PIONEER FINANCIAL SERVICES INC /DE
10-Q, 1997-05-15
ACCIDENT & HEALTH INSURANCE
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                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.   20549

                                    FORM 10-Q




(Mark One)
[X] Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange
    Act of 1934 


For the quarterly period ended March 31, 1997


[ ] Transition Report pursuant to Section 13 or 15(d) of the Securities Exchange
    Act of 1934 
[No Fee Required]

For the transition period from                   to                  

Commission file number 1-10522


                        PIONEER FINANCIAL SERVICES, INC.
             (Exact name of registrant as specified in its charter)

              Delaware                            36-2479273
  (State or other jurisdiction of              (I.R.S. Employer
   incorporation or organization)             Identification No.)

1750 East Golf Road, Schaumburg, Illinois            60173
(Address of principal executive, offices)         (Zip Code)

 Registrant's telephone number, including area code (847) 995-0400


            
     Indicate by a check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days.   
                               YES  X      NO ____


     The number of shares of the registrant's common stock, $1.00 par value per
share, outstanding as of April 30, 1997 was 11,815,267.







PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

PART I.     FINANCIAL INFORMATION

ITEM 1.     FINANCIAL STATEMENTS

CONDENSED CONSOLIDATED BALANCE SHEETS 
(In thousands, except share and per share amounts)

<TABLE>
<CAPTION>

                                                                                             March 31,              December 31,
                                                                                               1997                     1996
                                                                                            (Unaudited)
<S>                                                                                           <C>                      <C>
ASSETS
Investments-Note 1 and 3                                                                                              
  Securities available for sale
       Fixed maturities, at fair value     
       (cost: 1997-$568,402; 1996-$562,702)                                                    $ 556,861                $ 561,654
       Fixed maturities held in trust pursuant to reinsurance
       agreement (cost: 1977-$187,619; 1996-$189,157)                                            190,294                  196,584
      Equity securities, at fair value
        (cost: 1997-$25,864; 1996-$26,164)                                                        30,917                   28,630
   Fixed maturities held to maturity, at amortized cost
       (fair value: 1997-$256,019; 1996-$266,172)                                                260,234                  266,049
  Mortgage loans--at unpaid balance                                                                9,804                    9,890
  Real estate--at cost, less accumulated depreciation                                             14,998                   14,989
  Policy loans--at unpaid balance                                                                 83,902                   83,054
  Short-term investments--at cost,               
     which approximates fair value                                                                21,076                   34,659
Total Investments                                                                              1,168,086                1,195,509

Cash                                                                                              23,114                   25,857
Premiums and other receivables, less
  allowance for doubtful accounts                                                                 28,683                   24,499
Reinsurance receivables and amounts       
  on deposit with reinsurers                                                                     207,580                  226,632
Accrued investment income                                                                         16,443                   16,481
Deferred policy acquisition costs                                                                237,507                  224,010
Value of purchased insurance in force                                                             40,181                   42,719
Land, building and equipment-at cost, less
  accumulated depreciation                                                                        30,775                   31,051
Other                                                                                             40,299                   40,982
                                                                                              $1,792,668               $1,827,740


                                                                                           March 31,             December 31,
                                                                                             1997                    1996    
                                                                                          (Unaudited)

LIABILITIES AND STOCKHOLDERS' EQUITY     
 
Policy liabilities:
   Future policy benefits                                                                     $1,049,334              $1,072,153 
   Policy and contract claims                                                                    198,066                 208,561 
   Unearned premiums                                                                              92,794                  91,374 
   Other                                                                                          19,183                  16,803 
                                                                                               1,359,377               1,388,891 

General expenses and other liabilities                                                            50,199                  44,924 
Amounts due to reinsurers                                                                         58,112                  70,942 
Deferred federal income taxes                                                                     17,467                  14,963 
Repurchase agreement                                                                               5,177                   5,178 
Short-term notes payable                                                                           6,253                   6,248 
Long-term notes payable                                                                           20,198                  21,514 
Convertible subordinated notes due 2003                                                           86,250                  86,250
                                                                                               1,603,033               1,638,910 



Stockholders' Equity
   Common Stock, $1 par value:
     Authorized:  20,000,000 shares
     Issued, including shares in treasury
       (1997-12,937,567; 1996-12,893,467)                                                         12,938                  12,893 
   Additional paid-in capital                                                                     91,982                  91,622 
   Unrealized appreciation (depreciation) of               
    available-for-sale securities-Note 3                                                          (4,611)                    224 
   Retained earnings                                                                              99,546                  94,311 
   Less treasury stock at cost
    (1997-1,132,300 shares; 1996-1,132,300 shares)                                               (10,220)                (10,220)
Total Stockholders' Equity                                                                       189,635                 188,830 
                                                                                              $1,792,668              $1,827,740 

See notes to condensed consolidated financial statements.

