MARTEN TRANSPORT LTD
DEF 14A, 1995-03-31
TRUCKING (NO LOCAL)
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant / /
    Filed by a Party other than the Registrant / /

    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12

--------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

--------------------------------------------------------------------------------
(Name of Person(s) Filing Proxy Statement, if other than the  Registrant)
Payment of Filing Fee (Check the appropriate box):
/X/  $125  per Exchange  Act Rules  0-11(c)(1)(ii), 14a-6(i)(1),  14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.
/ /  $500 per  each party  to  the controversy  pursuant  to Exchange  Act  Rule
     14a-6(i)(3).
/ /  Fee   computed  on   table  below   per  Exchange   Act  Rules  14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:

        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:

        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):

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     4) Proposed maximum aggregate value of transaction:

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     5) Total fee paid:

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/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the  filing for which the  offsetting fee was  paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     1) Amount Previously Paid:

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     2) Form, Schedule or Registration Statement No.:

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     3) Filing Party:

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     4) Date Filed:

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<PAGE>
                   [LOGO]

Dear Stockholder:

    You  are cordially invited to attend the 1995 Annual Meeting of Stockholders
of Marten Transport, Ltd. The meeting will  be held on Tuesday, May 2, 1995,  at
4:00  p.m.  local  time,  at  the Holiday  Inn,  2703  Craig  Road,  Eau Claire,
Wisconsin.

    We suggest that you carefully read the enclosed Notice of Annual Meeting and
Proxy Statement.

    We hope you will be  able to attend the Annual  Meeting. Whether or not  you
plan  to attend,  we urge you  to complete,  sign, date and  return the enclosed
proxy card in the enclosed  envelope in order to  make certain that your  shares
will be represented at the Annual Meeting.

                                          Very truly yours,

                                                          [SIG]
                                          Randolph L. Marten
                                          CHAIRMAN OF THE BOARD, PRESIDENT
                                           AND CHIEF OPERATING OFFICER
April 5, 1995
<PAGE>
                             MARTEN TRANSPORT, LTD.
                               129 MARTEN STREET
                            MONDOVI, WISCONSIN 54755

                            ------------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                             TO BE HELD MAY 2, 1995

                            ------------------------

TO THE STOCKHOLDERS OF MARTEN TRANSPORT, LTD.:

    The Annual Meeting of Stockholders of Marten Transport, Ltd. will be held on
Tuesday,  May 2, 1995, at  4:00 p.m. local time, at  the Holiday Inn, 2703 Craig
Road, Eau Claire, Wisconsin, for the following purposes:

    1. To elect five  directors to  serve for the  ensuing year  or until  their
       successors are elected and qualified.

    2. To consider and act upon a proposal to approve the Marten Transport, Ltd.
       1995 Stock Incentive Plan.

    3. To  consider and act  upon a proposal  to ratify the  selection of Arthur
       Andersen & Co. as independent auditors of the Company for the fiscal year
       ending December 31, 1995.

    4. To transact such  other business as  may be properly  brought before  the
       Annual Meeting or any adjournment thereof.

    Only  stockholders of  record as shown  on the  books of the  Company at the
close of business  on March  24, 1995  will be entitled  to vote  at the  Annual
Meeting or any adjournment thereof.

                                          By Order of the Board of Directors

                                                          [SIG]
                                          Mark A. Kimball
                                          SECRETARY
April 5, 1995
<PAGE>
                             MARTEN TRANSPORT, LTD.
                               129 MARTEN STREET
                            MONDOVI, WISCONSIN 54755

                            ------------------------

                              PROXY STATEMENT FOR
                         ANNUAL MEETING OF STOCKHOLDERS
                                  MAY 2, 1995

                            ------------------------

                                  INTRODUCTION

    The Annual Meeting of Stockholders of Marten Transport, Ltd. (the "Company")
will  be held on May 2, 1995, at 4:00  p.m. local time, at the Holiday Inn, 2703
Craig Road,  Eau Claire,  Wisconsin,  or at  any  adjournment thereof,  for  the
purposes set forth in the Notice of Meeting.

    A  proxy card is enclosed  for your use. You are  solicited on behalf of the
Board of Directors to SIGN, DATE AND  RETURN THE PROXY CARD IN THE  ACCOMPANYING
ENVELOPE. No postage is required if mailed within the United States. The cost of
soliciting  proxies,  including the  preparation,  assembly and  mailing  of the
proxies and soliciting material, as well as the cost of forwarding such material
to the beneficial owners of the Company's common stock, par value $.01 per share
(the "Common Stock"),  will be  borne by  the Company.  Directors, officers  and
regular  employees of  the Company  may, without  compensation other  than their
regular compensation,  solicit  proxies  by  telephone,  telegraph  or  personal
conversation.  The Company may reimburse brokerage firms and others for expenses
in forwarding proxy material to the beneficial owners of Common Stock.

    Any proxy given pursuant to this  solicitation and received in time for  the
Annual  Meeting will be voted in accordance  with the instructions given in such
proxy. Any stockholder giving a proxy may revoke it any time prior to its use at
the Annual Meeting by giving written notice of such revocation to the  Secretary
of  the Company. Written notice  of revocation may be  given prior to the Annual
Meeting, or a  shareholder may  appear at the  Annual Meeting  and give  written
notice of revocation prior to use of the proxy.

    The  Company  expects that  this Proxy  Statement, the  Proxy and  Notice of
Meeting will first be mailed to stockholders on or about April 5, 1995.

                                VOTING OF SHARES

    Only holders of Common Stock of record at the close of business on March 24,
1995 will be  entitled to  vote at  the Annual Meeting.  On March  24, 1995  the
Company  had  2,929,950  shares of  Common  Stock outstanding,  each  such share
entitling the holder thereof to  one vote on each matter  to be voted on at  the
Annual Meeting. Holders of shares of Common Stock are not entitled to cumulative
voting rights.

    The presence at the Annual Meeting, in person or by proxy, of the holders of
a  majority  of the  outstanding shares  of Common  Stock (1,464,976  shares) is
required for a  quorum for the  transaction of business.  In general, shares  of
Common  Stock represented by a  properly signed and returned  proxy card will be
counted as shares present  at the Annual Meeting  for purposes of determining  a
quorum, without regard to whether the card reflects votes withheld from director
nominees or abstentions (or is

                                       1
<PAGE>
left  blank) or reflects a "broker non-vote"  on a matter (I.E., a card returned
by a broker on behalf  of its beneficial owner customer  that is not voted on  a
particular  matter because  voting instructions have  not been  received and the
broker has no discretionary authority to vote).

    Because the five director nominees who receive the greatest number of  votes
cast  for the  election of directors  at the  Annual Meeting will  be elected as
directors, votes that are withheld from  the election of director nominees  will
be  excluded entirely from the  vote and will have no  effect. Each of the other
proposals described in this Proxy Statement requires the approval of a  majority
of  the shares voting  in person or by  proxy on that  proposal. Shares voted as
abstaining on any of these proposals will be treated as voting shares that  were
not cast in favor of the proposal, and thus will be counted as votes against the
particular  proposal. Shares  represented by a  proxy card  including any broker
non-vote on a matter will  be treated as shares not  voting on that matter,  and
thus will not be counted in determining whether that matter has been approved.

    Shares  of Common Stock represented by properly executed proxy cards will be
voted in accordance with the choices specified therein. Proxies that are  signed
by  stockholders but that lack any voting instructions will be voted in favor of
the election as  directors of  the nominees for  director listed  in this  Proxy
Statement,  in favor  of the other  proposals described in  this Proxy Statement
and, with respect to any other business that may properly come before the Annual
Meeting, according to the discretion of the proxies named on the proxy card.

                             ELECTION OF DIRECTORS
                                   PROPOSAL 1

NOMINATION

    The Bylaws of the Company provide that  the Board shall consist of at  least
one  member, or such other number as may be determined by the Board of Directors
or by the stockholders. The Board of Directors has determined that there will be
five directors of the Company elected at the Annual Meeting.

    The Board of Directors  has nominated five persons,  each of whom are  named
below.  If elected, such individuals will serve until the next Annual Meeting of
Stockholders or until their  successors are duly elected  and qualified. All  of
the  nominees are members of the present  Board of Directors and were elected at
last year's Annual Meeting of Stockholders.

    The Board recommends a vote FOR the election of each of the nominees  listed
below.  The five nominees  for election as  directors at the  Annual Meeting who
receive the greatest number of votes cast  for the election of directors at  the
meeting  by the holders of the Common Stock entitled to vote at the meeting will
be elected as directors. If, prior to the Annual Meeting, the Board should learn
that any nominee will be unable to serve by reason of death, incapacity or other
unexpected occurrence, the proxies that would have otherwise been voted for such
nominee will  be  voted for  a  substitute nominee  as  selected by  the  Board.
Alternatively,  the proxies  may, at the  Board's discretion, be  voted for such
fewer number  of  nominees as  results  from  such death,  incapacity  or  other
unexpected  occurrence.  The Board  has no  reason  to believe  that any  of the
nominees will be unable to serve at the time of the Annual Meeting. There are no
arrangements or understandings between any nominee and any other person pursuant
to which such nominee was selected.

                                       2
<PAGE>
INFORMATION ABOUT NOMINEES

    The  following  information  has  been  furnished  to  the  Company  by  the
respective nominees for director.

<TABLE>
<CAPTION>
   NAMES OF NOMINEES         AGE           PRINCIPAL OCCUPATION         DIRECTOR SINCE
-----------------------      ---      -------------------------------  -----------------
<S>                      <C>          <C>                              <C>
Randolph L. Marten               42   Chairman of the Board,                    1980
                                      President and Chief Operating
                                      Officer of Marten Transport,
                                      Ltd.

Darrell D. Rubel                 50   Executive Vice President, Chief           1983
                                      Financial Officer, Treasurer
                                      and Assistant Secretary of
                                      Marten Transport, Ltd.

Arnold P. Schultz                65   Retired Superintendent of                 1989
                                      Schools, Goodhue, Minnesota

Larry B. Hagness                 44   President, Durand Builders                1991
                                      Service, Inc., Durand,
                                      Wisconsin

Thomas J. Winkel                 52   Management and Financial                  1994
                                      Consultant
</TABLE>

OTHER INFORMATION ABOUT NOMINEES

    RANDOLPH  L. MARTEN has been a full time employee of the Company since 1974.
Mr. Marten has been a Director of the Company since October 1980, its  President
and  Chief Operating Officer since June 1986 and its Chairman of the Board since
August 1993. Mr. Marten was Vice President  of the Company from October 1980  to
June 1986.

    DARRELL D. RUBEL has been a Director of the Company since February 1983, its
Chief  Financial Officer since  January 1986, its Treasurer  since June 1986 and
its Executive Vice President since May 1993. Mr. Rubel was also Secretary of the
Company from June 1986  until August 1987 and  Vice President from January  1986
until May 1993 and has been Assistant Secretary since August 1987.

    ARNOLD  P. SCHULTZ has  been a Director  of the Company  since May 1989. Mr.
Schultz has been retired since 1984. From 1959 through 1984, Mr. Schultz was the
Superintendent of Schools for Goodhue, Minnesota.

    LARRY B. HAGNESS has  been a Director  of the Company  since July 1991.  Mr.
Hagness  has  been the  President  of Durand  Builders  Service, Inc.,  a retail
lumber/home center outlet and  general contractor, since  1978. Mr. Hagness  has
been  the  Secretary/Treasurer of  Main Street  Graphics, a  commercial printing
company, since 1985.

    THOMAS J. WINKEL has been a Director of the Company since April 1994.  Since
January  1994, Mr. Winkel  has been a management  and financial consultant. From
April 1990 to December 1993, Mr. Winkel was the majority owner, Chairman of  the
Board, Chief Executive Officer and President of Road

                                       3
<PAGE>
Rescue,  Inc., a manufacturer of emergency response vehicles. From 1966 to 1990,
Mr. Winkel was a public accountant with Arthur Andersen & Co., and from 1985  to
1990  was Managing Partner of the St. Paul, Minnesota office. Mr. Winkel is also
a director of Featherlite Mfg. Inc.

ADDITIONAL INFORMATION ABOUT THE BOARD OF DIRECTORS

    The Company's  Board of  Directors  held six  meetings  and took  action  by
written  consent three times during  1994. All of the  directors attended 75% or
more of the  meetings of  the Board  of Directors  during 1994.  In addition,  a
special  committee  of the  Board of  Directors consisting  of Mr.  Schultz, Mr.
Hagness and Mr. Winkel met  three times during 1994  and each of such  committee
members attended all meetings.

    The Board of Directors has established an Audit Committee and a Compensation
Committee,  both of which currently consist of  Mr. Schultz, Mr. Hagness and Mr.
Winkel. The Board of Directors has not established a Nominating Committee.

    The Audit  Committee provides  assistance  to the  Board in  satisfying  its
fiduciary  responsibilities relating to the  accounting, auditing, operating and
reporting practices  of the  Company.  The Audit  Committee reviews  the  annual
financial  statements of  the Company, the  selection and work  of the Company's
independent auditors and the adequacy  of internal controls for compliance  with
corporate  policies and  directives. During  1994, the  Audit Committee  met two
times.

