RENTRAK CORP
S-3/A, 1996-02-15
PATENT OWNERS & LESSORS
Previous: MICHAEL ANTHONY JEWELERS INC, SC 13G/A, 1996-02-15
Next: HARNISCHFEGER INDUSTRIES INC, DEF 14A, 1996-02-15









      
   As filed with the Securities and Exchange Commission on February 15,
   1996
                                                  Registration No. 33-65463
       

                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                               AMENDMENT NO. 1 

                                      TO
       
                                   Form S-3
                            REGISTRATION STATEMENT
                                    Under
                          THE SECURITIES ACT OF 1933

                             RENTRAK CORPORATION

              (Exact name of Registrant as specified in charter)

 Oregon                   7227 N.E. 55th Avenue          93-0780536
 (State of incorporation) Portland, Oregon 97218        (I.R.S. Employer
                          (Address of principal executive Identification Number)
                          offices)

                          Telephone Number:  (503) 284-7581

                                                   
                                              F. Kim Cox
                                       Executive Vice President
                                          Rentrak Corporation
                                         7227 N.E. 55th Avenue
                                        Portland, Oregon 97218
                                        (Name and address of agent for
                                         service)

                                       Telephone Number:  (503) 284-7581

  Approximate date of commencement of proposed sale to public:  From
  time to time after this Registration Statement becomes effective.

         If the only securities being registered on this form are being
   offered pursuant to dividend or interest reinvestment plans, please
   check the following box: [  ]      
         If any of the securities being registered on this Form are to be
   offered on a delayed or continuous basis pursuant to Rule 415 under the
   Securities Act of 1933, other than securities offered only in connection
   with dividend or interest reinvestment plans, please check the following
   box: [ X ]
         If this Form is filed to register additional securities for an
   offering pursuant to Rule 462(b) under the Securities Act, please check
   the following box and list the Securities Act registration statement
   number of the earlier effective registration statement for the same
   offering. [   ] 
         If this Form is a post-effective amendment filed pursuant to Rule
   462(c) under the Securities Act, check the following box and list the
   Securities Act registration statement number of the earlier effective
   registration statement for the same offering. [   ] 
         If delivery of the prospectus is expected to be made pursuant to
   Rule 434, please check the following box. [     ] 
      
<TABLE>

                  CALCULATION OF ADDITIONAL REGISTRATION FEE
<CAPTION>
                                                        Proposed       Proposed    Amount of
    Title of Each Class of Securities   Amount to be     Maximum       Maximum     Registrat
             to be Registered            Registered     Offering      Aggregate     ion Fee
                                                        Price Per      Offering
                                                         Share          Price 

   <S>                                 <C>              <C>           <C>            <C>
   Common Stock, $0.001 par value         939,000       $4.875(2)     $4,577,625     $1579
                                         shares (1)
   Preferred Share Purchase Rights     939,000(3)(4)       (4)           (4)         $100


   (1)   The Registrant has previously filed for the registration of
         878,000 shares for which it paid a registration fee of $1,538.
   (2)   Estimated solely for the purpose of calculating the registration
         fee pursuant to Rule 457(c) on the basis of the average of the
         high and low prices of the Registrant's common stock as reported
         on the Nasdaq National Market on February 12, 1996.
   (3)   The Registrant has previously filed for the registration of
         878,000 Rights for which it paid a registration fee of $100.
   (4)   Rights are attached to and trade with Common Stock of the Company. 
         The value attributable to such Rights, if any, is reflected in the
         market price of the Common Stock.  Fee paid represents the minimum
         statutory fee pursuant to Section 6(b) of the Securities Act of
         1933.
</TABLE>
       
         The Registrant hereby amends this Registration Statement on such
   date or dates as may be necessary to delay its effective date until the
   Registrant shall file a further amendment which specifically states that
   this Registration Statement shall thereafter become effective in
   accordance with Section 8(a) of the Securities Act of 1933 or until the
   Registration Statement shall become effective on such date as the
   Commission, acting pursuant to said Section 8(a), may determine.




   PROSPECTUS
      

                               1,817,000 Shares
                             RENTRAK CORPORATION
                        Common Stock ($.001 par value)
       
      
         This Prospectus relates to 1,817,000 shares of Common Stock (the
   "Shares") of Rentrak Corporation (the "Company") to be offered from time
   to time by certain shareholders of the Company named in this Prospectus
   (the "Selling Shareholders").  All of the Shares offered hereunder are
   to be sold on behalf of the Selling Shareholders, and the Company will
   not receive any proceeds from the sale of the Shares.  The Shares
   covered hereby include 939,000 shares of Common Stock held by certain
   Selling Shareholders issuable upon exercise of warrants held by such
   persons prior to the offering made by this Prospectus; this Prospectus
   does not cover such warrants, only the shares of Common Stock issuable
   upon exercise thereof.  The Company has been advised that the Selling
   Shareholders expect to offer the Shares in the over-the-counter market
   on the Nasdaq National Market, through negotiated transactions or
   otherwise, or in private transactions, at market prices prevailing at
   the time of sale, at prices related to such prevailing market prices, or
   at prices otherwise negotiated.  The aggregate proceeds to the Selling
   Shareholders from the sale of the Shares will be the purchase price of
   the Shares sold less the aggregate brokers' commissions, if any.  By
   agreement, the Company will pay substantially all of the expenses
   incident to the registration of the Shares.  The Company has agreed to
   indemnify the Selling Shareholders against certain liabilities,
   including liabilities under the Securities Act of 1933, as amended (the
   "Securities Act"), in connection with the sale of the Shares hereunder. 
   See "Selling Shareholders" and "Plan of Distribution."
       
         See "Risk Factors" commencing on page six for certain
   considerations relevant to an investment in the common stock.
      
         The Shares were issued by the Company to the Selling Shareholders
   pursuant to (1) the Asset Purchase Agreement dated August 25, 1995 (the
   "Supercenter Agreement") by and among the Company, Supercenter
   Entertainment Corporation, a Delaware corporation ("Supercenter"), and
   Jack Silverman, (2) the Warrant Agreement dated September 11, 1992 (the
   "1992 Fox Warrant") between the Company and Twentieth Century Fox Film
   Corporation ("Fox") and the Warrant Agreement dated July 22, 1994
   between the Company and Fox (the "1994 Fox Warrant"), and (3) the
   Warrant Agreement dated July 22, 1994 (the "Disney Warrant") between the
   Company and The Walt Disney Company ("Disney").  See "The Company" and
   "Selling Shareholders."
       
      
         The Common Stock of the Company is traded on the over-the-counter
   Nasdaq National Market under the symbol "RENT."  On February 13, 1996
   the last reported sale price for the Common Stock of the Company as
   reported on the Nasdaq National Market was $4.625 per share.
       
   THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
      AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS
        THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
              COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
                  OF THIS PROSPECTUS. ANY REPRESENTATION TO
                      THE CONTRARY IS A CRIMINAL OFFENSE.
      
