HEARTLAND EXPRESS INC
424B1, 1996-10-11
TRUCKING (NO LOCAL)
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<PAGE>

                                                 File Pursuant to Rule 424(b)(1)
                                                      Registration No. 333-12783
 
                               1,500,000 Shares
 
                                     LOGO
                                 Common Stock
 
                                 ------------
 
  Of the 1,500,000 shares of Common Stock of Heartland Express, Inc. offered
hereby, 900,000 shares are being sold by Russell A. Gerdin, (the "Principal
Stockholder") and 600,000 shares are being sold by The Gerdin Charitable
Foundation (the "Foundation"), a private foundation established by the
Principal Stockholder. The Principal Stockholder and the Foundation are
sometimes together referred to as the "Selling Stockholders." See "Selling
Stockholders." The Company will not receive any of the proceeds from the sale
of Common Stock in this offering. The Company's Common Stock is traded on the
Nasdaq National Market under the symbol "HTLD." On October 10, 1996, the last
reported sale price of the Common Stock was $18.25 per share. The Company paid
a 50% pro rata stock dividend on October 4, 1996, to stockholders of record on
September 23, 1996 (the "Stock Dividend"). The Stock Dividend increased the
number of issued and outstanding shares of Common Stock from 20 million to 30
million, and the market price of the Common Stock was adjusted on October 4 to
$18.75, which was approximately two-thirds of the last sale price on October
3, 1996. Purchasers in this offering will not receive shares paid in
connection with the Stock Dividend. Unless otherwise indicated, all
information in this Prospectus, including the number of shares offered hereby,
reflects the issuance of shares in connection with the Stock Dividend. See
"Price Range of Common Stock" and "Stock Dividend."
 
                                 ------------
 
 THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
  EXCHANGE  COMMISSION  OR  ANY  STATE SECURITIES  COMMISSION  NOR  HAS  THE
   SECURITIES AND  EXCHANGE COMMISSION  OR ANY STATE  SECURITIES COMMISSION
    PASSED  UPON  THE  ACCURACY  OR   ADEQUACY  OF  THIS  PROSPECTUS.  ANY
      REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>
                            PRICE           UNDERWRITING         PROCEEDS TO
                             TO             DISCOUNTS AND          SELLING
                           PUBLIC            COMMISSIONS       STOCKHOLDERS(1)
- ------------------------------------------------------------------------------
<S>                  <C>                 <C>                 <C>
Per Share...........       $18.25               $.91               $17.34
- ------------------------------------------------------------------------------
Total(2)............     $27,375,000         $1,365,000          $26,010,000
- ------------------------------------------------------------------------------
</TABLE>
- -------------------------------------------------------------------------------
(1) Before deducting expenses of the offering estimated at $102,500 payable by
    the Principal Stockholder.
(2) The Principal Stockholder has granted the Underwriters a 30-day option to
    purchase up to 225,000 additional shares of Common Stock solely to cover
    over-allotments, if any. To the extent that the option is exercised, the
    Underwriters will offer the additional shares at the Price to Public shown
    above. If the option is exercised in full, the total Price to Public,
    Underwriting Discounts and Commissions, and Proceeds to Selling
    Stockholders will be $31,481,250, $1,569,750, and $29,911,500,
    respectively. See "Underwriting."
 
                                 ------------
 
  The shares of Common Stock are offered by the Underwriters, subject to prior
sale, when, as, and if delivered to and accepted by them, and subject to the
right of the Underwriters to reject any order in whole or in part. It is
expected that delivery of the shares will be made at the offices of Alex.
Brown & Sons Incorporated, Baltimore, Maryland, on or about October 16, 1996.
 
Alex. Brown & Sons                                Morgan Keegan & Company, Inc.
      INCORPORATED
 
               THE DATE OF THIS PROSPECTUS IS OCTOBER 11, 1996.
<PAGE>
 
                             AVAILABLE INFORMATION
 
  The Company is subject to the informational requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance
therewith files reports and other information with the Securities and Exchange
Commission (the "Commission"). This Prospectus does not contain all the
information set forth in the Registration Statement and exhibits thereto which
the Company has filed with the Commission under the Securities Act and
information incorporated by reference herein. Copies of such information and
the reports, proxy statements, and other information filed by the Company
under the Exchange Act may be examined without charge at the Public Reference
Section of the Commission located at Room 1024, Judiciary Plaza, 450 Fifth
Street, N.W., Washington, DC 20549, at the regional offices of the Commission
located at 7 World Trade Center, Suite 1300, New York, New York 10048, and
Citicorp Center, 500 West Madison Street, Suite 1400, Chicago, Illinois 60661-
2511, and at the Web site maintained by the Commission at http://www/sec/gov.
 
                      DOCUMENTS INCORPORATED BY REFERENCE
 
  The Company's Annual Report on Form 10-K for the fiscal year ended December
31, 1995, and the Company's Quarterly Reports on Form 10-Q for the quarters
ended March 31 and June 30, 1996, filed with the Commission pursuant to
Section 13 of the Exchange Act, are hereby incorporated by reference into this
Prospectus and made a part hereof.
 
