MARTEN TRANSPORT LTD
DEF 14A, 1997-04-11
TRUCKING (NO LOCAL)
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<PAGE>

                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /

    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section 240.14a-11(c)  or  Section
         240.14a-12
                         Marten Transport, LTD.
- - --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- - --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
/X/  No fee required.
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:

        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:

        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):

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     4) Proposed maximum aggregate value of transaction:

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     5) Total fee paid:

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/ /  Fee paid previously with preliminary materials.

/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:

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     2) Form, Schedule or Registration Statement No.:

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     3) Filing Party:

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     4) Date Filed:

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<PAGE>
                   [LOGO]
 
Dear Stockholder:
 
    You are cordially invited to attend the 1997 Annual Meeting of Stockholders
of Marten Transport, Ltd. The meeting will be held on Tuesday, May 13, 1997, at
4:00 p.m. local time, at the Roger Marten Community Center, 120 S. Franklin
Street, Mondovi, Wisconsin.
 
    We suggest that you carefully read the enclosed Notice of Annual Meeting and
Proxy Statement.
 
    We hope you will be able to attend the Annual Meeting. Whether or not you
plan to attend, we urge you to complete, sign, date and return the enclosed
proxy card in the enclosed envelope in order to make certain that your shares
will be represented at the Annual Meeting.
 
                                          Very truly yours,
 
                                          /s/ Randolph L. Marten
 
                                          Randolph L. Marten
                                          CHAIRMAN OF THE BOARD, PRESIDENT
                                            AND CHIEF OPERATING OFFICER
 
April 11, 1997
<PAGE>
                             MARTEN TRANSPORT, LTD.
                               129 MARTEN STREET
                            MONDOVI, WISCONSIN 54755
 
                             ---------------------
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD MAY 13, 1997
 
                            ------------------------
 
TO THE STOCKHOLDERS OF MARTEN TRANSPORT, LTD.:
 
    The Annual Meeting of Stockholders of Marten Transport, Ltd. will be held on
Tuesday, May 13, 1997, at 4:00 p.m. local time, at the Roger Marten Community
Center, 120 S. Franklin Street, Mondovi, Wisconsin, for the following purposes:
 
    1.  To elect five directors to serve for the ensuing year or until their
        successors are elected and qualified.
 
    2.  To consider and act upon a proposal to ratify the selection of Arthur
        Andersen LLP as independent auditors of the Company for the fiscal year
        ending December 31, 1997.
 
    3.  To transact such other business as may be properly brought before the
        Annual Meeting or any adjournment thereof.
 
    Only stockholders of record as shown on the books of the Company at the
close of business on March 26, 1997 will be entitled to vote at the Annual
Meeting or any adjournment thereof.
 
                                          By Order of the Board of Directors
 
                                          /s/ Mark A. Kimball
 
                                          Mark A. Kimball
                                          SECRETARY
 
April 11, 1997
<PAGE>
                             MARTEN TRANSPORT, LTD.
                               129 MARTEN STREET
                            MONDOVI, WISCONSIN 54755
 
                             ---------------------
 
                              PROXY STATEMENT FOR
                         ANNUAL MEETING OF STOCKHOLDERS
                                  MAY 13, 1997
 
                            ------------------------
 
                                  INTRODUCTION
 
    The Annual Meeting of Stockholders of Marten Transport, Ltd. (the "Company")
will be held on May 13, 1997, at 4:00 p.m. local time, at the Roger Marten
Community Center, 120 S. Franklin Street, Mondovi, Wisconsin, or at any
adjournment thereof, for the purposes set forth in the Notice of Meeting.
 
    A proxy card is enclosed for your use. You are solicited on behalf of the
Board of Directors to MARK, SIGN, DATE AND RETURN THE PROXY CARD IN THE
ACCOMPANYING ENVELOPE. No postage is required if mailed within the United
States. The cost of soliciting proxies, including the preparation, assembly and
mailing of the proxies and soliciting material, as well as the cost of
forwarding such material to the beneficial owners of the Company's common stock,
par value $.01 per share (the "Common Stock"), will be borne by the Company.
Directors, officers and regular employees of the Company may, without
compensation other than their regular compensation, solicit proxies by
telephone, telegraph or personal conversation. The Company may reimburse
brokerage firms and others for expenses in forwarding proxy material to the
beneficial owners of Common Stock.
 
    Any proxy given pursuant to this solicitation and received in time for the
Annual Meeting will be voted in accordance with the instructions given in such
proxy. Any shareholder giving a proxy may revoke it at any time prior to its use
at the Annual Meeting by giving written notice of such revocation to the
Secretary of the Company. Written notice of revocation may be given prior to the
Annual Meeting, or a shareholder may appear at the Annual Meeting and give
written notice of revocation prior to use of the proxy.
 
    The Company expects that this Proxy Statement, the Proxy and Notice of
Meeting will first be mailed to stockholders on or about April 11, 1997.
 
                                VOTING OF SHARES
 
    Only holders of Common Stock of record at the close of business on March 26,
1997 will be entitled to vote at the Annual Meeting. On March 26, 1997 the
Company had 2,959,616 shares of Common Stock outstanding, each such share
entitling the holder thereof to one vote on each matter to be voted on at the
Annual Meeting. Holders of shares of Common Stock are not entitled to cumulative
voting rights.
 