</TABLE>

PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF INCOME (Unaudited)
(In thousands, except per share amounts)

<TABLE>
<CAPTION>

                                                                   Three Months Ended
                                                                       March 31,
                                                                1997            1996

<S>                                                           <C>               <C>
Income:
  Premiums and policy charges                                 $213,866           $175,573 
  Net investment income                                         21,791             17,991                     
  Other income and realized gains
   and losses from investments                                   4,124             12,614                                       
                                                               239,781            206,178 
Benefits and expenses: 
  Benefits                                                     157,157            121,454                     
  Insurance and general expenses                                53,316             54,804                     
  Interest expense                                               1,865                961                     
  Amortization of deferred policy         
    acquisition costs                                           18,527             18,838 
                                                               230,865            196,057 

INCOME BEFORE INCOME TAXES                                       8,916             10,121                     
  Federal income taxes                                           3,031              3,390 


NET INCOME                                                       5,885              6,731 


PREFERRED STOCK DIVIDENDS                                           -                 451                     


INCOME APPLICABLE TO
  COMMON STOCKHOLDERS                                        $   5,885          $   6,280 


NET INCOME PER COMMON SHARE
  Primary                                                    $     .48          $     .60                     
  Fully Diluted                                              $     .41          $     .54                     


DIVIDENDS DECLARED
  PER COMMON SHARE                                           $    .055          $   .055                      


AVERAGE COMMON AND COMMON
  EQUIVALENT SHARES OUTSTANDING                    
  Primary                                                       12,358             10,500                     
  Fully Diluted                                                 16,671             12,859                     

See notes to condensed consolidated financial statements. 

</TABLE>

PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(In thousands)

<TABLE>
<CAPTION>
                                                                                           Three Months Ended
                                                                                                March 31,
                                                                                        1997                 1996

<S>                                                                                   <C>                    <C> 
NET CASH PROVIDED (USED) BY OPERATING ACTIVITIES                                     $   (11,653)           $   11,470 


INVESTING ACTIVITIES
   Net decrease (increase) in                                                                    
      short-term investments                                                              13,452               (33,528)
   Purchases of investments                                                              (30,544)              (83,753)
   Sale of investments                                                                    18,930                52,932 
   Maturities of investments                                                              12,788                12,406 
   Net purchase of property and equipment                                                 (1,103)                 (896)
   Purchase of subsidiaries                                                                   -                (22,739)


     NET CASH PROVIDED (USED) BY 
       INVESTING ACTIVITIES                                                               13,523               (75,578)


FINANCING ACTIVITIES
   Net proceeds from debt offering                                                            -                 83,016 
   Increase in notes payable                                                                  -                  5,848 
   Repayments of notes payable                                                            (1,311)              (27,401)
   Proceeds from sale of agent receivables                                                 6,000                 6,426 
   Transfer of collections on previously
      sold agent receivables                                                              (6,200)               (5,467)
   Policyholder account deposits                                                           7,348                10,882 
   Policyholder account withdrawals                                                      (10,206)              (11,260)
   Dividends paid - preferred                                                                 -                   (451)
   Dividends paid - common                                                                  (649)                 (555)
   Stock options exercised                                                                   402                   231 
   Other                                                                                       3                     7 


    NET CASH PROVIDED (USED) BY
        FINANCING ACTIVITIES                                                              (4,613)               61,276 


DECREASE IN CASH                                                                          (2,743)               (2,832)


CASH AT BEGINNING OF PERIOD                                                               25,857                20,274 


CASH AT END OF PERIOD                                                                 $   23,114            $   17,442 

See notes to condensed consolidated financial statements.