  All documents filed by the Company pursuant to Sections 13(a), 13(c), 14, or
15(d) of the Exchange Act subsequent to the date of this Prospectus and prior
to the termination of the offering made hereby shall be deemed to be
incorporated by reference in and made a part of this Prospectus from the date
of filing of such documents. See "Available Information." Any statement
contained in a document incorporated or deemed to be incorporated by reference
herein shall be deemed to be modified or superseded for purposes of this
Prospectus to the extent that a statement contained herein or in any other
subsequently filed document which also is incorporated or deemed to be
incorporated by reference herein modifies or supersedes such statement.
 
  The Company will furnish without charge upon written or oral request to each
person to whom this Prospectus is delivered a copy of any or all of the
documents incorporated by reference herein other than exhibits to such
documents not specifically incorporated by reference thereto. Such request
should be directed to Heartland Express, Inc., 2777 Heartland Drive,
Coralville, Iowa 52241, telephone no. (319) 645-2728, Attn: John P. Cosaert,
Vice President.
 
                                 ------------
 
  IN CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE COMMON STOCK
AT LEVELS ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL IN THE OPEN MARKET. SUCH
TRANSACTIONS MAY BE EFFECTED IN THE OVER-THE-COUNTER MARKET OR OTHERWISE. SUCH
STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
 
  IN CONNECTION WITH THIS OFFERING, CERTAIN UNDERWRITERS AND SELLING GROUP
MEMBERS, IF ANY, MAY ENGAGE IN PASSIVE MARKET MAKING TRANSACTIONS IN THE
COMMON STOCK ON THE NASDAQ STOCK MARKET IN ACCORDANCE WITH RULE 10B-6A UNDER
THE SECURITIES EXCHANGE ACT OF 1934. SEE "UNDERWRITING."
 
                                       2
<PAGE>
 
                               PROSPECTUS SUMMARY
 
  The following summary is qualified in its entirety by the more detailed
information appearing elsewhere in this Prospectus.
 
                                  THE COMPANY
 
  Heartland is a short-to-medium haul truckload carrier based near Iowa City,
Iowa. Heartland provides nationwide transportation service to major shippers,
using late-model tractors and a uniform fleet of 53-foot aluminum plate dry
vans. The Company's primary traffic lanes are between customer locations east
of the Rocky Mountains, with selected service to the West. Management believes
that Heartland's size and service standards have enabled it to become a core
carrier to many of its major customers.
 
OPERATING PHILOSOPHY
 
  Heartland focuses on two goals: providing premium service that differentiates
the Company from competitors and achieving the lowest possible cost structure.
This concentration on customer service and efficient operations overlays each
of the following operating strategies:
 
 .  Centralized operations and regional distribution. Heartland's operations
   department includes a central dispatch unit at Company headquarters and four
   regional distribution centers located near major customers. A computer
   network and regular communication between central dispatch and the regional
   distribution centers promotes system-wide load coordination. Management
   believes this strategy combines the cost efficiency of centralized dispatch,
   billing, and management functions with the local control over drivers and
   customer service that are important to short, time-sensitive regional
   freight movements.
 
 .  Short-to-medium average length of haul. Heartland concentrates primarily on
   short-to-medium haul shipments (625-mile average length of haul in 1995)
   because more than 70% of all over-the-road freight revenue in the
   continental United States is generated in these lanes and the rate per mile
   is generally higher than in longer hauls. In addition, shorter routes lessen
   competition from rail and intermodal competitors, which typically compete in
   the long haul market.
 
 .  Targeted customers. Heartland targets customers in its operating areas that
   require multiple, time-sensitive shipments, including those customers with
   just-in-time and other expedited, time-definite, or premium service
   requirements. Consistent with Heartland's focus on customer service and
   efficient operations, the Company's sales personnel seek to develop close
   relationships with a small number of very large shippers. Accordingly, the
   Company's 25, 10, and 5 largest customers accounted for 75%, 62%, and 48% of
   revenue, respectively, in 1995, and 73%, 58%, and 44%, respectively, in the
   first six months of 1996. Management believes this philosophy permits
   Heartland to control costs through more predictable movements and allows
   Heartland to offer a high level of service to customers. Management believes
   that growth in revenue from Heartland's top five accounts from $36.8 million
   to $91.9 million over the past five years demonstrates the success of this
   strategy.
 
 .  Employee and independent contractor driver strategy. Heartland has
   historically operated with both employee and independent contractor drivers.
   Heartland historically has sought to obtain approximately one-half of its
   tractor fleet from independent contractors, who supply the tractor and
   driver and bear all associated expenses in return for a fixed rate per mile.
   Management believes that using independent contractors benefits the Company
   by reducing capital expenditure requirements, improving return on equity,
   reducing direct exposure to fuel price fluctuations, and providing access to
   an additional pool of drivers in response to the chronic, industry-wide
   shortage of qualified drivers. At June 30, 1996, independent contractors
   supplied approximately 60% of the Company's tractor fleet. None of
   Heartland's employees, including drivers, are represented by a union or
   collective bargaining association.
 