    The presence at the Annual Meeting, in person or by proxy, of the holders of
a majority of the outstanding shares of Common Stock (1,479,809 shares) is
required for a quorum for the transaction of business. In general, shares of
Common Stock represented by a properly signed and returned proxy card will be
counted as shares present at the Annual Meeting for purposes of determining a
quorum,
 
                                       1
<PAGE>
without regard to whether the card reflects votes withheld from director
nominees or abstentions (or is left blank) or reflects a "broker non-vote" on a
matter (I.E., a card returned by a broker on behalf of its beneficial owner
customer that is not voted on a particular matter because voting instructions
have not been received and the broker has no discretionary authority to vote).
 
    Because the five director nominees who receive the greatest number of votes
cast for the election of directors at the Annual Meeting will be elected as
directors, votes that are withheld from the election of director nominees will
be excluded entirely from the vote and will have no effect. Each of the other
proposals described in this Proxy Statement requires the approval of a majority
of the shares voting in person or by proxy on that proposal. Shares voted as
abstaining on any of these proposals will be treated as voting shares that were
not cast in favor of the proposal, and thus will be counted as votes against the
particular proposal. Shares represented by a proxy card including any broker
non-vote on a matter will be treated as shares not voting on that matter, and
thus will not be counted in determining whether that matter has been approved.
 
    Shares of Common Stock represented by properly executed proxy cards will be
voted in accordance with the choices specified therein. Proxies that are signed
by stockholders but that lack any voting instructions will be voted in favor of
the election as directors of the nominees for director listed in this Proxy
Statement, in favor of the other proposals described in this Proxy Statement
and, with respect to any other business that may properly come before the Annual
Meeting, according to the judgment of the proxies named on the proxy card.
 
                             ELECTION OF DIRECTORS
                                   PROPOSAL 1
 
NOMINATION
 
    The Bylaws of the Company provide that the Board shall consist of at least
one member, or such other number as may be determined by the Board of Directors
or by the shareholders. The Board of Directors has determined that there will be
five directors of the Company elected at the Annual Meeting.
 
    The Board of Directors has nominated five persons, each of whom is named
below. If elected, such individuals will serve until the next Annual Meeting of
Stockholders or until their successors are duly elected and qualified. All of
the nominees are members of the present Board of Directors. All of the nominees,
other than Jerry M. Bauer, were elected at last year's Annual Meeting of
Stockholders. Mr. Bauer was elected by the Board to fill a vacancy on the Board
on January 30, 1997.
 
    The Board recommends a vote FOR the election of each of the nominees listed
below. The five nominees for election as directors at the Annual Meeting who
receive the greatest number of votes cast for the election of directors at the
meeting by the holders of the Common Stock entitled to vote at the meeting will
be elected as directors. If, prior to the Annual Meeting, the Board should learn
that any nominee will be unable to serve by reason of death, incapacity or other
unexpected occurrence, the proxies that would have otherwise been voted for such
nominee will be voted for a substitute nominee as selected by the Board.
Alternatively, the proxies may, at the Board's discretion, be voted for such
fewer number of nominees as results from such death, incapacity or other
unexpected occurrence. The Board has no reason to believe that any of the
nominees will be unable to serve at the time of the Annual Meeting. There are no
arrangements or understandings between any nominee and any other person pursuant
to which such nominee was selected.
 
                                       2
<PAGE>
INFORMATION ABOUT NOMINEES
 
    The following information has been furnished to the Company by the
respective nominees for director.
 
<TABLE>
<CAPTION>
    NAMES OF NOMINEES       AGE                  PRINCIPAL OCCUPATION                   DIRECTOR SINCE
- - -------------------------   ---   --------------------------------------------------   ----------------
<S>                         <C>   <C>                                                  <C>
Randolph L. Marten          44    Chairman of the Board, President and Chief                  1980
                                  Operating Officer of Marten Transport, Ltd.
 
Darrell D. Rubel            52    Executive Vice President, Chief Financial Officer,          1983
                                  Treasurer and Assistant Secretary of Marten
                                  Transport, Ltd.
 
Larry B. Hagness            47    President, Durand Builders Service, Inc., Durand,           1991
                                  Wisconsin
 
Thomas J. Winkel            54    Management Consultant                                       1994
 
Jerry M. Bauer              45    President, Bauer Built, Incorporated, Durand,               1997
                                  Wisconsin
</TABLE>
 
OTHER INFORMATION ABOUT NOMINEES
 
    RANDOLPH L. MARTEN has been a full time employee of the Company since 1974.
Mr. Marten has been a Director of the Company since October 1980, its President
and Chief Operating Officer since June 1986 and its Chairman of the Board since
August 1993. Mr. Marten was Vice President of the Company from October 1980 to
June 1986.
 
    DARRELL D. RUBEL has been a Director of the Company since February 1983, its
Chief Financial Officer since January 1986, its Treasurer since June 1986 and
its Executive Vice President since May 1993. Mr. Rubel was also Secretary of the
Company from June 1986 until August 1987 and Vice President from January 1986
until May 1993 and has been Assistant Secretary since August 1987.
 