</TABLE>

PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

March 31, 1997


NOTE 1 -- ACCOUNTING POLICIES

BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with generally accepted accounting principles (GAAP) for
interim financial information and with the instructions to Form 10-Q and Article
10 of Regulation S-X.  Accordingly, they do not include all of the information
and footnotes required by generally accepted accounting principles for complete
financial statements.  In the opinion of management, all adjustments (consisting
of normal recurring accruals) considered necessary for a fair presentation have
been included.  Operating results for the three month period ended March 31,
1997 are not necessarily indicative of the results that may be expected for the
year ended December 31, 1997.  For further information, refer to the
consolidated financial statements and footnotes thereto included in the Pioneer
Financial Services, Inc. ("Pioneer" or "the Company") Annual Report on Form 10-K
for the year ended December 31, 1996.

Certain amounts in the 1996 financial statements have been reclassified to
conform to the 1997 presentation.

EARNINGS PER SHARE

Primary earnings per share of Common Stock are determined by dividing net income
for the period, less dividends on Preferred Stock, by the weighted average
number of common stock and common stock equivalents (dilutive stock options)
outstanding.  Fully diluted earnings per share assumes conversion of the
Preferred Stock outstanding and conversion of the Subordinated Debentures and
Notes with related tax-effected interest added back to net income.  (See
discussion in Exhibit 11 on page 15).


NOTE 2 -- STOCKHOLDERS' EQUITY

The statutory accounting practices prescribed for Pioneer's insurance
subsidiaries by regulatory authorities differ from GAAP.  The combined
statutory-basis capital and surplus of Pioneer's direct insurance subsidiaries
was $155,982,000 and $164,466,000 at March 31, 1997 and December 31, 1996,
respectively.  Statutory net  loss of the insurance subsidiaries amounted to
$9,753,000 for the three months ended March 31, 1997 compared to statutory net
income of $3,800,000 for the same period in 1996.


NOTE 3 -- INVESTMENTS

Realized investment losses for the three month period ended March 31, 1997 were
$842,000 and realized gains for the three month period ended March 31, 1996 were
$459,000.

Unrealized depreciation of available-for-sale securities at March 31, 1997 of
$4,611,000 included unrealized depreciation of $4,419,000 less unrealized
appreciation of $2,675,000 on investments in trust accounts that are guaranteed
as to principal value by reinsurers and net of deferred tax benefits of
$2,483,000.  Unrealized appreciation on available-for-sale securities at
December 31, 1996 of $224,000 included gross appreciation of $8,241,000 less
unrealized appreciation of $7,863,000 on investments in trust accounts that are
guaranteed as to principal value by reinsurers and net of deferred taxes of
$154,000.


NOTE 4 -- CONTINGENCIES

Pioneer and its subsidiaries are named as defendants in various legal actions,
some claiming significant damages, arising primarily from claims under insurance
policies, disputes with agents, reinsurance arbitrations, and other items. 
Pioneer's management and its legal counsel are of the opinion that the
disposition of these actions will not have a material adverse effect on
Pioneer's financial position.


NOTE 5 -- MERGER AGREEMENT

On December 15, 1996, the Company and Conseco, Inc. entered into an agreement
and plan of merger pursuant to which Conseco, Inc. will acquire the Company
through an exchange of stock.  Completion of the merger, which is subject to
customary terms and conditions, including approval of the Company's stockholders
and regulatory agencies, is expected at the end of May.



ITEM 2.
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

Results of Operations - First Three Months of 1997 Compared to First Three
Months of 1996

Overview

The information set forth below is based on the Company's major product lines.

<TABLE>
<CAPTION>
                                                                                           Three Months
                                                                                         Ended  March 31

                                                                                       1997            1996
  <S>                                                                                <C>             <C>     
  Revenues
          Group Medical                                                             $ 122,454       $ 104,381 
          Senior Health                                                                76,895          64,347 
          Life Insurance                                                               40,418          30,432 
          Corporate and other                                                              14           7,018 
               TOTAL                                                                $ 239,781       $ 206,178 

  Pre-tax operating income

          Group Medical                                                             $   1,793       $   5,035 
          Senior Health                                                                 6,405           2,670 
          Life Insurance                                                                3,348           2,842 
          Corporate and other                                                          (1,788)           (885)
                 TOTAL                                                              $   9,758       $   9,662 

</TABLE>

Group Medical

Revenue.  Total revenue in the Group Medical Division increased $18.1million, or
17%, from $104.4 million to $122.5 million.  Premiums increased $18.2 million or
19% from $97.6 million to $115.8 million.  The increase in premiums was due to
the acquisition of the block of business from Washington National Insurance
Company (WNIC) during the third quarter of 1996.  This increase was offset by a
decline in the major medical in force due to the Company's discontinued
marketing in certain states due to the unfavorable regulatory environment. 

