PIONEER FINANCIAL SERVICES INC /DE
10-K405, 1996-03-11
ACCIDENT & HEALTH INSURANCE
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                        SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.   20549
                                     Form 10-K

   (Mark One)
   [X] Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange
   Act of 1934  [Fee Required]
   For the fiscal year ended December 31, 1995

   [ ] Transition report pursuant to section 13 or 15(d) of the Securities
   Exchange Act of 1934 [No Fee Required]
   For the transition period from                       to                  

   Commission file number 1-10522

                         PIONEER FINANCIAL SERVICES, INC.
              (Exact name of registrant as specified in its charter)

                    Delaware                            36-2479273
        (State or other jurisdiction of              (I.R.S. Employer
         incorporation or organization)             Identification No.)

   1750 East Golf Road, Schaumburg, Illinois               60173
    (Address of principal executive offices)            (Zip Code)

       Registrant's telephone number, including area code (847) 995-0400

       Securities registered pursuant to Section 12(b) of the Act:
                                                   Name on Each Exchange
              Title of Each Class                   on Which Registered
         Common Stock, $1.00 par value          New York Stock Exchange and
                                                  Midwest Stock Exchange
         $2.125 Cumulative Convertible
          Exchangeable Preferred Stock            New York Stock Exchange

     8% Convertible Subordinated Debentures       New York Stock Exchange

       Securities registered pursuant to Section 12 (g) of the Act:  None

        Indicate by a check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the registrant was required to file such reports) and (2) has
   been subject to such filing requirements for the past 90 days.   

                               YES   X      NO     

        While it is difficult to determine the number of shares owned by non-
   affiliates (within the meaning of the term under the applicable regulations
   of the Securities and Exchange Commission), the registrant estimates that the
   aggregate market value of the registrant's common stock held by non-
   affiliates on March 7, 1996 (based upon an estimate that  85% of the shares
   are so owned by non-affiliates and upon the closing price of the common stock
   on the New York Stock Exchange) was $136,912,779.

        The number of shares of the registrant's common stock, $1.00 par value
   per share, outstanding as of March 7, 1996 was 10,112,062.

                        DOCUMENTS INCORPORATED BY REFERENCE

        Portions of the registrant's definitive proxy statement for the annual
   meeting of stockholders to be held May 23, 1996 to be filed pursuant to
   Regulation 14A are incorporated by reference into Part III of this Form 10-K.

        Indicate by check mark if disclosure of delinquent filers pursuant to
   Item 405 of Regulation S-K (Section 229.405 of this chapter) is not contained
   herein, and will not be contained, to the best of the registrant's knowledge,
   in definitive proxy or information statements incorporated by reference in
   Part III of this Form 10-K or any amendment to this Form 10-K.  [  ]

   ITEM 1.  BUSINESS

         Pioneer Financial Services, Inc. (the Company) underwrites and markets
   health insurance, life insurance and annuities and provides medical
   utilization management services throughout the United States.  In the nine
   years since it became public, the Company's total revenue has grown from
   $75.2 million in 1986 to $800.1 million in 1995; total assets have increased
   from $165.0 million at December 31, 1986 to over $1.5 billion at December 31,
   1995; and stockholders' equity has increased from $33.5 million at December
   31, 1986 to $144.6 million at December 31, 1995.  The Company sells its
   products and services through four marketing divisions:  Senior Health and
   Life Division, Group Medical Division, Life Insurance Division and Medical
   Utilization Management Division.

   OPERATIONS

         Senior Health and Life Division.  The Senior Health and Life Division
   markets a wide range of specialty health insurance and life insurance and
   annuities for individuals age 65 and older.  Products which are underwritten
   by this division include Medicare supplement, long-term care, home health
   care and specialty health.  In addition, this division markets cash burial
   life policies and annuities which are underwritten by the Company's Life
   Insurance Division.  The Company's Medicare supplement policies provide
   coverage for many of the expenses which the federal Medicare program does not
   fully cover and its long-term care and home health care policies provide
   coverage, within various prescribed benefit limits, for nursing home and in-
   home care.  During 1995, the number of senior health insurance policies
   issued by the Company increased 21% over 1994, to over 48,000 policies. 
   Additionally, the number of senior life insurance policies issued by the
   Company increased 137% in 1995 compared to 1994, to over 35,000 policies.

         The Company is the fourth largest issuer of individual Medicare
   supplement insurance in the nation, excluding Blue Cross and Blue Shield-
   related entities, based on direct premiums earned.  The Company sells
   products designed for senior citizens through a distribution network which
   has grown from approximately 15,000 agents at the end of 1994 to nearly
   22,000 agents at the end of 1995.  This growth was primarily the result of
   the formation, in mid-1995, of Markman International, a 50/50 joint venture
   with Markman Company, which, prior to the joint venture, had established
   itself as a leading independent marketer of long-term care policies.  Markman
   International serves as the national marketing and distribution arm of the
   Senior Health and Life Division.  Future revenue growth in this division is
   expected to be generated in part from the increased number of agents and
   increased sales of Medicare supplement, long-term care and home health care
   policies.

         Group Medical Division.  The Group Medical Division underwrites and
   markets small group and individual hospital and medical policies, primarily
   to self-employed individuals and small business owners.  In 1995,
   approximately 82% of this division's business was sold through a sales force
   of approximately 1,700 career agents and the remaining 18% was sold through a
   brokerage system of 6,000 independent agents.  This division uses the
   services provided by the Medical Utilization Management Division,
   unaffiliated preferred provider organizations ("PPOs") and other managed care
   operations to help control claims costs.  In 1995, approximately 70% of
   hospital stays covered by policies issued by the Group Medical Division used
   PPO facilities, an increase from 32% in 1993 and 54% in 1994.  The Group
   Medical Division's use of managed care services, provided by both the Medical
   Utilization Management Division and unaffiliated companies, resulted in
   approximately $69.0 million in claims savings for the Company in 1995, with
   most of these savings being passed on to customers in the form of more
   competitive premium rates.  

         Life Insurance Division.  The Life Insurance Division underwrites and
   markets traditional life (term and whole life), universal life, and interest
   sensitive life insurance and annuities targeted primarily to the middle
   income market.  The Life Insurance Division sells its products through a
   nationwide network of brokerage general agents ("BGAs") and managing general
   agents ("MGAs") who in turn contract with multiple brokers and general
   agents.  This division grew significantly when the Company acquired
   Connecticut National Life Insurance Company ("CNL") in January 1995.  This
   division also underwrites, issues and administers the life insurance products
   marketed by the Senior Health and Life Division.  

         Medical Utilization Management Division.  The Medical Utilization
   Management Division provides health care coordination services to assist in
   the management of medical costs for insurance companies, government agencies,
   self insured businesses, unions, health maintenance organizations ("HMOs")
   and third-party administrators as well as for the Group Medical Division. 
   Such services include precertification of inpatient and outpatient medical
   care, case management, and the development and management of provider
   networks.  During 1995, approximately 81% of this division's revenues were
   derived from services provided to unaffiliated organizations.

         Investment Portfolio.  The Company has maintained and intends to
   continue to maintain a diversified portfolio of medium-term investment-grade
   fixed income securities.  As of December 31, 1995, 83% of the Company's
   invested assets were fixed income securities and the weighted average quality
   of the fixed income portfolio was "AA."

   STRATEGY

         Senior Health and Life Division.  The Company believes it has an
   opportunity to expand its position as a leading provider of health and life
   insurance products to the growing senior market.  According to the U.S.
   Census Bureau, the age 65 and over population group is estimated to grow by
   more than 13% to 35 million by the year 2000 and to over 53 million by 2020. 
   Currently only 10% of persons age 65 and over own long-term care insurance,
   while approximately 43% of such individuals are expected to require the use
   of nursing care at least once in their lives.  The number of long-term care
   policies sold industry-wide has increased at a rate of approximately 27% per
   year since 1987, to a total of approximately 3.4 million long-term care
   policies sold through December 31, 1994.  As such, the Company believes the
   demand for long-term care and home health care insurance will increase at a
   rate greater than the growth rate of the senior population.  The Company
   believes the growth of this senior health insurance market could be enhanced
   if future government regulation continues to move toward more personal
   financial responsibility, with less reliance on government payments, possibly
   in the form of additional reductions in Medicare benefits and/or the
   establishment of tax deductibility for long-term care insurance premiums.

         The Company intends to expand its position in the growing senior
   market by increasing the number of agents who sell its senior products, and
   by increasing the number of products agents sell to each customer through
   cross-selling.  Through Markman International, the Company has increased its
   agent force by nearly 45% since the end of 1994 and expects further increases
   in 1996.  In 1995, approximately 2.5% of the Senior Health and Life
   Division's Medicare supplement policyholders owned one of the Company's long-
   term care or home health care policies.  Through increased training of its
   agents as to the full range of products offered by the Company and the
   development of pre-approved (already underwritten for issue) add-on products
   that can easily be coupled with certain existing products, the Company
   intends to increase its cross-selling efforts and thereby increase the number
   of its products owned by each customer.  Additionally, the Company believes
   that the market for senior managed care products will grow as health care
   expenditures continue to grow.  Currently, approximately 10% of Medicare
   beneficiaries in the nation participate in HMOs.  There are many states with
   very low penetration of managed care in the senior market, including states
   with a high concentration of Medicare beneficiaries.  The Company intends to
   take advantage of this opportunity by utilizing its position in the senior
   market and its managed care capability to market managed care products to
   senior citizens.

         Group Medical Division.  The Group Medical Division intends to focus
   its efforts on increasing administrative efficiency and claims-cost
   containment on its existing block of business through, among other things,
   increased use of the Medical Utilization Management Division's services,
   continued development of medical provider networks and continued migration of
   its fee-for-service indemnity health insurance customers to managed care
   products.  As the regulatory environment changes, the Company will evaluate
   growth opportunities in this market.

         Life Insurance Division.  The Life Insurance Division's strategy is to
   expand its distribution channels and products and to continue to lower its
   administrative unit costs.  The acquisition of CNL in 1995 has given the
   Company the opportunity to initiate new distribution strategies, including
   consumer-direct sales over the Internet.  Also, at year-end 1995, the Company
   entered into an agreement with a national marketing organization to market a
   new term life insurance product with an income benefit rider.  With 25,000
   agents nationwide, this marketing organization gives the Company the
   potential to increase significantly the sales of the Life Insurance Division.

         Medical Utilization Management Division.  The Medical Utilization
   Management Division intends to grow through cross-selling additional managed
   care services to existing clients.  In addition, this division is currently
   developing and intends to manage PPOs, exclusive provider organizations
   ("EPOs") and HMOs in selected market areas.

         Acquisitions.  The Company believes that current trends in the life
   and health insurance industry will provide opportunities for continued
   acquisitions and consolidations.  The Company further believes that its
   ability to integrate acquisitions into its existing operations and its
   flexibility in developing and marketing new products should enable it to
   capitalize on these opportunities.


         The Company was organized in Delaware in 1982 as a successor to an
   Illinois holding company formed in 1957.  The executive offices of the
   Company are located at 1750 East Golf Road, Schaumburg, Illinois 60173 and
   its telephone number is (847) 995-0400.

   PRODUCTS AND SERVICES

        The Company markets and underwrites health insurance, life insurance and
   annuities and provides medical utilization management services throughout the
   United States.  The Company sells products and provides its services through
   four marketing divisions:  Senior Health and Life Division, Group Medical
   Division, Life Insurance Division and Medical Utilization Management
   Division.  The Company's distribution systems for its products have increased
   from approximately 12,000 agents in 1986 to nearly 45,000 agents at the end
   of 1995.

   Senior Health and Life Division

        The products marketed by the Senior Health and Life Division include
   Medicare supplement, long-term care, home health care, various specialty
   health coverages, life insurance and annuities.  This division markets these
   products to individuals age 65 and older and underwrites and issues all such
   products except the life insurance and annuity products which are
   underwritten and issued by the Life Insurance Division.

        The following table sets forth the earned premiums, losses and loss
   adjustment expenses incurred and loss ratios for the Company's senior health
   products.  Senior health premiums have been impacted by federally mandated
   standardized Medicare supplement policies.  This standardization began in
   1992 and included fixed benefits and reductions in agent commissions,
   especially in the case of replacement of an existing Medicare supplement
   policy.  During this same period, the Company altered its marketing emphasis,
   reducing the number of products available for sale in selected states until
   new products were developed and priced.  The combination of these changes had
   the effect of decreasing new sales revenue for these policies.

   <TABLE>
   <CAPTION>

                                                                            Year Ended December 31,                   

                                                1995               1994              1993               1992              1991 
                                                                               (dollars in thousands)

    <S>                             <C>                 <C>               <C>                <C>              <C>
    Earned premiums (1)             $ 217,382           $ 225,604         $ 243,482          $ 264,697        $ 298,653
    Benefits (1)                      143,226             137,853           154,561            176,149          200,446
    Loss ratio                            66%                 61%               63%                67%              67%

     ___________________

   (1)  In the Company's statement of consolidated operations, earned premiums
        represent premiums written, adjusted for reinsurance; the changes in
        unearned premiums are reflected in benefits, together with losses and
        loss adjustment expenses.  Losses and loss adjustment expenses include
        losses incurred on insurance policies and the expenses of settling
        insurance claims, including legal and other related fees and expenses.

   </TABLE>

        In the Senior Health and Life Division, the Company may adjust health
   insurance premium rates by class, policy form and state in which the policy
   is issued, subject to applicable regulation, in order to maintain anticipated
   loss ratios.  Since premium rate increases can increase policy lapses,
   conservation and customer service activities are emphasized.  The Senior
   Health and Life Division follows a proactive approach involving strict
   scrutiny of all health premium rates on a monthly basis, including
   comparisons of pricing structure to actual claims experience by product line
   and state.  This ongoing analysis provides the lead time necessary for the 
   orderly adjustment of premiums.

        Medicare Supplement.  Since the inception of the federal Medicare
   program in 1966, the Company has offered policies designed to supplement
   Medicare benefits and is now the fourth largest issuer of individual Medicare
   supplement insurance in the nation, excluding Blue Cross and Blue Shield-
   related entities, based on direct premiums earned.  Medicare supplement
   policies provide coverage for many of the medical expenses which the Medicare
   program does not cover, such as deductible and coinsurance costs and
   specified losses which exceed the Federal program's maximum benefits.


        In 1991, the NAIC defined ten model Medicare supplement policies.  In
   states which have adopted the NAIC model, only those ten policies can be
   sold.  In most states, the Company markets eight of the ten model
   policies  those which the Company believes are most applicable to its target
   market.  All states have adopted either the NAIC model or similar legislation
   which specifically defines policy models.  Sales of the Company's Medicare
   supplement products increased 20% in 1995 on an annualized premium basis.

        The federal government began a test program in 1992, allowing 15
   specified states to participate in a "Medicare Select" program.  Medicare
   Select policies combine the cost advantages of a preferred provider
   organization with a Medicare supplement policy to provide a reduced premium
   cost for policyholders.  Utilization of specified hospitals, which waive
   certain deductibles covered by the Medicare supplement policy, allows the
   Company to reduce the premium charged.  In 1995,  the federal government
   expanded the Medicare Select program to all states. Although the market for
   this product is just developing, the Company sells Medicare Select policies
   in a number of states and has plans to expand sales nationally. 

        Long-Term Care and Home Health Care.  The Senior Health and Life
   Division also offers long-term care and home health care products designed
   principally for senior citizens.  Long-term care policies generally provide
   specified per day benefits for nursing home confinements, within prescribed
   limits.  Home health care policies provide specified per day benefits for
   required health services received in the home and comprehensive coverages
   which provide benefits for all levels of nursing home care, home health care
   and adult day care.  In 1995, the Company developed and introduced a new
   series of "Independent Choice" long-term care and home health care plans
   which provide greater flexibility of benefit use and include care
   coordination features to help lower benefit costs.  In 1995, new annualized
   sales of the Company's long-term care and home health care products increased
   by 288% from $3.4 million to $13.2 million.  The Company's strategy is to
   cross-sell these products to customers who have already purchased the
   Company's Medicare supplement product.

        The Company believes that the market for long-term care and home health
   care could increase if the federal government were to enact proposed tax
   legislation to provide tax deductibility for long-term care insurance
   premiums.  While these changes have been proposed, the Company cannot predict
   if or when they will be enacted.  See "--Health Care Reform".

        Specialty Health and Other.  The Senior Health and Life Division offers
   various specialty health products which typically are sold in conjunction
   with the Company's principal health products.  These policies include
   hospital indemnity, private duty nursing and cancer plans.  Additionally, the
   Company intends to develop and market managed care organizations for seniors
   as the demand for such products expands.  The Company believes that the
   market for senior managed care products will grow as health care costs
   continue to grow.  Currently approximately 10% of Medicare beneficiaries in
   the nation participate in HMOs.  There are many states with very low
   penetration of managed care in the senior market, including states with a
   high concentration of Medicare beneficiaries.  The Company intends to take
   advantage of this opportunity by utilizing its strong position in the senior
   market and its managed care capability to market managed care products to
   senior citizens.

        Life Insurance and Annuities.  The Senior Health and Life Division
   markets life insurance and annuities which are issued by the Life Insurance
   Division to individuals age 65 and over.  In 1994, the Company began selling
   smaller face-amount whole life insurance policies specifically designed to
   cover final expenses for senior citizens, including funeral expenses and
   other expenses that otherwise would be paid by the insured's family.  During
   1995, sales of these products increased 120% on an annualized premium basis
   to $16.8 million from $7.6 million.  As part of its cross-selling strategy,
   the Company automatically offers a pre-approved (already underwritten for
   issue) cash burial life insurance policy with all Medicare supplement
   policies issued to customers age 66-79.  The Company also offers annuity
   products specifically designed for seniors.  These products provide an
   attractive investment alternative to seniors, offering higher interest rates
   than bank savings accounts and certificates of deposit and the ability to
   receive monthly payouts during retirement years.

        Marketing.  The Senior Health and Life Division markets its products and
   services primarily to individuals age 65 and older through a distribution
   system which, in 1995, grew from approximately 15,000 agents to nearly 22,000
   agents, primarily as a result of the formation in mid-1995 of Markman
   International, a 50/50 joint venture with Markman Company, which, prior to
   the joint venture, had established itself as a leading independent marketer
   of long-term care policies.  Markman International is the national marketing
   and distribution arm of the Senior Health and Life Division.  The Company
   intends to increase further the number of agents used by the Senior Health
   and Life Division in 1996 and to enhance the Company's cross-selling
   capabilities through increased agent training and packaging of products.  The
   agents receive extensive product and marketing information from the Company. 
   They also have access, through the Company, to lists of prospective customers
   turning age 65 in their respective geographic areas and to a direct-mail
   lead-generation system.  By providing its agents with training, sales
   materials, lead-generation programs and a full range of health and life
   insurance products designed for senior citizens, the Company intends to
   increase both sales to new customers and cross-sales to existing
   policyholders.  The agents receive commissions on each sale based on the type
   of product sold.

   Group Medical Division

        The Group Medical Division underwrites and markets small group and
   individual hospital and medical products, including major hospital and
   specialty health insurance policies, individually underwritten and issued. 
   For 1993, 1994 and 1995, this division produced health insurance premium
   revenue of approximately $354.4 million, $435.9 million, and $404.9 million,
   respectively.  This division also derives marketing commission revenue and
   other fee income through marketing insurance and other products of
   unaffiliated companies and associations with whom the Company has a marketing
   relationship.  This division's products and services are targeted primarily
   to self-employed individuals and small business owners.  The insureds in this
   division also become prospects for the Senior Health and Life Division --
   when they reach age 65, the Company automatically provides for conversion to
   a Medicare supplement policy.
        Pre-tax income increased in this division in 1995, as the Company
   continued to make improvements in its management of the division's block of
   business through close monitoring of claims costs, increased use of medical
   provider networks and case management and the implementation of premium rate
   adjustments as necessary.

        The following table sets forth the earned premiums, losses and loss
   adjustment expenses incurred and loss ratios for the Group Medical Division's
   products.  The Company's loss ratios have varied over the years reflecting
   changes in medical claim costs and the frequency of benefit utilization by
   its insureds.  

   <TABLE>
   <CAPTION>

                                                                            Year Ended December 31,                   

                                                1995               1994              1993               1992              1991 
                                                                               (dollars in thousands)

    <S>                                     <C>                   <C>               <C>                 <C>               <C>
    Earned premiums (1)                     $ 414,160             $ 443,599         $ 375,275           $ 302,881         $ 294,431
    Benefits (1)                              261,336               279,419           251,955             200,781           176,222
    Loss ratio                                    63%                   63%               67%                 66%               60%

    ___________________

     (1)  In the Company's statement of consolidated operations, earned premiums
        represent premiums written, adjusted for reinsurance; the changes in
        unearned premiums are reflected in benefits, together with losses and
        loss adjustment expenses.  Losses and loss adjustment expenses include
        losses incurred on insurance policies and the expenses of settling
        insurance claims, including legal and other related fees and expenses.

   </TABLE>

        As in the Senior Health and Life Division, the Company may, in the Group
   Medical Division, adjust health insurance premium rates by class, policy form
   and state in which the policy is issued, subject to applicable regulation, in
   order to maintain anticipated loss ratios.  Since premium rate adjustments
   can have the tendency to increase policy lapses, conservation and customer
   service activities are emphasized.  As with the Senior Health and Life
   Division, the Group Medical Division follows a proactive approach involving
   strict scrutiny of health premium rates on a monthly basis.  The matching of
   pricing structure with actual claims experience varies by product line and
   state.  This ongoing analysis provides the lead time necessary for the
   orderly adjustment of premiums.

        The Group Medical Division intends to focus its efforts on increasing
   administrative efficiency and claims-cost containment on its existing block
   of business through, among other things, increased use of the Medical
   Utilization Management Division's services, continued development of medical
   provider networks and continued migration of its fee-for-service indemnity
   health insurance customers to managed care products.  As the regulatory
   environment changes, the Company will evaluate growth opportunities in this
   market.

        Major Hospital.  The Company offers major hospital insurance plans on an
   individual basis and on a group trust (multiple employer trust) and
   association basis and has issued master policies for such plans to several
   trusts and associations.  These plans are designed to cover in-hospital
   expenses for self-employed individuals, small business owners, employees and
   their families.  Hospital, surgical and other medical expenses are covered on
   an expense incurred basis with certain benefit limits after a prescribed
   deductible.  The Company provides products with alternatives such as
   increased deductibles and different benefit structures designed to enable
   policyholders to maintain insurance protection without increased premium
   rates.  In 1994, the Company introduced "ChoicePlus," a product which
   combines HMO-type wellness features within a specific provider network along
   with in-network and out-of-network indemnity benefits.

        In December 1991, the NAIC adopted the Small Employers Availability Act
   (the "SEA Act").  The SEA Act affects the rating and underwriting methodology
   that can be applied to insurance coverage sold to small employers, generally
   categorized as those employing 25 people or less.  In response to the SEA
   Act, the Company has modified and continues to modify its new products for
   sale in those states that have adopted or are adopting the SEA Act or other
   health care reforms.

        Other.  The Group Medical Division also derives revenue through sales of
   products of unaffiliated insurance companies and other associations with whom
   the Company has a marketing relationship.  These products include medical
   insurance for medium-sized groups (50 or more), employer self-funded plans,
   flexible premium universal life insurance, disability income protection and
   annuities.  The Group Medical Division also markets HMO products in areas
   where these products have a significant competitive advantage over
   traditional indemnity insurance products.  The HMO products are sold in
   selected states through marketing relationships with regional HMOs.  In
   addition to commission revenue, sales of these HMOs provide the sales force
   with opportunities to cross-sell the Company's other products.  This division
   also markets membership benefit packages to various national associations. 
   These packages include discounts on dental services, hotels/motels, airfares,
   prescription drugs, vision and hearing aid equipment and other services.

        Marketing.  The Group Medical Division markets its products and services
   primarily to self-employed individuals and small business owners.  In 1995,
   approximately 84% of this division's products was sold through a sales force
   of approximately 1700 career agents, and the remaining 16% was sold through a
   brokerage system of 6,000 independent agents.  These agents receive leads
   through the Company's telemarketing subsidiary and compensation in the form
   of commissions.

        The Company's acquisition of Continental Marketing Corporation in
   connection with the 1993 acquisition of CLAC added an efficient broker-to-
   broker telemarketing distribution system to the Group Medical Division.  This
   system utilizes experienced sales representatives who contact brokers by
   phone to promote the Company's products and provide the brokers with sales
   and marketing assistance.  The brokers are compensated for their sales
   through commissions; the telemarketing representatives receive salaries from
   the Company and bonuses based on meeting certain sales objectives.

   Life Insurance Division

        The Life Insurance Division's products include traditional life (term
   and whole life), universal life and interest sensitive insurance and
   annuities.  Substantially all of the Company's life insurance policies are
   individually underwritten and issued.  This division's products and services
   are targeted primarily to the middle income market.  In addition, this
   division underwrites, issues and administers the life insurance and annuity
   products marketed by the Senior Health and Life Division.  This division grew
   significantly when the Company acquired CNL in January 1995.
        The following table sets forth the breakdown of premiums collected
   (including receipts not related to policy charges) among traditional life
   policies, interest sensitive and universal life policies and annuities for
   the years shown:

   <TABLE>
   <CAPTION>
                                                                               Year Ended December 31,                   

                                     1995               1994              1993               1992              1991 
                                                                               (dollars in thousands)

    <S>                               <C>              <C>              <C>              <C>              <C>
    Traditional                       $  44,276        $  32,238        $  26,353        $  20,300        $  17,968
    Interest Sensitive and
      Universal Life Policies            21,215           17,590           16,300           18,399           20,676
    Annuities                            19,639           22,807           10,004            6,212           13,479
    Total                             $  85,130        $  72,635        $  52,657        $  44,911        $  52,123

    </TABLE>

     For the fiscal year 1993, premiums collected from the Company's life
   insurance products were approximately 24% first year and 76% renewal, the
   fiscal year 1994 premiums were approximately 28% first year and 72% renewal,
   and for 1995 premiums collected were approximately 32% first year and  68%
   renewal.

        The Company's gross life insurance in force was as follows at the dates
   shown:

   <TABLE>
   <CAPTION>

                                                                Year Ended December 31,                   

                                                1995               1994              1993               1992              1991 
                                                                               (dollars in millions)

    <S>                               <C>              <C>              <C>              <C>             <C>
    Traditional                       $  14,863        $  10,803        $  10,320        $   8,757        $   7,507
    Interest Sensitive and
      Universal Life Policies             2,880            1,779            1,503            1,582            1,634
    Total                             $  17,743        $  12,582        $  11,823        $  10,339        $   9,141

    </TABLE>

         Traditional Life.  The largest portion of the Life Insurance Division's
   business is in term life insurance.  The Company specializes in face amounts
   of $100,000 to $500,000, sold to middle income families.  Marketed under the
   name "Super Saver Term," this series features low cost 5-, 10- and 15-year
   term life insurance products.

        For a number of years, the Company has offered individually underwritten
   insurance on lives of persons who, to varying degrees, do not meet the
   requirements of standard insurability.  Higher premiums are charged for these
   "impaired" or "substandard" lives, and, where the amount of insurance is
   large or the risk is significant, a portion of the risk is reinsured. 
   Approximately 10% of the Company's in-force life insurance could be
   categorized as "impaired risk."

        Interest Sensitive Life and Universal Life.  The Company's interest
   sensitive and universal life insurance products provide life insurance with
   rates of return which are adjusted in relation to prevailing interest rates. 
   The policies permit the Company to change the rate of interest credited to
   the policy from time to time.  Universal life insurance products credit
   current interest rates to cash value accumulations, permit adjustments in
   benefits and premiums at the policyholder's option, and deduct mortality and
   expense charges monthly.  Under other interest sensitive policies, premiums
   are flexible, allowing the policyholders to vary the frequency and amount of
   premium payments, but typically death benefit changes are not made by the
   policyholders.  Some universal life products offer lower premiums for non-
   smokers in good health.  For both universal life and other interest sensitive
   policies, surrender charges, if any, are deducted from the policyholder's
   account value at the time of surrender.  No surrender charges are deducted if
   death benefits are paid or if the policy remains in-force for a specified
   period.

        The Company's "Interest Sensitive Series" includes whole life policies
   ideally suited for the impaired risk market.  This product series provides
   permanent protection with a fixed, guaranteed level premium and an interest
   rate persistency bonus.  The "Financial Lifestyle II" is a highly flexible
   back-load universal life policy providing low-cost protection with tax-
   deferred cash accumulation.

        Annuities.  The Company offers single and flexible premium deferred
   annuities.  An annuity contract generally involves the accumulation of
   premiums at a compound interest rate until the maturity date, at which time
   the policyholder can choose one of the various payment options.  Options
   include periodic payments during the annuitant's lifetime or the lifetime of
   the annuitant and spouse, with or without a guaranteed minimum period;
   periodic payments for a fixed period regardless of the survival of the
   annuitant; or lump sum cash payment of the accumulated value.  The Company's
   annuities typically provide for the crediting of interest at rates set from
   time to time by the Company.

        Marketing.  The Life Insurance Division markets its products primarily
   to individuals in middle income levels through a nationwide network of
   approximately 100 BGAs and MGAs who in turn contract with approximately
   15,000 brokers and general agents.  In addition, at the end of 1995, the
   Company signed a marketing agreement with a national marketing company with
   approximately 25,000 agents to distribute a new term insurance product with
   an income benefit rider.  The Company's BGAs, MGAs and agents receive
   compensation through sales commissions.

   Medical Utilization Management Division

        The Medical Utilization Management Division provides a number of health
   care coordination services to assist in the management of medical costs for
   insurance companies, government agencies, self-insured businesses, unions,
   HMOs and third party administrators, as well as the Company's Group Medical
   Division.  The services provided by this division include precertification of
   inpatient and outpatient medical care, case management, high-risk maternity
   review, long-term care case management and the development and management of
   HMOs and PPOs.  These services are designed to provide negotiated medical
   provider rates along with close review of utilization in order to impact
   positively total medical costs without adversely affecting the quality of
   care.

        The July 1995 purchase of ACMG, an Ohio-based healthcare management
   company, increased revenues by $5.2 million in 1995 and provided the Company
   with the capacity and expertise to develop and manage PPOs, HMOs and EPOs. 
   During 1996, the Company currently expects to have a limited number of HMOs
   and EPOs operational in selected states where the Company has significant
   concentrations of policyholders and the market for managed care is
   undeveloped, although no assurance to that effect can be given.  These HMOs
   and EPOs will be marketed by the Company's Group Medical Division as part of
   the Company's strategy to migrate its fee-for-service indemnity insurance
   customers to managed care products.  In addition, the Company will use a
   similar strategy to develop PPOs and HMOs (Medicare Risk Contracts) for the
   Senior Health and Life Division.

        This division has also provided significant claims expense savings for
   the Group Medical Division, realizing claims savings for the Company of over
   $22.0 million in 1995 through programs such as utilization review and case
   management.  These savings were primarily passed on to customers in the form
   of more competitive premium rates which the Company believes generally has
   the effect of increasing customer retention.

        Revenues for this division increased 64% to $17.1 million in 1995,
   compared to $10.4 million in 1994, due to increased sales and the July 1995
   acquisition of ACMG.

        Marketing.  This division markets its services to insurance companies,
   self-insured employers, unions, third-party administrators, HMOs and PPOs. 
   Utilization management professionals conduct direct selling activities and
   respond to requests for proposals from insurance companies, large employers
   and consulting companies.

   PREMIUM DISTRIBUTION

        The Company's insurance subsidiaries collectively are licensed to sell
   insurance in 49 states and the District of Columbia.  The importance to the
   Company of particular states may vary over time as the composition of its
   agency network changes.  The geographic distribution of collected premiums
   (before reinsurance) of the Company's subsidiaries in 1995 was as follows:

   <TABLE>
   <CAPTION>

                                TOTAL          PERCENT
                                  (dollars in thousands)

            <S>             <C>               <C>
            Texas           $  71,127         9.4% 
            Florida            67,149         8.9  
            California         51,935         6.9  
            Illinois           51,615         6.8  
            North Carolina     33,617         4.5  
            New Jersey         24,802         3.3  
            Ohio               24,072         3.2  
            Georgia            23,911         3.2  
            Pennsylvania       23,782         3.1  
            Mississippi        23,670         3.1  
            Other (1)         359,427        47.6  
                      Total  $755,107       100.0% 

   (1)  Includes 39 other states, the District of Columbia, and certain U.S.
        territories and foreign countries, each of which accounts for less than
        3% of collected premiums.

   </TABLE>

   UNDERWRITING
     A major portion of the Company's insurance coverages are individually
   underwritten to assure that policies are issued by the Company's insurance
   subsidiaries based upon the underwriting standards and practices established
   by the Company.  Applications for insurance are reviewed to determine if any
   additional information is required to make an underwriting decision, which
   depends on the amount of insurance applied for and the applicant's age and
   medical history.  Such additional information may include medical
   examinations, statements from doctors who have treated the applicant in the
   past and, where indicated, special medical tests.  If deemed necessary, the
   Company uses investigative services to supplement and substantiate
   information.  For certain coverages, the Company may verify information with
   the applicant by telephone.  After reviewing the information collected, the
   Company either issues the policy as applied for, issues the policy with an
   extra premium charge due to unfavorable factors, issues the policy excluding
   benefits for certain conditions for a period of time or rejects the
   application.  For certain of its coverages, the Company has adopted
   simplified policy issue procedures in which the applicant submits a simple
   application for coverage typically containing only a few health related
   questions instead of a complete medical history.  

     In common with other life and health insurance companies, the Company may
   be exposed to the risk of claims based on AIDS.  The Company's AIDS claims to
   date have been insignificant.  Because of its emphasis on policies written
   for the senior citizen market and its underwriting procedures and selection
   processes, the Company believes its risk of AIDS claims is less than the risk
   to the industry in general.

   REINSURANCE

     The Company's insurance subsidiaries reinsure portions of the coverages
   provided by their insurance products with other insurance companies on both
   an excess of loss and co-insurance basis.  Co-insurance generally transfers a
   fixed percentage of the Company's risk on specified coverages to the
   reinsurer.  Excess of loss insurance generally transfers the Company's risk
   on coverages above a specified retained amount.  Under its excess of loss
   reinsurance agreements, the maximum risk retained by the Company on one
   individual in the case of life insurance and accident and health insurance is
   $250,000.

     Reinsurance agreements are intended to limit an insurer's maximum loss on
   the specified coverages.  The ceding of reinsurance does not discharge the
   primary liability of the original insurer to the insured, but it is the
   practice of insurers (subject to certain limitations of state insurance
   statutes) to account for risks which have been reinsured with other approved
   companies, to the extent of the reinsurance, as though they are not risks for
   which the original insurer is liable.  See Note 7 of Notes to Consolidated
   Financial Statements.

     The Company has occasionally used assumption reinsurance to acquire blocks
   of business from other insurers.  In addition, the Company has from time to
   time entered into agreements to assume certain insurance business from
   companies for which it is marketing insurance products.  The Company intends
   to continue these programs if they assist in expanding product lines and
   marketing territories and contribute to profitability.

   ACQUISITIONS

     The Company believes that current trends in the life and health insurance
   industry will provide opportunities for continued acquisitions and
   consolidations.  Larger companies are reducing administrative costs by
   divesting divisions and blocks of life and health insurance business which do
   not fit their overall strategies and are focusing on two or three core
   product lines to improve efficiency and gain competitive advantage. 
   Additionally, smaller, less efficient companies with less capital at their
   disposal are experiencing increasing difficulty in remaining competitive;
   regulatory requirements add significant costs which may not be able to be
   absorbed by smaller companies; capital requirements have increased due to the
   imposition of risk-based capital ratios by regulatory agencies; state
   healthcare reform programs are squeezing health insurance profit margins; the
   costs of necessary information processing systems have increased; and smaller
   companies cannot access capital markets to finance additional growth.

   The following table summarizes the recent significant acquisitions made by
   the Company:

   ACQUISITIONS          DATE OF          TYPE OF BUSINESS
                         ACQUISITION
   Continental Life &    August 1993      Small group medical
   Accident Company                       insurance; became part
   ("CLAC")                               of the Group Medical
                                          Division. 

   Healthcare Review     August 1993      Health care management
   Corporation ("HRC")                    company; became part of
                                          the Medical Utilization
                                          Management Division.

   Connecticut National  January 1995     Interest sensitive and
   Life Insurance                         universal life
   Company ("CNL")                        insurance; became part
                                          of the Life Insurance
                                          Division.
   Western Fidelity      July 1995        Major medical products;
   Insurance Company                      became part of the Group
   (block of business)                    Medical Division.

   ACMG, Inc. ("ACMG")   July 1995        Health care management
                                          company; became part of
                                          the Medical Utilization
                                          Management Division.
   Universal Fidelity    pending          Medicare supplement
   Life Insurance                         carrier; to become part
   Company ("UFLIC")                      of the Senior Health and
                                          Life Division.

     In August 1993, the Company acquired, and added to the Group Medical
   Division, CLAC, a small group medical insurer.  In 1994 and 1995, the
   administration of this subsidiary was consolidated with the Company's other
   health insurance operations.  In addition to CLAC, this acquisition included
   the purchase of Continental Marketing Corporation which added an efficient
   broker-to-broker telemarketing distribution system to the Group Medical
   Division.

     In August 1993, the Company also acquired, and added to the Medical
   Utilization Management Division, HRC, a health care management company
   headquartered in Louisville, Kentucky.  HRC's largest client is the Kentucky
   Medicaid program.  In addition to adding to the revenue and client base of
   the Medical Utilization Management Division, HRC's Louisville facility has
   become the division's headquarters. 

     In January 1995, the Company acquired, and added to the Life Insurance
   Division, CNL, a $350 million asset company, which had issued primarily
   interest sensitive and universal life insurance products.  This acquisition
   increased the distribution system of the Life Insurance Division.

     In July 1995, the Company acquired, and consolidated into the Group
   Medical Division's administrative facility in Dallas, Western Fidelity
   Insurance Company's $42 million block of major medical policies.  The Company
   was able to integrate substantially all of this business into its operations
   within one month.

     In July 1995, the Company also acquired, and added to the Medical
   Utilization Management Division, ACMG, an Ohio-based health care management
   company.  This acquisition is expected to increase the annual revenue of the
   Medical Utilization Management Division and to enhance the Company's capacity
   to establish HMOs and EPOs.  See "-- Products and Services."  

     In the first quarter of 1996, the Company expects to acquire Universal
   Fidelity, a company which markets and underwrites primarily Medicare
   supplement products to senior citizens in Oklahoma and Texas.  Universal
   Fidelity generated approximately $33 million in premium revenue in 1995 (on a
   statutory basis). The approximately 30,000 Universal Fidelity Medicare
   supplement policyholders also provide potential for increased profitability
   through cross-selling of long-term care, home health care and other products.

   INVESTMENTS

          The Company's investment policy is to balance its portfolio between
   long-term and short-term investments so as to achieve investment returns
   consistent with preservation of capital and maintenance of liquidity adequate
   to meet payment of policy benefits and claims.  Current policy is to invest
   primarily in fixed income securities of the U.S. government and its agencies
   and authorities, and in fixed income corporate securities with investment
   grade ratings of Baa3 and/or BBB- or better.  At December 31, 1995, less than
   1.3% of the Company's total investment portfolio and less than 1.2% of its
   statutory admitted assets were below investment grade or unrated.  The
   Company has a policy to invest no more than 4% of its statutory admitted
   assets in fixed income securities below investment grade or unrated.  At
   December 31, 1995, the Company had invested assets of $1,042.6 million,
   compared to $723.8 million at December 31, 1994.  The Company manages all of
   its investments internally with resource and evaluation assistance provided
   by independent investment consultants.  

          The following table provides information on the Company's investments
   as of the dates indicated:

   <TABLE>
   <CAPTION>
                                               DECEMBER 31,
                                          (DOLLARS IN THOUSANDS)
                                                1995             1994 
                                                                  
   TYPE OF INVESTMENT:               Amount   Percent   Amount  Percent
   <S>                              <C>         <C>   <C>       <C>  
   Fixed maturities to be held to
   maturity:
     U.S. Treasury . . . . . . . .  $26,897      3%  $  8,891   1%
     States and political
     subdivisions  . . . . . . . .    4,669      1      8,888   1 
     Foreign governments . . . . .       -       -      2,992   1 
     Corporate securities  . . . .   51,608      5    147,419  20 
     Mortgage-backed securities  .  162,867     15    210,460  29 
       Total fixed maturities held  246,041     24    378,650  52 
   to maturity. .

   Fixed maturities available for
   sale:
     U.S. Treasury . . . . . . . .   34,084      3     21,852   3 
     States and political            26,976      3     25,819   4 
     subdivisions  . . . . . . . .
     Foreign governments . . . . .    3,018      *      3,465   1 
     Corporate securities  . . . .  313,501     30     89,401  12 
     Mortgage-backed securities  .  245,087     23     78,211  11 
       Total fixed maturities       622,666     59    218,748  31 
   available for sale  . . . . . .

          Total fixed maturities .  868,707     83    597,398  83 

   Equity securities . . . . . . .   15,570      1     15,440   2 
   Real estate . . . . . . . . . .   18,250      2     16,959   2 
   Mortgage loans  . . . . . . . .    9,253      1      1,806   * 
   Policy loans  . . . . . . . . .   79,122      8     23,082   3 
   Short-term investments  . . . .   51,690      5     69,152   10

               Total Investments .$1,042,592   100%  $723,837 100%

   ______________________

   *   less than one percent

   </TABLE>

         The following table provides information on the credit quality and
   average lives of the Company's fixed maturity portfolio as of December 31,
   1995.

