RENTRAK CORP
DEFR14A, 1999-07-06
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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                         SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of
1934

                           (Amendment No. ____)

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only (as permitted by Rule 14a-
    6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to ? 240.14a-11(c) or ? 240.14a-12

                           Rentrak Corporation
             (Name of Registrant as Specified In Its Charter)


 (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[ ]  $125 per Exchange Act Rules O-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2)
     or Item 22(a)(2) of Schedule 14A.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
     0-11.

     (1)  Title of each class of securities to which transaction applies:

     (2)  Aggregate number of securities to which transaction applies:

     (3)  Per unit price or other underlying value of transaction
          computed pursuant to Exchange Act Rule O-11 (Set forth the amount
          on which the filing fee is calculated and state how it was
          determined):

     (4)  Proposed maximum aggregate value of transaction:


     (5)  Total fee paid:



[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously. Identify the previous filing by registration
     statement number, or the Form or Schedule and the date of its filing.

          (1)    Amount Previously Paid:

          (2)    Form, Schedule or Registration Statement No.:

          (3)    Filing Party:

          (4)    Date Filed:





                           RENTRAK CORPORATION
                            One Airport Center
                        7700 N.E. Ambassador Place
                          Portland, Oregon 97220


     To Our Shareholders:

     Our 1999 Annual Meeting of Shareholders will be held
     at the Company's executive offices, One Airport
     Center, 7700 N.E. Ambassador Place, Portland, Oregon,
     97220, on August 23, 1999, at 8:00 a.m., Pacific
     Daylight Time.  The purpose of the meeting is to do
     the following:

     1.   Elect three (3) Class II Directors to serve for
          a term of three (3) years each and one (1) Class
          I Director to serve for a term of two (2) years.

     2.   Approve an amendment to the 1997 Equity
          Participation Plan of Rentrak Corporation to
          increase the aggregate number of shares of
          common stock that may be issued thereunder from
          1,100,000 shares to 1,600,000 shares.

     3.   Hear and consider reports from certain officers
          of the Company; and

     4.   Transact such other business as may properly
          come before the meeting or any adjournments
          thereof.

     The formal notice of the meeting and the proxy
     statement containing information pertaining to the
     meeting follow this letter.  The Company's 1999
     Annual Report is also enclosed.

     Please be sure to sign, date and return the enclosed
     proxy card whether or not you plan to attend the
     meeting so that your shares will be voted at the
     meeting.  If you attend the meeting, and the Board of
     Directors joins me in hoping that you will, there
     will be an opportunity to revoke your proxy and to
     vote in person if you prefer.

     Sincerely yours,

     /s/ Ron Berger
     RON BERGER
     Chairman of the Board
     June 30, 1999


                           RENTRAK CORPORATION
                            One Airport Center
                        7700 N.E. Ambassador Place
                          Portland, Oregon 97220

                 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                        To Be Held August 23, 1999

     The Annual Meeting of Shareholders of Rentrak
     Corporation (the "Company") will be held on Monday,
     August 23, 1999, at 8:00 a.m., Pacific Daylight Time,
     at the Company's executive offices, One Airport
     Center, 7700 N.E. Ambassador Place, Portland, Oregon,
     97220, for the following purposes:

     1.   Elect three (3) Class II Directors to serve for
          a term of three (3) years each; and one (1)
          Class I Director to serve for a term of two (2)
          years.

     2.   Approve an amendment to the 1997 Equity
          Participation Plan of Rentrak Corporation to
          increase the aggregate number of shares of
          common stock that may be issued thereunder from
          1,100,000 shares to 1,600,000 shares.

     3.   Hear and consider reports from certain officers
          of the Company; and

     4.   Transact such other business as may properly
          come before the meeting or any adjournments
          thereof.

     The Board of Directors has fixed the close of
     business on June 23, 1999, as the record date for
     determining shareholders entitled to notice of, and
     to vote at, the meeting and any adjournments thereof.

     The Proxy Statement accompanies this Notice.

     By Order of the
     Board of Directors


     /s/ F. Kim Cox
     F. Kim Cox, Secretary
     June 30, 1999

          Please sign, date and return the enclosed Proxy
          as soon as possible.  A return envelope is
          enclosed for your convenience.


                           RENTRAK CORPORATION
                            One Airport Center
                        7700 N.E. Ambassador Place
                         Portland, Oregon  97220

                             PROXY STATEMENT
                      Annual Meeting of Shareholders
                        To Be Held August 23, 1999


     DATE, TIME, PLACE OF MEETING

          This Proxy Statement and the accompanying proxy
     and 1999 Annual Report are being mailed on or about
     July 8, 1999, to the shareholders of Rentrak
     Corporation (the "Company") in connection with the
     solicitation by the Company's Board of Directors of
     the enclosed  proxy for use at the Company's 1999
     Annual Meeting of Shareholders (the "Annual
     Meeting").  The Annual Meeting will be held Monday,
     August 23, 1999, at 8:00 a.m. Pacific Daylight Time,
     at the Company's executive offices, One Airport
     Center, 7700 N.E. Ambassador Place, Portland, Oregon
     97220.


     PURPOSE OF ANNUAL MEETING

          The Annual Meeting has been called for the
     following purposes: (i) to elect three (3) Class II
     Directors to serve for a term of three (3) years
     each; and one (1) Class I Director to serve for a
     term of two (2) years; (ii) to approve an amendment
     to the 1997 Equity Participation Plan of Rentrak
     Corporation to increase the aggregate number of
     shares of Common Stock that may be issued thereunder
     from 1,100,000 shares to 1,600,000 shares; (iii) to
     hear and consider reports from certain officers of
     the Company; and (iv) to transact such other business
     as may properly come before the meeting or any
     adjournments thereof.  Section 2.3.1 of the Company's
     1995 Restated Bylaws, as amended, sets forth
     procedures to be followed for introducing business at
     a shareholders meeting.

          All shares represented by the enclosed proxy, if
     received prior to the meeting, will be voted in the
     manner specified by the shareholder.  To the extent
     that a proxy is submitted without specification, the
     shares represented by the proxy will be voted FOR
     each Director nominee and FOR approval of the
     amendment to the 1997 Equity Participation Plan of
     Rentrak Corporation.

          The Company has no knowledge of any other
     matters to be presented at the Annual Meeting.  In
     the event that other matters do properly come before
     the Annual Meeting in accordance with the Company's
     1995 Restated Bylaws, the persons named in the proxy
     will vote such proxy in accordance with their
     judgment on such matters.


     REVOCATION OF PROXIES

          The execution of a proxy will not affect a
     shareholder's right to attend the Annual Meeting and
     vote in person.  Any shareholder may revoke their
     proxy either by giving written notice of such
     revocation to the Secretary of the Company at its
     principal executive offices at One Airport Center,
     7700 N.E. Ambassador Place, Portland, Oregon 97220,
     prior to the Annual Meeting, or by revoking the proxy
     in person at the Annual Meeting.  A proxy may also be
     revoked upon the Company's timely receipt of a
     properly executed, later dated proxy covering the
     same shares as the earlier proxy.


     SOLICITATION OF PROXIES

          Proxies in the form enclosed with this Proxy
     Statement are being solicited by the Company's Board
     of Directors for use at the Annual Meeting.  The two
     persons named as proxies therein have been selected
     by the Board of Directors and will vote all shares
     for which valid proxies are granted to them.  Unless
     otherwise specified in the proxy, the proxy will be
     voted to ELECT as Directors all of the nominees
     listed under Proposal 1 below and to APPROVE the
     amendment to the 1997 Equity Participation Plan of
     Rentrak Corporation.

          The cost of soliciting proxies for the Annual
     Meeting will be borne by the Company.  In addition to
     solicitation by mail, Directors, officers and
     employees of the Company may solicit proxies from
     shareholders of the Company, personally or by
     telephone or telegram, without receiving any
     additional remuneration.  The Company has asked
     brokerage houses, nominees and other fiduciaries to
     forward soliciting materials to beneficial owners of
     the Company's Common Stock and will reimburse all
     such persons for their expenses.  In addition, the
     Company reserves the right to use the services of an
     independent proxy solicitation firm to assist with
     the solicitation of proxies.  If the services of an
     independent proxy solicitation firm are used, the
     cost is estimated not to exceed $35,000.


     2000 SHAREHOLDER PROPOSALS

          The deadline for shareholders to submit
     proposals to be considered for inclusion in the Proxy
     Statement for the 2000 Annual Meeting of Shareholders
     is April 25, 2000.  To be considered at the 2000
     Annual Meeting of Shareholders, Section 2.3.1 of the
     Company's 1995 Bylaws, as amended, requires
     shareholders to deliver notice of all proposals,
     matters and other business to the Company's principal
     executive office no later than sixty (60) calendar
     days (June 24, 2000) and no earlier than ninety (90)
     calendar days (May 25, 2000) prior to the first
     anniversary of the 1999 Annual Meeting.


     VOTING SECURITIES

          Only holders of record of the Company's Common
     Stock on June 23, 1999, the record date fixed by the
     Board of Directors for the Annual Meeting, are
     entitled to notice of, and to vote at, the Annual
     Meeting and any adjournments thereof.  On June 23,
     1999, 10,441,699 shares of the Company's Common
     Stock, .001 par value, were outstanding and held of
     record by approximately 352 shareholders of record.
     All outstanding shares of  the Company's Common Stock
     are to be voted as a single class, and each share of
     the Company's Common Stock is entitled to one vote.
     The presence, in person or by proxy, of the holders
     of a majority of the outstanding shares of the
     Company's Common Stock constitutes a quorum.

          Assuming the existence of a quorum, the
     affirmative vote of a plurality of the votes cast at
     the Annual Meeting, in person or by proxy, will be
     required to elect persons to the Board of Directors.
     Abstention from voting and broker non-votes will have
     no effect on the outcome of the election of
     Directors.  Holders of Common Stock are not entitled
     to cumulate their votes in the election of Directors.
     As a result, the holders of more than 50% of the
     shares voting for the election of Directors can elect
     all of the Directors if they choose to do so.
     Assuming the existence of a quorum, the affirmative
     vote of a majority of the votes cast at the Annual
     Meeting, in person or by proxy, will be required to
     approve the amendment to the 1997 Equity
     Participation Plan of Rentrak Corporation.  With
     respect to shares relating to any proxy as to which a
     broker non-vote is indicated on a proposal, those
     shares will not be considered present and entitled to
     vote with respect to the amendment.   Therefore, each
     abstention or broker non-vote will have the same
     effect as a vote against such amendment.


                    PROPOSAL 1: ELECTION OF DIRECTORS

          The Company's 1995 Restated Bylaws provide that
     the Board of Directors, presently consisting of nine
     Directors, be divided into three classes,  Class I,
     Class II and Class III, with each class to be as
     nearly equal in number as possible.  At the Annual
     Meeting, the shareholders are being asked to elect
     three (3) Class II Directors,  Messrs. Skipper
     Baumgarten, Muneaki Masuda and Stephen Roberts for a
     term of three (3) years each; and one (1) Class I
     Director, Mr. Takaaki Kusaka for a term of two (2)
     years.  Each Director will hold office until the
     annual meeting at which his term expires and until
     his successor is duly elected and qualified.  If
     vacancies occur, the Board of Directors may elect a
     replacement to serve for the remainder of the
     unexpired term.

          The Board of Directors believes that each
     nominee will be available to serve as a Director.
     However, if any nominee is not a candidate on the
     date of the Annual Meeting or otherwise declines to
     or cannot serve as a Director, the proxy will be
     voted for such other person or persons as the Board
     of Directors may recommend.  Proxies cannot be voted
     for more than four (4) nominees.

          The Board of Directors recommends a vote FOR the
     election of each of the following Director nominees.



     NOMINEES AS CLASS II DIRECTORS (TERMS EXPIRE IN 2002)

          SKIPPER BAUMGARTEN (52).  Since 1990, Mr.
     Baumgarten has served as President of Surety
     Associates Holding Company.  Mr. Baumgarten also
     serves as CEO and Chairman of the Board of American
     Contractors Indemnity Co., Los Angeles, California,
     an insurance company.  Mr. Baumgarten has been a
     Director of the Company since February 1998.

          MUNEAKI MASUDA (48).  Mr. Masuda founded Rentrak
     Japan, a joint venture formed with Culture
     Convenience Club Co., Ltd. ("CCC").  The Company
     currently owns a ten percent equity interest in
     Rentrak Japan and CCC's parent company is the
     controlling stockholder.  Since founding CCC, Mr.
     Masuda has served as President except for the period
     from October, 1996, through February, 1999, when he
     served as Chairman.  Until February, 1999, Mr. Masuda
     also served as President of DIRECTV Japan.  Mr.
     Masuda has been a Director of the Company since
     August 1990.  Pursuant to a Common Stock Purchase
     Agreement between the Company and CCC, entered into
     as of December 20, 1989, the Company's Board of
     Directors is required, subject to fiduciary
     obligations to all shareholders, to nominate Mr.
     Masuda, CCC's designee, as a Director and use its
     best efforts to vote in favor of Mr. Masuda those
     shares for which the Company's management and Board
     hold proxies or are otherwise entitled to vote.  Mr.
     Masuda is also a Director of GAGA Communications,
     Digital Hollywood and Rentrak Japan.  Until November,
     1998, Mr. Masuda also served as a Director of BlowOut
     Entertainment, Inc.

          STEPHEN ROBERTS (61).  In July 1990, Mr. Roberts
     formed R&G Video, which acquired the home video
     rights for the New World film library.  Mr. Roberts
     is President of the S. Roberts Co., R&G
     Communications and R&G Video LP.  Mr. Roberts is a
     member of the Academy of Motion Pictures Arts and
     Sciences, the Academy of Television Arts and
     Sciences, and a former Director of the Motion Picture
     Association of America.  Mr. Roberts is a Director of
     College Television Network and of Rentrak Japan.  Mr.
     Roberts has been a Director of the Company since
     December 1988 and currently serves as a consultant to
     the Company.

     NOMINEE AS CLASS I DIRECTOR (TERM EXPIRES IN 2001)

          TAKAAKI KUSAKA (46).   Since April, 1991, Mr.
     Kusaka has served as President and as a Director of
     Rentrak Japan.  The Company currently owns a ten
     percent equity interest in Rentrak Japan.  Mr. Kusaka
     has also served as Chairman of BlowOut Japan and Top
     Share Co., Ltd., since April, 1997. Mr. Kusaka is
     currently a Class I Director, having been elected by
     the Board of Directors in June, 1999, to fill the new
     Class I seat created when the Board of Directors
     increased the number of Directors from eight to nine.
     Under the Company's 1995 Restated Bylaws, as amended,
     Directors such as Mr. Kusaka, who are elected by the
     Board of Directors to fill a newly created seat, may
     serve only until the Company's next Annual Meeting of
     Shareholders.  For this reason, Mr. Kusaka's current
     term expires on the date of the Annual Meeting, while
     the terms of the Company's other Class I Directors do
     not expire until the date of the Company's 2001
     Annual Meeting of Shareholders.

     DIRECTORS WHOSE TERMS OF OFFICE CONTINUE

          The remaining Class I and Class III Directors
     whose terms have not yet expired and are therefore
     not standing for election this year are as follows:

     CLASS I DIRECTORS (TERMS EXPIRE IN 2001)

          PRADEEP BATRA (53).  Since February 1985,  Mr.
     Batra has served as President of Unique Business
     Systems (UBS), a vertical market software developer.
     Among other things, UBS develops and markets POS
     software which is used by retailers of the Company to
     capture  transaction activity which is reported to
     the Company.  UBS has a POS vendor agreement with the
     Company. Mr. Batra also serves as a Director of UBS.
     Mr. Batra has been a Director of the Company since
     February 1998.

          RON BERGER (51).  Since founding the Company in
     1977, Mr. Berger has served as President and Chief
     Executive Officer of the Company, except for brief
     periods in other positions in 1981 and 1984.  Since
     September 1984, he has also served as the Company's
     Chairman of the Board. Mr. Berger also serves as
     Chairman and a Director of Rentrak Japan K.K., and as
     a Director of Rentrak UK, Rentrak Canada, and BlowOut
     Video Holding Company.  Mr. Berger is a member of the
     Board of Directors of American Contractors Indemnity
     Co., Los Angeles, California, the Video Software
     Dealers Association, Fast Forward Foundation, and the
     Board of Trustees of The Nature Conservancy of
     Oregon.

     CLASS III DIRECTORS (TERMS EXPIRE IN 2000)

          JAMES JIMIRRO (62).  Since 1986, Mr. Jimirro has
     been the Chairman of the Board of Directors,
     President and Chief Executive Officer of J2
     Communications, a program supplier to the Company.
     Mr. Jimirro has been a Director of the Company since
     November 1990.  Since April 1998, he has served as
     Chairman of the Board and a Director of Rentrak UK.

          BILL LEVINE (79).  In January 1988, Mr. LeVine
     founded and became President of LeVine Enterprises,
     Inc., an investment firm.  Mr. LeVine also serves as
     a Director of Mellon West Coast Bank, B.C.T. Inc.,
     Fort Lauderdale, Florida, Fast Frame of Los Angeles
     and American Contractors Indemnity Co., Los Angeles,
     California.  Mr. LeVine has been a Director of the
     Company since April 1985.

          HERBERT FISCHER (60).  Since 1990, Mr. Fischer
     has served as President or Chairman of Mediacopy, a
     company that duplicates video cassettes for major
     movie studios.  Mr. Fischer has been a Director of
     the Company since February 27, 1997.

          See "CERTAIN RELATIONSHIPS AND TRANSACTIONS" for
     a discussion of certain agreements and relationships
     between the Company and its Directors.


     COMMITTEES AND MEETINGS OF THE BOARD

          The Board of Directors has a Compensation
     Committee and an Audit Committee.  The Board does not
     have a nominating committee.

          The Compensation Committee was comprised of
     Skipper Baumgarten, Herbert Fischer and Bill LeVine
     and was responsible for evaluating the performance of
     the Company's management and determining the method
     of compensating the Company's salaried employees.
     During the fiscal year ended March 31, 1999, the
     Compensation Committee held three (3) meetings.

          The Audit Committee was comprised of Pradeep
     Batra, James Jimirro and Bill LeVine and was
     responsible for evaluating the integrity of the
     Company's financial reporting to shareholders.
     During the fiscal year ended March 31, 1999, the
     Audit Committee held four (4) meetings.

          During the fiscal year ended March 31, 1999,
     there were four (4) regular meetings of the Company's
     Board of Directors which were held in person, and
     eight (8) special meetings which were conducted by
     telephone conference call.  While in office, each
     Director attended at least 75 percent of the total
     number of meetings held by the Board of Directors and
     the committees of the Board of Directors on which he
     served during the fiscal year ended March 31, 1999
     except for Muneaki Masuda, who attended 50 percent of
     the Company's Board meetings.  The Board of Directors
     also took action pursuant to one unanimous written
     consent in fiscal 1999.

     COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES
     EXCHANGE ACT OF 1934

          Section 16(a) of the 1934 Act requires the
     Company's Directors and executive officers and
     persons who beneficially own more than ten percent of
     the outstanding shares of the Company's common stock
     ("ten percent shareholders"), to file with the SEC
     initial reports of beneficial ownership and reports
     of changes in beneficial ownership of shares of
     common stock and other equity securities of the
     Company.  To the Company's knowledge, based solely
     upon a review of the copies of Forms 3, 4 and 5 (and
     amendments thereto) furnished to the Company or
     otherwise in its files, all of the Company's
     officers, Directors and ten percent shareholders
     complied with all applicable Section 16(a) filing
     requirements except as follows:  Messrs. Batra,
     Baumgarten, Berger, Fischer, Jimirro, LeVine, Masuda
     and Roberts each failed to timely report on Form 5 an
     option grant received in Fiscal 1999.  Each of these
     individuals has since filed the required Form 5.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
AND DIRECTORS

The following table sets forth, as of May 28, 1999,
information furnished to the Company with respect to the
ownership of the Company's Common Stock by each of the
Company's Directors and nominees to the Board of Directors,
the Chief Executive and the named executive officers, all
officers and Directors as a group, and each person
(including any group) known by the Company to be beneficial
owner of more than 5% of the Company's Common Stock.

<TABLE>
<CAPTION>
                                                     Amount and
                                                      Nature of      Percent
                                                     Beneficial     Of Shares
Name and Address of Beneficial Owner  (1)             Ownership     Outstanding
<S>                                                   <C>              <C>

Pradeep Batra                                            14,500 (2)       *
Skipper Baumgarten                                       40,000 (2)       *
Ron Berger                                            1,654,270 (3)    14.14%
F. Kim Cox                                              306,498 (4)     2.86%
Herbert Fischer                                          25,000 (5)       *
Marty Graham                                             64,539 (6)       *
Jim Jimirro                                              38,486 (7)       *
Bill Levine                                             447,511 (5)     4.28%
Michael Lightbourne                                      66,000 (8)       *
Muneaki Masuda                                        1,034,459 (9)     9.88%
Stephen Roberts                                         122,118 (10)    1.16%
Amir Yazdani                                             70,906 (11)      *

All Officers and Directors as a group (16 persons)    4,006,740 (12)   32.05%

Culture Convenience Club Co., Ltd.                      390,000 (13)    3.74%
1-4-70 Shiromi, 16th Floor
Chuo-ku, Osaka 540, Japan

Rentrak Japan, K.K                                      614,000 (14)    5.88%
4-20-3 Ebisu
Shibuya-Ku, Tokyo 150, Japan

Blockbuster Videos, Inc.                              1,000,000 (15)    8.74%
1201 Elm Street
Dallas, Texas  75270

Walt Disney Company                                   1,543,203 (16)   12.88%
500 South Buena Vista St.
Burbank, CA
</TABLE>

(*)  Less than 1.00%.
(1)  The address of each of the directors is the  Company's
     address, One Airport Center, 7700 N.E. Ambassador Place,
     Portland, Oregon 97220.
(2)  Includes 10,000 shares of Common Stock subject to
     options exercisable within 60 days of the date of the
     table.
(3)  Includes 37,200 shares of Common Stock held by Mr.
     Berger's parents and 1,259,912 shares of Common Stock
     subject to options exercisable within 60 days of the
     date of the table.  Mr. Berger disclaims beneficial
     ownership of all shares held by his parents.
(4)  Includes 293,780 shares of Common Stock subject to
     options exercisable within 60 days of the date of the
     table.
(5)  Includes 15,000 shares of Common Stock subject to
     options exercisable within 60 days of the date of the
     table.
(6)  Includes 64,535 shares of Common Stock subject to
     options exercisable within 60 days of the date of the
     table.
(7)  Includes 33,066 shares of Common Stock subject to
     options exercisable within 60 days of the date of the
     table.
(8)  Includes 66,000 shares of Common Stock subject to
     options exercisable within 60 days of the date of the
     table.
(9)  Mr. Masuda is an officer and controlling shareholder of
     Culture Convenience Club Co., Ltd. and So-Tsu Company.
     So-Tsu Company and Mr. Masuda are controlling
     shareholders of Rentrak Japan, K.K.  Includes 390,000
     shares owned by Culture Convenience Club, Ltd., and 614,000
     shares owned by Rentrak Japan, K.K.  Also includes 25,839 shares of
     Common Stock exercisable within 60 days of the date of
     the table.
(10) Includes 85,136 shares of Common Stock subject to
     options exercisable within 60 days of the date of the
     table.
(11) Includes 68,995 shares of Common Stock subject to
     options exercisable within 60 days of the date of the
     table.
(12) Includes 2,061,542 shares of Common Stock subject
     to options exercisable within 60 days of the date of the
     table.
(13) As indicated in footnote 9 to this table, these
     shares are beneficially owned by Muneaki Masuda, a
     Director of the Company and controlling shareholder of
     Culture Convenience Club Co., Ltd.
(14) As indicated in footnote 9 to this table, these
     shares are beneficially owned by Muneaki Masuda, a
     Director of the Company and controlling shareholder of
     Rentrak Japan, K.K.
(15) Includes 1,000,000 shares of Common Stock subject
     to warrants exercisable within 60 days of the date of
     the table.
(16) Includes 1,543,203 shares of Common Stock subject
     to warrants exercisable within 60 days of the date of
     the table.

Unless otherwise indicated in the notes to the foregoing
table, beneficial ownership of each of the shares of Common
Stock listed in the foregoing table is comprised of sole
voting power and sole investment power.


EXECUTIVE OFFICERS

The following table identifies the executive officers of the
Company as of March 31, 1999, the age of each
executive officer, the positions they hold, the year in
which they began serving in their respective capacities, and
their past business experience:

                  Position       Current Position(s)
                   Held           with Company and
Name          Age  Since          Past Business Experience


Ed Barnick    42   1992       Vice President,
                              Distribution.  Distribution
                              Director from 1988 until
                              January 1, 1992.  Prior to
                              joining the Company in May of
                              1988, Mr. Barnick served as
                              Distribution Manager for
                              Bergen Brunswig Medical and
                              was employed with both Payless
                              Northwest Distribution Center
                              and United Parcel Service.

Ron Berger    50   1984       President, Chief
                              Executive Officer and Chairman
                              of the Board; Since founding
                              the Company in 1977, Mr.
                              Berger has served as President
                              and Chief Executive Officer,
                              except for brief periods in
                              other positions in 1981 and
                              1984.  Since September 1984,
                              he has also served as the
                              Company's Chairman of the
                              Board.  Mr Berger also serves
                              as a member of the following
                              Boards of Directors: Rentrak
                              Japan K.K.; Rentrak UK;
                              Rentrak Canada; Blowout Video
                              Holding Company; American
                              Contractors Indemnity Co.;
                              Video Software Dealers
                              Association; Fast Forward
                              Foundation; and The Nature
                              Conservancy of Oregon.

F. Kim Cox     46   1995      Executive Vice
                              President, Chief Financial
                              Officer, Secretary, Treasurer;
                              From 1991 until 1995, Mr. Cox
                              served as Executive Vice
                              President - Strategic
                              Planning, Secretary,
                              Treasurer; From 1985 until
                              June 1, 1991, Mr. Cox served
                              as Chief Financial Officer and
                              Vice President of Finance.
                              Prior to joining the Company
                              in 1985, Mr. Cox was a
                              practicing attorney with the
                              firm Garvey, Schubert, Adams &
                              Barer from 1983 to 1985, and
                              with the firm of McClaskey &
                              Greig from 1980 to 1983.
                              Prior to that, Mr. Cox
                              practiced accounting with the
                              firm Arthur Andersen & Co.

Marty Graham    41   1991     Vice President,
                              Product Development.  Prior to
                              joining the Company in October
                              of 1988 as  Director of
                              Product Development, Mr.
                              Graham served as General
                              Manager and Secretary/
                              Treasurer of Pacific Western
                              Video Corporation since 1984,
                              which owns and operates two
                              video retailer outlets, both
                              of which participate in the
                              Company's PPT Program.

Michael
Lightbourne    52   1997      Executive Vice
                              President.  Mr. Lightbourne
                              was Senior Vice President,
                              Marketing from 1992 to 1996,
                              and served as Vice President,
                              Marketing from 1991 to 1992.
                              Prior to joining the Company
                              as Director of Sales in
                              September of 1988, Mr.
                              Lightbourne was President and
                              founder of MRL Enterprises, a
                              sales and marketing consulting
                              firm which he began in 1982.

Richard Nida   52   1998      Vice President,
                              Investor Relations.  Prior to
                              joining the Company in 1998,
                              Mr. Nida was Director of
                              Corporate Communications and
                              Investor Relations for Payless
                              ShoeSource from 1988 to
                              August 1998.

Carolyn Pihl   41   1998      Vice President,
                              Finance, Chief Accounting
                              Officer.  From May 1996 until
                              February 1998, Ms. Pihl served
                              as Chief Accounting Officer.
                              Prior to joining the Company
                              in 1996, Ms. Pihl was a Senior
                              Manager in the Audit and
                              Business Advisory Group with
                              Arthur Andersen & Co. from
                              1991 to 1996.

Christopher
 Roberts       31  1994       Vice President,
                              Sales.  Prior to becoming Vice
                              President, Sales, Mr. Roberts
                              was National Director of Sales
                              for the Company, a position he
                              held since September 1992.

Amir Yazdani   39  1993       Vice President,
                              Management Information
                              Systems.  Prior to becoming
                              Vice President, Management
                              Information Systems, Mr.
                              Yazdani served as the
                              Company's Director of
                              Management Information
                              Systems.

EXECUTIVE COMPENSATION

The following table sets forth for the fiscal years ended
March 31, 1999, 1998 and 1997, all compensation earned by
the Chief Executive Officer and the four highest paid
executive officers whose salary and bonus for the last
completed fiscal year exceeds $100,000 (the Named Executive
Officers).

<TABLE>
<CAPTION>
   SUMMARY COMPENSATION TABLE

                                               Annual Compensation

                                                                      Other
                          Fiscal Year                               Annual
Name and                     Ended                      Bonus       Compen-
Principal Position         March 31,    Salary ($)       ($)      sation ($)
<S>       <C>                 <C>            <C>          <C>                <C>

Ron Berger, President         1999           405,540            0            0
and Chief Executive           1998           408,972       62,258            0
Officer                       1997           349,393      268,665            0

F. Kim Cox,  Executive        1999           181,136            0            0
Vice President, Chief         1998           198,397       62,824            0
Financial Officer             1997           187,344       21,000            0

Marty Graham,  Vice           1999           140,083       15,000            0
President, Product            1998           137,371        5,000            0
Development                   1997           102,685       10,000            0

Michael Lightbourne,          1999           178,037            0            0
Executive Vice President      1998           200,239       89,000            0
                              1997           100,159        5,000            0

Amir Yazdani, Vice            1999           179,998            0            0
President, Information        1998           187,127       10,000            0
Systems                       1997           142,549       15,000            0

</TABLE>
<TABLE>
<CAPTION>
                                        Long-Term Compensation
                                          Awards                    Payouts

                                 Restricted   Securities
                   Fiscal Year      Stock     Underlying  LTIP     All Other
Name and               Ended       Award(s)     Options/  Payouts   Compen-
Principal Position   March 31,        ($)       SARs (#)   ($)     sation ($)(2)
<S>                      <C>           <C>    <C>           <C>         <C>

Ron Berger, President    1999          0      510,481       0           94,915
and Chief Executive      1998          0            0       0           31,241
Officer                  1997          0            0       0          125,435

F. Kim Cox,  Executive   1999          0       63,805       0            6,065
Vice President, Chief    1998          0            0       0            8,195
Financial Officer        1997          0            0       0            4,899

Marty Graham,  Vice      1999          0            0       0            4,032
President, Product       1998          0       35,000       0            6,110
Development              1997          0            0       0            1,500

Michael Lightbourne,     1999          0            0       0            7,987
Executive Vice President 1998          0      170,000       0            4,251
                         1997          0            0       0            3,533

Amir Yazdani, Vice       1999          0            0       0            3,053
President, Information   1998          0       10,000       0            3,711
Systems                  1997          0            0       0            3,788

</TABLE>

(1)  Includes one option for 10,000 shares subject to
     antidilution adjustment following the spin-off of
     Blowout Entertainment, Inc. in fiscal 1997.  Such
     adjustment did not change the aggregate exercise price
     of the outstanding option.

(2)  Amounts disclosed in this column reflect the following
     matching contributions during fiscal 1999 on behalf of
     the named executives with regard to Rentrak's 401-K
     plan: Ron Berger $1,500, F. Kim Cox $1,500, Marty Graham
     $1,500, Michael Lightbourne $1,500 and Amir
     Yazdani $1,500.  The Company also made payments to
     supplemental disability and life insurance plans
     during fiscal 1999 for the following named executives:
     Ron Berger $86,874, F. Kim Cox $4,565, Marty Graham $2,532,
     Michael Lightbourne $6,487 and Amir Yazdani
     $1,553.  In addition, other compensation for Ron
     Berger includes lease and maintenance
     payments on automobile.

 STOCK OPTION AWARDS

The following table sets forth information concerning stock
option grants to the Named Executive Officers during the
fiscal year ended March 31, 1999.  The Company did not grant
any stock appreciation rights to the Named Executive
Officers during such fiscal year.

<TABLE>
<CAPTION>
OPTIONS/SAR GRANTS IN FISCAL 1999



                     Individual Grants
                         Number of          % of Total
                         Securities        Options/SARs   Exercise
                         Underlying         Granted to    or Base
                        Options/SARs       Employees in    Price    Expiration
Name                    Granted (#) (1)     Fiscal Year     ($/Sh)      Date
<S>                             <C>               <C>       <C>      <C>
Ron Berger                      355,560           36.68%    5.219    08/24/2008
                                154,921           16.85%    5.469    06/08/2008
F. Kim Cox                       44,440            4.83%    5.219    08/24/2008
                                 19,365            2.11%    5.469    06/08/2008
Marty Graham                          0               0         0            0
Michael Lightbourne                   0               0         0            0
Amir Yazdani                          0               0         0            0


</TABLE>

<TABLE>
<CAPTION>
OPTIONS/SAR GRANTS IN FISCAL 1999-continued-

                          Potential Realizable Value
                          at Assumed Annual Rates
                          of stock Price Appreciation
                             for Option Term
                                    5%                10%
<S>                                  <C>             <C>

Ron Berger                           $1,167,019      $2,957,456
                                       $532,839      $1,350,319
F. Kim Cox                             $145,861        $369,640
                                        $66,604        $168,789
Marty Graham                                  0               0
Michael Lightbourne                           0               0
Amir Yazdani                                  0               0
</TABLE>

(1)  The stock options vest 20% per year over a period of 5 years.


STOCK OPTION EXERCISES

 The following table sets forth information concerning stock
option exercises by the Named Executive Officers during the
fiscal year ended March 31, 1999, and the value of in-the-
money options (i.e., options in which the market value of
Rentrak Common Stock exceeds the exercise price of the
options) held by such individuals on March 31, 1999.  No
stock appreciation rights ("SAR's") have been granted to, or
are currently held by, the Named Executive Officers.  The
value of the in-the-money options is based on the difference
between the exercise price of such options and the closing
price of Rentrak Common Stock on March 31, 1999, which was
$2.81.  The value realized on exercised options is based on
the difference between the exercise price for the options
and the closing price of Rentrak Common Stock on the date of
exercise.

<TABLE>
<CAPTION>

AGGREGATE OPTION EXERCISES IN LAST FISCAL YEAR
AND FISCAL YEAR-END OPTION/SAR VALUES

                                  Number of  Securities    Value of Unexercised
                                  Underlying Unexercised   In-the-Money Options
               Shares             Options/SARs at FY-End   at FY-End ($)
            Acquired on  Value
              Exercise  Realized (#) Exercisable/           Exercisable/
      Name      (#)       ($)    Unexercisable              Unexercisable
 <S>            <C>      <C>      <C>                       <C>

 Ron Berger          0       0    1,012,325 /  727,084           0 /  0
 F. Kim Cox     10,714   8,620      242,795 /  142,082      42,221 /  0
 Marty Graham        0       0       59,535 /   24,000           0 /  0
 Michael
    Lightbourne      0       0       34,000 /  136,000           0 /  0
 Amir Yazdani    1,355   3,190       65,035 /   12,492      18,637 /  0
</TABLE>


     COMPENSATION OF DIRECTORS

     The Company compensates Directors, other than
     employees who are Directors, for their services by
     payment of $500 for each Board meeting attended and
     $500 for each telephone conference Board meeting.  In
     addition, each non-employee Director is paid an
     annual board fee of $25,000.  The Company also
     reimburses Directors for their travelexpenses for
     each meeting attended in person.  During fiscal year
     1999, each non-employee Director was granted an
     option to acquire 5,000 shares of the Company's
     Common Stock pursuant to the Company's Amended and
     Restated Directors Stock Option Plan.  Beginning
     April 1, 1999, automatic grants of options to non-
     employee Directors will occur annually under the
     Company's 1997 Equity Participation Plan of Rentrak
     Corporation.  On April 1 of each year, the following
     additional options will be granted: (i) an option to
     purchase 10,000 shares of the Company's Common Stock
     to each non-employee Director of the Company; and
     (ii) an option to purchase 2,500 shares of the
     Company's Common Stock to any non-employee Chairman
     of the Board and to each non-employee Committee
     Chairman.

     EMPLOYMENT AGREEMENTS

     RON BERGER.  Effective April 21, 1998, the Company
     entered into a five year employment agreement with
     Mr. Berger under which Mr. Berger is employed as the
     Chairman of the Board of Directors, Chief Executive
     Officer and President of the Company.  Under the
     agreement, Mr. Berger is to receive an annual base
     salary of $400,000 through March 31, 1999, subject to
     increases on April 1 of each year during the term of
     the agreement of the greater of four percent (4%) or
     the change in the Consumer Price Index for the
     preceding year.  If Mr. Berger is terminated for
     certain reasons other than for "cause," as defined in
     the agreement, he is entitled to  receive all of the
     compensation set forth in the agreement for the
     remaining term of the agreement.  If Mr. Berger is
     terminated for cause, he will receive only the full
     amount of all compensation accrued  as of the date of
     termination.  In the event of a "change of control"
     of the Company, as defined in the agreement, Mr.
     Berger may elect to receive severance equal to the
     greater of: (i) the remaining compensation under the
     agreement; or (ii) three times the amount received in
     the prior fiscal year.  If Mr. Berger is terminated
     due to his health or  disability, he (or his estate
     or legal representative) is entitled to receive the
     compensation set forth in the agreement for one year
     following termination.  The agreement expires on
     March 31, 2003.

     F. KIM COX.  Effective April 1, 1998, the Company
     entered into a four year employment agreement with
     Mr. Cox under which he is employed as an Executive
     Vice President of the Company.  Under the agreement,
     Mr. Cox receives an annual salary of $178,500 for the
     period ending March 31, 1999, $187,425 for the period
     ending March 31, 2000, $196,796 for the period ending
     March 31, 2001 and $206,636 for the period ending
     March 31, 2002.  If Mr. Cox is terminated for certain
     reasons other than for "cause," as defined in the
     agreement, he is entitled to receive one year's base
     salary, subject to reduction should Mr. Cox find
     alternative employment of "comparable status," as
     defined in the agreement, or if he does not exercise
     his best efforts to find such employment of
     comparable status.  If Mr. Cox is terminated for
     cause, he will receive only the amount of
     compensation accrued through the date of termination.
     If Mr. Cox is terminated due to his death or
     disability, he (or his legal representative) is
     entitled to receive all compensation accrued as of
     the date of termination plus a lump sum severance
     payment equal to 180 days' base salary.  The
     agreement expires on March 31, 2002.

     MARTY GRAHAM.  Effective May 17, 1997, the Company
     entered into a five year employment agreement with
     Mr. Graham under which he is employed as the Vice
     President, Product Development.  Under the agreement,
     Mr. Graham receives an annual salary of $130,000,
     with increases of $10,000 effective April 15 of each
     year during the term of the agreement.  Mr. Graham is
     also entitled to receive certain cash bonuses for
     achieving specified objectives.  If Mr. Graham is
     terminated for certain reasons other than for
     "cause," as defined in the agreement, within two
     years after a change of control of the Company, as
     defined in the agreement, he is entitled to receive
     the lesser of:  (i) his base salary through the end
     of the agreement; or (ii) one year of base salary.
     If Mr. Graham is terminated due to death, his estate
     (or his legal representative) will receive in a lump
     sum, only the base salary amount of all compensation
     accrued through and including the date of
     termination, plus a lump sum severance of ninety (90)
     days base salary at the rate in effect on the date of
     termination.  If Mr. Graham is terminated due to
     disability, he (or his legal representative) will
     receive only the base salary amount of all
     compensation accrued through and including the date
     of termination.  If Mr. Graham is terminated for
     cause, he will receive only the base salary amount of
     all compensation accrued through and including the
     date of termination. The agreement expires on April
     15, 2002.

     MICHAEL LIGHTBOURNE.  Effective July 10, 1997, the
     Company entered into a five year employment agreement
     with Mr. Lightbourne under which he is employed as an
     Executive Vice President of the Company.  Under the
     agreement, Mr. Lightbourne receives an annual salary
     of $170,000, subject to increases each year during
     the term of the agreement of the greater of five
     percent (5%) or the change in the Consumer Price
     Index for the preceding year.  If the Company
     terminates Mr. Lightbourne without cause, he is
     entitled to receive the base salary accrued as of the
     date of  termination, plus severance of all
     compensation payable in installments as if still
     employed through the end of the agreement, subject to
     reduction should Mr. Lightbourne find alternative
     employment during the severance period.  If Mr.
     Lightbourne is terminated for cause, he will receive
     only the full amount of all compensation accrued as
     of the date of termination.  If Mr. Lightbourne  is
     terminated due to his death or disability, he (or his
     estate or legal representative), will receive in a
     lump sum, all compensation which would otherwise have
     been paid during the term of the agreement.  The
     agreement expires on July 9, 2002.

     AMIR YAZDANI.  Effective July 1, 1998, the Company
     entered into a three year employment agreement with
     Mr. Yazdani under which he is employed as the Vice
     President, Management Information Systems, of the
     Company.  Under the agreement, Mr. Yazdani receives
     an annual salary of $178,500 for the period ending
     June 30, 1999, subject to increases on July 1 of each
     year during the term of the agreement of 5%.  If Mr.
     Yazdani is terminated for certain reasons other than
     for "cause," as defined in the agreement, within two
     years after a change of control of the Company, as
     defined in the agreement, he is entitled to  receive
     the lesser of:  (i) his base salary through the end
     of the agreement; or (ii) one year's base salary
     during the current fiscal year.  If the Company
     terminates Mr. Yazdani without cause, he is entitled
     to receive six months' base salary, subject to
     reduction should Mr. Yazdani find other employment or
     should he not exercise his best efforts to find such
     other employment.  If Mr. Yazdani is terminated for
     cause, he will receive only the full amount of the
     base salary accrued through the date of termination.
     If Mr. Yazdani is terminated due to his death, he (or
     his estate or legal representative), will receive
     only the full amount of the base salary accrued
     through the date of termination, plus severance of
     ninety (90) days base salary at the rate in effect on
     the date of his death.  If Mr. Yazdani is terminated
     due to disability, he (or his legal representative),
     will receive only the full amount of the base salary
     accrued through the date of termination.  During the
     period of disability, but prior to termination of
     employment, Mr. Yazdani will receive all compensation
     as set forth in the agreement.  The agreement expires
     on June 30, 2001.

     REPORT OF THE COMPENSATION AND STOCK OPTION
     COMMITTEES ON THE COMPENSATION OF THE CHIEF EXECUTIVE
     OFFICER AND ALL EXECUTIVE OFFICERS

          The "Report of the Compensation Committee on the
     Compensation of the Chief Executive Officer and All
     Executive Officers" shall not be deemed incorporated
     by reference by any general statement incorporating
     this Proxy Statement into any filing under the
     Securities Act of 1933 or under the Securities
     Exchange Act of 1934, except to the extent that the
     Company specifically incorporates this information by
     reference, and shall not otherwise be deemed filed
     under such Acts.

          The Compensation Committee of the Company
     determines the compensation of all executive officers
     of the Company, including Ron Berger, the Company's
     Chairman of the Board and Chief Executive Officer.
     Compensation decisions for all executive officers of
     the Company are based on the Company's executive
     compensation philosophy.  This compensation
     philosophy has four primary principles: (i) link
     executive compensation to the creation of sustainable
     increases in shareholder value; (ii) provide
     executive compensation rewards contingent upon
     organizational performance; (iii) differentiate
     compensation based on individual executive
     contribution; and (iv) encourage the retention of a
     sound management team.

          To implement this philosophy, the Compensation
     Committee structures executive compensation by
     employing three primary components - annual salary,
     performance bonuses and a long-term incentive program
     consisting of stock option grants. Ownership of
     shares of the Company's Common Stock by executives is
     encouraged and forms a significant component of the
     total executive compensation package.  The higher the
     position of the executive, the greater the percentage
     his compensation is likely to consist of long-term
     incentive programs.  In addition, the Compensation
     Committee looks to competitive factors in the
     development of total executive compensation packages.


                  Annual Salary and Performance Bonuses

          The Compensation Committee fixes the yearly
     salary of each executive officer.  The yearly salary
     reflects the level of duties and responsibilities of
     the executive officer, the executive officer's
     experience and prior performance, industry practices
     and the financial performance of the Company in both
     absolute and relative terms.  Salaries are reviewed
     annually by the Compensation Committee and are
     increased when warranted by executive performance and
     competitive practices.  In establishing various
     compensation levels for executive officers, including
     the Chief Executive Officer, the Compensation
     Committee took into account the revenues generated by
     domestic PPT, management's commitment to developing
     new products and management's effort to diversify its
     business within the video industry.

          The Compensation Committee also awards
     performance bonuses.  Performance bonuses, if earned,
     are generally paid once the Company's fiscal year end
     results are known.  Performance bonuses are based
     upon: (i) the executive officer's performance against
     individual goals; (ii) the performance of the
     executive officer's unit within the Company against
     that unit's goals; and (iii) the performance of the
     Company against Company goals.  Goals vary from year
     to year and from unit to unit and, with regard to
     executive officers, usually include both quantitative
     and qualitative factors.  In fixing the bonuses for
     fiscal 1999, quantitative goals evaluated by the
     Compensation Committee included goals based on
     specific profit targets.  Qualitative goals included
     goals based on strategic positioning and business
     development.

          From time to time, the Compensation Committee
     has awarded one-time bonus payments to certain
     executive officers as a result of extraordinary
     circumstances, such as the consummation of financing
     or the attainment of special unit goals.

                       Long-Term Incentive Program

          Stock option grants are used to motivate
     employees to focus on the Company's long-term
     performance, and the Company has long maintained
     stock option plans for all qualified employees,
     including all executive officers.  The Compensation
     Committee fixes the terms and the size of the grants
     of stock options to all recipients, including all
     executive officers.  The size of the grants is based
     upon the employees' duties, responsibilities,
     performance, experience and anticipated contribution
     to the Company.

          The Compensation Committee typically awards
     stock options to executive officers on an annual
     basis in the exercise of their discretion.
     Additional grants may be made in the event of an
     executive officer's promotion.  In fiscal 1999, the
     Company granted options to purchase 574,286 shares of
     Rentrak Common Stock to executive officers of the
     Company.

     Compensation of Ron Berger, Chairman of the Board and Chief
     Executive Officer

          Ron Berger has served as Chairman of the Board
     and Chief Executive Officer of the Company since
     September 1984.  In fixing salary and target bonus
     levels, as well as determining the size of any stock
     option grants, the Compensation Committee reviewed
     the financial performance of the Company, including
     revenue and profit levels as compared to the
     Company's performance goals.  In addition, the
     Compensation Committee reviewed the following
     factors:  Mr. Berger's performance as Chairman of the
     Board and Chief Executive Officer, his importance to
     the Company, and the successful implementation of the
     Company's strategic goals and the compensation
     packages of chief executive officers of other
     comparably sized companies.

          In fiscal 1999, Mr. Berger was not awarded a
     bonus.  He was awarded an option to purchase 510,481
     shares of Rentrak Common Stock.


     By:  The Compensation Committee:

        Skipper Baumgarten       Herbert Fischer   Bill LeVine


     COMPENSATION COMMITTEE INTERLOCKS AND INSIDER
     PARTICIPATION

          During fiscal 1999, the Compensation Committee
     had the following members: Skipper Baumgarten,
     Herbert Fischer and Bill LeVine.

          Ron Berger is a director of American Contractors
     Indemnity Co., a company for which Skipper
     Baumgarten, a director of the Company, serves as
     Chief Executive Officer. Mr. Baumgarten is a member
     of the Company's Compensation Committee.  Ron Berger
     is also Chairman of the Board of Directors of Rentrak
     Japan, a company for which Takaaki Kusaka, a director
     of the Company, serves as President.  Mr. Kusaka does
     not serve on the Company's Compensation Committee.


     COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN OF
     RENTRAK CORPORATION NASDAQ MARKET INDEX AND PEER
     INDUSTRY GROUP.

          The Chart on page 21 compares the five year
     cumulative total return on Rentrak's Common Stock
     with that of the NASDAQ Market index and a peer
     industry group.  This graph assumes $100 was invested
     on April 1, 1994 in the Company's Common Stock, the
     NASDAQ market index and the peer group index and that
     any dividends were reinvested.  The peer group is
     composed of: 800-JR Cigar Inc., Action Performance
     Cos, Addvantage Media Grp Inc., Advanced Marketing
     Svcs, Amway Asia Pacific Ltd., Amway Japan Ltd., BCT
     International Inc., Boyd's Collection Ltd, Brass
     Eagle Inc., Business Resource Group, Celebrity Inc.,
     Central European Dist., Daisytek Internat Corp.,
     Danka Business Syst Adr., Department 56 Inc., DSI
     Toys Inc., Educational Developmnt CP., Enesco Group
     Inc., Envirosource Inc., Euro Tech Holdings Ltd.,
     Fibermark Inc., Finishmaster Inc., Fistcom Corp.,
     Handleman Co., Las Vegas Disc Golf&Ten., Leading Edge
     Packaging., Maxco Inc., Mikasa Inc., Navarre Corp.,
     Noodle Kidoodle Inc., Platinum Entertainment.,
     Precept Business Svcs A., Racing Champions Corp.,
     Radica Games Ltd., SCP Pool Corp., Sodak Gaming Inc.,
     Swiss Army Brands Inc., Toymax Internat Inc., U.S.A.
     Floral Prdcts Inc., Unisource Worldwide Inc., United
     Stationers Inc.

          The following Chart shall not be deemed
     incorporated by reference by any general statement
     incorporating this proxy statement into any filing
     under the Securities Act of 1933 or under the
     Securities Exchange Act of 1934, except to the extent
     that the Company specifically incorporates this
     information by reference, and shall not otherwise be
     deemed filed under such Acts.




<TABLE>
<CAPTION>
        COMPARISON OF FIVE YEAR CUMULATIVE RETURN AMONG
       RENTRAK CORPORATION, PEER GROUP INDEX AND NASDAQ
                         MARKET INDEX


       Measurement
         Period       Rentrak Corp.     Peer Group     NASDAQ Market
      (Fiscal Year                                         Index
        Covered)
     <S>                   <C>             <C>             <C>

     Measurement
        PT-3/31/94         $100.00         $100.00         $100.00
        3/31/95            $130.00         $112.52         $106.09
        3/31/96            $105.00         $147.12         $142.70
        3/31/97            $ 55.00         $122.18         $159.64
        3/31/98            $190.00         $127.35         $241.26
        3/31/99            $ 56.25         $ 80.22         $315.28

</TABLE>



     PROPOSAL 2:  ADOPTION OF AMENDMENT TO THE 1997
                  EQUITY PARTICIPATION PLAN OF RENTRAK
                  CORPORATION

     INTRODUCTION

          At the Annual Meeting, the Company's
     shareholders are being asked to approve an amendment
     to the 1997 Equity Participation Plan of Rentrak
     Corporation (the "Plan").  The Board of Directors
     initially approved the Plan on February 27, 1997, and
     the Company's shareholders approved the Plan at the
     1997 Annual Meeting of Shareholders.  As of  April 1,
     1999, all shares of the Company's Common Stock
     authorized for issuance under the Plan had either
     been issued or been made subject to outstanding
     options or other awards granted thereunder.
     Accordingly, the Board of Directors approved an
     amendment to the Plan (the "Amendment") to increase
     the aggregate number of shares that may be issued
     under the Plan from 1,100,000 shares to 1,600,000
     shares. The full text of the Amendment is attached as
     Exhibit A to this proxy statement.

          The Board of Directors is of the opinion that
     the Plan and its predecessor, the 1986 Plan, have
     been of significant importance and benefit to the
     Company and its shareholders by enabling the Company
     to attract and retain officers and other key
     employees and by increasing their commitment to the
     Company's continued success and better aligning their
     economic interest with the Company and its
     shareholders.  The Board of Directors is also of the
     opinion that the Plan enables the Company to attract
     and retain non-employee directors.  In the view of
     the Board of Directors, the proposed Amendment will
     enable the Company to continue to realize the
     benefits of stock options.

          The Board recommends a vote FOR the approval of
     the amendment to the 1997 Equity Participation Plan
     of Rentrak Corporation.


     SUMMARY DESCRIPTION OF THE PLAN

          Eligibility

          Under the Plan, all employees (including
     officers) and consultants of the Company are eligible
     to receive stock options, restricted stock awards,
     performance awards, stock payments, deferred stock
     awards and dividend equivalents (collectively,
     "Incentive Awards").  On April 1 of each year in
     which the Plan is in effect, all nonemployee
     Directors of the Company will receive an automatic
     annual grant of stock options, and any nonemployee
     Chairman of the Board and all nonemployee Board
     committee Chairs will receive an additional automatic
     annual grant of stock options (collectively,
     "Director's Options").  At present, there are
     approximately 175 eligible employees and consultants
     and 8 eligible nonemployee Directors.

          Administration

          The Stock Option Committee of the Board (the
     "Committee"), or such other committee as the Board
     may later designate, administers the Plan with
     respect to Incentive Awards issuable to employees and
     consultants.  The Committee must be comprised of two
     or more Directors, each of whom qualifies as both a
     "nonemployee Director" for purposes of Rule 16b-3 of
     the Securities Exchange Act of 1934 (the "Exchange
     Act") and an "outside Director" for purposes of Code
     Section 162(m).  Such Committee members are appointed
     by and serve at the pleasure of the Board.  The
     Committee is authorized to interpret the Plan and any
     agreements pursuant to which Incentive Awards are
     granted, to adopt rules that the Committee deems
     appropriate for the administration of the Plan, and
     to interpret, amend or revoke any such rules.  Any
     such interpretations and rules with respect to ISOs
     must be consistent with Section 422 of the Code.  The
     full Board may at any time and from time to time
     exercise any and all rights and duties of the
     Committee under the Plan, except where such action
     would conflict with Rule 16b-3 of the Exchange Act or
     Section 162(m) of the Code.

          The Plan authorizes the Committee to make such
     adjustments as it deems necessary to preserve the
     economic value of outstanding and future Incentive
     Awards, if the Committee determines that an
     adjustment is appropriate to prevent dilution or
     enlargement of grantees' rights in the event of
     certain distributions to stockholders, extraordinary
     corporate transactions or other events specified in
     the Plan.  The Committee may also take certain other
     action that it deems necessary and appropriate in
     connection with such distributions, transactions and
     events, including any one or more of the following:
     (i) purchase Incentive Awards; (ii) prohibit the
     exercise of Incentive Awards; (iii) accelerate the
     vesting of Incentive Awards; (iv) provide that any
     successor or survivor corporation shall assume the
     Company's obligations with respect to Incentive
     Awards; (v) adjust the number and type of shares
     subject to and the criteria included in Incentive
     Awards; and (vi) eliminate all restrictions and/or
     forfeiture provisions in connection with restricted
     stock or deferred stock awards.

          The full Board administers the Plan with respect
     to Director's Options and has the same adjustment
     authority as the Committee in connection with certain
     distributions to stockholders, extraordinary
     corporate transactions or other events specified in
     the Plan; provided, however, that the Board may not
     take any such action to the extent that it would be
     inconsistent with the applicable exemptive conditions
     of Rule 16b-3 under the Exchange Act.

          Securities Subject To The Plan

          At present, the Company may not issue more than
     1,100,000 shares of its common stock (the "Shares")
     under the Plan, which Shares may be made available
     from the Company's authorized but unissued common
     stock.  If the Company's shareholders approve the
     Amendment, then the Company may issue an additional
     500,000 Shares (for a total of 1,600,000 Shares)
     under the Plan.  Shares subject to an Incentive Award
     or Director's Option that expires or is canceled,
     forfeited, settled in cash, or otherwise terminates
     without a delivery of such Shares, including Shares
     withheld or surrendered in payment of any exercise or
     purchase price of, or taxes relating to, an Incentive
     Award or Director's Option, will again be available
     for Incentive Awards and Director's Options under the
     Plan; provided, however, that no Shares may again be
     optioned, granted or awarded if such action would
     cause an ISO to fail to qualify as such.

          On June 23, 1999, the closing price per share of
     the Company's common stock was $3.8125.

          Stock Option Grants

          The Plan authorizes the Committee to exercise
     its absolute discretion in determining which
     employees and consultants will be granted stock
     options; the number of Shares to be subject to stock
     options granted to such employees or consultants,
     which amount may not  exceed 400,000 Shares per
     person per year; whether stock options granted to
     employees are to be ISOs or NSOs (consultants are not
     eligible to receive ISOs); and the terms and
     conditions of such stock options.  The Committee also
     has discretion with respect to the exercise price,
     vesting period and exercise period of stock options,
     subject to the limitations discussed below.

          The exercise price per share of ISOs and stock
     options intended to qualify as performance based
     compensation under Code Section 162(m) may not be
     less than 100 percent of the fair market value of a
     share of the Company's common stock on the date the
     option is granted.  The exercise price of ISOs
     granted to an individual then owning more than
     10 percent of the total combined voting power of all
     classes of stock of the Company or any subsidiary or
     parent thereof may not be less than 110 percent of
     the fair market value of a share of the Company's
     common stock on the date the ISO is granted.  For all
     other options granted to employees and consultants
     under the Plan, including NSOs, the Committee will
     establish the exercise price per share, which in no
     event may be less than the par value of a share of
     the Company's common stock unless otherwise permitted
     by applicable state law.

          The exercise price for ISOs and NSOs granted
     under the Plan may be paid in cash or in outstanding
     shares of the Company's common stock.  Options may
     also be exercised on a cashless basis through the
     same-day sale of the purchased shares.  The Committee
     may also permit the optionee to pay the exercise
     price through a promissory note payable in
     installments over a period of years.  The amount
     financed may include any federal or state income or
     employment taxes incurred by reason of the option
     exercise.

          The Committee may exercise its discretion in
     establishing a vesting period or schedule, if any,
     for stock options granted to employees and
     consultants; provided, however, that unless the
     Committee provides otherwise, no stock option shall
     be exercisable by an employee or consultant who is
     then subject to Section 16 of the Exchange Act until
     six months and one day after the grant date of such
     stock option.  The Committee may, in its sole and
     absolute discretion and subject to whatever terms and
     conditions it selects, accelerate the vesting period
     of any stock option granted to an employee or
     consultant.

          The Committee may exercise its discretion in
     establishing the exercise period of any stock option
     granted to employees and consultants; provided,
     however, that ISOs may not have a term of more than
     ten years from the date of grant, or five years from
     such date if the ISO is granted to an individual then
     owning more than ten percent of the total combined
     voting power of all classes of stock of the Company
     or any subsidiary or parent corporation thereof.

          As consideration for the grant of a stock option
     to an employee or consultant, such employee or
     consultant must agree to remain in the employ of or
     to consult for the Company or any subsidiary of the
     Company for a period of at least one year, or such
     shorter period as the Committee may establish in the
     stock option agreement or otherwise permit following
     the grant date of such option.

          Directors Options

          Under the Plan, the Board will annually grant an
     option to purchase ten thousand (10,000) Shares to
     each Independent Director of the Company.  The Board
     will also grant an additional option to purchase two
     thousand five hundred (2,500) Shares to any
     nonemployee Chairman of the Board and to each
     nonemployee Committee Chairman.

          Options granted to Independent Directors
     ("Directors Options") must have an exercise price per
     share equal to 100 percent of the fair market value
     of a share of the Company's common stock on the date
     the option is granted.  The period during which the
     right to exercise a Director Option in whole or in
     part vests shall be set by the Board and the Board
     may determine that such an Option may not be exercise
     in whole or in part for a specified period after it
     is granted; provided, however,  that unless the Board
     otherwise provides in the terms of the Option or
     otherwise, no option shall be exercisable by any
     Director within the period ending six months and one
     day after the date the Option is granted.  At any
     time after grant of a Director  Option, the Board
     may, in its sole and absolute discretion and subject
     to whatever terms and conditions it selects,
     accelerate the period during which a Director Option
     vests.   In consideration of the grant of a
     Director's Option, a non-employee Director must agree
     to serve as a Director until the next annual meeting
     of the Company's shareholders.

          Award of Restricted Stock

          The Plan authorizes the Committee to select from
     time to time, in its absolute discretion, certain
     employees or consultants for an award of restricted
     stock.  The Committee will establish the purchase
     price, if any, and such restrictions as the Committee
     determines to be appropriate, which restrictions may
     include, without limitation, restrictions concerning
     voting rights and transferability and restrictions
     based on the duration of a recipient's employment
     with the Company, Company performance and individual
     performance.  Unless the Committee otherwise
     provides, no share of restricted stock granted to a
     person subject to Section 16 of the Exchange Act may
     be assigned or otherwise transferred until at least
     six months and one day after the grant date of such
     restricted stock.  Restricted stock may not be sold
     or encumbered until all restrictions terminate or
     expire; provided, however, that the Committee may
     remove any or all such restrictions on such terms and
     conditions as the Committee determines to be
     appropriate.

          Following an award of restricted stock, the
     Company will issue a certificate representing the
     subject Shares in the name of each award recipient,
     and the Company will hold such certificate in escrow
     for the employee's or consultant's account.  Upon the
     delivery of such Shares into escrow, a restricted
     stockholder will have, unless otherwise provided by
     the Committee, all of the rights of a stockholder
     with respect to such Shares, subject to the
     restrictions in the restricted stock agreement,
     including the right to receive all dividends and all
     distributions paid or made with respect to the
     Shares.  However, the Company retains the right to
     repurchase any restricted stock still subject to such
     restrictions immediately upon a termination of
     employment (as defined in the Plan) or, if
     applicable, upon a termination of consultantcy (as
     defined in the Plan) between the restricted
     stockholder and the Company, with a cash price per
     share equal to the price paid by the restricted
     stockholder for such restricted stock.  Provision may
     be made that no such right of repurchase will exist
     in the event of a termination of employment or
     consultantcy without cause, following a change in
     control of the Company, or because of the restricted
     stockholder's retirement, death, or disability, or
     otherwise.

          If the Committee intends for particular
     restricted stock awards to qualify as "performance
     based compensation" that is not subject to the
     limitation on tax deductibility imposed by Section
     162(m) of the Code, the awards will be subject to
     such other restrictions as may be required to so
     qualify.  These additional restrictions must include
     the achievement of specific performance goals related
     to one or more of the following: pre-tax income;
     operating income; cash flow; earnings per share;
     return on equity; return on invested capital or
     assets; and cost reductions or savings.  During the
     first 90 days of each fiscal year, the Committee must
     select those persons, if any, who will be granted
     qualifying restricted stock awards, select the
     performance goal or goals applicable to the fiscal
     period in question, establish the various targets and
     bonus amounts which may be earned during the fiscal
     period in question, and specify the relationship
     between the targets and amounts to be earned by each
     recipient.  Following the completion of the fiscal
     period in question, the Committee must certify in
     writing whether the applicable performance targets
     have been achieved for such fiscal period.  The
     Committee may, in its discretion, reduce (but not
     increase) the amount payable at a given level of
     performance to take into account additional factors
     that the Committee deems relevant to the assessment
     of individual or corporate performance during the
     fiscal period in question.  A qualifying restricted
     stock award may not  cover more than 400,000 Shares
     per recipient per year.

          As consideration for the issuance of restricted
     stock, in addition to the payment of any purchase
     price, an employee or consultant must agree to remain
     in the employ of or to consult for the Company or any
     subsidiary of the Company for a period of at least
     one year after the grant date of such restricted
     stock.

          Performance Awards, Deferred Stock, Stock
     Payments And Dividend Equivalents

          The Plan authorizes the Committee to grant one
     or more "performance awards" to such employees or
     consultants as the Committee may from time to time
     select.  Performance awards may be linked to the
     market value, book value, net profits, or other
     measure of the value of common stock or other
     specific performance criteria determined appropriate
     by the Committee, in each case on a specified date or
     dates or over any period or periods determined by the
     Committee, or may be based upon the appreciation and
     the market value, book value, net profits or other
     measure of the value of a specified number of shares
     of common stock over a fixed period or periods
     determined by the Committee.  In making such
     determinations, the Committee will consider the
     contributions, responsibilities and other
     compensation of the particular employee or
     consultant, and any other such factors as the
     Committee deems relevant in light of the specific
     type of award.  Payment of any performance award may
     be made in cash, in common stock, or a combination of
     both, as determined by the Committee.

          The Plan also authorizes the Committee to grant
     an award of "deferred stock" to such employees or
     consultants as the Committee may from time to time
     select, which award entitles the recipient to receive
     Shares upon the satisfaction of any conditions the
     Committee may impose.  The number of Shares subject
     to a deferred stock award will be determined by the
     Committee and may be linked to the market value, book
     value, net profits or other measure of the value of
     the Company's common stock or other specific
     performance criteria determined to be appropriate by
     the Committee, in each cash on a specified date or
     dates or over any period or periods determined by the
     Committee.  Common stock underlying a deferred stock
     award will not be issued until the deferred stock
     award has vested.  Unless otherwise provided by the
     Committee, a grantee of a deferred stock award shall
     have no right as a Company stockholder with respect
     to such deferred stock until such time as the award
     has vested and the common stock underlying the award
     has been issued.

          The Plan also authorizes the Committee to grant
     "stock payments" to any employee or consultant
     selected by the Committee in a manner determined from
     time to time by the Committee.  The number of shares
     shall be determined by the Committee and may be based
     upon the fair market value, book value, net profits
     or other measure of the value of common stock or
     other specific performance criteria deemed
     appropriate by the Committee, determined on the date
     such stock payment is made or on any date thereafter.

          The Plan also authorizes the Committee to grant
     "dividend equivalents" to any employee or consultant
     in connection with any other Incentive Award (other
     than restricted stock) granted under the Plan.
     Dividend equivalents provide an Incentive Award
     recipient with cash payments equal to the dividend
     amount paid on the number of Shares subject to
     unvested and/or unexercised options, unvested
     deferred stock awards, and unvested performance
     awards.  Dividend equivalents are payable in cash or
     additional Shares in accordance with a formula and
     are subject to such limitations as the Committee
     establishes.  Dividend equivalents granted with
     respect to stock options intended to qualify as
     performance-based compensation for purposes of Code
     Section 162(m) will be payable regardless of whether
     such stock options are exercised.

          If the Committee intends for particular
     performance awards, deferred stock awards and/or
     stock payments to qualify as "performance based
     compensation" that is not subject to the limitation
     on tax deductibility imposed by Section 162(m) of the
     Code, the awards and/or payments will be subject to
     such other restrictions as may be required to so
     qualify.  These additional restrictions must include
     the achievement of specific performance goals related
     to one or more of the following: pre-tax income;
     operating income; cash flow; earnings per share;
     return on equity; return on invested capital or
     assets; and cost reductions or savings.  During the
     first 90 days of each fiscal year, the Committee must
     select those persons, if any, who will be granted
     qualifying awards and/or payments, select the
     performance goal or goals applicable to the fiscal
     period in question, establish the various targets and
     bonus amounts which may be earned during the fiscal
     period in question, and specify the relationship
     between the targets and amounts to be earned by each
     recipient.  Following the completion of the fiscal
     period in question, the Committee must certify in
     writing whether the applicable performance targets
     have been achieved for such fiscal period.  The
     Committee may, in its discretion, reduce (but not
     increase) the amount payable at a given level of
     performance to take into account additional factors
     that the Committee deems relevant to the assessment
     of individual or corporate performance during the
     fiscal period in question.  A qualifying performance
     award, deferred stock award or stock payment may not
     cover more than 400,000 Shares per recipient per
     year.

          The Committee will establish, in its discretion,
     the exercise and vesting period of any performance
     award, deferred stock award, stock payment or
     dividend equivalent.  In consideration of the grant
     of any performance award, deferred stock award, stock
     payment or dividend equivalent, the grantee must
     agree to remain in the employ of or to consult for
     the Company or any subsidiary of the Company for a
     period of at least one year after the grant date of
     such performance award, deferred stock award, stock
     payment or dividend equivalent (or such shorter
     period as the Committee shall establish in the
     agreement or by the Committee's action following such
     grant).

          Nature Of Plan Amendments That May Be Enacted
     Without Stockholder Approval

          The Board may amend or modify the Plan in any
     and all respects, except that the Board may not,
     without the approval of the Company's shareholders:
     (i) increase the maximum number of shares issuable
     under the Plan (except in connection with certain
     changes in capitalization) or modify the Award Limit;
     or (ii) take any other action that would otherwise
     require shareholder approval under any applicable
     law, regulation or rule.

          Unless sooner terminated by the Board, the Plan
     will, in all events, terminate ten years after the
     date the Board adopted the Plan.  Any Incentive
     Awards or Director's Options outstanding at the time
     of such termination will remain in force in
     accordance with the provisions of the agreement
     and/or instruments evidencing such Incentive Awards
     or Director's Options.

          New Plan Benefits

          In February 1998, the Board of Directors
     authorized the Company to enter into new long-term
     employment agreements with Ron Berger, the Company's
     Chairman and Chief Executive Officer, and Kim Cox,
     the Company's Executive Vice President and Chief
     Financial Officer.  Mr. Berger and Mr. Cox have
     served as Rentrak's senior executives since 1977 and
     1985, respectively, and the Board determined that it
     was in the best interests of the Company to retain
     their services.  In connection with its approval of
     the employment agreements, the Compensation Committee
     also authorized the issuance of an option to purchase
     an aggregate 800,000 Shares to Mr. Berger and an
     option to purchase an aggregate 100,000 Shares to Mr.
     Cox.  At that time, the Company's stock price was
     $5.875 per share.   The Committee's decision was
     based on the significant benefit to the company of
     retaining Mr. Berger and Mr. Cox and incentivizing
     them to focus on the long-term performance of the
     Company.

          However, because at the time the Committee made
     this decision, there were less than 900,000 Shares
     available for issuance under the Plan, the Committee
     subsequently decided to grant such options over time.
     In June 1998, the Committee granted Mr. Berger an
     option to purchase 154,920 Shares of Rentrak Common
     Stock and granted Mr. Cox an option to purchase
     19,365 Shares, both at an exercise price of $5.69 per
     Share (the market price of the Company's stock on the
     date of the grant).  In August 1999, the Committee
     granted Mr. Berger an option to purchase 355,560 and
     44,440 shares respectively, both with an exercise
     price of $5.219 per Share (the market price of the
     Company's stock on the date of grant).  In June,
     1999, the Committee approved the Amendment to
     increase the number of Shares issuable under the Plan
     by 500,000 Shares. Assuming that the Amendment is
     approved by the Company's shareholders, on the date
     of such approval, the Committee intends to grant Mr.
     Berger and Mr. Cox options to both with an exercise
     price equal to the market price of the Company's
     Common Stock  at the time of the grant. The actual
     number of options granted in fiscal 1999 would be
     increased above or decreased below 289,520 and
     36,195, respectively, depending on the value of the
     options granted in 1998.  The value of the options
     would be estimated by the Committee using the Black-
     Scholes model.  For example, if the average exercise
     price of the options granted in 1998 is greater than
     $5.875, then the number of shares subject to the
     options granted in 1999 will be increased.
     Conversely, if the average exercise price of the
     options granted in 1998 is less than $5.875, the then
     the number of shares subject to the options granted
     in 1999 will be decreased.  The Committee's objective
     in establishing this formula is to approximate the
     economic benefit of a one-time grant of such options
     to Messrs. Berger and Cox with an exercise price of
     $5.875 per Share.

          Federal Income Tax Consequences Of Awards
     Granted Under The Plan

          The following is a brief description of the
     federal income tax treatment generally applicable to
     ISOs, NSOs and restricted stock awards granted under
     the Plan, based on the federal income tax laws in
     effect on the date hereof.  The exact federal income
     tax treatment of an ISO, NSO or restricted stock
     award will depend upon the specific nature of the
     grant.  Because the following is only a brief summary
     of the federal income tax rules, grantees should not
     rely thereon for individual tax advice, as each
     taxpayer's situation and the consequences of any
     particular transaction will vary depending upon the
     specific facts and circumstances involved.  Each
     taxpayer is advised to consult with his or her own
     tax advisor for particular federal, as well as state
     and local, income and any other tax advice.

          Incentive Stock Options.  Generally, an optionee
     recognizes no taxable income upon the grant or
     exercise of an ISO that meets the requirements of
     Code Section 422.  However, the amount by which the
     fair market value of the stock acquired at the time
     of exercise exceeds the option exercise price (the
     "spread") is taken into the account in determining
     the amount, if any, of the alternative minimum tax
     due from the optionee in the year in which the option
     is exercised.  In addition, if the optionee exercises
     the option by paying the option price with shares of
     stock, the transfer of such stock may result in
     taxable income to the optionee even though the
     transfer itself will not affect the favorable tax
     treatment of the stock received as a result of
     exercising the option.

          If an optionee holds the stock acquired through
     the exercise of the option for more than two years
     from the date in which the option was granted and
     more than one year from the date on which the option
     was exercised, and if the optionee is an employee of
     the Company at all times from the date of the grant
     of the option through the date that is three months
     before the date of exercise, any gain or loss on the
     subsequent disposition of such stock will be taxed to
     such optionee as mid-term or long-term capital gain
     or loss equal to the difference between the
     consideration received upon such disposition and the
     option exercise price.

          Generally, if an optionee disposes of the stock
     received on exercise of an incentive stock option
     less than two years after the date the option was
     granted or less than one year
     after the date the option was exercised, then, at the
     time of disposition, the optionee will recognize
     ordinary income in the amount equal to the lesser of
     (i) the stock's fair market value on the date of
     exercise over the option exercise price; or (ii) the
     amount received for the stock over the option
     exercise price.  Any gain in excess of this amount
     will be taxed as capital gain.

          To the extent that an optionee recognizes
     ordinary income by reason of a disqualifying
     disposition of stock according to the exercise of an
     incentive stock option, the Company generally will be
     entitled to a corresponding business expense
     deduction in the tax year in which the disqualifying
     disposition occurs.

          Non-Qualified Stock Options.  NSOs are not
     intended to be incentive stock options under Section
     422 of the Code.  An optionee does not recognize
     taxable income upon the grant of an NSO, provided the
     NSO does not have a readily ascertainable fair market
     value at the time of grant.

          Upon the exercise of an NSO, the optionee
     generally will recognize ordinary income in an amount
     equal to the difference between the fair market value
     of the stock on the date of exercise and the exercise
     price.  However, in the event an optionee cannot sell
     the stock acquired on exercise of an NSO without
     incurring liability under Section 16(b) of the
     Exchange Act, or the stock is otherwise subject to a
     substantial risk of forfeiture, the optionee will not
     recognize ordinary income with respect to the
     issuance of the stock until such time as the optionee
     can sell the stock without incurring liability under
     Section 16(b) of the Act or the stock is no longer
     subject to a substantial risk of forfeiture unless
     the optionee files an election with the Internal
     Revenue Service pursuant to Section 83(b) of the
     Code.  If such an election is made, the optionee will
     be taxed in the year the option is exercised on the
     difference between the exercise price and the fair
     market value of the stock at the time of exercise.
     This amount will be taxed as ordinary income.

          If no election is made pursuant to Section 83(b)
     of the Code, the recognition of income with respect
     to the exercise will be delayed until the restriction
     imposed by Section 16(b) of the Exchange Act or such
     other risk of forfeiture (as the case may be) lapses,
     and the optionee will be taxed at ordinary income
     rates on the difference between the exercise price of
     the NSO and the fair market value of the stock at the
     time the restriction or risk of forfeiture lapses.

          Provided the Company complies with applicable
     federal income tax reporting requirements with
     respect to payment of compensation, the Company will
     generally be entitled to a business expense deduction
     in the tax year in which the exercise occurs in an
     amount equal to the ordinary income recognized by the
     optionee.

          Any gain or loss on a disposition of the stock
     acquired upon the exercise of an NSO will be treated
     as long-term, mid-term or short-term capital gain or
     loss to the optionee, depending upon the period for
     which the stock has been held.  The gain or loss
     recognized on a taxable disposition generally will be
     an amount equal to the difference between the selling
     price and the optionee's basis in such stock.  The
     optionee's basis generally is equal to the fair
     market value of such stock on the date the NSO was
     exercised (or on the date the risk of forfeiture
     lapses, if such stock is subject to a substantial
     risk of forfeiture).

          There generally are no federal income tax
     consequences to the Company by reason of the
     disposition by an optionee of stock acquired upon the
     exercise of an NSO.

          Restricted Stock.  A recipient of restricted
     stock generally will recognize ordinary income, and
     the Company will be entitled to a deduction, in an
     amount equal to the excess of the fair market value
     of the stock (determined without regard to any
     restrictions other than those that by their terms
     never lapse) over the amount, if any, paid for the
     stock.  For this purpose, the fair market value of
     the stock is generally determined on the earlier of
     the date on which the stock is no longer subject to a
     substantial risk of forfeiture or is transferable
     (without the transferee being subject to a
     substantial risk of forfeiture) and the income with
     respect to the receipt of the stock is reportable by
     recipient in that year.  In the event the recipient
     cannot sell the stock without incurring liability
     under Section 16(b) of the Exchange Act, the
     recipient generally will not recognize ordinary
     income with respect to the receipt of the stock until
     the recipient can sell the stock without incurring
     liability under Section 16(b) of the Act and the fair
     market value of the stock (for purposes of
     determining the recipient's income resulting from the
     receipt of the stock) will be determined as of that
     date.

          If the recipient files an election with the
     Internal Revenue Service pursuant to Section 83(b) of
     the Code within 30 days of the receipt of the stock,
     the recipient will be taxed in the year the stock is
     received on the difference between the fair market
     value of the stock at the time of receipt and the
     amount paid for the stock, if any.  This amount will
     be taxed as ordinary income.  If shares with respect
     to which a Section 83(b) election has been made are
     forfeited, the recipient generally will be entitled
     to a capital loss equal to the amount, if any, that
     the recipient had paid for the forfeited shares as
     distinguished from the amount that the recipient had
     recognized as income as a result of the Section 83(b)
     election.

     CERTAIN RELATIONSHIPS AND TRANSACTIONS

          Stephen Roberts, a stockholder and a member of
     the Company's Board of Directors, provided consulting
     services to the Company during fiscal 1999, for which
     he received $63,996.  The Company plans to continue
     to use Mr. Roberts as a consultant during fiscal
     2000.

          Marty Graham, an officer of the Company, holds
     an interest in two retail outlets participating in
     the Company's PPTr System.  The Company realized
     revenues of  approximately $99,000 from these outlets
     during fiscal 1999.  The Company expects to continue
     to do business with Mr. Graham's retail outlets in
     fiscal 2000.

          Dr. Pradeep Batra, a member of the Company's
     Board of Directors, controls Unique Business Systems
     ("UBS") a company that provided marketing services to
     the Company .  The Company paid UBS $15,750 in
     commissions during fiscal 1999.  The Company's
     contract with UBS expires December 31, 1999.  The
     Company is in the process of negotiating a new
     contract with UBS.

          Muneaki Masuda, a member of the Company's Board
     of Directors, holds a controlling interest in CCC
     which in turn holds a controlling interest in Rentrak
     Japan.  Pursuant to an agreement between the Company
     and Rentrak Japan, Rentrak Japan pays the Company an
     annual royalty, based on a June 1 to May 31 royalty
     year, equal to 1.67 percent of the first $47.9
     million of Rentrak Japan's sales and one-half of one
     percent of Rentrak Japan's sales in excess of such
     amount.  In fiscal 1999, Rentrak Japan paid the
     Company a total of approximately $2.2 million in
     royalty fees, which amount included a one-time
     royalty payment of $1 million.

          In January 1999, the Company entered into a
     $3,000,000 unsecured note payable with Bill LeVine.
     The note bears interest at ten percent (10%), payable
     monthly and is due in full on July 31, 1999.

     INDEPENDENT ACCOUNTANTS

     The Company's independent public accountants for its
     fiscal year ended March 31, 1999, were Arthur
     Andersen LLP, which management intends to continue to
     retain during the current fiscal year.  No election,
     approval or ratification of the choice of independent
     public accountant by the shareholders is required.  A
     representative of Arthur Andersen LLP is expected to
     be present at the Annual Meeting and will have the
     opportunity to make a statement if he or she desires
     to do so.  Such representative is also expected to be
     available to respond to appropriate questions.

     OTHER BUSINESS

          Management does not presently know of any
     matters that will be presented for action at the
     Annual Meeting other than those herein set forth.
     However, if any other matters properly come before
     the Annual Meeting, the holders of proxies solicited
     by the Board of Directors of the Company will have
     discretionary authority to vote the shares
     represented by all proxies granted to them on such
     matters in accordance with their best judgment.

     FINANCIAL INFORMATION

          A copy of the 1999 Annual Report of the Company,
     including audited financial statements, is being sent
     to shareholders with this Proxy Statement.

     REPORT ON FORM 10-K

          THE COMPANY'S ANNUAL REPORT ON FORM 10-K FILED
     WITH THE SECURITIES AND EXCHANGE COMMISSION FOR THE
     YEAR ENDED MARCH 31, 1999, WILL BE AVAILABLE TO
     SHAREHOLDERS WITHOUT CHARGE UPON WRITTEN REQUEST TO
     CAROLYN A. PIHL, VICE PRESIDENT FINANCE/CHIEF
     ACCOUNTING OFFICER, RENTRAK CORPORATION, ONE AIRPORT
     CENTER, 7700 N.E. AMBASSADOR PLACE, PORTLAND, OR
     97220.  COPIES OF EXHIBITS TO THE ANNUAL REPORT ON
     FORM 10-K ARE AVAILABLE, BUT A REASONABLE FEE WILL BE
     CHARGED TO ANY SHAREHOLDER REQUESTING EXHIBITS.

     By Order of the Board of Directors,



     /s/ F. Kim Cox
     F. Kim Cox
     Secretary

     Portland, Oregon
     Date: June 30,  1999



        [LOGO OF RENTRAK CORPORATION APPEARS HERE]
                    RENTRAK CORPORATION

     This Proxy is Solicited on Behalf of the Board of
     Directors.

     The undersigned hereby appoints Ron Berger and F. Kim
     Cox as Proxies, each with the power to appoint his
     substitute, and hereby authorizes them to represent
     and to vote as designated below, all the shares of
     Common Stock of Rentrak Corporation (the "Company")
     held of record by the undersigned on June 23, 1999,
     at the annual meeting of the shareholders to be held
     at the Company's executive offices, One Airport
     Center, 7700 N.E. Ambassador Place, Portland, Oregon
     97220, on August 23, 1999, at 8 a.m., Pacific Time,
     or any adjournment thereof.

     1.   Election of Directors to the Terms Specified:
               [ ]  FOR all nominees listed below (except
               as marked to the contrary below).
               [ ]  WITHHOLD AUTHORITY to vote for all
               nominees listed below.

          Instruction: To withhold authority to vote for
          any individual nominee, strike a line through
          the nominee's name in the list below:

               Skipper Baumgarten, Muneaki Masuda, Stephen
     Roberts, Takaaki Kusaka

     2.   Proposal to Approve the Amendment to the 1997
          Equity Participation Plan of Rentrak
          Corporation:
               [ ]  FOR approval of the Amendment.
               [ ]  AGAINST approval of the Amendment.
               [ ]  WITHHOLD AUTHORITY to vote to approve
               the Amendment.

     3.   In their discretion, the Proxies are authorized
          to vote upon such other business as may properly
          come before the meeting.

          This proxy, when properly executed, will be
     voted as directed herein.  If no direction is made, this proxy will
     be voted FOR the four nominees to the Board of
     Directors of Rentrak Corporation and FOR approval of
     the amendment to the 1997 Equity Participation Plan
     of Rentrak Corporation.

          Please date and sign exactly as name appears
     hereon. When shares are held as joint tenants, both
     should sign.  When signing as attorney, executor,
     administrator, trustee or guardian, please give full
     title as such.  If a corporation, please sign in full
     corporate name by President or other authorized
     officer.  If a partnership, please sign in
     partnership name by authorized person.

          Dated:  _____________________, 1999
          Signature______________________
          Signature if held jointly___________________
          Please mark, sign, date and return the proxy using the
          enclosed envelope.




                            Exhibit A

                          AMENDMENT TO
               THE 1997 EQUITY PARTICIPATION PLAN
                               OF
                       RENTRAK CORPORATION

          THIS  AMENDMENT  (the "Amendment") to the  1997  Equity
Participation Plan of Rentrak Corporation (the "Plan") is  hereby
adopted  by  Rentrak  Corporation,  an  Oregon  corporation  (the
"Company").

      1.    Incorporation; Definitions.  The terms and provisions
of  this Amendment are incorporated by this reference in the Plan
as though fully set forth therein.  Terms not otherwise described
herein shall have the meanings ascribed to them in the Plan.

      2.    Conflicts.  In the event of any conflict between  the
terms and provisions of this Amendment and those of the Plan, the
terms and provisions of this Amendment shall control.

     3.   Amendment.

           a.    Shares Subject to Plan.  Section 2.1(a)  of  the
Plan is hereby amended to read in its entirety as follows:

               2.2  Shares Subject to Plan.

                     (a)  The shares of stock subject to Options,
awards   of   Restricted  Stock,  Performance  Awards,   Dividend
Equivalents, awards of Deferred Stock or Stock Payments shall  be
Common Stock, initially shares of the Company's Common Stock, par
value $.001 per share.  The aggregate number of such shares which
may be issued upon exercise of such options or rights or upon any
such  awards  under  the Plan shall not exceed  one  million  one
hundred  thousand  (1,600,000).   The  shares  of  Common   Stock
issuable upon exercise of such options or rights or upon any such
awards may be either previously authorized but unissued shares or
treasury shares.

       4.   No Other Change.  Except as specifically modified  in
this  Amendment, all other provisions and terms of the Plan shall
remain unchanged and in full force and effect.

           I hereby certify that the foregoing Amendment was duly
adopted  by  the  Board  of Directors of Rentrak  Corporation  on
____________, 1999.

          Executed on this __ day of __________, 1999.



                              F. Kim Cox
                              Secretary





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