Net investment income decreased $0.1 million, or 3%, from $2.2 million to $2.1
million, due to a reduction in invested assets.  Total realized investment gains
and losses were relatively unchanged compared to the first quarter of 1996.

Benefits.  The following table sets forth the earned premium, benefits, and loss
ratios for products issued by the Group Medical Division:

<TABLE>
<CAPTION>
                                                                                 
                                                      Three Months
                                                                                 
                                                    Ended  March 31
                                                    1997      1996

          <S>                                         <C>       <C>      
          Earned Premium  (1)                         $ 116,806 $ 98,898 
          Benefits  (1)                                  79,393   60,681 
          Loss Ratio                                      68.0%    61.4%

(1)   In the Company's statement of consolidated income, accident and health
      premium revenue represent premiums written; the changes in unearned
      premiums are reflected in accident and health benefits.

</TABLE>

The increase in the loss ratio is due to the assumed block of WNIC business
which has a higher ultimate loss ratio and the continued shift to a lower
commission and higher benefit structure due to small group reform.  The loss
ratio on the assumed block of WNIC business was 78.8% for the first quarter of
1997.

Insurance and General Expenses.  Insurance and general expenses increased $3.8
million, from $29.1 million to $32.9 million.  The increase related primarily to
expenses on the business assumed from WNIC.

The amortization of Deferred Policy Acquisition Costs (DAC) decreased $1.2
million, or 12%, from $10.2 million to $9.0 million.  

Senior Health Division

Revenue.  Total revenue in the Senior Health Division increased $12.6 million,
or 20%, from $64.3 million to $76.9 million.  Senior health premium increased
$10.0 million, or 16%, from $60.6 million to $70.6 million due to the March 1996
purchase of Universal Fidelity Life Insurance Company (UFLIC).

Net investment income increased $3.0 million, primarily due to increased
invested assets allocated to the senior division and the purchase of UFLIC.  The
total realized gains were relatively unchanged compared to the first quarter of
1996.

Benefits.  The following table sets forth the earned premium, benefits, and loss
ratios for senior health products:

<TABLE>
<CAPTION>
                                                                                 
                                                       Three Months
                                                                                 
                                                     Ended  March 31
                                                     1997      1996
          <S>                                        <C>       <C>
          Earned Premium  (1)                        $ 70,126  $  57,653 
          Benefits  (1)                                49,929     39,879 
          Loss Ratio                                    71.2%      69.2%

(1)   In the Company's statement of consolidated income, accident and health
      premium revenue represent premiums written; the changes in unearned
      premiums are reflected in accident and health benefits.

</TABLE>

The loss ratio on the renewal block of Medicare supplement business acquired
from UFLIC was 84.0% for the first quarter which is higher than the Company's
historical loss ratios.

Insurance and General Expenses.  Insurance and general expenses increased $0.9
million, or 6%, from $13.7 million to $14.6 million.  The expense ratio remained
relatively unchanged. 

The amortization of DAC decreased $0.2 million, or 3%, from $5.7 million to $5.5
million.

Life Insurance Divison

Revenue.  Total revenue in the Life Insurance Division increased $10.0 million,
or 33%, from $30.4 million to $40.4 million.  The increase was due primarily to
the acquisition of Secura Life Insurance Company (SLIC) in December 1996 and a
significant increase in new business sales.

Net investment income increased $0.9 million, or 7%, from $13.0 million to $13.9
million.

Benefits.  Total life and annuity policy benefits increased $8.6 million, or
44%, from $19.6 million to $28.2 million.  This increase was primarily due to
the acquisition of SLIC and increased life insurance in-force.

