SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13D
Under the Securities Exchange Act of 1934
Issuer: Rentrak Corporation
Class of Securities: Common Stock
CUSIP No.: 760174-2
Person Authorized Mr. Muneaki Masuda, President
to Receive Notices Culture Convenience Club Co., Ltd.
and 1-4-70 Shiromi, 16th Floor
Communications: Chuo-ku, Osaka 540 JAPAN
Date of Event Requiring this Filing: August 12, 1996
If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box [ ].
Check the following box if a fee is being paid with this statement [ X ].
CUSIP NO. 760174-2
1. Names of Reporting Persons and S.S. or I.R.S. Identification Nos. of Above
Persons:
Culture Convenience Club Co., Ltd. No S.S. or I.R.S. I.D. Number.
2. Check the Appropriate Box if a Member of a Group: Not applicable.
3. SEC Use Only:
4. Source of Funds: BK
5. Check if Disclosure of Legal Proceedings is Required Pursuant to Items 2(d)
or 2(e): Not applicable
6. Citizenship or Place of Organization: Japan
Number of 7. Sole Voting Power: 1,000,000
Shares Bene-
ficially 8. Shared Voting Power: 0
Owned By
Each Reporting 9. Sole Dispositive Power: 1,000,000
Person
With 10. Shared Dispositive Power: 0
11. Aggregate Amount Beneficially Owned by Each Reporting Person: 1,000,000
12. Check if the Aggregate Amount in Row (11) Excludes Certain Shares: Not
applicable.
13. Percent of Class Represented by Amount in Row (11): 8.24%
14. Type of Reporting Person: CO
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Item 1. Security and Issuer.
Common Stock
Rentrak Corporation
7227 N.E. 55th Ave.
Portland, OR 97218
Item 2. Identity and Background.
Name of Reporting Person: Culture Convenience Club Co., Ltd.
Place of Organization: Japan
Principal Business: Franchising and operation of videocassette rental
outlets
Address of Principal Business: 1-4-70 Shiromi, 16th Floor
Chuo-ku, Osaka 540 JAPAN
Involvement in Certain Legal Proceedings
(Items 2(d) and 2(e)): Not applicable.
The name, business address, principal occupation and citizenship of each
executive officer, director and controlling person of the reporting person are
contained in the attachment to this Schedule 13D.
Item 3. Source and Amount of Funds or Other Consideration.
The reporting person has been a shareholder of the issuer since approxi-
mately 1989. The amount of funds used in making the recent acquisition
described in Item 5(c) below is $3,070,000. The source of those funds is a
short-term (one year) loan from Sumitomo Bank, Osaka, Japan.
Item 4. Purpose of Transaction.
The purpose of the acquisition is an additional strategic investment by
the reporting person in the issuer's securities. The reporting person and
the issuer operate in the same industry and have previously made certain
joint business investments in developing the videocassette distribution and
rental business in Japan and elsewhere outside the U.S. The reporting person
has no current plan to purchase any significant number of additional shares
of the issuer's common stock, to sell any significant number of such shares,
or to take or cause any other extraordinary corporate transaction involving
the issuer.
Item 5. Interest in Securities of the Issuer.
(a) The reporting person now owns 1,000,000 shares of the issuer's
common stock, which, to the reporting person's knowledge, currently
represents approximately 8.24% of the common stock of the issuer currently
outstanding (based on 12,142,189 shares outstanding as of the date of this
Schedule 13D).
(b) See Cover Page Items 7-10.
(c) On or about August 12, 1996, the reporting person acquired 614,000
shares of the issuer's common stock at $5.00 per share. The 614,000 shares
were acquired in a private transaction from Jack Silverman and certain
relatives of Jack Silverman.
(d) Not applicable.
(e) Not applicable.
<PAGE>
Item 6. Contracts, Arrangements, Understandings or Relationships
With Respect to Securities of the Issuer.
The issuer and the reporting person are parties to several agreements,
including Common Stock Purchase Agreement dated as of December 20, 1989, as
amended by Amendment to Common Stock Purchase Agreement Dated August 6, 1992
("Common Stock Purchase Agreement"). Section 6.3 of the Common Stock
Purchase Agreement provides, under certain conditions, (a) for the reporting
person to have a nominee on the issuer's Board of Directors, and (b) for
management of the issuer to vote shares of common stock for which they hold
proxies in favor of the reporting person's nominee. The preceding summary is
qualified by reference to the specific language of the Common Stock Purchase
Agreement, which was filed as Exhibit 34 to the issuer's Form 10-K filed June
25, 1990. Such Exhibit is incorporated herein in its entirety by this
reference. The reporting person's President, Muneaki Masuda, is currently a
member of the issuer's Board of Directors.
Item 7. Material to be Filed as Exhibits.
Common Stock Purchase Agreement dated as of December 20, 1989 between the
reporting person and the issuer. Incorporated by reference in Item 6 above.
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete
and correct.
Date: August 28, 1996
CULTURE CONVENIENCE CLUB CO., LTD.
By: /s/ Muneaki Masuda
Muneaki Masuda, President
<PAGE>
<TABLE>
ATTACHMENT TO SCHEDULE 13D
CULTURE CONVENIENCE CLUB CO., LTD
List of Directors, Executive Officers and Controlling Persons
<CAPTION>
NAME ADDRESS TITLE RESIDENCE/CITIZENSHIP
<S> <C> <C> <C>
Muneaki Masuda * President/Director Japan
Kazuhiko Kasahara * Director Japan
Toshizo Sasaki * Director Japan
Shinichi Murai * Director Japan
Tatsuo Yamasaki * Director Japan
Satoru Fujita * Director Japan
Kazuaki Terao * Director Japan
Fumi Masuda * Statutory Auditor Japan
* Culture Convenience Club Co., Ltd.
4-20-3 Ebisu, 21st Floor
Shibuya-ku, Tokyo 150
JAPAN
</TABLE>
