RENTRAK CORP
10-Q, 1998-02-09
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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                              FORM 10-Q

                  SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C. 20549

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
                           ACT OF 1934
                                

(Mark One)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934 For Quarter Ended: December
     31, 1997

                                  OR

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934 For the Transition Period
     from                 to


Commission file number: 0-15159

                         RENTRAK CORPORATION
        (Exact name of registrant as specified in its charter)


OREGON                            93-0780536
State or other jurisdiction of    (IRS Employer
incorporation or organization)     Identification no.)

7700 NE Ambassador Place, Portland, Oregon  97220
(Address of principal executive offices)    (Zip Code)


Registrant's telephone number, including area code:(503)284-7581


Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days.  Yes (x)      No ( )

As of January 26, 1998, the Registrant had 10,791,545 shares of
Common Stock outstanding.




    
    
                  PART I. FINANCIAL INFORMATION
    
    
    Item 1.  Financial Statements
    
    Consolidated Balance Sheets as of December 31, 1997 and
    March 31, 1997
    
    Consolidated Statements of Income for the three month
    periods ended December 31, 1997 and December 31, 1996
    
    Consolidated Statements of Income for the nine month
    periods ended December 31, 1997 and December 31, 1996

    Consolidated Statements of Cash Flows for the nine
    month periods ended December 31, 1997 and December 31,
    1996
    

<TABLE>
                   RENTRAK CORPORATION
               CONSOLIDATED BALANCE SHEETS
                          ASSETS
<CAPTION>
                                                              UNAUDITED
                                                            December 31,       March 31,
                                                                1997             1997
<S>                                                          <C>               <C>
CURRENT ASSETS:

    Cash and cash equivalents                                $   3,631,598     $ 10,167,169
    Accounts receivable, net of allowance for doubtful
       accounts of  $449,936 and $409,313                       20,577,127       16,434,566
    Advances to program suppliers                                1,938,029          492,844
    Inventory                                                    2,755,506        1,902,618
    Deferred tax asset                                             708,956        1,365,064
    Other current assets                                         4,144,406        2,901,964

    Total current assets                                        33,755,622       33,264,225

PROPERTY AND EQUIPMENT, net                                      1,863,451        2,006,556
OTHER INVESTMENTS, net                                             162,912          778,950
DEFERRED TAX ASSET                                               3,992,814        3,637,563
OTHER ASSETS                                                     5,955,423        3,360,701

          TOTAL ASSETS                                        $ 45,730,222     $ 43,047,995

          The accompanying notes are an integral
        part of these consolidated balance sheets.
</TABLE>

<TABLE>
                   RENTRAK CORPORATION
               CONSOLIDATED BALANCE SHEETS
           LIABILITIES AND STOCKHOLDERS' EQUITY

<CAPTION>
                                                              UNAUDITED
                                                              December 31,        March 31,
                                                                  1997               1997

<S>                                                          <C>              <C>
CURRENT LIABILITIES:
     Line of credit                                          $   9,500,000    $   5,000,000
     Accounts payable                                           18,669,708       17,160,492
     Accrued liabilities                                           591,631          613,669
     Accrued compensation                                          835,116        1,695,814
     Deferred revenue                                            1,188,565        2,672,849
     Net current liabilities of discontinued operations          4,585,373        4,633,114

          Total current liabilities                             35,370,393       31,775,938


COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY:
     Preferred stock $.001 par value;
       Authorized:  10,000,000 shares
     Common stock,  $.001 par value;
       Authorized:  30,000,000 shares
         Issued and outstanding: 10,791,545 shares
         at December 31, 1997 and  11,847,441 at
         March 31, 1997                                             10,792           11,847
     Capital in excess of par value                             43,550,433       47,931,165
     Net unrealized gain (loss) on investment securities          (196,710)         184,932
     Accumulated deficit                                       (32,056,622)     (35,452,729)
     Less - Deferred charge - warrants                            (948,064)      (1,403,158)

                                                                10,359,829       11,272,057

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                    $ 45,730,222     $ 43,047,995


          The accompanying notes are an integral
        part of these consolidated balance sheets.
</TABLE>

<TABLE>
               RENTRAK CORPORATION
        CONSOLIDATED STATEMENTS OF INCOME

<CAPTION>
                                                      (UNAUDITED)
                                                  Three Months Ended December 31,
                                                         1997                1996
<S>                                                   <C>                 <C>    
REVENUES:
     PPT                                              $    25,748,233     $    24,527,761
     Other                                                  2,512,168           1,499,107

                                                           28,260,401          26,026,868

OPERATING COSTS AND EXPENSES:
     Cost of sales                                         22,924,964          20,914,570
     Selling and administrative                             4,073,497           4,459,985

                                                           26,998,461          25,374,555

INCOME FROM OPERATIONS                                      1,261,940             652,313

OTHER INCOME (EXPENSE):
     Interest income                                          307,455             237,026
     Interest expense                                         (66,694)               -     

                                                              240,761             237,026

INCOME BEFORE INCOME TAX PROVISION                          1,502,701             889,339

INCOME TAX PROVISION                                          621,614             337,972

NET INCOME                                            $       881,087      $      551,367

EARNINGS PER SHARE:
     Basic                                            $          0.08      $         0.05
     Diluted                                          $          0.08      $         0.05


      The accompanying notes are an integral
            part of these statements.
</TABLE>
<TABLE>
               RENTRAK CORPORATION
        CONSOLIDATED STATEMENTS OF INCOME

<CAPTION>
                                                     (UNAUDITED)
                                                  Nine Months Ended December 31,
                                                              1997               1996
<S>                                                    <C>             <C> 
REVENUES:
     PPT                                               $81,918,208     $   77,138,838
     Other                                               5,805,255          8,055,831