Insurance and General Expenses.  Insurance and general expenses increased $0.9
million, or 19%, from $4.9 million to $5.8 million.  The increase was primarily
due to the acquisition of SLIC.  The unit cost of administration per policy in-
force remained relatively constant in 1997.

The amortization of DAC increased $1.1 million from $2.9 million to $4.0
million.


Corporate and Other

Total revenue from the Company's managed care subsidiaries, which were sold in
the third quarter of 1996, included in the segment were $7.0 million in the
first quarter of 1996.

Interest expense increased $1.1 million, or 39%, from $2.9 million to $4.0
million.  The increase was due to the offering of the Company's 6 1/2% notes in
the first quarter of 1996.

CONSOLIDATED FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Net Income.  The Company's consolidated net income decreased $.8 million, or
13%, from $6.7 million to $5.9 million. 

Premiums and Policy Charges.  Total premiums and policy charges increased $38.3
million, or 22%, from $175.6 million to $213.9 million.  This increase was due
primarily to the increase in accident and health premiums of $28.1 million, or
18%.  Premiums from Medicare supplement and long-term care products increased
$10.0 million, or 16%, due to the March 1996 purchase of UFLIC.  Premiums from
major medical products increased $18.2 million or 19%, primarily due to the
acquisition of the WNIC block of business.  Life insurance premiums increased
$10.2 million, or 59%, primarily due to new business sales and the acquisition
of SLIC.

Net Investment Income.  Net investment income increased $3.8 million  from $18.0
million to $21.8 million due to an increase in invested assets. 

Other Revenue.  Other income and realized investment gains and losses decreased
$8.5 million, or 83%, from $12.6 million to $4.1 million.  The decrease in other
income was due to the sale of the Company's managed care subsidiaries in the
third quarter of 1996.  The remaining other income generated by the Company's
non-insurance subsidiaries remained relatively unchanged.  Realized investment
losses were $0.8 million compared to realized gains of $0.5 million for the same
period in 1996.

Benefits.  Total benefits increased $35.7 million, or 29%, from $121.5 million
to $157.2 million.  Accident and health benefits, which include the change in
unearned premiums, increased $27.0 million, or 27%, from $101.9 million to
$128.9 million.  The accident and health loss ratio increased to 69.2% from
64.2%.  Life and annuity benefits increased $8.6 million, or 44%. 

Insurance and General Expenses.  Insurance and general expenses (which includes
non-deferred commission compensation to agents) decreased $1.5 million, or 3%,
from $54.8 million to $53.3 million due to the sale of the Company's managed
care subsidiaries.

Amortization of DAC.  Amortization of DAC decreased $.3 million, or 2%, from
$18.8 million to $18.5 million.  

Income Tax Rate.  The effective federal income tax rate was 34% due to the
continued investment in non-taxable securities included in the Company's
portfolio.

Other.  Invested assets decreased due to the first year strain of new business
issued by the life division.  Reinsurance receivables and amounts due to
reinsurers decreased due to the timing of payments to reinsurers.  Deferred
policy acquisition costs increased due to costs capitalized by the life division
for the increased new business.  General expenses and other liabilities
increased due to the timing of payments.  Notes payable decreased in accordance
with the scheduled repayments.  The remaining balance sheet amounts remained
consistent with the amounts at December 31, 1996. 

DEFERRED POLICY ACQUISITION COSTS

Under generally accepted accounting principles, a DAC asset is established to
match properly the costs of writing new business against the expected future
revenues or gross profits from the policies.  The costs which are capitalized
and amortized consist of first-year commissions in excess of renewal comissions
and certain home office expenses related to selling, policy issue, and
underwriting.

The deferred acquisition costs for accident and health policies and traditional
life policies are amortized over future premium revenues of the business to
which the costs are related.  The rate of amortization depends on the expected
pattern of future premium revenues for a block of policies.  The scheduled
amortization for a block of policies is established when the policies are
issued.  However, the actual amortization of DAC will reflect the actual
persistency and profitability of the business.  For example, if actual policy
terminations are higher than expected or if future losses are anticipated, DAC
could be amortized more rapidly than originally scheduled or written-off, which
would reduce earnings in the applicable period.