   The date of this Prospectus is February 15, 1996
       

                            AVAILABLE INFORMATION

         The Company is subject to the informational requirements of the
   Securities Exchange Act of 1934, as amended (the "Exchange Act"), and
   files reports, proxy statements and other information with the
   Securities and Exchange Commission (the "Commission") in accordance
   therewith.  Such reports, proxy statements and other information
   concerning the Company are available for inspection and copying at the
   public reference facilities of the Commission at Room 1024, 450 Fifth
   Street, N.W., Judiciary Plaza, Washington, D.C. 20549, and at certain of
   its Regional Offices at Northwestern Atrium Center, 500 West Madison
   Street, Suite 1450, Chicago, Illinois 60661 and 7 World Trade Center,
   13th Floor, New York, New York 10048.  Copies of such material may be
   obtained from the Public Reference Section of the Commission at 450
   Fifth Street, N.W., Washington, D.C. 20549, at prescribed rates.

         The Company has filed a registration statement on Form S-3 (the
   "Registration Statement") with the Commission under the Securities Act
   concerning the Shares covered by this Prospectus.  This Prospectus omits
   certain information and exhibits included in the Registration Statement,
   copies of which may be obtained upon payment of a fee prescribed by the
   Commission or may be examined free of charge at the Commission's Public
   Reference Section at 450 Fifth Street, N.W., Washington, D.C. 20549.

         The Company's Common Stock is traded on the over-the-counter
   market on the Nasdaq National Market.  Reports and other information
   concerning the Company can be inspected at the offices of the National
   Association of Securities Dealers, Inc., at 1735 K Street, N.W.,
   Washington, D.C. 20006.  The Company furnishes its shareholders with
   annual reports containing financial statements audited by its
   independent auditors and with quarterly reports containing unaudited
   summary financial information for each of the first three quarters of
   each fiscal year.


              INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

         The following documents filed by the Company with the Commission
   are incorporated by reference in this Prospectus:

         1.    The Company's Annual Report on Form 10-K for the fiscal year
               ended March 31, 1995.

         2.    The Company's Quarterly Report on Form 10-Q for the fiscal
               quarter ended June 30, 1995.

         3.    The Company's Quarterly Report on Form 10-Q for the fiscal
               quarter ended September 30, 1995.
      
         4.    The Company's Quarterly Report on Form 10-Q for the fiscal
               quarter ended December 31, 1995.
       
      
         5.    The Company's 1995 Proxy Statement.
       
         6.    The Company's Current Reports on Form 8-K dated as of May
               18, 1995 (filed on June 2, 1995), August 25, 1995 (filed on
               September 1, 1995), August 31, 1995 (filed on September 15,
               1995) and August 31, 1995 (filed on November 14, 1995).
       
      
         7.    The description of the Common Stock of the Company which is
               contained in the Registration Statement on Form 8-A of the
               Company filed pursuant to the Exchange Act, including any
               amendment or reports filed for the purpose of updating such
               description.
       

         All documents and any definitive proxy statements filed by the
   Company pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Exchange
   Act subsequent to the date of this Prospectus and prior to the
   termination of the offering of the Shares offered hereby shall be deemed
   to be incorporated by reference into this Prospectus and to be a part
   hereof.

         Any statement contained in a document incorporated by reference
   herein shall be deemed to be modified or superseded for purposes of the
   Registration Statement and this Prospectus to the extent that a
   statement contained in the Registration Statement and this Prospectus or
   any other subsequently filed document which also is or is deemed to be
   incorporated herein by reference modifies or supersedes such statement. 
   Any statement so modified or superseded shall not be deemed, except as
   so modified or superseded, to constitute a part of this Prospectus.

         The Company hereby undertakes to provide without charge to each
   person to whom this Prospectus has been delivered, upon the written or
   oral request of any such person, a copy of any or all of the foregoing
   documents incorporated herein by reference (not including exhibits to
   such documents unless such exhibits are specifically incorporated by
   reference into the information that this Prospectus incorporates by
   reference).  Requests should be directed to:  F. Kim Cox, Executive Vice
   President, Rentrak Corporation, 7227 N.E. 55th Avenue, Portland, Oregon
   97218; (503) 284-7581.

         No dealer, salesman or any other person has been authorized to
   give any information or to make any representation not contained in this
   Prospectus, and, if given or made, such information and representation
   must not be relied upon as having been authorized by the Company.  This
   Prospectus does not constitute an offer to sell or a solicitation of an
   offer to buy any of the securities offered hereby in any state to any
   person to whom it is unlawful to make such offer in such state.  Neither
   the delivery of this Prospectus nor any sales made hereunder shall,
   under any circumstances, create any implication that there has been no
   change in the affairs of the Company since the date hereof or that any
   information contained herein is correct as to any time subsequent to its
   date.
<TABLE>
                              TABLE OF CONTENTS
      
   <S>                                                                    <C>

   Available Information   . . . . . . . . . . . . . . . . . . . . . . .  2
   Incorporation of Certain Information by Reference   . . . . . . . . .  2
   The Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  4
   Risk Factors  . . . . . . . . . . . . . . . . . . . . . . . . . . . .  6
   Selling Shareholders  . . . . . . . . . . . . . . . . . . . . . . . . 10
   Plan of Distribution  . . . . . . . . . . . . . . . . . . . . . . . . 12
   Legal Matters   . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
   Experts   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
       
</TABLE>
                                 THE COMPANY

         The Company's primary business is the distribution of pre-recorded
   video cassettes to home video specialty stores under its Pay Per
   Transaction program.  In addition, the Company operates a number of
   "store within a store" retail video outlets which rent and sell video
   cassettes in Wal-Mart and K-Mart stores.  The Company also operates a
   number of retail stores which sell professional and college licensed
   sports apparel merchandise.  Unless the context otherwise requires, all
   references herein to the Company refer to Rentrak Corporation and its
   wholly owned subsidiaries.

         PPT System.  The Company distributes pre-recorded video cassettes
   ("Cassettes") principally to home video specialty stores under its Pay
   Per Transaction program (the "PPT System").  The PPT System enables home
   video specialty stores and other retailers, including grocery stores and
   convenience stores, who rent Cassettes to consumers ("Retailers") to
   obtain Cassettes at a significantly lower initial cost than if they
   purchased the Cassettes from conventional video distributors.  Under the
   PPT System, after the Retailer pays a processing fee (the "Processing
   Fee") to the Company and is approved for participation in the PPT
   System, Cassettes are leased to the Retailer for a one-time fee (the
   "Handling Fee") plus a percentage of revenues generated by Retailers
   from rentals or sales to consumers (the "Transaction Fee").  The Company
   pays the appropriate owner of the Cassette's distributions rights,
   usually motion picture producers, licensees or distributors ("Program
   Suppliers") fees which are calculated based upon the Company's revenues
   from Retailers.  The anticipated benefit to the Retailer is a higher
   volume of rental transactions, as well as a reduction in capital cost
   and risk.  The anticipated benefit to the Program Supplier is an
   increase in the total number of Cassettes shipped, resulting in
   increased revenues and opportunity for profit.  The anticipated benefit
   to the consumer is the potential of finding more copies of certain newly
   released hit titles and a greater selection of other titles at Retailers
   participating in the PPT System.  The Company markets its PPT System
   throughout the United States and Canada.  The Company also owns a
   twenty-five percent interest in a Japanese corporation which markets a
   similar system to video retailers in Japan.

