
   which approximates fair value                       86,978         51,690
Total Investments                                   1,107,753      1,042,592

Cash                                                   17,442         20,274
Premiums and other receivables, less
 allowance for doubtful accounts                       26,493         23,429
Reinsurance receivables and amounts       
  on deposit with reinsurers                          200,099        184,719
Accrued investment income                              13,804         13,307
Deferred policy acquisition costs                     226,089        219,874
Land, building and equipment-at cost, less
 accumulated depreciation                              27,242         26,433
Other                                                  36,762         28,293
                                                   $1,655,684     $1,558,921



LIABILITIES, REDEEMABLE PREFERRED STOCK, 
    AND STOCKHOLDERS' EQUITY

Policy liabilities:
  Future policy benefits                            $ 968,961     $ 961,127 
  Policy and contract claims                          170,727       166,111 
  Unearned premiums                                    77,603        71,150 
  Other                                                18,754        16,077 
                                                    1,236,045     1,214,465 

General expenses and other liabilities                 54,383        48,580 
Amounts due to reinsurers                              88,864        82,954 
Deferred federal income taxes                             801         2,393 
Short-term notes payable                                6,864        13,534 
Long-term notes payable                                 6,620        21,504 
Convertible subordinated debentures due 2000            9,475         9,695 
Convertible subordinated notes due 2003                86,250            -  
                                                    1,489,302     1,393,125 

Redeemable Preferred Stock, no par value:
  $2.125 cumulative convertible exchangeable 
   preferred stock
  Authorized:  5,000,000 shares
  Issued and outstanding:
   (1996: 848,100 shares; 1995: 848,900 shares)        21,203        21,222 

Stockholders' Equity
  Common Stock, $1 par value:
   Authorized:  20,000,000 shares
   Issued, including shares in treasury
    (1996-11,246,067; 1995-11,207,591)                 11,246        11,208 
  Additional paid-in capital                           72,637        72,198 
  Unrealized appreciation (depreciation) of               
   available-for-sale securities-Note 3                (1,078)        4,518 
  Retained earnings                                    72,594        66,870 
  Less treasury stock at cost
   (1996-1,132,300 shares; 1995-1,132,300 shares)     (10,220)      (10,220)
Total Stockholders' Equity                            145,179       144,574 
                                                   $1,655,684    $1,558,921 

See notes to condensed consolidated financial statements.

</TABLE>


PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF INCOME (Unaudited)
(In thousands, except per share amounts)

<TABLE>
<CAPTION>
                                   Three Months Ended
                                        March 31,
                                     1996     1995

<S>                                <C>        <C>  
Income:
  Premiums and policy charges    $175,573   $169,575 
  Net investment income            17,991     17,497             
  Other income and realized gains
   and losses from investments     12,614      6,947   
                                  206,178    194,019 
Benefits and expenses: 
  Benefits                        121,454    116,961             
  Insurance and general expenses   54,804     50,665             
  Interest expense                    961      1,710             
  Amortization of deferred policy         
    acquisition costs              18,838     17,174 
                                  196,057    186,510 

INCOME BEFORE INCOME TAXES         10,121      7,509             
  Federal income taxes              3,390      2,554 


NET INCOME                          6,731      4,955 


PREFERRED STOCK DIVIDENDS             451        498             


INCOME APPLICABLE TO
  COMMON STOCKHOLDERS           $   6,280  $   4,457 


NET INCOME PER COMMON SHARE
  Primary                       $     .60  $     .73             
  Fully Diluted                 $     .54  $     .47             


DIVIDENDS DECLARED
  PER COMMON SHARE              $    .055  $   .045              

AVERAGE COMMON AND COMMON
  EQUIVALENT SHARES OUTSTANDING                    
  Primary                          10,500      6,111             
  Fully Diluted                    12,859     12,408             

See notes to condensed consolidated financial statements. 