                                       3
<PAGE>
 
 
 .  Uniform fleet. Heartland owns modern Freightliner tractors and high-capacity
   Wabash 53-foot aluminum plate dry vans. Heartland's owned tractors had an
   average age of 13 months at June 30, 1996, and all were covered by lifetime
   warranties on major components and were equipped with Qualcomm satellite-
   based tracking and communication units. This modern fleet is preferred by
   many shippers and drivers and provides advantages of improved fuel mileage
   and reduced breakdowns, repairs, and maintenance as compared with older
   equipment.
 
INDUSTRY CONSOLIDATION
 
  The truckload industry is consolidating in response to several identifiable
trends. Many major shippers are reducing the number of carriers they use in
favor of service-based, ongoing relationships with a limited group of core
carriers. These partnerships and the increasing use of equipment and drivers
dedicated to a single shipper's needs ("dedicated fleets") are designed to
ensure higher quality, more consistent service for shippers and greater
equipment utilization and more predictable revenue for core carriers. Other
shippers that own tractor-trailer fleets are outsourcing their transportation
requirements to truckload carriers to lower operating expenses and conserve
capital for core corporate purposes. This outsourcing has resulted in some
shippers eliminating their own trucks in favor of truckload specialists, which,
according to a study commissioned by the American Trucking Associations
Foundation, can provide similar service at approximately 25% less cost.
 
  Deregulation and economies of scale also promote consolidation. Many
truckload carriers have grown rapidly since deregulation in 1980 and have
achieved the size to negotiate lifetime equipment warranties and obtain
equipment, fuel, insurance, financing, and other items for significantly less
than smaller or more leveraged competitors. All of these trends favor large
carriers with modern fleets, excellent service, in-transit communication and
load tracking, good drivers, a strong safety record, adequate insurance, and a
strong capital base. Management believes that Heartland is well-positioned to
take advantage of further industry consolidation.
 
MUNSON MERGER
 
  In March 1994, Heartland merged with Munson Transportation to expand service
in strategically important Northeast lanes and gain access to Munson's high
quality shippers and favorable rate structure. Munson generated 1993 trucking
revenue of $116 million, but had been experiencing severe operational and
financial difficulties. Munson had operating ratios of 95.6%, 96.0%, and 97.2%
in 1991, 1992, and 1993, respectively, and had experienced net losses in each
of those three years. Heartland issued approximately four percent of the
Company's then outstanding stock to the former Munson stockholders in a merger
accounted for as a pooling of interests. In accordance with the principles of
pooling of interests accounting, Heartland's financial statements were restated
for all prior periods as if Munson and Heartland had been operated on a
combined basis. All financial information in this prospectus reflects such
restated information. Prior to the merger and subsequent financial restatement,
Heartland had been free of long-term debt since 1985 and had operating ratios
of 81.8%, 82.1%, and 81.5% in 1991, 1992, and 1993, respectively.
 
  Following the merger, Heartland applied its operating philosophy to the
former Munson operations. Heartland replaced older revenue equipment, repaid
all $56.9 million in assumed long-term debt, curtailed service to shippers that
did not meet Heartland's operating strategy or rate structure, eliminated
flatbed, refrigerated, and brokerage operations, and consolidated all
duplicative operating and administrative functions at Heartland's headquarters.
This process reduced combined revenue from $236.0 million in 1993 to $191.5
million in 1995. However, as Munson was brought into alignment with Heartland's
operating philosophy, the combined operations produced an operating ratio of
83.7% in 1995 while virtually eliminating interest expense. Heartland's
management believes the Munson merger was strategically important to
Heartland's growth.
 
                                       4
<PAGE>
 
 
GROWTH STRATEGY
 
  Heartland's strategy for continuing its profitable growth includes:
 
  .  Opening additional regional distribution centers. Heartland's decision
     as to when and where new regional distribution centers will be opened
     will be strategically based on the Company's opportunity to acquire new
     customers or the acquisition of one or more carriers that would fit into
     the Company's philosophy of providing a high level of service through
     close working relationships with customers.
 
  .  Expanding core carrier relationships. Heartland's management expects to
     utilize private fleet conversions and dedicated fleet operations to
     increase lane density in the Company's existing service territory and
     incrementally enter new territories.
 
  .  Pursuing opportunistic acquisitions. In future acquisitions, management
     intends to apply the Munson model of combining with target carriers to
     gain desirable customer relationships, drivers and owner-operators, and
     complementary service territories.
 
  .  Maintaining a strong balance sheet. Heartland's absence of long-term
     debt and $70 million of cash at June 30, 1996, provide flexibility in
     acquiring target carriers or private fleets and in making other capital
     investments.
 
  Management believes that incorporating this growth strategy into Heartland's
historical operational focus on offering premium service and achieving the
lowest possible cost structure will position Heartland to continue its
profitable growth.
 