         To participate in the PPT System, Retailers must have approved
   computer software and hardware to process all of their rental and sale
   transactions.  The Company's Rentrak Profit Maker Software resides on
   the Retailers' point of sale computer system and transmits a record of
   PPT transactions to the Company over a telecommunications network and
   assists the Retailer in ordering newly released titles and in managing
   Cassette inventory.  The Company's computer systems process these
   transactions and transmit information to Retailers on new titles.
      
         Retail Video "Store Within A Store" Outlets -- BlowOut
   Entertainment.  In a series of acquisitions culminating in May 1995, the
   Company acquired a fifty-seven percent (57%) interest in Entertainment
   One, Inc., a Delaware corporation ("E-1").  E-1 operates "store within a
   store" retail video outlets which rent and sell video cassettes, video
   games, computer games and programs, and CD-ROM titles in Wal-Mart
   Supercenter stores under the trade name "Blowout Video."  In December
   1995, the Company converted approximately $3 million of E-1 debt into E-
   1 common stock, increasing its interest in E-1 to approximately ninety-
   three percent (93%).  As of December 31, 1995, E-1 operated 78 stores in
   Wal-Mart Supercenter stores, all of which are participating retailers in
   the PPT System.  As of December 31, 1995, only 22 of the E-1 stores had
   been open for more than a year, and E-1 had not generated a profit.
       

      
         On August 31, 1995, the Company acquired certain assets of
   Supercenter Entertainment Corporation, a Delaware corporation
   ("Supercenter"), consisting of 45 retail video "store within a store"
   outlets in Wal-Mart Supercenter stores and 25 retail video outlets in K-
   Mart and K-Mart "SuperK" stores.  Like the E-1 outlets, the acquired
   stores are operated under the trade name "Blowout Video" and are
   participating Retailers in the PPT System.  These operations were
   significantly expanded over the last year and to date have not generated
   a profit.
       

      
         In early 1996, the Company and E-1 intend to reorganize the
   BlowOut Video retail business into a single corporation to be named
   BlowOut Entertainment, Inc. ("BlowOut Entertainment"), which following
   such reorganization would be owned by Rentrak and the other current
   shareholders of E-1.  Unless the context otherwise requires, all
   references herein to BlowOut Entertainment refer to the combined "store
   within a store" video operations of the Company and E-1, and assumes
   that such reorganization has been effected.
       

      
         BlowOut Entertainment operates "store within a store" video
   outlets primarily in Wal-Mart stores and K-Mart stores.  BlowOut
   Entertainment has entered into master leases with both Wal-Mart and K-
   Mart.  Each individual video outlet lease under the Wal-Mart and K-Mart
   master leases is for a five-year term with an option to extend for an
   additional five years.  Although the master leases do not require
   BlowOut Video to open additional video outlets in either Wal-Mart or K-
   Mart stores, and do not require Wal-Mart or K-Mart to lease additional
   video outlets to BlowOut Entertainment, BlowOut Entertainment has
   committed to Wal-Mart to open video outlets within 45 Supercenters in
   1996.  Wal-Mart has recently announced that it intends to open
   110 Supercenters during 1996.  Assuming Wal-Mart consents to leasing
   additional video outlets in such stores and assuming sufficient capital
   resources are available, it is BlowOut Entertainment's intention to open
   additional video outlets in many of such Supercenters.  It is
   anticipated that BlowOut Entertainment will incur substantial opening
   and start-up costs in connection with the opening of additional stores
   (currently estimated to be $100,000 per store) and require substantial
   management resources to open each store.  BlowOut Entertainment is
   currently exploring the possibility of obtaining debt and equity
   financing from various private investors and is working with investment
   banking firms to explore these and other possible equity financings. 
   There can be no assurance that BlowOut Entertainment will be able to
   obtain sufficient capital on reasonable terms or that it will be able to
   attract and retain a sufficient number of skilled store managers to
   implement its growth strategy.  BlowOut Entertainment's "store within a
   store" video operations have not generated a profit and there can be no
   assurance that they will generate a profit in the foreseeable future.
       

         Sports Apparel Retailing - The Pro Image, Inc. and Team Spirit,
   Inc.  As of December 1, 1995, the Company, through its wholly owned
   subsidiaries, The Pro Image, Inc. ("TPI") and Team Spirit, Inc. ("Team
   Spirit"), owned or franchised approximately 240 retail outlets which
   sell sports-oriented products and apparel featuring products licensed by
   college and professional sports teams.  The Company's sports apparel
   retail outlets are primarily nocated in 45 states and Canada.  The
   Company also has a limited number of franchised stores in Mexico,
   Germany and Japan. 
      
         The Company currently believes it may be beneficial to operate its
   retail sports apparel business and the BlowOut Entertainment business
   independently of the Company's PPT operations.  In this regard, the
   Company is currently exploring possible alternatives to restructure the
   TPI and the BlowOut Entertainment business to achieve this end.  In
   conjunction with any such restructuring, the Company could be required
   to take substantial write downs, primarily of intangible assets.
       
         The Company was incorporated in Oregon in 1977 and until September
   1988 operated under the name "National Video, Inc."  Initially, the
   Company's principal business activity was the sale of franchises for the
   operation of video specialty stores.  In September 1988, the Company
   sold its franchise operations in order to develop the PPT System, which
   is now the Company's primary business.  The Company's principal
   executive offices are located at 7227 N.E. 55th Avenue, Portland, Oregon
   97218 ((503) 284-7581).


                                 RISK FACTORS

         In addition to the material contained, or incorporated by
   reference elsewhere, in this Prospectus, investors should carefully
   consider the following factors.

   PPT Business

         Dependence on PPT System.  A substantial portion of the Company's
   revenues (approximately 71% in fiscal year 1995) are derived from the
   PPT System.  The Company began to market the program in January 1989. 
   Although the Company has continued to expand its distribution system,
   there can be no assurance that the Company will be able to continue to
   market the PPT System successfully or that the Company will realize
   profits from its operations in the future.
      
         Acquisition of Cassettes for Distribution.  The Company's success
   depends, among other things, on its ability to provide a sufficient
   quantity and variety of Cassettes to Retailers.  This in turn depends on
   the willingness of Program Suppliers to supply the Company with
   Cassettes on acceptable terms and conditions.  The Company's existing
   arrangements with Program Suppliers are of varying duration, scope and
   formality.  In the nine month period ended December 31, 1995, Cassettes
   supplied by the Company's two largest Program Suppliers (the "Major
   Suppliers") accounted for twenty-eight percent (28%) and fourteen
   percent (14%) of its revenues, respectively.  Cassettes from no other
   Program Supplier accounted for more than ten percent (10%) of the
   Company's revenues during the same period.   During the last three
   years, the Company has not experienced any material difficulty in
   acquiring Cassettes which are suitable for the Company's markets on
   acceptable terms and conditions from Program Suppliers.  Moreover, the
   Company continues to seek involvement of additional Program Suppliers. 
   Based upon existing commitments from Program Suppliers and past
   experience, the Company currently has, and believes that for the
   reasonably foreseeable future it will have, an adequate supply of
   Cassettes, on acceptable terms and conditions, which are suitable for
   the Company's markets.  There can be no assurance, however, that Program
   Suppliers will continue to distribute through the PPT System, continue
   to have available for distribution Cassettes which the Company can
   distribute on a profitable basis, or continue to remain in business.  In
   addition, some of the Company's agreements with Program Suppliers may be
   terminated upon a relatively short notice, and any such termination or
   other discontinuation of its supply of Cassettes, including with respect
   to either of its Major Suppliers, could have a material adverse effect
   on the revenues of the Company.  Even if Cassettes are otherwise
   available from Program Suppliers to the Company, there can be no
   assurance that they will be made available on terms acceptable to the
   Company.
       
