RENTRAK CORP
10-Q, 1996-11-13
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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                         FORM 10-Q
                   
          SECURITIES AND EXCHANGE COMMISSION
                  Washington, D.C. 20549

   QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE 
   SECURITIES EXCHANGE ACT OF 1934

   (Mark One)

   [X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934 For Quarter Ended:     

                          September 30, 1996

                                  OR

   [ ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
          SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from 
                  to                   

   Commission file number: 0-15159

   RENTRAK CORPORATION
   (Exact name of registrant as specified in its charter)

   OREGON                              93-0780536
   (State or other jurisdiction of     (I.R.S. Employer
   incorporation or organization)       Identification no.)

   7227 N.E. 55th Avenue, Portland, Oregon           97218
   (Address of principal executive offices)          (Zip Code)

   Registrant's telephone number, including area code: (503) 284-7581

   Indicate by check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such
   shorter period that the registrant was required to file such
   reports), and (2) has been subject to such filing requirements for
   the past 90 days.  Yes (x)      No ( )

   As of October 31, 1996, the Registrant had 12,154,239 shares of
   Common Stock outstanding.


   PART I. FINANCIAL INFORMATION

   Item 1.  Financial Statements

   Consolidated Statements of Operations for the three month periods
   ended September 30, 1996 and September 30, 1995

   Consolidated Statements of Operations for the six month periods ended
   September 30, 1996 and September 30, 1995

   Consolidated Balance Sheets as of September 30, 1996 and March 31,
   1996

   Consolidated Statements of Cash Flows for the six month periods ended
   September 30, 1996 and September 30, 1995

   Notes to Consolidated Financial Statements


<TABLE>
                                          RENTRAK CORPORATION
                                       STATEMENTS OF OPERATIONS
<CAPTION>
                                                    (Unaudited)             
                                          Three Months Ended September 30,    
                                                1996               1995    

         <S>                              <C>                  <C>
         REVENUES:
            PPT                           $ 29,962,381         $ 26,611,510 
            Other                            5,442,310            1,312,331 

                                            35,404,691           27,923,841 


         OPERATING COSTS AND EXPENSES:
            Cost of sales                   25,446,970           22,008,497 
            Selling and administrative       3,683,032            4,089,237 

                                            29,130,002           26,097,734 

         INCOME FROM OPERATIONS              6,274,689            1,826,107 

         OTHER INCOME (EXPENSE):
            Interest income                    112,054              201,109 
            Interest expense                   (62,035)             (84,515)
            Other                              110,000             (198,087)

                                               160,019              (81,493)

         INCOME FROM CONTINUING
            OPERATIONS BEFORE INCOME 
            TAX PROVISION                    6,434,708            1,744,614 

         INCOME TAX PROVISION                2,458,775              505,938 

         INCOME FROM CONTINUING OPERATIONS   3,975,933            1,238,676 

         LOSS FROM OPERATIONS OF DISCONTINUED
           SUBSIDIARIES (LESS APPLICABLE INCOME 
           TAX BENEFIT OF $959,959 in 1995)      -               (1,465,579)

         NET INCOME (LOSS)                $  3,975,933         $   (226,903)

         EARNINGS (LOSS) PER COMMON 
           SHARE AND COMMON 
           EQUIVALENT SHARE 
            Continuing operations         $       0.26         $       0.10 
            Discontinued operations                -                  (0.12)

         NET INCOME (LOSS)                $       0.26         $      (0.02)


         SHARES USED IN PER SHARE 
           CALCULATION                      16,323,636           11,897,209 

                                The accompanying notes are an integral
                                       part of these statements.



                                          RENTRAK CORPORATION
                                       STATEMENTS OF OPERATIONS
<CAPTION>
                                                     (Unaudited)             

                                          Six Months Ended September 30,    
                                               1996                1995    
         <S>                              <C>                  <C>
         REVENUES:
            PPT                           $ 52,611,077         $ 48,636,467 
            Other                            6,556,724            2,643,864 

                                            59,167,801           51,280,331 

         OPERATING COSTS AND EXPENSES:
            Cost of sales                   44,901,304           40,896,909 
            Selling and administrative       7,305,860            8,200,453 

                                            52,207,164           49,097,362 

         INCOME FROM OPERATIONS              6,960,637            2,182,969 

         OTHER INCOME (EXPENSE):
            Interest income                    285,675              470,394 
            Interest expense                  (181,950)             (93,127)
            Other                              318,875             (198,087)

                                               422,600              179,180 

         INCOME FROM CONTINUING
            OPERATIONS BEFORE INCOME 
            TAX PROVISION                    7,383,237            2,362,149 

         INCOME TAX PROVISION                2,831,008              685,023 

         INCOME FROM CONTINUING OPERATIONS   4,552,229            1,677,126 

         LOSS FROM OPERATIONS OF DISCONTINUED
            SUBSIDIARIES (LESS APPLICABLE INCOME 
            TAX BENEFIT OF $1,479,273 in 1995)   -               (2,240,146)

         NET INCOME (LOSS)                $  4,552,229         $   (563,020)

         EARNINGS (LOSS) PER COMMON SHARE 
           AND COMMON EQUIVALENT SHARE 
            Continuing operations         $       0.31         $       0.14 
            Discontinued operations                -                  (0.19)

         NET INCOME (LOSS)                $       0.31         $      (0.05)

         SHARES USED IN PER 
           SHARE CALCULATION                16,300,423           11,710,528 

                                The accompanying notes are an integral
                                       part of these statements.