  Heartland Express, Inc. is a holding company incorporated in Nevada which
owns, directly and indirectly, all of the stock of Heartland Express, Inc. of
Iowa, Heartland Equipment, Inc., Munson Transportation, Inc., Munson Equipment,
Inc., and Munson Transport Services, Inc. The Company's headquarters is located
at 2777 Heartland Drive, Coralville, Iowa 52241, and its telephone number is
(319) 645-2728.
 
                                  THE OFFERING
 
<TABLE>
<S>                                                           <C>
Common Stock offered by the Selling Stockholders(1)..........  1,500,000 shares
Common Stock to be outstanding before and after the
 offering(2)................................................. 30,000,000 shares
Nasdaq National Market symbol................................              HTLD
</TABLE>
- --------
(1) The number of shares offered by the Selling Stockholders reflects the Stock
    Dividend and corresponds to 1,000,000 shares prior to the Stock Dividend.
(2) The Stock Dividend (a 50% pro rata stock dividend to stockholders of record
    on September 23, 1996) was paid October 4, 1996, and increased the number
    of issued and outstanding shares from 20,000,000 to 30,000,000. Purchasers
    in this offering will not receive shares paid in connection with the Stock
    Dividend. See "Price Range of Common Stock" and "Stock Dividend."
 
                                       5
<PAGE>
 
 
                      SUMMARY CONSOLIDATED FINANCIAL DATA
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                                                           SIX MONTHS ENDED
                                   YEARS ENDED DECEMBER 31,                    JUNE 30,
                         ------------------------------------------------  -----------------
                           1991      1992      1993      1994      1995     1995      1996
                         --------  --------  --------  --------  --------  -------  --------
<S>                      <C>       <C>       <C>       <C>       <C>       <C>      <C>
STATEMENT OF OPERATIONS
 DATA:
 Operating revenue...... $178,435  $205,214  $236,017  $224,248  $191,507  $94,557  $113,747
 Operating income.......   16,922    20,463    23,023    23,741    31,155   14,966    18,087
 Net income.............    7,122     9,414    10,948    10,077    20,585    9,813    12,161
 Average shares
  outstanding(1)........   30,039    30,039    30,039    30,039    30,036   30,039    30,000
 Net income per
  share(1)..............     0.24      0.31      0.36      0.34      0.69     0.33      0.41
 Operating ratio........     90.5%     90.0%     90.2%     89.4%     83.7%    84.2%     84.1%
PRE-MERGER OPERATING
 RATIOS(2):
 Heartland..............     81.8%     82.1%     81.5%      --        --       --        --
 Munson.................     95.6%     96.0%     97.2%      --        --       --        --
</TABLE>
 
<TABLE>
<CAPTION>
                                                                   JUNE 30, 1996
                                                                   -------------
<S>                                                                <C>
BALANCE SHEET DATA:
 Working capital..................................................   $ 55,421
 Net property and equipment.......................................     70,818
 Total assets.....................................................    176,279
 Long-term debt, less current maturities                                  --
 Total stockholders' equity.......................................    110,797
</TABLE>
- --------
(1) The average shares outstanding and net income per share data reflect the
    Stock Dividend. The Stock Dividend (a 50% pro rata stock dividend to
    stockholders of record on September 23, 1996), was paid October 4, 1996,
    and increased the number of issued and outstanding shares from 20,000,000
    to 30,000,000. See "Price Range of Common Stock" and "Stock Dividend."
(2) Heartland's financial statements for all periods prior to March 17, 1994,
    were restated following the Munson merger to include the results of Munson
    Transportation and related entities in accordance with accounting for the
    transaction as a pooling of interests. See "Prospectus Summary--Munson
    Merger." The pre-merger operating ratios information sets forth the stand-
    alone operating expenses as a percentage of operating revenue for each of
    Heartland and Munson for the fiscal years ended December 31, 1991, 1992,
    and 1993, all of which were prior to the merger.
 
                                  ------------
 
  Unless otherwise indicated, all information in this Prospectus (i) assumes
that all share and per share data have been adjusted to give effect to the
Stock Dividend,(ii) assumes that the Underwriters' over-allotment option is not
exercised, and (iii) reflects the restatement of the Company's consolidated
financial statements for all periods prior to March 17, 1994, to reflect the
mergers with Munson Transportation, Inc. and related entities in accordance
with accounting for such transactions as a pooling of interests. See
"Prospectus Summary--Munson Merger" and "Stock Dividend." Unless the context
otherwise requires, references to "Heartland" or the "Company" include
Heartland Express, Inc. and its consolidated subsidiaries.
 
                                       6
<PAGE>
 
                          PRICE RANGE OF COMMON STOCK
 
  The Company's Common Stock has been traded on the Nasdaq National Market
under the symbol HTLD since November 5, 1986, the date of the Company's
initial public offering. During December 1995, the Company effected a stock
dividend that increased the number of shares outstanding from 13,016,600 to
20,000,000. Effective October 4, 1996, the Company paid the Stock Dividend,
which increased the number of outstanding shares of Common Stock from
20,000,000 to 30,000,000. The following tables set forth for the calendar
period indicated the range of high and low bid quotations for the Company's
Common Stock as reported by Nasdaq from January 1, 1994, to June 30, 1996. All
quotations under the column entitled "Prior to October 4, 1996 Stock Dividend"
reflect the 20,000,000 shares of Common Stock that were outstanding prior to
the Stock Dividend. All quotations under the column entitled "Adjusted for
October 4, 1996 Stock Dividend" have been adjusted to reflect the Stock
Dividend.
 