         Certain Program Suppliers have requested financial or performance
   commitments from the Company, including advances, letters of credit or
   guarantees as a condition to obtaining certain titles.  In certain
   cases, the Company has provided such commitments to induce Program
   Suppliers to begin participation in the PPT System and to demonstrate
   its financial benefits.  The Company determines whether to provide such
   commitments on a case-by-case basis, depending upon the Program
   Supplier's success with such titles prior to home video distribution and
   the Company's assessment of expected success in home rental
   distribution.  This practice could result in losses which may be
   material.

         Turnover of Retailers; Compliance with PPT System Policies;
   Retailer Financing Program.  The video retail market is subject to a
   significant turnover of Retailers each year due to such factors as
   business failure, consolidation or acquisition.  In addition, Retailers
   who remain in business may experience adverse operating results which
   would affect their ability to make payments to the Company.  There can
   be no assurance that changes adverse to Retailers may not occur which
   might have a material adverse effect on the Company's operations.

         Moreover, certain Retailers in the past have failed to follow the
   Company's policies for handling Cassettes, rental transactions and
   reporting.  Although the Company has compliance standards, audit
   procedures and computerized transaction monitoring which can lead to the
   expulsion of a non-complying participating Retailer from the PPT System,
   there can be no assurance that such procedures will adequately guard
   against abuses of the Company's policies.  The inability to adequately
   prevent such abuses could have a material adverse effect on the
   Company's operations.
      
         The Company has established a retailer financing program whereby
   the Company will provide financing on a selective basis to certain
   Retailers which the Company believes demonstrate prospects for
   substantial growth in the industry.  In connection with these
   financings, the Company typically makes a loan and/or equity investment
   in the Retailer.  Each loan or investment generally ranges from $200,000
   to $2.0 million.  As part of such financing, the Retailer typically
   agrees to cause all of its current and future retail locations to
   participate in the PPV System for a designated period of time.  The
   Board of Directors has authorized up to $14 million to be used in
   connection with the Company's retailer financing program, and as of
   December 31, 1995, the Company had loaned or invested approximately
   $7.1 million.  At this time, the Company does not anticipate making
   additional loans or investments under this program.  These financings
   are speculative in nature and involve a high degree of risk, and no
   assurance can be given that the Company will earn a satisfactory return,
   if any, from such investments.  As of December 31, 1995, the Company had
   reserved approximately $1.9 million, or 26% of the total amount the
   Company had made in loans and investments under its retailer financing
   program.  In this regard, the Company's acquisition of its initial
   interest in E-1 resulted from an investment made pursuant to its
   retailer financing program.
       
         Seasonality of the Home Video Industry.  Program Suppliers tend to
   introduce hit titles during two periods of the year, the early summer
   and the Christmas holiday season.  Since the release to home video
   usually follows the theatrical release by approximately six months
   (though significant variations do occur with respect to certain titles),
   the seasonal peaks for home video also generally occur during the early
   summer and the Christmas holiday season.  The Company believes that its
   volume of rental transactions reflects, in part, this seasonal pattern,
   although growth in the numbers of Program Suppliers, titles available to
   the Company and participating Retailers may tend to obscure any seasonal
   effect. The Company believes that such seasonal variations may be
   reflected in future quarterly patterns of its revenues and earnings.  
      
         Competition in the Video Distribution Industry.  The home video
   industry is highly competitive.  The Company has one direct competitor
   presently distributing cassettes on a basis similar to the PPT System,
   SuperComm, Inc., a wholly-owned subsidiary of The Walt Disney Company,
   which has thus far concentrated its efforts primarily in the supermarket
   industry.  In addition, the Company faces substantial competition from
   conventional distributors.  Many of the Company's competitors, including
   SuperComm, Inc., have existing distribution networks, long-standing
   relationships with Program Suppliers and Retailers, and/or significantly
   greater financial resources than the Company.   
       
         Competition from Alternative Delivery Technologies.  In addition
   to the direct competition described above, the Company faces indirect
   competition from alternative delivery technologies which are intended to
   provide video entertainment directly to the consumer.  These
   technologies include:  (1) direct broadcast satellite transmission
   systems, which broadcast movies in digital form direct from satellites
   to small antennas in the home; (2) cable systems which may transmit
   digital format movies to the home over cable systems employing fiber
   optic technology; and (3) pay cable television systems which may employ
   digital data compression techniques to increase the number of channels
   available and hence the number of movies which can be transmitted. 
   Another source of indirect competition comes from Program Suppliers
   releasing titles intended for "sell-through" rather than rental to
   consumers at approximately $10 to $30.  To date, such "sell-through"
   pricing has generally been limited to certain newly released hit titles
   with wide general family appeal.  As the Company's business is dependent
   upon the existence of a home video rental market, a substantial shift in
   the video business to alternative technologies or "sell-through"
   policies could have a material adverse effect on the Company's
   operations.

         Dependence on Computerization.  The success of the PPT System
   depends, among other things, on the ability of the Company to track each
   rental or sale of Cassettes which are in the PPT System.  The Company
   continues to expand and refine its computer system.  There can be no
   assurance that the Company will not experience future problems with
   computer software or hardware, and such problems could have a material
   adverse effect on the Company's operations.

   Retail Video Business
      
         Expansion Strategy; Lack of Profitability.  BlowOut Entertainment
   is following an aggressive expansion and growth strategy for opening
   additional "store within a store" outlets in Wal-Mart and K-Mart stores
   in 1996.  Substantial capital outlays are required to open each new
   store.  The Company does not anticipate that its current credit
   facilities will be sufficient to fund all of the planned expansion, and
   as a result BlowOut Entertainment may have to obtain other debt or
   equity financing or expand less aggressively.  
   BlowOut Entertainment is currently exploring the possibility of
   obtaining debt and equity financing from various private investors and
   is working with investment banking firms to explore these and other
   possible equity financings.  There can be no assurance that any such
   financing will be available on terms acceptable to BlowOut Entertainment
   or that BlowOut Entertainment will be able to acquire such additional
   financing as quickly as may be required to successfully implement
   BlowOut Entertainment's current growth plans.  In addition, management
   resources will be required to expand these operations.  There can be no
   assurance that BlowOut Entertainment will be able to attract and retain
   a sufficient number of skilled store managers to implement this growth
   strategy.  Furthermore, the BlowOut Entertainment business has not
   operated at a profit, and there can be no assurance that it will be able
   to meet the demands of a growth strategy and operate at a profit at any
   time in the foreseeable future.
       
