RENTRAK CORP
10-Q, 1996-08-12
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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                         FORM 10-Q
                   
             SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C. 20549

   QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE 
   SECURITIES EXCHANGE ACT OF 1934

   (Mark One)

   [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
   SECURITIES EXCHANGE ACT OF 1934 For Quarter Ended: June 30, 1996

                        OR

   [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
   SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from        
           to                   

   Commission file number: 0-15159

                    RENTRAK CORPORATION
     (Exact name of registrant as specified in its charter)

   OREGON                                 93-0780536
   (State or other jurisdiction of        (I.R.S. Employer
   incorporation or organization)         Identification no.)

   7227 N.E. 55th Avenue, Portland, Oregon        97218
   (Address of principal executive offices)     (Zip Code)

   Registrant's telephone number, including area code: (503) 284-7581

   Indicate by check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such
   shorter period that the registrant was required to file such
   reports), and (2) has been subject to such filing requirements for
   the past 90 days.  Yes (x)      No ( )

   As of July 31, 1996, the Registrant had 12,142,189 shares of Common
   Stock outstanding.



   PART I. FINANCIAL INFORMATION


   Item 1.  Financial Statements


   Consolidated Statements of Operations for the three month periods
   ended June 30, 1996 and June 30, 1995

   Consolidated Balance Sheets as of June 30, 1996 and March 31, 1996

   Consolidated Statements of Cash Flows for the three month periods
   ended June 30, 1996 and June 30, 1995

   Notes to Consolidated Financial Statements



<TABLE>
                                          RENTRAK CORPORATION
                                       STATEMENTS OF OPERATIONS
<CAPTION>
                                                                    (Unaudited)             

                                                             Three Months Ended June 30,    

                                                                 1996                1995    
         <S>                                               <C>                  <C>

         REVENUES:
            PPT                                            $ 22,648,696         $ 22,024,957 
            Other                                             1,114,414            1,331,533 

                                                             23,763,110           23,356,490 


         OPERATING COSTS AND EXPENSES:
            Cost of sales                                    19,454,334           18,888,412 
            Selling and administrative                        3,622,828            4,111,216 

                                                             23,077,162           22,999,628 

         INCOME FROM OPERATIONS                                 685,948              356,862 

         OTHER INCOME (EXPENSE):
            Interest income                                     173,621              269,285 
            Interest expense                                   (119,915)              (8,612)
            Other                                               208,875                 -    

                                                                262,581              260,673 

         INCOME FROM CONTINUING
            OPERATIONS BEFORE INCOME TAX PROVISION              948,529              617,535 

         INCOME TAX PROVISION                                   372,233              179,085 

         INCOME FROM CONTINUING OPERATIONS                      576,296              438,450 

         LOSS FROM OPERATIONS OF DISCONTINUED
            SUBSIDIARIES (LESS APPLICABLE INCOME 
            TAX BENEFIT OF $519,314 in 1995)                      -                 (774,567)

         NET INCOME (LOSS)                                 $    576,296         $   (336,117)

         EARNINGS (LOSS) PER COMMON SHARE AND COMMON 
           EQUIVALENT SHARE 
            Continuing operations                          $       0.05         $       0.04 <PAGE>





            Discontinued operations                                 -                  (0.07)

         NET INCOME (LOSS)                                 $       0.05         $      (0.03)


         SHARES USED IN PER SHARE CALCULATION                12,243,069           11,523,846 


                                The accompanying notes are an integral

                                       part of these statements.





                                                            RENTRAK CORPORATION 

                                            BALANCE SHEETS

                                                ASSETS
<CAPTION>
                                                             (Unaudited)
                                                                June 30,            March 31,
                                                                  1996                1996   
         <S>                                                <C>                  <C>

         CURRENT ASSETS: 
            Cash and cash equivalents                       $  1,714,998         $  2,683,128
            Investment securities available for sale                -                 344,500
            Accounts receivable, net of 
              allowance for doubtful accounts
              of $604,645 and $627,895                        17,343,763           15,116,203
            Accounts receivable - affiliates                   3,028,924            3,227,006
            Advances to program suppliers                      1,979,948            1,462,875
            Inventory                                          1,257,952            1,737,695
            Deferred tax asset                                 1,315,534            1,353,226
            Other current assets                               2,595,840            3,343,389

            Total current assets                              29,236,959           29,268,022

         PROPERTY AND EQUIPMENT, net                           1,206,894            1,466,177

         INTANGIBLES, net                                        333,407              347,137

         NOTES RECEIVABLE - AFFILIATE                          2,800,000            2,800,000

         OTHER INVESTMENTS, net                                2,068,856            3,477,105

         DEFERRED TAX ASSET                                    3,002,538            2,918,838

         OTHER ASSETS                                          1,168,259            1,225,331<PAGE>





         NET NONCURRENT ASSETS OF
           DISCONTINUED OPERATIONS                            14,749,248           14,749,248

                                                            $ 54,566,161         $ 56,251,858



                                The accompanying notes are an integral

                                     part of these balance sheets.