                                                    

                                         RENTRAK CORPORATION 
                                            BALANCE SHEETS
                                                ASSETS

<CAPTION>
                                                 (Unaudited)
                                               September 30,        March 31,
                                                    1996              1996   
         <S>                                   <C>               <C>
         CURRENT ASSETS: 
            Cash and cash equivalents          $  4,879,700      $  2,683,128
            Investment securities available
            for sale                                   -              344,500
            Accounts receivable, net of 
              allowance for doubtful accounts
              of $345,259 and $627,895           15,611,237        15,116,203
            Accounts receivable - affiliates      1,437,811         3,227,006
            Advances to program suppliers         1,391,151         1,462,875
            Inventory                             1,492,983         1,737,695
            Deferred tax asset                    1,427,969         1,353,226
            Other current assets                  1,793,786         3,343,389

            Total current assets                 28,034,637        29,268,022

         PROPERTY AND EQUIPMENT, net              1,016,678         1,466,177

         INTANGIBLES, net                           345,132           347,137

         NOTES RECEIVABLE - AFFILIATE             2,800,000         2,800,000

         OTHER INVESTMENTS, net                   1,772,972         3,477,105

         DEFERRED TAX ASSET                       3,002,538         2,918,838

         OTHER ASSETS                               709,178         1,225,331

         NET NONCURRENT ASSETS OF
           DISCONTINUED OPERATIONS               14,749,248        14,749,248

                                               $ 52,430,383      $ 56,251,858


                                The accompanying notes are an integral
                                     part of these balance sheets.


                                         RENTRAK CORPORATION 
                                            BALANCE SHEETS
                                 LIABILITIES AND STOCKHOLDERS' EQUITY

<CAPTION>
                                              (Unaudited)
                                             September 30,          March 31,
                                                 1996                 1996   
         <S>                                <C>                  <C>
         CURRENT LIABILITIES:
            Line of credit                  $       -            $  2,700,000 
            Accounts payable                  15,783,433           21,795,843 
            Accrued liabilities                3,097,497            2,163,325 
            Accrued compensation               1,544,254            1,240,543 
            Deferred revenue                   1,436,876            2,004,865 
            Net current liabilities of 
              discontinued operations         11,942,858           11,942,858 

            Total current liabilities         33,804,918           41,847,434 

         COMMITMENTS AND CONTINGENCIES

         STOCKHOLDERS' EQUITY:
            Preferred stock $.001 par value;
              Authorized: 10,000,000 shares         -                    -   
            Common stock, $.001 par value;
              Authorized: 30,000,000 shares
              Issued and outstanding: 
              12,141,241 shares at September 30,
              1996 and 12,138,216 shares at
              March 31, 1996                      12,141               12,138 
            Capital in excess of par value    49,088,037           49,583,514 
            Net unrealized gain on investment 
              securities                          45,774              567,508 
            Accumulated deficit              (28,813,933)         (33,366,162)
            Less- Deferred charge - warrants  (1,706,554)          (2,392,574)
                                              18,625,465           14,404,424 

                                            $ 52,430,383         $ 56,251,858 

                                The accompanying notes are an integral
                                     part of these balance sheets.


                                          RENTRAK CORPORATION
                                        STATEMENT OF CASH FLOWS
<CAPTION>
                                                          (Unaudited)        
                                                 Six Months Ended September 30,   
                                                        1996            1995    
      <S>                                          <C>             <C>
      CASH FLOWS FROM OPERATING ACTIVITIES:
         Net income (loss)                         $   4,552,229   $  (563,020)
         Adjustments to reconcile 
           income (loss) to net 
           cash provided (used) in operations
         Gain on investment/asset sales                 (318,875)     (236,964)
         Depreciation                                    506,755     1,069,403 
         Amortization of intangibles                      82,462       681,348 
         Amortization of warrants                        189,107       337,144 
         Provision for doubtful accounts                 (88,633)     (461,693)
         Retailer financing program reserves            (334,911)     (503,098)
         Studio advance reserves                        (112,612)      350,000 
         Deferred income taxes                           161,331          -    
         Change in specific accounts, net of
          effects in 1995 of purchase of business:
             Accounts receivable                        (406,401)   (1,890,640)
             Advance to program suppliers                184,336       761,664 
             Inventory                                   244,712    (1,140,100)
             Other current assets                      3,338,798    (4,799,425)
             Accounts payable                         (6,012,410)   (1,849,360)
             Accrued liabilities and compensation      1,237,883       567,778 
             Deferred revenue                           (567,989)         -     

               Net cash provided (used) by 
                operations                             2,655,782    (9,111,638)

      CASH FLOWS FROM INVESTING ACTIVITIES:
          Purchases of property and equipment            (76,120)     (934,360)
          Payment for purchase of business,
            net of cash acquired                            -          (77,507)
          Reductions (purchases) of other assets 
            and intangibles                              435,696    (1,718,663)
          Reduction in retailer
            financing program                          1,334,911     2,190,699 
          Proceeds from sale of investments/assets       544,864     2,836,849 

              Net cash provided by      
              investing activities                     2,239,351     2,241,271 

      CASH FLOWS FROM FINANCING ACTIVITIES:
          Borrowings (payments) under line of credit  (2,700,000)         -    
          Net Redemptions of Common Stock                  1,439     1,277,525 

              Net cash provided (used)
              by financing activities                 (2,698,561)    1,277,525 

      NET INCREASE (DECREASE) IN CASH AND CASH
         EQUIVALENTS                                   2,196,572    (5,592,842)

      CASH AND CASH EQUIVALENTS AT BEGINNING
         OF PERIOD                                     2,683,128    13,815,718 

      CASH AND CASH EQUIVALENTS AT END 
         OF PERIOD                                 $   4,879,700  $  8,222,876 

      SUPPLEMENTAL DISCLOSURES OF CASH
         FLOW INFORMATION:
            Cash paid during the period for -
              Interest                             $     197,642  $       -   
              Income taxes paid (refunded)         $    (314,228) $    112,559 