      
         Dependence on Wal-Mart and K-Mart.  BlowOut Entertainment has
   entered into master leases with Wal-Mart and K-Mart, respectively, for
   its stores.  The master leases provide for an initial five-year term for
   each new store, with an additional five-year optional renewal term. 
   Either party to the Wal-Mart lease can elect to close stores which fail
   to generate a minimum level of revenues, and any such closure at the
   request of BlowOut Entertainment would require BlowOut Entertainment to
   pay Wal-Mart a termination fee (equal to $3,000) for each store closed. 
   BlowOut Entertainment does not have any exclusive right to open stores
   or any control over the geographic area or market in which the new
   stores will be located.  The master leases also allow Wal-Mart or K-
   Mart, under certain conditions, to restrict the ability of BlowOut
   Entertainment to sell videocassette titles which are being sold in
   particular Wal-Mart or K-Mart stores, respectively.
       
      
         BlowOut Entertainment is highly dependent on its relationships
   with its host stores.  There can be no assurance that Wal-Mart or K-Mart
   will open additional stores in locations which are commercially viable
   for retail video operations, or that the number of future stores opened
   by Wal-Mart or K-Mart will meet BlowOut Entertainment's current
   expansion plans.  Either host store could change its development or
   operation plans at any time, and there can be no assurance that BlowOut
   Entertainment will be able to operate stores within either the Wal-Mart
   or K-Mart stores for any period of time following the terms provided in
   the master leases.  Furthermore, if either Wal-Mart or K-Mart terminates
   its relationship with BlowOut Entertainment, there can be no assurance
   that BlowOut Entertainment could find a suitable national retail mass
   merchant with sufficient stores to support their "store within a store"
   retail concept.  At the present time, BlowOut Entertainment is the only
   video rental retailer operating "store within a store" video outlets in
   Wal-Mart stores.  Management believes that Wal-Mart's strategy is to
   have more than one vendor operating these types of outlets, and
   therefore, there can be no assurance that Wal-Mart will not lease space
   to one or more additional video retailers.
       
      
         Geographic Diversity; Efficiencies of Operations.  BlowOut
   Entertainment operates "store within a store" outlets in 21 different
   states.  The geographic diversity of these states poses special
   challenges with respect to store management, inventory controls and
   communications.  The opening of additional stores in new states or
   regions could lead to redundancies and inefficiencies in operations.
       
      
         Competition.  The video rental industry is highly competitive,
   with numerous national, regional and local video operators.  Competitors
   such as Blockbuster Video have substantially greater financial resources
   and marketing capabilities.  Because a majority of the Wal-Mart and
   K-Mart stores in which BlowOut Entertainment operates retail video
   outlets are located in rural areas, the video operations also face
   competition from supermarket rental operations, one of the fastest
   growing segments of the video rental market.  In addition, BlowOut
   Entertainment competes with a number of other leisure and retail
   entertainment providers, including television, movie theaters, bowling
   alleys and sporting events.
       

      
         Alternative Delivery Technologies.  BlowOut Entertainment's retail
   video operations are subject to the same competition from alternative
   delivery technologies for home video entertainment as the PPT System. 
   See the Risk Factor "Alternative Delivery Technologies" under PPT
   Business for further information. 
       

      
         Quarterly Fluctuations.  Future operating results may be affected
   by the number and timing of store openings, the quality of new release
   titles available for rental and sale, weather and other special and
   unusual events.  Spending on entertainment items such as video rentals
   and purchases is discretionary and may be particularly susceptible to
   regional and national economic conditions.  In addition, any
   concentration of new store openings and related new store pre-opening
   costs near the end of a fiscal quarter could have an adverse effect on
   the financial results for that quarter.  Operating results for BlowOut
   Entertainment's retail video operations may also be affected by seasonal
   fluctuations in the release of home video titles.  See the Risk Factor
   "Seasonality of the Home Video Industry" under PPT Business for further
   information.
       

      
         Integration of Retail Video Operations into Rentrak.  Through its
   acquisition of the Supercenter operations and a controlling interest in
   E-1, the Company has significantly increased the overall level and scope
   of its business operations.  The expansion in the scope of the Company's
   operations has resulted in a need for a significant investment in
   infrastructure and systems.  The challenges of BlowOut Entertainment's
   expansion are expected to be magnified with the opening of additional
   outlets.  These challenges include, without limitation, securing
   adequate financial resources to successfully integrate and manage the
   operation, retention of key employees, integration of the outlets into
   the PPT Program and consolidation of certain operations, each of which
   could pose significant challenges.  BlowOut Entertainment's inability to
   meet these challenges could adversely affect their ability to expand or
   attain profitability for the retail video operations.
       

   Sports Apparel Business

         Competition.  The Company's sports apparel business faces intense
   competition for customers and for suitable store locations from a
   variety of retailers.  TPI and Team Spirit compete with traditional and
   specialty retailers (regional chains, specialty stores, local operators
   and mail order companies), mass merchandisers (discount stores and
   department stores) and large format retailers (warehouse and superstore
   operators).  Some of these competitors have substantially greater
   resources than the Company.
      
         Seasonality.  The sports apparel businesses is heavily dependent
   upon the Christmas holiday selling season.  It is estimated that
   approximately between 30% to 40% of the Company's revenues from its
   sports apparel business and substantially all of its profits are
   generated during that time period.  Any substantial decrease in sales
   for such period could have a material adverse effect on the
   profitability of the Company's sports apparel business.  Sales during
   the 1995 Christmas holiday selling season at retail sports apparel
   stores owned or franchised by the Company were lower than sales during
   such season in recent years.
       
         Economic Conditions.  The retail sports apparel industry is
   dependent upon the economic environment and the level of consumer
   spending.  Spending on items sold in the Company's sports apparel
   business is discretionary and may be particularly susceptible to
   regional and national economic conditions.  There can be no assurance
   that a prolonged economic recession would not have a material adverse
   effect on the Company's sports apparel business.

   Dependence on Key Personnel

         The Company's future success depends on the continued
   contributions of Ron Berger, the Company's founder and Chief Executive
   Officer.  The loss of Mr. Berger's services could have a material
   adverse effect on the Company's operations.  There can be no assurance
   that the Company could find a suitable replacement in a timely manner. 
   The Company maintains a $5.0 million "key man" life insurance policy on
   Mr. Berger and has entered into an employment agreement with Mr. Berger
   that expires on May 31, 1999.

                             SELLING SHAREHOLDERS

         The following table identifies each of the Selling Shareholders
   and provides certain information with respect to the Shares beneficially
   held and to be offered under this Prospectus from time to time by each
   Selling Shareholder.  
<TABLE>
      
<CAPTION>
                                                                        Number of Shares to
                                                      Number of         be Acquired Upon
                Name                                 Shares Held        Warrant Exercise    
                <S>                                   <C>                      <S>
                Jack Silverman                        600,000                  -----
                James Robert Silverman                 50,000                  -----
                Linda Ann Carlquist                    50,000                  -----
                Robert Joel Silverman                  50,000                  -----
                Steven Charles Silverman               50,000                  -----
                David A. Silverman                     50,000                  -----
                Rita A. Brown                          26,000                  -----
                Paul Gerson                             1,000                  -----
                Harold W. Heyer, Jr.                    1,000                  -----
                The Walt Disney Company                 -----               569,500 (1)
                Twentieth Century Fox 
                  Film Corporation                      -----               369,500 (2)

                                 Total                878,000               939,000
                    __________________________
                   