                                         RENTRAK CORPORATION 

                                            BALANCE SHEETS

                                 LIABILITIES AND STOCKHOLDERS' EQUITY
<CAPTION>
                                                             (Unaudited)
                                                                June 30,            March 31,
                                                                  1996                1996   
         <S>                                               <C>                  <C>

         CURRENT LIABILITIES:
            Line of credit                                 $  5,700,000         $  2,700,000 
            Accounts payable                                 14,527,166           21,795,843 
            Accrued liabilities                               2,976,326            2,163,325 
            Accrued compensation                              1,129,931            1,240,543 
            Deferred revenue                                  3,611,191            2,004,865 
            Net current liabilities of 
              discontinued operations                        11,942,858           11,942,858 

            Total current liabilities                        39,887,472           41,847,434 


         COMMITMENTS AND CONTINGENCIES





         STOCKHOLDERS' EQUITY:
            Preferred stock $.001 par value;
              Authorized: 10,000,000 shares                         -                    -   
            Common stock, $.001 par value;
              Authorized: 30,000,000 shares
              Issued and outstanding: 12,138,641 shares
              at June 30, 1996 and 12,138,216 shares at
              March 31, 1996                                     12,139               12,138 
            Capital in excess of par value                   49,085,445           49,583,514 
            Net unrealized gain on investment 
              securities                                        229,223              567,508 
            Accumulated deficit                             (32,789,866)         (33,366,162)
            Less- Deferred charge - warrants                 (1,858,252)          (2,392,574)

                                                             14,678,689           14,404,424 

                                                           $ 54,566,161         $ 56,251,858 


                                The accompanying notes are an integral

                                     part of these balance sheets.



                                          RENTRAK CORPORATION
                                        STATEMENT OF CASH FLOWS
<CAPTION>
                                                                     (Unaudited)        
                                                             Three Months Ended June 30,   
                                                                  1996               1995    
        <S>                                               <C>                  <C>     
        
        CASH FLOWS FROM OPERATING ACTIVITIES:
            Net income (loss)                             $     576,296        $    (336,117)
            Adjustments to reconcile 
              income (loss) to net 
              cash provided (used) in operations
            Gain on investment/asset sales                     (208,875)            (558,286)
            Depreciation                                        265,593              510,712 
            Amortization of intangibles                          42,436              336,079 <PAGE>


            Amortization of warrants                             37,409              168,572 
            Provision for doubtful accounts                     (23,250)            (277,678)
            Retailer financing program reserves                  45,000              (69,528)
            Studio advance reserves                             (67,478)             350,000 
            Deferred income taxes                               161,331                 -    
            Change in specific accounts, net of
             effects in 1995 of purchase of business:
                Accounts receivable                          (2,204,310)           1,367,397 
                Advance to program suppliers                   (449,595)          (1,056,071)
                Inventory                                       479,743              396,462 
                Other current assets                            945,631              764,222 
                Accounts payable                             (7,268,677)          (4,582,458)
                Accrued liabilities and compensation            702,389            1,561,978 
                Deferred revenue                              1,606,326             (402,458)

                 Net cash provided (used) by 
                   operations                                (5,360,031)          (1,827,174)

         CASH FLOWS FROM INVESTING ACTIVITIES:
             Purchases of property and equipment                (25,174)          (1,452,760)
             Payment for purchase of business,
               net of cash acquired                                -                (377,848)
             Purchases of other assets 
               and intangibles                                   28,366              801,089 
             (Investment)/reduction in retailer
              financing program                                 955,000           (1,019,167)
             Proceeds from sale of investments/assets           434,864            1,100,000 

                 Net cash provided (used) by      
                 investing activities                         1,393,056             (948,686)

         CASH FLOWS FROM FINANCING ACTIVITIES:
             Borrowings (payments) under line of credit       3,000,000              (23,290)
             Net Redemptions of Common Stock                     (1,155)            (333,775)

                 Net cash provided (used)
                 by financing activities                      2,998,845             (357,065)

         NET DECREASE IN CASH AND CASH
            EQUIVALENTS                                        (968,130)          (3,132,925)