EFFECT OF INFLATION

In pricing its insurance products, the Company gives effect to anticipated
levels of inflation; however, the Company believes that the high rate of medical
cost inflation during recent years has had an adverse impact on its major
hospital accident and health claims experience.  The Company continues to
implement rate increases, as permitted by state regulations, in response to this
experience.

LIQUIDITY AND CAPITAL RESOURCES

The Company's consolidated liquidity requirements are created and met primarily
by operations of its subsidiaries.  The insurance subsidiaries' primary sources
of cash are premiums, investment income, and investment sales and maturities. 
The insurance subsidiaries' primary uses of cash are operating costs, policy
acquisition costs, payments to policyholders and investment purchases.  In
addition, liquidity requirements of the holding company are created by Common
Stock dividends, interest payments on the 6 1/2% Notes, and other debt service
requirements.  These liquidity requirements of the holding company have
historically been met through dividends from the non-insurance subsidiaries
which receive payments primarily from fees charged for administrative and
marketing services provided to the Company's insurance subsidiaries and other
unaffiliated companies.  Dividends from the insurance subsidiaries could be
required in the future to meet such liquidity requirements.

The ability of the insurance subsidiaries to pay dividends and make other
payments to the Company is subject to state insurance department regulations
which generally permit dividends and other payments to be paid for any twelve
month period in amounts equal to the greater of (i) net gain from operations in
the case of a life insurance company or net income in the case of all other
insurance companies for the preceding calendar year or (ii) 10% of surplus as of
the preceding December 31st.  Any dividends in excess of these levels require
the prior approval of the Director or Commissioner of the applicable state
insurance department.  The amount of dividends that the Company's insurance
subsidiaries could pay in 1997 without prior approval is approximately $5.6
million.

Notwithstanding the foregoing, if insurance regulators otherwise determine that
payment of a dividend or any other payment to an affiliate would be detrimental
to an insurance subsidiary's policyholders or creditors because of the financial
condition of the insurance subsidiary or otherwise, the regulators may block
dividends or other payments to affiliates that would otherwise be permitted
without prior approval.

The Company's insurance subsidiaries require capital to fund acquisition costs
incurred in the initial year of policy issuance and to maintain adequate surplus
levels for regulatory purposes.  These capital requirements have been met
principally from internally generated funds, including premiums and investment
income, and capital contributions from the holding Company. 

The Company has offered agent commission financing to certain of its agents and
marketing organizations which consists primarily of annualization of first year
commissions.  This means that when the first year premium is paid in
installments, the Company will advance a percentage of the commissions that the
agent would otherwise receive over the course of the first policy year.  The
Company through a subsidiary has entered into agreements with an unaffiliated
corporation to provide financing for a portion of its agent commission advance
program through the sale of agent receivables.  Proceeds from such sales for the
three month periods ended March 31, 1997 and 1996 were $6.0 million and $6.4
million, respectively.  The termination date of the current program is December
31, 1997, subject to extension or termination as provided therein.  The Company
has retained approximately $13.7 million of agent advances at March 31, 1997.

In January 1995, an insurance subsidiary of the Company issued a note in the
amount of $1.7 million as a portion of the acquisition price of CNL.  The
principal balance of the note may be reduced by the amount of capital losses
incurred by the Company on mortgage loan and real estate holdings of CNL through
January 31, 1997.  During 1996, a net capital loss reduced the principal balance
to $1.0 million.  Interest is payable on the note at the average earnings rate
of these investments, currently 8.7%.  The note matures in November 1997. 

In September 1995, a non-insurance subsidiary of the Company borrowed $3.3
million from a finance company to finance the purchase of certain equipment. 
The note, which is secured by the equipment purchased, bears interest at a fixed
rate of 7.81% and has principal and interest payments of $40,000 payable monthly
through August 2005.

In March 1996, the Company issued $86.25 million of its 6 1/2% Notes.  Net
proceeds from the offering totaled $83.0 million.  The notes are convertible
into the Company's Common Stock at any time prior to maturity, unless previously
redeemed, at a conversion price of $20 per share.

In August 1996, the Company borrowed $25.0 million under a term loan agreement
with six banks to fund the acquisition of the WNIC block of business and to
repay the notes issued as a portion of the acquisition price of UFLIC.  Interest
is payable quarterly and is based upon either a corporate base rate, LIBOR, or a
prime rate plus a margin.  The loan bore interest at 8.5% per annum at May 1,
1997, and requires principal payments of $1.25 million per quarter with a final
payment on July 31, 2001.