   <TABLE>
   <CAPTION>

                                        FIXED MATURITY PORTFOLIO
                                           (dollars in thousands)

                                     Carrying
                                       Value      Percent
   Credit Quality - S&P (or equivalent) rating:

    <S>                              <C>            <C>
    AAA                              $ 411,128      48%  
    AA+, AA, AA-                        67,408       8   
    A+, A, A-                          262,837      30   
    BBB+, BBB, BBB-                    113,815      13   
    Below investment grade              12,719       1   
    In default                             800       *   
        Total                        $ 868,707     100%  

    Average Lives

    One year or less                 $  58,048       7%  
    Over one year through five years   301,657      35   
    Over five years through ten years  437,209      50   
    Over ten years                      71,793       8   
        Total                        $ 868,707     100%  
   *    Less than one percent.

   </TABLE>

        Fixed Maturity Investments.  With the adoption of risk-based capital
   rules and consumer concerns over insurance company solvency and financial
   stability, the asset quality of insurance companies' investment portfolios
   has become of greater concern to policyholders and has come under closer
   scrutiny by insurance regulators and investors.  The investment objectives of
   the Company are to maximize investment yield without sacrificing high
   investment quality and matched liquidity.

        Investments in below-investment grade fixed maturity securities
   generally have greater risks (and potentially greater returns) than other
   corporate fixed maturity investments.  Risk of loss upon default by the
   issuer is significantly greater for these securities because they are often
   unsecured and are often subordinated to other creditors of the issuer, and
   because these issuers usually have high levels of indebtedness and are more
   sensitive to adverse economic conditions, such as recession or increasing
   interest rates, than are investment grade issuers.  Also, the market for
   below-investment grade securities is less liquid and not as actively traded
   as the market for investment grade securities.

        The Company continually evaluates the creditworthiness of each issuer of
   securities held in its portfolio.  When the fair value of an individual
   security declines materially, or when the Company's ongoing evaluation
   indicates that it may be likely that the Company will be unable to realize
   the carrying value of its investment, a determination is made as to the
   extent to which such declines are attributable to changing market
   expectations regarding general interest rates and inflation and other
   factors, such as a perceived increase in the credit risk of the issuer, a
   general decrease in a particular industry sector or an overall economic
   decline.  If the decline in value is other than temporary, and the carrying
   amount of the investment is reduced to its fair value based principally on
   available market prices, the amount of the reduction is reported as a
   realized loss on investments and the net fair value becomes the new cost
   basis of the investment.  In addition, the Company reverses any accrued
   interest income previously recorded for the investment and records future
   interest income only when cash is received.

        Yields recognized in future periods on such investments may be less than
   yields recognized on other investments and will be less than the yield
   expected when the fixed maturity security was originally purchased.  The
   effect on net income from declines in interest income and portfolio yield
   from impaired securities in future periods will depend on many factors,
   including, for life insurance business, the level of interest rates credited
   to policyholder account balances.  In as much as interest rates credited to
   the Company's policyholders are typically only guaranteed for one year, the
   Company does not expect any material adverse effect on net income in future
   periods from declines in yields from impaired securities.

        Mortgage-Related Securities.  At December 31, 1995, the Company had
   $408.0 million (or 47% of its fixed maturities portfolio) in mortgage-related
   securities compared to $288.7 million at December 31, 1994 (or 48% of its
   fixed maturities portfolio).  The mortgage-related securities are invested
   primarily in U.S. government agency and non-agency pass-through certificates
   and various components of U.S. government agency and non-agency
   collateralized mortgage obligations ("CMOs").  CMOs are bonds that are
   collateralized by U.S. government agency or non-agency whole loan mortgages
   and mortgage pass-through securities.  The yield characteristics of mortgage-
   related securities differ from those of traditional fixed income securities. 
   The major differences typically include more frequent interest and principal
   payments, usually monthly, and the possibility that prepayments of principal
   may be made at any time. Prepayment rates are influenced by changes in
   current interest rates and a variety of economic, geographic, social and
   other factors and cannot be predicted with certainty.  The yields to maturity
   of the mortgage-related securities will be affected by the actual rate of
   payment (including prepayments) of principal of the underlying mortgage
   loans.  In general, prepayments on the underlying mortgage loans, and
   subsequently the mortgage-related securities backed by these loans, increases
   when the level of prevailing interest rates declines significantly below the
   interest rates on such loans.  When declines in interest rates occur, the
   proceeds from the prepayment of such securities may be reinvested at lower
   rates than the Company was earning on such securities.  

        The Company's mortgage-related securities portfolio is well diversified
   as to collateral, maturity, duration and other characteristics.  The majority
   of the mortgage-related securities portfolio has the guarantee or backing of
   agencies of the United States government.  Generally, the mortgage-related
   securities consist of pools of single-family, residential mortgages.  At
   December 31, 1995, the Company's mortgage-related securities portfolio
   included $136.9 million of CMOs and pass-through certificates issued by non-
   government agencies (34.0% of total mortgage-backed securities) compared to
   $83.9 million at December 31, 1994 (29.0% of total mortgage-backed
   securities).  The majority of these holdings are senior securities in the CMO
   structures which are collateralized by first mortgage liens on single family
   residences and which have investment grade ratings of Baa3 and/or BBB- or
   higher.  The creditworthiness of these securities is based solely on the
   underlying mortgage loan collateral and credit enhancements in the form of
   senior/subordinated structures, letters of credit, mortgage insurance or
   surety bonds.  The underlying mortgage loan collateral principally consists
   of whole loan mortgages that exceed the maximum imposed by both the Federal
   National Mortgage Association and the Federal Home Loan Mortgage Corporation.
   Therefore, the collateral tends to be concentrated in states with the
   greatest number of higher priced single family residences, including
   California, New York, New Jersey, Maryland, Virginia and Illinois.

        At December 31, 1995, the Company held $10.3 million carrying value of
   inverse floater and interest-only tranches of CMOs.  These derivative
   securities were acquired to protect the Company in the event of adverse
   interest rate fluctuations.  The yields and fair values of these securities
   are generally more sensitive to changes in interest rates and prepayments
   than other mortgage-related securities.

        The following table summarizes the components of the Company's mortgage-
   related securities portfolio at December 31, 1994, and December 31, 1995:

   <TABLE>
   <CAPTION>
                                                              AT DECEMBER 31, 1995           AT DECEMBER 31, 1994
                                                             CARRYING         FAIR         CARRYING          FAIR
                                                              VALUE          VALUE           VALUE          VALUE
                                                                                 (IN THOUSANDS)
      <S>                                                  <C>           <C>             <C>             <C>
      Inverse floaters and interest-only 
        CMO tranches  . . . . . . . . . . . . . . . . .    $    10,258   $      10,258   $      14,961   $      8,940
      Other CMOs:
        U.S. government agency  . . . . . . . . . . . .        207,637         211,507         148,366        137,138
        Non-agency  . . . . . . . . . . . . . . . . . .         73,784          73,793          29,299         27,404
              Total other CMOs  . . . . . . . . . . . .        281,421         285,300         177,665        164,542
      U.S. government agency pass-through . . . . . . .         53,136          53,664          41,444         39,414
      Non-agency pass-through . . . . . . . . . . . . .         63,139          63,139          54,601         50,555
                Total mortgage-backed securities. . . .    $   407,954   $     412,361   $     288,671   $    263,451

    </TABLE>

   POLICY LIABILITIES

        The Company records reserves for future policy benefits to meet future
   obligations under outstanding policies.  These reserves are amounts which are
   calculated to be sufficient to meet policy and contract obligations as they
   mature.  The amount of reserves for insurance policies is calculated using
   assumptions for interest, mortality and morbidity, expenses and withdrawals. 
   Reserves are established at the time the policy is issued and adjusted
   periodically based on reported and unreported claims or other information. 
   See Note 2 of Notes to Consolidated Financial Statements.

   COMPETITION

        The insurance business is highly competitive and includes a large number
   of insurance companies, many of which have substantially greater financial
   resources and larger and more experienced staffs than the Company.  The
   Company competes with other insurers to attract and retain the allegiance of
   its independent agents and marketing organizations who at this time are
   responsible for most of the Company's premiums.  Methods of competition
   include the Company's ability to offer competitive products and to service
   these programs efficiently.  Other competitive factors applicable to the
   Company's business include policy benefits, service to policyholders and
   premium rates.

   HEALTH CARE REFORM

        Many proposals have been introduced in Congress and various state
   legislatures to reform the present health care system.  Most of these
   proposals are specifically directed at the small group health care market, a
   significant portion of the Company's health business.  At present, most
   health care reform, other than that related to the Medicare program, is
   taking place at the state level.  A number of states have passed or are
   considering legislation that would limit the differentials in rates that
   insurers could charge between new business and renewal business with respect
   to similar demographic groups.  State legislation also has been adopted or is
   being considered that would make health insurance available to all small
   groups by requiring coverage of all employees and their dependents, by
   limiting the applicability of pre-existing conditions exclusions, by
   requiring insurers to offer a basic plan exempt from certain mandated
   benefits as well as a standard plan and by establishing a mechanism to spread
   the risk of high risk employees to all small group insurers.

        At the federal level, the current focus of healthcare reform is related
   to the federal Medicare program and efforts to control expenditures.  From
   time to time there are significant federal legislative developments with
   respect to long-term care and Medicare coverage.  The Federal Omnibus Budget
   Reconciliation Act of 1990 ("COBRA '90") required that Medicare supplement
   policies provide for guaranteed renewability and waivers of pre-existing
   condition coverage limitations under certain circumstances.  In addition, the
   NAIC has recently adopted model long-term care policy language providing
   nonforfeiture benefits and has proposed a rate stabilization standard for
   long-term care policies. Among the proposals currently pending in the U.S.
   Congress are the implementation of certain minimum consumer protection
   standards for inclusion in all long-term care policies, including guaranteed
   renewability, protection against inflation and limitations on waiting periods
   for pre-existing conditions.  These proposals would also prohibit "high
   pressure" sales tactics in connection with long-term care insurance and would
   guarantee consumers access to information regarding insurers, including lapse
   and replacement rates for policies and the percentage of claims denied. 
   Other pending legislation would permit premiums paid for long-term care
   insurance to be treated as tax-deductible medical expenses, with the amount
   of the deduction increasing with the age of the taxpayer.  The Company cannot
   predict with certainty the effect any such proposals, if adopted, or
   legislative developments could have on its business and operations.  It is
   likely that health care reform at the federal and state levels will require
   the Company to make significant changes to the way it conducts its health
   insurance business.  See "Risk Factors -- Insurance Regulation."  The Company
   has already initiated activity to prepare for expected legislation.  For
   example, the Company has begun to establish HMOs for Medicare managed care
   programs which are expected to be included in federal Medicare reform
   programs.

   GOVERNMENT REGULATION

        The Company and its insurance subsidiaries are subject to extensive
   governmental regulation and supervision in each of the jurisdictions in which
   it or its subsidiaries conduct business.  Such regulation vests in
   governmental agencies broad regulatory, supervisory and administrative power
   with respect to the Company's business, including premium rate levels,
   premium rate increases, policy forms, minimum loss ratios, dividend payments,
   claims settlement, licensing of insurers and their agents, capital adequacy,
   transfer of control, the amount and type of investments the Company may have,
   reserve requirement, solvency standards, trade practices and periodic
   examinations.  Such regulations are primarily intended to protect
   policyholders and not investors.  The Company's accident and health coverages
   generally are subject to rate regulation by state insurance departments which
   in certain cases require that certain minimum loss ratios be maintained.

        The states in which the Company is licensed have the authority to change
   the minimum mandated statutory loss ratios to which the Company is subject,
   the manner in which these ratios are computed and the manner in which
   compliance with these ratios is measured and enforced.  Loss ratios are
   commonly defined as incurred claims and increases in policy reserves divided
   by earned premiums.  Most states in which the Company writes insurance have
   adopted the loss ratios recommended by the NAIC.  The Company is unable to
   predict the impact of (i) any changes in the mandatory statutory loss ratios
   for individual or group policies to which the Company may become subject,
   (ii) any changes in the minimum loss ratios for individual, group or Medicare
   supplement policies, or (iii) any change in the manner in which these
   minimums are computed or enforced in the future.  The Company has not been
   informed by any state that it does not meet mandated minimum ratios, and the
   Company believes that it is in compliance with all such minimum ratios.  In
   the event the Company is not in compliance with minimum statutory loss ratios
   mandated by regulatory authorities with respect to certain policies, the
   Company may be required to reduce or refund premiums, which could have a
   material adverse effect upon the Company.  

        Certain states also have insurance holding company laws which require
   registration and periodic reporting by insurance companies controlled by
   other corporations licensed to transact business within their respective
   jurisdictions.  The Company's insurance subsidiaries are subject to such laws
   and are registered as controlled insurers in those jurisdictions in which
   such registration is required.  Such laws vary from state to state but
   typically require periodic disclosure concerning the corporation which
   controls the registered insurers and all subsidiaries of such corporation,
   and prior notice to, or approval by, the state insurance department of
   intercorporate transfers of assets and other transactions (including payments
   of dividends in excess of specified amounts by the insurance subsidiary)
   within the holding company system.

   EMPLOYEES

        As of December 31, 1995, the Company employed approximately 1,830
   persons on a full-time basis.  The Company considers its employee relations
   to be good.


                             MANAGEMENT AND DIRECTORS

        The executive officers and directors of the Company are as follows:

   Peter W. Nauert . . . . . .   52     Chairman, Chief Executive Officer and
                                        Director
   Charles R. Scheper  . . . .   43     President   Life Insurance Operations
                                        and Director
   Thomas J. Brophy  . . . . .   60     President   Health Insurance Operations
                                        and Director
   Ernest T. Giambra, Jr.  . .   48     Executive Vice President and Chief
                                        Marketing Officer
   William B. Van Vleet  . . .   71     Director and General Counsel Emeritus
   Anthony J. Pino . . . . . .   48     Executive Vice President
   Philip J. Fiskow  . . . . .   39     Senior Vice President and Chief
                                        Investment Officer
   David I. Vickers  . . . . .   34     Vice President, Treasurer and Chief
                                        Financial Officer
   Mark S. Fischer.  . . . .     39     Vice President
   Michael A. Cavataio . . . .   52     Director and Vice Chairman 
   Richard R. Haldeman . . . .   53     Director
   R. Richard Bastian, III . .   49     Director
   Karl Heinz Klaeser  . . . .   64     Director
   Michael K. Keefe  . . . . .   51     Director
   Robert F. Nauert  . . . . .   71     Director
   Carl A. Hulbert . . . . . .   72     Director

        All executive officers are elected annually and serve at the pleasure of
   the Board of Directors.  Certain of the executive officers have employment
   agreements with the Company.  The Company's Board of Directors is divided
   into three classes, each of which serves for a three year term.

        Peter W. Nauert has been Chief Executive Officer and a director of the
   Company since its incorporation in 1982.  He was President of the Company
   from 1982 to 1988 and 1991 to 1995, and became Chairman of the Company in
   1988.  Since 1968, Mr. Nauert has been employed in an executive capacity by
   one or more of the Company's insurance subsidiaries.   

        Charles R. Scheper was elected President--Life Insurance Operations of
   the Company in March 1995.  He was Vice President of the Company from 1991 to
   March 1995 and was Chief Financial Officer from May 1993 to December 1993. 
   In March 1992, he was elected Executive Vice President.  Since February 1992,
   he has been President and Vice Chairman of the Board of Manhattan National
   Life, a subsidiary of the Company.  Prior to the Company's acquisition of
   Manhattan National Life, Mr. Scheper was Manhattan National Life's Senior
   Vice President and Chief Financial Officer, a position which he held from May
   1987 until the acquisition.  Prior to joining Manhattan National Life, Mr.
   Scheper was with Union Central Life Insurance Company from 1979, having
   served as Vice President and Controller since 1985.

        Thomas J. Brophy was elected President--Health Insurance Operations of
   the Company in March 1995.  He was Senior Vice President since joining the
   Company in November 1993.  Prior to joining the Company, Mr. Brophy was
   President and Chief Operating Officer of Southwestern Life Insurance Company
   from June 1990 to September 1993.  Mr. Brophy also held senior executive
   positions with various I.C.H. Corporation (now known as Southwestern Life
   Corp.) subsidiaries from March 1974 to his joining the Company in November
   1993.

        Ernest T. Giambra, Jr. was elected Executive Vice President of the
   Company in May 1994.  Prior to joining the Company as Chief Marketing Officer
   in June 1993, Mr. Giambra had been with Bankers Life Holding Corporation
   since 1969 where he had served as Vice President of Sales since 1988.  

        William B. Van Vleet has been Executive Vice President of the Company
   since 1986 and a director of the Company since 1982.  He was General Counsel
   of the Company from 1982 to 1988.  In June 1991, he was again elected General
   Counsel and served until his retirement from that position in 1995.  He now
   serves as the Company's General Counsel Emeritus.  Mr. Van Vleet had served
   Pioneer Life Insurance Company, a subsidiary of the Company, from 1948 until
   1995 as General Counsel and a director.  Mr. Van Vleet also serves as a
   director of other subsidiaries of the Company.

        Anthony J. Pino was elected Executive Vice President of the Company in
   May 1993.  He was Senior Vice President of the Company from March 1992 to May
   1993 and was President of National Group Life Insurance Company, a subsidiary
   of the Company, from July 1991 to June 1992.  Mr. Pino has served as
   President  of  National Health Services, a subsidiary of the Company, since
   1992.  Prior to joining the Company, Mr. Pino was Chief Operating Manager of
   American Postal Workers' Union Health Plan, a position which he held from
   October 1982.

        Philip J. Fiskow has been Senior Vice President since May 1993 and the
   Chief Investment Officer since joining the Company in 1991.  He was Vice
   President of the Company from June 1991 until May 1993.  He is also an
   officer of other subsidiaries of the Company.  Mr. Fiskow was with Asset
   Allocation and Management Company as an Investment Advisory Portfolio Manager
   from January 1989 to June 1991.  From May 1987 to December 1988 he was an
   Investment Advisor with Van Kampen Merritt and a Portfolio Manager with Aon
   Corporation from May 1981 to May 1987.

        David I. Vickers has been with the Company since June 1992 and has been
   a Vice President of the Company since December 1992, Treasurer since May 1993
   and Chief Financial Officer since January 1994.  He is also an officer and
   director of several subsidiaries of the Company.  Prior to joining the
   Company, he was with the public accounting firm of Ernst & Young LLP since
   1983 where he was a Senior Manager in the Insurance Division. 

        Mark S. Fischer has been a Vice President of the Company since December
   1994 and has been a Vice President of one of the Company's subsidiaries since
   May 1993.  Prior to joining the Company, he had been a consultant to the
   Company and was with the public accounting firm of Ernst & Young LLP from May
   1978 to October 1992 where he was a Senior Manager in the Insurance Division.

        Michael A. Cavataio has been a director of the Company since 1986 and
   Vice Chairman since December 1995.  Mr. Cavataio is a real estate developer
   in Northern Illinois and Southern Wisconsin.  His business experience also
   includes 25 years as an owner and manager of a regional clothing store chain.
   He has also been a member of the board of directors of Today's Bank East
   since 1987.

        Richard R. Haldeman has been a director of the Company since 1986 and
   was Secretary from 1988 to June 1990.  Mr. Haldeman has been a partner of
   Haldeman & Associates, a law firm, since June 1990.  He was a partner of
   Williams & McCarthy, P.C., a law firm, from 1975 to May 1990.

        R. Richard Bastian, III has been a director of the Company since
   December 1994.  Mr. Bastian is a management consultant, specializing in
   strategic planning and organizational development.  Mr. Bastian's career
   includes over 28 years in the financial services industry, most recently as
   President and Chief Executive Officer of Heritage Bank & Trust of Racine,
   Wisconsin.  Prior to Heritage, he served as Chairman, President and Chief
   Executive Officer of Bank One, Rockford and its predecessor, First Community
   Bancorp, an $800 million multi bank holding company.  He has also held
   management positions at banks in Tulsa and Philadelphia where his banking
   career began in 1966.

        Karl Heinz Klaeser has been a director of the Company since 1986.  Mr.
   Klaeser has also been a director of LSW Holding Corporation and Insurance
   Investors Life Insurance Company and the Chairman of the Board of Life
   Insurance Company of the Southwest since 1989 and a director of Personal
   Assurance Company PLC (United Kingdom) since 1991.

        Michael K. Keefe has been a director of the Company since March 1994. 
   Mr. Keefe has been Chief Executive Officer and Chairman of the Board of Keefe
   Real Estate, Inc., a family owned real estate brokerage operation since 1982.
   Mr. Keefe has also been Chairman of the Board of Southern Wisconsin
   Bankshares, Inc. since 1988.

        Robert F. Nauert has been a director of the Company since November 1991.
   Mr. Nauert is also a director and officer of various subsidiaries of the
   Company.  Mr. Nauert is the brother of Peter W. Nauert.

        Carl A. Hulbert was elected director of the Company in March 1995.  Mr.
   Hulbert is a management consultant, specializing in the insurance industry. 
   Mr. Hulbert is a past Insurance Commissioner of the state of Utah.  He has
   also been a director for numerous insurance companies during his 49 year
   business career.


   ITEM 2.  PROPERTIES

        The principal executive offices of the Company are located in
   Schaumburg, Illinois in a building purchased by the Company in January 1994. 
   The Company, through a subsidiary, owns three buildings in Rockford, Illinois
   and, through another subsidiary, also owns a building in the Dallas, Texas
   metropolitan area which currently serves as the main administrative office
   for the Group Medical Division.  The Company leases the offices of its other
   regional service centers.  The executive and administrative offices of
   Manhattan National Life are located in Cincinnati, Ohio, in leased space. 
   The headquarters of the Company's Medical Utilization Management Division are
   located in Louisville, Kentucky in leased space.  The Company believes these
   facilities will adequately serve its needs for the foreseeable future and
   could accommodate expansion of the Company's business.  


   ITEM 3.  LEGAL PROCEEDINGS

        The Company and its subsidiaries are named as defendants in various
   legal actions, some claiming significant damages, arising primarily from
   claims under insurance policies, disputes with agents, and other matters. 
   The Company's management and its legal counsel are of the opinion that the
   disposition of these actions will not have a material adverse effect on the
   Company's financial position.

   ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

        NONE



                                      PART II



   ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDERS
   MATTERS

        The Common Stock is traded on the NYSE and the Chicago Stock Exchange
   under the symbol "PFS."  The following table sets forth for the fiscal
   periods indicated the high and low last reported sale prices per share of the
   Common Stock, as reported by the NYSE and the dividends paid per share of the
   Common Stock.

   <TABLE>
   <CAPTION>

                                                                                 High       Low      Dividend
     1994
             <S>                                                              <C>        <C>       <C>
             First Quarter   . . . . . . . . . . . . . . . . . . . . . . . .  $  14 3/4  $  11 1/8 $      .0375
             Second Quarter  . . . . . . . . . . . . . . . . . . . . . . . .     12         10            .0375
             Third Quarter   . . . . . . . . . . . . . . . . . . . . . . . .     10 1/2      8 3/4        .0375
             Fourth Quarter  . . . . . . . . . . . . . . . . . . . . . . . .     10          8 3/4        .0375

     1995
             First Quarter   . . . . . . . . . . . . . . . . . . . . . . . .     11 1/4      8 7/8         .045
             Second Quarter  . . . . . . . . . . . . . . . . . . . . . . . .     15 1/2     10 3/4         .045
             Third Quarter   . . . . . . . . . . . . . . . . . . . . . . . .     15 3/8     13 1/8         .045
             Fourth Quarter  . . . . . . . . . . . . . . . . . . . . . . . .     18 1/2     13 7/8         .045

    </TABLE>

        As of January 29, 1996, there were approximately 635 holders of record
   of the Common Stock.

        On February 28, 1996 the Company's Board of Directors announced a
   quarterly common stock dividend of 5.5 cents per share with an expectation of
   a total of 22 cents per share to be paid for 1996.

        All  cumulative dividends on the $2.125 Preferred Stock have been paid
   by the Company when due.  The ability of the Company to pay dividends will
   depend primarily on the receipt of cash dividends and other cash payments
   from its subsidiaries.  The Company's insurance subsidiaries are subject to
   state laws and regulations which limit their ability to pay dividends or make
   other payments to the Company.  Certain of the Company's credit agreements
   also limit its ability to pay dividends.  Furthermore, the Company's
   Certificate of Incorporation prohibits the Company from paying dividends on
   the Common Stock if the Company is not current in its dividend payments on
   the Preferred Stock.  See "Management's Discussion and Analysis of Results of
   Operations and Financial Condition -- Liquidity and Capital Resources."


   ITEM 6.  SELECTED CONSOLIDATED FINANCIAL DATA
        The following selected consolidated financial data for the five years
   ended December 31, 1995, are derived from the consolidated financial
   statements of the Company.  The data should be read in conjunction with the
   consolidated financial statements, related notes, and other financial
   information included herein.

   <TABLE>
   <CAPTION>

                                                                (In thousands except per share amounts)
                                                                            Year Ended December 31,                   

                                                1995               1994              1993               1992              1991 

    <S>                                       <C>                  <C>                <C>                <C>              <C>
    Operating Data:

    Accident and health
      premiums                                $ 625,951             $ 659,180         $ 601,684          $ 559,894        $ 593,236
    Life and annuity premiums
      and policy charges                         61,092                44,929            39,282             35,219           33,321
    Net investment income                        70,975                42,786            40,242             43,555           47,974
    Other income and realized
      investment gains/losses                    42,066                27,260            17,920             17,305           34,207
        Total revenues                          800,084               774,155           699,128            655,973          708,738

    Accident and health benefits                398,971               407,249           397,963            368,046          376,820
    Life and annuity benefits                    76,846                42,947            39,419             47,622           46,128
        Total benefits                          475,817               450,196           437,382            415,668          422,948
        Total benefits and 
          expenses                              768,362               748,133           680,364            681,409          695,418

    Income (loss) before
      income taxes                               31,722                26,022           18,764             (25,436)          13,320

    Net income (loss)                            20,968                17,149           12,145             (16,959)          8,872

    Preferred stock dividends                     1,805                1,904             2,021               2,039           2,039

    Income (loss) applicable to
      common stockholders                      $ 19,163             $ 15,245          $ 10,124           $(18,998)        $  6,833

    Net income (loss) per
      common share
        Primary                                  $ 2.44               $ 2.36            $ 1.51            $(2.85)           $ 1.02
        Fully Diluted                              1.85                 1.58              1.26             (2.85)             1.02

    Dividends declared per
      common share                                  .18                  .15                 -                  -                - 

    Average common and common
      equivalent share
      outstanding
        Primary                                   7,839               6,459             6,724              6,660             6,699
        Fully Diluted                            12,608              12,734            10,731              8,195             8,234


   </TABLE>

   <TABLE>
   <CAPTION>
                                                                (In thousands except per share amounts)
                                                                            December 31,                   

                                                1995               1994              1993               1992              1991 

    <S>                              <C>                <C>              <C>              <C>             <C>
    Balance Sheet Data:

    Total investments                $1,042,592         $723,837         $674,206         $568,349        $528,725
    Deferred policy
      acquisition costs                 219,874          225,618          260,432          269,674         313,453
    Total assets                      1,558,921        1,075,700        1,108,271          978,689         969,190
    Policy liabilities                1,214,465          868,608          903,105          805,696         776,571
    Short-term notes
      payable                            13,534           20,093            5,575           12,931           6,371
    Long-term notes
      payable                            21,504            2,520            1,125           25,170          21,600
    Subordinated Debentures               9,695           57,427           57,477               -               - 
    Redeemable Preferred
      Stock                              21,222           21,682           23,675           23,990          23,990
    Stockholders' equity                144,574           68,328           68,872           62,732          75,470
    Stockholders' equity per
      common share                      $ 14.35          $ 11.55          $ 10.86          $  9.21         $ 11.39


     </TABLE>

   ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
   RESULTS OF OPERATIONS

   RESULTS OF OPERATIONS

   Fiscal Year 1995 Compared to Fiscal Year 1994

        Overview

        The information set forth below is based on the Company's major product
   lines.  

   <TABLE>
   <CAPTION>
                                       1995    1994
   Revenues                           (IN THOUSANDS)

   <S>                               <C>       <C>
   Group Medical (1) . . . . . . . . $430,885  $457,633
   Senior Health and Life (2)  . . .  236,556   235,031
   Life Insurance  . . . . . . . . .  115,545    71,075
   Medical Utilization Management  .                 
                                       17,098    10,416
        TOTAL  . . . . . . . . . . . $800,084  $774,155

   Pre-tax operating Income (loss)
   (3)

   Group Medical (1) . . . . . . . . $ 20,344  $ 12,065 
   Senior Health and Life(2) . . . .   11,604    12,469
   Life Insurance  . . . . . . . . .    7,669     8,695
   Medical Utilization Management  .      739     2,026
   Total pre-tax operating income
   before corporate expense
     and interest  . . . . . . . . .   40,356    32,255
   Corporate expense and interest  .  (7,467)    (8,851)               
        TOTAL  . . . . . . . . . . . $32,889    $26,404

   (1)  Excludes revenues from life insurance products marketed by the Group
        Medical Division but issued by the Life Insurance Division.  For
        purposes of the discussion set forth herein, the Company has included
        the revenue and pre-tax income generated from the sale of a policy in
        the results of operation of the division which issued the policy.

   (2)  Excludes revenues from life insurance products marketed by the Senior
        Health and Life Division but issued by the Life Insurance Division.  For
        purposes of the discussion set forth herein, the Company has included
        the revenue and pre-tax income generated from the sale of a policy in
        the results of operation of the division which issued the policy.

   (3)  Represents the Company's income before taxes excluding the effects of
        realized investment gains and losses.  The 1995 amount also excludes
        approximately $5.2 million in payments to converting bondholders and
        other expenses relating to the conversion of the 8% Debentures.

   </TABLE>

   Group Medical Division

        Revenue.  Total revenue in the Group Medical Division decreased $26.7
   million, or 6%, from $457.6 million to $430.9 million.  The decrease was
   primarily due to a reduction of premium revenue on the Company's major
   medical products of $26.9 million, or 6%, from $431.8 million to $404.9
   million.  A major portion of the decrease in major medical premium revenue
   was due to the Company's decision to market unaffiliated companies' HMO
   products in states such as California, where competitive pressures and state
   reforms made it difficult to underwrite the Company's indemnity products on a
   profitable basis.  In connection with the Company's decision to cease selling
   new products in these states, the Company's career agency force submitted
   $31.8 million of annualized HMO premiums to unaffiliated companies during
   1995.  While these premiums are not received by the Company, the Company
   receives marketing commission overrides from the unaffiliated companies for
   this production.  The remaining decrease in major medical premium revenue was
   due to lower average premiums on new issues due to the increased use of
   managed care products.

        Net investment income decreased $2.7 million, or 25%, from $10.4 million
   to $7.7 million, due to a reduction in invested assets caused by the decrease
   in major medical in-force business and the general decline in interest rates.
   Total realized investment losses decreased $0.6 million or 48% from $1.2
   million to $0.6 million.

        Other income increased $1.9 million, or 12%, from $16.6 million to $18.5
   million, due to marketing commission overrides received from the sale of HMO
   products of unaffiliated companies.

        Benefits.  The following table sets forth the earned premium, benefits,
   and loss ratios for products issued by the Group Medical Division:
                          (DOLLARS IN
                          THOUSANDS) 
                        1995      1994   
   Earned premium (1)  $414,160  $443,599
   Benefits (1)  . .    261,336   279,419
   Loss ratio  . . .      63.1%     63.0%

   (1)  In the Company's statement of consolidated operations, earned premiums
        represent premiums written, adjusted for reinsurance; the changes in
        unearned premiums are reflected in accident and health benefits.

        The Company has historically held reserve margins in its accident and
   health claims reserve to provide for potential adverse deviation.  The
   Company reduced reserve margins in the major medical claims reserves in 1994
   by approximately $10.4 million.  Excluding the reduction in claim reserve
   margins, the 1994 major medical loss ratio was 65.3%.  Improvement in the
   loss ratio in 1995 was due to continued increases in PPO penetration and
   higher claim costs in 1994.

        Insurance and General Expenses.  Insurance and general expenses
   increased $2.6 million, or 2%, from $116.9 million to $119.5 million.  The
   expense ratio increased in 1995 due to system development costs,
   consolidation of claim operations, and the 6% drop in premium.  

        The amortization of DAC decreased $24.3 million, or 39%, from $62.3
   million to $38.0 million.  The decrease was due to a $16.7 million write-off
   of DAC in 1994, the lower 1995 new business levels, and the decline in first-
   year commission rates. 

   Senior Health and Life Division

        Revenue.  Total revenue in the Senior Health and Life Division remained
   relatively constant.  Senior health premium decreased $6.3 million, or 3%,
   from $227.3 million to $221.0 million.  While the total new Medicare
   supplement business and new long-term care business increased, these
   increases were offset by a decrease in the total senior health premium due to
   lapses from the current in-force block of business and the fact that a
   greater percentage of the in-force block of business consisted of
   standardized Medicare supplement products on which the average premium per
   policy was lower due to benefit and agent compensation changes.

        Net investment income increased $3.2 million, or 58%, from $5.6 million
   to $8.8 million, primarily due to a 10-basis point improvement in yields and
   increased invested assets.  The total realized gains increased $4.2 million
   from $0.9 million to $5.1 million.

        Benefits.  The following table sets forth the earned premium, benefits,
   and loss ratios for senior health products:

                          (DOLLARS IN
                           THOUSANDS)
                        1995      1994   
   Earned premium (1)  $217,302  $225,604
   Benefits (1)  . .    143,226   137,853
   Loss ratio  . . .      65.9%     61.1%

   (1)  In the Company's statement of consolidated operations, earned premiums
        represent premiums written, adjusted for reinsurance; the changes in
        unearned premiums are reflected in accident and health benefits.

        The loss ratio on the Senior Health and Life Division's major products,
   Medicare supplement policies, was higher during the first two quarters of
   1995 due to increased utilization on the standardized Medicare supplement
   products.  The Medicare supplement loss ratio decreased to 61.5% in the
   fourth quarter of 1995.

        Insurance and General Expenses.  The expense ratio remained relatively
   unchanged.  The decline in administrative expense levels was offset by an
   increase in marketing expenses associated with new marketing initiatives. 
   See "Business -- Products and Services."

        The amortization of DAC decreased $8.2 million, or 28%, from $29.8
   million to $21.6 million.  The decreased level of amortization was due to a
   decline in the level of first-year costs deferred due to lower agent
   compensation levels and improved persistency on the in-force Medicare
   supplement business.

   Life Insurance Division

        Revenue.  Total revenue in the Life Insurance Division increased $44.4
   million, or 63%, from $71.1 million to $115.5 million.  The increase was due
   primarily to the acquisition of CNL in the first quarter of 1995 which added
   $5.8 million in premium and $23.2 million in investment income.  The
   remaining increase was due to increased sales of the senior life insurance
   product marketed in conjunction with Medicare supplement and long-term care
   policies.

        Net investment income increased $27.5 million, or 103%, from $26.9
   million to $54.4 million.  This increase was primarily due to the acquisition
   of CNL.

        Benefits.  Total life and annuity policy benefits increased $33.9
   million, or 79%, from $42.9 million to $76.8 million.  Approximately $24.4
   million of this increase was due to the acquisition of CNL and the remaining
   amount was due to increased senior life insurance in-force.  The senior life
   mortality experience exceeded that which was developed in pricing and the
   Company has initiated rate increases and modification to underwriting
   procedures to improve profitability.  The mortality experience on the
   remaining block of business was less than projected.

        Insurance and General Expenses.  Insurance and general expenses
   increased $10.4 million, or 90%, from $11.6 million to $22 million.  The
   increase in general expenses and commissions was primarily due to the
   increase in the in-force block of business, legal fees associated with
   reinsurance litigation which was settled in 1995, and the acquisition of CNL.
   The unit cost of administration per policy in-force remained relatively
   constant in 1995.

        The amortization of DAC remained relatively unchanged, with the increase
   in senior life amortization offsetting a decrease in the amortization on the
   traditional term life block of business.


   Medical Utilization Management Division

        Total revenue increased $6.7 million, or 64%, from $10.4 million to
   $17.1 million.  The increase in revenues was primarily due to expanded sales
   and the acquisition of ACMG, Inc. in the third quarter of 1995.

        Pre-tax income decreased $1.3 million, or 65%, from $2.0 to $0.7
   million.  The decrease in profitability was due to expenses related to the
   development of preferred provider organizations and health maintenance
   organizations in selected states.  The division expects continued pressure on
   earnings during 1996 as it continues development of these managed care
   programs.  The Company has targeted its managed care development efforts in
   geographic locations where it already has strong concentrations of
   policyholders and sales agents.

   Corporate Expenses

        Corporate expenses decreased $1.4 million, or 16%, from $8.9 million to
   $7.5 million (excluding the $5.2 million paid to holders of the Company's 8%
   Debentures and other expenses in connection with the conversion of the 8%
   Debentures, in the third quarter of 1995).  Interest expense decreased $0.3
   million, or 5%, from $4.9 million to $4.6 million, primarily due to the
   utilization of a portion of the Company's Credit Facility beginning in the
   fourth quarter of 1994 and continuing through the second quarter of 1995,
   offset by a decrease in interest expense due to the conversion of the
   Company's 8% Debentures.  The general corporate overhead was down
   approximately $1.1 million due to improved operating efficiencies.


   Consolidated Financial Condition and Results of Operations

   Fiscal Year 1995 Compared to Fiscal Year 1994

        Net income.  The Company's consolidated net income increased $3.9
   million, or 22%, from $17.1 million to $21.0 million.  This increase was due
   primarily to improved profitability in the Group Medical Division as a result
   of improved loss ratios and a lower level of DAC amortization.


        Premiums and policy charges.  Total premiums and policy charges
   decreased $17.1 million, or 2%, from $704.1 million to $687.0 million.  This
   decrease was due to the decrease in accident and health premiums of $33.2
   million, or 5%, which was due primarily to a decrease in premiums from major
   medical products of $26.9 million, or 6%.  The decrease in premiums was
   primarily due to lower average premiums per policy sold, which resulted from
   the Company initiating sales of new managed care products.  Total health
   insurance premiums attributable to Medicare supplement and long-term care
   products remained relatively constant.  Life insurance premiums increased
   $16.2 million, or 36%, primarily due to the acquisition of CNL and new
   business sales.

        Net investment income.  Net investment income increased $28.2 million,
   or 66%, from $42.8 million to $71.0 million and annualized investment yields
   increased from 6.3% to 7.0%.  These increases were primarily due to the
   acquisition of CNL.

        Other revenue.  Other income and realized investment gains and losses
   increased $14.8 million, or 54%, from $27.3 million to $42.1 million.  The
   increase in other income was due to increased sales to unaffiliated clients
   by the Medical Utilization Management Division and the acquisition of ACMG,
   Inc. in July 1995.  The remaining other income generated by the Company's
   non-insurance subsidiaries remained relatively unchanged.

        Benefits.  Total benefits increased $25.6 million, or 6%, from $450.2
   million to $475.8 million.  Accident and health benefits, which include the
   change in unearned premiums, decreased $8.2 million, or 2%, from $407.2
   million to $399.0 million.  Life and annuity benefits increased $33.9
   million, or 79%.  This increase was due to the acquisition of CNL and
   increased senior life insurance in-force.

        Insurance and general expenses.  Insurance and general expenses (which
   includes non-deferred commission compensation to agents) increased $25.6
   million, or 13%, from $192.8 million to $218.4 million.  Expenses for the
   Medical Utilization Management Division increased due to the increase in
   sales and the acquisition of ACMG.  Expenses in the insurance divisions
   increased due to the development of new marketing and sales incentive
   programs, system development costs, and the acquisition of CNL.  Corporate
   expenses increased $4.0 million due to $5.2 million in payments made to
   converting bondholders and other expenses relating to the August 1995
   conversion of the Company's 8% Debentures.

        Amortization of DAC.  Amortization of DAC decreased $30.9 million, or
   31%, from $100.1 million to $69.2 million.  The decrease was primarily due to
   an adjustment in 1994 to the DAC asset related to certain group and
   individual medical business, a lower level of group major medical new
   business and improved persistency on Medicare supplement business.

        Income tax rate.  The effective federal income tax rate was 34% due to
   the increased investment in tax-exempt securities included in the Company's
   portfolio.

        Other.  Investments, premiums and other receivables, amounts on deposit
   and due from reinsurers, accrued investment income and other assets increased
   principally due to the acquisition of CNL.  The decrease in short-term notes
   payable and the increase in long-term notes payable resulted from the
   conversion of the Company's line of credit agreement at December 31, 1994 to
   a term loan during the first quarter of 1995.  General expenses and other
   liabilities, and amounts due to reinsurers increased due primarily to the
   acquisition of CNL.  The remaining balance sheet amounts remained relatively
   consistent with the amounts at December 31, 1994.

   Fiscal Year 1994 Compared to Fiscal Year 1993

        Net income.  The Company's net income increased $5.0 million, or 41%,
   from $12.1 million to $17.1 million.  The increase was due to profits from
   Continental Life & Accident Company ("CLAC"), improved health loss ratios in
   the Senior Health and Life Division, expense reductions and improved spreads
   in the Life Insurance Division, and increased revenue and margins in the
   Medical Utilization Management Division.  Total revenues increased $75.0
   million, or 11%.  The increase in revenue was primarily due to the increase
   in premiums and policy charges of $63.1 million.