      NON-CASH ACTIVITIES:
            Decrease in Net Unrealized
              Gain (loss) on 
              Investment Securities                $     521,734  $  (1,434,182)
            Reduction of Warrants                  $     496,913  $        -    

</TABLE>

   RENTRAK CORPORATION 
   NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

   NOTE A:     Basis of Presentation

   The accompanying unaudited Condensed Consolidated Financial
   Statements of RENTRAK CORPORATION  (the "Company"), have been
   prepared pursuant to the rules and regulations of the Securities and
   Exchange Commission (SEC).  Certain information and footnote dis-
   closures normally included in financial statements prepared in
   accordance with generally accepted accounting principles have been
   condensed or omitted pursuant to such rules and regulations.  The
   results of operations for the three and six month periods ended
   September 30, 1996 are not necessarily indicative of the results to
   be expected for the entire fiscal year ending March 31, 1997.  The
   Condensed Consolidated Financial Statements should be read in
   conjunction with the Consolidated Financial Statements and footnotes
   thereto included in the Company's 1996 Annual Report to Shareholders.

   The financial statements reflect, in the opinion of management, all
   material adjustments (which include only normal and recurring
   adjustments) necessary to present fairly the Company's financial
   position and results of operations.  

   The Consolidated Financial Statements include the accounts of the
   Company, its majority owned subsidiaries, and those subsidiaries in
   which the Company has a controlling interest after elimination of all
   intercompany accounts and transactions.  Investments in affiliated
   companies owned 20 to 50 percent are accounted for by the equity
   method.

   Pro Image Inc's. ("Pro Image") year-end is February 28.  As there are
   no intervening events which materially affect the financial position
   or results of operations, the consolidated statements include Pro
   Image's balance sheet as of August 31, 1996 and February 29, 1996 and
   the statement of operations and cash flows for the three and six
   month periods ended August 31, 1995, which are included in the
   Consolidated Financial Statements as discontinued operations.

   BlowOut Entertainment, Inc's ("BlowOut") balance sheet as of
   September 30, 1996 and March 31, 1996 and the statements of
   operations and cash flows for the three and six month periods ended
   September 30, 1995 are included in the Consolidated Financial
   Statements as discontinued operations.

   Subsequent to March 31, 1996, the Company approved plans to
   discontinue the operations of Pro Image and BlowOut (see Note B and
   Note 15 to the Notes to the March 31, 1996 Consolidated Financial
   Statements included in the 1996 Annual Report to Shareholders filed
   on Form 10-K).  Accordingly, the financial results of these entities
   are reflected as discontinued operations in the March 31, 1996 and
   September 30, 1996 financial statements, and the previous year
   statements of operations have been restated to reflect these entities
   as discontinued.  The 1995 cash flow statement has not been restated.

   NOTE B:     Planned Divestitures

   During the quarter ended March 31, 1996, the Company assessed its
   overall business strategy and decided to divest two subsidiary units
   -- Pro Image and BlowOut.  The Company's Board of Directors has
   approved in principle the spin-off of BlowOut and the sale or other
   disposition of Pro Image.  Thus, the operations of Pro Image and
   BlowOut are reflected as discontinued operations in the accompanying
   statements of operations.  Refer to Note 15 of the Notes to the March
   31, 1996 Consolidated Financial Statements included in the 1996
   Annual Report to Shareholders filed on Form 10-K for a discussion of
   the Company's divestiture plans, reserves established by the Company
   related to the discontinued operations, and the nature of
   management's estimates used in determining the reserves.  At
   September 30, 1996 there have been no changes in the total reserves
   which were recorded at March 31, 1996 related to discontinued
   operations.

   During the quarter, further progress was achieved with the Company's
   plans to divest its two discontinued operations.  Pro Image, composed
   of 158 franchised and 66 corporately owned stores at June 30th, has
   been downsized to 42 corporately owned stores and 141 franchised
   stores.  This was accomplished through the closure of 17 under
   performing corporate stores, and the sale of 7 corporate stores and
   the termination of franchise agreements covering 18 stores.  Proceeds
   of the sales and terminations were used to increase inventory at the
   remaining stores and to reduce Pro Image bank debt.  Pro Image
   expects to sell or close the remaining stores and to divest the
   franchise business before the end of the fiscal year. 

   The Company expects to complete a distribution of shares comprising
   approximately 60% of BlowOut prior to November 30, 1996.  The
   distribution is expected to result in Rentrak stockholders receiving
   one BlowOut share for every 8.34 Rentrak shares they hold at the
   record date.  Rentrak's holding in BlowOut will be reduced to 9.9% in
   the process.

   Both Pro Image and BlowOut have experienced significant losses from
   operations and have used significant amounts of cash to fund
   operations during their most recent fiscal year and for the three and
   six month periods ended September 30, 1996.  