The Company has a line of credit arrangement for short-term borrowings with six
banks amounting to $30.0 million through July 1999, all of which was unused at
March 31, 1997 (the "Credit Facility").  Amounts borrowed under the Credit
Facility accrue interest at a rate per annum based upon either a corporate base
rate, LIBOR, or a prime rate plus a margin.  The line of credit arrangement can
be terminated, in accordance with the agreement, at the Company's option.

The Company's debt agreements include provisions requiring maintenance of
minimum working capital and risk based capital and limiting the Company's
ability to incur additional indebtedness.  The Company's debt agreements also
restrict the amount of retained earnings which is available for dividends and
require the maintenance of certain minimum insurance company ratings at the
Company's subsidiaries.

In March 1997 the Board of Directors announced a quarterly stock dividend of
$.055 per share which was paid in April, 1997.

Management believes that the diversity of the Company's investment portfolio and
the liquidity attributable to the large concentration of investments in highly
liquid United States government agency securities provide sufficient liquidity
to meet foreseeable cash requirements.  Because the Company's insurance
subsidiaries experience strong positive cash flows, including monthly cash flows
from mortgage-backed securities, the Company does not expect its insurance
subsidiaries to be forced to sell the held-to-maturity investments prior to
their maturities and realize material losses or gains.  Although the Company has
the ability and intent to hold those securities to maturity, there could occur
infrequent and unusual conditions under which it would sell certain of these
securities.  Those conditions would include a significant deterioration of the
issuer's creditworthiness, significant changes in tax law affecting the taxation
of securities, a significant business acquisition or disposition, and changes in
regulatory capital requirements or permissible investments.

Life insurance and annuity liabilities are generally long-term in nature
although subject to earlier surrender as a result of the policyholder's ability
to withdraw funds or surrender the policy, subject to surrender and withdrawal
penalties.  The Company believes its policyholder liabilities should be backed
by an investment portfolio that generates predictable investment returns.  The
Company seeks to limit exposure to risks associated with interest rate
fluctuations by concentrating its invested assets principally in high quality,
readily marketable debt securities of intermediate duration and by attempting to
balance the duration of its invested assets with the estimated duration of
benefit payments arising from contract liabilities. 

Since investment income is an important component of revenue and profitability
for the Company, significant focus is placed on the analysis of both asset and
liability characteristics in the investment process.  Profitability is impacted
by spreads between yields earned on investments and rates credited on annuities,
interest sensitive and life insurance liabilities.  Although substantially all
credited rates on these liabilities can be changed annually, changes in interest
rates credited may not be sufficient to maintain targeted investment spreads in
all economic and market environments.  In addition, other factors including
competition, the impact of the level of surrenders and withdrawals may limit the
Company's ability to adjust or to maintain crediting rates at levels necessary
to avoid narrowing of spreads under certain market conditions.

The Company, in recognizing this importance of interest rate management, seeks
to balance the duration of its invested assets with the expected duration of
benefit payments arising from insurance liabilities.  At March 31, 1997, the
duration of the Company's fixed maturity portfolio is 4.5 years and the duration
of the Company's insurance liabilities is 4.1 years.  The Company meets at least
monthly to review the asset and liability position in order to make necessary
adjustments including adjustments to investment activity or crediting rates or
both.  

The majority of the Company's fixed maturity investments are classified as
"available-for-sale" for purposes of SFAS 115.  Impact on the market valuation
of securities classified in such a manner is reflected through an adjustment to
surplus, but not through income.  Since the asset valuations are adjusted in
such a manner, while accounting standards do not allow such an adjustment for
the Company's insurance liabilities, a subsequent significant move in interest
rates could result in a positive or negative impact on the Company's
shareholders' equity.   


RECENTLY ISSUED ACCOUNTING STANDARDS

      In February 1997, the Financial Accounting Standards Board issued
Statement No. 128, Earnings per Share, which is required to be adopted on
December 31, 1997.  At that time, the Company will be required to change the
method currently used to compute earnings per share and to restate all prior
periods.  The Company has not yet determined what the impact of the Statement
128 will be on the calculation of earnings per share.