         (1)   Disney obtained warrants to acquire 2,673,750 shares of
   Common Stock from the Company on July 22, 1994 pursuant to the Disney
   Warrant, of which warrants to acquire a total of 569,500 Shares are
   currently exercisable. The exercise price under the Disney Warrant is
   $7.13 per share.  In connection with the Disney Warrant, the Company
   agreed to file a registration statement with the Commission covering the
   Shares issuable to Disney upon exercise of such warrants and to
   indemnify Disney against claims made against it arising out of, among
   other things, statements or omissions made in such registration
   statement, including the prospectus contained therein.  The Company and
   Disney entered into the Disney Warrant in connection with the Company's
   execution of a pay-per-transaction agreement with Buena Vista Pictures
   Distribution, Inc. in July 1994 (the "Buena Vista Agreement").  In
   addition to the 569,500 Shares beneficially held by Disney covered by
   this Prospectus, under the Disney Warrant, warrants to acquire an
   additional 854,250 shares of Common Stock will become exercisable over
   the next three years, warrants to acquire up to an additional 750,000
   shares of Common Stock will become exercisable in the event that certain
   performance targets under the Buena Vista Agreement are met, and
   warrants to acquire an additional 500,000 shares of Common Stock will
   become exercisable in the event the Buena Vista Agreement is renewed,
   subject to certain terms and conditions.  The additional shares of
   Common Stock underlying such warrants are not covered by this
   prospectus.  Except for the foregoing, the Company is unaware of any
   material relationship between Disney and the Company in the past three
   years.
       
      
         (2)    Fox obtained warrants to acquire 800,000 shares of Common
   Stock from the Company on September 11, 1992 pursuant to the 1992 Fox
   Warrant and warrants to acquire 423,750 shares of Common Stock from the
   Company on July 22, 1994 pursuant to the 1994 Fox Warrant.  Of the
   warrants issued pursuant to the 1992 Fox Warrant, warrants to acquire
   800,000 shares of Common Stock are currently exercisable.  Of the
   warrants issued pursuant to the 1994 Fox Warrant, warrants to acquire
   169,500 shares of Common Stock are currently exercisable.  The 369,500
   Shares being registered hereunder on behalf of Fox represent 200,000
   Shares issuable pursuant to the 1992 Fox Warrant plus 169,500 Shares
   issuable pursuant to the 1994 Fox Warrant.  The exercise price under the
   1992 Fox Warrant is $7.14 per share and the exercise price under the
   1994 Fox Warrant is $7.13 per share.  In connection with both Fox
   Warrants, the Company agreed to file a registration statement with the
   Commission covering the Shares issuable to Fox upon exercise of such
   warrants and to indemnify Fox against claims made against it arising out
   of, among other things, statements or omissions made in such
   registration statement, including the prospectus contained therein.  The
   Company and Fox entered into the 1992 Fox Warrant in connection with the
   Company's execution of the Pay-Per-Transaction Agreement dated as of
   September 11, 1992 with FoxVideo, Inc. (the "Fox Agreement").  The
   Company and Fox entered into the 1994 Fox Warrant pursuant to the 1992
   Fox Warrant and in connection with the Company's execution of the Buena
   Vista Agreement.  In addition to the 369,500 Shares beneficially held by
   Fox covered by this Prospectus, (i) under the 1992 Fox Warrant, warrants
   to acquire an additional 600,000 shares of Common Stock are exercisable
   and the shares underlying such warrants were previously registered with
   the Commission and warrants to purchase an additional 200,000 shares of
   Common Stock will be issued and become exercisable on September 11, 1997
   in the event the Fox Agreement is renewed, subject to certain terms and
   conditions, and (ii) under the 1994 Fox Warrant, warrants to acquire an
   additional 254,250 shares of Common Stock will become exercisable over
   the next three years. The additional shares of Common Stock underlying
   such warrants are not covered by this prospectus.  Except for the
   foregoing, the Company is unaware of any material relationship between
   Fox and the Company in the past three years.
       
</TABLE>
      
         All of the Shares offered hereby are to be sold on behalf of the
   Selling Shareholders, and the Company will not receive any proceeds from
   the sale of the Shares.  Because the Selling Shareholders may sell all
   or part of their Shares pursuant to this Prospectus, and this Offering
   is not being underwritten, no estimate can be given as to the number of
   and percentage of Shares that will be held by the Selling Shareholders
   upon termination of this Offering.  If all the Shares listed below are
   sold, the Selling Shareholders will not hold any shares of the Company's
   Common Stock upon termination of this Offering (other than pursuant to
   the warrants described in Notes (1) and (2) above.)
       

      
         All of the Selling Shareholders other than Fox and Disney received
   the Shares in connection with the Company's acquisition of certain
   assets of Supercenter in August 1995 (the "Acquisition").  Jack
   Silverman, one of the Selling Shareholders, is the sole shareholder of
   Supercenter.  In connection with such acquisition, the Company agreed to
   file this Registration Statement with the Commission covering the Shares
   offered hereby and to indemnify each such Selling Shareholder against
   claims made against them arising out of, among other things, statements
   or omissions made in this Registration Statement, including this
   Prospectus.  Except for the Supercenter Agreement and the transactions
   contemplated thereby, the Company is unaware of any material
   relationship between any of such respective Selling Shareholders and the
   Company or its affiliates in the past three years.  
       



                             PLAN OF DISTRIBUTION

         The Shares may be sold from time to time by the Selling
   Shareholders directly or through brokers, agents or dealers who may
   receive compensation in the form of commissions.  The Shares may be sold
   in the over-the-counter market on the Nasdaq National Market, through
   negotiated transactions or otherwise, or in private transactions, at
   market prices prevailing at the time of sale, at prices related to such
   prevailing market prices, or at prices otherwise negotiated.  Any such
   brokers, agents or dealers who effect a sale of the Shares may be deemed
   to be "underwriters" within the meaning of the Securities Act.

         The Company has advised each Selling Shareholder that he or she
   and any such brokers, dealers or agents who effect a sale of the Shares
   are subject to the prospectus delivery requirements under the Securities
   Act.  The Company also has advised each Selling Shareholder that in the
   event of a "distribution" of his Shares, such Selling Shareholder and
   any broker, dealer or agent who participates in such distribution may be
   subject to applicable provisions of the Exchange Act and the rules and
   regulations thereunder, including without limitation Rule 10b-6.

      
         The Company will pay substantially all of the expenses incident to
   the registration of the Shares, estimated to be approximately
   $73,000.00, as generally required pursuant to the agreements referred to
   elsewhere herein setting forth the Company's obligations to register the
   respective Shares owned by the Selling Shareholders.  In addition, under
   such agreements, the Selling Shareholders will generally be indemnified
   by the Company against certain liabilities, including liabilities under
   the Securities Act.
       

         The Company's Common Stock is traded over-the-counter on the
   Nasdaq National Market.  The last reported sale of the Company's Common
   Stock as of a recent date is set forth on the cover page of this
   Prospectus.  Prospective purchasers should obtain current information
   regarding the trading price of the Common Stock.


                                LEGAL MATTERS

         The legality of the Shares offered hereby is being passed upon for
   the Company by Garvey, Schubert & Barer, Portland, Oregon.


