SHOREWOOD PACKAGING CORP
DEFA14A, 1999-12-29
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C. 20549

                  INFORMATION REQUIRED IN PROXY STATEMENT
                          SCHEDULE 14A INFORMATION

              PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE
                      SECURITIES EXCHANGE ACT OF 1934


 Filed by the Registrant  [X]
 Filed by a Party other than the Registrant  [  ]

 Check the appropriate box:
 [   ] Preliminary Proxy Statement
 [   ] Confidential, for Use of the Commission Only (as permitted by Rule
       14a-6(e)(2))
 [   ] Definitive Proxy Statement
 [X]   Definitive Additional Materials
 [X]   Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                      SHOREWOOD PACKAGING CORPORATION
              (Name of Registrant as Specified in Its Charter)


  (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


 Payment of Filing Fee (Check the appropriate box):
 [X]  No fee required.
 [ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
      and 0-11.
      (1)  Title of each class of securities to which transaction applies:
      (2)  Aggregate number of securities to which transaction applies:
      (3)  Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule 0-11 (set forth the amount on which
           the filing fee is calculated and state how it was determined):
      (4)  Proposed maximum aggregate value of transactions:
      (5)  Total fee paid:
 [ ]       Fee paid previously with preliminary materials.
 [ ]       Check box if any part of the fee is offset as provided by
           Exchange Act Rule 0-11(a)(2) and identify the filing for which
           the offsetting fee was paid previously. Identify the previous
           filing by registration statement number, or the Form or Schedule
           and the date of its filing.
           (1) Amount Previously Paid:
           (2) Form, Schedule or Registration Statement No.:
           (3) Filing Party:
           (4) Date Filed:


                                                       CONTACT:
                                                       Sard Verbinnen & Co.
                                                       Brandy Bergman
                                                       (212) 687-8080

 FOR IMMEDIATE RELEASE

                SHOREWOOD PACKAGING CORPORATION COMMENTS ON
                   CHESAPEAKE'S POOR TENDER OFFER RESULTS

      NEW YORK, NY, December 29, 1999 - Shorewood Packaging Corporation
 (NYSE:SWD) today noted that, due to lack of support from Shorewood's
 stockholders, Chesapeake Corporation (NYSE: CSK) has significantly extended
 the time period for Shorewood stockholders to tender their shares into its
 offer.  With only three business days remaining until Chesapeake's tender
 offer was initially set to expire, less than 1% of Shorewood's outstanding
 shares were tendered.

      Marc P. Shore, Chairman and Chief Executive Officer, stated, "Clearly,
 the tender offer results represent a vote of no-confidence by Shorewood's
 stockholders in Chesapeake's highly conditional, inadequate offer.  We are
 pleased that this was recognized by an overwhelming majority of our
 stockholders.  We remain committed to exploring the various strategic
 alternatives available to us to enhance the value of Shorewood shares."

      Shorewood Packaging Corporation is a leading value-added provider of
 high quality printing and paperboard packaging for the music, computer
 software, cosmetics and toiletries, food, home video, tobacco and general
 consumer markets in North America and China, with 16 plants in the United
 States, Canada and China.

                                   # # #

      Certain statements included in this press release constitute "forward-
 looking statements" within the meaning of the Private Securities Litigation
 Reform Act of 1995 (the "Act").  While the safe harbors intended to be
 created by the Act are not available to statements made in connection with a
 tender offer, it has not been judicially determined whether such safe harbor
 provisions apply to forward-looking statements made in connection with a
 consent solicitation conducted in connection with a tender offer.  However,
 the consent solicitation by Chesapeake Corporation is intended to facilitate
 its tender offer, and the statements made herein may be deemed to have been
 made in connection with such tender offer.  Accordingly, such statements may
 not be covered by the safe harbor provisions of the Act.  Any forward-looking
 statements made herein are only predictions, subject to risks and
 uncertainties that exist in the business environment which could render
 actual outcomes and results materially different from those expressed in such
 statements, including, but not limited to, general economic and business
 conditions, competition, political changes in international markets, raw
 material and other operating costs; costs of capital equipment, changes in
 foreign currency exchange rates, changes in business strategy or expansion
 plans, the results of continuing environmental compliance testing and
 monitoring; quality of management; availability, terms and development of
 capital, fluctuating interest rates and other factors referenced in this
 release and in Shorewood's annual report on Form 10-K and quarterly reports
 on Form 10-Q.

      THIS PRESS RELEASE DOES NOT CONSTITUTE A SOLICITATION TO REVOKE CONSENTS
 IN CONNECTION WITH THE CONSENT SOLICITATION OF CHESAPEAKE CORPORATION.  ANY
 SUCH SOLICITATION WILL BE MADE ONLY BY MEANS OF SEPARATE CONSENT SOLICITATION
 MATERIALS COMPLYING THE REQUIREMENTS OF SECTION 14(A) OF THE SECURITIES
 EXCHANGE ACT OF 1934, AS AMENDED, AND THE RULES AND REGULATIONS PROMULGATED
 THEREUNDER.