    LARRY B. HAGNESS has been a Director of the Company since July 1991. Mr.
Hagness has been the President of Durand Builders Service, Inc., a retail
lumber/home center outlet and general contractor, since 1978. Mr. Hagness has
been the President of Main Street Graphics, a commercial printing company, since
1985.
 
    THOMAS J. WINKEL has been a Director of the Company since April 1994. Since
January 1994, Mr. Winkel has been a management and financial consultant and
private investor. He also serves as interim President, Chief Executive Officer
and Chief Financial Officer of Advanced Bionics, Inc., a new medical device
start up company. From 1990 to 1994, Mr. Winkel was the majority owner, Chairman
of the Board, Chief Executive Officer and President of Road Rescue, Inc., a
manufacturer of emergency response vehicles. From 1966 to 1990, Mr. Winkel
served in various professional capacities with Arthur Andersen & Co., the last
six years as Managing Partner of its St. Paul office. Mr. Winkel is also a
director of Featherlite Mfg. Inc.
 
    JERRY M. BAUER was elected as a Director of the Company by the Board of
Directors on January 30, 1997 in order to fill a vacancy on the Board of
Directors. Mr. Bauer has been the President of Bauer Built, Incorporated since
1976. Bauer Built is a distributor of new and retreaded tires and related
products and services throughout the Midwest, and a distributor of petroleum
products in West Central Wisconsin. Mr. Bauer has also served on the Board of
Directors of Security National Bank, Durand, Wisconsin, since 1992.
 
                                       3
<PAGE>
ADDITIONAL INFORMATION ABOUT THE BOARD OF DIRECTORS
 
    The Company's Board of Directors held four meetings during 1996. All of the
directors attended 75% or more of the meetings of the Board of Directors during
1996.
 
    The Board of Directors has established an Audit Committee and a Compensation
Committee, both of which currently consist of Mr. Hagness, Mr. Winkel and Mr.
Bauer. The Board of Directors has not established a Nominating Committee.
 
    The Audit Committee provides assistance to the Board in satisfying its
fiduciary responsibilities relating to the accounting, auditing, operating and
reporting practices of the Company. The Audit Committee reviews the annual
financial statements of the Company, the selection and work of the Company's
independent auditors and the adequacy of internal controls for compliance with
corporate policies and directives. During 1996, the Audit Committee met four
times.
 
    The Compensation Committee reviews general programs of compensation and
benefits for all employees of the Company and makes recommendations to the Board
concerning such matters as compensation to be paid to the Company's officers,
directors and key employees. The Compensation Committee also serves as the
disinterested committee administering the Company's 1986 Incentive Stock Option
Plan, 1986 Non-Statutory Stock Option Plan and the 1995 Stock Incentive Plan.
During 1996 the Compensation Committee met one time.
 
DIRECTOR COMPENSATION
 
    The Company does not pay fees to directors who are full-time employees of
the Company or reimburse them for out-of-pocket expenses in connection with
attending Board or committee meetings. The Company generally pays directors who
are not full-time employees of the Company a fee of $500 for each Board or
committee meeting attended and reimburses them for out-of-pocket expenses
incurred while attending Board or committee meetings. In 1996, each of Larry B.
Hagness and Thomas J. Winkel received $5,000 in cash compensation for serving on
the Board. In 1996, Arnold P. Schultz received $4,000 in cash compensation for
serving on the Board. No other director received any cash compensation for
services as a director in 1996.
 
    In addition, upon the initial election to the Board, each non-employee
director is entitled to receive an option to purchase 10,000 shares of Common
Stock under the Company's 1995 Stock Incentive Plan. These options are issued at
an exercise price equal to the fair market value of one share of Common Stock on
the date of grant and become exercisable in equal installments of one-third of
the total shares subject to the option on each of the first three anniversaries
of the date of grant, so long as the director remains a member of the Board of
Directors, and expire ten years from the date of grant.
 
                                       4
<PAGE>
         PRINCIPAL STOCKHOLDERS AND BENEFICIAL OWNERSHIP OF MANAGEMENT
 
    The following table sets forth information regarding the beneficial
ownership of the Common Stock of the Company as of February 3, 1997, unless
otherwise indicated, by each stockholder who is known by the Company to own
beneficially more than 5% of the outstanding Common Stock, by each director, by
each executive officer and by all directors and executive officers of the
Company as a group.
 
<TABLE>
<CAPTION>
                                                     SHARES OF COMMON STOCK
                                                     BENEFICIALLY OWNED(1)
                                            ----------------------------------------
             NAME AND ADDRESS                                           PERCENT OF
           OF BENEFICIAL OWNER                       AMOUNT                CLASS
- - ------------------------------------------  -------------------------  -------------
<S>                                         <C>                        <C>
Estate of Roger R. Marten                        880,000(2)(3)               29.7%
  715 South Barstow Street
  Eau Claire, WI 54702
 
Randolph L. Marten                               875,050(3)(4)               29.4%
  129 Marten Street
  Mondovi, WI 54755
 
Heartland Advisors, Inc.                         299,100(5)                  10.1%
  790 North Milwaukee Street
  Milwaukee, WI 53202
 
FMR Corp.                                        293,900(6)                   9.9%
  82 Devonshire Street
  Boston, MA 02109
 
Darrell D. Rubel                                  25,000(7)                  *
 
Larry B. Hagness                                  10,300(8)                  *
 
Thomas J. Winkel                                  10,500(9)                  *
 
Timothy P. Nash                                    8,000(10)                 *
 
Franklin J. Foster                                18,000(11)                 *
 
Robert G. Smith                                   17,000(12)                 *
 
All Directors and Executive Officers           1,843,850(2)(3)(4)(13)        60.4%
  as a Group (8 persons)
</TABLE>
 
- - ------------------------
 
  * Less than 1% of the outstanding shares
 
 (1) Unless otherwise noted, all of the shares are held by individuals
    possessing sole voting and investment power with respect to the shares
    shown. Shares not outstanding, but deemed beneficially owned by virtue of
    the right of a person or member of a group to acquire them within 60 days,
    are treated as outstanding only when determining the amount and percent
    owned by such person or group.
 