    The Compensation  Committee reviews  general  programs of  compensation  and
benefits for all employees of the Company and makes recommendations to the Board
concerning  such matters as  compensation to be paid  to the Company's officers,
directors and  key employees.  The  Compensation Committee  also serves  as  the
disinterested committee administering the Company's Incentive Stock Option Plan,
Non-Statutory  Stock Option Plan and the 1995 Stock Incentive Plan. During 1994,
the Compensation Committee met three times.

DIRECTOR COMPENSATION

    The Company does not  pay fees to directors  who are full-time employees  of
the  Company or  reimburse them  for out-of-pocket  expenses in  connection with
attending Board or committee meetings. The Company generally pays directors  who
are  not full-time  employees of  the Company a  fee of  $500 for  each Board or
committee meeting  attended  and  reimburses  them  for  out-of-pocket  expenses
incurred while attending Board or committee meetings. In 1994, Arnold P. Schultz
received  a total  of $7,000, Larry  B. Hagness  received a total  of $6,000 and
Thomas J. Winkel received a total of  $7,000 in cash and other compensation  for
serving  on  the Board.  No other  director received  any cash  compensation for
services as a director in 1994.

    In addition,  upon the  initial  election to  the Board,  each  non-employee
director  receives an option to purchase 10,000 shares of Common Stock under the
Company's Non-Statutory Stock Option Plan. These options have an exercise  price
equal to the fair market value of one share of Common Stock on the date of grant
and  become exercisable in  equal installments of one-third  of the total shares
subject to the option on  each of the first three  anniversaries of the date  of
grant so long as the director remains a member of the Board of the Directors.

                                       4
<PAGE>
         PRINCIPAL STOCKHOLDERS AND BENEFICIAL OWNERSHIP OF MANAGEMENT

    The   following  table  sets  forth  information  regarding  the  beneficial
ownership of  the Common  Stock of  the Company  as of  March 24,  1995,  unless
otherwise  indicated, by  each stockholder  who is known  by the  Company to own
beneficially more than 5% of the outstanding Common Stock, by each director,  by
each  executive  officer and  by  all directors  and  executive officers  of the
Company as a group.

<TABLE>
<CAPTION>
                                        SHARES OF COMMON STOCK
                                        BENEFICIALLY OWNED(1)
                                  ----------------------------------
        NAME AND ADDRESS                                  PERCENT OF
      OF BENEFICIAL OWNER                AMOUNT             CLASS
--------------------------------  ---------------------   ----------
<S>                               <C>                     <C>
Estate of Roger R. Marten           880,100(2)(3)             30.0%
 715 South Barstow Street
 Eau Claire, WI 54702
Randolph L. Marten                  855,000(3)(4)             29.2%
 129 Marten Street
 Mondovi, WI 54755
Heartland Advisors, Inc.            328,650(5)                11.2%
 790 North Milwaukee Street
 Milwaukee, WI 53202
Dimensional Fund Advisors Inc.      214,500(6)                 7.3%
 1299 Ocean Avenue
 11th Floor
 Santa Monica, CA 90401
FMR Corp.                           160,400(7)                 5.5%
 82 Devonshire Street
 Boston, MA 02109
Darrell D. Rubel                     15,000(8)                 *
Arnold P. Schultz                     1,000                    *
Larry B. Hagness                     10,300(9)                 *
Thomas J. Winkel                      3,833(10)                *
Timothy P. Nash                           0                    *
Franklin J. Foster                    9,000(11)                *
Robert G. Smith                       3,000(12)                *
Voin S. Long                              0                    *
All Directors and Executive       1,777,233(2)(3)(4)(13)      59.8%
 Officers as a Group
 (9 persons)
<FN>
------------------------

*     Less than 1% of the outstanding shares.
</TABLE>

                                       5
<PAGE>
<TABLE>
<S>   <C>
 (1)  Unless otherwise  noted,  all  of  the  shares  are  held  by  individuals
      possessing  sole voting  and investment power  with respect  to the shares
      shown. Shares not outstanding, but deemed beneficially owned by virtue  of
      the  right of a person or member of a group to acquire them within 60 days
      are treated as outstanding  only when determining  the amount and  percent
      owned by such person or group.

 (2)  Includes  880,100 shares placed into the Marten Voting Trust (the "Trust")
      by Roger R. Marten pursuant to the terms of a Voting Trust Agreement dated
      February 14, 1983, as  amended (the "Voting  Trust Agreement"). Under  the
      Voting  Trust Agreement, Randolph L. Marten, Darrell D. Rubel and G. Scott
      Nicastro have been appointed Trustees to vote all of the shares subject to
      the Trust, except that without the consent of each beneficial owner of the
      shares to be  voted, the  Trustees may  not vote  on any  increase in  the
      authorized  stock of the  Company, the sale,  lease or exchange  of all or
      substantially all  of the  assets  of the  Company, the  consolidation  or
      merger  of  the  Company  with  or  into  any  other  corporation  or  the
      dissolution of  the  Company. Any  action  to  be taken  by  the  Trustees
      pursuant  to the  Marten Voting  Trust requires  an affirmative  vote of a
      majority of  the  Trustees. The  Voting  Trust Agreement  will  expire  on
      December  31,  2012,  unless earlier  terminated  by the  Trustees  or the
      beneficial holders of all of the Common Stock held pursuant to the  Trust.
      Effective  May 4, 1993, Randolph L. Marten, as subscriber, and Randolph L.
      Marten, Darrell D. Rubel  and G. Scott Nicastro,  as trustees, entered  an
      Agreement Regarding Voting Trust Agreement, which becomes effective if the
      Voting  Trust Agreement terminates  for any reason.  This agreement covers
      all shares owned by Randolph  L. Marten on May 4,  1993 and any shares  he
      acquires  after  that date,  contains  the same  provisions  regarding the
      voting of  shares  as the  Voting  Trust  Agreement and  also  expires  on
      December 31, 2012.

 (3)  Roger R. Marten and Randolph L. Marten, (both as "Individual Stockholders"
      and as "Voting Trustees"), the Company, and Darrell D. Rubel (as a "Voting
      Trustee")  entered into a Stock  Restriction Agreement dated September 16,
      1986, pursuant to which each of the Individual Stockholders agreed not  to
      voluntarily  or involuntarily dispose of any of his shares of Common Stock
      or interest under the  Voting Trust Agreement  (the "Shares") without  the
      written consent of the other Stockholder. If either Individual Stockholder
      (or,  in the case of Roger R. Marten, his estate) wishes to dispose of any
      of his  Shares, such  stockholder  must give  first the  other  Individual
      Stockholder  and then the Company a right of first refusal to purchase the
      Shares at the lower of the price  offered by the proposed transferee or  a
      purchase  price determined  pursuant to  the Stock  Restriction Agreement.
      Upon the bankruptcy of an Individual  Stockholder or any levy against  any
      of  the Shares,  the Individual Stockholder  must also give  this right of
      first refusal to the other Individual Stockholder and the Company.

 (4)  Represents 855,000 shares placed  into the Marten  Voting Trust, which  is
      described in Note (2) above, by Randolph L. Marten.

 (5)  Heartland  Advisors, Inc. has  reported in a  Schedule 13G, dated February
      15, 1995, filed with  the Securities and Exchange  Commission that it  was
      the  beneficial owner of all such shares, possessing sole investment power
      with respect to all such shares and sole voting power with respect to none
      of the shares.

 (6)  Dimensional Fund  Advisors Inc.  has  reported in  a Schedule  13G,  dated
      January  31, 1995, filed with the  Securities and Exchange Commission that
      it was the beneficial owner of all such shares, possessing sole investment
      power with respect to all such  shares and sole voting power with  respect
      to  120,500 shares and that certain  officers of Dimensional Fund Advisors
      Inc. possess sole
</TABLE>

                                       6
<PAGE>
<TABLE>
<S>   <C>
      voting power with respect to 91,200 of such shares in their capacities  as
      officers  of DFA Investment Dimensions Group Inc. and 2,800 of such shares
      in their capacities as officers of The Investment Trust Company.

 (7)  FMR Corp. has reported  in a Schedule 13G,  dated February 13, 1995,  that
      Fidelity  Management  & Research  Company  ("Fidelity"), its  wholly owned
      subsidiary, is  the  beneficial  owner  of all  such  shares  through  the
      Fidelity  Low-Priced Stock Fund (the "Fund"). The Board of Trustees of the
      Fund has sole  voting power  with respect to  such shares.  The Fund,  FMR
      Corp.  (through  its  control  of  Fidelity)  and  Edward  C.  Johnson 3rd
      (Chairman of FMR Corp.) each have the sole power to dispose of the  shares
      owned  by the  Fund. Mr.  Johnson and  various Johnson  family members and
      trusts, by  their stock  ownership and  the execution  of a  stockholder's
      voting agreement, form a controlling group of FMR Corp.

 (8)  Does  not include 1,735,100 shares placed  into the Marten Voting Trust of
      which Randolph  L. Marten,  Darrell D.  Rubel and  G. Scott  Nicastro  are
      Trustees.  See Notes (2) and (3) above. Consists of 15,000 shares that Mr.
      Rubel has the right to acquire pursuant to outstanding stock options.

 (9)  Includes 10,000 shares that Mr. Hagness has the right to acquire  pursuant
      to outstanding options and 300 shares owned by his wife.

(10)  Includes 3,333 shares that Mr. Winkel has the right to acquire pursuant to
      outstanding options.

(11)  Includes 9,000 shares that Mr. Foster has the right to acquire pursuant to
      outstanding options.

(12)  Includes  3,000 shares that Mr. Smith has the right to acquire pursuant to
      outstanding options.

(13)  Includes (a) 880,100 owned by the estate of Roger R. Marten (see Note  (2)
      above)  and (b) an aggregate of 40,333 shares that directors and executive
      officers have the right to acquire pursuant to outstanding options.
</TABLE>

                                       7
<PAGE>
                        COMPENSATION AND OTHER BENEFITS

SUMMARY OF CASH AND CERTAIN OTHER COMPENSATION

    The following table sets  forth cash and non-cash  compensation for each  of
the  last  three fiscal  years awarded  to or  earned by  each of  the executive
officers of the Company in 1994.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                 ANNUAL COMPENSATION
                                         -----------------------------------
                                                              OTHER ANNUAL        ALL OTHER
   NAME AND PRINCIPAL POSITION     YEAR   SALARY    BONUS   COMPENSATION (1)   COMPENSATION (2)
---------------------------------  ----  --------  -------  ----------------   ----------------
<S>                                <C>   <C>       <C>      <C>                <C>
Randolph L. Marten                 1994  $220,000    5,250       17,635                629
  Chairman, President and          1993   150,000    6,750       17,529                633
  Chief Operating Officer          1992   150,000   28,125        8,566            --
Darrell D. Rubel                   1994   132,500    2,100       17,635             52,338
  Executive Vice President,        1993   105,769    2,700       14,529             33,333
  Chief Financial Officer          1992    60,000    9,095        8,062            --
  and Treasurer
Timothy P. Nash                    1994   135,000    3,850          485              1,134
  Vice President of Sales          1993   113,539    4,950      --                     824
                                   1992   110,000   20,625      --                 --
Robert G. Smith                    1994   105,000    2,972        2,400              1,104
  Vice President of Operations     1993    87,642    3,821      --                     849
                                   1992    84,900   14,249      --                 --
Voin S. Long                       1994    95,000    5,975      --                     767
  Vice President of Information    1993    80,000    3,308      --                     612
  Systems                          1992    72,200   11,320      --                 --
<FN>
------------------------
(1)  Includes $3,000 for the fair market  value of an automobile transferred  to
     Mr.  Marten in 1993. All other reported  compensation in the column for Mr.
     Marten and Mr. Rubel  consists of the  value of vacations  paid for by  the
     Company   on  behalf  of   these  individuals  in   1994,  1993  and  1992,
     respectively. All reported compensation in the column for Mr. Nash and  Mr.
     Smith consists of reimbursement of personal travel expenses in 1994.

(2)  The  reported  compensation  for  Mr.  Darrell  Rubel  consists  of amounts
     credited to a deferred compensation account in 1993 and 1994, respectively.
     See "Compensation and  Other Benefits --  Employment Agreement." All  other
     reported  compensation in the  column consists of  Company contributions to
     the Company's 401(k) plan in 1994 and 1993.
</TABLE>

                                       8
<PAGE>
OPTION GRANTS AND EXERCISES IN 1994

    The following tables  provide information  for the year  ended December  31,
1994  as to individual grants and exercises of options to purchase shares of the
Company's Common Stock by each of the named executive officers of the Company.

                             OPTION GRANTS IN 1994

<TABLE>
<CAPTION>
                                                                                 POTENTIAL REALIZABLE
                                                                               VALUE AT ASSUMED ANNUAL
                          NUMBER OF    % OF TOTAL                                RATES OF STOCK PRICE
                         SECURITIES      OPTIONS                               APPRECIATION FOR OPTION
                         UNDERLYING    GRANTED TO    EXERCISE OR                       TERM (1)
                           OPTIONS    EMPLOYEES IN    BASE PRICE   EXPIRATION  ------------------------
         NAME              GRANTED     FISCAL YEAR      ($/SH)        DATE         5%           10%
-----------------------  -----------  -------------  ------------  ----------  -----------  -----------
<S>                      <C>          <C>            <C>           <C>         <C>          <C>
Randolph L. Marten           --            --             --           --          --           --
Darrell D. Rubel             --            --             --           --          --           --
Timothy P. Nash              --            --             --           --          --           --
Robert G. Smith              --            --             --           --          --           --
Voin S. Long                 15,000           100%         $17.50     7/28/04  $   165,085  $   418,357
<FN>
------------------------
(1)  These amounts represent the total estimated value of the option at the  end
     of  the option term assuming the market price of the Company's Common Stock
     grows at the rate indicated (compounded  annually) from the date of  grant.
     These  amounts are based  upon certain assumed  rates of appreciation only.
     Actual gains,  if any,  in stock  option value  are dependent  upon  future
     performance  of the Company's  Common Stock, overall  market conditions and
     the continued employment  of the  executive with the  Company. The  amounts
     represented in this table might not necessarily be achieved.
</TABLE>

                       AGGREGATE OPTION EXERCISES IN 1994
                      AND DECEMBER 31, 1994 OPTION VALUES

<TABLE>
<CAPTION>
                                                                                 VALUE OF UNEXERCISED
                                                                                   NUMBER OF IN-THE-
                                                        UNEXERCISED OPTIONS AT       MONEY OPTIONS
                                                             DECEMBER 31,           AT DECEMBER 31,
                          SHARES ACQUIRED     VALUE       1994 (EXERCISABLE/      1994 (EXERCISABLE/
         NAME               ON EXERCISE     REALIZED      UNEXERCISABLE) (1)      UNEXERCISABLE) (2)
-----------------------  -----------------  ---------  ------------------------  ---------------------
<S>                      <C>                <C>        <C>                       <C>
Randolph L. Marten              --             --                 --/--                   --/--
Darrell D. Rubel                --             --             15,000/--           $  169,950/--
Timothy P. Nash                  3,000      $  44,250             --/3,000                --/$48,750
Robert G. Smith                 --             --              3,000/12,000       $   20,250/$81,000
Voin S. Long                    --             --                 --/15,000               --/$37,500
<FN>
------------------------
(1)  The  exercise price may be paid in cash or, in the Compensation Committee's
     discretion, in shares of the Company's  Common Stock valued at fair  market
     value on the date of exercise.

(2)  Based on the closing sale price on December 30, 1994 of $20.00, as reported
     by NASDAQ National Market System.
</TABLE>

                                       9
<PAGE>
EMPLOYMENT AGREEMENTS

    On  May 1,  1993, the Company  entered into a  ten-year Employment Agreement
with Darrell D. Rubel for the employment of Mr. Rubel as the Company's Executive
Vice President, Chief Financial Officer and Treasurer. The Company entered  into
this Employment Agreement in order to retain the long-term services of Mr. Rubel
and  to provide stability to  the Company due to the  failing health of Roger R.
Marten, who was the Company's Chief Executive Officer until his death in  August
1993. Mr. Rubel is paid annual aggregate cash compensation of $180,000, $130,000
of  which is currently paid in base salary and $50,000 of which is credited to a
deferred compensation account for Mr. Rubel. The Board of Directors may increase
but not decrease the base salary and/or the deferred compensation. The  deferred
compensation  is credited to a special account for Mr. Rubel in equal amounts of
$25,000 on June  30 and December  31 of each  year, provided that  Mr. Rubel  is
employed  by the Company on  such dates. Beginning January  1, 1998 and for each
year thereafter, Mr. Rubel  is entitled to designate  a percentage of his  total
compensation,  not to exceed  40%, to be  credited to the  deferred account. The
balance credited to  the deferred  account vests  at the  rate of  20% per  year
beginning on December 31, 1993 and on December 31 of each year thereafter. After
December  31, 1997, Mr. Rubel  will have a fully  vested interest in all amounts
credited to the deferred account. If the Company terminates the agreement  prior
to  its expiration without "cause" and for other than the death or disability of
Mr. Rubel, or Mr. Rubel terminates the agreement for "good reason," the  Company
is  obligated to pay Mr. Rubel a lump sum  equal to (a) the present value of the
then current base salary for a period of  five years and (b) the balance of  the
deferred  account, whether or not  such amount had fully  vested, plus an amount
equal to five times the then current  annual amount that the Company would  have
been  obligated to credit  to the deferred account.  The agreement prohibits Mr.
Rubel from competing with the Company for a period of one year after termination
of his employment. The agreement also contains standard provisions requiring Mr.
Rubel to assign inventions to the Company and to keep the Company's  proprietary
information confidential.

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

    The functions of the Compensation Committee of the Board of Directors are to
(i)  establish overall compensation policies for the Company that are consistent
with  and  linked  to  the  Company's  strategic  objectives;  (ii)  assess  the
performance  of  executive officers  in developing  and executing  the Company's
strategic objectives; (iii) ensure that executive compensation is appropriate in
light of both individual and Company performance; and (iv) make  recommendations
to the Board of Directors concerning the compensation of the Company's executive
officers, as well as other key employees.

    The  purposes of the Company's  executive compensation policy as established
by the  Compensation  Committee are  to  attract, energize,  reward  and  retain
executive  officers  and  other  key  personnel  who  will  consistently produce
superior  results  over  the  long  term  to  provide  value  to  the  Company's
stockholders.  The  overall executive  compensation  program of  the  Company is
designed to (i) foster a "team" approach wherein officers and key employees with
differing functional  responsibilities work  together to  achieve the  Company's
overall  strategic objectives; (ii) create  a performance based environment with
variable compensation  based  upon  the  achievement  of  annual  and  long-term
business results; (iii) focus management on maximizing stockholder value through
stock-based   compensation  aligned  with   stockholder  returns;  (iv)  provide
compensation opportunities dependent upon the Company's performance relative  to
its  competitors and  changes in  the Company's  performance over  time; and (v)
ensure that the Company's compensation  program is competitive in the  Company's
industry.

                                       10
<PAGE>
    Consistent  with  these  objectives,  the  Company's  executive compensation
program was substantially revised in 1994 around three basic elements:

    - Base salary compensation

    - Annual incentive compensation

    - Stock-based compensation

    In 1994  the base  salary for  all  of the  executive officers  (other  than
Darrell  Rubel, whose  compensation was  reviewed and  established as  part of a
long-term employment agreement  entered into  in 1993 and  described above)  was
reviewed  and modified based on a  number of considerations, including: (i) each
executive's experience, level of  responsibility and performance; (ii)  salaries
for  comparable  positions in  the  industry; and  (iii)  internal comparability
considerations. This  resulted in  increases  in base  salary  for each  of  the
executive  officers from 1993 to 1994 as reflected in the table set forth above.
The increase in base salary for Mr. Randolph L. Marten reflects, in addition  to
the  considerations described above, superior performance in assuming the duties
of chief executive officer following the death of Roger R. Marten in 1993.

    Also in  1994, the  Company substantially  revised its  executive  incentive
compensation  program, to be  effective as of  January 1, 1995,  in order to tie
bonus compensation  to: (i)  specific performance  objectives for  the  Company,
including  improvement in the Company's  operating ratio, enhancement of returns
on equity and revenue growth; (ii) overall executive team performance; and (iii)
individual performance objectives. Under this program, participants are eligible
to receive  bonuses  equal  to  predetermined percentages  (up  to  50%  in  the
aggregate)  of annual  base salary  compensation based  upon achievement  of the
Company's and the individual executive's performance objectives.

    The third  element  of  the  Company's  executive  compensation  program  is
stock-based  compensation, designed to further align executive compensation with
maximizing stockholder value. In the past, the Company's executive officers have
been granted, on the date of their initial election as an executive officer,  an
option  to purchase 15,000  shares of Common  Stock at fair  market value on the
date of the grant. These options become  exercisable with respect to 20% of  the
shares  subject to the option on each of the first five anniversary dates of the
grant date. With the adoption of the 1995 Stock Incentive Plan, described  below
in  this Proxy Statement, the Compensation Committee intends to make greater use
of stock options  in order to  provide a more  meaningful opportunity for  stock
ownership  and  greater incentive  for the  Company's  executives to  manage the
Company from the perspective of  an equity owner. The  size of option grants  to
each  executive officer will be discretionary, based on level of responsibility,
performance and potential contribution.

    The  Compensation  Committee  believes   that  its  approach  to   executive
compensation   described  above  will  provide  competitive  base  compensation,
establish strong incentive  to achieve the  Company's strategic objectives,  and
align the interests of the executives with those of the stockholders.

                                          Arnold P. Schultz
                                          Larry B. Hagness
                                          Thomas J. Winkel
                                          Members of the Compensation Committee

                                       11
<PAGE>
COMPARATIVE STOCK PERFORMANCE

    The  graph below  compares the  cumulative total  stockholder return  on the
Company's Common Stock for the last five fiscal years with the cumulative  total
return on the NASDAQ Market Index and the SIC code 4213 (trucking, except local)
line-of-business  index prepared  by Media  General Financial  Services over the
same period. The graph  assumes the investment of  $100 in the Company's  common
stock,  the NASDAQ Market  Index and the line-of-business  index on December 31,
1989, and reinvestments of all dividends.

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
              MARTEN TRANSPORT LTD        INDUSTRY INDEX       BROAD MARKET
<S>        <C>                          <C>                 <C>
1989                               100                 100                 100
1990                            105.88               83.14               81.12
1991                            176.47              125.04              104.14
1992                            258.82              152.91              105.16
1993                            441.18               173.2              126.14
1994                            470.59              166.52              132.44
</TABLE>

                                       12
<PAGE>
                              CERTAIN TRANSACTIONS

    The  Company's facilities in  Ontario, California are  leased by the Company
from R & R Properties, a sole proprietorship owned by Randolph L. Marten,  under
a  5-year lease dated November 29, 1994. The Company made rental payments to R &
R Properties totalling $175,000 in the year ended December 31, 1994.

    The Company maintains deposits in Chetek State Bank and the Bank of  Barron,
which  are subsidiaries of BCB  Bancorp, Inc. ("BCB"). On  February 1, 1994, BCB
became a wholly owned subsidiary of Northwest Wisconsin Bancorp, Inc., which  is
solely  owned by Darrell D.  Rubel. Prior to February  1, 1994, Darrell D. Rubel
and the estate  of Roger  R. Marten  had each  owned 50%  of the  stock of  BCB.
Darrell  D. Rubel is an  officer and director of the  Chetek State Bank, Bank of
Barron, BCB and Northwest Wisconsin Bancorp, Inc.

    During 1994, the  Company paid  Durand Builders Service,  Inc. $233,311  for
various construction projects at the Company's facilities in Mondovi, Wisconsin,
including  the installation of  a truck wash  and a paint  room. Durand Builders
Services, Inc. is owned by Larry B. Hagness, a director of the Company.

    In June 1994, the Company purchased  500,000 shares of the Company's  Common
Stock  at a price  of $16.00 per share  from the estate of  Roger R. Marten, who
died in August  1993. Randolph L.  Marten is  a beneficiary of,  and Darrell  D.
Rubel  is the  personal representative  of, the estate  of Roger  R. Marten. The
purchase of these shares  was approved by  a special committee  of the Board  of
Directors  consisting  of  Thomas J.  Winkel,  Arnold  P. Schultz  and  Larry B.
Hagness.

    During 1994, the Company paid an aggregate of $21,000 to Thomas J. Winkel, a
director of the Company, for consulting  services provided by Mr. Winkel to  the
Company.

    In  December 1994,  Timothy P.  Nash, an  executive officer  of the Company,
exercised a  stock option  for 3,000  shares  of Common  Stock of  the  Company.
Following the option exercise, the Company purchased all of such shares of stock
from  Mr. Nash at a price  of $18.50 per share, the  closing price of the Common
Stock on the date of exercise, as reported by the NASDAQ National Market System.

    The Company believes that the above  transactions are at rates and on  terms
which  are no  less favorable  than could  have been  obtained from unaffiliated
third parties.

                      PROPOSAL TO ADOPT THE COMPANY'S 1995
                              STOCK INCENTIVE PLAN
                                   PROPOSAL 2

INTRODUCTION

    On March 9, 1995,  the Company's Board of  Directors approved the  Company's
1995  Stock  Incentive  Plan  (the  "Incentive  Plan"),  subject  to stockholder
approval. The Incentive Plan  provides for the  grant to participating  eligible
recipients  of the  Company and its  subsidiaries of  stock options ("Options"),
including both incentive stock  options ("Incentive Options") and  non-statutory
stock  options ("Non-Statutory  Options"), Restricted  Stock Awards, Performance
Units, Stock Bonuses  and Stock Appreciation  Rights. Options, Restricted  Stock
Awards,  Performance  Units, Stock  Bonuses  and Stock  Appreciation  Rights are
collectively referred to herein as "Incentive Awards."

    At the  Annual Meeting,  the stockholders  are being  asked to  approve  the
Incentive Plan.

                                       13
<PAGE>
SUMMARY OF THE PLAN

    A  general  description  of the  basic  features  of the  Incentive  Plan is
outlined below. The summary is qualified in its entirety by the full text of the
plan, a copy of which may be obtained from the Company at the address set  forth
at the beginning of this proxy statement.