         CASH AND CASH EQUIVALENTS AT BEGINNING
            OF THIS PERIOD                                    2,683,128           10,709,405 

         CASH AND CASH EQUIVALENTS AT END 
           OF PERIOD                                      $   1,714,998        $   7,576,480 

         SUPPLEMENTAL DISCLOSURES OF CASH
            FLOW INFORMATION:
               Cash paid during the period for -
                 Interest                                 $      94,833        $       1,636 
                 Income taxes                             $     116,016        $       7,952 

         NON-CASH ACTIVITIES:
               Decrease in Net Unrealized
                 Gain on Investment Securities            $     338,285        $        -    
               Reduction of Warrants                      $     496,913        $        -    

</TABLE>

   RENTRAK CORPORATION 


   NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

   NOTE A:     Basis of Presentation

   The accompanying unaudited Condensed Consolidated Financial
   Statements of RENTRAK CORPORATION  (the "Company"), have been
   prepared pursuant to the rules and regulations of the Securities and
   Exchange Commission (SEC).  Certain information and footnote dis-
   closures normally included in financial statements prepared in
   accordance with generally accepted accounting principles have been
   condensed or omitted pursuant to such rules and regulations.  The
   results of operations for the three month period ended June 30, 1996
   are not necessarily indicative of the results to be expected for the
   entire fiscal year ended March 31, 1997.  The Condensed Consolidated
   Financial Statements should be read in conjunction with the
   Consolidated Financial Statements and footnotes thereto included in
   the Company's 1996 Annual Report to Shareholders.

   The financial statements reflect, in the opinion of management, all
   material adjustments (which include only normal and recurring
   adjustments) necessary to present fairly the Company's financial
   position and results of operations.  

   The Consolidated Financial Statements include the accounts of the
   Company, its majority owned subsidiaries, and those subsidiaries in
   which the Company has a controlling interest after elimination of all
   intercompany accounts and transactions.  Investments in affiliated
   companies owned 20 to 50 percent are accounted for by the equity
   method.

   Pro Image Inc's., ("Pro Image") year-end is February 28.  As there
   are no intervening events which materially affect the financial
   position or results of operations, the consolidated statements
   include Pro Image's balance sheet as of May 31, 1996 and February 29,
   1996 and the statement of operations and cash flows for the three
   month period ended May 31, 1995.

   BlowOut Entertainment, Inc's ("BlowOut") balance sheet as of June 30,
   1996 and March 31, 1996 and the statements of operations and cash
   flows for the three months ended June 30, 1995 are included in the
   Consolidated Financial Statements as discontinued operations.

   Subsequent to March 31, 1996, the Company approved plans to
   discontinue the operations of Pro Image and BlowOut (see Note B and
   Note 15 to the Notes to the March 31, 1996 Consolidated Financial
   Statements included in the 1996 Annual Report to Shareholders filed
   on Form 10-K).  Accordingly, the financial results of these entities
   are reflected as discontinued operations in the March 31, 1996 and
   June 30, 1996 financial statements, and the previous year statement
   of operations has been restated to reflect these entities as
   discontinued.  The 1995 cash flow statement has not been restated.


   NOTE B:      Planned Divestitures

   During the quarter ended March 31, 1996, the Company assessed its
   overall business strategy and decided to divest two subsidiary units
   -- Pro Image and BlowOut.  The Company's Board of Directors has
   approved in principle the spin-off of Pro Image and BlowOut.  Thus,
   the operations of Pro Image and BlowOut are reflected as discontinued
   operations in the accompanying statements of operations.  Refer to
   Note 15 of the Notes to the March 31, 1996 Consolidated Financial
   Statements included in the 1996 Annual Report to Shareholders filed
   on Form 10-K for a discussion of the Company's divestiture plans,
   reserves established by the Company related to the discontinued
   operations, and the nature of management's estimates used in
   determining the reserves.  At June 30, 1996 there have been no
   changes in the total reserves which were recorded at March 31, 1996
   related to discontinued operations.

   Both Pro Image and BlowOut have experienced significant losses from
   operations and have used significant amounts of cash to fund
   operations during their most recent fiscal year and for the quarter
   ended June 30, 1996.  