                                                        87,723,463         85,194,669

OPERATING COSTS AND EXPENSES:
     Cost of sales                                      71,765,897         65,815,874
     Selling and administrative                         10,649,419         11,765,845

                                                        82,415,316         77,581,719

INCOME FROM OPERATIONS                                   5,308,147          7,612,950

OTHER INCOME (EXPENSE):
     Interest income                                       558,631            522,701
     Interest expense                                      (71,694)          (181,950)
     Other                                                    -               318,875

                                                           486,937            659,626

INCOME BEFORE INCOME TAX PROVISION                       5,795,084          8,272,576

INCOME TAX PROVISION                                     2,398,977          3,168,980

NET INCOME                                            $  3,396,107        $ 5,103,596

EARNINGS PER SHARE:
     Basic                                            $       0.30        $      0.42
     Diluted                                          $       0.30        $      0.42


      The accompanying notes are an integral
            part of these statements.
</TABLE>

<TABLE>
                    RENTRAK CORPORATION
                  STATEMENTS OF CASH FLOWS

<CAPTION>
                                                                (Unaudited)
                                                            Nine Months Ended December 31,
                                                                    1997                1996
<S>                                                            <C>                 <C>    
CASH FLOWS FROM OPERATING ACTIVITIES:
    Net Income                                                 $      3,396,107    $      5,103,596
    Adjustments to reconcile income to
          net cash provided (used) in operations
    Gain on investment / asset sales                                                       (309,852)
    Depreciation and Amortization                                       609,373             882,714
    Amortization of warrants                                            455,094             340,805
    Provision for doubtful accounts                                    (314,103)            (96,270)
    Retailer financing program reserves                                (300,000)           (288,708)
    Studio advance reserves                                             (17,852)           (138,855)
    Deferred income taxes                                               534,768             161,331
    Change in specific accounts:
        Accounts receivable                                          (4,725,314)           (125,658)
        Advances to program suppliers                                (1,427,333)            188,244
        Inventory                                                      (852,888)            (75,839)
        Other current assets                                            (45,586)          4,278,153
        Accounts payable                                              1,509,216          (7,056,400)
        Accrued liabilities & compensation                             (882,736)          1,852,465
        Deferred revenue                                             (1,484,284)            431,954
        Net current liabilities of discontinued operations              (47,741)           (272,249)

             Net cash provided (used) by operations                  (3,593,279)          4,875,431

CASH FLOWS FROM INVESTING ACTIVITIES:
    Purchases of property and equipment                                (397,387)         (1,200,085)
    (Investments) reduction in retailer
          financing program                                            (750,000)          1,728,708
    Proceeds from sale of investments / assets                                              536,410
    (Purchase) reduction of other assets & intangibles               (1,913,118)             42,139

          Net cash provided (used) by investing activities           (3,060,505)          1,107,172

CASH FLOWS FROM FINANCING ACTIVITIES:
    Borrowings (Payments) under line of credit, net                   4,500,000          (2,700,000)
    Repurchase of common stock                                       (4,179,868)           (823,437)
    Repurchase of Warrants                                             (250,000)               -
    Issuance of common stock                                             48,081                - 

          Net cash provided (used) by financing activities              118,213          (3,523,437)

NET (DECREASE) INCREASE IN CASH AND
    CASH EQUIVALENTS                                                 (6,535,571)          2,459,166

CASH AND CASH EQUIVALENTS AT BEGINNING
    OF THIS PERIOD                                                   10,167,169           2,683,128

CASH AND CASH EQUIVALENTS AT END OF PERIOD                     $      3,631,598    $      5,142,294

SUPPLEMENTAL DISCLOSURES OF CASH
    FLOW INFORMATION:
          Cash paid during the period for -
          Interest                                             $         51,250   $         197,642
          Income taxes, net of refunds                                2,469,911            (314,228)
    NON-CASH TRANSACTIONS
          Increase (decrease) in net unrealized gain on
              investment securities                                    (381,642)            813,716
        Reduction of Warrants                                              -                496,913
        Retailer Loan Program Investment through                                 
             conversion of accounts receivable                        1,196,856                -   

         Decrease in net non-current assets of discontinued
             operations through reduction in equity                        -             11,122,512

         Decrease in net current liabilities of discontinued
               operations through increase in equity                       -             (3,063,649)

         Decrease in Notes Receivable affiliate through
               increase in other assets                                    -              2,800,000

           The accompanying notes are an integral
           part of these consolidated statements.
</TABLE>


                         RENTRAK CORPORATION
         NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

NOTE A:     Basis of Presentation

The accompanying unaudited Condensed Consolidated Financial Statements
of RENTRAK CORPORATION  (the "Company"), have been prepared pursuant
to the rules and regulations of the Securities and Exchange Commission
(SEC).  Certain information and footnote disclosures normally included
in financial statements prepared in accordance with generally accepted
accounting principles have been condensed or omitted pursuant to such
rules and regulations.  The results of operations for the three month
and nine month periods ended December 31, 1997 are not necessarily in
dicative of the results to be expected for the entire fiscal year
ending March 31, 1998.  The Condensed Consolidated Financial
Statements should be read in conjunction with the Consolidated
Financial Statements and footnotes thereto included in the Company's
1997 Annual Report to Shareholders.

The Condensed Consolidated Financial Statements reflect, in the
opinion of management, all material adjustments (which include only
normal and recurring adjustments) necessary to present fairly the
Company's financial position and results of operations.

The Condensed Consolidated Financial Statements include the accounts
of the Company, its majority owned subsidiaries, and those
subsidiaries in which the Company has a controlling interest after
elimination of all intercompany accounts and transactions.
Investments in affiliated companies owned 20 to 50 percent are
accounted for by the equity method.

Certain amounts in the prior period's Condensed Consolidated Financial
Statements have been reclassified to conform to the current period's
presentation.