    GENERAL.    All employees  (including officers  and  directors who  are also
employees) and all non-employee consultants  and independent contractors of  the
Company  and its subsidiaries are eligible to participate in the Incentive Plan.
As of March 9,  1995 there were approximately  1200 persons associated with  the
Company  who may be deemed  to be eligible to  be granted Incentive Awards under
the Incentive Plan.

    The maximum number of shares  of Common Stock that  may be issued under  the
Incentive  Plan will  be 500,000  shares. Any  shares of  Common Stock  that are
subject to an Incentive  Award that expires  or is forfeited  and any shares  of
Common  Stock that are subject to an Incentive  Award that is settled or paid in
cash or any  form other  than shares of  Common Stock  will automatically  again
become  available for  issuance under the  Incentive Plan. Any  shares of Common
Stock that  constitute  the  forfeited  portion of  a  Restricted  Stock  Award,
however,  will not  become available  for further  issuance under  the Incentive
Plan. In  the  event  of any  reorganization,  merger,  recapitalization,  stock
dividend,  stock split or similar change in the corporate structure or shares of
the Company, appropriate  adjustments will  be made to  the number  and kind  of
shares  reserved under the Incentive Plan and under outstanding Incentive Awards
and to the exercise price of securities subject to outstanding Incentive Awards.

    The Board may amend  the Incentive Plan in  any respect without  stockholder
approval,  unless stockholder approval is then required by federal securities or
certain tax  laws  or  the rules  of  the  NASDAQ National  Market  System.  The
Incentive Plan will terminate on March 8, 2005 and may be terminated before that
date  by action of the Board. No right or interest in any Incentive Award may be
assigned or transferred by a participant, except by will or the laws of  descent
and distribution, or subjected to any lien or otherwise encumbered.

    ADMINISTRATION.  The Incentive Plan will be administered by the Compensation
Committee  of the Board (the "Committee"). The Incentive Plan vests broad powers
in the Committee to administer and  interpret the Incentive Plan, including  the
authority to select the participants that will be granted Incentive Awards under
the  plan, to determine the nature,  extent, timing, exercise price, vesting and
duration of Incentive Awards and to prescribe all other terms and conditions  of
Incentive  Awards that are consistent with the Incentive Plan. The Committee may
modify the  terms of  an outstanding  Incentive Award  in any  manner (with  the
consent  of  the affected  participant for  most modifications)  as long  as the
modified terms are permitted by the Incentive Plan as then in effect.

  TYPES OF AWARDS

    OPTIONS.  Incentive Options must be granted with an exercise price equal  to
at least the fair market value of the Common Stock on the date of grant (or 110%
of  the fair market value  if, at the time the  Incentive Option is granted, the
optionee owns more than 10% of the voting power of the outstanding stock of  the
Company).  Non-Statutory Options  may be  granted at  a price  determined by the
Committee, which must be  at least 85%  of the fair market  value of the  Common
Stock on the date of grant. Options will become exercisable at such times and in
such  installments as may be determined  by the Committee, provided that Options
generally may not  become exercisable  prior to six  months from  their date  of
grant  and Incentive Options  may not be  exercisable after 10  years from their
date of grant (or five years from

                                       14
<PAGE>
the date of grant if, at the time the Incentive Option is granted, the  optionee
owns more than 10% of the voting power of the outstanding stock of the Company).
The  Committee  may,  in its  discretion,  grant  a supplemental  cash  bonus in
connection with the grant or exercise of an Option.

    The exercise  price  of  Options must  be  paid  in cash,  except  that  the
Committee  may allow payment to be  made (in whole or in  part) by delivery of a
"broker exercise notice" (pursuant to which  the broker or dealer is  instructed
to  sell enough  shares or loan  the optionee  enough money to  pay the exercise
price and to remit such sums to  the Company), a promissory note or by  transfer
of  shares of Common Stock (either previously  owned by the participant or to be
acquired upon Option  exercise). The aggregate  fair market value  of shares  of
Common Stock with respect to which incentive stock options within the meaning of
Section  422 of the Code become exercisable  for the first time by a participant
in any calendar year may not exceed $100,000. Any Incentive Options in excess of
this amount will be treated as Non-Statutory Options.

    The Incentive Plan provides for the automatic grant of Non-Statutory Options
to purchase 10,000 shares of Common  Stock to each non-employee director who  is
appointed  or elected  for the first  time to  serve on the  Board following the
effective date of the Incentive Plan. Each such Option will be exercisable at  a
price  equal to the  fair market value  of the Common  Stock on the  date of the
grant, will vest in equal increments of  one-third of the shares subject to  the
grant  on each of the  first three anniversaries of  the date of grant, provided
that the recipient remains a member of the Board, and expires ten years from the
date of grant. This automatic grant provision is identical to and supersedes the
automatic grant provisions  of Section  19 of the  Company's 1986  Non-Statutory
Stock Option Plan.

    STOCK APPRECIATION RIGHTS.  A Stock Appreciation Right is a right to receive
a  payment from the Company, in  the form of shares or  cash or a combination of
both (as determined by the Committee), equal to the difference between the  fair
market  value of one  or more shares of  Common Stock and  the exercise price of
such shares under the terms of the Stock Appreciation Right. The exercise  price
of  a Stock Appreciation Right will be  determined by the Committee, but may not
be less than 85%  of the fair market  value of the Common  Stock on the date  of
grant.  Stock Appreciation Rights  become exercisable at such  times and in such
installments  as  may  be  determined  by  the  Committee,  except  that   Stock
Appreciation  Rights may not  become exercisable prior to  six months from their
date of grant  and may  not be  exercisable after 10  years from  their date  of
grant.

    RESTRICTED  STOCK AWARDS AND STOCK BONUSES.   A Restricted Stock Award is an
award of Common Stock that vests at  such times and in such installments as  may
be  determined by the Committee and, until  it vests, is subject to restrictions
on transferability  and to  the  possibility of  forfeiture. The  Committee  may
impose such restrictions or conditions to the vesting of Restricted Stock Awards
as it deems appropriate, including that the participant remain in the continuous
employ  or service of the  Company or a subsidiary for  a certain period or that
the participant or the  Company (or any subsidiary  or division of the  Company)
satisfy  certain performance goals or criteria.  In general, no Restricted Stock
Award may vest prior to six months from its date of grant.

    Unless the Committee  determines otherwise, any  dividends or  distributions
(other  than regular  quarterly cash dividends)  paid with respect  to shares of
Common Stock subject to the unvested portion of a Restricted Stock Award will be
subject to  the same  restrictions as  the  shares to  which such  dividends  or
distributions  relate.  In  addition,  the Committee  may  require  that regular
quarterly cash dividends be reinvested in shares of Common Stock.

                                       15
<PAGE>
    A Stock Bonus is  an award of Common  Stock that is not  subject to risk  of
forfeiture. A Stock Bonus may be granted without any restrictions, or the Common
Stock   covered  by   the  award  may   be  made  subject   to  restrictions  on
transferability.

    PERFORMANCE UNITS.  A Performance Unit is a right to receive a payment  from
the  Company,  in  the form  of  share or  cash  or  a combination  of  both (as
determined by the  Committee), upon the  achievement of established  performance
goals.  A Performance Unit will  vest at such times  and in such installments as
may be determined by the Committee.  The Committee may impose such  restrictions
or  conditions  to the  vesting of  Performance Units  as it  deems appropriate,
including that the participant  remains in the continuous  employ or service  of
the  Company or a subsidiary for a certain period or that the participant or the
Company  (or  any  subsidiary  or  division  of  the  Company)  satisfy  certain
performance goals or criteria.

    CHANGE  IN CONTROL.   Upon the  occurrence of  a "change in  control" of the
Company (i) all outstanding  Options and Stock  Appreciation Rights will  become
immediately exercisable in full and will remain exercisable for the remainder of
their  terms  regardless of  whether the  Participant remains  in the  employ or
service of the Company or any subsidiary; (ii) all outstanding Restricted  Stock
Awards   will  become  immediately  fully  vested;  and  (iii)  all  outstanding
Performance Units and Stock Bonuses will  vest or continue to vest according  to
their  original terms.  In addition, the  Committee, without the  consent of any
affected Participant,  may  determine  that some  or  all  Participants  holding
outstanding  Options will receive cash  in an amount equal  to the excess of the
fair market value  immediately prior  to the effective  date of  such change  in
control over the exercise price per share of the Options.

    A  "change in  control" for  purposes of  the Incentive  Plan is  defined to
include (i) a merger involving the Company if less than 50% of the voting  stock
of the surviving company is held by persons who were stockholders of the Company
immediately  before the merger; (ii) the sale or other transfer of substantially
all of  the  Company's assets;  (iii)  the  liquidation or  dissolution  of  the
Company;  (iv) ownership by any  person or group (other  than any person that is
presently the beneficial owner of 20%  or more of the outstanding Common  Stock)
of  more than 50%  of the Company's voting  stock; or (v)  any change of control
that is required  to be reported  under Section  13 or 15(d)  of the  Securities
Exchange Act of 1934.

    TERMINATION  OF  EMPLOYMENT  OR  SERVICE.    In  the  event  a participant's
employment or other service with the Company and all subsidiaries is  terminated
by  reason of  death, disability or  retirement (i) all  outstanding Options and
Stock Appreciation Rights,  to the  extent exercisable as  of such  termination,
remain  exercisable for a period  of one year after  such termination (but in no
event after the original expiration date); (ii) all Restricted Stock Awards then
held by the participant that have  not vested will be terminated and  forfeited;
and  (iii) all Performance Units and Stock  Bonuses then held by the participant
will vest or continue to vest according to their original terms.

    In the event a  participant's employment or other  service with the  Company
and  all subsidiaries  is terminated  for any  other reason  (other than  by the
Company for "cause") (i) all  outstanding Options and Stock Appreciation  Rights
will  remain exercisable to the extent exercisable  as of such termination for a
period of three  months (but in  no event after  the original expiration  date);
(ii)  all Restricted Stock  Awards that have  not vested as  of such termination
will be terminated  and forfeited;  and (iii)  all Performance  Units and  Stock
Bonuses  then held by the participant will vest or continue to vest according to
their original terms. In  the event of termination  by the Company for  "cause,"
all  rights of the participant under the Plan will immediately terminate without
notice   of   any    kind,   no   Options    or   Stock   Appreciation    Rights

                                       16
<PAGE>
then  held by  the participant  will thereafter  be exercisable,  all Restricted
Stock Awards  then  held  by  the  participant that  have  not  vested  will  be
terminated  and forfeited, and all Performance Units and Stock Bonuses then held
by the participant  will vest or  continue to vest  according to their  original
terms.

    The   Committee  may,  in  its  discretion,  modify  these  post-termination
provisions, provided  that no  Incentive Award  may become  exercisable or  vest
prior  to six months from its date of  grant and no Option or Stock Appreciation
Right may remain exercisable beyond its expiration date.

FEDERAL INCOME TAX CONSEQUENCES

    The following  general description  of federal  income tax  consequences  is
based  upon current statutes, regulations  and interpretations. This description
is not intended to address specific tax consequences applicable to an individual
participant who receives an Incentive Award  and does not address special  rules
that  may be applicable to directors, officers and greater-than-10% stockholders
of the Company.

    OPTIONS.  There will  not be any federal  income tax consequences to  either
the  participant or the Company as a result  of the grant to a participant of an
Option under the Incentive Plan. The  exercise by a participant of an  Incentive
Option  will  also not  result in  any  federal income  tax consequences  to the
Company or the participant,  except that an  amount equal to  the excess of  the
fair  market value of the shares acquired upon exercise of the Incentive Option,
determined at the time of exercise,  over the consideration paid for the  shares
by the participant will be a tax preference item for purposes of the alternative
minimum  tax. Upon  the exercise of  a Non-Statutory Option,  a participant will
recognize ordinary income  on the date  of exercise  in an amount  equal to  the
difference  between  the  fair market  value  of  the shares  purchased  and the
consideration paid for the shares. In general, the Company will be entitled to a
compensation  expense  deduction   in  connection   with  the   exercise  of   a
Non-Statutory  Option  for any  amounts includable  in the  taxable income  of a
participant as ordinary income.

    At the time  of the subsequent  sale or disposition  of the shares  obtained
upon  the exercise of a Non-Statutory Option, any gain or loss will be a capital
gain or loss. Such capital gain or  loss will be long-term capital gain or  loss
if  the sale or disposition occurs more than one year after the date of exercise
and short-term gain or loss if the  sale or disposition occurs one year or  less
after the date of exercise.

    If  a  participant  disposes of  the  shares  acquired upon  exercise  of an
Incentive Option, the federal income tax consequences will depend upon how  long
the  participant has held the shares. If the participant does not dispose of the
shares within two years after the  Incentive Option was granted, nor within  one
year  after the participant  exercised the Incentive Option  and the shares were
transferred to the participant, then the participant will recognize a  long-term
capital  gain or loss. The amount of the  long-term capital gain or loss will be
equal to  the difference  between (i)  the amount  the participant  realized  on
disposition  of the shares, and  (ii) the option price  at which the participant
acquired the shares.  The Company is  not entitled to  any compensation  expense
deduction under these circumstances.

    If  the  participant  does not  satisfy  both  of the  above  holding period
requirements, then  the  participant will  be  required to  report  as  ordinary
income,  in the year the participant disposes of the shares, the amount by which
the lesser of the fair market value of the shares at the time of exercise of the
Incentive Option or the amount realized on the disposition of the shares (if the
disposition is the  result of a  sale or exchange  to one other  than a  related
taxpayer)  exceeds the option price for the shares. The Company will be entitled
to a compensation expense  deduction in an amount  equal to the ordinary  income

                                       17
<PAGE>
includable in the taxable income of the participant. The Company may be required
to  withhold in order to receive a deduction.  The remainder of the gain or loss
recognized on  the  disposition,  if  any,  will  be  treated  as  long-term  or
short-term capital gain or loss, depending on the holding period.

    STOCK  APPRECIATION RIGHTS.  A participant who receives a Stock Appreciation
Right will not recognize any taxable income  at the time of the grant. Upon  the
exercise  of a Stock  Appreciation Right, the  participant will realize ordinary
income in an amount equal to the cash and the fair market value of any shares of
Common Stock received by  the participant. Provided  that proper withholding  is
made,  the Company will be entitled to  a compensation expense deduction for any
amounts includable by the participant as ordinary income.

    RESTRICTED STOCK AWARDS AND  STOCK BONUSES.  With  respect to shares  issued
pursuant  to  a  Restricted  Stock Award  that  are  not subject  to  a  risk of
forfeiture or  with respect  to Stock  Bonuses, a  participant will  include  as
ordinary  income in the year of receipt an amount equal to the fair market value
of the shares received on the date  of receipt. With respect to shares that  are
subject  to  a risk  of forfeiture,  a  participant may  file an  election under
Section 83(b) of the Code  within 30 days after  receipt to include as  ordinary
income  in the year of receipt  an amount equal to the  fair market value of the
shares received on the  date of receipt  (determined as if  the shares were  not
subject  to any risk  of forfeiture). If  a Section 83(b)  election is made, the
participant will not recognize  any additional income  when the restrictions  on
the  shares  issued in  connection with  the Restricted  Stock Award  lapse. The
Company will receive a corresponding tax deduction for any amounts includable in
the taxable income of the participant as ordinary income.

    A participant who does not make a  Section 83(b) election within 30 days  of
the  receipt of a Restricted Stock Award that is subject to a risk of forfeiture
will recognize ordinary income at the time  of the lapse of the restrictions  in
an  amount  equal  to  the  then  fair  market  value  of  the  shares  freed of
restrictions. The Company  will receive  a corresponding tax  deduction for  any
amounts includable in the taxable income of a participant as ordinary income.

    PERFORMANCE  UNITS.  A participant who  receives a Performance Unit will not
recognize any taxable income at  the time of the  grant. Upon settlement of  the
Performance  Unit, the  participant will  realize ordinary  income in  an amount
equal to the cash and fair market  value of any shares of Common Stock  received
by  the participant. Provided that proper withholding is made, the Company would
be entitled to a  compensation expense deduction for  any amounts includable  by
the participant as ordinary income.

    EXCISE  TAX ON PARACHUTE PAYMENTS.  The Code imposes a 20% excise tax on the
recipient of "excess parachute payments," as defined in the Code, and denies tax
deductibility to  the Company  for such  excess parachute  payments.  Generally,
parachute  payments are payments in the nature of compensation to employees of a
company who are  officers, shareholders or  highly compensated employees,  which
payments  are contingent upon a change in  control of a company. Acceleration of
the vesting of  Incentive Awards upon  a change  in control of  the Company  may
constitute   parachute  payments  and,  in   certain  cases,  "excess  parachute
payments." The Incentive Plan limits the  acceleration of such vesting to  avoid
excess  parachute  payments  unless the  participant  is subject  to  a separate
agreement with the  Company which  specifically provides  that excess  parachute
payments attributable to accelerated vesting will not reduce other payments from
the Company.

    SECTION  162(M).   Under Section  162(m) of  the Code,  the deductibility of
certain compensation paid to  the chief executive officer  and each of the  four
other  most highly compensated executives of  publicly held companies is limited
to  $1,000,000   per   person.   Compensation   for   this   purpose   generally

                                       18
<PAGE>
includes  any items of  compensation expense described  above in connection with
Incentive  Awards  under   the  Incentive  Plan.   However,  certain  types   of
compensation are excepted from this limit, including compensation that qualifies
as  "performance-based  compensation."  Under Section  162(m),  any compensation
expense resulting  from the  exercise of  Options or  Stock Appreciation  Rights
under  the Incentive Plan  with exercise prices  equal to (or  greater than) the
fair market value of  the Common Stock  on the date of  grant should qualify  as
"performance-based  compensation"  excepted from  the  limit of  Section 162(m).
However, compensation  expense in  connection with  any other  Incentive  Awards
under the Incentive Plan would be subject to this limit.

NEW PLAN BENEFITS

    The  following  table summarizes  the  options initially  granted  under the
Incentive Plan,  subject  to stockholder  approval,  to each  of  the  executive
officers  named in  the Summary  Compensation Table,  and all  current executive
officers as a group.

                               NEW PLAN BENEFITS
                           1995 STOCK INCENTIVE PLAN

<TABLE>
<CAPTION>
                                                                                NUMBER OF SHARES
                                                                                   UNDERLYING      EXERCISE PRICE
                              NAME AND POSITION                                 OPTIONS GRANTED      PER SHARE
-----------------------------------------------------------------------------  ------------------  --------------
<S>                                                                            <C>                 <C>
Randolph L. Marten                                                                     50,000         $  20.50
  Chairman, President and Chief Operating Officer
Darrell D. Rubel                                                                       25,000         $  20.50
  Executive Vice President, Chief Financial Officer and Treasurer
Timothy P. Nash                                                                        20,000         $  20.50
  Vice President of Sales
Robert G. Smith                                                                        20,000         $  20.50
  Vice President of Operations
Voin S. Long                                                                           20,000         $  20.50
  Vice President of Information Systems
All Executive Officers as a Group                                                     155,000         $  20.50
</TABLE>

BOARD OF DIRECTORS RECOMMENDATION

    The Board of Directors recommends that the stockholders vote FOR approval of
the 1995 Stock Incentive Plan. The affirmative  vote of a majority of shares  of
the  Common Stock of the Company voting in  person or by proxy on the 1995 Stock
Incentive Plan at  the Annual  Meeting is necessary  for approval  of the  plan.
Unless  a  contrary  choice is  specified,  proxies  solicited by  the  Board of
Directors will be voted FOR approval of the 1995 Stock Incentive Plan.

                                       19
<PAGE>
                       SELECTION OF INDEPENDENT AUDITORS
                                   PROPOSAL 3

    The Board of Directors has approved  the selection of Arthur Andersen &  Co.
as  independent auditors to make  an examination of the  accounts of the Company
for the fiscal year ending December  31, 1995, and to perform other  appropriate
accounting  services. Arthur Andersen & Co. has acted as independent auditors of
the Company since July 1986.

    Although it is  not required  to do  so, the  Board of  Directors wishes  to
submit  the  selection  of  Arthur  Andersen  &  Co.  to  the  stockholders  for
ratification. The Board recommends a vote FOR ratification of Arthur Andersen  &
Co. as independent auditors for the fiscal year ending December 31, 1995. Unless
a contrary choice is specified, proxies solicited by the Board will be voted FOR
the  ratification of Arthur Andersen & Co. If the selection of Arthur Andersen &
Co. is not ratified, the Board of Directors will reconsider its selection.

    The Company has requested and expects a representative of Arthur Andersen  &
Co.  to be present  at the Annual  Meeting to make  a statement if  he or she so
desires and to respond to appropriate questions.

                             SECTION 16 COMPLIANCE

    Section 16(a) of the Securities Exchange  Act of 1934, as amended,  requires
the Company's directors and executive officers, and persons who beneficially own
more  than 10% of  the Company's Common  Stock, to file  with the Securities and
Exchange Commission  (the "SEC")  initial reports  of ownership  and reports  of
changes in ownership of Common Stock and other equity securities of the Company.
Directors,  executive officers and greater than 10% stockholders are required by
SEC regulations to furnish the Company with copies of all Section 16(a)  reports
they  file. To the Company's knowledge, based  solely on review of the copies of
such reports furnished to the Company during the period ended December 31, 1994,
all Section 16(a)  filing requirements  applicable to  its directors,  executive
officers  and greater than 10% stockholders  were complied with, except that one
report on Form 4 with respect to the exercise of options by Timothy P. Nash  was
filed late.

                     PROPOSALS FOR THE NEXT ANNUAL MEETING

    Stockholder  proposals  intended  to  be presented  in  the  proxy materials
relating to the  next Annual  Meeting of Stockholders  must be  received by  the
Company on or before December 7, 1995.

                                 OTHER BUSINESS

    The Company knows of no business that will be presented for consideration at
the  Annual Meeting  other than  that described in  this Proxy  Statement. As to
other business, if any, that may properly come before the Annual Meeting, it  is
intended  that proxies solicited by  the Board will be  voted in accordance with
the judgment of the person or persons voting the proxies.

                                       20
<PAGE>
                                 ANNUAL REPORT

    A copy of the  Company's Annual Report to  Stockholders for the fiscal  year
ended  December 31,  1994, accompanies this  Notice of Annual  Meeting and Proxy
Statement. The Annual Report describes the financial condition of the Company as
of December 31, 1994.

    THE COMPANY WILL FURNISH WITHOUT CHARGE A COPY OF ITS ANNUAL REPORT ON  FORM
10-K (EXCLUSIVE OF EXHIBITS) FOR THE FISCAL YEAR ENDED DECEMBER 31, 1994 TO EACH
PERSON  WHO IS A STOCKHOLDER  OF THE COMPANY AS OF  MARCH 24, 1995, UPON RECEIPT
FROM ANY SUCH  PERSON OF A  WRITTEN REQUEST FOR  SUCH AN ANNUAL  REPORT ON  FORM
10-K.  SUCH  REQUESTS SHOULD  BE  SENT TO:  MARTEN  TRANSPORT, LTD.,  129 MARTEN
STREET, MONDOVI, WISCONSIN  54755, ATTENTION: DARRELL  D. RUBEL, EXECUTIVE  VICE
PRESIDENT AND CHIEF FINANCIAL OFFICER.

                                                          [SIG]
                                          Randolph L. Marten
                                          CHAIRMAN OF THE BOARD, PRESIDENT
                                           AND CHIEF OPERATING OFFICER

                                       21
<PAGE>

                              MARTEN TRANSPORT, LTD.

                            1995 STOCK INCENTIVE PLAN

1.   PURPOSE OF PLAN.

     The purpose of the Marten Transport, Ltd. 1995 Stock Incentive Plan (the
"Plan") is to advance the interests of Marten Transport, Ltd. (the "Company")
and its stockholders by enabling the Company to attract and retain persons of
ability to perform services for the Company by providing an incentive to such
individuals through equity participation in the Company and by rewarding such
individuals who contribute to the achievement by the Company of its economic
objectives.

2.   DEFINITIONS.

     The following terms will have the meanings set forth below, unless the
context clearly otherwise requires:

     2.1     "BOARD" means the Board of Directors of the Company.

     2.2     "BROKER EXERCISE NOTICE" means a written notice pursuant to which a
Participant, upon exercise of an Option, irrevocably instructs a broker or
dealer to sell a sufficient number of shares or loan a sufficient amount of
money to pay all or a portion of the exercise price of the Option and/or any
related withholding tax obligations and remit such sums to the Company and
directs the Company to deliver stock certificates to be issued upon such
exercise directly to such broker or dealer.

     2.3     "CHANGE IN CONTROL" means an event described in Section 13.1 of the
Plan.

     2.4     "CODE" means the Internal Revenue Code of 1986, as amended.

     2.5     "COMMITTEE" means the Compensation Committee of the Board, which is
charged with administering the Plan, as provided in Section 3 of the Plan.

     2.6     "COMMON STOCK" means the common stock of the Company, par value
$.Ol per share, or the number and kind of shares of stock or other securities
into which such Common Stock may be changed in accordance with Section 4.3 of
the Plan.

     2.7     "DISABILITY" means the disability of the Participant such as would
entitle the Participant to receive disability income benefits pursuant to the
long-term disability plan of the Company or any Subsidiary then covering the
Participant or, if no such plan exists or is applicable to the Participant, the
permanent and total disability of the Participant within the meaning of Section
22(e)(3) of the Code.

     2.8     "ELIGIBLE RECIPIENTS" means all employees (including, without
limitation, officers and directors who are also employees) of the Company or any
Subsidiary and any non-employee consultants and independent contractors of the
Company or any Subsidiary.

     2.9     "EXCHANGE ACT" means the Securities Exchange Act of 1934, as
amended.

                                      A-1
<PAGE>

     2.10   "FAIR MARKET VALUE" means, with respect to the Common Stock, as of
any date (or, if no shares were traded or quoted on such date, as of the next
preceding date on which there was such a trade or quote), the closing sale price
per share of the Common Stock as reported on the NASDAQ National Market System.

     2.11    "INCENTIVE AWARD" means an Option, Stock Appreciation Right,
Restricted Stock Award, Performance Unit or Stock Bonus granted to an Eligible
Recipient pursuant to the Plan.

     2.12    "INCENTIVE STOCK OPTION" means a right to purchase Common Stock
granted to an Eligible Recipient pursuant to Section 6 of the Plan that
qualifies as an "incentive stock option" within the meaning of Section 422 of
the Code.

     2.13    "NON-EMPLOYEE DIRECTOR" means any member of the Board of Directors
of the Company who is not an employee of the Company or any Subsidiary.

     2.14    "NON-STATUTORY STOCK 0PTION" means a right to purchase Common Stock
granted to an Eligible Recipient pursuant to Section 6 of the Plan that does not
qualify as an Incentive Stock Option.

     2.15    "0PTION" means an Incentive Stock Option or a Non-Statutory Stock
Option.

     2.16    "PARTICIPANT" means an Eligible Recipient who receives one or more
Incentive Awards under the Plan.

     2.17    "PERFORMANCE UNIT" means a right granted to an Eligible Recipient
pursuant to Section 9 of the Plan to receive a payment from the Company, in the
form of stock, cash or a combination of both, upon the achievement of
established performance goals.

     2.18    "PREVIOUSLY ACQUIRED SHARES" means shares of Common Stock that are
already owned by the Participant or, with respect to any Incentive Award, that
are to be issued upon the grant, exercise or vesting of such Incentive Award.

     2.19    "RESTRICTED STOCK AWARD" means an award of Common Stock granted to
an Eligible Recipient pursuant to Section 8 of the Plan that is subject to the
restrictions on transferability and the risk of forfeiture imposed by the
provisions of such Section 8.

     2.20    "RETIREMENT" means normal or approved early termination of
employment or service pursuant to and in accordance with the regular
retirement/pension plan or practice of the Company or Subsidiary then covering
the Participant, provided that if the Participant is not covered by any such
plan or practice, the Participant will be deemed to be covered by the Company's
plan or practice for purposes of this determination.

     2.21    "SECURITIES ACT" means the Securities Act of 1933, as amended.

     2.22    "STOCK APPRECIATION RIGHT" means a right granted to an Eligible
Recipient pursuant to Section 7 of the Plan to receive a payment from the
Company, in the form of stock, cash or a combination of both, equal to the
difference between the Fair Market Value of one or more shares of Common Stock
and the exercise price of any such share under the terms of such Stock
Appreciation Right.

                                      A-2

<PAGE>

     2.23    "STOCK BONUS" means an award of Common Stock granted to an Eligible
Recipient pursuant to Section 10 of the Plan.

     2.24    "SUBSIDIARY" means any entity that is directly or indirectly
controlled by the Company or any entity in which the Company has a significant
equity interest, as determined by the Committee.

     2.25    "TAX DATE" means the date any withholding tax obligation arises
under the Code for a Participant with respect to an Incentive Award.

3.   PLAN ADMINISTRATION.

     3.1  THE COMMITTEE.  The Plan will be administered by the Compensation
Committee of the Board, all of whom will be "disinterested persons" within the
meaning of Rule 16b-3 under the Exchange Act.  As used in this Plan, the term
"Committee" will refer to the Compensation Committee of the Board.  To the
extent consistent with corporate law, the Committee may delegate to any officers
of the Company the duties, power and authority of the Committee under the Plan
pursuant to such conditions or limitations as the Committee may establish;
provided, however, that only the Committee may exercise such duties, power and
authority with respect to Eligible Recipients who are subject to Section 16 of
the Exchange Act.  The Committee may exercise its duties, power and authority
under the Plan in its sole and absolute discretion without the consent of any
Participant or other party, unless the Plan specifically provides otherwise.
Each determination, interpretation or other action made or taken by the
Committee pursuant to the provisions of the Plan will be conclusive and binding
for all purposes and on all persons, and no member of the Committee will be
liable for any action or determination made in good faith with respect to the
Plan or any Incentive Award granted under the Plan.

     3.2  AUTHORITY OF THE COMMITTEE.

               (a)  In accordance with and subject to the provisions of the
     Plan, the Committee will have the authority to determine all provisions of
     Incentive Awards as the Committee may deem necessary or desirable and as
     consistent with the terms of the Plan, including, without Limitation, the
     following: (i) the Eligible Recipients to be selected as Participants; (ii)
     the nature and extent of the Incentive Awards to be made to each
     Participant (including the number of shares of Common Stock to be subject
     to each Incentive Award, any exercise price, the manner in which Incentive
     Awards will vest or become exercisable and whether Incentive Awards will be
     granted in tandem with other Incentive Awards) and the form of written
     agreement, if any, evidencing such Incentive Award; (iii) the time or times
     when Incentive Awards will be granted; (iv) the duration of each Incentive
     Award; and (v) the restrictions and other conditions to which the payment
     or vesting of Incentive Awards may be subject.  In addition, the Committee
     will have the authority under the Plan to pay the economic value of any
     Incentive Award in the form of cash, Common Stock or any combination of
     both.

               (b)  The Committee will have the authority under the Plan to
     amend or modify the terms of any outstanding Incentive Award in any manner,
     including, without limitation, the authority to modify the number of shares
     or other terms and conditions of an Incentive Award, extend the term of an
     Incentive Award, accelerate the exercisability or vesting or otherwise
     terminate any restrictions relating to an Incentive Award, accept the
     surrender


                                      A-3
<PAGE>

     of any outstanding Incentive Award or, to the extent not previously
     exercised or vested, authorize the grant of new Incentive Awards in
     substitution for surrendered Incentive Awards; provided, however that the
     amended or modified terms are permitted by the Plan as then in effect and
     that any Participant adversely affected by such amended or modified terms
     has consented to such amendment or modification.  No amendment or
     modification to an Incentive Award, however, whether pursuant to this
     Section 3.2 or any other provisions of the Plan, will be deemed to be a
     regrant of such Incentive Award for purposes of this Plan.

               (c)  In the event of (i) any reorganization, merger,
     consolidation, recapitalization, Liquidation, reclassification, stock
     dividend, stock split, combination of shares, rights offering,
     extraordinary dividend or divestiture (including a spin-off) or any other
     change in corporate structure or shares, (H) any purchase, acquisition,
     sale or disposition of a significant amount of assets or a significant
     business, (iii) any change in accounting principles or practices, or (iv)
     any other similar change, in each case with respect to the Company or any
     other entity whose performance is relevant to the grant or vesting of an
     Incentive Award, the Committee (or, if the Company is not the surviving
     corporation in any such transaction, the board of directors of the
     surviving corporation) may, without the consent of any affected
     Participant, amend or modify the vesting criteria of any outstanding
     Incentive Award that is based in whole or in part on the financial
     performance of the Company (or any Subsidiary or division thereof) or such
     other entity so as equitably to reflect such event, with the desired result
     that the criteria for evaluating such financial performance of the Company
     or such other entity will be substantially the same (in the discretion of
     the Committee or the board of directors of the surviving corporation)
     following such event as prior to such event; provided, however, that the
     amended or modified terms are permitted by the Plan as then in effect.

4.   SHARES AVAILABLE FOR ISSUANCE.

          4.1  MAXIMUM NUMBER OF SHARES.  Subject to adjustment as provided in
Section 4.3 of the Plan, the maximum number of shares of Common Stock that will
be available for issuance under the Plan will be 500,000 shares.  The shares
available for issuance under the Plan may, at the election of the Committee, be
either treasury shares or shares authorized but unissued, and, if treasury
shares are used, all references in the Plan to the issuance of shares will, for
corporate law purposes, be deemed to mean the transfer of shares from treasury.

          4.2  ACCOUNTING FOR INCENTIVE AWARDS.  Shares of Common Stock that are
issued under the Plan or that are subject to outstanding Incentive Awards will
be applied to reduce the maximum number of shares of Common Stock remaining
available for issuance under the Plan.  Any shares of Common Stock that are
subject to an Incentive Award that lapses, expires, is forfeited or for any
reason is terminated unexercised or unvested and any shares of Common Stock that
are subject to an Incentive Award that is settled or paid in cash or any form
other than shares of Common Stock will automatically again become available for
issuance under the Plan.  Any shares of Common Stock that constitute the
forfeited portion of a Restricted Stock Award, however, will not become
available for further issuance under the Plan.

          4.3  ADJUSTMENTS TO SHARES AND INCENTIVE AWARDS.  In the event of any
reorganization, merger, consolidation, recapitalization, liquidation,
reclassification, stock dividend, stock split, combination of shares, rights
offering, divestiture or extraordinary dividend (including a spin-off) or any
other change in the corporate structure or shares of the Company, the Committee
(or, if the

                                      A-4

<PAGE>

Company is not the surviving corporation in any such transaction, the board of
directors of the surviving corporation) will make appropriate adjustment (which
determination will be conclusive) as to the number and kind of securities
available for issuance under the Plan and, in order to prevent dilution or
enlargement of the rights of Participants, the number, kind and, where
applicable, exercise price of securities subject to outstanding Incentive
Awards.

5.   PARTICIPATION.

     Participants in the Plan will be those Eligible Recipients who, in the
judgment of the Committee, have contributed, are contributing or are expected to
contribute to the achievement of the economic objectives of the Company or its
Subsidiaries.  Eligible Recipients may be granted from time to time one or more
Incentive Awards, singly or in combination or in tandem with other Incentive
Awards, as may be determined by the Committee.  Incentive Awards will be deemed
to be granted as of the date specified in the grant resolution of the Committee,
which date will be the date of any related agreement with the Participant.

6.   OPTIONS.

     6.1  GRANT.  An Eligible Recipient may be granted one or more Options under
the Plan, and such Options will be subject to such terms and conditions,
consistent with the other provisions of the Plan, as may be determined by the
Committee.  The Committee may designate whether an Option is to be considered an
Incentive Stock Option or a Non-Statutory Stock Option.

     6.2  EXERCISE PRICE.  The per share price to be paid by a Participant upon
exercise of an Option will be determined by the Committee in its discretion at
the time of the Option grant, provided that (a) such price will not be less than
100% of the Fair Market Value of one share of Common Stock on the date of grant
with respect to an Incentive Stock Option (110% of the Fair Market Value if, at
the time the Incentive Stock Option is granted, the Participant owns, directly
or indirectly, more than 10% of the total combined voting power of all classes
of stock of the Company or any parent or subsidiary corporation of the Company),
and (b) such price win not be less than 85% of the Fair Market Value of one
share of Common Stock on the date of grant with respect to a Non-Statutory Stock
Option.

     6.3  EXERCISABILITY AND DURATION.  An Option will become exercisable at
such times and in such installments as may be determined by the Committee at the
time of grant; provided, however, that no Option may be exercisable prior to six
months from its date of grant and no Incentive Stock Option may be exercisable
after 10 years from its date of grant (five years from its date of grant if, at
the time the Incentive Stock Option is granted, the Participant owns, directly
or indirectly, more than 10% of the total combined voting power of all classes
of stock of the Company or any parent or subsidiary corporation of the Company).

     6.4  PAYMENT OF EXERCISE PRICE.  The total purchase price of the shares to
be purchased upon exercise of an Option will be paid entirely in cash (including
check, bank draft or money order); provided, however, that the Committee may
allow such payments to be made, in whole or in part and upon such terms and
conditions as may be established by the Committee, by tender of a Broker
Exercise Notice, Previously Acquired Shares, a promissory note or by a
combination of such methods.

                                      A-5

<PAGE>

     6.5  MANNER OF EXERCISE.  An Option may be exercised by a Participant in
whole or in part from time to time, subject to the conditions contained in the
Plan and in the agreement evidencing such Option, by delivery in person, by
facsimile or electronic transmission or through the mail of written notice of
exercise to the Company (Attention: Chief Financial Officer) at its principal
executive office in Mondovi, Wisconsin and by paying in full the total exercise
price for the shares of Common Stock to be purchased in accordance with Section
6.4 of the Plan.

     6.6  AGGREGATE LIMITATION OF STOCK SUBJECT TO INCENTIVE STOCK OPTIONS.  To
the extent that the aggregate Fair Market Value (determined as of the date an
Incentive Stock Option is granted) of the shares of Common Stock with respect to
which incentive stock options (within the meaning of Section 422 of the Code)
are exercisable for the first time by a Participant during any calendar year
(under the Plan and any other incentive stock option plans of the Company or any
subsidiary or parent corporation of the Company (within the meaning of the
Code)) exceeds $100,000 (or such other amount as may be prescribed by the Code
from time to time), such excess Options win be treated as Non-Statutory Stock
Options.  The determination will be made by taking incentive stock options into
account in the order in which they were granted.  If such excess only applies to
a portion of an incentive stock option, the Committee will designate which
shares will be treated as shares to be acquired upon exercise of an incentive
stock option.

     6.7  AUTOMATIC GRANTS TO NON-EMPLOYEE DIRECTORS.

               (a)  GRANT OF OPTIONS.  Following the effective date of the Plan,
     each Non-Employee Director who is subsequently appointed or elected for the
     first time to serve on the Board will be granted automatically, as of the
     effective date of such appointment or election, a Non-Statutory Stock
     Option to purchase 10,000 shares of Common Stock (subject to adjustment as
     provided in Section 4.3 of the Plan).