</TABLE>

PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(In thousands)

<TABLE>
<CAPTION>
                                                  Three Months Ended
                                                       March 31,
                                                   1996        1995

<S>                                          <C>           <C>   
NET CASH PROVIDED BY OPERATING ACTIVITIES    $    11,470   $   12,386 


INVESTING ACTIVITIES
   Net decrease (increase) in                            
      short-term investments                     (33,528)      26,457 
   Purchases of investments                      (83,753)     (46,741)
   Sale of investments                            52,932       31,208 
   Maturities of investments                      12,406        1,109 
   Net sale (purchase) of property and equipment    (896)         313 
   Purchase of subsidiaries                      (22,739)      (7,629)


     NET CASH PROVIDED (USED) BY 
       INVESTING ACTIVITIES                      (75,578)       4,717 


FINANCING ACTIVITIES
   Net proceeds from debt offering                83,016           -  
   Increase in notes payable                       5,848       20,610 
   Repayments of notes payable                   (27,401)     (21,042)
   Proceeds from sale of agent receivables         6,426        4,415 
   Transfer of collections on previously
      sold agent receivables                      (5,467)      (5,199)
   Policyholder account deposits                  10,882       10,064 
   Policyholder account withdrawals              (11,260)     (12,149)
   Dividends paid - preferred                       (450)        (457)
   Dividends paid - common                          (556)        (273)
   Stock options exercised                           231          335 
   Purchase of treasury stock                         -          (485)
   Retirement of preferred stock                      -          (398)
   Other                                               7           12 


    NET CASH PROVIDED (USED) BY
        FINANCING ACTIVITIES                      61,276       (4,567)


DECREASE IN CASH                                  (2,832)     (12,536)


CASH AT BEGINNING OF PERIOD                       20,274        8,612 


CASH AT END OF PERIOD                         $   17,442   $   21,148 

See notes to condensed consolidated financial statements.

</TABLE>

PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

March 31, 1996


NOTE 1 -- ACCOUNTING POLICIES

BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with generally accepted accounting principles (GAAP) for
interim financial information and with the instructions to Form 10-Q and Article
10 of Regulation S-X.  Accordingly, they do not include all of the information
and footnotes required by generally accepted accounting principles for complete
financial statements.  In the opinion of management, all adjustments (consisting
of normal recurring accruals) considered necessary for a fair presentation have
been included.  Operating results for the three month period ended March 31,
1996 are not necessarily indicative of the results that may be expected for the
year ended December 31, 1996.  For further information, refer to the
consolidated financial statements and footnotes thereto included in the Pioneer
Financial Services, Inc. ("Pioneer" or "the Company") Annual Report on Form 10-K
for the year ended December 31, 1995.

EARNINGS PER SHARE

Primary earnings per share of Common Stock are determined by dividing net income
for the period, less dividends on Preferred Stock, by the weighted average
number of common stock and common stock equivalents (dilutive stock options)
outstanding.  Fully diluted earnings per share assumes conversion of the
Preferred Stock outstanding and conversion of the Subordinated Debentures and
Notes with related tax-effected interest added back to net income.  (See
discussion in Exhibit 11 on page 15).


NOTE 2 -- STOCKHOLDERS' EQUITY

The statutory accounting practices prescribed for Pioneer's insurance
subsidiaries by regulatory authorities differ from GAAP.  The combined
statutory-basis capital and surplus of Pioneer's direct insurance subsidiaries
was $139,341,000 and $115,423,000 at March 31, 1996 and December 31, 1995,
respectively.  Statutory net income of the insurance subsidiaries amounted to
$3,800,000 and $1,825,000 for the three month periods ended March 31, 1996 and
1995, respectively.


NOTE 3 -- INVESTMENTS

Realized investment gains for the three month periods ended March 31, 1996 and
1995 were $459,000 and $317,000, respectively.

Unrealized depreciation of available-for-sale securities at March 31, 1996 of
$1,078,000 included unrealized appreciation of $6,733,000 less unrealized
appreciation of $8,374,000 on investments in escrow trust accounts pursuant to
agreements with certain reinsurers and net of deferred tax benefits of $563,000.
Unrealized appreciation on available-for-sale securities at December 31, 1995 of
$4,518,000 included gross appreciation of $27,150,000 less unrealized
appreciation of $17,397,000 on investments in escrow trust accounts pursuant to
agreements with certain reinsurers and net of deferred taxes and DAC adjustments
of $5,235,000.