                CERTAIN INFORMATION CONCERNING PARTICIPANTS

      Shorewood Packaging Corporation ("Shorewood") and certain other
 persons named below may be deemed to be  participants in the solicitation
 of revocations of consents in response to the consent solicitation being
 conducted by Chesapeake Corporation ("Chesapeake").  The participants in
 this solicitation may include: (i) the directors of Shorewood (Marc P.
 Shore (Chairman of the Board and Chief Executive Officer), Howard M.
 Liebman (President and Chief Financial Officer), Leonard Verebay (Executive
 Vice President), Andrew N. Shore (Vice President and General Counsel),
 Kevin J. Bannon, Sharon R. Fairley, Virginia A. Kamsky, R. Timothy
 O'Donnell and William P. Weidner; and (ii) William H. Hogan (Senior Vice
 President, Finance and Corporate Controller).  As of the date of this
 communication, the number of shares of common stock, par value $0.01 per
 share ("Common Stock"), beneficially owned by the Shorewood participants
 (including shares subject to stock options exercisable within 60 days) is
 as follows: Marc P. Shore (4,750,485), Howard M. Liebman (233,269), Leonard
 J. Verebay (500,180), Andrew N. Shore (169,052), Kevin J. Bannon (33,000),
 Virginia A. Kamsky (4,500), R. Timothy O'Donnell (326,118); William P.
 Weidner (57,000); and William H. Hogan (30,500).

      Shorewood has retained Bear, Stearns & Co. Inc. ("Bear Stearns") and
 Jefferson Capital Group, Ltd. ("Jefferson Capital") to act as its co-
 financial advisors in connection with the tender offer (the "Offer") by
 Chesapeake and its wholly owned subsidiary, Sheffield, Inc., to purchase
 shares of Common Stock for $17.25 per share net to the seller in cash, for
 which Bear Stearns and Jefferson Capital may receive substantial fees, as
 well as reimbursement of reasonable out-of-pocket expenses.  In addition,
 Shorewood has agreed to indemnify Bear Stearns, Jefferson Capital and
 certain related persons against certain liabilities, including certain
 liabilities under the federal securities laws, arising out of their
 engagement.  Neither Bear Stearns nor Jefferson Capital admit that they or
 any of their partners, directors, officers, employees, affiliates or
 controlling persons, if any, is a "participant" as defined in Schedule 14A
 promulgated under the Securities Exchange Act of 1934, as amended, in the
 solicitation of consent revocations, or that Schedule 14A requires the
 disclosure of certain information concerning Bear Stearns and Jefferson
 Capital, respectively.

      In connection with Bear Stearns' role as co-financial advisor to
 Shorewood, Bear Stearns and the following investment banking employees of
 Bear Stearns may communicate in person, by telephone or otherwise with a
 limited number of institutions, brokers or other persons who are
 stockholders of Shorewood and may solicit consent revocations therefrom:
 Terence Cryan (Senior Managing Director), Charles Edelman (Senior Managing
 Director), Mark A. Van Lith (Managing Director) and Karen Duffy (Vice
 President).   Bear Stearns engages in a full range of investment banking,
 securities trading, market-making and brokerage services for institutional
 and individual clients.  In the normal course of its business Bear Stearns
 may trade securities of Shorewood for its own account and the accounts of
 its customers, and accordingly, may at any time hold a long or short
 position in such securities.  Bear Stearns has informed Shorewood that, as
 of the date hereof, Bear Stearns held, net long, no shares of Common Stock
 for its own account.  Bear Stearns and certain of its affiliates may have
 voting and dispositive power with respect to certain shares of Common Stock
 held in asset management, brokerage and other accounts.  Bear Stearns and
 such affiliates disclaim beneficial ownership of such shares of Common
 Stock.

      In connection with Jefferson Capital's role as co-financial advisor to
 Shorewood, Jefferson Capital and the following investment banking employees
 of Jefferson Capital may communicate in person, by telephone or otherwise
 with a limited number of institutions, brokers or other persons who are
 stockholders of Shorewood and may solicit consent revocations therefrom: R.
 Timothy O'Donnell (President) and Louis W. Moelchert (Vice President).  R.
 Timothy O'Donnell is the beneficial owner of 276,118 shares of Common
 Stock.  Louis W. Moelchert is the beneficial owner of 1,500 shares of
 Common Stock.  Jefferson Capital has informed Shorewood that, as of the
 date hereof, it held 22,231 shares of Common Stock in its investment
 account.






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