               (b)  OPTION EXERCISE PRICE.  The per share price to be paid by
     the Non-Employee Director at the time such an Option is exercised will be
     100% of the Fair Market Value of one share of Common Stock on the date the
     Option is granted.  The total purchase price of the shares to be purchased
     upon exercise will be paid entirely in cash (including check, bank draft or
     money order).

               (c)  VESTING AND DURATION OF OPTIONS.  Each such Option will
     become exercisable, on a cumulative  basis, with respect to the number of
     whole shares of Common Stock representing one-third of the shares covered
     by such Option on each of the first two anniversaries of its date of grant
     and as to the remaining shares on the third anniversary of the date of
     grant; provided that no such Option shall become exercisable as to any
     further shares from and after the date on which the holder thereof ceases
     to be a member of the Board.  The term of each such Option shall be 10
     years from the date of grant.  Each such Option shall remain exercisable
     for the full term thereof irrespective of whether the holder remains a
     member of the Board, except that in the event of the death of the holder,
     such Option may be exercised by the Holder's heirs or personal
     representatives at any time before the earlier of the expiration of the
     term of the Option or one year following the date of death.  Such Options
     will not be subject to the termination provisions of Section 11 of the
     Plan.


                                      A-6
<PAGE>

          (d)  MANNER OF 0PTION EXERCISE.  An Option may be exercised by a Non-
     Employee Director in whole or in part from time to time, subject to the
     conditions contained in the Plan and in the agreement evidencing such
     Option, by giving written notice of exercise to the Company at its
     principal executive office (such notice to specify the particular Option
     that is being exercised and the number of shares with respect to which the
     Option is being exercised) accompanied by payment, in cash or check payable
     to the Company, of the total purchase price of the shares to be purchased
     under the Option.

          (e)  NON-DISCRETIONARY GRANTS.  Options granted to Non-Employee
     Directors pursuant to this Section 6.7 are intended to qualify as "formula
     awards" within the meaning of Rule 16b-3 under the Exchange Act.  As a
     result, other than as provided in Section 16 of the Plan, the Committee
     will not have the authority to amend the eligibility requirements for, or
     modify the terms or accelerate the vesting of, such Options (including,
     without limitation, the authority to modify the rights of Non-Employee
     Directors in connection with termination of service as a director or a
     change in control of the Company) if such amendments, modifications or
     acceleration of vesting would disqualify such Options from treatment as
     "formula awards."

          (f)  RESCISSION OF PRIOR AUTOMATIC GRANT PROVISION.  Following the
     effective date of the Plan, the provisions of this Section 6.7 supercede
     and replace the provisions of Section 19 of the Marten Transport, Ltd. 1986
     Non-Statutory Stock Option Plan, as amended, with respect to all future
     grants of Options to each Non-Employee Director who has been subsequently
     appointed or elected for the first time to serve on the Board.  The
     provisions of Section 19 of the Marten Transport, Ltd. 1986 Non-Statutory
     Stock Option Plan, as amended, shall remain in effect only with respect to
     options that have previously been granted pursuant to such provisions and
     for so long as such options remain outstanding.

7.   STOCK APPRECIATION RIGHTS.

     7.1  GRANT.  An Eligible Recipient may be granted one or more Stock
Appreciation Rights under the Plan, and such Stock Appreciation Rights shall be
subject to such terms and conditions, consistent with the other provisions of
the Plan, as will be determined by the Committee.

     7.2  EXERCISE PRICE.  The exercise price of a Stock Appreciation Right will
be determined by the Committee at the date of grant but will not be less than
85% of the Fair Market Value of one share of Common Stock on the date of grant.

     7.3  EXERCISABILITY AND DURATION.  A Stock Appreciation Right will become
exercisable at such time and in such installments as may be determined by the
Committee at the time of grant; provided, however, that no Stock Appreciation
Right may be exercisable prior to six months or after 10 years from its date of
grant.  A Stock Appreciation Right will be exercised by giving notice in the
same manner as for Options, as set forth in Section 6.5 of the Plan.

8.   RESTRICTED STOCK AWARDS.

          8.1  GRANT.  An Eligible Recipient may be granted one or more
Restricted Stock Awards under the Plan, and such Restricted Stock Awards will be
subject to such terms and conditions, consistent with the other provisions of
the Plan, as may be determined by the Committee.  The


                                      A-7
<PAGE>

Committee may impose such restrictions or conditions, not inconsistent with the
provisions of the Plan, to the vesting of such Restricted Stock Awards as it
deems appropriate, including, without limitation, that the Participant remain in
the continuous employ or service of the Company or a Subsidiary for a certain
period or that the Participant or the Company (or any Subsidiary or division
thereof) satisfy certain performance goals or criteria; provided, however, that
no Restricted Stock Award may vest prior to six months from its date of grant.

     8.2  RIGHTS AS A SHAREHOLDER; TRANSFERABILITY.  Except as provided in
Sections 8.1, 8.3 and 14.3 of the Plan, a Participant will have all voting,
dividend, liquidation and other rights with respect to shares of Common Stock
issued to the Participant as a Restricted Stock Award under this Section 8 upon
the Participant becoming the holder of record of such shares as if such
Participant were a holder of record of shares of unrestricted Common Stock.

     8.3  DIVIDENDS AND DISTRIBUTIONS.  Unless the Committee determines
otherwise (either in the agreement evidencing the Restricted Stock Award at the
time of grant or at any time after the grant of the Restricted Stock Award), any
dividends or distributions (including regular quarterly cash dividends) paid
with respect to shares of Common Stock subject to the unvested portion of a
Restricted Stock Award will be subject to the same restrictions as the shares to
which such dividends or distributions relate.  In the event the Committee
determines not to pay such dividends or distributions currently, the Committee
will determine whether any interest will be paid on such dividends or
distributions.  In addition, the Committee may require such dividends and
distributions to be reinvested (and in such case the Participants consent to
such reinvestment) in shares of Common Stock that will be subject to the same
restrictions as the shares to which such dividends or distributions relate.

     8.4  ENFORCEMENT OF RESTRICTIONS.  To enforce the restrictions referred to
in this Section 8, the Committee may place a legend on the stock certificates
referring to such restrictions and may require the Participant, until the
restrictions have lapsed, to keep the stock certificates, together with duly
endorsed stock powers, in the custody of the Company or its transfer agent or to
maintain evidence of stock ownership, together with duly endorsed stock powers,
in a certificateless book-entry stock account with the Company's transfer agent.

9.   PERFORMANCE UNITS.

     An Eligible Recipient may be granted one or more Performance Units under
the Plan, and such Performance Units will be subject to such terms and
conditions, consistent with the other provisions of the Plan, as may be
determined by the Committee.  The Committee may impose such restrictions or
conditions, not inconsistent with the provisions of the Plan, to the vesting of
such Performance Units as it deems appropriate, including, without limitation,
that the Participant remain in the continuous employ or service of the Company
or any Subsidiary for a certain period or that the Participant or the Company
(or any Subsidiary or division thereof) satisfy certain performance goals or
criteria.  The Committee will have the discretion either to determine the form
in which payment of the economic value of vested Performance Units will be made
to the Participant (i.e., cash, Common Stock or any combination thereof) or to
consent to or disapprove the election by the Participant of the form of such
payment.

                                      A-8

<PAGE>

10.  STOCK BONUSES.

     An Eligible Recipient may be granted one or more Stock Bonuses under the
Plan, and such Stock Bonuses will be subject to such terms and conditions,
consistent with the other provisions of the Plan, as may be determined by the
Committee.  The Participant will have all voting, dividend, liquidation and
other rights with respect to the shares of Common Stock issued to a Participant
as a Stock Bonus under this Section 10 upon the Participant becoming the holder
of record of such shares; provided, however, that the Committee may impose such
restrictions on the assignment or transfer of a Stock Bonus as it deems
appropriate.

11.  EFFECT OF TERMINATION OF EMPLOYMENT OR OTHER SERVICE.

     11.1    TERMINATION DUE TO DEATH, DISABILITY OR RETIREMENT.  In the event a
Participant's employment or other service with the Company and all Subsidiaries
is terminated by reason of death, Disability or Retirement:

             (a)    All outstanding Options and Stock Appreciation Rights then
     held by the Participant will remain exercisable to the extent exercisable
     as of such termination for a period of one year after such termination (but
     in no event after the expiration date of any such Option or Stock
     Appreciation Right);

             (b)    All outstanding Restricted Stock Awards then held by the
     Participant that have not vested will be terminated and forfeited; and

             (c)    All outstanding Performance Units and Stock Bonuses then
     held by the Participant will vest and/or continue to vest in the manner
     determined by the Committee and set forth in the agreement evidencing such
     Performance Units or Stock Bonuses.

     11.2    TERMINATION FOR REASONS OTHER THAN DEATH, DISABILITY OR RETIREMENT.

             (a)    In the event a Participant's employment or other service is
     terminated with the Company and all Subsidiaries for any reason other than
     death, Disability or Retirement, or a Participant is in the employ or
     service of a Subsidiary and the Subsidiary ceases to be a Subsidiary of the
     Company (unless the Participant continues in the employ or service of the
     Company or another Subsidiary), all rights of the Participant under the
     Plan and any agreements evidencing an Incentive Award will immediately
     terminate without notice of any kind, and no Options or Stock Appreciation
     Rights then held by the Participant will thereafter be exercisable, all
     Restricted Stock Awards then held by the Participant that have not vested
     will be terminated and forfeited, and all Performance Units and Stock
     Bonuses then held by the Participant will vest and/or continue to vest in
     the manner determined by the Committee and set forth in the agreement
     evidencing such Performance Units or Stock Bonuses; provided, however, that
     if such termination is due to any reason other than termination by the
     Company or any Subsidiary for "cause," all outstanding Options and Stock
     Appreciation Rights then held by such Participant will remain exercisable
     to the extent exercisable as of such termination for a period of three
     months after such termination (but in no event after the expiration date of
     any such Option or Stock Appreciation Right).


                                      A-9
<PAGE>

             (b)    For purposes of this Section 11.2, "cause" (as determined by
     the Committee) will be as defined in any employment or other agreement or
     policy applicable to the Participant or, if no such agreement or policy
     exists, will mean (i) dishonesty, fraud, misrepresentation, embezzlement or
     deliberate injury or attempted injury, in each case related to the Company
     or any Subsidiary, (ii) any unlawful or criminal activity of a serious
     nature, (iii) any intentional and deliberate breach of a duty or duties
     that, individually or in the aggregate, are material in relation to the
     Participant's overall duties, or (iv) any material breach of any
     employment, service, confidentiality or non-compete agreement entered into
     with the Company or any Subsidiary.

     11.3    MODIFICATION OF RIGHTS UPON TERMINATION.  Notwithstanding the other
provisions of this Section 11, upon a Participant's termination of employment or
other service with the Company and all Subsidiaries, the Committee may in its
discretion (which may be exercised at any time on or after the date of grant,
including following such termination) cause Options and Stock Appreciation
Rights (or any part thereof) then held by such Participant to become or continue
to become exercisable and/or remain exercisable following such termination of
employment or service and Restricted Stock Awards, Performance Units and Stock
Bonuses then held by such Participant to vest and/or continue to vest or become
free of transfer restrictions, as the case may be, following such termination of
employment or service, in each case in the manner determined by the Committee;
provided, however, that (a) no Option or Stock Appreciation may become
exercisable, and no Restricted Stock Award may vest and become non-forfeitable,
prior to six months from its date of grant, and (b) no Option or Stock
Appreciation Right may remain exercisable beyond its expiration date.

     11.4    BREACH OF CONFIDENTIALITY OR NON-COMPETE AGREEMENTS.
Notwithstanding anything in this Plan to the contrary, in the event that a
Participant materially breaches the terms of any confidentiality or non-compete
agreement entered into with the Company or any Subsidiary, whether such breach
occurs before or after termination of such Participant's employment or other
service with the Company or any Subsidiary, the Committee may immediately
terminate all rights of the Participant under the Plan and any agreements
evidencing an Incentive Award then held by the Participant without notice of any
kind.

     11.5    DATE OF TERMINATION OF EMPLOYMENT OR OTHER SERVICE.  Unless the
Committee otherwise determines, a Participant's employment or other service
will, for purposes of the Plan, be deemed to have terminated on the date
recorded on the personnel or other records of the Company or the Subsidiary for
which the Participant provides employment or other service, as determined by the
Committee based upon such records.

12.  PAYMENT OF WITHHOLDING TAXES.

     12.1    GENERAL RULES.  The Company is entitled to (a) withhold and deduct
from future wages of the Participant (or from other amounts that may be due and
owing to the Participant from the Company or a Subsidiary), or make other
arrangements for the collection of, all legally required amounts necessary to
satisfy any and all federal, state and local withholding and employment-related
tax requirements attributable to an Incentive Award, including, without
limitation, the grant, exercise or vesting of, or payment of dividends with
respect to, an Incentive Award or a disqualifying disposition of stock received
upon exercise of an Incentive Stock Option, or (b) require the Participant
promptly to remit the amount of such withholding to the Company before taking
any action, including issuing any shares of Common Stock, with respect to an
Incentive Award.