        Premiums and policy charges.  Accident and health insurance premiums
   increased $57.5 million, or 10%.  Premiums from major hospital plans
   increased $81.5 million, primarily due to the acquisition of CLAC completed
   in August 1993.  Total premiums attributable to the remaining mix of Medicare
   supplement and long-term care products decreased $24.0 million, or 10%.

        Net investment income.  Net investment income increased $2.5 million, or
   6%.  Annualized investment yields decreased from 6.8% to 6.3%.  The decrease
   in the investment yield was principally due to the shortening of the
   Company's average duration and the increased emphasis on tax-exempt
   securities included in the Company's portfolio.

        Other revenue.  Other income and realized investment gains and losses
   increased $9.3 million, or 52%.  The increase in other income was due to the
   acquisitions of HRC and CLAC in August 1993.  In addition, the Company
   realized increased sales to unaffiliated customers by the Medical Utilization
   Management Division and by its marketing subsidiaries.  Realized investment
   losses decreased $0.9 million, or 69%, from $1.3 million to $0.4 million. 
   The remaining other income generated by the Company's other non-insurance
   subsidiaries remained relatively unchanged.

        Benefits.  Total benefits increased $12.8 million, or 3%.  Life and
   annuity benefits increased $3.5 million, or 9%, due to higher mortality on a
   closed block of universal life and an increase in in-force business. 
   Accident and health benefits, which include the change in unearned premiums,
   increased $9.3 million, or 2%.  The increase was due primarily to the
   increased amount of  collected premiums.  The accident and health loss ratios
   decreased to 62% from 66%.  The improved loss ratios were due primarily to a
   reduction in the group medical claim reserve margins.

        In 1994 and 1993, managed health care efforts resulted in estimated net
   pre-tax savings to the Company's Group Medical Division of $67.0 million and
   $41.0 million, respectively.  These savings were primarily used to lower the
   amount of premium increases for policyholders, which the Company believes
   generally has the effect of decreasing lapse rates of these policies.  The
   principal efforts and their approximate relative contributions to these
   estimated savings were as follows:
                                                1994   1993

   PPO networks  . . . . . . . . . . . . . .     40%    49%
   Precertification  . . . . . . . . . . . .     10      5 
   Large case management . . . . . . . . . .     22     32 
   Usual and customary, rebundling, and          28     14 
   prompt pay discounts  . . . . . . . . . .

                                                100%   100%
        The Company expects to continue to emphasize medical utilization
   management procedures to control claim costs.  Although the Company cannot
   accurately determine the amount of savings which may be realized from such
   efforts in the future, the Company believes that it will be increasingly
   difficult to maintain this level of growth in cost savings due to the
   efficiencies that have already been achieved.

        Insurance and general expenses.  General expenses as a percent of
   premiums decreased due to the continued emphasis on cost reduction in the
   Senior Health and Life Division, the Group Medical Division and the Life
   Insurance Division.  However, insurance and general expenses (which includes
   non-deferred commission compensation to agents) increased $30.0 million, or
   18%.  The increase was primarily caused by the increase in premium and policy
   charges and the acquisitions of HRC and CLAC.

        Interest expense.  Interest expense increased due to the issuance of the
   8% Debentures in July 1993 and the increase in other notes payable in 1994.

        Amortization of DAC.  Amortization of DAC increased $23.2 million, or
   30%.  The increase was due primarily to a write-down in the DAC asset on
   certain group and individual medical business issued in recent years.  Future
   losses were projected on these blocks of business due primarily to mandated
   state healthcare reforms.  The Company continues to monitor the profitability
   of its business.  Increased lapses or unprofitability on the business could
   result in an increase in the amortization rate of DAC, which would adversely
   impact future earnings.

        Income tax rate.  The effective tax rate of the Company decreased to
   approximately 34% from 35%.  The decrease was due to the increased investment
   in tax-exempt securities included in the Company's portfolio.

        Other.  The Company acquired the building containing its corporate
   headquarters in Schaumburg, Illinois, in January 1994 resulting in the
   increase in investment real estate.  Cash decreased due to increased
   investment in short-term investments.  Reinsurance receivables decreased due
   to the timing of payments due from reinsurers.  DAC decreased as a result of
   a write-down in the asset for certain medical business and the decrease in
   new business issued in 1994.  General expenses and other liabilities
   decreased due to the timing of payments for federal income taxes and amounts
   due to reinsurers.  Notes payable increased due to the utilization of the
   line of credit by the Company.

   DEFERRED POLICY ACQUISITION COSTS

        Under generally accepted accounting principles, a DAC asset is
   established to match properly the costs of writing new business against the
   expected future revenues or gross profits from the policies.  The costs which
   are capitalized and amortized consist of first-year commissions in excess of
   renewal commissions and certain home office expenses related to selling,
   policy issue, and underwriting.

        The deferred acquisition costs for accident and health policies and
   traditional life policies are amortized over future premium revenues of the
   business to which the costs are related.  The rate of amortization depends on
   the expected pattern of future premium revenues for the block of policies. 
   The scheduled amortization for a block of policies is established when the
   policies are issued.  However, the actual amortization of DAC will reflect
   the actual persistency and profitability of the business.  For example, if
   actual policy terminations are higher than expected or if future losses are
   anticipated, DAC could be amortized more rapidly than originally scheduled or
   written-off, which would reduce earnings in the applicable period.

   EFFECT OF INFLATION

        In pricing its insurance products, the Company gives effect to
   anticipated levels of inflation; however, the Company believes that the high
   rate of medical cost inflation during recent years has had an adverse impact
   on its major hospital accident and health claims experience.  The Company
   continues to implement rate increases, as permitted by state regulations, in
   response to this experience.

   LIQUIDITY AND CAPITAL RESOURCES

        The Company's consolidated liquidity requirements are created and met
   primarily by operations of its subsidiaries.  The insurance subsidiaries'
   primary sources of cash are premiums, investment income, and investment sales
   and maturities.  The insurance subsidiaries' primary uses of cash are
   operating costs, policy acquisition costs, payments to policyholders and
   investment purchases.  In addition, liquidity requirements of the holding
   company are created by the dividend requirements of the $2.125 Preferred
   Stock, Common Stock dividends, interest payments on the 8% Debentures and
   other debt service requirements.  These liquidity requirements of the holding
   company have historically been met through dividends from the non-insurance
   subsidiaries which receive payments primarily from fees charged for
   administrative and marketing services provided to the Company's insurance
   subsidiaries and other unaffiliated companies.  Dividends from the insurance
   subsidiaries could be required in the future to meet such liquidity
   requirements.

        The ability of the insurance subsidiaries to pay dividends and make
   other payments to the Company is subject to state insurance department
   regulations which generally permit dividends and other payments to be paid
   for any twelve month period in amounts equal to the greater of (i) net gain
   from operations in the case of a life insurance company or net income in the
   case of all other insurance companies for the preceding calendar year or (ii)
   10% of surplus as of the preceding December 31st.  Any dividends in excess of
   these levels require the prior approval of the Director or Commissioner of
   the applicable state insurance department.  The amount of dividends that the
   Company's insurance subsidiaries could pay in 1996 without prior approval is
   approximately $3.7 million. 

        Notwithstanding the foregoing, if insurance regulators otherwise
   determine that payment of a dividend or any other payment to an affiliate
   would be detrimental to an insurance subsidiary's policyholders or creditors
   because of the financial condition of the insurance subsidiary or otherwise,
   the regulators may block dividends or other payments to affiliates that would
   otherwise be permitted without prior approval.

        The Company's insurance subsidiaries require capital to fund acquisition
   costs incurred in the initial year of policy issuance and to maintain
   adequate surplus levels for regulatory purposes.  These capital requirements
   have been met principally from internally generated funds, including premiums
   and investment income, and capital contributions from the holding company. 

        The Company has offered commission advances to certain of its agents and
   marketing organizations which consist primarily of annualization of first
   year commissions.  This means that when the first year premium is paid in
   installments, the Company will advance a percentage of the commissions that
   the agent would otherwise receive over the course of the first policy year. 
   The Company, through a subsidiary, has entered into agreements with an
   unaffiliated corporation to provide financing for a portion of its agent
   commission advance program through the sale of agent receivables.  Proceeds
   from such sales for 1995 and 1994 were $20.9 million and $24.4 million,
   respectively.  The termination date of the current program is December 31,
   1997, subject to extension or termination as provided therein.  The Company
   has retained approximately $13.8 million of agent advances at December 31,
   1995.

        In July 1993 the Company issued $57.5 million of its 8% Debentures.  Net
   proceeds from the offering totaled approximately $54.0 million.  The 8%
   Debentures are convertible into the Company's Common Stock at any time prior
   to maturity, unless previously redeemed, at a conversion price of $11.75 per
   share.  In August 1995, the Company accepted the conversion of $46.9 million
   of the outstanding 8% Debentures.  The effect of the conversion was an
   increase in stockholders' equity of $45.3 million and a charge to income of
   $3.5 million, net of taxes, for payments to converting bondholders and other
   expenses relating to the conversion.

        In August 1993, a non-insurance subsidiary of the Company borrowed $1.5
   million from a commercial bank to finance the acquisition of HRC.  Interest
   on the unsecured note is payable quarterly at the lending bank's prime rate
   of interest.  The note requires principal repayments of $0.08 million per
   quarter plus interest through July 31, 1998.

        In December 1994, a non-insurance subsidiary of the Company borrowed
   $0.4 million from a commercial bank to finance the purchase of certain
   equipment.  The note, which is secured by the equipment purchased, bears
   interest at the lending bank's prime rate of interest and is payable
   quarterly, with principal payments of $0.02 million, through December 1,
   1999.

        In January 1995, an insurance subsidiary of the Company issued a note in
   the amount of $1.7 million as a portion of the acquisition price of CNL.  The
   principal balance of the note may be reduced by the amount of capital losses
   incurred by the Company on mortgage loan and real estate holdings of CNL. 
   Interest is payable on the note at the average earnings rate of these
   investments, currently eight percent. 

        Under the March 1995 Term Loan, the Company borrowed $15.0 million from
   a group of banks to repay amounts borrowed under the Company's Credit
   Facility in conjunction with the acquisition of CNL.  Interest on the March
   1995 Term Loan is payable quarterly, currently at five percent.  The note,
   which is unsecured, requires principal payments of $0.5 million plus interest
   per quarter with a final payment on December 31, 1999.

        In June 1995, a non-insurance subsidiary of the Company borrowed $1.2
   million from a commercial bank in order to fund HMO development.  Interest on
   this secured facility is payable monthly at a fixed rate of 8.8%, with
   principal due at maturity.  This facility matures in June, 1996.

        In June 1995 a non-insurance subsidiary of the Company entered into a
   $1.0 million line of credit arrangement with a commercial bank in order to
   finance the subsidiary's working capital needs.  Interest on this secured
   facility is payable monthly at the lending bank's prime rate of interest. 
   This facility matures in June 1996.

        Under the August 1995 Term Loan, the Company borrowed $11.1 million from
   a group of banks to repay amounts borrowed under the Company's Credit
   Facility to, among other things, fund payments to converting bondholders and
   other expenses relating to the conversion of the 8% Debentures.  Interest on
   the August 1995 Term Loan is at the prime rate of the lending bank.  The
   unsecured note requires principal repayments of $0.9 million plus interest
   per quarter through August 31, 1998.

        In September 1995, a non-insurance subsidiary of the Company borrowed
   $3.3 million from a finance company to finance the purchase of certain
   equipment.  The note, which is secured by the equipment purchased, bears
   interest at a fixed rate of 7.81% and has principal and interest payments of
   $0.04 million payable monthly through August 2005.

        The Company's Credit Facility provides a line of credit arrangement for
   short-term borrowings with three banks amounting to $17.0 million through
   April 1996, of which $3.5 million was used at December 31, 1995.  In January
   1996, the amount available under the Credit Facility was increased to $27.0
   million.  The line of credit arrangement can be terminated, in accordance
   with the agreement, at the Company's option.  The Company expects that the
   Credit Facility will be extended at its maturity.

        The Company's debt agreements include provisions requiring maintenance
   of minimum working capital and risk based capital and limiting the Company's
   ability to incur additional indebtedness.  The Company's debt agreements also
   restrict the amount of retained earnings which is available for dividends and
   require the maintenance of certain minimum insurance company ratings at the
   Company's subsidiaries.

        In March, June, September and December 1995, the Company's Board of
   Directors announced a quarterly Common Stock dividend of $.045 per share, for
   a total of 18 centers per share in 1995.

        In February, 1996 the Board of Directors announced a quarterly stock
   dividend of $.055 per share to be paid in April, 1996.

        Management believes that the diversity of the Company's investment
   portfolio and the liquidity attributable to the large concentration of
   investments in highly liquid United States government agency securities
   provide sufficient liquidity to meet foreseeable cash requirements.  See
   "Business-Investments."  Because the Company's insurance subsidiaries
   experience strong positive cash flows, including monthly cash flows from
   mortgage-backed securities, the Company does not expect its insurance
   subsidiaries to be forced to sell the held to maturity investments prior to
   their maturities and realize material losses or gains.  Although the Company
   has the ability and intent to hold those securities to maturity, there could
   occur infrequent and unusual conditions under which it would sell certain of
   these securities.  Those conditions would include a significant deterioration
   of the issuer's creditworthiness, significant changes in tax law affecting
   the taxation of securities, a significant business acquisition or
   disposition, and changes in regulatory capital requirements or permissible
   investments.

        Life insurance and annuity liabilities are generally long-term in nature
   although subject to earlier surrender as a result of the policyholder's
   ability to withdraw funds or surrender the policy, subject to surrender and
   withdrawal penalties.  The Company believes its policyholder liabilities
   should be backed by an investment portfolio that generates predictable
   investment returns.  The Company seeks to limit exposure to risks associated
   with interest rate fluctuations by concentrating its invested assets
   principally in high quality, readily marketable debt securities of
   intermediate duration and by attempting to balance the duration of its
   invested assets with the estimated duration of benefit payments arising from
   contract liabilities.  See "Business-Investments."

        The Company has entered into an agreement to purchase all of the
   outstanding stock of Universal Fidelity for a total purchase price of
   approximately $26.0 million.  Closing on the acquisition is subject to the
   approval of Universal Fidelity's shareholders and to regulatory approval. 
   The transaction is expected to close in the first quarter of 1996.  Universal
   Fidelity's business is primarily senior health insurance, including Medicare
   supplement, long-term care and other supplemental insurance.


   RECENTLY ISSUED ACCOUNTING STANDARDS

        For a discussion of a new long-lived assets accounting standard, and a
   new stock-based employee compensation accounting standard and the impact of
   these standards on the financial statements of the Company, see Note 2 of
   Notes to Consolidated Financial Statements.


   ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

        Consolidated Financial Statements are included in Part IV, Item 14 of
   this report.


   ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
             FINANCIAL DISCLOSURE

                   Not applicable.


                                     PART III


   ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

          The section of the definitive proxy statement to be filed with the
   Securities and Exchange Commission and mailed to stockholders in connection
   with the Company's 1996 annual meeting of stockholders entitled "Election of
   Directors" is incorporated herein by this reference.

          For information on executive officers of the registrant, reference is
   made to the item entitled "Executive Officers of the Registrant" in Part I of
   this report.


   ITEM 11.  EXECUTIVE COMPENSATION

          The section of the definitive proxy statement to be filed with the
   Securities and Exchange Commission and mailed to stockholders in connection
   with the Company's 1996 annual meeting of stockholders entitled "Executive
   Compensation" is incorporated herein by this reference.


   ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

          The section of the definitive proxy statement to be filed with the
   Securities and Exchange Commission and mailed to stockholders in connection
   with the Company's 1996 annual meeting of stockholders entitled "Principal
   Holders of Securities" is incorporated herein by this reference.


   ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

          The section of the definitive proxy statement to be filed with the
   Securities and Exchange Commission and mailed to stockholders in connection
   with the Company's 1996 annual meeting of stockholders entitled "Certain
   Transactions" is incorporated herein by this reference.


                                      PART IV


   ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
             FORM 8-K 
           
   (a)    Documents filed as a part of this report:

          PIONEER FINANCIAL SERVICES, INC.

   1.     Financial Statements 

          Report of Independent Auditors   . . . . . . . . . . .  F-1
          Consolidated Financial Statements  . . . . . . . . . .  
          Statements of Consolidated Income. . . . . . . . . . .  F-2
          Consolidated Balance Sheets  . . . . . . . . . . . . .  F-3
          Statements of Consolidated Stockholders' Equity. . . .  F-5
          Statements of Consolidated Cash Flows  . . . . . . . .  F-7
          Notes to Consolidated Financial Statements . . . . . .  F-8


   2.     Financial Statement Schedules

            Schedule I - Consolidated Summary of Investments -
            Other Than Investments in Related Parties . . . . . . F-35

            Schedule II - Condensed Financial Information of
            Registrant - Condensed Balance Sheets     . . . . . . F-36

            Schedule II - Condensed Financial Information of
            Registrant - Condensed Statements of Income. . . . .  F-37

            Schedule II - Condensed Financial Information of
            Registrant - Condensed Statements of 
            Cash Flows. . . . . . . . . . . . . . . . . . . . . . F-38

            Schedule II - Note to Condensed Financial Statements  F-39
            Schedule III - Supplementary Insurance Information. . F-40
            Schedule IV - Reinsurance . . . . . . . . . . . . . . F-41

            Schedule V - Valuation and Qualifying Accounts . . .  F-42

   All other schedules are omitted because they are not applicable, or not
   required, or because the required information is included in the financial
   statements or notes thereto.

    3.   Exhibits

         See Exhibit Index below.


    (b)  Reports on Form 8-K

         The Company filed no reports on Form 8-K during
         the fourth quarter of 1995.


    (c)  Index to Exhibits


   Exhibit                                           Sequentially
   Number                                            Description of
   Document                                          Numbered Page

   3  (a) Certificate of Incorporation
         of the Company (filed as Exhibit 3(a)
         to the Company's Registration Statement
         on Form S-1 [No. 33-7759] and incorporated
         herein by reference)

   3  (b) Amended Bylaws of the Company (filed as
         Exhibit 3(b) to Amendment No. 1 to the
         Company's Registration Statement
         on Form S-1 [No. 33-30017] and incorporated
         herein by reference)

   4  (a) Certificate of Designations with respect
         to the Company's $2.125 Cumulative 
         Convertible Exchangeable Preferred Stock
         ("Preferred Stock") (filed as Exhibit 4(a)
         to Post-Effective Amendment No. 1 to the
         Company's Registration Statement on Form S-1
         [No. 33-30017] and incorporated herein by
         reference)

   4  (b) Proposed form of Indenture with respect
         to the Company's 8 1/2% Convertible 
         Subordinated Debentures due 2014 into which 
         the Preferred Stock is exchangeable (filed
         as Exhibit 4(b) to Post-Effective Amendment
         No. 1 to the Company's Registration Statement
         on Form S-1 [No. 33-30017] and incorporated
         herein by reference)

   4  (c) Rights Agreement dated as of December 12,
         1990 between the Company and First Chicago 
         Trust Company of New York as Rights 
         Agent (including exhibits thereto)
         (filed as Exhibit 1 to the Company's 
         registration statement on Form 8-A
         dated December 14, 1990 and incorporated
         herein by reference)

   10 (a) Form of contract with independent agents 
         (filed as Exhibit 10(f) to the Company's
         Registration Statement on Form S-1 
         [No. 33-7759] and incorporated herein by
         reference)

  *10 (b) Nonqualified Stock Option Plan (filed as 
         Exhibit 10(g) to the Company's Registration
         Statement on Form S-1 [No. 33-7759] and 
         incorporated herein by reference)

  *10 (c) Amendment to the Nonqualified Stock Option 
         Plan of the Company (filed as Exhibit 10(d)
         to the Company's Registration Statement on
         Form S-8 [No. 33-26455] and incorporated
         herein by reference)

  *10 (d) Amendment to the Nonqualified Stock Option 
         Plan of the Company (filed as Exhibit 10(c)
         to the Company's Registration Statement on
         Form S-1 [No. 33-17011] and incorporated
         herein by reference)

  *10 (e) Amendment to the Nonqualified Stock Option
         Plan of the Company (filed as Exhibit 10(e)
         to the Company's registration statement on
         Form S-8 [No. 33-37305] and incorporated 
         herein by reference)

  *10 (f) Employment Agreement dated as of September 1,
         1995 by and between the Company and 
         Peter W. Nauert (filed herewith)

   10 (g) Administrative Service Agreement dated 
         December 23, 1991, by and between 
         Administrative Service Corporation and 
         Pioneer Life Insurance Company of Illinois 
         (filed as Exhibit 10(v) to the Company's 
         Annual Report on Form 10-K [No. 0-14977] 
         and incorporated herein by reference)

   10 (h) Administrative Service Agreement dated 
         December 23, 1991, by and between 
         Administrative Service Corporation and 
         National Group Life (filed as Exhibit 10(w) 
         to the Company's Annual Report on Form 10-K 
         [No. 0-14977] and incorporated herein 
         by reference)

  *10 (i) Employment Agreement dated as of September 1, 
         1995 by and between the Company and 
         Thomas J. Brophy (filed herewith) 

  *10 (j) Amendment to Employment Agreement dated as of
         September 1, 1995 by and between the Company
         and Charles R. Scheper (filed herewith) 

  *10 (k) Employment Agreement dated as of January 1, 
         1996 by and between the Company and 
         Anthony J. Pino (filed herewith) 

   10 (l) Stock Purchase Agreement dated November 21,
         1994 among the Company, United Life 
         Holdings, Inc. and GRENEL Financial 
         Corporation (filed as Exhibit 2(a) to the 
         Company's Current Report on Form 8-K, 
         dated January 31, 1995 and incorporated 
         herein by reference)

   10 (m) Third Amended and Restated Receivables 
         Purchase Agreement dated as of November 1,
         1995 by and between Design Benefit Plans,
         Inc. (formerly National Group Marketing
         Corporation) and National Funding 
         Corporation (filed herewith)

   10 (n) Consent and Agreement dated as of October
         1, 1994 among Design Benefit Plans, Inc., 
         Pioneer Financial Services, Inc., American
         National Bank and Trust Company of Chicago,
         and National Funding Corporation (filed 
         as exhibit 10(q) to the Company's Annual
         Report on Form 10-K [No. 1-10522] and
         incorporated herein by reference)

   10 (o) Pioneer Financial Services, Inc.
         Employee Stock Purchase Plan
         (filed herewith)

   10 (p) Pioneer Financial Services, Inc.
         Directors Compensation Deferral
         Plan (filed herewith)

   10 (q) Credit Agreement dated as of 
         March 22, 1995 by and among the
         Company and American National Bank
         and Trust Company of Chicago, Firstar
         Bank Milwaukee, N.A. and Bank One,
         Rockford N.A. (filed as Exhibit 10(a) 
         to the Company's Form 10-Q for the
         quarterly period ended March 31, 1995
         and incorporated herein by reference)

   10 (r) Amended and Restated Credit Agreement
         dated as of March 22, 1995, by and among
         American National Bank and Trust Company
         of Chicago as Agent and American National
         Bank and Trust Company of Chicago, Firstar
         Bank Milwaukee, N.A. and Bank One,
         Rockford, N.A. (filed as Exhibit 10(b)
         to the Company's Form 10-Q for the quarterly 
         period ended March 31, 1995 and incorporated
         herein by reference)

   10 (s) Employment Agreement between the Company and
         Ernest T. Giambra (filed as Exhibit 10(r) to 
         Amendment No. 4 to the Company's Registration
         Statement on Form S-2 (File No. 33-62760) and 
         incorporated herein by reference)

   10 (t) Pioneer Financial Services, Inc. Executive
         Deferred Compensation Program (filed herewith)

   11     Statement of Computation of per share net income
         (filed herewith)                             

   21     List of subsidiaries (filed herewith)       

   23     Consent of Ernst & Young LLP
          (filed herewith)                            

   27     Exhibit of financial data                   

   *  Indicates management employment contracts or compensatory plans or
      arrangements.


                          Report of Independent Auditors

   Board of Directors
   Pioneer Financial Services, Inc.

   We have audited the accompanying consolidated balance sheets of Pioneer
   Financial Services, Inc. and subsidiaries as of December 31, 1995 and 1994,
   and the related  statements of consolidated income, stockholders' equity, and
   cash flows for each of the three years in the period ended December 31, 1995.
   Our audits also included the financial statement schedules listed in the
   Index at Item 14(a).  These financial statements and schedules are the
   responsibility of the Company's management.  Our responsibility is to express
   an opinion on these financial statements and schedules based on our audits.

   We conducted our audits in accordance with generally accepted auditing
   standards.  Those standards require that we plan and perform the audit to
   obtain reasonable assurance about whether the financial statements are free
   of material misstatement.  An audit includes examining, on a test basis,
   evidence supporting the amounts and disclosures in the financial statements. 
   An audit also includes assessing the accounting principles used and
   significant estimates made by management, as well as evaluating the overall
   financial statement presentation.  We believe that our audits provide a
   reasonable basis for our opinion.

   In our opinion, the financial statements referred to above present fairly, in
   all material respects, the consolidated financial position of Pioneer
   Financial Services, Inc. and subsidiaries at December 31, 1995 and 1994, and
   the consolidated results of their operations and their cash flows for each of
   the three years in the period ended December 31, 1995, in conformity with
   generally accepted accounting principles.  Also, in our opinion, the related
   financial statement schedules, when considered in relation to the
   consolidated financial statements taken as a whole, present fairly in all
   material respects the information set forth therein.

   As discussed in Note 3 to the consolidated financial statements, in 1994, the
   Company changed its method of accounting for investments in debt and equity
   securities.

                                                          /s/ Ernst & Young LLP

                                                             ERNST & YOUNG LLP
   Chicago, Illinois
   March 8, 1996

   <TABLE>
   <CAPTION>
                 Pioneer Financial Services, Inc. and Subsidiaries
                         Statements of Consolidated Income
                     (In Thousands, Except Per Share Amounts)

                                     YEAR ENDED DECEMBER 31

                                  1995      1994      1993
   <S>                         <C>       <C>       <C>
   REVENUES
   Premiums and policy charges (Note 7):
    Accident and health       $ 625,951 $ 659,180 $ 601,684 
    Life and annuity             61,092    44,929    39,282 
                                687,043   704,109   640,966 
   Net investment income (Note 5)70,975    42,786    40,242 
   Other income and realized investment
    gains and losses (Note 5)    42,066    27,260    17,920 
                                800,084   774,155   699,128 
   BENEFITS AND EXPENSES
   Benefits:                                      
    Accident and health         398,971   407,249   397,963 
    Life and annuity             76,846    42,947    39,419 
                                475,817   450,196   437,382 
   Insurance and general 
     expenses                   218,388   192,810   162,831 
   Interest expense (Notes 10 
     and 13)                      4,958     5,054     3,276 
   Amortization of deferred 
    policy acquisition 
    costs (Note 11)              69,199   100,073    76,875 
                                768,362   748,133   680,364 
   Income before income taxes    31,722    26,022    18,764 
   Income taxes (benefit) (Note 6):
    Current                       7,407     6,570    10,858 
    Deferred                      3,347     2,303    (4,239)
                                 10,754     8,873     6,619 
   Net income                    20,968    17,149    12,145 

   Preferred stock dividends 
    (Note 14)                     1,805    1,904      2,021 
   Income applicable to common 
    stockholders              $  19,163 $ 15,245  $  10,124 

   Net income per common share:
    Primary                    $   2.44 $   2.36  $    1.51 
    Fully diluted                  1.85      1.58      1.26 

   Dividends declared per 
     common share                   .18       .15        -  

   Average common and common equivalent
    shares outstanding:               
    Primary                       7,839     6,459     6,724 
    Fully diluted                12,608    12,734    10,731 

   See notes to consolidated financial statements.

   </TABLE>

                 Pioneer Financial Services, Inc. and Subsidiaries
                            Consolidated Balance Sheets
                (In Thousands, Except Share and Per Share Amounts)

   <TABLE>
   <CAPTION>
                                             DECEMBER 31
                                             1995    1994
   <S>                                      <C>      <C>
   ASSETS

   Investments (Notes 5 and 20):
    Securities available-for-sale:
      Fixed maturities, at fair value      $622,666 $218,748
      Equity securities, at fair value       15,570   15,440
    Fixed maturities held-to-maturity             
     at amortized cost                      246,041  378,650
    Real estate - at cost, less accumulated              
     depreciation                            18,250   16,959
    Mortgage loans   at unpaid balance        9,253    1,806
    Policy loans   at unpaid balance         79,122   23,082
    Short-term investments   at cost,                   
     which approximates fair value           51,690   69,152
   Total investments                      1,042,592  723,837



   Cash                                      20,274    8,612
   Premiums and other receivables, less allowance
    for doubtful accounts (Notes 8 and 19)   23,429   20,102
   Reinsurance receivables and amounts             
     on deposit with reinsurers (Note 7)    184,719   41,426
   Accrued investment income                 13,307    8,873
   Deferred policy acquisition costs 
     (Note 11)                              219,874  225,618
   Land, building, and equipment   
    at cost, less            
    accumulated depreciation (Note 19)       26,433   20,314
   Deferred federal income taxes (Note 6)       -      7,262
   Other                                     28,293   19,656
                                         $1,558,921 $1,075,700


   LIABILITIES, REDEEMABLE PREFERRED STOCK, 
         AND STOCKHOLDERS' EQUITY
   Policy liabilities:         
    Future policy benefits:
     Life                                 $591,093 $246,953 
     Annuity                               216,431  210,132 
     Accident and health                   153,603  163,477 
    Unearned premiums                       71,150   76,266 
    Policy and contract claims (Note 9)    166,111  155,373 
    Other                                   16,077   16,407 
                                         1,214,465  868,608 
   General liabilities:
    General expenses and other liabilities  48,580   31,793 
    Amounts due to reinsurers (Note 7)      82,954    5,249 
    Deferred federal income tax (Note 6)     2,393       -  
    Short-term notes payable (Notes 10, 
      22 and 23)                            13,534   20,093 
    Long-term notes payable (Notes 10,
      20, 22 and 23)                        21,504    2,520 

   Convertible subordinated debentures 
    (Notes 13 and 20)                        9,695   57,427 
   Total liabilities                     1,393,125  985,690 

   Commitments and contingencies (Notes 6 to 12 and 17)

   Redeemable Preferred Stock, no par value (Note 14):
    $2.125 cumulative convertible exchangeable preferred 
     stock:
       Authorized: 5,000,000 shares
       Issued and outstanding: 
           (1995 - 848,900 shares;
           1994 - 867,300 shares)            21,222   21,682 

   Stockholders' equity (Notes 6 and 12 to 16):
    Common Stock, $1 par value:
     Authorized: 20,000,000 shares
     Issued, including shares in treasury
       (1995 -11,207,591; 1994 - 6,996,157) 11,208    6,996 
    Additional paid-in capital              72,198   29,299 
    Unrealized appreciation (depreciation)              
       of available-for-sale securities 
       (Notes 3 and 5)                       4,518   (7,193)
    Retained earnings                       66,870   48,960 
    Treasury stock at cost (1995 - 
       1,132,300 shares;
       1994 - 1,078,400 shares)           (10,220)  (9,734)
   Total stockholders' equity              144,574  68,328 
                                        $1,558,921 $1,075,700 

   See notes to consolidated financial statements.

   </TABLE>

                 Pioneer Financial Services, Inc. and Subsidiaries
                  Statements of Consolidated Stockholders' Equity
                (In Thousands, Except Share and Per Share Amounts)


   <TABLE>
   <CAPTION>


                                                                 Unrealized                                       Total
                                                   Additional   Appreciation                                      Stock-
                                      Common         Paid-In   (Depreciation)    Retained        Treasury       holders
                                       Stock        Capital    of Securities     Earnings          Stock        Equity


    <S>                               <C>         <C>           <C>            <C>           <C>                 <C>
    Balance at January 1, 1993         $6,820     $28,399       $ 3,044        $24,521       $      (52)         $62,732 
    1993 transactions: 
    Net income                             -            -             -          12,145                -          12,145 
    Cash dividends - Preferred 
     Stock ($2.125 per share)              -            -             -          (2,021)               -          (2,021)
    Stock options exercised 
     (72,000 shares)                        72        379             -               -                -             451 
    Appreciation of equity
     securities                            -            -            241              -                -             241 
    Purchase of treasury stock
     (546,200 shares)                      -            -             -               -           (4,720)         (4,720)
    Issuance of shares pursuant
     to Agent Stock Purchase
     Plan (8,057 shares)                    8          36             -               -                -              44 
    Balance at December 31, 1993        6,900      28,814          3,285          34,645          (4,772)         68,872 
      


    1994 transactions:
    Net income                             -            -              -         17,149                -          17,149 
    Cash dividends - Preferred
     Stock ($2.125 per share)              -            -              -         (1,904)               -          (1,904)
    Cash dividends - Common
     Stock ($.15 per share)                -            -              -           (930)              -             (930)
    Stock options exercised
     (85,500 shares)                        86        409              -              -                -             495 
    Conversion of convertible
     subordinated debentures
     (4,255 shares)                        4           46              -              -                -              50 
    Cummulative effect of change
     in accounting principle (Note 3)      -            -         3,605               -                -           3,605 
    Depreciation of available-
     for-sale securities                   -            -       (14,083)              -                -         (14,083)
    Purchase of treasury stock
     (521,600 shares)                      -            -             -               -            (4,962)        (4,962)
    Issuance of shares pursuant to
     Agent Stock Purchase Plan
     (6,332 shares)                        6             30              -                 -             -             36 
                                                                                                                         
    Balance at December 31, 1994       $6,996     $29,299       $(7,193)         $48,960          $(9,734)       $68,328 


    See notes to consolidated financial statements.

    </TABLE>


                            Pioneer Financial Services, Inc. and Subsidiaries
                   Statements of Consolidated Stockholders' Equity (Continued)
                          (In Thousands, Except Share and Per Share Amounts)
    <TABLE>
    <CAPTION>

                           
                                                                 Unrealized                                       Total
                                                   Additional   Appreciation                                      Stock-
                                      Common         Paid-In   (Depreciation)    Retained        Treasury       holders
                                       Stock        Capital    of Securities     Earnings          Stock        Equity


    <S>                                    <C>         <C>              <C>          <C>               <C>                <C>
    Balance at December 31, 1994           6,996       29,299           (7,193)      48,960            (9,734)            68,328
    1995 transactions:
    Net income                                 -            -            -           20,968                 -              20,968
    Cash dividends - Preferred
     Stock ($2.125 per share)                  -            -            -           (1,805)                -             (1,805)
    Cash dividends - Common
     Stock ($.18 per share)                    -            -            -           (1,253)                -             (1,253)
    Stock options exercised
     (147,000 shares)                         147       1,373            -                -                 -               1,520
    Conversion of convertible
     subordinated debentures
     (4,062,418 shares)                     4,063      41,517            -                -                  -             45,580
    Appreciation of available-
     for-sale securities                      -             -       11,711                -                  -             11,711
    Purchase of treasury stock
     (53,900 shares)                          -             -            -                -              (486)               (486)
    Issuance of shares pursuant to
     Agent Stock Purchase Plan
     (2,016 shares)                           2             9            -                -                  -                11

    Balance at December 31, 1995         $11,208      $72,198        $4,518              $66,870          $(10,220)       $144,574


    See notes to consolidated financial statements.

    </TABLE>



                 Pioneer Financial Services, Inc. and Subsidiaries
                       Statements of Consolidated Cash Flows
                                  (In Thousands)

   <TABLE>
   <CAPTION>
                                                 YEAR ENDED DECEMBER 31
                                                  1995      1994      1993
   <S>                                          <C>        <C>        <C>
   OPERATING ACTIVITIES
   Net income                                   $    20,968 $  17,149 $  12,145 
   Adjustments to reconcile net income to 
   net cash provided by operating activities:
      Decrease (increase) in premiums receivable     (2,321)    4,981    (3,912)
      Increase (decrease) in policy liabilities     (30,922)  (34,498)   31,132 
      Deferral of policy acquisition costs          (65,036)  (65,258)  (67,633)
      Amortization of deferred policy 
        acquisition costs (Note 11)                  69,199   100,073    76,875 
      Deferred income tax expense (benefit)           3,347     2,303    (4,239)
      Change in other assets and liabilities         17,154    21,392   (13,423)
      Depreciation, amortization, and accretion       7,541      (102)    9,795 
      Realized losses (gains) (Note 5)               (3,993)      383     1,336 
   Net cash provided by operating activities         15,937    46,423    42,076 

   INVESTING ACTIVITIES
   Securities available-for-sale:          
     Purchases - fixed maturities                  (247,746) (110,416) (120,228)
     Sales - fixed maturities                       189,882    99,865    51,780 
     Maturities - fixed maturities                   19,099    44,116    18,836 
     Purchases - equity securities                  (14,854)   (4,609)   (5,532)
     Sales - equity securities                       18,585     2,558    14,845 
   Securities held-to-maturity:
     Purchases                                      (13,369)  (84,010) (256,579)
     Sales                                            4,710     9,427   126,072 
     Maturities                                      28,865    21,472   102,538 
   Purchase of investment real estate                (1,903)  (17,442)        - 
   Net decrease (increase) in other investments      15,593   (21,499)   26,038 
   Net purchases of property and equipment           (6,650)   (2,957)   (3,956)
   Purchase of subsidiaries (Note 4)                 (8,314)        -    (9,685)
   Net cash used by investing activities            (16,102)  (63,495)  (55,871)

   FINANCING ACTIVITIES
   Net proceeds from issuance of convertible
    subordinated debentures (Note 13)                     -         -    54,055
   Increase in notes payable                          14,219    21,225        - 
   Repayment of notes payable                         (1,794)   (5,362) (31,401)
   Proceeds from sale of agent receivables 
     (Note 8)                                         20,851    24,393   25,376 
   Transfer of collections on previously sold agent 
          receivables (Note 8)                       (18,978)  (28,743) (22,981)
   Dividends paid - preferred                         (1,805)   (1,904)  (2,021)
   Dividends paid - common                            (1,253)     (930)      - 
   Stock options exercised                             1,520       495      451 
   Purchase of treasury stock                           (486)   (4,963)  (4,720)
   Retirement of preferred stock                        (460)   (1,993)    (315)
   Other                                                  13        87       44 
   Net cash provided by financing activities          11,827     2,305    18,488 
   Increase (decrease) in cash                        11,662   (14,767)    4,693 
   Cash at beginning of year                           8,612    23,379    18,686 
   Cash at end of year                              $ 20,274 $   8,612  $ 23,379 


   See notes to consolidated financial statements.

   </TABLE>

                 Pioneer Financial Services, Inc. and Subsidiaries

                    Notes to Consolidated Financial Statements


   1.  NATURE OF OPERATIONS

   Pioneer Financial Services, Inc. (PFS) through its subsidiaries markets and
   underwrites life insurance and annuities, health insurance, and provides
   medical utilization management services in selected niche markets throughout
   the United States.  PFS bases its operations on four core businesses:  Life
   Insurance, Senior Health, Group Medical, and Medical Utilization Management.

   Life insurance products include traditional life (term and whole life),
   universal life, and interest sensitive life insurance and annuities sold
   primarily to the middle income market.  Senior health products include
   Medicare supplement, long-term care, home health care and specialty health
   for individuals age sixty-five and older.  Group medical business consists of
   small group and individual hospital and medical policies marketed primarily
   to self-employed individuals and small business owners.  Medical utilization
   management services provided to underwriters, self insured businesses,
   provider organizations, and others include pre-certification of in-patient
   and out-patient medical care, case management, and development and management
   of provider networks.  Approximately 40% of PFS' premiums are written in six
   states. 

   2.  ACCOUNTING POLICIES

   PRINCIPLES OF CONSOLIDATION

   The accompanying consolidated financial statements have been prepared in
   conformity with generally accepted accounting principles (GAAP) and include
   the accounts and operations, after intercompany eliminations, of PFS and its
   subsidiaries.

   USE OF ESTIMATES

   The preparation of the financial statements in conformity with GAAP requires
   management to make estimates and assumptions that affect the amounts reported
   in the financial statements and accompanying notes.  Actual results could
   differ from those estimates, and such differences may be material to the
   financial statements.

   INVESTMENTS

   Investments in fixed maturities include bonds and mortgage-backed securities
   with contractual maturities greater than one year.  Fixed maturities
   classified as "available for sale" are carried at fair value and fixed
   maturities classified as "held to maturity" are carried at amortized cost.

   Although PFS has the ability and intent to hold held-to-maturity securities
   to maturity, there could occur infrequent and unusual conditions under which
   it would sell certain of those securities.  Those conditions would include
   unforeseen changes in asset quality, significant changes in tax law affecting
   the taxation of securities, a significant business acquisition or
   disposition, and changes in regulatory capital requirements or permissable
   investments.

   Changes in fair values of available-for-sale securities, after adjustments
   including deferred policy acquisition costs ("DAC"), if any, and deferred
   income taxes, are reported as unrealized appreciation or depreciation
   directly in stockholders' equity and, accordingly, have no effect on net
   income.  DAC offsets to the unrealized appreciation or depreciation represent
   valuation adjustments or reinstatements of DAC that would have been required
   as a charge or credit to operations had such unrealized amounts been
   realized.

   The amortized cost of fixed maturity investments is adjusted for amortization
   of premiums and accretion of discounts.  That amortization or accretion is
   included in net investment income.