 (2) Includes 880,000 shares placed into the Marten Voting Trust (the "Trust")
    by Roger R. Marten pursuant to the terms of a Voting Trust Agreement dated
    February 14, 1983, as amended (the
 
                                       5
<PAGE>
    "Voting Trust Agreement"). Under the Voting Trust Agreement, Randolph L.
    Marten, Darrell D. Rubel and G. Scott Nicastro have been appointed Trustees
    to vote all of the shares subject to the Trust, except that without the
    consent of each beneficial owner of the shares to be voted, the Trustees may
    not vote on any increase in the authorized stock of the Company, the sale,
    lease or exchange of all or substantially all of the assets of the Company,
    the consolidation or merger of the Company with or into any other
    corporation or the dissolution of the Company. Any action to be taken by the
    Trustees pursuant to the Marten Voting Trust requires an affirmative vote of
    a majority of the Trustees. The Voting Trust Agreement will expire on
    December 31, 2012, unless earlier terminated by the Trustees or the
    beneficial holders of all of the Common Stock held pursuant to the Trust.
    Effective May 4, 1993, Randolph L. Marten, as subscriber, and Randolph L.
    Marten, Darrell D. Rubel and G. Scott Nicastro, as trustees, entered into an
    Agreement Regarding Voting Trust Agreement, which becomes effective if the
    Voting Trust Agreement terminates for any reason. This agreement covers all
    shares owned by Randolph L. Marten on May 4, 1993 and any shares he acquires
    after that date, contains the same provisions regarding the voting of shares
    as the Voting Trust Agreement and also expires on December 31, 2012.
 
 (3) Roger R. Marten and Randolph L. Marten (both as "Individual Stockholders"
    and as "Voting Trustees"), the Company, and Darrell D. Rubel (as a "Voting
    Trustee") entered into a Stock Restriction Agreement dated September 19,
    1986, pursuant to which each of the Individual Stockholders agreed not to
    voluntarily or involuntarily dispose of any of his shares of Common Stock or
    interest under the Voting Trust Agreement (the "Shares") without the written
    consent of the other Individual Stockholder. If either Individual
    Stockholder wishes to dispose of any of his Shares, he must give first the
    other Individual Stockholder and then the Company a right of first refusal
    to purchase the Shares at the lower of the price offered by the proposed
    transferee or a purchase price determined pursuant to the Stock Restriction
    Agreement. Upon the bankruptcy of an Individual Stockholder or any levy
    against any of the Shares, the Individual Stockholder must also give this
    right of first refusal to the other Individual Stockholder and the Company.
 
 (4) Includes 855,050 shares placed into the Marten Voting Trust, which is
    described in Note (2) above, by Randolph L. Marten, and 20,000 shares that
    Mr. Marten has the right to acquire pursuant to outstanding options.
 
 (5) Heartland Advisors, Inc. ("Heartland") reported in a Schedule 13G filed
    with the Securities and Exchange Commission on February 12, 1997 that as of
    December 31, 1996 it was the beneficial owner of 299,100 shares, possessing
    sole voting power with respect to 256,100 of such shares and sole
    dispositive power with respect to all of such shares. According to the
    Schedule 13G, the shares reported as beneficially owned by Heartland are
    held in investment advisory accounts of Heartland and the interests of one
    such account, Heartland Value Fund, a series of Heartland Group, Inc., a
    registered investment company, relates to more than 5% of the class.
 
 (6) FMR Corp. has reported in a Schedule 13G filed with the Securities and
    Exchange Commission on February 14, 1997 that as of December 31, 1996
    Fidelity Management & Research Company ("Fidelity"), a wholly owned
    subsidiary of FMR Corp., was the beneficial owner of all such shares through
    the Fidelity Low-Priced Stock Fund (the "Fund"). The Board of Trustees of
    the Fund has sole voting power with respect to all such shares. The Fund,
    FMR Corp. (through its control of Fidelity) and Edward C. Johnson 3rd
    (Chairman of FMR Corp.) each have the sole power to dispose of the shares
    owned by the Fund. Mr. Johnson and various Johnson family members and trusts
    for
 
                                       6
<PAGE>
    their benefit may be deemed, by their stock ownership and the execution of a
    shareholder's voting agreement, to form a controlling group of FMR Corp.
 
 (7) Does not include 1,735,000 shares placed into the Marten Voting Trust, of
    which Randolph L. Marten, Darrell D. Rubel and G. Scott Nicastro are
    Trustees. See Notes (2) and (3) above. Includes 10,000 shares that Mr. Rubel
    has the right to acquire pursuant to outstanding stock options.
 