NOTE B:

<TABLE>
    Net Income Per Share

<CAPTION>
                 3-Months Ended         9-Months Ended       3-Months Ended        9-Months Ended
                 December 31, 1997      December 31, 1997    December 31, 1996     December 31, 1996
                 Basic      Diluted     Basic     Diluted    Basic      Diluted    Basic      Diluted
                                                                                                   
<S>              <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>

Weighted average                                                                                   
number of shares
of common stock                                                                                    
outstanding      10,994,478 10,994,478 11,353,828 11,353,828 12,133,002 12,133,002 12,137,508 12,137,508
                                                                                                   
Dilutive effect                                                                                    
of exercise of
stock options             -    236,903          -    144,849          -     70,545          -     88,366
                                                                                                   
Weighted average                                                                                   
number of shares
of common stock
and common stock
equivalents      10,994,478 11,231,381 11,353,828 11,498,677 12,133,002 12,203,547 12,137,508 12,225,874
                                                                                                   
                                                                                                   
                                                                                                   
Net Income         $881,007   $881,007 $3,396,107 $3,396,107   $551,367   $551,367 $5,103,596 $5,103,596
                                                                                                   
Net Income per        $0.08      $0.08      $0.30      $0.30      $0.05      $0.05      $0.42      $0.42
Share
</TABLE>

Basic earnings per common share were computed by dividing net
income by the weighted average number of shares of common stock
outstanding during the periods.  Diluted earnings per common
share is computed on the basis of the weighted average shares of
common stock outstanding plus common equivalent shares arising
from dilutive stock options.  In the quarter ended December 31,
1997, the Company adopted SFAS No. 128, "Earnings per Share,"
effective December 15, 1997.  As a result, the Company's reported
earnings per share for the three and nine month periods ended
December 31, 1996 were restated.

<TABLE>
<CAPTION>
                         Three Months Ended       Nine Months Ended
Per Share Amounts         December 31, 1996       December 31, 1996
<S>                             <C>                     <C>
Primary EPS as                  $.05                    $.36
reported
Effect of SFAS No. 128             -                     .06
Basic EPS as Restated           $.05                    $.42
                                                          
Fully Diluted EPS as            $.05                    $.36
reported
Effect of SFAS No. 128             -                     .06
Diluted EPS as                  $.05                    $.42
restated
</TABLE>

NOTE C:     Major Suppliers

For the quarter ended December 31, 1997, the Company had one
program supplier whose product generated 44  percent and  a
second that generated 24  percent of Rentrak revenues.   For the
nine month period ended December 31, 1997, the Company had one
program supplier whose product generated 49 percent, a second
that generated 21 percent, and a third that generated an
additional 12 percent of Rentrak revenue.  No other program
supplier provided product which generated more than 10 percent of
Rentrak revenue for the three or nine month periods ended
December 31, 1997.

For  the  quarter  ended December 31, 1996, the Company  had  one
program  supplier  whose product generated 47 percent,  a  second
that  generated  26  percent,  and  a  third  that  generated  an
additional  10 percent of Rentrak revenues.  For the  nine  month
period  ended  December  31, 1996, the Company  had  one  program
supplier  whose  product  generated 39  percent,  a  second  that
generated 26 percent and a third that generated an additional  14
percent  of Rentrak revenues.  No other program supplier provided
product  which generated more than 10 percent of Rentrak  revenue
for the three or nine month periods ended December 31, 1996.


ITEM 2.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
            CONDITION AND RESULTS OF OPERATIONS

Forward Looking Statements

Information included in Management's Discussion and Analysis of
Financial Conditions and Results of Operations regarding
liquidity and capital resources constitute forward-looking
statements that involve a number of risks and uncertainties.
Forward looking statements can be identified by the uses of
forward-looking words such as "may", "will", "expects",
"intends", "anticipates", "estimates", or "continues" or the
negative thereof or variations thereon or comparable terminology.
The following factors are among the factors that could cause
actual results to differ materially from the forward-looking
statements: business conditions and growth in the video industry
and general economics, both domestic and international;
competitive factors, including increased competition, new
technology, and the continued availability of Cassettes from
Program Suppliers.  Such factors are discussed in more detail in
the Company's 1997 Annual Report to Shareholders.


Results of Operations
                                
Total revenue includes the following: application fees generated
when retailers are approved for participation in the Pay Per
Transaction ("PPT") system; order processing fees generated when
prerecorded videocassettes ("Cassettes") are ordered by and
distributed to retailers; transaction fees generated when
retailers rent Cassettes to consumers; sell-through fees
generated when retailers sell Cassettes to consumers; buy out
fees when retailers purchase Cassettes at the end of the lease
term; royalty payments from Rentrak Japan; and sales of
Cassettes.

For the quarter ended December 31, 1997, total revenue increased
$2.3 million, or 8.8 percent, to $28.3 million from $26 million
in the quarter ended December 31, 1996.  For the nine month
period ended December 31, 1997,  total revenue increased $2.5
million, or 2.9 percent, to $87.7 million from $85.2 million in
the nine month period ended December 31, 1996.  During the
quarter ended September 30, 1996, the Company received, and
recognized in other revenue, $4.4 million in one-time royalty
payments from Rentrak Japan.  Excluding this one-time royalty
payment in 1996, revenues for the nine month period ended
December 31, 1997 increased $6.9 million from the same period in
the prior year.  The increase in total revenue for the three and
nine month periods ended December 31, 1997 and the increases in
cost of sales described in the following paragraph were primarily
due to the growth in (i) the number of retailers approved to
lease Cassettes under the PPT System from the Company (the
"Participating Retailers"); (ii) the quality of titles released
to the PPT System; and (iii) the total number of Cassettes leased
under the PPT System.