PIONEER FINANCIAL SERVICES, INC. AND SUBSIDIARIES

PART II.   OTHER INFORMATION


Item 6.  Exhibits and Reports on Form 8-K

    (a)  Exhibits

         Exhibit 11 - Statement of Computation
                      of Per Share Earnings

         Exhibit 27 - Financial Data Schedule

    (b)  Reports on Form 8-K

    The Company filed no reports on Form 8-K during the first
    quarter of 1997.




                                   SIGNATURES



Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.




                              Pioneer Financial Services, Inc.


           

      May 13, 1997        /s/ Peter W. Nauert                   
          Date            Peter W. Nauert
                          Chairman and Chief Executive Officer




      May 13, 1997        /s/ David I. Vickers                  
          Date            David I. Vickers
                          Treasurer and Chief Financial Officer




                                   EXHIBIT 11

                        PIONEER FINANCIAL SERVICES, INC.
                 STATEMENT OF COMPUTATION OF PER SHARE EARNINGS

                    (In thousands, except per share amounts)
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                 Three Months Ended
                                                                     March 31,

                                                              1997              1996                

<S>                                                          <C>               <C>    
Net income                                                    $ 5,885           $ 6,731   

Average shares outstanding                                     11,791            10,105                   

Common Stock equivalents from
   dilutive stock options,
   based on the treasury stock
   method using average market
   price                                                          567              395                    
              TOTAL-PRIMARY                                    12,358           10,500                    

Additional shares assuming 
   conversion of
   Preferred Stock                                                 -             1,358                    

Additional shares assuming
  conversion of 
   Subordinated Debentures and Notes                            4,313            1,001                    

              TOTAL-FULLY DILUTED                               16,671          12,859  

Net income per share-
       Primary*                                               $   .48          $   .60                    

Net income per share-
       Fully Diluted**                                        $   .41          $   .54  



     *  Primary net income per share was calculated after deducting  dividends
        on Preferred Stock of $451,000 for the three month period ended March
        31, 1996.                      

    **  Fully diluted net income per share was calculated after adding tax
        effected interest and amortization of offering costs on Subordinated
        Debentures and Notes of $1,025,000 and $196,000 for the three month
        periods ended March 31, 1997 and 1996 respectively.


</TABLE>


<TABLE> <S> <C>

<ARTICLE> 7
<MULTIPLIER> 1,000
       
<S>                                        <C>
<PERIOD-TYPE>                              3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               MAR-31-1997
<DEBT-HELD-FOR-SALE>                           747,155
<DEBT-CARRYING-VALUE>                          260,234
<DEBT-MARKET-VALUE>                            256,019
<EQUITIES>                                      30,917
<MORTGAGE>                                       9,804
<REAL-ESTATE>                                   14,998
<TOTAL-INVEST>                               1,168,086
<CASH>                                          23,114
<RECOVER-REINSURE>                               5,199
<DEFERRED-ACQUISITION>                         237,507
<TOTAL-ASSETS>                               1,792,668
<POLICY-LOSSES>                              1,049,334
<UNEARNED-PREMIUMS>                             92,794
<POLICY-OTHER>                                 198,066
<POLICY-HOLDER-FUNDS>                           19,183
<NOTES-PAYABLE>                                112,701<F1>
                                0
                                          0
<COMMON>                                        12,938<F2>
<OTHER-SE>                                     176,697<F3>
<TOTAL-LIABILITY-AND-EQUITY>                 1,792,668
                                     213,866
<INVESTMENT-INCOME>                             21,791
<INVESTMENT-GAINS>                               (842)
<OTHER-INCOME>                                   3,282
<BENEFITS>                                     157,157
<UNDERWRITING-AMORTIZATION>                     18,527
<UNDERWRITING-OTHER>                            53,316
<INCOME-PRETAX>                                  8,916
<INCOME-TAX>                                     3,031
<INCOME-CONTINUING>                              5,885
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     5,885
<EPS-PRIMARY>                                      .48
<EPS-DILUTED>                                      .41
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
<FN>
<F1>Includes short-term and long-term borrowings and convertible subordinated
debentures and notes.
<F2>Common stock at par value.
<F3>Includes additional paid in capital and retained earnings less unrealized
depreciation and treasury stock.
</FN>
        

</TABLE>


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