NOTE 4 -- CONTINGENCIES

Pioneer and its subsidiaries are named as defendants in various legal actions,
some claiming significant damages, arising primarily from claims under insurance
policies, disputes with agents, reinsurance arbitrations, and other items. 
Pioneer's management and its legal counsel are of the opinion that the
disposition of these actions will not have a material adverse effect on
Pioneer's financial position.


NOTE 5 -- BUSINESS COMBINATION

On March 12, 1996, Pioneer acquired for a cost of $26,400,000 the outstanding
common shares of Universal Fidelity Life Insurance Company (UFLIC).  The
acquisition was accounted for by the purchase method and, accordingly, the
purchase price was allocated to assets and liabilities acquired based on
estimates of their fair values.


NOTE 6 -- CONVERTIBLE SUBORDINATED DEBENTURES

In March 1996 the Company issued $86,250,000 of 6 1/2% convertible subordinated
notes due 2003.  Net proceeds from the offering totaled approximately
$83,000,000.  The notes are convertible into the Company's common stock at any
time prior to maturity, unless previously redeemed, at a conversion price of
$20.00 per share.


NOTE 7 -- SUBSEQUENT EVENT

In April 1996, the Company exercised its right to redeem for cash or offer for
conversion to common stock all outstanding shares of its cumulative convertible
exchangeable preferred stock to be effective May 15, 1996.  The total redemption
price per share will be $25.85 per share plus accrued and unpaid dividends to
the redemption date.  Each share of preferred stock is convertible into 1.6
shares of common stock.


ITEM 2.
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

Results of Operations - First Three Months of 1996 Compared to First Three
Months of 1995

Overview

The information set forth below is based on the Company's major product lines.

<TABLE>
<CAPTION>
                                                 Three Months
                                                Ended  March 31
                                                1996      1995
  <S>                                        <C>       <C>     
  Revenues
          Group Medical                      $ 104,381 $ 102,853 
          Senior Health                         64,347    60,392 
          Life Insurance                        30,432    27,807 
          Medical Utilization Management         7,018     2,967 
               TOTAL                         $ 206,178 $ 194,019 

  Pre-tax operating income
          Group Medical                      $   5,035 $   4,776 
          Senior Health and Life                 2,670     3,378 
          Life Insurance                         2,842       489 
          Medical Utilization Management           672       536 
          Total pre-tax operating income before
             corporate expense and interest     11,219     9,179 
          Corporate expense and interest        (1,557)   (1,987)
                 TOTAL                       $   9,662 $   7,192 

</TABLE>

Group Medical

Revenue.  Total revenue in the Group Medical Division increased $1.5 million, or
1%, from $102.9 million to $104.4 million.  

Net investment income decreased $0.4 million, or 15%, from $2.6 million to $2.2
million, due to a reduction in invested assets caused by the decrease in major
medical in-force business.  Total realized investment gains were relatively
unchanged compared to the first quarter of 1995.

Other income increased $0.9 million, or 25%, from $3.6 million to $4.5 million,
due to marketing commission overrides received from the sale of HMO products of
unaffiliated companies.

Benefits.  The following table sets forth the earned premium, benefits, and loss
ratios for products issued by the Group Medical Division:
<TABLE>
<CAPTION>
                                                            
                                                   Three Months
                                                 Ended  March 31
                                                  1996      1995

          <S>                                <C>       <C>       
          Earned Premium  (1)                $  98,898 $ 103,148 
          Benefits  (1)                         60,681    63,775 
          Loss Ratio                              61.4%     61.8%

(1)   In the Company's statement of consolidated income, accident and health
      premium revenue represent premiums written; the changes in unearned
      premiums are reflected in accident and health benefits.

</TABLE>

The loss ratio in 1996 was relatively unchanged from the first quarter of 1995. 
The slight improvement was due to an increase in the level of managed care
savings and PPO penetration.

Insurance and General Expenses.  Insurance and general expenses increased $0.1
million, from $29.0 million to $29.1 million.  The increase related to the
slight increase in premium revenue.

The amortization of Deferred Policy Acquisition Costs (DAC) increased $0.5
million, or 5%, from $9.7 million to $10.2 million.  

Senior Health and Life Division

Revenue.  Total revenue in the Senior Health and Life Division increased $3.9
million, or 6%, from $60.4 million to $64.3 million.  Senior health premium
increased $2.6 million, or 4%, from $58.0 million to $60.6 million due to a 51%
increase in new Medicare supplement sales.

Net investment income increased $0.6 million, or 27%, from $2.2 million to $2.8
million, primarily due to increased invested assets.  The total realized gains
increased $0.2 million from $0.1 million to $0.3 million.

Benefits.  The following table sets forth the earned premium, benefits, and loss
ratios for senior health products:

<TABLE>
<CAPTION>
                                   
                                                  Three Months
                                                 Ended March 31
                                                 1996      1995

          <S>                                <C>       <C>     
          Earned Premium  (1)                $  57,653 $  53,429 
          Benefits  (1)                         39,879    36,081 
          Loss Ratio                              69.2%     67.5%

(1)   In the Company's statement of consolidated income, accident and health
      premium revenue represent premiums written; the changes in unearned
      premiums are reflected in accident and health benefits.

</TABLE>

During the quarter, the division experienced higher medical claims ratios,
similar to the trend in 1995 when claims levels during the first two quarters
were higher than subsequent quarters.  Although premium rate adjustments taking
effect throughout 1996 will have some impact, the company expects Medicare
supplement claims ratios to be about equal to or slightly higher than last year.

Insurance and General Expenses.  Insurance and general expenses increased $0.6
million, or 5%, from $13.1 million to $13.7 million.  The expense ratio remained
relatively unchanged.  The decline in administrative expense levels was offset
by an increase in marketing expenses associated with new marketing initiatives.

The amortization of DAC increased $0.6 million, or 12%, from $5.1 million to
$5.7 million.

Life Insurance Divison

Revenue.  Total revenue in the Life Insurance Division increased $2.6 million,
or 9%, from $27.8 million to $30.4 million.  The increase was due primarily to
higher sales of the senior life insurance product marketed in conjunction with
Medicare supplement and long-term care policies.

Net investment income increased $0.2 million, or 2%, from $12.8 million to $13.0
million.

Benefits.  Total life and annuity policy benefits increased $0.6 million, or 3%,
from $19.0 million to $19.6 million.  This increase was primarily due to the
increased senior life insurance in-force.

Insurance and General Expenses.  Insurance and general expenses decreased $0.9
million, or 16%, from $5.8 million to $4.9 million.  The decrease was primarily
due to consolidation costs incurred pursuant to the acquisition of Connecticut
National Life (CNL) in the first quarter of 1995.  The unit cost of
administration per policy in-force remained relatively constant in 1996.

The amortization of DAC remained relatively unchanged, with the increase in
senior life amortization offsetting a decrease in the amortization on the
traditional term life block of business.

Medical Utilization Managemen Division

Pre-tax income increased $0.2 million, or 40%, from $0.5 million to $0.7
million.  This increase was primarily due to an increase in this division's
revenues of $4.0 million offset to a large extent by HMO start-up costs.  The
increase in revenues was primarily due to expanded sales to unaffiliated clients
and the acquisition of ACMG, Inc. (ACMG) in the third quarter of 1995.

Corporate Expenses and Interest

Corporate expenses decreased $0.4 million, or 20%, from $2.0 million  to $1.6
million.  Interest expense decreased $0.7 million from $1.6 million to $0.9
million due to the conversion of the Company's 8% debentures in the third
quarter of 1995.  The general corporate overhead increased due to expenses
incurred relative to the offering of the Company's 6 1/2% notes in the first
quarter of 1996.

CONSOLIDATED FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Net Income.  The Company's consolidated net income increased $1.7 million, or
34%, from $5.0 million to $6.7 million.  This increase was due primarily to
improved profitability in the Life Division as a result of lower expense levels
and mortality.