   BlowOut is essentially a start-up company and is experiencing rapid
   growth requiring additional financing if it is to continue its
   expansion and to support operations of recently opened stores. 
   Subsequent to June 30, 1996, BlowOut received a commitment for a
   $1,000,000 secured loan at an annual interest rate of approximately
   14.0%.  The loan would have a term of five years and be secured by
   certain assets at each BlowOut store location.  The loan would be
   guaranteed by the Company until the lender is satisfied that
   BlowOut's financial condition is sufficient to justify the release of
   the Company's guarantee.  Each quarter the lender has agreed to
   consider increasing its commitment. BlowOut is currently pursuing
   financing from several other sources and the Company has agreed to
   guarantee up to $7 million of outside financing to BlowOut.  

   The Company's exposure related to adverse financial and operational
   developments at Pro Image and BlowOut is limited to its receivables
   from and investment in BlowOut which will be retained after the
   planned spin-off (see Note 15 of the Notes to the March 31, 1996
   Consolidated Financial Statements), certain guarantees previously
   made to BlowOut (see Note 9 of the Notes to the March 31, 1996
   Consolidated Financial Statements) and any funding covered by the
   financing guarantee discussed above.  The Company believes it has the
   wherewithal to fulfill these obligations and does not believe that
   the issues faced by Pro Image and BlowOut will have a material
   adverse effect on the Company.


   NOTE C:    Net Income/Loss Per Share

   At June 30, 1996 and 1995, primary earnings per share are based on
   the weighted average number of shares outstanding and the assumed
   exercise of common stock equivalent options and warrants.  For the
   June 30, 1996 primary earnings per share calculation, 12,243,069
   common shares and common share equivalents are assumed outstanding. 
   For the June 30, 1995 primary earnings per share calculation,
   11,523,846 common shares and common share equivalents are assumed
   outstanding.


   NOTE D:     Interest in Foreign Corporation

   In December 1989, the Company entered into an agreement with a
   Japanese Corporation and formed a jointly-owned Japanese corporation,
   Rentrak Japan.  Rentrak Japan's purpose is to market PPT in the
   Pacific Rim.  The Company has provided its PPT technology and certain
   trademarks and service marks.  The Japanese owner has provided
   substantially all operating capital.  The Company has a one-fourth
   interest in Rentrak Japan.  The Company accounts for its interest in
   Rentrak Japan using the equity method.  As of March 31, 1993, the
   Company's investment in Rentrak Japan was written down to zero.  The
   Company has provided no guarantees or other financial commitments for
   the investee which would require the recognition of additional losses
   under the equity method.  For the three month period ended June 30,
   1996, the joint venture realized a loss.

   Summarized financial data for the joint venture, after translation to
   U.S. currency, at June 30, 1996, and for the three month period then
   ended is as follows:

<TABLE>
   <S>                      <C>
   Current assets           $33,100,996
   Noncurrent assets        $10,545,655

   Current liabilities      $37,166,058
   Noncurrent liabilities   $ 6,560,218

   Shareholders' deficit    $    79,625

   For The Three Months Ended
   June 30, 1996:

   Net sales                $30,642,659
   Cost of sales            $24,586,076

   Net Loss                 $   223,180

</TABLE>

   Subsequent to June 30, 1996, the Company entered into an agreement
   with a Japanese Corporation pursuant to which the Company would sell
   60 shares of Rentrak Japan stock for $4.5 million cash payable on
   August 30, 1996.  This will reduce the Company's interest in Rentrak
   Japan from 25 percent to 10 percent.  In connection with this
   agreement, the Japanese Corporation also has agreed to lend the
   Company $3.0 million on or before August 30, 1996.  The note, which
   will bear interest at 12 percent will be subordinated to all other
   debt and will be due on August 30, 1998.  Pursuant to this agreement,
   Rentrak may, at its sole discretion, use a portion or all of the loan
   proceeds to purchase up to 15 percent of the equity of BlowOut and
   deliver such equity to the Japanese Corporation in repayment of a
   portion or all of the note.

   NOTE E:     Major Suppliers

   For the quarter ended June 30, 1996, the Company had one program
   supplier whose product generated 40 percent, a second that generated
   28 percent, and a third that generated an additional 12 percent of
   Rentrak revenues.  No other program suppliers provided product which
   generated more than 10 percent of revenue for the three month period
   ended June 30, 1996.  

   For the quarter ended June 30, 1995, the Company had one program
   supplier whose product generated 36 percent and a second that
   generated an additional 26 percent of Rentrak revenues.  No other
   program suppliers provided product which generated more than 10
   percent of revenue for the three month period ended June 30, 1995.  


   ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL 
             CONDITION AND RESULTS OF OPERATIONS

   Forward Looking Statements

   Information included in Management's Discussion and Analysis of
   Financial Conditions and Results of Operations regarding revenue
   growth, gross profit margin and liquidity constitute forward-looking
   statements that involve a number of risks and uncertainties.  The
   following factors are among the factors that could cause actual
   results to differ materially from the forward-looking statements:
   non-renewal of line of credit, business conditions and growth in the
   video industry and general economics, both domestic and
   international; competitive factors, including increased competition,
   new technology, and the continued availability of cassettes from
   Program Suppliers.  Such factors are discussed in more detail in the
   Company's 1996 Annual Report to Shareholders.


   Results of Operations

   As discussed in the Notes to the March 31, 1996 Consolidated
   Financial Statements, the Company approved plans to discontinue the
   operations of Pro Image and BlowOut.  Accordingly the financial
   results of these entities are reflected as discontinued operations in
   the June 30, 1996 and the March 31, 1996 financial statements, and
   the previous year statement of operations has been restated to
   reflect these entities as discontinued.  

   For a more meaningful analysis, results are presented for three
   groups of operations: Continuing Operations which is comprised
   primarily of Domestic PPT Operations, including Canada PPT
   Operations; Discontinued Operations of Pro Image; and Discontinued
   Operations of BlowOut.  All significant intercompany transactions
   have been eliminated except for those transactions between continuing
   and discontinued operations which are expected to continue in the
   future after disposition of the entities.  

   Continuing Operations - Domestic PPT Operations and Other Continuing
   Subsidiaries

   For the quarter ended June 30, 1996, total revenue increased $0.4
   million, or 1.7 percent, rising to $23.8 million from $23.4 million
   in the quarter ended June 30, 1995.  Total revenue includes the
   following fees: processing fees generated when retailers are approved
   for participation in the PPT system; handling fees generated when
   prerecorded videocassettes ("Cassettes") are distributed to
   retailers; transaction fees generated when retailers rent Cassettes
   to consumers; sell-through fees generated when retailers sell
   Cassettes to consumers; royalty payments from Rentrak Japan; and sale
   of video cassettes. 

   The increase in total revenue and the increases described in the
   following paragraph were primarily due to the growth in (i) the
   number of retailers approved to lease Cassettes under the PPT system
   from the Company (the "Participating Retailers"); (ii) the number of
   titles released to the PPT system; and (iii) the total number of
   Cassettes leased under the PPT system.  By quarter end, the number of
   Participating Retailers had grown 25 percent to 4,795 from 3,823 a
   year earlier.  
     
   Cost of sales for the quarter ended June 30, 1996 rose to $19.5
   million from $18.9 million the prior year, an increase of $0.6
   million, or 3 percent.  The increase is primarily due to the increase
   in revenue noted above.  In fiscal 1996, the gross profit margin
   decreased to 18 percent from 19 percent the previous year.  The
   decrease reflects an increase in major motion picture studio product,
   which traditionally has a lower gross margin and the curtailment of
   the operations of the software development company which historically
   has generated higher margins.

   Selling, general and administrative expenses were $3.6 million in
   fiscal 1996 compared to $4.1 million in fiscal 1995.  This decrease
   of $0.5 million, or 12 percent, was primarily due to the reduction in
   advertising co-op allowances in excess of amounts retained from
   program suppliers.  As a percentage of total revenue, selling,
   general and administrative expenses decreased from 18 percent for the
   quarter ended June 30, 1995 to 15 percent for the quarter ended June
   30, 1996.

   Other income was $0.3 million for the quarter ended June 30, 1995 and
   June 30, 1996.  In 1996, other income includes a gain of $0.2 million
   on the sale of corporate securities.
     
   For the quarter ended June 30, 1996, Domestic PPT Operations recorded
   a pre-tax profit of $0.9 million, or 4 percent of total revenue,
   compared to a pre-tax profit of $0.6 million, or 3 percent of total
   revenue in the quarter ended June 30, 1995.
     
   Included in the amounts above are the results from Other Subsidiaries
   which are primarily comprised of a software development company and
   other video retail and other operations.  For the quarter ended June
   30, 1996, Other Subsidiaries recorded pre-tax income of $13,000
   compared to $22,000 for the quarter ended June 30, 1995. 