   BlowOut is essentially a start-up company and is experiencing rapid
   growth requiring additional financing if it is to continue its
   expansion and to support operations of recently opened stores.  In
   July 1996, BlowOut obtained a credit facility in an aggregate
   principal amount of $2.0 million for a five-year term.  Amounts
   outstanding under the credit facility bear interest at a fixed rate
   per annum equal to 13.98%  The loan is guaranteed by the Company
   until the lender is satisfied that BlowOut's financial condition is
   sufficient to justify the release of the Company's guarantee.  Each
   quarter the lender has agreed to consider increasing its commitment. 
   In August 1996, BlowOut also obtained an additional revolving line of
   credit in the maximum principal amount at one time outstanding of
   $5.0 million.  Under the Line of Credit, BlowOut may only draw up to
   80% of the Orderly Liquidation Value (as defined by the Line of
   Credit) of eligible new and used video cassette inventory.  Advances
   under the Line of Credit will bear interest at a floating rate per
   annum equal to the Bank of America Reference Rate plus 2.75% (11% as
   of September 30, 1996).  The term of the Line of Credit is three
   years.  The Line of Credit will be guaranteed by the Company until
   BlowOut is "spun-off" to the shareholders of the Company and the
   shares of BlowOut Common Stock are publicly traded, thereafter, the
   Company has agreed, under certain circumstances in the event of
   default under the Line of Credit, to repurchase BlowOut's video
   cassette inventory at specified amounts.

   The Company's exposure related to adverse financial and operational
   developments at Pro Image and BlowOut is limited to its receivables
   from and investment in BlowOut which will be retained after the
   planned spin-off (see Note 15 of the Notes to the March 31, 1996
   Consolidated Financial Statements), certain guarantees previously
   made to BlowOut (see Note 9 of the Notes to the March 31, 1996
   Consolidated Financial Statements) and any funding covered by the
   financing guarantees discussed above.  The Company believes it has
   the wherewithal to fulfill these obligations and does not believe
   that the issues faced by Pro Image and BlowOut will have a material
   adverse effect on the Company.

   NOTE C:    Net Income/Loss Per Share

   For the quarter and six month periods ended September 30, 1995, net
   loss per share of common stock is computed on the basis of the
   weighted average shares of common stock outstanding plus common
   equivalent shares arising from dilutive stock options, using the
   treasury stock method. The Company's  outstanding warrants were not
   dilutive during these periods.

   For the quarter and six month periods ended September 30, 1996, net
   earnings per share is computed using the "modified" treasury stock
   method.  Under this method, the number of shares are based on the
   weighted average number of shares outstanding and the assumed
   exercise of common stock equivalent options and warrants regardless
   of whether the market price of the common stock exceeded the exercise
   price of the options and warrants.  In addition, contingent warrants
   were assumed to have been exercised.  The number of treasury shares
   assumed to be purchased with the proceeds from the exercise of stock
   options and warrants is limited to 20 percent of the outstanding
   shares at period end. Proceeds from exercise of the options and
   warrants in excess of those used to purchase treasury shares were
   assumed to have been used to repay amounts outstanding under the
   Company's line of credit and then any excess to have been invested in
   government securities with the resultant net interest income,
   adjusted for appropriate tax effects, added to net income for
   purposes of calculating earnings per share.


   NOTE D:    Interest in Foreign Corporation

   In December 1989, the Company entered into an agreement with a
   Japanese Corporation and formed a jointly-owned Japanese corporation,
   Rentrak Japan.  Rentrak Japan's purpose is to market PPT in the
   Pacific Rim.  The Company has provided its PPT technology and certain
   trademarks and service marks.  The Japanese owner has provided
   substantially all operating capital.  Until August 1996, the Company
   had a one-fourth interest in Rentrak Japan and accounted for its
   interest in Rentrak Japan using the equity method.  As of March 31,
   1993, the Company's investment in Rentrak Japan was written down to
   zero.  The Company had provided no guarantees or other financial
   commitments for the investee which would require the recognition of
   additional losses under the equity method.  

   In August 1996, the Company sold 60 shares of Rentrak Japan stock to
   a Japanese corporation for $110,000.  This reduced the Company's
   interest in Rentrak Japan from 25 percent to 10 percent.  In
   addition, the Company received a one-time royalty payment from
   Rentrak Japan of $4,390,000 in August, 1996.


   NOTE E:     Major Suppliers

   For the quarter ended September 30, 1996, the Company had one program
   supplier whose product generated 31 percent, a second that generated
   25 percent, and a third that generated an additional 18 percent of
   Rentrak revenues.  For the six month period ended September 30, 1996,
   the Company had one program supplier whose product generated 35
   percent, a second that generated 26 percent and a third that
   generated an additional 16 percent of Rentrak revenues.  No other
   program suppliers provided product which generated more than 10
   percent of revenue for the three or six month periods ended September
   30, 1996.  

   For the quarter ended September 30, 1995, the Company had one program
   supplier whose product generated 38 percent, a second that generated
   21 percent, and a third that generated an additional 12 percent of
   Rentrak revenues.  For the six month period ended September 30, 1995,
   the Company had one program supplier whose product generated 37
   percent, a second that generated 23 percent, and a third that
   generated an additional 10 percent of Rentrak revenues.  No other
   program suppliers provided product which generated more than 10
   percent of revenue for the three or six month periods ended September
   30, 1995.  


   ITEM 7.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL    
               CONDITION AND RESULTS OF OPERATIONS

   Forward Looking Statements

   Information included in Management's Discussion and Analysis of
   Financial Conditions and Results of Operations regarding revenue
   growth, gross profit margin and liquidity constitute forward-looking
   statements that involve a number of risks and uncertainties.  The
   following factors are among the factors that could cause actual
   results to differ materially from the forward-looking statements:
   business conditions and growth in the video industry and general
   economics, both domestic and international; competitive factors,
   including increased competition, new technology, and the continued
   availability of cassettes from Program Suppliers.  Such factors are
   discussed in more detail in the Company's 1996 Annual Report to
   Shareholders.

   Results of Operations

   As discussed in the Notes to the March 31, 1996 Consolidated
   Financial Statements, the Company determined plans to discontinue the
   operations of Pro Image and BlowOut.  Accordingly the financial
   results of these entities are reflected as discontinued operations in
   the September 30, 1996 and the March 31, 1996 financial statements,
   and the previous years statements of operations have been restated to
   reflect these entities as discontinued.  

   For a more meaningful analysis, results are presented for three
   groups of operations: Continuing Operations which is comprised
   primarily of Domestic PPT Operations, including Canada PPT
   Operations; Discontinued Operations of Pro Image; and Discontinued
   Operations of BlowOut.  All significant intercompany transactions
   have been eliminated except for those transactions between continuing
   and discontinued operations which are expected to continue in the
   future after disposition of the entities.  


   Continuing Operations - PPT Operations and Other Continuing
   Subsidiaries

   For the quarter ended September 30, 1996, total revenue increased
   $7.5 million, or 27 percent, rising to $35.4 million from $27.9
   million in the quarter ended September 30, 1995.  For the six month
   period ended September 30, 1996, total revenue increased $7.9
   million, or 15 percent, rising to $59.2 million from $51.3 million in
   the six month period ended September 30, 1995.  Total revenue
   includes the following fees: processing fees generated when retailers
   are approved for participation in the PPT system; handling fees
   generated when prerecorded videocassettes ("Cassettes") are
   distributed to retailers; transaction fees generated when retailers
   rent Cassettes to consumers; sell-through fees generated when
   retailers sell Cassettes to consumers; royalty payments from Rentrak
   Japan; and sale of video cassettes. 

   During the quarter ended September 30, 1996, the Company received,
   and recognized in other revenue, $4.4 million in one-time royalty
   payments from Rentrak Japan.  In addition to the royalty revenue, the
   increase in total revenue and the increases described in the
   following paragraph were primarily due to the growth in (i) the
   number of retailers approved to lease Cassettes under the PPT system
   from the Company (the "Participating Retailers") and (ii) the total
   number of Cassettes leased under the PPT system.  By September 30,
   1996, the number of Participating Retailers had grown 20 percent to
   4,879 from 4,077 a year earlier.  

   Cost of sales for the quarter ended September 30, 1996 rose to $25.5
   million from $22.0 million the prior year, an increase of $3.5
   million, or 16 percent.  Cost of sales for the six month period ended
   September 30, 1996 rose to $44.9 million from $40.9 million the prior
   year, an increase of $4.0 million or 10 percent.  The increases are
   primarily due to the increase in revenue noted above.  

   The gross profit margin increased to 28 percent in the quarter ended
   September 30, 1996 from 21 percent the previous year.  The gross
   profit margin increased to 24 percent in the six month period ended
   September 30, 1996 from 20 percent in the six month period ended
   September 30, 1995.  The increases are primarily due to the inclusion
   of the one-time royalty payment of $4.4 million.  Excluding the $4.4
   million royalty payment, the gross margin was 18% in both the three
   and six month periods ended September 30, 1996.  The decrease from
   the previous year reflects an increase in major motion picture studio
   product, which traditionally has a lower gross margin and the
   curtailment of the operations of the software development company
   which historically has generated higher margins.

   Selling, general and administrative expenses were $3.7 million for
   the quarter ended September 30, 1996 compared to $4.1 million in the
   quarter ended September 30, 1995, a decrease of $.4 million, or 10
   percent.  Selling, general and administrative expenses were $7.3
   million in the six month period ended September 30, 1996 compared to
   $8.2 million in the six month period ended September 30, 1995, a
   decrease of $0.9 million or 11 percent.  These decreases were
   primarily due to the reduction in advertising co-op allowances in
   excess of amounts retained from program suppliers.  As a percentage
   of total revenue, selling, general and administrative expenses
   decreased from 15 percent for the quarter ended September 30, 1995 to
   10 percent for the quarter ended September 30, 1996.  As a percentage
   of total revenue, selling, general and administrative expenses
   decreased from 16 percent for the six month period ended September
   30, 1995 to 12 percent for the six month period ended September 30,
   1996.  These decreases are primarily due to the $4.4 million in
   royalty revenue which had no effect on selling, general and
   administrative expenses.

   Other income (expense) was $0.2 million for the quarter ended
   September 30, 1996 and ($0.1) million for the quarter ended September
   30, 1995.  Other income was $0.4 million in the six month period
   ended September 30, 1996 and $0.2 million in the six month period
   ended September 30, 1995, an increase of $0.2 million or 136 percent.
   Other income in the six month period ended September 30, 1996
   includes a gain of $0.3 million on the sale of corporate securities
   which includes the sale of 60 shares of Rentrak Japan stock for
   $110,000.

   For the quarter ended September 30, 1996, PPT Operations recorded a
   pre-tax profit of $6.4 million, or 18 percent of total revenue,
   compared to a pre-tax profit of $1.7 million, or 6 percent of total
   revenue in the quarter ended September 30, 1995.  For the six month
   period ended September 30, 1996, Domestic PPT Operations recorded a
   pre-tax profit of $7.4 million, or 12 percent of total revenue,
   compared to a pre-tax profit of $2.4 million or 5 percent of total
   revenue for the six month period ended September 30, 1995.

   Included in the amounts above are the results from Other Subsidiaries
   which are primarily comprised of a software development company and
   other video retail and other operations.  For the quarter ended
   September 30, 1996, Other Subsidiaries recorded pre-tax income of
   $0.1 million compared to a pre-tax loss of $0.4 million for the
   quarter ended September 30, 1995. For the six month period ended
   September 30, 1996, Other Subsidiaries recorded pre-tax income of
   $0.1 million compared to a pre-tax loss of $0.4 million for the six
   month period ended September 30, 1995.


   Discontinued Operations - Pro Image  

   The Board of Directors approved in principle the disposition of Pro
   Image.  The Company anticipates that the disposition will be effected
   through a series of dispositions of all or substantially all of Pro
   Image's assets.  Pro Image, composed of 158 franchised and 66
   corporately owned stores at June 30th, has been downsized to 42
   corporately owned stores and 141 franchised stores.  This was
   accomplished through the closure of 17 under performing corporate
   stores, and the sale of 7 corporate stores and the termination of
   franchise agreements covering 18 stores.  Proceeds of the sales and
   terminations were used to increase inventory at the remaining stores
   and to reduce Pro Image bank debt.  Pro Image expects to sell or
   close the remaining stores and to divest the franchise business
   before the end of the fiscal year.  Total revenue from Pro Image
   decreased to $7.2 million for the quarter ended August 31, 1996 from
   $8.3 million for the quarter ended August 31, 1995.  Total revenue
   from Pro Image increased to $14.3 million for the six months ended
   August 31, 1996 from $14.2 million for the six months ended August
   31, 1995.  For the quarter ended August 31, 1996, Pro Image recorded
   a pre-tax loss of $1.2 million.  This compares with a pre-tax loss of
   $0.8 million for the quarter ended August 31, 1995.  For the six
   months ended August 31, 1996, Pro Image recorded a pre-tax loss of
   $2.8 million.  This compares with a pre-tax loss of $2.1 million for
   the six months ended August 31, 1995.  The losses related to the
   three and six months ended August 31, 1996 were accrued at March 31,
   1996 and are therefore not reflected in the September 30, 1996
   statements of operations. 

   Discontinued Operations - BlowOut

   In October 1996, the Company filed with the Securities and Exchange
   Commission a Form 10/A Registration Statement pursuant to which
   Rentrak would dividend to its shareholders shares of BlowOut
   representing approximately sixty percent ownership of BlowOut. 
   Rentrak would retain 9.9 percent and certain minority shareholders
   would retain 30.1 percent.  Final disposition of BlowOut is expected
   to be completed prior to November 30, 1996.  The proposed divestiture
   through a stock dividend is subject to a number of conditions,
   including formal declaration of a dividend by the Board of Directors. 
   Total revenue from BlowOut increased to $7.9 million for the quarter
   ended September 30, 1996 from $3.1 million for the quarter ended
   September 30, 1995.  Total revenue from BlowOut increased to $15.2
   million for the six months ended September 30, 1996 from $4.0 million
   for the six months ended September 30, 1995.  For the quarter ended
   September 30, 1996, BlowOut recorded a pre-tax loss of $1.8 million. 
   This compares with a pre-tax loss of $1.7 million for the quarter
   ended September 30, 1995.  For the six months ended September 30,
   1996, BlowOut recorded a pre-tax loss of $2.8 million.  This compares
   with a pre-tax loss of $1.9 million for the six months ended
   September 30, 1995.  The losses related to the three and six months
   ended September 30, 1996 were accrued at March 31, 1996 and are
   therefore not reflected in the September 30, 1996 statements of
   operations.  Comparisons to the three and six months ended September
   30, 1995, are not meaningful because of the acquisitions of two
   entities which occurred in June and September 1995. (See Note 8 of
   the Notes to the Consolidated Financial Statements included in the
   1996 Annual Report to Shareholders filed on form 10-K.)



   Balance Sheet

   At September 30, 1996, total assets were $52.4 million, a decrease of
   $3.9 million from the $56.3 million at March 31, 1996.  As of
   September 30, 1996, Other Investments decreased $1.7 million to $1.8
   million from $3.5 million at March 31, 1996.  A majority of the
   decline was due to the repayment of a $1.0 million investment.  The
   remaining portion was due to a decrease in the market value of
   investments held at September 30, 1996.  As of September 30, 1996,
   Accounts Receivable-affiliates decreased $1.8 million due to
   repayment from an affiliate of amounts due.

   As noted earlier, the Company approved plans to discontinue the
   operations of Pro Image and BlowOut.  At September 30, 1996 and March
   31, 1996, the net assets of Pro Image and BlowOut have been
   segregated in the Consolidated Financial Statements.  

   Net noncurrent assets of Pro Image which are included in net
   noncurrent assets of discontinued operations in the accompanying
   Consolidated Financial Statements at September 30, 1996 and March 31,
   1996 are comprised primarily of property and equipment and long-term
   debt.  Net current liabilities of Pro Image which are included in net
   current liabilities of discontinued operations in the accompanying
   Consolidated Financial Statements at September 30, 1996 and March 31,
   1996 are comprised primarily of inventory, receivables, accounts
   payable, accrued liabilities, estimated operating losses to be
   incurred by Pro Image through the expected disposal date and other
   costs associated with the disposition.

   Net noncurrent assets of BlowOut which are included in net non
   current assets of discontinued operations in the accompanying
   Consolidated Financial Statements at September 30, 1996 and March 31,
   1996 are comprised primarily of rental inventory, property and
   equipment, intangibles, and long-term debt.  Net current liabilities
   of BlowOut which are included in net current liabilities of
   discontinued operations in the accompanying Consolidated Financial
   Statements at September 30, 1996 and March 31, 1996 are comprised
   primarily of cash, inventory, accounts payable, accrued liabilities,
   estimated operating losses to be incurred by BlowOut through the
   expected disposal date and other costs associated with the
   disposition.


   LIQUIDITY AND CAPITAL RESOURCES

   At September 30, 1996, the Company had cash and other liquid
   investments of $4.9 million, compared to $3.0 million at March 31,
   1996.  At September 30, 1996, the Company's current ratio (current
   assets/current liabilities) increased to .83 from .70 at March 31,
   1996.