Cost of sales for the quarter ended December 31, 1997 increased
to $22.9 million from $20.9 million in the prior year, an
increase of $2.0 million, or 9.6 percent.  Cost of sales for the
nine month period ended December 31, 1997 rose to $71.8 million
from $65.8 million the prior year, an increase of $6.0 million or
9.1 percent.

The gross profit margin decreased to 18.9 percent in the quarter
ended December 31, 1997 from 19.6 percent the previous year.  The
gross profit margin was 18.2  and 18.5 percent in both the nine
month periods ended December 31, 1997 and December 31, 1996,
respectively, excluding the one-time royalty payment of $4.4
million.  Inclusion of the one-time royalty payment resulted in a
gross profit margin of 22.7 percent in the nine month period
ended December 31, 1996

Selling and administrative expenses were $4.1 million for the
quarter ended December 31, 1997 compared to $4.5 million in the
quarter ended December 31, 1996, a decrease of $.4 million, or
8.9 percent.  Selling and administrative expenses were $10.6
million in the nine month period ended December 31, 1997 compared
to $11.8 million in the nine month period ended December 31,
1996, a decrease of $1.2 million or 10.2 percent.   As a
percentage of total revenue, selling and administrative expenses
decreased from 17.1 percent for the quarter ended December 31,
1996 to 14.4  percent for the quarter ended December 31, 1997.
The decrease in the three months ended December 31, 1997 is
primarily due to accruals of costs at December 31, 1996 related
to the move in December 1996 to a new corporate headquarters
building.   As a percentage of total revenue, selling and
administrative expenses decreased from 13.8  percent for the nine
month period ended December 31, 1996 to 12.1 percent for the nine
month period ended December 31, 1997.   This decrease is
primarily due to the recovery of amounts which were loaned under
the retailer loan program and which had been previously reserved
and the reduction of compensation costs.

For the quarter ended December 31, 1997, the Company recorded a
pre-tax profit of $1.5 million, or 5.3 percent of total revenue,
compared to a pre-tax profit of $.9 million, or 3.4 percent of
total revenue in the quarter ended December 31, 1996.   For the
nine month period ended December 31, 1997, the Company recorded a
pre-tax profit of $5.8 million or 6.6 percent of total revenue,
compared to a pre-tax profit of $3.8 million or 4.7 percent of
total revenue for the nine month period ended December 31, 1996,
excluding the one-time royalty payment from Rentrak Japan. This
increase, excluding the one-time royalty payment, is primarily
due to a decrease in selling and administrative expenses and an
increase in total revenue which resulted in increased gross
margin dollars.  Inclusion of the one-time royalty payment
resulted in a pre-tax profit of $8.3 million or 9.7 percent of
total revenue for the nine month period ended December 31, 1996.

Included in the amounts above are the results from Other
Subsidiaries which are comprised of  video retail and other
operations.  For the quarters ended December 31, 1997 and
December 31, 1996, Other Subsidiaries recorded pre-tax income of
$0.2 million.   For the nine month period ended December 31,
1997, Other Subsidiaries recorded pre-tax income of $0.6 million
compared to $0.3 million for the nine month period ended December
31, 1996.


Consolidated Balance Sheet

At December 31, 1997,  total assets were $45.7 million, an
increase of $2.7 million from the $43.0 million at March 31,
1997.  At December 31, 1997, cash decreased $6.6 million to $3.6
million from $10.2 million at March 31, 1997.  The decrease is
primarily due to the increase in inventory, other assets such as
advances to program suppliers and other current and long term
assets and the repurchase of the Company's stock as described
below.


LIQUIDITY AND CAPITAL RESOURCES

At  December 31, 1997, the Company had cash and other liquid
investments of $3.6 million, compared to $10.2 million at March
31, 1997.  At December 31, 1997, the Company's current ratio
(current assets/current liabilities) decreased to .95 from 1.05
at March 31, 1997.

The Company has an agreement for a line of credit with a
financial institution in an amount not to exceed the lesser
of $12.5 million or the sum of (a) 80 percent of the net
amount of eligible accounts receivable as defined in the
agreement. The line of credit expires on December 18, 1999.
Interest is payable monthly at the bank's prime rate (8.5
percent at December 31, 1997).  The line is secured by
substantially all of the Company's assets.  The terms of the
agreement require, among other things, a minimum amount of
tangible net worth, minimum current ratio and minimum total
liabilities to tangible net worth.  The agreement also
restricts the amount of net losses, loans and indebtedness
and limits the payment of dividends on the Company's stock.
The Company is in compliance with these covenants or has
obtained waivers of noncompliance as of December 31, 1997.
At March 31, 1997, the Company had $5.0 million in
outstanding borrowings which were paid under this agreement
in April 1997.  As of December 31, 1997, the Company had
$9.5 million outstanding borrowings under this agreement; of
which approximately $5.3 million has been repaid as of
January 31, 1998.

The Company has established a retailer financing program whereby
the Company will provide, on a selective basis, financing to
video retailers which the Company believes have the potential for
substantial growth in the industry.  In connection with these
financings, the Company typically makes a loan to and/or an
equity investment in the retailer.  In some cases, a warrant to
purchase stock may be obtained.  As part of such financing, the
retailer typically agrees to cause all of its current and future
retail locations to participate in the PPT system for a
designated period of time. Under these agreements, retailers are
typically required to obtain some or all of their requirements of
Cassettes offered under the PPT system or obtain a minimum amount
of Cassettes based on a percentage of the retailer's revenues.
Notwithstanding the long term nature of such agreements, both the
Company and the retailer may, in some cases, retain the right to
terminate such agreement upon 30-90 days prior written notice.
These financings are highly speculative in nature and involve a
high degree of risk, and no assurance of a satisfactory return on
investment can be given.  The amounts the Company could
ultimately receive could differ materially in the near term from
the amounts assumed in establishing reserves.

The Board of Directors has authorized up to $18 million to be
used in connection with the Company's retailer financing program.
As of December 31, 1997, the Company had invested or loaned
approximately $13.3 million in various retailers, including
BlowOut Entertainment, Inc. (BlowOut) as described below .  The
investments individually range from $0.2 million to $6.2 million.
Interest rates per annum on the various loans range from the
prime rate plus 1 percent to the prime rate plus 2 percent.  As
the financings are made, and periodically throughout the terms of
the agreements, the Company assesses the likelihood of
recoverability of the amounts invested or loaned based on the
financial position of each retailer.  This assessment includes
reviewing available financial statements and cash flow
projections of the retailer and discussions with retailers'
management.  As of December 31, 1997, a total of approximately
$8.5 million had been reserved by the Company in connection with
the retailer loan program.

As noted in the Company's 1997 Annual Report to Shareholders, in
November 1996, the Company distributed to its Shareholders shares
of common stock of BlowOut.  The operations of BlowOut were
reflected as discontinued operations in the March 31, 1996
consolidated financial statements.  Net current liabilities of
discontinued operations include management's best estimates of
the anticipated losses from discontinued operations through the
final resolution of all contingencies related to the disposition
of BlowOut.  The estimates are based on an analysis of the costs
which may be incurred to dispose of the entity.  The amounts the
Company will ultimately incur could differ materially in the near
term from the amounts assumed in arriving at the loss on disposal
of the discontinued operations.

BlowOut is an early stage company requiring additional financing
if it is to continue its expansion and support its operations.
The Company is the principle creditor to BlowOut.  Pursuant to a
Financing Agreement, the Company agreed to provide guarantees for
up to $7 million of indebtedness of BlowOut (the Guarantee).

The obligations under this Guarantee are comprised of the
following:

(a)BlowOut has a credit facility (the Credit Facility) in an
   aggregate principal amount of $2 million for a five-year
   term.    Amounts outstanding under the Credit Facility bear
   interest at a fixed rate per annum equal to 13.98 percent.
   Pursuant to the terms of the Guarantee, the Company agreed to
   guarantee any amounts outstanding under the Credit Facility
   until the lender is satisfied, in its sole discretion, that
   BlowOut's financial condition is sufficient to justify the
   release of the Company's guarantee.  As of December 31, 1997,
   BlowOut had borrowed approximately $1.7 million under the
   Credit Facility.

(b)BlowOut also has a revolving line of credit (Line of Credit)
   in a maximum principal amount at one time outstanding of $5
   million.  Under the Line of Credit, BlowOut may only draw up
   to 80 percent of the Orderly Liquidation Valued (as defined
   in the Line of Credit) of eligible new and used Cassette
   inventory.  Advances under the Line of Credit bear interest
   at a floating rate per annum equal to the Bank of America
   Reference Rate plus 2.75 percent (11.25 percent as of
   December 31, 1997).  The term of the Line of Credit is three
   years.  The Company has agreed, pursuant to an Unconditional
   Repurchase Agreement, to purchase under certain circumstances
   in the event of default under the Line of Credit, BlowOut's
   cassette inventory at specified amounts up to a principal
   amount of $5 million.  As of December 31, 1997, BlowOut had
   borrowed approximately $2.8 million under the Line of Credit.

There can be no assurance that the Company will not have to pay
out under these guarantees or provide other accommodations.
During the term of the Guarantee, BlowOut has agreed to pay the
Company a weekly fee at a rate equal to .02 percent per week of
then-currently outstanding indebtedness subject to the Guarantee.
BlowOut has executed a $3 million note in favor of the Company
which accrues interest at 9 percent per annum and is due in April
1999.  At December 31, 1997, the total outstanding balance of the
debt under such note, including accrued interest, was $3.5
million.

On November 26, 1996, the Board authorized the re-purchase
of up to two million shares of Common Stock in open market
and negotiated purchases.  During the quarter ended December
31, 1997, the Company acquired 269,300 shares for an
aggregate amount of approximately $1,210,000.   During the
nine months ended December 31, 1997, the company acquired
1,082,900 shares for an aggregate amount of approximately
$4,179,000. These purchases were funded through cash flows
from operations.

The Company's sources of liquidity include its cash balance,
cash generated from operations and its available credit
facility.  These sources are expected to be sufficient to
fund the Company's operations for the next twelve months.


                               PART II

Item 1.  Legal Proceedings.

           On November 21, 1997, Merle Harmon, individually and
       as assignee for Merle Harmon Enterprises and Fan Fair
       Corporation, sued the Company and two of its officers in
       relation to the Company's failed attempt to negotiate the
       purchase of Merle Harmon Enterprises and Fan Fair
       Corporation.  The case is pending in the U.S. District
       Court for the Eastern District of Wisconsin.  Plaintiff
       alleges breach of contract, fraud, misrepresentation, and
       violations of RICO (the Racketeer Influenced and Corrupt
       Organizations Act of 1970), and also asserts claims based
       on a promissory estoppel theory.  The Company believes
       that all of the Plaintiff's claims are without merit and
       has recently filed a motion to dismiss all claims.  The
       Company intends to continue to vigorously defend itself
       and its officers against the suit.

Item 2.  Changes in Securities

       None

Item 3.  Defaults upon Senior Securities

       None

Item 4.  Submission of matters to a Vote of Security Holders

       None

Item 5.  Other Information

           None

Item 6.  Exhibits and Reports on Form 8-K

  (a)  Exhibits:
  
     Exhibit 10.1 Rentrak Corporation Incentive Stock Option
     Agreement.
  
    Exhibit 27 - Financial Data Schedule

     (b)  Reports on Form 8-K - None





                              SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.

Dated this 9th day of February, 1998


            RENTRAK CORPORATION:

            /s/ Carolyn A. Pihl

            Carolyn A. Pihl
            Chief Accounting Officer

            Signing on behalf of the registrant




                INCENTIVE STOCK OPTION AGREEMENT
                                
                                
          THIS AGREEMENT, dated__________________, is made by and
between Rentrak Corporation, an Oregon corporation (hereinafter
referred to as "Company"), and                           , an
employee of the Company or a Subsidiary of the Company
(hereinafter referred to as "Employee"):

          WHEREAS, the Company wishes to afford the Employee the
opportunity to purchase shares of its $0.01 par value Common
Stock; and

          WHEREAS, the Company wishes to carry out the 1997
Equity Participation Plan of Rentrak Corporation (hereinafter
referred to as "Plan") (the terms of which are hereby
incorporated by reference and made a part of this Agreement); and

          WHEREAS, the Committee, appointed to administer the
Plan, has delegated to certain officers of the Company the
authority to implement grants of Options under the Plan; and

          WHEREAS, such officers have determined that it would be
to the advantage and best interest of the Company and its
shareholders to grant the Incentive Stock  Option provided for
herein to the Employee as an inducement to enter into or remain
in the service of the Company or its Subsidiaries and as an
incentive for increased efforts during such service;

          NOW, THEREFORE, in consideration of the mutual
covenants herein contained and other good and valuable
consideration, receipt of which is hereby acknowledged, the
parties hereto do hereby agree as follows:

                            ARTICLE I
                                
                         GRANT OF OPTION
                                
Section 1.1 - Grant of Option

          In consideration of the Employee's agreement to remain
in the employ of the Company or its Subsidiaries and for other
good and valuable consideration, on the date hereof the Company
irrevocably grants to the Employee the option to purchase any
part or all of an aggregate of ____________shares of its $0.001
par value Common Stock upon the terms and conditions set forth in
this Agreement.

Section 1.2 - Purchase Price

          The purchase price of the shares of stock covered by
the Option shall be $_________ per share without commission or
other charge.

          
          
Section 1.3 - Consideration to Company

          In consideration of the granting of this Option by the
Company, the Employee agrees to render faithful and efficient
services to the Company or a Subsidiary, with such duties and
responsibilities as the Company shall from time to time
prescribe.  Nothing in this Agreement or in the Plan shall confer
upon the Employee any right to continue in the employ of the
Company or any Subsidiary, or as a director of the Company, or
shall interfere with or restrict in any way the rights of the
Company and its Subsidiaries, which are hereby expressly
reserved, to discharge the Employee at any time for any reason
whatsoever, with or without cause.

Section 1.4 - Adjustments in Option

          The Committee shall make adjustments with respect to
the Option in accordance with the provisions of Section 9.3 of
the Plan; provided, however, that each such adjustment shall be
made in such manner as not to constitute a "modification" within
the meaning of Section 424(h)(3) of the Code, unless the Optionee
consents to an adjustment which would constitute such a
"modification".

                           ARTICLE II
                                
                    PERIOD OF EXERCISABILITY
                                
Section 2.1 - Commencement of Exercisability

          (a)  Subject to Sections 2.5, the Option shall become
exercisable in [five (5) cumulative installments as follows:

               (i)  The first installment shall consist of
     ___________ percent of the shares covered by the Option and
     shall become exercisable on the first anniversary of the
     date the Option is granted.
     
               (ii) The second installment shall consist of
     ___________percent of the shares covered by the Option and
     shall become exercisable on the second anniversary of the
     date the Option is granted.
     
               (iii)     The third installment shall consist of
     __________ percent of the shares covered by the Option and
     shall become exercisable on the third anniversary of the
     date the Option is granted.
     
               (iv) The fourth installment shall consist of
     ____________ percent of the shares covered by the Option and
     shall become exercisable on the fourth anniversary of the
     date the Option is granted.
     
               (v)  The fifth installment shall consist of
     __________ percent of the shares covered by the Option and
     shall become exercisable on the fifth anniversary of the
     date the Option is granted.]
     
          
          
          (b)  No portion of the Option which is unexercisable at
Termination of Employment shall thereafter become exercisable.

Section 2.2 - Duration of Exercisability

          The installments provided for in Section 2.1 are
cumulative.  Each such installment which becomes exercisable
pursuant to Section 2.1 shall remain exercisable until it becomes
unexercisable under Section 2.3.

Section 2.3 - Expiration of Option

          The Option may not be exercised to any extent by anyone
after the first to occur of the following events:

          (a)  The expiration of ten (10) years from the date the
Option was granted; or

          (b)  If the Employee owned (within the meaning of
Section 424(d) of the Code), at the time the Option was granted,
more than ten percent (10%) of the total combined voting power of
all classes of stock of the Company or any Subsidiary or parent
corporation thereof (within the meaning of Section 422 of the
Code), the expiration of five (5) years from the date the Option
was granted; or

          (c)  The expiration of  one (1) month from the date of
the Employee's Termination of Employment unless such Termination
of Employment results from his death, his retirement, his
disability (within the meaning of Section 22(e)(3) of the Code)
or his being discharged not for good cause; or

          (d)  The expiration of one (1) months from the date of
the Employee's Termination of Employment by reason of his
retirement or his being discharged not for good cause, unless the
Employee dies within said one-month period; or

          (e)  The expiration of one (1) year from the date of
the Employee's Termination of Employment by reason of his
disability (within the meaning of Section 22(e)(3) of the Code);
or

          (f)  The expiration of one (1) year from the date of
the Employee's death; or

          (g)  The effective date of either the merger or
consolidation of the Company with or into another corporation, or
the acquisition by another corporation or person of all or
substantially all of the Company's assets or eighty percent (80%)
or more of the Company's then outstanding voting stock, or the
liquidation or dissolution of the Company, unless the Committee
waives this provision in connection with such transaction.  As
soon as practicable prior to the effective date of such merger,
consolidation, acquisition, liquidation or dissolution, the
Committee shall give the Employee notice of such event if the
Option has then neither been fully exercised nor become
unexercisable under this Section 2.3.

Section 2.4 - Adjustments to and/or Cancellation of the Option

If there is a material alteration in the capital structure of the
Company on account of a reorganization, merger, recapitalization,
exchange of shares, stock split, reverse stock split, stock
dividend, or otherwise, the Committee shall make such adjustments
to the Plan and to the Options then outstanding under the Plan as
the Committee determines to be appropriate and equitable under
the circumstances.  Such  adjustments may include, without
limitation,  (a)  a change in the number or kind of shares of
stock of the Company covered by the Options and/or  (b)  a change
in the Option Price payable per share; provided, however, that
the aggregate Option Price applicable to the unexercised portion
of existing Options shall not be altered, it being intended that
any adjustments made with respect to these Options shall apply
only to the price per share and the number of shares subject
thereto.  For purposes of this paragraph, neither  (i)  the
issuance of additional shares of stock of the Company in exchange
for adequate consideration (including services), nor  (ii)  the
conversion of outstanding preferred shares of the Company into
Common Stock, shall be deemed a material alteration of the
capital structure of the Company.  In the event the Committee
shall determine that the nature of a material alteration in the
capital structure of the Company is such that it is not practical
or feasible to make appropriate adjustments to the Plan or to
this Option,  such event shall be deemed a Termination Event
subject to the following paragraph.

          In the event of  (a)  the dissolution or liquidation of
the Company,  (b)  a reorganization , merger, or consolidation of
the Company with one or more corporations as a result of which
the Company will not be a surviving corporation, (c)  the sale of
all or substantially all of the assets of the Company,  (d)  a
sale or other transfer of more than eighty percent (80%) of the
then outstanding shares of Common Stock of the Company, or  (e)
a material change in the capital structure of the Company that is
subject to this Section in accordance with the last sentence of
the previous paragraph  (any of such events is herein referred to
as a "Terminating Event"), the Committee shall determine whether
a provision will be made in connection with the Terminating Event
for an appropriate assumption of this Option for stock or for
substitution of appropriate new options covering stock of a
successor corporation employing the Employee under this Plan and
Agreement or stock of an affiliate of such successor employer
corporation .  If the Committee determines that such an
appropriate assumption or substitution will be made, the
Committee shall give notice of the determination to the Employee
and the provisions of such assumption or substitution, and any
adjustments made  (i)  to the number and kind of shares subject
to the Option outstanding under the Plan (or to options issued in
substitution therefor),  (ii)  to the Option price and/or  (iii)
to the terms and conditions of this Option, shall be binding upon
the Employee.  If the Committee determines that no assumption or
substitution will be made, the Committee shall give notice of
this determination to the Employee,  whereupon the Employee shall
have the right for a period of thirty (30) days following the
notice to exercise in full or in part any unexercised or
unexpired Option then held by him or her, without regarding to
any contingent vesting provision to which the Option may
otherwise been subject pursuant to Paragraph 2.1a above.  Upon
the expiration of this thirty (30) day period,  this option shall
expire to the extent not earlier exercised, and the Plan shall
terminate.

Section 2.5 - Special Tax Consequences

          The Employee acknowledges that, to the extent that the
aggregate Fair Market Value of stock with respect to which
"incentive stock options" (within the meaning of Section 422 of
the Code, but without regard to Section 422(d) of the Code),
including the Option, are exercisable for the first time by the
Employee during any calendar year (under the Plan and all other
incentive stock option plans of the Company, any Subsidiary and
any parent corporation thereof (within the meaning of Section 422
of the Code)) exceeds $100,000, such options shall be treated as
Non-Qualified Options to the extent required by Section 422 of
the Code.  The Employee further acknowledges that the rule set
forth in the preceding sentence shall be applied by taking
options into account in the order in which they were granted.
For purposes of these rules, the Fair Market Value of stock shall
be determined as of the time the option with respect to such
stock is granted.

                           ARTICLE III
                                
                       EXERCISE OF OPTION
                                
Section 3.1 - Partial Exercise

          Any exercisable portion of the Option or the entire
Option, if then wholly exercisable, may be exercised in whole or
in part at any time prior to the time when the Option or portion
thereof becomes unexercisable under Section 2.3; provided,
however, that each partial exercise shall be for not less than
ten (10) shares (or the minimum installment set forth in Section
2.1, if a smaller number of shares) and shall be for whole shares
only.

Section 3.2 - Manner of Exercise

          The Option, or any exercisable portion thereof, may be
exercised solely by delivery to the Secretary or his office of
all of the following prior to the time when the Option or such
portion becomes unexercisable under Section 2.3:

          (a)  A written notice complying with the applicable
rules established by the Committee stating that the Option, or a
portion thereof, is exercised.  The notice shall be signed by the
Employee or other person then entitled to exercise the Option or
such portion; and

          (b)  Full payment to the Company for the shares with
     respect to which such Option or portion is exercised in
     accordance with Section 5.2d of  the Plan.
     
          (i)  With the consent of the Committee, (A) shares of
     the Company's Common Stock owned by the Employee, duly
     endorsed for transfer to the Company, with a Fair Market
     Value on the date of delivery equal to the aggregate
     exercise price of the Option or exercised portion thereof,
     or (B) shares of the Company's Common Stock issuable to the
     Employee upon exercise of the Option, with a Fair Market
     Value on the date of delivery equal to the aggregate
     exercise price of the Option or exercised portion thereof;
     or
     
          (ii) With the consent of the Committee, a notice that
     the Employee has placed a market sell order with a broker
     with respect to shares of the Company's Common Stock then
     issuable upon exercise of the Option, and that the broker
     has been directed to pay a sufficient portion of the net
     proceeds of the sale to the Company in satisfaction of the
     Option exercise price.
     