   For the mortgage-backed portion of the fixed maturity securities portfolio,
   PFS recognizes income using a constant effective yield based on anticipated
   prepayments and the estimated economic life of the securities.  When actual
   prepayments differ significantly from anticipated prepayments, the effective
   yield is recalculated to reflect actual payments to date and anticipated
   future payments.  The net investment in the security is adjusted to the
   amount that would have existed had the new effective yield been applied since
   the acquisition of the security.  That adjustment is included in net
   investment income.
   On December 1, 1995, as a result of recently issued guidance from the
   Financial Accounting Standards Board ("FASB"), PFS transferred held-to-
   maturity fixed maturities with an amortized cost of $222,482,000 to
   available-for-sale, and also transferred $110,152,000 of available-for-sale
   fixed maturities to held-to-maturity.  These transfers resulted in a
   $8,290,000 decrease to unrealized appreciation of securities.

   For equity securities, changes in unrealized appreciation or temporary
   depreciation, after deferred income tax effects, are reported directly in
   stockholders' equity.

   Realized gains and losses on the sale of investments, and declines in value
   considered to be other-than-temporary, are recognized in operations on the
   specific identification basis.

   Short term investments have maturities of three months or less and are
   carried at cost which approximates fair value.

   REVENUES

   Revenues for interest-sensitive life insurance and annuities consist of
   charges assessed against  policy account values.  For accident and health and
   other life insurance, premiums are recognized as revenue when due.  Accident
   and health group association dues and fees, included in other revenues, are
   recognized as revenue when received.

   FUTURE POLICY BENEFITS

   The liabilities for future policy benefits related to the annuity and
   interest-sensitive life insurance policies are calculated based on
   accumulated fund values.  As of December 31, 1995, interest credited during
   the contract accumulation period ranged from 2.5% to 11.25%.  Investment
   spreads and mortality gains are recognized as profits when realized, based on
   the difference between actual experience and amounts credited or charged to
   policies.

   The liabilities for future policy benefits on other life insurance and
   accident and health insurance policies have been computed by a net level
   method based on estimated future investment yield, mortality or morbidity,
   and withdrawals, including provisions for adverse deviation.  Interest rate
   assumptions range from 2.5% to 9.25% depending on the year of issue.  The
   provisions for future policy benefits and the deferral and amortization of
   policy acquisition costs are intended to result in benefits and expenses
   being associated with premiums proportionately over the policy periods.

   UNEARNED PREMIUMS

   Unearned premiums are calculated using the monthly pro-rata basis.

   DEFERRED POLICY ACQUISITION COSTS

   Costs that vary with, and are primarily related to, the production of new
   business are deferred.  Such costs are primarily related to accident and
   health business and principally include the excess of new business
   commissions over renewal commissions and underwriting and sales expenses.

   For annuities and interest-sensitive life insurance policies, deferred costs
   are amortized generally in proportion to expected gross profits arising from
   the difference between investment and mortality experience and amounts
   credited or charged to policies.  That amortization is adjusted
   retrospectively when estimates of current or future gross profits (including
   the impact of realized investment gains and losses) to be realized from a
   group of products are revised.  For other life and accident and health
   policies, costs are amortized over the premium-paying period of the policies,
   using the same mortality or morbidity, interest, and withdrawal assumptions
   that are used in calculating the liabilities for future policy benefits.

   The unamortized cost of purchased insurance in force is included in DAC
   ($26,681,000 and $21,291,000 at December 31, 1995 and 1994, respectively). 
   Amortization of these amounts is in relation to the present value of
   estimated gross profits over the estimated remaining life of the related
   insurance in force.

   POLICY AND CONTRACT CLAIMS

   The liabilities for policy and contract claims, principally accident and
   health, are determined using case-basis evaluations and statistical analyses
   based on past experience and represent estimates of the ultimate net cost of
   incurred claims and the related claim adjustment expenses.  Although
   considerable variability is inherent in such estimates, management believes
   that these liabilities are adequate.  The estimates are continually reviewed
   and adjusted as necessary; such adjustments are included in current
   operations.
   PFS maintains an additional provision for adverse deviation in its accident
   and health claim liability estimates.

   REINSURANCE

   Reinsurance premiums, commissions, expense reimbursements, and receivables
   related to reinsured business are accounted for on bases consistent with
   those used in accounting for the original policies issued and the terms of
   the reinsurance contracts.  Premiums reinsured to other companies have been
   reported as reductions of premium revenues.  Amounts recoverable for
   reinsurance related to future policy benefits, unearned premium reserves, and
   claim liabilities have been reported as reinsurance receivables; expense
   allowances received in connection with reinsurance have been accounted for as
   a reduction of the related DAC and are deferred and amortized accordingly.

   FEDERAL INCOME TAXES

   Federal income tax provisions are based on income or loss reported for
   financial statement purposes and tax laws and rates in effect for the years
   presented.  Deferred income taxes have been provided for the effects of
   temporary differences between financial reporting and tax bases of assets and
   liabilities and are measured using enacted tax rates.  A valuation allowance
   for deferred tax assets is provided where it is more likely than not that a
   portion of the asset will not be realized.

   DEPRECIATION

   Building, equipment and investment real estate are recorded at cost and are
   depreciated using principally the straight-line method.

   NET INCOME PER COMMON SHARE

   Primary net income per share of Common Stock is determined by dividing net
   income less dividends on Preferred Stock, by the weighted-average number of
   Common Stock and Common Stock equivalents (dilutive stock options)
   outstanding. Where the effect of Common Stock equivalents on net income per
   share would be antidilutive, they are excluded from the average shares
   outstanding.  Fully diluted net income per share is computed as if the
   Preferred Stock and Convertible Subordinated Debentures had been converted to
   Common Stock.  

   COST IN EXCESS OF NET ASSETS OF COMPANIES ACQUIRED

   The cost in excess of net assets of companies acquired (goodwill) ($5,017,000
   and     $5,317,000 at December 31, 1995 and 1994, respectively) is included
   in other assets and is being amortized principally on a straight-line basis
   over periods from five to forty years.  Goodwill is periodically evaluated
   for impairment based principally on projected undiscounted net cash flows of
   the acquired companies.

   TREASURY STOCK

   The board of directors has authorized PFS to buy back shares of its own
   common and preferred stock on the open market from time to time.  During
   1995, 1994 and 1993 PFS repurchased 53,900, 521,600 and 546,200 shares,
   respectively, of their common stock.  During 1995, 1994 and 1993, PFS
   repurchased 18,400, 78,900 and 13,400 shares of their preferred stock. 
   Treasury stock is accounted for using the cost method.

   CASH FLOW INFORMATION

   Cash includes cash on hand and demand deposits.

   IMPACT OF RECENTLY ISSUED ACCOUNTING STANDARDS

   In March 1995, the FASB issued Statement No. 121, "Accounting for the
   Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed of",
   which requires impairment losses to be recorded on long-lived assets used in
   operations when indicators of impairment are present and the undiscounted
   cash flows estimated to be generated by those assets are less than the
   assets' carrying amount.  Statement 121 also addresses the accounting for
   long-lived assets that are expected to be disposed of.  PFS will adopt
   Statement 121 in the first quarter of 1996 and, based on current
   circumstances, does not believe the effect of adoption of the new standard
   will be material.

   In October 1995, the FASB issued Statement No. 123, "Accounting for Stock-
   Based Compensation," which the Company must adopt in 1996.  This statement
   establishes accounting and reporting standards for stock-based employee
   compensation plans.  The statement defines a fair value method of accounting
   which would result in 
   an income statement charge, or to continue using the current accounting
   method for such compensation plans.  If PFS elects to continue using the
   current treatment, the pro-forma results of the new provisions must be
   disclosed in the financial statements.  PFS is in the process of reviewing
   this statement.

   RECLASSIFICATIONS

   Certain amounts in the 1993 and 1994 financial statements have been
   reclassified to conform to the 1995 presentation.

   3.  CHANGES IN ACCOUNTING PRINCIPLES

   In 1995 PFS adopted FASB Statements 114 and 118 which relate to accounting by
   creditors for impairment of mortgage loans.  Implementation of these
   statements did not have an effect on PFS' financial statements.

   FASB Statement 115, "Accounting for Certain Investments in Debt and Equity
   Securities" was adopted by PFS as of January 1, 1994.  Under Statement 115,
   securities are classified as available-for-sale, held-to-maturity, or
   trading.  PFS classified a portion of its fixed maturity securities portfolio
   as available-for-sale with the remainder classified as held-to-maturity. 
   Securities classified as available-for-sale are carried at fair value and
   unrealized gains and losses on such securities are reported as a separate
   component of stockholders' equity.  Securities classified as held-to-maturity
   are carried at cost, adjusted for amortization of premium or discount.

   With the classification of a portion of the portfolio as available-for-sale,
   the January 1, 1994, balance of stockholders' equity was increased by
   $3,605,000 (net of adjustments to deferred income taxes) to reflect the net
   unrealized gains on fixed maturity securities classified as available-for-
   sale that were previously carried at amortized cost.  The adoption of
   Statement 115 had no effect on net income or PFS' accounting policy for
   equity securities. 

   4.  BUSINESS COMBINATIONS

   On January 31, 1995, Pioneer acquired for cash of $24,000,000 (purchase price
   $23,700,000 and $300,000 of additional costs), the outstanding common shares
   of Connecticut National Life Insurance Company (CNL).

   The acquisition was accounted for by the purchase method and, accordingly,
   the purchase price was allocated to assets and liabilities acquired based on
   estimates of their fair values.

                                                                             
   (IN THOUSANDS)
   Assets Acquired
        Cash                                    $ 16,371 
        Investments                              274,263 
        Value of insurance in force                1,570 
        Receivables and amounts on deposit 
          with reinsurers                         87,213 
        Other assets                               6,904 

   Liabilities Assumed
        Policy liabilities                      (354,307)
        Other liabilities                         (8,014)

   Total purchase price                         $ 24,000 

   The value of insurance inforce will be amortized over the estimated remaining
   life of the insurance inforce.

   The following unaudited pro-forma consolidated results of operations have
   been prepared as if the acquisition had been made as of January 1, 1994:

                                                     YEAR ENDED
                                                DECEMBER 31, 1994
                                            (IN THOUSANDS, EXCEPT PER  
                                                  SHARE AMOUNTS)

        Revenues                                 $809,500
        Net income                                 18,700
        Net income per share
          Primary                                    2.60
          Fully-diluted                              1.70

   The foregoing pro-forma information is not necessarily indicative of either
   the results of operations that would have occurred had the acquisition  been
   effective on January 1, 1994, or of future results of operations of the
   consolidated companies.

   In July 1995, PFS purchased ACMG, Inc., a managed care company, principally
   for cash of $1,584,000.  The total assets acquired at the purchase date were
   approximately $2,600,000.

   In August 1993, PFS purchased 80% of the outstanding common stock of
   Continental Life & Accident Company and 100% of the outstanding common stock
   of Continental Marketing Corporation for $7,100,000 in cash.  The total
   assets acquired at the purchase date were approximately $80,000,000.

   Also in August 1993, PFS purchased Healthcare Review Corporation, a managed
   care company, for $1,566,000 in cash.  The total assets acquired at the
   purchase date were approximately $2,000,000.

   Revenues included in PFS' 1993 consolidated statement of income relating to
   these acquired entities were $25,671,000.  The operations of the entities did
   not have a material effect on PFS' 1993 net income.

   5.  INVESTMENTS

   Realized investment gains (losses), including provisions for other-than-
   temporary impairments on investments held, and the change in unrealized
   appreciation (depreciation) on fixed maturities, equity securities, and other
   investments during the years shown are summarized as follows:

   <TABLE>
   <CAPTION>

                            FIXED     EQUITY
                         MATURITIES SECURITIES  OTHER    TOTAL
                                (IN THOUSANDS)
     <S>                 <C>        <C>         <C>      <C>
     1995
     REALIZED            $  (301)   $  4,605    $ (311)  $ 3,993 
     UNREALIZED           86,406        (719)        -    85,687 
                         $86,105    $   3,886   $ (311)  $ 89,680 

     1994
     Realized            $  (94)    $     211   $ (500)  $  (383)
     Unrealized         (58,705)       (2,098)       -   (60,803)
                     $  (58,799)    $  (1,887)  $ (500) $(61,186)

     1993
     Realized        $   (1,638)    $     293   $   9   $ (1,336)
     Unrealized           3,864           442       -      4,306 
                    $     2,226     $     735   $    9  $  2,970 

   </TABLE>

   The cost of equity securities was $13,332,571 at December 31, 1995, and
   $12,484,000 at December 31, 1994.  At December 31, 1995, gross unrealized
   appreciation on equity securities was $2,781,000 and gross unrealized
   depreciation was $544,000.  At December 31, 1994, gross unrealized
   appreciation on equity securities was $3,514,000 and gross unrealized
   depreciation was $558,000.

   In 1995, sales of two held-to-maturity securities with an amortized cost of
   $5,490,000 resulted due to a significant deterioration in creditworthiness. 
   Sales of these securities resulted in a realized loss of $780,000.  Sales of
   two held-to-maturity securities in 1994 with an amortized cost of $9,803,000
   resulted after discussions with an insurance rating agency regarding specific
   investments of PFS' insurance subsidiaries and evidence of a significant
   deterioration in credit worthiness.  Sales of these securities, all of which
   were owned at January 1, 1994, resulted in a realized loss of $376,000.

   A comparison of amortized cost to fair value of fixed maturity investments by
   category is as follows:  


    <TABLE>
    <CAPTION>

                                                                   GROSS          GROSS
                                                   AMORTIZED     UNREALIZED     UNREALIZED      FAIR
                                                     COST          GAINS          LOSSES        VALUE
                                                                      (IN THOUSANDS)

    <S>                                             <C>           <C>         <C>            <C>
    At December 31, 1995:
    HELD TO MATURITY
    U.S. Treasury                                    $26,897       $   319     $     (44)     $ 27,172 
    States and political subdivisions                  4,669           227             -         4,896 
    Corporate securities                              51,608         1,797           (19)       53,386 
    Mortgage-backed securities                       162,867         4,599          (192)      167,274 
                                                    $246,041        $6,942      $   (255)     $252,728 
    AVAILABLE FOR SALE
    U.S. Treasury                                   $ 31,781      $  2,303     $       -      $ 34,084 
    States and political subdivisions                 26,260           716             -        26,976 
    Foreign governments                                3,072             -           (54)        3,018 
    Corporate securities                             294,950        19,523          (972)      313,501 
    Mortgage-backed securities                       241,015         7,824        (3,752)      245,087 
                                                    $597,078       $30,366      $ (4,778)     $622,666 
    At December 31, 1994:
    HELD TO MATURITY                
    U.S. Treasury                                    $  8,891      $     25     $   (840)      $  8,076
    States and political subdivisions                   8,888             -         (810)         8,078
    Foreign governments                                 2,992             -         (197)         2,795
    Corporate securities                              147,419            90      (13,158)       134,351
    Mortgage-backed securities                        210,460           558      (25,778)       185,240
                                                     $378,650       $   673     $(40,783)      $338,540
    AVAILABLE FOR SALE
    U.S. Treasury                                    $ 23,207      $      2     $ (1,357)      $ 21,852
    State and political subdivisions                   26,579             -         (760)        25,819
    Foreign governments                                 4,024             -         (559)         3,465
    Corporate securities                               95,939             -       (6,538)        89,401
    Mortgage-backed securities                         83,020            37       (4,846)        78,211
                                                     $232,769      $     39     $(14,060)      $218,748

    </TABLE>

   The carrying amount of PFS' available for sale fixed maturity investments can
   increase or decrease significantly in the near term as a result of changes in
   market interest rates.


   Unrealized appreciation on available-for-sale securities at December 31, 1995
   of $4,518,000 included gross appreciation of $27,150,000 less unrealized
   appreciation of $17,397,000 on investments in escrow trust accounts pursuant
   to agreements with certain reinsurers (See Note 7) and net of deferred taxes
   and DAC adjustments of $5,235,000.  At December 31, 1994, unrealized
   depreciation of available-for-sale securities consisted of gross depreciation
   of $11,066,000 net of deferred tax assets of $3,873,000.

   The amortized cost and fair value of fixed maturities at December 31, 1995,
   by contractual maturity, are shown below.  Expected maturities will differ
   from contractual maturities because borrowers may have the right to call or
   prepay obligations with or without prepayment penalties.

                                        AMORTIZED  FAIR
                                           COST    VALUE
        HELD TO MATURITY:                 (IN THOUSANDS)
        Due in 1996                  $   6,691 $  6,784 
        Due 1997-2001                   73,794   75,903 
        Due 2002-2006                    2,225    2,217 
        Due after 2006                     464      550 
        Mortgage-backed securities     162,867  167,274 
                                      $246,041 $252,728 
        AVAILABLE FOR SALE:
        Due in 1996                  $   7,639 $  7,732 
        Due 1997-2001                  114,199  119,818 
        Due 2002-2006                  152,423  159,179 
        Due after 2006                  81,802   90,850 
        Mortgage-backed securities     241,015  245,087 
                                      $597,078 $622,666 

   Proceeds from sales of investments (principally fixed maturities) during
   1995, 1994, and 1993 were $213,177,000, $111,850,000 and $192,697,000,
   respectively.  Gross gains of $1,537,000, $1,448,000 and $10,834,000 and
   gross losses of $1,838,000, $1,542,000 and $12,472,000 were realized on fixed
   maturity sales in 1995, 1994, and 1993, respectively.  Gross gains of
   $4,762,000, $217,000 and $315,000 and gross losses of $157,000, $6,000 and
   $22,000 were realized on sales of equity securities in 1995, 1994, and 1993,
   respectively.

   Major categories of net investment income are summarized as follows:

                                  1995     1994    1993
                                      (IN THOUSANDS)
   Fixed maturities            $61,076 $40,172 $34,529 
   Short-term investments        3,623   1,549   2,691 
   Other                         9,550   4,189   4,069 
   Total investment income      74,249  45,910  41,289 
   Investment expenses          (3,274) (3,124) (1,047)
   Net investment income       $70,975 $42,786 $40,242 

   At December 31, 1995, securities with a carrying value of $104,294,000 were
   on deposit with various government authorities to meet regulatory
   requirements and securities with a carrying value of $201,898,000 are held in
   escrow trust accounts pursuant to reinsurance agreements.  (See Note 7.)

   At December 31, 1995, the amortized cost of fixed maturity investments in any
   one entity, other than the U.S. government or a U.S. government agency or
   authority, which exceeded 10% of PFS' consolidated stockholders' equity were
   as follows:

         GE Capital Mortgage Services, Inc.  $29,072,000
         Prudential Home                      14,763,000

   Investment real estate (net of accumulated depreciation of $1,095,000 in 1995
   and $483,000 in 1994) consists principally of land and a building used, in
   part, as PFS' corporate headquarters.
   At December 31, 1995, PFS held unrated or less-than-investment-grade
   securities with a carrying value of $13,519,000.  Those holdings amounted to
   less than 1.3% of PFS' total investments at December 31, 1995.

   At December 31, 1995, fixed maturities with a carrying value of $10,472,000
   had been non-income producing for the preceding 12-month period.

   6.  FEDERAL INCOME TAXES

   Deferred income taxes reflect the net tax effects of temporary differences
   between the carrying amounts of assets and liabilities for financial
   reporting purposes and the amounts used for income tax purposes.  Significant
   components of PFS' deferred tax liabilities and assets are as follows:

   <TABLE>
   <CAPTION>

                                                                  DECEMBER 31
                                                                1995         1994
                                                                (IN THOUSANDS)
         <S>                                                   <C>           <C>
         DEFERRED TAX LIABILITIES
         Deferred policy acquisition costs                     $66,458       $72,306
         Net unrealized appreciation on
           available-for-sale securities                         2,625             - 
         Other                                                   9,075         1,537 
         Total deferred tax liabilities                         78,158        73,843 
     
         DEFERRED TAX ASSETS
         Policy liabilities                                     70,550        69,101 
         Financial reinsurance                                      -          3,788 
         Loss carryforwards                                      9,940         2,000 
         Net unrealized depreciation on
           available-for-sale securities                             -         3,873 
         Other                                                  11,775         6,213 
         Total deferred tax assets                              92,265        84,975 
         Valuation allowance for          
           deferred tax assets                                 (16,500)       (3,870)

         Deferred tax assets net of 
           valuation allowance                                  75,765        81,105 

         Net deferred tax (liability) asset                 $   (2,393)     $  7,262 


   </TABLE>

   The nature of PFS' deferred tax assets and liabilities are such that the
   reversal pattern for these temporary differences should generally result in
   realization of PFS' deferred tax assets.  PFS establishes a valuation
   allowance for any portion of the deferred tax asset that management believes
   may not be realized.  In 1995 the valuation allowance increased $12,630,000
   principally due to the acquisition of Connecticut National Life Insurance
   Company (See Note 4).  There was no change in the valuation allowance in 1994
   and in 1993 the valuation allowance increased $1,221,000.

   PFS' effective federal income tax rate varied from the statutory federal
   income tax rate as follows:

   <TABLE>
   <CAPTION>
                                                  1995                 1994                  1993
                                             AMOUNT   %         AMOUNT     %           AMOUNT      %
                                                              (DOLLARS IN THOUSANDS)

    <S>                                 <C>         <C>       <C>         <C>       <C>         <C>
    Statutory federal income tax rate 
      applied to income
      before income taxes                $11,103     35.0%     $ 9,108     35.0%      $ 6,567     35.0%
    Nontaxable investment income            (473)    (1.5)        (384)    (1.5)         (112)      (.6)
    Nondeductible goodwill 
      amortization                            60       .2          109       .4           319      1.7 
    Other                                     64       .2           40       .2          (155)     (.8)
    Income taxes and 
      effective rate                     $10,754     33.9%     $ 8,873     34.1%      $ 6,619     35.3%

    </TABLE>

   Taxes paid amounted to $8,257,000, $9,731,000, and $5,735,000 for 1995, 1994,
   and 1993, respectively.

   Under pre-1984 life insurance company income tax laws, a portion of a life
   insurance company's "gain from operations" was not subjected to current
   income taxation but was accumulated, for tax purposes, in a memorandum
   account designated as the "policyholders' surplus account."  The balance in
   this account at December 31, 1995 for PFS' life insurance subsidiaries was
   $10,000,000.  Should the policyholders' surplus accounts of PFS' life
   insurance subsidiaries exceed their respective maximums, or should
   distributions in  excess of their tax-basis shareholders' surplus account be
   made by the life insurance subsidiaries, such excess or distribution would be
   subject to federal income taxes at rates then in effect.  Deferred taxes of
   $3,500,000 have not been provided on amounts included in the policyholders'
   surplus accounts, since PFS contemplates no such taxable events in the
   foreseeable future.

   As of December 31, 1995, PFS' life insurance subsidiaries had combined tax-
   basis shareholders' surplus accounts of $63,700,000.  Distributions up to
   that amount would result in no income tax liability.

   Certain of PFS' life insurance subsidiaries have tax basis operations loss
   carryforwards of $28,400,000 expiring in years 2003 through 2008.

   7.  REINSURANCE

   PFS' insurance subsidiaries reinsure risks with other companies to permit the
   recovery of a portion of the direct losses.  These reinsured risks are
   treated as though, to the extent of the reinsurance, they are risks for which
   the subsidiaries are not liable.  PFS remains liable to the extent that the
   reinsuring companies do not meet their obligations under these reinsurance
   treaties.

   PFS' premiums were reduced for reinsurance premiums by $66,193,000,
   $37,273,000, and $40,592,000 in 1995, 1994, and 1993, respectively.  Under
   various reinsurance arrangements, PFS' premiums were increased by
   $13,474,000, $16,928,000, and $19,338,000 in 1995, 1994, and 1993,
   respectively.  PFS' policy benefits have been reduced for reinsurance
   recoveries of $33,739,000 in 1995, $23,319,000 in 1994, and $21,871,000 in
   1993.  At December 31, 1995, approximately 29% of PFS' reinsurance
   receivables and amounts on deposit with reinsurers were due from Lincoln
   National Life Insurance Company, 23% from Employers Reinsurance Corporation,
   and 15% from Reassurance Company of Hannover.
   Prior to the acquisition by PFS in January 1995, CNL had entered into certain
   reinsurance arrangements.  PFS retains the assets and related policy
   liabilities associated with the reinsured business.  In accordance with the
   reinsurance contracts, PFS does not participate in the realized gains and
   losses on the assets held in escrow under these agreements.  Accordingly, PFS
   has established an amount due to reinsurers at December 31, 1995 and a
   corresponding reduction in unrealized appreciation on available-for-sale
   securities for investments held in escrow trust accounts pursuant to these
   agreements.

   8.  SALE OF AGENT RECEIVABLES

   In 1995, 1994, and 1993 a subsidiary of PFS sold agent receivables to an
   unaffiliated company for proceeds of $20,851,000, $24,393,000, and
   $25,376,000, respectively.  The outstanding balances of such agent
   receivables sold that remained uncollected at December 31, 1995 and 1994 were
   $11,360,000 and $7,937,000, respectively.  PFS remains subject to a maximum
   credit exposure under this agreement amounting to 10% of agent receivables at
   December 31, 1995. 

   9.  RECONCILIATION OF LIABILITY FOR POLICY AND CONTRACT CLAIMS

   The following table provides a reconciliation of the beginning and ending
   policy and contract claim liability balances reported in PFS' balance sheets:

    <TABLE>
    <CAPTION>
                                                                       1995         1994         1993
                                                                                 (IN THOUSANDS)

    <S>                                                             <C>           <C>            <C>
    Policy and contract claim
      liability at beginning of year                                $155,373      $189,389       $148,141 

    Incurred claims related to:
             Current year                                            469,881       482,449        431,357 
             Prior years                                             (26,282)      (36,655)       (20,750)
             Total claims incurred                                    443,599      445,794        410,607 

    Deduct claims paid related to:
             Current year                                            322,210       350,210        260,702 
             Prior years                                             110,651       129,600        108,657 
             Total claims paid                                       432,861       479,810        369,359 

    Policy and contract claim
      liability at end of year                                       $166,111     $155,373       $189,389 

    </TABLE>

   Claim reserves are estimates of amounts needed to pay reported and unreported
   claims based on facts and circumstances known at the time the reserves are
   established.  Reserves are based on historical claims information, industry
   statistics and other factors.  The establishment of appropriate reserves is
   an inherently uncertain process, and there can be no assurance that the
   ultimate liability will not exceed recorded claim reserves.  PFS holds
   margins in its accident and health claim reserves to provide for potential
   adverse deviation.  Claim reserves estimates are continually reviewed and
   adjusted as necessary. 

   10.  NOTES PAYABLE
   Short-term notes payable included $3,500,000 at December 31, 1995, drawn
   under a line of credit arrangement.  The borrowings are due in 1996 and bear
   interest at prime and payable quarterly (See Note 22).  The remaining balance
   under the line of credit is due in April 1996 .

   At December 31, 1995 PFS had a loan of $13,393,000 which replaced the line of
   credit utilized at December 31, 1994.  The portion of the loan due in 1996 of
   $2,143,000 was included in short-term notes payable and the remainder was
   included in long-term notes payable.  Interest on the note is payable
   quarterly currently at 5%.  The note requires principal repayments of
   $535,000 per quarter with a final payment on December 31, 1999.  The Company
   holds certificates of deposit at the bank in an amount equal to the
   outstanding principal balance.

   At December 31, 1995, PFS had an unsecured loan of $10,175,000.  The portion
   of the loan due in 1996 of $3,700,000 was included in short-term notes
   payable and the balance was included in long-term notes payable.  The note
   bears interest currently at prime and is payable quarterly with the final
   payment due August 1998.

   At December 31, 1995, a PFS subsidiary had an unsecured loan of $825,000. 
   The portion of the loan due in 1996 of $300,000 is included in short-term
   notes payable.  The remainder of the note is included in long-term notes
   payable.  The note bears interest at prime and is payable quarterly with the
   final payment due July 1998.

   At December 31, 1995, a PFS subsidiary had two loans totaling $3,565,000. 
   The portion of the loans due in 1996 of $311,000 are included in short-term
   notes payable.  The remainder of the notes are included in long-term notes
   payable.  The notes bear interest at prime and are payable quarterly with the
   final payment due December 1999.  PFS has guaranteed payment of the notes.

   At December 31, 1995, PFS had $720,000 of short-term debt liability for which
   a PFS agency subsidiary's future renewal commissions were pledged as
   collateral.

   At December 31, 1995 a PFS subsidiary had a short term note payable in the
   amount of $1,660,000 as a portion of the acquisition price of CNL.  The
   principal balance of the note may be reduced by the former parent of CNL for
   capital losses incurred on mortgage loan and real estate holdings.  Interest
   is payable at the average earnings rate of the investments, currently 8%.

   At December 31, 1995 a PFS subsidiary had a loan of $1,200,000.  The loan
   bears interest at 8.8% and is due in July 1996.  

   The weighted average interest rate on short-term notes payable at year end
   was 8.4%,  7.7% and 5.0% in 1995, 1994 and 1993, respectively.

   Interest paid amounted to $6,629,000, $4,950,000, and $1,023,000 for 1995,
   1994, and 1993, respectively.

   11.  ACCIDENT AND HEALTH BUSINESS

   In making the determination that policy liabilities, future premiums, and
   anticipated investment income will be adequate to provide for future claims
   and expenses (including the amortization of deferred policy acquisition
   costs), PFS has made assumptions with regard to each of these items. 
   Although there is significant variability inherent in these estimates,
   management believes that these assumptions are reasonable.

   The amortization of deferred policy acquisition costs is generally based on
   the expected pattern of future revenues or gross profits and on the expected
   persistency of the policies.  PFS monitors the profitability and persistency
   of its policies on a monthly basis.  In reviewing the recoverability of
   deferred policy acquisition costs related to medical insurance products, PFS
   has made assumptions relative to future rate increases, medical claim trends,
   lapse rates, expenses and investment income.  Increased lapses or revised
   estimates of profitability anticipating future losses could result in an
   increase in the amortization rate or a write-off of deferred policy
   acquisition costs, which would adversely impact results of operations and
   financial condition.

   Pursuant to a 1994 actuarial study, PFS revised certain of these assumptions
   to reflect present and anticipated future experience.  This study resulted in
   increased amortization of deferred policy acquisition costs in 1994 of
   $16,700,000.

   12.  STATUTORY-BASIS FINANCIAL INFORMATION

   The following tables compare combined net income and stockholders' equity for
   PFS' insurance subsidiaries determined on the basis as prescribed or
   permitted by regulatory authorities (statutory basis) with consolidated net
   income and stockholders' equity reported in accordance with GAAP.  Statutory
   basis accounting emphasizes solvency rather than matching revenues and
   expenses during an accounting period.  The significant differences between
   statutory basis accounting and GAAP are as follows:

     Deferred Policy Acquisition Costs.  Costs of acquiring new policies are
     expensed when incurred on a statutory basis rather than capitalized and
     amortized over the term of the related polices in the GAAP financial
     statements.

     Policy Liabilities.  Certain policy liabilities are calculated based on
     statutorily required methods and assumptions on a statutory basis rather
     than on estimated expected experience or, for annuity and interest-
     sensitive life insurance, actual account balances for GAAP.

     Financial Reinsurance.  The effects of certain financial reinsurance
     transactions are included in the statutory basis financial statements but
     are eliminated from the GAAP financial statements.

     Deferred Federal Income Taxes.  Deferred federal income taxes are not
     provided on a statutory basis for differences between financial statement
     and tax return amounts.

     Surplus Notes.  Surplus notes are reported in capital and surplus on a
     statutory basis rather than as liabilities in the GAAP financial
     statements.

     Non-insurance Companies' Equity.  Contributions by PFS to the capital and
     surplus of its insurance subsidiaries increases the stockholders' equity
     of those insurance subsidiaries on a statutory basis but does not effect
     the consolidated stockholders' equity on a GAAP basis.

     Unrealized Appreciation/Depreciation On Fixed Maturities Available-For-
     Sale.  Fixed maturity securities classified as available-for-sale are
     carried principally at amortized cost on a statutory basis rather than at
     fair value with unrealized gains and losses on such securities reported as
     a separate component of stockholders' equity in the GAAP financial
     statements.

   <TABLE>
   <CAPTION>


                                                                              
                                                              1995       1994       1993
                                                                           (IN THOUSANDS)

    <S>                                                     <C>         <C>         <C>      
    Combined net income on a statutory basis                $ 9,576     $ 6,986     $  10,155 

    Adjustments for:
         Deferred policy acquisition costs                  (12,579)     (34,814)      (12,842)
         Policy liabilities                                  18,413       26,544       (18,494)
         Financial reinsurance                               12,748       17,544        34,017 
         Deferred federal income taxes                       (3,347)      (2,303)        4,239 
         Non-insurance companies, eliminations, 
           and other adjustments                             (3,843)       3,192        (4,930)

    Consolidated net income in accordance
         with GAAP                                        $  20,968     $ 17,149     $  12,145 


                                                                     DECEMBER 31
                                                                    1995       1994
                                                                    (IN THOUSANDS)

    Combined stockholders' equity on a statutory basis           $ 115,423     $ 124,284 

    Adjustments for:
         Deferred policy acquisition costs                         219,874       225,618 
         Policy liabilities                                       (156,141)     (180,422)
         Financial reinsurance                                          -        (12,748)
         Deferred federal income taxes                              (2,393)        7,262 
         Non-admitted assets                                        15,354        10,813 
         Surplus notes                                                                  (4,756)       (4,436)
         Unrealized appreciation (depreciation) on                         
             available-for-sale fixed maturities                    25,588       (14,021)
         Other                                                     (18,710)      (12,296)

    Combined insurance subsidiaries stockholders'
         equity on a GAAP basis                                    194,239       144,054 

    Non-insurance companies equity, eliminations
         and other adjustments                                     (49,665)      (75,726)

    Consolidated stockholders' equity in        
         accordance with GAAP                                     $144,574     $  68,328 

    </TABLE>

     Dividends from PFS' insurance subsidiaries unassigned surplus are limited
   principally to the greater of the prior-year statutory-basis net gain from
   operations or 10% of statutory-basis surplus.  The total amount of dividends
   that could be paid in 1996 without regulatory approval is $3,711,000.  At
   December 31, 1995, PFS' retained earnings was $61,231,000 in excess of the
   combined statutory-basis unassigned surplus of the insurance subsidiaries.

   PFS is required to maintain adequate amounts of statutory-basis capital and
   surplus to satisfy regulatory requirements and provide capacity for
   production of new business.  Acquisition costs relating to the production of
   new business result in a reduction of statutory-basis net income and capital
   and surplus.   

   13.  CONVERTIBLE SUBORDINATED DEBENTURES

   In July 1993 PFS issued $57,477,000 of 8% convertible subordinated debentures
   due in 2000.  Interest on the debentures is payable in January and July of
   each year.  Net proceeds from the offering totaled approximately $54,000,000
   and were used, in part, to repay long-term notes payable.  The debentures are
   convertible into PFS' Common Stock at any time prior to maturity, unless
   previously redeemed, at a conversion price of $11.75 per share.

   In August 1995, the Company accepted the conversion of $46,900,000 of the
   outstanding 8% convertible subordinated debentures.  The effect of the
   conversion was an increase in stockholders' equity of $45,300,000 and a
   charge to income of $3,500,000, net of taxes.  Had the conversion occurred at
   the beginning of the year, primary earnings per share would have decreased to
   $2.02.

   The debentures are redeemable by PFS under certain conditions after July
   1996.

   At December 31, 1995, 825,106 shares of PFS' Common Stock were reserved for
   conversion of the outstanding convertible subordinated debentures.

   14.  REDEEMABLE PREFERRED STOCK

   In 1989, PFS issued 1,000,000 shares of $2.125 Cumulative Convertible
   Exchangeable Preferred Stock.  The proceeds of the public offering were
   $23,337,000 after reduction for expenses of $1,663,000, which expenses were
   charged to additional paid-in capital.  The Preferred Stock is carried on
   PFS' balance sheet at the redemption and liquidation value of $25 per share. 
   Each share of Preferred Stock is convertible by the holders at any time into
   1.6 shares of PFS Common Stock.  Annual cumulative dividends of $2.125 per
   share are payable quarterly.  The preferred stock is nonvoting unless
   dividends are in arrears.  At December 31, 1995, 1,358,240 shares of PFS'
   Common Stock were reserved for conversion of the outstanding preferred stock.
   The Preferred Stock is redeemable at the option of the holders upon certain
   acquisitions or other business combinations involving PFS Common Stock.

   The Preferred Stock is redeemable by PFS at redemption prices of $25.85 per
   share in 1995, declining to $25 in 1999.  The Preferred Stock is exchangeable
   in whole at PFS' option on any dividend payment date for PFS' 8 1/2%
   Convertible Subordinated Debentures due in 2014 at the rate of $25 principal
   amount of Subordinated Debentures for each share of Preferred Stock.

   15.  SHAREHOLDER RIGHTS AGREEMENT

   In 1990, PFS distributed one preferred share purchase right for each
   outstanding share of Common Stock.  The rights are intended to cause
   substantial dilution to a person or group that attempts to acquire PFS on
   terms not approved by PFS' directors.  The rights expire in 2000 or PFS may
   redeem the rights prior to exercise for $.01 per right. 

   The rights are not exercisable unless a person or group acquires, or offers
   to acquire, 20% or more of PFS' Common Stock under certain circumstances. 
   The rights, when exercisable, entitle the holder to purchase one-tenth of a
   share of a new series of PFS Series A Junior Preferred Stock at a purchase
   price of $45.  Such preferred shares, of which 2,000,000 are authorized,
   would be voting and would be entitled to distributions that are ten times the
   distributions to common shareholders.  Subsequent to exercise of the rights,
   in the event of certain business combinations involving PFS, a holder of
   rights would have the right to receive PFS Common Stock with a value of two
   times the exercise price of the rights.

   16.  STOCK OPTIONS AND RIGHTS

   PFS has a nonqualified stock option plan and certain stock incentive programs
   principally for directors and key employees of PFS and its subsidiaries. 
   PFS' Board of Directors grants the options and specifies the conditions of
   the options.  The number of shares of common stock available for benefits
   under the plan is equal to 15% of the average fully diluted shares
   outstanding for the prior fiscal year.  Options expire ten years after grant.
   Information with respect to these options is as follows:

   <TABLE>
   <CAPTION>

                                                 1995                               1994       

                                        NUMBER                            NUMBER
                                          OF            EXERCISE            OF            EXERCISE
                                        SHARES            PRICE           SHARES            PRICE
    <S>                            <C>             <C>                 <C>            <C> 
    Options outstanding at 
      beginning of year              1,045,571      $5.50 - $12.00       733,250        $5.50 -$12.00
    Granted                          1,019,364       9.00 -  22.25       480,321         8.88 - 11.38
    Exercised                         (147,000)      5.50 -  12.00       (85,500)        5.50 - 11.00
    Canceled/repurchased               (25,000)              10.75       (82,500)        5.50 - 12.00
    Options outstanding        
      at end of year                 1,892,935      $5.50 - $22.25     1,045,571         $5.50-$12.00

    Options exercisable        
      at end of year                   692,566                           561,250 

    Unoptioned shares  
      available for
      granting of options            1,996,662                         1,535,201 

     </TABLE>

   17.  COMMITMENTS AND CONTINGENCIES

   PFS and its subsidiaries are named as defendants in various legal actions,
   some claiming significant damages, arising primarily from claims under
   insurance policies, disputes with agents, and other matters.  PFS' management
   and its legal counsel are of the opinion that the disposition of these
   actions will not have a material adverse effect on PFS' financial position.

   PFS leases various office facilities furniture and equipment and computer
   equipment under noncancelable operating leases.  Rent expense was $7,140,000,
   $4,530,000, and $4,516,000 in 1995, 1994, and 1993, respectively.  Minimum
   future rental commitments in connection with noncancelable operating leases
   are as follows:

              1996           $ 3,944,000
              1997             5,039,000
              1998             1,508,000
              1999               970,000
              2000               527,000

   PFS has entered into employment agreements with certain officers. 
   PFS' insurance subsidiaries are subject to extensive governmental regulation
   and supervision at both federal and state levels.  Such regulation includes
   premium rate levels, premium rate increases, policy forms, minimum loss
   ratios, dividend payments, claims settlement, licensing of insurers and their
   agents, capital adequacy transfer of control, and amount and type of
   investments.  Additionally, there are numerous health care reform proposals
   and regulatory initiatives under consideration which if enacted could have
   significant impact on PFS' revenues and results of operations.

   The number of insurance companies that are under regulatory supervision has
   increased, which is expected to result in an increase in assessments by state
   guaranty funds to cover losses to policyholders of insolvent or rehabilitated
   companies.  Those mandatory assessments may be partially recovered through a
   reduction in future premium taxes in some states.  For all assessment
   notifications received, PFS has accrued for those assessments net of
   estimated future premium tax reductions.

   18.  BENEFIT PLANS

   PFS has a defined-contribution employee benefit plan that covers
   substantially all home office employees who have attained age 21 and
   completed one year of service.  Plan participants may contribute from 1% to
   10% of their total compensation subject to an annual maximum.  The plan also
   provides for PFS to match participants' contributions up to $1,000 per year
   and 50% of participants, contributions above $1,000 up to the annual Internal
   Revenue Service limit ($9,240 in 1995).  PFS makes employer contributions to
   the plan in cash or in PFS Common Stock at the discretion of PFS' Board of
   Directors.  At December 31, 1995, the Plan's assets included PFS Common Stock
   of $7,561,912, at fair value.  PFS' contributions charged to operations were
   $1,564,804 in 1995, $1,365,000 in 1994, and $1,073,000 in 1993.