   Discontinued Operations - Pro Image  

   In March 1996, The Board of Directors approved in principle the spin-
   off of Pro Image into a separate public company pursuant to which
   Rentrak would dividend to its shareholders shares of Pro Image
   representing 100% ownership of Pro Image.  Since then, the Company
   has been approached by parties interested in acquiring Pro Image. 
   The Company is evaluating the proposals and if no acceptable offer is
   received, a dividend distribution to the Company's Shareholders will
   be completed.  This divestiture is expected to be completed by fiscal
   year end.  The proposed divestiture through stock dividend is subject
   to a number of conditions, including formal declaration of a dividend
   by the Board of Directors.  For the quarter ended May 31, 1996, Pro
   Image had revenues of $7.1 million and a loss of $1.6 million.  The
   loss related to the quarter ended May 31, 1996 was accrued at March
   31, 1996 and is therefore not reflected in the June 30, 1996
   statement of operations. For the quarter ended May 31, 1995, Pro
   Image recorded revenues of $5.9 million and a net loss of $.7
   million. 

   Discontinued Operations - BlowOut

   In June 1996, the Board of Directors of the Company approved in
   principle the spin-off of BlowOut into a public company pursuant to
   which Rentrak would dividend to its shareholders shares of BlowOut
   representing 73.1 percent ownership of BlowOut.  Rentrak would retain
   19.9 percent and certain minority shareholders would retain 7
   percent.  Final disposition of BlowOut is expected to be completed by
   fiscal year end.  The proposed divestiture through a stock dividend
   is subject to a number of conditions, including formal declaration of
   a dividend by the Board of Directors.  For the quarter ended June 30,
   1996, BlowOut had revenue of $7.3 million and a loss of $1.0 million. 
   The loss related to the quarter ended June 30, 1996 was accrued at
   March 31, 1996 and is therefore not reflected in the June 30, 1996
   statement of operations.  For the quarter ended June 30, 1995,
   BlowOut had revenue of $.9 million and recorded a net loss of
   $68,000.  Comparisons to the quarter ended June 30, 1995, are not
   meaningful because of the acquisitions of two entities which occurred
   in June and September 1995. (See Note 8 of the Notes to the
   Consolidated Financial Statements included in the 1996 Annual Report
   to Shareholders filed on form 10-K.)

   Consolidated Balance Sheet

   At June 30, 1996, total assets were $54.6 million, a decrease of $1.7
   million from the $56.3 million at March 31, 1996.  As of June 30,
   1996, Accounts Receivable had increased $2.2 million to $17.3 million
   from $15.1 million at March 31, 1996.  The increase is due to the
   accrual of $4.5 million in receivables due to a large order which was
   received by the Company in June, 1996.  Offsetting this accrual was a
   reduction in accounts receivable due to the seasonal decline in
   revenue activity.  As of June 30, 1996, Other Investments decreased
   $1.4 million to $2.1 million from $3.5 million at March 31, 1996.  A
   majority of the decline was due to the repayment of a $1.0 million
   investment.  The remaining portion was due to a decrease in the
   market value of investments held at quarter end.

   As noted earlier, the Company approved plans to discontinue the
   operations of Pro Image and BlowOut.  At June 30, 1996 and March 31,
   1996, the net assets of Pro Image and BlowOut have been segregated in
   the Consolidated Financial Statements.  

   Net noncurrent assets of Pro Image which are included in net
   noncurrent assets of discontinued operations in the accompanying
   Consolidated Financial Statements at June 30, 1996 and March 31, 1996
   are comprised primarily of property and equipment and long-term debt. 
   Net current liabilities of Pro Image which are included in net
   current liabilities of discontinued operations in the accompanying
   Consolidated Financial Statements at June 30, 1996 and March 31, 1996
   are comprised primarily of inventory, receivables, accounts payable,
   accrued liabilities, estimated operating losses to be incurred by Pro
   Image through the expected disposal date and other costs associated
   with the disposition.

   Net noncurrent assets of BlowOut which are included in net non
   current assets of discontinued operations in the accompanying
   Consolidated Financial Statements at June 30, 1996 and March 31, 1996
   are comprised primarily of rental inventory, property and equipment,
   intangibles, and long-term debt.  Net current liabilities of BlowOut
   which are included in net current liabilities of discontinued
   operations in the accompanying Consolidated Financial Statements at
   June 30, 1996 and March 31, 1996 are comprised primarily of cash,
   inventory, accounts payable, accrued liabilities, estimated operating
   losses to be incurred by BlowOut through the expected disposal date
   and other costs associated with the disposition.


   LIQUIDITY AND CAPITAL RESOURCES

   At June 30, 1996, the Company had cash and other liquid investments
   of $1.7 million, compared to $3.0 million at March 31, 1996.  At June
   30, 1996, the Company's current ratio (current assets/current
   liabilities) increased to .73 from .70 at March 31, 1996.  