 (8) Includes 10,000 shares that Mr. Hagness has the right to acquire pursuant
    to outstanding options and 300 shares owned by his wife.
 
 (9) Includes 10,000 shares that Mr. Winkel has the right to acquire pursuant to
    outstanding options.
 
(10) Includes 8,000 shares that Mr. Nash has the right to acquire pursuant to
    outstanding options.
 
(11) Includes 18,000 shares that Mr. Foster has the right to acquire pursuant to
    outstanding options.
 
(12) Includes 17,000 shares that Mr. Smith has the right to acquire pursuant to
    outstanding options.
 
(13) Includes an aggregate of 93,000 shares that directors and executive
    officers have the right to acquire pursuant to outstanding options and 300
    shares owned by the wife of Mr. Hagness. Group includes Jerry M. Bauer, who
    beneficially owns no shares and, until January 30, 1998, has no right to
    acquire shares pursuant to outstanding options.
 
                                       7
<PAGE>
                        COMPENSATION AND OTHER BENEFITS
 
SUMMARY OF CASH AND CERTAIN OTHER COMPENSATION
 
    The following table sets forth cash and non-cash compensation for each of
the last three fiscal years awarded to or earned by each of the named executive
officers.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                    ANNUAL COMPENSATION
                                         -----------------------------------------
                                                                   OTHER ANNUAL         ALL OTHER
NAME AND PRINCIPAL POSITION        YEAR    SALARY       BONUS     COMPENSATION(1)    COMPENSATION(2)
- - ---------------------------------  ----  -----------  ---------  -----------------  -----------------
<S>                                <C>   <C>          <C>        <C>                <C>
Randolph L. Marten                 1996  $   220,000  $  --         $    16,078        $       742
  Chairman, President and Chief    1995      220,000     --               9,268                677
  Operating Officer                1994      220,000      5,250          17,635                629
 
Darrell D. Rubel                   1996      130,000     --              16,078             78,299
  Executive Vice President,        1995      130,000     --               9,268             51,719
  Chief Financial Officer and      1994      132,500      2,100          17,635             27,644
  Treasurer
 
Timothy P. Nash                    1996      135,000     --             --                   1,194
  Vice President of Sales          1995      135,000     13,500         --                   1,168
                                   1994      135,000      3,850             485              1,134
 
Robert G. Smith                    1996      105,000     --             --                   1,050
  Vice President of Operations     1995      105,000     10,500         --                   1,155
                                   1994      105,000      2,972           2,400              1,104
</TABLE>
 
- - ------------------------
 
(1) All reported compensation in the column for Mr. Marten and Mr. Rubel
    consists of the value of vacations paid for by the Company on behalf of
    these individuals in 1996, 1995 and 1994, respectively. All reported
    compensation in the column for Mr. Nash and Mr. Smith consists of
    reimbursement of personal travel expenses in 1994.
 
(2) The reported compensation for Mr. Rubel consists of amounts credited to a
    deferred compensation account in 1996, 1995 and 1994. See "Compensation and
    Other Benefits--Employment Agreement." All other reported compensation in
    the column consists of Company contributions to the Company's 401(k) plan in
    1996, 1995 and 1994.
 
                                       8
<PAGE>
OPTION GRANTS AND EXERCISES IN 1996
 
    No options were granted in the year ended December 31, 1996, and the
following table provides information for the year ended December 31, 1996 as to
individual grants and exercises of options to purchase shares of the Company's
Common Stock by each of the named executive officers.
 
                    AGGREGATED OPTION EXERCISES IN 1996 AND
                     DECEMBER 31, 1996 OPTION VALUES TABLE
 
<TABLE>
<CAPTION>
                                                                              VALUE OF UNEXERCISED
                                                 NUMBER OF UNEXERCISED      IN-THE-MONEY OPTIONS AT
                                                OPTIONS AT DECEMBER 31,           DECEMBER 31,
                      SHARES                           1996(#)(1)                  1996($)(2)
                    ACQUIRED ON     VALUE      --------------------------  --------------------------
       NAME         EXERCISE(#)  REALIZED($)   EXERCISABLE  UNEXERCISABLE  EXERCISABLE  UNEXERCISABLE
- - ------------------  -----------  ------------  -----------  -------------  -----------  -------------
Randolph L. Marten      --            --           10,000        40,000             0             0
<S>                 <C>          <C>           <C>          <C>            <C>          <C>
Darrell D. Rubel        15,000       20,405         5,000        20,000             0             0
Timothy P. Nash          3,000       37,500(3)      4,000        16,000             0             0
Robert G. Smith         --            --           13,000        22,000         4,500         3,000
</TABLE>
 
- - ------------------------
 
(1) The exercise price may be paid in cash or, in the Compensation Committee's
    discretion, in shares of the Company's Common Stock valued at fair market
    value on the date of exercise.
 
(2) Based on the closing sale price on December 31, 1996 of $13.75.
 
(3) Based on the closing sale price on April 10, 1996 of $16.25.
 