Premiums and Policy Charges.  Total premiums and policy charges increased $6.0
million, or 4%, from $169.6 million to $175.6 million.  This increase was due
primarily to the increase in accident and health premiums of $3.6 million, or
2%, which was due primarily to an increase in premiums from Medicare supplement
and long-term care products of $2.6 million, or 4%.  Premiums from major medical
products increased $1.0 million or 1%.  Life insurance premiums increased $2.4,
or 16%, primarily due to new business sales.

Net Investment Income.  Net investment income increased $0.5 million, or 3%,
from $17.5 million to $18.0 million due to an increase in invested assets. 
Annualized investment yields decreased from 7.0% to 6.8%.

Other Revenue.  Other income and realized investment gains and losses increased
$5.7 million, or 83%, from $6.9 million to $12.6 million.  The increase in other
income was due to the acquisition of ACMG and increased sales to unaffiliated
clients by the Medical Utilization Management Division.  The remaining other
income generated by the Company's non-insurance subsidiaries and realized
investment gains remained relatively unchanged.

Benefits.  Total benefits increased $4.5 million, or 4%, from $117.0 million to
$121.5 million.  Accident and health benefits, which include the change in
unearned premiums, increased $4.0 million, or 4%, from $97.9 million to $101.9
million.  The accident and health loss ratio increased to 64.2% from 63.8%. 
Life and annuity benefits increased $.6 million, or 3%.  This increase was due
to increased senior life insurance in-force.

Insurance and General Expenses.  Insurance and general expenses (which includes
non-deferred commission compensation to agents) increased $4.1 million, or 8%,
from $50.7 million to $54.8 million.  Expenses for the Medical Utilization
Management Division increased due to the increase in sales and the acquisition
of ACMG.  Expenses in the insurance divisions remained relatively consistent
with the first quarter of 1995.  Corporate expenses increased $0.4 million
primarily due to the March 1996 public offering of the Company's 6 1/2% notes.

Amortization of DAC.  Amortization of DAC increased $1.6 million, or 9%, from
$17.2 million to $18.8 million.  

Income Tax Rate.  The effective federal income tax rate was 34% due to the
continued investment in non-taxable securities included in the Company's
portfolio.


Other.  Investments, premiums and other receivables, amounts on deposit and due
from reinsurers, accrued investment income and other assets increased
principally due to the March 1996 acquisition of Universal Fidelity Life
Insurance Company (UFLIC).  The decrease in short-term notes payable and the
long-term notes payable resulted from the use of proceeds from the Company's
March 1996 public offering of 6 1/2% nots to retire bank debt.  General expenses
and other liabilities, and amounts due to reinsurers increased due primarily to
the acquisition of UFLIC.  The remaining balance sheet amounts remained
relatively consistent with the amounts at December 31, 1995.  

DEFERRED POLICY ACQUISITION COSTS

Under generally accepted accounting principles, a DAC asset is established to
match properly the costs of writing new business against the expected future
revenues or gross profits from the policies.  The costs which are capitalized
and amortized consist of first-year commissions in excess of renewal comissions
and certain home office expenses related to selling, policy issue, and
underwriting.

The deferred acquisition costs for accident and health policies and traditional
life policies are amortized over future premium revenues of the business to
which the costs are related.  The rate of amortization depends on the expected
pattern of future premium revenues for a block of policies.  The scheduled
amortization for a block of policies is established when the policies are
issued.  However, the actual amortization of DAC will reflect the actual
persistency and profitability of the business.  For example, if actual policy
terminations are higher than expected or if future losses are anticipated, DAC
could be amortized more rapidly than originally scheduled or written-off, which
would reduce earnings in the applicable period.

EFFECT OF INFLATION

In pricing its insurance products, the Company gives effect to anticipated
levels of inflation; however, the Company believes that the high rate of medical
cost inflation during recent years has had an adverse impact on its major
hospital accident and health claims experience.  The Company continues to
implement rate increases, as permitted by state regulations, in response to this
experience.