   The Company has an agreement for a line of credit in an amount not to
   exceed the lesser of $10 million or the sum of (a) 70 percent of the
   net amount of eligible accounts receivable as defined in the
   agreement plus (b) certain certificates of deposits and treasury
   bills as defined in the agreement.  The line of credit expires on
   October 27, 1996.  Interest is payable monthly at the bank's prime
   rate plus 1.5 percent (9.75 percent at June 30, 1996).  The lender
   has been granted an option to purchase 10,000 unregistered shares of
   common stock of the Company at $7 per share, which exceeded market
   value at the date of grant.  The line is secured by substantially all
   of the Company's assets (excluding Pro Image assets).  The terms of
   the agreement require, among other things, a minimum amount of
   tangible net worth, minimum current ratio and minimum total
   liabilities to tangible net worth.  The agreement also restricts the
   amount of net losses, loans and indebtedness and limits the payment
   of dividends on the Company's stock.  The Company was in compliance
   with these covenants as of June 30, 1996.  At June 30, 1996, the
   Company had $5.7 million outstanding borrowings under this agreement. 
   As of August 1, 1996, $4.0 million was repaid on the line resulting
   in a balance outstanding of $1.7 million.

   The Company is currently either negotiating extensions of its
   existing credit facilities or negotiating new credit facilities with
   its existing financial institution.  If not obtained or extended, the
   Company would seek alternative financing.  If alternative financing
   is not obtained, this could have a material adverse impact on the
   business.  While no absolute assurance can be given that the credit
   facilities will be extended or new ones obtained, it is management's
   belief that adequate financing will be obtained.

   Pro Image has a line of credit arrangement with a financial
   institution for the lesser of $5.0 million or the amount of the
   borrowing base as defined in the agreement.  Pro Image may borrow an
   additional $1.0 million under the line of credit agreement, subject
   to a dollar for dollar cash infusion from Rentrak.  Interest under
   the revised agreement is accrued at the financial institution's prime
   rate (8.25 percent at May 31, 1996) plus .25 percent.  The credit
   agreement expires on July 31, 1997.  As of May 31, 1996, Pro Image
   was not in compliance with their debt covenants.  Accordingly, the
   line of credit has been classified as current and is included in net
   current liabilities of discontinued operations in the accompanying
   Consolidated Financial Statements.
     
   The Company has established a retailer financing program whereby the
   Company will provide, on a selective basis, financing to video
   retailers who the Company believes have the potential for substantial
   growth in the industry.  In connection with these financings, the
   Company typically makes a loan to and/or an equity investment in the
   retailer.  In some cases, a warrant to purchase stock may be
   obtained.  As part of such financing, the retailer typically agrees
   to cause all of its current and future retail locations to
   participate in the PPT system for a designated period of time. Under
   these agreements, retailers are typically required to obtain some or
   all of their requirements of cassettes offered under the PPT system. 
   Notwithstanding the long term nature of such agreements, both the
   Company and the retailer may, in some cases, retain the right to
   terminate such agreement upon 30-90 days prior written notice. These
   financings are highly speculative in nature and involve a high degree
   of risk, and no assurance of a satisfactory return on investment can
   be given.  The amounts the Company could ultimately receive could
   differ materially in the near term from the amounts assumed in
   establishing reserves.  

   The Board of Directors has authorized up to $14 million to be used in
   connection with the Company's retailer financing program.  As of July
   1996, the Company has invested in, or made commitments to loan to or
   invest in, various video retailers in amounts representing
   substantially all of the $14 million authorized.  The loans,
   investments or commitments made to various retailers individually
   range from $0.2 million to $1.6 million.  Interest rates on the
   various loans range from the prime rate plus 1 percent to the prime
   rate plus 2 percent.  As the financings are made, and periodically
   throughout the terms of the agreements, the Company assesses the
   likelihood of recoverability of the amounts invested or loaned based
   on the financial position of each retailer.  This assessment includes
   reviewing available financial statements and cash flow projections of
   the retailer and discussions with retailers' management.

   As of June 30, 1996, the Company has invested or loaned approximately
   $6.3 million under the program.  Because of the financial condition
   of a number of these retailers, the Company has reserved
   approximately $6.1 million of the original loan or investment amount. 

   Subsequent to June 30, 1996, the Company entered into an agreement
   with a Japanese Corporation pursuant to which the Company would sell
   60 shares of Rentrak Japan stock for $4.5 million cash payable on
   August 30, 1996.  This will reduce the Company's interest in Rentrak
   Japan from 25 percent to 10 percent.  In connection with this
   agreement, the Japanese Corporation also has agreed to lend the
   Company $3.0 million on or before August 30, 1996.  The note, which
   will bear interest at 12 percent will be subordinated to all other
   debt and will be due on August 30, 1998.  Pursuant to this agreement,
   Rentrak may, at its sole discretion, use a portion or all of the loan
   proceeds to purchase up to 15 percent of the equity of BlowOut and
   deliver such equity to the Japanese Corporation in repayment of a
   portion or all of the note.