EMPLOYMENT AGREEMENTS
 
    On May 1, 1993, the Company entered into a ten-year Employment Agreement
with Darrell D. Rubel for the employment of Mr. Rubel as the Company's Executive
Vice President, Chief Financial Officer and Treasurer. The Company entered into
this Employment Agreement in order to retain the long-term services of Mr. Rubel
and to provide stability to the Company due to the failing health of Roger R.
Marten, who was the Company's Chief Executive Officer until his death in August
1993. Mr. Rubel is paid annual aggregate cash compensation of $180,000, $130,000
of which is currently paid in base salary and $50,000 of which is credited to a
deferred compensation account for Mr. Rubel. The Board of Directors may increase
but not decrease the base salary and/or the deferred compensation. The deferred
compensation is credited to a special account for Mr. Rubel in equal amounts of
$25,000 on June 30 and December 31 of each year, provided that Mr. Rubel is
employed by the Company on such dates. Beginning January 1, 1998 and for each
year thereafter, Mr. Rubel is entitled to designate a percentage of his total
compensation, not to exceed 40%, to be credited to the deferred account. The
balance credited to the deferred account vests at the rate of 20% per year
beginning on December 31, 1993 and on December 31 of each year thereafter. After
December 31, 1997, Mr. Rubel will have a fully vested interest in all amounts
credited to the deferred account. If the Company terminates the agreement prior
to its expiration without "cause" and for other than the death or disability of
Mr. Rubel, or Mr. Rubel terminates the agreement for "good reason," the Company
is obligated to pay Mr. Rubel a lump sum equal to (a) the present value of the
then current base salary for a period of five years and (b) the balance of the
deferred account, whether or not such amount had fully vested, plus an amount
equal to five times the then current annual amount that the Company would have
been obligated to credit to the deferred
 
                                       9
<PAGE>
account. The agreement prohibits Mr. Rubel from competing with the Company for a
period of one year after termination of his employment. The agreement also
contains standard provisions requiring Mr. Rubel to assign inventions to the
Company and to keep the Company's proprietary information confidential.
 
COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
    The functions of the Compensation Committee of the Board of Directors are to
(i) establish overall compensation policies for the Company that are consistent
with and linked to the Company's strategic objectives; (ii) assess the
performance of executive officers in developing and executing the Company's
strategic objectives; (iii) ensure that executive compensation is appropriate in
light of both individual and Company performance; and (iv) make recommendations
to the Board of Directors concerning the compensation of the Company's executive
officers, as well as other key employees.
 
    The purposes of the Company's executive compensation policy as established
by the Compensation Committee are to attract, motivate, retain and reward
executive officers and other key personnel who will consistently produce
superior results over the long term to provide value to the Company's
shareholders. The overall executive compensation program of the Company is
designed to (i) foster a "team" approach wherein officers and key employees with
differing functional responsibilities work together to achieve the Company's
overall strategic objectives; (ii) create a performance-based environment with
variable compensation based upon the achievement of annual and long-term
business results; (iii) focus management on maximizing shareholder value through
stock-based compensation aligned with shareholder returns; (iv) provide
compensation opportunities dependent upon the Company's performance relative to
its competitors and changes in the Company's performance over time; and (v)
ensure that the Company's compensation program is competitive in the Company's
industry.
 
    Consistent with these objectives, the Company's executive compensation
program was substantially revised in 1994 around three basic elements:
 
    - Base salary compensation
 
    - Annual incentive compensation
 
    - Stock-based compensation
 
    In 1994 the base salary for all of the executive officers (other than
Darrell Rubel, whose compensation was reviewed and established as part of a
long-term employment agreement entered into in 1993 and described above) was
reviewed and modified based on a number of considerations, including: (i) each
executive's experience, level of responsibility and performance; (ii) salaries
for comparable positions within similar companies in the industry; and (iii)
internal comparability considerations. The comparable companies selected by the
Company included publicly traded long-haul truckload carriers. This review by
the Compensation Committee resulted in substantial increases in base salary for
each of the executive officers from 1993 to 1994. Prior to the foregoing review,
the Compensation Committee believed that the Company was at the low end of
executive compensation among the comparable companies, and now believes that,
particularly after consideration of its revised performance-based bonus program,
the Company is near the median in executive compensation among the comparable
companies. The Compensation Committee did take into account the performance of
the comparable companies in establishing the Company's executive compensation
program. The increase in base salary for Mr. Randolph L. Marten in 1994
reflects, in addition to the considerations described above,
 
                                       10
<PAGE>
superior performance in assuming the duties of chief executive officer following
the death of Roger R. Marten in 1993. Base salaries were maintained at 1994
levels in 1996.
 
    The Company substantially revised its executive bonus program in 1994, and
modified it again more modestly in 1995 to be effective in 1996, in order to tie
bonus compensation to: (i) specific performance objectives for the Company,
including achievement of specific operating margin, return on assets (formerly
return on equity) and revenue growth objectives; (ii) overall executive team
performance; and (iii) individual performance objectives. Under this program,
executives are eligible to receive a bonus of up to 50% (increased from 25% as
was effective for 1995) of base compensation if the performance objectives are
achieved and potentially more if the performance objectives are exceeded. Each
executive officer is entitled to an additional bonus of up to 10% of base
compensation based on achievement of certain individual performance objectives
to be determined on an annual basis in connection with performance reviews. The
individual performance objectives are to be primarily measurable and tied to the
Company's strategic objectives. The executive bonus program does not become
effective unless the Company achieves at least a 10% increase in pre-tax
earnings from the prior year.
 