   A PFS subsidiary, which owns insurance and agency companies, had a stock
   purchase plan that allowed certain eligible agents to purchase common stock
   in the subsidiary at the subsidiary's per share book value.  The plan was
   terminated in November 1992.  In accordance with the plan's provisions,
   agents became fully vested.  Eligible agents were given the option to
   participate in a new agent stock purchase plan.  This new plan allows agents
   to purchase PFS Common Stock.  Stock purchases are limited to a specific
   percentage of the agent's commission as determined by PFS but in no event to
   be less than 3%.  Under the plan the agents are also credited with additional
   shares of PFS Common Stock as determined by PFS.  In 1995, 1994 and 1993,
   2,016 shares, 6,332 shares and 8,057 shares, respectively, of PFS Common
   Stock were issued under this plan.  

   19.  ALLOWANCES AND ACCUMULATED DEPRECIATION 

   Allowances for doubtful accounts related to other receivables amounted to
   $1,548,000 at December 31, 1995, and $895,000 at December 31, 1994.

   Accumulated depreciation related to building and equipment amounted to
   $23,370,000 at December 31, 1995, and $19,325,000 at December 31, 1994.

   20.  FAIR VALUE INFORMATION 

   The following methods and assumptions were used by PFS in estimating its fair
   values for financial instruments:

        Cash, short-term investments, short-term notes payable, and accrued
        investment income:  The carrying amounts reported in the balance sheets
        for these instruments approximate their fair values.
        Investment securities:  Fair values for fixed maturity securities
        (including redeemable preferred stocks) are based on quoted market
        prices, where available.  For fixed maturity securities not actively
        traded, fair values are estimated using values obtained from independent
        pricing services, or, in the case of private placements, are estimated
        by discounting expected future cash flows using a current market rate
        applicable to the yield quality, and maturity of the investments.  The
        fair values for equity securities are based on quoted market prices.

        Mortgage loans and policy loans:  The carrying amount of PFS' mortgage
        loans approximates their fair values.  The fair values for policy loans
        are estimated using capitalization of earnings methods, using interest
        rates currently being offered for similar loans to borrowers with
        similar credit ratings.  

        Investment contracts:  Fair values for PFS' liabilities under
        investment-type insurance contracts are based on current cash surrender
        values.

        Fair values for PFS' insurance policies other than investment contracts
        are not required to be disclosed.  However, the fair values of
        liabilities under all insurance policies are taken into consideration in
        PFS' overall management of interest rate risk, which minimizes exposure
        to changing interest rates through the matching of investment maturities
        with amounts due under insurance policies.

        Long-term notes payable:  The fair value of PFS' long-term notes payable
        approximates the carrying value.

        Convertible subordinated debentures:  The fair value of PFS' convertible
        subordinated debentures is based on quoted market prices.

   The fair values of certain financial instruments along with their
   corresponding carrying values of December 31, 1995 and 1994 are as follows:

   <TABLE>
   <CAPTION>
                                               1995                          1994

                                        FAIR         CARRYING        FAIR      CARRYING
                                       VALUE         VALUE          VALUE       VALUE
                                                         (IN THOUSANDS)
    Financial Assets

      <S>                              <C>            <C>              <C>
      Fixed Maturities:
        Available-or-sale               $622,666       $622,666         $218,748      $218,748
        Held-to-maturity                 252,728        246,041          338,540       378,650
      Equity securities                   15,570         15,570           15,440        15,440
      Mortgage loans                       9,253          9,253            1,806         1,806
      Policy loans                        78,230         79,122           22,025        23,082

    Financial Liabilities

      Investment contracts               205,160        214,573          194,072       203,654
      Long-term notes payable             21,504         21,504            2,520         2,520
      Subordinated debentures             14,833          9,695           54,843        57,427

     </TABLE>

   During 1994, PFS began using exchange-traded treasury futures contracts as
   part of its overall interest rate risk management strategy for a portion of
   its life and annuity business.  The initial margin deposit paid for the
   futures represents their cost basis which is adjusted to fair value in the
   financial statements.  Realized and unrealized gains and losses, which were
   immaterial in 1995 and 1994, are recognized as an adjustment to the carrying
   amount of the asset being hedged.  PFS had no futures contracts outstanding
   at December 31, 1995.

   21.  SEGMENT INFORMATION

   PFS has four business segments:  Group Medical, Senior Health, Life
   Insurance, and Medical Utilization Management.  The segments are based on
   PFS' main Divisions.   Allocations of investment income and certain general
   expenses are based on various assumptions and estimates, and reported
   operating results by segment would change if different methods were applied. 
   Assets are not individually identifiable by segment and have been allocated
   based on the amount of policy liabilities by segment and by other formulas. 
   Depreciation expense and capital expenditures are not considered material. 
   Realized investment gains and losses are allocated to the appropriate
   segment.  General corporate expenses are not allocated to the individual
   segments.  Revenues, income or loss before income taxes, and identifiable
   assets by business segment are as follows:

   <TABLE>
   <CAPTION>
                                                      1995            1994              1993
                                                                 (IN THOUSANDS)
    <S>                                            <C>              <C>              <C>      
    REVENUES
    Group Medical:                                                                            
       Unaffiliated                                $ 430,885        $ 457,633        $ 379,742
       Inter-segment                                  21,541           35,373           30,439
    Senior Health                                    236,556          235,031          247,100
    Life Insurance                                   115,545           71,075           67,780
    Medical Utilization Management:
       Unaffiliated                                   17,098           10,416            4,506
       Inter-segment                                   4,007            4,927            4,358
                                                     825,632          814,455          733,925
    Eliminations                                      25,548           40,300           34,797
    Total                                          $ 800,084        $ 774,155        $ 699,128

    INCOME (LOSS) BEFORE INCOME TAXES
    Group Medical                                 $  19,729        $  10,889         $  6,528 
    Senior Health                                    16,753           13,420           12,255 
    Life Insurance                                    7,128            8,537            7,623 
    Medical Utilization Management                      739            2,026           (1,211)
    Corporate expenses                              (12,627)          (8,850)          (6,431)
    Total                                         $  31,722        $  26,022        $  18,764 

    IDENTIFIABLE ASSETS AT YEAR-END
    Group Medical                                  $ 245,439        $ 245,763        $ 287,713
    Senior Health                                    337,789          291,703          301,700
    Life Insurance                                   966,095          533,070          514,154
    Medical Utilization Management                     9,598            5,164            4,704
    Total                                         $1,558,921       $1,075,700       $1,108,271

     </TABLE>

   22.  CREDIT ARRANGEMENTS

   PFS has a line of credit arrangement for short-term borrowings with three
   banks amounting to $17,000,000 through April 1996, of which $3,500,000 was
   used at December 31, 1995.  The line of credit arrangement can be terminated,
   in accordance with the agreement, at PFS' option.

   23.  SUBSEQUENT EVENTS

   PFS signed a letter of intent to purchase Universal Fidelity Life Insurance
   Company (Universal) for approximately $26,000,000 in March 1996.  For 1995
   Universal has statutory-basis premium revenue of approximately $33,000,000,
   assets of $40,000,000, and statutory basis capital and surplus of
   approximately $18,000,000.

   On February 21, 1996 PFS filed a Registration Statement with the Securities
   and Exchange Commission for the issuance of $65,000,000 of convertible
   subordinated notes due 2003 plus up to $9,750,000 which may be used for over-
   allotments.  PFS intends to use the net proceeds from the offering to call
   its outstanding redeemable preferred stock and repay outstanding bank debt. 
   Any remaining proceeds will be contributed to the capital and surplus of the
   insurance subsidiaries.

   24.  QUARTERLY FINANCIAL DATA (UNAUDITED)

   A summary of unaudited quarterly results of operations for 1995 and 1994 is
   as follows (in thousands, except per share amounts):

   <TABLE>
   <CAPTION>

    1995
                                   1ST             2ND             3RD              4TH
    <S>                         <C>              <C>             <C>               <C>
    Premiums and
     policy 
     charges                     $169,575          $162,706        $174,678          $180,084 

    Net investment
     income and
     other                         24,444            27,546          27,065            33,986 

    Net income                      4,955             5,360           3,316             7,337 

    Net income
     per share:
       Primary                         .73               .78             .32               .60
       Fully diluted                   .47               .48             .30               .59


    1994

                                    1st              2nd             3rd             4th

    Premiums and
     policy 
     charges                      $172,898          $176,803        $176,190         $178,219 

    Net investment
     income and
     other                          18,367            16,926          17,674           17,079 

    Net income                       4,500             4,403           3,321            4,926 
    Net income
     per share:
       Primary                         .60              .59              .44              .73 
       Fully diluted                   .40              .40              .32              .46 


     </TABLE>
                                    SCHEDULE I

                 PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

            CONSOLIDATED SUMMARY OF INVESTMENTS--OTHER THAN INVESTMENTS
                                IN RELATED PARTIES

                                 December 31, 1995
   <TABLE>
   <CAPTION>
                                                                                                 Amount
                                                                                              Shown in the
                                                                                              Consolidated
                                                    Amortized              Fair                  Balance
    Type of Investment                                 Cost                Value                 Sheet    
                                                                      (in thousands)
    <S>                                                <C>                  <C>                    <C>     
    Fixed maturities to be held
     to maturity:
       U.S. Treasury                                    $ 26,897            $ 27,172               $ 26,897
       States and political
         subdivisions                                      4,669               4,896                  4,669
       Corporate securities                               51,608              53,386                 51,608
       Mortgage-backed securities                        162,867             167,274                162,867
         TOTAL FIXED MATURITIES
          TO BE HELD TO MATURITY                         246,041             252,728                246,041

    Fixed maturities available 
     for sale:
       U.S. Treasury                                      31 781            $ 34,084                 34,084
       States and political
         subdivisions                                     26,260              26,976                 26,976
       Foreign governments                                 3,072               3,018                  3,018
       Corporate securities                              294,950             313,501                313,501
       Mortgage-backed securities                        241,015             245,087                245,087
         TOTAL FIXED MATURITIES
          AVAILABLE FOR SALE                             597,078             622,666                622,666

    Equity securities:
       Common stocks:
          Banks, trusts, and 
          insurance companies                              9,959              12,551                 12,551
       Nonredeemable preferred
          stocks                                           3,374               3,019                  3,019

        TOTAL EQUITY SECURITIES                           13,333            $ 15,570                 15,570

    Real estate                                           18,250                                     18,250
    Mortgage loans on real estate                          9,253                                      9,253
    Policy loans                                          79,122                                     79,122
    Short-term investments                                51,690                                     51,690

        TOTAL INVESTMENTS                             $1,014,767                                 $1,042,592
    </TABLE>

                                    SCHEDULE II

                 PIONEER FINANCIAL SERVICES, INC. (Parent Company)
                   CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                             CONDENSED BALANCE SHEETS
                (In thousands, except share and per share amounts)
   <TABLE>
   <CAPTION>
                                                                                                  December 31
                                                                                         1995                  1994  
    <S>                                                                                   <C>                  <C>
    ASSETS
    Investments in subsidiaries*                                                             $158,212           $122,310 
    Cash                                                                                           58                157 
    Note receivable from United Group Holdings (UGH)*                                          40,941             38,704 
    Other notes receivable from subsidiaries*                                                   4,000              3,517 
    Due from affiliates*                                                                          674                132 
    Prepaid expenses                                                                              871                592 
    Deferred debenture offering expenses                                                          442              3,214 
    Other assets                                                                                4,202              2,014 
                                                                                             $209,400           $170,640 

    LIABILITIES, REDEEMABLE PREFERRED STOCK, AND STOCKHOLDERS' EQUITY
    Liabilities:
       General expenses and other liabilities                                                $  5,827           $  3,481 
       Dividends payable                                                                        1,014                772 
       Short-term notes payable                                                                 9,343             18,950 
       Long-term notes payable                                                                 17,725                  - 
       Convertible subordinated debentures                                                      9,695             57,427 
                                                                                               43,604             80,630 
    Redeemable Preferred Stock, no par value:
       $2.125 cumulative convertible exchangeable
       preferred stock
          Authorized:  5,000,000 shares
            Issued and outstanding: (1995-848,900 shares;                                      21,222             21,682 
            1994-867,300 shares)

    Stockholders' equity:
       Common Stock, $1 par value:
          Authorized: 20,000,000 shares
          Issued, including shares in treasury 
            (1995 - 11,207,591; 1994 - 6,996,157)                                              11,208              6,996 
       Additional paid-in capital                                                              72,198             29,299 
       Unrealized appreciation (depreciation)
          of available for sale securities                                                      4,518             (7,193)
       Retained earnings                                                                       66,870             48,960 
       Less treasury stock at cost (1995 - 1,132,300)
        1994 - 1,078,400)                                                                     (10,220)            (9,734)
    Total stockholders' equity                                                                144,574             68,328 
                                                                                             $209,400           $170,640 

   See note to condensed financial statements.


   *Eliminated in consolidation.

   </TABLE>

                                    SCHEDULE II
                 PIONEER FINANCIAL SERVICES, INC. (Parent Company)

             CONDENSED FINANCIAL INFORMATION OF REGISTRANT--Continued

                          CONDENSED STATEMENTS OF INCOME
                                  (In thousands)

   <TABLE>
   <CAPTION>

                                                                                           Year Ended December 31
                                                                            1995                    1994                  1993 

    <S>                                                                    <C>                      <C>                 <C>      
    Revenues:
       Interest income from subsidiaries*                                  $  2,948                 $ 2,972             $  1,090 
       Other investment income                                                   29                     109                   62 
       Dividends from consolidated
          subsidiaries*                                                       4,540                  10,225               10,345 
                                                                              7,517                  13,306               11,497 

    Expenses:
       Operating and administrative
          expenses                                                            8,020                   5,672                4,702 
       Interest expense                                                       4,645                   4,894                3,204 
                                                                             12,665                  10,566                7,906 

            Income (loss) before equity in
            undistributed net income
            of subsidiaries                                                  (5,148)                  2,740                3,591 

    Equity in undistributed net
       income of subsidiaries*                                               26,116                  14,409                8,554 

            Net income                                                       20,968                  17,149               12,145 

    Preferred stock dividends                                                 1,805                   1,904                2,021 

    Income  applicable to 
       common stockholders                                                 $ 19,163                $ 15,245             $ 10,124 




   See note to condensed financial statements.

   *Eliminated in consolidation.

   </TABLE>

                                    SCHEDULE II

                 PIONEER FINANCIAL SERVICES, INC. (Parent Company)

             CONDENSED FINANCIAL INFORMATION OF REGISTRANT--Continued

                        CONDENSED STATEMENTS OF CASH FLOWS
                                  (In thousands)

   <TABLE>
   <CAPTION>
                                                                                           Year Ended December 31
                                                                                1995                1994                1993  

    <S>                                                                         <C>                 <C>                 <C>      
    OPERATING ACTIVITIES
       Net income                                                               $ 20,968            $ 17,149            $ 12,145 
       Adjustments to reconcile net
          income to net cash provided (used)
          by operating activities:
            Change in other assets and
               liabilities                                                         3,728               1,095               1,678 
            Equity in undistributed net
               income of subsidiaries*                                           (26,116)            (14,409)             (8,554)

            NET CASH PROVIDED (USED)
            BY OPERATING ACTIVITIES                                               (1,420)              3,835               5,269 

    INVESTING ACTIVITIES
       Additional investment in
        consolidated subsidiaries*                                                (1,605)            (10,758)            (15,219)

    FINANCING ACTIVITIES
       Decrease in notes receivable 
          from PLIC                                                                   -                   -               29,128 
       Increase in notes receivable from UGH                                      (2,238)             (1,209)            (37,495)
       Net proceeds from issuance of
        convertible subordinated debentures                                           -                   -               54,055 
       Increase in notes payable                                                   9,343              18,950                  -  
       Repayment of notes payable                                                 (1,225)                (50)            (31,600)
       Decrease (increase) in other notes 
          receivable from subsidiaries*                                             (483)             (3,114)              3,591 
       Stock options exercised                                                     1,520                 495                 451 
       Dividends paid-preferred                                                   (1,805)             (1,904)             (2,021)
       Dividends paid-common                                                      (1,253)               (930)                 -  
       Purchase of treasury stock                                                   (486)             (4,963)             (4,720)
       Retirement of preferred stock                                                (460)             (1,993)               (315)
       Other                                                                          13                  87                  44 

            NET CASH PROVIDED BY
             FINANCING ACTIVITIES                                                  2,926               5,369              11,118 

    INCREASE (DECREASE) IN CASH                                                      (99)             (1,554)              1,168 

    CASH AT BEGINNING OF YEAR                                                        157               1,711                 543 

    CASH AT END OF YEAR                                                         $     58            $    157             $ 1,711 

   See note to condensed financial statements.

   *Eliminated in consolidation.

   </TABLE>
                                    SCHEDULE II

                 PIONEER FINANCIAL SERVICES, INC. (Parent Company)

                      NOTE TO CONDENSED FINANCIAL STATEMENTS


   The accompanying condensed financial statements should be read in conjunction
   with the consolidated financial statements and notes thereto of Pioneer
   Financial Services, Inc.

   At December 31, 1995 and 1994, the notes receivable from United Group
   Holdings of Delaware (UGH) represents the purchase of National Group Life
   Insurance Company from the parent company.  The note bears interest at the
   rate of 8% and matures on December 31, 1998.


                                   SCHEDULE III

                 PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

                        SUPPLEMENTARY INSURANCE INFORMATION
                                  (In thousands)

   <TABLE>
   <CAPTION>
                                                    December 31 

                          Deferred     Future Policy
                           Policy      Benefits and
                         Acquisition    Policy and     Unearned  Other Policy
    Segment                 Costs     Contract Claims  Premiums   Liabilities 

   <S>                    <C>            <C>           <C>          <C>    
   1995:
   Group Medical          $ 62,255       $127,205      $ 15,932    $  3,122

   Senior Health            88,790        181,616        55,218       3,355

   Life Insurance           68,829        818,417             -       9,600

   Medical Utilization 
    Management                   -              -             -           -
                          $219,874     $1,127,238      $ 71,150    $ 16,077

   1994:
   Group Medical          $ 68,608       $121,098      $ 16,176    $  4,343

   Senior Health            95,191        191,800        60,090       4,461

   Life Insurance           61,819        463,037             -       7,603

   Medical Utilization
    Management                   -              -             -           -
                          $225,618       $775,935      $ 76,266    $ 16,407

   1993:
   Group Medical          $ 92,153       $126,684      $ 15,844    $  3,862

   Senior Health           111,708        215,232        72,101       4,204

   Life Insurance           56,571        458,207             -       6,971

   Medical Utilization
    Management                   -              -             -           -
                          $260,432       $800,123      $ 87,945    $ 15,037

   </TABLE>

                             SCHEDULE III (continued)
                 PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

                        SUPPLEMENTARY INSURANCE INFORMATION
                                  (In thousands)

   <TABLE>
   <CAPTION>
                                                  Amortization
                                   Net                 of
                      Premiums  Investment          Deferred
                        and     Income and           Policy             Other
                       Policy Realized Gains       Acquisition Other  Operating
   Segment            Charges   and Losses* Benefits  Costs    Income Expenses*

   <S>               <C>        <C>        <C>      <C>      <C>      <C>     
   1995:

   Group Medical     $404,911   $  7,107   $253,444 $ 38,03 $ 18,867  $119,680

   Senior Health      221,040     13,959    145,527   21,601   1,557    52,675

   Life Insurance      61,092     53,902     76,846    9,566     551    22,005

   Medical Utilization
     Management             -          -          -        -  17,098    16,359

   Corporate Expenses       -          -          -        -       -    12,627
                     $687,043   $ 74,968   $475,817 $ 69,199$ 38,073  $223,346

   1994:

   Group Medical     $431,831   $  9,184   $267,450 $ 62,281$ 16,618  $117,013

   Senior Health      227,349      6,516    139,799   29,807   1,166    52,005

   Life Insurance      44,929     26,700     42,947    7,985    (554)   11,606

   Medical Utilization 
     Management             -          3          -        -  10,413     8,390

   Corporate Expenses       -          -          -        -       -     8,850
                     $704,109   $ 42,403   $450,196 $100,073$ 27,643  $197,864

   1993:

   Group Medical     $357,784   $  8,033   $246,117 $ 36,189$ 13,925  $ 90,908

   Senior Health      243,900      2,393    151,846   30,132     800    52,860

   Life Insurance      39,282     28,478     39,419   10,554      27    10,191

   Medical Utilization 
     Management             -          2          -        -   4,504     5,717

   Corporate Expenses       -          -          -        -      -      6,431
                     $640,966   $ 38,906   $437,382 $ 76,875$ 19,256  $166,107


   *Allocations of net investment income and other operating expenses are based
   on a number of assumptions and estimates and results would change if
   different methods were applied.  Interest expense has been included with
   other operating expenses.  Realized investment gains and losses were
   allocated to the appropriate segment.

   </TABLE>

                                    SCHEDULE IV

                 PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

                                    REINSURANCE
                                  (In thousands)
   <TABLE>
   <CAPTION>
                                                                                           Assumed          Percentage
                                                                    Ceded to                from            of Amount
                                                    Gross              Other               Other               Net         Assumed
                                                   Amount            Companies            Companies          Amount         to net

    <S>                                           <C>                <C>                  <C>              <C>                 <C>
    Year Ended December 31, 1995:
       Life insurance in force*                  $17,742,813         $  7,466,875        $       -         $10,275,938          - 

       Premiums and Policy Charges:

       Group Medical                             $   404,600          $     7,484        $    7,795         $  404,911        1.9%
       Senior Health                                 228,388                9,682             2,334            221,040        1.1 
       Life Insurance                                106,774               49,027             3,345             61,092        5.5 
       Medical Utilization 
         Management                                        -                    -                 -                  -            
                                                 $   739,762          $    66,193        $   13,474         $  687,043


    Year Ended December 31, 1994:
       Life insurance in force*                  $12,581,797          $ 3,801,387        $       -          $8,780,410          - 

       Premiums and Policy Charges:

       Group Medical                             $   435,166          $    19,121        $   15,786         $  431,831        3.6%
       Senior Health                                 227,349                    -                 -            227,349          - 
       Life Insurance                                 61,939               18,152             1,142             44,929        2.5 
       Medical Utilization
       Management                                          -                    -                 -                  -
                                                 $   724,454          $    37,273        $   16,928         $  704,109


    Year Ended December 31, 1993:
       Life insurance in force*                  $11,823,127          $ 3,859,945        $       -          $7,963,182          - 

       Premiums and Policy Charges:

       Group Medical                             $   362,888          $    24,154        $   19,050         $  357,784        5.3%
       Senior Health                                 243,899                    -                 -            243,899          - 
       Life Insurance                                 55,433               16,438               288             39,283         .7 
       Medical Utilization
         Management                                        -                    -                 -                  -
                                                 $   662,220          $    40,592        $   19,338         $  640,966



    *At end of year
   </TABLE>

                                    SCHEDULE V

                 PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

                         VALUATION AND QUALIFYING ACCOUNTS

                                  (In thousands)

   <TABLE>
   <CAPTION>
                                                         Deductions-
                                                          Doubtful
                                                          Accounts
                                                           Written
                                  Balance at  Additions- off During  Balance
                                   Beginning  Charged to  the Year    at End
                                   of Year     Expense   /Disposals  of Year 
   Description

   <S>                              <C>        <C>        <C>       <C>     
   Year Ended December 31, 1995:
    Allowance for doubtful accounts $   895    $ 1,452    $   799   $  1,548
    Accumulated depreciation on
      building and equipment         19,325      5,172      1,127     23,370

   Year Ended December 31, 1994:
    Allowance for doubtful accounts   1,271      2,425      2,801        895
    Accumulated depreciation on
      building and equipment         16,891      5,532      3,098     19,325

   Year Ended December 31, 1993:
    Allowance for doubtful accounts   1,504      1,171      1,404      1,271
    Accumulated depreciation on
      building and equipment         11,646      5,515        270     16,891

   </TABLE>

   Pursuant to the requirements of Section 13 or 15(d) of the Securities
   Exchange Act of 1934, the registrant has duly caused this report to be signed
   on its behalf by the undersigned, thereunto duly authorized.


                                          PIONEER FINANCIAL SERVICES, INC.

                                          BY:  /S/  Peter W. Nauert

                                          Peter W. Nauert, Chairman/Chief
                                          Executive Officer


   Pursuant to the requirements of the Securities Exchange Act of 1934, this
   report has been signed below by the following persons on behalf of the
   registrant and in the capacities and on the dates indicated.

   Date:   March 8, 1996

   /S/  Peter W. Nauert                   /S/  Michael A. Cavataio
   Peter W. Nauert, Chairman,             Michael A. Cavataio
   Chief Executive Officer, and           Director and Vice Chairman
   Director


   /S/  William B. Van Vleet              /S/  R. Richard Bastian, III
   William B. Van Vleet, Director         R. Richard Bastian, III
                                          Director


   /S/  David I. Vickers                  /S/  Karl-Heinz Klaeser
   David I. Vickers, Treasurer            Karl-Heinz Klaeser
   and Chief Financial Officer            Director


   /S/  Robert F. Nauert                  /S/  Richard R. Haldeman
   Robert F. Nauert                       Richard R. Haldeman
   Director                               Director


   /S/  Charles R. Scheper                /S/  Michael K. Keefe  
   Charles R. Scheper                     Michael K. Keefe  
   President - Life Division              Director
   and Director


   /S/  Thomas J. Brophy                  /S/  Carl A. Hulbert
   Thomas J. Brophy                       Carl A. Hulbert
   President - Health Division            Director
   and Director


                                                                   EXHIBIT 10(f)

                              EMPLOYMENT AGREEMENT

     The Agreement is made as of September 1, 1995 between PIONEER FINANCIAL
SERVICES, INC., a Delaware corporation with its principal place of business at
1750 E. Golf Road, Schaumburg, IL 60173 (hereinafter "Pioneer Financial"); and
PETER W. NAUERT, an individual residing at 913 N. Main Street, Rockford, IL
61103 ( "Nauert").

                              W I T N E S S E T H:


     WHEREAS, Pioneer Financial is  an insurance holding company which  has life
and  accident and  health insurance  subsidiaries and  affiliated administrative
service and marketing companies; and

     WHEREAS,  Nauert  is currently  Chairman  and  Chief Executive  Officer  of
Pioneer Financial and Nauert possesses valuable  skills, expertise and abilities
in the life and accident and health insurance business; and

     WHEREAS,  Pioneer Financial is desirous of retaining the services of Nauert
as a key managerial employee; and

     WHEREAS, Nauert desires  to be employed by  Pioneer Financial on  the terms
set forth herein;

     NOW, THEREFORE, for and in consideration of the covenants contained herein,
Pioneer  Financial hereby employs Nauert and Nauert accepts such employment with
Pioneer Financial upon the terms and conditions hereinafter set forth.

     1.   Employment.  Pioneer Financial hereby employs Nauert and Nauert hereby
agrees to  be employed by Pioneer  Financial for a continually  renewing term of
three (3) years commencing on September 1, 1995, and continuing, without further
action on the part of Pioneer  Financial or Nauert, until terminated as provided
herein (the "Term"), to perform the duties set forth herein.

     2.   Duties.  Subject  to the control of the Board  of Directors of Pioneer
Financial, Nauert  shall serve during  the Term as Chairman  and Chief Executive
Officer of Pioneer Financial, and in such capacity shall render such services as
the Board of  Directors of Pioneer Financial shall direct.   In addition, Nauert
shall serve  in such other  offices or capacities  as the Board of  Directors of
Pioneer  Financial may  from time  to time  determine.   Nauert shall  have such
executive powers and authority as may reasonably  be required by him in order to
discharge such duties in an efficient and proper manner.

     3.   Compensation.   Pioneer Financial shall in the aggregate pay to Nauert
for all services to be rendered hereunder:

          (a)  an annual base  salary in an amount of not  less than One Million
Dollars  ($1,000,000); provided that the Board of Directors of Pioneer Financial
shall annually  make a review of  Nauert's salary and increase  such annual base
salary as it deems appropriate; and

          (b)  such  annual  bonus, as  may  be determined  by  the Compensation
Committee  of  the Board  of  Directors of  Pioneer  Financial,  based upon  the
achievement  of such Pioneer Financial company-wide performance standards as may
be established  by such  Committee and approved  by the stockholders  of Pioneer
Financial, provided, however,  that Nauert shall be entitled to  receive a bonus
for 1995 based upon the criteria heretofore established by the Committee.

     4.   Prior  Employment Agreements.    This Agreement  supersedes all  other
existing employment agreements between Pioneer Financial or its subsidiaries and
Nauert; provided, however, that  Section 4 of that certain Employment Agreement,
dated as  of December 3, 1993,  between Pioneer Financial and  Nauert, all other
provisions of such Agreement  relating to the transactions contemplated  in such
Section 4,  and the rights and  obligations of the parties  thereunder and under
the  Note relating  to the  transactions contemplated in  such Section  4, shall
remain in full force and effect in accordance with their respective terms. 
 
     5.   Stock Options.  Simultaneously with the execution and delivery of this
Agreement,  Pioneer  Financial  is issuing  to  Nauert  options  to purchase  an
aggregate of 500,000 shares of Pioneer Financial common stock.  Such options are
being issued subject to the approval by the stockholders of Pioneer Financial of
an appropriate amendment to  the Pioneer Financial 1994 Omnibus  Stock Incentive
Program (the  "Plan") which would,  among other  things, increase the  number of
options  which may  be granted under  the Plan  to any participant  in any year.
Such  options are exercisable as  follows: 100,000 on  or after the  date of the
execution  and delivery  of this Agreement  at $15.25  per share;  100,000 on or
after September 1, 1996  at $16.75 per share; 100,000  on or after September  1,
1997 at $18.50  per share; 100,000 on or  after September 1, 1998 at  $20.25 per
share; and 100,000 on or after September 1, 1999 at  $22.25 per share; provided,
however, that none of such options are exercisable within six months of the date
of grant.  Such options  (x) are  exercisable only if Nauert is employed by  PFS
or one of its subsidiaries at the time they can first be exercised; and (y) have
been issued on such  other terms and conditions  as are contained in the  Option
Agreement relating thereto.

     6.   Benefits.  During  his employment hereunder, Nauert  shall be entitled
to participate in all  employee benefits made available to  management personnel
of Pioneer Financial and its subsidiaries.

     7.   Death.    Nauert's  employment  by Pioneer  Financial  will  terminate
immediately upon  his death; provided,  however, that in  the event  of Nauert's
death during the Term, Nauert's estate  shall be entitled to receive the payment
described in the last sentence of Section 9(c).

     8.   Disability.   If during Nauert's employment  hereunder, Nauert becomes
totally or partially disabled, Pioneer Financial shall continue to pay to Nauert
as  long as  such  disability  continues  during the  Term  (or  until  Nauert's
employment is terminated by  Pioneer Financial in accordance with  Section 9 (if
earlier))  the  level  of  annual  salary payable  to  Nauert  at  the  date his
disability  is  determined,  reduced  dollar-for-dollar  to the  extent  of  any
disability insurance  payments paid to  Nauert through  insurance programs,  the
premiums for  which were paid  by Pioneer  Financial or its  subsidiaries.   For
purposes  of this  Agreement, the  term "total  disability" shall  mean Nauert's
inability  due to  illness, accident or  other physical or  mental incapacity to
engage  in  the full  time performance  of his  duties  under this  Agreement as
reasonably determined  by the Board of  Directors of Pioneer Financial  based on
such evidence  as  such Board  shall  deem  appropriate. For  purposes  of  this
Agreement,  "partial disability"  shall mean  Nauert's ability  due to  illness,
accident or  other physical or mental  incapacity to engage in  only the partial
performance of his  duties under this Agreement, as reasonably determined by the
Board  of Directors of  Pioneer Financial based  on such evidence  as such Board
shall deem appropriate.

     9.   Termination.

          (a)  End of Term.  Pioneer Financial  shall have the right at any time
during  the  Term, by  action  of  its Board  of  Directors,  to terminate  this
Agreement upon thirty-six (36) months prior written notice to Nauert.

          (b)  For Cause.  Pioneer  Financial shall have the right  to terminate
Nauert's  employment hereunder  at any time  during the  Term "for  cause".  For
purposes of this Agreement,  "for cause" shall mean any of the following actions
(or  inactions)  by Nauert:    illegal  conduct of  a  severity  greater than  a
misdemeanor,   gross  neglect   of,  and  the   continued  failure   to  perform
substantially, Nauert's  duties under this Agreement.   Notwithstanding anything
herein to the contrary, Nauert's inability to perform the duties of his position
due to his total or partial  disability (as defined herein) shall not be  deemed
to constitute cause.

          If, in the  opinion of the  Board of Directors  of Pioneer  Financial,
Nauert's employment shall become subject to termination for cause, such Board of
Directors shall give Nauert notice to  that effect, which notice shall  describe
the  matter or matters constituting such  cause.  If, at the  end of such thirty
(30) day period,  Nauert has  not substantially  eliminated or  cured each  such
matter or  matters, then Pioneer Financial  shall have the right  to give Nauert
notice  of the  termination of  his employment.   Nauert's  employment hereunder
shall be considered terminated for cause as of the date specified in such notice
of termination unless  and until there  is a final  determination by a  court of
competent  jurisdiction that the cause of termination of Nauert's employment did
not exist at the time of giving said notice of termination.  Upon termination of
Nauert's  employment "for cause", this Agreement shall terminate without further
obligations  to Nauert other than  Pioneer Financial's obligation  (a) to pay to
Nauert in  a  lump  sum in  cash  within thirty  (30)  days  after the  date  of
termination Nauert's base  salary through the date of termination  to the extent
not theretofore paid and (b) to the extent not theretofore  paid or provided, to
pay or provide to pay, to Nauert on a timely basis any other amounts or benefits
required to be paid or provided or which Nauert is eligible to receive under any
plan, program, policy or practice or contract or agreement of Pioneer Financial.

          (c)  Without Cause.    Pioneer  Financial  shall  have  the  right  to
terminate Nauert's employment  hereunder without  cause at any  time during  the
Term.  If  the Board of  Directors determines to  terminate Nauert's  employment
without cause, Pioneer Financial shall give notice of such termination to Nauert
and Nauert's  employment hereunder shall be considered  terminated without cause
as of the date  specified in such notice of  termination.  Upon the date  of the
termination of Nauert's employment without cause, Nauert shall be paid an amount
equal to the  present value, discounted to the present at  an annual rate of 8%,
of  the salary  which  would have  been payable  during  a period  equal  to the
remainder of  the Term, commencing  on the  date of termination  at the  rate of
annual base salary payable to Nauert at the date of termination.

          (d)  By  Nauert.  Nauert may terminate his employment hereunder at any
time by retirement or resignation, upon notice to Pioneer Financial.   Upon such
termination by  Nauert, no compensation  for any period  after the date  of such
termination  shall be  payable  to  Nauert;  provided,  however,  that  if  such
termination  by Nauert is for "good reason"  (as defined in Section 10(c)), then
Nauert  shall be  entitled to  the  payment described  in the  last sentence  of
Section 9(c).

          (e)  Change in  Control Effect.  No  payments shall be  made to Nauert
pursuant  to this Section 9  in the event  that Nauert is entitled  to Change in
Control Compensation pursuant to Section 10.

     10.  Change in Control.

          (a)  Change in Control Severance Compensation.  If (x) within 180 days
following  a Change of  Control (as defined  in Section 10(b))  is terminated by
Nauert for any reason whatsoever, or (y)  within two years following a Change in
Control,  Nauert's employment is terminated by Pioneer Financial other than "for
cause" (as defined  in Section 9(b) or is terminated by Nauert for "good reason"
(as defined in  Section 10(c)), then  Nauert shall be  entitled to receive  from
Pioneer  Financial a  lump sum  cash payment  in an  amount ("Change  in Control
Compensation")  equal to   three times the  average income reflected  on the W-2
form  or forms  issued to Nauert  by Pioneer  Financial or  its subsidiaries for
services performed for  them for the five (5) calendar  years preceding the year
in which such Change of Control occurs.  Pioneer Financial shall pay such amount
to Nauert  within thirty  (30) days of  the date  of termination.   If  Nauert's
employment is terminated  by Pioneer Financial for cause, by  reason of Nauert's
death  or retirement, or  by Nauert without  good reason, the  Change in Control
Compensation will not be  paid.  If Nauert was totally or  partially disabled as
of the Change in Control, the Change in Control Compensation will not be paid.

b)   Change In Control.   For  purposes of this  Agreement, "Change in  Control"
shall mean the occurrence of any of the following events:               

            (i)  any person or persons acting as a group, other than a person
which  as of  the  date of  this  Agreement is  the beneficial  owner  of voting
securities of  Pioneer Financial  and other  than Nauert  or  a group  including
Nauert, shall become  the beneficial  owner of securities  of Pioneer  Financial
representing at least thirty-four percent (34%) of  the combined voting power of
Pioneer Financial's then outstanding securities; or

               (ii) any consolidation  or merger to which Pioneer Financial is a
party,  if  following such  consolidation  or  merger, stockholders  of  Pioneer
Financial  immediately  prior  to   such  consolidation  or  merger   shall  not
beneficially  own securities representing at least  sixty-seven percent (67%) of
the combined voting power of the outstanding voting securities of  the surviving
or continuing corporation; or

               (iii)     any  sale, lease,  exchange or  other transfer  (in one
transaction or in  a series of  related transactions)  of all, or  substantially
all, of the assets of  Pioneer Financial, other than to an entity  (or entities)
of  which Pioneer Financial or the stockholders of Pioneer Financial immediately
prior  to  such transaction  beneficially own  securities representing  at least
sixty-seven percent (67%) of the combined voting power of the outstanding voting
securities.

          (c)  Good Reason.  For purposes of this Agreement, "good reason" shall
mean any of the following:

               (i)  a change in Nauert's  status or position, the assignment  to
Nauert  of any duties or  responsibilities which are  inconsistent with Nauert's
status  and position  or a reduction  in the  duties and  responsibilities to be
exercised by Nauert;

               (ii) any action by Pioneer  Financial which renders Nauert unable
to effectively discharge his duties and responsibilities hereunder;

               (iii)      the  failure to maintain  Nauert's minimum annual base
salary  in accordance with  Section 3(a)  or; in the  event that  such salary is
increased during  the Term  as provided herein,  any reduction in  Nauert's then
current annual base salary.

               (iv) a  failure  by  Pioneer  Financial to  continue  in  effect,
without material change,  any benefit or incentive plan  or arrangement in which
Nauert and all other executive officers of Pioneer Financial participate, or the
taking of  any action by Pioneer Financial which would materially and  adversely
affect Nauert's participation in, or materially reduce Nauert's benefits  under,
any such plan or arrangement;

               (v)  a relocation  of Nauert's workplace by  Pioneer Financial to
any place outside the  Chicago, Illinois metropolitan area, except  for required
travel  by Nauert  on Pioneer  Financial's business  to an  extent substantially
consistent with  Nauert's business  travel obligations  hereunder prior to  such
relocation;

               (vi) a reduction by Pioneer Financial in Nauert's eligibility for
paid vacation  benefits under a program  or policy applicable to  Nauert and all
other executive officers of Pioneer Financial; or

               (vii)     any  failure   by  Pioneer  Financial  to   obtain  the
assumption of this Agreement by any successor or assignee thereto.

11.  Confidential Information and Trade Secrets.

          (a)  Nature.  During Nauert's  employment by Pioneer Financial, Nauert
will enjoy access to  Pioneer Financial's "confidential information" and  "trade
secrets".  For purposes of this Agreement, "confidential information" shall mean
information  which  is not  publicly  available,  including without  limitation,
information  concerning   customers,  material  sources,   suppliers,  financial
projections, marketing  plans and  operation methods, Nauert's  access to  which
derives solely from Nauert's employment with Pioneer Financial.  For purposes of
this  Agreement,  "trade  secrets"  shall mean  Pioneer  Financial's  processes,
methodologies  and techniques known only to those employees of Pioneer Financial
who  need to know  such secrets in  order to perform  their duties on  behalf of
Pioneer  Financial.   Pioneer Financial  takes numerous  steps, including  these
provisions, to protect the confidentiality  of its confidential information  and
trade secrets, which it considers unique, valuable and special assets.

          (b)  Restricted Use  and Non-Disclosure.  Nauert,  recognizing Pioneer
Financial's  significant investment of time, efforts and money in developing and
preserving  its  confidential  information,  shall not,  during  his  employment
hereunder  and for a two  (2) year period  after the end  of Nauert's employment
hereunder,  use for  his  direct or  indirect  personal benefit  any  of Pioneer
Financial's confidential  information or  trade secrets.   For  a  two (2)  year
period after the end of Nauert's employment hereunder, Nauert shall not disclose
to  any  person any  of Pioneer  Financial's  confidential information  or trade
secrets.

          (c)  Return  of  Pioneer  Financial  Property.   Upon  termination  of
Nauert's  employment with Pioneer Financial, for whatever reason and in whatever
manner, Nauert  shall return to Pioneer Financial all copies of all writings and
records relating  to Pioneer  Financial's business, confidential  information or
trade secrets which are in Nauert's possession of such time.