   Both Pro Image and BlowOut have experienced significant losses from
   operations and have used significant amounts of cash to fund
   operations during their most recent fiscal year and for the quarter
   ended June 30, 1996.  

   BlowOut is essentially a start-up company and is experiencing rapid
   growth requiring additional financing if it is to continue its
   expansion and to support operations of recently opened stores. 
   Subsequent to June 30, 1996, BlowOut received a commitment for a
   $1,000,000 secured loan at an annual interest rate of approximately
   14.0%.  The loan would have a term of five years and be secured by
   certain assets at each BlowOut store location.  The loan would be
   guaranteed by the Company until the lender is satisfied that
   BlowOut's financial condition is sufficient to justify the release of
   the Company's guarantee.  Each quarter the lender has agreed to
   consider increasing its commitment.  BlowOut is currently pursuing
   financing from several other sources and the Company has agreed to
   guarantee certain supplier debt and up to $7 million of outside
   financing to BlowOut.  

   The Company's exposure related to adverse financial and operational
   developments at Pro Image and BlowOut is limited to its receivables
   from an investment in BlowOut which will be retained after the
   planned disposition [See Note 15 of the Notes to the March 31, 1996
   Consolidated Financial Statements], certain guarantees previously
   made to BlowOut [See Note 9 of the Notes to the March 31, 1996
   Consolidated Financial Statements] and any funding covered by the
   financing guarantee discussed above.  The Company believes it will be
   able to fulfill these obligations and does not believe that the
   issues faced by Pro Image and BlowOut will have a material adverse
   effect on the Company.

   The Company's sources of liquidity include its cash balance, cash
   generated from operations and its available credit facilities
   (assuming such facilities are extended or new ones obtained). 
   Although its operations generated negative cash flow during fiscal
   1996 and substantial losses from discontinued operations, the sources
   of liquidity referred to above, along with the flexibility that the
   Company has in adjusting operating levels, are expected to be
   sufficient to fund the Company's operations for the fiscal year
   ending March 31, 1997.




                                  PART II

   Item 1.  Legal Proceedings.

             None

   Item 2.  Changes in Securities

             None

   Item 3.  Defaults upon Senior Securities

             None

   Item 4.  Submission of matters to a Vote of Security Holders

             None

   Item 5.  Exhibits and Reports on Form 8-K

            (a)  Exhibits - Exhibit 27 - Financial Data Schedule

            (b)  Reports on Form 8-K - None

   SIGNATURE

   Pursuant to the requirements of the Securities Exchange Act of 1934,
   the registrant has duly caused this report to be signed on its behalf
   by the undersigned thereunto duly authorized.

   Dated this 12th day of August, 1996

   RENTRAK CORPORATION:

   /s/ Carolyn A. Pihl

   Carolyn A. Pihl
   Chief Accounting Officer 

   Signing on behalf of the registrant 

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                                        <C>
<PERIOD-TYPE>                              3-MOS
<FISCAL-YEAR-END>                          MAR-31-1997
<PERIOD-END>                               JUN-30-1996
<CASH>                                       1,714,998
<SECURITIES>                                         0
<RECEIVABLES>                               20,977,332
<ALLOWANCES>                                   604,645
<INVENTORY>                                  1,257,952
<CURRENT-ASSETS>                            29,236,959
<PP&E>                                       5,342,604
<DEPRECIATION>                               4,135,710
<TOTAL-ASSETS>                              54,566,161
<CURRENT-LIABILITIES>                       39,887,472
<BONDS>                                              0
<COMMON>                                        12,139
                                0
                                          0
<OTHER-SE>                                  14,666,550
<TOTAL-LIABILITY-AND-EQUITY>                54,566,161
<SALES>                                     23,763,110
<TOTAL-REVENUES>                            23,763,110
<CGS>                                       19,454,334
<TOTAL-COSTS>                               23,077,162
<OTHER-EXPENSES>                               262,581
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             119,915
<INCOME-PRETAX>                                948,529
<INCOME-TAX>                                   372,233
<INCOME-CONTINUING>                            576,296
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   576,296
<EPS-PRIMARY>                                     0.05
<EPS-DILUTED>                                     0.05
        

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