                                   EXPERTS

         The consolidated financial statements and schedule included in the
   Company's 1995 Annual Report on Form 10-K for the year ended March 31,
   1995 and the financial statements of Supercenter Entertainment
   Corporation as of December 31, 1994 and 1993 and for the years then
   ended included in the Company's Form 8-K dated August 31, 1995, which
   are incorporated by reference herein, have been audited by Arthur
   Andersen LLP, independent public accountants, as indicated in their
   reports with respect thereto, and are incorporated by reference in
   reliance upon the authority of said firm as experts in giving said
   reports.

                                   PART II
                    INFORMATION NOT REQUIRED IN PROSPECTUS


   Item 14.  Other Expenses of Issuance and Distribution.
      
         The expenses relating to the registration of the Shares will be
   borne by the Company.  Such expenses are estimated to be as follows:

<TABLE>
   <S>                                 <C> 
   SEC Registration Fee                $   3,217
   Accountant's fees*                     15,000
   Legal fees*                            50,000
   Miscellaneous/Blue Sky*                 4,783

                Total                  $  73,000
                      
   * Estimated
       
</TABLE>
   Item 15.  Indemnification of Directors and Officers.
      
         Article VIII, Section 2 of the Company's amended and restated
   articles of incorporation ("Article VIII") and Article X of the
   Company's restated bylaws ("Article X") require the Company to indemnify
   officers, directors and employees to the fullest extent authorized by
   the Oregon Business Corporation Act ("the Act").  The effect of these
   provisions is summarized below but the description is qualified in its
   entirety by reference to the Act, Article VIII and Article X.
       
         Indemnification is granted in respect to any action, suit or
   proceeding (other than an action by or in the right of the corporation)
   against all expense, liability and loss reasonably incurred (including
   attorneys' fees, judgments, fines, ERISA excise taxes or penalties and
   amounts paid in settlement), if the indemnitee's conduct was in good
   faith, the indemnitee reasonably believed that his conduct was in the
   best interests of the Company, or at least not opposed to its best
   interests, and, with respect to any criminal proceeding, the indemnitee
   had no reasonable cause to believe his conduct was unlawful. 
   Indemnification is not permitted in connection with a proceeding in
   which a person is adjudged liable on the basis that personal benefit was
   improperly received, unless indemnification is permitted by a court upon
   a finding that the person is fairly and reasonably entitled to
   indemnification in view of all the relevant circumstances.

         In addition, indemnification is granted in respect to any
   proceeding by or in the right of the Company against the expenses
   (including attorneys' fees) actually and reasonably incurred if the
   person acted in good faith and a manner reasonably believed to be in, or
   not opposed to, the best interests of the Company.  No right of
   indemnity is granted if the person is adjudged liable to the Company,
   unless permitted by the court.

         Termination of a proceeding by judgment, order, settlement,
   conviction or upon a plea of nolo contendere or its equivalent is not,
   of itself, determinative that the person did not meet the standard of
   conduct described above.  If wholly successful on the merits of a
   proceeding, a person is entitled to indemnity as a matter of right. 
   Because the limits of indemnity under Oregon law are not clearly
   defined, Article VIII and Article X may provide indemnity broader than
   that described above.

         Article VIII and Article X provide that the right of
   indemnification is a contract right and include the right to be paid by
   the Company the expenses incurred in defending a proceeding in advance
   of its final disposition; provided that, if required by Oregon law, the
   person seeking advances provides to the Company an undertaking to repay
   advanced amounts if it is determined by a final adjudication that the
   recipient is not entitled to indemnity.  Any person claiming indemnity
   is explicitly authorized to sue the Company for payment and the Company
   will have the burden of proving the claimant failed to meet the
   standards of conduct making indemnity permissible.  If the person
   claiming indemnity is successful in whole or in part in such a suit (or
   in a suit brought by the Company to recover an advancement of expenses),
   the person claiming indemnity shall also be entitled to be paid the
   expense of prosecuting (or defending) the suit.

         Article VIII and Article X also provide that the Company may
   maintain insurance to protect itself and its directors, officers,
   employees or agents against any expense, liability or loss whether or
   not the Company has the power to indemnify such person against such
   expense, liability or loss under Oregon law.  The Company currently has
   liability insurance to indemnify its directors and officers against
   expense, liability or loss arising from claims by reason of their acts
   or omissions as officers and directors.

         The rights of indemnification described above are not exclusive of
   any other rights of indemnification to which the persons indemnified may
   be entitled under any agreements, statute, vote of shareholders, action
   of directors or otherwise.

   Item 16.  List of Exhibits.
<TABLE>
<CAPTION>
   Exhibit Number    Description
         <C>         <S>                     
         2           Asset Purchase Agreement, dated as of August 25, 1995,
                     among Rentrak Corporation, Supercenter Entertainment
                     Corporation and Jack Silverman, and the principal
                     exhibits thereto (the "Asset Purchase Agreement").1
         3.1         Amended and Restated Articles of Incorporation of the
                     Company and amendments thereto.2
       
      
         3.2         By-laws of the Company.3
       
         5           Opinion re:  legality.
         23.1        Consent of Attorneys (incorporated in Exhibit 5
               hereof).

         23.2        Consent of Arthur Andersen LLP.
      
         24          Power of Attorney (previously filed).       
      
   1.    Filed as an exhibit to the Company's Current Report on Form 8-K
         dated August 25, 1995 (filed September 1, 1995), and incorporated
         by reference herein.
             
   2.    Filed as Exhibit 3.1 to the Company's Registration Statement on
         Form S-3 filed on November 21, 1994, and incorporated by reference
         herein.
       
      
   3.    Filed as Exhibit 10.8 to the Company's 1991 Annual Report on Form 
         10-K filed on May 6, 1991, and incorporated by reference herein.
       
</TABLE>

   Item 17.  Undertakings.

         (a)   The undersigned registrant hereby undertakes:

               (1)   To file, during any period in which offers or sales
                     are being made, a post-effective amendment to this
                     registration statement:

                     (i)   To include any prospectus required by Section
                           10(a)(3) of the Securities Act of 1933;

                     (ii)  To reflect in the prospectus any facts or events
                           arising after the effective date of the
                           registration statement (or most recent post-
                           effective amendment thereof) which individually
                           or in the aggregate, represent a fundamental
                           change in the information set forth in the
                           registration statement;

                     (iii) To include any material information with respect
                           to the plan of distribution not previously
                           discussed in the registration statement or any
                           material change to such information in the
                           registration statement.

                           Provided, however, that paragraphs (a)(1)(i) and
                           (a)(1)(ii) do not apply if the information
                           required to be included in a post-effective
                           amendment by those paragraphs is contained in
                           periodic reports filed by registrant pursuant to
                           Sections 13 or 15(d) of the Securities Exchange
                           Act of 1934 that are incorporated by reference
                           in the registration statement.

               (2)   That, for the purpose of determining any liability
                     under the Securities Act of 1933, each such post-
                     effective amendment shall be deemed to be a new
                     registration statement relating to the securities
                     offered therein, and the offering of such securities
                     at that time shall be deemed to be the initial bona
                     fide offering thereof.

               (3)   To remove from registration, by means of a post-
                     effective amendment, any of the securities being
                     registered which remain unsold at the termination of
                     the offering.