   The Company has an agreement for a line of credit in an amount not to
   exceed the lesser of $10 million or the sum of (a) 70 percent of the
   net amount of eligible accounts receivable as defined in the
   agreement plus (b) certain certificates of deposits and treasury
   bills as defined in the agreement.  The line of credit expires on
   October 27, 1996.  Interest is payable monthly at the bank's prime
   rate plus 1.5 percent (9.75 percent at September 30, 1996).  The
   lender has been granted a warrant to purchase 30,000 unregistered
   shares of common stock of the Company at $7 per share, which exceeded
   market value at the date of grant.  The line is secured by
   substantially all of the Company's assets (excluding Pro Image
   assets).  The terms of the agreement require, among other things, a
   minimum amount of tangible net worth, minimum current ratio and
   minimum total liabilities to tangible net worth.  The agreement also
   restricts the amount of net losses, loans and indebtedness and limits
   the payment of dividends on the Company's stock.  The Company was in
   compliance with these covenants as of September 30, 1996.  There were
   no amounts outstanding on the line at September 30, 1996.  Subsequent
   to September 30, 1996, the Company received a commitment from the
   bank to renew the line through October, 1997.  The commitment is for
   a line of credit in an amount not to exceed the lesser of $10 million
   or the sum of (a) 80 percent of the net amount of eligible accounts
   receivable as defined in the agreement, plus (b) certain certificates
   of deposits and treasury bills as defined in the agreement.  Interest
   is payable at the bank's prime rate plus .5 percent or LIBOR plus 3
   percent.

   Pro Image has a line of credit arrangement with a financial
   institution for the lesser of $5.0 million or the amount of the
   borrowing base as defined in the agreement.  Pro Image may borrow an
   additional $1.0 million under the line of credit agreement, subject
   to a dollar for dollar cash infusion from Rentrak.  Interest under
   the agreement is accrued at the financial institution's prime rate
   (8.25 percent at May 31, 1996) plus .25 percent.  The credit
   agreement expires on July 31, 1997.  As of August 31, 1996, Pro Image
   was not in compliance with their debt covenants.  Accordingly, the
   outstanding balance of $1.8 million at August 31, 1996 under the line
   of credit has been classified as current and is included in net
   current liabilities of discontinued operations in the accompanying
   Consolidated Financial Statements.
     
   The Company has established a retailer financing program whereby the
   Company will provide, on a selective basis, financing to video
   retailers who the Company believes have the potential for substantial
   growth in the industry.  In connection with these financings, the
   Company typically makes a loan to and/or an equity investment in the
   retailer.  In some cases, a warrant to purchase stock may be
   obtained.  As part of such financing, the retailer typically agrees
   to cause all of its current and future retail locations to
   participate in the PPT system for a designated period of time.  Under
   these agreements, retailers are typically required to obtain all of
   their requirements of cassettes offered under the PPT system or
   obtain a minimum amount of cassettes based on a percentage of the
   retailer's revenues.  Notwithstanding the long term nature of such
   agreements, both the Company and the retailer may, in some cases,
   retain the right to terminate such agreement upon 30-90 days prior
   written notice. These financings are highly speculative in nature and
   involve a high degree of risk, and no assurance of a satisfactory
   return on investment can be given.  The amounts the Company could
   ultimately receive could differ materially in the near term from the
   amounts assumed in establishing reserves.  

   The loans, investments or commitments made to various retailers
   individually range from $0.2 million to $1.6 million.  Interest rates
   on the various loans range from the prime rate plus 1 percent to the
   prime rate plus 2 percent.  As the financings are made, and
   periodically throughout the terms of the agreements, the Company
   assesses the likelihood of recoverability of the amounts invested or
   loaned based on the financial position of each retailer.  This
   assessment includes reviewing available financial statements and cash
   flow projections of the retailer and discussions with retailers'
   management.

   As of September 30, 1996, the Company had approximately $5.5 million
   outstanding in loans and investments under the program.  Because of
   the financial condition of a number of these retailers, the Company
   has reserved approximately $5.3 million of the original loan or
   investment amount.  

   Subsequent to September 30, 1996, the Board of Directors authorized
   the Company to make additional loans and investments in retailers up
   to a maximum of $10 million outstanding in total under the program at
   any point in time.

   Both Pro Image and BlowOut have experienced significant losses from
   operations and have used significant amounts of cash to fund
   operations during their most recent fiscal year and for the quarter
   ended September 30, 1996.  

   BlowOut is essentially a start-up company and is experiencing rapid
   growth requiring additional financing if it is to continue its
   expansion and to support operations of recently opened stores.  In
   July 1996, BlowOut Obtained a credit facility in an aggregate
   principal amount of $2.0 million for a five-year term.  Amounts
   outstanding under the credit facility bear interest at a fixed rate
   per annum equal to 13.98%  The loan is guaranteed by the Company
   until the lender is satisfied that BlowOut's financial condition is
   sufficient to justify the release of the Company's guarantee.  Each
   quarter the lender has agreed to consider increasing its commitment.
   In August 1996, BlowOut also obtained an additional revolving line of
   credit in the maximum principal amount at one time outstanding of
   $5.0 million.  Under the Line of Credit, BlowOut may only draw up to
   80% of the Orderly Liquidation Value (as defined by the Line of
   Credit) of eligible new and used video cassette inventory.  Advances
   under the Line of Credit will bear interest at a floating rate per
   annum equal to the Bank of America Reference Rate plus 2.75% (11% as
   of September 30, 1996).  The term of the Line of Credit is three
   years.  The Line of Credit will be guaranteed by the Company until
   BlowOut completes the contemplated spin-off transaction to the
   lender's satisfaction.  Thereafter, the Company has agreed, under
   certain circumstances in the event of default under the Line of
   Credit, to repurchase BlowOut's video cassette inventory at specified
   amounts.