LIQUIDITY AND CAPITAL RESOURCES

The Company's consolidated liquidity requirements are created and met primarily
by operations of its subsidiaries.  The insurance subsidiaries' primary sources
of cash are premiums, investment income, and investment sales and maturities. 
The insurance subsidiaries' primary uses of cash are operating costs, policy
acquisition costs, payments to policyholders and investment purchases.  In
addition, liquidity requirements of the holding company are created by the
dividend requirements of the $2.125 Preferred Stock, Common Stock dividends,
interest payments on the 8% Debentures, interest payments on the 6 1/2% Notes,
and other debt service requirements.  These liquidity requirements of the
holding company have historically been met through dividends from the non-
insurance subsidiaries which receive payments primarily from fees charged for
administrative and marketing services provided to the Company's insurance
subsidiaries and other unaffiliated companies.  Dividends from the insurance
subsidiaries could be required in the future to meet such liquidity
requirements.

The ability of the insurance subsidiaries to pay dividends and make other
payments to the Company is subject to state insurance department regulations
which generally permit dividends and other payments to be paid for any twelve
month period in amounts equal to the greater of (i) net gain from operations in
the case of a life insurance company or net income in the case of all other
insurance companies for the preceding calendar year or (ii) 10% of surplus as of
the preceding December 31st.  Any dividends in excess of these levels require
the prior approval of the Director or Commissioner of the applicable state
insurance department.  The amount of dividends that the Company's insurance
subsidiaries could pay in 1996 without prior approval is approximately $5.4
million.


Notwithstanding the foregoing, if insurance regulators otherwise determine that
payment of a dividend or any other payment to an affiliate would be detrimental
to an insurance subsidiary's policyholders or creditors because of the financial
condition of the insurance subsidiary or otherwise, the regulators may block
dividends or other payments to affiliates that would otherwise be permitted
without prior approval.

The Company's insurance subsidiaries require capital to fund acquisition costs
incurred in the initial year of policy issuance and to maintain adequate surplus
levels for regulatory purposes.  These capital requirements have been met
principally from internally generated funds, including premiums and investment
income, and capital contributions from the holding Company. 

The Company has offered agent commission financing to certain of its agents and
marketing organizations which consists primarily of annualization of first year
commissions.  This means that when the first year premium is paid in
installments, the Company will advance a percentage of the commissions that the
agent would otherwise receive over the course of the first policy year.  The
Company through a subsidiary has entered into agreements with an unaffiliated
corporation to provide financing for a portion of its agent commission advance
program through the sale of agent receivables.  Proceeds from such sales for the
three month periods ended March 31, 1996 and 1995 were $6.4 million and $4.4
million, respectively.  The termination date of the current program is
December 31, 1997, subject to extension or termination as provided therein.  The
Company has retained approximately $13.2 million of agent advances at March 31,
1996.

In July 1993, the Company issued $57.5 million of 8% Debentures.  Net proceeds
from the offering totaled approximately $54.0 million.  The 8% Debentures are
convertible into the Company's Common Stock at any time prior to maturity,
unless previously redeemed, at a conversion price of $11.75 per share.  In
August 1995, the Company accepted the conversion of $46.9 million of the
outstanding 8% Debentures.  The effect of the conversion was an increase in
stockholders' equity of $45.3 million and a charge of $3.5 million, net of
taxes, for payments to converting bondholders and other expenses relating to the
conversion.

In August 1993, a non-insurance subsidiary of the Company borrowed $1.5 million
to from a commercial bank to finance the acquisition of Healthcare Review
Corporation ("HRC").  Interest on the unsecured note is payable quarterly at the
lending bank's prime rate of interest.  The note requires principal repayments
of $0.08 million per quarter plus interest through July 31, 1998.

In December 1994, a non-insurance subsidiary of the Company borrowed $0.4
million from a commercial bank to finance the purchase of real estate.  The
note, which is secured by the real estate purchased, bears interest at the
lending bank's prime rate of interest and is payable quarterly, with principal
payments of $0.02 million, through December 1, 1999.

In January 1995, an insurance subsidiary of the Company issued a note in the
amount of $1.7 million as a portion of the acquisition price of CNL.  The
principal balance of the note may be reduced by the amount of capital losses
incurred by the Company on mortgage loan and real estate holdings of CNL through
January 31, 1997.  Interest is payable on the note at the average earnings rate
of these investments, currently eight percent.  The note matures in January
1997.

In June 1995, a non-insurance subsidiary of the Company borrowed $1.2 million
from a commercial bank in order to fund HMO development.  Interest on this
secured facility is payable monthly at a fixed rate of 8.8%, with principal due
at maturity.  This facility matures in June, 1996.

In June 1995, a non-insurance subsidiary of the Company entered into a $1.0
million line of credit arrangement with a commercial bank in order to finance
the subsidiary's working capital needs.  Interest on this secured facility is
payable monthly at the lending bank's prime rate of interest.  This facility
matures in June 1996.

In September 1995, a non-insurance subsidiary of the Company borrowed $3.3
million from a finance company to finance the purchase of certain equipment. 
The note, which is secured by the equipment purchased, bears interest at a fixed
rate of 7.81% and has principal and interest payments of $0.04 million payable
monthly through August 2005.

The Company has a line of credit arrangement for short-term borrowings with four
banks amounting to $27.0 million through April 1996, all of which was unused at
March 31, 1996 (the "Credit Facility").  The line of credit arrangement can be
terminated, in accordance with the agreement, at the Company's option.  The
Company expects that the Credit Facility will be extended at its maturity.

In March 1996, the Company issued $86.25 million of its 6 1/2% Notes.  Net
proceeds from the offering totaled approximately $83.0 million.  The notes are
convertible into the Company's Common Stock at any time prior to maturity,
unless previously redeemed, at a conversion price of $20.00 per share.

In March 1996, the Company issued notes totaling $5.8 million as a portion of
the acquisition price of UFLIC.  The notes bear interest payable quarterly, at a
rate of 6% with principal payable in two equal installments on the first and
second anniversary of the closing.  The notes are backed by letters of credit.

The Company's debt agreements include provisions requiring maintenance of
minimum working capital and risk based capital and limiting the Company's
ability to incur additional indebtedness.  The Company's debt agreements also
restrict the amount of retained earnings which is available for dividends and
require the maintenance of certain minimum insurance company ratings at the
Company's subsidiaries.

In February 1996, the Company's Board of Directors announced a quarterly Common
Stock dividend of 5.5 cents per share, with an expectation of a total of 22
cents per share to be paid for 1996.

Management believes that the diversity of the Company's investment portfolio and
the liquidity attributable to the large concentration of investments in highly
liquid United States government agency securities provide sufficient liquidity
to meet foreseeable cash requirements.  Because the Company's insurance
subsidiaries experience strong positive cash flows, including monthly cash flows
from mortgage-backed securities, the Company does not expect its insurance
subsidiaries to be forced to sell the held to maturity investments prior to
their maturities and realize material losses or gains.  Although the Company has
the ability and intent to hold those securities to maturity, there could occur
infrequent and unusual conditions under which it would sell certain of these
securities.  Those conditions would include a significant deterioration of the
issuer's creditworthiness, significant changes in tax law affecting the taxation
of securities, a significant business acquisition or disposition, and changes in
regulatory capital requirements or permissible investments.

Life insurance and annuity liabilities are generally long term in nature
although subject to earlier surrender as a result of the policyholder's ability
to withdraw funds or surrender the policy, subject to surrender and withdrawal
penalties.  The Company believes its policyholder liabilities should be backed
by an investment portfolio that generates predictable investment returns.  The
Company seeks to limit exposure to risks associated with interest rate
fluctuations by concentrating its invested assets principally in high quality,
readily marketable debt securities of intermediate duration and by attempting to
balance the duration of its invested assets with the estimated duration of
benefit payments arising from contract liabilities.

RECENTLY ISSUED ACCOUNTING STANDARDS

For a discussion of a new long-lived assets accounting standard and a new stock-
based employee compensation accounting standard and the impact of these
standards on the financial statements of the Company, see Note 2 of Notes to
Consolidated Financial Statements.

PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

PART II.   OTHER INFORMATION


Item 6.  Exhibits and Reports on Form 8-K

    (a)  Exhibits

         Exhibit 11 - Statement of Computation
                      of Per Share Earnings

         Exhibit 27 - Financial Data Schedule

    (b)  Reports on Form 8-K

    The Company filed no reports on Form 8-K during the first
    quarter of 1996.



                                   SIGNATURES



Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.




                              Pioneer Financial Services, Inc.


           

      May 10, 1996        /s/ Peter W. Nauert                   
          Date            Peter W. Nauert
                          Chairman and Chief Executive Officer




      May 10, 1996        /s/ David I. Vickers                  
          Date            David I. Vickers
                          Treasurer and Chief Financial Officer




                                   EXHIBIT 11

                        PIONEER FINANCIAL SERVICES, INC.
                 STATEMENT OF COMPUTATION OF PER SHARE EARNINGS

                    (In thousands, except per share amounts)
                                   (Unaudited)

<TABLE>
<CAPTION>
                                   Three Months Ended
                                       March 31,

                                    1996      1995

<S>                               <C>        <C>   
Net income                            
                                 $ 6,731    $ 4,955 

Average shares outstanding        10,105      5,903 

Common Stock equivalents from
  dilutive stock options,
  based on the treasury stock
  method using average market
  price                              395       208  
        TOTAL-PRIMARY             10,500     6,111  

Common Stock equivalents from
  dilutive stock options, based
  on the treasury stock method
  using closing market price           -          48          

Additional shares assuming 
  conversion of
  Preferred Stock                  1,358       1,362

Additional shares assuming
  conversion of 
  Subordinated Debentures and Notes
                                   1,001       4,887

        TOTAL-FULLY DILUTED        12,859     12,408

Net income per share-
    Primary*                     $   .60   $   .73  

Net income per share-
    Fully Diluted**              $   .54   $   .47  



     *  Primary net income per share was calculated after deducting  dividends
        on Preferred Stock of $451,000 and $498,000 for the three month periods
        ended March 31, 1996 and 1995 respectively.

    **  Fully diluted net income per share was calculated after adding tax
        effected interest and amortization of offering costs on Subordinated
        Debentures and Notes of $196,000 and $870,000 for the three month
        periods ended March 31, 1996 and 1995 respectively.


</TABLE>


<TABLE> <S> <C>

<ARTICLE> 7
<MULTIPLIER> 1,000
       
<S>                                        <C>
<PERIOD-TYPE>                              3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<DEBT-HELD-FOR-SALE>                           626,982
<DEBT-CARRYING-VALUE>                          259,756
<DEBT-MARKET-VALUE>                            259,969
<EQUITIES>                                      26,987
<MORTGAGE>                                       8,438
<REAL-ESTATE>                                   18,197
<TOTAL-INVEST>                               1,107,753
<CASH>                                          17,442
<RECOVER-REINSURE>                               4,784
<DEFERRED-ACQUISITION>                         226,089
<TOTAL-ASSETS>                               1,655,684
<POLICY-LOSSES>                                968,961
<UNEARNED-PREMIUMS>                             77,603
<POLICY-OTHER>                                 170,727
<POLICY-HOLDER-FUNDS>                           18,754
<NOTES-PAYABLE>                                109,209<F1>
                                0
                                     21,203<F2>
<COMMON>                                        11,246<F3>
<OTHER-SE>                                     133,933<F4>
<TOTAL-LIABILITY-AND-EQUITY>                 1,655,684
                                     175,573
<INVESTMENT-INCOME>                             17,991
<INVESTMENT-GAINS>                                 459
<OTHER-INCOME>                                  12,155
<BENEFITS>                                     121,454
<UNDERWRITING-AMORTIZATION>                     18,838
<UNDERWRITING-OTHER>                            54,804
<INCOME-PRETAX>                                 10,121
<INCOME-TAX>                                     3,390
<INCOME-CONTINUING>                              6,731
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     6,731
<EPS-PRIMARY>                                      .60
<EPS-DILUTED>                                      .54
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Includes short-term and long-term borrowings and convertible subordinated
debentures and notes.
<F2>Redeemable preferred stock at par value.
<F3>Common stock at par value.
<F4>Includes additional paid in capital and retained earnings less unrealized
depreciation and treasury stock.
</FN>
        

</TABLE>


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