     12.  Non-Competition and Non-Solicitation.   

          (a)  Pioneer  Financial's Investment.   Pioneer Financial  is spending
and will spend much time, money and effort in building relationships with agents
and  insureds, and  will pay  Nauert valuable  consideration pursuant  hereto in
exchange  for  Nauert's  promises   herein,  including  without  limitation  the
covenants in Section 11  and in this Section 12.   Pioneer Financial has engaged
Nauert as Chairman and Chief Executive Officer of Pioneer Financial in order to,
among  other  reasons,  take advantage  of  Nauert's  unique  knowledge of,  and
contacts within, the life and accident and health insurance industry.   Further,
Pioneer  Financial will  invest  significant  time  and  money  in  the  further
development  of Nauert's  business ability,  image and  standing.  As  Nauert is
Chairman  and Chief Executive Officer  of Pioneer Financial,  the reputation and
success of Nauert  will be closely tied to the reputation and success of Pioneer
Financial  and, during the Term, Nauert  will be heavily identified with Pioneer
Financial's business.

          (b)  Non-Competition.  During Nauert's  employment hereunder and for a
twelve  (12)  month period  after termination  of  such employment,  unless such
termination is made by Pioneer Financial  without cause or unless there has been
a Change in Control prior to such termination, Nauert shall not engage, directly
or indirectly, whether as an owner, partner, employee, officer, director, agent,
consultant or otherwise,  in any location where Pioneer Financial  or any of its
subsidiaries  is engaged  in business  after the  date hereof  and prior  to the
termination of Nauert's employment, in a business the same as or similar to, any
business now,  or at  any  time after  the date  hereof  and prior  to  Nauert's
termination,  conducted  by  Pioneer  Financial  or  any  of  its  subsidiaries,
provided,  however, that  the mere ownership  of 5%  or less  of the stock  of a
company whose shares are traded on a national securities  exchange or are quoted
on the  National Association  of Securities  Dealers Automated  Quotation System
shall not be deemed ownership which is prohibited hereunder.

          (c)  Non-Solicitation.    During  the  twenty-four  (24)  month period
following  termination of  Nauert's  employment with  Pioneer Financial,  Nauert
shall not, directly  or indirectly induce employees of Pioneer  Financial or any
of its subsidiaries to leave such employment with the result that such employees
would  engage  in business  activities which  are  substantially similar  or are
closely related to the business activities such employee performed on behalf  of
Pioneer Financial  and which compete against  Pioneer Financial. Notwithstanding
the above, in the event Nauert is terminated by Pioneer Financial without cause,
then the twenty-four  (24) month period referred to in  this Section 12(c) shall
be reduced to twelve (12) months.          

       (d)  Enforceability.     The  necessity  of   protection  against  the
competition  of Nauert  and the  nature and  scope of  such protection  has been
carefully  considered by  the parties  hereto.   The  parties  hereto agree  and
acknowledge that the duration, scope and geographic areas applicable to the non-
competition covenant in this Section 12 are fair, reasonable and necessary, that
adequate compensation has been received by Nauert for such obligations, and that
these obligations do not prevent Nauert from earning a livelihood.   If, however
for any reason any court determines  that the restrictions in this Agreement are
not  reasonable,  that  consideration is  inadequate  or  that  Nauert has  been
prevented from earning  a livelihood,  such restrictions  shall be  interpreted,
modified or rewritten  to include as much of the  duration, scope and geographic
area identified  in this Section 12  as will render such  restrictions valid and
enforceable.

     13.  Retention of Pioneer Financial  Stock.  During the Term,  Nauert shall
retain, directly or indirectly,  ownership of not less than 1,000,000  shares of
Pioneer  Financial common stock unless, and  except to the extent, released from
this obligation  by a written release  from Pioneer Financial.   For purposes of
this Agreement,  "retain indirectly"  shall  mean and  refer  to any  shares  of
Pioneer Financial common stock, which would  be considered to be owned by Nauert
under  Section 267(c) of the  Code, or the  income of which would  be taxable to
Nauert, his  spouse or his  children, or to any  trust of which  Nauert would be
deemed the owner under any of Sections 671 through 677, inclusive, of the Code. 
    

     14.  Right of  First Refusal.  During  the Term, Nauert shall  not transfer
any shares of stock  of Pioneer Financial for consideration to any person  other
than a relative of Nauert,  unless Nauert has offered to transfer such shares to
Pioneer  Financial on  the same  terms, provided,  however, that  this provision
shall not apply at any time when the average last reported sale price for Common
Stock of  Pioneer Financial on the  New York Stock Exchange  for the immediately
preceding five (5) trading days is greater than or equal to $12.00 per share.


     15.  Breach or Threatened Breach of Non-Competition Covenant.  In the event
of a breach or  threatened breach by Nauert of any provision of Section 11 or 12
hereof, Nauert acknowledges that the remedy at law would be  inadequate and that
Pioneer Financial shall  be entitled  to an injunction  restraining Nauert  from
such act or threatened breach.   Nothing herein contained shall be  construed as
prohibiting Pioneer Financial from  pursuing any other remedies available  to it
for  such  breach  or threatened  breach,  including  the  recovery of  monetary
damages.

     16.  Business Days.    Any date  specified  in this  Agreement which  is  a
Saturday,  Sunday  or legal  holiday  shall be  extended  to  the first  regular
business day after such date which is not a Saturday, Sunday or legal holiday.

     17.  Choice  of  Law.    This  Agreement has  been  executed  and  made  in
accordance  with the  laws of  the State  of Illinois  and is  to be  construed,
enforced and governed in accordance therewith.

     18.  Counterparts.  This Agreement may be executed in several counterparts,
each of which  shall be an original, but all of  which together shall constitute
one and the same instrument.

     19.  Entire  Agreement  Amendments.   This  Agreement  contains the  entire
agreement among  the parties hereto  with respect to  the subject matter  hereof
and,  except as  provided in  Section  4 above,  supersedes  all other  existing
employment agreements between Pioneer Financial  or its subsidiaries and Nauert.
No  change or modification  of this Agreement,  or any waiver  of the provisions
hereof, shall  be valid unless the same is in  writing and signed by the parties
hereto.   Waiver  by any  party hereto of  a breach  by the  other party  of any
provisions of  this Agreement shall not operate  or be construed as  a waiver of
any subsequent breach by such party.

     20.  Headings.  The headings used herein are for ease of interpretation and
shall have no effect on the interpretation of any provision of this Agreement.

     21.  Notices.   All  notices,  requests, demands  and other  communications
hereunder  shall be  in writing  and shall,  until receipt  of contrary  written
instructions, be delivered personally  to, or mailed by certified  or registered
mail with proper postage prepaid, to the party at the address as follows:


     TO PIONEER FINANCIAL:    Pioneer Financial Services, Inc.
                         1750 E. Golf Road
                         Schaumburg, IL  60173



     TO NAUERT:               Mr. Peter W. Nauert
                         913 N. Main Street
                         Rockford, IL  61103



     22.  Severability.   If any  provision of  this Agreement  is held  for any
reason to  be invalid,  it  will not  invalidate any  other  provisions of  this
Agreement which  are in themselves valid, nor  will it invalidate the provisions
of any  other  agreement  between the  parties  hereto.   Rather,  such  invalid
provision shall be  construed so as  to give  it the maximum  effect allowed  by
applicable law.  Any other written agreement between the parties hereto shall be
conclusively deemed to be an agreement independent of this Agreement.


     23.  Successors  and Assigns.  This Agreement and all the provisions hereof
shall  be binding upon and inure to the  benefit of the parties hereto and their
respective heirs, legal representatives, successors and permitted assigns.  This
Agreement and the rights and obligations hereunder may not be assigned by either
party without the prior written consent of the other.


     24.  Time of the Essence.  Time is of the essence of this Agreement.

     IN  WITNESS  WHEREOF,  the  parties  hereto  have  caused  this  Employment
Agreement to be executed  on December 22,  1995, but to be  effective as of  the
date first above written.



Attest:                            "Pioneer Financial"

                                   PIONEER FINANCIAL SERVICES, INC.

_____________________________      By:  ___________________________________
                                   Title:  __________________________________



Witness:                           "Nauert"

______________________________     ________________________________________
                                   Peter W. Nauert





g:\acw\nauert\pwnag.d20f

                                                                   EXHIBIT 10(i)

                              EMPLOYMENT AGREEMENT

     The Agreement is made as of September 1, 1995 between PIONEER FINANCIAL
SERVICES, INC., a Delaware corporation with its principal place of business at
1750 E. Golf Road, Schaumburg, IL 60173 (hereinafter "Pioneer Financial"); and
THOMAS J. BROPHY, an individual residing at 461 W. Rosiland Drive, Palatine, IL
60074.

                              W I T N E S S E T H:


     WHEREAS, Pioneer Financial is an insurance holding company which has life
and accident and health insurance subsidiaries and affiliated administrative
service and marketing companies; and

     WHEREAS, Brophy is currently President of the Health Division of Pioneer
Financial and Brophy possesses valuable skills, expertise and abilities in the
life and accident and health insurance business; and

     WHEREAS, Pioneer Financial is desirous of retaining the services of Brophy
as a key managerial employee; and

     WHEREAS, Brophy desires to be employed by Pioneer Financial on the terms
set forth herein;

     NOW, THEREFORE, for and in consideration of the covenants contained herein,
Pioneer Financial hereby employs Brophy and Brophy accepts such employment with
Pioneer Financial upon the terms and conditions hereinafter set forth.

     1.   Employment.  Pioneer Financial hereby employs Brophy and Brophy hereby
agrees to be employed by Pioneer Financial for a term (the "Term") of three (3)
years commencing on September 1, 1995, and continuing through August 31, 1998,
to perform the duties set forth herein.

     2.   Duties.  Subject to the control of the Board of Directors of Pioneer
Financial, Brophy shall serve during the Term as President of the Health
Division of Pioneer Financial or in such other senior executive offices or
capacities as the Board of Directors of Pioneer Financial may from time to time
determine; and in such capacity shall render such services as the Board of
Directors of Pioneer Financial shall direct.  Brophy shall have such executive
powers and authority as may reasonably be required by him in order to discharge
such duties in an efficient and proper manner.

     3.   Compensation.  Pioneer Financial shall in the aggregate pay to Brophy
for all services to be rendered hereunder:

          (a)  Base Salary.  An annual base salary in an amount of not less than
Three Hundred Thousand Dollars ($300,000); provided that the Board of Directors
of Pioneer Financial shall annually make a review of Brophy's salary and
increase such annual base salary as it deems appropriate; and


          (b)  Bonus.  Such annual bonus, as may be determined by the
Compensation Committee of the Board of Directors of Pioneer Financial, based
upon the achievement of such Pioneer Financial company-wide performance
standards as may be established by such Committee.

     4.   Stock Options.  Simultaneously with the execution and delivery of this
Agreement, Pioneer Financial is issuing to Brophy options to purchase an
aggregate of 75,000 shares of Pioneer Financial common stock.  Such options are
being issued subject to the approval by the stockholders of Pioneer Financial of
an appropriate amendment to the Pioneer Financial 1994 Omnibus Stock Incentive
Program (the "Plan") which would, among other things, increase the number of
options which may be granted under the Plan to any participant in any year. Such
options are exercisable as follows: 25,000 on or after the date of the
execution and delivery of this Agreement at $15.25 per share; and 25,000 on or
after September 1, 1996 at $16.75 per share; 25,000 on or after September 1,
1997 at $18.50 per share; provided, however, that none of such options are
exercisable within six months of the date of grant.  Such options are (x) vested
upon grant, (y) but are exercisable only if Brophy is employed by Pioneer
Financial or one of its subsidiaries at the time they can first be exercised;
and (z) have been issued on such other terms and conditions as are contained in
the Option Agreement relating thereto.

     5.   Benefits.  During his employment hereunder, Brophy shall be entitled
to participate in all employee benefits made available to management personnel
of Pioneer Financial and its subsidiaries.  Furthermore, in the event of the
termination of Brophy's employment with Pioneer Financial or its subsidiaries
for any reason whatsoever (including without limitation the expiration of this
agreement), other than termination for cause (as hereinafter defined) or by
Brophy without good reason (as hereinafter defined), then Pioneer Financial
shall provide (or cause to be provided) to Brophy, or makes such payments to
Brophy as shall enable Brophy to obtain at no cost to himself, until he reaches
the age of 65 the health insurance which would have been available to Brophy
during such period as an employee of Pioneer Financial or its subsidiaries
except for such termination; provided, however, that Pioneer Financial shall
have no such obligation in the event that Brophy becomes entitled to receive
substantially similar health insurance coverage as an employee of another
company.

     6.   Death.  Brophy's employment by Pioneer Financial will terminate
immediately upon his death; provided, however, that in the event of Brophy's
death during the Term, Brophy's estate shall be entitled to receive the payment
described in the last sentence of Section 8(b).

     7.   Disability.  If during Brophy's employment hereunder, Brophy becomes
totally or partially disabled, Pioneer Financial shall continue to pay to Brophy
as long as such disability continues during the Term (or until Brophy's
employment is terminated by Pioneer Financial in accordance with Section 8 (if
earlier)) the level of annual salary payable to Brophy at the date his
disability is determined, reduced dollar-for-dollar to the extent of any
disability insurance payments paid to Brophy through insurance programs, the
premiums for which were paid by Pioneer Financial or its subsidiaries.  For
purposes of this Agreement, the term "total disability" shall mean Brophy's
inability due to illness, accident or other physical or mental incapacity to
engage in the full time performance of his duties under this Agreement as
reasonably determined by the Board of Directors of Pioneer Financial based on
such evidence as such Board shall deem appropriate. For purposes of this
Agreement, "partial disability" shall mean Brophy's ability due to illness,
accident or other physical or mental incapacity to engage in only the partial
performance of his duties under this Agreement, as reasonably determined by the
Board of Directors of Pioneer Financial based on such evidence as such Board
shall deem appropriate.

     8.   Termination.

          (a)  For Cause.  Pioneer Financial shall have the right to terminate
Brophy's employment hereunder at any time during the Term "for cause".  For
purposes of this Agreement,  "for cause" shall mean any of the following actions
(or inactions) by Brophy:  illegal conduct of a severity greater than a
misdemeanor, gross neglect of, and the continued failure to perform
substantially, Brophy's duties under this Agreement.  Notwithstanding anything
herein to the contrary, Brophy's inability to perform the duties of his position
due to his total or partial disability (as defined herein) shall not be deemed
to constitute cause.

          If, in the opinion of the Board of Directors of Pioneer Financial,
Brophy's employment shall become subject to termination for cause, such Board of
Directors shall give Brophy notice to that effect, which notice shall describe
the matter or matters constituting such cause.  If, at the end of such thirty
(30) day period, Brophy has not substantially eliminated or cured each such
matter or matters, then Pioneer Financial shall have the right to give Brophy
notice of the termination of his employment.  Brophy's employment hereunder
shall be considered terminated for cause as of the date specified in such notice
of termination unless and until there is a final determination by a court of
competent jurisdiction that the cause of termination of Brophy's employment did
not exist at the time of giving said notice of termination.  Upon termination of
Brophy's employment "for cause", this Agreement shall terminate without further
obligations to Brophy other than Pioneer Financial's obligation (a) to pay to
Brophy in a lump sum in cash within thirty (30) days after the date of
termination Brophy's base salary through the date of termination to the extent
not theretofore paid and (b) to the extent not theretofore paid or provided, to
pay or provide to pay, to Brophy on a timely basis any other amounts or benefits
required to be paid or provided or which Brophy is eligible to receive under any
plan, program, policy or practice or contract or agreement of Pioneer Financial.

          (b)  Without Cause.  Pioneer Financial shall have the right to
terminate Brophy's employment hereunder without cause at any time during the
Term.  If the Board of Directors determines to terminate Brophy's employment
without cause, Pioneer Financial shall give notice of such termination to Brophy
and Brophy's employment hereunder shall be considered terminated without cause
as of the date specified in such notice of termination.  Upon the date of the
termination of Brophy's employment without cause, Brophy shall be paid an amount
equal to the present value, discounted to the present at an annual rate of 8%,
of an amount equal to the lesser of (x) the salary which would have been payable
during a period equal to the remainder of the Term, commencing on the date of
termination, at the rate of the annual base salary payable to Brophy at the date
of termination, or (y) two times his then current annual base salary.

          (c)  By Brophy.  Brophy may terminate his employment hereunder at any
time by retirement or resignation, upon notice to Pioneer Financial.  Upon such
termination by Brophy, no compensation for any period after the date of such
termination shall be payable to Brophy; provided, however, that if such
termination by Brophy is for "good reason" (as defined in Section 9(c)), then
Brophy shall be entitled to the payment described in the last sentence of
Section 8(b).

          (d)  Change in Control Effect.  No payments shall be made to Brophy
pursuant to this Section 8 in the event that Brophy is entitled to Change in
Control Compensation pursuant to Section 9.

     9.   Change in Control.

          (a)  Change in Control Severance Compensation.  If, during the term of
this Agreement, within two years following a Change in Control (as defined in
Section 9(b)), Brophy's employment is terminated by Pioneer Financial other than
"for cause" (as defined in Section 8(a) or is terminated by Brophy for "good
reason" (as defined in Section 9(c)), Brophy shall be entitled to receive from
Pioneer Financial a lump sum cash payment in an amount ("Change in Control
Compensation") equal to (x) three times the average income reflected on the W-2
form or forms issued to Brophy by Pioneer Financial or its subsidiaries for
services performed for them for the five (5) calendar years preceding the year
in which such Change of Control occurs, minus (y) one dollar ($1.00) and the
amount of any other items that are construed as a "parachute payment" under
Section 280G of the Internal Revenue Code of 1986, as amended (the "Code"),
other than any payment due pursuant to Section 9(d) below.  Pioneer Financial
shall pay such amount to Brophy within ten (10) days of the date of termination.
If Brophy's employment is terminated by Pioneer Financial for cause, by reason
of Brophy's death or retirement, or by Brophy without good reason, the Change in
Control Compensation will not be paid.  If Brophy was totally or partially
disabled as of the Change in Control, the Change in Control Compensation will
not be paid.

          (b)  Change In Control.  For purposes of this Agreement, "Change in
Control" shall mean the occurrence of any of the following events:

               (i)  any person or persons acting as a group, other than a person
which as of the date of this Agreement is the beneficial owner of voting
securities of Pioneer Financial and other than Brophy or a group including
Brophy, shall become the beneficial owner of securities of Pioneer Financial
representing at least thirty-four percent (34%) of the combined voting power of
Pioneer Financial's then outstanding securities; or

               (ii) any consolidation or merger to which Pioneer Financial is a
party, if following such consolidation or merger, stockholders of Pioneer
Financial immediately prior to such consolidation or merger shall not
beneficially own securities representing at least sixty-seven percent (67%) of
the combined voting power of the outstanding voting securities of the surviving
or continuing corporation; or

               (iii)     any sale, lease, exchange or other transfer (in one
transaction or in a series of related transactions) of all, or substantially
all, of the assets of Pioneer Financial, other than to an entity (or entities)
of which Pioneer Financial or the stockholders of Pioneer Financial immediately
prior to such transaction beneficially own securities representing at least
sixty-seven percent (67%) of the combined voting power of the outstanding voting
securities.

          (c)  Good Reason.  For purposes of this Agreement, "good reason" shall
mean any of the following:

               (i)  a change in Brophy's status or position, the assignment to
Brophy of any duties or responsibilities which are inconsistent with Brophy's
status and position or a reduction in the duties and responsibilities to be
exercised by Brophy;

               (ii) any action by Pioneer Financial which renders Brophy unable
to effectively discharge his duties and responsibilities hereunder;

               (iii)      the failure to maintain Brophy's minimum annual base
salary in accordance with Section 3(a) or; in the event that such salary is
increased during the Term as provided herein, any reduction in Brophy's then
current annual base salary; or

               (iv) any failure by Pioneer Financial to obtain the assumption of
this Agreement by any successor or assignee thereto.


     10.  Confidential Information and Trade Secrets.

          (a)  Nature.  During Brophy's employment by Pioneer Financial, Brophy
will enjoy access to Pioneer Financial's "confidential information" and "trade
secrets".  For purposes of this Agreement, "confidential information" shall mean
information which is not publicly available, including without limitation,
information concerning customers, material sources, suppliers, financial
projections, marketing plans and operation methods, Brophy's access to which
derives solely from Brophy's employment with Pioneer Financial.  For purposes of
this Agreement, "trade secrets" shall mean Pioneer Financial's processes,
methodologies and techniques known only to those employees of Pioneer Financial
who need to know such secrets in order to perform their duties on behalf of
Pioneer Financial.  Pioneer Financial takes numerous steps, including these
provisions, to protect the confidentiality of its confidential information and
trade secrets, which it considers unique, valuable and special assets.

          (b)  Restricted Use and Non-Disclosure.  Brophy, recognizing Pioneer
Financial's significant investment of time, efforts and money in developing and
preserving its confidential information, shall not, during his employment
hereunder and for a two (2) year period after the end of Brophy's employment
hereunder, use for his direct or indirect personal benefit any of Pioneer
Financial's confidential information or trade secrets.  For a two (2) year
period after the end of Brophy's employment hereunder, Brophy shall not disclose
to any person any of Pioneer Financial's confidential information or 
tradesecrets.

          (c)  Return of Pioneer Financial Property.  Upon termination of
Brophy's employment with Pioneer Financial, for whatever reason and in whatever
manner, Brophy shall return to Pioneer Financial all copies of all writings and
records relating to Pioneer Financial's business, confidential information or
trade secrets which are in Brophy's possession of such time.

     11.  Non-Competition and Non-Solicitation.   

          (a)  Pioneer Financial's Investment.  Pioneer Financial is spending
and will spend much time, money and effort in building relationships with agents
and insureds, and will pay Brophy valuable consideration pursuant hereto in
exchange for Brophy's promises herein, including without limitation the
covenants in Section 10 and in this Section 11.  Pioneer Financial has engaged
Brophy as a senior executive officer of Pioneer Financial in order to, among
other reasons, take advantage of Brophy's unique knowledge of, and contacts
within, the life and accident and health insurance industry.  Further, Pioneer
Financial will invest significant time and money in the further development of
Brophy's business ability, image and standing.  As Brophy is a senior executive
officer of Pioneer Financial, the reputation and success of Brophy will be
closely tied to the reputation and success of Pioneer Financial and, during the
Term, Brophy will be heavily identified with Pioneer Financial's business.

          (b)  Non-Competition.  During Brophy's employment hereunder and for a
twenty-four (24) month period after termination of such employment, unless such
termination is made by Pioneer Financial without cause or unless there has been
a Change in Control prior to such termination, Brophy shall not engage, directly
or indirectly, whether as an owner, partner, employee, officer, director, agent,
consultant or otherwise, in any location where Pioneer Financial or any of its
subsidiaries is engaged in business after the date hereof and prior to Brophy's
termination, conducted by Pioneer Financial or any of its subsidiaries,
provided, however, that the mere ownership of 5% or less of the stock of a
company whose shares are traded on a national securities  exchange or are quoted
on the National Association of Securities Dealers Automated Quotation System
shall not be deemed ownership which is prohibited hereunder.

          (c)  Non-Solicitation.  During the twenty-four (24) month period
following termination of Brophy's employment with Pioneer Financial, Brophy
shall not, directly or indirectly induce employees of Pioneer Financial or any
of its subsidiaries to leave such employment with the result that such employees
would engage in business activities which are substantially similar or are
closely related to the business activities such employee performed on behalf of
Pioneer Financial and which compete against Pioneer Financial. Notwithstanding
the above, in the event Brophy is terminated by Pioneer Financial without cause,
then the twenty-four (24) month period referred to in this Section 11(c) shall
be reduced to twelve (12) months.

          (d)  Enforceability.  The necessity of protection against the
competition of Brophy and the nature and scope of such protection has been
carefully considered by the parties hereto.  The parties hereto agree and
acknowledge that the duration, scope and geographic areas applicable to the non-
competition covenant in this Section 11 are fair, reasonable and necessary, that
adequate compensation has been received by Brophy for such obligations, and that
these obligations do not prevent Brophy from earning a livelihood.  If, however
for any reason any court determines that the restrictions in this Agreement are
not reasonable, that consideration is inadequate or that Brophy has been
prevented from earning a livelihood, such restrictions shall be interpreted,
modified or rewritten to include as much of the duration, scope and geographic
area identified in this Section 11 as will render such restrictions valid and
enforceable.

     12.  Breach or Threatened Breach of Non-Competition Covenant.  In the event
of a breach or threatened breach by Brophy of any provision of Section 10 or 11
hereof, Brophy acknowledges that the remedy at law would be inadequate and that
Pioneer Financial shall be entitled to an injunction restraining Brophy from
such act or threatened breach.  Nothing herein contained shall be construed as
prohibiting Pioneer Financial from pursuing any other remedies available to it
for such breach or threatened breach, including the recovery of monetary
damages.

     13.  Business Days.  Any date specified in this Agreement which is a
Saturday, Sunday or legal holiday shall be extended to the first regular
business day after such date which is not a Saturday, Sunday or legal holiday.

     14.  Choice of Law.  This Agreement has been executed and made in
accordance with the laws of the State of Illinois and is to be construed,
enforced and governed in accordance therewith.

     15.  Counterparts.  This Agreement may be executed in several counterparts,
each of which shall be an original, but all of which together shall constitute
one and the same instrument.

     16.  Entire Agreement Amendments.  This Agreement contains the entire
agreement among the parties hereto with respect to the subject matter hereof. 
No change or modification of this Agreement, or any waiver of the provisions
hereof, shall be valid unless the same is in writing and signed by the parties
hereto.  Waiver by any party hereto of a breach by the other party of any
provisions of this Agreement shall not operate or be construed as a waiver of
any subsequent breach by such party.

     17.  Headings.  The headings used herein are for ease of interpretation and
shall have no effect on the interpretation of any provision of this Agreement.

     18.  Notices.  All notices, requests, demands and other communications
hereunder shall be in writing and shall, until receipt of contrary written
instructions, be delivered personally to, or mailed by certified or registered
mail with proper postage prepaid, to the party at the address as follows:

     TO PIONEER FINANCIAL:             Pioneer Financial Services, Inc.
                         1750 E. Golf Road
                         Schaumburg, IL  60173

     TO BROPHY:          Mr. Thomas J. Brophy
                         461 W. Rosiland Drive
                         Palatine, IL 60074


     19.  Severability.  If any provision of this Agreement is held for any
reason to be invalid, it will not invalidate any other provisions of this
Agreement which are in themselves valid, nor will it invalidate the provisions
of any other agreement between the parties hereto.  Rather, such invalid
provision shall be construed so as to give it the maximum effect allowed by
applicable law.  Any other written agreement between the parties hereto shall be
conclusively deemed to be an agreement independent of this Agreement.

     20.  Successors and Assigns.  This Agreement and all the provisions hereof
shall be binding upon and inure to the benefit of the parties hereto and their
respective heirs, legal representatives, successors and permitted assigns.  This
Agreement and the rights and obligations hereunder may not be assigned by either
party without the prior written consent of the other.


     21.  Time of the Essence.  Time is of the essence of this Agreement.



     IN WITNESS WHEREOF, the parties hereto have caused this Employment
Agreement to be executed on December 12, 1995, but to be effective as of the
date first above written.Attest:                            "Pioneer Financial"

                                   PIONEER FINANCIAL SERVICES, INC.

______________________________     By:  ___________________________________
                                   Title:  __________________________________




Witness:                           "Brophy"



______________________________     ________________________________________
                                   THOMAS J. BROPHY








g:\acw\agreemen\BROPHY.d11

                                                                   EXHIBIT 10(j)

                              EMPLOYMENT AGREEMENT

     The Agreement is made as of September 1, 1995 between PIONEER FINANCIAL
SERVICES, INC., a Delaware corporation with its principal place of business at
1750 E. Golf Road, Schaumburg, IL 60173 (hereinafter "Pioneer Financial"); and
CHARLES SCHEPER, an individual residing at 216 Kennedy Street, Covington, KY
41011-1722.

                              W I T N E S S E T H:


     WHEREAS, Pioneer Financial is an insurance holding company which has life
and accident and health insurance subsidiaries and affiliated administrative
service and marketing companies; and

     WHEREAS, Scheper is currently President of the Life Division of Pioneer
Financial and Scheper possesses valuable skills, expertise and abilities in the
life and accident and health insurance business; and

     WHEREAS, Pioneer Financial is desirous of retaining the services of Scheper
as a key managerial employee; and

     WHEREAS, Scheper desires to be employed by Pioneer Financial on the terms
set forth herein;

     NOW, THEREFORE, for and in consideration of the covenants contained herein,
Pioneer Financial hereby employs Scheper and Scheper accepts such employment
with Pioneer Financial upon the terms and conditions hereinafter set forth.

     1.   Employment.  Pioneer Financial hereby employs Scheper and Scheper
hereby agrees to be employed by Pioneer Financial for a term (the "Term") of
three (3) years commencing on September 1, 1995, and continuing through August
31, 1998, to perform the duties set forth herein.

     2.   Duties.  Subject to the control of the Board of Directors of Pioneer
Financial, Scheper shall serve during the Term as President of the Life Division
of Pioneer Financial or in such other senior executive offices or capacities as
the Board of Directors of Pioneer Financial may from time to time determine; and
in such capacity shall render such services as the Board of Directors of Pioneer
Financial shall direct.  Scheper shall have such executive powers and authority
as may reasonably be required by him in order to discharge such duties in an
efficient and proper manner.

     3.   Compensation.  Pioneer Financial shall in the aggregate pay to Scheper
for all services to be rendered hereunder:

          (a)  Base Salary.  An annual base salary in an amount of not less than
Three Hundred Thousand Dollars ($300,000); provided that the Board of Directors
of Pioneer Financial shall annually make a review of Scheper's salary and
increase such annual base salary as it deems appropriate; and


          (b)  Bonus.  Such annual bonus, as may be determined by the
Compensation Committee of the Board of Directors of Pioneer Financial, based
upon the achievement of such Pioneer Financial company-wide performance
standards as may be established by such Committee.

     4.   Stock Options.  Simultaneously with the execution and delivery of this
Agreement, Pioneer Financial is issuing to Scheper options to purchase an
aggregate of 75,000 shares of Pioneer Financial common stock.  Such options are
being issued subject to the approval by the stockholders of Pioneer Financial of
an appropriate amendment to the Pioneer Financial 1994 Omnibus Stock Incentive
Program (the "Plan") which would, among other things, increase the number of
options which may be granted under the Plan to any participant in any year. 
Such options are exercisable as follows: 25,000 on or after the date of the
execution and delivery of this Agreement at $15.25 per share; and 25,000 on or
after September 1, 1996 at $16.75 per share; 25,000 on or after September 1,
1997 at $18.50 per share; provided, however, that none of such options are
exercisable within six months of the date of grant.  Such options are (x) vested
upon grant, (y) but are exercisable only if Scheper is employed by Pioneer
Financial or one of its subsidiaries at the time they can first be exercised;
and (z) have been issued on such other terms and conditions as are contained in
the Option Agreement relating thereto.

     5.   Benefits.  During his employment hereunder, Scheper shall be entitled
to participate in all employee benefits made available to management personnel
of Pioneer Financial and its subsidiaries.  Furthermore, in the event of the
termination of Scheper's employment with Pioneer Financial or its subsidiaries
for any reason whatsoever (including without limitation the expiration of this
agreement) other than termination for cause (as hereinafter defined) or by
Scheper without good reason (as hereinafter defined), then Pioneer Financial
shall provide (or cause to be provided) to Scheper, or makes such payments to
Scheper as shall enable Scheper to obtain at no cost to himself, until he
reaches the age of 65, the health insurance which would have been available to
Scheper during such period as an employee of Pioneer Financial or its
subsidiaries except for such termination; provided, however, that Pioneer
Financial shall have no such obligation in the event that Scheper becomes
entitled to receive substantially similar health insurance coverage as an
employee of another company.

     6.   Death.  Scheper's employment by Pioneer Financial will terminate
immediately upon his death; provided, however, that in the event of Scheper's
death during the Term, Scheper's estate shall be entitled to receive the payment
described in the last sentence of Section 8(b).

     7.   Disability.  If during Scheper's employment hereunder, Scheper becomes
totally or partially disabled, Pioneer Financial shall continue to pay to
Scheper as long as such disability continues during the Term (or until Scheper's
employment is terminated by Pioneer Financial in accordance with Section 8 (if
earlier)) the level of annual salary payable to Scheper at the date his
disability is determined, reduced dollar-for-dollar to the extent of any
disability insurance payments paid to Scheper through insurance programs, the
premiums for which were paid by Pioneer Financial or its subsidiaries.  For
purposes of this Agreement, the term "total disability" shall mean Scheper's
inability due to illness, accident or other physical or mental incapacity to
engage in the full time performance of his duties under this Agreement as
reasonably determined by the Board of Directors of Pioneer Financial based on
such evidence as such Board shall deem appropriate. For purposes of this
Agreement, "partial disability" shall mean Scheper's ability due to illness,
accident or other physical or mental incapacity to engage in only the partial
performance of his duties under this Agreement, as reasonably determined by the
Board of Directors of Pioneer Financial based on such evidence as such Board
shall deem appropriate.

     8.   Termination.

          (a)  For Cause.  Pioneer Financial shall have the right to terminate
Scheper's employment hereunder at any time during the Term "for cause".  For
purposes of this Agreement,  "for cause" shall mean any of the following actions
(or inactions) by Scheper:  illegal conduct of a severity greater than a
misdemeanor, gross neglect of, and the continued failure to perform
substantially, Scheper's duties under this Agreement.  Notwithstanding anything
herein to the contrary, Scheper's inability to perform the duties of his
position due to his total or partial disability (as defined herein) shall not be
deemed to constitute cause.

          If, in the opinion of the Board of Directors of Pioneer Financial,
Scheper's employment shall become subject to termination for cause, such Board
of Directors shall give Scheper notice to that effect, which notice shall
describe the matter or matters constituting such cause.  If, at the end of such
thirty (30) day period, Scheper has not substantially eliminated or cured each
such matter or matters, then Pioneer Financial shall have the right to give
Scheper notice of the termination of his employment.  Scheper's employment
hereunder shall be considered terminated for cause as of the date specified in
such notice of termination unless and until there is a final determination by a
court of competent jurisdiction that the cause of termination of Scheper's
employment did not exist at the time of giving said notice of termination.  Upon
termination of Scheper's employment "for cause", this Agreement shall terminate
without further obligations to Scheper other than Pioneer Financial's obligation
(a) to pay to Scheper in a lump sum in cash within thirty (30) days after the
date of termination Scheper's base salary through the date of termination to the
extent not theretofore paid and (b) to the extent not theretofore paid or
provided, to pay or provide to pay, to Scheper on a timely basis any other
amounts or benefits required to be paid or provided or which Scheper is eligible
to receive under any plan, program, policy or practice or contract or agreement
of Pioneer Financial.

          (b)  Without Cause.  Pioneer Financial shall have the right to
terminate Scheper's employment hereunder without cause at any time during the
Term.  If the Board of Directors determines to terminate Scheper's employment
without cause, Pioneer Financial shall give notice of such termination to
Scheper and Scheper's employment hereunder shall be considered terminated
without cause as of the date specified in such notice of termination.  Upon the
date of the termination of Scheper's employment without cause, Scheper shall be
paid an amount equal to the present value, discounted to the present at an
annual rate of 8%, of an amount equal to the lesser of (x) the salary which
would have been payable during a period equal to the remainder of the Term,
commencing on the date of termination, at the rate of the annual base salary
payable to Scheper at the date of termination, or (y) two times his then current
annual base salary.

          (c)  By Scheper.  Scheper may terminate his employment hereunder at
any time by retirement or resignation, upon notice to Pioneer Financial.  Upon
such termination by Scheper, no compensation for any period after the date of
such termination shall be payable to Scheper; provided, however, that if such
termination by Scheper is for "good reason" (as defined in Section 9(c)), then
Scheper shall be entitled to the payment described in the last sentence of
Section 8(b).

          (d)  Change in Control Effect.  No payments shall be made to Scheper
pursuant to this Section 8 in the event that Scheper is entitled to Change in
Control Compensation pursuant to Section 9.

     9.   Change in Control.

          (a)  Change in Control Severance Compensation.  If, during the term of
this Agreement, within two years following a Change in Control (as defined in
Section 9(b)), Scheper's employment is terminated by Pioneer Financial other
than "for cause" (as defined in Section 8(a) or is terminated by Scheper for
"good reason" (as defined in Section 9(c)), Scheper shall be entitled to receive
from Pioneer Financial a lump sum cash payment in an amount ("Change in Control
Compensation") equal to (x) three times the average income reflected on the W-2
form or forms issued to Scheper by Pioneer Financial or its subsidiaries for
services performed for them for the five (5) calendar years preceding the year
in which such Change of Control occurs, minus  (y) one dollar ($1.00) and the
amount of any other items that are construed as a "parachute payment" under
Section 280G of the Internal Revenue Code of 1986, as amended (the "Code") other
than any payment due pursuant to Section 9(d) below.  Pioneer Financial shall
pay such amount to Scheper within ten (10) days of the date of termination.  If
Scheper's employment is terminated by Pioneer Financial for cause, by reason of
Scheper's death or retirement, or by Scheper without good reason, the Change in
Control Compensation will not be paid.  If Scheper was totally or partially
disabled as of the Change in Control, the Change in Control Compensation will
not be paid.

          (b)  Change In Control.  For purposes of this Agreement, "Change in
Control" shall mean the occurrence of any of the following events:

               (i)    any person or persons acting as a group, other than a
person which as of the date of this Agreement is the beneficial owner of voting
securities of Pioneer Financial and other than Scheper or a group including
Scheper, shall become the beneficial owner of securities of Pioneer Financial
representing at least thirty-four percent (34%) of the combined voting power of
Pioneer Financial's then outstanding securities; or

               (ii)   any consolidation or merger to which Pioneer Financial is
a party, if following such consolidation or merger, stockholders of Pioneer
Financial immediately prior to such consolidation or merger shall not
beneficially own securities representing at least sixty-seven percent (67%) of
the combined voting power of the outstanding voting securities of the surviving
or continuing corporation; or

               (iii)  any sale, lease, exchange or other transfer (in one
transaction or in a series of related transactions) of all, or substantially
all, of the assets of Pioneer Financial, other than to an entity (or entities)
of which Pioneer Financial or the stockholders of Pioneer Financial immediately
prior to such transaction beneficially own securities representing at least
sixty-seven percent (67%) of the combined voting power of the outstanding voting
securities.

          (c)  Good Reason.  For purposes of this Agreement, "good reason" shall
mean any of the following:

               (i)    a change in Scheper's status or position, the assignment
to Scheper of any duties or responsibilities which are inconsistent with
Scheper's status and position or a reduction in the duties and responsibilities
to be exercised by Scheper;

               (ii)   any action by Pioneer Financial which renders Scheper
unable to effectively discharge his duties and responsibilities hereunder;

               (iii)  the failure to maintain Scheper's minimum annual base
salary in accordance with Section 3(a) or; in the event that such salary is
increased during the Term as provided herein, any reduction in Scheper's then
current annual base salary; or

               (iv)   any failure by Pioneer Financial to obtain the assumption
of this Agreement by any successor or assignee thereto.

     10.  Confidential Information and Trade Secrets.

          (a)  Nature.  During Scheper's employment by Pioneer Financial,
Scheper will enjoy access to Pioneer Financial's "confidential information" and
"trade secrets".  For purposes of this Agreement, "confidential information"
shall mean information which is not publicly available, including without
limitation, information concerning customers, material sources, suppliers,
financial projections, marketing plans and operation methods, Scheper's access
to which derives solely from Scheper's employment with Pioneer Financial.  For
purposes of this Agreement, "trade secrets" shall mean Pioneer Financial's
processes, methodologies and techniques known only to those employees of Pioneer
Financial who need to know such secrets in order to perform their duties on
behalf of Pioneer Financial.  Pioneer Financial takes numerous steps, including
these provisions, to protect the confidentiality of its confidential information
and trade secrets, which it considers unique, valuable and special assets.

          (b)  Restricted Use and Non-Disclosure.  Scheper, recognizing Pioneer
Financial's significant investment of time, efforts and money in developing and
preserving its confidential information, shall not, during his employment
hereunder and for a two (2) year period after the end of Scheper's employment
hereunder, use for his direct or indirect personal benefit any of Pioneer
Financial's confidential information or trade secrets.  For a two (2) year
period after the end of Scheper's employment hereunder, Scheper shall not
disclose to any person any of Pioneer Financial's confidential information or
trade secrets.

          (c)  Return of Pioneer Financial Property.  Upon termination of
Scheper's employment with Pioneer Financial, for whatever reason and in whatever
manner, Scheper shall return to Pioneer Financial all copies of all writings and
records relating to Pioneer Financial's business, confidential information or
trade secrets which are in Scheper's possession of such time.



     11.  Non-Competition and Non-Solicitation.   

          (a)  Pioneer Financial's Investment.  Pioneer Financial is spending
and will spend much time, money and effort in building relationships with agents
and insureds, and will pay Scheper valuable consideration pursuant hereto in
exchange for Scheper's promises herein, including without limitation the
covenants in Section 10 and in this Section 11.  Pioneer Financial has engaged
Scheper as a senior executive officer of Pioneer Financial in order to, among
other reasons, take advantage of Scheper's unique knowledge of, and contacts
within, the life and accident and health insurance industry.  Further, Pioneer
Financial will invest significant time and money in the further development of
Scheper's business ability, image and standing.  As Scheper is a senior
executive officer of Pioneer Financial, the reputation and success of Scheper
will be closely tied to the reputation and success of Pioneer Financial and,
during the Term, Scheper will be heavily identified with Pioneer Financial's
business.