<TABLE>
<CAPTION>
                                                                   ADJUSTED FOR
                                                                    OCTOBER 4,
                                                      PRIOR TO         1996
                                                   OCTOBER 4, 1996     STOCK
                                                   STOCK DIVIDEND    DIVIDEND
                                                   --------------- -------------
                                                    HIGH     LOW    HIGH   LOW
                                                   --------------- ------ ------
      <S>                                          <C>     <C>     <C>    <C>
      1994 Calendar Year
        First Quarter............................. $ 23.92 $ 15.78 $15.95 $10.50
        Second Quarter............................   23.27   19.20  15.51  12.80
        Third Quarter.............................   23.43   18.06  15.62  12.04
        Fourth Quarter............................   20.18   17.57  13.45  11.71
      1995 Calendar Year
        First Quarter.............................   19.20   17.44  12.80  11.63
        Second Quarter............................   18.40   15.84  12.27  10.56
        Third Quarter.............................   21.28   16.64  14.19  11.09
        Fourth Quarter............................   21.00   17.28  14.00  11.52
      1996 Calendar Year
        First Quarter.............................   28.00   19.76  18.67  13.17
        Second Quarter............................   31.25   25.13  20.83  16.75
        Third Quarter.............................   30.26   24.75  20.17  16.50
</TABLE>
 
  The prices reported reflect interdealer quotations without retail mark-ups,
mark-downs or commissions, and may not represent actual transactions. As of
September 24, 1996, the Company had 257 stockholders of record of its Common
Stock. However, the Company estimates that it has a significantly greater
number of stockholders because a substantial number of the Company's shares
are held of record by brokers or dealers for their customers in street names.
 
                                DIVIDEND POLICY
 
  The Company has never paid a cash dividend on its Common Stock. It is the
current intention of the Company's Board of Directors to retain earnings to
finance the growth of the Company's business. Future payments of cash
dividends will depend upon the financial condition, results of operations, and
capital requirements of the Company, as well as other factors deemed relevant
by the Board of Directors.
 
                                       7
<PAGE>
 
                     SELECTED CONSOLIDATED FINANCIAL DATA
            (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
 
  The selected consolidated financial data presented below reflect the
consolidated financial position and results of operations of Heartland
Express, Inc. and its subsidiaries. The selected consolidated financial data
are derived from the Company's consolidated financial statements, which have
been restated to reflect the March 17, 1994, merger of Munson Transportation
in a transaction accounted for as a pooling of interests.
 
<TABLE>
<CAPTION>
                                                                            SIX MONTHS ENDED
                                    YEARS ENDED DECEMBER 31,                    JUNE 30,
                          ------------------------------------------------  -----------------
                            1991      1992      1993      1994      1995     1995      1996
                          --------  --------  --------  --------  --------  -------  --------
<S>                       <C>       <C>       <C>       <C>       <C>       <C>      <C>
INCOME STATEMENT DATA:
Operating revenue.......  $178,435  $205,214  $236,017  $224,248  $191,507  $94,557  $113,747
Operating expenses:
 Salaries, wages, and
  benefits..............    50,795    56,792    63,551    56,440    40,715   21,776    20,057
 Rent and purchased
  transportation........    27,109    35,759    51,478    57,799    64,043   28,799    47,012
 Operations and
  maintenance...........    42,234    42,377    45,370    35,557    21,035   10,961    10,985
 Taxes and licenses.....     5,760     6,606     7,790     7,347     5,246    2,508     2,762
 Insurance and claims...     8,284    13,196    10,969    11,872     7,967    4,562     5,081
 Communication and
  utilities.............     2,368     2,696     3,077     2,618     2,562    1,314     1,032
 Depreciation...........    18,542    20,705    22,818    20,061    15,066    7,968     7,005
 Other operating
  expenses..............     7,134     7,564     8,301     5,468     3,745    1,725     1,915
 (Gain) on sale of fixed
  assets................      (713)     (944)     (360)     (149)      (27)     (22)     (189)
 Merger consummation and
  integration costs.....       --        --        --      3,494       --       --        --
                          --------  --------  --------  --------  --------  -------  --------
                           161,513   184,751   212,994   200,507   160,352   79,591    95,660
                          --------  --------  --------  --------  --------  -------  --------
 Operating income.......    16,922    20,463    23,023    23,741    31,155   14,966    18,087
Interest (expense)
 income, net............    (4,722)   (4,829)   (4,747)   (1,930)    1,524      607     1,216
                          --------  --------  --------  --------  --------  -------  --------
 Income before income
  taxes and cumulative
  effect of change in
  accounting for income
  taxes.................    12,200    15,634    18,276    21,811    32,679   15,573    19,303
Federal and state income
 taxes..................     5,078     6,220     8,028     8,808    12,094    5,760     7,142
Deferred income taxes--
 merger.................       --        --        --      2,926       --       --        --
Cumulative effect of
 change in method of
 accounting for income
 taxes..................       --        --       (700)      --        --       --        --
                          --------  --------  --------  --------  --------  -------  --------
Net income..............  $  7,122  $  9,414  $ 10,948  $ 10,077  $ 20,585  $ 9,813  $ 12,161
                          ========  ========  ========  ========  ========  =======  ========
Average shares
 outstanding(1).........    30,039    30,039    30,039    30,039    30,036   30,039    30,000
                          ========  ========  ========  ========  ========  =======  ========
Net income per share(1).  $   0.24  $   0.31  $   0.36  $   0.34  $   0.69  $  0.33  $   0.41
                          ========  ========  ========  ========  ========  =======  ========
BALANCE SHEET DATA:
Working capital.........  $  1,203  $    140  $(11,084) $  2,542  $ 40,780  $22,692  $ 55,421
Net property and
 equipment..............    93,767   102,377   108,892    90,815    73,694   81,384    70,818
Total assets............   134,983   150,217   168,934   136,393   158,146  149,366   176,279
Long-term debt, less
 current
 maturities.............    40,748    38,378    21,403       705       --       --        --
Total stockholders'
 equity.................    48,006    57,030    67,974    78,050    98,636   87,864   110,797
</TABLE>
- --------
(1) The average shares outstanding and net income per share data reflect the
    Stock Dividend. The Stock Dividend (a 50% pro rata stock dividend to
    stockholders of record on September 23, 1996), was paid October 4, 1996,
    and increased the number of issued and outstanding shares from 20,000,000
    to 30,000,000. See "Price Range of Common Stock" and "Stock Dividend."
 