         (b)   The undersigned registrant hereby undertakes that, for
               purposes of determining any liability under the Securities
               Act of 1933, each filing of the registrant's annual report
               pursuant to Section 13(a) or 15(d) of the Securities
               Exchange Act of 1934 (and, where applicable, each filing of
               an employee benefit plan's annual report pursuant to Section
               15(d) of the Securities Exchange Act of 1934) that is
               incorporated by reference in the registration statement
               shall be deemed to be a new registration statement relating
               to the securities offered therein, and the offering of such
               securities at that time shall be deemed to be the initial
               bona fide offering thereof.

         (h)   Insofar as indemnification for liabilities under the
               Securities Act of 1933 may be permitted to directors,
               officers and controlling persons of the registrant pursuant
               to the foregoing provisions, or otherwise, the registrant
               has been advised that in the opinion of the Securities and
               Exchange Commission such indemnification is against public
               policy as expressed in the Act and is, therefore,
               unenforceable.  In the event that a claim for
               indemnification against such liabilities (other than the
               payment by the registrant of expenses incurred or paid by a
               director, officer or controlling person of the registrant in
               the successful defense of any action, suit or proceeding) is
               asserted by such director, officer of controlling person in
               connection with the securities being registered, the
               registrant will, unless in the opinion of its counsel the
               matter has been settled by controlling precedent, submit to
               a court of appropriate jurisdiction the question whether
               such indemnification by it is against public policy as
               expressed in the Act and will be governed by the final
               adjudication of such issue.

                                  SIGNATURES
      
         Pursuant to the requirements of the Securities Act of 1933, the
   Registrant certifies that it has reasonable grounds to believe that it
   meets all of the requirements for filing on Form S-3 and has duly caused
   this Amendment to Registration Statement to be signed on its behalf by
   the undersigned, thereunto duly authorized, in the City of Portland,
   State of Oregon on February 15, 1996.

                                                   Registrant: Rentrak
   Corporation

                                                   By       /s/ Ron Berger  
                           
                                                         Ron Berger, 
                                                         Chairman of the
   Board, Chief
                                                         Executive Officer
   and President


      Pursuant to the requirements of the Securities Act of 1933, this
   Registration Statement has been signed below by the following persons in
   the capacities and on the dates indicated.
<TABLE>
<CAPTION>
            Signature                           Title                           Date
        <S>                    <S>                                       <S>       

                   *           Chairman of the Board, Chief Executive    February 15, 1996
                               Officer and President 
           Ron Berger          (Principal Executive Officer)
        /s/ F. Kim Cox         Executive Vice President-Finance and      February 15, 1996
                               Chief Financial Officer
           F. Kim Cox          (Principal Financial Officer and Chief
                               Accounting Officer)

                  *            Director                                  February 15, 1996
                  
        James P. Jimirro

                  *            Director                                  February 15, 1996
                  
         Muneaki Masuda
                  *            Director                                  February 15, 1996
                  
        Peter Dal Bianco

                 *             Director                                  February 15, 1996
                 
           Bill LeVine
                 *             Director                                  February 15, 1996
                 
         Stephen Roberts

      *       The undersigned, by signing his name hereto, does sign and
   execute this Amendment to Registration Statement pursuant to a Power of
   Attorney executed on behalf of the above-named officers and directors
   and heretofore filed with the Securities and Exchange Commission.
</TABLE>

   Date:  February 15, 1996                           /s/ F. Kim Cox      

                                                        F. Kim Cox

       



                                EXHIBIT INDEX
<TABLE>
<CAPTION>
   Exhibit Number                   Description
      <S>                           <S>                     

      2                             Asset Purchase Agreement, dated as of
                                    August 25, 1995, among Rentrak
                                    Corporation, Supercenter Entertainment
                                    Corporation and Jack Silverman, and
                                    the principal exhibits thereto (the
                                    "Asset Purchase Agreement").1
      
      3.1                           Amended and Restated Articles of
                                    Incorporation of the Company and
                                    amendments thereto.2
       
      
      3.2                           By-laws of the Company.3
       
      5                             Opinion re: legality.

      23.1                          Consent of Attorneys (incorporated in
                                    Exhibit 5 hereof).

      23.2                          Consent of Arthur Andersen LLP.
      
      24                            Power of Attorney (previously filed).
       

      
   1. The Asset Purchase Agreement was filed as an exhibit to the Company's
      Current Report on Form 8-K dated August 25, 1995 and is incorporated
      by reference herein.
       
      
   2. Filed as Exhibit 3.1 to the Company's Registration Statement on Form
      S-3 filed on November 21, 1994, and incorporated herein by reference.
       
      
   3. Filed as Exhibit 10.8 to the Company's 1991 Annual Report on Form 10-
      K filed on May 6, 1991, and incorporated by reference herein.
</TABLE>
       

(TEXT>





                                Voice Mail Ext. 3107

                              February 15, 1996


   Rentrak Corporation
   7227 N.E. 55th Avenue
   Portland, OR 97218

         Re:   Legality of 939,000 Shares of Common Stock
               to be registered on Amendment No. 1 to Form S-3 Registration
               Statement

   Dear Sirs:

         We have been requested by you to render this opinion in connection
   with the proposed registration of 939,000 shares of common stock (the
   "Shares"), par value $.001 per share, pursuant to Amendment No. 1 to
   Registration Statement on Form S-3 (the  Registration Statement ) to be
   filed with the Securities and Exchange Commission on or about
   February 15, 1996.  We have acted as counsel to you in connection with
   the registration of the Shares, which Shares will be issued upon the
   exercise of the Warrant Agreement dated September 11, 1992 between you
   and Twentieth Century Fox Film Corporation ("Fox") and the Warrant
   Agreement dated July 22, 1994 between you and Fox, and the Warrant
   Agreement dated July 22, 1994 between you and The Walt Disney Company
   (collectively, the "Warrants").

         We have reviewed the Registration Statement, Articles of
   Incorporation of Rentrak Corporation, as amended, and such other
   documents, corporate records, and other instruments as we have deemed
   necessary for purposes of this opinion.  As to matters of fact which
   have not been independently established, we have relied on
   representations of officers of the Company.

         Based on such review, we are of the opinion that under the
   corporate laws of Oregon, the 939,000 Shares of the Company's common
   stock being registered in connection with the Warrants will, when issued
   pursuant to the exercise of the Warrants and paid for as contemplated
   therein, be legally issued, fully paid and non-assessable shares of
   common stock.

         We hereby consent to the filing of this opinion as an exhibit to
   the Registration Statement and to the reference to our firm under the
   heading  Legal Matters  in the Registration Statement and related
   Prospectus.

                                       Sincerely,

                                       /S/ Garvey, Schubert & Barer

                                       Garvey, Schubert & Barer

    84788/30086.00717



   Consent Of Independent Public Accountants

   As independent public accountants, we hereby consent to the
   incorporation by reference in this Registration Statement on Form S-3,
   File No. 33-65463 of our reports dated May 26, 1995 included in Rentrak
   Corporation s Form 10-K for the year ended March 31, 1995, and our
   reports dated October 16, 1995, relating to the financial statements of
   Supercenter Entertainment Corporation as of December 31, 1994 and 1993,
   appearing in Rentrak Corporation s Form 8-K dated August 31, 1995, and
   to all references to our firm included in this Registration Statement.

                                               /S/ Arthur Andersen LLP
                                               ARTHUR ANDERSEN LLP


   Portland, Oregon,
     February 9, 1996


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission