SHOREWOOD PACKAGING CORP
DEFA14A, 1999-12-21
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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 SECURITIES AND EXCHANGE COMMISSION
 WASHINGTON, D.C. 20549

  INFORMATION REQUIRED IN PROXY STATEMENT
 SCHEDULE 14A INFORMATION

 PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE
 SECURITIES EXCHANGE ACT OF 1934

 Filed by the Registrant  [ ]
 Filed by a Party other than the Registrant  [X]

 Check the appropriate box:
 [ ]  Preliminary Proxy Statement
 [ ]  Confidential, for Use of the Commission Only (as permitted by
        Rule 14a-6(e)(2))
 [ ]  Definitive Proxy Statement
 [X]  Definitive Additional Materials
 [X]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                      SHOREWOOD PACKAGING CORPORATION
              (Name of Registrant as Specified in Its Charter)

                        ---------------------------
  (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

 Payment of Filing Fee (Check the appropriate box):
 [X]  No fee required.
 [ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
      and 0-11.
      (1)  Title of each class of securities to which transaction applies:
      (2)  Aggregate number of securities to which transaction applies:
      (3)  Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule 0-11 (set forth the amount on which
           the filing fee is calculated and state how it was determined):
      (4)  Proposed maximum aggregate value of transactions:
      (5)  Total fee paid:
 [ ]  Fee paid previously with preliminary materials.
 [ ]  Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee
      was paid previously. Identify the previous filing by registration
      statement number, or the Form or Schedule and the date of its filing.
      (1)  Amount Previously Paid:
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 FOR IMMEDIATE RELEASE:

 CONTACTS:

 Sard Verbinnen & Co.
 David Reno/Paul Caminiti
 (212) 687-8080

                    SHOREWOOD SENDS LETTER TO CHESAPEAKE
         _________________________________________________________

      NEW YORK, DECEMBER 21, 1999 - Shorewood Packaging Corporation
 (NYSE: SWD) today sent the following letter to Tom Johnson, President and
 Chief Executive Officer of Chesapeake Corporation (NYSE: CSK):

 December 21, 1999

 Mr. Thomas H. Johnson
 President and Chief Executive Officer
 Chesapeake Corporation
 1021 E. Cary Street
 Richmond, Virginia 21218

 Dear Tom:

      I have read your letter dated December 17, 1999.

      You are correct that our Board of Directors has authorized management
 and our financial advisors to explore alternatives available to Shorewood
 to enhance stockholder value.  I understand that despite your commencement
 of a highly conditional, inadequate tender offer, you now seek to have
 discussions with us regarding your offer.  We decline your request for a
 meeting for the following reasons:

      The current Chesapeake offer has been found by Shorewood's Board of
 Directors to be inadequate; among other factors, it represents a 15% to 20%
 discount to analysts' short-term trading targets for Shorewood shares.

      We believe that Section 203 of the Delaware corporate law effectively
 prevents Chesapeake from completing a merger with Shorewood for at least
 three years.

      We are concerned that the inadequate offer you have made is also
 highly conditional.  For example, Chesapeake's proposed bank financing does
 not appear to contemplate the situation where Chesapeake could be a
 majority stockholder with fiduciary duties to the minority, which would
 preclude it from utilizing Shorewood's cash for its own use and otherwise
 consolidating operations.  Although Chesapeake has stated that it is a
 "willing" buyer, we question whether it is financially "ready" or "able."

     As fiduciaries, we consider the best interests of all stockholders.
 In this regard we seek value and certainty on behalf of the entire
 stockholder base and are reluctant to support any transaction which is
 fraught with serious contingencies.

      Due to concerns regarding the inadequacy of your offer, your
 conditional financing and completion risks, we do not believe it is in the
 best interests of our stockholders to pursue your inadequate proposal.

                                  Sincerely,

                                  /s/ Marc P. Shore

                                  Marc P. Shore


      Shorewood Packaging Corporation is a leading value-added provider of
 high quality printing and paperboard packaging for the music, computer
 software, cosmetics and toiletries, food, home video, tobacco and general
 consumer markets in North America and China, with 16 plants in the United
 States, Canada and China.

                                   # # #

      Certain statements included in this press release constitute
 "forward-looking statements" within the meaning of the Private Securities
 Litigation Reform Act of 1995.  These statements are typically identified
 by their inclusion of phrases such as "Shorewood anticipates," "Shorewood
 believes"' and other phrases of similar meaning. Such forward-looking
 statements involve known and unknown risks, uncertainties and other factors
 that may cause the actual results, performance or achievements of Shorewood
 to be materially different from any future results, performance or
 achievements expressed or implied by such forward-looking state-ments. Such
 factors include, among others: general economic and business condi-tions;
 competition; political changes in international markets; raw material and
 other operating costs; costs of capital equipment; changes in foreign
 currency exchange rates; changes in business strategy or expansion plans;
 the results of continuing environmental compliance testing and monitoring;
 quality of management; availabil-ity, terms and development of capital;
 fluctuating interest rates and other factors referenced in this release and
 in Shorewood's Annual Report on Form 10-K and quarterly reports on Form
 10-Q.

      THIS PRESS RELEASE DOES NOT CONSTITUTE A SOLICITATION TO REVOKE
 CONSENTS IN CONNECTION WITH THE CONSENT SOLICITA-TION OF CHESAPEAKE
 CORPORATION.  ANY SUCH SOLICITATION WILL BE MADE ONLY BY MEANS OF SEPARATE
 CONSENT SOLICITATION MATERIALS COMPLYING THE REQUIREMENTS OF SECTION 14(A)
 OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED, AND THE RULES AND
 REGULATIONS PROMULGATED THEREUNDER.

                CERTAIN INFORMATION CONCERNING PARTICIPANTS

      Shorewood Packaging Corporation ("Shorewood") and certain other
 persons named below may be deemed to be  participants in the solicitation
 of revocations of consents in response to the consent solicitation being
 conducted by Chesapeake Corporation ("Chesapeake").  The participants in
 this solicitation may include: (i) the directors of Shorewood (Marc P.
 Shore (Chairman of the Board and Chief Executive Officer), Howard M.
 Liebman (President and Chief Financial Officer), Leonard Verebay (Executive
 Vice President), Andrew N. Shore (Vice President and General Counsel),
 Kevin J. Bannon, Sharon R. Fairley, Virginia A. Kamsky, R. Timothy
 O'Donnell and William P. Weidner; and (ii) William H. Hogan (Senior Vice
 Presi-dent, Finance and Corporate Controller).  As of the date of this
 communication, the number of shares of common stock, par value $0.01 per
 share ("Common Stock"), beneficially owned by the Shorewood participants
 (including shares subject to stock options exercisable within 60 days) is
 as follows: Marc P. Shore (4,750,485), Howard M. Liebman (233,269), Leonard
 J. Verebay (500,180), Andrew N. Shore (169,052), Kevin J. Bannon (33,000),
 Virginia A. Kamsky (4,500), R. Timothy O'Donnell (326,118); William P.
 Weidner (57,000); and William H. Hogan (30,500).

      Shorewood has retained Bear, Stearns & Co. Inc. ("Bear Stearns") and
 Jefferson Capital Group, Ltd. ("Jefferson Capital") to act as its co-
 financial advisors in connection with the tender offer (the "Offer") by
 Chesapeake and its wholly owned subsidiary, Sheffield, Inc., to purchase
 shares of Common Stock for $17.25 per share net to the seller in cash, for
 which Bear Stearns and Jefferson Capital may receive substantial fees, as
 well as reimbursement of reasonable out-of-pocket expenses.  In addition,
 Shorewood has agreed to indemnify Bear Stearns, Jefferson Capital and
 certain related persons against certain liabilities, including certain
 liabilities under the federal securities laws, arising out of their
 engagement.  Neither Bear Stearns nor Jefferson Capital admit that they or
 any of their partners, directors, officers, employees, affiliates or
 controlling persons, if any, is a "participant" as defined in Schedule 14A
 promulgated under the Securities Exchange Act of 1934, as amended, in the
 solicitation of consent revocations, or that Schedule 14A requires the
 disclosure of certain information concerning Bear Stearns and Jefferson
 Capital, respectively.

      In connection with Bear Stearns' role as co-financial advisor to
 Shorewood, Bear Stearns and the following investment banking employees of
 Bear Stearns may communicate in person, by telephone or otherwise with a
 limited number of institu-tions, brokers or other persons who are
 stockholders of Shorewood and may solicit consent revocations therefrom:
 Terence Cryan (Senior Managing Director), Charles Edelman (Senior Managing
 Director), Mark A. Van Lith (Managing Director) and Karen Duffy (Vice
 President).   Bear Stearns engages in a full range of investment banking,
 securities trading, market-making and brokerage services for institutional
 and individual clients.  In the normal course of its business Bear Stearns
 may trade securities of Shorewood for its own account and the accounts of
 its customers, and accordingly, may at any time hold a long or short
 position in such securities.  Bear Stearns has informed Shorewood that, as
 of the date hereof, Bear Stearns held no shares of Common Stock for its own
 account.  Bear Stearns and certain of its affiliates may have voting and
 dispositive power with respect to certain shares of Common Stock held in
 asset management, brokerage and other accounts.  Bear Stearns and such
 affiliates disclaim beneficial ownership of such shares of Common Stock.

      In connection with Jefferson Capital's role as co-financial advisor to
 Shorewood, Jefferson Capital and the following investment banking employees
 of Jefferson Capital may communicate in person, by telephone or otherwise
 with a limited number of institutions, brokers or other persons who are
 stockholders of Shorewood and may solicit consent revocations therefrom: R.
 Timothy O'Donnell (President) and Louis W. Moelchert (Vice President).  R.
 Timothy O'Donnell is the beneficial owner of 276,118 shares of Common
 Stock.  Louis W. Moelchert is the beneficial owner of 1,500 shares of
 Common Stock.  Jefferson Capital has informed Shorewood that, as of the
 date hereof, it held 22,231 shares of Common Stock in its investment
 account.





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