                                       8
<PAGE>
 
  The following table sets forth the percentage relationship of expense items
to operating revenue for the periods indicated.
 
<TABLE>
<CAPTION>
                                                                  SIX MONTHS
                                                                     ENDED
                                 YEARS ENDED DECEMBER 31,          JUNE 30,
                               ---------------------------------  ----------
                               1991   1992   1993   1994   1995   1995   1996
                               -----  -----  -----  -----  -----  -----  -----
<S>                            <C>    <C>    <C>    <C>    <C>    <C>    <C>
Operating revenue............. 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
 Operating expenses:
  Salaries, wages, and
   benefits...................  28.5   27.7   26.9   25.2   21.2   23.0   17.6
  Rent and purchased
   transportation.............  15.2   17.4   21.8   25.8   33.4   30.5   41.3
  Operations and maintenance..  23.7   20.7   19.2   15.9   11.0   11.6    9.7
  Taxes and licenses..........   3.2    3.2    3.3    3.3    2.7    2.7    2.4
  Insurance and claims........   4.6    6.4    4.6    5.3    4.2    4.8    4.5
  Communications and
   utilities..................   1.3    1.3    1.3    1.2    1.3    1.4    0.9
  Depreciation................  10.4   10.1    9.7    8.9    7.9    8.5    6.2
  Other operating expenses....   4.0    3.7    3.5    2.4    2.0    1.8    1.7
  (Gain) on sale of fixed
   assets.....................  (0.4)  (0.5)  (0.2)  (0.1)   --     --    (0.2)
  Merger consummation and
   integration costs..........   --     --     --     1.6    --     --     --
                               -----  -----  -----  -----  -----  -----  -----
  Total operating expenses....  90.5   90.0   90.2   89.4   83.7   84.2   84.1
                               -----  -----  -----  -----  -----  -----  -----
   Operating income...........   9.5   10.0    9.8   10.6   16.3   15.8   15.9
 Interest (expense) income,
  net.........................  (2.6)  (2.4)  (2.0)  (0.9)   0.8    0.6    1.1
                               -----  -----  -----  -----  -----  -----  -----
  Income before income taxes..   6.8    7.6    7.8    9.7   17.1   16.5   17.0
 Federal and state income
  taxes.......................   2.8    3.0    3.4    3.9    6.4    6.1    6.3
 Deferred income tax--merger..   --     --     --     1.3    --     --     --
 Cumulative effect of
  accounting change...........   --     --    (0.2)   --     --     --     --
                               -----  -----  -----  -----  -----  -----  -----
 Net income...................   4.0%   4.6%   4.6%   4.5%  10.7%  10.4%  10.7%
                               =====  =====  =====  =====  =====  =====  =====
</TABLE>
 
COMPARATIVE OPERATING RATIOS
 
  Heartland's financial statements for all periods prior to March 17, 1994,
were restated following the Munson merger to include the results of Munson
Transportation and related entities in accordance with accounting for the
transaction as a pooling of interests. See "Prospectus Summary--Munson
Merger." The comparative operating ratios information first sets forth the
operating ratio of the combined companies for all periods, then the stand-
alone operating ratio for each of Heartland and Munson for the fiscal years
ended December 31, 1991, 1992, and 1993, all of which were prior to the
merger.
 