           (c) A bona fide written representation and agreement,
in a form satisfactory to the Committee, signed by the Employee
or other person then entitled to exercise such Option or portion
as the Committee in its discretion, shall determine is necessary
or appropriate to effect compliance with the Securities Act and
any other federal or state securities laws or regulations.
Without limiting the generality of the foregoing, the Committee
may require an opinion of counsel acceptable to it to the effect
that any subsequent transfer of shares acquired on an Option
exercise does not violate the Securities Act, and may issue
stop-transfer orders covering such shares.  Share certificates
evidencing stock issued on exercise of this Option shall bear an
appropriate legend referring to the provisions of this subsection
(c) and the agreements herein.  The written representation and
agreement referred to in the first sentence of this subsection
(c) shall, however, not be required if the shares to be issued
pursuant to such exercise have been registered under the
Securities Act, and such registration is then effective in
respect of such shares; and

          (d)  Full payment to the Company (or other employer
corporation) of all amounts which, under federal, state or local
tax law, it is required to withhold upon exercise of the Option;
with the consent of the Committee, (i) shares of the Company's
Common Stock owned by the Employee, duly endorsed for transfer,
with a Fair Market Value equal to the sums required to be
withheld, or (ii) shares of the Company's Common Stock issuable
to the Employee upon exercise of the Option with a Fair Market
Value equal to the sums required to be withheld, may be used to
make all or part of such payment; and

          (e)  In the event the Option or portion shall be
exercised pursuant to Section 9.1 by any person or persons other
than the Employee, appropriate proof of the right of such person
or persons to exercise the Option.

Section 3.3 - Rights as Shareholder

          The holder of the Option shall not be, nor have any of
the rights or privileges of, a shareholder of the Company in
respect of any shares purchasable upon the exercise of any part
of the Option unless and until certificates representing such
shares shall have been issued by the Company to such holder.



                           ARTICLE IV
                                
                        OTHER PROVISIONS
                                
Section 4.1 - Option Not Transferable

          Neither the Option nor any interest or right therein or
part thereof shall be sold, pledged, assigned, or transferred in
any manner other than by will or the laws of descent and
distribution, unless and until such Option has been exercised, or
the shares underlying such Option have been issued, and all
restrictions applicable to such shares have lapsed.  Neither the
Option nor any interest or right therein or part thereof shall be
liable for the debts, contracts or engagements of the Employee or
his successors in interest or shall be subject to disposition by
transfer, alienation, anticipation, pledge, encumbrance,
assignment or any other means whether such disposition be
voluntary or involuntary or by operation of law by judgment,
levy, attachment, garnishment or any other legal or equitable
proceedings (including bankruptcy), and any attempted disposition
thereof shall be null and void and of no effect, except to the
extent that such disposition is permitted by the preceding
sentence.

Section 4.2 - Shares to Be Reserved

          The Company shall at all times during the term of the
Option reserve and keep available such number of shares of stock
as will be sufficient to satisfy the requirements of this
Agreement.

Section 4.3 - Notices

          Any notice to be given under the terms of this
Agreement to the Company shall be addressed to the Company in
care of its Secretary, and any notice to be given to the Employee
shall be addressed to him at the address given beneath his
signature hereto.  By a notice given pursuant to this Section
4.3, either party may hereafter designate a different address for
notices to be given to him.  Any notice which is required to be
given to the Employee shall, if the Employee is then deceased, be
given to the Employee's personal representative if such
representative has previously informed the Company of his status
and address by written notice under this Section 4.3.  Any notice
shall be deemed duly given when enclosed in a properly sealed
envelope or wrapper addressed as aforesaid, deposited (with
postage prepaid) in a post office or branch post office regularly
maintained by the United States Postal Service.

Section 4.4 - Titles

          Titles are provided herein for convenience only and are
not to serve as a basis for interpretation or construction of
this Agreement.

Section 4.5 - Notification of Disposition

          The Employee shall give prompt notice to the Company of
any disposition or other transfer of any shares of stock acquired
under this Agreement if such disposition or transfer is made (a)
within two (2) years from the date of granting the Option with
respect to such shares or (b) within one (1) year after the
transfer of such shares to him.  Such notice shall specify the
date of such disposition or other transfer and the amount
realized, in cash, other property, assumption of indebtedness or
other consideration, by the Employee in such disposition or other
transfer.

Section 4.6 - Construction

          This Agreement shall be administered, interpreted and
enforced under the internal laws of the State of Oregon without
regard to conflicts of laws thereof.

Section 4.7- Conformity to Securities Laws

          The Employee acknowledges that the Plan is intended to
conform to the extent necessary with all provisions of the
Securities Act and the Exchange Act and any and all regulations
and rules promulgated by the Securities and Exchange Commission
thereunder, including without limitation Rule 16b-3.
Notwithstanding anything herein to the contrary, the Plan shall
be administered, and the Option is granted and may be exercised,
only in such a manner as to conform to such laws, rules and
regulations.  To the extent permitted by applicable law, the Plan
and this Agreement shall be deemed amended to the extent
necessary to conform to such laws, rules and regulations.

          IN WITNESS WHEREOF, this Agreement has been executed
and delivered by the parties hereto.
                                RENTRAK CORPORATION
                                
                                By
                            President
                                
                                By
                            Secretary

          Employee

__________________________________
          Address
          
Employee's Taxpayer
Identification Number:  _________________________


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<FISCAL-YEAR-END>                          MAR-31-1998
<PERIOD-END>                               DEC-31-1997
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<SECURITIES>                                         0
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<INVENTORY>                                  2,755,506
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                                0
                                          0
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<INCOME-PRETAX>                              5,795,084
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