    The third element of the Company's executive compensation program is
stock-based compensation, designed to further align executive compensation with
maximizing shareholder value. In the past, the Company's executive officers have
been granted, on the date of their initial election as an executive officer, an
option to purchase 15,000 shares of Common Stock at fair market value on the
date of the grant. These options become exercisable with respect to 20% of the
shares subject to the option on each of the first five anniversary dates of the
grant date. With the adoption of the 1995 Stock Incentive Plan, the Compensation
Committee intends to make greater use of stock options in order to provide a
more meaningful opportunity for stock ownership and greater incentive for the
Company's executives to manage the Company from the perspective of an equity
owner. The size of option grants to each executive officer will be
discretionary, based on current levels of responsibility and performance, and
based on perceived future potential.
 
    The Compensation Committee believes that its approach to executive
compensation described above will provide competitive base compensation,
establish strong incentive to achieve the Company's strategic objectives, and
align the interests of the executives with those of the shareholders.
 
                                          Larry B. Hagness
                                          Thomas J. Winkel
                                          Jerry M. Bauer
 
                                          Members of the Compensation Committee
 
                                       11
<PAGE>
COMPARATIVE STOCK PERFORMANCE
 
    The graph below compares the cumulative total stockholder return on the
Company's Common Stock for the last five fiscal years with the cumulative total
return on the Nasdaq Market Index and the SIC code 4213 (trucking, except local)
line-of-business index prepared by Media General Financial Services over the
same period. The graph assumes the investment of $100 in the Company's common
stock, the Nasdaq Market index and the line of business index on December 31,
1991, and reinvestments of all dividends.
 
                     COMPARE 5-YEAR CUMULATIVE TOTAL RETURN
                         AMONG MARTEN TRANSPORT, LTD.,
                     NASDAQ MARKET INDEX AND SIC CODE INDEX
 
<TABLE>
<CAPTION>
         COMPANY              1991        1992       1993       1994       1995       1996
- - -------------------------     -----     ---------  ---------  ---------  ---------  ---------
<S>                        <C>          <C>        <C>        <C>        <C>        <C>
Marten Transport, Ltd.            100      146.67     250.00     266.67     220.00     183.33
Industry Index                    100      122.28     138.51     133.17     112.90     106.65
Broad Market                      100      100.98     121.13     127.17     164.96     204.98
</TABLE>
 
                                       12
<PAGE>
                              CERTAIN TRANSACTIONS
 
    The Company's facility in Ontario, California is leased by the Company from
R&R Properties, a sole proprietorship owned by Randolph L. Marten, under a
5-year lease dated November 29, 1994. The Company made rental payments to R&R
Properties totaling $126,000 in the year ended December 31, 1996.
 
    The Company maintains deposits in Chetek State Bank and Bank of Barron,
which are subsidiaries of BCB Bancorp, Inc. ("BCB"). On February 1, 1994, BCB
became a wholly owned subsidiary of Northwest Wisconsin Bancorp, Inc. ("NWB"),
which is solely owned by Darrell D. Rubel. Prior to February 1, 1994, Darrell D.
Rubel and the estate of Roger R. Marten had each owned 50% of the stock of BCB.
Darrell D. Rubel is a director of BCB and NWB.
 
    Jerry M. Bauer is the President and a stockholder of Bauer Built,
Incorporated ("BBI"), which supplies the Company with surplus used tire casings,
new and retreaded tires, related tire services, and petroleum products.
Merchandise and services BBI supplies to the Company are billed either directly
or through national account programs, and the terms on which BBI supplies the
Company with these products and services and the terms on which BBI supplies
other companies with these products and services are substantially similar.
Other than any benefit derived as a result of holding stock in BBI, Mr. Bauer
receives no compensation or other benefit as a result of BBI's business with the
Company.
 
    The Company believes that the above transactions are at rates and on terms
which are no less favorable than could have been obtained from unaffiliated
third parties.
 
                       SELECTION OF INDEPENDENT AUDITORS
                                   PROPOSAL 2
 
    The Board of Directors has approved the selection of Arthur Andersen LLP as
independent auditors to make an examination of the accounts of the Company for
the fiscal year ending December 31, 1997, and to perform other appropriate
accounting services. Arthur Andersen LLP has acted as independent auditors of
the Company since July 1986.
 
    Although it is not required to do so, the Board of Directors wishes to
submit the selection of Arthur Andersen LLP to the shareholders for
ratification. The Board recommends a vote FOR ratification of Arthur Andersen
LLP as independent auditors for the fiscal year ending December 31, 1997. Unless
a contrary choice is specified, proxies solicited by the Board will be voted FOR
the ratification of Arthur Andersen LLP. If the selection of Arthur Andersen LLP
is not ratified, the Board of Directors will reconsider its selection.
 
    The Company has requested and expects a representative of Arthur Andersen
LLP to be present at the Annual Meeting to make a statement if he or she so
desires and to respond to appropriate questions.
 