<TABLE>
<CAPTION>
                                                                        SIX
                                                                      MONTHS
                                                                       ENDED
                                       YEARS ENDED DECEMBER 31,      JUNE 30,
                                       ----------------------------  ----------
                                       1991  1992  1993  1994  1995  1995  1996
                                       ----  ----  ----  ----  ----  ----  ----
<S>                                    <C>   <C>   <C>   <C>   <C>   <C>   <C>
Operating ratio....................... 90.5% 90.0% 90.2% 89.4% 83.7% 84.2% 84.1%
Heartland Pre-Merger.................. 81.8% 82.1% 81.5%  --    --    --    --
Munson Pre-Merger..................... 95.6% 96.0% 97.2%  --    --    --    --
</TABLE>
 
                                       9
<PAGE>
 
                             SELLING STOCKHOLDERS
 
  The following table sets forth certain information with respect to the
beneficial ownership of the Company's Common Stock by the Selling Stockholders
(giving effect in each case to the Stock Dividend). The Principal Stockholder
has sole voting and investment power over the shares that he beneficially owns
and the shares owned by the Foundation.
 
<TABLE>
<CAPTION>
                             BENEFICIAL                 BENEFICIAL
                          OWNERSHIP BEFORE           OWNERSHIP AFTER
                              OFFERING      SHARES     OFFERING(1)
                         ------------------  BEING  ------------------
                           SHARES   PERCENT OFFERED   SHARES   PERCENT
                         ---------- ------- ------- ---------- -------
<S>                      <C>        <C>     <C>     <C>        <C>
Russell A. Gerdin....... 13,919,990  46.4%  900,000 13,019,990  43.4%
The Gerdin Charitable
 Foundation.............    600,000   2.0%  600,000        --    --
</TABLE>
- --------
(1) Assuming no exercise of the Underwriters' over-allotment option. If the
    over-allotment option is exercised in full, the Principal Stockholder will
    sell 225,000 additional shares to the Underwriters and will beneficially
    own 12,794,990 shares (42.7% of the outstanding Common Stock) after this
    offering.
 
                                STOCK DIVIDEND
 
  Heartland declared and paid pro rata stock dividends in 1991, 1992, 1993,
and 1995. The effect of these stock dividends was to increase the number of
issued and outstanding shares from 5,000,000 to 20,000,000. On September 12,
1996, the Company's Board of Directors declared the Stock Dividend, which
increased the number of issued and outstanding shares of the Company's Common
Stock from 20,000,000 to 30,000,000. The Stock Dividend was paid October 4,
1996, to stockholders of record on September 23, 1996. As a result of the
Stock Dividend, each stockholder on the record date received one additional
fully paid and nonassessable share of Common Stock for each two shares held by
such stockholder. The percentage of all issued and outstanding Common Stock
owned by each stockholder on the record date did not change as a result of the
Stock Dividend, other than insignificant changes as a result of not issuing
fractional shares. Stockholders received cash in lieu of any fractional
shares. The $.10 par value of the Common Stock was unaffected by the Stock
Dividend, and the Company transferred $1,000,000 to capital stock from
retained earnings to reflect the increase in shares outstanding. The Board of
Directors declared each of the stock dividends to increase liquidity for the
Company's stockholders. The increase in shares outstanding as a result of the
Stock Dividend caused an adjustment to the market price of the Common Stock on
October 4 to $18.75, which was approximately two-thirds of the last sale price
on October 3, 1996. This corresponds with the effect of the Stock Dividend,
because the number of outstanding shares prior to the Stock Dividend was two-
thirds of the number currently outstanding. The adjustments in share number
and price as a result of the Stock Dividend did not change the market
capitalization of all of the Company's issued and outstanding Common Stock.
 
                                 UNDERWRITING
 
  Subject to the terms and conditions of the Underwriting Agreement, the
underwriters named below (the "Underwriters"), have severally agreed to
purchase from the Selling Stockholders the following respective number of
shares of Common Stock at the public offering price less the underwriting
discounts and commissions set forth on the cover page of this Prospectus:
 
<TABLE>
<CAPTION>
                                                                       NUMBER OF
                             UNDERWRITER                                SHARES
                             -----------                               ---------
<S>                                                                    <C>
Alex. Brown & Sons Incorporated.......................................   750,000
Morgan Keegan & Company, Inc..........................................   750,000
                                                                       ---------
Total................................................................. 1,500,000
                                                                       =========
</TABLE>
 
  The Underwriting Agreement provides that the obligations of the Underwriters
are subject to certain conditions precedent and that the Underwriters will
purchase all of the shares of Common Stock offered hereby if any such shares
are purchased.
 
                                      10
<PAGE>
 
  The Company and the Selling Stockholders have been advised by the
Underwriters that the Underwriters propose to offer the shares of Common Stock
to the public at the public offering price set forth on the cover page of this
Prospectus and to certain dealers at such price less a concession not in
excess of $.50 per share. The Underwriters may allow, and such dealers may
reallow, a concession not in excess of $.10 per share to certain other
dealers. The public offering price and other selling terms may be changed by
the Underwriters.
 
  The Principal Stockholder has granted to the Underwriters an option,
exercisable not later than 30 days after the date of this Prospectus, to
purchase up to 225,000 additional shares of Common Stock at the public
offering price less the underwriting discounts and commissions set forth on
the cover page of this Prospectus. To the extent that the Underwriters
exercise such option, each of the Underwriters will have a firm commitment to
purchase approximately the same percentage thereof that the number of shares
of Common Stock to be purchased by it shown in the above table bears to
1,500,000, and the Principal Stockholder will be obligated, pursuant to the
option, to sell such shares to the Underwriters. The Underwriters may exercise
such option only to cover over-allotments made in connection with the sale of
the Common Stock offered hereby. If purchased, the Underwriters will offer
such additional shares on the same terms as those on which the 1,500,000
shares are being offered hereby.
 
  The Underwriting Agreement contains covenants of indemnity and contribution
between the Underwriters, the Company, and the Selling Stockholders regarding
certain liabilities, including liabilities under the Securities Act.
 
  The Company and the Selling Stockholders have agreed that until 90 days
after the date of this Prospectus, they will not, without the prior written
consent of Alex. Brown & Sons Incorporated, sell, offer to sell, issue, or
otherwise distribute any shares of Common Stock or securities convertible into
or exchangeable or exercisable for Common Stock.
 
  One or more of the Underwriters currently act as market makers for the
Common Stock and may engage in "passive market making" in such securities on
the Nasdaq National Market in accordance with Rule 10b-6A under the Exchange
Act. Rule 10b-6A permits, upon the satisfaction of certain conditions,
underwriters participating in a distribution that are also Nasdaq market
makers in the security being distributed to engage in limited market making
transactions during the period when Rule 10b-6 under the Exchange Act would
otherwise prohibit such activity. Rule 10b-6A prohibits underwriters engaged
in passive market making generally from entering a bid or effecting a purchase
at a price that exceeds the highest bid for those securities displayed on the
Nasdaq National Market by a market maker that is not participating in the
distribution. Under Rule 10b-6A, each underwriter engaged in passive market
making is subject to a daily net purchase limitation equal to 30% of such
entity's average daily trading volume during the two full consecutive calendar
months immediately preceding the date of the filing of the registration
statement under the Securities Act pertaining to the security to be
distributed.
 
                                 LEGAL MATTERS
 
  The validity of the shares of Common Stock offered hereby will be passed
upon for the Company by Scudder Law Firm, P.C., Lincoln, Nebraska. A member of
Scudder Law Firm, P.C., Earl H. Scudder, Jr., has served as a director of the
Company since August 1986. Certain legal matters relating to the offering will
be passed upon for the Underwriters by Piper & Marbury L.L.P., Baltimore,
Maryland.
 
                                    EXPERTS
 
  The consolidated financial statements and schedule of Heartland Express,
Inc. incorporated by reference herein in this prospectus and elsewhere in this
registration statement, have been audited by the independent public
accountants Arthur Andersen LLP for 1995 and 1994 and McGladrey & Pullen, LLP
for 1993 and are included herein in reliance upon the authority of said firms
as experts in giving said reports.
 
                                      11
<PAGE>
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
  NO DEALER, SALESPERSON, OR OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY IN-
FORMATION OR TO MAKE ANY REPRESENTATION NOT CONTAINED IN THIS PROSPECTUS IN
CONNECTION WITH THE OFFER CONTAINED HEREIN AND, IF GIVEN OR MADE, SUCH INFORMA-
TION OR REPRESENTATION MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE
COMPANY OR ANY UNDERWRITER. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO
SELL OR A SOLICITATION OF AN OFFER TO BUY ANY OF THE SECURITIES OFFERED HEREBY
IN ANY JURISDICTION TO ANY PERSON TO WHOM IT IS UNLAWFUL TO MAKE SUCH OFFER IN
SUCH JURISDICTION. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE
HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE HAS
BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF OR SINCE THE
DATES AS OF WHICH INFORMATION IS SET FORTH HEREIN.
 
 
                                 ------------
 
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
<S>                                                                         <C>
Available Information......................................................   2
Documents Incorporated by Reference........................................   2
Prospectus Summary.........................................................   3
Price Range of Common Stock................................................   7
Dividend Policy............................................................   7
Selected Consolidated Financial Data.......................................   8
Selling Stockholders.......................................................  10
Stock Dividend.............................................................  10
Underwriting...............................................................  10
Legal Matters..............................................................  11
Experts....................................................................  11
</TABLE>
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                                1,500,000 Shares
 
                                      LOGO
 
                                  Common Stock
 
                                --------------
 
                                   PROSPECTUS
 
                                --------------
 
                               Alex. Brown & Sons
                                  INCORPORATED
 
                         Morgan Keegan & Company, Inc.
 
                                October 11, 1996
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------


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