   The Company's exposure related to adverse financial and operational
   developments at Pro Image and BlowOut is limited to its receivables
   from and an investment in BlowOut which will be retained after the
   planned disposition [See Note 15 of the Notes to the March 31, 1996
   Consolidated Financial Statements], certain guarantees previously
   made to BlowOut [See Note 9 of the Notes to the March 31, 1996
   Consolidated Financial Statements] and any funding covered by the
   BlowOut financing guarantees discussed above.  The Company believes
   BlowOut will be able to fulfill these obligations and does not
   believe that the issues faced by Pro Image and BlowOut will have a
   material adverse effect on the Company.

   The Company's sources of liquidity include its cash balance, cash
   generated from operations and its available credit facilities. 
   Although its operations generated negative cash flow during fiscal
   1996 and substantial losses from discontinued operations, the sources
   of liquidity referred to above, along with the flexibility that the
   Company has in adjusting operating levels, are expected to be
   sufficient to fund the Company's operations through its fiscal year
   ending March 31, 1997.


                                  PART II

   Item 1.  Legal Proceedings.

             None

   Item 2.  Changes in Securities

             None

   Item 3.  Defaults upon Senior Securities

             None

   Item 4.  Submission of matters to a Vote of Security Holders

        On August 19, 1996, the Company conducted its Annual Meeting of
        Shareholders ("meeting").  Both of the Company's nominees to
        election as Director were elected.  Voting for Directors was as
        follows:

<TABLE>
<CAPTION>
    Nominees             For             Percentage1    Withheld        Percentage
    <S>                      <C>                <C>            <C>              <C>
    Muneaki Masuda            9,999,332         97.15%         293,453          2.85%
    Stephen Roberts          10,025,032         97.40%         267,753          2.60%
</TABLE>

   Item 5.  Exhibits and Reports on Form 8-K

            (a) Exhibit 11 - Calculation of Net Income Per Share

                Exhibit 27 - Financial Data Schedule

            (b) Reports on Form 8-K - None


   SIGNATURE

   Pursuant to the requirements of the Securities Exchange Act of 1934,
   the registrant has duly caused this report to be signed on its behalf
   by the undersigned thereunto duly authorized.

   Dated this 13th day of November, 1996

   RENTRAK CORPORATION:

   /s/ Carolyn A. Pihl

   Carolyn A. Pihl
   Chief Accounting Officer 

   Signing on behalf of the registrant 


   1.  Percentage of votes cast at the Meeting or by Proxy


<TABLE>

                 Exhibit 11
                                                                                 RENTRAK CORPORATION
                                                 Computation of Net Income Per Share
                                               For The Period Ended September 30, 1996


<CAPTION>
                                                        For the Quarter Ended             For the Six Months Ended
                                                        September 30, 1996                September 30, 1996

                                                        Primary      Fully Diluted        Primary       Fully Diluted
         <S>                                         <C>              <C>               <C>               <C>

         Calculation of Outstanding Shares                                                         

         Weighted average number of shares of
           common stock outstanding                  12,141,210       12,141,210        12,139,762        12,139,762 

           Dilutive effect of exercise of 
            stock options                             4,936,924        6,610,674         4,914,899         6,588,649 

           Less: purchase of treasury shares, up to
           20% of shares outstanding at period end   (2,428,248)      (2,428,248)       (2,427,988)       (2,427,988)

         Weighted average number of shares of common
           stock and common stock equivalents        14,649,886       16,323,636        14,626,673        16,300,423 


         Calculation of Net Income Per Share

         Net Income                                  $3,975,933       $3,975,933        $4,552,229        $4,552,229 

           Plus: interest income from investments
           assumed purchased with proceeds from
           exercise of stock options and warrants in
           excess of proceeds used to purchase
           treasury stock.                              164,474          253,725           343,379           521,881 
                                                                                                   
         Net Income for purposes of computing                                                      
           earnings per share.                       $4,140,407       $4,229,658        $4,895,608        $5,074,110 


         Net Income per Share                             $0.28            $0.26             $0.33             $0.31 <PAGE>



         The computation of net income (loss) per share for the periods ending September 30, 1995 is not provided since it
         can be clearly determined from the material contained in the footnotes to the financial statements.
</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                                        <C>
<PERIOD-TYPE>                              6-MOS
<FISCAL-YEAR-END>                          MAR-31-1997
<PERIOD-END>                               SEP-30-1996
<CASH>                                       4,879,700
<SECURITIES>                                         0
<RECEIVABLES>                               17,394,307
<ALLOWANCES>                                   345,259
<INVENTORY>                                  1,492,983
<CURRENT-ASSETS>                            28,034,637
<PP&E>                                       5,393,550
<DEPRECIATION>                               4,376,872
<TOTAL-ASSETS>                              52,430,383
<CURRENT-LIABILITIES>                       33,804,918
<BONDS>                                              0
<COMMON>                                        12,141
                                0
                                          0
<OTHER-SE>                                  18,613,324
<TOTAL-LIABILITY-AND-EQUITY>                52,430,383
<SALES>                                     59,167,801
<TOTAL-REVENUES>                            59,167,801
<CGS>                                       44,901,304
<TOTAL-COSTS>                               52,207,164
<OTHER-EXPENSES>                             (422,600)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             181,950
<INCOME-PRETAX>                              7,383,237
<INCOME-TAX>                                 2,831,008
<INCOME-CONTINUING>                          4,552,229
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 4,552,229
<EPS-PRIMARY>                                     0.33
<EPS-DILUTED>                                     0.31
        

</TABLE>


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