                             SECTION 16 COMPLIANCE
 
    Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
the Company's directors and executive officers, and persons who beneficially own
more than 10% of the Company's Common Stock, to file with the Securities and
Exchange Commission (the "SEC") initial reports of ownership and reports of
changes in ownership of Common Stock and other equity securities of the
 
                                       13
<PAGE>
Company. Directors, executive officers and greater than 10% stockholders are
required by SEC regulations to furnish the Company with copies of all Section
16(a) reports they file. To the Company's knowledge, based solely on review of
the copies of such reports furnished to the Company during the year ended
December 31, 1996, the Company's directors, executive officers and greater than
10% stockholders complied with all applicable Section 16(a) filing requirements.
 
                     PROPOSALS FOR THE NEXT ANNUAL MEETING
 
    Stockholder proposals intended to be presented in the proxy materials
relating to the next Annual Meeting of Stockholders must be received by the
Company on or before December 13, 1997.
 
                                 OTHER BUSINESS
 
    The Company knows of no business that will be presented for consideration at
the Annual Meeting other than that described in this Proxy Statement. As to
other business, if any, that may properly come before the Annual Meeting, it is
intended that proxies solicited by the Board will be voted in accordance with
the judgment of the person or persons voting the proxies.
 
                                 ANNUAL REPORT
 
    A copy of the Company's Annual Report to Stockholders for the fiscal year
ended December 31, 1996 accompanies this Notice of Annual Meeting and Proxy
Statement. The Annual Report describes the financial condition of the Company as
of December 31, 1996.
 
    THE COMPANY WILL FURNISH WITHOUT CHARGE A COPY OF ITS ANNUAL REPORT ON FORM
10-K (EXCLUSIVE OF EXHIBITS) FOR THE FISCAL YEAR ENDED DECEMBER 31, 1996 TO EACH
PERSON WHO IS A STOCKHOLDER OF THE COMPANY AS OF MARCH 26, 1997, UPON RECEIPT
FROM ANY SUCH PERSON OF A WRITTEN REQUEST FOR SUCH AN ANNUAL REPORT ON FORM
10-K. SUCH REQUESTS SHOULD BE SENT TO: MARTEN TRANSPORT, LTD., 129 MARTEN
STREET, MONDOVI, WISCONSIN 54755, ATTENTION: DARRELL D. RUBEL EXECUTIVE VICE
PRESIDENT AND CHIEF FINANCIAL OFFICER.
 
                                          /s/ Randolph L. Marten
 
                                          Randolph L. Marten
                                          CHAIRMAN OF THE BOARD,
                                            PRESIDENT AND CHIEF OPERATING
                                          OFFICER
 
                                       14
<PAGE>
                                                                     Appendix A

                                MARTEN TRANSPORT, LTD.
                  THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

    The undersigned hereby appoints RANDOLPH L. MARTEN and DARRELL D. RUBEL, and
each of them, as Proxies, each with full power of substitution, and hereby
authorizes each of them to represent and to vote, as designated on the reverse
side, all the shares of Common Stock of Marten Transport, Ltd. held of record by
the undersigned on March 26, 1997, at the Annual Meeting of Stockholders to be
held on May 13, 1997, and at any adjournments thereof.


<PAGE>


<TABLE>
<CAPTION>
 <S><C>
                                                                                                                  PLEASE MARK  /X/
                                                                                                                  YOUR VOTE AS
                                                                                                                  INDICATED IN
                                                                                                                  THIS EXAMPLE
1. ELECTION OF DIRECTORS

         FOR                 AGAINST             (INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,
    all nominees           all nominees           STRIKE A LINE THROUGH THE NOMINEE'S NAME.)
 listed to the right    listed to the right
  (except as marked                              RANDOLPH L. MARTIN       DARRELL D. RUBEL         LARRY B. HAGNESS
   to the contrary)                              THOMAS J. WINKEL         JERRY M. BAUER
         / /                   / /

2. PROPOSAL TO RATIFY THE SELECTION OF ARTHUR ANDERSEN LLP AS INDEPENDENT   3. In their discretion, the Proxies are authorized to
   AUDITORS OF THE COMPANY FOR THE FISCAL YEAR ENDING DECEMBER 31, 1997.       vote upon such other business as may properly come
                   FOR       AGAINST     ABSTAIN                               before the meeting.
                   / /         / /         / /
                                                                                    THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE
                                                                                    VOTED IN THE MANNER DIRECTED HEREIN BY THE
                                                                                    UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS
                                                                                    MADE, THIS PROXY WILL BE VOTED FOR PROPOSAL 2
                                                                                    AND FOR ALL NOMINEES NAMED IN PROPOSAL 1 ABOVE.
                                                                                    Please sign exactly as name appears below.
                                                                                    When shares are held by joint tenants, both
                                                                                    should sign. When signing as attorney,
                                                                                    executor, administrator, trustee or guardian,
                                                                                    please give full title as such.  If a
                                                                                    corporation, please sign in full corporate name
                                                                                    by President or other authorized officer.  If a
                                                                                    partnership, please sign in partnership name by
                                                                                    authorized person.

                                                                                    Dated                                    , 1997
                                                                                         ------------------------------------

                                                                                    -----------------------------------------------
                                                                                                        Signature

                                                                                    -----------------------------------------------
                                                                                                 Signature if held jointly

                                                                                    PLEASE MARK, SIGN, DATE AND RETURN THE PROXY
                                                                                    CARD PROMPTLY USING THE ENCLOSED ENVELOPE.

</TABLE>
 


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