          (b)  Non-Competition.  During Scheper's employment hereunder and for a
twenty-four (24) month period after termination of such employment, unless such
termination is made by Pioneer Financial without cause or unless there has been
a Change in Control prior to such termination, Scheper shall not engage,
directly or indirectly, whether as an owner, partner, employee, officer,
director, agent, consultant or otherwise, in any location where Pioneer
Financial or any of its subsidiaries is engaged in business after the date
hereof and prior to Scheper's termination, conducted by Pioneer Financial or any
of its subsidiaries, provided, however, that the mere ownership of 5% or less of
the stock of a company whose shares are traded on a national securities 
exchange or are quoted on the National Association of Securities Dealers
Automated Quotation System shall not be deemed ownership which is prohibited
hereunder.

          (c)  Non-Solicitation.  During the twenty-four (24) month period
following termination of Scheper's employment with Pioneer Financial, Scheper
shall not, directly or indirectly induce employees of Pioneer Financial or any
of its subsidiaries to leave such employment with the result that such employees
would engage in business activities which are substantially similar or are
closely related to the business activities such employee performed on behalf of
Pioneer Financial and which compete against Pioneer Financial. Notwithstanding
the above, in the event Scheper is terminated by Pioneer Financial without
cause, then the twenty-four (24) month period referred to in this Section 11(c)
shall be reduced to twelve (12) months.

          (d)  Enforceability.  The necessity of protection against the
competition of Scheper and the nature and scope of such protection has been
carefully considered by the parties hereto.  The parties hereto agree and
acknowledge that the duration, scope and geographic areas applicable to the non-
competition covenant in this Section 11 are fair, reasonable and necessary, that
adequate compensation has been received by Scheper for such obligations, and
that these obligations do not prevent Scheper from earning a livelihood.  If,
however for any reason any court determines that the restrictions in this
Agreement are not reasonable, that consideration is inadequate or that Scheper
has been prevented from earning a livelihood, such restrictions shall be
interpreted, modified or rewritten to include as much of the duration, scope and
geographic area identified in this Section 11 as will render such restrictions
valid and enforceable.
     12.  Breach or Threatened Breach of Non-Competition Covenant.  In the event
of a breach or threatened breach by Scheper of any provision of Section 10 or 11
hereof, Scheper acknowledges that the remedy at law would be inadequate and that
Pioneer Financial shall be entitled to an injunction restraining Scheper from
such act or threatened breach.  Nothing herein contained shall be construed as
prohibiting Pioneer Financial from pursuing any other remedies available to it
for such breach or threatened breach, including the recovery of monetary
damages.

     13.  Business Days.  Any date specified in this Agreement which is a
Saturday, Sunday or legal holiday shall be extended to the first regular
business day after such date which is not a Saturday, Sunday or legal holiday.

     14.  Choice of Law.  This Agreement has been executed and made in
accordance with the laws of the State of Illinois and is to be construed,
enforced and governed in accordance therewith.

     15.  Counterparts.  This Agreement may be executed in several counterparts,
each of which shall be an original, but all of which together shall constitute
one and the same instrument.

     16.  Entire Agreement Amendments.  This Agreement contains the entire
agreement among the parties hereto with respect to the subject matter hereof. 
No change or modification of this Agreement, or any waiver of the provisions
hereof, shall be valid unless the same is in writing and signed by the parties
hereto.  Waiver by any party hereto of a breach by the other party of any
provisions of this Agreement shall not operate or be construed as a waiver of
any subsequent breach by such party.

     17.  Headings.  The headings used herein are for ease of interpretation and
shall have no effect on the interpretation of any provision of this Agreement.

     18.  Notices.  All notices, requests, demands and other communications
hereunder shall be in writing and shall, until receipt of contrary written
instructions, be delivered personally to, or mailed by certified or registered
mail with proper postage prepaid, to the party at the address as follows:

     TO PIONEER FINANCIAL:             Pioneer Financial Services, Inc.
                         1750 E. Golf Road
                         Schaumburg, IL  60173

     TO SCHEPER:         Mr. Charles Scheper
                         216 Kennedy Street
                         Covington, KY  41011-1722

     19.  Severability.  If any provision of this Agreement is held for any
reason to be invalid, it will not invalidate any other provisions of this
Agreement which are in themselves valid, nor will it invalidate the provisions
of any other agreement between the parties hereto.  Rather, such invalid
provision shall be construed so as to give it the maximum effect allowed by
applicable law.  Any other written agreement between the parties hereto shall be
conclusively deemed to be an agreement independent of this Agreement.

     20.  Successors and Assigns.  This Agreement and all the provisions hereof
shall be binding upon and inure to the benefit of the parties hereto and their
respective heirs, legal representatives, successors and permitted assigns.  This
Agreement and the rights and obligations hereunder may not be assigned by either
party without the prior written consent of the other.

     21.  Time of the Essence.  Time is of the essence of this Agreement.



     IN WITNESS WHEREOF, the parties hereto have caused this Employment
Agreement to be executed on December 12, 1995, but to be effective as of the
date first above written.




Attest:                            "Pioneer Financial"

                                   PIONEER FINANCIAL SERVICES, INC.

______________________________     By:  ___________________________________
                                   Title:  __________________________________




Witness:                           "Scheper"


______________________________     ________________________________________
                                   Charles Scheper






g:\acw\agreemen\scheper.d11


                                                                   EXHIBIT 10(k)

                               EMPLOYMENT AGREEMENT

     The Agreement is made as of January 1, 1996 between PIONEER FINANCIAL
SERVICES, INC., a Illinois corporation with its principal place of business at
1750 E. Golf Road, Schaumburg, IL 60173 (hereinafter "Pioneer Financial"); and
ANTHONY J. PINO, an individual residing at  1114 Glenlake Way, Louisville,
Kentucky 40245 (hereinafter "Pino").

                              W I T N E S S E T H:


     WHEREAS, Pioneer Financial is an insurance holding company and, through its
subsidiaries, owns 80% of the capital stock of Preferred Health Choice, Inc., an
Illinois corporation ("PHC");

     WHEREAS, PHC is a holding company which, through its subsidiaries, provides
managed care services; and

     WHEREAS, Pino is currently an executive officer of Pioneer Financial and
President and Chief Executive Officer of PHC; and Pino possesses valuable
skills, expertise and abilities in the life and accident and health insurance
and managed cares businesses; and

     WHEREAS, Pioneer Financial is desirous of retaining the services of Pino as
a key managerial employee; and

     WHEREAS, Pino desires to be employed by Pioneer Financial on the terms set
forth herein;

     NOW, THEREFORE, for and in consideration of the covenants contained herein,
Pioneer Financial hereby employs Pino and Pino accepts such employment with
Pioneer Financial upon the terms and conditions hereinafter set forth.

     1.   Employment. Pioneer Financial hereby employs Pino and Pino hereby
agrees to be employed by Pioneer Financial  for a term (the "Term") of three (3)
years commencing on January 1, 1996 to perform the duties set forth herein.

     2.   Duties.  Subject  to the control of the Board of Directors of Pioneer
Financial, Pino shall serve during the Term as President and Chief Executive
Officer of PHC or in such other senior executive offices or capacities as the
Board of Directors of Pioneer Financial may from time to time determine; and in
such capacity shall render such services as the Board of Directors of Pioneer
Financial shall direct.  Pino shall have such executive powers and authority as
may reasonably be required by him in order to discharge such duties in an
efficient and proper manner.

     3.   Compensation. PHC shall in the aggregate pay to Pino for all services
to be rendered hereunder:

          (a)  Base Salary.  An annual base salary in an amount of not less than
Two Hundred Seventy-Five Thousand Dollars ($275,000); provided that the Board of
Directors of Pioneer Financial shall annually make a review of Pino's salary and
increase such annual base salary as it deems appropriate; and

          (b)  Bonus.  Such annual bonus, as may be determined by the
Compensation Committee of the Board of Directors of Pioneer Financial, based
upon the achievement of such PHC company-wide performance standards as may be
established by such Committee.

     4.  Benefits.  During his employment hereunder, Pino shall be entitled to
participate in all employee benefits made available to management personnel of
Pioneer Financial and its subsidiaries.  Furthermore, in the event of the
termination of Pino's employment with Pioneer Financial or its subsidiaries for
any reason whatsoever (including without limitation the expiration of this
agreement) prior to the occurrence of one of the events referred to in Section
9(b) below, other than termination for cause (as hereinafter defined) or by Pino
without good reason (as hereinafter defined), then Pioneer Financial shall
provide (or cause to be provided) to Pino, or make such payments to Pino as
shall enable Pino to obtain at no cost to himself, until he reaches the age of
65 the health insurance which would have been available to Pino during such
period as an employee of Pioneer Financial or its subsidiaries except for such
termination; provided, however, that Pioneer Financial shall have no such
obligation in the event that Pino becomes entitled to receive substantially
similar health insurance coverage as an employee of another company.

     5.   Death.  Pino's employment by Pioneer Financial will terminate
immediately upon his death; provided, however, that in the event of Pino's death
during the Term, Pino's estate shall be entitled to receive the payment
described in the last sentence of Section 7(b).

     6.   Disability.  If during Pino's employment hereunder, Pino becomes
totally or partially disabled, Pioneer financial shall continue to pay to Pino
as long as such disability continues during the Term (or until Pino's employment
is terminated by Pioneer Financial in accordance with Section 7 (if earlier))
the level of annual salary payable to Pino at the date his disability is
determined, reduced dollar-for-dollar to the extent of any disability insurance
payments paid to Pino through insurance programs, the premiums for which were
paid by Pioneer Financial or its subsidiaries.  For purposes of this Agreement,
the term "total disability" shall mean Pino's inability due to illness, accident
or other physical or mental incapacity to engage in the full time performance of
his duties under this Agreement as reasonably determined by the Board of
Directors of Pioneer Financial based on such evidence as such Board shall deem
appropriate. For purposes of this Agreement, "partial disability" shall mean
Pino's ability due to illness, accident or other physical or mental incapacity
to engage in only the partial performance of his duties under this Agreement, as
reasonably determined by the Board of Directors of Pioneer Financial based on
such evidence as such Board shall deem appropriate.

     7.   Termination.

          (a)  For Cause. Pioneer Financial shall have the right to terminate
Pino's employment hereunder at any time during the Term "for cause".  For
purposes of this Agreement,  "for cause" shall mean any of the following actions
(or inactions) by Pino:  illegal conduct of a severity greater than a
misdemeanor, gross neglect of, and the continued failure to perform
substantially, Pino's duties under this Agreement.  Notwithstanding anything
herein to the contrary, Pino's inability to perform the duties of his position
due to his total or partial disability (as defined herein) shall not be deemed
to constitute cause.

          If, in the opinion of the Board of Directors of Pioneer Financial,
Pino's employment shall become subject to termination for cause, such Board of
Directors shall give Pino notice to that effect, which notice shall describe the
matter or matters constituting such cause.  If, at the end of such thirty (30)
day period, Pino has not substantially eliminated or cured each such matter or
matters, then Pioneer Financial shall have the right to give Pino notice of the
termination of his employment.  Pino's employment hereunder shall be considered
terminated for cause as of the date specified in such notice of termination
unless and until there is a final determination by a court of competent
jurisdiction that the cause of termination of Pino's employment did not exist at
the time of giving said notice of termination.  Upon termination of Pino's
employment "for cause", this Agreement shall terminate without further
obligations to Pino other than Pioneer Financial's obligation (a) to pay to Pino
in a lump sum in cash within thirty (30) days after the date of termination
Pino's base salary through the date of termination to the extent not theretofore
paid and (b) to the extent not theretofore paid or provided, to pay or provide
to pay, to Pino on a timely basis any other amounts or benefits required to be
paid or provided or which Pino is eligible to receive under any plan, program,
policy or practice or contract or agreement of Pioneer Financial.          

          (b)  Without Cause. Pioneer Financial shall have the right to
terminate Pino's employment hereunder without cause at any time during the Term.
If the Board of Directors determines to terminate Pino's employment without
cause, Pioneer Financial shall give notice of such termination to Pino and
Pino's employment hereunder shall be considered terminated without cause as of
the date specified in such notice of termination.  Upon the date of the
termination of Pino's employment without cause, Pino shall be paid an amount
equal to the present value, discounted to the present at an annual rate of 8%,
of an amount equal to the lesser of (x) the salary which would have been payable
during a period equal to the remainder of the Term, commencing on the date of
termination, at the rate of the annual base salary payable to Pino at the date
of termination, or (y) two times his then current annual base salary.

          (c)  By Pino.  Pino may terminate his employment hereunder at any time
by retirement or resignation, upon notice to Pioneer Financial.  Upon such
termination by Pino, no compensation for any period after the date of such
termination shall be payable to Pino; provided, however, that if such
termination by Pino is for "good reason" (as defined in Section 8(c)), then Pino
shall be entitled to the payment described in the last sentence of Section 7(b).

          (d)  Change in Control Effect.  No payments shall be made to Pino
pursuant to this Section 7 in the event that Pino is entitled to Change in
Control Compensation pursuant to Section 8.

     8.   Change in Control.

          (a)  Change in Control Severance Compensation. Subject to the
provisions of Section 12 below, if, during the term of this Agreement, within
two years following a Change in Control (as defined in Section 8(b)), Pino's
employment is terminated by Pioneer Financial other than "for cause" (as defined
in Section 7(a) or is terminated by Pino for "good reason" (as defined in
Section 8(c)), Pino shall be entitled to receive from Pioneer Financial a lump
sum cash payment in an amount ("Change in Control Compensation") equal to (x)
three times the average income reflected on the W-2 form or forms issued to Pino
by Pioneer Financial or its subsidiaries for services performed for them for the
five (5) calendar years preceding the year in which such Change of Control
occurs, minus  (y) one dollar ($1.00) and the amount of any other items that are
construed as a "parachute payment" under Section 280G of the Internal Revenue
Code of 1986, as amended (the "Code") other than any payment due pursuant to
Section 8(d) below. Pioneer Financial  shall pay such amount to Pino within ten
(10) days of the date of termination.  If Pino's employment is terminated by
Pioneer Financial for cause, by reason of Pino's death or retirement, or by Pino
without good reason, the Change in Control Compensation will not be paid.  If
Pino was totally or partially disabled as of the Change in Control, the Change
in Control Compensation will not be paid.


(b)  Change In Control.  For purposes of this Agreement, "Change in Control"
shall mean the occurrence of any of the following events (provided, however,
that the events referred to in Section 9 below shall not be deemed to result in
a Change of Control):

               (i)  any person or persons acting as a group, other than a person
which as of the date of this Agreement is the beneficial owner of voting
securities of Pioneer Financial and other than Pino or a group including Pino,
shall become the beneficial owner of securities of Pioneer Financial
representing at least thirty-four percent (34%) of the combined voting power of
Pioneer Financial's then outstanding securities; or

               (ii) any consolidation or merger to which Pioneer Financial is a
party, if following such consolidation or merger, stockholders of  Pioneer
Financial immediately prior to such consolidation or merger shall not
beneficially own securities representing at least sixty-seven percent (67%) of
the combined voting power of the outstanding voting securities of the surviving
or continuing corporation; or

               (iii)     any sale, lease, exchange or other transfer (in one
transaction or in a series of related transactions) of all, or substantially
all, of the assets of Pioneer Financial, other than to an entity (or entities)
of which PHC or the stockholders of Pioneer Financial immediately prior to such
transaction beneficially own securities representing at least sixty-seven
percent (67%) of the combined voting power of the outstanding voting securities.

          (c)  Good Reason.  For purposes of this Agreement, "good reason" shall
mean any of the following:

               (i)  a change in Pino's status or position, the assignment to
Pino of any duties or responsibilities which are inconsistent with Pino's status
and position or a reduction in the duties and responsibilities to be exercised
by Pino;

               (ii) any action by Pioneer Financial which renders Pino unable to
effectively discharge his duties and responsibilities hereunder;

               (iii)      the failure to maintain Pino's minimum annual base
salary in accordance with Section 3(a) or; in the event that such salary is
increased during the Term as provided herein, any reduction in Pino's then
current annual base salary; or

               (iv) any failure by Pioneer Financial to obtain the assumption of
this Agreement by any successor or assignee thereto.


     9.  Assignment of Agreement to PHC. 

          (a)  In the event of  the consummation of a transaction referred to in
Section  9(b) below, Pioneer Financial shall cause this Agreement, and its
rights and obligations hereunder to be assigned to, and assumed by, PHC; and to
cause PHC to agree to assume, and to perform fully and in a timely manner, all
of Pioneer Financial's obligations hereunder.  Pino agrees that, upon such
assignment and assumption, Pioneer Financial shall have no further obligation
hereunder

     (b)  Events.

          (i)  a public offering of shares of common stock of PHC pursuant to
which,  immediately after the issuance thereof, the purchasers thereof become
the beneficial owners of securities of PHC representing more than 50% of the
combined voting power of PHC's then outstanding securities; or
 
          (ii)   the sale of PHC securities (in one transaction or in a series
of related transactions) in which any person or persons acting as a group, other
than Pioneer Financial, its subsidiaries or affiliates or a group including Pino
or his affiliates, become the beneficial owners of securities of PHC
representing more than 50% of the combined voting power of PHC's then
outstanding securities; or
 
          (iii)  any merger to which PHC is a party, if following such  merger,
stockholders or PHC immediately prior to such merger shall not beneficially own
securities representing more than 50% of the combined voting power of the
outstanding voting securities of the surviving or continuing corporation.

     10.  Confidential Information and Trade Secrets.

          (a)  Nature.  During Pino's employment by Pioneer Financial, Pino will
enjoy access to Pioneer Financial's and PHC's "confidential information" and
"trade secrets".  For purposes of this Agreement, "confidential information"
shall mean information which is not publicly available, including without
limitation, information concerning customers, material sources, suppliers,
financial projections, marketing plans and operation methods, Pino's access to
which derives solely from Pino's employment with Pioneer Financial.  For
purposes of this Agreement, "trade secrets" shall mean Pioneer Financial's and
PHC's processes, methodologies and techniques known only to those employees of 
Pioneer Financial or PHC who need to know such secrets in order to perform their
duties on behalf of Pioneer Financial or PHC. Pioneer Financial and PHC take
numerous steps, including these provisions, to protect the confidentiality of
their confidential information and trade secrets, which they consider unique,
valuable and special assets.

          (b)  Restricted Use and Non-Disclosure.  Pino, recognizing Pioneer
Financial's and PHC's significant investment of time, efforts and money in
developing and preserving their confidential information, shall not, during his
employment hereunder and for a two (2) year period after the end of Pino's
employment hereunder, use for his direct or indirect personal benefit any of
Pioneer Financial's or PHC's confidential information or trade secrets.  For a
two (2) year period after the end of Pino's employment hereunder, Pino shall not
disclose to any person any of Pioneer Financial's or PHC's confidential
information or trade secrets.

          (c)  Return of Pioneer Financial and PHC Property.  Upon termination
of Pino's employment with Pioneer Financial, for whatever reason and in whatever
manner, Pino shall return to Pioneer Financial and PHC all copies of all
writings and records relating to Pioneer Financial's and PHC's businesses,
respectively, confidential information or trade secrets which are in Pino's
possession of such time.

     11.  Non-Competition and Non-Solicitation.   
          (a)  PHC's Investment. Pioneer Financial and PHC are spending and will
spend much time, money and effort in building relationships with agents,
insureds and customers and will pay Pino valuable consideration pursuant hereto
in exchange for Pino's promises herein, including without limitation the
covenants in Section 10 and in this Section 11. Pioneer Financial has engaged
Pino as a senior executive officer of Pioneer Financial and PHC in order to,
among other reasons, take advantage of Pino's unique knowledge of, and contacts
within, the life and accident and health insurance and the managed care
industries.  Further, Pioneer Financial and PHC will invest significant time and
money in the further development of Pino's business ability, image and standing.
As Pino is a senior executive officer of Pioneer Financial and PHC, the
reputation and success of Pino will be closely tied to the reputation and
success of Pioneer Financial and PHC and, during the Term, Pino will be heavily
identified with Pioneer Financial's and PHC's businesses.

          (b)  Non-Competition.  During Pino's employment hereunder and for a
twenty-four (24) month period after termination of such employment, unless such
termination is made by Pioneer Financial without cause or unless there has been
a Change in Control prior to such termination, Pino shall not engage, directly
or indirectly, whether as an owner, partner, employee, officer, director, agent,
consultant or otherwise, in any location where Pioneer Financial or any of its
subsidiaries is engaged in business after the date hereof and prior to Pino's
termination, conducted by Pioneer Financial or any of its subsidiaries,
provided, however, that the mere ownership of 5% or less of the stock of a
company whose shares are traded on a national securities  exchange or are quoted
on the National Association of Securities Dealers Automated Quotation System 
shall not be deemed ownership which is prohibited hereunder.

          (c)  Non-Solicitation.  During the twenty-four (24) month period
following termination of Pino's employment with Pioneer Financial, Pino shall
not, directly or indirectly induce employees of Pioneer Financial or any of its
subsidiaries to leave such employment with the result that such employees would
engage in business activities which are substantially similar or are closely
related to the business activities such employee performed on behalf of Pioneer
Financial and which compete against Pioneer Financial. Notwithstanding the
above, in the event Pino is terminated by Pioneer Financial without cause, then
the twenty-four (24) month period referred to in this Section 11(c) shall be
reduced to twelve (12) months.

          (d)  Enforceability.  The necessity of protection against the
competition of Pino and the nature and scope of such protection has been
carefully considered by the parties hereto.  The parties hereto agree and
acknowledge that the duration, scope and geographic areas applicable to the non-
competition covenant in this Section 11 are fair, reasonable and necessary, that
adequate compensation has been received by Pino for such obligations, and that
these obligations do not prevent Pino from earning a livelihood.  If, however
for any reason any court determines that the restrictions in this Agreement are
not reasonable, that consideration is inadequate or that Pino has been prevented
from earning a livelihood, such restrictions shall be interpreted, modified or
rewritten to include as much of the duration, scope and geographic area
identified in this Section 11 as will render such restrictions valid and
enforceable.


     12.  Breach or Threatened Breach of Non-Competition Covenant.  In the event
of a breach or threatened breach by Pino of any provision of Section 10 or 11
hereof, Pino acknowledges that the remedy at law would be inadequate and that
Pioneer Financial  shall be entitled to an injunction restraining Pino from such
act or threatened breach.  Nothing herein contained shall be construed as
prohibiting Pioneer Financial  from pursuing any other remedies available to it
for such breach or threatened breach, including the recovery of monetary
damages.

     13.  Business Days.  Any date specified in this Agreement which is a
Saturday, Sunday or legal holiday shall be extended to the first regular
business day after such date which is not a Saturday, Sunday or legal holiday.

     14.  Choice of Law.  This Agreement has been executed and made in
accordance with the laws of the State of Illinois and is to be construed,
enforced and governed in accordance therewith.

     15.  Counterparts.  This Agreement may be executed in several counterparts,
each of which shall be an original, but all of which together shall constitute
one and the same instrument.

     16.  Entire Agreement Amendments.  This Agreement contains the entire
agreement among the parties hereto with respect to the subject matter hereof. 
No change or modification of this Agreement, or any waiver of the provisions
hereof, shall be valid unless the same is in writing and signed by the parties
hereto.  Waiver by any party hereto of a breach by the other party of any
provisions of this Agreement shall not operate or be construed as a waiver of
any subsequent breach by such party.

     17.  Headings.  The headings used herein are for ease of interpretation and
shall have no effect on the interpretation of any provision of this Agreement.

     18.  Notices.  All notices, requests, demands and other communications
hereunder shall be in writing and shall, until receipt of contrary written
instructions, be delivered personally to, or mailed by certified or registered
mail with proper postage prepaid, to the party at the address as follows:

     TO PIONEER FINANCIAL:  PIONEER FINANCIAL SERVICES, INC.
                            1750 E. Golf Road
                            Schaumburg, Illinois  60173

     TO PINO:            Mr. Anthony J. Pino
                         1114 Glenlake Way
                         Louisville, Kentucky 40245

     19.  Severability.  If any provision of this Agreement is held for any
reason to be invalid, it will not invalidate any other provisions of this
Agreement which are in themselves valid, nor will it invalidate the provisions
of any other agreement between the parties hereto.  Rather, such invalid
provision shall be construed so as to give it the maximum effect allowed by
applicable law.  Any other written agreement between the parties hereto shall be
conclusively deemed to be an agreement independent of this Agreement.     

    20.  Successors and Assigns.  This Agreement and all the provisions hereof
shall be binding upon and inure to the benefit of the parties hereto and their
respective heirs, legal representatives, successors and permitted assigns.  This
Agreement and the rights and obligations hereunder may not be assigned by either
party without the prior written consent of the other.


     21.  Time of the Essence.  Time is of the essence of this Agreement.



     IN WITNESS WHEREOF, the parties hereto have caused this Employment
Agreement to be executed on December 7, 1995, but to be effective as of the date
first above written.



Attest:                            "Pioneer Financial"

                                   PIONEER FINANCIAL SERVICES, INC.

______________________________     By:  ___________________________________

                                   Title:  __________________________________




Witness:                           "Pino"



______________________________     ________________________________________
                                   Anthony J. Pino





acw\agreemen\Pino.d11







                                                                 EXHIBIT 11

                           PIONEER FINANCIAL SERVICES, INC.

                        STATEMENT OF COMPUTATION OF PER SHARE

                                      NET INCOME


                                        For the Year Ended December  31
                                            1995           1994      1993  


          Net Income                $ 20,968,000     $ 17,149,000 $ 12,145,000 
          Less Dividends on
           Preferred Stock            (1,805,000)      (1,904,000)  (2,021,000)

          Primary Basis-Net Income  $ 19,163,000     $ 15,245,000 $ 10,124,000 

           Fully Diluted Basis-
           Net Income **            $ 23,266,000     $ 20,145,000 $ 13,507,000 

          Average shares outstanding   7,586,908        6,221,216    6,546,719 
          Common Stock equivalents
           from dilutive stock
           options, based on the
           treasury stock method
           using average market 
           price                         252,501         237,847       176,883 

             TOTAL-PRIMARY BASIS       7,839,409        6,459,063    6,723,602


          Additional shares assuming
           conversion of Preferred 
           Stock                       1,358,240        1,387,       1,515,200 
          Additional shares assuming
           conversion of Subordinated
           Debentures                  3,231,282        4,887,404    2,282,774 
          Additional Common Stock
           equivalents from dilutive
           stock options, based on the
           treasury stock method     
           using closing market price    179,483                -      209,618 





             TOTAL-FULLY DILUTED      12,608,414       12,734,14    10,731,194 

          Net income per share-
           Primary                       $  2.44          $ 2.36  $ 1.51  

          Net income per share-
           Fully Diluted                 $  1.85          $ 1.58  $ 1.26  





          **  Fully diluted net income per share was calculated after
          adding tax effected interest and amortization of offering costs
          on Subordinated Debentures of $2,298,000, $2,996,000, and
          $1,362,000 for the years ended December 31, 1995, 1994, and 1993,
          respectively.


                        PIONEER FINANCIAL SERVICES, INC.
                          EMPLOYEE STOCK PURCHASE PLAN


          1.  Purpose.  Pioneer Financial Services, Inc., a Delaware corporation
(the "Company"), hereby adopts this Employee Stock Purchase Plan (the "Plan"). 
The purpose of the Plan is to provide an opportunity for the employees of the
Company and any designated subsidiaries to purchase shares of the Common Stock
of the Company through voluntary automatic payroll deductions, thereby
attracting, retaining and rewarding such persons and strengthening the mutuality
of interest between such persons and the Company's stockholders.

          2.  Shares Subject to Plan.  An aggregate of 500,000 shares (the
"Shares") of Common Stock of the Company may be sold pursuant to the Plan and
Pioneer Financial Services, Inc. Career Agent Stock Purchase Plan.  Such Shares
may be authorized but unissued Common Stock, treasury shares or Common Stock
purchased in the open market.  If there is any change in the outstanding shares
of Common Stock by reason of a stock dividend or distribution, stock split,
recapitalization, combination or exchange of shares, or a merger, consolidation
or other corporate reorganization in which the Company is the surviving
corporation, the number of Shares available for sale shall be equitably adjusted
by the Committee appointed to administer the Plan to give proper effect to such
change.

          3.  Administration.  The Plan shall be administered by a committee
(the "Committee") which shall be the Compensation Committee of the Board of
Directors or another committee consisting of not less than two directors of the
Company appointed by the Board of Directors, none of whom shall participate in
the Plan and all of whom shall qualify as disinterested persons within the
meaning of Securities and Exchange Commission Regulation Section 240.16b-3 or 
any successor regulation. The Committee is authorized, subject to the provisions
of the Plan, to establish such rules and regulations as it deems necessary for 
the proper administration of the Plan and to make such determinations and
interpretations and to take such action in connection with the Plan and any
Shares made available hereunder as it deems necessary or advisable.  All
determinations and interpretations made by the Committee shall be binding and
conclusive on all participants and their legal representatives.  No member of
the Board, no member of the Committee and no employee of the Company shall be
liable for any act or failure to act hereunder, by any other member or employee
or by any agent to whom duties in connection with the administration of this
Plan have been delegated or, except in circumstances involving his or her bad
faith, gross negligence or fraud, for any act or failure to act by the member or
employee.

          4.  Eligibility.  All regular employees of the Company, and of each
qualified subsidiary of the Company designated for participation by the Board of
Directors, other than:

          (a)  employees whose customary employment is 20 hours or less per
     week; and

          (b)  employees whose customary employment is for not more than 5
     months per year; 

shall be eligible to participate in the Plan.  For the purposes of this Plan,
the term "qualified subsidiary" means any subsidiary, 50% or more of the total
combined voting power of all classes of stock in which is now owned or hereafter
acquired by the Company or any such qualified subsidiary.  

          5.  Participation.   An eligible employee may elect to participate in
the Plan as of any "Enrollment Date".  Enrollment Dates shall occur on the first
day of an Offering Period (as defined in paragraph 8).  Any such election shall
be made by completing and forwarding to the Company an enrollment and  payroll
deduction authorization form prior to such Enrollment Date, authorizing payroll
deductions in such amount as the employee may request but in no event less than
the minimum nor more than the maximum amount as the Committee shall determine. 
A participating employee may increase or decrease his payroll deductions as of
any subsequent Enrollment Date by completing and forwarding to the Company a
revised payroll deduction authorization form; provided, that changes in payroll
deductions shall not be permitted to the extent that they would result in total
payroll deductions below the minimum or above the maximum amount as is specified
by the Committee.  An eligible employee may not initiate, increase or decrease
payroll deductions as of any date other than an Enrollment Date except by
withdrawing from the Plan as provided in paragraph 7.  

          6.  Payroll Deduction Accounts.  The Company shall establish on its
books and records a "Payroll Deduction Account" for each participating employee,
and shall credit all payroll deductions made on behalf of each employee pursuant
to paragraph 5 to his or her Payroll Deduction Account.  No interest shall be
credited to any Payroll Deduction Account.

          7.  Withdrawals.  An employee may withdraw from an Offering Period at
any time by completing and forwarding a written notice to the Company.  Upon
receipt of such notice, payroll deductions on behalf of the employee shall be
discontinued commencing with the immediately following payroll period.  Amounts
credited to the Payroll Deduction Account of any employee who withdraws shall be
refunded to the employee as soon as practicable after the withdrawal.  The
employee may resume participation in the Plan at the next Enrollment Date, by
filing a new election in accordance with paragraph 5.

          8.  Offering Periods.  The Plan shall be implemented by consecutive
six-month Offering Periods with a new Offering Period commencing on the first
trading day on or after the first day of each January and July during the term
of the Plan, or on such other date as the Committee shall determine, and
continuing thereafter to the end of such period, subject to termination in
accordance with paragraph 17 hereof.  Notwithstanding the foregoing, the first
Offering Period hereunder shall commence on March 1, 1996, and shall end June
30, 1996.  "Trading day" shall mean a day on which the New York Stock Exchange
is open for trading.  The Committee shall have the power to change the duration
of Offering Periods (including the commencement dates thereof) with respect to
future offerings. The last trading day of each Offering Period prior to the
termination of the Plan (or such other trading date as the Committee shall
determine) shall constitute the purchase dates (the "Share Purchase Dates") on
which each employee for whom a Payroll Deduction Account has been maintained
shall purchase the number of Shares determined under paragraph 9(a).
Notwithstanding the foregoing, the Company shall not permit the exercise of any
right to purchase Shares

          (a)  to an employee who, immediately after the right is granted,
     would own shares possessing 5% or more of the total combined voting
     power or value of all classes of stock of the Company or any
     subsidiary; or

          (b)  which would permit an employee's rights to purchase shares
     under this Plan, or under any other qualified employee stock purchase
     plan maintained by the Company or any subsidiary, to accrue at a rate
     in excess of $25,000 in fair market value for each calendar year. 

For the purposes of subparagraph (a), the provisions of Section 424(d) of the
Internal Revenue Code shall apply in determining the stock ownership of an
employee, and the shares which an employee may purchase under outstanding rights
or options shall be treated as shares owned by the employee.

          9.  Purchase of Shares.

          (a)  Subject to the limitations set forth in paragraphs 7 and 8,
     each employee participating in an offering shall purchase as many
     whole Shares (plus any fractional interest in a Share) as may be
     purchased with the amounts credited to his or her Payroll Deduction
     Account seven days prior to the Share Purchase Date (or such other
     date as the Committee shall determine) (the "Cutoff Date").  Employees     
     may purchase Shares only through payroll deductions, and cash
     contributions shall not be permitted.

          (b)  The "Purchase Price" for Shares purchased under the Plan
     shall be not less than the lesser of (i) an amount equal to 85% of the
     closing price of shares of Common Stock at the beginning of the
     Offering Period or (ii) an amount equal to 85% of the closing price of
     shares of Common Stock on the Share Purchase Date.  For these
     purposes, the closing price shall be as reported on the New York Stock
     Exchange Composite Transactions list as reported in the Wall Street
     Journal, Midwest Edition.  The Committee shall have the authority to
     establish a different Purchase Price as long as any such Purchase
     Price complies with the provisions of Section 423 of the Code.

          (c)  On each Share Purchase Date, the amount credited to each
     participating employee's Payroll Deduction Account as of the
     immediately preceding Cutoff Date shall be applied to purchase as many
     whole Shares (plus any fractional interest in a Share) as may be
     purchased with such amount at the applicable Purchase Price.  Any
     amount remaining in an employee's Payroll Deduction Account as of the
     relevant Cutoff Date in excess of the amount that may properly be
     applied to the purchase of Shares shall be refunded to the employee as
     soon as practicable.

          10.  Brokerage Accounts or Plan Share Accounts.  By enrolling in the
Plan, each participating employee shall be deemed to have authorized the
establishment of a brokerage account on his or her behalf at a securities
brokerage firm selected by the Committee.  Alternatively, the Committee may
provide for Plan share accounts for each participating employee to be
established by the Company or by an outside entity selected by the Committee
which is not a brokerage firm.  Shares purchased by an employee pursuant to the
Plan shall be held in the employee's brokerage or Plan share account ("Plan
Share Account") in his or her name, or if the employee so indicates on his or
her payroll deduction authorization form, in the employee's name jointly with a
member of the employee's family, with right of survivorship.

          11.  Rights as Stockholder.  An employee shall have no rights as a
stockholder with respect to Shares subject to any rights granted under this Plan
until payment for such Shares has been completed at the close of business on the
relevant Share Purchase Date.

          12.  Certificates.  Certificates for Shares purchased under the Plan
will not be issued automatically.  However, certificates for whole Shares
purchased shall be issued as soon as practicable following an employee's written
request.  The Company may make a reasonable charge for the issuance of such
certificates.  Fractional interests in Shares shall be carried forward in an
employee's Plan Share Account until they equal one whole Share or until the
termination of the employee's participation in the Plan, in which event an
amount in cash equal to the value of such fractional interest shall be paid to
the employee in cash.  If a share certificate is issued to an employee, the
employee will be required to notify the Company of his disposition of such
shares, if his disposition occurs within time periods established by the
Company.

          13.  Termination of Employment.  If a participating employee's
employment is terminated for any reason, if an employee dies, if an employee is
granted a leave of absence of more than 90 days duration, or if an employee
otherwise ceases to be eligible to participate in the Plan, payroll deductions
on behalf of the employee shall be discontinued and any amounts then credited to
the employee's Payroll Deduction Account shall be refunded to the employee as
soon as practicable.

          14.  Rights Not Transferable.  Rights granted under this Plan are not
transferable by a participating employee other than by will or the laws of
descent and distribution, and are exercisable during an employee's lifetime only
by the employee.

          15.  Employment Rights.  Neither participation in the Plan, nor the
exercise of any right granted under the Plan, shall be made a condition of
employment, or of continued employment with the Company or any subsidiary. 
Participation in the Plan does not limit the right of the Company or any
subsidiary to terminate a participating employee's employment at any time or
give any right to an employee to remain employed by the Company or any
subsidiary in any particular position or at any particular rate of remuneration.

          16.  Application of Funds.  All funds received by the Company for
Shares sold by the Company on any Share Purchase Date pursuant to this Plan may
be used for any corporate purpose.

          17.  Amendments and Termination.  The Board of Directors may amend the
Plan at any time, provided that no such amendment shall be effective unless
approved within 12 months after the date of the adoption of such amendment by
the affirmative vote of stockholders holding shares of Common Stock entitled to
a majority of the votes represented by all outstanding shares of Common Stock
entitled to vote if such stockholder approval is required for the Plan to
continue to comply with the requirements of Securities and Exchange Commission
Regulation Section 240.16b-3 and Section 423 of the Internal Revenue Code.  The 
Board of Directors may suspend the Plan or discontinue the Plan at any time.  
Upon termination of the Plan, all payroll deductions shall cease and all amounts
then credited to the participating employees' Payroll Deduction Accounts shall 
be equitably applied to the purchase of whole Shares then available for sale, 
and any remaining amounts shall be promptly refunded to the participating 
employees.

          18.  Applicable Laws.  This Plan, and all rights granted hereunder,
are intended to meet the requirements of an "employee stock purchase plan" under
Section 423 of the Internal Revenue Code, as from time to time amended, and the
Plan shall be construed and interpreted to accomplish this intent.  Sales of
Shares under the Plan are subject to, and shall be accomplished only in
accordance with, the requirements of all applicable securities and other laws.

          19.  Expenses.  Except to the extent provided in paragraph 12, all
expenses of administering the Plan, including expenses incurred in connection
with the purchase of Shares in the open market for sale to participating
employees, shall be borne by the Company and its subsidiaries.

          20.  Stockholder Approval.  The Plan was adopted by the Board of
Directors on December 14, 1995, subject to stockholder approval.  The Plan and
any action taken hereunder shall be null and void if stockholder approval is not
obtained at the next annual meeting of stockholders.

                                                                   EXHIBIT 10(p)


                        PIONEER FINANCIAL SERVICES, INC.
                           COMPENSATION DEFERRAL PLAN


          THIS PLAN is adopted as of the 30th day of December, 1994, by Pioneer
Financial Services, Inc., a Delaware corporation (the "Company").  The Plan
covers the members of the Board of Directors of Pioneer Financial Services, Inc.
(the "Director(s)") and constitutes a plan of deferred compensation to be known
as Pioneer Financial Services, Inc. Compensation Deferral Plan (the "Plan")
which shall provide benefits at retirement, disability or death, as specified
herein.

                                   WITNESSETH:

          WHEREAS, in order to attract and retain qualified directors, the
Company desires to establish a plan to allow Directors to irrevocably elect to
defer the payment of a certain portion of their Compensation.

          NOW, THEREFORE, the Plan shall have the following provisions.  

          (1)(a)  Prior to December 31 of any given year a Director may
     irrevocably elect to defer receipt of a portion or percentage of his
     or her future Compensation earned in subsequent calendar years by
     completing, signing and delivering to the Company an Election and
     Enrollment Form.  A Director may change the amount of Compensation
     being deferred under the Plan as of the first day of any calendar
     year, by delivering to the Company a new Election and Enrollment Form
     prior to such date.

          (1)(b)  The term "Compensation" shall mean all fees payable by
     the Company to a Director for attendance at regular and special
     meetings of the Board of Directors and for service on committees of
     the Board of Directors.  Compensation shall not include expense
     reimbursements or, for Directors who are also employees of Company,
     wages and bonuses reportable on Form W-2.

          (2)  The Company shall establish a Deferred Compensation Account
     (the "Compensation Account") for each Director who elects to
     participate in the Plan.  The Compensation Account shall be credited
     with the portion of Compensation which each Director elects to defer
     at the time such Compensation would have otherwise been payable to
     such Director.  The amounts credited to Compensation Accounts are for
     recordkeeping purposes only, such amounts are not funded by the
     Company in any way; and a Director's rights with respect to amounts
     credited to his or her Compensation Account under the Plan are as
     described in (7) below.  Nevertheless, a Trust may be established by
     the Company (the "Trust") to assist in providing the benefits
     described in this Plan.

          (3)  The amounts credited to a Director's Compensation Account
     shall be deemed credited to an Investment Option (as hereinafter
     defined) chosen by such Director.  Each Compensation Account, shall be
     adjusted as of the end of each calendar quarter for hypothetical
     investment experience.  If a Director fails to specify an Investment
     Option for any amount in his or her Compensation Account, then such
     amount will be deemed to be invested in the Fidelity Tax Exempt Money
     Market Trust or such other fund as the majority of the Directors may
     approve.  The investment experience of each Investment Option will be
     calculated by reference to the Closing Price (as hereinafter defined)
     or net asset value of such Investment Option, as applicable, as
     reported in The Wall Street Journal on the last business day of
     applicable calendar quarter.  In addition, the amount credited to each
     Director's Compensation Account will be reduced by an amount equal to     
     the brokerage or other transaction costs that would have been incurred
     in connection with the deemed purchase or sale of an Investment
     Option.  The Investment Options shall be:

          1.   A deemed investment in the Common Stock of the Company.

          2.   A deemed investment in any mutual fund, money market fund,
     common stock, preferred stock or other security so long as such
     security is listed for trading on a national securities exchange or
     the National Association of Securities Dealers Automated Quotation
     System.  However, all money market funds which are elected as
     Investment Options must be money market funds which invest solely in
     tax-exempt securities.

A Director may change his or her Investment Option by delivering to the Company
a written Election to Change Investment Option (in form prescribed by the
Company) to change  Investment Options at least 10 business days prior to the
effective date of the change.  Within three days of receipt of an Election to
Change Investment Option, the Human Resources Department will send a written
confirmation to such Director of the Director's change.  If a Director's
Investment Option is changed in a manner that results in a deemed purchase or
sale of the Common Stock of the Company, then (i) the election shall be subject
to the Company's policies which restrict trading in Company securities by
Directors, and (ii) the election shall not be given effect until such policies
would allow the Director to purchase and sell Company securities.  Amounts
deemed invested in the Common Stock of the Company shall be credited with an
amount equal to the dividends earned on such deemed investment.  The term
"Closing Price" with respect to a security shall mean (i) the closing sale price
of such security if such security is traded on a national securities exchange,
or (ii) if such security is not traded on a national securities exchange, the
average of the highest bid and the lowest asked prices for such security.

          (4)  Title to and beneficial ownership of any assets, whether
     cash or investments which the Company may earmark to pay amounts
     credited to the Compensation Accounts, shall at all times remain in
     the Company and no Director shall have any property interest
     whatsoever in any specific assets of the Company.  Notwithstanding the
     previous sentence, any amounts in the Trust shall be the property of
     the Trust, and shall be applied to provide benefits for the
     participants in this Plan, subject to the terms and limitations of the
     Trust Agreement.  Although the Company and/or the trustee of the Trust
     (the "Trustee") may use Company and/or Trust assets to wholly or
     partially mirror the Investment Option specification of any Director,
     neither the Company nor the Trustee is required by either this Plan or
     the Trust to do so.

          (5)  Payment of amounts credited to a Director's Compensation
     Account shall be made (or shall commence) as of the last day of the
     calendar quarter following his or her seventy-fifth birthday, with
     payouts occurring as provided in Section (6).  No earlier payment with
     respect to amounts credited to Compensation Accounts shall be
     permitted unless one of the following events has occurred, in which
     case payment shall be made as provided in Section (6).

               (a)  The death of a Director (in which case payment
          shall be made to the Director's designated beneficiary as
          provided in (10) below).

               (b)  The first day of the month following the
          determination by the Board of Directors of Company that a
          Director has become Disabled (as hereinafter defined).  A
          Director shall be deemed to be "Disabled" if the Board of
          Directors determines that, as a result of any injury,
          disease, or mental impairment which is expected to last for
          at least 12 months, the Director is unable to engage in any
          occupation or work for remuneration or profit for which such
          Director is suited for on the basis of his education,
          training, and previous working experience.  However, any
          injury, disease, or mental impairment which (i) resulted
          from habitual use of alcohol or any controlled substance, or
          (ii) was incurred while the individual was in the act of
          committing a felonious act, or (iii) was intentionally self-
          inflicted, or (iv) was incurred while the individual was on
          an unapproved leave of absence without pay, or (v) was
          incurred as a result of service in the armed forces of any
          country, shall not result in a Director being Disabled.

               (c)  The first day of the month following
          discontinuance of service as a Director.

               (d)  the first day of the month following a Director's
          termination of his or her principal employment.

          (6)  Payment of amounts credited to a Director's Compensation
     Account shall be made in ten approximately equal annual installments. 
     Prior to the date a Director's first deferral election becomes
     effective, the Director may designate a payout schedule in writing to
     the Company.  Payment shall begin no sooner than the close of the
     calendar quarter following the occurrence of the event described in
     Section 5 which gave rise to such payments.  If a Director does not
     designate a payment schedule then the number of and scheduling for the
     payments shall be determined solely by a majority of the other members
     (the "Disinterested Directors") of the Board of Directors of the
     Company (or such committee of Directors, consisting of at least two
     Disinterested Directors, as the Board of Directors may designate)
     considering the best financial interests of the Director or his or her
     beneficiary.  Furthermore, in their sole discretion, the Disinterested
     Directors (or such committee of Directors, consisting of at least two
     Disinterested Directors, as the Board of Directors may designate) may
     revise a payout schedule designated by a Director if such
     Disinterested Directors consider it to be in the best financial
     interests of the Director or his or her beneficiary.

          (7)  In the performance and administration of this Plan, Company
     shall be under no obligation to segregate any funds to be credited to
     the Compensation Accounts (other than as may be required under any
     applicable trusts), nor shall anything contained in this Plan and/or
     any action taken pursuant to the provisions of this Plan create or be
     construed to create a trust of any kind, or a fiduciary relationship
     between Company and the Directors.  Each Director's interest in his or
     her Compensation Account shall be limited to the right to receive
     payments pursuant to this Plan and such right shall be no greater than
     the right of any unsecured general creditor of Company. 
     Notwithstanding the foregoing, to the extent amounts are invested in
     the Trust, Trust assets shall be used for the purpose of meeting the
     Company's obligations to such Director under this Plan, subject to the
     terms and limitations conditions of the Trust Agreement.

          (8)  Except as provided herein, the Directors shall not have the
     right to commute, sell, assign, pledge, transfer or otherwise convey
     or encumber, in whole or in part, the right to receive any payments
     under this Plan.

          (9)  The Company shall administer the Plan and shall have the
     sole authority to interpret and construe the Plan, and determine all
     questions arising under the Plan and any agreements made pursuant to
     the Plan.

          (10)  The terms and conditions of this Plan shall be binding upon
     the heirs, beneficiaries and other successors in interest of each
     Director to the same extent that said terms and conditions are binding
     upon him.  A Director may designate a beneficiary or beneficiaries to
     receive payment of his or her Plan benefits in the event of his or her
     death.  A beneficiary designation form will be valid only if filed
     with the Company during the Director's lifetime.  If no beneficiary
     has been designated, the Director's benefits shall be payable to his
     or her executor or personal representative.

          (11)  The Company may terminate this Plan at any time and in
     satisfaction of its obligations hereunder pay each Director or his or
     her beneficiary an amount equal to the value of the amounts credited
     to his or her Compensation Account as of the date of termination of
     the Plan.

          (12)  Any notices permitted or required to be given by the
     Directors under this Plan shall be in writing and addressed to the
     attention of the Director of Human Resources at the Company's office
     in Rockford, Illinois.  Any notices permitted or required to be given
     by Company shall be sent to each Director at the address shown on the
     latest deferral election unless notice of a change thereof has been
     received by Company.  The Company may change the address for receiving
     notices by giving written notice of such new address to all of the
     Directors.  All such notices shall be delivered in person or by U.S.
     mail, first class or by facsimile.  Notices given to the Company shall
     not be deemed given until actually received by the Company.

          (13)  Except as provided in Paragraph 10, this Plan may not be
     changed, modified or amended, except by action of the majority of the
     Board of Directors.  No such action shall cause a reduction in the
     balance last credited to a Director's Compensation Account. 

          (14)  The invalidity or unenforceability of any provisions of
     this Plan shall in no way affect the validity or enforceability of any
     other provision hereof.

          (15)  This Plan may be adopted by any subsidiary of the Company,
     with the approval of the Board of Directors of the Company.

          (16)  Neither the Company nor any of its Directors or employees
     shall be liable for any decision or action taken by the Company in
     good faith in connection with the administration or interpretation of
     the Plan or the provisions thereof.

          (17)  Except to the extent subject to the laws of the United
     States, this Plan shall be governed by the laws of the State of
     Illinois, applicable to agreements to be performed in that State.



                        PIONEER FINANCIAL SERVICES, INC.
                           COMPENSATION DEFERRAL PLAN
                           DESIGNATION OF BENEFICIARY




          In the event of my death, I hereby designate
_________________________________________________ as my beneficiary for the
funds held in the Compensation Account under the Pioneer Financial Services,
Inc. Compensation Deferral Plan.


                    , 19  
                              Director's Signature


     Director's Name Printed:      Beneficiary's Address:

                              






                        PIONEER FINANCIAL SERVICES, INC.
                           COMPENSATION DEFERRAL PLAN
                          ELECTION AND ENROLLMENT FORM 


     After its effective date, the most recent Election and Enrollment Form
executed by a Director shall override inconsistencies on any Election and
Enrollment Form previously executed by such Director.   Capitalized terms used
in this Form shall have the meanings given to them in the Pioneer Financial
Services, Inc. Compensation Deferral Plan.

A.   Enrollment<F1>

          I hereby irrevocably elect to defer payment of [please complete one of
the options and cross out the other three]:

          [none of my Compensation], or

          [_____% of my Compensation], or 

          [up to $________ of my Compensation,] or 

          [all of my Compensation in excess of $__________,]

as defined in section 1(b) of the Pioneer Financial Services, Inc. Compensation
Deferral Plan.

          This election shall remain in effect until:  [please choose one of the
options and cross out the other option]:

          [the end of the current calendar year]

          [the Company receives a written notice from me electing to
     terminate my election to defer payment of my Compensation; provided,
     however, that my election to terminate my election shall not take
     effect until the end of the calendar year in which it is given]

[FN] The amount of Compensation being deferred may only be changed as of the
     first day of a calendar year.

B.   Payout Schedule

          Payment shall be made as follows or as the Board of Directors of the
Company shall direct in accordance with section 6 of the Plan:<F2>

          [you may describe how you would prefer that the amounts in your
     Compensation Account be paid to you]

[FN] A Director may only designate a payout schedule when initially enrolling in
     the Plan.

C.  Investment Options

List below the Investment Option(s) for amounts credited to your Compensation
Account and the percentage of the deferred amounts credited to such Investment
Option.  If a Director fails to specify an Investment Option for any amount in
his or her Compensation Account, then such amount will be deemed to be invested
in the Fidelity Tax Exempt Money Market Trust.


Investment Option                       Percentage of Deferral





                                                                   % Total (must
                                                                      equal 100)

                    , 19__
                                        Director's Signature

                    Name Printed:  

                    Date of Birth: 

                    Address:






                        PIONEER FINANCIAL SERVICES, INC.
                           COMPENSATION DEFERRAL PLAN
                      ELECTION TO CHANGE INVESTMENT OPTION


     After its effective date, the most recent Election to Change Investment
Option shall override inconsistencies on any Election to Change Investment
Option or Election and Enrollment Form previously submitted.  List below the
Investment Option(s) for amounts credited to your  Compensation Account and the
amounts allocated to each investment Option.  If a Director fails to specify an
Investment Option for any amount in his or her Compensation Account, then such
amount will be deemed to be invested in the Fidelity Tax Exempt Money Market
Trust.  Capitalized terms used in this Election shall have the meanings given to
them in the Pioneer Financial Services, Inc. Compensation Deferral Plan.


Investment Option                            Amount

                                             $

                                             $

                                             $

                                             $


The effective date of this Election shall be 10 business days after receipt by
the Human Resources Department at Pioneer Financial Services, Inc.



                                   Directors Signature

                                    Name Printed:                               

                                                                   EXHIBIT 10(f)

                              EMPLOYMENT AGREEMENT

     The Agreement is made as of September 1, 1995 between PIONEER FINANCIAL
SERVICES, INC., a Delaware corporation with its principal place of business at
1750 E. Golf Road, Schaumburg, IL 60173 (hereinafter "Pioneer Financial"); and
PETER W. NAUERT, an individual residing at 913 N. Main Street, Rockford, IL
61103 ( "Nauert").

                              W I T N E S S E T H:


     WHEREAS, Pioneer Financial is  an insurance holding company which  has life
and  accident and  health insurance  subsidiaries and  affiliated administrative
service and marketing companies; and

     WHEREAS,  Nauert  is currently  Chairman  and  Chief Executive  Officer  of
Pioneer Financial and Nauert possesses valuable  skills, expertise and abilities
in the life and accident and health insurance business; and

     WHEREAS,  Pioneer Financial is desirous of retaining the services of Nauert
as a key managerial employee; and

     WHEREAS, Nauert desires  to be employed by  Pioneer Financial on  the terms
set forth herein;

     NOW, THEREFORE, for and in consideration of the covenants contained herein,
Pioneer  Financial hereby employs Nauert and Nauert accepts such employment with
Pioneer Financial upon the terms and conditions hereinafter set forth.

     1.   Employment.  Pioneer Financial hereby employs Nauert and Nauert hereby
agrees to  be employed by Pioneer  Financial for a continually  renewing term of
three (3) years commencing on September 1, 1995, and continuing, without further
action on the part of Pioneer  Financial or Nauert, until terminated as provided
herein (the "Term"), to perform the duties set forth herein.

     2.   Duties.  Subject  to the control of the Board  of Directors of Pioneer
Financial, Nauert  shall serve during  the Term as Chairman  and Chief Executive
Officer of Pioneer Financial, and in such capacity shall render such services as
the Board of  Directors of Pioneer Financial shall direct.   In addition, Nauert
shall serve  in such other  offices or capacities  as the Board of  Directors of
Pioneer  Financial may  from time  to time  determine.   Nauert shall  have such
executive powers and authority as may reasonably  be required by him in order to
discharge such duties in an efficient and proper manner.

     3.   Compensation.   Pioneer Financial shall in the aggregate pay to Nauert
for all services to be rendered hereunder:

          (a)  an annual base  salary in an amount of not  less than One Million
Dollars  ($1,000,000); provided that the Board of Directors of Pioneer Financial
shall annually  make a review of  Nauert's salary and increase  such annual base
salary as it deems appropriate; and

          (b)  such  annual  bonus, as  may  be determined  by  the Compensation
Committee  of  the Board  of  Directors of  Pioneer  Financial,  based upon  the
achievement  of such Pioneer Financial company-wide performance standards as may
be established  by such  Committee and approved  by the stockholders  of Pioneer
Financial, provided, however,  that Nauert shall be entitled to  receive a bonus
for 1995 based upon the criteria heretofore established by the Committee.

     4.   Prior  Employment Agreements.    This Agreement  supersedes all  other
existing employment agreements between Pioneer Financial or its subsidiaries and
Nauert; provided, however, that  Section 4 of that certain Employment Agreement,
dated as  of December 3, 1993,  between Pioneer Financial and  Nauert, all other
provisions of such Agreement  relating to the transactions contemplated  in such
Section 4,  and the rights and  obligations of the parties  thereunder and under
the  Note relating  to the  transactions contemplated in  such Section  4, shall
remain in full force and effect in accordance with their respective terms. 
 
     5.   Stock Options.  Simultaneously with the execution and delivery of this
Agreement,  Pioneer  Financial  is issuing  to  Nauert  options  to purchase  an
aggregate of 500,000 shares of Pioneer Financial common stock.  Such options are
being issued subject to the approval by the stockholders of Pioneer Financial of
an appropriate amendment to  the Pioneer Financial 1994 Omnibus  Stock Incentive
Program (the  "Plan") which would,  among other  things, increase the  number of
options  which may  be granted under  the Plan  to any participant  in any year.
Such  options are exercisable as  follows: 100,000 on  or after the  date of the
execution  and delivery  of this Agreement  at $15.25  per share;  100,000 on or
after September 1, 1996  at $16.75 per share; 100,000  on or after September  1,
1997 at $18.50  per share; 100,000 on or  after September 1, 1998 at  $20.25 per
share; and 100,000 on or after September 1, 1999 at  $22.25 per share; provided,
however, that none of such options are exercisable within six months of the date
of grant.  Such options  (x) are  exercisable only if Nauert is employed by  PFS
or one of its subsidiaries at the time they can first be exercised; and (y) have
been issued on such  other terms and conditions  as are contained in the  Option
Agreement relating thereto.

     6.   Benefits.  During  his employment hereunder, Nauert  shall be entitled
to participate in all  employee benefits made available to  management personnel
of Pioneer Financial and its subsidiaries.

     7.   Death.    Nauert's  employment  by Pioneer  Financial  will  terminate
immediately upon  his death; provided,  however, that in  the event  of Nauert's
death during the Term, Nauert's estate  shall be entitled to receive the payment
described in the last sentence of Section 9(c).

     8.   Disability.   If during Nauert's employment  hereunder, Nauert becomes
totally or partially disabled, Pioneer Financial shall continue to pay to Nauert
as  long as  such  disability  continues  during the  Term  (or  until  Nauert's
employment is terminated by  Pioneer Financial in accordance with  Section 9 (if
earlier))  the  level  of  annual  salary payable  to  Nauert  at  the  date his
disability  is  determined,  reduced  dollar-for-dollar  to the  extent  of  any
disability insurance  payments paid to  Nauert through  insurance programs,  the
premiums for  which were paid  by Pioneer  Financial or its  subsidiaries.   For
purposes  of this  Agreement, the  term "total  disability" shall  mean Nauert's
inability  due to  illness, accident or  other physical or  mental incapacity to
engage  in  the full  time performance  of his  duties  under this  Agreement as
reasonably determined  by the Board of  Directors of Pioneer Financial  based on
such evidence  as  such Board  shall  deem  appropriate. For  purposes  of  this
Agreement,  "partial disability"  shall mean  Nauert's ability  due to  illness,
accident or  other physical or mental  incapacity to engage in  only the partial
performance of his  duties under this Agreement, as reasonably determined by the
Board  of Directors of  Pioneer Financial based  on such evidence  as such Board
shall deem appropriate.

     9.   Termination.

          (a)  End of Term.  Pioneer Financial  shall have the right at any time
during  the  Term, by  action  of  its Board  of  Directors,  to terminate  this
Agreement upon thirty-six (36) months prior written notice to Nauert.

          (b)  For Cause.  Pioneer  Financial shall have the right  to terminate
Nauert's  employment hereunder  at any time  during the  Term "for  cause".  For
purposes of this Agreement,  "for cause" shall mean any of the following actions
(or  inactions)  by Nauert:    illegal  conduct of  a  severity  greater than  a
misdemeanor,   gross  neglect   of,  and  the   continued  failure   to  perform
substantially, Nauert's  duties under this Agreement.   Notwithstanding anything
herein to the contrary, Nauert's inability to perform the duties of his position
due to his total or partial  disability (as defined herein) shall not be  deemed
to constitute cause.          

       If, in the  opinion of the  Board of Directors  of Pioneer  Financial,
Nauert's employment shall become subject to termination for cause, such Board of
Directors shall give Nauert notice to  that effect, which notice shall  describe
the  matter or matters constituting such  cause.  If, at the  end of such thirty
(30) day period,  Nauert has  not substantially  eliminated or  cured each  such
matter or  matters, then Pioneer Financial  shall have the right  to give Nauert
notice  of the  termination of  his employment.   Nauert's  employment hereunder
shall be considered terminated for cause as of the date specified in such notice
of termination unless  and until there  is a final  determination by a  court of
competent  jurisdiction that the cause of termination of Nauert's employment did
not exist at the time of giving said notice of termination.  Upon termination of
Nauert's  employment "for cause", this Agreement shall terminate without further
obligations  to Nauert other than  Pioneer Financial's obligation  (a) to pay to
Nauert in  a  lump  sum in  cash  within thirty  (30)  days  after the  date  of
termination Nauert's base  salary through the date of termination  to the extent
not theretofore paid and (b) to the extent not theretofore  paid or provided, to
pay or provide to pay, to Nauert on a timely basis any other amounts or benefits
required to be paid or provided or which Nauert is eligible to receive under any
plan, program, policy or practice or contract or agreement of Pioneer Financial.

          (c)  Without Cause.    Pioneer  Financial  shall  have  the  right  to
terminate Nauert's employment  hereunder without  cause at any  time during  the
Term.  If  the Board of  Directors determines to  terminate Nauert's  employment
without cause, Pioneer Financial shall give notice of such termination to Nauert
and Nauert's  employment hereunder shall be considered  terminated without cause
as of the date  specified in such notice of  termination.  Upon the date  of the
termination of Nauert's employment without cause, Nauert shall be paid an amount
equal to the  present value, discounted to the present at  an annual rate of 8%,
of  the salary  which  would have  been payable  during  a period  equal  to the
remainder of  the Term, commencing  on the  date of termination  at the  rate of
annual base salary payable to Nauert at the date of termination.

          (d)  By  Nauert.  Nauert may terminate his employment hereunder at any
time by retirement or resignation, upon notice to Pioneer Financial.   Upon such
termination by  Nauert, no compensation  for any period  after the date  of such
termination  shall be  payable  to  Nauert;  provided,  however,  that  if  such
termination  by Nauert is for "good reason"  (as defined in Section 10(c)), then
Nauert  shall be  entitled to  the  payment described  in the  last sentence  of
Section 9(c).

          (e)  Change in  Control Effect.  No  payments shall be  made to Nauert
pursuant  to this Section 9  in the event  that Nauert is entitled  to Change in
Control Compensation pursuant to Section 10.

     10.  Change in Control.

          (a)  Change in Control Severance Compensation.  If (x) within 180 days
following  a Change of  Control (as defined  in Section 10(b))  is terminated by
Nauert for any reason whatsoever, or (y)  within two years following a Change in
Control,  Nauert's employment is terminated by Pioneer Financial other than "for
cause" (as defined  in Section 9(b) or is terminated by Nauert for "good reason"
(as defined in  Section 10(c)), then  Nauert shall be  entitled to receive  from
Pioneer  Financial a  lump sum  cash payment  in an  amount ("Change  in Control
Compensation")  equal to   three times the  average income reflected  on the W-2
form  or forms  issued to Nauert  by Pioneer  Financial or  its subsidiaries for
services performed for  them for the five (5) calendar  years preceding the year
in which such Change of Control occurs.  Pioneer Financial shall pay such amount
to Nauert  within thirty  (30) days of  the date  of termination.   If  Nauert's
employment is terminated  by Pioneer Financial for cause, by  reason of Nauert's
death  or retirement, or  by Nauert without  good reason, the  Change in Control
Compensation will not be  paid.  If Nauert was totally or  partially disabled as
of the Change in Control, the Change in Control Compensation will not be paid.

b)   Change In Control.   For  purposes of this  Agreement, "Change in  Control"
shall mean the occurrence of any of the following events:

               (i)  any person or persons acting as a group, other than a person
which  as of  the  date of  this  Agreement is  the beneficial  owner  of voting
securities of  Pioneer Financial  and other  than Nauert  or  a group  including
Nauert, shall become  the beneficial  owner of securities  of Pioneer  Financial
representing at least thirty-four percent (34%) of  the combined voting power of
Pioneer Financial's then outstanding securities; or

               (ii) any consolidation  or merger to which Pioneer Financial is a
party,  if  following such  consolidation  or  merger, stockholders  of  Pioneer
Financial  immediately  prior  to   such  consolidation  or  merger   shall  not
beneficially  own securities representing at least  sixty-seven percent (67%) of
the combined voting power of the outstanding voting securities of  the surviving
or continuing corporation; or

               (iii)     any  sale, lease,  exchange or  other transfer  (in one
transaction or in  a series of  related transactions)  of all, or  substantially
all, of the assets of  Pioneer Financial, other than to an entity  (or entities)
of  which Pioneer Financial or the stockholders of Pioneer Financial immediately
prior  to  such transaction  beneficially own  securities representing  at least
sixty-seven percent (67%) of the combined voting power of the outstanding voting
securities.

          (c)  Good Reason.  For purposes of this Agreement, "good reason" shall
mean any of the following:

               (i)  a change in Nauert's  status or position, the assignment  to
Nauert  of any duties or  responsibilities which are  inconsistent with Nauert's
status  and position  or a reduction  in the  duties and  responsibilities to be
exercised by Nauert;

               (ii) any action by Pioneer  Financial which renders Nauert unable
to effectively discharge his duties and responsibilities hereunder;

               (iii)      the  failure to maintain  Nauert's minimum annual base
salary  in accordance with  Section 3(a)  or; in the  event that  such salary is
increased during  the Term  as provided herein,  any reduction in  Nauert's then
current annual base salary.

               (iv) a  failure  by  Pioneer  Financial to  continue  in  effect,
without material change,  any benefit or incentive plan  or arrangement in which
Nauert and all other executive officers of Pioneer Financial participate, or the
taking of  any action by Pioneer Financial which would materially and  adversely
affect Nauert's participation in, or materially reduce Nauert's benefits  under,
any such plan or arrangement;

               (v)  a relocation  of Nauert's workplace by  Pioneer Financial to
any place outside the  Chicago, Illinois metropolitan area, except  for required
travel  by Nauert  on Pioneer  Financial's business  to an  extent substantially
consistent with  Nauert's business  travel obligations  hereunder prior to  such
relocation;

               (vi) a reduction by Pioneer Financial in Nauert's eligibility for
paid vacation  benefits under a program  or policy applicable to  Nauert and all
other executive officers of Pioneer Financial; or

               (vii)     any  failure   by  Pioneer  Financial  to   obtain  the
assumption of this Agreement by any successor or assignee thereto.

11.  Confidential Information and Trade Secrets.

          (a)  Nature.  During Nauert's  employment by Pioneer Financial, Nauert
will enjoy access to  Pioneer Financial's "confidential information" and  "trade
secrets".  For purposes of this Agreement, "confidential information" shall mean
information  which  is not  publicly  available,  including without  limitation,
information  concerning   customers,  material  sources,   suppliers,  financial
projections, marketing  plans and  operation methods, Nauert's  access to  which
derives solely from Nauert's employment with Pioneer Financial.  For purposes of
this  Agreement,  "trade  secrets"  shall mean  Pioneer  Financial's  processes,
methodologies  and techniques known only to those employees of Pioneer Financial
who  need to know  such secrets in  order to perform  their duties on  behalf of
Pioneer  Financial.   Pioneer Financial  takes numerous  steps, including  these
provisions, to protect the confidentiality  of its confidential information  and
trade secrets, which it considers unique, valuable and special assets.

          (b)  Restricted Use  and Non-Disclosure.  Nauert,  recognizing Pioneer
Financial's  significant investment of time, efforts and money in developing and
preserving  its  confidential  information,  shall not,  during  his  employment
hereunder  and for a two  (2) year period  after the end  of Nauert's employment
hereunder,  use for  his  direct or  indirect  personal benefit  any  of Pioneer
Financial's confidential  information or  trade secrets.   For  a  two (2)  year
period after the end of Nauert's employment hereunder, Nauert shall not disclose
to  any  person any  of Pioneer  Financial's  confidential information  or trade
secrets.

          (c)  Return  of  Pioneer  Financial  Property.   Upon  termination  of
Nauert's  employment with Pioneer Financial, for whatever reason and in whatever
manner, Nauert  shall return to Pioneer Financial all copies of all writings and
records relating  to Pioneer  Financial's business, confidential  information or
trade secrets which are in Nauert's possession of such time.

     12.  Non-Competition and Non-Solicitation.   

          (a)  Pioneer  Financial's Investment.   Pioneer Financial  is spending
and will spend much time, money and effort in building relationships with agents
and  insureds, and  will pay  Nauert valuable  consideration pursuant  hereto in
exchange  for  Nauert's  promises   herein,  including  without  limitation  the
covenants in Section 11  and in this Section 12.   Pioneer Financial has engaged
Nauert as Chairman and Chief Executive Officer of Pioneer Financial in order to,
among  other  reasons,  take advantage  of  Nauert's  unique  knowledge of,  and
contacts within, the life and accident and health insurance industry.   Further,
Pioneer  Financial will  invest  significant  time  and  money  in  the  further
development  of Nauert's  business ability,  image and  standing.  As  Nauert is
Chairman  and Chief Executive Officer  of Pioneer Financial,  the reputation and
success of Nauert  will be closely tied to the reputation and success of Pioneer
Financial  and, during the Term, Nauert  will be heavily identified with Pioneer
Financial's business.

          (b)  Non-Competition.  During Nauert's  employment hereunder and for a
twelve  (12)  month period  after termination  of  such employment,  unless such
termination is made by Pioneer Financial  without cause or unless there has been
a Change in Control prior to such termination, Nauert shall not engage, directly
or indirectly, whether as an owner, partner, employee, officer, director, agent,
consultant or otherwise,  in any location where Pioneer Financial  or any of its
subsidiaries  is engaged  in business  after the  date hereof  and prior  to the
termination of Nauert's employment, in a business the same as or similar to, any
business now,  or at  any  time after  the date  hereof  and prior  to  Nauert's
termination,  conducted  by  Pioneer  Financial  or  any  of  its  subsidiaries,
provided,  however, that  the mere ownership  of 5%  or less  of the stock  of a
company whose shares are traded on a national securities  exchange or are quoted
on the  National Association  of Securities  Dealers Automated  Quotation System
shall not be deemed ownership which is prohibited hereunder.

          (c)  Non-Solicitation.    During  the  twenty-four  (24)  month period
following  termination of  Nauert's  employment with  Pioneer Financial,  Nauert
shall not, directly  or indirectly induce employees of Pioneer  Financial or any
of its subsidiaries to leave such employment with the result that such employees
would  engage  in business  activities which  are  substantially similar  or are
closely related to the business activities such employee performed on behalf  of
Pioneer Financial  and which compete against  Pioneer Financial. Notwithstanding
the above, in the event Nauert is terminated by Pioneer Financial without cause,
then the twenty-four  (24) month period referred to in  this Section 12(c) shall
be reduced to twelve (12) months.

          (d)  Enforceability.     The  necessity  of   protection  against  the
competition  of Nauert  and the  nature and  scope of  such protection  has been
carefully  considered by  the parties  hereto.   The  parties  hereto agree  and
acknowledge that the duration, scope and geographic areas applicable to the non-
competition covenant in this Section 12 are fair, reasonable and necessary, that
adequate compensation has been received by Nauert for such obligations, and that
these obligations do not prevent Nauert from earning a livelihood.   If, however
for any reason any court determines  that the restrictions in this Agreement are
not  reasonable,  that  consideration is  inadequate  or  that  Nauert has  been
prevented from earning  a livelihood,  such restrictions  shall be  interpreted,
modified or rewritten  to include as much of the  duration, scope and geographic
area identified  in this Section 12  as will render such  restrictions valid and
enforceable.

     13.  Retention of Pioneer Financial  Stock.  During the Term,  Nauert shall
retain, directly or indirectly,  ownership of not less than 1,000,000  shares of
Pioneer  Financial common stock unless, and  except to the extent, released from
this obligation  by a written release  from Pioneer Financial.   For purposes of
this Agreement,  "retain indirectly"  shall  mean and  refer  to any  shares  of
Pioneer Financial common stock, which would  be considered to be owned by Nauert
under  Section 267(c) of the  Code, or the  income of which would  be taxable to
Nauert, his  spouse or his  children, or to any  trust of which  Nauert would be
deemed the owner under any of Sections 671 through 677, inclusive, of the Code. 
    

     14.  Right of  First Refusal.  During  the Term, Nauert shall  not transfer
any shares of stock  of Pioneer Financial for consideration to any person  other
than a relative of Nauert,  unless Nauert has offered to transfer such shares to
Pioneer  Financial on  the same  terms, provided,  however, that  this provision
shall not apply at any time when the average last reported sale price for Common
Stock of  Pioneer Financial on the  New York Stock Exchange  for the immediately
preceding five (5) trading days is greater than or equal to $12.00 per share.


     15.  Breach or Threatened Breach of Non-Competition Covenant.  In the event
of a breach or  threatened breach by Nauert of any provision of Section 11 or 12
hereof, Nauert acknowledges that the remedy at law would be  inadequate and that
Pioneer Financial shall  be entitled  to an injunction  restraining Nauert  from
such act or threatened breach.   Nothing herein contained shall be  construed as
prohibiting Pioneer Financial from  pursuing any other remedies available  to it
for  such  breach  or threatened  breach,  including  the  recovery of  monetary
damages.

     16.  Business Days.    Any date  specified  in this  Agreement which  is  a
Saturday,  Sunday  or legal  holiday  shall be  extended  to  the first  regular
business day after such date which is not a Saturday, Sunday or legal holiday.

     17.  Choice  of  Law.    This  Agreement has  been  executed  and  made  in
accordance  with the  laws of  the State  of Illinois  and is  to be  construed,
enforced and governed in accordance therewith.

     18.  Counterparts.  This Agreement may be executed in several counterparts,
each of which  shall be an original, but all of  which together shall constitute
one and the same instrument.

     19.  Entire  Agreement  Amendments.   This  Agreement  contains the  entire
agreement among  the parties hereto  with respect to  the subject matter  hereof
and,  except as  provided in  Section  4 above,  supersedes  all other  existing
employment agreements between Pioneer Financial  or its subsidiaries and Nauert.
No  change or modification  of this Agreement,  or any waiver  of the provisions
hereof, shall  be valid unless the same is in  writing and signed by the parties
hereto.   Waiver  by any  party hereto of  a breach  by the  other party  of any
provisions of  this Agreement shall not operate  or be construed as  a waiver of
any subsequent breach by such party.

     20.  Headings.  The headings used herein are for ease of interpretation and
shall have no effect on the interpretation of any provision of this Agreement.

     21.  Notices.   All  notices,  requests, demands  and other  communications
hereunder  shall be  in writing  and shall,  until receipt  of contrary  written
instructions, be delivered personally  to, or mailed by certified  or registered
mail with proper postage prepaid, to the party at the address as follows:


     TO PIONEER FINANCIAL:    Pioneer Financial Services, Inc.
                              1750 E. Golf Road
                              Schaumburg, IL  60173



     TO NAUERT           Mr. Peter W. Nauert
                         913 N. Main Street
                         Rockford, IL  61103



     22.  Severability.   If any  provision of  this Agreement  is held  for any
reason to  be invalid,  it  will not  invalidate any  other  provisions of  this
Agreement which  are in themselves valid, nor  will it invalidate the provisions
of any  other  agreement  between the  parties  hereto.   Rather,  such  invalid
provision shall be  construed so as  to give  it the maximum  effect allowed  by
applicable law.  Any other written agreement between the parties hereto shall be
conclusively deemed to be an agreement independent of this Agreement.


     23.  Successors  and Assigns.  This Agreement and all the provisions hereof
shall  be binding upon and inure to the  benefit of the parties hereto and their
respective heirs, legal representatives, successors and permitted assigns.  This
Agreement and the rights and obligations hereunder may not be assigned by either
party without the prior written consent of the other.


     24.  Time of the Essence.  Time is of the essence of this Agreement.

     IN  WITNESS  WHEREOF,  the  parties  hereto  have  caused  this  Employment
Agreement to be executed  on December 22,  1995, but to be  effective as of  the
date first above written.



Attest:                            "Pioneer Financial"

                                   PIONEER FINANCIAL SERVICES, INC.

_____________________________      By:  ___________________________________
                                   Title:  __________________________________



Witness:                           "Nauert"

______________________________     ________________________________________
                                   Peter W. Nauert





g:\acw\nauert\pwnag.d20f

                                                                      EXHIBIT 11

                        PIONEER FINANCIAL SERVICES, INC.

                      STATEMENT OF COMPUTATION OF PER SHARE

                                   NET INCOME

<TABLE>
<CAPTION>

                                    For the Year Ended December 31
                                  1995           1994              1993   

<S>                       <C>              <C>               <C>          
Net Income                $ 20,968,000     $ 17,149,000      $ 12,145,000 
Less Dividends on
 Preferred Stock            (1,805,000)      (1,904,000)       (2,021,000)

Primary Basis-Net Income  $ 19,163,000     $ 15,245,000      $ 10,124,000 

 Fully Diluted Basis-
 Net Income **            $ 23,266,000     $ 20,145,000      $ 13,507,000 

Average shares outstanding   7,586,908        6,221,216         6,546,719 
Common Stock equivalents
 from dilutive stock
 options, based on the
 treasury stock method
 using average market 
 price                         252,501         237,847            176,883 

   TOTAL-PRIMARY BASIS       7,839,409        6,459,063         6,723,602 

Additional shares assuming
 conversion of Preferred 
 Stock                       1,358,240        1,387,680         1,515,200 
Additional shares assuming
 conversion of Subordinated
 Debentures                  3,231,282        4,887,404         2,282,774 
Additional Common Stock
 equivalents from dilutive
 stock options, based on the
 treasury stock method     
 using closing market price   179,483                -           209,618 

   TOTAL-FULLY DILUTED      12,608,414       12,734,147        10,731,194 

Net income per share-
 Primary                       $  2.44          $ 2.36            $ 1.51  

Net income per share-
 Fully Diluted                 $  1.85          $ 1.58            $ 1.26  





**  Fully diluted net income per share was calculated after adding tax effected
interest and amortization of offering costs on Subordinated Debentures of
$2,298,000, $2,996,000, and $1,362,000 for the years ended December 31, 1995,
1994, and 1993, respectively.

</TABLE>



                                                                      Exhibit 21

                        PIONEER FINANCIAL SERVICES, INC.

     Subsidiary                                       Jurisdiction

 1.  Pioneer Life Insurance Company of Illinois       Illinois
 2.  Health and Life Insurance Company of America     Illinois 
 3.  National Group Life Insurance Company            Illinois
 4.  Design Securities Corporation formerly           Delaware
     First Pioneer Equity Corporation
 5.  Pioneer Fire & Casualty Insurance Company        Pennsylvania
 6.  Administrators Service Corporation               Illinois
 7.  Association Management Corporation               Illinois
 8.  Network Air Medical Systems, Inc.                Illinois
 9.  National Benefit Plans, Inc.
     formerly National Group Holding
     Corporation                                      Delaware
10.  Design Benefit Plans, Inc.
     formerly National Group Marketing Corporation    Illinois
11.  Partners Health Group, Inc. formerly 
     Union Capital Corporation                        Delaware
12.  National Marketing Specialists                   Delaware
13.  Target Ad Group, Inc. formerly National
     Benefit Finance, formerly Select Marketing 
     Corporation                                      Illinois
14.  Response Air Ambulance Network, Inc.             Illinois
15.  Direct Financial Services, Inc.                  Illinois

16.  National Health Services, Inc.                   Wisconsin

17.  Manhattan National Life Insurance Company        North Dakota

18.  United Group Holdings, Inc.                      Delaware

19.  Advantage Financial Systems, Inc.                Delaware

20.  NHS Coordinated Care of Texas, Inc. formerly
     American Managed Care of Texas, Inc.             Texas
21.  NHS Coordinated Care, Inc.                       Nevada

22.  Continental Life & Accident Company              Iowa

23.  Continental Marketing Corporation                Idaho

24.  Healthcare Review Corporation                    Kentucky

25.  Connecticut National Life Insurance Company      Illinois

26.  ACMG, Inc.                                       Ohio

27.  Preferred Health Choice, Inc.                    Illinois

28.  PL Holdings, Inc.                                Nevada

29.  Personal Healthcare, Inc.                        Delaware

30.  Success Training Corporation                     Illinois
<PAGE>

                                   EXHIBIT 23

                         CONSENT OF INDEPENDENT AUDITORS


We consent to the incorporation by reference in the Registration Statements
pertaining to the Nonqualified Stock Option Plan of Pioneer Financial Services,
Inc. (Form S-8 No. 33-37305), the Pioneer Financial Services, Inc. Employee
Savings and Stock Ownership Plan (Form S-8 No. 33-45894), and the National
Benefit Plans, Inc. 1992 Agent Stock Purchase Plan (Form S-8 No. 33-53686) of
our report dated March 8, 1996, with respect to the consolidated financial
statements of Pioneer Financial Services, Inc. and subsidiaries included in the
Annual Report (Form 10-K) for the year ended December 31, 1995.



                                   ERNST & YOUNG LLP


Chicago, Illinois
March 8, 1996

<TABLE> <S> <C>

<ARTICLE> 7
       
<S>                                        <C>
<PERIOD-TYPE>                              12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               DEC-31-1995
<DEBT-HELD-FOR-SALE>                           246,041
<DEBT-CARRYING-VALUE>                          597,078
<DEBT-MARKET-VALUE>                            622,666
<EQUITIES>                                      15,570
<MORTGAGE>                                       9,253
<REAL-ESTATE>                                   18,250
<TOTAL-INVEST>                               1,042,592
<CASH>                                          20,274
<RECOVER-REINSURE>                               5,646
<DEFERRED-ACQUISITION>                         219,874
<TOTAL-ASSETS>                               1,558,921
<POLICY-LOSSES>                                961,124
<UNEARNED-PREMIUMS>                             71,150
<POLICY-OTHER>                                 166,111
<POLICY-HOLDER-FUNDS>                           16,077
<NOTES-PAYABLE>                                 44,733<F1>
                                0
                                     21,222<F2>
<COMMON>                                        11,208<F3>
<OTHER-SE>                                     133,366<F4>
<TOTAL-LIABILITY-AND-EQUITY>                 1,558,921
                                     687,043
<INVESTMENT-INCOME>                             70,975
<INVESTMENT-GAINS>                               3,993
<OTHER-INCOME>                                  38,073
<BENEFITS>                                     475,817
<UNDERWRITING-AMORTIZATION>                     69,199
<UNDERWRITING-OTHER>                           223,346
<INCOME-PRETAX>                                 31,722
<INCOME-TAX>                                    10,754
<INCOME-CONTINUING>                             20,968
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    20,968
<EPS-PRIMARY>                                     2.44
<EPS-DILUTED>                                     1.85
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Includes short-term and long-term borrowings and convertible subordinated
debentures.
<F2>Redeemable preferred stock at par value.
<F3>Common stock at par value.
<F4>Includes additional paid in capital and retained earnings less unrealized
depreciation of securities and treasury stock.
</FN>
        

</TABLE>


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