                                      A-10

<PAGE>

     12.2    SPECIAL RULES.  The Committee may, upon terms and conditions
established by the Committee, permit or require a Participant to satisfy, in
whole or in part, any withholding or employment-related tax obligation described
in Section 12.1 of the Plan by electing to tender Previously Acquired Shares, a
Broker Exercise Notice or a promissory note (on terms acceptable to the
Committee in its sole discretion), or by a combination of such methods.

13.  CHANGE IN CONTROL.

     13.1    CHANGE IN CONTROL.  For purposes of this Section 13.1, a "Change in
Control' of the Company will mean the following:

             (a)    the sale, lease, exchange or other transfer, directly or
     indirectly, of substantially all of the assets of the Company (in one
     transaction or in a series of related transactions) to a person or entity
     that is not controlled by the Company;

             (b)    the approval by the stockholders of the Company of any plan
     or proposal for the liquidation or dissolution of the Company;

             (c)    a merger or consolidation to which the Company is a party if
     the stockholders of the Company immediately prior to the effective date of
     such merger or consolidation have "beneficial ownership" (as defined in
     Rule 13d-3 under the Exchange Act), immediately following the effective
     date of such merger or consolidation, of securities of the surviving
     corporation representing less than 50% of the combined voting power of the
     surviving corporation's then outstanding securities ordinarily having the
     right to vote at elections of directors;

             (d)    any person (other than any person that is presently the
     beneficial owner of 20% or more of the outstanding Common Stock) becomes
     after the effective date of the Plan the "beneficial owner" (as defined in
     Rule 13d-3 under the Exchange Act), directly or indirectly, of 50% or more
     of the combined voting power of the Company's outstanding securities
     ordinarily having the right to vote at elections of directors; or

             (e)    a change in control of the Company of a nature that would be
     required to be reported pursuant to Section 13 or 15(d) of the Exchange
     Act, whether or not the Company is then subject to such reporting
     requirements.

     13.2    ACCELERATION OF VESTING.  Without limiting the authority of the
Committee under Section 3.2 of the Plan, if a Change in Control of the Company
occurs, then, (a) all outstanding Options and Stock Appreciation Rights that
have been held by a Participant for at least six months will become immediately
exercisable in full and will remain exercisable for the remainder of their
terms, regardless of whether the Participant to whom such Options or Stock
Appreciation Rights have been granted remains in the employ or service of the
Company or any Subsidiary; (b) all outstanding Restricted Stock Awards that have
been held by the Participant for at least six months will become immediately
fully vested and non-forfeitable; and (c) all outstanding Performance Units and
Stock Bonuses then held by the Participant will vest and/or continue to vest in
the manner determined by the Committee and set forth in the agreement evidencing
such Performance Units or Stock Bonuses.

                                      A-11

<PAGE>

     13.3    CASH PAYMENT FOR 0PTIONS. If a Change in Control of the Company
occurs, then the Committee, if approved by the Committee either in an agreement
evidencing an Incentive Award at the time of grant or at any time after the
grant of an Incentive Award, may determine that some or all Participants holding
outstanding Options will receive, with respect to some or all of the shares of
Common Stock subject to such Options, as of the effective date of any such
Change in Control of the Company, cash in an amount equal to the excess of the
Fair Market Value of such shares immediately prior to the effective date of such
Change in Control of the Company over the exercise price per share of such
Options.

     13.4    LIMITATION ON CHANGE IN CONTROL PAYMENTS.  Notwithstanding anything
in Section 13.2 or 13.3 of the Plan to the contrary, if, with respect to a
Participant, the acceleration of the vesting of an Incentive Award as provided
in Section 13.2 or the payment of cash in exchange for all or part of an
Incentive Award as provided in Section 13.3 (which acceleration or payment could
be deemed a "payment" within the meaning of Section 28OG(b)(2) of the Code),
together with any other payments which such Participant has the right to receive
from the Company or any corporation that is a member of an "affiliated group"
(as defined in Section 1504(a) of the Code without regard to Section 1504(b) of
the Code) of which the Company is a member, would constitute a "parachute
payment" (as defined in Section 28OG(b)(2) of the Code), then the payments to
such Participant pursuant to Section 13.2 or 13.3 will be reduced to the largest
amount as will result in no portion of such payments being subject to the excise
tax imposed by Section 4999 of the Code; provided, however, that if such
Participant is subject to a separate agreement with the Company or a Subsidiary
that specifically provides that payments attributable to one or more forms of
employee stock incentives or to payments made in lieu of employee stock
incentives will not reduce any other payments under such agreement, even if it
would constitute an excess parachute payment, or provides that the Participant
will have the discretion to determine which payments will be reduced in order to
avoid an excess parachute payment, then the limitations of this Section 13.4
will, to that extent, not apply.

14.  RIGHTS OF ELIGIBLE RECIPIENTS AND PARTICIPANTS, TRANSFERABILITY.

     14.1    EMPLOYMENT OR SERVICE.  Nothing in the Plan will interfere with or
limit in any way the right of the Company or any Subsidiary to terminate the
employment or service of any Eligible Recipient or Participant at any time, nor
confer upon any Eligible Recipient or Participant any right to continue in the
employ or service of the Company or any Subsidiary

     14.2    RIGHTS AS A STOCKHOLDER.  As a holder of Incentive Awards (other
than Restricted Stock Awards and Stock Bonuses), a Participant will have no
rights as a stockholder unless and until such Incentive Awards are exercised
for, or paid in the form of, shares of Common Stock and the Participant becomes
the holder of record of such shares.  Except as otherwise provided in the Plan,
no adjustment will be made for dividends or distributions with respect to such
Incentive Awards as to which there is a record date preceding the date the
Participant becomes the holder of record of such shares, except as the Committee
may determine.

     14.3    RESTRICTIONS ON TRANSFER.  Except pursuant to testamentary will or
the laws of descent and distribution or as otherwise expressly permitted by the
Plan, no right or interest of any Participant in an Incentive Award prior to the
exercise or vesting of such Incentive Award will be assignable or transferable,
or subjected to any lien, during the lifetime of the Participant, either
voluntarily or involuntarily, directly or indirectly, by operation of law or
otherwise.  A Participant will, however, be entitled to designate a beneficiary
to receive an Incentive Award upon such

                                      A-12

<PAGE>

Participant's death, and in the event of a Participant's death, payment of any
amounts due under the Plan will be made to, and exercise of any Options (to the
extent permitted pursuant to Section 11 of the Plan) may be made by, the
Participant's legal representatives, heirs and legatees.

     14.4    NON-EXCLUSIVITY OF THE PLAN.  Except as expressly set forth herein,
nothing contained in the Plan is intended to modify or rescind any previously
approved compensation plans or programs of the Company or create any limitations
on the power or authority of the Board to adopt such additional or other
compensation arrangements as the Board may deem necessary or desirable.

15.  SECURITIES LAW AND OTHER RESTRICTIONS.

     Notwithstanding any other provision of the Plan or any agreements entered
into pursuant to the Plan, the Company will not be required to issue any shares
of Common Stock under this Plan, and a Participant may not sell, assign,
transfer or otherwise dispose of shares of Common Stock issued pursuant to
Incentive Awards granted under the Plan, unless (a) there is in effect with
respect to such shares a registration statement under the Securities Act and any
applicable state securities laws or an exemption from such registration under
the Securities Act and applicable state securities laws, and (b) there has been
obtained any other consent, approval or permit from any other regulatory body
which the Committee deems necessary or advisable.  The Company may condition
such issuance, sale or transfer upon the receipt of any representations or
agreements from the parties involved, and the placement of any legends on
certificates representing shares of Common Stock, as may be deemed necessary or
advisable by the Company in order to comply with such securities law or other
restrictions.

16.  PLAN AMENDMENT, MODIFICATION AND TERMINATION

     The Board may suspend or terminate the Plan or any portion thereof at any
time, and may amend the Plan from time to time in such respects as the Board may
deem advisable in order that Incentive Awards under the Plan will conform to any
change in applicable laws or regulations or in any other respect the Board may
deem to be in the best interests of the Company; provided, however, that (a) the
Board will not have the authority to amend the eligibility requirements for
Options granted pursuant to Section 6.7 of the Plan, or to modify the number of
shares, exercise price, exercisability, duration, manner of payment or other
terms with respect to such Options, more than once every six months, other than
to comply with changes in the Code, the Employee Retirement Income Security Act
or the rules promulgated thereunder; and (b) no amendments to the Plan will be
effective without approval of the stockholders of the Company if stockholder
approval of the amendment is then required pursuant to Rule 16b-3 under the
Exchange Act, Section 422 of the Code or the rules of the NASD or any stock
exchange.  No termination, suspension or amendment of the Plan may adversely
affect any outstanding Incentive Award without the consent of the affected
Participant; provided, however, that this sentence win not impair the right of
the Committee to take whatever action it deems appropriate under Sections
3.2(c), 4.3 and 13 of the Plan.

17.  EFFECTIVE DATE AND DURATION OF THE PLAN

     The Plan is effective as of March 9, 1995, the date it was adopted by the
Board.  The Plan will terminate at midnight on March 8, 2005, and may be
terminated prior to such time by Board action, and no Incentive Award will be
granted after such termination.  Incentive Awards

                                      A-13
<PAGE>

outstanding upon termination of the Plan may continue to be exercised, or become
free of restrictions, in accordance with their terms.

18.  MISCELLANEOUS

     18.1    GOVERNING LAW.  The validity, construction, interpretation,
administration and effect of the Plan and any rules, regulations and actions
relating to the Plan will be governed by and construed exclusively in accordance
with the laws of the State of Wisconsin.

     18.2    SUCCESSORS AND ASSIGNS.  The Plan will be binding upon and inure to
the benefit of the successors and permitted assigns of the Company and the
Participants.

                                      A-14
<PAGE>


                                      A-15

<PAGE>
         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

PROXY                      MARTEN TRANSPORT, LTD.                        PROXY
                             129 MARTEN STREET
                          MONDOVI, WISCONSIN 54755

         FOR ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON MAY 2, 1995

The undersigned hereby appoints Randolph L. Marten and Darrell D. Rubel as
Proxies, each with the power to appoint substitutes, and hereby authorizes
each of them to represent and to vote, as indicated on the reverse side, all
the shares of Common Stock of Marten Transport, Ltd. held of record by the
undersigned on March 24, 1995, at the Annual Meeting of Shareholders to be
held on May 2, 1995, and at any adjournments thereof.

            (CONTINUED AND TO BE DATED AND SIGNED ON OTHER SIDE)

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
                            FOLD AND DETACH HERE

<PAGE>
1. ELECTION OF DIRECTORS
<TABLE>
<S>                    <C>                  <C>
       FOR                 WITHHOLD         (INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, STRIKE A LINE
   all nominees           AUTHORITY          THROUGH THE NOMINEE'S NAME IN THE LIST BELOW.)
listed to the right    to vote for all
 (except as marked     nominees listed       Randolph L. Marten, Darrell D. Rubel, Arnold P. Schultz, Larry B. Hagness,
  to the contrary)      to the right         Thomas J. Winkel

        / /                   / /

</TABLE>
<TABLE>
<S>                                    <C>                                        <C>
                                                                                  In their discretion, the Proxies are authorized
                                                                                  to vote upon such other business as may properly
                                                                                  come before the meeting.
2. Proposal to adopt the Company's     3. Proposal to ratify the selection of
   1995 Stock Incentive Plan.             Arthur Andersen & Co. as the           This Proxy, when properly executed, will be
                                          independent accountants of the          voted in the manner directed hereon by the
                                          Company.                                undersigned shareholder. If no direction is
                                                                                  made, this Proxy will be voted FOR all
   FOR    AGAINST   ABSTAIN                   FOR   AGAINST   ABSTAIN             the proposals and FOR the election of all
                                                                                  nominees for director.

   / /      / /       / /                      / /     / /       / /              Please sign exactly as your name appears hereon.

                                                                                  Dated ___________________________________, 1995

                                                                                  _______________________________________________
                                                                                                    Signature

                                                                                  _______________________________________________
                                                                                             Signature if held jointly

                                                                                  When shares are held by joint tenants, both
                                                                                  should sign. When signing as attorney, executor,
                                                                                  administrator, trustee or guardian, please give
                                                                                  full title. If shareholder is a corporation,
                                                                                  please sign in full corporate name by President
                                                                                  or other authorized officer; if a partnership,
                                                                                  please sign in partnership's name by an
                                                                                  authorized person.

                "PLEASE MARK INSIDE BLUE BOXES SO THAT DATA                       PLEASE MARK, SIGN, DATE AND RETURN THE PROXY
                PROCESSING EQUIPMENT WILL RECORD YOUR VOTES"                      PROMPTLY USING THE ENCLOSED ENVELOPE.

</TABLE>
 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
                               FOLD AND DETACH HERE







                               MARTEN TRANSPORT LTD.
                         ANNUAL MEETING OF STOCKHOLDERS
                               TUESDAY, MAY 2, 1995
                                 4:00 P.M. C.S.T.
                                      HELD AT
                                 THE HOLIDAY INN
                                 2703 CRAIG ROAD
                               EAU CLAIRE WISCONSIN



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